Creators

Laura Zapata started her career by going to school to specialize in fashion merchandising and moved to New York to flourish in her career as a fashion stylist. Working in the Magazine, Entertainment, and Beauty industry for all things creative. Which ultimately led her to her current role within The Creative Exchange and her role as a Producer. Laura discusses the importance of organization when it comes to booking/sourcing creatives for shoots and projects, project timelines, photoshoot budgets, and the exploration for the future of fashion within the Meta Verse! FIND LAURA: https://www.linkedin.com/in/lauraczapata/ https://www.instagram.com/laura_zapata/ MENTIONS https://www.laurazapatanyc.com FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Alex Center started his branding career working for Coca-Cola and today he's gone on to own and operate his own design agency. Working with some of the most amazing brands and known for launching them into the world! We spoke to Founder of CENTER, Alex Center, about the steps it takes when building an agency and the importance of collaboration between brand and agency when it comes to launching a company. FIND ALEX: https://www.linkedin.com/in/alexcenter/ https://www.instagram.com/thealexcenter/ MENTIONS: https://center.design https://www.instagram.com/centerbklyn/ https://podcasts.apple.com/us/podcast/front-and-center/id1569104546 FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Authenticity in social media marketing is important, especially when trying to capture the attention of a TikTok audience. We spoke to Co-Founder of MushStudios, Jacob Winter, about staying unqiue when creating a brand. We we're interested in seeing how Mush used TikTok to Leverage there business during the pandemic, and the process behind running a rug focused design studio. FIND JACOB: https://www.linkedin.com/in/jacob-winter-9a94b31a1/ https://instagram.com/jacobwinterr MENTIONS https://www.instagram.com/mushstudiosny/ https://www.tiktok.com/@mushstudios?lang=en https://mushstudios.co FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Sticking to a purpose and having a sense of community is extremely important when building a brand. We spoke to the Founder of Kids Worldwide, Robbie Kingsmill-Stuart, about what it truly means to build a community around a brand. Tune in to listen how Kids Worldwide stays involved within the local community and the importance of story telling when it comes to building an apparel brand. FIND ROBBIE: https://www.linkedin.com/in/robbie-k-stuart-2a504148/ MENTIONS https://kidsworldwide.shop https://www.instagram.com/kidsworldwide/ https://www.instagram.com/riverfundny/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Authenticity in social media marketing is important, especially when trying to capture the attention of Gen-Z. We spoke to Social Media Strategist, Isabel Hewgley, about the power of authenticity, whether there is room for every brand on TikTok, and why listening is key when it comes to capturing Gen-Z's attention. FIND ISABEL: https://www.linkedin.com/in/isabelhewgley/ https://www.instagram.com/isabelhewgley/ MENTIONS https://www.tiktok.com/@duolingo?lang=en https://www.tiktok.com/@washingtonpost?lang=en https://www.tiktok.com/@wendys?lang=en https://www.tiktok.com/@backcountryaccess?lang=en https://www.instagram.com/takearecess/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

otherworld is on a mission to create plant-based pancakes and waffles that are good for you AND the environment. 
 This week we spoke with the CEO and co-founder of otherworld, Jennifer Ballen, about creating the brand, using marketing to bring an other-worldly experience to consumers, and the importance of building a company that embraces and celebrates everyone. FIND OTHERWORLD: https://eatotherworld.com https://www.instagram.com/eatotherworld/ https://www.facebook.com/eatotherworld FIND JENNIFER: https://www.linkedin.com/in/jennifer-ballen-6a2aa527/ MENTIONS: https://www.instagram.com/drinkcann/ https://www.instagram.com/takearecess/ https://www.instagram.com/magicspooncereal/ https://www.instagram.com/drinkolipop/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We interviewed CEO of Last Crumb, Matthew Jung, on this cult followed cookie brand. Last Crumb launched earlier this year and has quickly grown into a brand people can't get enough of. From their marketing to their actual cookies, they have their shit together. Mentions: https://truffl.com FIND LAST CRUMB: https://lastcrumb.com https://www.instagram.com/lastcrumb/ https://www.tiktok.com/@lastcrumb?lang=en FIND MATTHEW: https://www.linkedin.com/in/matthew-jung-9a275b6/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Emotionally intelligent personal care to ease the physical manifestations of feelings is how SELFMADE describes themselves. We spoke to their dynamic duo who handles all visual look and feel and marketing about building the brand on and off social media. FIND SELFMADE: https://www.beselfmade.co https://www.instagram.com/beselfmade.co/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Wondering what your brand should be doing on TikTok? The answer is something - and something now. We spoke to the team at Toodaloo foods and discussed what their TikTok strategy should be, what's important to track, and general best practices. FIND TOODALOO: https://toodaloo.com https://www.instagram.com/toodaloosuperfoods/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Greta Pagel, is the Fragrance Director for fragrance brand Good Chemistry (and it's parent company, Illume). Greta creates all of the fragrances you smell from these companies. Not only does a lot of love and creativity go into making these fragrances, but science, performance numbers, sales, and trends dictate what ends up making it to shelves. Not to mention, Greta helps develop the marketing stories that come along with each fragrance she creates. FIND GRETA AND GOOD CHEMISTRY: https://www.linkedin.com/in/gretapagel/ https://www.good-chemistry.com https://www.instagram.com/lovegoodchemistry/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We interviewed our previous (and first) TikTok Intern - Lindsey Gillespie about how she went to create TikTok videos for our clients, staying creative and on top of trends, and the process to get things done. FIND LINDSEY: https://www.tiktok.com/@tbslindsey FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Personal Fav is dedicated to seeking and delivering beautiful, clean, plant-powered sexual wellness products so you can pursue your own unique expression of pleasure. We spoke to their co-founders about creating the brand, marketing, and TikTok. FIND PERSONAL FAV: FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Munchrooms, a mushroom based jerky, is trying out different marketing tactics and channels during their launch phase. We chatted about all of the new trends, TikTok, influencers, and more. FIND MUNCHROOMS: https://www.munchrooms.com https://www.instagram.com/eat.munchrooms/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We chatted with Leslie Green about how social media has changed over the last 7 years and what is trending in the social world, not to mention her group Women Who Gram. FIND LESLIE GREEN: http://www.womenwhogram.com FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We spoke to Erin of Startup CPG to talk about trends in the CPG space, her favorite CPGs, resources for brands, and even her own startup. FIND STARTUP CPG: https://startupcpg.com https://www.linkedin.com/company/startupcpg/ https://www.instagram.com/startupcpg/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Youthforia is a makeup brand that is breaking all the rules when it comes to their products and their approach to TikTok. We chatted with the founder about her journey to create the brand and using herself as the brand face on their successful TikTok account. FIND YOUTHFORIA: https://youthforia.co https://www.tiktok.com/@youthforia https://www.instagram.com/getyouthforia/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We spoke to August, a personalized period care, about cultivating community around their brand and their success on TikTok. FIND AUGUST: https://www.itsaugust.co https://www.tiktok.com/@itsaugustco https://www.instagram.com/itsaugust/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We interviewed Joanna Rutter - the founder of Tiny Megaphone, which is a company that works with brands to get them the attention they deserve through marketing. FIND TINY MEGAPHONE AND JOANNA: https://www.tinymegaphone.com https://www.linkedin.com/in/joannarutter/ https://www.linkedin.com/company/tinymegaphone/about/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We interviewed the Director of Email and SMS Marketing of The Snow AGency, Daniel Monte about the importance of email and sms. Email and SMS marketing is important for brands to grow and scale. Listen in to learn more about the process and what these marketing avenues can do with for your business. FIND DANIEL & THE SNOW AGENCY: https://www.linkedin.com/in/danieljmonte/ https://www.linkedin.com/company/thesnowagency/ https://thesnowagency.com/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Mouth Off is a product that actually removes bad breath (and not just temporarily like every other gum out there). We spoke to their founder on the brand, creating something new, and how marketing will have to change consumer behavior. FIND MOUTH OFF: https://mouthoff.com https://www.instagram.com/mouthoffgum/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

If you havent heard of Thing Testing, get ready to become obsessed. This website is a directory for all the amazing CPG brands you wish you knew about (and now you can). We spoke to their team about the brands, marketing, and trends they are seeing in the CPG space. FIND THING TESTING: https://thingtesting.com https://www.instagram.com/thingtesting/ https://www.linkedin.com/company/thingtesting/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Caring about your customers not only online, but having them top of mind when it comes to creating the actual products and brand is key. Listen in to hear how Gran-Hola creates everything with heart. FIND GRAN-HOLA: https://whatsupgranhola.com https://www.instagram.com/gran.hola/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Paige's dream was always to do good and she has lived that dream by workuing with brands to help them create their businesses and content to have social impact. FIND PAIGE: paige@relishworks.com FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Dripdash is craft coffee reimagined. If you take a look at their website and Instagram you can clearly see they are doing things differently - not to mention their coffee - completely reimagined. We chatted with their team on creating this amazing brand and drink and where Instagram and visual content is going for brands. FIND DRIPDASH: https://dripdash.com https://www.instagram.com/dripdash/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Abbio is a brand that believes in community, simplicity, and value and that is exactly the believes they use to build their brand from the products, social media, content, and more. We spoke to one of their co-founders on how they built the brand (and continue to do so) while staying true to their core. FIND ABBIO: https://www.abbiokitchen.com/ https://www.abbiokitchen.com/pages/about-us FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Better and Better is all about creating products better...and better. We spoke to them about creating and building their brand. FIND BETTER AND BETTER: https://betterandbetter.com/ https://www.instagram.com/becomebetterandbetter/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Wondering how to make a compelling video? Abby knows all the tricks to telling a great story and making the video to get the message across. FIND ABBY: https://www.instagram.com/abbynarshk/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We sat down with naming expert, Patrick Yovanov - founder of Jingleheimer Naming Company. Patrick talks all things creative and strategy when it comes to naming a business, and even shares some of his favorite brands out there. Looking for help naming your company? Jingleheimer is where it's at. FIND JINGLEHEIMER: https://jingleheimer.co https://www.instagram.com/jingleheimer.co/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We spoke to Jena, a co-founder and director of client services at Herefor Studio about building brands visually in the CPG space. FIND HEREFOR STUDIO: https://www.hereforstudio.com https://www.instagram.com/hereforstudio/ https://www.linkedin.com/company/hereforstudio/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Misel Gilbert, our prop stylist and studio manager, chats with us about her process for creation, staying inspired, and what it's like shooting for CPG brands. FIND MISEL: misel@thecreativeexchange.co FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We spoke to Claire, the Founder of Moodelier - a brand that is all about helping you create scroll stopping visuals (which is what we are all about too). Listen to learn about how the brand came to fruition and how Moodelier is helping creators create. FIND MOODELIER: https://www.moodelier.com/ https://www.instagram.com/moodelier/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We spoke to Mark Engel, founder oo'mämē, about building his brand and prioritizing customer insights and culture. FIND oo'mämē: https://oomame.net (https://oomame.net/collections/global-chile-crisp?utm_source=podcast&utm_medium=organic&utm_campaign=creative_exchange) https://www.instagram.com/oomametaste/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Building a brand seems to be what everyone's doing these days - so differentiation in product and having a strong brand are key to survival. We spoke with the team at Loftie about creating the brand, launching, and learning. FIND LOFTIE: https://byloftie.com/ https://www.instagram.com/byloftie/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Paperwhite Studio, a branding agency designs brands for people who are shaping the way the world eats. After long admiring their work (and even working on content and social for a few of their brands) we sat down with the co-founders to chat about their work and process. FIND PAPERWHITE: http://www.paperwhite-studio.com https://www.instagram.com/paperwhitestudio/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

On this episode we spoke to our partnerships team about influencers and partnering with other brands to collaborate with on social. Listen to learn how to create relationships with brands and influencers, building successful giveaways, and increasing your social performance through collaboration. FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Ordinary Habit, a brand that creates artful objects designed to help you reset and reconnect, chatted with us about leading with design and marketing the business. FIND ORDINARY HABIT: https://ordinaryhabit.com https://www.instagram.com/ordinaryhabit/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

In this episode, we chat with our in house Creative Director, Lynn Aiko. Her role relies heavily on design and strategy. Learn how she approaches social media visuals for our cleints and learn a thing or two about how to make your brand stand out on social through visuals. FIND LYNN AIKO: https://www.instagram.com/lynn.aiko/ https://www.linkedin.com/in/lynn-aiko-6072619a/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Steve Wolf Designs is a graphic design and branding studio run by Steve and Danielle Wolf. They help build meaningful brands through design and we chatted with them about their business, how it grew into what it is today, and all things design. FIND STEVE WOLF: https://www.stevewolf.co https://www.instagram.com/stevewolfdesigns/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We sat down with Jen Hood, of Hoodzpah to talk about starting her business, growing it over the last ten years, and what projects look like for a design agency. FIND HOODZPAH: https://hoodzpahdesign.com https://www.instagram.com/hoodzpahdesign/ https://hoodzpahdesign.com FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Understanding user habits and audiences is something that we never stop researching. In this series " Learning Social Habits" we interviewed Brittany Hayes - a Female Millennial FIND BRITTANY: http://www.instagram.com/brittrh FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Calvin Millien, a NYC Based Social Media Strategist (Currently with The Sasha Group and The Creative Exchange) chats with us about all things current in social media and developing strategies for brands. FIND CALVIN: https://www.instagram.com/cal.millien/ https://www.linkedin.com/in/calvin-millien-a277b75a/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Email marketing is a fundamental part of a well rounded marketing strategy. We spoke to Sean Donovan, founder of Antidote - an email marketing company who partners with brands to tell their story through email. We learned more about how he got started, the brands they partner with, and how social media marketing and email work together. FIND ANTIDOTE: Website (https://antidote.email) Instagram (https://www.instagram.com/antidote.email/) FIND ANNA: LinkedIn (https://www.linkedin.com/in/aesullivan2010/) Instagram (https://www.instagram.com/anna_sullivan10/) FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co (http://thecreativeexchange.co) Instagram (http://instagram.com/thecreative_exchange) LinkedIn (https://www.linkedin.com/company/6459032/)

The Nudge - texting you things to do in your city, like date ideas or secret hiking routes. We chatted with their team on their creation and launch, why they chose SMS marketing, and how they develop their content. FIND THE NUDGE: https://www.nudgetext.com https://www.instagram.com/nudgetext/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Rachel, our in house Partnerships Manager didn't start her career in marketing. Prior to her shift to a career in marketing she was a professional dancer. Learn about how she made the transition and continues to learn and evolve in her marketing career. FIND RACHEL: https://www.instagram.com/goldrach_/ https://www.linkedin.com/in/goldrach/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We interviewed freelancer Carolyn Bothwell about her transition to freelance as well as Freelance Founders - her organization for freelancers in creative fields. FIND CAROLYN + FREELANCE FOUNDERS: https://www.freelancefounders.com https://www.instagram.com/freelancefounders/ https://www.instagram.com/by.carolynbothwell/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Elena Kurevija, an Interdisciplinary Designer and Creative Lead at Current Studios works on some of the world's largest brands and creates engage-able experiences online for them. Learn about her process, the current projects and needs of brands, and how design is changing. FIND ELENA: https://www.instagram.com/ekurevija/ https://www.linkedin.com/in/elenakurevija/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Completely Bare is a hair inhibiting skincare company and a client of ours. We chatted with their Director of Marketing and Brand Strategy, Lily Buranasombhop to talk about marketing the brand and why social is their number one driver. FIND COMPLETELY BARE: http://completelybare.com http://instagram.com/completelybare FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Brand ambassador programs can be key to building brand loyalty, increasing user generated content, and simply keeping your top consumers engaged and excited. We chatted with Alan VanToai, founder of Crewfire - a brand ambassador program, the program we use for TCE Creators. Alan shares tips on how to create and run your own brand ambassador program and why it's important. Check out more free resources from Crewfire >> https://www.crewfire.com/creatorspodcast FIND CREWFIRE: https://www.crewfire.com/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Bubble, an online food marketplace, launched in 2019 with strong branding and stances. We chatted with the founder, Jessica Young about her background, how she got started, and how she prioritized brands and expanded during COVID. FIND JESSICA: https://www.instagram.com/jessyoungfood/ FIND BUBBLE: https://www.instagram.com/BUBBLEgoods/ https://bubblegoods.com/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Kennedy Ann Roberts is a freelance photographer and digital marketer, as well as founder of Freelance Therapy podcast. Kennedy went from working in-house with brands to a freelancer and chats with us about the transition and influencer and social media marketing. Kennedy is an enneagram 7 FIND KENNEDY: https://www.instagram.com/kennedyannroberts/ https://www.instagram.com/freelancetherapy/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Courtney Canfield, a social media marketer with experience in strategy and influencer marketing (and mom to insta-famous @rambothepuppy) talks influencer marketing in this episode of Creators. Listen to learn about how to take advantage of influencers, especially in today's climate. FIND COURTNEY: https://www.facebook.com/CourtneyBCanfield https://www.instagram.com/courtneycanfield/ https://www.linkedin.com/in/courtneyblakecanfield/ FIND RAMBO: https://www.facebook.com/RamboThePuppy/ https://www.instagram.com/rambothepuppy/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/