Searching For SaaS Podcast

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A podcast with a fresh perspective on the stages of building a SaaS business

Searching For SaaS Podcast


    • Apr 9, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 35m AVG DURATION
    • 126 EPISODES


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    Latest episodes from Searching For SaaS Podcast

    5 Ideas to Find First Customers in 2026

    Play Episode Listen Later Apr 9, 2025 41:27


    Today on the show Nate shares how the customer interview pipeline is going. Josh weights in with some modern strategies on how to make contact with Nate's target audience. Links: - Jason Lemkin GTM - https://open.spotify.com/episode/1ol2xgMUUlkFSC9SfwTONl?si=1341698660ee46e2 - Jason Lemkin ChatBot - https://www.delphi.ai/saastr/talk This is episode 124

    Lighting Bolts, Anti-sales Calls, and Removing Steps

    Play Episode Listen Later Mar 26, 2025 32:19


    Today on the show, we talk about finding killer features in customer interviews and avoiding sales triggers with customers. Finally, we dig into the age old adage that successful solutions remove steps for the customer. Links: My First Million - AI App - https://www.youtube.com/watch?v=6NZ8-WQGb-g James Clear Article - https://jamesclear.com/great-speeches/a-journey-on-the-information-highway-by-evan-williams This is episode 123

    What is a growth team? and Nate's Frustration with Cold Outreach

    Play Episode Listen Later Feb 26, 2025 38:34


    Today on the show, we talk about the place of growth teams as Josh talks about his business. Nate's frustrated with cold outreach and Josh gives some tips to improve the odds. This is episode 122

    8 Concepts to Improve Odds of SaaS Success

    Play Episode Listen Later Feb 12, 2025 38:03


    Today on the show Nate & Josh pull together some credible ideas on how to improve our odds of success building a SaaS. In a world of conflicting advice, we're looking for repeatable, credible advice from people who have actually been successful in the trenches. Links: - My First Million: https://www.youtube.com/watch?v=qkcFcwb6mk0&list=PLWloxQyF_2n4aCanY4Y45HLTY2zoeZF8U&index=9 - Jason Cohen: https://longform.asmartbear.com/startup-drake-equation/ - Lenny Podcast: https://www.lennysnewsletter.com/podcast This is episode 121

    Studying competition isn’t the answer

    Play Episode Listen Later Jan 29, 2025 37:18


    Today on the show Nate's found a market, but feels like the competition is too good. Josh doesn't think so and points out some ways to uncover opportunities. Links: https://userlist.com/podcast/bullseye-customer-research-with-michael-margolis/ https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis https://www.systm.co/post/how-to-write-the-perfect-headline-for-your-landing-page

    Narrowing the Search by Flipping the Focus

    Play Episode Listen Later Jan 15, 2025 35:22


    Today on the show Josh and Nate talk about narrowing the search for a new SaaS. They recap Josh's bootstrap business idea search framework and discuss a new focus to help narrow the search field. Links: - https://x.com/hnshah/status/1875997046219645270?t=6EfbrvsoqwuaBeIk41E9cQ&s=19 This is episode 119

    Nate’s Got Big News!

    Play Episode Listen Later Dec 25, 2024 42:52


    Today on the show, we discuss some big changes for Nate and Josh weighs with his method for validating early stage bootstrapped business ideas. This is episode 118

    Go/no-go on conference attendance as a busy startup founder

    Play Episode Listen Later Dec 4, 2024 36:37


    Today on the show Josh and Nate talk about conferences and reasons why a startup founder may or may not choose to attend. They dive into customer discovery, early marketing approaches, and language market fit. Links: Marketing Against the Grain: https://open.spotify.com/episode/5AVbuUGM7MftTFVAf86RTT Market / Language Fit: https://review.firstround.com/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds/ ChatGPT Customer Interviews: https://www.systm.co/post/can-chatgpt-replace-customer-interviews AI Customer Exploration: https://www.app.supercopy.ai/ This is episode 117

    Two-Time SaaS Operator Aaron Weike Shares Tactics, Strategy and His Story

    Play Episode Listen Later Nov 20, 2024 59:21


    Today, we chat with Aaron Weiche co-founder of LeadFerno and CEO at GatherUp. Aaron shares his take on the current SMB market, how he grew LeadFerno, GatherUp and his strategy for the future. You can find Aaron at https://www.linkedin.com/in/aaronweiche/

    Yay traction! But how should Nate respond to the “do you white-label” question?

    Play Episode Listen Later Oct 23, 2024 30:15


    Today on the show we talk about responding to partnership inquiries. We go through everything from white labelling, reselling, affiliates and specific customization. Josh shares some of his experience from the trenches as we think through these ideas. This is episode 115

    15yrs+ growing LessAnnoyingCRM with cofounder Tyler King

    Play Episode Listen Later Sep 25, 2024 47:07


    Today, Tyler King shares the ups and downs of growing his SaaS over the last 15yrs+. We dig into the origin of LessAnnoyingCRM, mistakes they made along the way and how they currently look at the world. Tyler is a great guy and was very open about sharing his story. Enjoy! You can find Tyler at: - Twitter: https://x.com/TylerMKing - Company: https://www.lessannoyingcrm.com/ - Podcast: https://www.startuptolast.com/ This is episode 114

    Putting Market Research in it's Box

    Play Episode Listen Later Aug 28, 2024 28:47


    Today, we talk about our methods and approach to competitive and technical research. Let's dive in! This is episode 113

    Luggage, Soup and an Unexpected Marketing Dilemma

    Play Episode Listen Later Jul 31, 2024 36:37


    Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food. We also discuss the most urgent question your startup needs to answer: Why Buy Now? This is episode 112 Links: Bags Fly Free vs Soup is Good Food https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bags-fly-free-and-soup-is-good-food/ Dave Kellogg Podcast https://open.spotify.com/episode/1Jozji543Svs2oj9x1wfPK Ruben Gamez on Twitter https://twitter.com/earthlingworks/status/1815165607144513572 Why Buy Now? The Most Urgent Question Your Startup Needs to Answer https://medium.com/unusual-ventures/why-buy-now-the-most-urgent-question-your-startup-needs-to-answer-1492e1bc2ea0

    Double down, Give up or Something else?

    Play Episode Listen Later Jul 17, 2024 33:32


    Today we're talking about personal strengths, weaknesses and where to focus your attention. Nate & Josh are pretty sure they're uncommon approach works much better than the status quo. This is episode 111

    ‘People don't change' might just change you

    Play Episode Listen Later Jul 3, 2024 32:12


    Today on the show we talk about patterns in prospects, co-workers and even our families that change how we approach sales, management and life. It's a full bag of truisms that have impacted us in unexpected ways. This is episode 110

    The Unexpected Audience Pivot for Nate’s Tool

    Play Episode Listen Later Jun 19, 2024 28:11


    Today we talk about a tool Nate's been working on and who the target market is. Josh has some great insights on how to hone this idea for better growth. This is episode 109

    Josh's Odd Listening Tour Leads to an App Idea

    Play Episode Listen Later Jun 5, 2024 44:35


    Today on the show we talk about the non-saas podcasts Josh has been listening to and how this has changed his perspective. All this learning has Josh thinking of a new app idea that he shares with us towards the end of the episode. This is episode 108

    Success in 3 Market Types

    Play Episode Listen Later May 22, 2024 37:27


    Some market areas seem to be consistently successful while others are not :thinking_face:. We dive into what those successful areas are and what it's like to run a company there. We also get a sneak peak into Josh's experience with Arc for Windows. Link: https://www.saastr.com/how-do-i-start-a-successful-saas/ This is episode 107

    Growing Status List Again?

    Play Episode Listen Later May 8, 2024 34:55


    Today, Nate & Josh talk about what can be done to grow Status List. Messages to be clarified, trust signals to be added, pricing to be improved. There's a lot to get through in this episode! This is episode 106

    Colleen Schnettler is building a new product

    Play Episode Listen Later Apr 24, 2024 33:29


    Today on the show we talk to our friend Colleen about her SaaS journey, her latest product for the reporting space and her thoughts on getting from 0 to 1. This is episode 105

    Nate's Emerging vs Commodity SaaS

    Play Episode Listen Later Apr 10, 2024 37:46


    Today we talk about two products, one in an emerging market, one in a commodity and the challenges with each. This is episode 104

    Why customers have complicated feelings about churning

    Play Episode Listen Later Mar 27, 2024 34:32


    Today we dig into the complex feelings of customers. A company could be on the way in, the way out or about to be dropped like a hot potato by it's customers. This is episode 103

    Chris Savage: Building brand to meet early market needs over 18 years

    Play Episode Listen Later Mar 13, 2024 57:33


    Today, Chris Savage from Wistia joins us to talk about all things brand and video. We walk through Chris' journey building the brand of Wistia, making technical bets and navigating changes in the market. You don't want to miss this one! This is episode 102

    Should apprenticeship make a comeback?

    Play Episode Listen Later Feb 28, 2024 36:06


    Today, we talk about the practise of apprentices and how we could benefit from that today. This is episode 101

    What we liked, what we'd change after 100 episodes

    Play Episode Listen Later Feb 14, 2024 30:07


    Can you believe it?! Today we're celebrating 100 episodes of Searching for SaaS! Nate & Josh take a trip down memory lane and look at fun times, great guests and things we'd change. Join us for the centennial episode of S4S

    Experiments to help Nate grow MRR, Josh tests Pricing Changes

    Play Episode Listen Later Jan 31, 2024 43:00


    Today on the show we dig into Josh's year long project to update pricing for his company. We also get an update from Nate on Testing Taxi growth and the guys talk about experiments Nate could try to grow MRR. This is episode 99

    Nate’s 2 month Sales challenge!

    Play Episode Listen Later Jan 17, 2024 38:12


    On the show today, we talk about marketing Nate's testing project from 0 to 200MRR. Josh has lots of questions. Let's start off 2024 with a bang! This is episode 98

    Happy New Year!

    Play Episode Listen Later Jan 3, 2024 0:10


    Happy new year everyone! We're working on some new episodes for you. See you soon!

    Talking to competitors: insightful or terrible?

    Play Episode Listen Later Dec 20, 2023 34:07


    Today we discuss how to balance the nuance of what info to discuss, what insights we can gain, and how to mentally prepare for a meeting like this. This is episode 96

    Mistakes on CMS Choices and Josh’s No-Code Project

    Play Episode Listen Later Dec 6, 2023 36:28


    Today on the show we talk about tech for marketing sites (wordpress, headless CMS, web flow…) and Josh tells us about his experience building a little no-code project. Links: Jesse Hanley https://twitter.com/jessethanley This is episode 95

    Business Retreats & Building Community

    Play Episode Listen Later Nov 22, 2023 34:53


    On the show this week, we talk about business retreats and why some are so great! There are things we love, and things we'd rather avoid and today we talk about it all. This is Episode 94

    A/B Testing Tools, Approaches, and Experiment Logs

    Play Episode Listen Later Nov 8, 2023 38:47


    Today on the show we dive into the world of A/B testing and the tools around that. This is episode 93

    Quick takes on Categories, WOM and Frameworks

    Play Episode Listen Later Oct 25, 2023 41:42


    On the show this week we share our quick takes on category creation (Christopher Lockhead), word of mouth, abandoning business frameworks and Google Podcasts shutdown. Links - Lenny's Podcast (https://www.lennysnewsletter.com/podcast) - Category creation - https://www.lennysnewsletter.com/p/how-to-become-a-category-pirate-christopher#details - WOM - https://www.lennyspodcast.com/how-to-drive-word-of-mouth-nilan-peiris-cpo-of-wise/ - Frameworks - https://commoncog.com/reality-without-frameworks/ This is episode 92

    Colin Nederkoorn on growing Customer.io, pricing and branding

    Play Episode Listen Later Oct 11, 2023 52:45


    Today on the show we're joined by Colin from Customer.io. He takes on the journey of building an integrated messaging platform and his thoughts on pricing and branding. Colin's Twitter: @alphacolin This is episode 91

    4 Validation Strategies and Honing Value Props

    Play Episode Listen Later Sep 27, 2023 43:14


    Today on the show, we dive into 4 validation strategies Lenny Rachitsky suggested in a recent newsletter. Nate & Josh lean into what's worked for them and which methods they think are the most effective. Lenny's article: https://www.lennysnewsletter.com/p/how-to-validate-your-b2b-startup This is episode 90

    Brainstorming Marketing Strategy for Testing Taxi

    Play Episode Listen Later Sep 13, 2023 40:31


    Today on the show Nate & Josh look at Testing Taxi and how to reach the audience - and which audience to go after. We also dive into some side tunnels with messaging and early MVPs. Buckle up, this is a good one! Links: - https://www.linkedin.com/posts/heyrobk_voice-of-the-%3F%3F%3F%3F%3F%3F%3F%3F-voice-of-activity-7101581893774573568-tdtv/ - https://sparktoro.com/blog/modern-content-marketing-your-new-growth-flywheel/ This is episode 89

    Swipe files, finding your spirit animal

    Play Episode Listen Later Aug 30, 2023 33:37


    On the show today, Josh tells us all about Swipefiles, how it helps his creative process and his team. We also into how Josh tracks interesting companies and ideas. Links: - Corey Haines: https://twitter.com/coreyhainesco This is episode 88.

    Josh and Nate talk Value Props for Testing Taxi

    Play Episode Listen Later Aug 16, 2023 39:15


    Today on the show, we dive into value propositions and how to to make better ones. We dive into Nate's value prop for Testing Taxi and how it could be improved. Links: https://www.youtube.com/watch?v=oICXfZg68x0 This is episode 87

    How Nate and Josh keep themselves aligned on the “Right Things” to do

    Play Episode Listen Later Jul 26, 2023 39:43


    Today we dig into the tools and habits we use to stay on top of things and prioritize the right things. Josh comes at it from the angle of working with a team, while Nate is in the ever changing landscape of consulting clients. This is episode 86

    Luca makes a huge pricing change

    Play Episode Listen Later Jul 12, 2023 47:40


    Today we talk to Luca from Customerly.io about last month's huge pricing change. He walks us through the thinking behind it and discussed previous pricing choices he'd never do again. Join us for a great chat about everything pricing. You can find Luca at https://twitter.com/iLucaMicheli, and the pricing we're discussing at https://www.customerly.io/pricing/ This is episode 85

    What Nate learns by embedding himself in a community

    Play Episode Listen Later Jun 28, 2023 34:22


    Today we talk about embedding in a customer community. Nate gives an update on Testing Taxi and Josh weights in. Join us for a good discussion on the early stages of customer development. This is episode 84

    Founders with Strong Opinions

    Play Episode Listen Later Jun 15, 2023 31:16


    Today, we explore some strong opinions of serial entrepreneur, Hiten Shah (https://twitter.com/hnshah). We dig into our own ways of thinking differently and how strongly we express that. This is episode 83

    Why Nate and Josh slow their roll on AI

    Play Episode Listen Later May 31, 2023 34:25


    On the show today Nate and Josh talk about AI and why we aren't jumping in with both feet. This is episode 82

    Keeping successful partnerships aligned (in business + life)

    Play Episode Listen Later May 17, 2023 33:49


    Today on the show, we dig into partnerships - what makes them work and what doesn't, what keeps them alive and what undermines them. Josh has had over 5 partnerships and he weighs in on some of the insights he's uncovered. Further reading: - https://joshho.substack.com/p/staying-aligned-on-the-big-things This is episode 81

    To Build in Public or Not to Build in Public

    Play Episode Listen Later May 10, 2023 40:00


    Today on the show we have Mike from Wafris talking about his fledgling internet security company and how he's using social media to get off the ground. We explore where social is working for Mike and what he can do to get even more reach. Links: - https://wafris.org/ - https://wafris.org/ip-lookup This is episode 80

    Designing a High Touch Signup Flow

    Play Episode Listen Later May 3, 2023 40:14


    Today on the show we talk about the signup process for Nate's new SaaS - Testing Taxi. Self-guided trials are not an option so what should he do? We also check in on Nate's SEO push on Status List and where he's running stuck. Links: https://testing.taxi This is episode 79

    Would we buy either of these SEO, AI, or Chrome Plug-in SaaS?

    Play Episode Listen Later Apr 26, 2023 37:51


    Today Nate and Josh dive into 3 different SaaS companies and ask: would this be a good business to buy? We dive into how we might market, position or turn a profit with each. The results may surprise you. We also dig into the AI-powered things SaaS businesses are spinning up lately - a full gamut on the show today. This is episode 78

    Time to market Nate's new project?

    Play Episode Listen Later Apr 19, 2023 36:34


    Today we talk about Nate's latest project and if it's time to buy a domain and tell the world. Josh weights in and gives some helpful SEO tips to get started. Also today, we talk about abilities and environment and how those have both shaped our entrepreneurial journey. Links: https://lawrenceandco.com/your-oxygen-mask-first This is episode 77

    Domain Hoarding: Guilty Pleasure or Asset?

    Play Episode Listen Later Apr 12, 2023 37:32


    Today, Josh and Nate discuss the value of domains. What would you pay for a used domain? Why do people pay millions of dollars for special domain names? Some of us like to hold 90+ domains for a "rainy day". Others only buy domains when they're ready to launch something. More on aquisition of chat.com https://twitter.com/dharmesh/status/1641094109187260421 This is episode 76

    A Project Back from the Dead and Josh’s Retreat

    Play Episode Listen Later Apr 5, 2023 31:18


    Nate shutdown a project because it wasn't panning out. All of a sudden, customers are showing up asking to have it turned on. Nate shares the story and what he's going to do about it. Also today, Josh went on a founders retreat. He shares the wonders of diverse paths in company building and how finding "your people" is so meaningful. This is episode 75

    Thinking in Bets, easier said than done

    Play Episode Listen Later Mar 29, 2023 35:46


    Today, we talk about poker star Annie Duke's book on decision making. As founders, we often look at the world through rose colored glasses. Today we talk about ways to be realistic, limit failure and increase our chance of success. You can find Annie Duke's book on Amazon: https://www.amazon.ca/Thinking-Bets-Making-Smarter-Decisions/dp/0735216355/ref=asc_df_0735216355/ This is episode 74

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