Rural Lifestyle Dealer Podcast

In this of the Rural Lifestyle Dealer podcast series episode, we talk with David James of the law firm Nilan Johnson Lewis about what you can do if an employee complains about your dealership on social media.

This episode of the Rural Lifestyle Dealer podcast, we talk with sales coach Greg Martinelli about the topic of outside sales for the rural equipment market. Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming those fears.

2020 Economic Forecast: Make the Most of the Impending Recession & Upturn by Rural Lifestyle Dealer

In this episode of the Rural Lifestyle Dealer podcast we're joined by Bob Clements of Bob Clements Intl., who will help you to fully evaluate whether or not your dealership is ready and able to open a second location, without putting your first location at risk.

In this episode of the Rural Lifestyle Dealer podcast we're joined by Kelly and Mike Estes, brothers and part of the third-generation ownership of BTI, a 6-store John Deere dealership based in Bucklin, Kan.

In this episode of the Rural Lifestyle Dealer podcast we're joined by Dan Weingartz, owner of Weingartz, about parts management and how to increase profits from parts. Weingartz is a 6-store dealership based in Michigan.

Sara Hey of Bob Clements Intl. breaks down the “who, what and where” of hiring service technicians. The “who” refers to the kind of position you should be hiring for; the “what” is determining what to pay your new service tech; and the “where” is all about new places to uncover solid applicants.

Derek Alexander of Wright Implement of Owensboro, Ky., is finding success through “social” selling strategies and has developed his own mobile app, digital business card and Facebook page. He is also available after hours through automated text messaging.

Pattison Agriculture is one dealership that is fully committed to safety, signing a “Mission: Zero” charter. The charter is an initiative of WorkSafe Saskatchewan. Learn about the elements of the program and its measurable impact on the business.

Q&A with Cleo Franklin on Retirement, the State of the Industry & What’s Ahead by Rural Lifestyle Dealer

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Fran O’Hagan, president and CEO of Pied Piper Management Co. who discuss the recently released results from its internet lead effectiveness (or ILE) study.

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Alyn Brown, who is a vice president for LevelUp Development, a custom hardware and software development company.

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Ben Garton of Garton Tractor, the chief marketing officer for the 10-store dealership based in California.

In this episode of the Rural Lifestyle Dealer podcast, "Preparing Your Dealership for Major Weather Events," Jonathan Hinze of Ewald Kubota shares lessons learned from preparing for Hurricane Harvey and many other major storms, The dealership is located in Corpus Christi, Texas, so is often in the path of storms coming off the Gulf.

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by senior consulting adviser with ITR Economics, Alex Chausovsky, who breaks down the complex topic of the U.S. economy and how to prepare for future swings.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, Bob Clements of Bob Clements Intl. is helping dealers dig into and get more from their business management software — an expensive investment, but well worth it, he says. But it’s up to you to make that investment pay off.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Rex Collins, a principle at HBK CPAs & Consultants, to tackle the subject of succession planning.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Lee Parish, owner of Parish Tractor, who shares how he is building his dealership’s reputation and sales through Facebook.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with John Hoffmann, branch manager of Atlantic & Southern Equipment, who at the time of recording, was watching flood waters rise after Hurricane Florence hit the East Coast.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Jeremy Linder, who is part of the family that owns Ag-Bag Forage Solutions a single-store, 7-employee dealership in Astoria, OR.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Fran O’Hagan, the president and CEO of Pied Piper Management Co. to discuss the 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Jeff Boots and Roderick Wilkins of Capgemini who explain that artificial intelligence, block chain and smart contracts are three kinds of technology improving processes and outcomes in other industries.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Dave Groves of Equipment Dealer Marketing, who addresses the topics of a dealer's website and online presence.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we spoke with Andy Flint, service manager of Wisconsin-based dealership, Proven Power, for our new “Great Ideas” series.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we spoke with Sara Hey, VP of Operations and Development at Bob Clements International, who explained what contributes to conflicts and what you can do about it.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Mike Wiles for the first of the new "Managing the Store series." Mike will share the traits commonly found in successful sales people.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Steve Shankin, president of ViaLink and Seizmik. Shankin will discuss what he describes as “massive missed opportunities” for equipment dealers when it comes to selling UTVs and accessories.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Ebi Lange, chief executive officer of the German-based AS-Motor to discuss how the rural lifestyle market in Europe compares with North America and what North American dealers can learn from European dealers.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we welcome Richard Fordyce, chair of Osborn Barr’s Ag Advisory Council, to share his findings towards understand how the next generation views farming and ranching.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we welcome Alan Beaulieu, president of ITR Economics who is here to break down the economic trends you'll need to watch for and how to prepare your business for the changes ahead.

In this episode of our Marketing Matters series we welcome Amy Kaczynski, director of integrated media at Osborn Barr to shares the key elements of a successful Facebook advertising program as well as how you can get started today.

Today’s episode of the Rural Lifestyle Dealer podcast series, brought to you by Yanmar, features Jennifer Robison of Robison Retail Results sharing how to create a retail space that is flexible, yet focused and how to understand the psychology behind retail shopping.

In the 7th episode of the Rural Lifestyle Dealer podcast series, brought to you by Yanmar, we welcome Rex Collins, a Principal of HBK CPAs & Consultants who directs the firm’s nationwide Dealership Industry Group.

In the 6th episode of the Rural Lifestyle Dealer podcast series, brought to you by Yanmar, we welcome Jeremy Wishart, deputy director for business development at the Propane Education & Research Council to outline what’s happening in the market and what dealers need to know about selling and servicing propane-powered mowers.

In the 5th episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we welcome Dustin Johansen and Lisa Bocklage of Osborn Barr to share ideas, tactics and strategies for your dealership.

In the 4th episode of the Rural Lifestyle Dealer podcast series brought to you by Yanmar, in this episode we welcome Jennifer Robison of Robison Retail Results, who shares how to create a retail space that draws in customers and encourages them to buy more.

In the third episode of the Rural Lifestyle Dealer podcast series brought to you by Yanmar, Mike Wiles of AskTractorMike.com and EDMforSales.com, shares strategies for understanding the diverse rural lifestyle customer segment.

In the second episode of the Rural Lifestyle Dealer podcast series brought to you by Yanmar, Bob Clements of Bob Clements International shares his advice on how to hire, train and manage a high performance sales team.

In the first episode of the Rural Lifestyle Dealer podcast series brought to you by Yanmar, Bob Clements of Bob Clements International shares what he’s learned about success from working hand-in-hand with thousands of dealerships throughout his 30-year career.

The utility task vehicle (UTV) market grew 16% in 2014, 8% in 2015 and will grow this year, according to Power Products Marketing, a research and consulting firm that works with OEMs, suppliers and others. In this audio story, Managing Editor Lynn Woolf takes a closer look at how some dealers are successfully incorporating UTVs and ATVs into their product mixes. For more audio stories, visit: www.rurallifestyledealer.com/audio

Everyone in the equipment business loves retailing the big-ticket items, but those smaller niche attachments are sometimes what pay the bills. Have you ever had a customer negotiate you down to the bare minimum on a tractor, but when you added the rock rake, box blade, post-hole digger, finish mower and blade at full price, you ended up with a nice profit margin? If the answer is “yes,” you know the value of those small pieces that make a tractor more productive and a dealership more profitable. In this audio story, Contributing Writer Mike Wiles explores the art of selling niche attachments. For more audio stories, visit: https://www.rurallifestyledealer.com/audio

Learn strategies for increasing revenue from used equipment sales, including setting metrics, understanding demand and more.

Power Centers of Madison shares best practices for working through the seasonality of the outdoor power equipment market in the ‘Season-to-Season’ series. Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own. At that dealership, Nolden was the general manager while Prochaska managed the shop. “We were pretty much running the business. The owner of the dealership was trying to sell it at the time, but things didn’t come together the way we wanted to buy the place,” Nolden says.

Having been a farm equipment factory rep and the manager of a rural lifestyle dealership, it’s fun to now have the opportunity to write about the business. I get to interview dealers from all across the country and most of you are willing to share your secrets of success.

Dealers selling to rural lifestylers think 2016 will be another good year, with significant growth forecast for revenue at a time when the production ag equipment market is experiencing declines by as much as 20% or more. This is according to Rural Lifestyle Dealer’s 2016 Dealer Business Trends & Outlook survey, the magazine’s ninth annual survey and the only one of its kind in the industry.