Podcasts about chocolonely

Patagonia has always been different. While so many companies lose their way when profits come before people, the planet, or even their own products, Patagonia continues to stay true to its values.In today's episode of The Eric Ries Show, I speak with journalist David Gelles, author of Dirtbag Billionaire, his new book about founder Yvon Chouinard. We explore how Chouinard built Patagonia with an ethos of quality and conservation, how he resisted the corrupting pull of profit-at-all-costs, and why he ultimately gave the company away to protect its mission.We talk about what Patagonia's story reveals about the possibility of building ethical companies that not only survive but thrive. And we make the case for putting strong protections in place from the very beginning, so that a company's purpose can endure long after its founder is gone.—Where to find David Gelles:• LinkedIn: https://www.linkedin.com/in/davidgelles/• X: https://x.com/dgelles• Substack: https://davidgelles.substack.com/• Website: https://davidgelles.com/—Where to find Eric:• Newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ericries.carrd.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Podcast:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ericriesshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theericriesshow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ —In This Episode We Cover:(00:00) Intro(02:30) Why Patagonia remains so little understood despite its visibility(05:47) How Yvon Chouinard resisted the corrupting influence of wealth(07:48) How Yvon's rural upbringing shaped his enduring ethos(11:51) The pivotal moments that revealed a market for Yvon's high-quality gear(16:17) Yvon's partnership with Tom Frost and the expansion from climbing gear into apparel(18:06) How a local river fight sparked Yvon's lifelong activism(21:32) Why Patagonia was able to resist the corporate pressures that erode values(27:46) David on what corruption meant to Yvon and his uncompromising philosophy(30:03) LTSE and alternative structures that protect values(33:48) A short history of shareholder primacy and general incorporation(36:03) Yvon's aversion to conventional business culture(37:44) Doug Tompkins's contrasting path from luxury to large-scale conservation(40:33) Yvon's behind-the-scenes funding of Tompkins Conservation(42:19) Patagonia's values of quality and conservation and the movements it spurred(51:11) Tony's Chocolonely's ethical approach to chocolate and influence on supply chains(52:34) How Yvon structured succession to protect Patagonia's values(1:02:33) Examples of foundation-owned companies: Grundfos and Zeiss (1:03:47) A case for building protective structures from day one(1:06:06) Why mission-aligned, ethical companies don't get as much press(1:10:04) The long-term value of taking the harder road(1:16:25) What financial reporting teaches us about prioritizing ethics(1:22:03) Why every company must define its own purpose (1:24:59) Final reflections on why companies can be run with values and integrity—You can find episode references at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ericriesshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠—Production and marketing by ⁠⁠⁠⁠⁠Pen Name⁠⁠⁠⁠⁠.Eric may be an investor in the companies discussed.

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE BUSINESS INSIGHT!From slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day Squares, Olipop, and Tony's Chocolonely and many many more…Next up in this special series, we are re-releasing one of the most loved and downloaded episodes of all time, an interview with Ben Branson, founder of Seedlip. In this replay, Fiona sits down with Ben Branson, founder of Seedlip, the world's first distilled non-alcoholic spirit and arguably the original poster child of the No & Low alcohol movement.Started on a garden table in 2016, Seedlip didn't just disrupt the drinks industry — it invented a new category. Now sold in 49 countries, with a sales value in the tens of millions, Seedlip has become a global benchmark for what true brand disruption looks like.In this episode, Ben shares:How to build a brand that redefines an entire categoryWhy he chose to partner early with Diageo, and how it changed Seedlip's trajectoryHis unconventional approach to culture, team-building, and rolesWhat inspires him creatively from robot chefs to the 47,000+ plant-based ingredients that fuel innovationThis is an episode that founders still rave about and for good reason. It's full of insights for anyone trying to scale something bold, disruptive, and lasting.If you do learn some good stuff from this episode (and we hope you do), please, please share it, follow the show, AND leave a quick review. It all helps bring more brilliant founders and insights to you, our Brand Growth Heroes community!============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE INSIGHT!From slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day Squares, Olipop, and Tony's Chocolonely and many many more…To kick off this special series, we are re-releasing one of the most loved episodes of all time: an interview with Olivia Ferdi, Co-founder of TRIP, which we recorded when TRIP Was just 2 years in to their growth journey, but was already close to £20M in sales.TRIP is the UK's market-leading CBD drinks company. Since its launch in 2019, UK consumers have spent literally millions of pounds on TRIP's delicious CBD-infused canned drinks, as well as on their dinky little dropper bottles of CBD oils. In this episode, Fiona spoke to co-founder Olivia Ferdi about leaving her law career to step into the unknown, about how she and her husband have created a mainstream category out of something that had tremendous barriers to purchase up until now, and we learn how the TRIP team have had to drive demand in the old fashioned way through experience and word of mouth rather than through paid advertising. This conversation is PACKED with insights we don't want you to miss. Plus, we'll be doing a new interview with Olivia VERY SOON, so this is a great way to remind you all of where the market was only a few years ago!If you do learn some good stuff from this episode (and we hope you do), please please share it, follow the show, AND leave a quick review. It all helps bring more brilliant founders and insights to you, our Brand Growth Heroes community!=========================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=========================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Want Sam's Playbook to Uncover Billion-Dollar Business Opportunities? Get it here: https://mfmpod.link/rve Episode 724: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) break down $1B+ product crazes and why they worked. If you want to help those on the inside, donate to The Last Mile (https://thelastmile.org/donate) and Inside Circle (https://insidecircle.org/) — Show Notes: (0:00) Labubu (3:19) The "gotcha" mechanic (10:53) The lipstick effect (12:53) The lalapalooza effect (15:17) $1B+ crazes (20:48) Tony's Chocolonely (31:10) Sam goes to prison (37:18) The Larry story (41:26) Shaan joins a prison gang (51:15) Sam vows to quit the internet and money (54:52) Pomp's SPAC — Links: • Pop Mart - https://www.popmart.com/us • Tony's Chocolonely - https://tonyschocolonely.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

McFly Drummer, Dancer and podcaster, Harry Judd joins Spooning With Mark Wogan.Harry opens up about how McFly formed, the truth behind the Just My Luck off screen rumours and how he deals with his imposter syndrome.Dishes Served:Guilty Pleasure: Salted Caramel Tony's ChocolonelySpoon One: Wagyu Rib Eye SteakSpoon Two: Orzo with cherry tomatoes, parsley, garlic and anchovies Harry's podcast, Binge is available to listen to now.This episode of Spooning with Mark Wogan is sponsored by tails.com - 100% tailored dog food. Head to tails.com to learn more.For more information on Corrigan's private rooms in Mayfair we film Spooning With Mark Wogan in visit:Lindsay Room: https://www.corrigansmayfair.co.uk/private-dining/private-dining-rooms/the-lindsay-roomChef's Table: https://www.corrigansmayfair.co.uk/private-dining/private-dining-rooms/chefs-tableSenior Podcast Producer: Johnny SeifertSocial Media: Chris JacobsAssistant camera operator: Cami Lamont-BrownThis is a News Broadcasting Production Hosted on Acast. See acast.com/privacy for more information.

McFly Drummer, Dancer and podcaster, Harry Judd joins Spooning With Mark Wogan.Harry opens up about how McFly formed, the truth behind the Just My Luck off screen rumours and how he deals with his imposter syndrome.Dishes Served:Guilty Pleasure: Salted Caramel Tony's ChocolonelySpoon One: Wagyu Rib Eye SteakSpoon Two: Orzo with cherry tomatoes, parsley, garlic and anchovies Harry's podcast, Binge is available to listen to now.This episode of Spooning with Mark Wogan is sponsored by tails.com - 100% tailored dog food. Head to tails.com to learn more.For more information on Corrigan's private rooms in Mayfair we film Spooning With Mark Wogan in visit:Lindsay Room: https://www.corrigansmayfair.co.uk/private-dining/private-dining-rooms/the-lindsay-roomChef's Table: https://www.corrigansmayfair.co.uk/private-dining/private-dining-rooms/chefs-tableSenior Podcast Producer: Johnny SeifertSocial Media: Chris JacobsAssistant camera operator: Cami Lamont-BrownThis is a News Broadcasting Production Hosted on Acast. See acast.com/privacy for more information.

Brian and Alex break down the core elements of brand storytelling: origin, hero, and promise. They discuss why these narrative pillars matter more than ever and how they will push out boomer CMOs. They explore brands like Cadence, MoEa, Tony's Chocolonely, and more to showcase what effective storytelling truly looks like. Plus, a preview of breaking down your brands in the next episode.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Day 4 of the Cannes Sessions and you will heard from David Droga, Billionaire & Passes Founder Lucy Guo, Karen Bennett US MD for Jellyfish, Sarah Vincent Managing Director UK, Utiq & Anders Littner brandmetrics as well as a round up of the week with Kevin Freedman talks about– Why Walmart's in-store teams are using Canva– How Strava redesigned its algorithm with purpose at the core– The return of brand marketing (and the quiet death of retargeting)– What Tony's Chocolonely can teach us about real brand conviction. If you aren't here don't worry, we have you covered with the inside track. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Paula Macaggi sits down with Dusan Vujovic, Head of North America at Tony's Chocolonely, to explore how the Dutch-born chocolate brand is rewriting the rules of ethical business in the U.S. retail landscape. From turning a mission into a movement to breaking into a competitive $4B market, Dusan shares how Tony's combines bold storytelling, radical transparency, and uncompromising taste to win shelf space and consumer trust — all while pushing the industry toward a more just and sustainable future. ----Sponsored by VTEX

In this bite-sized Brand Growth Heroes SHORT episode, Ben Greensmith, Country Manager for the UK and Ireland of Tony's Chocolonely, reveals:Why out-of-home is Tony's secret weaponHow their sales team of 30+ is structured to drive growthA surprising revenue stream that's doubling year on yearIf you want to gobble up even more insights, don't forget to like, follow, or subscribe Brand Growth Heroes podcast — and if you're keen for full conversation between Fiona and Ben, you can find it in our catalogue (December 2024.#BrandGrowthHeroes #TonysChocolonely #FMCG #ChallengerBrand #MKJIgnite #Recruitment #HR #GoldenNuggetsThis BGH SHORT is hand-picked by FMCG recruitment pros MKJ Ignite.Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier! If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn

Because your business is only as strong as your team - it really shouldn't be this hard — but it is...So let's make it a little easier!Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW! If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn

What kind of career helps to make a great future entrepreneur? In this week's Golden Nugget, you can hear all about the career trajectory of Freddy Ward, co-founder of Wild Deo, before he took the leap into 'founderdom'. With it's recent sale to Unilver for a reported £235M, Freddy and Charlie Bowes-Lyons certainly had what it took to build a business that scaled to £60M pre-sale.Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series!Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier! If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedInHave a listen and don't forget to hit FOLLOW so you can collect all the tips, stories, and real-world advice to lighten the load.Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series#brandgrowthheroes #mkjignite #people #foundergrowth #leadership #scaling #foodanddrink #consumerbrands #startuplife

The guys discuss the rise and rise of Mecca, the incredible story of Teun van de Keuken and Tony's Chocolonely, will Waymo win self driving, Pet Circle's horror losses continue to mount, how Netflix brought back the doco and the guys argue about just how great Warren Buffett is.00:00 - Mecca, Mother's Day and Loyalty Programs21:50 - AI Chat36:11 - Tony's Chocolonely45:00 - Netflix and the Growth of Docos47:17 - Pet Circle58:40 - Warren Buffet's RetirementNetwealth: www.netwealth.com.auTelstra: www.telstra.com.au/tbtcVanta: www.vanta.com/contrarians

Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier!

In dieser Episode übernimmt Vera das Mikro – und spricht zum Earth Day über ein Thema, das uns alle angeht: Nachhaltigkeit im Marketing.

Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier!

This episode was sparked by a recent chat I had with Helen Neal from HN Communications. We covered loads of ground around sustainability and transparency, but one theme really stood out to me - and that was humility in brand communication. It got me thinking: in the built environment, we're often working on big, complex, long-term change. That makes messaging tricky because let's face it, not everything's sorted. And there is a lot of focus on what happens when something is complete, and little focus on progress over perfection.   So, what if we took a leaf out of the consumer brand playbook? I thought it would be interesting if we looked at how brands like Patagonia or Tony's Chocolonely talk about progress and imperfection, and applied that to how we communicate about our own sustainability efforts? So, let's dive in!  

Ga voor de shownotes en het transcript naar damnhoney.nl/aflevering-224DAMN, HONEY wordt gemaakt door Marie Lotte Hagen en Nydia van VoorthuizenDeze aflevering wordt gesponsord door Centraal Museum, Plan International en Tony's Chocolonely. My Little Tony's. Een kleinere Tony's Chocolonely reep van 90 gram, helemaal voor jezelf die je eens niet hoeft te delenStraatintimidatie en seksueel geweld moeten stoppen! Loopmee tijdens de Nacht Tegen Seksueel Geweld op 17 mei in Rotterdam. Ga naar nachttegenseksueelgeweld.nl en schrijf je in!T/m 14 sep zie je in het Centraal Museum Good Mom/Bad Mom - de moedermythe ontrafeld. Met de kortingscode MOMDH ontvang je 5 euro korting op de entreeprijs. Deze is geldig tot en met 4 juni. Zo betaal je nog maar 12,50 entreeeditwerk: Daniël van de Poppe jingles: Lucas de Gier website: Liesbeth Smit DAMN, HONEY is onderdeel van Dag & Nacht Media. Heb je interesse om te adverteren in deze podcast? Neem dan contact op met Dag en Nacht Media via adverteren@dagennacht.nlZie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

Hour 2 Segment 1 Tony starts the second hour of the show talking about Abby Phillip lying about Elon Musk and Scott Walker didn’t let her get away with it. Tony also talks about Georgia Democrats walkout to protest transgender bill vote. Later, Tony talks about a women fencer refusing to face a transgender opponent, and she was later led to expulsion. Hour 2 Segment 2 Tony talks about a North Dakota Mayor resigning after texting a lunch-break masturbation video to the city attorney. Hour 2 Segment 3 Tony talks about Scott Bessent saying market woes are more about tech stock sell-off than President Donald Trump’s tariffs. Tony also talks about a Colorado bill adding protection for transgender people, including deadnaming. Hour 2 Segment 4 Tony wraps up the second hour of the show by talking about Tony’s Chocolonely bars being recalled for possibly containing small stones. See omnystudio.com/listener for privacy information.

Hour 1 Segment 1 Tony starts the show talking about President Donald Trump officially signing the executive order to start Liberation Day and tariffs. Hour 1 Segment 2 Tony talks about how Jasmine Crockett says people should hire her because she’s black. Hour 1 Segment 3 Tony talks about a Long Island school district sued over their new Spartan mascot by NAACP leader saying it’s a symbol of white supremacy. Hour 1 Segment 4 Tony wraps up the first hour of the show by talking about Charlamagne tha God on voter fraud. Hour 2 Segment 1 Tony starts the second hour of the show talking about Abby Phillip lying about Elon Musk and Scott Walker didn’t let her get away with it. Tony also talks about Georgia Democrats walkout to protest transgender bill vote. Later, Tony talks about a women fencer refusing to face a transgender opponent, and she was later led to expulsion. Hour 2 Segment 2 Tony talks about a North Dakota Mayor resigning after texting a lunch-break masturbation video to the city attorney. Hour 2 Segment 3 Tony talks about Scott Bessent saying market woes are more about tech stock sell-off than President Donald Trump’s tariffs. Tony also talks about a Colorado bill adding protection for transgender people, including deadnaming. Hour 2 Segment 4 Tony wraps up the second hour of the show by talking about Tony’s Chocolonely bars being recalled for possibly containing small stones. Hour 3 Segment 1 Tony starts the final hour of the show joined with Dr. Matt Will, economist at the University of Indianapolis, to talk about President Donald Trump signing Liberation Day tariffs into effect. Hour 3 Segment 2 Tony talks about U.S. aircraft carriers on the move to the Middle East. Hour 3 Segment 3 Tony continues his conversation with Dr. Matt Will on President Trump’s Liberation Day tariffs. Hour 3 Segment 4 Tony wraps up another edition of the show talking more about the women fencer refusing to face a transgender opponent, and she was later led to expulsion. Tony also talks more about Georgia Democrats walkout to protest transgender bill vote. See omnystudio.com/listener for privacy information.

Høykulturen er tilbake, baby! I dag snakker vi med Mathias Hansen som er på turné med sin tolkning av Helvete av Erlend Loe, vi kjører hjemmebrygga hørespill om tony chocolonely, vi synser om Cez sitt nye album og så insane mye mer! Av alle sendinger du ikke kan gå glipp av, kan du gå glipp av denne minst. I studio var Julia, Stian, Herman og, som gjest, Mathias

In this episode of 'That's What I Call Marketing, The Singles,' we take a look at the latest hot marketing topics with Tracksuit, the always-on brand tracking dashboard, this episode explores various marketing trends and data-driven insights. Conor is joined by Dan Fleming and Jasper Skinner from Tracksuit to discuss the brands that are loved by Brits, insights gathered after surveying over 6,000 UK consumers in five major categories: supermarkets, fast food, tea, biscuits, and beer. We discuss loyalty (yes loyalty) to Yorkshire Tea and McVitie's Biscuits. Given the amount of chocolate we see in supermarkets at the moment we chat about the category looking at Galaxy's brand growth, and Tony's Chocolonely's impact in the competitive chocolate market. And who isn't thinking about summer holidays, so we look into the airlines and hear about British Airways' successful emotional advertising campaign and its transformation of the brand's image. Enjoy a detailed exploration of marketing insights and consumer behavior trends shaping the market today.00:00 Introduction and Overview00:24 The Brand Map of Britain10:55 Chocolate Preferences and Market Insights14:25 The Unique Brand Purpose of Tony's Chocolonely19:12 British Airways' Emotional Advertising Success26:57 Comparing Brand Strategies: Chocolate vs. AirlinesDon't forget to visit gotracksuit.com to download the Brand Map of Britain and check out their amazing always on brand tracking dashboard. Hosted on Acast. See acast.com/privacy for more information.

Ga voor de shownotes en het transcript naar damnhoney.nl/aflevering-222DAMN, HONEY wordt gemaakt door Marie Lotte Hagen en Nydia van VoorthuizenDeze aflevering wordt gesponsord door Tony's Chocolonely, Plan International en Theater Utrecht: My Little Tony's, een reep helemaal voor jou a-lonelyStraatintimidatie en seksueel geweld moeten stoppen! Loopmee tijdens de Nacht Tegen Seksueel Geweld op 17 mei in Rotterdam. Ga naar nachttegenseksueelgeweld.nl en schrijf je in!Koop nu je tickets voor Battlefield of dreams via theaterutrecht.nleditwerk: Daniël van de Poppe jingles: Lucas de Gier website: Liesbeth Smit DAMN, HONEY is onderdeel van Dag & Nacht Media. Heb je interesse om te adverteren in deze podcast? Neem dan contact op met Dag en Nacht Media via adverteren@dagennacht.nlZie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

Why do brands have such power over us? Ruth Alexander talks to the designers influencing your decisions about what and where you eat. Renowned graphic designer Paula Scher shares her insights on what it takes to create a visual identity that stands the test of time, including her work on the US fast-food restaurant Shake Shack. And Arjen Klinkenberg, the creative mind behind Dutch company Tony's Chocolonely, tells us how he designed its distinctive chocolate bar wrapper in just 10 minutes. Together they discuss what makes a design classic a classic and reveal the secret to building a brand that endures (hint: don't tweak). To get in touch with the show, please email: thefoodchain@bbc.co.uk Producers: Izzy Greenfield and Sam Clack.

Welcome back to The Girls in Marketing Podcast. In this episode, we're spotlighting powerful International Women's Day campaigns, including Tony's Chocolonely, “See What She Sees,” and Refuge's “Red Flag” initiative. We're also unpacking major updates, including Instagram's standalone Reels app, Google's AI-powered shopping, LinkedIn's new connections-only feed, and Meta's Community Notes.Plus, we're diving into YouTube's rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing's bold rebrand, and National Trust's TikTok success.Chapters:Introduction 00:31 International Women's Day Campaigns: 01:16 Tony's Chocolonely Campaign: 04:00 See What She Sees Campaign: 10:04 Refuge Red Flag Campaign: 13:05 Latest Marketing News: 13:13 Instagram's Separate Reels App: 15:54 Google's AI Shopping Expansion: 21:21 LinkedIn's Connections Only Feed: 25:49 Meta's Community Notes: 29:18 Industry Research: Thrive in 2025: 30:37 The Importance of Multi-Channel Strategies: 31:37 YouTube's Growing Influence in Marketing: 34:40 Conversational Ads and DM Campaigns: 39:27 Measuring Campaign Impact: 44:16PLT Rebrand: A Controversial Move: 49:59 National Trust's TikTok Strategy: 53:13

Wie de naam Kaapverdië letterlijk neemt en een met regenwoud begroeide Groene Kaap verwacht, kan nog wel eens bedrogen uitkomen. Wie zijn marslander alvast afstoft voor deze buitenaardse eilanden, zit dichter in de buurt. Een absoluut einde-van-de-wereld-gevoel, de laatste Afrikaanse eilanden voordat er niets anders is dan water voordat de Nieuwe Wereld in zicht komt. En wie eindelijk aankomt in de Amerika's, kan daar de gevolgen aanschouwen van het voornaamste Kaapverdische exportproduct. Berg je maar. Maar mocht dit wat ver weg klinken, Kaapverdië is verrassend dichtbij en dat mogen Nederlanders best weten. Tijd om de banden aan te halen! We zijn nooit volledig, wel origineel. Geen experts, maar wel liefhebbers. Hebben we tóch iets verkeerd gezegd of zijn we iets cruciaals vergeten? Volg ons en laat het weten.

Sinds Vadertje Staat niet meer zorgt voor Mother Russia, is het land verweesd. De babushka's en gopniks zijn uitgeleverd aan graaiende oligarchen en corrupte apparatsjiks. Een bodemloze put aan bodemschatten financiert Ruslands hobby's op het wereldtoneel: sabotage, ontregeling en dubieuze militaire avonturen. Als je zelf niet meer toekomt aan opbouwen, dan breek je je concurrenten maar af. Het grootste land ter wereld als enfant terrible, als gevreesde pestkop, dat is niet hoe de scheppers van glasnost en perestrojka het bedoeld hadden. Rusland lijkt weer terug bij af, gezien de lange traditie van onvrijheid en repressie. Wat, lieve luisteraars, is er nog over van het Rusland van Tsjechov, Tolstoj en Tsjaikovski? We zijn nooit volledig, wel origineel. Geen experts, maar wel liefhebbers. Hebben we tóch iets verkeerd gezegd of zijn we iets cruciaals vergeten? Volg ons en laat het weten.

In het koloniale dobbelspel dat het lot van de Caraïbische eilanden zou bepalen, was het maar afwachten of je hoofdstad, zeg, Port-au-Prince of Kralendijk zou gaan heten. Of Santo Domingo of Bridgeport. Of voor de geopolitiek schizofrene eilanden, Port of Spain. Dus als je Puerto Rico heet en je hoofdstad is San Juan, danste je vroeger vast naar de pijpen van Madrid. Niets nieuws onder de zon, dus. Maar als je nu luistert naar bevelen uit Washington, dan bevind je je in een unieke situatie. En zo zijn er meer Amerikanen die Puerto Ricaanse muzieksterren kennen dan Amerikanen die überhaupt weten dat Puerto Rico bestaat. Laat staan dat the stars and stripes er wapperen. Daarom brengen we vandaag een ode aan Puerto Rico, en leven we la vida loca. Dus let's get loud, maar wel een beetje despacito graag.We zijn nooit volledig, wel origineel. Geen experts, maar wel liefhebbers. Hebben we tóch iets verkeerd gezegd of zijn we iets cruciaals vergeten? Volg ons en laat het weten.

Chocoladebedrijf Tony’s Chocolonely behaalde in het boekjaar 2023/2024 een recordomzet van 200 miljoen euro, een recordgroei van ruim 30 procent. Tegelijkertijd liep het verlies op tot bijna 7 miljoen euro, mede door hoge cacaoprijzen en investeringen in groei. Toch zet het bedrijf hun duurzame missie onverminderd voort. Jan Huij, financieel directeur van Tony's Chocoloney is te gast in BNR Zakendoen. Beleggerspanel: Profiteren AEX-bedrijven ten koste van de samenleving? En: welke kwartaalresultaten zijn afgelopen week opgevallen? Dat en meer bespreken we om 11.10 in het beleggerspanel met Thijs Knaap, chief Economist APG en Arend Jan kamp van beleggerssite stockwatch en de Beurscafé podcast. Macro met Mujagić: Elke dag een intrigerende gedachtewisseling over de stand van de macro-economie. Op maandag en vrijdag gaat presentator Thomas van Zijl in gesprek met econoom Arnoud Boot, de rest van de week praat Van Zijl met econoom Edin Mujagić. Contact & Abonneren BNR Zakendoen zendt elke werkdag live uit van 11:00 tot 13:30 uur. Je kunt de redactie bereiken via e-mail. Abonneren op de podcast van BNR Zakendoen kan via bnr.nl/zakendoen, of via Apple Podcast en Spotify. See omnystudio.com/listener for privacy information.

Send us a textLee and Simon talk about their bodily 'tells' regarding stress, then digress into a conversation about fashion before a surprise guest appearance. Things covered: A bodily tic and noticing habits, lip balm, Jon Kabat-Zinn "we are being breathed", work stress, breath, holding back tears, trait anxiety and recipes for heart attacks, Bob's stressors are different, the stress of travelling (and leading up to travelling), airports being designed to bring out the worst in people, Lee's new blue headphones, Simon being able to hear himself, replacing the battery on Bose headphones for £200, "Buy Now" documentary (Netflix), e-waste, Karl Marx and deskilling the work force, Lee's new Payntr Harris Twead overcoat, Boglioli Milano, Loewe electronics and Loewe spanish fashion hour, Lee not buying anything again, unnecessary food, Percy Pigs, Simon's Marshmallow Test failings, the resources required to produce 'junk' food, Tony's Chocolonely chocolate, Bob Whalley makes a guest appearance (at remove, lean in to hear) and comes up with a suggestion or three for next week's episode, plus mukbanging and fart walking.Get in touch with Lee and Simon at info@midlifing.net. ---The Midlifing logo is adapted from an original image by H.L.I.T: https://www.flickr.com/photos/29311691@N05/8571921679 (CC BY 2.0)

In this latest episode of Brand Growth Heroes, we're over the moon (as always) to welcome back one of our favourite guests, Ben Greensmith, Country Manager for the UK and Ireland of Tony's Chocolonely.Since we last chatted to Ben on the show, Tony's Chocolonely has not only achieved impressive sales growth in the UK but has also made remarkable strides in driving positive change within the cocoa industry.In this episode, Ben and Fiona dive deep into the progress Tony's Chocolonely has made, covering:Their growth and performance and market share in the UKExciting new product launches and brand innovationsBut most importantly, the impact of Tony's Open Chain on the Cocoa industry.We also discuss the brand's unique approach to marketing, including:The learnings from their Advent Calendar launchThe UK Sweet Solutions campaign that captured media attentionBalancing awareness of critical cocoa supply chain issues with Tony's playful tone of voice—all while reminding consumers just how delicious their chocolate tastesWhat's happening next?Useful Links:Tony's Chocolonely WebsiteTony's Chocolonely LinkedInBen Greensmith LinkedInFollow Tony's Chocolonely on InstagramFollow Tony's Chocolonely on FacebookIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.If you find Brand Growth Heroes episodes useful, then imagine spending 12 weeks on a Mini MBA programme run by host Fiona Fitz: The Brand Growth Heroes Mini MBA 2025 powered by Alantra will be open for applications on January 6th.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

In this episode, we're diving into a fascinating conversation with Sadira Furlow, known as the "Dean of Dopeness" at Tony's Chocolonely. We unpack Sadira's career journey from launching viral campaigns at PepsiCo to driving industry change at Tony's Chocolonely.We'll explore her admiration for Tony's authentic mission, their innovative approach to storytelling, and how they're reshaping the chocolate industry. Sadira also opens up about her bold career moves, the lessons learned from transitioning between major brands and startups, and her commitment to making a meaningful impact.Timestamps00:00 - Intro01:37 - How Sadira discovered Tony's02:01 - Why Sadira is known as the Dean of Dopeness03:19 - Sadira's role at Pepsi; Puppy Monkey Baby and Mountain Dew13:06 - From PepsiCo to a fintech (Happy Money)16:03 - Making an impact in a product-led organisation18:24 - Writing your own redundancy case21:09 - Why Sadira took a 9 month Sabbatical23:51 - How Sadira got the role at Tony's28:11 - The commitment to being a change brand29:55 - Working with constrained budgets34:26 - The lawsuit for Tony's look alike bars38:27 - The Tony's advent calendar that caused a stir39:53 - Using fun and humour to tell a serious story42:21 - In house vs agencies at Tony's43:17 - Tony's collaboration with The Washington Post44:25 - Custom branded Tony's Chocolonely bars45:46 - The most successful campaigns for Tony's47:45 - Where does the brand go from here?49:55 - What has surprised Sadira most about the brand

Snaxshot, the curatorial and slightly mercurial grocery newsletter and community, has grown into an industry force, read by CPG executives and members of food media on a near-religious level. (We are among these readers.) Andrea Hernández returns to the show to go over the big headlines from the year at the grocery store and in the CPG trenches. We cover so many buzzy brands and established warhorses in this conversation, and we tap into some generational divides when it comes to the quick-moving world of grocery. If you have any interest in the future of packaged foods as well as restaurant chains, this is the episode for you.Also on the show, it's the return of Three Things where Aliza and Matt discuss what is exciting in the world of restaurants, cookbooks, and the food world as a whole. On this episode: Culinary Class Wars hell yes, Vinson Cunningham's amazing debut novel, Great Expectations, is full of surprises, B&H Dairy in the East Village is a living legend, The Odeon kind of rules right now, Mezcla energy bars is plant-protein at its best, Tony's Chocolonely milk chocolate gingerbread bars leads to a conversation about Harry Potter!Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We'd love to hear from you. READ MORE FROM SNAXSHOT:The New Grocer [Snaxshot]Kardashian Snack Brand [Snaxshot]This Is TASTE 217: Snaxshot [TASTE]See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the first of a two part special on one of my favourite challenger brands of all time, Tony's Chocolonely, I speak with their Chief Chocolonely (CEO), Douglas Lamont. Douglas is an expert in Challenger Brands, having previously led Innocent Smoothie for 15 years, guiding them through their acquisition by Coca-Cola and subsequent scaling. In this episode, we'll explore the delicate balance between maintaining a strong mission and driving business growth. Douglas also shares insights into Tony's dedicated efforts to eradicate child labor, pay fair wages, and maintain transparency in their cocoa sourcing, all while making their chocolate appealing and fun for consumers.Tune in next week for an interview with Tony's Dean of Dopeness, Sadira E. Furlow (aka their Chief Brand Officer), to find out exactly what it takes to grow a brand like Tony's.Timestamps00:00 - Start01:38 - Douglas' journey to CEO at Innocent Smoothies06:36 - Lessons on how to scale up at Innocent12:47 - Why Coke kept Innocent independent15:03 - Innocent's approach to launching new products21:52 - Why Douglas moved to Tony's Chocolonely24:22 - Tony's Chocolonely origin story28:29 - Why is Tony's chocolate so good29:42 - The B2B side of Tony's Chocolonely32:56 - Is it more expensive to be a change brand?34:03 - Balancing a serious mission with a fun brand35:53 - Why Tony's is so transparent41:48 - Tony's international expansion44:38 - Challenges of being in the biggest retailer in the US47:35 - Lessons as a CMO51:33 - Creating the culture at Tony's

In this episode, we're thrilled to sit down with Sadira Furlow, the Chief Marketing Officer of Tony's Chocolonely, an impact company on a mission to end exploitation in the cocoa industry. Tony's Chocolonely isn't just about making delicious chocolate—they're committed to making systemic change in the chocolate industry by producing ethically sourced chocolate and encouraging others to join their mission.In our conversation, Sadira dives deep into the reality of building a challenger brand that's scaling globally while staying true to its core mission. She shares insights on how Tony's embraces boldness and risk-taking to drive meaningful change, the importance of storytelling in conveying their mission, and how they navigate the challenges of growth without compromising their values. One of the key takeaways from this episode is Sadira's perspective on being unapologetically mission-driven and how that translates into every aspect of their business—from product design to marketing strategies.Another recurring theme is the significance of partnership and clarity when pushing boundaries, and how Tony's fosters a culture that isn't afraid to "call the lawyers" to make a statement. If you're interested in purpose-driven marketing or want to learn how to build a brand that genuinely challenges industry norms, then this episode is for you!Send us a screenshot of your review at media@wearerival.com

Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestation by planting trees with every sale. Over 1.2m trees have been planted in just three years. He is also the Co-Founder of Change Please, a coffee brand that has helped hundreds of homeless people off the streets by training them as baristas, and is available in 23 countries. Change Please was named the World's Leading Social Enterprise in 2018 and in Marketing Week's 100 Most Disruptive Brands in the World. He has spent 20 years working on the world's biggest brands including Unilever, Pepsico, Boots, Sky and Alpro whilst winning over 100 strategic and creative awards along the way.Find out more about Chris' book, Obsolete, here:https://www.bloomsbury.com/uk/obsolete-9781399416658/00:00 - Intro02:09 - The premise of his book04:27 - Why Chris called the book Obsolete06:41 - Making positive change with small businesses18:32 - Being inspired by change brands21:53 - How to win against established brands27:03 - The advantages of purpose29:31 - How Chris started Change Please32:48 - Measuring the impact of Change Please36:28 - How change brands can be distinctive40:14 - Why Tony's Chocolonely are making an impact42:06 - Putting change ahead of profits47:06 - Applying a change mindset to other industries49:37 - Making an impact commercially and with purpose52:55 - How Serious Tissues started55:53 - The power of partnerships57:49 - Chris' biggest takeaway from writing Obsolete

TOTAL HONOUR to sit down for a podcast part two with the legend Seth Godin.We go DEEP into the Strategy + Brand + Storytelling Secrets of the best challenger brandsTony's Chocolonely vs. Cadbury'sBlank Street Coffee vs. StarbucksNespresso vs. KencoFarmers Markets . Supermarket LettuceTeaser below, fully eppy Monday morningON THE MENU:David Chang Momofuko + Brussel Sprouts with bacon Rule: Pick your customers, pick your future - “Some customers will cross the street for your brand promise”Nike vs. Hyatt Regency Trainer: “9/10 a rebrand is just a relogo exercise. q logo is NOT a brand”Why Brand is the story people tell themselves about the promise you're makingFarmers Market vs. Supermarket Lettuce: Why Strategy * Storytelling SIMPLY have to dance togetherThe Warm Apple Pie Rule: “Storytelling doesn't have to be words”1000 Year Marketing Rule: Status, affiliation, freedom of fearDelicious = Dumb. Saying your brand is delicious is dumb “we do not have a delicious shortage”Surfing & Strategy: Good surfers just pick good waves - what wave are you on?Why Functional Beverages are Stupid “Food and drink is often moments of inspirations, vs long tails of commodity”The Time, Game, Empathy, Systems of Strategy: Nespresso vs. Starbucks vs. Blank Street CoffeeThe Circle of Us vs. The Circle of Now: Tony's Chocolonely vs. Cadburys “What are you doing today? You'll be glad you did tomorrow”Why Marketing to an Alien Species: Marketing is a cultural signal “They're only weird to you, not weird to them, you're weird to them”Why Elegant Strategy = Simplify then add lightnessBaby's Don't care about Albania “your goal is to extend the Circle of Us vs. Circle of Now”---------------------------------------------------------------------------------------------

During Climate Week NYC, Dani sat down with Jason Buechel, CEO of Whole Foods Market. They discuss how emerging companies can differentiate themselves from their competitors in the marketplace, the value of a clear and powerful story when trying to reach eaters, and how brands can navigate an acquisition without losing sight of their mission. This conversation was part of a Summit for mission-driven brands co-hosted by Food Tank, Oatly, Vital Farms, Tony's Chocolonely, and King Arthur Baking Company. While you're listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to “Food Talk with Dani Nierenberg” wherever you consume your podcasts.

We've probably logged a thousand hours between the two of us, but we've never dedicated an episode to it—we're talking about Stardew Valley! And because we've spent SO much time with it, we decided to take it to the next level and start new files with the Expanded Mod installed. But before we dig into our new expanded simulated lives, we check in on a couple things we've been reading, watching, and thinking about! Reading: 'A Blade So Black' by L.L. McKinney 'Another Appalachia: Coming Up Queer and Indian in a Mountain Place' by Neema Avashia Watching: Wicked Little Letters (Netflix) Matilda the Musical (Netflix) Thinking about: Finding community & improving the world Voter registration Tony's Chocolonely exploitation-free chocolate Find us on Twitter: @NovelGamingPod Send us an e-mail: novelgamingpodcast@gmail.com Logo by: Katie! Theme song: "Bit Bossa" by Azureflux

About Tony's Chocolonely Tony's Chocolonely is an impact company that makes chocolate, not the other way around. Tony's Chocolonely's vision is to end exploitation in cocoa. Not just their own chocolate, but all chocolate worldwide.  The company was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde' after they discovered that the world's largest chocolate manufacturers were buying cocoa from plantations that used illegal child labor and forced labor.  Since then, Tony's Chocolonely has dedicated its efforts to raising awareness of and eliminating inequality in the chocolate industry. Tony's Chocolonely leads by example, building direct, long-term relationships with cocoa farmers in Ghana and Ivory Coast, paying them a higher price and working together to solve the underlying causes of exploitation.  Tony's Chocolonely wants to inspire the industry as a whole to make exploitation free the norm in chocolate. They believe that being a better business should be the norm, not the exception. The brand has grown to become the market leader in the Netherlands and its bars are now available almost worldwide, with offices in the Netherlands, USA, UK and Germany.  Tony's Chocolonely is a B-Corp and Fairtrade-certified company. Company URL https://tonyschocolonely.com/us/en ________ If you follow my podcast and enjoy it, I'm on @buymeacoffee. If you like my work, you can buy me a coffee and share your thoughts

Campaign's editorial team discusses the top news of the week from Havas losing its B Corp status to TfL launching a creative review.Media editor Beau Jackson and tech editor Lucy Shelley discuss how Havas and its agencies are affected by the B Corp loss and some highlights from TfL's advertising since VCCP won the account from M&C Saatchi.They delve into the moves at Group M as Tim Irwin steps down and Brian Lesser becomes the new global chief executive.Further reading:Activists 'hack' billboards to protest against Shell advertising'I need to be selfish,' says Chris Freeland as he leaves RappOak Furnitureland puts down roots with new media agencyTony's Chocolonely launches global media reviewAsda bags social media agency after competitive pitch Hosted on Acast. See acast.com/privacy for more information.

In this detailed episode, Sydney Hamroff, the strategy and insights manager at Tony's Chocolonely, shares invaluable insights into the brand's journey from a mission-driven startup to a major player in the retail space. From starting in niche natural channels to scaling up to national distribution with giants like Walmart, Sydney unpacks the strategic decisions that have driven Tony's success. Highlights include:- The transition from natural to conventional retail channels.- Key metrics and data points used to persuade retail partners.- The impact of omnichannel strategies on brand growth.- Future plans for Tony's and how they intend to continue their mission while expanding their market presence.Sydney's background in e-commerce and her transition to a mission-focused brand adds a personal touch to the discussion, providing a unique perspective on the challenges and triumphs of scaling a purpose-driven brand. Don't miss our next episode for more insights into the world of omnichannel marketing!

Hiring and retaining the right team to help your company grow is essential at all stages of a well-run business. This episode offers detailed advice on how to build and retain a highly effective leadership team, from what roles to prioritize hiring for to how to find the best talent to meet your company's needs. It also features hard-earned wisdom from a founder, Seth Goldman, who has worked at all life cycles of a company from launch fresh from business school to exit to rebuilding again. Seth Goldman is Co-Founder of Eat the Change®, a planet-friendly snack and drink company that recently launched Just Ice Tea, a line of organic bottled tea to go along with the company's Cosmic carrot snacks. Seth and his co-Founder, Celebrity Chef Spike Mendelsohn are also co-founders of PLNT Burger, a plant-based quick-serve restaurant that offers delicious burgers, fries, and soft-serve. Seth is also the Co-founder of Honest Tea and Chair of the board of Beyond Meat. In 2023 he took on a new role as Chair of the Mission Guardians for Tony's Chocolonely, an international chocolate company committed to creating an exploitation-free supply chain. He has been widely recognized for his entrepreneurial success and impact, including the Washington DC Business Hall of Fame, Partnership for Healthier America's CEO of the Year, and EARTHDAY.ORG's Climate Visionary of the year. He is a graduate of Harvard College (1987) and the Yale School of Management (1995). Seth and his Honest Tea co-founder, Barry Nalebuff are the authors of The New York Times bestselling comic book, Mission in a Bottle.

On this episode, I release the full recording from our second ever live podcast show. It was filmed at the Just Trek Podcast 4 Year Anniversary celebration on Sat, April 6th at the Happier Camper Outdoor Showroom + Happier Cafe here in Los Angeles. The guest panel featured SoCal Hometown Heroes such as Karla Amador (founder of @52hikechallenge), Cris Hazzard (creator of HikingGuy.com), Anjelica Avella (Lead Protagonist / Story Producer in the film “Forward”), and myself as the moderator. We chatted about each of their impactful work in the community, their most meaningful outdoor adventures / nature experiences, what the community each has cultivated has taught them, and the one must do experience that any outdoor enthusiast should at least do once.  After the group discussion, we opened up a live Q&A to the audience so that everyone could join in on the fun and ask the guests their own questions. The overall group panel talk was inspirational, impactful, informative, entertaining, and a blast of time. ________________________ Filmed at the Just Trek Podcast 4 Year Anniversary 4.6.24 Watch Youtube version: https://www.youtube.com/watch?v=Iyo5fdGGj4Q We'd like to thank our sponsors: Cotopaxi - https://www.cotopaxi.com/ KEEN - https://www.keenfootwear.com/ 52 Hike Challenge - https://www.52hikechallenge.com/ Parch - https://drinkparch.com/ Juneshine - https://juneshine.com/ Easy Rider - https://drinkeasyrider.co/ Tony's Chocolonely - https://tonyschocolonely.com/us/en Event was in partnership with Happier Camper, Happier Cafe, and Tada Coffee.  Use code “TADAATREK” on https://happiercamper.com/ for an exclusive upgrade to any camper purchase. With this code you receive and choose one of two options 1) Full-shell Gel Coat of any standard color (Mojave Sage, Palms Springs Yellow, Venice Breeze, Topanga Turquoise) valued at $1,500.00 or 2) $1,500.00 of Adaptiv Credit towards a custom made-to-order camper. Follow our guest panelists on instagram www.instagram.com/lovekarlamador,  www.instagram.com/52hikechallenge,  www.instagram.com/hikingguy_com, and  www.instagram.com/adventureswithanjelica Support Just Trek on Patreon www.patreon.com/justtrek Shop Just Trek merch on https://www.justtrek.net/shop View photos from the discussed hikes on https://www.justtrek.net/explore Listen to more podcast episodes on https://www.justtrek.net Want to send me a message? Email me at justtrekofficial@gmail.com or DM on Instagram @just.trek --- Send in a voice message: https://podcasters.spotify.com/pod/show/justtrek/message

Today, we delve into the world of the narrative economy and its profound implications for businesses. Our guest, Kristian Alomá, CEO of Threadline, offers insights into the power of storytelling, branding, and purposeful marketing. I have known Kristian for many years and I am always impressed by the wisdom and insights he brings to strategic business conversations. Is your team doing all it can to build meaningful connections with target audiences in today's dynamic landscape? See what Kristian thinks you should consider as you expand your brand. - Understanding the Narrative Economy: Kristian introduces the concept of the narrative economy, emphasizing the importance of storytelling in branding and marketing. Drawing from his background in psychology, he highlights the parallels between human relationships and brand-consumer connections, stressing the need for authenticity and emotional resonance. - Building Relationships with Brands: Kristian discusses how consumers form relationships with brands, mirroring the dynamics of interpersonal connections. By focusing on enhancing the customer experience and aligning with their values, businesses can foster loyalty and trust, transcending transactional interactions. - Know the Role of Purpose in Branding: Kristian emphasizes the significance of purpose-driven branding in today's market. He shares case studies, including Tony's Chocolonely, to illustrate how brands can align with social causes and advocate for positive change, resonating with socially conscious consumers. - Consider Narrative Design Principles: Kristian explores the core principles of narrative design, a framework rooted in narrative psychology. By understanding and shaping the stories that resonate with their audience, businesses can craft compelling brand narratives that engage and inspire, driving long-term relationships. - Know Trends in Marketing: Kristian reflects on current marketing trends, cautioning against a sole focus on virality over purpose and authenticity. He highlights the evolving expectations of consumers, particularly younger demographics, who prioritize brands that demonstrate social responsibility and ethical practices. Kristian is a seasoned storyteller and strategist who believes in harnessing the power of narrative psychology and social sciences to forge meaningful connections with audiences. Kristian has spent over 20 years enhancing major brands like Harley-Davidson and Coca-Cola and boosting nonprofit outreach with his marketing acumen.His brand strategy firm leverages his PhD in narrative psychology to develop impactful stories that engage stakeholders. A lecturer at the Kellogg SchoolCenter for Nonprofit Management at Northwestern University and author of "Start with the Story," Kristian champions storytelling's role in brand building, especially for nonprofits. Committed to ethical communication, he contributes to the American Psychology Association and B Lab's Marketer's Network. Connect with Kristian: LinkedIn: https://www.linkedin.com/in/kristianaloma/ Book on Amazon: https://www.amazon.com/Start-Story-Brand-Building-Narrative-Economy/dp/1544537379/ref=tmm_pap_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.YLBakXksk8A5MMPV7kuXBjmsP-l5rlzSwBEcMM64oxE.YHNJb5BblzS-UpuS7L4fiPpTucb9GCe9SzpGCQhFD9o&qid=1708439935&sr=8-1 Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/ Twitter: @DisruptiveCEO #digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

It's Easter this weekend, so for the season of chocolate we thought we'd take Shortcuts off the beaten track and look at the world of chocolate production. Where does chocolate come from, and why are prices about to soar? Squiz recommends: Watching: The wonderful John Oliver of Last Week Tonight has his own segment on chocolate, which covers a lot of the same ground but with better jokes… Eating: Tony's Chocolonely is a Dutch brand that was started by a journalist called Teun van de Keuken. He was looking into child labour in the chocolate industry, and he then wanted to prove that he could make delicious, profitable chocolate without child labour.

There's no question that artificial intelligence will have a massive impact on the future of food systems, but it remains to be seen whether it will address or perpetuate inequities. “I think the question is, how's it going to be used in our food system in a way that actually promotes all of the objectives that we want?” said Roy Steiner, senior vice president for the Food Initiative at The Rockefeller Foundation. “Technology tends to be a fairly neutral tool. It multiplies whatever is underneath it. So if we have a completely inequitable system, it will multiply the inequity.”   Steiner spoke with Devex on the sidelines of South by Southwest in Austin, Texas, where conversations focused on the ways technology will transform every aspect of society, including the way the world grows, produces, distributes, supplies, and consumes food. The current food system is detrimental environmentally, socially, and nutritionally, Steiner said, adding that he's hopeful that technological advancements can help the world transition to a more regenerative and equitable system. Listen to the episode to hear more about the future of food systems on Devex @ SXSW, a special edition of our This Week in Global Development podcast. The podcast also features Paul Newnham, executive director of the SDG2 Advocacy Hub, which coordinates global advocacy in support of food system transformation, and Joke Aerts, open chain lead at Tony's Chocolonely, a company on a mission to end modern slavery and illegal child labor in cocoa.

This week on Seasoned, we're spending the hour talking about—and tasting—chocolate. We'll get a history lesson and follow cacao's journey from a bitter drink for wealthy Aztecs to the delicious thing it is today. Plus, if you care about where your food comes from and how it impacts the people who grow and harvest it, as well as the planet, we're recommending four chocolate bars that are certified organic, Fair Trade and Fair for Life. First, you'll meet Benoit Racquet of BE Chocolat in Fairfield. This master chocolatier is not just making artisan chocolates, he's designing a tasting experience. And, we talk with food historian Ramin Ganeshram about the evolution of cacao and chocolate. "So these individuals working with cacao for this world market—for colonizers, for their enslavers and those who'd indentured them—were skilled artisans," Ramin said, "they were agriculturalists, they were food scientists, and people I think don't realize that." Finally, in between bites, Tagan Engel and Westport chocolatier Aarti Khosla recommend ethically made store-bought bars you can feel good about buying. It's a tough job, but somebody's gotta do it. Tagan prefers a tall, thin Theo, and both agree it has a good snap. One of Aarti's top picks is from Tony's Chocolonely, one of the original chocolate makers working toward a 100% exploitation free chocolate. GUESTS: Benoit Racquet: Master chocolatier and co-founder of BE Chocolat in Fairfield, Conn. Ramin Ganeshram: Executive Director of the Westport Museum for History & Culture. She's also a food historian, a professionally trained chef, a journalist and the author of the book, The General's Cook, a novel which tells the story of Hercules Posey, the chef enslaved by President George Washington. Aarti Khosla: Chocolatier/owner of Le Rouge Chocolates by Aarti in Westport, Conn. Chocolate bars you can feel good about buying Tagan and Aarti tasted the following bars during their segment. All are readily available at markets or pharmacies and sell for between $3.00-$6.00. AlterEco (Brown Butter Dark, Organic, Fair Trade) Theo (Cherry Almond, Organic, Fair for Life) Tony's Chocolonely  (Caramel Sea Salt, Fair Trade, Traceable Cocoa Beans) Divine (85% Exquisitely Smooth Dark Chocolate Bar, Fair Trade, Ghanian farmer co-owned) Learn More: Visit the Slave Free Chocolate website.The Fine Chocolate Industry Association is working on a glossary to help define the terms used for ethical and sustainable chocolate. This show was produced by Robyn Doyon-Aitken, Meg Dalton, Tagan Engel, Stephanie Stender, Katrice Claudio, Meg Fitzgerald, and Sabrina Herrera. Join the conversation on Facebook, Twitter, Instagram, and email: seasoned@ctpublic.org. Seasoned is available as a podcast on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, TuneIn, Listen Notes, or wherever you get your podcasts. Subscribe and never miss an episode.Support the show: https://www.wnpr.org/donateSee omnystudio.com/listener for privacy information.

Pete is back on the pod! And he's back with a bang. Or a crack, actually…He joins Marcus and Vish to discuss Kevin De Bruyne's terrifying (and luscious) return to the Premier League, unwelcome news about Salt Bae's meat thermometer, and whether Birmingham City manager Tony Mowbray actually came up with Tony's Chocolonely. We'll get back to you on that one.We also have just enough time to reveal the hard honest truth about E.T. and Mark Clattenburg's imminent new tattoo before Wesley Fofana drives into the studio. Join us!Follow us on Twitter, Instagram, TikTok and YouTube, and email us here: show@footballramble.com.Sign up to the Football Ramble Patreon for ad-free shows for just $5 per month: patreon.com/footballramble.***Please take the time to rate and review us on Apple Podcasts or wherever you get your pods. It means a great deal to the show and will make it easier for other potential listeners to find us. Thanks!*** Hosted on Acast. See acast.com/privacy for more information.

Corinne Fisher discusses the rash of cult documentaries hitting streaming services, the truly sad story of the Mother God founder and her untimely demise, an important pronunciation correction from last weeks episode, Stewart Seldowitz shocking racist tirade at a halal truck driver, the suprisingly positive corporate mission of Tony's Chocolonely, a listener theory that Travis Kelce is Taylor Swifts back door into the black community, the worlds first singer songwriter, the hostage release in Israel and all the ramifications of it, one side claiming incredible treatment of the detainees with the other side claiming horrific brutality against women plus so much more!Original Air Date: 11/28/23Support Our Sponsors!Yo Delta - https://yodelta.com/ - Use promo code GAS for 25% off your order!You can watch Without A Country LIVE for FREE every Tuesday at 7:00pm at GaSDigital.com/live. Once you're there, sign up for GaSDigital.com with promo code WAC to receive a 7 Day FREE TRIAL with access to our entire catalog of archived episodes! On top of that, you'll also have the same access to ALL the other shows that GaS Digital Network has to offer!**PLEASE SUBSCRIBE, RATE & REVIEW ON iTUNES & SUBSCRIBE TO OUR YOUTUBE CHANNEL**WHERE YOU CAN ANNOY US:Corinne Fisher:Twitter: https://twitter.com/PhilanthropyGalInstagram: https://www.instagram.com/philanthropygal/Executive Producer: Mike HarringtonInstagram: https://www.instagram.com/themharrington/Twitter: https://twitter.com/TheMHarringtonEngineer: NatalieInstagram: https://www.instagram.com/nataliedecicco_editsEditor: Rebecca KaplanInstagram: https://www.instagram.com/rebeccatkaplanSpecial Thanks: GaS DigitalInstagram: https://www.instagram.com/gasdigitalTwitter: https://twitter.com/gasdigitalEx-Obama White House Advisor Disturbing Ranthttps://nypost.com/2023/11/21/metro/stuart-seldowitz-harasses-halal-cart-vendor-says-killing-of-4000-palestinian-kids-wasnt-enough/Conscious Holiday ShoppingTony's Chocolonelyhttps://tonyschocolonely.com/us/en/our-mission/our-timelineLove Has Won: The Cult of Mother Godhttps://www.vanityfair.com/hollywood/2023/11/love-has-won-mother-god-cult-amy-carlsonAI Singer – Anna Indianahttps://www.businessinsider.com/ai-artifical-intelligence-musician-anna-indiana-pop-chatgpt-spotify-music-2023-11Main Story ISRAEL Coveragehttps://www.timesofisrael.com/keep-waving-daily-hamas-propaganda-clips-show-freed-hostages-forced-goodbyes/MAINSTREAM US Coveragehttps://www.washingtonpost.com/world/2023/11/25/israel-hamas-rape-sexual-violence/&https://www.cnn.com/2023/11/27/middleeast/russian-israeli-hostage-escaped-hamas-intl/index.htmlAMANDA SEALES Reaction To Coveragehttps://www.instagram.com/reel/C0HRRV9r7CH/VOX Article On Israel Illegally Detaining Palestinianshttps://www.vox.com/world-politics/2023/11/22/23972908/palestinian-prisoners-israel-administrative-detentionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.