BRAND: ME! with Preston Konrad

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Your host, Preston Konrad, is a lifestyle expert, creative director & television personality based in New York City. Preston brings 15 years of experience working with storied lifestyle brands, such as Ralph Lauren, Belstaff, and American Eagle Outfitters, as well as starting his own lifestyle brand, and a creative marketing agency. BRAND: ME! is the podcast that brings you into the multi-faceted world of brand building, the power of social media, and personal branding. Get inspired by thought leaders and brand-builders and learn everything there is to know when it comes to running your own empire - from launching a personal brand, the inside outs of starting a business, winning on social media, and how to maximize your side hustle.

Upstarter Podcast Network, Preston Konrad


    • Jul 19, 2022 LATEST EPISODE
    • weekly NEW EPISODES
    • 32m AVG DURATION
    • 38 EPISODES


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    Latest episodes from BRAND: ME! with Preston Konrad

    Myth Busting Online: with Dave Coast

    Play Episode Listen Later Jul 19, 2022 39:02


    Timestamps:2:15 - The Daily Dip5:00 - How Dave has used Instagram12:33 - How to you detach your life from social media?21:35 - How does social feed into your business?26:29 - How do you fit everything in to your schedule?30:24 - Finding a sober community--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.com

    My Take on IG Reels

    Play Episode Listen Later Jul 12, 2022 14:13


    Happy Tuesday people! This week on Brand:Me, it's just family and I'm here to break down the out break of IG reels. It's no secret we all have a love hate relationship with Instagram lately, but I'm here to share some new tips and tactics I've uncovered to increase your following, grow your brand and maximize your monetization.Timestamps:4:05 - Applying current trends to your brand6:33 - Keep your Reels quick7:50 - Getting started with templates9:49 - Tagging shopping links on Reels--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.com

    PR + Media from the Pro: with Liza Suloti

    Play Episode Listen Later Jul 5, 2022 39:42


    Happy Tuesday people, hope you had a nice Holiday weekend! On this week's episode of Brand:Me, I'm joined by Liza Suloti - Co-Founder and Chief Communications Officer of SHADOW, an award-winning creative marketing and communications agency. This week is all about PR, the state of the influencer industry, and the social media/digital landscape at large. We discuss cool creative strategies, efficient brand consulting, and all the iterations of how marketing has shifted over the years. Liza weighs in on how important it is to get your foot in the door with confidence and an open mind. She shares how she originally fell in love with the art of PR and communications, and how her role at SHADOW (weareshadow) has evolved into what it is today. Timestamps:2:16 - How did you get started in PR?16:36 - How to get your brand name out there19:32 - You are the expert of your field29:29 - Shift in influencer culture31:41 - "Where do you see yourself in 5 years?"36:32 - No assholes allowed --Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.com

    Moving on to the Next Chapter: with Meghan Picerno

    Play Episode Listen Later Jun 28, 2022 37:40


    Hi people! On this week's episode of Brand:Me, I'm joined by the beautiful and magnificently talented Broadway actress, Meghan Picerno. Meghan shares that growing up in Chicago, theater wasn't always on her radar for her future. From originating from singing in church as a kid and then getting her musical start solely in the opera world, with a twist of fate and keeping an open-mind, she made her big-time Broadway debut as the lead in Phantom of the Opera. We discuss that you're really able to find who you're meant to be through exploring hobbies, activities and things that make you happy. Maybe you don't want to launch a product or be a big tv personality for your career path, but if there's something fun that makes you happy, you have nothing to lose - so just TRY it.Timestamps:2:25 - How did you get into musical theater?11:07 - Getting by as a performer in New York18:44 - How do you move on from a role?27:13 - What happens after Broadway?--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.com

    Launching a Brand Post-Covid: with Angelo Grinceri

    Play Episode Listen Later Jun 21, 2022 35:18


    Happy Tuesday people! On this week's episode of Brand:Me, I'm joined by wellness coach and fitness guru, Angelo Grinceri. We discuss the shift the pandemic caused the fitness industry and how to take advantage of it. Angelo points out the importance of physical activity that makes you happy to take care of yourself, while still having a good time. Since being named The Sexiest Trainer Alive by People Magazine, Angelo started his own company in the pandemic, Happie.me, creating functional food vitamins and supplements and regenerative medicine for the body, mind & heart. We deep dive on the inside scoop of what it's really like to launch a brand post-lockdown and how to explore today's trends.Timestamps:2:31 -  How did you start as the "sexiest trainer alive" 10:28 - How has the pandemic shifted your understanding of fitness?17:45 - How did you transition into supplements?23:09 - Digital fitness in a post-COVID world--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.com

    Running a Brand Based on Sharing Content: with Maggie Kelley (Best of Bravo)

    Play Episode Listen Later Jun 14, 2022 29:02


    This week on Brand:Me I'm joined by the ICONIC Maggie Kelley, also known by her online alias, “Best of Bravo”. Maggie Kelley runs social media accounts dedicated to the Bravo Network, keeping her audience updated and entertained with all that is Real Housewives, Below Deck and all that's in between pop culture related. We discuss how her creation of a random anonymous fan account turned into a full-time hustle and how dedication, discipline and vulnerability contributed to its viral success. She weighs in on the importance of just having fun and not de-valuing yourself in order to grow. Once she sprinkled in her “Maggie” personality and integrated her personal life into her “Bravo” audience, a whole new set of doors opened. Timestamps:2:32 -  How did you start on social media?8:14 - Growing on Instagram16:50 - How do you stay engaged with your followers?21:01 - Bravo Brands26:37 - Must-Watch Bravo shows--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.com

    Mastering Reels: with Bret Shuford

    Play Episode Listen Later Jun 7, 2022 31:27


    This week on Brand:Me I'm joined by the extremely talented and multi-faceted creative life coach, Bret Shuford! We dive into all that is the power of social media and dissecting why Instagram Reels are such an effective contribution to your brand. We discuss how not everything you post online has to be educational or valuable to your audience, but just simply a way of connecting through a creative output. With today's technology and social media, there is value of having people see themselves through you. Happy listening people!Timestamps:2:47 - How did you transition from theater to entrepreneur8:05 - Whats the number one thing people ask you about their business?17:01 - Why you need to look into reel monetization24:26 - How do you treat non-video content?28:01 - What brand moment lives rent free in your head?--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.com

    Opening Closed Doors: with Lilliana Vazquez

    Play Episode Listen Later Jun 1, 2022 33:20


    Happy Wednesday people! Hope you had a nice long holiday weekend! On this week's episode of Brand:Me! I'm joined by tv personality, story teller and Santiago's mom - Lilliana Vazquez. Join us where we talk about opening closed doors. Lilliana emphasizes the importance of vulnerably telling your story with the world and not someone else's. She weighs in on how to never take no for an answer, how to make the best out of rejection and how to flip the script of your brand successfully and effectively.Timestamps:5:43 - Lilliana's infertility story8:32 - How did you expand upon your blog?14:04 - You are in the business of you25:16 - How to get in the room28:56 - Lilliana's concerns over her brand name--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.com

    My Take on Tik Tok

    Play Episode Listen Later May 24, 2022 22:19


    Happy Tuesday! It's just strictly fam on this week's episode of Brand:Me. Join me on my first mini solo episode where I dive into the chaotic world that is everyone's latest and favorite, TikTok. While I always like to recommend diversifying your media presence, I give my take on the effectiveness TikTok can have on pushing your personal or professional brand to the next level. Being active on TikTok and finding your niche can really open some wild doors you never thought possible. It's helped me as an influencer reach a brand new audience but on the other hand, it's helped my life out as a consumer like I never imagined. Whether you're doing the latest dance trends, showing off a new clothing haul or just swiping for hours like the rest of us, TIKTOK IS IT!Timestamps:1:00 - Frustrated with Instagram5:15 - Reinventing yourself on Tik Tok12:28 - Best Tik Tok practices16:25 - With Tik Tok, the realer the better--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.com

    Leaning into your Expertise with Ron Robinson

    Play Episode Listen Later May 17, 2022 31:34


    Join me on this week's episode of Brand:Me where I'm joined by veteran cosmetic chemist and CEO of BeautyStat, Ron Robinson. Ron dives deep into how to start and maintain not only a triumphant brand, but a killer skincare routine. We discuss how effectively leaning into your background, experience and skill sets can blossom your brand. Being quoted as “Tik Tok's Most Famous Cosmetic Chemist,” Ron also ties in how the power of social media, getting enough objective feedback and interacting with your audience can really make or break your brand's success.Timestamps:2:09 - How did you get started as the chemist?6:03 - Whats the deal with vitamin C?11:30 - How do you come up with your next product idea16:55 - How do you make a perfect headline?20:54 - How did you prepare for opening a physical store?28:29 - Your greatest branding failure--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Don't Get Put in a Box with Skyler Bouchard Oppenheim

    Play Episode Listen Later May 10, 2022 34:12


    Join me this week on Brand:Me where I'm joined by chef and tv personality Skyler Bouchard Oppenheim. This episode is all not only about the key to finding your own lane in your industry but also finding the effective ways of making your brand pop, and perhaps that means rebranding yourself! Starting at NYU studying broadcast journalism with creating a side hustle of food blogs for fun, Skyler evolved her career today into the perfect combination of the two. Skyler and I discuss how to find your niche in a really wide category like the food industry and how to branch out and avoid being stuck in “the box” others are putting you in.Timestamps:5:01 - Skylar's brand change results in losing thousands of followers8:39 - How do you find a niche in such a saturated space?19:42 - Dealing with internet trolls27:37 - Whats the key to keeping people engaged?--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Building Your Brand Communities: with Keoni Hudoba

    Play Episode Listen Later May 3, 2022 33:13


    This week's episode of Brand:Me, we're joined by the very admirable and inspiring celebrity trainer and fitness guru, Keoni Hudoba. From working at the first Barry's Boot Camp and SoulCycle in Manhattan to being a sponsor for Under Armour, Keoni built his brand Cyc Fitness from the ground up. Keoni started in the performing arts field and after going to school for Opera and realizing it wasn't the right fit, he initiated a mental, physical and emotional transformation which led him to his fitness journey and successful career today. We speak on how to establish a loyal audience and community, when to appropriately take a big risk in your career and the importance of removing the word “failure” from your vocabulary. Know your voice, know your audience, know what you stand for and failing isn't an option.Timestamps:1:57 - Keoni dealing with everything at one5:58 - Keoni goes with his gut11:02 - "Comfort will be the death of me"15:52 - How do you bring followers on this journey with you?20:27 - How do you stand out in your field?27:59 - Tips on developing your brand--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Breaking In: Starting your Brand in a Crowded Field: with Makho Ndlovu

    Play Episode Listen Later Mar 29, 2022 28:27


    It's your time to shine! Join us this week on the Brand:Me podcast where I speak to the incredibly talented media personality, Makho Ndlovu. If you're looking for a change, trying to get your dream job or wanting to break into a new industry, this episode is for you! The beautiful Makho gives us some great advice to always be open minded and patient. She lets us know about her progressive experience in television, how the attention to social media has improved her personal brand and the importance of implementing the variety of advice you're given. Whether you're starting a brand new career or wanting to go on a different path, it's important to be prepared and stay on your toes and undoubtedly your strengths will shine through.Timestamps:5:45 - Be prepared for the opportunity to show up10:34 - How did you channel your fears into your dream?18:28 - Make sure you social media reflects your line of work24:58 - The importance of personal branding26:13 - Its important to know when to take the advice your given--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Credibility: Building a Brand Backed by Experience: with Dr. Loretta

    Play Episode Listen Later Mar 22, 2022 33:32


    Timestamps:1:52 - How Dr. Loretta got started7:21 - Did you find success right away?14:41 - How did you come up with your brand look and feel?25:00 - Will this product work for you or not?27:05 - What are the most crucial parts of your skin care routine?--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Juggling it All: with Louise Roe

    Play Episode Listen Later Mar 15, 2022 34:57


    Timestamps:5:05 - Louise bridging from style to furniture design15:16 - Louse's mastery of "infotainment"21:54 - How do you balance everything?26:18 - Louise keeping her privacy on social media31:53 - Do your homework--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Diversifying it: with Luke Ditella

    Play Episode Listen Later Mar 8, 2022 35:12


    Feeling like a one-note and ready to switch it up? This week I'm joined by multi-facetted entrepreneur, model, brand ambassador and father Luke Ditella. We speak all about diversifying your brand and how to have the whole package without sacrificing what makes you happy. Luke has seen and done it all so he gives us some great tips on how to juggle the right balance of all your endeavors and projects. Social media is an unusual paradox and Luke points out the latest importance of a niche and how to properly categorize your brand in your industry without overkill. Organic passion, vulnerability and not being afraid to color outside the lines will grow and diversify your brand like you've never expected.Timestamps:3:16 - Approaching social media from the right perspective6:09 - Breaking the "influencer" title15:48 - How Luke got into investing in brands19:13 - How Luke keeps his time-rich life26:15 - What can you bring to others--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    The Power of Positivity: with Kate Sands

    Play Episode Listen Later Mar 1, 2022 35:45


    This week is all about positivity! On the latest episode of Brand:Me!, I'm joined by Katie Sands, style expert and TV host also known as @honestlykate on social. Growing up with a theater background, Katie bravely grew her passion for communication in different directions, giving us some insight on how she used it to build her personal brand. This ray of sunshine and I discuss the good, the bad and the ugly of climbing the social media ladder and what it takes to get there. Growing your personal brand can be exhausting and stressful but Katie gives us some great tips and tricks to stay positive and see the light at the end of the tunnel. Timestamps:9:23 - Social media education17:18 - Separating brand social media from personal social media21:01 - Building a house on land you don't own29:24 - Originality is over-rated--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Balancing the Spotlight: with Rachel Smith

    Play Episode Listen Later Feb 22, 2022 33:55


    Fancy being in the spotlight? Tune in to this week's episode of Brand:Me where I'm joined by Entertainment Tonight's Rachel Smith. From the pageant world to red carpet, she shares what it takes to successfully get your foot into the door in the world of entertainment news. A great smile and a bubbly personality are not the only key factors to conducting a good interview, but she points out the importance of passion, discipline and commitment and how far it can take you.Timestamps:3:36 - From Beauty Pageants to Journalism14:45 - Getting your foot in the right door25:34 - The good and the bad of COVID30:23 - Rachel's relationship with celebrities--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Taking a Leap: with Charlee Atkins

    Play Episode Listen Later Feb 15, 2022 35:12


    How do you know when to take that next big step? Tune in to this week's episode of Brand:Me! where I sit down with NYC based fitness enthusiast, Charlee Atkins. She shares the evolution of her inspiring success story starting as an instructor at Soul Cycle to taking the leap of starting her very own fitness brand, “Le Sweat.” She explains while there is comfort in familiarity in your career, the benefits of moving on from something so great, can open up endless doors of opportunities you never even knew were around the corner. Timestamps:3:11 - Staying at a company too long11:06 - The struggles of leaving a solid job17:47 - From "The Fitness Bitch" to Le Sweat28:56 - Letting customers know the Why--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Reinvention: with Lindsi Lane

    Play Episode Listen Later Feb 8, 2022 34:12


    Ready to change things up? Superstar stylist and mogul mama Lindsi Lane stopped by this week! On this episode of Brand:Me, we talk bigger, better and the power of reinvention in a brand. Whether it's reaching a new target audience, a complete 180 of your industry or even just a logo tweak, Lindsi weighs in on the importance of manifestation and how change isn't always a bad thing. She shares her origin story of being the youngest personal shopper in Barneys New York history and how her start shaped her into the girl boss she is today.Timestamps:4:35 - Youngest personal shopper in Barney's New York history11:23 - Pivoting from "Lindsi in the Fast Lane"21:35 - The FIRST thing is the logo28:58 - Consistency in the team you work with--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    The Power of Vulnerability: with Liz Teich

    Play Episode Listen Later Feb 1, 2022 34:12


    This week on Brand:Me!, we're keeping it real. I'm joined by mom mogul and fashion stylist, Liz Teich and we speak on the importance of vulnerability and staying open on social media today. She shared the risks she took online as a new mom in the suburbs, weighed in on how her past setbacks shaped her evolution of success and gave us some tips on growth and how to construct your five pillars of your personal brand.Timestamps:3:30 - Liz's niche fashion9:38 - Learning from a toxic workplace16:31 - From Brooklyn to the suburbs20:52 - Environmentally aware fashion25:13 - Using social media as a focus group--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    The Hustle of it: with Sydney Sadick

    Play Episode Listen Later Jan 25, 2022 32:29


    Looking to keep the momentum and hustle going? Join me on this week's episode of Brand:Me to get the inside scoop from entertainment and style expert Sydney Sadick, and how to successfully pick up the pace of today's media. Sydney shares how she turned her internships and freelance gigs in her earlier years into a full-time career filled with talk shows, red carpets and book deals. She draws in on the importance of keeping consistent connections, how to properly take career risks and how balancing multiple passions in your life is more of a safety net and not a downfall.Timestamps:3:07 - Sydney's motivation growing up10:32 - Sydney finding the resources to write her book13:51 - The power of Cold calling17:58 - Sydney's social media schedule21:37 - Societal pressure on social media27:42 - Multiple passions in media--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Scaling The Smart Way: with Megan Roup

    Play Episode Listen Later Jan 18, 2022 31:06


    Ready to take things to the next level and scale the smart way? This week we'll hear how Megan Roup catapulted herself from freelancer to founder & CEO, making all the right moves and trusting her entrepreneur instinct. Megan is the CEO and Founder of The Sculpt Society. The brand launched in 2017, emphasizing the perfect mix between dance-based fitness classes and light weight lifting. Megan gives us pointers on how to stay motivated as well as shares insight on how to know the right time to expand your business and scale your brand. Timestamps:6:03 - Megan finds a void in dance-based fitness10:22 - Working through the stress of COVID18:44 - Bringing in a smarter team21:20 - Fine-tuning your side-job before monetization28:04 - Over-expanding your business idea--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Evolving Yourself: with Vinnie Potestivo

    Play Episode Listen Later Jan 11, 2022 37:53


    Calling all pop culture lovers! Today I'm chatting with Vinnie Potestivo, former head of talent at MTV, now a media brand advisor, personal brand strategist, and content coach. Vinnie helps his clients create, develop, produce, distribute, amplify, and helps to monetize some of the most talked-about brands in modern pop culture. You'll hear some incredible tips on how to identify what makes your personal brand unique, key takeaways for playing the long-game with your brand. We talk about diversifying your content across existing and emerging platforms, how to stay consistent, and how to show up as the most powerful version of yourself. Timestamps:3:06 - MTV and Vinnie's impact on social media13:07 - Financial Goals & Creative Goals15:36 - Stamina: Taking inventory of your energy 18:32 - Sustainable vs Drainable Creativity26:25 - You are known as the last great thing you did33:44 - Vinnie & Mandie Moore--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    How to Turn Your Passion into a Paycheck with Anderson

    Play Episode Listen Later Jan 4, 2022 34:26


    Happy New Year! For 2022's first episode of Brand:Me! I'm joined by self-made fashion photographer and creator, Anderson aka @thatstylishnerd. Anderson was recently featured in a Pinterest campaign for the 2022 Trend Prediction, helping aspiring creatives bring new and improved trends to life. We discuss how you can successfully turn your hobby into a career, plus he shares some tips on how to conquer creative obstacles and we decipher how different social media platforms can differently improve build your brand.Timestamps:6:06 - Don't Quit Your "Yay" Job12:07 - Growth on Tik Tok vs. Instagram vs. Pintrest25:23 - Monetizing your hobby for the first time31:16 - Moving past failureLet's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    How to Build a Buzz-worthy Brand with Charlotte Palermino of Dieux Skin

    Play Episode Listen Later Dec 28, 2021 36:40


    This week I'm joined by the incredible Charlotte Palermino, co-founder of Dieux Skin. We discuss the importance of credibility and expertise when launching your brand, the power of founder-driven content, and how to balance social media content for your brand and for yourself. Charlotte's brand Dieux is well on its way to becoming a one of the most coveted, buzzy, and viral beauty brands to launch in the past year - tune in to find out what she attributes this wild success to. Timestamps7:31 - Growing your personal following to fuel your brand's growth13:35 - Viral Product21:16 - Converting audience to customer29:25 - Social media is the best focus groupLet's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    How to Grow your Brand with PR with Joey Suchodolski

    Play Episode Listen Later Dec 21, 2021 33:26


    Ready to get the word out about your brand? On this week's episode I'm joined by NYC publicist, Joey Suchodolski. From public relations consulting to menswear marketing, Joey has seen it all and discusses when and why you need to consider publicity to scale your brand. We discuss how to steadily navigate working with a publicist for your brand, what type of press to aim for, and the ever changing landscape of public relations and influencers.Timestamps:3:30 - The elusive world of PR10:34 - When its time for a Publicist19:43 - Importance of press coverage25:23 - Niche & Iconic fashion30:46 - Joey knowing what he wanted to do at a very young ageLet's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Helping Others Build their Brand while Building your Own with Alee Anderson

    Play Episode Listen Later Dec 14, 2021 32:17


    I'm joined this week by Alee Anderson: writer, editor and creative consultant. Six years ago Alee founded Alee Anderson Editorial developing content for self-publishing and mainstream authors. She went on to found HeyYoungWriter, a blog seeking to progressively change the culture of the publishing world. We speak on she turned the blog into a brand, and how your personal journey is a major part of your professional one. Alee's discusses how to trust yourself as a brand and how to make the proper transition from corporate to freelance, and ultimately to personal brand. --Timestamps3:43 - Helping young writers6:43 - Alee starting her own company9:54 - Two different brands15:28 - Instagram and Memes21:31 - Honing your niche27:13 - Hard Candy Nail PolishLet's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Using Your Following to Launch Your Brand with Garrett and Tom of Alphx

    Play Episode Listen Later Dec 7, 2021 36:10


    On this week's episode of Brand:Me! I'm joined by Garrett Swann and Tom Speight, co-founders of Alphx, a new lifestyle apparel brand engineered for all men to help them fit better, feel better and be better. We all discuss best ways to take advantage of social media to launch a product, how owning a niche drives brand recognition, how to properly use your platforms to connect with your audience and customers, and some successful tactics to use when launching a new business.Timestamps7:38 - Building a brand foundation13:43 - Relatable Marketing18:47 - Don't worry about the call for help26:17 - Wholesale and Boutique brands30:22 - Trademark Attorneys--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Tips to Grow Your Brand On Digital with Julia Lovallo

    Play Episode Listen Later Nov 30, 2021 34:37


    On this week's episode of Brand:Me! I'm joined by the lovely Julia Lovallo. Julia works closely with me at my creative agency, Kennett Creative as campaign director and creative marketing strategist helping guide brands into a progressive light. We discuss how you have to seek failure to achieve success, the process of running effective digital advertising, and tips on how to constantly be reinventing yourself and your brand. Timestamps5:17 - Doing a little of everything7:19 - Learning from Failure12:07 - Be sure of something and get it out there19:31 - How do you know you're ready to spend?23:52 - Getting serious about advertisement30:04 - Reinvention and old brands--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    How To Win on Instagram with Dan James of Instagram

    Play Episode Listen Later Nov 23, 2021 38:27


    This week I'm joined by Instagram's very own, Dan James. We speak on the evolution of Instagram, how to differentiate yourself online from other creators and why Instagram has become the perfect tool to build your own brand. He dives in on why it's important to remind your audience that there's a person behind your business and how to successfully bring your followers on board.Timestamps6:45 - Instagram Merch12:10 - How and what to post on Instagram17:07 - Tik Tok vs. Instagram21:56 - The evolution of Instagram content28:58 - Starting from zero30:13 - REALLY engaging on Instagram32:25 - Collaborations on Instagram--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    How to Make a Name For Yourself In a Crowded Field with Elena Besser

    Play Episode Listen Later Nov 16, 2021 37:35


    On this episode, I'm joined by the incredibly talented Chef, Producer & TV Host, Elena Besser. We dive into what makes a brand authentic with tips and tricks to perfecting your brand identity. When having such a busy schedule, we also tackle how to properly maintain a healthy lifestyle and taking ownership of your career.Timestamps5:39 - Engage your senses11:26 - Brand Cohesion17:50 - Professional, Polished, and Me23:45 - Self-Starter28:33 - Elena baking with her grandmother31:00 - Elena's Carrot Juice Video--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Turning Your Personal Brand Into a Company with Igee Okafor of Bond Official

    Play Episode Listen Later Nov 9, 2021 37:36


    This week I'm joined by Igee Okafor, founder and editor-in-chief of the online publication Bond Official. Tune in to hear how at such a young age, Igee built his own company from the ground up and how he separates his personal brand of Igee, from his professional brand of Bond. Born and raised in Nigeria, he shares how the fashion, culture and people of New York City has shaped him into the business man he is today.Timestamps: 5:32 - Brand and Social Media11:59 - When to make a personal brand official19:35 - A brand's reach21:41 - Leadership and Team24:14 - Pressure--Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Disrupting a Billion Dollar Industry with Jacqueline Oak of Cardon

    Play Episode Listen Later Nov 2, 2021 36:51


    This week I'm joined by Jacqueline Oak, co-founder of the mens skincare brand, Cardon. Join me to hear how Jacqueline and her co-founder broke into a billion dollar industry with one singular product before successfully scaling the business to a full range of products. From logo design to product development, Jacqueline discusses the challenges and wins she's experienced in launching a business made specifically for a different gender than her own. --Let's connect!To get more info and updates on the podcast: @brandmepodcastFollow my personal instagram account: @prestonkonradCheck out my website for all things Preston Konrad: prestonkonrad.comIf you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    The Power of Connection: DTC to IRL

    Play Episode Listen Later Oct 26, 2021 38:42


    On this episode, I'm joined by Matt Fox & Enrique Crame of the haberdashery brand, Fine & Dandy. The brand started as a small-scale direct-to-consumer and has since grown into a thriving physical retail business in New York City. Matt & Enrique discuss the importance of customer connection, the power of physical retail, and how to scale your business while maintaining brand integrity. Let's connect!To get more info and updates on the podcast@brandmepodcastFollow my personal instagram account@prestonkonradCheck out my website for all things Preston Konradprestonkonrad.comShow Support:If you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Taking Your Brand from Big to Boutique

    Play Episode Listen Later Oct 19, 2021 34:55


    On this episode I'm joined by Mia Hopkey, veteran in the streaming entertainment space and Managing Partner of Kennett Creative. Mia discusses how her personal brand thrived while working for an established brand, and how she was able to seamlessly make the leap to the boutique & startup spaces. Let's connect!To get more info and updates on the podcast@brandmepodcastFollow my personal instagram account@prestonkonradCheck out my website for all things Preston Konradprestonkonrad.comShow Support:If you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    What is a personal brand?

    Play Episode Listen Later Oct 19, 2021 13:50


    Whether you know it or not, you already have a personal brand. On this episode we'll discuss what a personal brand is, and why it's so important to take control of yours today.Let's connect!To get more info and updates on the podcast@brandmepodcastFollow my personal instagram account@prestonkonradCheck out my website for all things Preston Konradprestonkonrad.comShow Support:If you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

    Brand: ME! Trailer

    Play Episode Listen Later Oct 9, 2021 2:04


    Welcome to Brand:Me! Join entrepreneur, creative director, and on-air personality Preston Konrad as he dives deep into all things branding - from establishing your personal brand to launching a successful product line. Preston shares how his passion for building has changed over the years from beginnings working for big brands like Ralph Lauren and American Eagle Outfitters, to making the leap to becoming his own boss and building his own personal brand and companies. Hell be joined by the movers & shakers in their respective fields to break down how being masters of their own personal brands got them to where they are today and why mastering your personal brand is key to success.Let's connect!To get more info and updates on the podcast@brandmepodcastFollow my personal instagram account@prestonkonradCheck out my website for all things Preston Konradprestonkonrad.comShow Support:If you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

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