Podcasts about evelio

Let's design your packaging -   / eveliomattos  Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can packaging made of 90% air actually outperform traditional plastic foams—and still be recyclable and compostable? Sustainable Development Packaging from Woamy should be on your list of trending packaging design materials for 2025.In this episode of Packaging Unboxd, host Evelio Mattos dives into the deceptively simple yet groundbreaking world of sustainable foams with the founders of Woamy. This isn't your typical “green” material. Woamy has developed a foam that mimics the directional strength of wood, is crafted entirely from FSC-certified cellulose, and is held together with water. No glues. No plastic. Just air and pulp.We unpack how layering this material changes everything from load-bearing strength to flexibility, making it a top contender for replacing EPS, EVA, and other foams. And yes, it's technically edible (don't worry, Evelio didn't eat it on air). The Woamy team shares how they've already started replacing protective packaging in luxury products and where they see the most impact for brands that actually care about circular design.3 Things You'll Learn:1. Why directional strength matters in foam packaging—and how it mimics wood.2. How Woamy achieves high performance with zero plastic and 90% air.3. What to consider when switching from EPS or EVA to recyclable cellulose foam.Mentions & Links:Woamy – https://woamy.com/FSC (Forest Stewardship Council) – https://fsc.org/IDP Direct – https://idpdirect.com/LinkedIn (Evelio Mattos) –   / eveliomattos  

La inteligencia artificial ha dejado de ser esa promesa del futuro que solo salía en presentaciones de marketing y películas malas. Hoy está en tus presupuestos, en tus correos, en tus entregables y, si te descuidas, hasta en tu firma de correo. En este episodio de BIMrras, nos metemos hasta el fondo en cómo la IA está redefiniendo lo que significa ser un profesional en el sector AEC. Nos preguntamos, sin anestesia, si estamos ante una herramienta más, una amenaza velada o el principio del fin de esa época dorada en la que podías improvisar todo el día y luego decir que estabas “resolviendo sobre la marcha”. Spoiler: la IA no improvisa. Y eso, amigos, tiene consecuencias. Nos acompañan los sospechosos habituales —Evelio, Rafa y Rogelio— en modo análisis brutal y con un objetivo claro: separar el hype del trabajo serio, el miedo de la pereza, y las oportunidades reales de las películas de Schwarzenegger. Bienvenido al episodio 180 de BIMrras Contenido de este episodio: 01:52 Presentación del tema: inteligencia artificial 04:40 Invitado: Dani Primo y su experiencia con IA 11:50 Newsletter de Dani Primo 23:00 Inicio de “Esperando a Skynet” 29:50 Aplicaciones prácticas de IA 33:00 GitHub Copilot y programación asistida 36:30 Bytecoding y su definición 47:40 Adaptación de técnicos ante la IA 59:10 Cambio de paradigma 01:11:00 Límites del uso de IA

United States v. Evelio Santana

En esta edición hablamos con Enrique Marmentini de la figura de Evelio Echevarría, uno de los grandes del andinismo chileno. Julián Morcillo, primer español en ingresar en el Bob Graham 24h Club, nos cuenta su proyecto Feet In The Clouds.

We celebrate prize winners: Galley Beggar Short Story Prize and Republic of Consciousness Prize, US & Canada!! And translator Victor Meadowcroft joins us to talk about House of Fury by Evelio Rosero out now from New Directions.  Thank you for listening! If you like what you hear, give us a follow at: X: Across the Pond, Galley Beggar Press, Interabang Books, Lori Feathers, Sam JordisonInstagram: Across the Pond, Galley Beggar Press, Interabang Books, Lori Feathers, Sam JordisonFacebook: Across the Pond, Galley Beggar Press, Interabang BooksBluesky: @acrossthepondbooks.bsky.socialThe Big Book Project https://substack.com/@thebigbookprojectTheme music by Carlos Guajardo-Molina

About the Guest(s):Adam Peek is an expert in the packaging industry with over 14 years of experience. He specializes in labels, folding cartons, and RFID technology. Currently residing in West Jordan, Utah, Adam has a strong footprint in the labeling sector, working with a variety of companies to optimize their product packaging solutions. His deep understanding of the complexities of labeling and packaging positions him as a leading voice in sustainable packaging practices and innovations within the industry.Episode Summary:In this informative episode of the Packaging Today show, Adam Peek tackles an essential and often overlooked aspect of the packaging world: labels. While his co-hosts Cory and Evelio are attending Paris Packaging Week, Adam broadcasts solo from his home base in Utah. He provides an in-depth analysis of why labels are, in fact, a crucial component of packaging—contrary to some industry beliefs. Adam delves into the role labels play in product identification, compliance, and consumer information, asserting that labels are vital not only for brand identity but for the overall functionality and recyclability of packaging.Adam emphasizes the importance of selecting the right labels and adhesives, particularly concerning sustainability and recyclability. He discusses the declining PET resin prices and how the packaging industry must adapt to ensure the economic feasibility of recycling efforts. Adam dissects the complexities of label application, adhesive types, and the dire environmental implications of mismatched materials. The conversation underscores the transition in global packaging towards enhanced recyclability, highlighting how both consumers and companies can contribute to better recycling outcomes by understanding and improving label choices.Key Takeaways:* Labels are Essential Packaging: Labels are not merely decorative; they are essential for product identification, compliance, and consumer engagement, making them an integral part of the packaging.* Adhesive Selection is Crucial: The choice of adhesive on labels significantly impacts the recyclability of packaging, with the potential to either facilitate or hinder the recycling process.* Recyclability Challenges: PET and HDPE containers face distinct challenges regarding labels, and improper label choices can render materials unrecyclable, affecting recyclability economics.* Sustainable Practices: Understanding the complete lifecycle of packaging, including labeling, is necessary for developing sustainable solutions in the industry.* Technological Transition: Upcoming changes like the shift from UPC codes to QR codes (Sunrise 2027) signify evolving labeling technologies and their functionalities.Notable Quotes:* "Labels are packaging. They're not something separate from the realm of packaging, they are integral to it."* "The adhesive is not only about getting that label to stick, but about how we can navigate the challenges posed by recycling."* “There's no perfect solution for packaging. The perfect solution is really to have nothing, but that's not practical."* "The shift from the traditional UPC to QR codes by 2027 will transform how consumers and registers interact with packaging."* "It's not just the label material that needs attention; the adhesive is critically important when it comes to the recycling ecosystem."Resources:* SpecRight* Trayak* GS1 Website for information on Sunrise 2027* Consortium for Waste Circularity* Packaging Today Podcast: Search on Apple and Spotify for episodesDiscover more about the intricacies of packaging design and sustainability by tuning into this episode. Stay updated with the latest trends in the packaging industry, and anticipate insightful discussions from Packaging Today in future episodes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

INTRODUCTIONNo, reusables are not just single-use items with a QR code slapped on to encourage reuse! True reusability starts with intentional design right from the beginning.That's exactly why it's so valuable to learn from Annie Legroulx, Director of Innovation at Cambium, based in Montréal. With her expertise in designing and distributing eco-friendly takeout solutions, she has firsthand experience navigating the challenges of transitioning from single-use to reuse systems.In this episode, we'll explore:Why eco-design must balance standardization with adaptability for different food applications.How a local supplier can play a key role in overcoming challenges such as condensation, traceability, and procurement hurdles.And what a well-thought-out end-of-life approach should involve, whether your packaging is recyclable or compostable.I admire Annie's dedication to collaborating with diverse stakeholders to address real-world needs. Her pragmatic and grounded view of reuse—as part of a necessary transition that still leaves room for certain single-use applications—feels refreshingly practical and actionable.RESOURCES MENTIONED IN THIS EPISODEThe initial burning question came from Evelio in episode 29 “The impact of eye-catching packaging design as well as hidden structural design”: https://www.look4loops.com/packaging-podcast/ep29-user-experience-structural-design-luxury-tertiary  Check out the result of Annie's Apple Packaging Reuse project “White Box Lab” on this instagram account she had created for it: https://www.instagram.com/whiteboxlab/  Annie loved the series with Mme & M Recyclage: feel free to listen to them as well in episodes 28, 33, 35, 37, 39, 41 and 43.One of Cambium's main partners is an organization dedicated to the eco-responsible transition of cafes and restaurants and is called “La vague”: https://www.la-vague.ca/. Some other partners mentioned:Retournzy: https://retournzy.ca/ Ecocup: https://www.ecocup-quebec.ca/fc/service/shipping-returns/ Bopaq: https://bopaq.com/ Cupko: https://cupko.ca/ Cano: https://www.canocompany.com/ We also mentioned episode 12: “When cups initiate a reusable ecosystem to take the waste out of takeout” with Cody Irwin of ShareWares: https://www.look4loops.com/packaging-podcast/ep12-reusable-cup-takeout You are also encouraged to check the numerous webinars and content on Sustainable Packaging Coalition (https://sustainablepackaging.org/) of GreenBlue and on Ellen MacArthur Foundation with their initiative “Scaling Returnable Packaging” (https://www.ellenmacarthurfoundation.org/scaling-returnable-packaging/overview).WHERE TO FIND ANNIE AND CAMBIUM?The Cambium Distribution website with a focus on their reusable page: https://cambiumdistribution.com/cambium-reutilisable/ in French and https://cambiumdistribution.com/en/cambium-reutilisable/ in EnglishPress release about this reuse project: https://www.packaging-gateway.com/news/cambium-la-vague-reusable-containers/?cf-view LinkedIn of Annie: https://www.linkedin.com/in/annie-legroulx/  Annie Legroulx website for her “Sustainable Packaging and Circular Design Consultancy”: https://www.dringdring.ca/ ABOUT ANNIE LEGROULX FROM CAMBIUM DISTRIBUTION Annie is a product designer specialized in eco-design and circular economy. She holds a Bachelor's in Environnemental Design from the University of Quebec in Montreal. Entrepreneur, lecturer at the University of Montreal for over 10 years and sustainability consultant, Annie's expertise in sustainable packaging design and waste management have lead her to advise businesses, organisations and cities on a wide range of waste reduction initiatives over the years.Currently, she is Director of Innovation, Sustainability Consultant and co-owner at Cambium Distribution, a Montreal-based company specialized in the design and distribution of sustainable packaging solutions.  Her latest project at Cambium has been developing a range of reusable containers specifically designed to scale reusable packaging in the foodservice industry.PODCAST MUSICSpecial thanks to Joachim Regout who made the jingle. Have a look at his work here. I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Trump won, now what? How will his regulations change packaging? Evelio Mattos and Adam Peek dive deep into the implications of political changes on the packaging industry, especially following a significant political event. Their discussion pivots around how key legal and economic shifts are predicted to impact packaging regulations, sourcing, and sustainability practices globally. As the episode unfolds, Evelio and Adam dissect potential regulatory shifts in the United States, emphasizing changes like federal regulations on packaging (EPR) and tariffs. They also explore how such shifts might influence industry activities, from ingredient sourcing to packaging designs. Using comprehensive insights, they explore how increased tariffs and environmental policies could spur changes in the cost and composition of packaging materials. The duo reflects on the possible ramifications of a change in administration policies on sustainable practices and corporate tax rates, urging listeners to prepare for notable expansions and shifts in the industry landscape. About the Guest(s): Evelio is a renowned packaging design expert, with extensive experience in sustainable packaging trends and global manufacturing processes. He is currently Creative Director of IDP Direct, a company integrating innovation in the packaging and design industry worldwide. Adam is a knowledgeable figure in the packaging sector, associated with Myers, a company specializing in paper packaging solutions. Adam has ventured into discussions centering on the industry's evolution in line with political and economic changes. Key Takeaways: Political changes might slow down the federal adoption of packaging-related environmental regulations like EPR, keeping the field at a state level. Tariffs could escalate packaging costs significantly, affecting international corporations and their cost burden, ultimately trickling down to consumers. An increase in recycling and local sourcing might occur as industries adapt to tariff-induced raw material costs and import restrictions. Potential deregulation of health-related products could open new packaging opportunities for innovative markets like psychedelics and nutraceuticals. The packaging sector should anticipate and adapt to various regulatory and economic shifts influenced by new political landscapes. This episode provides deep insights into the intricacies of packaging policies amid political changes. Listeners are encouraged to tune in for a full exploration of how future tariffs and regulations might shape the industry's next chapter. Stay connected for more high-impact discussions on packaging and design dynamics.

Evelio & Adam breakdown the best and worst cereal packaging design so you can elevate your packaging easier. Evelio Mattos: Evelio Mattos is a seasoned packaging designer with over 15 years of experience working with luxury brands to introduce innovative packaging solutions to the market. He is also recognized for his public speaking engagements worldwide, where he shares insights on improving packaging design. Adam Peek: Adam Peek has been a prominent figure in the packaging industry for 17 years, engaging in packaging procurement, design, and sales. Adam hosts a podcast dedicated to packaging, conducted a TED talk on the subject, and authored a children's book about packaging, solidifying his role as an influencer in the packaging community. Join Evelio Mattos and Adam Peek as they delve into the fascinating world of cereal packaging on this episode of Packaging Unboxed. From the supermarket aisles to the intricate design choices made by brands, they explore what makes cereal packaging effective and where there's room for improvement. The conversation transitions from the overwhelming conformity found in cereal aisles to innovative ideas that can break the traditional packaging mold. Evelio and Adam discuss their recent visits to supermarkets like Kroger and AJ's, and the ubiquitous sea of yellow that dominates the cereal section. They analyze packaging designs of well-known brands, contemplating standout features and missed opportunities for differentiation. With a focus on SEO keywords such as "cereal packaging design," "supermarket aisle strategies," and "consumer engagement," they provide actionable insights for both established brands and new entrants in the cereal market. The current state of cereal packaging is largely uniform, with a dominant presence of yellow and similar design templates across brands. Innovative packaging ideas, such as more interactive labels or QR codes, can create a competitive edge by enhancing consumer engagement. Evaluating other aisles and products for packaging inspiration may reveal opportunities to stand out from the traditional cereal box approach. Sustainability and efficiency also play key roles, with a shift towards bulk buying and flexible bags offering potential benefits. While strong brand recognition can sometimes overshadow poor design choices, continuous packaging innovation remains crucial for market success. "There's a tremendous amount of conformity in the cereal aisle and not a lot of brands that were doing things to stand out." — Adam Peek "You really have to consider all these little details because this is what makes your packaging stand out." — Evelio Mattos "Why does the brand that's crappy for you have all the fun in the packaging?" — Evelio Mattos "Creating shareable moments, creating games, creating all that stuff is already happening." — Adam Peek "Getting on shelf isn't the goal. You got to move through a product." — Evelio Mattos Adam Peek on TED Magic Spoon Cereal For an in-depth understanding of sustainable packaging, check GreenBlue's Sustainable Packaging Coalition. Tune into the full episode to explore further insights into cereal packaging and discover how brands can harness creativity and innovation in this competitive space. Subscribe for more thought-provoking episodes from Packaging Unboxed. Episode Summary:Key Takeaways:Notable Quotes:Resources:

Hoy, en el canal de YouTube de #ElFilip tenemos una historia súper increíble… llena de datos que no son conocidos por la mayoría, de un hombre muy querido por amigos y compañeros, pero lleno de historias de vida impactantes, algunas lamentablemente malas que hicieron de su vida algo sumamente polémico. Hoy te cuento la historia de vida de #EvelioConVChica un actor que seguramente recuerdas por su papel de #Delfino en #MariaDeTodosLosAngeles y mucho mas.

¡Escucha las historias mas destacadas de la semana! Nuevas anécdotas y sucesos que marcaron las vidas y carreras de grandes del espectáculo mexicano e internacional, solo aquí en en podcast de #elfilip

We broke down what's wrong with Oreo & Cokes Collab Packaging, and explained how to avoid the same issues. Evelio Mattos: Evelio is a seasoned packaging designer with over 15 years of experience in creating cutting-edge packaging solutions for global fashion, cosmetic, and CPG brands. Known for his insightful talks on packaging design, Evelio hosts the "Packaging Unboxed" podcast, where he shares his extensive knowledge and insights on innovative and effective packaging design. Adam Peek: Adam Peek is a packaging sustainability expert, TED speaker, and advocate for sustainable packaging practices. Currently involved with the United Nations on sustainability initiatives, Adam brings a wealth of knowledge and experience to discussions about eco-friendly packaging solutions and regulatory compliance. In this episode of "Packaging Unboxed," Evelio Mattos and Adam Peek delve into the collaborative packaging effort between Coca-Cola and Oreo. They critically examine what works, what doesn't, and how this collaboration can compete on the shelf. Evelio and Adam bring their extensive backgrounds in packaging design and sustainability to the conversation, providing a rich analysis of the visual and functional elements of the packaging. Starting with their initial impressions, they discuss the missed opportunities in the visual design, such as the confusing use of colors and hidden iconic elements that fail to convey the collaboration's essence. They explore how the black and red color scheme diverges from the brands' established color identities, potentially confusing consumers and impacting shelf visibility. The conversation also delves into practical considerations like packaging material choices, functionality, and sustainability, giving listeners critical insights into the complexities of designing effective collaborative packages. Brand Color Consistency is Crucial: Deviating from iconic brand colors (Coke red, Oreo blue) can confuse consumers and reduce shelf visibility. Functional Design Matters: The physical design of the packaging, including ease of opening and material choice, plays a significant role in consumer experience and product preservation. Simplify Visual Elements: Overcomplicating design with too many logos and icons can detract from brand recognition and consumer clarity. Use of Packaging Material: Aligning the packaging material with the product type (e.g., a classic Coke bottle instead of a can for better brand synergy) can enhance the consumer's experience and perception. Involving Target Demographics: Ensuring that packaging decisions are guided by insights from the intended consumer demographic can lead to more effective designs. "Oreo is blue. Great. Coke is red. Collab black. This didn't make any sense to me." - Evelio Mattos "I saw it. Cause of the way they have the. The cookie stacked. I was like, why do they have a. Oh, that's the cookie." - Adam Peek "Functional issues like the loudness of the package opening can detract from user experience, especially with snacks meant to be enjoyed quietly." - Adam Peek "Coca-Cola usually runs vertically, not horizontally on cans." - Evelio Mattos "The can packaging, I again, like, if this was supposed to be a limited edition, the front reminded me of, why is yours so much bigger than mine?" - Adam Peek Get started designing sustainable packaging today: https://www.IDPdirect.com

Tus comentarios son muy valiosos. Envía un mensaje de texto. Send us a Text Message.Una nueva sugerencia de nuestros seguidores nos da motivo para este episodio. Guitarrista, compositor y cantante, Evelio Rodríguez es otra de las grandes figuras que fueron, lastimosamente olvidado en estos tiempos. Tuve la ocasión de dialogar con él durante una de mis trasmisiones radiales desde la ciudad cubana de Sancti Spíritus, cerca de la cual nació el músico en 1921. El presente capítulo reseña su etapa junto al trovador camagüeyano Ramón Mongo Huerta como el recordado Dúo Espirituano, así como su extensa fonografía con numerosas agrupaciones; entre ellas, las orquestas Sublime, Aragón y la de Neno González. El acostumbrado Calendario Musical de Cuba recuerda aquí a los maestros Richard Egües y Adalberto Álvarez, así como a Joseíto Fernández, autor de la famosísima Guajira guantanamera.Support the Show.

We're handing the reins to recent graduate Grace Lee, she's interviewing me to find out the answers to the questions every graduate is asking today. How to get hired, how to get noticed, can I even find a job today? Need help with your packaging? https://www.linkedin.com/in/eveliomattos/ We get into it all. So if you've just graduated, are having a hard time finding a job, sit down, listen up, and let's get to it. Evelio Mattos is an established voice in the packaging design industry with an extensive background, having worked with high-profile brands like Lady Gaga, Barney's New York, Tesla, and Google. His expertise spans across various sectors including fashion, tech, and retail, emphasizing sustainability in packaging. Evelio's rich experience and innovative approach make him a significant figure in the packaging world. Grace Lee is a recent graduate from the prestigious Pratt Institute's Packaging Identities and Systems Design Graduate Program in Brooklyn. With a passion for creative and sustainable design, Grace represents a new wave of designers poised to make impactful contributions to the industry. Episode Summary: In this insightful episode of Packaging Unboxed, host Grace Lee delves into the packaging design industry with the knowledgeable and seasoned Evelio Mattos. Grace, representing the fresh cohort of design graduates, brings forth pressing questions about the industry's dynamics, particularly concerning sustainability, innovation, and the integration of new technology such as AI. Evelio's extensive background and hands-on experience provide rich, practical insights that are invaluable for new designers entering the field. The conversation navigates through key projects and experiences that have shaped Evelio's career, including his initial foray into packaging design and notable collaborations with brands like Lady Gaga and Tesla. Through this episode, listeners gain an understanding of the evolution of packaging design and the critical role it plays in branding and consumer decision-making. Evelio emphasizes the importance of being client-facing and understanding different facets of the industry from procurement to distribution, underscoring the intrinsic relationship between design and business profitability. Key Takeaways: Client Interaction is Crucial: Being client-facing and understanding the nuances of finance, procurement, and distribution can significantly enhance a designer's value. Importance of AI: Embrace AI as a tool to speed up concept iterations and improve the efficiency of the design workflow. Build a Strong Social Presence: Utilize LinkedIn and other social media platforms to showcase your work and build a professional network. Understanding Sustainability: Ensure your design solutions align with a brand's sustainability goals, recognizing that trade-offs are often necessary. Start Small to Climb Big: Entry-level positions, even those seen as mundane, provide foundational knowledge and opportunities for growth in the design industry. Notable Quotes: "Design is sales. And I think a lot of times designers are like, I'm not a salesperson, I'm a graphic designer, I'm a packaging designer, but your idea is not going to get made if you don't sell it." "You have to get the reps in. You've got to get the reps in for creating these terrible designs. You've got to get the reps in for expanding creative from one size to another size." "Today, people will decide whether they want to hire you or not based on your social. So even before you apply, what's your social tell, you know, what's that say about you?" "The idea of, I graduate now, I want to go work at Pentagram or Landor… you can just work for yourself and just grow your own business from day one." "LinkedIn is the key place. Anything that you have in your portfolio, tying it back to a brand or anybody that you're trying to target, then being able to tag them is what's going to give you the most visibility."

I guess the intro was too steamy for the Google machines to handle…About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Evelio MattosEvelio Mattos is a renowned figure in the packaging design industry, serving as the host of the Packaging Unboxd podcast. With a rich background in packaging innovation and sustainable design, Evelio has earned recognition for his deep insights and forward-thinking approaches to modern packaging challenges.Adam PeekAdam Peek is a dynamic professional in the packaging sector, widely celebrated for his engaging content on sustainable packaging practices. Known for his "Pack Maters" series, Adam brings a wealth of knowledge and experience from his tenure in the industry, constantly pushing the envelope in packaging solutions.Cory ConnorsCory Connors is a sustainable packaging expert and the host of the Sustainable Packaging with Cory Connors podcast. With extensive experience in eco-friendly packaging design and circular economy principles, Cory is dedicated to promoting sustainable practices across the packaging industry.Episode Summary:In this engaging episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors delve into the nuances of the packaging world, from innovative trends to sustainability challenges. Going off the beaten track, the trio humorously discusses watching intros, social media habits, and the nostalgia of sporting greats like Bo Jackson.Throughout the episode, the conversation navigates through the intricacies of packaging innovation, emphasizing the latest in CPG trends like the Oreo and Coca-Cola collaboration, and the potential benefits and pitfalls of paper-based packaging. The discussion also touches on inventive uses of starch-based packaging materials, such as turning packaging peanuts into adhesives, contrasting current recycling practices with forward-thinking circular solutions. This episode is a treasure trove of insights for packaging enthusiasts, brands, and sustainability advocates.Key Takeaways:* Innovation in CPG: The ongoing trend of collaborations between big brands like Oreo and Coca-Cola demonstrates the necessity for continuous product innovation in a saturated market.* Sustainable Packaging Solutions: Transitioning to paper-based packaging holds potential but also poses challenges in maintaining product quality and managing costs.* Consumer Behavior Insight: The conversation highlights how consumer behavior, such as not using dissolvable or compostable products as intended, impacts the success of sustainable packaging.* Industrial Recycling Processes: The importance of developing industrial recycling systems to handle materials like starch-based peanuts rather than relying solely on consumer-led recycling initiatives.* Engaging Marketing Strategies: Clever marketing campaigns and innovative product releases continue to play a significant role in brand engagement and growth.Notable Quotes:* Evelio Mattos: "There's nothing better than Oreos with ice-cold Coke."* Adam Peek: "The CPG world is hard, and growth is really only happening through product innovation."* Cory Connors: "Let's hope it's in sustainable packaging."* Adam Peek: "We do offer a perspective, but at the end of the day, they're going to make things that are good, and then they're also going to make crystal Pepsi."* Cory Connors: "Educating the consumer is key in making sustainable packaging initiatives successful."Resources:* Oreo & Coca-Cola Collaboration: Link* Sustainable Packaging with Cory Connors Podcast: Link* Packaging Unboxd Podcast: Link* Smart Solve: Link* Dude Wipes Product Info: Link* US Plastics Pact: LinkStay tuned for more insightful discussions and cutting-edge packaging innovations in the next episode of "Packaging Today." Don't forget to subscribe and reach out with your thoughts on sustainable packaging practices! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Get help with your packaging:   / eveliomattos   Jesse Goldman is a proficient motion designer known for his innovative work in integrating motion graphics with traditional design principles. Jesse has contributed to numerous high-profile projects and is celebrated for his creative storytelling capabilities. He is active on Instagram, where he shares insights into his design process and engages with a vibrant community of fellow designers and enthusiasts. Follow Jesse Here:   / contdinthecomments   Learn about Jesse's work here: https://www.jessegoldman.work Episode Summary: In this episode of "Packaging Unboxed" with Evelio Mattos, the discussion dives into the complexities of packaging design and consumer behavior as influenced by visually striking product packaging. Evelio and Jesse Goldman explore the vast yet intricate world of consumer packaged goods, as presented through the lens of Snackshots' popular newsletter, which showcases the latest trends in CPG and food packaging. The episode emphasizes the importance and impact of packaging design on consumer choices, touching on the concept of 'decision fatigue' caused by the overwhelming array of visually stunning products on the shelf. By examining various products and their packaging, Jesse and Evelio discuss the balance between aesthetics and practicality, the role of branding in consumer trust, and how the saturation of creative designs may eventually influence shopping behaviors. The conversation also delves into the potential mistrust towards highly designed products and the cultural implications of design-heavy consumer goods. Key Takeaways: The overabundance of eye-catching packaging designs can lead to decision fatigue among consumers. The role of branding extends beyond the product, embedding into lifestyle and ethical choices which may weigh heavily on consumer decisions. Well-designed packaging can at times create skepticism about the product's authenticity and quality. Established brands like Kellogg's provide a sense of reliability and trust, easily recognized amidst the crowded shelves. The effectiveness of packaging lies in creating an instant connection with the consumer, much like how videos must capture attention within the first few seconds. Notable Quotes: "Each individually here is, like, cool. Great colors, fun illustration, really interesting ways of, like, taking retro, making it new." - Jesse Goldman "Do I really need butter to reflect my values?" - Jesse Goldman "I think it, I think it depends on the product too." - Jesse Goldman "Not everything is going to be chill vibes and sex. Maybe it's just butter." - Evelio Mattos "There's been very few candies that have. That. Us older men, we'll take what we can get." - Jesse Goldman Resources: Jesse Goldman on Instagram: @jessegoldman Snaxshots Newsletter on CPG and Food Packaging: Follow Snaxshots on Substack for updates and insights: https://www.snaxshot.com Evelio Mattos on Packaging Design: Check out previous episodes of "Packaging Unboxed" for more in-depth discussions on packaging design and trends. IDP Direct: https://www.idpdirect.com - Download design guides, sustainability guides, and recyclable icon guides for packaging design. Stay tuned for more enlightening conversations on "Packaging Unboxed," where we continue to explore the intersection of design, creativity, and consumer behavior. Listen to the full episode and subscribe to keep up with the latest insights and trends in packaging design.

Get help with your packaging from Evelio: https://www.linkedin.com/in/eveliomattos/ About the Guest(s): Simon Forster is the versatile founder and Creative Director at Robot Food, an award-winning branding and packaging design agency. With a keen interest in launching disruptive brands, Simon has successfully led numerous projects, both for clients and his own ventures. His deep understanding of retail strategy, consumer behavior, and creative branding makes him a notable expert in the field. Connect with Simon: https:www.robot-food.com Evelio Mattos is a seasoned designer and creative director known for his thought leadership in packaging design and branding. He frequently engages with industry experts to discuss challenges and trends in the design world through his podcast. Support our sponsors: Order packaging directly from the factory: www.IDPdirect.com Manage your packaging specifications: www.specright.com The paper that dissolves in water for packaging: www.smartsolve.com Episode Summary: In this engaging episode, Evelio Mattos converses with Simon Forster, the Creative Director of Robot Food. The discussion dives into the essence of what makes a brand disruptive, focusing on branding and packaging strategies that set brands apart from their competitors. Simon shares valuable lessons from his own entrepreneurial journey, including the initial missteps and eventual pivot that led to the success of his skincare brand, Stories and Ink. Their conversation not only covers the practicalities of launching a brand but also delves into emotional branding and the power of resonating deeply with the target audience. Simon draws from his extensive experience to highlight the intricacies of truly understanding one's consumer base and the importance of building a strong community around a brand. He emphasizes that disruption is not just about being loud and brash, but about cutting through the noise with authenticity and relevance. They also discuss the significance of tone of voice, copywriting, and creative flexibility in branding. Through real-life examples such as the Brooklyn Brewery rebrand, Simon illustrates how subtle yet strategic design changes can make a monumental impact in a crowded marketplace. Key Takeaways: Importance of Community: Building a brand starts with understanding and nurturing a community around it. Subtle Disruption: Effective branding isn't always about being the loudest; sometimes, the most subtle changes can create significant disruption. Copywriting Matters: Quality copywriting is often undervalued but is crucial for a brand's voice and resonance. Learning from Mistakes: Early entrepreneurial missteps provide invaluable learning opportunities that shape future success. Emotional Branding: Brands that tap into consumer emotions and values establish stronger loyalties. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

Need packaging, talk to Evelio: https://www.linkedin.com/in/eveliomattos/ Wanna work with Robot-Food? https://www.robot-food.com Simon Forster is the founder of Robot Food, a design and branding agency known for its disruptive and innovative approach. With a background in art and a history rooted in punk and skate culture, Simon has cultivated a reputation for questioning the status quo and pushing creative boundaries. His journey began with running a surfskate brand funded by Joey Ramone, marking the beginning of his love affair with branding. Today, Simon and his team at Robot Food are dedicated to creating impactful and standout strategies for their clients. Support our sponsors: Factory Direct Packaging Manufacturing: https://www.idpdirect.com Manage your packaging specifications: https://www.specright.com Sustainable packaging that dissolves in water: https://www.smartsolve.com Episode Summary: In this thought-provoking episode, Simon Forster of Robot Food sits down with Evelio Mattos to discuss the controversial subject of design awards. Simon shares his critical views on the relevance and necessity of such accolades in the industry, outlining how awards can sometimes compromise the integrity of the work and may not ultimately benefit design agencies. The conversation touches on the cost implications and the often-overlooked downside of getting trapped in a cycle of constantly chasing awards. Simon's punk-rock ethos and commitment to authentic, disruptive design shine throughout the discussion, challenging the conventional wisdom around what it means to be successful in the design world. Simon highlights the hefty financial burden of entering design awards and questions their true value to clients. He explains that his agency's growth and reputation have been built on delivering results rather than chasing recognition through awards. Simon emphasizes that clients prioritize results such as increased sales and brand impact over industry accolades. With a background that includes leading a skate brand funded by Joey Ramone, Simon blends his punk roots with his professional journey to foster a unique and rebellious approach at Robot Food, encouraging brands to stand out rather than conform. Key Takeaways: The Cost of Awards: Design awards come with significant entry fees and additional costs if you win, which can be a heavy burden for startups. Client Priorities: Clients are more interested in tangible business results rather than whether an agency has won awards. Disruptive Design: Success in design comes from questioning the norm and creating emotionally and visually disruptive work. Agency Culture: A rebellious, questioning attitude within an agency can foster innovation and lead to standout work. Alternative Recognition: Rather than seeking awards, Simon advocates for cutting through the noise by delivering exceptional client outcomes. Dive into the full episode to explore these insights and more, as Simon Forster shares his candid perspectives on the design industry, the true value of awards, and the importance of staying disruptive. Stay tuned for more enlightening content from our podcast series! Leave a review: https://www.packagingunboxd.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

Episode Summary:In this engaging episode of Packaging Today, hosts Evelio Mattos, Adam Peek, and Cory Connors delve deep into the intricacies of composting with special guest, Justen Garrity of Veteran Compost. The discussion navigates the challenges and opportunities within the composting industry, particularly focusing on the handling of compostable packaging. Evelio, Adam, and Cory explore the realities faced by composting operators, shedding light on the essential, yet often overlooked, aspects of sustainable packaging.Through an insightful conversation, Justen Garrity shares his experiences and thoughts on the current state of composting, the labeling of compostable products, and the potential impact of Extended Producer Responsibility (EPR) on the industry. Listeners will gain a comprehensive understanding of the operational challenges in composting, the role of labeling compliance, and the importance of both government and brand involvement in promoting sustainable practices.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Justen Garrity:Justen Garrity is the founder of Veteran Compost, a composting company located in the DC and Baltimore metro areas. As a veteran himself, Justen primarily hires veterans and their families, focusing on sustainable waste management and innovative composting solutions. With over 14 years in the industry, Justen has been an advocate for improved composting practices and labeling laws to enhance both commercial and residential composting processes.Key Takeaways:* Composting Challenges: The difficulties composters face include sorting out non-compostable items from compostable materials due to inadequate labeling and consumer confusion, leading to landfill diversions.* Importance of Labeling: Effective and conspicuous labeling is crucial for the proper handling of compostable products, moving towards a standard that can be easily identifiable by both consumers and processors.* Impact of EPR: Extended Producer Responsibility (EPR) could significantly improve the financial viability and efficiency of composting operations by ensuring proper compensation and accountability within the packaging lifecycle.* Technological Innovations: While devices like Lomi are interesting for residential composting, they mainly serve as dehydrators and don't effectively break down compostable materials as standard commercial composting does.* Educational Internships: Internships at composting facilities provide valuable hands-on experience for packaging designers and engineers, offering insights into the practical challenges of sustainable packaging.Notable Quotes:* "The packaging company made some money, the paper distributor made some money, the brand made some money, and we didn't make any money." - Justen Garrity* "If it doesn't say certified compostable, you know, we're going to divert to landfill." - Justen Garrity* "I think government involvement in pushing for clear labeling standards can make it easier for consumers and composters alike." - Justen Garrity* "We're trying to get people off polystyrene cups; I'm tired of seeing styrofoam cups." - Justen Garrity* "Come spend 2 hours with us, it's eye-opening to see what's a problem in composting." - Justen GarrityResources:* Veteran Compost: Learn more about Justen Garrity's company and their services.* Justen Garrity on LinkedIn: Connect with Justen Garrity for more insights and updates.Stay tuned for more impactful discussions on Packaging Today, where we bring you the latest in sustainable packaging and industry insights. Don't miss out on our next episode featuring an exciting guest who is driving innovation in the packaging world. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Get help with your next packaging design project from Evelio directly. DM him on LInkedIn here: https://www.linkedin.com/in/eveliomattos/ Support our sponsors: Order packaging manufactured factory-direct from IDPdirect.com Manage your packaging specifications globally with Specright.com Learn more about dissolvable papers from Smartsolve.com About the Guest(s): Alex Abbott: Alex Abbott is the Director of Sales and Business Development at Smartsolve.com , a company renowned for its innovative water-soluble packaging solutions. With a rich background in rigid plastics, Alex brings a wealth of experience in packaging and sustainability. His expertise spans across sales strategy, product development, and fostering industry partnerships, making him a pivotal figure in steering Smartsolve's mission towards more sustainable packaging solutions. Episode Summary: In this engaging episode, host Evelio Mattos sits down with Alex Abbott from Smartsolve to delve into the fascinating world of water-soluble packaging. They explore how Smartsolve's innovative materials, derived from FSC-certified wood and paper, can revolutionize the packaging industry by offering sustainable, compostable, and recyclable options. The conversation touches on the diverse applications of these materials, from personal care products to food packaging, aiming to eliminate traditional single-use plastics and enhance end-of-life outcomes for packaging. Throughout the episode, Alex explains the science behind Smartsolve's dissolvable packaging and its implications for sustainability and circularity. The discussion ranges from the technical aspects of implementing these materials in existing manufacturing processes to the potential markets and products where Smartsolve's technology can make a significant impact. Key topics include the environmental benefits of water-soluble packaging, the versatility of Smartsolve's materials, and the exciting developments on the horizon for both the company and the broader packaging industry. Key Takeaways: Water-Soluble Technology: Smartsolve's innovative packaging solution dissolves upon contact with steady water, providing an eco-friendly alternative to traditional plastic packaging. Versatility in Applications: The material can be used for a variety of products, including personal care items, food packaging, laundry applications, and more. End-of-Life Solutions: Smartsolve prioritizes end-of-life solutions, with their materials being flushable and comparable to toilet paper in terms of degradability, ensuring minimal environmental impact. Enhanced Recycling: The company has achieved APR certification, making their dissolvable labels compatible with current recycling systems without contaminating the waste stream. Design and Consumer Experience: The technology opens up new possibilities for creative design and delightful consumer experiences, especially in applications like meal bars, stick packs, and single-use sachets. Resources: Smartsolve Website: smartsolve.com Associated Plastic Recyclers (APR): Plastic Recyclers Alex Abbott's Email: alex@smartsolve.com Discover how Smartsolve's dissolvable packaging technology can redefine your approach to sustainable design. Tune in to this compelling episode for more insights and stay connected for future episodes featuring industry leaders and cutting-edge innovations. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

About the Guest(s):Evelio MattosEvelio is the host of the Packaging Unboxd podcast and a maestro in the field of packaging design. Hailing from Phoenix, Evelio grew up in Dusseldorf and has a long history in the packaging industry, often sharing insights through his YouTube channel and podcasting endeavors.Adam PeekAdam is known for his engaging talk shows on the latest in packaging trends. A sales expert, Adam's presence adds a dynamic layer to the discussions, making industry insights accessible and entertaining.Cory ConnorsCory is renowned for his role as Corygated and as the voice behind the Sustainable Packaging Podcast. With a focus on eco-friendly practices, Cory brings essential insights into sustainable packaging solutions.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:Join Evelio Mattos, Adam Peek, and Cory Connors in this compelling episode of Packaging Today as they delve into the latest happenings from Drupa 2023 in Dusseldorf. Tune in for firsthand accounts from one of the packaging industry's most significant events and get a sense of the vibrant exchange of ideas and technologies that took place.In addition to discussing Drupa, the trio explores the real value of attending and exhibiting at industry conferences. With a witty exchange and practical insights, they unravel the importance of these events for networking, learning, and achieving a better ROI. Wrapping up, they dive into the world of design awards, balancing the value they bring against the pressures they impose on design agencies.Key Takeaways:* Evelio provides an in-depth look at his experience attending Drupa 2023, highlighting key exhibits and innovations in print packaging.* Adam Peek and Cory Connors weigh in on the pros and cons of attending versus exhibiting at industry conferences and the resultant ROI.* The conversation turns to the addictive nature of design awards in the industry and questions whether they truly add value or distract from catering to consumer needs.* The role of networking and off-site events in maximizing the benefits of attending industry conferences is emphasized.* The team shares practical advice for young designers and seasoned professionals on making the most of industry events.Notable Quotes:* "It takes three weeks just to get everything set up in the first place. You've got pulping, you've got recycling, you've got molded fibers, the entire chain of machines connected together to do some pretty cool stuff." - Evelio Mattos* "If we were aiming at awards, it could hamper the type of work we're able to do because we might be doing it for designers rather than our clients or their customers." - Simon Foster, cited by Evelio Mattos* "Do I have customers or prospective customers who are going to the show? Are my competitors going to be there? That's how I would assess the ROI of attending an industry event." - Adam Peek* "I can't tell you how much I've learned at recent events. There's so many great ones, and they can add so much value if you approach them the right way." - Cory Connors* "Our goal is to sell as much products as we can, not to single out one tiny little group with a design only creatives would love." - Evelio MattosResources:* Packaging Unboxd YouTube Channel: Check it out here* Sustainable Packaging Podcast: Find more episodes here* Adam Peek: LinkedIn profile* Sarah Scudder's Tips: LinkedIn Post* Designalytics: Awards for consumer preference comparisons* Retail Aware & Ariadne: Technologies for tracking consumer interaction with shelf productsDon't miss out on the full episode for a deep dive into the packaging industry's latest trends and expert insights from Drupa 2024. Stay tuned for more enlightening content from Packaging Today! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Algunos cuentos cortos de Evelio Rosero, escritor colombiano.  var playerInstance = jwplayer("myElement"); playerInstance.setup({ file: "https://f002.backblazeb2.com/file/lecdet/lec_201-300/295+Cuentos+cortos+-+Evelio+Rosero.mp3", width: 400, height: 24 });

11 DE MAYO - SAN EVELIO, MÁRTIR 

About the Guest(s):Evelio Mattos is recognized for his expertise in packaging design and environmental initiatives. As the host of "Packaging Today," Evelio facilitates discussions focused on packaging innovation and sustainability. Known for his contributions to the industry, Evelio boasts a career that has seen him at the forefront of design and sustainable practices.Adam Peek brings personality and industry insight to "Packaging Today." His background in packaging solutions and sales enables him to dissect complex topics with ease, engaging both expert guests and the audience with his compelling dialogue.Cory Connors is well-regarded as a packaging professional with a deep knowledge of branding strategies and sustainability in packaging. His passion and expertise provide "Packaging Today" with unique perspectives on ecological considerations in contemporary packaging.Adam Armstrong serves as the Vice President of Customer Success and Strategic Partnerships at Specright, a company specializing in specification data management for packaging and products. Adam leverages his industry experience to help companies improve efficiency and sustainability.Paul Nowak is the Executive Director of Green Blue, a non-profit organization aimed at progressive environmental collaboration in the industry. Under his leadership, Green Blue drives initiatives, such as the How2Recycle program, that underscore the commitment to sustainable packaging practice.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Sustainable Packaging Guide eBookGet the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this episode of "Packaging Today," the conversation dives into the dynamic collaboration between Green Blue's How2Recycle program and Specright's specification management platform. Evelio Mattos, alongside co-hosts Adam Peek and Cory Connors, unpacks the innovative solutions being established to tackle the ever-growing need for sustainable packaging data management and consumer-end recycling instruction.Adam Armstrong and Paul Nowak discuss the intersection of data specification and environmental labeling to streamline sustainable practices across brands and packaging means. This convergence aims to make recyclability assessments more efficient, promoting higher volumes of How2Recycle labels on products. The collaboration represents a significant step towards a more consistent and accessible approach to packaging sustainability on a global scale, with the ultimate goal being one universally adopted label system.The conversation reveals a deep commitment to advancing packaging sustainability, with insights into the adoption of intelligent technologies. As brands increasingly seek to meet stringent environmental goals, Armstrong and Nowak's commentary showcases the power of strategic partnerships in enabling companies to manage and communicate sustainability credentials systematically.Key Takeaways:* Specright and Green Blue's How2Recycle are collaborating to simplify and accelerate the process of creating recyclability labels for packaging.* The partnership aims to provide a unified source of data for sustainability assessments, reducing the manual workload on brands and converting partners.* The use of AI and machine learning in data assessments for recycling labels has the potential to revolutionize the efficiency of the labeling process.* The How2Recycle label program has a vision for global harmonization of end-of-life packaging instructions, potentially leading to one comprehensive system.* The importance of sustainability in packaging is now a standard discussion for companies, reflecting the industry's unified movement towards environmental responsibility.Notable Quotes:"We're closing in on 600 brands using the How2Recycle label. […] It's living, breathing program that's changing with the world." - Paul Nowak"I've been at Specright for about eight and a half years, and the first few years, this topic came up close to 0% of the time. And now, literally 100% of our conversations include the topic of sustainability." - Adam Armstrong"87% of our members either have environmental goals or are currently building their environmental goals as we speak." - Paul NowakResources:* Green Blue Organization: greenblue.org* Specright Specification Data Management: specright.comTune into the full episode to glean comprehensive insights from Adam Armstrong and Paul Nowak on the transformative potential of their partnership. Stay updated with "Packaging Today" for more enlightening content on packaging industry trends and sustainability efforts.About the Sponsors: This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with SpecrightBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Meyers Sustainable Packaging Guide eBookAbout the Guest(s):Adam Peek and Evelio Mattos are the featured guests on this episode of the podcast. Notable for their insightful contributions within the packaging industry, both bring a practical and sometimes humorous perspective to the topic at hand. Adam Peek, commonly referred to as the "Packaging Pastor," is known for his expertise in the field, as well as his past experience as a pastor. Evelio Mattos, a distinguished designer and industry expert, adds depth with his seasoned background in creative packaging solutions.Episode Summary:In this candid episode, hosts Adam Peek and Evelio Mattos tackle the quirky world of April Fool's packaging. The conversation unfolds with organic banter, touching on everything from the surprising use of a porn star in a marketing campaign to personal anecdotes from the packaging industry. The dialogue effortlessly blends light-hearted humor with serious industry insight, sparking curiosity and interest in an often-overlooked marketing niche.Adam and Evelio address the tension between packaging innovation and consumer reaction, particularly when brands push the envelope with April Fool's products. They debate the possible impact and risks associated with these pranks, from potential offense to legal complications. Plus, they explore the possible benefits, such as increased brand awareness—even delving into the odd phenomenon of actual bizarre products like Dwayne "The Rock" Johnson's shampoo line.Key Takeaways:* April Fool's packaging can be a hit-or-miss for brands, balancing between attention-grabbing and potentially alienating stakeholders.* There's a trend of digital rendering over actual product creation to deliver the April Fool's punchline.* Brand reputation and consumer trust are crucial, and April Fool's jokes should be thoughtfully considered to avoid backlash, especially in culturally sensitive areas.* Marketing stunts need to walk a fine line to be both believable and humorous without causing confusion or offense.* The episode underscores the importance of aligning marketing humor with brand ethos and audience expectations.Notable Quotes:* "You got to tell people when they're being recorded. Everybody, happy April 1 to the world."* "The point of this isn't like, 'oh, that's really funny, I'm gonna go buy Tic Tacs'. But it's about, like, putting the brand, like, brand awareness."* "People will definitely, when they have to make a choice for like, what am I going to buy? If somebody has personally offended me, I'm not going to support their brand."* "I don't know, like, what lands with kids these days. Like, maybe we are the 'get off my lawn' old people."* "They all teamed up in the group chat. They all became friends on MySpace and they were like, let's not comment at all because Corey's not there."Resources:No explicit resources or references were provided in this transcript that warrant listing in this section.Tune in for the full dialogue to experience the off-the-cuff chemistry between Adam and Evelio, and for a unique spin on April Fool's packaging. You won't want to miss their in-depth discussions on future episodes – there's always something more to unwrap in the fascinating world of packaging. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

This is how professional designers using Ai to generate ideas and not get overwhelmed with the Ai hype cycle and FOMO. Evelio Mattos is esteemed in the design industry, particularly for his innovative outlook on packaging design. Evelio has achieved recognition for his approach to integrating storytelling into branding and product development, rejecting a race towards speed in favor of quality and connection. Known for his critical view on the recent wave of AI tools in design, Evelio serves as an insightful voice, guiding both established designers and newcomers in navigating the evolving digital landscape. Download your own Sustainable Packaging Guide Download your own Ai handbook: Learn about packaging specifications management Check out the latest in dissolvable packaging Episode Summary: In this thought-provoking episode, Evelio Mattos dives deep into the world of design, particularly focusing on packaging, in the face of the burgeoning AI revolution. Evelio offers an unfiltered perspective on the deluge of AI-assisted creative tools that are shaking up the industry. From OpenAI's text-to-video to AI-powered packaging creation, he addresses the anxieties and misconceptions surrounding the capabilities of AI within the design spectrum. Evelio emphasizes the critical importance of narrative and conceptual depth in design over the allure of AI's slick, fast-generated images. He discusses his approach to using AI as a tool for aiding the design process rather than allowing it to dictate the creative direction. Through an illustrative example, Evelio outlines how to harness AI effectively—to build concepts, gather inspiration, and create a unique story for a product's branding. Key Takeaways: AI innovation in design has created buzz, but Evelio urges a focus on quality over speed in product development and branding. A successful design strategy incorporates storytelling and conceptual depth, areas where AI is currently limited. Using AI as a collaborator, rather than a replacement for creative work, can enhance the conceptualization phase. Evelio believes that understanding the project's narrative is more crucial than producing quick visual prototypes with AI. The episode showcases the practical application of AI in designing a unique packaging concept for salsa, emphasizing the tool's supportive role. Notable Quotes: "90% of the shit that's out there that people are using AI to create is useless. It's just fluff." "Without a good story, a good concept, a strong strategy, storytelling, AI is not going to build you a brand, a product that's going to outsell anybody else." "AI hallucinates. It comes up with makes up shit more than I do. So you can't really always trust it, but it's a good way to kind of speed up your process." "Packaging and branding and messaging from… it's not about the quality of the image, it's about the quality of the idea." "Focus on the one that matters to you. And this is the one that makes the biggest difference. In a designer's world. Everything else is a toy." Resources: Connect with Evelio on LInkedIn Engage with the intricate nuance of design in the age of AI by listening to the full episode, and gain insights from Evelio Mattos on how to remain authentically creative in a rapidly evolving field. Stay tuned for more enlightening conversations that challenge the status quo and inspire innovation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

Vannett Li, Principle at Comet Chaser strategic Branding agency co-hosts this episode of Packaging Unboxd providing insights into the beauty and hair care industry. Connect with Vannett Episode Summary: In this thought-provoking episode, Evelio converses with Vannett Li about the intricacies of branding within the beauty industry, specifically focusing on Beyonce's newly launched hair care brand, Cecred. Grabbing the attention of beauty enthusiasts and marketing strategists alike, this dialogue scrutinizes the impact of celebrity endorsements and the necessity for a brand to resonate with its target audience. The conversation begins with an exploration of the challenges and skepticism surrounding the entrance of yet another celebrity into the saturated black hair care market, alongside established brands like Tracy Ellis Ross's Pattern and Gabrielle Union's brand. Vannett points out the lack of a compelling narrative or genuine connection between Beyonce and the hair care line, stressing the importance of founder credibility and product efficacy in the beauty sector. The duo continues with a critique of Cecred's product packaging and branding, challenging its ability to stand out in a competitive retail landscape and questioning its alignment with Beyonce's dynamic persona. Key Takeaways: Beyonce's new hair care brand, Cecred, is discussed for its branding strategy and market positioning. The brand's messaging and alignment with Beyonce's persona are questioned, citing a lack of substance and founder credibility. The conversation touches on the complexities of branding within the beauty industry and the need for products to meet specific hair care needs effectively. The importance of a well-defined target audience and the role of packaging design in conveying a brand's narrative and quality are emphasized. There is a prediction about the brand's potential rebranding or redesign within a year due to its current shortcomings. Notable Quotes: "If you're for everyone, you're for no one." "The way a woman's self esteem is affected by her hair is massive. So I need this to be credible. I need this product to work. We're not f--king around." "It's a brand that's made of a house of cards at this point, from my point of view." "There's such a different range of hair types from the basic foundation, and then our needs are different from there." "It's our responsibility for all of us to create a new generation of brands, to kind of move society and culture forward and change that conversation." --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

Huge thanks to our sponsors:Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with SpecrightBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Meyers Sustainable Packaging Guide eBookLabl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they're doing.Here's a little clip to tease the show…Sustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox'd with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoBuy Packaging Peeks Kids bookShow notes provided by Deciphr.ai:Episode Summary:In the latest installment of "Packaging Today," Evelio Mattos, alongside co-hosts Cory Connor and Adam Peek, embark on a lively discussion covering an array of packaging-related topics central to the industry. Tune in for an engaging blend of professional insights and light-hearted banter as the trio tackle important updates and concerns within the field of packaging.The episode kicks off with an adventure as host Adam Peek reports live from the TLMI conference in Sea Island, Georgia, offering his insights shortly after delivering a speech. Throughout the conversation, the team delves into pressing industry concerns such as PFAS (forever chemicals) controversy, emerging regulations in cannabis packaging, and the pervasive issue of greenwashing. With a focus on staying abreast of regulation changes and leveraging digital printing for agility, the hosts share a wealth of knowledge bound to resonate with packaging enthusiasts.Notable Quotes:"It's like, why would we not be able to say we meaning label printers, but also just in general…we speak about generalities all the time when it comes to stuff like caffeine, alcohol, tobacco." - Adam Peek discussing marijuana packaging regulations."You can't know everything, right? And so I would treat sustainability claims the same way I would treat foreign languages…" - Adam Peek on the complexities of greenwashing and labeling claims."…at the end of the day, your brand is the one who will get sued. You have to go to court because you sign off on a proof that says that this is okay to put on your product." - Adam Peek explaining the weight of responsibility on brands regarding packaging claims."Consumers don't even understand recycling symbols or what FSC certifications is like…all these certifications that we add on packaging, it just adds to the confusion." - Evelio Mattos on the challenges of consumer education in sustainability.Key Takeaways:PFAS chemicals are a hot topic, with complex implications for environmental and consumer health, as well as potential legal challenges for packaging companies.Regulatory changes in Missouri regarding cannabis packaging highlight the variability of state laws and the importance of low-run, digitally printed packaging.Greenwashing remains a significant issue in the industry, prompting a discussion on how brands can better rely on FTC green guides and professional consultants to avoid legal pitfalls.The diverse range of sustainability certifications like SFI, FSC, and others can lead to consumer confusion, stressing the need for clear communication.Audience engagement and contribution are encouraged through live questions and insights shared in the comments, with a teaser from Cory Connor about an upcoming panel speech at SustPack in Chicago.For those keen on exploring the newest insights and developments within the packaging industry, "Packaging Today" offers a must-listen episode that promises to enlighten and entertain. Be sure to give this episode a full listen and stay tuned for more compelling content from this engaging series. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Huge thanks to our sponsors:Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with SpecrightBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Meyers Sustainable Packaging Guide eBookLabl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they're doing.Sustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox'd with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoBuy Packaging Peeks Kids bookShow notes provided by Deciphr.ai:About the Guest(s):This episode features an engaging discussion among packaging industry experts, including Evelio Mattos, Adam Peek, and Cory Connors. Evelio Mattos is known for his dedication to crafting sustainable packaging solutions and hosts the podcast "Packaging Unboxed." Adam Peek brings his insights as the Senior Vice President at Myers Printing and host of "People of Packaging" podcast. Cory Connors is the voice behind the "Sustainable Packaging Podcast" and is a social media influencer with a focus on corrugated materials.Episode Summary:In this insightful conversation, packaging experts Evelio Mattos, Adam Peek, and Cory Connors dive into the world of packaging with a focus on its future. They examine the growing trend of regulations like EPR and UK Plastics Tax, discussing their implications for both the industry and consumers. Listen to learn about the challenges and opportunities these regulations present, as well as the evolving landscape of sustainable packaging.The trio kicks off the conversation by touching on their personal experiences with youth sports and coaching. They then shift gears to tackle the pressing issue of Extended Producer Responsibility (EPR) and its growing implementation in various states. They also discuss the pros and cons of compostable packaging, examining its role in a sustainable future and the complexities surrounding its adoption. Throughout the discussion, the experts share their diverse perspectives, providing an in-depth look at the critical sustainability issues facing the packaging industry today.Key Takeaways:EPR regulations are expanding, with implications for the packaging industry that include potential cost increases for consumers.The effectiveness of compostable packaging is debated, with challenges highlighted such as consumer education and facility infrastructure.The hazards of incorrect disposal methods for compostable and recyclable materials are discussed.The future of sustainable packaging is seen as a multifaceted approach, not reliant on a single solution.There is a notable comparison between the rise of sustainable packaging and the adoption of LED lighting, highlighting consumer behavior dynamics.Notable Quotes:"We've had packaging waste for a while." - Adam Peek"These problems [with compostable packaging] are going to exist with composting because the consumer is, number one, consuming and number two, is not educated, barely, on recycling." - Adam Peek"It's not getting turned over, right?" - Cory Connors, on why compostable materials may not degrade as intended in landfills."The cost of EPR bills on these products… it's not a huge number because it's only just a couple of states, but if this thing continues to grow, it's a cost that's going to get passed on to clients." - Evelio MattosResources:Specrite: A cloud-based platform for specification data management mentioned early in the podcast.Myers Printing: A sustainable printing company highlighted by Adam Peek.Sustainable Packaging with Cory Connors: Podcast hosted by Cory Connors.People of Packaging Podcast: Podcast hosted by Adam Peek.Packaging Unboxed Podcast: Podcast hosted by Avelio Mattos.Tune in to the full episode for a deeper dive into the complex intersection of compliance, sustainability, and packaging design. Stay tuned for more discussions that unpack the future of packaging and its role in shaping a more sustainable world. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Support our Sponsors: Purchase packaging for established brands direct from the factory that makes them at IDP Direct Get a handle on all of your packaging specifications with SpecRight About the Guest(s): Matthew Haynes is the visionary behind The Design Conference (TDC) based in Brisbane, Australia. As a former professional baseball player for the Cleveland Indians, Matthew transitioned into the world of design with a passion for fostering community and nurturing creativity. His focus on personal growth, spirituality, and the power of a supportive creative collective has allowed him to create a unique event that resonates deeply with the design community. With his experience, drive, and first-hand knowledge of the transformative power of positive networking, Matthew aims to reshape the traditional design conference into an empowering and life-changing experience. Episode Summary: In this engaging episode, Evelio and Matthew Haynes dive deep into the transformative world of design conferences, exploring how these creative gatherings can extend far beyond the exchange of industry knowledge. Kicking things off with an outlook on the upcoming TDC event in Brisbane, the conversation quickly escalates to cover a wide array of thought-provoking topics. Matthew shares his approach to shaking up the traditional conference design by introducing inclusive nomination processes and fostering genuine connections among attendees. Reminiscent of a spiritual journey, the discussion traverses the intimate relationship between personal growth and design prowess. Matthew's commitment to serving the design community shines through as he unveils plans to develop a digital platform aimed at revolutionizing how creatives connect and collaborate. Key Takeaways: The Design Conference focuses on community, personal growth, and authenticity, going beyond conventional conference formats by incorporating spirituality into the design discourse. Free-flowing nominations and reverse engineering costs are part of making TDC a more inclusive and valuable experience for attendees. A deep connection to personal experiences and overcoming adversity fuels Matthew's philosophy on leadership and the intrinsic value of helping others. Simplifying the complexity of personal and professional growth into daily acts of passion and dedication is key to propelling forward in life and one's career. Matthew teases an exciting digital platform project intended to amplify the possibilities for creatives worldwide to fulfill their ambitions. Notable Quotes: "At the heart of a really great designer is a really great person. I truly believe that." "And if someone hopped up on stage at TDC and didn't talk about design at all… talking about an anecdote of a twelve month period in their life where they used to do this and then they made this shift, that's what TDC is about." "The conference for me is about owning your mind and owning your life and taking charge of what you want to achieve while you're here." "The first rule of curating a great experience is changing it every year… predictability is the killer of a conference." "I just think a lot of people just got a lot of shit going on, man. They don't know how to process it and deal with it, and they've never had anyone truly go, hey, dude, it's okay." Resources: The Design Conference Instagram: @thedesignconference The Design Careers Instagram: @thedesigncareers Mention of the song "Sit Around the Fire" by John Hopkins as an inspirational piece Dive into the full episode to absorb the uplifting tales and insightful thoughts Matthew Haynes shares on design, life, and the unwavering spirit of community growth. Keep an ear out for more episodes that promise to illuminate and captivate minds within the creative industry and beyond. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

Huge thanks to our sponsors:Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with SpecrightBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Meyers Sustainable Packaging Guide eBookLabl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they're doing.Sustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox'd with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoBuy Packaging Peeks Kids bookShow notes provided by Deciphr.ai:Here are the updated show notes with the requested changes:About the Guest(s):In this episode, there were no specific guests featured, but rather a conversation among Adam Peek, Evelio, and Cory. Adam Peek, bringing experience and knowledge from the packaging industry, is known for his work in packaging and label printing as well as being a host on the "People of Packaging" podcast. Evelio, an expert in upscale packaging and design, brings insights from the luxury packaging sector. Cory, with a background in sustainable packaging solutions, provides expertise on eco-friendly materials and design practices.Episode Summary:In this episode titled 'Unboxing Pathosans Packaging Insights,' our hosts Adam Peek, Evelio, and Cory embark on an engaging and educational journey into the intricacies of packaging design, usability, and sustainability. With a lively start discussing President's Day and the ingenuity of LED floors in sports arenas, they transition into a more relevant conversation for their audience: the future of LED technology in packaging, sustainability initiatives, and unboxing a real-life product, Pathosans.The conversation takes a practical turn as the hosts unbox and review a product by Pathosans, analyzing the packaging's design, materials, and potential for sustainability. With a hands-on approach, they dissect the use of C-flute corrugated boxes, water-activated paper tape, and labeling strategies. The hosts discuss the potential pitfalls and practical enhancements that could be made such as opting for a B-flute for cost-effectiveness, direct printing on the box, and utilizing water-soluble labels for ease of reuse and recycling.Key Takeaways:LED technology innovations in sports arenas may have future applications in packaging, enabling dynamic and rapidly changeable presentation.The Pathosans packaging review highlights the importance of design choices, such as the pros and cons of using C-flute corrugated boxes and water-activated paper tape.Recommendations for improving packaging sustainability include direct printing on boxes to reduce label waste and considering water-soluble labels for easier glass bottle recycling.The hosts suggest modifications to the packaging, including the use of B-flute for warehouse space efficiency and unlabeled bottles to streamline the customer experience.The episode emphasizes continuous innovation and adapting to market feedback in the journey of product packaging development.Notable Quotes:"This is a really cool way to do it. Right. Because when you've got your product in here, the product sticks up. It feels a little bit more special versus having a tall front." - Evelio"The roll end tuck front. But isn't it also an arial laugh? Rollin' on my end. Laughing my face off." - Evelio, discussing different box types with humor."You could go to a lighter weight material. I'm guessing the concentrate could handle that in terms of the barrier properties of like a PET." - Adam Peek, on alternative packaging materials.Resources:Mentioned Websites: PathosansDirect.comReferences to Packaging Products and Solutions: Water activated paper tape, B-flute and C-flute corrugated boxes, water-soluble labels by Smart Solve.Host Social Links: Adam Peek's LinkedIn Profile & Podcast, Evelio's LinkedIn Profile, and Cory's LinkedIn Profile.Continue following the podcast for in-depth discussions on the evolving world of packaging, design innovations, and tips from industry experts. Be sure not to miss the valuable insights our hosts bring to each episode as they continue to explore the future of packaging.The show notes are now updated with the requested changes. If you need any further adjustments, feel free to let me know! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s): Debbie Gokie serves as the Vice President of Consumer Health and Ease of Use at the Arthritis Foundation, a position that leverages her expertise in health to benefit consumers with arthritis. Through her work, Debbie coordinates with brands and oversees the testing of their products to ensure they meet the ease of use standards set by the Arthritis Foundation. In this role, she also helps to dispel myths about arthritis, educate on its prevalence among all age groups, and advocates for packaging that is accessible to everyone, including those with arthritis. Support the Sponsors: Factory Direct Packaging Manufacturer: IDPdirect.com Manage your packaging specifications with Specright.com In this insightful episode, Evelio Mattos sits with Debbie Goki to unveil the challenges faced by individuals with arthritis and the importance of designing accessible packaging for them. This conversation sheds light on a frequently overlooked topic within the realm of packaging design—ease of use for people living with arthritis. The episode is not only revealing of the prevalent misconceptions about arthritis but also emphasizes the power designers wield in enhancing the quality of life for millions affected by this chronic condition. Delving deep into the intricate relationship between consumer products and accessibility, Evelio and Debbie address the obstacles encountered by both adults and children with arthritis. They explore real-world scenarios where packaging design falls short, leading to products that are often too difficult to open. Debbie outlines how the Arthritis Foundation's testing and certification program can be a beacon for brands, guiding them towards creating packaging that fosters user autonomy. The episode underscores the profound impact and positive brand loyalty that can result from thoughtful design that considers all potential users. Arthritis affects over 60 million adults in the United States, with two-thirds under age 65, challenging the stereotype that it is only a condition for the elderly. The Arthritis Foundation can certify products as "ease of use," ensuring they are accessible for those with arthritis, thereby promoting brand loyalty and consumer retention. Debbie emphasizes that accessible design transcends catering to those with arthritis—it offers independence and empowers users by removing barriers of product usage. The episode reveals the upcoming launch of design guidelines by the Arthritis Foundation to assist designers and engineers in creating products that are easy to use for everyone. A significant statistic mentioned is that 72% of consumers prefer products that are easy to use, highlighting the business incentive for accessible design. "Once you get a product that you can open, and it's easy to use. You're not going to switch brands." - Debbie "The majority of our brands have said it's a shelf differentiator." - Debbie "We want to be able to give them their yeses." - Debbie "If I make something easier to use and more accessible, I'm empowering somebody." - Debbie The resources and references mentioned in the episode include the Arthritis Foundation website at arthritis.org. Also highlighted are the design guidelines being launched by the Arthritis Foundation, which will be available on their website for public access. Encourage your curiosity and deepen your understanding by listening to the entire conversation with Debbie Gokie on this episode. Learn more about the importance of inclusivity in design and how it can make a real difference in people's lives. Stay tuned for more enlightening episodes that promise to broaden your perspective on packaging design and beyond. Episode Summary:Key Takeaways:Notable Quotes:Resources: --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

About the Guest(s): Brian Sykes is recognized as an AI master and a visionary in the realm of design and branding. Order Brian's Classes. Find him on LinkedIn With a degree in communications and a focus on commercial art, Brian launched his own business shortly after college. Initially starting with Sykes Design, he quickly evolved the business into Ad Journey, a branding and marketing agency that he successfully ran for 23 years. In December 2022, Brian shifted his focus to exploring and understanding the possibilities of AI in the creative process, particularly after AI's capability to generate visuals from prompts deeply interested him. He now dedicates his time to educating others about generative AI, sharing his knowledge through daily posts, writing books like "AI Explore Prompt Fundamentals," which had over a thousand copies sold, and engaging in various platforms to show the practical uses of AI tools. Support our Sponsors: Order packaging for established brands direct from the factory with IDP Direct Manage your packaging specifications and sustainability targets with SpecRight Episode Summary: In this insightful episode, Brian Sykes, a former agency owner and an AI aficionado, delves deep into the world of creating design elements with the help of artificial intelligence. As the conversation unravels, Brian presents the intricate dance between existing brand identities, like that of luxury fashion house Louis Vuitton, and the burgeoning capabilities of generative AI into the design lifecycle. Brian and Evelio discuss the transformative journey of integrating AI into the creative process, touching upon key concepts like brand sensitivity, creativity, and storytelling in design. The discussion navigates how AI like ChatGPT and MidJourney can be conversed with to yield precise results that honor both the brand's heritage and the cultural significance of themes like the Chinese Year of the Dragon and lunar new year packaging design. Key Takeaways: Embracing AI requires not just learning new tools but adapting the dialogue and process to fit creative goals. Effective AI use in design involves understanding and communicating specific elements like brand identity, cultural relevance, and design style. There is significant preparation and iteration behind the impressive visuals created by AI, revealing the depth of work AI-driven designs entail. The transition to AI in design isn't about replacing traditional methods but augmenting them creatively and efficiently. As the AI landscape evolves, learning to incorporate these tools into the workflow can greatly enhance a creative professional's output and capabilities. Notable Quotes: "Just because you can do it faster doesn't mean we're doing it better." "If everybody's a great designer, then is there really great design?" "The more head knowledge we have, the more impact we can have on that creative process to get the results that we're looking for." "The more information that we're kind of feeding it is going to give us the results of what we're after and it's going to get much more on point." "By the time you finish up with the course, you're surprised with all the things that you're doing different, where you've fully integrated generative AI into your workflow." Resources: AI master Brian Sykes can be connected with on LinkedIn. The book "AI Explore Prompt Fundamentals" was mentioned as a significant resource for learning about generative AI. Brian shared insights into his process via MidJourney and ChatGPT, two AI tools frequently used in the contemporary design landscape. Stay tuned for the full episode to immerse yourself in the fascinating dialogue between Brian Sykes and Evelio, and to gain a deeper understanding of the role of AI in design and branding. Don't miss out on more enriching content that can revamp the way you approach creativity and innovation in the ever-evolving digital landscape. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

If you haven't heard about Antidumping and countervailing duties for paper bags in the USA, you're in for a shock. There are proposed tariffs of up to 324% meaning this is on top of already existing 25% tariffs on imports from China, and on top of the costs of your bags. Learn more about these upcoming antidumping duties here : https://www.trade.gov/commerce-initiates-ad-cvd-investigations-certain-paper-shopping-bags-cambodia-china-colombia-india#:~:text=On%20June%2021%2C%202023%20%2C%20the,Republic%20of%20Turkey%20(Turkey)%2C Support our sponsors: Factory direct packaging? IDP Direct Need to manage your packaging specifications? Specright Need to turn your content into clips? Clips Ninja The impact of anti-dumping and countervailing duties on paper bags imported into the US. Evelio explains that certain countries may be providing subsidies for paper bags, making it difficult for US brands to compete. The investigation aims to determine the subsidy rates for different countries and factories. The host emphasizes the importance of understanding these duties and their potential impact on businesses and consumers. Key Takeaways: Anti-dumping and countervailing duties are being imposed on paper bags imported into the US. Countries like Cambodia, China, Colombia, India, Malaysia, Portugal, Taiwan, Turkey, and Vietnam may face tariffs on paper bags. The preliminary determination has been made, and the final determination will be issued in March 2024. Brands need to be aware of the potential increase in costs and the need to pass them on to consumers. Importers may be fined for paper bags already shipped and received. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

De la mano de Marta Rivera de la Cruz, delegada de Cultura, Turismo y Deporte del Ayuntamiento de Madrid, y Evelio Acebedo, director gerente del Museo Nacional Thyssen-Bornemisza,recorremos uno de los espacios más emblemáticos del paseo del arte de Madrid conociendo algunas de las novedades que nos esperan en los próximos meses. Un lugar que reune 7 siglos de historia y que ya tiene 31 años de andadura a sus espaldas.  Escuchar audio

About The Guest(s):Nick Longo is a seasoned designer and educator with over 20 years of experience in the industry. He is the founder of Longo Designs and teaches design at California State University Northridge. Nick is passionate about using AI in design to improve efficiency and creativity. Support our Sponsors: Tired of working with middlemen and ready to buy packaging? Go direct: IDPdirect.com Don't know your B flute from your E flute? Get your packaging specifications under control: Specright.com Summary:Evelio Mattos and Nick Longo discuss the use of AI in design and how it can revolutionize the industry. They explore the process of using AI to generate design concepts and how it can be integrated into a portfolio to showcase innovative thinking. They emphasize the importance of transparency when using AI in client work and the potential impact it can have on the design industry. Nick and Evelio also discuss the benefits of using AI in various design projects, including packaging design, car design, and advertising. Key Takeaways: AI can be a game changer in design, improving efficiency and creativity. Integrating AI into the design process can lead to better results and happier clients. Using AI in portfolio projects can showcase innovative thinking and set designers apart in the job market. Transparency is important when using AI in client work to build trust and ensure clients understand the process. AI can be used in various design projects, including packaging design, car design, and advertising. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

On this week's PoM podcast I sit down with Evelio Silvera Vice President of Communications and Strategy at Christian Care Ministry (CCM), the operator of Medi-Share. On this episode Evelio shares why Christian families should consider how their dollars can be used to further kingdom causes. Silvera emphasizes making sure the dollars Christians spend/invest help grow the Kingdom, and in many ways, that means philanthropic giving to Christian non-profits.To get connected to Christian Care Ministry: https://mychristiancare.org/To learn more about Medi-share: https://www.medishare.com/Check out the PoM Gear Store ahead of the 12 Days of Manliness: https://www.thepursuitofmanliness.com/gearTo get more PoM Podcast content and join a global community of men who help support PoM join The Herd: https://www.thepursuitofmanliness.com/join-the-herdJoin our Quiet Life Community closed Facebook Group: https://www.facebook.com/groups/pursuitofmanlinessCheck out our Outdoor Ministry Pursue Wilderness: https://www.facebook.com/pursuewilderness/https://www.instagram.com/pursuewildernessSupport the show

Subscriber-only episodeOn this week's PoM podcast I sit down with Evelio Silvera Vice President of Communications and Strategy at Christian Care Ministry (CCM), the operator of Medi-Share. On this episode Evelio shares why Christian families should consider how their dollars can be used to further kingdom causes. Silvera emphasizes making sure the dollars Christians spend/invest help grow the Kingdom, and in many ways, that means philanthropic giving to Christian non-profits.To get connected to Christian Care Ministry: https://mychristiancare.org/To learn more about Medi-share: https://www.medishare.com/Check out the PoM Gear Store ahead of the 12 Days of Manliness: https://www.thepursuitofmanliness.com/gearTo get more PoM Podcast content and join a global community of men who help support PoM join The Herd: https://www.thepursuitofmanliness.com/join-the-herdJoin our Quiet Life Community closed Facebook Group: https://www.facebook.com/groups/pursuitofmanlinessCheck out our Outdoor Ministry Pursue Wilderness: https://www.facebook.com/pursuewilderness/https://www.instagram.com/pursuewilderness

Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…Not a paid member?LINKS!Hoste CocktailsSpecright SummitSustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox'd with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoMeyers Sustainable Packaging Guide eBookBuy Packaging Peeks Kids bookSponsor information!If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let's go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!Want to buy labels or folding cartons from Meyers? Let's connect up!Deciphr didn't renew my credits so…trying the Substack Transcription service! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Jesse Koltes is the co-founder of Lono Life, a powdered bone broth company based in Brooklyn. With a background in the beef jerky industry and a passion for high-protein, convenient foods, Jesse joined Lono Life to bring their nutritious and flavorful bone broth products to market. Jesse Koltes, co-founder of Lono Life, joins Evelio to discuss the company's journey and their recent packaging redesign. Lono Life is a powdered bone broth company that aims to provide a convenient and nutritious beverage option for health-conscious consumers. Jesse shares how the company started and the role their R&D expert played in formulating the product. He also explains the decision to transition from Keurig pods to stick packs and the positive response they received from customers. The conversation delves into the challenges of launching a food product and the importance of understanding the target market. Jesse highlights the unique positioning of Lono Life as a sipping bone broth and the benefits it offers to health-conscious individuals. The discussion then shifts to the packaging redesign, with Jesse sharing the reasons behind the change and the research that informed their decisions. He explains the key elements of the new packaging, such as the emphasis on sipping, the inclusion of a mug illustration, and the use of animal cues to differentiate the product. Jesse also discusses the importance of consumer insights and the role they played in guiding the rebranding process. The episode concludes with a conversation about Lono Life's future plans and their focus on expanding their presence in the retail market. Key Takeaways: Lono Life is a powdered bone broth company that offers a convenient and nutritious beverage option for health-conscious consumers. The decision to transition from Keurig pods to stick packs was driven by customer feedback and the desire to provide a more user-friendly packaging option. Launching a food product can be challenging, and it's important to understand the target market and the specific needs and preferences of consumers. Lono Life's packaging redesign focused on highlighting the sipping bone broth use case and incorporating clear visual cues to differentiate the product. Consumer insights played a crucial role in guiding the packaging redesign, providing valuable feedback and ensuring that the new design resonated with customers. Connect with Jesse and Evelio Evelio on LinkedIn Jesse on LinkedIn Buy Lono Life Support our sponsors: Luxury Packaging Manufacturing for Established Brands - IDP Direct The best specifications management software I've found - SpecRight --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

This was such a fun conversation about what is going down at PACK EXPO Las Vegas 2023 Sustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox'd with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoMeyers Sustainable Packaging Guide eBookSupplyCaddy.comBuy Packaging Peeks Kids bookSponsor information!If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let's go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!SupplyCaddy is welcomed on as the latest packaging podcast sponsor! SupplyCaddy is a leading global manufacturer and supplier of packaging and disposables for the foodservice industry. With headquarters in Miami, Florida, and manufacturing facilities in North America and Europe, SupplyCaddy is able to provide high-quality, affordable products for restaurants, chains, and foodservice brands globally. For more information, visit SupplyCaddy.com.Want to buy labels or folding cartons from Meyers? Let's connect up!Show notes by Deciphr.aiAbout The Guest(s):* Laura Fody: Chief Marketing Officer at SpecRight.Summary:Laura Foti, the Chief Marketing Officer at SpecRight, joins the Packaging Podcast Extravaganza Show to discuss the importance of data and specification management in the packaging industry. The conversation highlights the need for transparency and collaboration in sharing packaging data, especially in the context of sustainability regulations. The SpecRight network is introduced as a solution that allows suppliers to digitize and share data with their customers, creating a single source of truth for accurate and traceable information. The discussion also touches on the challenges of talent shortage and the role of technology in bridging the gap. The episode concludes with a mention of the newly launched SpecRight versus SpecWrong video, which illustrates the benefits of specification management.Key Takeaways:* The SpecRight network enables suppliers to share data with customers digitally, providing a competitive advantage in compliance with sustainability regulations.* Transparency in sharing packaging data can lead to trust-building and stronger customer relationships.* The SpecRight network allows customers to search for specifications across different suppliers, expanding their catalog of options.* The importance of data and specification management is driven by sustainability regulations and the need for compliance.* The SpecRight network accelerates innovation and collaboration across the packaging value chain.Quotes:* "Sustainable packaging can be as strong and as good or even sometimes better than the old versions." - Evelio Matos* "The awareness of the problem [of scattered spec data] is elevating the role of organizations." - Cory Connors* "The more transparent you are as a supplier, the more profit you can make." - Adam Peek* "The regulations are driving the need for sharing packaging data efficiently." - Laura Foti Get full access to Packaging Is Awesome with Adam Peek at www.packagingisawesome.com/subscribe

Evelio discusses the challenges and considerations involved in transitioning to sustainable packaging. He emphasizes the importance of understanding what sustainability means to your brand and aligning your packaging choices with your company's environmental goals. While consumers may demand sustainable packaging, they often lack knowledge about recycling and other sustainable practices. Valley Monster advises brands to educate consumers and make it as easy as possible for them to recycle or dispose of packaging. He also highlights the need to assess the availability of sustainable packaging options, comply with regulatory requirements, and have the internal resources or access to third-party expertise to implement sustainable packaging effectively. Connect with Evelio Mattos on LinkedIn Key Takeaways: Define what sustainability means to your brand and identify your company's environmental goals. Educate consumers about sustainable packaging and make recycling as simple as possible for them. Consider the availability of sustainable packaging options that meet your brand's needs and quantities. Understand the regulatory environment and ensure your packaging materials comply with relevant laws. Assess your internal resources or seek third-party expertise to evaluate and select sustainable packaging materials. Quotes: "Consumers are demanding sustainable packaging, but they often don't even know what sustainability means."  "You have to make it as simple as possible for that consumer to take it, bin it, forget it." "Not every material is available at scale, and not every material has the MOQs that will help you if you're a startup." "You have to be able to look at the data and make a decision. Are you going to be more sustainable with choosing A or with B?" "There are challenges with every decision you make. There are trade-offs." --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

Adobe Illustrator launched Beta and now has incorporated many new A.I. features, but there's one you need to start using now. Evelio dives into what Adobe Illustrator's Beta offers for packaging designers with their mockup feature that makes it so fast for comps and early concept presentations for packaging. Learn why A.I. will continue to make your workflow more efficient and handle the tasks that don't contribute to creativity but allow you to get your ideas out into the world faster. Learn how to transform your packaging career with A.I. follow Packaging Unboxd on Youtube and connect with Evelio on LinkedIn. Connect with Evelio on LinkedIn Here Follow us on YOUTUBE Here Get our FREE A.I. for Packaging Designers Guide to Midjourney book here! If you're in packaging then you need to check out our Sponsors: Need to produce retail packaging and want to avoid distributors and buy packaging direct from the manufacturer? Check out IDPdirect.com Need to be prepared for EPR regulations and have all of your packaging specifications in one place? Check out Specright.com Don't have time to create custom dielines? Use A.I. to make the most complex dielines in seconds using Pacdora.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

My Cordenons is a paper mill that's been making paper for packaging designers in Italy since the 16th century. Today this innovative paper mill is pushing the boundaries of sustainable packaging solutions with customized papers that use brand's production waste. Evelio Mattos of Packaging Unboxd finds out what makes this paper so special and why packaging suppliers should be asking for My Cordenons the next time they have to make merchant boxes or gift packaging. Learn more at My Cordenons Connect with Evelio on LinkedIn Connect with Katia Tedeschi on LinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

Evelio is here with another breakdown of package design processes and what to consider when designing packaging. In this episode he shares GSM, Headspace, and explains a variety of Post Production Processes. Learn how to design packaging with Packaging Unboxd Podcast Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below! Connect with our Sponsors: ⁠IDP Direct - Sustainable Luxury Packaging Manufacturers⁠ ⁠Pacdora - Ai enhanced packaging dielines and 3d mockups⁠ ⁠Specright - Your specifications management platform⁠ ⁠Connect with Evelio on LinkedIn⁠ ⁠Learn from the best on Youtube!⁠ Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023 --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

Over the past 30 days, Evelio has embarked on an incredible journey, traveling to Paris, Spain, Italy, Romania, New York, Shanghai, and Singapore, captivating audiences worldwide with insights on the integration of Artificial Intelligence in the creative packaging design workflow. Throughout the episode, Evelio reveals the power of AI in enhancing creativity and revolutionizing the packaging design process. Drawing from his extensive experience, he takes us on a deep dive into the innovative applications of AI, including the revolutionary midjourney platform and the implementation of ChatGpt. Through real-world examples, Evelio showcases how AI can be harnessed to unlock new levels of inspiration and transform the way designers approach their craft. From visual ideation to creating moodboards, from crafting marketing mockups to developing new structural constructions, Evelio shares diverse use cases of AI in the design process. Gain valuable insights into how AI can assist designers in generating unique ideas, streamlining workflows, and ultimately, pushing the boundaries of what is possible in packaging design. Whether you're an aspiring designer, a packaging enthusiast, or simply curious about the intersection of technology and creativity, this episode is a must-watch. Join us as we explore the limitless possibilities that arise when artistry and artificial intelligence converge. Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below! Connect with our Sponsors: IDP Direct - Sustainable Luxury Packaging Manufacturers Pacdora - Ai enhanced packaging dielines and 3d mockups Specright - Your specifications management platform Connect with Evelio on LinkedIn Learn from the best on Youtube! Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023 --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

How do you build own brands for existing brands? If you[ve ever wondered how designers create private label packaging design that connects with consumers in within a shopping experience, Danielle Beal shares her experiences from designing for Tesco to their Pentaward winning design for Levain Bakery. Connect with Danielle Beal, click here. Connect with Evelio, click here.⁠ ⁠Join the Packaging Pact, click here!⁠ ---

Evelio hosts Packaging Unboxd live at Packaging Premiere Milan, the dominant luxury packaging conference in Italy for brands, creatives, and manufacturers. In this episode we speak to James Cropper Colourform about their latest Cocoon style packaging as they continue to innovate in the sustainable luxury packaging market. Audio is a bit noisy as this event was packed with visitors and our booth was teaming with people come to watch the live recording. Topics covered include Trends, Materials, Sustainability, Packaging Manufacturing, Branding, and even touch on Artificial Intelligence based packaging design as covered in our Keynote presentation. Sponsors: Pacdora.com - Custom dieline creation and rendering app IDPdirect.com - Luxury packaging manufacturer with global delivery and factory-direct production around the world. Specright.com - Packaging specifications management and sustainability support --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message