Podcasts about molson coors

PRWeek toasted the best international work last week at the PRWeek Global Awards in London. Here's a special behind-the-scenes look at the show with Andy Pharoah, VP of corporate affairs and sustainability at Mars and chair of judges for the awards program. Weber Shandwick was the big winner, taking home six awards from the Jumeirah Carlton Tower, in the heart of Knightsbridge, London.Plus, here's a recap of the biggest marketing and communications news of the week, including Adam Collins stepping down from the top comms job at Molson Coors, major hires at Eli Lilly and Company and Jeep and a tribute to Al Tortorella, a key figure in Tylenol's 1982 crisis response.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

We're on the verge of summer, so you're probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She's the Chief Marketing Officer for North America at Molson Coors, the fourth-largest brewer in the world, with about $12 billion in revenue.Molson Coors traces its roots back to 1786, when John Molson founded Canada's oldest brewery on the banks of the St. Lawrence River in Montreal. Today, the company's portfolio includes Molson, of course, along with the Miller and Coors families of brands, and a wide range of other beverages, including Peroni, Madri, Pilsner Urquell, ZOA Energy, and Arnold Palmer Spiked.Sofia has been with Molson Coors for eight years and has served as CMO for about two and a half years. Prior to that, she spent six years at Maple Leaf Foods in Canada—where she met her husband—and nearly eight years at PepsiCo, working in both Canada and the U.S.Tune in for a conversation with a CMO who brings serious muscle to her marketing strategy!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Threat of levies on $107 billion of goods is in case negotiations fail. Plus: U.S. jobless claims fell last week, indicating labor market resilience. Molson Coors reported a drop in first-quarter net income. And Johnson & Johnson spinoff Kenvue saw Q1 earnings growth ahead of expectations. Charlotte Gartenberg hosts. Sign up for the WSJ's free What's News newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Chuck Zodda and Mike Armstrong discuss recession warnings being everywhere except in the data. Trump is set to rescind global chip curbs and prep new AI restrictions. Is Apple finally breaking up with Google, for AI? Calling BS on Molson Coors for claiming sales are down because of tariff fears.

  The Brewbound team catches up on the latest headlines, including the Brewers Association's release of its top 50 breweries lists and updated data; the newest craft-on-craft merger between Fort Point Beer Co. and HenHouse Brewing in California; the closure of another Monster-owned production brewery; the surprise shutdown of a craft-centric distributor in Vermont; and the retirement of Molson Coors longtime CEO.    Jess, Justin and Zoe also play Another Round or Tabbing Out on a shower beer collaboration.    Plus, Jess and Justin interview Chris Riedy, chief revenue officer for cashback rewards app and tech and date insights firm Ibotta.

Send us a textWelcome to Podcast 215 of Safe Dividend Investing on 5th of April of 2025. Be sure to visit the written transcript attached this podcast to find more information on each stock that was scored.  You may also want visit Podcast 210 where in that printed transcript, you will find Chapter 4 from my investment guidebooks. It explains, in easily understood language, how the IDM stock scoring system works. Using this information you can manually score any stock you encounter. The IDM stock scoring software that I provide to those who purchase my investment guide books  is derived from this chapter. The software just makes scoring stocks faster and easier.The first 190 Safe Dividend Investing podcasts answered hundreds of  questions about stocks that I had received from my podcast listeners and the readers of my other publications. Starting with Podcast 191 the the weekly podcasts have usually dealt with identifying the week's 10 dividend stocks whose recent exceptional share price growth on the New York and Toronto stock exchanges may have made them worth considering as possible portfolio acquisitions. It is also an opportunity for me to bring to the listeners attention information that I think may assist them in creating and managing their self-directed stock portfolio.At www.informus.ca for information you can learn more about my six investment guide books.IANimacd@informus.caIan Duncan MacDonaldAuthor, Artist, Commercial Risk Consultant,President of Informus Inc 2 Vista Humber Drive Toronto, Ontario Canada, M9P 3R7 Toronto Telephone - 416-245-4994 New York Telephone - 929-800-2397 imacd@informus.ca

Dan Jones is joined by Natasha Voase to discuss Bellway's (BWY) results, and what they reveal about the state of the property market. The pair also unpack the future of housebuilding in light of the Spring Statement and what it means for Vistry (VTY) and Barratt Redrow (BTRW).Val Cipriani joins to carry on the Spring Statement conversation, but changing course toward Isas and the various takes experts, investors and providers will have on changes to allowances.Lastly, we're back to company results with Fevertree (FEVR). Mark Robinson explores the wider trends in the beverages sector and the company's deal with brewer Molson Coors.Timestamps1:27 Housebuilders11:12 Isas21:32 FevertreeClaim your first 12 weeks of Investors' Chronicle Print + Digital for just £12. You will get instant access to our website and app, plus the magazine delivered to your door every week. To start your trial, visit www.investorschronicle.co.uk/podcasttrial *After your 12-week trial you will pay just £62 every 13 weeks by direct debit. If you're not entirely satisfied, you can cancel up to 5 business days before your renewal date and only pay the £12 already debited. This offer is for UK subscribers only. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Brad Feinberg, VP of Media, Digital, and eCommerce at Molson Coors Beverage Company, joins hosts Rachel Tipograph and Sarah Hofstetter to share how he is reshaping the role of marketing within a regulated industry by bringing together brand and performance, digital and traditional, creative and commerce.Brad explains how his team applies data, agility, and a consumer-first mindset across every touchpoint, including Super Bowl campaigns and Instacart product pages. With a unified structure and a focus on cross-functional skill building, Molson Coors is turning media investments into closed-loop growth opportunities and expanding into new categories like non-alcoholic beverages.For marketers looking to modernize their organizations, this episode offers a playbook for breaking down silos and building brands that drive results.Key TakeawaysBrand and Performance Are One - Treating brand-building and performance as two sides of the same coin leads to more impactful campaignsData Unlocks Influence - Leveraging real-time data earns a strategic seat at the table across marketing, sales, and retailStructure Drives Speed - Combining media, digital, and eCommerce enables faster execution and creates more career growth opportunities Hosted on Acast. See acast.com/privacy for more information.

What the heck happened to Leinenkugels? What's gonna happen to your beloved Summer Shandy? Badger Beer Report's Chris Drosner and Landon Cerny give us the report about the recent shutting down of the original Chippewa Falls brewery and what Molson-Coors has in store for the brand.Follow the Badger Beer Report:Website: https://www.badgerbeerreport.com/Youtube: https://www.youtube.com/channel/UCxI3oRDWGzeTMJJJjP4e0iAInstagram: https://www.instagram.com/badgerbeerreport/Follow Chris Drosner:Bluesky: https://web-cdn.bsky.app/profile/wibeerbaron.bsky.socialFollow Landon Cerny:Instagram: https://www.instagram.com/thecerny/PATREONSupport the show! Get episodes 1 week early and bonus merch: patreon.com/respectingthebeerpodcastFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at respectingthebeer@gmail.com--TIMELINE00:00 Welcoming Badger Beer Report02:35 History of Leinenkugel's Brewery04:08 Leinenkugel's Acquisition by Miller09:51 Leinenkugel's Popular Beers and Innovations19:58 Recent Developments and Brewery Closure23:15 Impact on the Community and Future Speculations30:54 Thanks to Badger Beer Report--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

As the first quarter comes to a close, we look back at the results from the largest global beer companies (Heineken, Carlsberg, AB InBev, Molson Coors, Constellation Brands, Royal Unibrew) and what they tell us about the health of the beer industry in the US, Europe, and the rest of the world. Later in the episode, we breakdown the potential impact of Trump administration tariffs for companies across the beverage alcohol industry.  Contact us via email: bourcard.nesin@rabobank.com Sign up for our research via this link: Knowledge.Rabobank.com Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services. This episode was recorded on March 6, 2025, and as such, things may have changed by the time you listen to this podcast. 

Mikey Taylor was a professional skateboarder who participated in the X games. After retiring from skateboarding, he co-founded a craft brewery that Molson/Coors later acquired. Following that exit, he founded Commune Capital, a private equity firm focused on commercial real estate investing, where he is currently a co-president. Learn More About Mikey Here: Website: https://communecapital.com/   Connect with the Global Investors Show, Charles Carillo and Harborside Partners: ◾ Setup a FREE 30 Minute Strategy Call with Charles: http://ScheduleCharles.com ◾ Learn How To Invest In Real Estate: https://www.SyndicationSuperstars.com/  ◾ FREE Passive Investing Guide: http://www.HSPguide.com ◾ Join Our Weekly Email Newsletter: http://www.HSPsignup.com ◾ Passively Invest in Real Estate: http://www.InvestHSP.com ◾ Global Investors Web Page: http://GlobalInvestorsPodcast.com/  

On tap this week: Chad and Bill take on the Winter Beer Festival, With all the bad news about the beer industry lately..it continues to generate billions of dollars for the global economy, Monday Night Brewing takes on Molson Coors over trademark, Inaugural class announced for American Craft Beer Hall of Fame, A DC Brewery invites beer drinkers to help those recently laid off by the DOGE, what happens if you replace Popeye's spinach with a beer?? All this and sooooo much more presented by Cask Branding. Enjoy the show, cheers!

Welcome to STEAM in MKE, where we explore Milwaukee's thriving Science, Technology, Engineering, Art, and Math ecosystem and infrastructure.In Milwaukee, tech is transforming lives and careers through powerful partnerships. In this episode of STEAM in MKE, a reuse of an episode previously recorded at Summerfest tech 2024, we sit down with Blanca from i.c stars Milwaukee, where a 16-week immersive program is turning non-traditional talent into tech professionals.(more about i.c. stars Milwaukee)We also hear from Jonah from Molson Coors, who's hired nine program graduates and helped create life-changing opportunities. STEAM in MKE is proudly presented by nvisia, 7 Rivers, Summerfest Tech, Ontech Talent, Michael Best, Associated Bank, and Slalom.For more information, visit us at SteamInMKE.com.

Super Bowl LIX (59) kicks off on February 9 in New Orleans. What's life like for the Anheuser-Busch distributor in one of the country's biggest party towns ahead of one of the beer industry's biggest days?    Brandon Frederick, VP of sales; Greg Naquin, director of off-premise sales; and Kris Cutrell, director of on-premise sales walk through the preparations for the game, the expectations placed on them, the biggest pain points and much more.    Plus, the Brewbound team recaps the latest news, including why beer is expected to be the winner on Super Bowl Sunday, how many Dry January adherents stuck to their abstinence pledges and a first-hand report from Lagunitas' annual Dog Pile distributor meeting.   This week's game of Another Round or Tabbing Out tackles the slate of Super Bowl ads from Molson Coors and Anheuser-Busch, as well as Splitting the G copycats.

Adam, Joanna, and Zach delve into the rumor that Diageo might be looking to sell off Guinness, despite (or perhaps because) the beer's booming popularity. Could this be part of a move to take over ownership of Moët Hennessy? Who could possibly purchase the iconic beer? Would Ireland riot if it left British hands? Plus, a conversation with Friend of VinePair and Ten to One Rum founder Marc Farrell about the present and future of the spirit. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Joanna is reading: How NYC's Buzziest Neighborhood Bar Makes Its Phish Food Old FashionedAdam is reading: Miller High Life: The Big, Corporate Beer That Won the Industry's HeartZach is reading: Molson Coors' Leinenkugel Snub May Be Its Right, But It Still SucksInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

The news story is like a scene out of “Tommy Boy,” where Ray Zalinsky was going to shut down Big Tom Callahan's factory in Sandusky and slap his trusted name on Zalinsky's brake pads. But this time, it's Chippewa Falls and Molson Coors wanting to keep the Leinenkugel name—even as the family tries to buy back the brewery before it can be shut down. Also: Sen. Ron Johnson doesn't miss an opportunity to play politics with a natural disaster. And Sen. Tammy Baldwin secures a win for women, ensuring a national monument to the Suffragettes will be built on the National Mall. UpNorthNews with Pat Kreitlow airs on several stations across the Civic Media radio network, Monday through Friday from 6-8 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to https://civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X, and Instagram to keep up with Pat & the show! Guest: Joe Zepecki

You ever done some Zebra Striping?The trend has been around for a while, but now there's a term for it. Alternating alcoholic and non-alcoholic beverage is... Zebra Striping. Seems the practice may be a bit more refined than just having glass of water after a few beers, but it ain't new.Is your January still dry?Nate is dry, I'm kinda moist, and Brian is nearly drowning. But if you're still dry we've got a mocktail recipe using Guinness 0 that you might want to try out. If you're in the pool with Brian we also have some tips on pairing beer and whiskey. Now we're talking.Is beer good for you or not?Science can never agree on this, or anything health related it seems. The Surgeon General wants to expand the warning on beer to note that it can cause cancer. At the same time another group of scientists say they've re-confirmed that moderate alcohol consumption can have health benefits. Our suggestion, play it cool and enjoy life.This week in News We Thought Was Done Years Ago, the Stone vs. Molson Coors judgment has been upheld. Molson Coors has to pay out a big chunk for their Keystone marketing that Stone said confused consumers. Seems the courts agree.In some good news for brewers the TTB has added several common brewing adjunts to their exemption list. This means if a brewer already has an approved beer they can add these ingredients without the need for a new approval. We'll take all the good news we can get, even if it's small.Thanks for listening to Beer Guys Radio! Your hosts are Tim Dennis and Brian Hewitt with producer Nate "Mo' Mic Nate" Ellingson and occasional appearances from Becky Smalls.Subscribe to Beer Guys Radio on your favorite app: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSFollow Beer Guys Radio: Facebook | Instagram | Twitter | YouTube If you enjoy the show we'd appreciate your support on Patreon. Patrons get cool perks like early, commercial-free episodes, swag, access to our exclusive Discord server, and more!

Pabst Brewing Company has announced a new brewing contract agreement with Anheuser-Busch InBev. The contract comes after a two-decade long contract agreement with Molson Coors came to an end in December 2024.Beginning in the first quarter of 2025, Pabst will begin production using several AB InBev facilities.Since the closing of Pabst's Milwaukee brewery in 1996, the company has relied on third-party plants to brew legacy brands like Pabst Blue Ribbon, Old Style, and Old Milwaukee. Now, AB InBev will give Pabst the space for greater supply, as well as the potential to grow its portfolio as the consumer market shifts.Download and listen to the audio version below and click here to subscribe to the Today in Manufacturing podcast.

Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials. We discussed all of this and more this week on the On Brand podcast. About Tommy Means Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism, a creative advertising agency with offices in San Francisco, New York, and Seattle. Under his creative leadership, Mekanism has been named a Top 10 Most Effective Independent Agency in the US by the Effie Index, and Independent Agency of the Year by The Drum. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials with Academy Award-winning director Spike Jonze. From the Show What brand has made Tommy smile recently? Tommy shared a smile from AirBNB. Connect with Tommy on LinkedIn or the Mekanism website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Grzanich has the business news of the day with the Wintrust Business Minute. Companies that make products with alcohol, including Chicago-based Molson Coors, are seeing dropping share prices. The declines follow an announcement by the U.S. Surgeon General that alcohol products like beer and wine should carry warnings about links to cancer. Surgeon General […]

We're ringing in 2025 with a new episode of Good, but not the best... a Dancing Gnome podcast! We start the show with a new review and a quick discussion on an article about Molson Coors buying a Chicago craft brewery, going against what we discussed last month. Then, we take a Look Back and Look Ahead, both at the months of December and January, but also at 2024 and 2025 as a whole. Next, we are joined by Dr. Sam Fee of Monday's Brewing. Sam tells us about starting Monday's, opening their new location in Greenfield, and much more! We wrap up the episode with a beer review followed by a round of Watch, Listen, Learn. Thanks for listening!Intro & Outro music by: Kabbalistic VillageBreak music by: Kevin MacLeod

Nallely Suárez Gass has spent her life challenging norms, embracing opportunities, and building meaningful connections. Raised in Chicago to Mexican parents, Nallely grew up understanding the importance of adaptability and resilience. Her journey, from the west side of Chicago to co-founding Drop Needle Drinks, is a story of determination, cultural pride, and fearless ambition. Today, her wine-based ready-to-drink cocktail brand is redefining what's possible in a competitive market, all while staying rooted in quality and authenticity.Growing up in Chicago's vibrant cultural mosaic, Nallely's early years were filled with family gatherings and rich traditions. Everything changed when her family moved to a predominantly white neighborhood during her childhood. This shift made her hyper-aware of her identity as a Latina, shaping how she navigated the world. In high school at Lane Tech, she found a sense of belonging through cultural clubs like Hola and Aspira, which celebrated the diversity within diversity. "Chicago is a bubble of diversity," she says. "You don't realize how special it is until you leave." These formative experiences laid the foundation for her confidence and cultural pride.While pursuing her degree at the University of Illinois at Chicago (UIC), Nallely discovered a love for problem-solving through econometrics—a mix of economics and statistics. Her passion for analyzing complex systems carried her into a thriving corporate career at PepsiCo and Molson Coors, where she honed her skills in sales and strategy. But what truly set her apart was her ability to cultivate relationships. “Cheerleaders are everything,” she says. “Focus on the people rooting for you, and don't waste energy trying to win over the naysayers.”Despite her success in the corporate world, Nallely always had an entrepreneurial spirit. In 2019, she launched two businesses simultaneously: a consulting firm and a trucking company. “I was scared one of them might fail, so I started both,” she admits. While the consulting business allowed her to focus on leadership development, the trucking company thrived during the pandemic, employing over 130 people at its peak. “One of my proudest moments was helping my team support their families during such a challenging time,” she says. The experience taught her flexibility, grit, and the importance of asking for help when needed.The idea for Drop Needle Drinks emerged from a collaboration with four former colleagues from her time at Molson Coors. While Nallely joined the team last, she quickly became integral to the brand's success, leading sales and market strategies. “We all have our silos of expertise, and we respect each other's strengths,” she says. Drop Needle Drinks stands out with its wine-based cocktails made from natural ingredients sourced from a family vineyard in Paso Robles, California. The flavors—crafted with real juices—are a reflection of the team's commitment to quality.Entering a crowded market didn't faze Nallely. “It's crowded because there's demand,” she explains. “If you believe in your product and know what makes it unique, go for it.” She emphasizes the importance of differentiation, pointing out that the ready-to-drink cocktail market is one of the fastest-growing segments in the beverage industry. “Our goal was to create something that feels fresh, approachable, and delicious, and I think we've done that.”For Nallely, working with her co-founders has been a masterclass in teamwork. “You have to have clear expectations and hold each other accountable,” she says. “We're all betting big on this, so respect and trust are key.” She believes that successful partnerships stem from understanding and appreciating each person's role. “I don't try to micromanage the creative aspects because that's not my area of expertise. I focus on what I'm good at and trust my team to do the...

In this episode of The Speed of Culture Podcast, Matt Britton chats with Brad Feinberg, North American VP of Media and Consumer Engagement at Molson Coors. Brad shares how Molson Coors is leveraging AI, localized personalization, and innovative partnerships to drive engagement with a new generation of consumers. Follow Suzy on Twitter: @AskSuzyBizFollow Brad Feinberg on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you mastered the art of always obtaining the client's budget? Are you ready to elevate your pricing strategy and focus on quality over quantity? There are certain things that will only get easier with experience. Yet, all agency owners should be aware of how crucial it is to adapt your pricing model and client acquisition strategy to ensure long-term success. Today's featured guest started his agency in 1997 and has learned a lot about the milestones that changed his agency's growth path, the things that had to change along the way, and why continuous improvement and evolving capabilities are the best way to adapt to a changing market. Tune in to learn more about the challenges and triumphs of building a successful agency, the pricing strategies that have kept his agency afloat, how he is navigating a recent acquisition, and the improvements yet to be made to cement his agency's brand. James Pietruszynski is the CEO of SoulSight, a full-service brand design agency that collaborates with partners to deliver visionary work with a soulful approachability. With 27 years of experience, James shares insights into the evolution of his agency. He reflects on the milestones that have defined his growth journey, the lessons about understanding the value you bring to clients to grow beyond a certain point, what he's learned from a recent acquisition, and more. In this episode, we'll discuss: The factors that drove his agency acquisition. Strategies to create sustained agency success. Why you should be raising prices instead of taking on new clients. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix, an intuitive way to design exceptional sites and a smart addition to your agency's toolkit. With this flexible tool, your team will be able to take on any project at any scale and focus on the work that matters the most. Check out wixstudio.com and break free from growth bottlenecks. Continuous Improvement, Acquisitions, and Evolving Capabilities as the Pillars of Enduring Success Currently running an agency that is well over the eight-figure mark, James looks back on starting in 1997 and the many milestones that mark this journey, measured primarily through the caliber of clients and strength of brand relationships. One of their first big moments was winning major client Molson Coors, which marked their entry into the realm of Fortune 100 brands. This initial breakthrough catalyzed the agency's expansion as they continued to grow with a focus on client retention, with some client partnerships spanning two decades, a testament to their commitment to excellence. As a team, they set their long-term goals through a three-year planning process, where they anticipate potential challenges and identify opportunities for growth. They evaluate what they know and make predictable assumptions of what may happen and then focus on things that need to change and improve to be more efficient. At the heart of their continued success lies a commitment to evolution and adaptation. James regularly assesses internal capabilities and actively seeks opportunities for enhancement, whether through restructuring creative teams, streamlining operations, or pursuing strategic acquisitions. A recent example is their acquisition of a wellness-focused brand design agency—a strategic move that not only expands their service portfolio but also strengthens their ability to meet clients' changing needs. Chemistry and Retention as Factors Driving an Agency's Acquisition Strategy When acquiring another agency, always take the time to ensure that the values, mission, and vision of both organizations align. For James, chemistry and retention were the most important elements he looked for in an ideal partner, not only for a successful acquisition process but also to foster long-term relationships that drive sustainable growth. If this chemistry extends beyond just the leadership and through the entire organization, it will influence how teams interact and collaborate post-acquisition, ensuring a smoother transition and integration. As to the second element, Jim was looking for an agency demonstrating five to seven years of client retention. When it came time to negotiate the purchase, he favored an earn-out model, which has proven consistently effective in his experience. For the most part, he found that the agency partners and leadership team had no problem sticking around after the purchase to help grow the agency so he worked with the leadership team to structure a deal that included both upfront cash and performance-based incentives to ensure they remained motivated to grow the business. Although it's not for everyone, for James this model not only protects the acquiring agency's investment but also fosters a sense of shared purpose and commitment among the teams involved. It reinforces the idea that both parties have a stake in the ongoing success of the agency, thereby enhancing retention on both sides. Leaving Behind RFPs to Create Sustained Agency Success Although RFPs were more credible twenty years ago and their first big break with Molson Coors did come as the result of a well-put-together RFP, James believes currently most of their business comes organically through relationships. By this point in his agency's growth the team doesn't participate in many RFPs a year. Agencies nowadays dare to say no to most RFPs, which can serve as a jump-off point to sell a foot-in-the-door strategy and stand out from anybody that is just wasting time preparing that RFP. With this, you'll already be on their radar and they'll be much more likely to pay for your services again. On the other hand, he does acknowledge his agency could be a brand name by now had they focused more on their own marketing to build their reputation. As the work poured in, client work would always take priority, leaving them less and less time to even plan their own marketing strategy. The challenge of balancing client work with internal marketing efforts is a double-edged sword. Focusing on client needs is no doubt essential for immediate business success; however, neglecting self-promotion can create bottlenecks in growth and limit the agency's visibility in a competitive market. Jim is now more focused on putting a renewed effort into the agency's marketing, starting with its website. This will always be a challenge for agency owners but try to not fall into the trap of becoming so client-centric that they lose sight of their own brand identity. The Art of the Budget Conversation: How to Set Realistic Expectations Jim prefers to charge hourly rates, which in his view reflects a commitment to transparency and accountability in pricing. Hourly billing can provide clients with a clearer understanding of the time and resources invested in their projects, reinforcing the value delivered. However, it also necessitates that agencies effectively communicate the rationale behind their rates and the expected outcomes, so clients feel confident in their investment. Obtaining a clear understanding of the client's budget is a critical, yet often overlooked, part of the process. When agencies inquire about budgets upfront, they are frequently met with reluctance, which may stem from the client's desire to gauge the agency's pricing structure without revealing their own financial limitations. In these situations, ask for a budgetary range, even if the client is hesitant to provide specifics. This at least gives the agency a general sense of the client's spending intentions, allowing them to tailor their proposals accordingly. Start with the biggest number “Do you want to spend $1 milion? 100K? 10K?” Alternatively, present them a new option of buying a strategy session where you help them figure out their goals and gain more clarity. This way, you'll be positioning yourself as an authority with this foot-on-the-door and they'll be more likely to hire you once they've already established a client relationship. If they can't commit to do any of this then they might not be the best client for you, as they lack a basic understanding of what they're willing to invest on the project. Establishing a budgetary framework early on is essential for setting realistic expectations and ensuring that both the agency and the client are aligned in their goals. Strategies to Build a Sustainable Agency Business in a Post-Pandemic Landscape In the aftermath of the COVID-19 pandemic, James has faced the challenge of agencies lowballing their prices far below what they should be charging. This has at times cost his agency business opportunities, with clients citing his agency's prices as too expensive. However, James recognizes that the right clients will always be willing to pay for the value his agency provides. In fact, losing business because of price more often than not can be a sign that you're not properly explaining your process. Work on explaining the results and success you can help bring clients and you'll get them excited to pay your prices because they'll recognize the value you'll be bringing to their business. Along with the price increases, growing your agency will also lead to taking on fewer clients than you did in previous years. There's a misconception that agencies must double their client roster to achieve significant revenue increases. Instead, focus on acquiring fewer clients but at higher price points. You'll get to this point by concentrating your efforts on that your agency truly excels at to more effectively showcase your value. Other than that, he has been focusing on streamlining processes, making informed decisions quickly, and building strong relationships with clients who can be brand champions within client organizations. This way, agencies can gain insights into pricing thresholds and client expectations so they can better serve their clients while also justifying their pricing structures. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

The Brewbound returns from Thanksgiving breaks to discuss the pre-turkey day news dump, including Molson Coors' agreement to purchase the intellectual property of Cruz Blanca and why the Mexican-inspired, Chicago-produced brand is now on the clock.   Jess, Zoe and Justin also break down the results of the Brewers Association's board election and why this one was a bit out of the ordinary.    The conversation then turns to Olde Mecklenburg's recent global collaboration, Americans' dream of brewery ownership (at least in five states), Rogue's new Pacific Northwest IPA and Krampus' reappearance in Jess' spooky town.

Today's guest is Amy Holmwood, founder of Holistic Spirits Co. Amy is a health and wellness entrepreneur and advocate of holistic health solutions. Holistic spirits combines science, nature, and artisanal distillation to create innovative spirits that elevate the palate and the planet.Inspired by personal experiences with health issues since her childhood, Amy began early on in her life to embrace healthy eating. When faced without an alternative drinking option that spoke to her health consciousness, Amy decided to create her own, and founded Origen Vodka, a gluten-free and non-GMO superfood vodka spirit. Amy comes by her passions honestly; her paternal Great Grandfather was a beer industry mogul who oversaw Canadian Breweries, Ltd, now under the Molson Coors umbrella, and her maternal Great Grandmother was the pioneering industrial engineer Lillian Gilbreth, who was known to say: “Be a genius at the art of living.”It's not surprising then that Amy has adopted a fervent interest in pushing limits and contributing to disruptive innovation. When faced without an alternative drinking option that spoke to her health consciousness, she decided to create her own.Amy earned a BBA in International Business from George Washington University. She holds a Nutrition Science Certification from the Stanford Center for Health Education, and a Master's Degree in Biotechnology Enterprise from John Hopkins University.Follow Holistic Spirits on social mediaWebsite: Holistic SpiritsInstagram: Origen Holistic SpiritsFacebook: Holistic Spirits CompanyYouTube: Holistic Spirits CompanySend us a textSupport the show

Kim Speed is a brand visibility expert, business mentor, speaker, recipient of the Most Influential Business Woman in Brand Development and Amazon best-selling author of Branding on a Shoestring. How to recreate your small business identity and increase sales results in 83 days or less.   During her years in the corporate world Kim worked in advertising as a Creative Director for some of the biggest global brands including Coca-Cola, TD Bank, Ford and Molson Coors.   After leaving the world of advertising, Kim started her own business, Purple Moon Creative, Brand and Marketing Boutique, where she helps budding and building entrepreneurs courageously step into their own spotlight to create brands that stand out and attract clients.

On tap this week: Dementia expert reveal the exact age you should quit beer, Are some Mormons secretly drinking beer? New Trend: Parents visiting their kids at college, Someone's pet pig tore open a case of beer and got “so drunk,” UK pubs continue their surge pricing drive, Molson-Coors plans to close Leinenkugel's Chippewa Falls brewery, Peppermint candy-inspired beers make a return, What's popular right now . . . that you have zero interest in? All this and soooo much more presented by Cask Branding. Enjoy the show, Cheers!

Stone Brewing Co., LLC v. Molson Coors Beverage Company USA LLC

What do you think of when you think about a pint of Timothy Taylor's Landlord? Is it a seamless marriage of hop, malt, yeast and water? Or is it perhaps the pristine vistas offered by the hills and dales of Yorkshire? God's Own Country they call it, modestly. Maybe it's about that duff pint you had in a random Soho pub that tasted of idleness and regret? All three perspectives are valid.There is a lot that goes into the production, consumption and (potentially) enjoyment of this near universally acknowledged and appreciated beer. One that is the second largest cask beer by both volume and value in the United Kingdom, neatly behind the ubiquitous Doom Bar from the Molson Coors-owned Sharp's (which also makes Landlord the largest independently produced cask beer in the UK.) 19 million pints of this pale, Yorkshire bitter are supped, swilled and scoffed at every single year. That's quite a feat, when you think about it. It is these reasons that stimulated our latest long read: A Polyptych of a Pint, by Rachel Hendry. As a feature it is one that came into being thanks to a little bit of serendipity. While Rachel and I were wrapping up the production of an earlier piece she wrote for us on the history of Babycham, at the end of an email she opted to include a couple of sentences that indicated she wished to write about Landlord. By coincidence I had also been sitting on the open offer of a tour at the brewery, and suggested she might like to join me, as research on her yet-to-be feature began in earnest. That tour was led by the current CEO of Timothy Taylor's, Tim Dewey. An ex-spirits man who formerly led marketing at brands like Smirnoff and Drambuie, he's sat in the big chair at Taylor's for over a decade now, and announced his impending retirement earlier this year. More serendipity, then, in that Rachel and I were lucky enough to catch Tim before he started to enjoy a well-earned retirement.In this episode join Rachel Hendry and Matthew Curtis as we chat to Timothy Taylor's CEO Tim Dewey about all things Landlord. Find out why it's one of the most well loved, and indeed, talked about (and argued over) cask beers in the country in this must-listen-to episode of our podcast.We're able to produce The Pellicle Podcast directly thanks to our Patreon subscribers, and our sponsors Loughran Brewers Select. If you're enjoying this podcast, or the weekly articles we publish, please consider taking out a monthly subscription for less than the price of a pint a month.

This week the Brewbound Podcast crossed the 200th episode milestone. Insider's Week in Beer newsletter writer Sean McNulty joins to celebrate.   The Brewbound team recaps the latest headlines, including the Lord Hobo-Lone Pine merger, the Beer Institute's Annual Membership Meeting, layoffs at Molson Coors' remaining craft production facilities and Monster's Q3 financial results.    Plus, the gang plays Another Round or Tabbing Out, recalls Episode 100 (we think) and time capsules recent life moments for the next podcast milestone.    It's a fast-moving show, with an unexpected Real Housewives detour.

From Wall Street to Main Street, the latest on the markets and what it means for your money. Updated regularly on weekdays, featuring CNBC expert analysis and sound from top business newsmakers. Anchored by CNBC's Jessica Ettinger.

Hold up, wait a minute! Isn't there a Newtonian law or something that says quarterly revenue can only go higher with Celsius energy drinks? Celsius Holdings (NASDAQ: CELH) had quarterly revenue of $265.7 million, which was down 31% YoY. Believe it or not…the last time Celsius Holdings had negative YoY revenue growth was in the first quarter of 2016 when the energy drink brand was generating around $4 million of quarterly revenue. According to Circana last 13-week data, CELSIUS accounted for 16% of all energy drink category growth YoY in the third quarter of 2024. In addition, Celsius grew market share slightly to 11.8% and is now securely the third-largest energy drink brand in the category. And I don't want gloss over this accomplishment…because it's the first time in over a decade that an energy drink not named Red Bull or Monster Energy has had a 10% share in the U.S. market. Celsius energy drinks has seen massive growth in convenience stores, foodservice (e.g. fast food restaurants), mass retailers like Walmart, the club channel in retailers like Costco, and the Amazon marketplace. Additionally, the early international market development groundwork starting to formalize with CELSIUS extending its relationship with Suntory Beverage & Food and also the first major international market expansion under the PepsiCo umbrella (i.e. Canada). It's my opinion that international expansion presents significant opportunity for incremental growth over the next three to five years. With Celsius at basically full distribution now…the TDP growth will have to come from increased items carried per store. Going forward, Celsius will increase items per store through a combination of product strategies like flavor, format, pack size, and variant expansion. Additionally, CELISUS will continue scaling up the new Essentials lineup that has exceeded the company's expectations. Moreover, they will seek more store placements like leveraging cold display activity in Celsius-branded coolers. While the U.S. energy drinks market has never been bigger than right now, competition within the category has never been greater (with C4 Energy, GHOST, and Alani Nu continuing to push market leaders). Then, you have categorical growth rates slowing and macroeconomic factors pressuring same-store sales of the largest convenience store chains. Finally, I'll breakdown a collection of categorical acquisitions that directly (and indirectly) impacted Celsius Holdings...which includes the recent news that Celsius acquired Big Beverages Contract Manufacturing, Keurig Dr Pepper (KDP) acquiring GHOST, and Molson Coors acquiring ZOA Energy. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Steve Grzanich has the business news of the day with the Wintrust Business Minute. Chicago’s Molson Coors says its annual net sales will fall this year. The beverage company blames what it calls “a challenging consumer environment” in the U.S. It’s brands include Coors Light and Miller Lite. Molson Coors says its sales will fall […]

Joe Thompson, the founder and president of Independent Beverage Group, is a five-decade drinks business veteran, and one of the most prolific brokers of middle-tier mergers and acquisitions in the United States. He joins Taplines today to talk about how Coors' “silver” network and Miller's “blue” network became Molson Coors' “blue/silver” network — an esoteric saga he knows well, given he was involved in many of those transformative deals in the '80s and '90s. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

This episode, featuring our friends Jonah from Molson Coors and Blanca from i.c.stars, was recorded LIVE at Summerfest Tech 2024. Since 2018, Summerfest Tech has been shining a spotlight on Wisconsin's growing tech scene, bringing together industry leaders, entrepreneurs, and visionaries to network, educate, and celebrate tech in our great city. In this episode we learn more about how i.c.stars builds successful partnerships with companies like Molson Coors through a 16-week technology internship program for non-traditional candidates. From this, Molson Coors has hired nine i.c.stars graduates. The partnership goes beyond just financial sponsorship, focusing on mentorship, career development, and community engagement, with Molson Coors being named i.c.stars Corporate Partner of the Year in 2023 and offering opportunities for graduates to work across their North American operations. Jump in to learn more about your city and the people that make it great. Experience Milwaukee is generously presented by Nicolet Law. Wanna meet some Milwaukee Legends? Check out the series in our stream, sponsored by Harley-Davidson. Our home studio is in Transfer Pizzeria Café. Our official beer partner is New Barons Brewing Cooperative. And our official legal THC beverage partner is Crescent9 Seltzers. Intro and outro music provided by Milwaukee's own NEWSKI. Finally, get in on random Milwaukee experience giveaways at TextMKE.com. Thanks for listening. Love you Milwaukee.

In this latest episode, Mustansir Saifuddin is joined by Barry Sjostedt and Julea Ferrera to take a look back at what has transpired since SAP SAPPHIRE 2024. Was it all hype or was the conference content applicable to clients and partners like them? Listen in for an engaging conversation on what still resonates months later and suggestions for organizations on how to navigate the SAP ecosystem and leverage conferences like SAP SAPPHIRE. Julea Ferrera is the Founder of J. Ferrara Consulting Solutions, Founding Director of Techqueria x MKE and is on the America's SAP User Group WI Board of Directors. She has worked in Business Transformation as a Technofunctional consultant in a variety of different companies globally throughout the years promoting lean process and operation excellence through community impact. Barry Sjostedt is a Business Operations Consultant specializing in Finance and Organizational Excellence, having collaborated with numerous global organizations to drive lean processes and optimization through innovative technology solutions. His expertise spans various business areas, uniting teams for enhanced collaboration and future success. LinkedIn: https://www.linkedin.com/in/barrysjostedt https://www.linkedin.com/in/juleaferrera https://www.linkedin.com/showcase/midwest-tech-week/ https://www.linkedin.com/in/asug https://www.linkedin.com/company/techqueria-x-mke https://www.linkedin.com/company/isolutionpartners https://www.linkedin.com/in/mustansirsaifuddin X : @mmsaifuddin IG:@asug365 @midwesttechweek Learn more at www.isolutionpartners.com   Episode Transcript: [00:00:00] Mustansir Saifuddin: Welcome to Tech Driven Business brought to you by Innovative Solution Partners. Now that several months have passed since Sapphire 2024, I invited Barry Sjostedt and Julea Ferrera to share their insights on the post Sapphire landscape, including the role of AI and best strategies for navigating the S4 journey. [00:00:26] Listen in for the customer and service provider viewpoints to see how your team can stay ahead in the ever evolving SAP ecosystem. [00:00:38] Welcome you both. How are you? [00:00:40] Julea Ferrara: Doing pretty good. [00:00:43] Thank you for having us. [00:00:45] Barry Sjostedt: Yeah. Good seeing you both again. [00:00:48] Mustansir Saifuddin: I know we were all at Sapphire back in June and it was a great event and I thought, Coming out of the event I wanted to take this opportunity to talk about [00:01:00] the experience and the reality. You know, that's what I wanted to cover in this show because I think it's always good to look back and see where we have come and where we are heading in the future. [00:01:12] There are a few observations that I would like to share with you both and then like to open it up for your take on. How have you seen things unfold over the past couple of months and where do you see the direction in the future? So I know that the Sapphire event itself this year was full of learning and networking and it was great. [00:01:33] And it was filled with opportunities as well as it was a bit of an overload of information as you can tell by the amount of information being shared and a lot of different things that were happening during the conference. Now, if I look back, it is in our rearview mirror. I think this is time that we talk about and revisit what we got out of Sapphire and see what resonates with different [00:02:00] people. [00:02:01] Just like you, who touch the SAP ecosystem. Coming back to some of the content. Sapphire, we focused on Gen AI. That was like the the theme that was going on in different sessions, different conversations, and on the show floor, in the presentations, and those networking events. [00:02:20] Gen AI, Juul, You know, SAP talked about some key partnerships with their hyperscalers like AWS, Google, NVIDIA, Microsoft. I mean, you name it, right? We also talked about CleanCore, what that means, and a lot more. So, I know there was a lot of things were covered. And based on my experience, I would say some folks even thought that it was a lot of hype. [00:02:47] So, that brings me to you both, and, this conversation today. And I'd like to start with what did you get out of the show and where do you think we are heading? So, let me start with you, Julea. You know, when you left Sapphire, [00:03:00] what was top of your mind? And what was your first action step after coming out of the conference? [00:03:06] Julea Ferrara: I first went to honestly, LinkedIn, and I'm a part of BTP a lot of group sessions shared groups on there to kind of understand, like, different polls. A lot of people put a lot of different polls out there to understand the five different pillars with BTP and where we're at, and 100 percent across the board was on AI. [00:03:28] These last few weeks, since Sapphire, it's been again, a big thing around the AI aspect. I think, yes, there's a lot of hype around it, which is exciting. But as much as I love A. I. I still believe we have to tell the A. I. what to do. So it's what I see missing is people having those general conversations in the S. [00:03:50] A. P. space of how do we do that? What do we work with to do that? A lot of amazing tools. The problem is I don't think people understand like where to [00:04:00] go to get everything set up. So , I realized the importance of all working with all these partners and vendors to get, to understand and having really the ASUG network, the ASUG pre conference conversations were great to help you get [00:04:15] those things set up for your data processes for the AI to work. Barry, what did you think? [00:04:23] Barry Sjostedt: Yeah, I mean, it was a lot. I think, you know, going in there from a focus standpoint, you kind of almost had to know what you were looking for. My feeling is cloud is really the big initiative. I was trying to learn a little bit more about their positioning, you know, what they're really truly trying to accomplish. [00:04:43] And, you know, at the end of the day is my strategy aligned with theirs? My view of it is slightly different from yours, from, you know, you're a customer, whereas I'm trying to assist the customer. So of course I had that slightly different view. AI, [00:05:00] I think. It's AI is more of in its infancy. [00:05:05] It's here. It's evolving. It's quick and it's going to happen faster. So what they laid out is Kind of more as this is what's to come but we know having worked in the space for quite some time. It's It's really not super efficient today, and I agree with you. Where are the resources going to come from where? [00:05:28] They're already trying to look for resources for people to transition and still transition over from ECC to S4. So from my perspective, we're looking, you know, at where SAP is going, and more importantly, where are organizations going? What's most important to them? Who's going to what sessions? [00:05:51] As are they in the same sessions I'm in and who's in the sessions that are in, let's say cloud facing or cloud alignments, you know, and what's more [00:06:00] important to them. Because what's important to you is different than what's important to another organization. And let's say, you know, not all Molson Coors, but let's say something in a you know, a small manufacturer. [00:06:17] So there's a big difference there, and I think it's layered. [00:06:21] [00:06:21] Julea Ferrara: Yeah, you do have a great point. The one thing I have learned by going to Sapphire over these years is everybody tends to take their IT department. And you have a little bit more understanding of, like you said, Barry, Hey, we're more concerned about the cloud aspect. [00:06:40] When companies, customers send their people there, they need to send more of their business teams out there, business process teams, and that's not really happening. So the biggest encouragement I offer is you need to have more of your business functioning teams [00:06:56] to attend because they hear, they hear all these [00:07:00] hype words and around AI, they're ready to go. They don't realize that we have to still do all this work. Ahead of time. And there that's the gap that I see is people don't understand, okay, you have this available. This tool can do all this stuff for us. And I see a lot of different industries keep buying the tools and tools and tools, but they don't understand all the data and all the business processing that needs to be done with that for that automation to work. [00:07:30] So. My biggest takeaway for any customer and send more business functioning groups to those conversations. Sapphire being that. [00:07:40] Barry Sjostedt: That's such a great point. It really is, working with all different aspects of businesses. And this is not just kind of in this circumstances, but just, you know, from years of experience. [00:07:52] There is such a vast difference between the person who's in IT, who gets the complete and total understanding of, how it works, [00:08:00] and how I'm gonna put it into your system, to the individual actually using it, and is it functionally sound for their day to day. And it's almost, you know, sometimes I feel that the representatives that they send to some of the shows, it becomes that telephone game, when they get back to the organization and say, "I saw the coolest thing ever." And then the person sitting at the desk saying, yeah, but only one aspect really kind of helps me. [00:08:27] It's great. But overall for the organization, does it fit the need for where we're going not just daily, but in the future? How are we going to accomplish that? So, yeah, I mean, that's a great point. I enjoy meeting several different people from several different areas. And I think that's kind of where I think I really like more from an ASUG point of view. [00:08:50] When you start to get a little bit more granular in some of the smaller shows, you get to meet the users and understand where their difficulties is in that chain of how it can [00:09:00] go up and it can benefit the organization as a whole and not just one instance. [00:09:06] Mustansir Saifuddin: You both made a great points on this particular conversation. [00:09:11] One thing that I've seen, and this is what is going to persist going forward, especially when we are transitioning from the current environment customers are in, either you take your ECC environment or on prem or whatever the current situation is from their ERP to their data and analytics to any of the technology that they're currently using in their organization is having that path available to them. [00:09:38] You know, having that advisory kind of role, someone who is capable of understanding their current landscape and then walking them through the path to the new technology, to the generative AI type of discussions because the path has to be clear. Because you're not jumping to the [00:10:00] new technology, you know, in the next move. [00:10:01] You're going through those steps to make sure that you are getting to the destination in a way that is helping and benefiting the business, right? In the end of the day, a customer is looking at ways to make sure their systems are running flawlessly. You know, their path to technology and future trends is aligned with what their business strategy is. [00:10:24] That brings me to my next question So Sapphire is in the back view mirror now. A couple of months into it and the dust has kind of settled down How has your outlook changed since you left Sapphire? Barry, I would like to start with you this time. [00:10:41] Barry Sjostedt: For me, my outlook hasn't changed a lot . Having, you know, done a little bit of research prior to going to Sapphire and what we were looking to accomplish. [00:10:54] It's really kind of the same thing. My follow up from the show and the outlook [00:11:00] is, I'm a little bit more focused on some of the, the technology, obviously cloud was being one of them for us. The onset of BTP and trying to roll out the different portions of what they're, you know, trying to make it bigger and better, but really it's much of the same. [00:11:20] How am I going to be able to help organizations and align with their strategies? And really try to help them to make these moves. I mean, we, you know, we've made mention, you know of some of the the people having to move over, whether it's just to S4 or being a part of the Rise journey, or Hana cloud for that matter, How can I help be a value and a benefit for the organizations to make these moves? I always turn back to my past experience of just working in operations. Operations is costly for [00:12:00] groups. It's a cost. How do you defray that cost? How do you make that cost as small as possible to help the profitability in the future? [00:12:08] How can I make, that process more lean and a more efficient, saving more money for them to make this upgrade. Because these upgrades are costly. And that's what we see a lot of is, our focus is solely on this. And it's like, yeah, however, if you have terrible process today here, you can upgrade, but you've just upgraded to another terrible process. [00:12:36] And you just paid a lot more money to do a terrible process. So again, it's getting that mindset. So for me, not a lot has changed in that aspect. I think it's just more of understanding what the messaging is and also aligning with the organizations to make sure they understand what the messaging [00:13:00] is and is it being, is it being relayed from that show to Julea, just like you said, to your business people, to your end users. [00:13:10] If I'm at a slightly larger organization and I'm going to send people down to Sapphire, I'm going to have that mindset of a divide and conquer. And I am going to pick, do you know what I mean? Three groups. I'm going to have an IT, I'm going to have a finance, I'm going to have an end user group. [00:13:28] Do you know what I mean? And I'm going to say this is what I would like to find out. And then All three groups collaborate when they get back. What did you find out? What did you learn? And then once you do that, I think you're really on the path to making the best decision moving forward. [00:13:45] Do we do this? And in what order do we do this? What is most financially advantageous to the group? So we're prepared not only today, but we're prepared for tomorrow when we have to make yet another jump or do we do [00:14:00] it incrementally? That's smart. [00:14:02] Mustansir Saifuddin: That makes sense. [00:14:03] Julea, what's your take on it? I mean, have you seen any change in your perspective after this couple of months? [00:14:11] [00:14:11] Julea Ferrara: Generally, you don't. Again, it's all hype. It goes back to more the cloud perspective and automating. Different aspects and going to the AI route because again not everybody understands that you're putting additional costs onto the problem you already have of upgrading and everybody's too worried about the maintenance side of things. [00:14:33] Instead of fixing the issue right now, everybody's more focused on the tool . The business sees, Hey, you have all these awesome tools. They push and the business gets what the business wants. They have the money. They can say , Hey, I want these tools. And then you have these complicated webs. [00:14:50] I liked the point that you said, bring your finance person, bring your business person. People forget, is bring your data people . Your data people need to be a [00:15:00] part of these conversations. That is one group I do not see a lot of, data people. Yeah, maybe on the analytics side, but you need your master data governance team there. [00:15:10] I think security is another one. [00:15:13] Mustansir Saifuddin: Thank you for sharing your thoughts on that. This is very good to hear the two perspectives. And that was the whole idea of this conversation was to get what you have seen from your point of view, and then how it has progressed since that event happened. [00:15:29] So from your purview, where do you see SAP customers heading when it really comes to this S4 journey we all talking about and a 2027 deadline from SAP? [00:15:39] Julea, what's your take on it? I mean, this is coming up quickly. [00:15:44] Julea Ferrara: Yeah. I see a lot of people scrambling. Again going back, they just, what do we do? Are we taking all the initial steps that we need to, all the checks and balances ahead of time? It kind of goes back to what [00:16:00] I'm previously referencing is people are scrambling. [00:16:03] They're focusing on the tool to get it done and not really understanding that they need to be more involved. And this is where I plug in the ASUG: ASUG plug is even part of your S. A. P. membership is the customer excellence team that you can tap into to help you. And that's where my recommendation seeing those pre conferences, I was like: if you want to work with bigger, like Deloitte and Accenture and EY, to help navigate these things, you still need small providers to come in, to really understand your landscape a little bit more, to help guide those teams. [00:16:41] Those are the disconnects I'm seeing, and I think if you get the mapping and all that stuff done ahead of time, you're in, you're aware of what maintenance fees and stuff. People are there to guide you through all that. And not enough customers know about those benefits. [00:17:00] As being a part of an ASUG membership where you're amongst a group of all these subject matter experts who can guide you, you know, it's, it's full of customers, partners, and vendors, not everybody realizes that. [00:17:13] I mean, I'm still. Been trying to get that out as a champion myself. [00:17:18] Mustansir Saifuddin: That is great. [00:17:20] Barry Sjostedt: Well, pressure's on, isn't it? Right? I mean, that clock has been ticking. There's been that push and I think that some of the early adopters obviously had some pains and let's also remember COVID was slammed right in the middle of this. [00:17:38] So I know that they went from, and correct me if I'm wrong, I think it was 2025 was the original date. I think they're two years out considering the COVID and I don't know if that's enough. The last time that I checked, I want to say that there were still 68 percent of [00:18:00] organizations still on ECC. [00:18:01] I could be wrong on that number you know, obviously, but that's quite a bit. So now we're going to have this mad dash in two years. My concern becomes resources. These organizations if they're not adopting earlier and stuff, are they doing the right thing? Piggybacking off what you said Julea too is you know I couldn't stress enough of using, you know organizations like the ASUGs and the education. And more importantly the peer to peer contacts and I can't tell you how many people I have talked to here in the new england chapter. Use the people who have already moved over. [00:18:39] What approach, what would they do different? If they had to do it over again, spend time on this, clean up this, don't do this. And there I agree again, Julea, it's just that I think that the smarter organizations are taking a step back, they're taking a look and doing just kind [00:19:00] of what I said before. [00:19:02] Thanks. What we have internally. Clean up. I mean the clean core concept is really kind of what I was talking about a little bit more about being lean. let's clean up what we have now clean up some dead data clean up some stuff that we have to do so when you actually make that transition You're not bringing over junk. [00:19:23] You're actually starting and think about the cost and I mean we promote that a lot here. As we're doing our projects, is that working with a documentation, organization, and optimization that we do is if we can assist you to clean up that whole entire area within your documentation, you're not bringing that stuff over. [00:19:46] I mean, I know we've saved organizations hundreds of thousands of dollars in just migrations and think about that. That can go to what you're moving over. This is just one small piece, one small [00:20:00] area of your SAP ecosystem. Think about where else you can clean up. So again, I think that the smarter organizations are really taking a harder look at that move and what makes sense. [00:20:11] And does it make sense if I'm going to do just do S4? Do I do S4 cloud? Do I do it all at once? And how do I do that and how do I go about it? So. Yeah. I think really organization is the key and communication is really big, internally and externally, and who works best for your organization. [00:20:33] You have some of these larger groups, they might be more suited to work with you. But there are a lot of smaller groups that need kind of more boutique, more hand holding, more understanding, and more experience in that area. Someone working on a multi billion dollar corporation, might not be the best fit for a smaller organization. [00:20:58] You know what I mean? That's revenue under a [00:21:00] hundred million. And there are all different levels for that. I think it's going to be interesting to see over the next couple years. I'm starting to see a smaller shift kind of on my end from an interest standpoint of I think that people are learning from the smaller groups and that peer to peer contact. And I actually couldn't encourage that enough from my end. And Julea and Mustansir and we're being part of these organizations is where you kind of get the most benefit. [00:21:25] Talking to each other, get an understanding. And it's amazing how willing people are to help each other in this capacity. I really enjoy that part of the, the group of the organization. [00:21:37] Mustansir Saifuddin: Yeah, totally agree. [00:21:39] Julea Ferrara: I've seen different industries who rely on SAP education to only be in the IT department. You talk to business departments and they're like they solely rely on IT creating the documentation, putting everything together, and really not going [00:22:00] in to do transactional work or understand what they're doing versus they're relying on the reports that are coming out. And my biggest takeaway to customers, the ones that are successful is you have SAP education throughout your whole organization. [00:22:18] Not just your IT department. So if you're doing integrated business planning, it needs to be a part of the whole integrated business planning teams conversation to, like you said, Barry, going back to that documentation, cleaning up the data, cleaning up the process to then move it all over. The hard part is people don't know how to educate others. [00:22:44] And that's why we have great groups like ASUG. I said, you don't have to leave the company to learn other best practices. So focus on educating your people and having that organizational change management process set there for [00:23:00] everyone. [00:23:00] Mustansir Saifuddin: I think that's a great takeaway, I think, from both of you, and you touched upon it, right? [00:23:03] I mean, it's all about peer to peer education, just learning and utilizing the resources available to you to be more prepared before you get on the journey. And the journey is going to be challenging for folks who have not gone through all the work that you folks mentioned about doing the homework, cleaning up, getting your house in order. [00:23:24] All those things are important for you to be successful in this journey, right? And I know we covered a lot today. What would be one key takeaway that you would both want our listeners to leave with? Julea, please start from your perspective. [00:23:38] Julea Ferrara: I know a lot of people are going in the AI route and we're talking data, process and then, big key takeaway is utilize the networks that you have, to come together, share. When it comes to the A. I. aspect of it all: to have the greatest prompting you can. Describe your [00:24:00] scenarios as descriptive as possible when you are building out the AI for these tools. If you leave things very blank, if you leave things very from the box add your operations to that, consider your operational changes, consider the process, and then consider what the software does. [00:24:22] Cause you can customize to that and utilize the SAP excellence center, utilize ASUG. Get some smart, smaller partners in to understand your landscape. If you're a big company to help get those SOWs going in the right direction that work for you and you're not just putting money out the door and out the door and out the door. And you're creating more webs of Disarray, focus on those avenues and I think you'll do, you know, do do really well. [00:24:54] Mustansir Saifuddin: Great. Barry, what's your take? [00:24:57] Barry Sjostedt: I can't stress enough the [00:25:00] peer to peer, partner, collaboration, communication network. I think that's the most helpful. People like to talk about their accomplishments. People like to talk about what works, their successes and how it works. The more you get to know people and the more you kind of get yourself out there and you get more in these groups, you know, they're not afraid to talk about, yeah, we tried this and it didn't work. [00:25:29] And they explain why. Then that relationship continues. And between reading and trying to collaborate on linkedin, which I try to use a fair amount. I try to share as much as I can so that people can learn more about their space . Whether it's the people that I follow or the people that I am connected with I think there's a lot of value in there. But again, it's that research And I agree with you Julea. [00:25:52] It's just vetting out What is best for your organization? What I've seen a lot of is that you have organizations that [00:26:00] come in and say, Oh, don't worry. We have that. We have that solution for you. That's in our portfolio. Well, great. [00:26:09] Does it work? Do you know what I mean? Like, you know, it's great that you have it in your portfolio, but is it a right fit for us today? At the end of the day, if you actually have something in mind and you have a project in mind, take a step back and say," Hey what are the best ones out there right now?" [00:26:26] And let's look at three, four, five and find the best fit with your organization. You know what I mean? We're a good fit for you as you are for us because that means we're setting you up for success. [00:26:39] We're a valued partner and we're going to move forward with you. And I think oftentimes it gets lost because people are trying to sell. People are trying to put stuff in there. It's all great if I put something in your system, But if a year or two later, it doesn't work, [00:26:54] it's bad. It's bad for both of us. Bad for business. Bad for reputation. And it doesn't work. That's [00:27:00] no good. So the combination of that peer to peer contact and understanding and having a true understanding Of your organization and what fits best for your needs for your groups and that comes with communication and collaboration. [00:27:13] Julea Ferrara: I say there's a lot of as for supply chain groups. There's a lot around the finance groups. There's the latest and greatest, and that's where I'm getting a lot of my information from. So I suggest customers do the same as well. Go in those groups and learn, like you said, peer to peer. [00:27:30] Barry Sjostedt: Well, you know, and that's funny. When you mention the latest and greatest here, it's great, right? You take a look at it, and is it a good fit for you today, right? Maybe not. But I think the key is, is that by looking at the different organizations, who is set up the best for you to make that move. [00:27:45] So if you are in fact on ECC today and you want to fix it, is that next step for you S4 and will that solution or that particular idea move over to S4 in an easy [00:28:00] transition.. Or is it more of a, well, since you're going on this version, the next version is going to be twice as expensive to make a move. [00:28:08] And I see that a lot too. Whereas, you know, and it's nice part about stuff that we will do here is that it doesn't matter what version you are on and it's an easy transition. You can just bring everything over once you're ready to move. And I feel that's a true valued partnership. Is that we're, we're looking to move forward with your roadmap and we are aligned with all versionings of SAP. [00:28:33] There's that nice collaboration, right? We're collaborating with the organization. But we're also just going to be right along with the roadmap. If they're going to move forward, we have the capability of moving forward with you and it's not at an outstanding cost. A better ROI at the end of the day. [00:28:50] And ultimately that's what you want. You got to look hard at that. [00:28:53] Julea Ferrara: Yeah. What people don't do is discuss the how together. [00:28:58] Barry Sjostedt: Right. Yep. [00:29:00] No, that's exactly right. [00:29:02] Mustansir Saifuddin: I think this is great and great takeaways from both of you and I think that this is where the real value comes in from sharing this kind of format with listeners so they can get, Hey, what is really out there and what should be focusing on in order for me to be successful in my organization and in the future I want to move forward to. [00:29:24] Thank you again both of you for joining the session and it's been a great conversation. Look forward to talking to you in the future Thank you again for joining us today. [00:29:34] [00:29:34] Mustansir Saifuddin: Thanks for listening to Tech Driven Business brought to you by Innovative Solutions Partners. Barry and Julia shared their unique perspectives to give a 360 view of SAP Sapphire. As we heard from both of them, the key to success in navigating the SAP ecosystem lies in collaboration, [00:30:00] communication, and a focus on business processes. [00:30:03] Don't hesitate to leverage the resources available within the SAP community and seek guidance. from experts when needed. We would love to hear from you. Continue the conversation by connecting with me on LinkedIn or X. Learn more about Innovative Solution Partners and schedule a free consultation by visiting isolutionpartners.com. 

James Pietruszynsk, CEO of SoulSight, brings a unique perspective to branding. He believes that effective brands are built on genuine emotional connections and a deep understanding of human behavior. James recognizes the challenge of balancing innovation with brand consistency, emphasizing the importance of meaningful changes that enhance consumer experiences rather than superficial alterations. At SoulSight, James fosters an environment that encourages both strategic thinking and creativity. He values collaboration and honest feedback, grounding his approach in behavioral analysis and empathy. His expertise in strategic insight and design has led to successful partnerships with major companies including Kraft Heinz, Coca-Cola, Molson Coors, General Mills, Pfizer, Unilever, and Hershey's. James' work has garnered recognition from various industry publications and awards programs, including Graphis, How, Print, Communication Arts, and Pentawards. Despite these accolades, James remains focused on his core mission: understanding human behavior and using those insights to create brands that resonate authentically with people. Here are the key takeaways from the conversation: Emotional connections are crucial for brand resonance. Brands that effectively tap into emotions forge stronger consumer relationships. Authentic brand identities stem from understanding human truths.  Effective branding combines strategy, innovation, and research to create cohesive, emotionally aligned narratives. Successful branding balances innovation with core brand essence. Meaningful changes should enhance consumer experiences without risking brand identity. Empathy is key to understanding both brand and audience needs. Brands should evolve with cultural shifts to maintain relevance. Global brand expansion requires understanding and collaboration. Lessons from major branding organizations can guide work with larger brands. Leaders should encourage growth, accept mistakes, and promote continuous evolution for competitiveness and innovation. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with James Pietruszynski: LinkedIn: https://www.linkedin.com/in/jim-pietruszynski-4a30836/ SoulSight: https://soulsight.com/ Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsor: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2024!

If you're a transportation executive, you're always looking for ways to reduce costs, improve service, satisfy customers, and help the business meet its financial and strategic objectives. There are many ways to reduce waste and improve efficiencies in transportation management, and in this latest installment of “Profiles in Transportation Management Excellence,” Jeff Bishop, Category Manager ... Read more The post [Video] Profiles In Transportation Management Excellence: Molson Coors' Success With Drop And Hook appeared first on Talking Logistics with Adrian Gonzalez.

Several new high ABV offerings are on their way to convenience store doors in 2025. The Brewbound team discusses the latest slate of offerings from Molson Coors that trades on three of their established brands: Blue Moon Extra, Topo Chico Max and Simply Spiked Bold.    The team ponders the timeliness of new singles hitting convenience and the prospects for these.    Jess, Zoe and Justin also discuss the latest news, including JuneShine's non-alcoholic kombucha play, job openings at the Brewers Association and California Craft Brewers Association and why the numbers say your brewery will likely survive.    Plus, deep thoughts on greetings and F1.    Listen here or on your preferred podcast platform.

Over 30,000 Boeing employees are on strike after the workers union rejected its negotiated contract. After “China week” on Capitol Hill, Rep. Raja Krishnamoorthi (D-IL) discusses the 2 dozen China-focused bills lifted in Congress, and argues that the CCP would prefer the uncertainty and division of a second Donald Trump presidency. Companies including Tractor Supply, Molson Coors, John Deere, Lowe's, and Ford have announced they're rolling back Diversity, Equity, and Inclusion policies at their respective companies. Human Rights Campaign President Kelley Robinson calls the decisions shortsighted for employees and customers, and says, at least $1.4T of LGBTQ+ spending power is at stake. Plus, tech CEOs like Nvidia's Jensen Huang went to the White House this week. Rep. Raja Krishnamoorthi - 14:34Kelley Robinson - 21:47 In this episode:Rep. Raja Krishnamoorthi, @CongressmanRajaKelley Robinson, @HRC_PresidentBecky Quick, @BeckyQuickJoe Kernen, @JoeSquawkAndrew Ross Sorkin, @andrewrsorkinCameron Costa, @CameronCostaNY

What’s Trending: Washington Department of Health releases radically racist, exclusionary COVID-19 report. Molson Coors joins a chorus of companies doing away with “woke” DEI policies. The Ruth Dalton memorial walk is happening this week. // LongForm: GUEST: Melanie Roberts (Ruth Dalton’s granddaughter) talks about her grandmother’s murder, tonight’s memorial walk, and what she hopes happens next. // The Quick Hit: Texas State Rep. Shawn Thierry is leaving the Democratic party to support Donald Trump.

TOP NEWS | On today's Daily Signal Top News, we break down: The Tennessee Star releases the Nashville shooter's journal. Four people were killed and nine were taken to the hospital after a school shooting in Georgia this morning.  Brazil bans social media platform X in the South American country on Saturday.  Beer brand Molson Coors is rolling back its diversity, equity, and inclusion initiatives.  Relevant Links  Listen to other podcasts from The Daily Signal: https://www.dailysignal.com/podcasts/ Get daily conservative news you can trust from our Morning Bell newsletter: DailySignal.com/morningbellsubscription   Listen to more Heritage podcasts: https://www.heritage.org/podcasts Sign up for The Agenda newsletter — the lowdown on top issues conservatives need to know about each week: https://www.heritage.org/agenda

Alyssa Correale's journey in the logistics and supply chain industry is nothing short of inspiring. Ever wondered how a career can evolve from a small family business to leading roles in major companies like Niagara Bottling and Uber Freight? Alyssa shares her path, from her humble beginnings at Giovanni Foods, where she learned the ropes of logistics on a personal level hand-writing BOLs for drivers, to tackling the immense challenges of supply chain efficiency and innovation in larger corporate settings. Her story is a testament to the power of perseverance, resilience, and embracing change at each stage of her career.Facing gender bias and professional hurdles, Alyssa's narrative is rich with personal anecdotes and lessons from her professional life. She recounts her strategic move to Colorado, the transition from Molson Coors to MicroStar Logistics, and the pivotal roles she played in these companies. Through her experiences, Alyssa emphasizes the importance of supportive networks, informal mentorship, and maintaining a growth mindset. Her candid reflections on overcoming bias in a male-dominated industry provide valuable insights for anyone facing similar challenges.From the complexities of transportation in the bottled water industry to the innovative leaps at Uber Freight, Alyssa's career highlights the importance of adaptability and continuous improvement. She discusses building robust carrier networks, handling rapid industry growth, and balancing professional life with motherhood. Alyssa's insights into digital brokerage and the ongoing evolution of logistics are a must-listen for industry professionals. Join us for a compelling episode filled with actionable takeaways and an in-depth look at the triumphs and tribulations of a remarkable career in logistics.***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

Greg and Sorcerer Chromatic drink and review beers from Greely, CO and Paso Robles, CA. In the Beer News we talk about Tilray buying beer brands from Molson/Coors. For our Cöld Brue List, we rundown the Mount Rushmore of Breweries from world renowned beer experts. And during our Drunken Shenanigans, we discuss the HBO series Hard Knocks, and our kids.

Over its first 3.5 years in market, the only constant at ZOA Energy seems to be change. So, I'll start this content off by reconciling some of my original thoughts around ZOA Energy (from a content piece I created a month before the energy drink even launched), with the drastic changes ZOA made in January 2023. This includes product enhancements, flavor adjustments, and shifts to the visual identity (and brand strategy). Yet, that original brand strategy and associated packaging design felt very much like Dwayne “The Rock” Johnson was extremely involved in ensuring it properly articulated and aestheticized his defining personality traits. But then the question likely shifts to why did ZOA Energy make all these changes anyways? The simple answer is expectations! Firstly, you have arguably one of the biggest global celebrities behind the company, that seemed authentically motivated, and within a product category that seemed aligned with him. Next, you had a U.S. energy drinks market that was on fire…especially within the categorical fragmentation of “energy plus.” Finally, you had a “Day 1” strategic partnership (and investment) by Molson Coors that provided national sales, field marketing, and distribution resources. This is a recipe for not just success…but outsized success! So, despite the relatively strong start...the brand was underperforming key competitors (e.g. Alani Nu and GHOST energy drinks) that launched within an 8-month period of ZOA Energy. While Molson Coors CEO Gavin Hattersley admitted ZOA Energy made several strategic missteps out the gate...he also stressed that it broke the golden rule of brand building by scaling too quickly. Yet, both Alani Nu and GHOST have been beverage industry rocket ships and now both passed the $600 million mark in retail sales over the most recent 52-week period (outselling ZOA Energy by 20 times more). But even with relatively weak performance since that January 2023 brand reset, Molson Coors expanded its strategic partnership with (and investment in) ZOA Energy. Why? After losing La Colombe Coffee Roasters to a strategic partnership with KDP, ZOA Energy became really the only sizable non-alcoholic (and health and wellness positioned) brand within the Molson Coors beyond beer portfolio...which I'll explain why I believe that's problematic. Finally, I'll examine several different implications around the timing of the brand reset that created distance between ZOA Energy and Dwayne "The Rock" Johnson. In today's ultra-competitive U.S. energy drinks market, brand authenticity matters A LOT…and that's because energy drinks are marketed as a lifestyle beverage that offers the functional benefit of energy. But wouldn't that help an energy drink with Dwayne ‘The Rock' Johnson weaved into the brand DNA? Yes, but only if ZOA Energy still felt like an authentic “energy drink” extension of him…and more importantly, the public still felt like they even knew who the authentic Dwayne ‘The Rock' Johnson was anymore. While changing the look, feel, and tone of ZOA Energy in the first few years was maybe a good decision in a vacuum, it (along with) the “Big Dwayne Energy” marketing campaign exacerbated this feeling with consumers that the brand felt more like just another diverse set of movie roles for the actor Dwyane “The Rock” Johnson. So, for this energy drink brand to really have a chance at meaningful success, ZOA can't just be another ‘ad' for its superstar co-founder or it's destined to continuing going ZOAwhere. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Tilray cemented its place as a top five U.S. craft brewery by volume last week with the acquisition of four brands from Molson Coors' Tenth & Blake division: Atwater, Hop Valley, Revolver and Terrapin.    Zoe, Jess and Brewbound weekend newsletter author (and GIF-wielding genius) Sean McNulty break down the deal. The crew also discusses Jess' and Zoe's recent trips to New Trail and Sierra Nevada, respectively, as ABP season gets underway, plus Cambridge Brewing's impending closure and the National Black Brewers Association's most recent equipment donations.

Today, we're joined by the one and only Bianca Bruno, an editor of the venerable trade publication Beer Business Daily, who was there, live and in-person, to cover the landmark trademark trial between San Diego's Stone Brewing Company and macrobrewer Molson Coors over an allegedly infringing Keystone Light rebrand. The federal jury trial yielded a shocking verdict, and what it revealed about the state of Stone's business would set the stage for the once vehemently independent firm's sell-out to Sapporo later that year. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

World of Beer has filed for Chapter 11 bankruptcy protection, in an effort to reorganize. Brewbound managing editor Jess Infante shares details of the filing and what it means for craft breweries.    Jess and Brewbound editor Justin Kendall also review the latest earnings reports, including Anheuser-Busch InBev cycling the anniversary of the Bud Light boycott, how A-B is faring in the U.S. a year later, and the fallout being felt by one of its top competitors, Molson Coors, and one of its biggest supply chain partners, Ball Corporation.    Jess and Justin also reveal how little they know about soccer, and discuss car trips with toddlers and adjusting to a new puppy.

Speyside's Dallas Dhu has been a historic site since it closed in 1983, left intact the way workers left it on the final day of production. Now, there are plans in place to revive the venerable distillery, which is owned by Historic Environments Scotland. HES has signed a deal with Murray McDavid owner Aceo Limited to resume production at Dallas Dhu while maintaining it as a historic site. We'll talk with ACEO managing director Edward Odim on this week's WhiskyCast about the challenges — and the responsibilities — in taking on the revival of Dallas Dhu. In the news, the Black Bourbon Society has launched a boycott of Molson Coors products, while Pernod Ricard is bringing all of its U.S. brands under one umbrella.