Podcasts about act on software

A sex-change operation in Nebraska that was forced and an utter failure brings to light the real and destructive motive behind the secular cult of selfishness and greed, the importance of Christianity and some of the evidence for its absolute truth are examined, and was Jesus woke? You know my answer, but you may not know why. Check out this episode to learn more.https://www.1011now.com/2023/09/14/lawsuit-filed-against-unmc-nebraska-medicine-over-trans-teens-breast-removal-surgery-2018/?fbclid=IwAR0rQRryqWGpC-8I1_5pRasb8BnrrYg90r8ER4IPuUkiiGzDnQPtIVPkQkUhttps://www.summit.org/resources/articles/4-common-objections-to-christianity-long-short-answers/?utm_term=Read%20more&utm_campaign=Objections%20to%20Christianity%2C%20Technology%20and%20Parenting%2C%20Barbie&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-Objections%20to%20Christianity%2C%20Technology%20and%20Parenting%2C%20Barbie-_-Read%20moreRod Dreher, Live Not by Lies: A Manual for Christian Dissidents.Save on healthcare with Crossway Connect today: https://app.crosswayconnect.org/enroll...Build your own library of resources for biblical study with Logos Bible Software: https://logos.refr.cc/10minutechurchDeck yourself out with some Jesus swag and bear his name with apparel and accessories from SeekJesus.co:https://seekjesus.co/pages/_go_?ref=7491:646327&discount=CHRISW92Get a copy of my new devotional journal Centering Prayer: Sit and Give Your Troubles to God: https://a.co/d/39pw2eEWebsite: 10minute.churchMerch: https://www.storefrontier.com/10minutemarketConvos With Dad: https://www.spreaker.com/show/convos-with-dadTwitter: @TheChrisW92Consider donating at our website or becoming a bonus paid subscriber for 99 cents a month at https://podcasters.spotify.com/pod/show/20minutepods/subscribe and gain access to bonus content, including the commercial-free Daily Thoughts devotional series.Song: IntentionsArtist: AnberlinAlbum: VitalCopyright 2012

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President of Brendandell, Brendan Dell.Connecting with Brendan Dell can offer you a wealth of benefits. As a positioning and messaging expert, Brendan has worked with some of the biggest names in the technology industry, helping them develop effective marketing strategies that set them apart. By connecting with Brendan, you can tap into his expertise to improve your messaging and positioning, ultimately helping to increase sales and drive growth. If you are an entrepreneur seeking funding for your business, Brendan's course, "$1B Pitch," can offer you practical advice on how to craft a winning pitch that will capture the attention of investors. The course covers the key elements critical to a successful pitch, including how to tell a compelling story, build a strong team, and demonstrate market fit.About Brendan Dell: Brendan is a positioning and messaging expert who has worked with some of the top technology brands in the industry. His impressive client list includes well-known names such as Expedia, ADP, HP, Y Combinator, and over 99 portfolio companies. With his vast experience and expertise, Brendan has become a trusted advisor to many companies seeking to improve their marketing strategies and messaging.In his book, "The 12 Immutable Laws of High-Impact Messaging," Brendan shares his rules for standing out in crowded markets. This book is a must-read for anyone looking to make an impact in today's competitive business landscape. Brendan's new course, "$1B Pitch," examines the eight elements of a successful $1B pitch. This course is a valuable resource for anyone looking to create a winning pitch and secure funding for their business.About Brendandell: Brendandell is a company that specializes in partnering with B2B CMOs to help create impactful marketing campaigns and departments. Their expertise and experience have earned them a reputation for being leaders in their field, with a roster of clients including some of the industry's biggest names. Some of their past and present clients include Cvent, which Deloitte has recognized as one of the Fast 500 companies, and TOPO, a leading B2B analyst firm. They have also worked with UserTesting, which Deloitte recognized as one of the Technology Fast 500 companies, and Nuance, a Fortune 1000 company.Other notable clients of Brendandell include Panasonic, SAP, Brother, Act-On Software, MedeAnalytics, and Cambia Health Solutions, among others. They have worked with over 100 clients, each benefiting from the company's expertise and commitment to delivering top-notch marketing solutions. If you are a B2B CMO looking to take your marketing campaigns to the next level, Brendandell is a company that you should consider. Their vast experience and impressive track record make them a reliable partner who can help you achieve your goals and take your business to new heights.Tweetable Moments:02:36 - “So the first thing that every company should do, and the mistake that folks often make is that most companies start and go.”06:04 - “In order to tell that story, you need to have clarity of the problem, clarity of the solution, and clarity of the unique mechanism in which you deliver that solution.”Links Mentioned in this Episode:Want to learn more? Check out Brendandell website at

Act-On Software joins Goose Digital team to discuss martech, partnerships and strategic growth

How can marketers stay compliant with CASL and other legal obligations within the digital channel? We will be addressing the current legal landscape in Canada and how you can leverage the power of marketing automation to ensure appropriate measures of compliance within your marketing efforts.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

This week on the Wing It Podcast the team is joined by partners Act-On Software to talk about marketing automation, tech stack and more

Software companies that sell their solutions on a SaaS-basis (software-as-a-service) heavily rely on happy customers. If customers are dissatisfied or feel they don't use the software enough, they can cancel their subscriptions easily. One of the key factors for happy SaaS customers is a successful onboarding plan. In this episode, Elias has a chat with Kris Mendoza, sr. director of support & services at Act-On Software. Act-On is a best-of-breed marketing automation solution that integrates easily with the rest of your Martech Stack (like CRM, dashboards, CDPs and webinar software). Kris explains how onboarding at Act-On works. Topics we discuss: Why onboarding new SaaS customers is so important Best practices in onboarding Mistakes to avoid when onboarding new customers How to measure for success when investing in onboarding LinkedIn Kris Mendoza: https://www.linkedin.com/in/kris-mendoza/  Website Act-On Software: https://act-on.com/  The Act-On Support community: https://connect.act-on.com/hc/en-us    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Join Maia Wells as she discusses key predictions for SaaS marketing in 2022 with Act-On Software CMO David Greenberg. Tune in for advice on how to react to increased privacy controls and consumer experience expectations on this episode of The Marketing Hero.

We discuss Native American "boarding schools" and the renewed effort to investigate what  happened at these federally funded "schools." Our new Secretary of Interior has made this a priority and we talk about why is it important that all Americans know the history of these "schools" and the sit with what is owed to Indigenous people. We also walk some things into the wildfires raging in Europe LOL.Buried Headline:https://www.nbcnews.com/politics/politics-news/biden-administration-review-native-american-boarding-schools-dark-history-n1272082?cid=sm_npd_nn_tw_ma Sources:Florida's Dozier School For Boys: A True Horror Story  https://www.npr.org/2012/10/15/162941770/floridas-dozier-school-for-boys-a-true-horror-storyIndigenous Reform School https://daily.jstor.org/life-in-indigenous-boarding-schools/?utm_term=life-in-indigenous-boarding-schools&utm_campaign=jstordaily_08052021&utm_content=email&utm_source=Act-On+Software&utm_medium=emailColson Whitehead: The Nickel BoysJSTOR Constructing Meaning to the Indian Boarding School Experience by Stephen Colmant, Lahoma Schultz, Rockey Robbins, Peter Ciali, Julie Dorton and Yvette Rivera-ColmantJournal of American Indian Education, Vol. 43, No. 3 (2004), pp. 22-40

Why should organizations and marketers care about collaboration? Kevin Bobowski, SVP Marketing at Aurea Software digs into the term and what it really means to give teams time to concentrate and focus on teamwork rather than working on random, tactical tasks that take away from coming up with big inspirations. Joining this episode of the Radically Transparent podcast, brought to you by Oktopost, Kevin focuses on how his team is producing outcomes and why dedicating time for teamwork is critical for high performing teams. He even reveals his secret sauce to ensuring marketers love their jobs, are proud of their contributions and do really, really strong work. With a track record of helping marketers do their best work and an impressive line-up of leading go-to-market strategies for companies such as Act-On Software, ExactTarget, Bizible (acquired by Marketo) and now Aurea Software, this episode is geared towards empowering marketing leaders to produce creative outcomes over tactical activities.

As a marketer, understanding human behavior is a big part of the job to gain a holistic view of customer needs and expectations. But when it comes to your research, besides intuition and data, what's the best approach to learn about your perfect customer? In this episode, Oktopost's Director of Social Strategy, Jennifer Gutman, sits down with UserTesting's CMO, Michelle Huff, to discuss how she is taking customer insights to new heights through putting real users in realistic conditions to learn about her buyer base. More About Michelle Huff: Michelle brings over 20 years of experience leading marketing and go-to-market strategies at high tech companies, such as Act-On Software, Salesforce, and Oracle. Gaining insights directly from customers and prospects has always been essential in her past roles—from leading product marketing and management teams to launching websites and marketing campaigns. At UserTesting, she's responsible for driving our go-to-market strategy, building the UserTesting brand, generating demand, and strengthening customer engagement and advocacy.

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/ Episode 6: In this episode, Elias has a chat with David Greenberg, he's the Chief Marketing Officer at Act-On Software. Act-On is a leading marketing automation software platform and David shares his knowledge on Sales and Marketing Alignment, based on his experience within Act-On. We discuss a lot of topics, amongst them: How to organize business processes around Sales & Marketing Alignment The technology stack, needed to align Marketing & Sales Marketing & sales alignment in practice The importance of (re-) nurturing leads and lead scoring LinkedIn David Greenberg: https://www.linkedin.com/in/davidgreenberg2/  Website Act-On Software: https://act-on.com/  If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

We've covered a lot ground with the topic of AI, but before it was a thing, companies pushed their teams to implement and vigilantly use tools such as CRM, DemandGen, CMS and so much more as a solution to increase closed deals. During this period the roles of sales, marketing, management and IT evolved dramatically. Bad habits were also part of this evolution. Sales and marketing replacing productive personal efforts with filling in blanks to satisfy management with data, data and more data. What was lost along the way? Conversation, relationships, business lunches - IN PERSON relationships, including real voice interaction through the phone. Hiding behind social media, email and texts have hurt companies who wonder why their latest, greatest tools aren't solving the issues. Susan Finch hosts Michelle Huff, when she was Chief Marketing Officer of Act-On Software, Inc.. Michelle understands that tools and systems have their place, but how to you continue to integrate best human practices for the highest results? About our Guest Michelle Huff Michelle was Act-On’s Chief Marketing Officer, at the time interview,  and oversaw the company’s brand, demand, and customer expansion marketing efforts.  She is now the CMO of UserTesting. Michelle was also GM of Salesforce’s Data.com division after having served as the VP of Marketing for the group. Prior to her tenure at Salesforce, Michelle was a Senior Director at Oracle and a Senior Product Marketing Manager at Stellent (acquired by Oracle). She holds a B.A in Business Administration from the University of Washington.  

Andy MacMillan is the CEO @ UserTesting, the company that provides real-time feedback, from real customers, wherever you work. To date, they have raised over $200M in funding from the likes of Accel, Greenspring, Openview and Insight to name a few. As for Andy, prior to UserTesting, he was the Chairman and CEO @ Act On Software and before that held several positions at Salesforce, including COO - Products Group. Before Salesforce Andy spent close to 5 years at Oracle as VP Product Management.   In Today’s Episode We Discuss: How did Andy make his way into the world of SaaS? How did he come to be CEO at the market leader, UserTesting? Why does Andy think the seat-based pricing model in SaaS will die? What are the downsides of it? Why is volume-based pricing optimal? How does one instil volume based pricing without disincentivizing usage? How does Andy think about discounting? How does Andy view the importance of offering trials?        What does it take to scale a sales team successfully? How can one determine a closer in the interview process? Should one hire sales reps 2x2? How does Andy think about hiring sales reps from adjacent companies and industries? How does Andy think about minimizing and optimising sales ramp times? How does Andy think about payback period?       How does Andy structure the pipeline meetings? Who is invited? How are the meetings structured? How does Andy advise on the right segmentation of pipe? How does Andy evaluate the closability of the pipe? Where do many people go wrong in pipeline meetings? What have been his biggest lessons on running them successfully? Andy’s 60 Second SaaStr: The hardest element of Andy’s role with UserTesting? What Andy would most like to change about the world of SaaS? The hardest role to hire for today and why?  If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Andy MacMillan

David Greenberg is the Senior Vice President of Marketing at Act-On Software. He joins us on the podcast to talk about marketing strategies, including refocusing on experience nurturing over lead nurturing, the role of automation, and where marketing automation fits with account-based marketing. We also talked about the rebrand of Act-On and its shift to growth marketing automation. Lots of great insights to make you think about your own marketing strategies.

  Marketing in B2B companies is divided into those companies that have a sophisticated marketing platform (aka marketing automation system) and those that don’t.  Those without a marketing automation system or marketing platform don’t know what’s happening to their marketplace until their pipeline is evaporating before their eyes. While marketing automation software users revel in the revenue growth, the biggest benefit, says David Greenberg, is enhanced customer experience.  Our program this week has industry expert David Greenberg, SVP at ACT-On. He explains the benefits of the benefit of marketing automation and marketing platforms.   ----more---- About David Greenberg David Greenberg is the Senior Vice President of Marketing at Act-On. With a firm belief that customers are more than just sales leads, Greenberg ensures all aspects of Act-On’s marketing and growth strategies are rooted in a memorable brand experience. He is a self-proclaimed brand loyalty enthusiast and brings more than 20 years of marketing leadership experience in high-growth technology organizations to the table. David Greenberg on LinkedIn   About ACT-ON “Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. For more information, visit Act-On Software.” SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel.  Funnel Media Group is the sponsor of SLMA Radio    

On today's FULL episode, we'll talk about how our responsibilities as TAs are growing, where Americans are welcome (or not), and of course: SAFETY. Sources: https://www.travelmarketreport.com/articles/Travel-Advisor-Emotions-Are-Shifting-from-Fear-and-Uncertainty-to-Hope-and-Excitement https://www.travelagewest.com/Industry-Insight/Business-Features/Safe-Travels-Protocols-Released-for-Short-Term-Rentals-Tourist-Attractions-and-Rental-Cars https://skift.com/2020/06/23/short-term-rental-platform-redawning-hits-reset-as-bookings-surge/ https://skift.com/2020/06/23/american-travelers-likely-wont-be-allowed-into-eu-anytime-soon/ https://www.travelweekly.com/Travel-News/Tour-Operators/Pricing-tactics-vary-by-sector-as-consumers-return-to-travel https://www.travelagewest.com/Industry-Insight/Business-Features/This-Advisor-Created-a-Way-to-Earn-Extra-Commission-on-Canceled-Trips https://www.cntraveler.com/story/how-clean-and-safe-is-a-planes-cabin-air?fbclid=IwAR0n0JOpouN45gd3tdMsZYuvUJDwNyz7vsDHuBkbdnuClze5LIsXC1DNwNo https://www.theguardian.com/travel/2020/jun/18/end-of-tourism-coronavirus-pandemic-travel-industry?fbclid=IwAR1QxfEHgIFRaNA8WHNc73x98my9sd1r_fckGTqtFDcqa0JZ0MAHYjUdCUE https://www.travelandleisure.com/airlines-airports/taipei-songshan-airport-taiwan-tour https://www.frommers.com/blogs/passportable/blog_posts/las-vegas-new-tool-for-checking-workers-health-one-ring-to-monitor-them-all https://www.travelpulse.com/news/travel-agents/travel-advisors-look-beyond-covid-19.html https://www.afar.com/magazine/the-great-american-outdoors-act-will-provide-billions-in-funding-to-us-national https://www.travelweekly.com/Travel-News/Tour-Operators/Pricing-tactics-vary-by-sector-as-consumers-return-to-travel https://www.travelagewest.com/Industry-Insight/Opinion/What-to-Expect-From-the-New-Future-of-Tourism-Coalition https://www.travelmarketreport.com/articles/USTOA-and-Other-Major-Tour-Associations-Set-Guidelines-for-Resuming-Safe-Operations?utm_term=USTOA%20and%20Other%20Major%20Tour%20Associations%20Set%20Guidelines%20for%20Resuming%20Safe%20Operations&utm_campaign=New%20TMR%20Email%20Template&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-COVID-19%20Has%20Created%20a%20New%20Role%20for%20Advisors%2C%20Biggest%20Factors%20in%20Choosing%20a%20Consortium%20or%20Host%2C%20%2526%20more-_-USTOA%20and%20Other%20Major%20Tour%20Associations%20Set%20Guidelines%20for%20Resuming%20Safe%20Operations https://www.travelmarketreport.com/articles/COVID-19-is-Forcing-Travel-Advisors-to-Become-Health-and-Safety-Experts?utm_term=Read%20More&utm_campaign=New%20TMR%20Email%20Template&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-COVID-19%20Has%20Created%20a%20New%20Role%20for%20Advisors%2C%20Biggest%20Factors%20in%20Choosing%20a%20Consortium%20or%20Host%2C%20%2526%20more-_-Read%20More As heard on Excess Baggage: https://www.travelweekly.com/River-Cruising/American-Cruise-Lines-pushes-back-Mississippi-relaunch https://www.travelweekly.com/Travel-News/Tour-Operators/Travel-Corporation-employing-wellbeing-directors https://www.cntraveler.com/story/black-travel-alliance-wants-to-hold-travel-brands-accountable?verso=true https://www.cnn.com/travel/article/alcohol-ban-airlines-covid-19/index.html https://www.travelagewest.com/Travel/Cruise/CLIA-Ocean-Cruises-Are-Canceled-Until-At-Least-Sept-15 https://www.travelweekly.com/Cruise-Travel/Carnival-to-remain-inactive-through-end-of-September https://www.travelweekly.com/Travel-News/Tour-Operators/50-percent-of-day-tour-providers-reopening-in-June https://www.travelmarketreport.com/articles/FAA-Wont-Require-Face-Masks-Even-as-Airlines-Increase-Enforcement https://www.travelagewest.com/Travel/Cruise/The-Future-of-Cruise-Travel-to-Greece https://skift.com/2020/06/23/americans-would-get-tax-credits-to-travel-under-senators-plan-to-boost-u-s-tourism/ https://www.travelweekly.com/Travel-News/Hotel-News/Tripadvisor- See omnystudio.com/listener for privacy information.

David Greenberg is the SVP of Marketing at Act-On Software. David shares more about his background and how he wound up helping companies like Act-On grow successfully through marketing. Here are some of the highlights of what you can expect in this episode: What marketing can do to optimize your sales funnel Why you need qualitative data from your customer to make improvements in sales, marketing and product How to manage a co-hort of users to get regular feedback about your product What you need to do to build a marketing machine that works for your company How customers want to make purchasing decisions today Resources Act-On Content Library Act-On Blog Reaching out to David Connect with David on LinkedIn

Getting a lead through the door is harder. A research report by Act-On Software found that 75% of the 244 participants agreed that generating quality leads for their business is one of their most important... The post B2B Lead Generation: What Really Works? appeared first on Blue Mail Media Podcast.

Today we welcome special guest Siara (pronounced Sai-ra) Nazir, who is Head of Digital Marketing at Autodesk- a company we are all familiar with because of products like Autocad (that is just one of the hundreds of its brands of course)…Siara herself has been a marketer for close to two decades, and has done it all, from above the line to below the line and now digital marketing. We’re excited to be speaking with a practitioner to get a different perspective on martech and the challenges that come with digital transformation. Here are my choice takeaways from the show! Segment 1: in conversation with Siara Nazir 1. Siara has led the digital transformation for two Fortune 500 companies in her career, and she tells us all about her key insights. a. Dirty data is the biggest hurdle for any company trying to transform to a digital and experience led model b. People and processes are equally important. Trying to work in new ways with old organizational structures is a common misstep that companies make c. Collaborating with stakeholders such as dealers and distributors is central to winning digital transformation with companies that have an instore-online model. Balancing the relationship between ecommerce (D2C) and the traditional channels like resellers is a core skill d. Balancing the customers’ online and offline experience is also central to winning in the experience economy – marketers sometimes tend to ignore the experience in the offline world while making the digital transformation 2. We then talk about performance marketing. Is measurement and metrics the elephant in the room for marketers? Siara’s opinion is that indeed marketers seem stuck in old metrics that don’t matter in today’s environment. She explains how Autodesk is in the process of phasing out the return of ad spend and working towards a more full-funnel marketing measurement model, trying to address points along the buying journey where conversion or drop-off happens. A robust ‘pathing analysis’ is central to this approach. 3. AI for marketing applications has been a pet area of interest for Siara, and she has also shared in public her experience of developing an ‘AI-led conversion accelerator’ that helped quadruple conversions and double brand engagement. Siara tells us all about how that was created – and how it worked out. An unmissable bit of the show! 4. Our stock question of the week on how Siara makes martech investment choices, and what the Autodesk martech stack looks like fails to get any specific tool names, but definitely elicits a couple of gems including some information that’s going to have martech vendor sales reps sit up and take notice! SEGMENT 2 Trend of the week: the future of marketing automation To quote David “SugarCRM has purchased Salesfusion, one of the few stand-alone marketing automation systems still, um, standing. In the past month, Acquia bought Mautic, Act-On Software expanded into new channels, and MailChimp launched its own marketing automation product. Marketing automation is still popular but more as a condiment than an entrée.” I disagree and think marketing automation is going to be the glue that holds all marketing together in the future. But then we come up with a third angle altogether - with LinkedIn’s acquisition of Drawbridge, are social media walled gardens going to be the new marketing automation- or indeed, the new marketing stack? We debate it out, figuring that with the last of the standalone marketing automation platforms no longer in the market, the acquisition of identity graph capabilities giving social media platforms the power to own the ‘relationships’ of people with other people, brands and ideologies, and collapsing the distance between martech and adtech applications, we will see a very different martech landscape emerge in the near future. Are you ready?

Andy MacMillan is CEO of UserTesting, the leading Human Insights company. Prior to UserTesting he was CEO of Act-On Software and COO, Products at Salesforce. Andy is from the Detroit area and has a B.A. from Michigan State University and an MBA from the University of Edinburgh (Scotland).

Nina Church-Adams, currently the SVP of Marketing at Act-On Software discusses B2B marketing tactics that global tech leaders and her team at Act-On Software uses to ensure consistent pipeline generation. In this episode she breaks down the upcoming trends in the technology marketing domain and talks about the various ways in which B2B marketing and sales will change in the future. About Nina: Nina is a senior marketing leader with more than 15 years of experience building teams, products and brands. Nina has been successful in leading global cross-functional teams through product launches, go-to-market transformations, and organizational transitions. She is a marketer, and a storyteller who can align a diverse team around a shared vision by harnessing and focusing on a team’s creativity. About Act-On Software: Act-On Software is a leading marketing automation / SaaS product that helps sales and marketing teams increase and convert leads faster and more efficiently throughout the buying journey. Top ten takeaways from the episode: “From a marketing standpoint, my team is now trying to enable a more agile marketing process.” “So often people jump ahead into the measurement without any focus on ensuring they have the right kind of data.” “Paying attention to multiple data sets helps us optimize every campaign.” “Specifically coming from this space, I’ve seen people think about Demand Gen first when it comes to what they should their martech for. But they don’t think about leveraging marketing technology for activities beyond that and that is a big miss in itself. Often people don’t even think of marketing automation for a Sales use case!” “With subscription-models becoming more prevalent, it is crucial for Marketing and Sales to stay close to their customer!” “The role of the Salesperson according to me will continue to be important in the B2B space.” “Buyers have growing expectations now and this evolution is changing the industry, it is changing how we personalize campaigns.” “Its all about leveraging multiple technologies and data points to grab the best results today.” “Marketing and Sales alignment helps get better traction from every campaign and outreach.” “What our customers need is good technology plus the support to optimally use it.” About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

Do you hit your numbers? Are you afraid of hitting your numbers? Are you making the call volumes and the outreach attempts, or are you overwhelmed? Do you think you're going to succeed when you arrive at work, or are you already looking forward to when you can check out and move on from the job? It's all about your mindset. About Daivd Dulany David Dulany is an accomplished sales development trainer and advocate, who also produces the industry’s most prolific annual gathering of sales experts and thought leaders with his conference Tenbound. He explains how mindset is critical to your success and shares some personal stories of his own to make his point. David Dulany has built high-performance Sales Development programs for Glassdoor, OpenDNS, Infer and Act-On Software. At Tenbound, he helps companies start, optimize and turn around Sales Development programs. He also runs annual The Sales Development Conference and The Sales Development Podcast. For more information, visit daviddulany.com and tenbound.com.David Dulany LinkedIn Link: https://www.linkedin.com/in/davidkdulany/

Repurposing content has already been discussed on the show a few weeks back but the importance it has in speeding up a marketing campaign and reducing the amount of time marketers spend doing it makes it worthy of further consideration. For this week's episode, Nathan Isaacs discusses how content can be repurposed into many other forms of marketing material, taking inspiration from Jay Baer and how he will turn one five minute video into 11 different pieces of content. Nathan Isaacs began his career as a sailor on the submarine USS Baltimore before becoming a reporter for the Tri-City Herald in Washington. He moved into marketing in 2008 and is now a senior content strategist, copywriter, podcaster and video guy at Act-On Software.

In this episode, Olaf Kowalik -director of product management at Act-On Software) shares his vision on the future of marketing automation. Being one of the leaders in the Gartner Quadrant, Forrester Wave and G2Crowd, Act-On has a strong vision on the developments in this field. Act-On Software is one of the Gold Sponsors at marketing Technology Day (www.marketingtechnologyday.com). As a podcast listener, you can visit this event in The Netherlands on October 11th 2018 with a 40% discount, using the voucher code mentioned in the podcast.

In this Marketing Technology Podcast, we have an interview with Bill Pierznik, Sr. VP of Business Development and General Counsel at Act-On Software. Bill will visit Marketing Technology Day in Amersfoort, The Netherlands on November 7, check: www.marketingtechnologyday.com In the interview which Bill has with Elias Crum (founder and CEO at Marketing Guys) he gives his view on the worldwide playfield of marketing automation vendors, Act-On's position in this and specific reasons why marketers should adopt Act-On. New AI and machine learning features are discussed, one of the reasons Act-On was named the only 'Visionary' in Gartner's Magic Quadrant.

In our marketing technology series we're doing an interview with Jenny Beibl, EMEA Channel Manager at Act-On Software. She's telling us about adaptive journeys & artificial intelligence.

In this episode we talk to Michelle Huff, Chief Marketing Officer at Act-On Software.

In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to come. Rants and raves include sensibility and the real way that Twitter will be acquired. This week's TOM Example: General Electric. This week's story links: P&G’s Pritchard calls Digital To Group Up - And Adds New Ruleshttp://adage.com/article/media/p-g-s-pritchard-calls-digital-grow-up-new-rules/307742/ Attack of The Clonehttps://techcrunch.com/2017/01/30/attack-of-the-clone/ The Reinvention Publishing - Media Firms Diversify To Survivehttps://www.theguardian.com/media-network/2017/jan/30/reinvention-publishing-media-firms-diversify-survive EPISODE SPONSOR Pressly’s "Starter’s Guide to Sales Enablement" at http://cmi.media/pnr169 RANTS AND RAVES http://info.contentmarketinginstitute.com/acton/rif/5141/s-1618-1702/-/e-099a-l-sf-cl-70160000000Q0dUAAS-07c1:3a4/q-58c8/showPreparedMessage?utm_term=View%20Message&utm_campaign=Weekly%20Alert%3A%20The%20Lack%20of%20Sense%20in%20Sensibility&utm_content=email&utm_source=Act-On+Software&utm_medium=email&sid=TV2:kdzT1sisK http://www.recode.net/2017/1/18/14313164/google-twitter-acquisition-fabric-crashlytics THIS OLD MARKETING General Electric http://themessagepodcast.com/about/ http://lif-e.af/ter https://www.theatlantic.com/entertainment/archive/2015/11/the-message-podcast/417051/ http://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/      

In this episode we have the pleasure of interviewing [...]

Quote: “The CMO has quickly become a general manager.”  - Kevin Bobowski Guest: Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team. Company: Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers. In This Episode: How Marketing Automation can revolutionize your business. His unusual path to becoming a CMO. What Act-On does as a company. The advantages of being a last mover. What to look for when considering a marketing automation software.   The evolution of the CMO role. Resources: A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment. PWC Web Trends Exact Target OfferPop Act-On

Because of the unrelenting amount of content being created, and the constantly shrinking attention spans customers have, marketing automation tools are more popular than ever. But even with that being the case, it’s estimated that as few as 7% of US-based companies are using marketing automation software. Andy MacMillan, CEO of marketing automation service Act-On Software, discusses why adoption rates are so low today, why he feels adoption rates are on the cusp of exploding, and the role MA is playing in customer retention.

The Brand Boost Podcast mission:   The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.     About Jack Kosakowski:   Jack Is known as the "SaaSaNova" of marketing automation in his social networks. He is a passionate practitioner and proselytizer in the social selling space, which is apparent in all of the content he has published on LinkedIn, Business2Community, Sales Hacker, Convince and Convert and Act-On Software's blog. He is a Regional Sales Manager at Act-On software and a graduate of NAU.     About Act-On Software:     Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products include tools for email marketing, landing pages, lead management, social media prospecting, CRM integration, webinar management andanalytics among others.   Act-On has a Twitter Prospector tool introduced in 2010 that automates the publishing and monitoring of content on Twitter, tracking prospective customers and measuring their activity. An Act-On Insight tool, released in June 2012, compares a company's social media marketing performance to competitors. Its Hot Prospects tool, introduced at the 2011 Dreamforce conference, creates a dashboard in Salesforce.com that scores the likelihood a prospect is ready to make a purchasing decision. A set of software tools for search engine optimization, pay-per-click advertising and other inbound tactics was introduced in May 2013 under the name Act-On Inbound. Act-On also introduced a mobile app and mobile optimization features. In July 2014, Act-On announced a set of product updates intended to improve data visualization and customize the user experience.[30] Enhancements included a responsive email composer and expanded CRM integrations.   In March 2015, It introduced Act-On Anywhere, a Chrome application allowing users access to marketing automation data and functionalities across any web-based browser. Allowing users to embed calls-to-action in web pages and blogs from any web-based content management system, this extension along with Act-On’s open APIs, supports a larger vision for an open marketing ecosystem, in which third-party applications can plug and play with Act-On – ensuring that end-users can continue to leverage their current systems and augment the use of those systems using engagement data collect

 Are you doing social selling? Are you confused on how to do it properly? Well, this episode with Jack Kosakowski will teach you how you can become a social seller. Jack is a Regional Sales Manager for Act-On Software. He is the Social Selling “e-BRANDgelist.” Jack is also a social sales advisor for Chillpuck.com. He […] The post TSE 201: How The Collision Of Marketing & Sales Creates Revenue In The New World Of Social Selling appeared first on The Sales Evangelist.