Wing It - A Digital Marketing Podcast

Ep 101 - Foundations, Processes and Going Back to Basics- by Goose Digital

This episode discusses the importance of agency-client relationships, personality fit, and communication for long-term success, plus upcoming podcast studio changes.

More Markets, More Services, More Success. Goose Digital + MoreSALES. – Wing It Episode 100 by Goose Digital

The Goose Digital team talk all about Funding, Networking & Scaling with Chris Adams of Adams Hamilton.

Inside directworx's Marketing Innovations - Insurance Fireside Chat by Goose Digital

Explore how agencies can bring fresh ideas to clients, balancing innovation with proven tactics, and the importance of curiosity in driving strategic marketing.

Wing It Unhinged – Content Strategy Meets Marketing Operations - Wing It Episode 96 by Goose Digital

In this episode, Michael and Kevin discuss evolving marketing strategies, focusing on quality leads over quantity, aligning sales and marketing teams, and enhancing campaign effectiveness for business growth.

Wing It Unhinged - The Evolution of B2B Journeys - Wing It Episode 94 by Goose Digital

Wing It Unhinged - Content Marketing and A.I. - Wing It Episode 90 by Goose Digital

Watch or listen as Michael Turcsanyi and Kevin Butler reflect on the challenges, successes, and lessons learned from some of our recent projects and marketing campaigns. This episode features a conversation about finding the right marketing agency.

DISCOVER HOW GOOSE DIGITAL CAN HELP GROW YOUR BUSINESS - YOUR B2B DIGITAL MARKETING PARTNER https://www.goosedigital.com SUBSCRIBE TO OUR CHANNEL http://www.youtube.com/c/goosedigital?sub_confirmation=1 CONNECT WITH GOOSE DIGITAL Goose Digital ► https://www.goosedigital.com LinkedIn ► https://www.linkedin.com/company/goose-digital Facebook ► https://www.facebook.com/goosedigital Twitter ► https://twitter.com/goosedigital Blogs ► https://www.goosedigital.com/blog/ Call Us ►1-866-64-GOOSE

Wing It Unhinged - Reflections on Inbound Marketing - Wing It Episode 91 by Goose Digital

Join Michael Turcsanyi and Kevin Butler as they reflect on their recent projects, sharing candid conversations about the challenges, successes, and lessons learned along the way.

Measuring Marketing And Revenue Attribution With HubSpot - Webinar Replay by Goose Digital

Branding and Marketing Performance ft. Mike Leon of Brand Heroes – Wing It Episode 88 by Goose Digital

Join Michael Turcsanyi and Kevin Butler as they reflect on their recent projects, sharing candid conversations about the challenges, successes, and lessons learned along the way.

Do Revenue Owners Own Marketing Now? - Wing It Episode 86 by Goose Digital

In this episode the Goose Digital team breaks down the ups and downs of marketing, the state of marketing in Q1 of 2023 and how it compares to Q4 of 2022, as well as what we anticipate for the rest of 2023.

In this episode Michael Turcsanyi, CEO and Kevin Butler, VP, Strategy explore the reducing tenure of Sales & Marketing Leaders, uncertainty in the markets, and business initiative ramp up around the holidays.

This week on the Wing It Podcast Michael and Jennifer discuss how Insurance Carriers and MGAs can use marketing automation to effectively manage broker communications.

Marketers are relying on Marketing Attribution even more now, to effectively manage marketing budget and ROI.

Michael and Kevin are back with another episode of Wing It

On this episode, Michael, Chris and Mark talk all about inbound with Rebecca Phillips from HubSpot

Goose Digital team talks about marketing strategy and the benefits of partnering with a marketing agency

Act-On Software joins Goose Digital team to discuss martech, partnerships and strategic growth

This week on the Wing It Podcast the team is joined by partners Act-On Software to talk about marketing automation, tech stack and more

Watch or listen as Goose Digital talks with global talent firm WilsonHCG and marketing leaders from two customers about the challenges and opportunities delivering marketing performance in the current employment market.

This week on the Wing It Podcast the team talks about marketing performance during economic slowdown, managing teams, hiring talent and more.

This week on the Wing It Podcast the team is joined by Alison Hammill of Orion Travel Insurance to explore their journey implementing marketing automation. Learn how insurance companies can leverage marketing automation to streamline marketing communication.

This week on the Wing It Podcast the team is joined by Amr Hisham and Mike Goitanich of Inverted Taco to explore how video marketing has changed over the last several years. Video marketing is more accessible to businesses than ever before - and it's becoming more of a necessity than a nice-to-have.

On this Wing It Podcast, the team is back in the studio to discuss The Great Resignation, and specifically how it's impacting digital marketing teams. Learn how you can better cope with losing digital marketing resources, where agencies can help, and what to look for in your next hire.

On this episode of Wing It Podcast, Michael and Robyn are joined by David Rewalt and Heidi Smith of ActionIQ to discuss all things CDP. Learn how your business can better leverage your data, create custom 'living' audiences, and free up IT resources while simultaneously giving your marketing team more time to innovate on strategy. Check out ActionIQ's 2022 CX IQ Index here: https://www.actioniq.com/cx-iq/

On this week's Wing It Podcast, the team discusses the best ways to think about and develop your 2022 marketing strategies. While everyone has their own methodologies, we share a few actionable tips on reviewing your performance from last year, using anecdotes from the sales team, and how to properly shape your content strategy around your ICPs.

On this Wing It Podcast, welcomes Ben from Act-On software to discuss the push into SMS Marketing, and how companies in various industries can take advantage of this exciting development. Watch as the team discusses strategies, pitfalls, and how best to implement and use SMS Marketing to grow marketing programs.

On this Wing It Podcast, the team is back in the office for the first in-person podcast in over a year for a discussion on Digital Marketing Attribution heading into 2022. Marketing attribution is essential in all businesses, but the ways it is measured and accounted for is ever-changing. Watch as the team discusses some of the common pitfalls, and explores ways to better account for all marketing touches across the full customer journey.

On this Wing It Podcast, the team dives into some strategies for the Insurance industry to get the most value possible out of their CRM. Watch as they explore pipeline visibility, customer marketing and more as we expand on some points from Wing It 51. Watch Wing It 51 here: https://youtu.be/fkiMjWOUMDk

On this Wing It Podcast, the team is joined by Chris Adams of Adams Hamilton to tackle all things content & content strategy. Watch as they discuss how to properly categorize your content for different funnel stages, and question why B2B companies often struggle to produce quality content at scale.

On this week's Wing It Podcast, the team dives into paid media campaign optimization - and why actively monitoring, measuring and optimizing your paid campaigns are keys to running them successfully.

On this week's Wing It Podcast, the team is joined by Kyle Landry of All-Risks Insurance to talk about the digital customer experience in Insurance. Kyle and the team discuss adoption of new marketing technology, and why Kyle things a return to the more personal customer experience of the past is in the works. Learn more about Kyle and All-Risks at https://all-risks.com/

On this Wing It Podcast, the team continues to try out our new format as they discuss the ever-expanding range and scope of what Digital Marketing professionals are responsible for in 2021. Watch to learn more about our thoughts on customer journeys, evolving MarTech platforms, and keeping the bigger picture in mind day-to-day.

On this Wing It Podcast, the team tries something a little different as they have a roundtable discussion about the need for more thought leadership in the insurance industry. Watch to learn more about why brokers need to create more trust-building content, choosing your audience carefully, and more.

On this edition of the Wing It Podcast, the team is joined by Mark Finnegan, Director of Marketing & Partnerships at Goose Digital to talk about the launch of the brand new goosedigital.com. Watch as the team discusses the importance of planning your website launch with various stakeholders in your business, as well as going over some potential pitfalls and issues businesses may face during a new site launch process.

This week, the insurance team talks about mid-market commercial insurance - and how they see it as an underserved segment when it comes to customer experience. While personal lines have developed over the last few years to include self service tools and automation, commercial has lagged behind. Watch as the team breaks down why this might be, and some strategies to counteract it.

On this week's Wing It Podcast, the team spends some time catching up on how Camp Ooch and the Sporting Like 10K have been continuing their incredible mission over the last year. We talk with Karen Donaldson about the virtual version of the 10K run, staying social over digital means, and their plans for the future. Learn more about Camp Ooch and the SL10K at https://sportinglife10k.ca/toronto/

On this Wing It Podcast, the team welcomes Jason Khan, Director, Innovation at Wawanesa Insurance to the show. Watch as they explore emerging trends in the insurance industry from a digital perspective, discuss the importance of visibility & content, and much more!

On this week's podcast, the team tackles the ever present challenge of content within the digital marketing landscape. Learn how you can adapt your content strategy to better fit with the other aspects of your marketing, as well as some tips on how to repurpose and right-fit your existing content for different audiences.

This week the team sits down with Kory Jazbec, Head of Digital, Marketing Automation at RSA Canada to discuss all things Insurance & Digital. Learn how RSA Canada got its start in Marketing Automation, and what they're doing to further grow that journey.

On today's episode, the team dives into a common issue facing many companies today - when going through a rebrand or new website build, how do you optimize your funnels and build a site with your marketing automation platform in mind?

This week on the Wing It Podcast, the team is joined by Cassidy Allison of The Commonwell Mutual Insurance Group to discuss how to excel in Insurance Marketing with a small team, Broker Education, Brand Voice, and more! The Commonwell Mutual Insurance Group: https://thecommonwell.ca/

On this episode of Wing It Podcast, the team dives deep into Customer Journeys, and how marketing teams can leverage the data that they uncover - even when they don't result in an immediate sale. The importance of storytelling, and the creation of additional customer journeys are also discussed.