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Scott Hudler is the CMO of Torchy's Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means. Torchy's was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years. Learn how being individually owned instead of a franchise helped them grow and how they lean heavily on experience and grass roots marketing. In this episode, you'll learn: The intersection between fun and business Great customer experience shines through the abundance of choices Meeting customers where they want to interact with you Key Highlights: [01:45] Scott's favorite city [03:22] The brands Scott has worked for [06:01] What made Torchy's the next “right” move [07:16] Torchy's backstory [12:06] Executing a winning formula [14:00] Not a franchise but individually owned [17:07] Making the leaps to grow [18:35] How the food industry will change post-pandemic [20:15] Overcoming the abundance of choices [21:41] Experiential marketing at Torchy's [26:22] A defining experience that made Scott who he is today [30:30] Scott's advice to his younger self [31:20] Scott's impactful purchase [32:38] The brands and companies Scott follows [34:35] What Scott says is today's biggest threat and opportunity for marketers Resources Mentioned: Torchy's Tacos Scott Hudler Michael Rypka (Texas Living Story) GJ Hart, CEO, on the Managing Partner internal ownership model Airpods Pro Todoist (app) Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Scott's LinkedIn: https://www.linkedin.com/in/scott-hudler-61a0662/ Torchy's Twitter: https://twitter.com/torchystacos Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
The Hotness and Sweetly begin a new adventure of reviewing food! Who's in the mood for Mexican food?! Torchy's Tacos will satisfy your craving...tacos, queso, corn, and rice. Hear what we have to say about this new restaurant taking Raleigh by storm!
Ep. 47: Basketball shaped one of the country's best restaurant leaders. GJ served as CEO of California Pizza Kitchen and CEO of Texas Roadhouse, where he oversaw growth in revenue from $63 million per year when he arrived to more than $1 billion annually when he moved. Today he is in Austin, Texas, leading the rocket ship that is Torchy's Tacos, one of the fastest-growing brands in America. A proud graduate of James Madison University, GJ wanted to offer opportunities to students like himself and, in 2012, made a substantial donation of his time and resources that led the university to place his name atop the Hart School of Hospitality, Sport and Recreation Management. In this episode, GJ shares why he hires for attitude over ability and offers listeners six proven lessons for leadership. Visit https://donyaeger.com/corporate-competitor-podcast/episode-47/ for a free gift and today's show notes!
In this episode we interview Elizabeth Baxter, Chief People Office at Torchy's Tacos. What I really enjoyed about this interview was listening to Elizabeth talk so passionately putting their employees first and how she wants to be there to help change people's lives. To learn more about Torchy's Tacos, Click Here: https://torchystacos.com/ To learn more about OpsAnalitica Click Here: https://OpsAnalitica.com
On this episode of the Takeout, Delivery, and Catering podcast series, hosts TJ Schier and Sam Stanovich sit down with Elizabeth Baxter, the chief people officer of Torchy’s Tacos, to explore the taco business, crafting products and merchandise, and building a culture of caring.Begun in a food trailer—with some advertising conducted on a Vespa—Torchy’s Tacos specializes in high quality, cooked-to-order tacos. With over 75 locations, the chain is committed to responsible sourcing, constant menu innovation, and hiring employees that reflect and reinvest in their communities.“Every taco we serve, you’re not going to see in another kind of taco shop,” says Baxter. “Our focus has really been about the best ingredients and fun, memorable names. The Brushfire has fresh mango on it, and the fact that we source that mango and make sure that it’s ripe and cut perfectly—that’s what gets people coming back.”For Torchy’s, the goal is to make the food original and keep the customers engaged. They have a secret menu that customers can only learn about through the grapevine, and a taco of the month special to continuously surprise guests with new tacos as well as tacos from the vault to try.“Food trucks are relevant because it’s just another form. Right now, people don’t want to sit in a restaurant, so we’ve shifted to this off-premise idea,” adds Baxter. “It’s another way of people getting food in an easier, different way. And people like different, innovative, and easier.”Listen to the episode to learn more about taco trucks and best practices for recruiting!This episode is sponsored by DAWN® PROFESSIONAL - Pot and Pan
Follow Eric on Instagram (https://www.instagram.com/ericsandler) and Twitter (https://twitter.com/esandler) , plus check out some of his latest articles at Culturemap.com (http://houston.culturemap.com/) , such as: 8 Houston Eateries Land on Texas Monthly's Best New Restaurants List (https://houston.culturemap.com/news/restaurants-bars/02-23-21-texas-monthly-best-new-restaurants-2021-bludorn-el-topo-micos-hot-chicken-xin-chao-musaafer-ostia-saigon-hustle/) Pioneering Heights Restaurant and Brunch Hot Spot Shutters After 10-Year Run (https://houston.culturemap.com/news/restaurants-bars/02-25-21-down-house-heights-restaurant-closed-shuttered-chris-cusack/) Houston's Hottest Restaurateur Reveals Plans for 2 Exciting New Concepts in The Heights (https://houston.culturemap.com/news/restaurants-bars/02-23-21-berg-hospitality-two-new-restaurants-the-heights-trattoria-sofia-docks-at-timbergrove-ancorian-benjamin-berg/) Chris Shepherd, Shake Shack, and Generous Houstonian Team Up to Help Local Restaurant Workers (https://houston.culturemap.com/news/restaurants-bars/02-23-21-southern-smoke-foundation-winter-storm-uri-relief-fund-shake-shack-bludorn-chris-shepherd/#slide=0) Beyoncé Grants Houston Black-Owned Small Business $10,000 (https://houston.culturemap.com/news/restaurants-bars/03-01-21-misti-buard-brand-aware-grant-beyonce-beygood-naacp-grant/) New Retro and Interactive Speakeasy/Bar Powers Up in Midtown (https://houston.culturemap.com/news/restaurants-bars/02-26-21-fao-new-bar-midtown-interactive-party-late-night-adonis-graham-mike-leitner-benson-gutierez/#slide=0) Food Network Star Alton Brown Bakes Up Tasty Live Performance in Houston (https://houston.culturemap.com/news/entertainment/03-01-21-alton-brown-beyond-the-eats-tour-houston-performance-society-performing-arts/) Imaginative New Vietnamese Restaurant and Sandwich Shop Unwraps in Katy (https://houston.culturemap.com/news/restaurants-bars/03-02-21-yelo-banh-mi-artisans-new-restaurant-katy-asian-town-phat-eatery-alex-au-yeung-cuc-lam/#slide=0)
Im sorry for the quality. Enjoy
TORCHY'S TACOS has arrived in KC so you know we had to give it the TACO THE TOWN treatment! Just in time for Taco Week! This week Dave is joined by 2 guests with strong taco-pinions, Attorney and Queso Enthusiast CARLY DUVALL and K-State All American/NFL Lineman/Super Bowl Champ/Food Lover & Texas Native NICK LECKEY! We break it all down this week with taco takes such as: HOW DO YOU CHOP YOUR CILANTRO? TACO SPOTS IN TEXAS! A STICK OF BUTTER IN YOUR SALSA? WHAT DO YOU LOOK FOR IN A TORTILLA CHIP? And we attempt to answer the question: WHAT MAKES A TACO A TACO? (Hint: It's all in the way you tilt your head!!) We get real 1990s Nostalgic this week and wax poetic on WARD PARKWAY MALL! SEXY DISNEY MOVIE SECRETS! PIZZA HUT'S BOOK IT Promotion! Also Carly breaks down the Famous Quest at Torchy's! In the TACO TICKER, we taco 'bout the Wife who doesn't like her Husband's Taco Bell themed office! In CHEESY GORDITA CRIME, we tell the tale of the Man who was assaulted by a Woman and a syringe in a Taco Bell Drive Thru! Nick also reveals a childhood prank involving a Dead Coyote and a Taco Bell Drive Thru! ALL THIS AND GUAC TALK! KC FASHION! WHATTABURGER! And who has the best Margarita in KC?! T3 AND TORCHYS! HANGING OUT AT A MALL, TILTING OUR HEADS AND EATING TASTY TACOS! THE WAY THE GOOD TACO LORDS INTENDED! Editor: Matt Allen. Music: SUNEATERS courtesy of LOTUSPOOL RECORDS.
On today's episode of Authentic Influence, Adam Conner is joined by Scott Hudler, the Chief Marketing Officer of Torchy's Tacos. Torchy's is a "craft casual" concept focused on one thing and one thing only: damn good food. Today, you'll learn: Why Scott ventured to Torchy's following years in CPG and large restaurant chain What is "craft casual"? How is Torchy's hoping to build that model out? The "Damn Good" mantra; how it overlaps with the way Scott thinks about building brands; how "damn good" extends to the customer experience and innovation therein How Torchy's has been contributing to the community amid the pandemic How Torchy's harnesses the stories of its passionate eaters to create a growth channel As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
The longtime industry CEO joins "A Deeper Dive" to talk about Torchy’s managing partner system and the chain’s strong growth.
Colin (@ColinMParker) talks about auditing a class... and auditing some tacos.
Well, we have been to Amarillo, and we both absolutely loved our trip. So we kick off this episode talking about All The Fun we had with Jamie and Erin and Knox and the Amarillo Angels. Plus, you know, Torchy's Tacos. We also talk about Homecoming in the here and now and Homecoming in ye olden (Gunne Sax by Jessica McClintock) days, along with a couple of new products Melanie has tried and our (unexpected!) shared reality TV boundary. Plus, you know, our favorite person to follow on Twitter. As always, thanks so much for listening. Hope you enjoy! Become a Patron! Show Notes: - Torchy's Tacos (we loved the avocado salsa dip) - Barrel & Pie in Canyon, Texas - Back 40 Grill in Canyon, Texas - Abuelo's in Amarillo - Our beloved Popcast friends - Amarillo Angels - Relavel Makeup Train Case - The Madewell clutch we both have (and love!) - Tula Rose Glow Brightening Eye Balm - Melanie at Homecoming in 1986 - Texas Homecoming Mums - American Royals by Katharine McGee - Ardell Magnetic Lashes - Karen Howell on Twitter (she's our favorite!) - Mike Leach on Pac-12 mascots - Don't forget about our Amazon Shop! Sponsor: - FabFitFun (promo code BIGBOO for $10 off your first subscription box)
By the time he turned 30, Mike Rypka boasted a resume that chefs three decades his senior could only dream of, having served as the head chef at organizations like the World Bank, MTV, Disney, and Dell. So when he decided to open his own project in Austin, Texas, in 2006, he surprised more than a few loved ones by opting to do a taco truck. That taco truck, Torchy's Tacos, gradually became a beloved Austin institution, and now has more than 60 fast-casual locations, with "Damn Good Tacos" as its star. In this conversation with QSR editor Sam Oches, Rypka tells the fascinating story of how Torchy's came to be—and he explains why a passion for your product must always be priority when launching your own restaurant.QSR Magazine informationFacebook | Twitter | Instagram | LinkedInQSRmagazine.com Have feedback or interview suggestions? Email us at sam@qsrmagazine.com.
The man of international media mystery talks about mixing Negronis, juxtaposing high and low, and why print is far from dead. Show Notes (1:30) Matt's custom Negronis (3:45) @wmbrownproject (13:20) The Wm Brown Project (14:30) Project Gravlax (14:44) Kill Zone Granola (14:50) Game Bird Pie (17:50) @daonewyork (23:18) B Shop-In-Shop at Bergdorf Goodman (25:41) The Fashion And Watches Of Concorso D'Eleganza 2018 (29:45) Vesper Lynd & James Bond at Lake Como (32:30) A Man And His Watch (37:30) Talking Watches With Mario Andretti (43:09) Chanel Guillotine (57:00) Where to pick up The WM Brown Magazine (1:00:09) Breaking Away - Trailer (1:02:00) Torchy's Tacos (1:07:09) Navitimer 8 B01 Chronograph 43 (1:17:00) True Detective (season 3) (1:19:05) An Inhabitant Of Carcosa
In this episode Maelyn does a hair-vention on Lora and they discuss several of their favorite self-nurture topics including: the care and maintenance of their coiffures, their favorite massage in Austin, Texas and the secret sacred menu at Torchy's Tacos.
Happy holiday! This week's podcast is dedicated to Nacho's cat Bologna, who turns 5 years old today. Happy birthday, Bologna! Speaking of this week's podcast (everything I type I'm saying aloud), it is part II of the last pocast. Joining Nacho once again are his loving and famous wife Jessica, Irvin of the Denim & Sweats Podcast (soon to be a major motion picture), and Danny. Topics of funversation include local restaurant Torchy's Tacos, the Nintendo 64, some party we all attended, Danny's Indie Culture segment, and we have a brief rap interlude.
Comedian, actor, and writer Jon Gabrus (Real Housewives of Las Vegas, Guy Code, Upright Citizen's Brigade) joins the 'boys to review Torchy's Tacos, an Austin institution serving up creative twists on 'damn good' tacos.
On this episode of Inside the Newsroom, Kelsey Bradshaw, Carlie Porterfield, Rey Leanos Jr. and Sarah Duran the big headlines of the week. The group discuss topics such as the free speech zone, the opening of Torchy's Tacos and the Calaboose Museum.
David and Andy are talking comedy and great places to eat while on the road performing it. This week Andy talks about being on the road with Jimmie "JJ" Walker and they stop in Atlanta GA at Daddy D'z BBQ Joynt. David then discusses the Taco wars in Austin, TX as he goes to Torchy's Tacos like President Obama did. We then talk wings and great places to get them including Buffalo Wild Wings, Wild Wing Café and Pluckers Wing Bar. David casually mentions that the BBQ Institution known as Franklin's THAT HE NEVER WENT TO in Austin has BURNED DOWN! And There's a moment in here where David loses his connection and the timing is hilarious. Enjoy!
For our inaugural episode, we head out to local fan-favorite Torchy's Tacos to review their green chile queso.
In our 15th trip through the Thunder Pop Dome! Ones Up for JazzOne as he returns to discuss his recent work on the ABC Drama series American Crime, also that time he spent a day with O.J. Simpson's attorney Johnnie Cochran.. We also try and figure out how Matthew Mcconaughey found a time of day he could fly down I-35 with zero traffic?-- Finally the new Richard Linklater film and some of his old ones and then we enjoy 7 days of Tacos just cause we can!
Austin Godfrey returns to the show to join me on Episode 23 of The Church Party Podcast! We discuss the type of guitar Austin likes to play, what we would do with the money if we won the powerball, fish tanks, dogs, our vacation schedule, our favorite beers, and Torchy's Tacos. Tune in to the show for a great conversation, share it with your friends, repost, and enjoy!
Paul uses his extensive knowledge to explain how to successfully combine Torchy's Tacos and Yoga.
Paul tells us about his BFFs at the greatest taco establishment in central Texas.