Podcasts about chocolonely

  • 204PODCASTS
  • 263EPISODES
  • 46mAVG DURATION
  • 1EPISODE EVERY OTHER WEEK
  • Jun 19, 2026LATEST

POPULARITY

20192020202120222023202420252026


Best podcasts about chocolonely

Latest podcast episodes about chocolonely

Antics With Ash
PRIMAVERA DEBRIEF, NIGHTMARE FLIGHTS AND PEGGY GOU RAMEKIN

Antics With Ash

Play Episode Listen Later Jun 19, 2026 58:56


There's much to hanker on after an amayszing time at Primavera, but it wasn't all sunshine and mii miii's...Ash had a journey home so full of moroseness that she was basically stuck in an infinite jive for 12 hours, whereas Jack found himself being blown around Barcelona like a Chocolonely wrapper in the breeze looking for somewhere to rest his beautiful head.Want more Jack & Ash? Join our Patreon page for an EXTRA WEEKLY EPISODE every Tuesday and enter 'The Tavern'! Sign up at:https://www.patreon.com/cw/TheJackAndAshShowGOT A PROBLEM? NEED SOME OF OUR BAD ADVICE?

Grownlearn
AI Is Rewriting Brand Strategy - Former Twinings & Danone Executive Explains

Grownlearn

Play Episode Listen Later May 27, 2026 42:08


How is AI changing the way brands innovate, launch products, understand consumers, and build stronger relationships with their markets? In this episode of Grownlearn, host Zorina Dimitrova speaks with Shantanu Srivastava, a global marketing and innovation leader with more than two decades of experience across major consumer brands including Twinings, Danone, Sanofi, and Reckitt. Shantanu explains how AI is transforming marketing efficiency, product development, consumer research, compliance screening, and brand strategy inside large organizations. He also shares why human judgment remains essential, even as AI tools make innovation faster, cheaper, and more continuous. The conversation also explores the shift from traditional brand storytelling to story doing and story living, with examples from challenger and purpose-led brands such as Oatly, Tony's Chocolonely, Dove, and others. Shantanu also shares his personal transition from corporate brand leadership to entrepreneurship, including his work in health and wellness, lifestyle-related health management, and advisory work with startups and purpose-driven brands. In this episode, we discuss: • How AI is changing marketing and innovation • Why FMCG companies are rethinking consumer-led product development • How AI can reduce time and cost in research, marketing planning, and product launches • Why brand storytelling is evolving into story doing and story living • What startups can learn from global brands — and what big brands can learn from startups • How purpose-led brands create deeper consumer engagement • Why AI-driven innovation still needs human oversight • Shantanu's journey from global brand leadership to health and wellness entrepreneurship This conversation is especially relevant for founders, marketers, brand leaders, innovation teams, FMCG professionals, startup advisors, and anyone interested in the future of AI-driven brand growth.

Love Marry Kill
Michele and Martin MacNeill - Part 2

Love Marry Kill

Play Episode Listen Later May 18, 2026 77:08 Transcription Available


Michele MacNeill was a devoted mother of eight and a respected member of her community. From the outside, her life looked picture-perfect—until cracks in her marriage began to surface.As her husband Martin grew increasingly distant, Michele and her daughter Alexis uncovered evidence of a secret life he had been carefully hiding. Affairs, deception, and manipulation slowly came into focus, even as Martin insisted nothing was wrong.When Michele agreed to undergo a facelift at her husband's urging, it seemed like a chance to repair both her confidence and her marriage. Days later, she was dead. What first appeared to be a tragic accident would soon raise far more troubling questions.Today's snacks: Tony's Chocolonely, Tiny Tony's and Pistachio Caramel ClustersSupport us on Patreon

affairs chocolonely martin macneill
Unlearn
Incorruptible with Eric Ries

Unlearn

Play Episode Listen Later May 13, 2026 54:33


Incorruptible with Eric RiesWhat if the companies that last the longest are the ones building enough trust that people want to keep participating in them? That's the idea behind this conversation with Eric Ries — entrepreneur, author of The Lean Startup, and now Incorruptible.Through stories such as Volvo giving away the seatbelt patent, Tony's Chocolonely opening its ethical supply chain to competitors, and Mary Parker Follett's idea of the “invisible leader,” we explore how organizations create lasting advantage through trust, shared purpose, and systems that hold together as companies scale.We also unpack why so many businesses drift toward short-term extraction, what leaders misunderstand about organizational health, and why AI is exposing deeper weaknesses in how companies operate.If you're building a company and questioning whether business-as-usual is still the right operating system, this conversation is for you.Key TakeawaysEthical business can outperform extractive business models: Eric argues that mission-driven companies are not sacrificing performance. In many cases, trust, alignment, and long-term thinking create stronger economic outcomes.Volvo used open ecosystems as strategy: Giving away the three-point seat belt patent helped establish safety as an industry standard while positioning Volvo as the global leader in automotive safety.Tony's Chocolonely treats its mission as infrastructure: The company's goal is not simply selling chocolate. Its mission is to eliminate child slavery from the cacao supply chain through systems that competitors can also adopt.Positive externalities can strengthen competitive advantage: Eric explains how companies can create value by improving the broader ecosystem around them instead of maximizing short-term value extraction.Organizations are shaped by invisible leadership: Mary Parker Follett's idea of the “invisible leader” shows how shared purpose influences decisions when executives are not in the room.Organizational health cannot be commanded: Leaders can issue instructions, but trust, accountability, and commitment have to be cultivated through systems and behavior over time.Additional InsightsThe current business narrative rewards extraction over durability: Barry and Eric discuss how modern startup culture often glorifies hyper-efficient solo founders, aggressive cost-cutting, and short-term returns while ignoring long-term organizational health.AI is amplifying leadership weaknesses, not solving them: As companies use AI to accelerate decision-making and productivity, leaders are being forced to confront whether their systems actually create clarity, trust, and aligned behavior.Mission statements are easy. Mission transmission is harder: Eric argues that values only matter when they shape real decisions, incentives, hiring, product tradeoffs, and customer experience.Open systems can expand both impact and market position: From Linux and Git to Netflix influencing AWS through open source tooling, the episode explores how sharing infrastructure can strengthen an ecosystem while also benefiting the originating company.Profit becomes dangerous when it ignores externalities: Eric explains how traditional profit models often fail to account for long-term brand damage, human cost, environmental impact, and deferred liabilities.Episode Highlights00:00 – Episode RecapEric Ries explains why organizations are living systems, not machines to be controlled. Leaders can command action, but organizational health has to be cultivated through purpose, trust, and the systems people use when no one is watching.00:57 – Barry's Opening ReflectionBarry connects AI, leadership, and decision-making systems before introducing Eric's new book, Incorruptible.02:14 – Guest Introduction: Eric RiesBarry introduces Eric Ries, entrepreneur, author of The Lean Startup, and author of Incorruptible, framing the conversation around ethical business as a path to long-term prosperity.04:34 – Researching the Stories Behind IncorruptibleEric shares how much research went into the book, including the challenge of finding stories that were not just interesting, but genuinely useful for leaders.08:07 – Volvo and the “Seatbelt Heist”Eric breaks down how Volvo's decision to give away the three-point seat belt patent created a prosperity cascade that reshaped the industry while strengthening Volvo's long-term brand position around safety.16:45 – Open Source as StrategyBarry connects Volvo's story to Netflix and cloud computing, where open sourcing internal tools helped shape the direction of the broader ecosystem.17:57 – Positive Externalities as Business StrategyEric explains why companies often overlook opportunities to create value by improving the wider system around them.20:18 – Tony's Chocolonely and Slave-Free ChocolateEric tells the story of how a Dutch journalist turned frustration over child labor in cacao production into a fast-growing chocolate company with a much larger mission.24:03 – Mission Beyond the ProductTony's mission is not simply making chocolate. The business exists to eliminate child slavery from the cacao supply chain and align economics with ethical sourcing.26:00 – Tony's Open ChainEric explains how Tony's opened its ethical supply chain to competitors while requiring them to commit to the same standards across all their chocolate products.30:32 – The False Tradeoff Between Ethics and PerformanceEric challenges the business-school assumption that companies must choose between mission and profit, arguing that the data often shows the opposite.33:23 – Redefining ProfitBarry and Eric discuss why traditional definitions of profit often ignore externalities, deferred liabilities, human cost, and long-term brand damage.39:19 – The Myth of the Solo FounderBarry pushes back on modern founder mythology and explains why anything built to last depends on systems, teams, and shared ownership.40:36 – Mary Parker Follett and the Invisible LeaderEric introduces management thinker Mary Parker Follett and explains why her ideas about shared purpose and distributed authority were decades ahead of their time.45:00 – What Guides Decisions When Leaders Aren't PresentEric explores Follett's idea of the invisible leader: the shared sense of purpose that influences behavior when no executive is in the room.49:35 – Organizations as Living SystemsEric compares organizations to emergent intelligence systems like ant colonies or the human body, arguing that leaders can cultivate organizational health but cannot directly command it.52:30 – Closing ReflectionsBarry and Eric reflect on the need for new business models that prioritize trust, mission alignment, and long-term value creation over extraction.Useful ResourcesEric Ries — IncorruptibleEric Ries — The Lean StartupEric Ries on LinkedIn - https://www.linkedin.com/in/eries/ The Eric Ries Show YouTube - https://www.youtube.com/@theericriesshow Barry O'Reilly — Artificial Organizations - https://geni.us/artificialorgsFAQsQ1: What is Eric Ries' book Incorruptible about?Incorruptible explores how leaders can build companies that stay aligned with their mission as they grow. Eric looks at stories from business history to show how purpose, governance, incentives, and ownership shape whether companies create long-term value or lose their way.Q2: Why does Eric Ries use Volvo as an example?Volvo's three-point seat belt story shows how a company can create value by spreading a mission beyond its own products. By making the patent available to others, Volvo helped establish safety as an industry standard while strengthening its own reputation for safety.Q3: What is Tony's Chocolonely trying to change?Tony's Chocolonely is trying to eliminate child slavery from the cacao supply chain. The company sells chocolate, but the deeper mechanism is building an ethical supply chain that other companies can use through Tony's Open Chain.Q4: What does Mary Parker Follett mean by the invisible leader?The invisible leader is the shared purpose that guides people's decisions when no formal leader is present. It is what shapes behavior in everyday moments, such as how teams handle quality issues, customer problems, or ethical tradeoffs.Q5: Can leaders...

Beyond the B
How B Corps Become Incorruptible (w/ Eric Ries)

Beyond the B

Play Episode Listen Later May 12, 2026 71:02


Eric Ries, creator of The Lean Startup and author of Incorruptible, joins Ryan Honeyman for a conversation about why B Corp certification and benefit corporation status are no longer enough to protect a company's mission over time. Drawing from both mainstream tech and business worlds and purpose-driven examples like Patagonia, Tony's Chocolonely, and Mondragon, Eric explores how financial pressure, governance defaults, and ownership structures can pull even good companies off course. Together, they discuss what B Corps can do to design companies that remain accountable to stakeholders for 50, 100, or even more years into the future.View the show notes: https://go.lifteconomy.com/blog/how-b-corps-become-incorruptible-w/-eric-ries

Care More Be Better: Social Impact, Sustainability + Regeneration Now
Beyond Greenwashing: How to Communicate Sustainability with Credibility with Helen Neal

Care More Be Better: Social Impact, Sustainability + Regeneration Now

Play Episode Listen Later May 6, 2026 49:34


Most companies aren't trying to greenwash. They're trying to put their best foot forward — and that's exactly where they go wrong. Helen Neal, founder of HN Communications and creator of the IMPACT framework, has spent over a decade helping major organizations including Bosch, Heineken, and Aston Martin close the gap between what they say and what they actually do on sustainability. In this episode, she joins Corinna Bellizzi to unpack why corporate sustainability communication keeps failing — and what radical honesty, strategic storytelling, and the right AI tools can do to change that. They explore the difference between greenwashing and green hushing (the dangerous silence that's now spreading as companies grow too afraid to say anything at all), why human stories and measurable impact always outperform data tables, and what it actually takes to build stakeholder trust that can't be bought with an advertising campaign. Helen shares her IMPACT framework — Integrity, Meaning, Proof, Action, Consistency, Transparency — and introduces Zena, the AI governance platform she's building to help sustainability teams navigate regulatory risk before they publish. They also dig into B-Corp certification, the Polish beer brand using bison conservation to build authentic purpose, and why Tony's Chocolonely's decision to publicly disclose child labor in its supply chain — rather than hide it — became one of the most powerful trust-building moves in recent brand history. If you work in sustainability, communications, or purpose-driven business, this episode will change how you think about what you say — and what you've been afraid to. COMPLETE BLOG & TRANSCRIPT: https://caremorebebetter.com/making-sustainability-more-than-just-a-buzzword-with-helen-neal/ About Guest: Helen Neal is the founder of HN Communications, a certified B Corp sustainability communications consultancy. She launched the agency to help businesses become a genuine force for good through clear, credible communication. With over a decade of experience at Nissan, Virgin Atlantic, and the UK Parliament, Helen specializes in bridging the gap between corporate ambition and public trust. Her clients include Bosch, Heineken, Aston Martin, and The Climate Group, working across stakeholder engagement, executive positioning, and net-zero storytelling. In 2024, she began building Zena, an AI governance platform helping sustainability teams navigate regulatory risk and avoid greenwashing. Guest LinkedIn: https://www.linkedin.com/in/helen-neal-02261129/ Guest Website: https://www.hncomms.co.uk/ Guest Social:  https://www.instagram.com/helen_hncomms/ https://www.youtube.com/@HNCommunications Show Notes: 01:29 - How To Translate Sustainability Into Real Action 08:53 - Understanding The Real Impact Of Greenwashing 13:01 - Talking About Your Challenges With Confidence 23:32 - Showcasing Sustainability Efforts In The Most Creative Way 29:36 - IMPACT Framework And The Power Of AI 37:10 - Insights And Realizations As A B-Corporation 39:33 - How To Get Sustainability Communication Right 43:00 - Get In Touch With Helen And HN Communications 46:41 - Discussion Wrap-up And Closing Words Helen is currently accepting 5–10 global businesses (500+ employees) for a Zena trial beginning May/June 2026. Reach out through hncomms.co.uk for details or to request a free sustainability communication audit. BUILD A GREENER FUTURE with CARE MORE BE BETTER Together, we planted 36,044 trees in 2025 through our partnership with ForestPlanet. We screamed past our goal of planting 20,000 trees thanks to subscribers like you! NEW CAUSE PARTNER FOR 2025-2026 SELECTED! If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner — Prescott College. To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/ Follow us on social media: YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://www.tiktok.com/@caremorebebetter Instagram: https://www.instagram.com/caremorebebetter Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

HUNGRY.
How Aperol, Coco Cola, Tony's Chocolonely Hack Your Brain - University of Oxford Professor Charles Spence

HUNGRY.

Play Episode Listen Later Apr 20, 2026 118:29


Once you hear this, you'll never walk down a supermarket aisle the same way again.  A sensory scientist walks into a supermarket… and suddenly nothing you buy is accidental.  In this episode, Charles Spence breaks down how evolution, psychology, and a bit of brand mischief shape everything from what we crave to what we click “add to basket” on. From the savannah to the supermarket, your brain is still wired to hunt for energy-dense food — and brands are quietly exploiting that wiring with color, sound, texture, and even the weight of your cutlery.Expect mind-bending insights: why red means sweet (and blue used to mean danger), how a pink box can kill a product, why your brain processes food in a split second, and how something as simple as music can literally change how things taste. There's even a deep dive into “sonic seasoning,” where soundtracks can make food sweeter, saltier, or more intense.We get into the hidden levers of great branding — from Apérol's unmistakable orange glow to Coca-Cola's packaging illusions — and why the best brands aren't just tasted, they're felt. Plus: the science behind nostalgia, why Christmas songs hit like emotional freight trains, and how restaurants can learn from cinema to create unforgettable experiences.This is a masterclass in how humans actually perceive the world — and how the smartest brands design for it. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

Uncensored CMO
How to find inspiration with Kory Marchisotto

Uncensored CMO

Play Episode Listen Later Apr 13, 2026 21:33


Today, Jon and Kory explore a simple but often overlooked skill: how to actually find inspiration.From brands like Tony's Chocolonely to supermarkets, subways, and even nature, they break down why the best ideas rarely come from inside your own company. Instead, inspiration comes from changing your environment, staying curious, and being open to unexpected moments.If you're feeling stuck, this episode is a reminder that great ideas are everywhere, if you're willing to look for them.Get Uncensored Renegades every week:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Start00:32 - Why Jon is inspired by Tony's Chocolonely06:45 - Why you need to look outside your company for inspiration08:35 - Finding inspiration in nature10:54 - The importance of changing your context12:56 - Getting inspiration in a supermarket14:33 - Getting inspiration on the metro16:57 - Why you need to be open to be inspired

Taste Radio
Flops Or Future Hits? Rethinking Failed CPG Products.

Taste Radio

Play Episode Listen Later Apr 10, 2026 40:47


Were they flops – or just ahead of their time? In this episode, the hosts dig into one of the food and beverage industry's most intriguing debates: whether discontinued products failed because they were poorly conceived, or because the market simply wasn't ready. From drinkable soups and early functional shots to better-for-you snacks and non-alcoholic cocktail concepts, they revisit ideas that may have been too forward-thinking for their moment.  The conversation expands into how today's shifting trends, like functional ingredients and alcohol-free innovation, could give these once-shelved products a second chance at success, where timing, not taste, may have been the real barrier. Show notes: 0:20: A Week Away. Real Chocolate Debate. Never Had A Shot/Ahead Of Its Time. Chips & I.V. – Ray gives a final call to register for Taste Radio's NYC meetup. Melissa highlights The Hershey Company's plan to return all Reese's and Hershey's products to classic milk and dark chocolate recipes by 2027, sparking a discussion about whether a shift back to "real" ingredients could reshape consumer expectations and premium chocolate demand. The hosts then explore discontinued products, debating whether they failed due to poor execution or were simply ahead of their time, including drinkable soup, better-for-you fruit snacks, non-alcoholic cocktails, and functional shots. They wrap with notable new products, including refreshed pita chip branding, a non-alcoholic "brew," and a quirky collaboration between Grillo's Pickles and Liquid I.V. Brands in this episode: Hershey, Reese's, Culture Pop, Feastables, Nantucket Nectars, Terranean, Just Ice Tea, Honest Tea, Poland Spring, Liquid IV, Grillo's, Fly By Jing, Fishwife, Justin's, Butterfinger, Tony's Chocolonely, Eat the Change, Welch's, Proposition Cocktail Company, Taki Mai, Spacho, Ahhmigo, Karma, Activate, Mello, Coca-Cola, GoodBelly, Cheribundi, Rhinestone, Poland Spring, Daily Crunch, Fly by Jing, Fishwife, Evergreen, V8, Superfoodio

Alweer een Podcast
Aflevering 182: Spiritueel Poeper

Alweer een Podcast

Play Episode Listen Later Mar 23, 2026 32:41


Henk en Jelmer beginnen opnieuw met hun kruistocht tegen tijdgebonden begroetingen. Geen goedemorgen, goedemiddag of goedenavond meer — gewoon goede dag. Scheelt eindeloze discussies over wanneer de avond precies begint en voorkomt irritatie bij mensen die nog steeds “goede smorgens” zeggen.Daarna volgt een ode aan mooie woorden. Van hoefbevangenheid tot het beroemde “groot denkraam” uit de wereld van Olivier B. Bommel, bedacht door Marten Toonder. Henk blijkt zelfs ooit een eigen wijsheid op een wc-tegeltje te hebben laten drukken — al was die per ongeluk al door iemand anders bedacht.Het gesprek ontspoort vervolgens richting toiletcultuur wereldwijd: poepstenen, Chinese openbare wc's zonder deuren, Romeinse badhuizen en de filosofische vraag of het laatste velletje toiletpapier eigenlijk altijd overbodig is. Henk noemt zichzelf uiteindelijk een “spiritueel poeper” die het allemaal op gevoel doet.Verder: schaamte en naaktheid door de eeuwen heen, plastische chirurgie in Hollywood en waarom ouder worden soms mooier is dan strakgetrokken gezichten. Met gastoptredens in de discussie van onder meer Joan Rivers, Dolly Parton, Madonna en Robert De Niro.En zoals het hoort in deze podcast: het eindigt bij eten. Chocolade (van Verkade tot Tony's Chocolonely), vreemde kookcombinaties zoals prei met witte chocolade, en een mini-masterclass pasta koken — inclusief waarom goede pasta minimaal 14% zetmeel moet hebben.Kortom: van wc-tegeltjes tot haute cuisine. En ergens daartussen de ontdekking dat je misschien al twintig minuten discussie kunt voeren over één velletje toiletpapier

HUNGRY.
Espresso: Tony's Chocolonely's Global Marketing Strategy in 16 Minutes

HUNGRY.

Play Episode Listen Later Feb 19, 2026 16:42


Most companies bet everything on one big launch.Doug Lamont thinks that's how you kill growth.In this clip, the former CEO of Tony's Chocolonely and Innocent Drinks breaks down a radically different way to scale — one built on rolling innovation, layered bets, and removing fear from failure.Instead of over-researching, over-launching, and over-spending, Doug explains why the smartest brands:- test cheaply- back winners late- kill losers fastand never rely on a single “big idea” to carry the businessFrom product launches to international expansion, this is a masterclass in how real growth actually happens — especially from £100m → £500m+.===============

Breakup Gaming Society
Indie Game Giveaway + Tannhäuser, the Lost Skirmish Gem|Episode 110

Breakup Gaming Society

Play Episode Listen Later Feb 16, 2026 33:45


How the hell do you make a product called Tony's Chocolonely and not do a special Valentine's Day bar with a fentanyl center and a little space on the wrapper to write a suicide haiku.Games of the Week (3:14)• I'm giving away creations from The Seahorse and The Hummingbird, Grumpy Spider Games, Long Tail Games and Ada Press. Listen for how to win the whole pile.• The Fantasy Flight Games golden age retrospective continues with a look at Tannhäuser, an ambitious, glossy FFG rework of an existing alternate-universe squad skirmish game that went for it all. It won us over, at least. Track of the Week (23:29)An irresistible internally rhymed hip hop vocal sample leads us from 1997's “Dirt” by Death in Vegas back to Hip Hop First Lady Roxanne Shanté in her late-career attempt to declare war with every female rapper.Don't forget to listen for contest clues in both Games of the Week and Track of the Week in this episode.

Building your Brand
4 of My Favourite Mission-Led Brands (and What They Teach Us About Branding)

Building your Brand

Play Episode Listen Later Feb 13, 2026 14:19


In this episode, I'm sharing four brands I genuinely love and feel deeply loyal to — not just because of their products, but because of the missions they're built on. Each one shows how having a clear purpose, strong values, and a quality product can create lasting trust, emotional connection, and long-term brand loyalty. Come tell me which brands you're loyal to and why; I'd love to know! Key Takeaways: Building your brand around a clear mission will attract loyal customers When your brand stands for something meaningful and consistently lives it out, people don't just buy once; they recommend you, return to you, and feel emotionally invested in your success. Pairing purpose with quality creates trust and longevity A powerful mission alone isn't enough; delivering a genuinely great product builds credibility, repeat business, and long-term sustainability for your brand. Telling human stories gives your brand depth and meaning When your brand highlights real people, real impact, and real change, it builds empathy, trust, and a deeper connection that goes far beyond features or pricing.   Episode Highlights: 00:24 – Why mission-led brands create strong loyalty and trust 02:38 – Madlug: how dignity and storytelling build brand loyalty 05:26 – Who Gives A Crap: sustainability, humour, and ethical business 08:29 – Manumit Coffee: employment, dignity, and social impact 10:33 – Tony's Chocolonely: ethical supply chains and purpose-driven design 13:31 – What mission-led brands can teach you about your own business   Mentioned in the episode: Madlug Who Gives a Crap Manumit Coffee Tony's Chocolonely   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

City Life Org
Tony's Chocolonely And Cj Hendry Unveil Immersive Red Popup Featuring A $1 Mystery Box Concept

City Life Org

Play Episode Listen Later Feb 6, 2026 5:08


The Places We'll Go Marketing Show
Nicola Matthews on Scaling Tony's Chocolonely Without Losing Its Edge

The Places We'll Go Marketing Show

Play Episode Listen Later Feb 5, 2026 49:35


In this episode, we sit down with Nicola Matthews, Head of Marketing at Tony's Chocolonely, to unpack how one of the world's most purpose-led challenger brands has scaled globally without losing its edge.Whether you're a marketer, founder, or brand builder, this conversation is packed with practical lessons on challenger strategy, culture, and creativity.

The Conscious Capitalists
How to Future Proof Your Purpose with Dusan Vujovic

The Conscious Capitalists

Play Episode Listen Later Jan 27, 2026 55:04


Dusan shares the remarkable origin story of Tony's Chocolonely, which began nearly twenty years ago with a Dutch journalist's investigation into child labor and exploitation in the cocoa industry, and grew into a global chocolate brand with a singular goal: to make chocolate 100 percent exploitation free. We explore how that founding purpose has been protected through a unique mission-lock governance structure, designed to ensure the company's values survive scale, leadership changes, and even future ownership transitions.The conversation dives deep into Tony's Open Chain, an open-source supply chain platform that now includes more than twenty mission allies, including brands like MrBeast's Feastables, all working collaboratively to transform the cocoa industry from the inside out. Dusan explains how paying a Living Income Reference Price—often more than 80 percent above market rates—creates real economic stability for farmers, and why full traceability from farm to bar is essential for accountability, not marketing.We also unpack the current cocoa crisis, including why prices have recently tripled, what that means for farmers on the ground, and why higher prices alone don't solve systemic exploitation. Along the way, Dusan reflects on his own leadership journey, transitioning from a senior role at Anheuser-Busch InBev to leading a purpose-driven organization that measures success not just by growth, but by impact.Together, we explore what it means to scale with soul—expanding into mass retailers like Walmart and Costco while maintaining premium quality, ethical standards, and radical transparency. This is a grounded and honest conversation about conscious leadership, systems change, and the courage required to challenge “business as usual” in pursuit of a more just and sustainable economy.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew “MoJo” Jones as Executive Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & Raj

HUNGRY.
23 Hidden Strategies Behind Tony's Chocolonely's £400M Growth - Douglas Lamont, Tony's CEO

HUNGRY.

Play Episode Listen Later Jan 19, 2026 142:23


Most companies talk about strategy as if it's a spreadsheet problem. At Tony's Chocolonely, strategy is about choosing which risks you're willing to live with — permanently. In this conversation, Doug from Tony's Chocolonely breaks down how real strategic decisions get made when the stakes are high, the information is incomplete, and playing it safe isn't an option. This isn't theory. It's what happens when your strategy has real consequences — for margins, growth, and an entire global supply chain. ===============

The Eric Ries Show
The Ultimate Guide for Creating Products People Trust | Seth Goldman (Honest Tea)

The Eric Ries Show

Play Episode Listen Later Nov 20, 2025 63:38


Most companies scale by cutting corners. Seth Goldman built a brand by refusing to.Seth is one of the founders of Honest Tea, a longtime chair at Beyond Meat, and the cofounder of Just Ice Tea. His career has been defined by a belief that business can be a force for human and environmental good. From a thermos of tea brewed in his kitchen to national distribution and acquisition by Coca-Cola, he has spent decades exploring how values can live inside systems built for profit.In this episode of The Eric Ries Show, I sit down with Seth to talk about the full story of Honest Tea, from its founding to its sale and eventual shutdown, and how those experiences shaped his approach to building again. We discuss how trust and long-term relationships helped him rebuild quickly, what it takes to embed purpose in supply chains, and why he believes even B Corp standards do not go far enough.—Brought to you by: Framer: Build better sites, faster at https://www.framer.com/design Use code "ERIC"—Where to find Seth Goldman:• LinkedIn: https://www.linkedin.com/in/seth-goldman-234bb7124• X: https://x.com/HonestSeth—Where to find Eric:• Newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ericries.carrd.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Podcast:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ericriesshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theericriesshow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ —In This Episode We Cover:(00:00) Intro(02:03) Seth's early career in politics and how he saw business as a faster path to change(07:40) The early ideas he explored before landing on tea(11:30) How Seth connected tea to an ethical, fair-trade mission(14:31) How Honest Tea aligned profit with purpose(17:56) Honest Tea's role in expanding organic and fair-trade sourcing(18:50) How Seth got Whole Foods on board(21:40) The next steps in scaling the business(22:27) The value of the in-person pitch (24:20) When Whole Foods' local buyers could still take a chance on new brands(25:46) The case for mission transmission (27:05) How Honest Tea raised money from friends and family to major corporations(29:15) How the Coca-Cola deal came together(32:27) How a kids' juice box carried Honest Tea's mission forward(34:51) The end of Honest Tea and the start of Just Iced Tea(41:03) How existing relationships and lean habits helped Just Iced Tea move faster(44:30) The magnetic power of a shared mission to attract teams, partners, and customers(48:42) Why trust is the most valuable asset a company can build (51:15) What the Purpose Pledge is and how it raises the bar for ethical business(53:42) Why great products and purpose are not mutually exclusive(58:29) The story of Tony's Chocolonely and Seth's role as a mission guardian (1:01:40) Seth's parting advice —You can find episode references at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ericriesshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠—Production and marketing by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pen Name⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Eric may be an investor in the companies discussed.

Antics With Ash
JACK GETS SCAMMED, SNORING IS A CHOICE AND IS ASH A COW?

Antics With Ash

Play Episode Listen Later Oct 17, 2025 58:31


We've all been there... You're in the Slug & Lettuce, sipping on an overpriced cocktail and desperately scouring the internet for tickets to see your favourite pop star, when a mysterious online stranger offers to come to the rescue. Is it the answer to your prayers - or is it... Destiny?Jack reveals all about his Lady Gaga ticket ordeal, and Ash finally gets a taste of Tony's Chocolonely - with unexpectedly tasty (and spooky) results.GOT A PROBLEM? NEED SOME OF OUR BAD ADVICE?

World's Greatest Business Thinkers
#35: How to Balance Profit and Purpose (with Douglas Lamont, CEO of Tony's Chocolonely)

World's Greatest Business Thinkers

Play Episode Listen Later Oct 15, 2025 56:30


Short Summary: What if your company could change the world and deliver exceptional profits? In this episode of World's Greatest Business Thinkers, host Nick Hague speaks with Douglas Lamont, CEO of Tony's Chocolonely, about how purpose-led leadership can drive both impact and growth. Drawing from his journey leading Innocent Drinks and now Tony's global mission to end exploitation in the chocolate industry, Douglas reveals how transparency, ethical sourcing, and long-term thinking create lasting value. Listeners will learn practical strategies for scaling a mission-driven business, building an authentic culture, and proving that doing good and doing well truly go hand in hand. Long Summary: What if your company could change the world and deliver exceptional profits? In this episode of World's Greatest Business Thinkers, host Nick Hague speaks with Douglas Lamont, CEO of Tony's Chocolonely, about how purpose-led leadership can drive both impact and growth. Drawing from his journey leading Innocent Drinks and now Tony's global mission to end exploitation in the chocolate industry, Douglas reveals how transparency, ethical sourcing, and long-term thinking create lasting value. Listeners will learn practical strategies for scaling a mission-driven business, building an authentic culture, and proving that doing good and doing well truly go hand in hand. What You Will Learn: How to scale a mission-driven business without compromising core values The "Mission First" framework for making tough business decisions while maintaining ethical standards Why transparency in supply chain issues leads to faster industry-wide improvements How to build successful B2B partnerships that amplify social impact beyond the brand The data-driven approach to measuring and proving social impact Why investing in farmers and sustainable practices creates long-term resilience How to foster a mission-driven culture that attracts and retains top talent The Better Business Act principle for balancing profit, people, and planet If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here. Douglas Lamont Bio Douglas Lamont is the CEO of Tony's Chocolonely, leading the company's mission to eradicate exploitation in the cocoa industry while scaling a thriving global brand. Formerly CEO of Innocent Drinks, he helped grow the business to over €500 million in turnover. With a background in corporate finance and entrepreneurship, Lamont blends profit with purpose. As co-chair of the Better Business Act, he champions legislation that balances people, planet, and profit, making him a leading voice in purpose-driven, ethical business leadership. Quotes: "It was intoxicating. It was a melting pot of talented people inspired by the founder's vision of a different type of company with a vision about culture, sustainability, and winning. I always say Harvard's the second-best business school I went to because Innocent Drinks was the first." "In creativity and innovation, you've really gotta take away the fear of failure. When I look at some of the big companies, there's so much pressure - they put 20 million of marketing on day one, and it's gotta hit these thresholds otherwise it's a failure. At Tony's, what I try to do is create space where the bets you're taking aren't that big." "The job of a scale-up leadership team is to find the balance between how much structure and process you put in whilst continuing to allow the entrepreneurial gene to flow inside the business. You're not putting in process and structure because you like it or want control - you're doing it to allow you to keep moving at the same pace. If you don't do that, the old model breaks down really quickly." "I think it starts at the recruitment stage - you've gotta be really clear that people you hire care about your mission. You then have to show to those employees who care about what you're trying to do that you really mean it. Every presentation, my first slide every single time is our mission, our vision, and our values - that's the bedrock on which we built the company." Episode Resources: Douglas Lamont on LinkedIn Tony's Chocolonely Website Nick Hague on LinkedIn World's Greatest Business Thinkers on Apple Podcasts World's Greatest Business Thinkers on Spotify World's Greatest Business Thinkers on YouTube

HUNGRY.
Seth Godin “The Marketing God” Unpacks the Winning Strategies of Global Brands

HUNGRY.

Play Episode Listen Later Oct 6, 2025 54:08


This conversation with Seth Godin explores the difference between strategy and tactics, why most brands confuse the two, and how true marketing is about the product and story itself—not just promotion. Seth unpacks how systems shape behaviour, often invisibly, and how founders can break or reframe those systems to create new opportunities.The episode dives into the idea of customer traction and feedback loops—how the right audience, story, and channel can make or break a product. Seth illustrates with examples from Patagonia, Dyson, Apple, Prince Spaghetti, Tony's Chocolonely, Innocent Drinks, and Scharffen Berger Chocolate—showing how successful brands win by embedding meaning, status, and culture into their strategy, not just chasing tactics.Creativity and consistency are also central themes: Seth argues professionals “ship” every day, rather than waiting for inspiration, citing musicians and artists like Miles Davis, Rolling Stones, David Bowie, and Patti Smith. He frames origin stories as self-fulfilling—founders must choose a productive story that drives them forward.At its core, the episode is about seeing differently: spotting the hidden systems we operate in, distinguishing tactics from strategy, and building stories that compound over time. The conversation blends behavioural economics, culture change, and practical examples into a playbook for founders who want to grow brands that matter. ==============================================

The Eric Ries Show
From Blacksmith to Billionaire: The Making of Patagonia's Ethos

The Eric Ries Show

Play Episode Listen Later Sep 11, 2025 88:48


Patagonia has always been different. While so many companies lose their way when profits come before people, the planet, or even their own products, Patagonia continues to stay true to its values.In today's episode of The Eric Ries Show, I speak with journalist David Gelles, author of Dirtbag Billionaire, his new book about founder Yvon Chouinard. We explore how Chouinard built Patagonia with an ethos of quality and conservation, how he resisted the corrupting pull of profit-at-all-costs, and why he ultimately gave the company away to protect its mission.We talk about what Patagonia's story reveals about the possibility of building ethical companies that not only survive but thrive. And we make the case for putting strong protections in place from the very beginning, so that a company's purpose can endure long after its founder is gone.—Where to find David Gelles:• LinkedIn: https://www.linkedin.com/in/davidgelles/• X: https://x.com/dgelles• Substack: https://davidgelles.substack.com/• Website: https://davidgelles.com/—Where to find Eric:• Newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ericries.carrd.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Podcast:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ericriesshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theericriesshow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ —In This Episode We Cover:(00:00) Intro(02:30) Why Patagonia remains so little understood despite its visibility(05:47) How Yvon Chouinard resisted the corrupting influence of wealth(07:48) How Yvon's rural upbringing shaped his enduring ethos(11:51) The pivotal moments that revealed a market for Yvon's high-quality gear(16:17) Yvon's partnership with Tom Frost and the expansion from climbing gear into apparel(18:06) How a local river fight sparked Yvon's lifelong activism(21:32) Why Patagonia was able to resist the corporate pressures that erode values(27:46) David on what corruption meant to Yvon and his uncompromising philosophy(30:03) LTSE and alternative structures that protect values(33:48) A short history of shareholder primacy and general incorporation(36:03) Yvon's aversion to conventional business culture(37:44) Doug Tompkins's contrasting path from luxury to large-scale conservation(40:33) Yvon's behind-the-scenes funding of Tompkins Conservation(42:19) Patagonia's values of quality and conservation and the movements it spurred(51:11) Tony's Chocolonely's ethical approach to chocolate and influence on supply chains(52:34) How Yvon structured succession to protect Patagonia's values(1:02:33) Examples of foundation-owned companies: Grundfos and Zeiss (1:03:47) A case for building protective structures from day one(1:06:06) Why mission-aligned, ethical companies don't get as much press(1:10:04) The long-term value of taking the harder road(1:16:25) What financial reporting teaches us about prioritizing ethics(1:22:03) Why every company must define its own purpose (1:24:59) Final reflections on why companies can be run with values and integrity—You can find episode references at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ericriesshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠—Production and marketing by ⁠⁠⁠⁠⁠Pen Name⁠⁠⁠⁠⁠.Eric may be an investor in the companies discussed.

Brand Growth Heroes
Most Downloaded Episodes: Seedlip Founder on How to Be Disruptive

Brand Growth Heroes

Play Episode Listen Later Sep 10, 2025 66:19


In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE BUSINESS INSIGHT!From slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day Squares, Olipop, and Tony's Chocolonely and many many more…Next up in this special series, we are re-releasing one of the most loved and downloaded episodes of all time, an interview with Ben Branson, founder of Seedlip. In this replay, Fiona sits down with Ben Branson, founder of Seedlip, the world's first distilled non-alcoholic spirit and arguably the original poster child of the No & Low alcohol movement.Started on a garden table in 2016, Seedlip didn't just disrupt the drinks industry — it invented a new category. Now sold in 49 countries, with a sales value in the tens of millions, Seedlip has become a global benchmark for what true brand disruption looks like.In this episode, Ben shares:How to build a brand that redefines an entire categoryWhy he chose to partner early with Diageo, and how it changed Seedlip's trajectoryHis unconventional approach to culture, team-building, and rolesWhat inspires him creatively from robot chefs to the 47,000+ plant-based ingredients that fuel innovationThis is an episode that founders still rave about and for good reason. It's full of insights for anyone trying to scale something bold, disruptive, and lasting.If you do learn some good stuff from this episode (and we hope you do), please, please share it, follow the show, AND leave a quick review. It all helps bring more brilliant founders and insights to you, our Brand Growth Heroes community!============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Brand Growth Heroes
Most Downloaded Episodes: TRIP's Co-Founder Olivia Ferdi on TRIP's First 2 Years

Brand Growth Heroes

Play Episode Listen Later Aug 28, 2025 38:02


In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE INSIGHT!From slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day Squares, Olipop, and Tony's Chocolonely and many many more…To kick off this special series, we are re-releasing one of the most loved episodes of all time: an interview with Olivia Ferdi, Co-founder of TRIP, which we recorded when TRIP Was just 2 years in to their growth journey, but was already close to £20M in sales.TRIP is the UK's market-leading CBD drinks company. Since its launch in 2019, UK consumers have spent literally millions of pounds on TRIP's delicious CBD-infused canned drinks, as well as on their dinky little dropper bottles of CBD oils. In this episode, Fiona spoke to co-founder Olivia Ferdi about leaving her law career to step into the unknown, about how she and her husband have created a mainstream category out of something that had tremendous barriers to purchase up until now, and we learn how the TRIP team have had to drive demand in the old fashioned way through experience and word of mouth rather than through paid advertising. This conversation is PACKED with insights we don't want you to miss. Plus, we'll be doing a new interview with Olivia VERY SOON, so this is a great way to remind you all of where the market was only a few years ago!If you do learn some good stuff from this episode (and we hope you do), please please share it, follow the show, AND leave a quick review. It all helps bring more brilliant founders and insights to you, our Brand Growth Heroes community!=========================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=========================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

My First Million
How this dumb doll makes $2M per day

My First Million

Play Episode Listen Later Jul 9, 2025 63:21


Want Sam's Playbook to Uncover Billion-Dollar Business Opportunities? Get it here: https://mfmpod.link/rve Episode 724: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) break down $1B+ product crazes and why they worked. If you want to help those on the inside, donate to The Last Mile (https://thelastmile.org/donate) and Inside Circle (https://insidecircle.org/) — Show Notes: (0:00) Labubu (3:19) The "gotcha" mechanic (10:53) The lipstick effect (12:53) The lalapalooza effect (15:17) $1B+ crazes (20:48) Tony's Chocolonely (31:10) Sam goes to prison (37:18) The Larry story (41:26) Shaan joins a prison gang (51:15) Sam vows to quit the internet and money (54:52) Pomp's SPAC — Links: • Pop Mart - https://www.popmart.com/us • Tony's Chocolonely - https://tonyschocolonely.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Sweat Equity
Master The Art Of Brand Storytelling

Sweat Equity

Play Episode Listen Later Jun 30, 2025 32:41


Brian and Alex break down the core elements of brand storytelling: origin, hero, and promise. They discuss why these narrative pillars matter more than ever and how they will push out boomer CMOs. They explore brands like Cadence, MoEa, Tony's Chocolonely, and more to showcase what effective storytelling truly looks like. Plus, a preview of breaking down your brands in the next episode.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

That's What I Call Marketing
The Cannes Sessions - Daily Round Up 19/06/25

That's What I Call Marketing

Play Episode Listen Later Jun 19, 2025 47:06


Day 4 of the Cannes Sessions and you will heard from David Droga, Billionaire & Passes Founder Lucy Guo, Karen Bennett US MD for Jellyfish, Sarah Vincent Managing Director UK, Utiq & Anders Littner brandmetrics as well as a round up of the week with Kevin Freedman talks about– Why Walmart's in-store teams are using Canva– How Strava redesigned its algorithm with purpose at the core– The return of brand marketing (and the quiet death of retargeting)– What Tony's Chocolonely can teach us about real brand conviction. If you aren't here don't worry, we have you covered with the inside track. Hosted on Acast. See acast.com/privacy for more information.

Brand Growth Heroes
How People & Team Drive Tony Chocolonely's UK Growth

Brand Growth Heroes

Play Episode Listen Later Jun 11, 2025 6:46


In this bite-sized Brand Growth Heroes SHORT episode, Ben Greensmith, Country Manager for the UK and Ireland of Tony's Chocolonely, reveals:Why out-of-home is Tony's secret weaponHow their sales team of 30+ is structured to drive growthA surprising revenue stream that's doubling year on yearIf you want to gobble up even more insights, don't forget to like, follow, or subscribe Brand Growth Heroes podcast — and if you're keen for full conversation between Fiona and Ben, you can find it in our catalogue (December 2024.#BrandGrowthHeroes #TonysChocolonely #FMCG #ChallengerBrand #MKJIgnite #Recruitment #HR #GoldenNuggetsThis BGH SHORT is hand-picked by FMCG recruitment pros MKJ Ignite.Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier! If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn

Brand Growth Heroes
Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio

Brand Growth Heroes

Play Episode Listen Later May 28, 2025 8:14


Because your business is only as strong as your team - it really shouldn't be this hard — but it is...So let's make it a little easier!Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW! If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn

Brand Growth Heroes
Golden Nugget: What Career Makes a Great Future Entrepreneur? Freddy Ward, Co-founder of Wild Deo

Brand Growth Heroes

Play Episode Listen Later May 14, 2025 5:43


What kind of career helps to make a great future entrepreneur? In this week's Golden Nugget, you can hear all about the career trajectory of Freddy Ward, co-founder of Wild Deo, before he took the leap into 'founderdom'. With it's recent sale to Unilver for a reported £235M, Freddy and Charlie Bowes-Lyons certainly had what it took to build a business that scaled to £60M pre-sale.Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series!Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier! If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedInHave a listen and don't forget to hit FOLLOW so you can collect all the tips, stories, and real-world advice to lighten the load.Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series#brandgrowthheroes #mkjignite #people #foundergrowth #leadership #scaling #foodanddrink #consumerbrands #startuplife

The Contrarians with Adam and Adir
Mecca's Loyalty Win, Tony's Chocolonely, Waymo, Pet Circle Struggles, Netflix and Would You Have Dinner with Warren Buffett?

The Contrarians with Adam and Adir

Play Episode Listen Later May 12, 2025 89:58


The guys discuss the rise and rise of Mecca, the incredible story of Teun van de Keuken and Tony's Chocolonely, will Waymo win self driving, Pet Circle's horror losses continue to mount, how Netflix brought back the doco and the guys argue about just how great Warren Buffett is.00:00 - Mecca, Mother's Day and Loyalty Programs21:50 - AI Chat36:11 - Tony's Chocolonely45:00 - Netflix and the Growth of Docos47:17 - Pet Circle58:40 - Warren Buffet's RetirementNetwealth: www.netwealth.com.auTelstra: www.telstra.com.au/tbtcVanta: www.vanta.com/contrarians

Brand Growth Heroes
Golden Nugget: Why Founders Must Convince People To Do Unreasonable Sh1t! (David Lester, Olipop)

Brand Growth Heroes

Play Episode Listen Later May 1, 2025 8:32


Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier!

Brand Growth Heroes
Golden Nugget: Why Staff is THE Hardest Thing You Will Do (Joanna Jensen, Founder Child's Farm)

Brand Growth Heroes

Play Episode Listen Later Apr 15, 2025 6:34


Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier!

Dr. Howard Smith Oncall
Tony's Chocolonely Bars Contain Small Rocks

Dr. Howard Smith Oncall

Play Episode Listen Later Apr 4, 2025 1:05


Vidcast:  https://www.instagram.com/reel/DICHJiCvMUQ/The affected products are the Dark Chocolate Almond Sea Salt Bar and the Everything Bar. The recall includes lot numbers 4327, 4330, 4331, M4331, 163094, 162634, and M162634.These recall candy bars were sold nationwide in the United States at retail stores and online at tonyschocolonely.com between February 7, 2025, and March 24, 2025.Return these recalled chocolate bars to the place of purchase for a full refund or replacement. For more information, contact Tony's Chocolonely USA at 1-503-388-5990.https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/tonys-chocolonely-recalls-two-chocolate-products-because-they-may-contain-small-stones#tonys #chocolonely #foreignbodies #stones #choking #recall

DAMN, HONEY
Vrouwen in het verzet. Met Agnes Cremers en Mark Bergsma (afl. 224)

DAMN, HONEY

Play Episode Listen Later Apr 4, 2025 87:46


Ga voor de shownotes en het transcript naar damnhoney.nl/aflevering-224DAMN, HONEY wordt gemaakt door Marie Lotte Hagen en Nydia van VoorthuizenDeze aflevering wordt gesponsord door Centraal Museum, Plan International en Tony's Chocolonely. My Little Tony's. Een kleinere Tony's Chocolonely reep van 90 gram, helemaal voor jezelf die je eens niet hoeft te delenStraatintimidatie en seksueel geweld moeten stoppen! Loopmee tijdens de Nacht Tegen Seksueel Geweld op 17 mei in Rotterdam. Ga naar nachttegenseksueelgeweld.nl en schrijf je in!T/m 14 sep zie je in het Centraal Museum Good Mom/Bad Mom - de moedermythe ontrafeld. Met de kortingscode MOMDH ontvang je 5 euro korting op de entreeprijs. Deze is geldig tot en met 4 juni. Zo betaal je nog maar 12,50 entreeeditwerk: Daniël van de Poppe jingles: Lucas de Gier website: Liesbeth Smit DAMN, HONEY is onderdeel van Dag & Nacht Media. Heb je interesse om te adverteren in deze podcast? Neem dan contact op met Dag en Nacht Media via adverteren@dagennacht.nlZie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

Tony Katz Today
Tony Katz Today Full Show - 04/03/25

Tony Katz Today

Play Episode Listen Later Apr 3, 2025 106:52


Hour 1 Segment 1 Tony starts the show talking about President Donald Trump officially signing the executive order to start Liberation Day and tariffs. Hour 1 Segment 2 Tony talks about how Jasmine Crockett says people should hire her because she’s black. Hour 1 Segment 3 Tony talks about a Long Island school district sued over their new Spartan mascot by NAACP leader saying it’s a symbol of white supremacy. Hour 1 Segment 4 Tony wraps up the first hour of the show by talking about Charlamagne tha God on voter fraud. Hour 2 Segment 1 Tony starts the second hour of the show talking about Abby Phillip lying about Elon Musk and Scott Walker didn’t let her get away with it. Tony also talks about Georgia Democrats walkout to protest transgender bill vote. Later, Tony talks about a women fencer refusing to face a transgender opponent, and she was later led to expulsion. Hour 2 Segment 2 Tony talks about a North Dakota Mayor resigning after texting a lunch-break masturbation video to the city attorney. Hour 2 Segment 3 Tony talks about Scott Bessent saying market woes are more about tech stock sell-off than President Donald Trump’s tariffs. Tony also talks about a Colorado bill adding protection for transgender people, including deadnaming. Hour 2 Segment 4 Tony wraps up the second hour of the show by talking about Tony’s Chocolonely bars being recalled for possibly containing small stones. Hour 3 Segment 1 Tony starts the final hour of the show joined with Dr. Matt Will, economist at the University of Indianapolis, to talk about President Donald Trump signing Liberation Day tariffs into effect. Hour 3 Segment 2 Tony talks about U.S. aircraft carriers on the move to the Middle East. Hour 3 Segment 3 Tony continues his conversation with Dr. Matt Will on President Trump’s Liberation Day tariffs. Hour 3 Segment 4 Tony wraps up another edition of the show talking more about the women fencer refusing to face a transgender opponent, and she was later led to expulsion. Tony also talks more about Georgia Democrats walkout to protest transgender bill vote. See omnystudio.com/listener for privacy information.

Tony Katz Today
Episode 3744: Tony Katz Today Hour 2 - 04/03/25

Tony Katz Today

Play Episode Listen Later Apr 3, 2025 35:13


Hour 2 Segment 1 Tony starts the second hour of the show talking about Abby Phillip lying about Elon Musk and Scott Walker didn’t let her get away with it. Tony also talks about Georgia Democrats walkout to protest transgender bill vote. Later, Tony talks about a women fencer refusing to face a transgender opponent, and she was later led to expulsion. Hour 2 Segment 2 Tony talks about a North Dakota Mayor resigning after texting a lunch-break masturbation video to the city attorney. Hour 2 Segment 3 Tony talks about Scott Bessent saying market woes are more about tech stock sell-off than President Donald Trump’s tariffs. Tony also talks about a Colorado bill adding protection for transgender people, including deadnaming. Hour 2 Segment 4 Tony wraps up the second hour of the show by talking about Tony’s Chocolonely bars being recalled for possibly containing small stones. See omnystudio.com/listener for privacy information.

That's What I Call Marketing
The Singles Ep 2. Marketing Hot Topics, Brand Britain, Chocolate & Airlines with Tracksuit.

That's What I Call Marketing

Play Episode Listen Later Apr 2, 2025 33:21


In this episode of 'That's What I Call Marketing, The Singles,' we take a look at the latest hot marketing topics with Tracksuit, the always-on brand tracking dashboard, this episode explores various marketing trends and data-driven insights. Conor is joined by Dan Fleming and Jasper Skinner from Tracksuit to discuss the brands that are loved by Brits, insights gathered after surveying over 6,000 UK consumers in five major categories: supermarkets, fast food, tea, biscuits, and beer. We discuss loyalty (yes loyalty) to Yorkshire Tea and McVitie's Biscuits. Given the amount of chocolate we see in supermarkets at the moment we chat about the category looking at Galaxy's brand growth, and Tony's Chocolonely's impact in the competitive chocolate market. And who isn't thinking about summer holidays, so we look into the airlines and hear about British Airways' successful emotional advertising campaign and its transformation of the brand's image. Enjoy a detailed exploration of marketing insights and consumer behavior trends shaping the market today.00:00 Introduction and Overview00:24 The Brand Map of Britain10:55 Chocolate Preferences and Market Insights14:25 The Unique Brand Purpose of Tony's Chocolonely19:12 British Airways' Emotional Advertising Success26:57 Comparing Brand Strategies: Chocolate vs. AirlinesDon't forget to visit gotracksuit.com to download the Brand Map of Britain and check out their amazing always on brand tracking dashboard. Hosted on Acast. See acast.com/privacy for more information.

DAMN, HONEY
Dat er iemand doodgaat en dat je dan toch naar je werk moet. Met Malou Holshuijsen en Tatjana Almuli (afl. 222)

DAMN, HONEY

Play Episode Listen Later Mar 21, 2025 86:43


Ga voor de shownotes en het transcript naar damnhoney.nl/aflevering-222DAMN, HONEY wordt gemaakt door Marie Lotte Hagen en Nydia van VoorthuizenDeze aflevering wordt gesponsord door Tony's Chocolonely, Plan International en Theater Utrecht: My Little Tony's, een reep helemaal voor jou a-lonelyStraatintimidatie en seksueel geweld moeten stoppen! Loopmee tijdens de Nacht Tegen Seksueel Geweld op 17 mei in Rotterdam. Ga naar nachttegenseksueelgeweld.nl en schrijf je in!Koop nu je tickets voor Battlefield of dreams via theaterutrecht.nleditwerk: Daniël van de Poppe jingles: Lucas de Gier website: Liesbeth Smit DAMN, HONEY is onderdeel van Dag & Nacht Media. Heb je interesse om te adverteren in deze podcast? Neem dan contact op met Dag en Nacht Media via adverteren@dagennacht.nlZie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

The Food Chain
The art of food branding

The Food Chain

Play Episode Listen Later Mar 13, 2025 26:28


Why do brands have such power over us? Ruth Alexander talks to the designers influencing your decisions about what and where you eat. Renowned graphic designer Paula Scher shares her insights on what it takes to create a visual identity that stands the test of time, including her work on the US fast-food restaurant Shake Shack. And Arjen Klinkenberg, the creative mind behind Dutch company Tony's Chocolonely, tells us how he designed its distinctive chocolate bar wrapper in just 10 minutes. Together they discuss what makes a design classic a classic and reveal the secret to building a brand that endures (hint: don't tweak). To get in touch with the show, please email: thefoodchain@bbc.co.uk Producers: Izzy Greenfield and Sam Clack.

Girls in Marketing
S6 Ep4 - Making an Impact: International Women's Day, High Profile Rebrands & Measuring Creative Campaigns

Girls in Marketing

Play Episode Listen Later Mar 13, 2025 54:03


Welcome back to The Girls in Marketing Podcast. In this episode, we're spotlighting powerful International Women's Day campaigns, including Tony's Chocolonely, “See What She Sees,” and Refuge's “Red Flag” initiative. We're also unpacking major updates, including Instagram's standalone Reels app, Google's AI-powered shopping, LinkedIn's new connections-only feed, and Meta's Community Notes.Plus, we're diving into YouTube's rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing's bold rebrand, and National Trust's TikTok success.Chapters:Introduction 00:31 International Women's Day Campaigns: 01:16 Tony's Chocolonely Campaign: 04:00 See What She Sees Campaign: 10:04 Refuge Red Flag Campaign: 13:05 Latest Marketing News: 13:13 Instagram's Separate Reels App: 15:54 Google's AI Shopping Expansion: 21:21 LinkedIn's Connections Only Feed: 25:49 Meta's Community Notes: 29:18 Industry Research: Thrive in 2025: 30:37 The Importance of Multi-Channel Strategies: 31:37 YouTube's Growing Influence in Marketing: 34:40 Conversational Ads and DM Campaigns: 39:27 Measuring Campaign Impact: 44:16PLT Rebrand: A Controversial Move: 49:59 National Trust's TikTok Strategy: 53:13

De Grote Podcastlas
#123 Kaapverdië

De Grote Podcastlas

Play Episode Listen Later Mar 13, 2025 54:16


Wie de naam Kaapverdië letterlijk neemt en een met regenwoud begroeide Groene Kaap verwacht, kan nog wel eens bedrogen uitkomen. Wie zijn marslander alvast afstoft voor deze buitenaardse eilanden, zit dichter in de buurt. Een absoluut einde-van-de-wereld-gevoel, de laatste Afrikaanse eilanden voordat er niets anders is dan water voordat de Nieuwe Wereld in zicht komt. En wie eindelijk aankomt in de Amerika's, kan daar de gevolgen aanschouwen van het voornaamste Kaapverdische exportproduct. Berg je maar. Maar mocht dit wat ver weg klinken, Kaapverdië is verrassend dichtbij en dat mogen Nederlanders best weten. Tijd om de banden aan te halen! We zijn nooit volledig, wel origineel. Geen experts, maar wel liefhebbers. Hebben we tóch iets verkeerd gezegd of zijn we iets cruciaals vergeten? Volg ons en laat het weten.

De Grote Podcastlas
#122 Rusland

De Grote Podcastlas

Play Episode Listen Later Mar 6, 2025 154:57


Sinds Vadertje Staat niet meer zorgt voor Mother Russia, is het land verweesd. De babushka's en gopniks zijn uitgeleverd aan graaiende oligarchen en corrupte apparatsjiks. Een bodemloze put aan bodemschatten financiert Ruslands hobby's op het wereldtoneel: sabotage, ontregeling en dubieuze militaire avonturen. Als je zelf niet meer toekomt aan opbouwen, dan breek je je concurrenten maar af. Het grootste land ter wereld als enfant terrible, als gevreesde pestkop, dat is niet hoe de scheppers van glasnost en perestrojka het bedoeld hadden. Rusland lijkt weer terug bij af, gezien de lange traditie van onvrijheid en repressie. Wat, lieve luisteraars, is er nog over van het Rusland van Tsjechov, Tolstoj en Tsjaikovski? We zijn nooit volledig, wel origineel. Geen experts, maar wel liefhebbers. Hebben we tóch iets verkeerd gezegd of zijn we iets cruciaals vergeten? Volg ons en laat het weten.

Brand Growth Heroes
Ep79: LATEST NEWS from Tony's Chocolonely: Revolutionising the Cocoa Industry for Good

Brand Growth Heroes

Play Episode Listen Later Dec 16, 2024 42:21


In this latest episode of Brand Growth Heroes, we're over the moon (as always) to welcome back one of our favourite guests, Ben Greensmith, Country Manager for the UK and Ireland of Tony's Chocolonely.Since we last chatted to Ben on the show, Tony's Chocolonely has not only achieved impressive sales growth in the UK but has also made remarkable strides in driving positive change within the cocoa industry.In this episode, Ben and Fiona dive deep into the progress Tony's Chocolonely has made, covering:Their growth and performance and market share in the UKExciting new product launches and brand innovationsBut most importantly, the impact of Tony's Open Chain on the Cocoa industry.We also discuss the brand's unique approach to marketing, including:The learnings from their Advent Calendar launchThe UK Sweet Solutions campaign that captured media attentionBalancing awareness of critical cocoa supply chain issues with Tony's playful tone of voice—all while reminding consumers just how delicious their chocolate tastesWhat's happening next?Useful Links:Tony's Chocolonely WebsiteTony's Chocolonely LinkedInBen Greensmith LinkedInFollow Tony's Chocolonely on InstagramFollow Tony's Chocolonely on FacebookIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.If you find Brand Growth Heroes episodes useful, then imagine spending 12 weeks on a Mini MBA programme run by host Fiona Fitz: The Brand Growth Heroes Mini MBA 2025 powered by Alantra will be open for applications on January 6th.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

The TASTE Podcast
508: Soy Boys, Chad Foods, and the Yassification of the Grocery Store with Snaxshot's Andrea Hernández

The TASTE Podcast

Play Episode Listen Later Dec 9, 2024 83:00


Snaxshot, the curatorial and slightly mercurial grocery newsletter and community, has grown into an industry force, read by CPG executives and members of food media on a near-religious level. (We are among these readers.) Andrea Hernández returns to the show to go over the big headlines from the year at the grocery store and in the CPG trenches. We cover so many buzzy brands and established warhorses in this conversation, and we tap into some generational divides when it comes to the quick-moving world of grocery. If you have any interest in the future of packaged foods as well as restaurant chains, this is the episode for you.Also on the show, it's the return of Three Things where Aliza and Matt discuss what is exciting in the world of restaurants, cookbooks, and the food world as a whole. On this episode: Culinary Class Wars hell yes, Vinson Cunningham's amazing debut novel, Great Expectations, is full of surprises, B&H Dairy in the East Village is a living legend, The Odeon kind of rules right now, Mezcla energy bars is plant-protein at its best, Tony's Chocolonely milk chocolate gingerbread bars leads to a conversation about Harry Potter!Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We'd love to hear from you. READ MORE FROM SNAXSHOT:The New Grocer [Snaxshot]Kardashian Snack Brand [Snaxshot]This Is TASTE 217: Snaxshot [TASTE]See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scratch
How Tony's Chocolonely Changed the $120Bn Chocolate Category

Scratch

Play Episode Listen Later Nov 27, 2024 50:00


In this episode, we're thrilled to sit down with Sadira Furlow, the Chief Marketing Officer of Tony's Chocolonely, an impact company on a mission to end exploitation in the cocoa industry. Tony's Chocolonely isn't just about making delicious chocolate—they're committed to making systemic change in the chocolate industry by producing ethically sourced chocolate and encouraging others to join their mission.In our conversation, Sadira dives deep into the reality of building a challenger brand that's scaling globally while staying true to its core mission. She shares insights on how Tony's embraces boldness and risk-taking to drive meaningful change, the importance of storytelling in conveying their mission, and how they navigate the challenges of growth without compromising their values. One of the key takeaways from this episode is Sadira's perspective on being unapologetically mission-driven and how that translates into every aspect of their business—from product design to marketing strategies.Another recurring theme is the significance of partnership and clarity when pushing boundaries, and how Tony's fosters a culture that isn't afraid to "call the lawyers" to make a statement. If you're interested in purpose-driven marketing or want to learn how to build a brand that genuinely challenges industry norms, then this episode is for you!Send us a screenshot of your review at media@wearerival.com

Food Talk with Dani Nierenberg
455. Jason Buechel on Finding Success as a Mission-Driven Food Brand Without Compromising on Sustainability

Food Talk with Dani Nierenberg

Play Episode Listen Later Oct 3, 2024 27:24


During Climate Week NYC, Dani sat down with Jason Buechel, CEO of Whole Foods Market. They discuss how emerging companies can differentiate themselves from their competitors in the marketplace, the value of a clear and powerful story when trying to reach eaters, and how brands can navigate an acquisition without losing sight of their mission. This conversation was part of a Summit for mission-driven brands co-hosted by Food Tank, Oatly, Vital Farms, Tony's Chocolonely, and King Arthur Baking Company. While you're listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to “Food Talk with Dani Nierenberg” wherever you consume your podcasts.

What I Know
Building Your Team

What I Know

Play Episode Listen Later May 14, 2024 48:21


Hiring and retaining the right team to help your company grow is essential at all stages of a well-run business. This episode offers detailed advice on how to build and retain a highly effective leadership team, from what roles to prioritize hiring for to how to find the best talent to meet your company's needs. It also features hard-earned wisdom from a founder, Seth Goldman, who has worked at all life cycles of a company from launch fresh from business school to exit to rebuilding again. Seth Goldman is Co-Founder of Eat the Change®, a planet-friendly snack and drink company that recently launched Just Ice Tea, a line of organic bottled tea to go along with the company's Cosmic carrot snacks. Seth and his co-Founder, Celebrity Chef Spike Mendelsohn are also co-founders of PLNT Burger, a plant-based quick-serve restaurant that offers delicious burgers, fries, and soft-serve. Seth is also the Co-founder of Honest Tea and Chair of the board of Beyond Meat. In 2023 he took on a new role as Chair of the Mission Guardians for Tony's Chocolonely, an international chocolate company committed to creating an exploitation-free supply chain. He has been widely recognized for his entrepreneurial success and impact, including the Washington DC Business Hall of Fame, Partnership for Healthier America's CEO of the Year, and EARTHDAY.ORG's Climate Visionary of the year. He is a graduate of Harvard College (1987) and the Yale School of Management (1995). Seth and his Honest Tea co-founder, Barry Nalebuff are the authors of The New York Times bestselling comic book, Mission in a Bottle.

The Football Ramble
You've been Gaffneyed!

The Football Ramble

Play Episode Listen Later Jan 15, 2024 55:41


Pete is back on the pod! And he's back with a bang. Or a crack, actually…He joins Marcus and Vish to discuss Kevin De Bruyne's terrifying (and luscious) return to the Premier League, unwelcome news about Salt Bae's meat thermometer, and whether Birmingham City manager Tony Mowbray actually came up with Tony's Chocolonely. We'll get back to you on that one.We also have just enough time to reveal the hard honest truth about E.T. and Mark Clattenburg's imminent new tattoo before Wesley Fofana drives into the studio. Join us!Follow us on Twitter, Instagram, TikTok and YouTube, and email us here: show@footballramble.com.Sign up to the Football Ramble Patreon for ad-free shows for just $5 per month: patreon.com/footballramble.***Please take the time to rate and review us on Apple Podcasts or wherever you get your pods. It means a great deal to the show and will make it easier for other potential listeners to find us. Thanks!*** Hosted on Acast. See acast.com/privacy for more information.

Without A Country
Ep. 202 - Where Does Tony's Chocolonely Stand?

Without A Country

Play Episode Listen Later Nov 30, 2023 140:07


Corinne Fisher discusses the rash of cult documentaries hitting streaming services, the truly sad story of the Mother God founder and her untimely demise, an important pronunciation correction from last weeks episode, Stewart Seldowitz shocking racist tirade at a halal truck driver, the suprisingly positive corporate mission of Tony's Chocolonely, a listener theory that Travis Kelce is Taylor Swifts back door into the black community, the worlds first singer songwriter, the hostage release in Israel and all the ramifications of it, one side claiming incredible treatment of the detainees with the other side claiming horrific brutality against women plus so much more!Original Air Date: 11/28/23Support Our Sponsors!Yo Delta - https://yodelta.com/ - Use promo code GAS for 25% off your order!You can watch Without A Country LIVE for FREE every Tuesday at 7:00pm at GaSDigital.com/live. Once you're there, sign up for GaSDigital.com with promo code WAC to receive a 7 Day FREE TRIAL with access to our entire catalog of archived episodes! On top of that, you'll also have the same access to ALL the other shows that GaS Digital Network has to offer!**PLEASE SUBSCRIBE, RATE & REVIEW ON iTUNES & SUBSCRIBE TO OUR YOUTUBE CHANNEL**WHERE YOU CAN ANNOY US:Corinne Fisher:Twitter: https://twitter.com/PhilanthropyGalInstagram: https://www.instagram.com/philanthropygal/Executive Producer: Mike HarringtonInstagram: https://www.instagram.com/themharrington/Twitter: https://twitter.com/TheMHarringtonEngineer: NatalieInstagram: https://www.instagram.com/nataliedecicco_editsEditor: Rebecca KaplanInstagram: https://www.instagram.com/rebeccatkaplanSpecial Thanks: GaS DigitalInstagram: https://www.instagram.com/gasdigitalTwitter: https://twitter.com/gasdigitalEx-Obama White House Advisor Disturbing Ranthttps://nypost.com/2023/11/21/metro/stuart-seldowitz-harasses-halal-cart-vendor-says-killing-of-4000-palestinian-kids-wasnt-enough/Conscious Holiday ShoppingTony's Chocolonelyhttps://tonyschocolonely.com/us/en/our-mission/our-timelineLove Has Won: The Cult of Mother Godhttps://www.vanityfair.com/hollywood/2023/11/love-has-won-mother-god-cult-amy-carlsonAI Singer – Anna Indianahttps://www.businessinsider.com/ai-artifical-intelligence-musician-anna-indiana-pop-chatgpt-spotify-music-2023-11Main Story ISRAEL Coveragehttps://www.timesofisrael.com/keep-waving-daily-hamas-propaganda-clips-show-freed-hostages-forced-goodbyes/MAINSTREAM US Coveragehttps://www.washingtonpost.com/world/2023/11/25/israel-hamas-rape-sexual-violence/&https://www.cnn.com/2023/11/27/middleeast/russian-israeli-hostage-escaped-hamas-intl/index.htmlAMANDA SEALES Reaction To Coveragehttps://www.instagram.com/reel/C0HRRV9r7CH/VOX Article On Israel Illegally Detaining Palestinianshttps://www.vox.com/world-politics/2023/11/22/23972908/palestinian-prisoners-israel-administrative-detentionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.