Accelerate The Pace

Dennis has over 20 years of experience in the consumer products, customer service, and healthcare industries. As principal of WorX Solutions Management, LLC, Dennis is passionate about helping teams bridge that operational gap to achieve results. His career has repeatedly positioned him to conduct the efforts of multiple stakeholders in processes across organizations and far-flung geographic regions. He specializes in finding new, better ways to solve problems and his approach has repeatedly resulted in achieving results at scale. Dennis holds an MBA from Union University. He has served as the past PTO presented for Ravenwood High School and served as the Treasurer for the Tennessee Hemophilia Foundation. Dennis is serving as the Vice President of the Kiwanis Club of Historic Downtown Franklin. His passion is helping youth achieve so he supports many of the marching bands in the area.

How do financial advisors win the battle for trust? When clients trust you, they believe your promises, give you access to the most intimate financial details, take your advice, and provide you with referrals. It is impossible to exaggerate the role of trust in the financial sector. The financial services industry is at a crossroads today. Clients, conditioned by their experiences in other realms, expect financial experiences that address their wants, needs, and goals seamlessly. Delivering on client expectations has become increasingly difficult. Our latest episode features a powerhouse guest from the financial sector. Danielle McConnell, a prolific storyteller and Wealth Advisor with Wealth Strategies Partners, shares her views on the industry and how she ultimately builds and maintains trust with her clients. Her notable accomplishments include: • Recognized as a Power Leader in Finance by the NBJ • A Nashville Business Journal Top Forty Under 40 winner • American Bankers Association member of the Under 40 in Wealth Management • Graduate of Young Leaders Council and member of Collective 615 • A bachelor's degree in Management form Morehead State University and MBA from Xavier University

We live in the world of the consumer. Our potential customers have more choices and information than ever. Brands that align themselves with causes directly correlated to their core values reflect a greater connection to their customers and improve employee engagement. In our latest episode, we sat down with Kristen Davis and Melanie Scott from Nurture The Next, a nonprofit organization service the state of Tennessee. Nurture The Next believes that parenting matters. Nurtured children grow into resilient, capable adults, and nurturing homes are built by parents who have the knowledge and a positive support system to help them. That's where Nurture The Next comes, reflected by their tagline, “Raising the next generation, together.” Kristen and Melanie detail how companies benefit specifically from their partnership and the great work they do across the state. To cap it off, we offer advice on how to get involved with nonprofits beyond monetary donations to boost your bottom line.

Welcome back to the Accelerate The Pace podcast.  I'm so glad you tuned in today.   I don't have a guest lined up for today because I wanted to address a critical issue most professionals have when it comes to their online presence. We have this powerful platform that many fail to properly utilize.   I'm talking about LinkedIn.   LinkedIn is the largest business-oriented networking website geared specifically towards professionals.   A LinkedIn presence allows you to create an online professional brand which can help open doors to new opportunities by connecting to targeted individuals and companies. We can showcase our expertise and knowledge, but many people still underestimate the importance of LinkedIn.  The platform is viewed solely as a job search or product-pushing platform when instead it should be viewed and utilized much more widely. LinkedIn helps people in the job search or selling products but it's the way we go about it that's completely wrong.  Leveraging the power of LinkedIn can give you greater insights into who to connect with, what's important to them, their challenges, and how you can provide solutions for them. All these benefits go hand-in-hand with your job search, connecting with potential buyers, or crafting key messaging.  But in the end, we should view LinkedIn as a relationship-building tool. We all receive those pushy InMail messages that state, “We can deliver 10x ROI for your business.  Here's a link to my calendar.”  These messages are sent through automated services and the sender hasn't even looked up your profile, business, or even knows anything about you.   Imagine walking into a networking event and immediately saying to the first person you met, “Hey!  I've got this great product.  You're an idiot if you don't buy.”  That's essentially what's going on in the LinkedIn world.  The biggest challenge sales reps and executives have with their LinkedIn presence is posting valuable content regularly.  Coming up with content ideas can be a challenge, but it's critically important to showcase you as a thought-leader and keep you top of mind for your audience. Some content has become so awful, a twitter user by the name of The Best of LinkedIn @bestoflinkedin has created an account with a profile describing himself as “dedicated to highlighting the heroes and influencers brave enough to share their stories in an effort to inspire others.” Sounds like an account that will inspire your own LinkedIn presence, right?  Not quite.  It's actually a parody account that showcases the worst of LinkedIn posts.  There are other parody accounts out there, but I only follow this one because they take the steps of hiding the poster's identity.  I'm not into online shaming. Here are some of the best:So let me get this straight.  A global pandemic has ravaged our economy, put an overwhelming burden on the healthcare system, caused hundreds of thousands of deaths in our country, and this guy is trying to say this is a good thing? Just an absolutely horrible, horrible post. Quoted tweet:  “Hot take coming through!” Ok, this guy is eliminating a possibly qualified candidate because he has a long beard?  Scott's line of thinking is out of touch with the reality of today's world. The best of linkedin replied with:  “Scott, a boomer who hasn't updated his picture in 25 years won't hire you if you have a beard.” While I give Scott credit for having a professional photo, by the looks of it, I have to agree with The Best of LinkedIn.  It looks like a glamour shot photo that was scanned in. I would love to have read the comments in his post. I'm not sure what Garland does for living but comparing a leadership lesson to the death of an unborn child is terrible. I truly hope he deleted this post as soon as he realized how bad he missed the mark. Quoted tweet:  “Everybody gets hangry sometimes”  #madeupkidmonday  How many times can Denise say adult in one post? Adulting is hard, but this post is not appropriate for LinkedIn.  Her post provided absolutely zero value and wasn't even slightly entertaining.  And then to hashtag the post with #loanofficer and #alwaysbeclosing?  How do these hashtags remotely relate to a nonsensical post? Quoted tweet:  “This feels very Live, Laugh, Love”  Okay, so this guy is attempting to set up some kind of big reveal in hoping that you sit on the edge of your seat waiting for his next post. Brandon is sitting across a boardroom table from what appears to be two younger subordinates.  And he has earbuds in, with his book in plain sight easily readable by the camera angle. Do y'all remember before smartphones when we had those flip phones and you would see people clipping them their belt?  They looked completely ridiculous.  Earbuds are today's version of the flip phone clipped to the belt. I thought The Best of LinkedIn came in with a hilarious tweet response:  “Airpods in a meeting (check), Self publishing book visible (check), Biggest douchebag on LinkedIn (check). These are some hilarious examples of what not to post on LinkedIn.   Listen, we never hit the mark everytime, but some posts that sound good in your head just need to be thought out a little bit more before you hit that post button.  Before we dive into what you should post, we must address some general rules of what should and should not be posted on LinkedIn. You should post:·       Ideas that connect with your target audience, wither it's related to work, life, or anything that provides value·       Special occasions that allow your audience to celebrate a success, such as a milestone or transition in career·       Advice that exemplifies your knowledge in your industry·       Post that show your human side or provide insight into what guides your actions·       Lessons learned that are informative to your audienceThis is a wide-range of topics that you can have a lot of fun with. What you should avoid:·       Spam – stop spamming your potential clients.  It is a major turnoff.·       Politics – unless you have a narrowly defined audience that is of a certain pollical mindset, stay away from posting anything about politics.  Also, be careful not to post anything that may turn political in the comments section.  ·       Shameless self-promotion – you should be posting valuable content that engages your audience.  It's too easy to get caught up into shouting “look at how great I am”.  ·       Hard-selling approach; Only posting with a call-to-action to buy   What should we be posting?Here are some ideas of what you should post.1.       Advice and commentary that showcases your knowledge in your industry2.       Posts that show your human side, but be careful not to get too personal.  You want you audience to know you are human just like them.  A good post would provide insight into how you or your business operates and what guides your decisions.3.       Ideas that your audience can use to help them in THEIR business.4.       Highlights of lessons learned that are informative.  These posts should be useful for your audience when they are faced with similar decisions.5.       Repurpose your company's content and provide your unique perspective.6.       Trends and statistics.  Everyone wants to know what to expect before it happens, so sharing what you think and why will show your knowledge and confidence.7.       Answers to common client questions.  Chances are, your potential clients have had the same questions as your current clients.  Why not provide answers up front?8.       Explain a misconception in your industry.  It may be informative to anyone in your audience who might not have thought about it.9.       Articles and industry news.  10.   Polls.  When done correctly, you can ask your audience questions that might be on the top of minds of others.  Be sure to socialize the results and provide your own thoughts.  If you want a great example of a thought-leader, look no further than Stephanie Stuckey.  Stephanie si the CEO, and granddaughter of the founder, of Stuckey's Corporation.  If you're from the south like me and you've been around long enough, roadtrips were so much more fun when you got a chance to stop at a roadside Stuckey's off the interstate. Stephanie recently acquired her family business and is working to bring the brand back to life.  Her posts are entertaining and inspiring.  She is completely transparent about her journey and how she is rolling up her sleeves to build the Stuckey's corporation. There are a few things that stand out when I read Stephanie's posts.1.       Most of her posts include photos.  These photos are generally of her in front of the Stuckey's logo, their product, or the process of creating the product.  Including herself in the photo humanizes the brand and makes it more relatable.Some of her photos include rundown Stuckey buildings.  Just the sight of those old, unique buildings take some of us back to when we used to stop at those roadside retail stores.2.       Stephanie is an outstanding storyteller.  She tells her story of why she is where she is or how she got to this place.  Her storytelling ability makes it seem like you are a part of the journey.3.       Her posts are real, authentic, and imperfect.  Some videos she posts are probably recorded with an iphone in a warehouse showcasing the products.  Sometimes her videos don't go as planned, but that makes them even more relatable.4.       Stephanie educates her audience on moments in history and ties it back to the Stuckey's brand.  The history in her story makes you even more compelled to follow and crave more. Who knows where the Stuckey's brand will be in 10 years or so, but her efforts on LinkedIn have people taking notice.  As of today, she has over 64k followers.  That's a large audience to speak to. I encourage each of you to follow her on LinkedIn.  I'm sure you'll get some inspiration for your next post. We each have a unique story to tell.  I encourage you to create meaningful engagements online and use the LinkedIn platform the way it was intended. That's it for today.  Thank you for turning in and I hope you join us next time on the Accelerate The Pace podcast. 

There's a lot of buzz around company culture today. That's because it's a candidate's market and employees place a higher value on work environment and employee experience. A strong company culture improves retention and engagement; therefore, it's critical to build a company culture that will excite employees and prospective candidates. We are joined by Lauren Sikes, Founder & CEO of the Truth Collective. Lauren outlines what leaders should be doing to set a strong foundation of who you are and where you're going. Her company is for people who want to do life, work, culture, and leadership differently. Those who desire authentic, honest, and transformative conversations. Lauren is a Nashville native. She earned a bachelor's degree in Social Work from Miami University and a Master's in Teaching from Pace University. Lauren Sikes truthcollectiveco.com

Cynthia is the founder and CEO of the National Association of Women Sales Professionals (nawsp.org), 2021 Salesforce influencer, 2020 LinkedIn Top Sales Influencer, a highly sought-after global keynote speaker, and an pioneering champion for Women in Sales. Cynthia is the podcast host of Unstoppable, with Cynthia Barnes, best-selling author of Reach the Top 1%: A Strategic Game Plan for Warrior Women in Sales and is known for motivating others to feel confident, empowered, and brave. Her insights and unique understanding of what it takes for women sales professionals to excel have made her a sought-after expert, having appeared in over 250 major media outlets around the nation – including appearances in Forbes and the Wall Street Journal. Cynthia lives by the motto “I'm in it to Win it!” Follow her on LinkedIn for though-provoking insights on what it takes for women sales professionals to reach the top 1%.

Our guest hails from Sacramento, CA. He is a serial entrepreneur - co-founder of Simple Summers and owner/writer of 3LTRZ, LLC - a former teacher, holds two master's degrees (business and education), podcaster, co-author of "The Rebel's Guide To Email Marketing", and a huge Michigan Wolverines fan. In part 2, we discuss the power of LinkedIn, why this tool is severely underutilized, and how to personalize your content for maximum engagement.

Our guest hails from Sacramento, CA. He is a serial entrepreneur - co-founder of Simple Summers and owner/writer of 3LTRZ, LLC - a former teacher, holds two master's degrees (business and education), podcaster, co-author of "The Rebel's Guide To Email Marketing", and a huge Michigan Wolverines fan. In part 1, DJ offers marketers advice on writing great content, how he found his passion, and the components of a great blog article.

Co-owners, Noah Cordell and Patrick Brunner, of Corner Media join the Accelerate The Pace podcast to discuss the power of video marketing. Talented, experienced, and friends since college, they saw the need for quality marketing videos which led to the creation of their company. In this episode, we break down how video engages audiences as part of marketing campaigns, the missteps companies take, and the types of video content marketing that are most effective.

HAPPY HOUR EDITION! The problem with misaligned sales and marketing teams is the inefficient processes that arise, ultimately wasting time creating content without a clear objective. When sales and marketing align, revenue increases, the sales cycle shortens, and conversion rates improve. Baxter Webb, VP of Marketing and Education for Heraeus Medical, joins Joe Saig to discuss best practices for aligning the two departments. He provides real world examples of what works and what doesn't all while enjoying our favorite adult beverages.

Webinars are a powerful tool to in marketing and business development. Preparation, promotion, content creation, and follow up are key to hosting a successful event. In this episode, we dive into the 9 components that go into a successful webinar. Our guest is Dave Toeben, President of Insight Insurance Services. Dave walks through his process on building trust and earning new business from his latest webinar.

Business development must go beyond selling your product or service. When you take a position of continually offering value without immediate sales expectations, selling becomes a lot easier through long-term relationship building. We are once again joined by Chan Davis, Franchise Owner of P3 Cost Analyst, talking about how he strives to add value to his network and how it benefits everyone in the long-run.

Hilarious, witty, and sentimental. Wendy's proves once again they are masterful marketers by turning a child's idea and fandom into a marketing video that drew mass appeal. Financial brands need to take note and adopt Wendy's powerful storytelling techniques to better connect and engage with their target market.

Today's guest is Matt Miller, President of Air Components Inc in Memphis, TN. Matt gives a no holds barred, business owner's perspective on the world of financial services. As a salesman himself, he provides advice on what advisors should do to build trust and earn long-term relationships.

Using social media to find, connect with, understand, and nurture prospects is an effective way to build your sale funnel. We sat down with Chan Davis, Franchise Owner of P3 Cost Analyst, to discuss best practices and what to avoid.