On the Mic with Ad Results Media

Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these topics: Programmatic Ad Buying.In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

Best practices have a tendency to rule our life, even if you don't always notice them. There's the best way to load the dishwasher. There's the best way to compose an email. There's the best way to approach an advertising campaign…But what if what we consider to be best practices are actually hindering us? Utilizing a “one size fits all” approach puts a limit on critical thinking and creativity and when it comes to advertising and creator content, what's good for the goose definitely isn't always good for the gander.In this episode of On the Mic, host Lindsay Smith is joined by Creative Director, Tony Carnevale, and Associate Account Director, Andrea Schwarzbach to discuss best practices, when they're appropriate, and when we should toss them out the window.https://www.linkedin.com/pulse/proven-practices-process-stan-garfield/ - Proven Practices Process: Don't call it "best practice"​https://anotheridea.substack.com/p/i-hate-best-practices?showWelcome=true - I Hate Best Practices by Tony Carnevale Hosted on Acast. See acast.com/privacy for more information.

We all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!”In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native Media, to the Podcast Broker, and hosting The Podcast Advertising Playbook, Heather is an absolute specialist in the space.In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with Heather to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify. Hosted on Acast. See acast.com/privacy for more information.

Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on diverse perspectives as advertising. In today's episode, Lindsay and Nate are joined by Ari Diozon, Evan Brown, and Kelsie Utz to discuss the various trajectories that led them to the ad industry, the lessons they've brought with them, and how working in advertising has shaped their careers. Hosted on Acast. See acast.com/privacy for more information.

What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilmes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

Without third-party tools like cookies, advertisers will have to work harder to reach the right audience—or will they? In fact, creators are already in the business of curating highly engaged audiences. And the right brand partnered with the right creator can mean life-changing growth potential for creators and lifelong brand loyalty from their audience. Today, Dave Coulter joins to talk to us about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.For more on our thoughts on the power of creator marketing, check out our AdAge article on future proofing your brand. https://adage.com/article/marketing-news-strategy/futureproof-your-brand-creator-marketing/2424956. Also be sure to check out Daily Driven Exotics on YouTube! https://www.youtube.com/c/DailyDrivenExotics Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Like it or not, Google promises its third-party trackers are going away… Eventually. And while the exact moment of the browser cookie's demise is a bit up in the air, its impact on advertising is already undeniable. Will the impending Cookiepocalypse™ be the end of advertising as we know it? Not likely. Still, brands can and should start preparing now, while it's still possible to see the cookie jar as half-full. Today, we're joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.For more on our thoughts on the power of creator marketing, check out our AdAge article on future proofing your brand. https://adage.com/article/marketing-news-strategy/futureproof-your-brand-creator-marketing/2424956 Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Which is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes.In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy. Spoiler alert: there are no simple answers. But the data paints an incredibly useful picture for those of us who have been hungry for more data on the relative effectiveness of podcast ads.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

When you think about chart-topping social media content in 2022, you probably picture viral dances or remixed memes. Madeline Mann breaks out of those boxes. After creating a successful YouTube channel at Self Made Millennial, she's continued to find success with short-form video on TikTok and beyond. Her secret? Drawing from her HR background to fill a niche for career-focused coaching from a recruiters POV. Today, she joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.For more information on Madeline and Self Made Millennial, visit madelinemann.com or give her a follow on LinkedIn and YouTube.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog!. You can also follow us on LinkedIn, Twitter, and Instagram. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

The sports podcast. The genre is all encompassing with topics ranging from football, baseball, and soccer to the more niche areas of bocce ball, darts, and eSports. Hosts come from all backgrounds including players, coaches, fans, and comedians. The sports genre also has some of the oldest podcasts in the business, dating back to 2004 when the word "podcast" was first coined.In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nate Spell are joined by ARM's Senior Copywriter, avid sports fan, and friend of the pod, Evan Brown, as he takes us on a deep dive into the history of the sports genre and the powerhouse player it can be in any brands marketing campaign. For more information on Ad Results Media, visit us at adresultsmedia.com.For a full transcript of this episode, visit our blog.To stay up to date on ARM happenings, be sure to follow us on LinkedIn, Instagram, and Twitter. See acast.com/privacy for privacy and opt-out information.

VidCon is where today's hottest creators, industry leaders, and fans converge in one place. This years event, held in Anaheim, California brought together members of the creator economy to discuss current trends, the rise of short form video, the power of authenticity, and more. In this episode, Nathan Spell and Lindsay Smith sit down with some of ARM's agency leaders to discuss key takeaways and memorable moments from the creator event of the year.Weren't able to attend VidCon this year? You can catch creator talks and key notes on their YouTube page located here: https://www.youtube.com/user/vidcon/videos See acast.com/privacy for privacy and opt-out information.

It's an exciting time for podcasting and we continue to see explosive growth throughout the industry. Acquisitions are being made, new hosts are being announced, creators are bringing new, insightful, and joyful stories to the space, and adtech is bigger than ever. With the first half of 2022 behind us, we wanted to take a look at some of the big moves being made in the space. In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Smith sit down with Bryan Barletta of Sounds Profitable to chat through the changes and upcoming predictions of adtech.

When it comes to Host Read Ads vs. Pre-Recorded Ad Spots the question is...which is better? Here at Ad Results Media, we believe that each variation of an audio ad read holds it's own strengths and when run in tandem, creates a dynamic duo of opportunity. In this episode of On the Mic with Ad Results Media, hosts Lindsay Smith and Nathan Spell welcome Creative Operations Specialist, Brit Garcia, onto the show to discuss the variations of an ad read and the creative that goes into pulling them all together.

If you're on the internet, then you probably experience at least one viral moment each day. Home videos, TikToks, and YouTube shorts go viral all the time...but can a podcast go viral? What exactly goes into going viral? And can virality be formulated? In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nathan Spell sit down with Creative Director, Tony Carnevale and Copywriter, Molly Holmes, to discuss exactly what going viral means and the methods behind it. 

I'm sure if you sat down and thought about it, you could probably think of at least one viral ad that you've seen in your lifetime. Maybe it's the Budweiser Frogs, maybe it's the Old Spice Man on a Horse, or how about the Always #LikeAGirl campaign? Ads are constantly going viral for various reasons, but is there a secret behind virality? In this first episode in our Going Viral series, Lindsay Smith and Nathan Spell welcome Ari Diozon onto the show to talk about, and react to, recent viral ads.

Have you ever considered that your outside hobbies or activities could actually influence the way you work? In this episode of On the Mic with Ad Results Media, Nate Spell and Lindsay Smith are joined by ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon to chat through their out-of-work hobbies and how they bring creativity into the workplace.

The day is finally here! In this episode of On the Mic, Senior Copywriter, Evan Brown, unveils the final musical selections for OTM. Will Nathan and Lindsay be impressed with his final pieces? Tune in to hear the future of On the Mic in this Music in Podcasting finale. 

Lindsay and Nate are back again with Evan Brown as we discuss what the new theme song for On the Mic could look like. Will Evan be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and theremin make an appearance in the new episode? Pull up a seat and take a listen to Part 2 of On the Mic's Music in Podcasting series.

Have you ever thought about the impact that music has on podcasts? In this episode of On the Mic with Ad Results Media, co-hosts Lindsay Smith and Nathan Spell work with Senior Copywriter Evan Brown, to discuss the nuance of music in the podcasting space. Together they review multiple podcast openers and collaborate on what the new sound of On the Mic might be.

What do Roblox, YouTube, and TikTok have in common? They're all brought together by YouTuber, MeganPlays! In this episode of On the Mic with Ad Results Media, Lindsay Smith sits down with Megan to talk through building your audience on YouTube, how to choose the proper advertisers for your audience, as well as to answer the question: What exactly is Roblox?

On the Mic is back and ready to kickoff 2022 with an in-depth creative interview with the hilarious TikTok and Youtube family, The McFarlands. Touted as "Your mother's favorite TikTok page" The McFarland family didn't waste any time gaining millions of followers from their viral TikTok skits.  In this episode we break down the creation of TikTok content, how to deliver a successful branded ad, and what it means to just have fun with your family.

In this special episode of On the Mic with Ad Results Media, join Jon Favreau, host of POD Save America, Senior Vice President of Marketing at Stamps.com, Mark Krojansky, and Ad Results Media's CRO, Steven Shanks, as they dive into the special relationship between Crooked Media and Stamps.com. You'll also learn about the power of authentic, brand endorsements and how they're driving massive customer growth.

We've all had to negotiate at one point in our lives, but media negotiations, especially in the the audio advertising world, take a certain level of finesse. In this episode of On the Mic with Ad Results Media, our team sits down to discuss the secret sauce behind negotiating in the audio space.

True crime stories are often times more than stories about murder and other horrific acts, and the hosts of True Crime Obsessed are sure to include all facets of true crime in their hilarious podcast. In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell are joined by TCO hosts, Patrick Hinds and Gillian Pensavalle as they discuss the origins of True Crime Obsessed, what documentaries to cover, and the WHY behind true crime.

Investigative journalist and host of Park Predators, CounterClock, and Dark Arenas, Delia D'Ambra, is no stranger to the true crime genre. Throughout her years in podcasting, Delia has worked behind the scenes as a researcher, producer, and host, and has covered countless stories for her listeners and fans. Lindsay Boyd and Nathan Spell were thrilled to get the chance to sit down with Delia and discuss her process, what she's learned throughout the years, and her reasoning behind why we love true crime.

As marketers begin to expand their definition of influencers to those beyond Instagrammers and TikTokers – the time is ripe to explore the similarities that podcasters have with social influencers and how to leverage them as an integral part of an influencer strategy.  

Why do we love stories of true crime? Is it the fear? Is it the thrill? Or is it the feeling of "what if" that these stories often times elicit? In this episode of On the Mic with Ad Results Media, Lindsay Boyd walks Nathan Spell through the science behind why we're obsessed with true crime.

Have you ever wondered how podcasting came to be? Where did this medium suddenly spring from and what exactly was it that launched it to success? In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell take what they have learned throughout their research and outline the timeline of podcasting from 2000 to 2021.

Have you been interested in learning more about podcast ad tech but didn't know where to start? Bryan Barletta of "Sounds Profitable" is here to help break down those barriers and make the technical details accessible to everyone.On this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Bryan to discuss the ins and outs of the ad technology space.

Representation. Inclusion. Equity. Liberation. Solidarity. Is your organization creating spaces where these important conversations can happen? In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell share space with Ad Results Media's SEEN Committee, a working group created to create, plan, and implement initiatives surrounding difference and inclusion in the workplace.

From Kobe Bryant to Simon Sinek, Jordan Harbinger is no stranger to conducting guest interviews, and he knows a thing or two about people, building relationships, and personal networks.In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Jordan to talk podcasting, starting over, and not getting caught up in the "tit for tat".

On November 20th, Steven Shanks, Partner and CRO at Ad Results Media, sat down with Kevin Welsh, Senior Marketing Manager at Molson Coors, to discuss the power of podcasting and the various ways Molson Coors works to actively engage with their audience.If you missed our webinar, or simply want to tune in again, this special rebroadcast episode of On the Mic is the one for you.

As VP of Podcasting at Macmillan Publishers, Kathy Doyle knows a thing or two about the podcasting industry. From creative concepting to podcasting strategy, she oversees some of the most interesting ideas in the podcasting world.In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell sit down with Kathy to discuss her journey into podcasting, being a woman in the industry, and one of Macmillan's newest projects, "Driving the Green Book".

As creatives, it can be difficult to move from all the ideas, to good ideas, to truly great ideas. And that's where creative concepting comes in. In this final episode of The Anatomy of an Ad, Nathan Spell and Lindsay Boyd will discuss how to dive into ad generation and the tools needed to go from "just okay" to "show stopping".

What is the one, powerful tool that is essential to developing lasting advertising ideas? The answer: Strategy. Without strategy, it's virtually impossible to connect your brand to your target audience, and connecting brands is what great advertising is all about!  In episode two of our study of The Anatomy of an Ad, Nathan Spell continues guiding us on our journey through the definition of strategy, what separates good strategy from bad strategy, and some of the strategies behind famous ad campaigns.

What are the basics of creative strategy? Whether you're a seasoned professional or just starting out in the advertising world, understanding the fundamentals is paramount to success.In episode one of our latest series focusing on the anatomy of an ad, Senior Copywriter, Nathan Spell, will guide us through creative strategy and defining "brands".

In the third and final installment of our Women In Podcasting series, On the Mic with Ad Results Media is thrilled to sit down with Clio De La Llave, Nadine Robinson, and Madison Catania of Podcast Nation. During this conversation we discuss their journey into podcasting, the launch of a new agency, podcasting being akin to influencers, and the representation of women in the podcasting space.

Tracking podcast data can be difficult. In the past, advertisers have relied heavily on promo codes, vanity URLs, and surveys, and even then, the data would often be skewed leaving advertisers to wonder "Why?"In this episode of On the Mic with Ad Results Media, host Lindsay Boyd sits down with Ad Results Media's very own Andrea Schwarzbach as we chat with Podsights Founder and serial entrepreneur, Sean Creeley. During this conversation we break down the history of Podsights, the importance of podcast attribution, and what the future holds.

Dirty John. Dr. Death. Dying for Sex.These are just a few of the hit shows that make up Wondery's extensive library.  And that library wouldn't be complete without the talent and knowledge of women.  Known as one of the top players in the podcasting space, On the Mic with Ad Results Media is delighted to sit down with Wondery's Vice President of Brand Partnerships, Cristina Haro, and VP of New Series, Stephanie Jenz, as we continue on with Part 2 of our Women In Podcasting series.

Boasting over 90 million downloads since it's launch in 2015, LadyGang has become one of the most popular podcasts for women. Launched with the intention to help women feel less alone, the LadyGang has experienced success across the board with their New York Times best-selling book, clothing line, and of course, hit podcast.In this episode of On the Mic with Ad Results Media, we are excited to launch our "Women in Podcasting" series as we sit down with the ladies of LadyGang to discuss industry challenges, wins, and the changes they hope to see in the industry.

As we continue our discussion on the importance of work culture, especially during the time of COVID-19, On the Mic decided to take a moment to sit down and speak with our committee heads and get their take on the changes experienced within Ad Results Media since launching employee focused, committee initiatives. These conversations will focus on initiatives including inclusivity, diversity, social engagement, and wellness.  

Across time zones, cities, offices, and working from home, work culture is more important now than ever. In these profound times, we want to ensure that our strength remains intact, and that starts with our foundation.In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell host a round table discussion which dives into the changes that have been made to our work culture over the years, as well as the effects felt by our team members both personally and professionally.

Human Resources departments around the world have been hard at work behind the scenes for months now as the Coronavirus snakes it way through businesses large and small. Here at Ad Results Media, we work to ensure that the culture and health of our staff are top priority. In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Ad Results Media's HR Director, Ceena Babukutty, to discuss culture, values, and the changes made during COVID-19.

In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Larry Goldberg from Cadence13 to discuss the impact of Coronavirus and the upcoming Presidential election on audio advertising the podcasting space.

The Coronavirus has truly touched every part of our lives from the personal to the professional. On this episode of On the Mic with Ad Results Media, Ad Results partners Marshall Williams and Russell Lindley join Nathan Spell and Lindsay Boyd to discuss the changes that are being made in the audio advertising space, as well as the impacts we're all feeling.

Have you ever stopped and wondered what exactly makes you hit that skip button during an ad? What is the difference between a compelling read that makes you immediately check out a product, and an ad that leaves you feeling "meh" about the whole thing?In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd dive into the creation of a great ad. With mock ads performed by several of our talented voice actors, the team dives into the breakdown of what makes an ad rock and what makes an ad a not.

So you've planned, researched, written, reworked, practiced, and recorded. The final steps to perfecting your podcast now lie in editing and mixing.In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Boyd sit down with our editor, Freddy Trejo, to discuss his editing process and to experience the auditory differences involved.

Time moves quickly and you never know when things will change. In this episode of On the Mic with Ad Results Media, our team discusses the importance of preparation when setting up your podcast. From content calendars to editing to direction, you have to be prepared for whatever life throws at you.

So your content is great, but what about your sound? In this episode of On the Mic, Host Lindsay Boyd, and Editor Freddy Trejo discuss the importance of ensuring the proper equipment and setup when launching your podcast and ways to improve your listeners experience.