Podcast appearances and mentions of alex center

Send us a textIn part 2, Kirk and Andy continue chatting with Alex Center, founder and creative force behind Center Design, to discuss the art and strategy of building iconic brands like Ayoh! mayonnaise and BERO beer. From the high stakes of crafting products for big-name personalities like Molly Baz to designing a "lived-in yet fresh" aesthetic, Alex dives deep into the challenges and joys of creating consumer packaged goods that feel both timeless and trendy.Highlights:How Molly Baz's reverence for classic sandwich shops inspired *Ayoh!*'s nostalgic yet modern design.The unique approach of making new brands feel like they've been around forever—and why it's a winning formula.The collaboration process at Center Design: stakeholder interviews, team synergy, and blending client vision with expert execution.Alex's thoughts on balancing pressure, passion, and creativity when working on high-stakes projects.Kirk and Andy also geek out over the Americana vibe behind Ayoh! and sandwiches as a universally loved staple, sharing their own sandwich-making rituals and thoughts on the role of nostalgia in branding.Whether you're a designer, a brand enthusiast, or just someone who loves a good sandwich (with the perfect mayo, of course), this episode is packed with inspiration and laughs. As Alex puts it, "Design is a team sport," and this conversation is proof of that collaborative magic.See more of Alex's work here: https://center.design/Connect with Alex: https://www.linkedin.com/in/alexcenter/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textIn this episode, Kirk and Andy sit down with the brilliant Alex Center—Brooklyn-based designer, founder of the branding studio Center, and creative visionary behind some of today's most iconic brands. From his early days designing for Vitamin Water to a decade-long tenure at Coca-Cola, Alex shares his unique journey of building brands that resonate—and yes, there's even a story about 50 Cent dropping a “you spit hot fire” compliment!Alex dives into his transition from in-house powerhouse to independent studio founder, giving a candid look into the value of in-house design work. While many designers chase agency dreams, Alex champions the versatility, speed, and breadth of working across all touchpoints of a brand. Whether it's retail, packaging, or campaigns—Alex reminds us how being in-house shaped his holistic understanding of brands and prepared him to make waves with clients like Liquid Death, New Balance, Kinder Forge, and United Sodas of America.The conversation heats up when Kirk and Andy unpack Alex's latest masterpiece: Bero, a non-alcoholic beer brand co-founded with Hollywood's own Tom Holland. From the elegant design details, iconic gold can tops, and tactile finishes to capturing the essence of premium British pub culture, Bero sets a new gold standard in branding. The team nerds out over the power of differentiation in crowded markets and how good design is both tactile and timeless.Along the way, Alex shares stories of:Breaking the “stigma” of in-house design and why it's anything but boring.The magic of working across multiple expressions of a single brand.The delicate balance of “elevating, not alienating” in branding.How heritage and modernity shape Bero's standout look and feel.Prepare to be inspired by Alex's passion for brands, his unfiltered takes on design, and his knack for storytelling that makes every project personal. Whether you're a designer, marketer, or just someone who loves beautiful brands, this episode is packed with gems on design strategy, aesthetics, and pushing the creative envelope.See more of Alex's work here: https://center.design/Connect with Alex here: Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Alex Center meets up with The Reflex Blue Show while at the 2024 HOW Design Live conference in Denver, Colorado (I should mention that his company Center did the branding for this year’s event as well). We talk about his[…]↓ Read the rest of this entry... The post Alex Center: The Reflex Blue Show #262 appeared first on 36 Point.

This week Claire sits down with Alex Center, founder of design agency CENTER. Alex shares his life in design, from a dream internship working on the New York Knicks, to his time at the Coca-Cola Company building iconic drinks brands like vitaminwater and POWERAID, to the founding of CENTER in 2017.Links:Red SetterdbaCenter

Alex Center, founder of Brooklyn-based brand studio Center, shares what he learned from leading the design team of a blue chip business, and his thoughts on building culture and community inside the studio.

Alex Center started his branding career working for Coca-Cola and today he's gone on to own and operate his own design agency. Working with some of the most amazing brands and known for launching them into the world! We spoke to Founder of CENTER, Alex Center, about the steps it takes when building an agency and the importance of collaboration between brand and agency when it comes to launching a company. FIND ALEX: https://www.linkedin.com/in/alexcenter/ https://www.instagram.com/thealexcenter/ MENTIONS: https://center.design https://www.instagram.com/centerbklyn/ https://podcasts.apple.com/us/podcast/front-and-center/id1569104546 FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

AIGA Executive Director Bennie F. Johnson talks with today's leaders in design, business, and technology, focused around the topics of leadership growth, the future of work, and creating a culture of design. Join us in welcoming Alex Center, Owner of CENTER, a branding and design studio in Brooklyn, NY. Prior to opening his own studio, Alex worked for over a decade for The Coca-Cola Company where he led the strategy and design vision for the billion dollar beverage brands vitaminwater, smartwater and POWERADE. Over the years, Alex has designed packaging that has been in hands across the globe, created breakthrough marketing campaigns and launched innovative new products. https://center.design/ Watch the captioned video version of this interview here: https://www.aiga.org/inspiration/talks/alex-center-fireside-chat-with-alex-center --- Send in a voice message: https://anchor.fm/aigadesign/message

Front and Center is a podcast about design, branding, and culture. A conversation between Alex Center and Kevin Batory about what's going on in the in their universe.

Highlights from the conversationThey're not gonna care, and they shouldn't, because they don't need more thingsIf you play it safe and you go the easy route it falls on deaf earsIt's about the people that do it. We want to be in the right relationships with the right people. The product and all that other stuff are important, but great people build great brands and great companies, and I think that's where it starts.I think it takes courage to be presented with four potential brand identities in a first client presentation and take the one that's the most crazyA great brand has impact on the world and people and culture. It doesn't have to fundamentally make us all better humans, but it should hopefully, bring joy, happiness, connectivity to people's livesIt's not one thing, it's so many individual moments where you have to make decisions. And you know, and all those decisions add up. And Vitamin Water is a perfect example. It's like, if you get everything right, where you treat every single moment, as an opportunity to introduce yourself to peopleMore about AlexAlex Center is a Brooklyn-based designer and founder of the branding company CENTER.Prior to launching his own studio, he spent 11 years working for the global beverage leader Coca-Cola where, as Design Director, he led the strategy and design vision for the brands vitaminwater, smartwater & Powerade. Over his career, Alex has designed packaging that has been in the hands of millions, launched multiple breakthrough brands, given talks around the world and once met rapper 50 Cent who told him “You must think you're pretty special.” He got nervous and instantly started sweating.Today, his team at CENTER is building the next generation of icon brands partnering with companies like United Sodas of America, Heywear, Kin Euphorics, Good Light and Conbody. Alex is also a mentor with the SVA Masters in Branding program.In his personal time he enjoys rooting for New York sports teams that wear orange & blue, eating and instagramming delicious meals and spending time with his wife Jacquelyn De Jesu and their zero kids and zero pets.Find Alex here:LinkedIn | Website | Instagram Show NotesPeopleJonathan Mildenhall 50 CentBrian CollinsCompanies and organisationsBlack Lives MatterGlaceau Vitamin WaterUnited Sodas of America How can you help?There are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) ofTell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com

Alex Center is a designer and founder of the branding company CENTER. Prior to building his own studio, Alex worked at Coca-Cola, where he became Design Director, for 11 years. On this episode of ITS, Alex and Ali talk about what makes iconic brands magical, why packaging is just one part of a larger ecosystem (hint: you must also have a great product and the people are key), and why the best brands make you feel like a superhero.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  

Speaking with Alex Center founder of Center Brooklyn and former Design Director at a little brand named Coke, is a lesson in how to build confidence and surround yourself with the right people to create opportunities in design.  We discuss how not studying at an art school is a badge of honor many of us in the design world wear as well as the value and craft of creative production. Alex shares how designing based on gut instincts at a start-up named Vitamin Water changed once you level-up to a mammoth brand like Coke where everything is measured by teams.  Great episode for young and seasoned pros alike to gain insight into the process and thought that introduces consumers to product via packaging. For more information about Alex Center: LinkedIn: https://www.linkedin.com/in/alexcenter/ Instagram: https://www.instagram.com/thealexcenter Skillshare: https://skl.sh/3gpAvo6 To connect with Evelio via LinkedIn: https://www.linkedin.com/in/eveliomattos/ ...and catch my packaging Skillshare: https://skl.sh/36yl9cH

Before the weekend I created a series I am calling CreateFromHome and checked in with a few friends of the podcast to see how they were digesting things with the Coronavirus. On this episode, I video call with Alex Center who was a guest on season 2 of the podcast. You can watch our full video chats at https://wellfedpodcast.com/youtube/ Listen to Alex's S2 episode here: https://apple.co/2wABkZ8 Follow Wellfed on Instagram: https://www.instagram.com/wellfedpodcast/ Watch Wellfed on Youtube: https://www.wellfedpodcast.com/youtube If you enjoy this episode please rate, review, and share this podcast. It would be a big help and go a long way to continue to produce more episodes. You can find more episodes on the website www.wellfedpodcast.com Thank you for listening!

Building iconic brands and defining a new kind of design agency is what keeps Alex Center up at night. Alex has not only been a huge inspiration to me but also a mentor in many ways and I am so happy to have him join me on this episode of the podcast. We discuss his short resume that lead him to work for and with brands like Vitaminwater, Coca-Cola, New Balance, Conbody, Kin and much more. Listen to Episode 7 with Airbnb Experience Lead Sebastian Speier https://apple.co/2HUw0BX Listen to Episode 6 with Google Creative and Teacher Carly Ayres https://apple.co/39DkTt1 Follow Wellfed on Instagram: https://www.instagram.com/wellfedpodcast/ Watch Wellfed on Youtube: https://www.wellfedpodcast.com/youtube If you enjoy this episode please rate, review, and share this podcast. It would be a big help and go a long way to continue to produce more episodes. You can find more episodes on the website www.wellfedpodcast.com Thank you for listening!

In this episode the guys chat with bass tournament angler and former saltwater deck hand Alex Center. We discuss fish that we were lucky to catch, the consequences of bringing Fruit Loops cereal on a tuna boat charter, and a junior angler’s recent fish catch on Josh’s boat. Link to the video discussed in the podcast: https://m.youtube.com/watch?v=zhf9QE3bV48 

The post Episode 14 // Live Interviews from PHX Design Week 2017 – Part 4b: Alex Center appeared first on The Remarkabrand Podcast.

The post Episode 14 // Live Interviews from PHX Design Week 2017 – Part 4b: Alex Center appeared first on AZ Brandcast.

"In the past designers were thought of as craftsmen only and were the 'make it pretty department'. We have an uphill battle to convince other people...I think our job and obligation is to showcase the fact that we can be involved in much more than the 'make it pretty' projects. That involves us having different tools in our toolbox and craft shouldn't be the only one." As design director at The Coca-Cola Co., Alex Center has had quite an interesting journey. His story begins with passing up an internship at renown design legend's studio, Milton Glaser, to intern for the New York Knicks; and eventually, led him to Glacéau to design for vitaminwater where he had an interesting run-in with 50 Cent. Glacéau was later acquired by by The Coca-Cola Co. and Alex worked his way up to Design Director for the brands vitaminwater, Powerade and smartwater where he is today. He shares a few stories about art directing professional athelete photoshoots, including challenging Big Papi to a cannonball contest at his pool and waiting 9 hours for Kobe Bryant to show up to a shoot. A champion for in-house design—something many sports designers are familiar with working for teams—Alex elaborates on design's role in business and brands; as well as discusses some tips on how designers can get a seat at the decision-making table. Lastly, Alex touches on how sport & hip-hop (he's a big Kanye fan) influence his work and discusses some of his side projects which include working on the "ESPN 30 for 30: When the Garden was Eden" with Michael Rapaport. Mentions Include: Alex Center's website Debbie Millman, Design Matters Milton Glaser Clinton Shaner, Nike Art Director Bethany Heck, The Eeqhus League Victory Journal David Butler, former Coca-Cola VP of Design Turner Duckworth Viceland branding by Gretel My next guest is Shane Mielke, an independent creative director and interactive designer in Southern California. Shane is a bit of legend in the interactive design space. Once a creative director for renown interactive firm of the early 2000s, 2Advanced Studios, Shane now freelances full-time, is a high school football coach at a prominent SoCal school and world-class Crossfit athlete. More on Shane can be found at his site. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

On the 26th episode of Meet the Creatives, I meet Alex Center, Design Director at Coca-Cola. We talk about Package Design, how meeting Leland Maschmeyer and Brian Collins helped him "slay dragons" at Vitaminwater, how Kanye West influences his work and much more!

On the 26th episode of Meet the Creatives, I meet Alex Center, Design Director at Coca-Cola. We talk about Package Design, how meeting Leland Maschmeyer and Brian Collins helped him "slay dragons" at vitaminwater, how Kanye West influences his work and much more! Subscribe on iTunes ► https://itunes.apple.com/us/podcast/meet-the-creatives/id1252503888?mt=2 Subscribe on YouTube ► https://www.youtube.com/channel/UCtb7w0TeVHdGGJ4KK5F3aZg/videos Follow on Medium ► https://medium.com/@rob_86719 Rob Johnston is a New York based Designer whose work focuses on brand growth through digital, print and environmental design. He is also the founder of Meet the Creatives; a podcast which seeks to bridge the gap between entry-level Designers and top creatives from companies like Google, Facebook, Nike, Airbnb, Pentagram and more. Learn more about Rob ► www.RobJohnston.Design www.MeettheCreatives.Design www.RobJohnston.Design www.Facebook.com/MeettheCreatives www.Twitter.com/MeettheCreative

"It's a right of passage to know that you're good at executing, but also challenge yourself to understand that at the very root of what we do as designers—whether our medium is physical, digital, websites, billboards or t-shirts—at the end of the day, design is a method of communication, and the design is a manifestation of that communication." riCardo Crespo is a world-class creative director and he is very secretive online. In fact, you won't find much on him at all and he prefers it that way. Referring to himself as a "creative ninja" (he is an MMA fighter), riCardo has worked at global agencies Saatchi & Saatchi, McCann Erickson, Chiat/Day; and he was the global chief creative for Mattel and 20th Century Fox before starting his own shop, Th13teen. riCardo enightens us in this episode with his incredible experience on the differences between branding, marketing & advertising and where they fit together as a part of a venn diagram; as well as why it all starts with brand & purpose. Crespo has an interesting take on portfolios and he doesn't put much weight in them as he touches on subjectivity, explaining & communicating your work. He also discusses being courageous as a creative and how sometimes you have to get out of your comfort zone, making a decision on your environment and whether you can find a diplomatic, respectful voice with marketing execs or if you need to find a new environment to collaborate & thrive. Lastly, we discuss the democratic culture of design today, why change for change's sake is bad and why if change is a good strategy then the brands need to suffer through the online criticism. Truthfully, this episode is so jam-packed with value it's hard to find quotes for. Get out your notepad & pen. Mentions Include: riCardo on Twitter Avatar movie Juventus FC rebrand by Interbrand "Designing Brand Identity" University of Cal logo controversy Miami Ad School talks "1000 True Fans" by Kevin Kelly EP45: MLC Panel '15 My next guest is Alex Center. Alex is a design director at Coca-Cola Co. working on Powerade, Vitamin Water & Smart Water. Checkout of some of Alex's work. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin & @MakersofSport on twitter and Dribbble. ORDER NOW: Sports Designers United t-shirt.

Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Alex Center, Lead Designer at Coca Cola.

Lead designer for CocaCola's Vitaminwater and Powerade Alex Center talks about his love of brands.