Creators

Follow Creators
Share on
Copy link to clipboard

The Creators is a podcast by The Creative Exchange. The Creative Exchange is a social media agency and content studio based in Brooklyn. On Creators, you can listen to interviews with the best marketing and branding creatives as well as CPG founders. Hosted by Anna Sullivan the founder of The Creative Exchange.

The Creative Exchange


    • Apr 5, 2022 LATEST EPISODE
    • monthly NEW EPISODES
    • 36m AVG DURATION
    • 58 EPISODES


    Search for episodes from Creators with a specific topic:

    Latest episodes from Creators

    58 Laura Zapata & All Things Collaboration

    Play Episode Listen Later Apr 5, 2022 31:43


    Laura Zapata started her career by going to school to specialize in fashion merchandising and moved to New York to flourish in her career as a fashion stylist. Working in the Magazine, Entertainment, and Beauty industry for all things creative. Which ultimately led her to her current role within The Creative Exchange and her role as a Producer. Laura discusses the importance of organization when it comes to booking/sourcing creatives for shoots and projects, project timelines, photoshoot budgets, and the exploration for the future of fashion within the Meta Verse! FIND LAURA: https://www.linkedin.com/in/lauraczapata/ https://www.instagram.com/laura_zapata/ MENTIONS https://www.laurazapatanyc.com FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    57 Meet us in the CENTER

    Play Episode Listen Later Mar 29, 2022 45:54


    Alex Center started his branding career working for Coca-Cola and today he's gone on to own and operate his own design agency. Working with some of the most amazing brands and known for launching them into the world! We spoke to Founder of CENTER, Alex Center, about the steps it takes when building an agency and the importance of collaboration between brand and agency when it comes to launching a company. FIND ALEX: https://www.linkedin.com/in/alexcenter/ https://www.instagram.com/thealexcenter/ MENTIONS: https://center.design https://www.instagram.com/centerbklyn/ https://podcasts.apple.com/us/podcast/front-and-center/id1569104546 FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    56 How This Brooklyn Based Rug Company Leveraged Tik Tok During The Pandemic

    Play Episode Listen Later Mar 22, 2022 29:00


    Authenticity in social media marketing is important, especially when trying to capture the attention of a TikTok audience. We spoke to Co-Founder of MushStudios, Jacob Winter, about staying unqiue when creating a brand. We we're interested in seeing how Mush used TikTok to Leverage there business during the pandemic, and the process behind running a rug focused design studio. FIND JACOB: https://www.linkedin.com/in/jacob-winter-9a94b31a1/ https://instagram.com/jacobwinterr MENTIONS https://www.instagram.com/mushstudiosny/ https://www.tiktok.com/@mushstudios?lang=en https://mushstudios.co FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    55 Kids WorldWide & Their Mission On Building A Brand

    Play Episode Listen Later Mar 15, 2022 24:47


    Sticking to a purpose and having a sense of community is extremely important when building a brand. We spoke to the Founder of Kids Worldwide, Robbie Kingsmill-Stuart, about what it truly means to build a community around a brand. Tune in to listen how Kids Worldwide stays involved within the local community and the importance of story telling when it comes to building an apparel brand. FIND ROBBIE: https://www.linkedin.com/in/robbie-k-stuart-2a504148/ MENTIONS https://kidsworldwide.shop https://www.instagram.com/kidsworldwide/ https://www.instagram.com/riverfundny/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    54 The Power of Authenticity in Social Media Marketing

    Play Episode Listen Later Nov 30, 2021 36:43


    Authenticity in social media marketing is important, especially when trying to capture the attention of Gen-Z. We spoke to Social Media Strategist, Isabel Hewgley, about the power of authenticity, whether there is room for every brand on TikTok, and why listening is key when it comes to capturing Gen-Z's attention. FIND ISABEL: https://www.linkedin.com/in/isabelhewgley/ https://www.instagram.com/isabelhewgley/ MENTIONS https://www.tiktok.com/@duolingo?lang=en https://www.tiktok.com/@washingtonpost?lang=en https://www.tiktok.com/@wendys?lang=en https://www.tiktok.com/@backcountryaccess?lang=en https://www.instagram.com/takearecess/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    53 Building and marketing otherworld

    Play Episode Listen Later Nov 16, 2021 23:37


    otherworld is on a mission to create plant-based pancakes and waffles that are good for you AND the environment. 
 This week we spoke with the CEO and co-founder of otherworld, Jennifer Ballen, about creating the brand, using marketing to bring an other-worldly experience to consumers, and the importance of building a company that embraces and celebrates everyone. FIND OTHERWORLD: https://eatotherworld.com https://www.instagram.com/eatotherworld/ https://www.facebook.com/eatotherworld FIND JENNIFER: https://www.linkedin.com/in/jennifer-ballen-6a2aa527/ MENTIONS: https://www.instagram.com/drinkcann/ https://www.instagram.com/takearecess/ https://www.instagram.com/magicspooncereal/ https://www.instagram.com/drinkolipop/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    52 Creating a Cult Followed Brand with Last Crumb

    Play Episode Listen Later Nov 9, 2021 39:58


    We interviewed CEO of Last Crumb, Matthew Jung, on this cult followed cookie brand. Last Crumb launched earlier this year and has quickly grown into a brand people can't get enough of. From their marketing to their actual cookies, they have their shit together. Mentions: https://truffl.com FIND LAST CRUMB: https://lastcrumb.com https://www.instagram.com/lastcrumb/ https://www.tiktok.com/@lastcrumb?lang=en FIND MATTHEW: https://www.linkedin.com/in/matthew-jung-9a275b6/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    51 Creating and Marketing SELFMADE

    Play Episode Listen Later Oct 19, 2021 22:16


    Emotionally intelligent personal care to ease the physical manifestations of feelings is how SELFMADE describes themselves. We spoke to their dynamic duo who handles all visual look and feel and marketing about building the brand on and off social media. FIND SELFMADE: https://www.beselfmade.co https://www.instagram.com/beselfmade.co/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    50 Developing a TikTok Strategy with Toodaloo

    Play Episode Listen Later Oct 12, 2021 46:54


    Wondering what your brand should be doing on TikTok? The answer is something - and something now. We spoke to the team at Toodaloo foods and discussed what their TikTok strategy should be, what's important to track, and general best practices. FIND TOODALOO: https://toodaloo.com https://www.instagram.com/toodaloosuperfoods/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    49 The Making of a Fragrance

    Play Episode Listen Later Oct 5, 2021 36:23


    Greta Pagel, is the Fragrance Director for fragrance brand Good Chemistry (and it's parent company, Illume). Greta creates all of the fragrances you smell from these companies. Not only does a lot of love and creativity go into making these fragrances, but science, performance numbers, sales, and trends dictate what ends up making it to shelves. Not to mention, Greta helps develop the marketing stories that come along with each fragrance she creates. FIND GRETA AND GOOD CHEMISTRY: https://www.linkedin.com/in/gretapagel/ https://www.good-chemistry.com https://www.instagram.com/lovegoodchemistry/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    48 Creating TikTok Videos for Brands

    Play Episode Listen Later Sep 28, 2021 18:38


    We interviewed our previous (and first) TikTok Intern - Lindsey Gillespie about how she went to create TikTok videos for our clients, staying creative and on top of trends, and the process to get things done. FIND LINDSEY: https://www.tiktok.com/@tbslindsey FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    47 Developing a brand with Personal Fav

    Play Episode Listen Later Sep 21, 2021 31:46


    Personal Fav is dedicated to seeking and delivering beautiful, clean, plant-powered sexual wellness products so you can pursue your own unique expression of pleasure. We spoke to their co-founders about creating the brand, marketing, and TikTok. FIND PERSONAL FAV: FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    46 Testing Out Different Marketing Tactics

    Play Episode Listen Later Sep 14, 2021 26:31


    Munchrooms, a mushroom based jerky, is trying out different marketing tactics and channels during their launch phase. We chatted about all of the new trends, TikTok, influencers, and more. FIND MUNCHROOMS: https://www.munchrooms.com https://www.instagram.com/eat.munchrooms/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    45 Social Media Marketing with Leslie Green

    Play Episode Listen Later Sep 7, 2021 34:52


    We chatted with Leslie Green about how social media has changed over the last 7 years and what is trending in the social world, not to mention her group Women Who Gram. FIND LESLIE GREEN: http://www.womenwhogram.com FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    44 Building a CPG Brand with Startup CPG

    Play Episode Listen Later Aug 24, 2021 31:51


    We spoke to Erin of Startup CPG to talk about trends in the CPG space, her favorite CPGs, resources for brands, and even her own startup. FIND STARTUP CPG: https://startupcpg.com https://www.linkedin.com/company/startupcpg/ https://www.instagram.com/startupcpg/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    43 Breaking the Rules with Youthforia

    Play Episode Listen Later Aug 17, 2021 30:47


    Youthforia is a makeup brand that is breaking all the rules when it comes to their products and their approach to TikTok. We chatted with the founder about her journey to create the brand and using herself as the brand face on their successful TikTok account. FIND YOUTHFORIA: https://youthforia.co https://www.tiktok.com/@youthforia https://www.instagram.com/getyouthforia/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    42 Building Community and a TikTok Presence

    Play Episode Listen Later Aug 10, 2021 15:45


    We spoke to August, a personalized period care, about cultivating community around their brand and their success on TikTok. FIND AUGUST: https://www.itsaugust.co https://www.tiktok.com/@itsaugustco https://www.instagram.com/itsaugust/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    41 Getting your brand the attention it deserves with Tiny Megaphone

    Play Episode Listen Later Aug 3, 2021 40:41


    We interviewed Joanna Rutter - the founder of Tiny Megaphone, which is a company that works with brands to get them the attention they deserve through marketing. FIND TINY MEGAPHONE AND JOANNA: https://www.tinymegaphone.com https://www.linkedin.com/in/joannarutter/ https://www.linkedin.com/company/tinymegaphone/about/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    40 Email and SMS Marketing with The Snow Agency

    Play Episode Listen Later Jun 29, 2021 31:45


    We interviewed the Director of Email and SMS Marketing of The Snow AGency, Daniel Monte about the importance of email and sms. Email and SMS marketing is important for brands to grow and scale. Listen in to learn more about the process and what these marketing avenues can do with for your business. FIND DANIEL & THE SNOW AGENCY: https://www.linkedin.com/in/danieljmonte/ https://www.linkedin.com/company/thesnowagency/ https://thesnowagency.com/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    39 Creating Something New

    Play Episode Listen Later Jun 22, 2021 41:28


    Mouth Off is a product that actually removes bad breath (and not just temporarily like every other gum out there). We spoke to their founder on the brand, creating something new, and how marketing will have to change consumer behavior. FIND MOUTH OFF: https://mouthoff.com https://www.instagram.com/mouthoffgum/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    38 Discovering New Things with Thing Testing

    Play Episode Listen Later Jun 15, 2021 16:54


    If you havent heard of Thing Testing, get ready to become obsessed. This website is a directory for all the amazing CPG brands you wish you knew about (and now you can). We spoke to their team about the brands, marketing, and trends they are seeing in the CPG space. FIND THING TESTING: https://thingtesting.com https://www.instagram.com/thingtesting/ https://www.linkedin.com/company/thingtesting/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    37 Creating a brand with love: Gran-Hola

    Play Episode Listen Later Jun 8, 2021 20:40


    Caring about your customers not only online, but having them top of mind when it comes to creating the actual products and brand is key. Listen in to hear how Gran-Hola creates everything with heart. FIND GRAN-HOLA: https://whatsupgranhola.com https://www.instagram.com/gran.hola/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    36 Business and Social Impact with Paige Ellen

    Play Episode Listen Later Jun 1, 2021 37:53


    Paige's dream was always to do good and she has lived that dream by workuing with brands to help them create their businesses and content to have social impact. FIND PAIGE: paige@relishworks.com FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    35 Building Dripdash

    Play Episode Listen Later May 25, 2021 38:54


    Dripdash is craft coffee reimagined. If you take a look at their website and Instagram you can clearly see they are doing things differently - not to mention their coffee - completely reimagined. We chatted with their team on creating this amazing brand and drink and where Instagram and visual content is going for brands. FIND DRIPDASH: https://dripdash.com https://www.instagram.com/dripdash/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    34 Building Abbio

    Play Episode Listen Later May 18, 2021 36:00


    Abbio is a brand that believes in community, simplicity, and value and that is exactly the believes they use to build their brand from the products, social media, content, and more. We spoke to one of their co-founders on how they built the brand (and continue to do so) while staying true to their core. FIND ABBIO: https://www.abbiokitchen.com/ https://www.abbiokitchen.com/pages/about-us FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    33 Creating for the better with Better and Better

    Play Episode Listen Later May 11, 2021 27:10


    Better and Better is all about creating products better...and better. We spoke to them about creating and building their brand. FIND BETTER AND BETTER: https://betterandbetter.com/ https://www.instagram.com/becomebetterandbetter/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    32 Storytelling with Abby Narishkin of Business Insider

    Play Episode Listen Later May 4, 2021 40:10


    Wondering how to make a compelling video? Abby knows all the tricks to telling a great story and making the video to get the message across. FIND ABBY: https://www.instagram.com/abbynarshk/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    31 What's in a name?

    Play Episode Listen Later Apr 27, 2021 42:23


    We sat down with naming expert, Patrick Yovanov - founder of Jingleheimer Naming Company. Patrick talks all things creative and strategy when it comes to naming a business, and even shares some of his favorite brands out there. Looking for help naming your company? Jingleheimer is where it's at. FIND JINGLEHEIMER: https://jingleheimer.co https://www.instagram.com/jingleheimer.co/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    30 Insights of Building a Brand

    Play Episode Listen Later Apr 20, 2021 32:13


    We spoke to Jena, a co-founder and director of client services at Herefor Studio about building brands visually in the CPG space. FIND HEREFOR STUDIO: https://www.hereforstudio.com https://www.instagram.com/hereforstudio/ https://www.linkedin.com/company/hereforstudio/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    29 Creating visuals for brands

    Play Episode Listen Later Apr 13, 2021 32:56


    Misel Gilbert, our prop stylist and studio manager, chats with us about her process for creation, staying inspired, and what it's like shooting for CPG brands. FIND MISEL: misel@thecreativeexchange.co FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    28 Content Creation and Brand Building with Moodelier

    Play Episode Listen Later Apr 6, 2021 33:33


    We spoke to Claire, the Founder of Moodelier - a brand that is all about helping you create scroll stopping visuals (which is what we are all about too). Listen to learn about how the brand came to fruition and how Moodelier is helping creators create. FIND MOODELIER: https://www.moodelier.com/ https://www.instagram.com/moodelier/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    27 Building a Brand Around Culture and Customers

    Play Episode Listen Later Mar 30, 2021 53:40


    We spoke to Mark Engel, founder oo'mämē, about building his brand and prioritizing customer insights and culture. FIND oo'mämē: https://oomame.net (https://oomame.net/collections/global-chile-crisp?utm_source=podcast&utm_medium=organic&utm_campaign=creative_exchange) https://www.instagram.com/oomametaste/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    26 Building a Brand with Loftie

    Play Episode Listen Later Mar 23, 2021 38:38


    Building a brand seems to be what everyone's doing these days - so differentiation in product and having a strong brand are key to survival. We spoke with the team at Loftie about creating the brand, launching, and learning. FIND LOFTIE: https://byloftie.com/ https://www.instagram.com/byloftie/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    25 Designing a Brand with Paperwhite Studio

    Play Episode Listen Later Mar 16, 2021 49:57


    Paperwhite Studio, a branding agency designs brands for people who are shaping the way the world eats. After long admiring their work (and even working on content and social for a few of their brands) we sat down with the co-founders to chat about their work and process. FIND PAPERWHITE: http://www.paperwhite-studio.com https://www.instagram.com/paperwhitestudio/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    24 Creating Successful Partnerships with Brands and Influencers

    Play Episode Listen Later Mar 2, 2021 31:35


    On this episode we spoke to our partnerships team about influencers and partnering with other brands to collaborate with on social. Listen to learn how to create relationships with brands and influencers, building successful giveaways, and increasing your social performance through collaboration. FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    23 Launching a Design Led Brand with Ordinary Habit

    Play Episode Listen Later Feb 23, 2021 28:39


    Ordinary Habit, a brand that creates artful objects designed to help you reset and reconnect, chatted with us about leading with design and marketing the business. FIND ORDINARY HABIT: https://ordinaryhabit.com https://www.instagram.com/ordinaryhabit/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    22 Approaching Visuals on Social Media | A conversation with our Creative Director, Lynn Aiko

    Play Episode Listen Later Feb 16, 2021 31:35


    In this episode, we chat with our in house Creative Director, Lynn Aiko. Her role relies heavily on design and strategy. Learn how she approaches social media visuals for our cleints and learn a thing or two about how to make your brand stand out on social through visuals. FIND LYNN AIKO: https://www.instagram.com/lynn.aiko/ https://www.linkedin.com/in/lynn-aiko-6072619a/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    21 Building Brands with Steve Wolf Designs

    Play Episode Listen Later Nov 23, 2020 37:12


    Steve Wolf Designs is a graphic design and branding studio run by Steve and Danielle Wolf. They help build meaningful brands through design and we chatted with them about their business, how it grew into what it is today, and all things design. FIND STEVE WOLF: https://www.stevewolf.co https://www.instagram.com/stevewolfdesigns/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    20 Building a design agency with Hoodzpah

    Play Episode Listen Later Nov 3, 2020 57:26


    We sat down with Jen Hood, of Hoodzpah to talk about starting her business, growing it over the last ten years, and what projects look like for a design agency. FIND HOODZPAH: https://hoodzpahdesign.com https://www.instagram.com/hoodzpahdesign/ https://hoodzpahdesign.com FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    19 Learning Social Habits: Female Millennial

    Play Episode Listen Later Oct 27, 2020 38:45


    Understanding user habits and audiences is something that we never stop researching. In this series " Learning Social Habits" we interviewed Brittany Hayes - a Female Millennial FIND BRITTANY: http://www.instagram.com/brittrh FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    18 A Conversion with Calvin Millien of The Sasha Group

    Play Episode Listen Later Oct 20, 2020 49:59


    Calvin Millien, a NYC Based Social Media Strategist (Currently with The Sasha Group and The Creative Exchange) chats with us about all things current in social media and developing strategies for brands. FIND CALVIN: https://www.instagram.com/cal.millien/ https://www.linkedin.com/in/calvin-millien-a277b75a/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    17 Email Marketing with Antidote

    Play Episode Listen Later Oct 13, 2020 38:49


    Email marketing is a fundamental part of a well rounded marketing strategy. We spoke to Sean Donovan, founder of Antidote - an email marketing company who partners with brands to tell their story through email. We learned more about how he got started, the brands they partner with, and how social media marketing and email work together. FIND ANTIDOTE: Website (https://antidote.email) Instagram (https://www.instagram.com/antidote.email/) FIND ANNA: LinkedIn (https://www.linkedin.com/in/aesullivan2010/) Instagram (https://www.instagram.com/anna_sullivan10/) FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co (http://thecreativeexchange.co) Instagram (http://instagram.com/thecreative_exchange) LinkedIn (https://www.linkedin.com/company/6459032/)

    16 SMS Marketing with The Nudge

    Play Episode Listen Later Oct 6, 2020 28:17


    The Nudge - texting you things to do in your city, like date ideas or secret hiking routes. We chatted with their team on their creation and launch, why they chose SMS marketing, and how they develop their content. FIND THE NUDGE: https://www.nudgetext.com https://www.instagram.com/nudgetext/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    15 Career Change | From Dancing to Social Media Marketer

    Play Episode Listen Later Sep 29, 2020 34:41


    Rachel, our in house Partnerships Manager didn't start her career in marketing. Prior to her shift to a career in marketing she was a professional dancer. Learn about how she made the transition and continues to learn and evolve in her marketing career. FIND RACHEL: https://www.instagram.com/goldrach_/ https://www.linkedin.com/in/goldrach/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    14 From Full Time to Freelance, Founder of Freelance Founders - Carolyn Bothwell

    Play Episode Listen Later Sep 22, 2020 41:19


    We interviewed freelancer Carolyn Bothwell about her transition to freelance as well as Freelance Founders - her organization for freelancers in creative fields. FIND CAROLYN + FREELANCE FOUNDERS: https://www.freelancefounders.com https://www.instagram.com/freelancefounders/ https://www.instagram.com/by.carolynbothwell/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    13 Interdisciplinary Design with Elena Kurevija

    Play Episode Listen Later Sep 15, 2020 35:32


    Elena Kurevija, an Interdisciplinary Designer and Creative Lead at Current Studios works on some of the world's largest brands and creates engage-able experiences online for them. Learn about her process, the current projects and needs of brands, and how design is changing. FIND ELENA: https://www.instagram.com/ekurevija/ https://www.linkedin.com/in/elenakurevija/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    12 Behind the Scenes | Marketing a Skincare Company

    Play Episode Listen Later Sep 8, 2020 41:39


    Completely Bare is a hair inhibiting skincare company and a client of ours. We chatted with their Director of Marketing and Brand Strategy, Lily Buranasombhop to talk about marketing the brand and why social is their number one driver. FIND COMPLETELY BARE: http://completelybare.com http://instagram.com/completelybare FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    11 Building a Brand Ambassador Program

    Play Episode Listen Later Sep 1, 2020 39:58


    Brand ambassador programs can be key to building brand loyalty, increasing user generated content, and simply keeping your top consumers engaged and excited. We chatted with Alan VanToai, founder of Crewfire - a brand ambassador program, the program we use for TCE Creators. Alan shares tips on how to create and run your own brand ambassador program and why it's important. Check out more free resources from Crewfire >> https://www.crewfire.com/creatorspodcast FIND CREWFIRE: https://www.crewfire.com/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    10 Founding Bubble | The Most Transparent Food Marketplace

    Play Episode Listen Later Aug 25, 2020 31:25


    Bubble, an online food marketplace, launched in 2019 with strong branding and stances. We chatted with the founder, Jessica Young about her background, how she got started, and how she prioritized brands and expanded during COVID. FIND JESSICA: https://www.instagram.com/jessyoungfood/ FIND BUBBLE: https://www.instagram.com/BUBBLEgoods/ https://bubblegoods.com/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    09 From In-House to Freelance | Digital Marketing with Kennedy Ann Roberts

    Play Episode Listen Later Aug 18, 2020 48:40


    Kennedy Ann Roberts is a freelance photographer and digital marketer, as well as founder of Freelance Therapy podcast. Kennedy went from working in-house with brands to a freelancer and chats with us about the transition and influencer and social media marketing. Kennedy is an enneagram 7 FIND KENNEDY: https://www.instagram.com/kennedyannroberts/ https://www.instagram.com/freelancetherapy/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    08 Influencer Marketing | An interview with Courtney Canfield

    Play Episode Listen Later Aug 11, 2020 40:15


    Courtney Canfield, a social media marketer with experience in strategy and influencer marketing (and mom to insta-famous @rambothepuppy) talks influencer marketing in this episode of Creators. Listen to learn about how to take advantage of influencers, especially in today's climate. FIND COURTNEY: https://www.facebook.com/CourtneyBCanfield https://www.instagram.com/courtneycanfield/ https://www.linkedin.com/in/courtneyblakecanfield/ FIND RAMBO: https://www.facebook.com/RamboThePuppy/ https://www.instagram.com/rambothepuppy/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

    Claim Creators

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel