Podcasts about ad results media

“Because obviously, a 30, 60, or 90-second ad could be effective, but [branded podcasts] are more of a longer-term strategy of building a community around that like specific program.”  In the third installment of our Live at SXSW series, Heather is joined by Camille Laurente from Hueman Group Media and Michael Kropko from Ad Results Media.  First, Camille gives listeners a crash course on branded podcasts. She and Heather discuss:  The importance of trust when creating a branded podcast  How to make branded podcasts sound more human and less corporate  Next, at around 14 minutes, Michael shares his insights from being a part of Ad Results, one of the largest podcast ad buyers in the space. Tune in to hear:  Why they consider triangulation to be the gold standard  Different approaches to simulcasting and ‘vodcasts'  How to reach someone across different forms of media  Whether or not advertisers are buying both audio and video ______________________________________ More of a visual person? Watch this episode on YouTube.  Ready to learn more? Check out our blog for more podcast advertising tips.  If you get value from the content, please consider subscribing and leaving a review! You can also follow us on social Twitter - @truenativemedia Instagram - @truenativemedia YouTube - Heather Osgood LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  

Here's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of dollars in false bids last week, BBC to potentially run ads on podcasts accessed on third-party platforms in the UK, Spotify is launching a new Ad Studio product, and TikTok's podcast boom might be a bust. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of dollars in false bids last week, BBC to potentially run ads on podcasts accessed on third-party platforms in the UK, Spotify is launching a new Ad Studio product, and TikTok's podcast boom might be a bust. Find links to every article mentioned and the full write-up here on Sounds Profitable.

We interview Evan Prodromou on ActivityPub - and catch up with Gretchen Smith from Ad Results Media about ARM Pro.James also helpfully wades into the "preloading audio" argument that's consumed podcastindex.social over the last week.Support the showConnect With Us: Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @joinpodfans Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

Lo que está cambiando el podcasting y el marketing digital:-Adobe presenta el Project Music GenAI Control con IA generativa para crear y editar audio.-X prueba espacios de video en vivo para un grupo de personas.-Estudio revela que los oyentes urbanos dedican más del doble de su tiempo de audio diario a pódcast que los oyentes rurales.-Ad Results Media lanza una nueva herramienta de compra de audiencia.-Realizan con éxito la primera edición del Audio Day PARIX.Pódcast recomendadoConspiración a la mesa. Un espacio en el que se abordan todo tipo de teorías conspirativas y se analizan sus principales puntos para que el oyente decida si creer en ellas o no.Patrocinadores: ¡Comienza, crece, sigue y gana con tu podcast en un solo lugar! Descubre la forma más fácil de iniciar, hacer crecer, rastrear y monetizar tu contenido con RSS.com.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter “ de Via Podcast.

Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform. Find the links to every article mentioned and the full write-up here on our site.

Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform. Find the links to every article mentioned and the full write-up here on our site.

Here's what you need to know for today in the business of podcasting: Apple's New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre BouvardTriton Digital US Podcast Report 2023Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra AlterThe Results Are In: Here's What Americans Streamed in 2023 by John KoblinAmazon rolls out ads on Prime Video by Jasmine Sheena…as for the rest of the news: Ari Paparo interviews Spotify's Per Sandell to discuss the company's targeting and adtech, Linkfire announces Engaged Listeners metric for Apple Podcasts, branded podcast production Pop by Pacific Content launches, and MediaPost interviews Ad Results Media's Gretchen Smith about podcast advertising.

Here's what you need to know for today in the business of podcasting: Apple's New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre BouvardTriton Digital US Podcast Report 2023Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra AlterThe Results Are In: Here's What Americans Streamed in 2023 by John KoblinAmazon rolls out ads on Prime Video by Jasmine Sheena…as for the rest of the news: Ari Paparo interviews Spotify's Per Sandell to discuss the company's targeting and adtech, Linkfire announces Engaged Listeners metric for Apple Podcasts, branded podcast production Pop by Pacific Content launches, and MediaPost interviews Ad Results Media's Gretchen Smith about podcast advertising.

Ad Results Mediaがポッドキャスト広告について、エピソードに挿入するミッドロール広告の最適な本数についての調査結果を発表しました。今日はこのニュースを紹介します。

On this episode of The Sonic Truth, Kurt Kaufer of Ad Results Media joins Veritonic's Kristin Charron for an insightful and thought provoking discussion around all things audio including measurement and attribution, predictions, and more. Download transcript The post Measuring Success in Audio with Kurt Kaufer of Ad Results Media appeared first on The Sonic Truth.

In the second episode of Business of Sound, presented by Glassbox Media, Chief Strategy Officer Chris Whitman sits down with Gretchen Smith, VP of Media at Ad Results Media, to discuss the ins and outs of the podcast advertising business. They cover topics such as how to match brands with the right podcasts and audiences, notable trends in the industry, the role of data and analytics, and the future of programmatic advertising as it relates to the podcast business. Tune in for actionable advice and insights on how to make your podcast campaigns more successful. Remember to leave a five-star rating and subscribe to the show! Follow Glassbox Media on Instagram and LinkedIn. Follow Gretchen on LinkedIn. --- Send in a voice message: https://podcasters.spotify.com/pod/show/glassbox-media/message

Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these topics: Programmatic Ad Buying.In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

We all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!”In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native Media, to the Podcast Broker, and hosting The Podcast Advertising Playbook, Heather is an absolute specialist in the space.In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with Heather to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify. Hosted on Acast. See acast.com/privacy for more information.

What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilmes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

Without third-party tools like cookies, advertisers will have to work harder to reach the right audience—or will they? In fact, creators are already in the business of curating highly engaged audiences. And the right brand partnered with the right creator can mean life-changing growth potential for creators and lifelong brand loyalty from their audience. Today, Dave Coulter joins to talk to us about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.For more on our thoughts on the power of creator marketing, check out our AdAge article on future proofing your brand. https://adage.com/article/marketing-news-strategy/futureproof-your-brand-creator-marketing/2424956. Also be sure to check out Daily Driven Exotics on YouTube! https://www.youtube.com/c/DailyDrivenExotics Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Like it or not, Google promises its third-party trackers are going away… Eventually. And while the exact moment of the browser cookie's demise is a bit up in the air, its impact on advertising is already undeniable. Will the impending Cookiepocalypse™ be the end of advertising as we know it? Not likely. Still, brands can and should start preparing now, while it's still possible to see the cookie jar as half-full. Today, we're joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.For more on our thoughts on the power of creator marketing, check out our AdAge article on future proofing your brand. https://adage.com/article/marketing-news-strategy/futureproof-your-brand-creator-marketing/2424956 Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Which is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes.In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy. Spoiler alert: there are no simple answers. But the data paints an incredibly useful picture for those of us who have been hungry for more data on the relative effectiveness of podcast ads.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

When you think about chart-topping social media content in 2022, you probably picture viral dances or remixed memes. Madeline Mann breaks out of those boxes. After creating a successful YouTube channel at Self Made Millennial, she's continued to find success with short-form video on TikTok and beyond. Her secret? Drawing from her HR background to fill a niche for career-focused coaching from a recruiters POV. Today, she joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.For more information on Madeline and Self Made Millennial, visit madelinemann.com or give her a follow on LinkedIn and YouTube.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog!. You can also follow us on LinkedIn, Twitter, and Instagram. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

The sports podcast. The genre is all encompassing with topics ranging from football, baseball, and soccer to the more niche areas of bocce ball, darts, and eSports. Hosts come from all backgrounds including players, coaches, fans, and comedians. The sports genre also has some of the oldest podcasts in the business, dating back to 2004 when the word "podcast" was first coined.In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nate Spell are joined by ARM's Senior Copywriter, avid sports fan, and friend of the pod, Evan Brown, as he takes us on a deep dive into the history of the sports genre and the powerhouse player it can be in any brands marketing campaign. For more information on Ad Results Media, visit us at adresultsmedia.com.For a full transcript of this episode, visit our blog.To stay up to date on ARM happenings, be sure to follow us on LinkedIn, Instagram, and Twitter. See acast.com/privacy for privacy and opt-out information.

It's an exciting time for podcasting and we continue to see explosive growth throughout the industry. Acquisitions are being made, new hosts are being announced, creators are bringing new, insightful, and joyful stories to the space, and adtech is bigger than ever. With the first half of 2022 behind us, we wanted to take a look at some of the big moves being made in the space. In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Smith sit down with Bryan Barletta of Sounds Profitable to chat through the changes and upcoming predictions of adtech.

When it comes to Host Read Ads vs. Pre-Recorded Ad Spots the question is...which is better? Here at Ad Results Media, we believe that each variation of an audio ad read holds it's own strengths and when run in tandem, creates a dynamic duo of opportunity. In this episode of On the Mic with Ad Results Media, hosts Lindsay Smith and Nathan Spell welcome Creative Operations Specialist, Brit Garcia, onto the show to discuss the variations of an ad read and the creative that goes into pulling them all together.

If you're on the internet, then you probably experience at least one viral moment each day. Home videos, TikToks, and YouTube shorts go viral all the time...but can a podcast go viral? What exactly goes into going viral? And can virality be formulated? In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nathan Spell sit down with Creative Director, Tony Carnevale and Copywriter, Molly Holmes, to discuss exactly what going viral means and the methods behind it. 

I loved chatting with Lindsay Smith from Ad Results about working with their clients on brand suitability, otherwise known as brand safety. "We like to focus on the term suitability because, as an agency, we don't want to deem what shows are safe or unsafe. Instead, we want to match brands with suitable shows for their core values." Lindsay shares her process for monitoring ad-reads and working with podcasts and clients to create high-quality ads that convert. We also talk about how brands have different suitability floors and how it's essential to recognize and cater to those differences to find success. We also address the rise of dynamic insertion and how that affects brand safety or suitability. To learn more about Ad Results, visit the website: https://www.adresultsmedia.com/ Connect with Lindsay on LinkedIn: https://www.linkedin.com/in/lindsay-smith-678410165/ Connect with Heather on LinkedIn: https://www.linkedin.com/in/podcastadvertising/ If you are interested in advertising on our independent shows, please reach out to us at https://truenativemedia.com If you enjoy the content, please consider subscribing!

Have you ever considered that your outside hobbies or activities could actually influence the way you work? In this episode of On the Mic with Ad Results Media, Nate Spell and Lindsay Smith are joined by ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon to chat through their out-of-work hobbies and how they bring creativity into the workplace.

This Week On The Download:  the IAB cites digital audio as the fastest-growing digital ad sector, Anchor language update embraces global podcasting, and Adweek launched their own podcast network. Let's get started. Good news for those in the world of digital advertising: your efforts are working extremely well, according to the International Advertising Board. On Tuesday the IAB published an article titled “Digital Advertising Soared 35% to 189 Billion in 2021, according to the IAB Internet Advertising Revenue Report.    Not the catchiest of headlines, but the article is full of good news.    “The growth is consistent with a recent study from Harvard Business School, commissioned by IAB, which showed the internet economy has grown seven times faster than the U.S. economy over the past four years and now accounts for 12% of the U.S. GDP.” Digital advertising in general might be up, but there's a tiny bit of news for the world of podcasting. Digital video, social media, and search revenue are all trending upward but digital audio has outpaced them all. According to one of the IAB's highlights, digital audio took home the highest year over year growth at 57.9%, totaling $4.9 billion.  There's a lot changing in the world of advertising. Both this and previous episodes cover the small evolutions required to adapt to new tech, legislation, and industry standards. Despite it all, podcasts are still bringing in the money.    One of the big-picture stories we've been following on The Download for months is that of podcasting as a global medium, not just something for English-speaking markets. The biggest news on that front was posted last Thursday on the official blog of Spotify's podcast hosting platform Anchor. As of Thursday, Anchor web supports thirty five languages. “One of our biggest goals is to ensure that creators everywhere have access to all the robust tools and features Anchor has to offer. And while creators around the world have been able to record, host, and grow their podcast on our platform, Anchor on web hasn't always been available to everyone in their native language.” As podcasting grows its infrastructure needs to grow with it. Localizing websites built for a different language is difficult under the best conditions. A major player in the podcasting industry allowing sites built on their service to be built in the native language of thirty five languages is a big step forward in supporting a world where the idea of a podcast does not automatically default to something produced in English.   On Tuesday Al Mannarino, writing for the Adweek blog, announced Adweek has leveled up their podcasting capabilities with the help of Acast.    “We are excited to announce the launch of the Adweek Podcast Network, the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about.”    The new network is planned to feature twelve podcasts, featuring five new creations, four existing Adweek shows, and three pre-existing podcasts from Adweek partners.    “Through our partnership with Acast, the world's leading independent podcast hosting platform, we'll make sense of trends, tackle pressing challenges, and share top-tier insight to help you level up your career, creativity and strategy.”    Adweek joins an ever-growing group of media outlets, organizations, and others who're capitalizing on the inherent cross-promotional capabilities of a network. More content, more inventory, and a shiny new delivery vehicle for their existing ad sales team. What's not to love?   A changing of the guard is happening at Ad Results Media. On Tuesday Business Wire reported ARM CEO Marshall Williams is stepping down from his position. Chief revenue officer Steven Shanks and chief operations officer Michael Kropko are slated to replace Williams as co-CEOs.    Williams' replacements aren't newcomers to the industry, either. New co-CEO Steven Shanks laid out his bone fides:   ““I'm honored to have had the opportunity to learn from Marshall for the last decade. I've enjoyed purchasing some of the first podcast ads, negotiating some of the largest buys in the history of podcasting, developing 360-degree integrated ad concepts, building sponsorships from the ground up, and ultimately fueling the industry up to $2 billion in ad revenue. I'm thrilled to work with our team to further innovate and deliver performance for our clients.”    While ARM looks to the future with two new CEOs and a former as chairman, it's worth acknowledging William's contribution over two and a half decades. ARM has played a big part in the growth of podcast advertising and Williams' involvement was easily a large influence in how Podsights became the success they are.   The Download has covered multiple articles about upcoming privacy changes on larger platforms and how they'll affect advertising. On Monday Lara O'Reilly, writing for Insider, published an article showing projections on just how much some of the biggest ad buyers stand to lose from Apple's App Tracking Transparency update.  “The fallout from Apple's major privacy update is expected to continue well past the first year of its rollout, with a new analysis estimating the change could dent Meta, YouTube, Snap, and Twitter's revenues by almost $16 billion in total this year.”    Facebook parent company Meta is projected to take the biggest hit with a revenue impact of 9.7 %, just edging out Snapchat owner Snap's 9.6% loss. Though, where Snap is losing just under $550 million, Meta stands to lose $12.8 billion. “The change forced many advertisers to reassess their marketing and shift spend into channels that are less reliant on Apple's tracking identifier, such as offline advertising or Apple's own search ad products.” This humble podcast news aggregation podcast wishes to point out podcast ads are a pre-existing channel that are in no way reliant on Apple's tracking identifier.    On the February 10th episode of The Download we covered an Ashley Carman op-ed in Hot Pod that highlighted Facebook's apparent lack of interest in a push into podcasting, a move the company had seemed to be quite vocal about.  Carman is back, and the news isn't looking good for podcasters who favor their grandparent's favorite social media platform. In an article for Bloomberg, Carman's new headline reads “Facebook is Pulling Back from Its Foray Into Podcasting.”    “A spokesperson for Facebook said the company is still working on podcasts even as it's accelerating work on priority features like Reels and Feed. The company is seeing good engagement for its audio products, according to the spokesperson, who declined to provide specifics.” Meta's focus appears to be firmly directed towards plans to build a shortform video platform to compete with TikTok and building out their virtual reality hangout space Metaverse, where users can have meetings and buy NFTs. Meanwhile, the proposed projects to get Facebook-exclusive podcasting have been left to die on the vine.  Carman's reporting reveals multiple contractors who'd been brought on to create content for both Facebook's podcasting arm and their social audio platform have not had their contracts renewed. Facebook sponsored Podcast Movement last August, yet was absent from Podcast Movement Evolutions last month. Still, not all hope is lost. Carman's report ends with anecdotal evidence that might suggest there's still a use-case for podcasting on Facebook.    “But even Facebook's limited podcasting efforts have been a source of growth for some content providers. TYT Network, which produces political programming, said Facebook is its second-most-popular listening platform after Apple Podcasts.”  Finally, it's time for our semi-regular roundup of articles that didn't make it into today's episode, but are still worth working into your weekend reading.    The first title: Ariel Shapiro Joins The Verge as Lead Reporter for Hot Pod by Aude White   And finally: What I Learned Teaching a NYU Course About Podcasting by Steven Goldstein. As always, the links to every article mentioned on an episode of The Download can be found in the episode details.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

Hoy: el IAB cita el audio digital como el sector de publicidad digital con el crecimiento más rápido, una actualización de lenguaje en Anchor abraza el podcasting global y la editorial, Adweek, lanza su propia red de podcasts. Hay buenísimas noticias para los que están en la publicidad digital : sus esfuerzos están valiendo la pena, según el International Advertising Board. El martes, la compañía publicó un artículo titulado: Digital Advertising Soared 35% to 189 billion in 2021. Es decir que la publicidad digital en los EE.UU. se disparó un 35 por ciento, un aumento a 189 mil millones de dólares en el año 2021, según el informe llamado, IAB Internet Advertising Revenue Report El artículo está lleno de buenas noticias. Citando a la publicación, “el crecimiento es coherente con un estudio recientemente realizado por el Harvard Business School, y patrocinado por IAB, que mostró que la economía de internet ha crecido siete veces más rápido que la economía de los EE.UU. en los últimos cuatro años y ahora representa el 12 por ciento del producto interno bruto, o sea el GDP de los EE.UU.” Que la publicidad digital en general está en aumento no es todo, también hay algunas noticias para el mundo de los podcasts. Los ingresos por video digital, redes sociales y búsquedas tienen una tendencia hacia arriba, pero el AUDIO digital los ha superado a todos. Según un hallazgo del informe de IAB, el audio digital se lleva el trofeo por el mayor crecimiento interanual con un 57,9 %, un aumento a cuatro mil novecientos millones de dólares estadounidenses en ingresos Hay muchos cambios en el mundo de la publicidad. Este episodio al igual que los anteriores cubren las pequeñas evoluciones necesarias para adaptarse a la nueva tecnología, la legislación y los estándares de la industria. A pesar de todo, los podcasts siguen generando dinero. Una de las historias importantes que hemos estado siguiendo en la descarga es la del podcasting como un medio global, no solo algo para los mercados de habla inglés. La noticia más importante en ese frente se publicó el jueves pasado en el blog oficial de Anchor, la plataforma de alojamiento de podcasts de Spotify. A partir del jueves, Anchor web es compatible con treinta y cinco idiomas. En palabras de la empresa, “Uno de nuestros mayores objetivos es garantizar que los creadores de todo el mundo tengan acceso a todas las herramientas y características robustas que Anchor tiene para ofrecer. Y aunque los creadores de todo el mundo han podido grabar, alojar y hacer crecer su podcast en nuestra plataforma, Anchor en la web no siempre ha estado disponible para todos en su idioma nativo” A medida que crezca el podcasting, su infraestructura necesitará crecer también. La localización de sitios web creados para un idioma diferente es difícil en las mejores condiciones. Un protagonista importante en la industria de los podcasts que permite que los sitios creados en su servicio se construyan en el idioma nativo de treinta y cinco idiomas es un gran paso adelante para apoyar la visión de un mundo donde un podcast se asocia como algo que es producido en más allá del inglés. El martes, Al Mannarino, en el blog de Adweek, anunció que la empresa ha mejorado sus capacidades de podcasting con la ayuda de Acast. “estamos emocionados de anunciar el lanzamiento de Adweek Podcast Network, la primera red de podcasts para profesionales de la publicidad y el marketing, brand enthusiasts y cualquiera que tenga curiosidad sobre qué fue ese anuncio que vieron” Está previsto que la nueva red presente doce podcasts, con cinco creaciones nuevas, cuatro programas de Adweek existentes y tres podcasts preexistentes de socios de Adweek. “A través de nuestra asociación con Acast, la independiente plataforma de alojamiento de podcasts líder mundial, entenderemos las tendencias, enfrentáremos desafíos urgentes y compartiremos percepción de primer nivel para ayudar otros a mejorar su carrera, creatividad y estrategia”. Adweek se une a un grupo cada vez más grande de medios de comunicación, organizaciones y otros que están tomando ventaja de las capacidades de promoción cruzada que viene inherentemente con una red. Más contenido, más inventario y un nuevo vehículo reluciente de entrega para su equipo de ventas de publicidad. ¿Qué más se necesita? Está ocurriendo un cambio de liderazgo en Ad Results Media. El martes, la editorial, Business Wire, informó que el director ejecutivo de Ad Results, Marshall Williams, dejará su cargo. El director de ingresos, Steven Shanks, y el director de operaciones, Michael Kropko, reemplazarán a Williams como codirectores ejecutivos. Los sustitutos de Williams tampoco son recién llegados a la industria. El nuevo codirector Steven Shanks expuso su agradecimiento y visión: “Me siento honrado de haber tenido la oportunidad de aprender de Marshall durante la última década. Disfruté comprando algunos de los primeros anuncios de podcasts, negociando algunas de las compras más grandes en la historia de los podcasts, desarrollando conceptos de anuncios integrados de 360 ​​grados, creando patrocinios desde cero y, en última instancia, impulsando la industria hasta dos mil millones de dólares en ingresos. Estoy encantado de trabajar con nuestro equipo para seguir innovando y ofreciendo desempeño para nuestros clientes”. Aunque Ad Results Media mira hacia el futuro con dos nuevos directores ejecutivos y un ex presidente, vale la pena reconocer la contribución de William durante dos décadas y media. La empresa ha protagonizado importantemente el crecimiento de la publicidad de podcasts y la participación de Williams fue claramente una gran influencia en cómo Podsights, la plataforma de medición, se convirtió en el éxito que es. La Descarga ha cubierto los próximos cambios de privacidad en plataformas más grandes y cómo estos cambios afectarán la publicidad. El lunes, Lara O'Reilly, en la editorial, Insider, publicó un artículo que muestra pronósticos sobre cuánto pueden perder algunos de los mayores compradores de anuncios con la actualización de Apple para un rastreo transparente en aplicaciones. “Se espera que las consecuencias de la importante actualización de privacidad de Apple continúen mucho más allá del primer año de su lanzamiento, con un nuevo análisis que estima que el cambio podría afectar los ingresos de Meta, YouTube, Snap y Twitter en casi 16 mil millones de dólares estadounidenses en total este año” Está previsto que la empresa matriz de Facebook, Meta, reciba el mayor golpe con un impacto en los ingresos del 9,7 por ciento, superando por poquito la pérdida del 9,6 por ciento del propietario de Snapchat, Snap. Sin embargo, donde Snap está perdiendo poco menos de 550 millones de dólares, Meta podría perder 12 mil ochocientos billones de dólares. “El cambio obligó a muchos anunciantes a reevaluar su marketing y cambiar sus gastos a canales que dependen menos del identificador de rastreo de Apple, como la publicidad fuera de línea o los propios productos de anuncios de búsqueda de Apple” En la descarga queremos mencionar que los anuncios de podcasts son un canal preexistente que de ninguna manera depende del identificador de rastreo de Apple. En febrero, Ashley Carman, en la editorial, Hot Pod, publicó un artículo que destacó la aparente falta de interés de Facebook hacia los podcasts, una posición sobre cual la compañía parecía ser bastante vocal. Carman regresa de nuevo, y las noticias no se ven bien para los podcasters que prefieren la plataforma de redes sociales favorita de sus abuelos. En un nuevo artículo para Bloomberg, el titular de Carman dice “Facebook is Pulling Back from Its Foray into Podcasting” es decir: Facebook está retirando su incursión del podcasting." “Un portavoz de Facebook dijo que la compañía todavía está trabajando en podcasts incluso mientras acelera el trabajo en funciones como, Reels y Feed. La compañía ve una buena utilización de sus productos de audio, según el portavoz, que se negó a proporcionar detalles” El enfoque de Meta parece estar firmemente dirigido hacia los planes para construir una plataforma de video de formato corto para competir con TikTok y construir su espacio de realidad virtual, Metaverse, donde los usuarios pueden tener reuniones y comprar NFTs. Mientras tanto, los proyectos propuestos de Facebook para obtener podcasts exclusivos se han dejado atrás. El informe de Carman revela que no se han renovado los contratos de varios grupos que habían sido contratados para crear contenido tanto para el departamento de podcasting de Facebook como para su plataforma de audio. Facebook patrocinó Podcast Movement en agosto pasado, pero estuvo ausente de Podcast Movement Evolutions el mes pasado. Aun así, no toda la esperanza está perdida. El informe de Carman termina con evidencia que podría sugerir que todavía hay un caso de uso para los podcasts en Facebook. “los esfuerzos limitados de podcasting de Facebook han sido una fuente de crecimiento para algunos proveedores de contenido. El TYT Network, que produce programación política, dijo que Facebook es su segunda plataforma de escucha más popular después de Apple Podcasts” Es hora de nuestro resumen de artículos que no llegaron al episodio de hoy, pero que vale la pena incluir en su lectura del fin de semana. El primero, “Ariel Shapiro Joins the Verge as Lead Reporter for Hot Pod” de Aude White, el cual detalla la experiencia de la nueva reportera de la editorial, Hot Pod. Y el segundo, “What I Learned Teaching a NYU Course About Podcasting” de Steven Goldstein, el cual brinda información clave sobre los negocios de los podcasts. Goldstein consulta su currículo y sus experiencias como profesor en los salones de una universidad gran destacada como NYU para informar esta publicación. Como siempre, los enlaces a cada artículo mencionado en la descarga se pueden encontrar en los detalles del episodio. La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Evo Terra son los productores ejecutivos de La Descarga de Sounds Profitable. Un agradecimiento especial a Ian Powell por su majestuosa ingeniería de audio, y a Omny Studio por alojar La Descarga.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This Week On The Download: the IAB cites digital audio as the fastest-growing digital ad sector, Anchor language update embraces global podcasting, and Adweek launched their own podcast network. Let’s get started. Good news for those in the world of digital advertising: your efforts are working extremely well, according to the International Advertising Board. On Tuesday the IAB published an article titled “Digital Advertising Soared 35% to 189 Billion in 2021, according to the IAB Internet Advertising Revenue Report. Not the catchiest of headlines, but the article is full of good news. “The growth is consistent with a recent study from Harvard Business School, commissioned by IAB, which showed the internet economy has grown seven times faster than the U.S. economy over the past four years and now accounts for 12% of the U.S. GDP.” Digital advertising in general might be up, but there’s a tiny bit of news for the world of podcasting. Digital video, social media, and search revenue are all trending upward but digital audio has outpaced them all. According to one of the IAB’s highlights, digital audio took home the highest year over year growth at 57.9%, totaling $4.9 billion. There’s a lot changing in the world of advertising. Both this and previous episodes cover the small evolutions required to adapt to new tech, legislation, and industry standards. Despite it all, podcasts are still bringing in the money. One of the big-picture stories we’ve been following on The Download for months is that of podcasting as a global medium, not just something for English-speaking markets. The biggest news on that front was posted last Thursday on the official blog of Spotify’s podcast hosting platform Anchor. As of Thursday, Anchor web supports thirty five languages. “One of our biggest goals is to ensure that creators everywhere have access to all the robust tools and features Anchor has to offer. And while creators around the world have been able to record, host, and grow their podcast on our platform, Anchor on web hasn’t always been available to everyone in their native language.” As podcasting grows its infrastructure needs to grow with it. Localizing websites built for a different language is difficult under the best conditions. A major player in the podcasting industry allowing sites built on their service to be built in the native language of thirty five languages is a big step forward in supporting a world where the idea of a podcast does not automatically default to something produced in English. On Tuesday Al Mannarino, writing for the Adweek blog, announced Adweek has leveled up their podcasting capabilities with the help of Acast. “We are excited to announce the launch of the Adweek Podcast Network, the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about.” The new network is planned to feature twelve podcasts, featuring five new creations, four existing Adweek shows, and three pre-existing podcasts from Adweek partners. “Through our partnership with Acast, the world’s leading independent podcast hosting platform, we’ll make sense of trends, tackle pressing challenges, and share top-tier insight to help you level up your career, creativity and strategy.” Adweek joins an ever-growing group of media outlets, organizations, and others who’re capitalizing on the inherent cross-promotional capabilities of a network. More content, more inventory, and a shiny new delivery vehicle for their existing ad sales team. What’s not to love? A changing of the guard is happening at Ad Results Media. On Tuesday Business Wire reported ARM CEO Marshall Williams is stepping down from his position. Chief revenue officer Steven Shanks and chief operations officer Michael Kropko are slated to replace Williams as co-CEOs. Williams’ replacements aren’t newcomers to the industry, either. New co-CEO Steven Shanks laid out his bone fides: ““I’m honored to have had the opportunity to learn from Marshall for the last decade. I’ve enjoyed purchasing some of the first podcast ads, negotiating some of the largest buys in the history of podcasting, developing 360-degree integrated ad concepts, building sponsorships from the ground up, and ultimately fueling the industry up to $2 billion in ad revenue. I’m thrilled to work with our team to further innovate and deliver performance for our clients.” While ARM looks to the future with two new CEOs and a former as chairman, it’s worth acknowledging William’s contribution over two and a half decades. ARM has played a big part in the growth of podcast advertising and Williams’ involvement was easily a large influence in how Podsights became the success they are. The Download has covered multiple articles about upcoming privacy changes on larger platforms and how they’ll affect advertising. On Monday Lara O’Reilly, writing for Insider, published an article showing projections on just how much some of the biggest ad buyers stand to lose from Apple’s App Tracking Transparency update. “The fallout from Apple's major privacy update is expected to continue well past the first year of its rollout, with a new analysis estimating the change could dent Meta, YouTube, Snap, and Twitter's revenues by almost $16 billion in total this year.” Facebook parent company Meta is projected to take the biggest hit with a revenue impact of 9.7 %, just edging out Snapchat owner Snap’s 9.6% loss. Though, where Snap is losing just under $550 million, Meta stands to lose $12.8 billion. “The change forced many advertisers to reassess their marketing and shift spend into channels that are less reliant on Apple's tracking identifier, such as offline advertising or Apple's own search ad products.” This humble podcast news aggregation podcast wishes to point out podcast ads are a pre-existing channel that are in no way reliant on Apple’s tracking identifier. On the February 10th episode of The Download we covered an Ashley Carman op-ed in Hot Pod that highlighted Facebook’s apparent lack of interest in a push into podcasting, a move the company had seemed to be quite vocal about. Carman is back, and the news isn’t looking good for podcasters who favor their grandparent’s favorite social media platform. In an article for Bloomberg, Carman’s new headline reads “Facebook is Pulling Back from Its Foray Into Podcasting.” “A spokesperson for Facebook said the company is still working on podcasts even as it’s accelerating work on priority features like Reels and Feed. The company is seeing good engagement for its audio products, according to the spokesperson, who declined to provide specifics.” Meta’s focus appears to be firmly directed towards plans to build a shortform video platform to compete with TikTok and building out their virtual reality hangout space Metaverse, where users can have meetings and buy NFTs. Meanwhile, the proposed projects to get Facebook-exclusive podcasting have been left to die on the vine. Carman’s reporting reveals multiple contractors who’d been brought on to create content for both Facebook’s podcasting arm and their social audio platform have not had their contracts renewed. Facebook sponsored Podcast Movement last August, yet was absent from Podcast Movement Evolutions last month. Still, not all hope is lost. Carman’s report ends with anecdotal evidence that might suggest there’s still a use-case for podcasting on Facebook. “But even Facebook’s limited podcasting efforts have been a source of growth for some content providers. TYT Network, which produces political programming, said Facebook is its second-most-popular listening platform after Apple Podcasts.” Finally, it’s time for our semi-regular roundup of articles that didn’t make it into today’s episode, but are still worth working into your weekend reading. The first title: Ariel Shapiro Joins The Verge as Lead Reporter for Hot Pod by Aude White And finally: What I Learned Teaching a NYU Course About Podcasting by Steven Goldstein. As always, the links to every article mentioned on an episode of The Download can be found in the episode details. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This Week On The Download: the IAB cites digital audio as the fastest-growing digital ad sector, Anchor language update embraces global podcasting, and Adweek launched their own podcast network. Let’s get started. Good news for those in the world of digital advertising: your efforts are working extremely well, according to the International Advertising Board. On Tuesday the IAB published an article titled “Digital Advertising Soared 35% to 189 Billion in 2021, according to the IAB Internet Advertising Revenue Report. Not the catchiest of headlines, but the article is full of good news. “The growth is consistent with a recent study from Harvard Business School, commissioned by IAB, which showed the internet economy has grown seven times faster than the U.S. economy over the past four years and now accounts for 12% of the U.S. GDP.” Digital advertising in general might be up, but there’s a tiny bit of news for the world of podcasting. Digital video, social media, and search revenue are all trending upward but digital audio has outpaced them all. According to one of the IAB’s highlights, digital audio took home the highest year over year growth at 57.9%, totaling $4.9 billion. There’s a lot changing in the world of advertising. Both this and previous episodes cover the small evolutions required to adapt to new tech, legislation, and industry standards. Despite it all, podcasts are still bringing in the money. One of the big-picture stories we’ve been following on The Download for months is that of podcasting as a global medium, not just something for English-speaking markets. The biggest news on that front was posted last Thursday on the official blog of Spotify’s podcast hosting platform Anchor. As of Thursday, Anchor web supports thirty five languages. “One of our biggest goals is to ensure that creators everywhere have access to all the robust tools and features Anchor has to offer. And while creators around the world have been able to record, host, and grow their podcast on our platform, Anchor on web hasn’t always been available to everyone in their native language.” As podcasting grows its infrastructure needs to grow with it. Localizing websites built for a different language is difficult under the best conditions. A major player in the podcasting industry allowing sites built on their service to be built in the native language of thirty five languages is a big step forward in supporting a world where the idea of a podcast does not automatically default to something produced in English. On Tuesday Al Mannarino, writing for the Adweek blog, announced Adweek has leveled up their podcasting capabilities with the help of Acast. “We are excited to announce the launch of the Adweek Podcast Network, the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about.” The new network is planned to feature twelve podcasts, featuring five new creations, four existing Adweek shows, and three pre-existing podcasts from Adweek partners. “Through our partnership with Acast, the world’s leading independent podcast hosting platform, we’ll make sense of trends, tackle pressing challenges, and share top-tier insight to help you level up your career, creativity and strategy.” Adweek joins an ever-growing group of media outlets, organizations, and others who’re capitalizing on the inherent cross-promotional capabilities of a network. More content, more inventory, and a shiny new delivery vehicle for their existing ad sales team. What’s not to love? A changing of the guard is happening at Ad Results Media. On Tuesday Business Wire reported ARM CEO Marshall Williams is stepping down from his position. Chief revenue officer Steven Shanks and chief operations officer Michael Kropko are slated to replace Williams as co-CEOs. Williams’ replacements aren’t newcomers to the industry, either. New co-CEO Steven Shanks laid out his bone fides: ““I’m honored to have had the opportunity to learn from Marshall for the last decade. I’ve enjoyed purchasing some of the first podcast ads, negotiating some of the largest buys in the history of podcasting, developing 360-degree integrated ad concepts, building sponsorships from the ground up, and ultimately fueling the industry up to $2 billion in ad revenue. I’m thrilled to work with our team to further innovate and deliver performance for our clients.” While ARM looks to the future with two new CEOs and a former as chairman, it’s worth acknowledging William’s contribution over two and a half decades. ARM has played a big part in the growth of podcast advertising and Williams’ involvement was easily a large influence in how Podsights became the success they are. The Download has covered multiple articles about upcoming privacy changes on larger platforms and how they’ll affect advertising. On Monday Lara O’Reilly, writing for Insider, published an article showing projections on just how much some of the biggest ad buyers stand to lose from Apple’s App Tracking Transparency update. “The fallout from Apple's major privacy update is expected to continue well past the first year of its rollout, with a new analysis estimating the change could dent Meta, YouTube, Snap, and Twitter's revenues by almost $16 billion in total this year.” Facebook parent company Meta is projected to take the biggest hit with a revenue impact of 9.7 %, just edging out Snapchat owner Snap’s 9.6% loss. Though, where Snap is losing just under $550 million, Meta stands to lose $12.8 billion. “The change forced many advertisers to reassess their marketing and shift spend into channels that are less reliant on Apple's tracking identifier, such as offline advertising or Apple's own search ad products.” This humble podcast news aggregation podcast wishes to point out podcast ads are a pre-existing channel that are in no way reliant on Apple’s tracking identifier. On the February 10th episode of The Download we covered an Ashley Carman op-ed in Hot Pod that highlighted Facebook’s apparent lack of interest in a push into podcasting, a move the company had seemed to be quite vocal about. Carman is back, and the news isn’t looking good for podcasters who favor their grandparent’s favorite social media platform. In an article for Bloomberg, Carman’s new headline reads “Facebook is Pulling Back from Its Foray Into Podcasting.” “A spokesperson for Facebook said the company is still working on podcasts even as it’s accelerating work on priority features like Reels and Feed. The company is seeing good engagement for its audio products, according to the spokesperson, who declined to provide specifics.” Meta’s focus appears to be firmly directed towards plans to build a shortform video platform to compete with TikTok and building out their virtual reality hangout space Metaverse, where users can have meetings and buy NFTs. Meanwhile, the proposed projects to get Facebook-exclusive podcasting have been left to die on the vine. Carman’s reporting reveals multiple contractors who’d been brought on to create content for both Facebook’s podcasting arm and their social audio platform have not had their contracts renewed. Facebook sponsored Podcast Movement last August, yet was absent from Podcast Movement Evolutions last month. Still, not all hope is lost. Carman’s report ends with anecdotal evidence that might suggest there’s still a use-case for podcasting on Facebook. “But even Facebook’s limited podcasting efforts have been a source of growth for some content providers. TYT Network, which produces political programming, said Facebook is its second-most-popular listening platform after Apple Podcasts.” Finally, it’s time for our semi-regular roundup of articles that didn’t make it into today’s episode, but are still worth working into your weekend reading. The first title: Ariel Shapiro Joins The Verge as Lead Reporter for Hot Pod by Aude White And finally: What I Learned Teaching a NYU Course About Podcasting by Steven Goldstein. As always, the links to every article mentioned on an episode of The Download can be found in the episode details. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

In Podnews today: Courtney Holt leaves Spotify; and Ad Results Media get two new CEOs Visit https://podnews.net/update/podcasting-growing-china for all the podcasting news, and to get our daily newsletter.

Have you ever thought about the impact that music has on podcasts? In this episode of On the Mic with Ad Results Media, co-hosts Lindsay Smith and Nathan Spell work with Senior Copywriter Evan Brown, to discuss the nuance of music in the podcasting space. Together they review multiple podcast openers and collaborate on what the new sound of On the Mic might be.

What do Roblox, YouTube, and TikTok have in common? They're all brought together by YouTuber, MeganPlays! In this episode of On the Mic with Ad Results Media, Lindsay Smith sits down with Megan to talk through building your audience on YouTube, how to choose the proper advertisers for your audience, as well as to answer the question: What exactly is Roblox?

GUEST:John Spurlock talking about implementing ActivityPub/Co-Comments  LINKS: https://podcastsocial.orghttps://minipub.dev/NEWS: Anyone can claim to be a creator of any podcast within the GoodPods app, without any proof or validation, we've discovered. Acast has been been “spamming podcasters”, says competitor Buzzsprout, which has published an unsolicited email from Acast sent to many of Buzzsprout's customers; we're aware they've also been sent to Anchor users too. “Email marketing is one part of our marketing strategy as we look to bring even more great creators to Acast, and we're focused on providing the best possible tools and services to help them reach their potential.” — Ross Adams, CEO, AcastHow should apps best verify ownership?  Fountain asks for the email held in the RSS file to claim podcast? Proposed Solution by James Cridland.  Is there a better, easier way to help podcasters “claim” their podcast on different apps? Currently, that process is a clunky method of hoping someone has access to the email address in the RSS feed, and then sending them an email. We think there might be something rather easier. Here's some proposed documentation of how it might work.WebFinger is a protocol specified by the Internet Engineering Task Force IETF that allows for the discovery of information about people and things identified by a URI. Edison Research released their Super Listeners study, with Ad Results Media. “Super listeners” - US adults who listen to 5+ hours of podcasts a week.Responding to Spotify purchasing Podsights and Chartable, Bryan Barletta writes this week in Sounds Profitable that “Grading your own homework isn't third-party measurement,” Libsyn has launched Libsyn Studio Beta, iHeartMedia has signed with Veritone to use synthetic voices to translate shows into different languages. SPECIAL MENTION: Wayne Cheong, the founder of PodFest Asia, has died. He was 44. His memorial service will be held this weekend. He was a friend and fellow LFC Fan.  YNWA. 

A rant from Jess, the latest research about the Super Listeners Report 2021 and insight from Elsie on Shure headphones! Here's the scoop! Episode Length: 53:34 Jess was on a rant because someone called Isaac fat

”SUPER LISTENERS STUDY SHOWS HEAVY PODCAST USERS ARE LISTENING MORE AND REMAIN ENGAGED WITH ADS" Podcast “Super Listeners,” Americans 18+ who listen to five or more hours of podcasts weekly, are engaged more than ever with podcast ads according to the latest Super Listeners Study. Edison Research, the global authority in audio research, and Ad Results Media, an audio industry leader in branded personality-driven advertising, released the results of the third Super Listeners Study. Highlights from the latest research include: Super Listeners continue the trend of spending more time each week with podcasts. Super Listeners spend an average of 11.2 hours listening to podcasts weekly. This is up from 10.5 hours last year and 9.8 hours the year before. Measures for Super Listeners' engagement with podcast ads are up or stable since last survey. 51% of podcast Super Listeners agree that they pay more attention to ads on podcasts than on other media, up from 48% last year. 53% of podcast Super Listeners agree that their opinion of a company is more positive when it is on a podcast they regularly listen to, up from 49% last year. 50% of podcast Super Listeners agree that advertising on a podcast is the best way for a brand to reach them, up from 49% last year. Over half (56%) of Super Listeners said that hearing an ad on a podcast (compared to other places) makes them more likely to purchase a product, up from 54% last year. Super Listeners are continuing to notice an increase in the number of commercials and length of ad breaks in podcasts. 59% of Super Listeners say the total number of ads in the podcast they regularly listen to has increased, up from 56% last year. 43% of Super Listeners say the length of the average ad break in the podcast they regularly listen to has increased, up from 41% last year. 22% of Super Listeners said that there are “way too many” advertisements on podcasts relative to other types of media, up from 18% last year This year's study saw an increase in the number of Super Listeners who believe it is important or very important to limit their exposure to advertising, up to 59% to 50% from last year. According to Tom Webster, SVP at Edison Research, “It's clear that podcasting's most active consumers are both difficult to reach through traditional means of advertising, and also extremely receptive to the right message, in the right context, in their favorite podcasts. The podcast industry has an incredible opportunity to be a trusted means of access to an extremely valuable subset of consumers.” Super Listeners often consume podcasts that include video. Over half (55%) of Super Listeners currently ever listen to podcasts through YouTube, and 20% listen to podcasts through YouTube most often, second only to Spotify (23%). Nineteen percent of Super Listeners say they discover podcasts most often through YouTube, ahead of recommendations from friends and family (17%) and searching the internet (13%). “It seems that for the next generation of audio listener, podcasting has shown to be the medium of choice for spoken word content. Not only are people discovering podcasting at scale and through a number of various channels, the ‘super listener' is choosing podcasting as one of their primary sources for content. Couple that with the level of trust and response that podcast advertising yields and you have the audio and audio advertising channel for the next era,” said Marshall Williams, Partner and CEO at Ad Results Media.Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent:https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent:https://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis? Let me know at:https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=SpreakerWebsite:https://www.wsiworld.com/mick-smithLinkedIn:https://www.linkedin.com/company/wsi-smith-consulting/Make an appointment:https://app.hubspot.com/meetings/mick-smithBe sure to subscribe, like, & review The Doctor of Digital™ Podcast:https://www.spreaker.com/show/g-mick-smith-phds-tracksSign up for the Doctor Up A Podcast course:https://doctor-up-a-podcast.thinkific.com/

In this special episode of On the Mic with Ad Results Media, join Jon Favreau, host of POD Save America, Senior Vice President of Marketing at Stamps.com, Mark Krojansky, and Ad Results Media's CRO, Steven Shanks, as they dive into the special relationship between Crooked Media and Stamps.com. You'll also learn about the power of authentic, brand endorsements and how they're driving massive customer growth.

We've all had to negotiate at one point in our lives, but media negotiations, especially in the the audio advertising world, take a certain level of finesse. In this episode of On the Mic with Ad Results Media, our team sits down to discuss the secret sauce behind negotiating in the audio space.

True crime stories are often times more than stories about murder and other horrific acts, and the hosts of True Crime Obsessed are sure to include all facets of true crime in their hilarious podcast. In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell are joined by TCO hosts, Patrick Hinds and Gillian Pensavalle as they discuss the origins of True Crime Obsessed, what documentaries to cover, and the WHY behind true crime.

Why do we love stories of true crime? Is it the fear? Is it the thrill? Or is it the feeling of "what if" that these stories often times elicit? In this episode of On the Mic with Ad Results Media, Lindsay Boyd walks Nathan Spell through the science behind why we're obsessed with true crime.

Have you ever wondered how podcasting came to be? Where did this medium suddenly spring from and what exactly was it that launched it to success? In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell take what they have learned throughout their research and outline the timeline of podcasting from 2000 to 2021.

In this episode, Darren Reinke chats with Kurt Kaufer, partner and Chief Marketing Officer of Ad Results Media. Kurt shares his insights on the importance of values-centric leadership, creating a values-centric organization, how values can help beat the competition, and using values to filter clients.Ad Results Media is the leading audio and podcasting marketing agency that works with Fortune 500 and unicorn companies.Show NotesThe Origin of Brown Bear Digital, which eventually became Ad Results Media [1:00]Establishing their Values Pillars before They Launched The Firm [4:52]Making the Connection Between Values and Business [7:12]Using Values to Filter Clients [9:20]Communicating Values Externally to Customers [10:08]Living Up to Your Values [12:40]How Authenticity Leads to Happiness and Success [14:58]The Importance of Why [17:10]The Creation of Brand Pillars and Integrating Them into the Culture [18:00]Challenges of Growing and Scaling while Staying True to Your Values [22:36]How Values Shifted Over Time [27:38]How Values Helped Them Deal with Challenging Times [31:05]Advice for Leaders on Infusing Values into Their Teams [38:35]Show LinksAd Results Media WebsiteOn the Mic Podcast by Ad Results Media

Have you been interested in learning more about podcast ad tech but didn't know where to start? Bryan Barletta of "Sounds Profitable" is here to help break down those barriers and make the technical details accessible to everyone.On this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Bryan to discuss the ins and outs of the ad technology space.

Representation. Inclusion. Equity. Liberation. Solidarity. Is your organization creating spaces where these important conversations can happen? In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell share space with Ad Results Media's SEEN Committee, a working group created to create, plan, and implement initiatives surrounding difference and inclusion in the workplace.

Ceena Babukutty, Senior Human Resources Director at Ad Results Media, joins us on the podcast today to discuss how to lead your workforce with an employee-first mentality. What is an employee-first mentality? How do you lead your workforce with an employee-first mentality? Ceena Babukutty joins us today to discuss it! What you’ll learn from this […]

A new report on podcast “super listeners” is out. Jeff and Charlie attended the webinar on the results by Edison Research, Ad Results Media and PodcastOne and shared what they heard, much of it not surprising as podcasting continues with slow but steady advances and is now considered mainstream. Super listeners average 10.5 hours per week (up from 9.8 hours last year) and pay more attention to podcast ads when they are read by the host. The guys also talk about the “unreachables,” who prefer on-demand and device-driven content (such as podcasts).

From Kobe Bryant to Simon Sinek, Jordan Harbinger is no stranger to conducting guest interviews, and he knows a thing or two about people, building relationships, and personal networks.In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Jordan to talk podcasting, starting over, and not getting caught up in the "tit for tat".

How long is too long when it comes to social media? Jeff and Charlie talk about news that TikTok might triple the length of its videos and whether its users can devote that much time before they swipe up. Jeff shares a summary of a National Press Club webinar by Robert Udowitz and Steve Drake of RFP Associates, where they covered PR firm blended hourly rates and that many PR firms could be missing out on a lot of opportunities by skipping the RFP process. Companies need to look at the process the same way HR would approach hiring multiple people. Get to know the team that will work on your account, not the fancy presentation and flashy pitch team! Charlie talks about the upcoming release of the second annual Super Listeners study from Podcast One, Ad Results Media, and Edison Research. Thanks, again, to Robb Spewak for producing this episode, plus his bonus tagline idea: “Practically Social: It’s Like a Tweet with Two Characters!”

On November 20th, Steven Shanks, Partner and CRO at Ad Results Media, sat down with Kevin Welsh, Senior Marketing Manager at Molson Coors, to discuss the power of podcasting and the various ways Molson Coors works to actively engage with their audience.If you missed our webinar, or simply want to tune in again, this special rebroadcast episode of On the Mic is the one for you.

We're back with Kurt Kaufer & Steve Shanks from Ad Results Media, to finish our conversation about the podcast advertising landscape. Yesterday we talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics, and new technology developments in terms of tracking measurement. Today we discuss how to evaluate podcast ad performance. Show NotesConnect With:Kurt Kaufer: Website // LinkedIn Steve Shanks: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

We're back with Kurt Kaufer & Steve Shanks from Ad Results Media, to finish our conversation about the podcast advertising landscape. Yesterday we talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics, and new technology developments in terms of tracking measurement. Today we discuss how to evaluate podcast ad performance. Show NotesConnect With:Kurt Kaufer: Website // LinkedIn Steve Shanks: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this first episode with Ad Results Media, we are able to speak with a “PodFather” of the podcasting space, Steven and his partner Kurt. We talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics and its trajectory over the last 18 months. We also discussed new technology developments in terms of tracking measurement adding to the attraction of podcasting as a marketing channel.Connect With:Kurt Kaufer: Website // LinkedIn Steve Shanks: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

In this first episode with Ad Results Media, we are able to speak with a “PodFather” of the podcasting space, Steven and his partner Kurt. We talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics and its trajectory over the last 18 months. We also discussed new technology developments in terms of tracking measurement adding to the attraction of podcasting as a marketing channel.Connect With:Kurt Kaufer: Website // LinkedIn Steve Shanks: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

En @NotiPodHoy ✅ La FIL Guadalajara se podrá disfrutar mediante podcasts. ✅ Buscador de podcasts en español define nueva estrategia para LATAM y España. ✅ 14 aprendizajes sobre el pódcast como negocio del Día del Podcast de Redcast ➽ The Atlantic y WNYC Studios se asocian para lanzar un nuevo pódcast. ➽ En The Motley Fool explican cómo Spotify puede aumentar sus ganancias. ➽ Presentarán el martes 8 de diciembre el segundo estudio anual de Super Listeners de Podcast One, Ad Results Media y Edison Research.

As VP of Podcasting at Macmillan Publishers, Kathy Doyle knows a thing or two about the podcasting industry. From creative concepting to podcasting strategy, she oversees some of the most interesting ideas in the podcasting world.In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell sit down with Kathy to discuss her journey into podcasting, being a woman in the industry, and one of Macmillan's newest projects, "Driving the Green Book".

In the third and final installment of our Women In Podcasting series, On the Mic with Ad Results Media is thrilled to sit down with Clio De La Llave, Nadine Robinson, and Madison Catania of Podcast Nation. During this conversation we discuss their journey into podcasting, the launch of a new agency, podcasting being akin to influencers, and the representation of women in the podcasting space.

It’s a wrap on day two of the IAB Podcast Upfront! On this special edition of IAB Real, Sebastian Tomich, Global Head of Advertising and Marketing Solutions at The New York Times joins IAB’s Brad Berens and Zoe Soon to review the current state of digital audio. In case you missed the second day, Zoe and Brad will recap the event with guest Marshall Williams, CEO and Partner of Ad Results Media, which included presentations from Acast, American Public Media, Barstool Sports, ESPN, The New York Times, podsights, Pushkin Industries, ViacomCBS, and Vox Media Podcast Network. See acast.com/privacy for privacy and opt-out information.

Tracking podcast data can be difficult. In the past, advertisers have relied heavily on promo codes, vanity URLs, and surveys, and even then, the data would often be skewed leaving advertisers to wonder "Why?"In this episode of On the Mic with Ad Results Media, host Lindsay Boyd sits down with Ad Results Media's very own Andrea Schwarzbach as we chat with Podsights Founder and serial entrepreneur, Sean Creeley. During this conversation we break down the history of Podsights, the importance of podcast attribution, and what the future holds.

Dirty John. Dr. Death. Dying for Sex.These are just a few of the hit shows that make up Wondery's extensive library.  And that library wouldn't be complete without the talent and knowledge of women.  Known as one of the top players in the podcasting space, On the Mic with Ad Results Media is delighted to sit down with Wondery's Vice President of Brand Partnerships, Cristina Haro, and VP of New Series, Stephanie Jenz, as we continue on with Part 2 of our Women In Podcasting series.

Boasting over 90 million downloads since it's launch in 2015, LadyGang has become one of the most popular podcasts for women. Launched with the intention to help women feel less alone, the LadyGang has experienced success across the board with their New York Times best-selling book, clothing line, and of course, hit podcast.In this episode of On the Mic with Ad Results Media, we are excited to launch our "Women in Podcasting" series as we sit down with the ladies of LadyGang to discuss industry challenges, wins, and the changes they hope to see in the industry.

As we continue our discussion on the importance of work culture, especially during the time of COVID-19, On the Mic decided to take a moment to sit down and speak with our committee heads and get their take on the changes experienced within Ad Results Media since launching employee focused, committee initiatives. These conversations will focus on initiatives including inclusivity, diversity, social engagement, and wellness.  

Across time zones, cities, offices, and working from home, work culture is more important now than ever. In these profound times, we want to ensure that our strength remains intact, and that starts with our foundation.In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell host a round table discussion which dives into the changes that have been made to our work culture over the years, as well as the effects felt by our team members both personally and professionally.

Human Resources departments around the world have been hard at work behind the scenes for months now as the Coronavirus snakes it way through businesses large and small. Here at Ad Results Media, we work to ensure that the culture and health of our staff are top priority. In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Ad Results Media's HR Director, Ceena Babukutty, to discuss culture, values, and the changes made during COVID-19.

In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Larry Goldberg from Cadence13 to discuss the impact of Coronavirus and the upcoming Presidential election on audio advertising the podcasting space.

The Coronavirus has truly touched every part of our lives from the personal to the professional. On this episode of On the Mic with Ad Results Media, Ad Results partners Marshall Williams and Russell Lindley join Nathan Spell and Lindsay Boyd to discuss the changes that are being made in the audio advertising space, as well as the impacts we're all feeling.

Have you ever stopped and wondered what exactly makes you hit that skip button during an ad? What is the difference between a compelling read that makes you immediately check out a product, and an ad that leaves you feeling "meh" about the whole thing?In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd dive into the creation of a great ad. With mock ads performed by several of our talented voice actors, the team dives into the breakdown of what makes an ad rock and what makes an ad a not.

So you've planned, researched, written, reworked, practiced, and recorded. The final steps to perfecting your podcast now lie in editing and mixing.In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Boyd sit down with our editor, Freddy Trejo, to discuss his editing process and to experience the auditory differences involved.

Time moves quickly and you never know when things will change. In this episode of On the Mic with Ad Results Media, our team discusses the importance of preparation when setting up your podcast. From content calendars to editing to direction, you have to be prepared for whatever life throws at you.

In Episode 8 of On the Mic with Ad Results Media, Lindsay Boyd takes our listeners on her personal journey as a podcaster and voice over actor as we launch our newest series: Why Sound Matters. In this introductory episode, listeners will have the opportunity to experience the differences in sound quality produced by various microphone setups and their surroundings.

In episode 7 of On the Mic with Ad Results Media, Ad Results' CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach dive into topics related to the proliferation of podcast attribution platforms, the advertiser's strong desire to understand and capitalize on what the data is telling us and the comparison to other methods of tracking, such as vanity URLs and surveys. Hear the leaders in the industry talk about this game-changing technology.   

In Part 2 of our Copy Writing 101 Series, we continue our journey into copy writing and the development of audio advertising as we dive into messaging and the three dimensions of verbal communication: voice, tone, and content. Key topics for this episode include: Starting with the Why, Content: The Matter and The Raw Material, Tone: The How and The Situational Approach to Delivering a Message, Voice: The Why and The Core of Your Brand, and how this applies to audio advertising.  For more information on Ad Results Media, please visit us at adresultsmedia.com.

In part 1 of our Copy Writing 101 Series, we dig into one of the most important aspects of creative and copy writing: research strategies, or, how to ask ALL the questions.  Key topics include: Writing what you know, analyzing your findings, customer focused research, and the buyers journey.  For more information on Ad Results Media please visit us at adresultsmedia.com.

En NotiPod Hoy Los podcasts exitosos tienen en común que son un periodismo de alta calidad, tienen una producción muy buena y, se enfocan en temas que llaman la atención de la audiencia. Conoce tips para mejorar tu podcast. Según el informe de News Report 2019 del Instituto Reuters, la suscripción de los medios online es un modelo que no despega, dado que solo se ha registrado un pequeño incremento en el número de personas que pagan por la información en línea mediante suscripción, membresía o donación. Podiant presenta un reproductor web mejorado. Steve Shanks, socio de la agencia de publicidad especializada en publicidad de audio y podcast Ad Results Media, ha asegurado que las marcas de etapa temprana y media funcionan bien con la publicidad de podcasts porque pueden medirla de una manera más eficaz. Desde Marketing 4 Ecommerce explican cómo funciona el servicio de grabar entrevistas a distancia Zencastr y entre sus ventajas destacan la grabación en doble pista, el sistema de guardado y su potente versión gratuita. -‘Life Hacker’ han preguntado a 14 podcasters exitosos qué consejo darían a quienes se inician en el medio. Los podcasts se convierten en la principal fuente de propiedad intelectual de NBCUniversal que primero probó suerte con Homecoming y ahora cuenta con derechos de desarrollo para alrededor de 12 podcasts. Según un nuevo estudio de iHeartRadio e Ipsos Research, a diario la radio llega a más personas en comparación con otras plataformas de medios, entre ellos, los podcasts. Conoce el nuevo grabador SonyPCM-D100. Cómo mejorar los anuncios de Facebook de tu podcast. Podcast recomendado: Relato Celeste. Es un podcast de fútbol en el que siguen la Copa América 2019 a través de la sinceridad de un niño de 5 años. Es producido por Tristana Producciones y forma parte de la red UyCast. Más detalles y otros episodios y contenidos sobre Podcasting en ViaPodcast.FM

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of April 30, 2019. I took a vacation last week, sue me. Let’s see what’s going on.   -Step right up my friends and behold a marketing technology elixir that’s so powerful it’s guaranteed to put a song in your heart and a spring in your step. Yes this amazing marvel of modern technology has what’s good for what ails you, no matter what that might be. Sure it’s a little expensive but can you really put a price on dreams coming true and complete peace of mind? In the old days what you just heard was called a snake oil sales pitch. Today, some think a lot of the marketing technology that’s rolling through town is also, a lot of snake oil. It’s a $100B-plus business. And if you’ve ever seen one of those infographics that shows every platform and player in it, your eyes are now probably glazed over like a Krispy Kreme. Mike Doyle at retailer City Beach is calling it out. He says these tools are complex, you get bit with implementation costs, and these platforms require staff expertise and the learning curve that comes with it. He thinks there’s a shakeout coming…or there should be. Gartner says Martech is now the biggest budget allocation in marketing budgets at 29%. The tech tools are being bought, but are they really helping anybody? Andy Lark’s the former CMO of Commonwealth Bank and Foxtel and he says marketers in big companies are “really struggling”. Is it because they’re stupid? Nope. It’s the tech products. He analyzed 50 martech systems over two years and found very few could actually deliver on their claims. They automate spam and call it marketing automation. Even if these tech platforms did work as promised, the buyers can’t get the maximum value out of them because they aren’t set up to do so. They don’t have a data flow system up and running, and, here’s the hammer I keep banging, the ability to create good content to run through these systems is nowhere to be found. There’s a lot of content stuff, it’s just lousy and doesn’t inspire anyone to do anything. So why are all these marketing tech platforms still out there and still selling? Because nobody who bought into one wants to admit they made a mistake, and the platforms know it. Lark says, “Marketers are being asked to do more with less, so they buy into digital hallucinations.” https://www.afr.com/business/media-and-marketing/cmo-brief/shakeout-in-100bn-martech-sector-as-marketers-struggle-20190321-p5160w   So to follow up on that first story, let’s take a look at CMI’s 2019 Content Management and Strategy Survey on how marketers are using tech tools. The verdict of that survey agrees…marketers are awash in tech tool options, too awash. Well here’s the good news, businesses are getting a little more serious about taking a strategic approach to content as opposed to just putting on the lame show and hoping for the best. 76% take a strategic approach and 59% have a documented content management strategy. Well, I say that’s good news but 59% is still a crazy low number for people that actually have a plan. Most say their content strategy includes business goals, roles and responsibilities, measurements, desired outcomes, workflows, timeframes, and governance. The bad news is most businesses are struggling, there’s that word struggle again, to use tech tools that actually help them activate content at scale. The CMI survey shows 42% have “not yet acquired” the right tech to manage content. Another 42% got the tech but aren’t using it to its potential. The numbers show a lot of marketing technology was bought in 2018, kind of a boom year for that sort of thing, but marketers don’t seem to be getting better at using what they have. 78% said “we have some systems in place, but there’s a lot of manual work.” Meaning scalability ain’t happenin’. Now what’s the underlying gremlin that’s driving this latent dissatisfaction? It’s the digital hallucination we mentioned earlier. There was, and is, a belief out there that if you spend enough, you can flip a switch and the robots will do all your marketing and qualified leads will rain down on you forever. Need proof? In 2019, marketers are spending 29% of their budget on tech and 28% on humans. Half even said their business had “too much technology.” The reality that’s settling in is, if you don’t have humans that know how to make other humans care enough to take desired calls to action…all your shiny, top dollar marketing technology is a ghost town. https://contentmarketinginstitute.com/2019/04/content-management-technology-research/   LinkedIn took a step toward looking less serious and getting more like Facebook, rolling out its own versions of Reaction Buttons so people can express themselves beyond a simple Like. They said it’s because LinkedIn users were asking for more ways to express themselves and make themselves understood. Were they really? Apparently, just saying you like something is wholesale unclear and confusing. Does a like mean you like like it or love like it or like that you posted it or like it cause it changed my like life? Who knows? So here they are, the new expression list is the obviously inadequate Like, then there’s Celebrate to praise a promotion or achievement – you can’t like that, you need to celebrate it. There’s Love, which is way more than like but don’t love too much because that’s inappropriate in a business setting. There’s Insightful which means you think there were some really deep thoughts. Lastly there’s Curious, which signals you’d like to learn more about the topic and start getting spammed on it. So how did LinkedIn arrive at these particular expressions? They analyzed the top words people used in comments, and apparently you used the word “curious” a lot. LinkedIn has not responded to my suggestions for additional reaction buttons including “Hire Me Dammit”, “Inflated Resume Available on Request,” and “Yeah I Get it, You Want to Be a Speaker/Author for a Living.”   https://www.business2community.com/linkedin/linkedin-rolling-out-reaction-buttons-02194635   Want to know the future? Your usual palm reader is on vacation? Well don’t worry because some members of the Ad Age Collective have predicted what’s going to impact content marketing most in the next couple of years. Maggie O’Neill at Peppercomm says brands will increasingly have to take a stand on divisive social matters. Sounds like a reckless unnecessary risk to me but that’s what Maggie sees coming. Hootsuite’s Greg Perotto says social media will go beyond marketing and become an integral part of how businesses deliver customer experiences. Troy Osinoff at JUICE says look out, data’s going to get scarcer and that’ll make it harder to target and retarget. Why? Because the tech giants will have to adapt to growing oversight about how they get and use data and because we’re all getting queasier about where and how our data is used. Kurt Kaufer at Ad Results Media predicts podcasting will rapidly expand, an easy prediction since that’s already happening. But he adds better measurement and attribution will have advertisers jumping in at an unprecedented rate. Fuze’s Brian Kardon thinks AI will play a greater role in campaign decisions. Again, not really a prediction but somebody had to stick the AI buzzword in there somewhere. It’s a law now. And my new hero Michael Lisovetsky at JUICE says all this tech will only make human creativity more important. The platforms and tech will grow commoditized but brilliant people with great ideas will always be rare and have tremendous value. The prediction is our industry will finally wake up to that. https://adage.com/article/executive-collective/future-media-and-marketing-eight-predictions-industry-pros/2165846   That’s the Content Marketing Quickie for this week. It’s always like this, it’s short, you’ll get something to talk about at networking events, and it’ll get at least half a grin out of you. So hopefully it’s worthy of you subscribing. And we’ll see what happens next week.

Wanna learn more about how to position yourself completely different than the rest of the market? Matt @mattgottesman sits down with Steve Shanks and Kurt Kaufer (Partners in Ad Results Media) to talk about making pivots in your industry and doing things completely different, putting reputation before revenue, building a solid foundation of relationships for that reputation, the business of podcasting and the future of it, knowing your craft so well so you can truly service your clients and all parties of the transaction and more…   Follow Me: Instagram @mattgottesman @hdfmagazine Website: mattgottesman.com Facebook: @mattgottesmanofficial   Featured Guest: Ad Results Media   Podcast: Subscribe: All Platforms Instagram: @hustlesoldseparately   Other Great Links: Join Our Community: Facebook Scale Your Brand and Run It Like a Business - CLICK HERE  

Bethany McLean and Jacob Weisberg from Pushkin Industries and Marshall Williams from Ad Results Media talk with Recode's Peter Kafka in front of a live audience at South by Southwest. In this episode: How podcast advertising works; why Weisberg is interested in experimenting with podcasts you have to pay to hear; why McLean got into podcasting after 25 years in print; why are direct response ads so common and will they go away?; is podcast advertising propped up by a bubble?; how podcasters could screw up their good ad business; the importance of standardizing what a podcast "download" is; does more specific measurement endanger the quality of the work?; how easy is it to make a living from podcasting?; exclusive podcasts; podcasting in China; and the future of podcast metrics. Thanks to Microsoft Azure for sponsoring this episode. Get started with a free account and 12 months of popular free services at Azure.com/trial today. Learn more about your ad choices. Visit megaphone.fm/adchoices

“2017 was the first year that Ad Results Media’s clients spent more in podcasting than radio?—?all because the revenue from podcasts is growing so quickly. To put this into context: as podcasts audiences continue to grow, Ad Results Media has seen rates for podcast ads go up as much as 4,000 percent proportionally.” The wider industry’s ad revenue reflects this growth: between 2016 and 2017, ad revenue grew 85 percent and is expected to reach more than $220 million by the end of 2017. How close is the podcast industry to adopting standards across the board?Once the leading companies implement them, we’re going to get to a level playing field where everybody is speaking about the same numbers when it comes to a download. When Apple allows publishers to share [listener] data with advertisers and analytics companies, we can start to track the relation between listening patterns and results.Hernan Lopez