Kirk & Kurtts

Send us a textJames Barnard didn't plan on becoming a freelancer. He didn't even want to work for himself. But after years inside big UK agencies — building brands for Wimbledon, Virgin, and Disney — life pushed him into independence. And it stuck.Now, with over 200K followers across platforms and a solo studio model that works on his terms, James has become a recognizable voice in branding. Not just for the work, but for the honesty.In this episode, Kirk and Andy talk with James about the freedom and friction that come with building a solo creative business. They cover his shift from London agencies to designing on the Gold Coast, why he leans into bold simplicity, and how social media became his unexpected growth engine.Topics include:How to think small — and still charge bigWhen “niching down” actually worksWhy James prioritizes consistency over creative perfectionThe real ROI of sharing process onlineGetting clients without pitching (and keeping them)James doesn't sugarcoat the freelance path. He talks openly about burnout, self-doubt, and the tension between making a name for yourself vs. getting stuck in a visual style. But what's clear is that he's found a rhythm — and he's sharing what actually works.You'll also hear the crew talk about pricing psychology, personal branding, and the weird peace that comes from doing less — but doing it well.If you've ever considered going solo or want to refine how you present your design work to the world, this one hits. Especially if you think you don't want to freelance.Follow James at barnard.co and @barnard.co on Instagram.Connect with James at LinkedInFollow Kirk at mindthefont.comFollow Andy at buttermilkcreative.comEnjoying the pod?Subscribe, leave a review, and tell a designer friend who's stuck at an agency they hate. You know the one.Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textKirk and Andy sit down with Anna Sison — a Brooklyn-born creative force helping CPG brands grow through sharp, strategic packaging and brand design. With over 20 years in the industry, Anna brings big-agency experience with a nimble studio mindset, combining her deep cultural perspective with a sharp eye for design that works on shelf and connects with consumers.In this episode, Anna shares her creative origin story, the challenges of being a double minority in the design world, and how she's rewriting the rules of branding with cultural integrity and bold simplicity. She talks candidly about breaking out of agency life, founding her own studio, and why she's manifesting collaborations with legacy Asian brands looking to expand into the U.S. market.Expect real talk about:Growing up as a first-gen creative and finding identity through designNavigating agency life as a woman of colorThe difference between good design and good deliveryWhy “ugly” packaging can still sell — and what makes it workHer favorite recent project helping modernize traditional Chinese medicineThis one's packed with insight, honesty, and a whole lot of laughter. Don't miss it.Connect with Anna here: https://www.linkedin.com/in/annaisonconsultant/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textDesign isn't just about how something looks — it's about how it feels. In this second conversation with brand designer and icon genius Selma Qui, Kirk and Andy go deep on how her approach to branding has evolved from crafting precise, geometric visuals to building experiences that leave a lasting emotional mark.Selma opens up about her creative process, the shift from designer to experience-maker, and why she now chooses to work only with brands and people who align with her values. We talk about imposter syndrome, client trust, and how art, photography, and personal memory all shape her distinctive visual language.It's a thoughtful and inspiring conversation with one of the most intuitive and intentional brand designers working today. If you've ever felt stuck pushing pixels, Selma's journey might be exactly what you need to hear.

Send us a textMike Perry has had a wild ride through the world of design. From cropping football players at NBC Sports to launching award-winning liquor brands with his agency, Tavern, Mike brings real craft, deep industry knowledge, and an obsession with the details that most people ignore.In this episode, Kirk and Andy dig into the intersection of creativity, commerce, and booze—specifically how alcohol packaging isn't just design, it's storytelling, strategy, and sculpture in one.Mike shares his journey from designing promos for MLS and NHL to building branding for Budweiser, Guinness, Pabst, and Smirnoff. He breaks down the thinking behind the recent Old Grand-Dad 16 redesign, how to work with (not against) label regulations, and why the back-of-pack matters just as much as the front.You'll hear about:• The unglamorous start at NBC Sports—and what you can learn from cropping out athletes• The power of legacy marks and why Tavern's “modern heritage” philosophy works• What designers get wrong about spirits packaging• Building client trust on brand revivals like Old Crow and Old Grand-Dad• Why design teams should always go through the archives• How bottle structure influences perceived value (and pricing psychology)• When you shouldn't follow hierarchy—and how to know when to break the rulesIf you've ever wanted to get into spirits branding, or if you're a packaging nerd who can't stop redesigning your bourbon shelf in your head, this episode will hit.Mike also talks about the highs and heartbreaks of launching new brands, working with master distillers, and the weird joy of seeing your beer can design in a trash pile after a party—because it means someone loved it.We'll definitely have him back for a full deep dive into beer design. This is part one. You've been warned.Follow Mike's work at tavernbranding.com and see the Old Grand-Dad 16 case study for yourself.Connect with Mike here: https://www.linkedin.com/in/mikelperry/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textIn this episode, we sit down with Dan Forster, an award-winning lettering artist and designer with over 25 years of experience. Dan has crafted stunning custom lettering for brands, agencies, and clients worldwide, but his journey into the world of type wasn't a straight path—it was shaped by frustration, perseverance, and an unexpected return to his roots.Dan shares the story of his late father, a renowned lettering artist, and how clearing out his dad's studio after his passing led to a creative revelation. We talk about his early struggles with drawing letters, his detour into graphic design, and the moment he realized that lettering was his true calling.We also dive into:✔️ The painstaking process behind mastering letterforms (and why drawing a single Helvetica “a” for hours was a turning point).✔️ His time at top agencies like Elmwood and the leap into freelancing.✔️ The evolution of lettering in branding and why some iconic wordmarks, like Kahlúa, needed a refresh.✔️ How he approaches complex lettering projects—including a 30-day masterpiece that landed in Communication Arts.✔️ The importance of showing process work to clients and why observing letterforms is just as crucial as drawing them.✔️ The push-and-pull between modern digital tools and the lost art of hand-lettering.We wrap things up with a discussion on the blandification of branding (looking at you, Johnson & Johnson) and the challenge of preserving craft in a world moving toward simplicity. Plus, Dan shares why he thinks it's never too late to change career paths and go all-in on what you love.If you're into typography, branding, or just love hearing about the obsessive world of letterforms, this episode is a must-listen.More about Dan Forster: www.danforster.comConnect with Dan: https://www.linkedin.com/in/danforster/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textIn this episode, we sit down with Lindsay Meredith, a brand and visual designer specializing in custom-crafted design through lettering and illustration. Lindsay's work has been featured in Logo Lounge and includes collaborations with major names like Hasbro, Nickelodeon, LeapFrog, Disney, and professional and collegiate sports organizations.From growing up watching her father pinstripe cars to becoming an expert in brand identity, Lindsay shares how her early exposure to lettering and design shaped her career. She walks us through her journey—from starting in screen printing to navigating the challenges of freelancing and ultimately honing her niche in sports branding and custom typography.We dive into:✅ The impact of early artistic influences and how Lindsay's dad's craft set the foundation for her career✅ The evolution of her work, from offset printing to digital illustration and custom lettering✅ How she balances branding, illustration, and lettering to create unique, memorable logos✅ The power of self-initiated projects and why personal work can attract dream clients✅ Lessons learned from building a sustainable freelance business✅ Why animation and 3D design are next on her creative radarLindsay also shares insights into her design process, how she captures the essence of a brand, and the importance of presenting work in context to help clients see the bigger picture. Plus, we geek out over the Omaha Supernovas, her sports branding projects, and what it's like to see Jason Derulo rocking one of her designs.If you're a designer looking to carve out your niche, embrace creative exploration, or break into sports branding, this episode is packed with valuable takeaways.

Send us a textThe Rainmaker is back! In this powerhouse episode, Jake Karls, co-founder of Mid-Day Squares, joins Kirk and Andy for an unfiltered conversation about entrepreneurship, identity, burnout, and the journey back to balance.Jake's infectious energy and passion have fueled Mid-Day Squares' rise from a startup to a $47 million business. But with success came immense pressure, a relentless pursuit of “winning”, and ultimately, a wake-up call that forced him to reassess everything. He shares his personal struggle with burnout, the mental and physical toll of constant hustle, and how he rebuilt himself—one small step at a time.

Send us a textWhat makes a bagel legendary? Is it the texture, the crust, the chew, or the history behind it? In this episode, we're diving deep into the story of Emily Winston, the founder of Boichik Bagels, a Bay Area sensation bringing old-school New York flavor to the West Coast.In this episode, you'll hear:• How Emily went from being a mechanical engineer at GM, working on car doors, to a full-fledged bagel artisan.• The emotional connection behind recreating her taste memory of the legendary H&H Bagels from NYC.• The challenges of scaling from a small passion project to multiple locations and a frozen bagel empire.• The historic significance of Boychick's flagship location, which was the original home of Noah's Bagels, and how she got the founder's blessing to continue the tradition.• How Boychick stands out, not just for its bagels, but for its bold social justice stance and commitment to inclusivity.Why listen?Whether you're a bagel purist, a food entrepreneur, or a branding enthusiast, Emily's story is an inspiration. It's a masterclass in following your passion, perfecting your craft, and building a business that resonates deeply with people.Key takeaways:• Great branding meets great product. How the Boichik aesthetic became a symbol of quality and authenticity.• The bagel battle is real. Why Emily believes we're entering a new wave of bagel wars and how she plans to win.• Managing rapid growth while keeping company culture intact. Insights into leadership, trust, and empowering a team.Don't just take our word for it—get yourself a Boichik Bagel (especially the frozen ones if you're not in the Bay Area).Follow and subscribe to the Kirk and Kurtts Design Podcast for more deep dives into creativity, business, and the stories behind the brands we love.Connect with Emily here:https://www.linkedin.com/in/emily-winston-8392672/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textThis week on the Kirk & Kurtts Design Podcast, we're joined by Joel Herrera—visual communicator, illustrator, painter, storyteller, and former Duke art professor. Joel shares how his love for comic books and a family steeped in creativity shaped his journey as an artist.We dive into:•The accidental (and slightly annoying) way Joel discovered his talent•Why every artist feels like their work isn't good enough•The importance of putting your art out there—even when it's scary•Joel's love for alternative movie posters and storytellingWhether you're a designer, an artist, or just someone trying to make something meaningful, Joel's story will leave you inspired and ready to tackle your own creative challenges.Connect with Joel here:https://www.linkedin.com/in/joel-herrera-ux/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textIn part 2, Kirk and Andy continue chatting with Alex Center, founder and creative force behind Center Design, to discuss the art and strategy of building iconic brands like Ayoh! mayonnaise and BERO beer. From the high stakes of crafting products for big-name personalities like Molly Baz to designing a "lived-in yet fresh" aesthetic, Alex dives deep into the challenges and joys of creating consumer packaged goods that feel both timeless and trendy.Highlights:How Molly Baz's reverence for classic sandwich shops inspired *Ayoh!*'s nostalgic yet modern design.The unique approach of making new brands feel like they've been around forever—and why it's a winning formula.The collaboration process at Center Design: stakeholder interviews, team synergy, and blending client vision with expert execution.Alex's thoughts on balancing pressure, passion, and creativity when working on high-stakes projects.Kirk and Andy also geek out over the Americana vibe behind Ayoh! and sandwiches as a universally loved staple, sharing their own sandwich-making rituals and thoughts on the role of nostalgia in branding.Whether you're a designer, a brand enthusiast, or just someone who loves a good sandwich (with the perfect mayo, of course), this episode is packed with inspiration and laughs. As Alex puts it, "Design is a team sport," and this conversation is proof of that collaborative magic.See more of Alex's work here: https://center.design/Connect with Alex: https://www.linkedin.com/in/alexcenter/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textIn this episode, Kirk and Andy sit down with the brilliant Alex Center—Brooklyn-based designer, founder of the branding studio Center, and creative visionary behind some of today's most iconic brands. From his early days designing for Vitamin Water to a decade-long tenure at Coca-Cola, Alex shares his unique journey of building brands that resonate—and yes, there's even a story about 50 Cent dropping a “you spit hot fire” compliment!Alex dives into his transition from in-house powerhouse to independent studio founder, giving a candid look into the value of in-house design work. While many designers chase agency dreams, Alex champions the versatility, speed, and breadth of working across all touchpoints of a brand. Whether it's retail, packaging, or campaigns—Alex reminds us how being in-house shaped his holistic understanding of brands and prepared him to make waves with clients like Liquid Death, New Balance, Kinder Forge, and United Sodas of America.The conversation heats up when Kirk and Andy unpack Alex's latest masterpiece: Bero, a non-alcoholic beer brand co-founded with Hollywood's own Tom Holland. From the elegant design details, iconic gold can tops, and tactile finishes to capturing the essence of premium British pub culture, Bero sets a new gold standard in branding. The team nerds out over the power of differentiation in crowded markets and how good design is both tactile and timeless.Along the way, Alex shares stories of:Breaking the “stigma” of in-house design and why it's anything but boring.The magic of working across multiple expressions of a single brand.The delicate balance of “elevating, not alienating” in branding.How heritage and modernity shape Bero's standout look and feel.Prepare to be inspired by Alex's passion for brands, his unfiltered takes on design, and his knack for storytelling that makes every project personal. Whether you're a designer, marketer, or just someone who loves beautiful brands, this episode is packed with gems on design strategy, aesthetics, and pushing the creative envelope.See more of Alex's work here: https://center.design/Connect with Alex here: Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textIn this festive fall edition, hosts Kirk and Andy get together for their annual pumpkin-themed design review. With their signature wit and charm, the duo explores the bold, bizarre, and beautiful world of pumpkin-inspired product packaging and branding.From Andy's critique of a pumpkin-spiced spiked latte with questionable flavors but stellar design, to Kirk's enthusiasm for non-alcoholic craft beers with spooky seasonal vibes, this episode is packed with insightful design breakdowns. Listen as they:Celebrate standout packaging from brands like Go Brewing, Rogue, and Dunkin's innovative spiked latte line.Discuss the creative risks (or lack thereof) in the seasonal branding world.Highlight clever typography, textures, and storytelling elements in limited-time packaging.The conversation doesn't stop at beverages! Kirk and Andy also reflect on what makes seasonal designs resonate emotionally with consumers, the importance of nostalgia in marketing, and the missed opportunities of brands playing it too safe.Crack open your favorite fall drink (pumpkin or not) and join the fun!

Send us a textJoin hosts Kirk and Andy in this deliciously inspiring episode! We welcome the audacious and innovative Lex Evan, founder, CEO, and chief of Lexington Bakes (LXB), an eco-conscious luxury dessert brand redefining nostalgic treats. With 15 years of experience leading design and strategy for global beauty and wellness giants, Lex has seamlessly blended their passion for storytelling, sustainability, and creativity into every bite of LXB's award-winning offerings.Dive deep into Lex's journey from design school overachiever to CPG visionary as they share the unexpected path that led them from corporate design at Johnson & Johnson to establishing a premium dessert brand. Learn about the trials, triumphs, and lessons of building a startup, how ADHD shaped their creative process, and why supporting women and gender minority leaders is at the core of their mission.Whether you're a design enthusiast, an aspiring entrepreneur, or just a fan of brownies, this episode is packed with insights on navigating ambiguity, balancing brand strategy with bold risks, and embracing the joy of creation. Plus, discover how Lex turned a casual Instagram post into a thriving business with a little hustle and a lot of heart.Connect with Lex here:https://www.linkedin.com/in/lexevan/Buy some brownies here:https://lexingtonbakes.com/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textIn this episode of the Kirk & Kurtts Design Podcast, Kirk and Andy chat with Sam Fagan, a "Swiss Army knife" of digital design and development. Sam's skill set spans website design, HTML/CSS coding, WordPress development, project management, and copywriting. Beyond her technical expertise, she's dedicated to helping small businesses and nonprofits turn customers into passionate fans by creating strategic, engaging digital experiences.Sam shares her journey from New York to Arkansas, tracing her path through various roles that shaped her expertise, resilience, and love for storytelling.The discussion dives deep into mentorship. Sam reflects on her own challenges finding guidance early in her career and her commitment to now mentor others. Kirk and Andy emphasize the importance of mentorship within creative industries, noting the need for role models who understand both creative and business perspectives.Packed with humor, wisdom, and advice, this episode offers insights for anyone navigating design, development, or digital branding. Tune in to learn how embracing curiosity and storytelling can transform your work—and your approach to life.Connect with Sam here:https://www.linkedin.com/in/samanthafagan/ https://www.linkedin.com/in/samanthafagan/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textKicking off Season 4 of the K+K show!!!In this episode we welcome Fred Hart, a dynamic designer, strategist, and sneaker aficionado who recently went on his own after nine years at the helm of Interact. Fresh off a major life transition and celebrating his child's first birthday, Fred sits down with Kirk and Andy K, to dive into a conversation packed with creativity, culture, and career reflections.Fred's journey into design started with a love for sneakers and basketball, growing up in Hawaii and inspired by the likes of Jordan, Garnett, and Iverson. From sneaker sketches in notebooks to studying architecture, visual communications, and eventually finding his niche in packaging design, Fred shares how his passion evolved into a flourishing career. The episode is peppered with sneaker talk, from favorite Reebok and Nike designs to the cultural impact of footwear on art and identity.The conversation also touches on the challenges and joys of navigating the creative world. Fred, with his wealth of experience, discusses how building strong relationships with clients can make all the difference in design projects. He reflects on the strategic side of design—understanding what clients need beyond just visuals—and how aligning design with business objectives is crucial for success. Kirk and Andy add their own perspectives on the design industry, from working with challenging clients to developing genuine business relationships built on mutual respect and trust.This episode is more than just design talk; it's about life, relationships, and how design connects to larger business challenges. Fred emphasizes the importance of staying authentic to oneself while understanding the client's world and how a strategy-led approach to design can be a game-changer.Listen in as Fred Hart drops insights on creativity, business strategy, and the journey from sneakers to brand strategy. Get ready for laughs, deep dives, and a refreshing take on what it means to truly love what you do.Connect with Fred here:https://www.linkedin.com/in/fredwhart/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textJoin hosts Kirk Visola, founder of Mind the Font, and Andy Kurtts, founder of Buttermilk Creative, sit down with barcode enthusiast Amber Walls from GS1 US. Amber dives into the fascinating world of barcodes, discussing their vital role in retail, packaging, and supply chains. Amber shares her unique journey into the world of barcodes, starting at a Cornhole game during a digital coupon conference — because who knew Cornhole could lead to a career in barcodes? Amber explains her role at GS1 US, where she works with businesses worldwide to streamline identification and barcode technologies. She also shares quirky anecdotes about her personal collection of barcode-themed items, even joking about barcode tattoos!Listeners are taken on a journey through the history and future of barcodes. Amber talks about how barcode technology has evolved from the 1960s and 1970s to today, remaining an essential part of modern retail. Whether you're shopping in a store or ordering online, barcodes play a critical part in everything that goes on the shelf. The trio also touches on how barcodes will continue to impact industries, with a particular focus on 2D scanning technology and the future potential of QR codes.Amber's passion shines through when she reveals her admiration for the early innovators of barcode technology, comparing them to the founding fathers of the system we rely on today. The episode wraps up with discussions on the technical aspects of barcodes, the importance of UPCs (Universal Product Codes), and some fun insights into how packaging design and barcodes come together in real-world applications. Kirk and Andy chime in with their own experiences dealing with barcode creation for their clients, adding a practical perspective to the conversation.Whether you're a design pro, a tech enthusiast, or just someone who's curious about the little black-and-white lines on everything you buy, this episode delivers a perfect blend of humor, insight, and technical expertise.Tune in for a deep dive into the world of barcodes and stay for the laughs as Kirk, Andy, and Amber decode the hidden complexities behind the everyday technology that keeps retail running smoothly.Connect with Amber here:https://www.linkedin.com/in/amber-walls-94594b1ab/Learn about GS1 US:Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us a textIn this episode, hosts Kirk Visola and Andy Kurtts dive into the world of brand strategy and innovation with special guests Rifle Hughes and Glenn Pappalardo from Integral CPG, highlighting the importance of creativity, strategy, and collaboration in building successful brands.Rifle and Glenn share their journey from their days at JPG, where they met and began collaborating on projects, to founding Integral CPG—a brand strategy powerhouse dedicated to helping companies innovate and thrive in competitive markets. They explore the nuances of balancing creative vision with process structure, emphasizing that the best ideas often come from cross-functional collaboration. Hear how they guide companies through the delicate dance of managing brand innovation, from ideation to execution, ensuring every team member contributes to the creative process.The discussion moves into practical advice on fostering a creative environment within organizations, breaking down silos, and integrating various departments early in the strategy process to generate better ideas and reduce risks. Kirk and Andy add their insights on the challenges and rewards of managing creative projects and the need for strong strategies behind great designs.Listeners will gain valuable insights into the mindset needed to drive innovation, the role of brand strategy in successful product development, and how to navigate the complex landscape of creativity in business. Whether you're an entrepreneur, designer, or marketer, this episode is packed with wisdom and laughter that will inspire and inform your approach to brand building.Tune in to discover the secrets of creativity, collaboration, and strategic thinking with two of the industry's brightest minds. Don't miss this engaging and insightful conversation that's both fun and packed with actionable takeaways!Learn more about Integral CPG here:https://www.integralcpg.com/Connect with Rifle here:https://www.linkedin.com/in/riflehughes/Connect with Glenn here:https://www.linkedin.com/in/glenn-pappalardo/Support the Show.About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

In this special episode of the Kirk and Kurtz Design Podcast, Kirk Visola and Andy Kurtts welcome the incredibly talented Craig Steckbeck, a creative powerhouse with nearly two decades of experience in the design industry. As the founder and creative director of Mind the Font, Kirk sets the stage with his signature enthusiasm, introducing Craig, a designer whose mission is to elevate the creative bar, not just for his team, but for clients and vendors alike.Craig's journey in the design world is nothing short of inspiring. From crafting memorable brands to turning abstract ideas into appealing products, Craig has built a reputation for solving creative challenges with both big-picture strategies and meticulous attention to detail. Whether he's working with startup brands through Austin's SKU program or applying his talents to tech companies and local businesses, Craig's passion for design shines through in everything he does.Join Kirk, Andy, and Craig as they dive into Craig's origin story—from his early days in design school, where he found his true calling, to the vibrant creative community of Austin, Texas. Craig shares his unique process, how he tackles design projects from initial concepts to final execution, and the importance of empathy in design—a value he holds dear in his work.But it's not all business! The conversation flows freely as the trio discusses everything from the impact of mentors in shaping their careers to the quirky encounters that lead to lifelong connections. And, of course, there's plenty of humor and candid moments that make this episode a true reflection of the Kirk and Kurtz vibe.Whether you're a seasoned designer, an aspiring creative, or just someone who loves a good story, this episode offers valuable insights, plenty of laughs, and a deep dive into the creative minds that shape the world of design.Show Highlights:- Craig's journey from design school to becoming a creative director- The role of empathy in design and why it's crucial for success- Insights into the SKU mentoring program and its impact on startup brands- How creative processes differ across industries and project types- Fun anecdotes about the unexpected connections that make the design world so uniqueConnect with Craig here:https://www.linkedin.com/in/craig-steckbeck-364636144/ https://www.linkedin.com/in/craig-steckbeck-364636144/Support the Show.About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Join Kirk Visola, founder and creative director of Mind the Font, and Andy Kurtts, founder and creative director of Buttermilk Creative, as they dive into the fascinating world of consumer research with their guest, Rich Moniz.Rich Moniz, founder of Rich Insights, brings over a decade of experience in the research industry. His company helps brands understand their shoppers through advanced techniques like eye tracking, facial coding, and other neuro and emotive methodologies. Rich's mission is to make brands stand out while fostering a stronger planet for future generations.Rich explains how his methods provide a deeper dive into the minds of consumers, helping brands improve product perception and shelf presence. From discussing the nuances of eye tracking to sharing insights on demographic influences in consumer behavior, Rich provides a wealth of knowledge that can help any brand improve its market strategy.The conversation delves into:- The role of eye tracking and other advanced research techniques in understanding consumer behavior.- How physical differences and distractions influence shopper eye patterns.- The importance of demographic considerations in product marketing.- Practical advice for brands on improving shelf presence and product appeal.- Real-world examples of how eye tracking data has informed successful packaging redesigns.Kirk and Andy share their experiences and insights on packaging design, discussing the balance between creativity and data-driven decisions. They explore the significance of standing out on the shelf and the critical elements that capture consumer attention within seconds.**Key Takeaways:**- Eye tracking provides an unfiltered view of what catches a consumer's attention.- Physical factors like height can significantly impact what products shoppers notice.- Demographic insights are essential but must be coupled with observational data for accurate targeting.- Overloading packaging with too many claims can dilute the impact of the most crucial messages.- Smaller brands can now access sophisticated research tools online, leveling the playing field with larger competitors.Don't miss this opportunity to learn from one of the industry's leading experts and discover how you can apply these insights to your brand.Support the Show.About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Join Kirk and Andy as they welcome the incredibly talented Manuel Martinez. Manuel, an extraordinary illustrator, artist, and concept developer, shares his journey from an academic path to becoming a renowned comic artist. Known for his intricate storytelling and dynamic artwork, Manuel talks about his inspirations, challenges, and the evolution of his artistic career.In this lively and candid conversation, Kirk and Andy dive into Manuel's creative process, his experiences with editors, and the influence of mentors who guided him towards his true passion. The episode is filled with fascinating anecdotes, including Manuel's first encounter with the comic Daredevil 208 and the pivotal moments that shaped his career.View Manuel's work here:https://www.manuelmartinezart.com/ https://www.manuelmartinezart.com/Connect with Manuel here:https://www.linkedin.com/in/manuel-martinez-11558625/ https://www.linkedin.com/in/manuel-martinez-11558625/Support the Show.About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

In this episode, Kirk and Andy  welcome the multi-talented Vic Lee. Vic shares his incredible journey from a successful graphic designer to a renowned mural artist and storyteller. Hear about his creative process, the impact of life experiences, including a close brush with death, and his innovative travel-inspired artworks. Vic's humor shines through as he discusses his stand-up comedy and unique lettering style. This episode is a blend of inspiration, humor, and heartfelt moments, offering valuable insights into the world of design and personal growth.Connect with Vic:https://www.linkedin.com/in/vicleelondon/View Vic's work:https://viclee.co.uk/viclee.co.uk/Vic_Lee.htmlSupport the Show.About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Join hosts Kirk and Andy as they chat with Laura Silverman, a mental health advocate and non-alcoholic beverage enthusiast. Laura shares her journey to sobriety at 24 and her passion for promoting sober living through her projects, Zero Proof Nation, Booze Free in DC, and the Sobriety Collective.In this episode, Laura discusses the importance of non-alcoholic options in social settings, her favorite brands, and the evolution of the non-alcoholic beverage industry. She also highlights her work with NA Dossier and collaboration with Haley Jordan.Tune in for an inspiring conversation about mental health, sobriety, and the growing world of non-alcoholic beverages.Connect with Laura Silverman:Zero Proof Nation (https://zeroproofnation.com/)LinkedIn (https://www.linkedin.com/in/laurasilverman/)Support the Show.About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Join Kirk and Andy  for an engaging conversation with Amanda DeVries. Amanda, a former electrical engineer turned designer, shares her unique journey from the world of engineering to the creative realm of design.Discover how Amanda's background in engineering influenced her design process and how her move to a farm sparked a passion for packaging design. With a focus on simplicity, elegance, and fun, Amanda's work stands out in the design community. Tune in to hear about the challenges she faced, the lessons learned, and her advice for aspiring designers.This episode is filled with insights on the intersection of logic and creativity, the importance of niching down, and the joys of working on projects that merge technology and nature. Whether you're a designer, an engineer, or someone in between, this episode offers valuable takeaways and inspiration.Highlights:Amanda's transition from electrical engineering to designThe impact of living on a farm on her packaging design careerThe advantages of having an analytical background in creative fieldsThe importance of niching down and how it transformed Amanda's businessInsightful discussions on managing client expectations and effective communicationConnect with Amanda DeVries:LinkedIn Profile (https://www.linkedin.com/in/amandadevries/)Website (https://www.eyecandydesign.ca/)Support the Show.About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Join us on a CPG rollercoaster through Florida with guest Daniel Quinones, founder of Front Page Retail. Daniel takes us on a journey from managing territories for brands like Nabisco and Coca-Cola's Topo Chico, to his company's success in helping brands dominate shelves with smart off-shelf placements and in-store demonstrations. We explore the vibrant Florida market, its unique demographics, and how Daniel's team of 27 navigates the dynamic CPG sector. We'll also dive into how luck, perseverance, and passion shape business success in this field, providing a candid look at growing and thriving in Florida's retail landscape.Connect with Daniel here:https://www.linkedin.com/in/dqfpr/Learn more about Front Page Retail here:http://www.frontpageretail.com/Support the Show.About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

In this episode, Kirk and Andy chat with Mike Rosado, the visionary behind MRC Studio and the innovative Burny Wild's brand. From crafting with pencils by day to rocking the drums by night, Mike shares his dynamic world of design and insights. Dive into a mix of wild tales, artistic insights, and entertainment. If you're all about pushing creative boundaries and embracing the unexpected, this episode's blend of art, adventure, and genuine banter is your perfect match. Learn more about MRC Studio here: https://mrcraleigh.com/Connect with Mike here: https://www.linkedin.com/in/mikerosadomrc/Learn more about Burny Wild's here: https://burnywilds.com/Listen to the Pencil Pushers website here: https://pencilpusherspodcast.libsyn.com/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Dive into the effervescent world of kombucha with Becca Schepps, Founder and Creative Director of Mortal Kombucha, on this episode of the Kirk and Kurtz Design Podcast. Discover how Becca's blend of bold creativity and entrepreneurial spirit transformed a playful idea into a thriving brand that challenges the norms of traditional beverage marketing. From explosive beginnings to navigating the complexities of consumer packaged goods, Becca's journey is a masterclass in branding and innovation. Tune in to uncover the secrets behind Mortal Kombucha's success and get inspired to inject more creativity into your projects!Learn more about Mortal Kombucha here: https://drinkmortal.com/Connect with Becca: https://www.linkedin.com/in/bescka/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

We're joined by Michael Wilson, the founder and CEO of Coppergate Design Company, who navigates the intersections of golf, design, and entrepreneurship with finesse. Dive into Michael's journey from high school art classes to leading his own design agency, exploring the roles of design in storytelling and consumer products, particularly within the golfing world. Michael shares his insights on the evolution from doodling skateboard deck graphics to mastering branding and packaging in the competitive CPG landscape. His experiences highlight the importance of understanding your audience and leveraging packaging design to tell compelling stories. This episode is a rich blend of industry secrets, personal anecdotes, and professional wisdom for design enthusiasts, golf aficionados, and aspiring entrepreneurs alike. Join us, Kirk Vaisola and Andy Kurtz, as we delve into the creative swing of Michael Wilson's world.Connect with Michael here:https://www.linkedin.com/in/mcalvinwilson/View his work here:https://www.coppergatedesign.com/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Join Kirk & Andy as they welcome Pete Brennan, VP of Innovation at Mattson, for a deep dive into the art of marketing brilliance. With over 20 years of friendship fueling the conversation, Kirk and Pete explore Pete's transformative journey in the marketing world, from his early days as a curious student to becoming a key player in brand management and innovation.This episode offers an insider's look at Pete's ability to predict market trends and his role in redefining iconic brands to connect with new audiences. Through stories of collaboration and creativity, listeners will learn about the synergy between design and marketing and the impact of visionary strategies on consumer engagement.Join us for a masterclass in branding, innovation, and the magic behind creating products that resonate with consumers. Pete's insights provide invaluable lessons for marketers, entrepreneurs, and anyone interested in the power of a well-crafted brand story.Connect with Pete here:https://www.linkedin.com/in/pete-brennan-7028345/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Kirk and Andy dive into the second leg of Andy's adventure, where he swaps the neon lights of Las Vegas for the warm embrace of Austin, TX. After exploring the Fancy Foods Show, Andy catches up with Jamie Panzarella, friend of the pod. From a heartfelt home visit to celebrating the launch of Blue Zones Kitchen, this episode is all about the joy of reconnecting with old friends and making new ones in the creative and CPG worlds. Andy's stories from Austin to the PodFest in Orlando are a reminder of how personal connections and genuine conversations can turn professional journeys into personal ones. So, grab a comfy seat as we share laughs, insights, and the kind of stories that make you feel right at home.Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Join Kirk Visola and Andy Kurtts as they dish out the highlights from Andy's recent trip to the Fancy Foods Show in Las Vegas. With a backpack full of stories and a palette for design, Andy takes us through the bustling aisles of the show, sharing his favorite finds and the cool, quirky, and outright delicious products that caught his eye. From vibrant pickle dips that pop off the shelf to elegant tea tins that whisper sophistication, this episode is like a walking tour through a designer's dream pantry. Andy also gives us a peek behind the curtain of the specialty foods world, sharing insights from his panel participation and the buzz around the show floor. Whether you're a foodie, a design lover, or just in for a good story, this episode is packed with tasty tidbits and design delights that'll leave you hungry for more.Brands discussed:The Drinks Bakery: https://www.thedrinksbakery.com/Papalote Salsa: https://papalotesalsa.com/La Narval: https://lanarval.com/Brook37 Tea: https://brook37.com/Plucky Pickle Dip: https://www.pluckypickledip.com/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Join Kirk and Andy as they take a deep dive into the world of design in 2023. This episode features an unfiltered analysis of the year's most talked-about rebrands, the impact of AI on design, and the quest for authenticity in branding. With special guests Tom Bosch and Mike Amaditz adding their expert insights, the crew explores everything from the controversy over major brand redesigns to the successful evolutions of iconic logos.As they navigate through the complexities of design tools and the balance between creativity and accessibility, this episode promises a blend of professional critique and forward-looking predictions, . Tune in for a lively and informative discussion that captures the essence of design in 2023.Connect with Tommy here:https://www.linkedin.com/in/tomboschdesign/Connect with Michael here:https://www.linkedin.com/in/michaelamaditz/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Discover a world where design intersects with indigenous heritage in our latest episode featuring Sadie Red Wing, an assistant professor at OCAD University and member of the Spirit Lake Dakota Nation. Sadie shares her inspiring journey, exploring the integration of her cultural roots with contemporary design practices.In this captivating discussion, she delves into her experiences at NASA, her role in pioneering indigenous design education, and her aspirations for a more inclusive design world. Sadie's insights shed light on the untapped potential of indigenous perspectives in modern branding and technology.Join us for an episode that not only celebrates design but also underscores the importance of diversity and representation in the creative industry. Sadie's story is a compelling call to action for recognizing and embracing indigenous voices in design.See Sadie Red Wing's work at: https://www.sadieredwing.com/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Join us for an insightful conversation with Sari Kimbell, a distinguished figure in the Consumer Packaged Goods (CPG) industry. In this episode, Sari, known for her extensive experience as a former Whole Foods buyer and an expert in the food sector, delves into the nuances of succeeding in the retail landscape and the art of entrepreneurial thinking.Listeners will be treated to a journey through the intricacies of developing a food business, from the grassroots of farm-to-table movements to the high-stakes decisions of large retail environments. Sari's unique blend of personal anecdotes and professional expertise illuminates the path for aspiring entrepreneurs and industry veterans alike, highlighting the significance of perseverance, creative problem-solving, and the ever-important mindset shift needed to navigate the complex world of CPG.Tune in to this episode for an engaging and enlightening exploration of the challenges, victories, and transformative experiences in the world of food business and design. It's an essential listen for anyone passionate about the confluence of design, business strategy, and the evolving food industry landscape.Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

With a strong focus on brand strategy, Haylee designs brands that stand out on the shelf and online. Haylee believes that design should create a connection, which is displayed through my elevated yet approachable aesthetic. She primarily works in the CPG space, designing better-for-you brands for emerging food, beverage, and wellness companies.You can find her dreaming up my next trip, snacking on something tasty, drinking a drip coffee (with a splash of oat milk, please), and ogling brand design every single day.Work:https://www.studiosupercult.com/LinkedIn:linkedin.com/in/hayleejordanSupport the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Join Kirk Visola and Andy Kurtts on the Kirk + Kurtts Design Podcast as they explore the world of sustainable packaging with Brandi Parker, a sustainability packaging concierge nerd and entrepreneur. In this episode, Brandi shares her journey from art and music to sustainable packaging, highlighting the challenges and opportunities in making eco-friendly changes in the industry. Discover the evolution of materials like seaweed-based plastics and delve into the complex relationship between sustainability, profitability, and environmental impact. This enlightening discussion offers valuable insights for anyone interested in design, sustainability, and the future of packaging.Connect with Brandi here: https://www.linkedin.com/in/brandi-parker-6a6667b/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Join Kirk and Andy for a vibrant chat with artist Jess Hess. Dive into Jess's art journey from her early days to her time at RISD, and explore her unique take on art and design. From stunning murals to intricate miniatures, get inspired by Jess's creativity and passion in this insightful episode.See Jessica's work here: http://www.jessicahess.com/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Ready for round two with Chris Do? Dive into the season finale of the Kirk + Kurtts Design Podcast where we unpack the magic of right-brain thinking. Ever felt stuck in a design rut? Chris explains how tapping into this intuitive, holistic approach can be the game-changer in navigating our intricate world.But it's not all brain waves and creativity—relationships take center stage too. We dive into why connections in the creative sphere are about more than just networking; they're the heart and soul of groundbreaking projects.Between the insights, don't miss out on the light-hearted exchanges and wit that only Kirk, Kurtts, and Chris can serve up. As we wrap up Season 2, join us for a finale filled with knowledge, laughter, and a peek into the future of design.Learn more about Chris here:https://thefutur.com/people/chris-doConnect with Chris here:https://www.linkedin.com/in/thechrisdo/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

PART ONE: On this episode of the Kirk & Kurtts Design Podcast, we're joined by none other than Chris Do, a heavyweight in the design and branding game. If you've ever wondered how a personal feud could spawn an iconic car brand like Lamborghini, you'll want to hear this.We also dive into Google's 10x rule—because in Silicon Valley, playing it safe is the riskiest move. And speaking of risks and rewards, we delve into the tricky terrain of packaging design. With consumers' attention spans shrinking, your product has a split second to make an impression on the shelf. Chris gives us the lowdown on how to do it right.Ever think you're too introverted to take center stage? Chris Do's personal journey from behind-the-scenes to media frontman proves otherwise. We chat about the potent combination of storytelling and branding, particularly in the attention-scarce landscape we're navigating today.Don't miss this thought-provoking conversation where we cover everything from crafting compelling narratives to standing out in an overcrowded market.Learn more about Chris here:https://thefutur.com/people/chris-doConnect with Chris here:https://www.linkedin.com/in/thechrisdo/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

On this episode of the Kirk + Kurtts Design Podcast, we dive into the world of design with guest Barney Abramson. We kick off with the impact of fast-changing trends on branding and how social media is a game-changer. Then we dig into networking essentials for new designers, focusing on platforms like LinkedIn and Slack. Barney also dishes on the mental toll the industry can take and shares tips for stress management. Tune in for a candid chat on design, networking, and mental well-being.View Barney's work here: https://barneyabramson.com/Connect with Barney here:https://www.linkedin.com/in/barneyabramson/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

In this episode of the Kirk and Kurtts Design Podcast, Kirk and Andy discuss the process of press checking in printing. They share their experiences visiting a large scale print facility, the impressive machinery and efficiency they witnessed, and the importance of press checks in ensuring the accuracy and quality of printed materials. They also touch on the differences between offset printing and digital printing, and the challenges and details involved in the press checking process. Tune in to learn more about the behind-the-scenes of printing and the role of press checks in the design industry.Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

In this episode of the Kirk and Kurtts Design Podcast, hosts Kirk Visola and Andy Kurtts chat with special guest Gage Mitchell, founder of Modern Species. They discuss the fear of failure and the importance of taking action and trying new things. They also touch upon building communities and the challenges of holding people accountable and staying focused on a common goal. Tune in for an insightful and engaging conversation.Connect with Gage:https://www.linkedin.com/in/gagemitchell/See Gage's work:https://modernspecies.com/Listen to Gage's Podcast, Evolve CPG:https://podcasts.apple.com/us/podcast/brands-for-a-better-world-by-evolve-cpg/id1550818489Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

What an honor it was for us to land this guest. AJ Visola is an up and coming storyboard artist and illustrator based in LA California, who just happens to be Kirk's kid. This podcast gets into their origin story, what they are learning at their school for Autistic people Exceptional Minds, and what their plans are for the future.It's always a fun conversation. And, Andy and Kirk can say that they knew AJ before they became rich and famous. AJ's social here: LinkedInSupport the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

We are back and flying solo, well duo, this episode. On this show, we talk about brand authenticity. What it is, how it works in the every day world, and how people can see right through a disingenuous brand. So, brush off your corporate PRIDE logos and polos, and get ready for a fun ride. As always, be sure to catch up with us on previous podcasts, and thank you for listening. Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Our very good friend Nikita Prokhorov stops back by to chat with us about all things design.On the show, we discuss Nikita's "36 Days of Type" entries, the importance of doing self initiated projects and sharing (or not sharing) sketches with clients. We also get a peek into Kirk's 30 Day's of Type project.See Nikita's work here: https://www.nikitaprokhorov.com/Learn more about 36 Days of Type here: https://www.36daysoftype.com/2023-edition/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

In this episode of the Kirk and Kurtts Design podcast, Kirk and Andy are joined by special guest David Ziegler-Voll, a veteran of the in-house creative industry. They discuss the importance of good design principles, the role of in-house design teams, the value of trust, and the challenges of designing for specific communities. They also touch on the evolution of in-house design teams over the years. Overall, the conversation highlights the power of good design and the importance of fostering a creative, collaborative team environment.Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

On this episode, Andy and Kirk speak with...Kirk. Kirk details his new job of working at the Monterey Bay Aquarium as a Sr. Brand Designer. And, as you might guess, it's otterly amazing. Learn more about MBA at montereybayaquarium.comSupport the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

In this episode of the Kirk and Kurtts, we talk with guest Meghan Martin, co-founder of Here and Now Studios. We discuss the importance of trust between clients and designers, ways to support female-led brands, and the value of investing in quality design. Meghan also shares insights into her design process and current projects, including a major brand she has been working with from start to finish. Tune in for a lively discussion on all things design and creativity.Connect with Meghan here.https://www.linkedin.com/in/meghan-martin-here-and-now/View her studios work here.http://hereandnowcreative.co/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

In this episode, Kirk and Andy interview Cristina Donado, the founder of Wagon Design Studio. Cristina shares her journey of starting her own business, the challenges she faced, and how having a supportive team played and plays a crucial role in her success. The conversation also touches upon the importance of being bilingual in the design industry, and how being kind and empathetic towards people can go a long way.Connect with Cristina here:LinkedIn - https://www.linkedin.com/in/cristina-donado-carb%C3%B3-471b4a90/View her and her team's work here:https://www.wagondesignstudio.com/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

In this podcast episode, Kirk and Andy discuss their experiences attending Expo West. We talk about the different brands we saw and which ones stood out to us for their unique or innovative booths and products. We also touch on the challenges facing smaller brands in the natural products industry and the importance of community and support. Check the show notes below for the brands we mention in the episode.10:33https://www.biarte.com11:56  http://www.pozole.com15:18www.chamberlaincoffee.com 16:09https://jibbycoffee.com/17:25https://flowerheadtea.com/19:21https://www.wavy-wonders.com/24:13https://www.drinklocalweather.com/27:27https://hotpotqueen.com/29:35https://bellybrainfoods.com/32:06https://us.threespiritdrinks.com/33:44https://www.withcococktails.com/35:15https://avecdrinks.com/45:08https://www.bolani.co/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

This week Kirk & Kurtts are joined by Jake from Fila Manila as he dives into his story of being a first-generation Filipino American entrepreneur and business owner. Hear about his startup experience as a former founder, his experience living in DC and his mission to raise up Filipino culture. Jake discusses the unique twist he adds to the market using love and heritage from Filipino culture.Jake is also starting a new initiative, Founder's Heritage, which provides transparency to customers who are looking for authentic and minority-owned products. Jake also talks about the importance of founders owning a significant portion of their company before raising money and provides helpful tips and advice on avoiding common printing mistakes. Tune in to this unique episode to gain insight into the entrepreneurial and Filipino American experience!Connect with Jake:https://www.linkedin.com/in/jacobcdeleon/Learn more about Fila Manila:https://filamanila.com/Learn More about Founder's Heritage:https://www.foundersheritage.org/ Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show