Not Your Marketer: News about Marketing, Business and Marketing

A comeback episode packed with news Subscribe, Review, and Share if you like!

Episode recorded live on Jan 21st, 2022. Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely. Subscribe, Review, and Share if you like! HEADLINES Twitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic. Sources: Twitter Crypto.com got hacked. But they reimbursed their customers right away. Sources: Decrypt Meta wants you to mint and exchange NFTs on Facebook and Instagram. Sources: FinancialTimes Tony's Chocolonely wants you to eat less chocolate. Sources: The Drum Amazon fires once more to the retail industry with Amazon Style. A fashion retail store. Sources: Geekwire Nike and Gucci managed to create great experiences in the Metaverse. Sources: Nike & Roblox Microsoft acquires Activision Blizzard in the most expensive acquisition for the company yet. Sources: Morning Brew Wunderman Thompson gets into the metaverse on the CES. Sources: Morning Brew IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

Christmas Day Episode!

Episode recorded live on Dec 20th, 2021. A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more. Subscribe, Review, and Share if you like! HEADLINES Peloton's "He's alive" campaign backfires, and now everybody is confused. Sources: MarketingDive Bombay Sapphire makes stopping at the window displays cool again. Sources: MarketingDive & MorningBrew Meta wants to offer an Ad Platform using less data, and we are loving it. Sources: MarketingWeek Meta's portal will understand American Sign Language. Sources: Mashable The metaverse will need 1000x the computing power we have right now, according to Intel. Sources: TheNextWeb Investors are buying holiday presents in the metaverse, and they are not alone. Sources: Morning Brew Cookies & Wine: Oreo partners with Barefoot Wine to add that sweet note to your glass of Merlot. Sources: Morning Brew Gift Cards are selling like hot, and there are some people still surprised by this. Sources: Retail Brew IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

Episode recorded live on Dec 3rd 2021. Black Friday, Cyber Monday, Twitter's stocks and more. This episode is a news punch to know the latest on Marketing, Business and Tech. Thanks for listening! Subscribe, Review, and Share if you like! HEADLINES McDonald's new customer satisfaction role. Sources: CNBC It is not that bad that retail sales have decreased this year's Black Friday. Sources: Forbes Amazon having its best "Turkey 5", after record Black Friday and Cyber Monday sales. Sources: CNBC 2/3 of Gen Z do not feel it with Black Friday promotions. Sources: Marketing Tech News Trump: The Mastodon. Sources: Mashable Spotify's Wrapped 2021. Sources: Morning Brew IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

Episode recorded live on YouTube. This is my comeback! Today I covered some of the latest news; from Google to Meta, and even talked about Adele's new album. I hope you like it. Subscribe, Review, and Share if you like! HEADLINES Google November 2021 Core Update is live, and not everybody is happy about this. Sources: Search Engine Land Abandon ship! Twitter also joins the deprecation of AMP following the downfall of a failed promise by Google. Sources: Search Engine Land More restrictions to come on Meta's advertising platform. Sources: Morning Brew Grammarly becomes one of the most valuable startups thanks to its AI technology to help us improve our writing. Sources: Morning Brew Adele doesn't want you to shuffle her songs on her new album "30". Sources: BBC Personalization will always bring you closer to your customers. Sources: Retail Brew IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

We're live and alive! This is the first live-recorded episode of the NYM podcast. I am experimenting with OBS to Livestream the recordings of the show to give it a more “realistic” touch. Today I talked about an interesting article from Adalytics regarding Ad-targeting and some of their findings are mindblowing. I hope you like it. Subscribe, Review, and Share if you like! HEADLINES How are companies nowadays targeting users to improve their reach? Sources: Adalytics IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food brands with their folded logo campaign on the #WeeklyRead I also discussed the impact of the latest changes on data tracking to conversion and acquisition attribution online on the #TipBit of the week. Subscribe, Review, and Share if you like!

Have you seen a packed podcast episode before? Of course, you haven't; podcasts are meant to be heard, not seen, lol. Jokes aside, this is an episode loaded with news from every place, Facebook, ClubHouse, Spotify, Twitter, and more. Plus a few tips from Stanford to avoid Zoom fatigue

Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTok's sale to Oracle-Walmart is on hold, Core Web Vitals, and Google's latest algorithm update (passages), and Microsoft's xCloud. 1️⃣ HEADLINES: Coke is thinking about doing always-on-data-driven marketing campaigns focused on experiential marketing to improve its profitability. Sources: MarketingDive, MarketingWeek Aunt Jemina's out, say hello to Pearl Milling Company. Sources: MarketingDive TikTok deal with Oracle+Walmart is on hold. Sources: AdExchanger Auditing your Core Web Vitals and the passage update from Google's algorithm. Sources: Search Engine Land(1), Search Engine Land(2) Microsoft's xCloud, cloud gaming alternative will be available on web browsers, Safari included. Sources: The Verge

Hi, Welcome back! In this episode, I talked about Reddit's impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry increasing over 1000% in some cases. I also talked about how Apple is killing IDFA, why it makes Facebook mad and how the future could look after others like Google follow through. Finally, I talked about Super-Bowl LV Advertisements, Barilla's great example of how to do an extended product, and my thoughts after my first week on ClubHouse App. I hope you enjoy this episode!

In this episode I share with you the steps you need to define your target: 1️⃣ Follow SMART goals. 2️⃣ Getting Insights from your customers. 3️⃣ Building your avatar or customer persona. Please share this episode with someone you think may find it useful. Sharing is caring.

2021 arrived with a lot of news! Today we'll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma and the hottest gadgets from CES 2021. All this and more on the ninth episode of the NYM podcast, stick around. 1️⃣ HEADLINES: Parler and Big Tech: The fight for truth Sources: Deadline, Reuters WhatsApp changing the rules of engagement. Sources: The Verge, Gizmodo Primark won't open an online store. Sources: Morning Brew Highlights from CES 2021. Sources: CNET UNO turns 50! Sources: Marketing Dive Wikipedia turns 20! Sources: Morning Brew

Welcome 2021! Let's make your marketing strategy right!

We're still on Christmas time!

It's Christmas time! Time to become a better marketer! In this episode, we talked about how brands should approach their holiday marketing campaigns and how they are communicating with their audience during these peculiar times. Thank you for listening! 1️⃣ HEADLINES: Salesforce will acquire Slack for $27.7B. Sources: TechCrunch A new kid on the block of video streaming platforms: Discovery+. Sources: CNBC Twitter relaunches account verification in 2021. Sources: TechCrunch Google announced on December 3rd the roll-out of a core algorithm update. Sources: Search Engine Journal Black Friday 2020 set records for online spending. Sources: CNBC 2️⃣ INTERVIEW: I talked with Dani Goico, founder of Brand Crops and former CMO of Goiko about holiday marketing. We remembered some iconic campaigns from our childhood and we also commented on this year's campaigns from Microsoft, LEGO, Miller Lite and John Lewis & Partners. To see whether they have nailed the holiday spirit or not. Dani left us with some great tips for any brand dealing with Christmas messages, especially in 2020: ☝️ Emotions have to be prominent. ✌️ Brands must be respectful about the situations their audience could have faced throughout the year. IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

How will we be able to track customers online in the future? Many companies like Google and Apple will roll out “soon” new changes to the way they allow for third parties to track users' traffic through their browsers, operating systems, etc. How will marketers be able to deal with this and what are brands doing right now to prepare for this? Nielsen may have a solution, and in the meantime Oreo is nurturing its customers' profiles. Join me in this bonus episode where I run through the latest news about it. IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

Today I talk about how people are planning to celebrate Thanksgiving amid the COVID pandemic and how this offers a great opportunity for local businesses, Twitter introduces Fleets (its take on Stories), and BuzzFeed acquiring HuffPost. In this episode I interviewed entrepreneur Gerard Compte, who's on a trip around the world, he is right now in the middle of Turkey. We talked about his journey and how love and passion can boost your business. Thank you for listening! 1️⃣ HEADLINES: Thanksgiving to go, please. Sources: BBC Stories, stories everywhere. Sources: MediaPost BuzzFeed acquires HuffPost. Sources: Bloomberg 2️⃣ INTERVIEW: I had Gerard Compte, founder, and CEO of FindThatLead over. We talked about entrepreneurship and about what does it take for becoming an entrepreneur in 2020. Gerard shared a ton of insights and recommendations for anyone looking to start their own business: ☝️ Start now! ✌️ Be resilient. 3️⃣ FIND OUT MORE ABOUT OUR GUEST: Scrab.in - LinkedIn automation tool. FindThatLead - Leads finder on social media. Follow Gerard, Sasha and Aura on their trip across the world

We talked about digital campaigns budgets, exclusive content on Spotify, Social Media fight against fake news, and Search Engine Optimization tips for small and medium-sized businesses for 2021 with special guest John Vuong from Local SEO Search. Thanks for listening, enjoy! 1️⃣ HEADLINES: Who spent the most on online advertising ? Sources: AdAge Spotify may be working on a Podcast subscription service. Sources: The Verge Project Signal from the Washington Post, a way to target users by context. Sources: The Washington Post Social Media forced to act as a contention wall for the spread of fake news. Sources: USA Today 2️⃣ INTERVIEW: We talked about SEO with John Voung, Founder and President of Local SEO Search, a boutique SEO agency based in Toronto, Canada that serves clients all around the world. We covered interesting tips for improving your SEO strategy, like: State of the art of SEO in 2020. How to take advantage of SEO if you are an SMB: Google MyBusiness. Google Maps features. COVID protocols. What is working and what's not regarding SEO. Debunking three common myths about SEO. 3️⃣ FIND MORE ABOUT OUR GUEST: Local SEO Search: http://localseosearch.ca IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

In this episode, we talked about cryptocurrencies, search engines, Snapchat, Quibi, and Political Ads on YouTube. We also discussed users' data and how brands are levering on them. Thanks for listening, enjoy! 1️⃣ HEADLINES: PayPal betting on crypto by allowing its US-based accounts to buy and sell  cryptocurrencies like Bitcoin, Etherium, and LiteCoin. Sources: Reuters, Bloomberg US Government has announced an antitrust lawsuit against Google for hurting competition with its dominance. Sources: WSJ Snap had a great week with a jump in almost 20% of DAUs. Sources: CNBC Quibi shutdowns after just six months online. Sources: WSJ YouTube's ad space availability for political ads in the US is so crowded prices have spiked. Sources: Bloomberg 2️⃣ MAIN STORY: There are many ways brands can leverage data for engaging customers. Today we talked about three of them: Understanding your customer. Predicting behavior. Engage with customers' data. 3️⃣ MENTIONED ON THIS EPISODE: Google's market share: https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

Thank you all for your support! Here's episode two where I talk about social commerce, video shopping, video streaming platforms and how the COVID pandemic will shape this holiday shopping season. Enjoy! 1️⃣ HEADLINES: Instagram turns 10. Instagram is to add its shopping experience to IGTV, Reels is coming. Sources: eMarketer YouTube is betting on making the platform a destination for online shopping. Sources:Bloomberg PlutoTV is launching in Spain this fall. Sources:BroadbandTV News 2️⃣ MAIN STORY: Holiday season 2020: how COVID is going to change the way brands and consumers approach the busiest shopping season in the western hemisphere. 3️⃣ MENTIONED ON THIS EPISODE: Kantar predictions for 2020 holiday shopping season: https://www.kantar.com/inspiration/retail/4-predictions-for-an-uncertain-2020-us-holiday-shopping-season-cn/ Morning Consult insights on holiday's plans for 2020 in the US: https://www.marketwatch.com/story/the-holiday-shopping-season-could-start-on-10-10-2020-with-retailers-hopeful-that-consumers-will-turn-out-early-11600197849

First episode here! This is my MVP so please feel free to let me know how can I improve the content or structure of the show. Thanks for listening! 1️⃣ HEADLINES: TikTok's future stills unsecured in the US. Sources: CNBC, CNET, Forbes IKEA is using CGI models for video campaigns. Sources: PetaPixel Facebook removed the 20% text limit on ads' creative for Facebook Ads and Instagram Ads. Sources: Search Engine Journal, Social Media Today Amazon Hardware event: launching a new Ring indoors drone that reminds of Flubber's Weebo. Sources: The Verge 2️⃣ MAIN STORY: Using the Lean Startup methodology in organizations of any size. The case for Amazon's approach to the development and launch of new devices and services. 3️⃣ MENTIONED IN THIS EPISODE: The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries.

Let's talk about marketing, business, and tech. Join me every other week to cover the lastest news and trends.