Podcast appearances and mentions of cole raven

On this episode of Podcasting Smarter we're speaking with Cole Raven. Cole Raven, the Co-founder and Chief Revenue Officer of Podchaser, is joining us today to discuss the importance of building podcast profiles and leveraging podcast creator credits. Cole's journey began back in 2016 when he and his fellow co-founders started Podchaser to fill a gap in the podcasting market. With a passion for podcasting and a keen eye for detail, Cole has helped Podchaser grow into a platform that now tracks over 100,000 unique creators and their credits. His dedication to providing a user-friendly experience and focus on podcast creator credits has made Cole an expert in podcast industry trends and strategies. "It's a really good way to kind of build almost like a professional resume for yourself and the work that you've done in the podcasting space." - Cole Raven The resources mentioned in this episode are: Create a Podchaser account and build a creator profile with all of your podcast credits and personal information. Follow your favorite podcasters and creators to keep up with their latest work and discover new content. Use Podchaser's search and discovery tools to find new podcasts based on ratings, reviews, and episode credits. Leave episode-level ratings and reviews to help others discover great content. Share your Podchaser profile with others to showcase your work and build your podcasting career.   Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977    Other episodes you'll enjoy: Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women's Podcast Awards and The Skylark Collective  Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay  Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup    About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe   Connect with Cole Raven and Podchaser:  Facebook: https://www.facebook.com/podchaser/ Twitter: https://twitter.com/Podchaser, https://twitter.com/raven_cole Instagram: https://www.instagram.com/podchaser  LinkedIn: https://www.linkedin.com/company/podchaser/ Website: https://www.podchaser.com/    Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

This week I spoke with Cole Raven, COO of Podchaser on what it means to be a startup founder and how the meaning of balancing life can take on a whole new meaning. What We Discuss: The importance of the well-being of your staff How trail running and OCR's keep him grounded How the idea for Podchaser came about Why he's considering locking up his digital devices Get To Know Podchaser: https://www.podchaser.com *This episode originally aired on 9/8/2021. Must be played on Spotify in order to see the video. Mental Health Resources: https://veritasfit.com/resources Get the full show notes here: https://veritasfit.com/podcast/cole Let others know about the episode on Twitter: https://ctt.ac/7XIUV Review us on Podchaser: https://www.podchaser.com/healthtalkspodcast --- Send in a voice message: https://anchor.fm/healthtalksjd/message

We're quick to forget that businesses are run by human beings. On the other end of the products and services we love are people who put in a ton of work to make things happen. This week I spoke with Cole Raven, COO of Podchaser on what it means to be a startup founder and how the meaning of balancing life can take on a whole new meaning. What We Discuss: The importance of the well-being of your staff How trail running and OCR's keep him grounded How the idea for Podchaser came about Why he's considering locking up his digital devices Get To Know Podchaser: https://www.podchaser.com If you like this interview and think that you have a great health story to share then here's what you need to do next: I am looking for a wide range of guests to have conversations about their health journey and their life. If you are interested in being a part of these chats drop me a message over on the website (veritasfit.com/contact) and I'll be in touch! Mental Health Resources: https://veritasfit.com/resources Get the full show notes here: https://veritasfit.com/podcast Join the conversation by following us on Twitter: https://twitter.com/HealthTalksPod Your next steps... • Learn how to launch your health journey and begin thinking more sustainably by joining my weekly newsletter: https://www.veritasfit.com/freebies • You can start taking a deep dive into changing your health and your life by setting up a consultation with me over at: https://www.veritasfit.com/truth Review us on Podchaser: https://www.podchaser.com/healthtalkspodcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/healthtalksjd/message

EP 102: How the Pandemic Is Influencing the Podcast Industry   In Episode 102 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new customer relation management startup called Kustomer. The two explain that this investment centralizes customer interactions across Facebook's various platforms into one interaction. This transition will be a seamless transition for customers, providing a more cohesive experience.  Then Tyler introduces Cole Raven, the Co-Founder of Podchaser. Cole explains Podchaser as an IMDB or Rotten Tomatoes for podcasts, so listeners or PR firms can better understand each podcasts’s audience size and discover more niche podcasts. In this podcast, Tyler and Cole talk all about the industry and cover the hit that the podcast industry saw at the beginning of the pandemic, however things began to pick up in the later months and even resulted in record breaking numbers of new podcasts in the summer months.  Cole and Tyler go into depth about the benefits of podcasts and guest appearances for PR strategies and how Podchaser is a useful site to find the best podcast for a specific audience. Podchaser publishes data and information that is not normally available and allows for greater understanding about specific shows. Join Tyler, Jon, and Cole to gain better insight into the role of podcasts in marketing and how to choose the best show for specific brands and messages.   Time Stamps 00:00 - Introduction 01:05 - What’s in the News: Facebook Acquires Kustomer 06:14 - Featured Guest: Cole Raven 06:50 - Podchaser Overview  08:12 - How the Pandemic is Affecting the Podcast Industry 11:50 - Brands Investing In Their Own Content 14:17 - Podchaser’s Assistance in Implementing a PR Strategy for Guests 17:02 - What Podcasters Should Pay Attention To 18:21 - How PR Companies Can Better Pitch Podcasts Guest Appearances 21:12 - Tips for Starting a Podcast 24:17 - Agency Success on Podchaser 27:41 - Missed Opportunities for Marketing Leaders 29:10 - Key Takeaway 30:04 - Cole Raven Socials 30:22 - Outro   Featured Guests | Cole Raven LinkedIn What's In the News  Facebook Agrees to Acquire Kustomer Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

On this episode, learn how brands can leverage podcasts from the co-founder of Podchaser, Cole Raven. Get the full show notes here.

Until now, podcast discovery, research and outreach has been an arduous task. Trying to find relevant podcasts in a specific topical niche has largely been a manual job, while publicly available listener statistics and analytics have been non-existent. However, a new service for marketers and communications professionals promises to make the entire process easier, quicker and more transparent. This episode of the Digital Download podcast looks at Podchaser, the IMDB, Rotten Tomatoes or Wikipedia of podcasts. As well as a public database that solves the discovery/research issue, the brand new Pro service provides full analytics of every podcast, including listener statistics and demographics, to enable a comparison and analysis that has, to this date, not been available. My special guest on this show is Cole Raven, co-founder of Podchaser. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

Podcasts are becoming one of the most popular mediums. You can find podcasts for just about anything these days, whether you are trying to better yourself or pass the time, podcasts are a great way to listen to new topics, build a brand and generate leads. In this conversation, i'll be chatting with Cole Raven from Podchaser about How to Start and Market your podcast!Support the show (https://www.thesilvertelegram.com/the-pr-playbook-podcast-1)

In this episode of Better Product LAUNCH, Christian and Anna sit down with the Co-founder of Podchaser, Cole Raven. Podchaser is a user-generated online database for podcasts with features for discovery, ratings, reviews, creator credits, playlists, and more.  Cole’s journey with Podchaser is unique because the platform didn’t start as a business idea. He and his co-founders saw a need for data in the podcast industry and began building what has become the IMDB of the podcast world. As Cole shares his story, you’ll hear how he’s tackled the challenges of a pre-revenue product and explored new ways to leverage Podchaser’s unique position in the industry.

Doug talks to entrepreneur, CMO and co founder of Podchaser, Cole Raven, about how the app got started, what it's all about, some of his favourite podcasts and more! https://podchaser.comFollow Cole on Podchaser: https://www.podchaser.com/creators/cole-raven-107Zzj5ex7Follow Doug: https://twitter.com/dougvandelayFollow the Show: https://twitter.com/vanxvancastFollow the Cave Goblin Network: http://twitter.com/cavegoblinsFind more podcasts and friends of the network at cavegoblins.comCheck out our podcasting host, Pinecast. Start your own podcast for free, no credit card required, forever. If you decide to upgrade, use coupon code cavegoblins for 40% off for 4 months, and support Van x Van and the Cave Goblin Network.

Today I take a lesson from my nine-year-old niece who goes crazy about a Christmas toy that makes absolutely no sense at all. I also have a great conversation with Cole Raven of Podchaser to explain what it is, where it's going and how you can use it in your podcasting effort. See the School of Podcasting at https://www.podchaser.com/podcasts/school-of-podcasting-64937 Here is my profile on Podchaser Table of Contents: 00:01:11.850 Question of the Month 00:02:19.600 Focusrite USB Interfaces 00:04:13.957 Different is Better Than Better 00:13:13.993 Cole Raven From Podchaser.com 00:35:01.521 How I Might Use Podchaser 00:36:56.585 Apple Podcasts Now on Alexa 00:41:09.000 Blooper Mentioned in this Show Sally Hogshead author of the book Fascinate Your Podcast Consultant Podcast Squdcast for Recording Interviews Ready to Start and Grow Your Podcast? www.schoolofpodcasting.com/start

Podchaser is often referred to as “the IMDb of podcasting”.The company was founded in 2016 with the goal of creating the “ultimate, platform-agnostic podcast database.” On this episode of Podcraft, Colin is joined by founder Cole Raven to talk about the various ways podcasters can utilise Podchaser.The platform enables you to create your own profile. Then, you can link that profile it to all the shows and episodes you've ever been involved in.Podchaser lets other users “follow” your show, so they'll never miss an update from you in their feed. They have a great ‘lists' feature too, so you can create themed lists of your favourite podcasts or podcast episodes. There's also a rating and review system. Cole points out that many podcasters ask for iTunes/Apple reviews on their shows, which excludes the huge number of folks listening on non iOS devices. With Podchaser, anyone with an account can leave your show a rating and review.Users can even review individual episodes. You could start to leverage this by asking your listeners to review each episode on Podchaser to let you know exactly what they think. This could be a good way to determine what content really hits the mark, and what stuff you might want to consider dropping in future.Podchaser is a fast growing platform that's becoming a great place to discover new shows. Users can keep up with what their like-minded friends are listening to, following, adding to lists, and reviewing.For the interview show podcaster, it's also a really good place to seek out interesting and relevant new guests for your show.As the platform is still relatively young, it's a good time to get on there, create your profile, and ‘claim' your podcast/podcasts. Cole and the Podchaser team are very supportive, receptive to feedback, and constantly adding new features and tweaks to the service.Support the show

Podchaser is often referred to as “the IMDb of podcasting”.The company was founded in 2016 with the goal of creating the “ultimate, platform-agnostic podcast database.” On this episode of Podcraft, Colin is joined by founder Cole Raven to talk about the various ways podcasters can utilise Podchaser.The platform enables you to create your own profile. Then, you can link that profile it to all the shows and episodes you've ever been involved in.Podchaser lets other users “follow” your show, so they'll never miss an update from you in their feed. They have a great ‘lists' feature too, so you can create themed lists of your favourite podcasts or podcast episodes. There's also a rating and review system. Cole points out that many podcasters ask for iTunes/Apple reviews on their shows, which excludes the huge number of folks listening on non iOS devices. With Podchaser, anyone with an account can leave your show a rating and review.Users can even review individual episodes. You could start to leverage this by asking your listeners to review each episode on Podchaser to let you know exactly what they think. This could be a good way to determine what content really hits the mark, and what stuff you might want to consider dropping in future.Podchaser is a fast growing platform that's becoming a great place to discover new shows. Users can keep up with what their like-minded friends are listening to, following, adding to lists, and reviewing.For the interview show podcaster, it's also a really good place to seek out interesting and relevant new guests for your show.As the platform is still relatively young, it's a good time to get on there, create your profile, and ‘claim' your podcast/podcasts. Cole and the Podchaser team are very supportive, receptive to feedback, and constantly adding new features and tweaks to the service.Support the show (https://pod.academy)

In today's episode we interview Cole Raven - one of the co-founders of Podchaser. This tech startup is quickly becoming the IMDb of podcasts and soon will embark on a journey to become the LinkedIn of the podcasting world. We ask Cole about the trials and tribulations of starting a tech startup, how they pitch their business to potential investors, what the future of podcasting is looking like and what important things podcasters and listeners need to look out for in the coming years. Follow Cole on Podchaser: https://www.podchaser.com/creators/cole-raven-107Zzj5ex7 Rate & Review Meta Minds on Podchaser: https://www.podchaser.com/podcasts/meta-minds-786437 Welcome to the Meta Minds live show, this show is recorded through the Livecast feature on Castbox - if you would like to join future episodes of Meta Minds Live then follow us on the Castbox app. Meta Minds was created by nomiamedia.com and danstube.tv. At Meta Minds we strive for relentless self development & consciousness optimisation. We aim to share how to manage your ego, find your authentic voice, and discover your values and passions. All of this while staying grounded and true to yourself. Follow Meta Minds on all social platforms @metamindscast.

Podchaser started in 2016 to provide somewhere to discover new podcast and fiction shows, their creators, hosts, guests, cast and crew and provide tools for fans to follow and curate lists of their favourite shows. Karim speaks to Cole Raven, founder of Podchaser.  Episode Transcript

Cole Raven truly embodies the entrepreneurial spirit. He knew he wasn’t meant to be in a 9-to-5 desk job, working for somebody else. He’d always had a passion for travel and independence and building his own thing. So, when the opportunity came to leave his W-2 and commit fully to the startup he’d cofounded, the decision was easy. Cole is the cofounder of Podchaser, the leading podcast directory and destination for podcast discovery, ratings and reviews, creator credits, playlists and search. The startup was founded in 2016 by a small team of podcast enthusiasts, with the goal of creating the ultimate, platform-agnostic database. Cole’s independent spirit extends to his lifestyle; he is currently training for obstacle course races and traveling the country full-time in an RV! In addition, Cole earns passive income as the owner of five Airbnb properties. On this episode of Men on Purpose, Cole joins Emerald to explain how the lack of discoverability called Cole and his cofounders to serve the podcasting community. He shares the Podchaser origin story, discussing how the team formed through a Reddit forum, how they knew they had a good business concept, and what they did to raise $500K in seed funding in eight months. Listen in for Cole’s insight on using Podchaser to find and share shows that fit your podcast personality and learn how to take small steps every day to become the person you want to be! What You Will Learn How the lack of discoverability called Cole to serve podcasters How the Podchaser team formed through a Reddit forum How the Podchaser team raised $500K in eight months Podchaser’s plans to monetize through a SaaS subscription model Cole’s role at Podchaser in marketing and product development How Cole’s entrepreneurial mindset prepared him to quit his 9-to-5 What inspired Cole to earn passive income through Airbnb The impetus for Cole and his wife to travel the country in an RV Cole’s invitation for listeners to create a user profile on Podchaser The consistency and commitment it takes to stay fit and healthy Connect with Cole Raven Podchaser Connect with Emerald GreenForest Creative Age Consulting Group Emerald’s Website Emerald on LinkedIn Emerald on Twitter Emerald on Instagram Email: listeners@menonpurposepodcast.com Resources Reddit Airbnb This episode is sponsored by the Creative Age Consulting Group. Men - Is it time NOW for you to make your mark? Visit timetomakeyourmark.com to apply for an invitation-only consultation.

04:00 – Harry welcomes Cole Raven to the podcast 04:40 – Cole reflects on the state of podcasting 08:11 – The genesis of Podchaser 10:27 – How Cole’s co-founder Bradley convinced him to join the Podchaser team 11:20 – Cole’s thoughts on the podcast marketplace 13:54 – How the Slack community has helped grow Podchaser 14:56 – Cole talks about some of Podchaser’s competitors 17:08 – The various podcast apps on the market 20:09 – Integrating user profiles to target listeners 22:48 – Striving to become the IMDb of podcasts 25:40 – Cole’s passion for podcasting 27:08 – The mission of Podchaser 28:00 – The importance of data collection 29:10 – Advertising 30:18 – The Chatty Broads case study 34:15 – Revamping the Podchaser website 37:23 – High-visibility creators within Podchaser 38:46 – Where Cole envisions Podchaser going 41:25 – Cole and Harry discuss what other competitors are doing 43:07 – What is something Cole has changed his mind about recently 44:35 – What is the most misunderstood thing about Cole 46:04 – What Cole’s family and friends think of his work 47:33 – Where listeners can follow Cole and Podchaser Click here to subscribe on your favorite podcast app!Does your podcatcher support chapter marks? They're embedded here as well!★ Support this podcast on Patreon ★

Cole Raven, the founder of Podchaser joined us on Podcast Me Anything with a deep dive into the IMDB (and in one case MySpace) of podcasting.  We talk about the user profiles, creator profiles, the top 8, their partnerships with tee public, other current features, and new features coming to the platform.  Learn how you can leverage your Podchaser show page and personal profile to grow you show.  Check out Podcast Me Anything on Podchaser -  Mathew Passy user profile (please follow) and creator profile. Tom's link coming soon! 

Snart är våren här, och vi har varit på releaseparty! Nystartade podden GreppaUX bjöd på poddfest och vi livesände. P.O. släpper sitt avsnitt 100 och kommer att göra ändringar och Lena har börjat spela in på distans. Vi diskuterar också den nya tjänsten Podchaser som vill bli poddarnas IMDB, samt att en av P.O.:s önskedrömmar kanske håller på att bli verklighet nu när Pandora lanserar Stories. Lena tipsar om Facebooks podcast Three and a half degrees och P.O. har bingelyssnat på Amazonkritiska Prime(d) och lysande Röstpodden med Ola Ringdahl (som kommer som gäst i ett framtida avsnitt!). För dig som vill veta mer om Podchaser så har Martin Lindeskog precis släppt en intervju med grundaren Cole Raven. Här kan du recensera Podgeek på Podchaser. Vi skulle bli så glada! Fortsätt gärna att skicka in era frågor, gärna som ljudfil! ___________________ Inspelad på två ställen i en så kallad double ender med följande utrustning: Hos Lena (i en garderob): (kolla Insta) Mikrofon - Samson Q2U Inspelare - Zoom H6 Hos P.O. (också i en garderob, fast inte samma): (kolla Insta)  Mikrofon - Røde NT1A Inspelare - Zoom H5 Under inspelningen hade vi telefonkontakt, men ljudet som du hör är alltså inspelat med utrustningen ovan. Vill du veta mer om hur man kan spela in på distans så har vi gjort ett helt avsnitt om detta. De två filerna har redigerats i Hindenburg: Voice profiler (generic) Noise reduction exporterad i -14 LUFS.

Cole Raven is a co-founder of the podcasting service, Podchaser. He is a podcast media influencer, with a mission to connect creators and listeners. Cole is candid about his vision for the site and you will learn about web statistics, future features, and some of the partnerships planned ahead. I have a creator’s page on Podchaser, and I will add my “appearances” on the different podcasts that I am involved in. I am working with about 10 podcasts at the moment. ;) Call to action: After you have listened to my interview with Cole, please go to EGO NetCast’s page on Podchaser, and take a moment to rate and review my podcast. Thanks so much in advance! Your support will give me fuel for my blogging and podcasting!   Show notes with links to articles, blog posts, products and services: 01 Patreon brand and new logotype 03 Podchaser Cole Raven, Running Wild - EP056 - Growin’ Up Rock 05 IMDb (Internet Movie Database) 07 The Long Tail - Wired 07 The Feed podcast - Libsyn 13 Philosophy category (6312 podcasts) - Podchaser 13 Introducing Podchaser: The New Epicenter of Podcast Appreciation and Discovery - Nerdy Show 17 Poddindex (Swedish Podcast Measurement Standards) 18 Podchaser with Cole Raven - Startup Competitors 18 Why your organization needs podcasting | Ep. 64 - The ROI Podcast 18 Podchaser with CMO & Co-Founder Cole Raven - The Podience 20 Merchandise by TeePublic - Tea Party Media 24 Libsyn sticker: #podcastersftw 26 All Ears (Signal Signal) 27 Audible - EGO NetCast 29 Neverwhere by Neil Gaiman 30 This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin 30 Pen Meets Paper podcast 30 The Erasable podcast 43 Mastermind Community - BizSugar 47 Podfest 47 Podcast Movement 47 The Perfect Cuppa: Tea Sketches podcast 47 Dr Pepper 48 “Lover of Dr Pepper” - Tim Sinclair on Twitter 49 Podchaser on Slack   Episode 72 (51 minutes) was recorded on February 21, 2019, by podcaster, Martin Lindeskog, with Ringr app, IK Multimedia iRig Mic Cast podcasting microphone, PreSonus HD7 professional monitoring headphones, and SnapRecorder portable recording booth. Post-production through the podcast maker, Alitu. Notes written in Ulysses app. Bumper and jingle by Jim Jonsson, JTunes Productions. Download EGO NetCast’s standalone app on Amazon appstore for Android, Apple App Store, and Google Play. The podcast app is free of charge. It is easy to send feedback straight from within the app. The users of the app will receive extra bonus material (e.g., video clips and PDFs). Rate and review EGO NetCast podcast on Podchaser. Your support will give me fuel for my blogging and podcasting! Thanks for reading the show notes!

Cole Raven is a co-founder of the podcasting service, Podchaser. He is a podcast media influencer, with a mission to connect creators and listeners. Cole is candid about his vision for the site and you will learn about web statistics, future features, and some of the partnerships planned ahead. I have a creator’s page on Podchaser, and I will add my “appearances” on the different podcasts that I am involved in. I am working with about 10 podcasts at the moment. ;) Call to action: After you have listened to my interview with Cole, please go to EGO NetCast’s page on Podchaser, and take a moment to rate and review my podcast. Thanks so much in advance! Your support will give me fuel for my blogging and podcasting!   Show notes with links to articles, blog posts, products and services: 01 Patreon brand and new logotype 03 Podchaser Cole Raven, Running Wild - EP056 - Growin’ Up Rock 05 IMDb (Internet Movie Database) 07 The Long Tail - Wired 07 The Feed podcast - Libsyn 13 Philosophy category (6312 podcasts) - Podchaser 13 Introducing Podchaser: The New Epicenter of Podcast Appreciation and Discovery - Nerdy Show 17 Poddindex (Swedish Podcast Measurement Standards) 18 Podchaser with Cole Raven - Startup Competitors 18 Why your organization needs podcasting | Ep. 64 - The ROI Podcast 18 Podchaser with CMO & Co-Founder Cole Raven - The Podience 20 Merchandise by TeePublic - Tea Party Media 24 Libsyn sticker: #podcastersftw 26 All Ears (Signal Signal) 27 Audible - EGO NetCast 29 Neverwhere by Neil Gaiman 30 This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin 30 Pen Meets Paper podcast 30 The Erasable podcast 43 Mastermind Community - BizSugar 47 Podfest 47 Podcast Movement 47 The Perfect Cuppa: Tea Sketches podcast 47 Dr Pepper 48 “Lover of Dr Pepper” - Tim Sinclair on Twitter 49 Podchaser on Slack   Episode 72 (51 minutes) was recorded on February 21, 2019, by podcaster, Martin Lindeskog, with Ringr app, IK Multimedia iRig Mic Cast podcasting microphone, PreSonus HD7 professional monitoring headphones, and SnapRecorder portable recording booth. Post-production through the podcast maker, Alitu. Notes written in Ulysses app. Bumper and jingle by Jim Jonsson, JTunes Productions. Download EGO NetCast’s standalone app on Amazon appstore for Android, Apple App Store, and Google Play. The podcast app is free of charge. It is easy to send feedback straight from within the app. The users of the app will receive extra bonus material (e.g., video clips and PDFs). Rate and review EGO NetCast podcast on Podchaser. Your support will give me fuel for my blogging and podcasting! Thanks for reading the show notes!

In this episode, we sit down with Cole Raven with Podchaser. You can learn more about Podchaser here: https://www.podchaser.com/

As podcast popularity explodes, a new study from the Interactive Advertising Bureau and Edison Research shows that 65% of podcast listeners are likely to buy a product after hearing an ad within a podcast. However, if we also start our own podcasts, as organizational leaders, we can have an even larger footprint within our respective markets. On this episode, we're sitting down with the Co-Founder of Podchaser, a company dedicated to centralizing podcast content from around the globe, who is helping us unpack how we can leverage the podcast medium to our advantage. ---- Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make better business decisions. ---- Ready to take your next step? Check out if a Kelley MBA is right for you: https://bit.ly/35aeAfZ ---- Show Notes: MATT: How we ingest media is ever changing. Just as CDs and DVDs are becoming over-shadowed by streaming content, radio stations fight the same war with podcasts. As consumers, we long for content we can enjoy, but we want to enjoy it on OUR time. With podcast popularity skyrocketing, how can our organizations get ahead of the curve and use them to our advantage? Let's get to the podcast… ||ROI PODCAST MUSIC|| MATT: Welcome to another episode of the ROI Podcast presented by the Indiana University Kelley School of Business. I'm your host Matt Martella alongside Associate Dean, Phil Powell. If this is your first time tuning in, we just want to say thanks for checking us out. We work hard to put out a weekly show that helps organizations make better business decisions. If you have a topic you would like for us to discuss, questions we could answer, or a guest you want to hear from – send us an email to ROI-pod, that's R-O-I-P-O-D-at-IUPUI-dot-edu. PHIL: Did you know, according to Apple, there are currently over 550,000 active podcasts around the globe? These shows have produced over 18.5 million episodes. So for you that have subscribed, we are so honored you chose us. And according to a study done by both Nielson and Edison Research, 64% of Americans, 180 million people, are familiar with the term “podcast” and 44% of the U-S population, or about 124 million people, have ever listened to a podcast at least once. What was once seen as an underground radio scene has evolved into a major industry. Yet, there is still so much room for growth in this medium. MATT: So in honor of International Podcast Day, we sat down with Co-Founder of Podchaser, Cole Raven, a company dedicated to centralizing the podcast content from around the globe. Cole's helping us unpack why every organization should embrace podcasting – whether it's buying ad time on a show or creating our own podcast as a company. It all starts with seeing the shift from following a radio network to following an industry leader. Cole Raven: Something that has been a bit of a craze recently has been the ketogenic diet. There are, for example, entire podcasts built around just that with hundreds of episodes. If you really want to dig that deep into something like that and regarding radio shows, there are still the same radio shows that have now transitioned over to podcasting, which are still providing the same general format. But what I'm seeing is that you find professors at schools, or you find industry experts on a specific topic talk about things like diet and weightless or fashion or anything. And instead of following a radio network, you're following an influencer or industry leader. You're seeing the same shift with people on Instagram and YouTube - they're supplementing their brand with podcasting on a very specific niche topic, which is why you can find a podcast about anything. So once you understand that and see the shift then I think that you can think of new ways to leverage the medium. PHIL: And what better way to leverage this medium than thinking about how listeners take in podcast content. This is a very intimate space. Think about it. Those who listen either wear headphones or plug into their car stereo system. Audiences are engaged – they listen with purpose and intention. As Cole said, because shows are extremely niche, audience members come excited about an episode. So how can we leverage this? It starts with advertisements – like radio we want to buy commercial time. According to the Interactive Advertising Bureau and Edison Research, 65% of listeners are likely to buy a product after hearing an ad in a podcast. MATT: So the first thing our organizations can do in order to take advantage of the podcast medium is get in early on advertisements. Cole Raven: I think the first step would be to understand how far podcasting has come over the last four, even three years. Just the awareness for the term podcasting or the number of people who have listened to a podcast in the last month has grown by double-digit percentages in the last few years. It's gone from in the teens to now nearly 30% of people listen to podcasts, or say they listen to podcasts on a regular basis. So once you understand that and see the shift then I think that you can think of new ways to leverage the medium. But I think that as industry leaders become more aware of the impact podcasting is having and how they can reach niche audiences because through Podchaser or through other means if you search for a very specific topic on something you want to learn about, you can find something on it. Somebody in the world of podcasting has talked about what you want to learn about. And you'll be able to find it in podcast form. I think awareness of the growth and also awareness for just the depth of knowledge that podcasting has to offer. MATT: I'm not one for buying into commercials – in fact, commercials almost turn me away from products because they're almost too good to be true. I like knowing data, I like hearing why a product works, or I want to make a connection with a brand. For me, recently, the only times I've bought a product through ads were those on podcasts. In fact, I recently bought a leadership book because I heard the author speak as a guest on a leadership podcast that I follow. Not only was I engaged with the conversation, I was moved to buy the book. So as part of the 65% likely to buy a product from podcast ads, this is huge for businesses. PHIL: But this has to be done in the right ways. Your example is great – here is a show that you listen to for personal growth, you gained knowledge you were seeking, and they offered a product to go to the next level, which you bought. So as organizational leaders, we have to be strategic in how we market in this medium. It's all about finding the right niche audience to cater to. We have to find the shows who have an audience that fit our demographic clients. However, if we offer a product for everyone, then trying to get ad time on the major podcast networks may be a better option. And if you jump on early enough, you may be the lead sponsor for a show. For example, the incredibly popular show Serial is sponsored by MailChimp, who's 19-second ads have become as recognizable as the show itself. With so many diverse and growing shows, there's a great demand for advertisement – which helps get your product out at a much lower price. Cole Raven: If you look at podcasting as a whole compared to radio as a whole - the cost to reach people through podcasting is right now, a tenth of the price of radio. Mostly just because a lack of awareness. It's such a new thing and especially the big organizations are less likely to adopt it until they see evidence that it works. But you see major brands advertising on podcasts - basically taking it over. You hear the same ads on every single podcast. They wouldn't have been doing that for the last 3 years if it hadn't worked really well. MATT: This is just one, and the most obvious way, to take advantage of the podcast medium. The second way, and the way we're going to really unpack, is to create your own show as an organization. We're going to explore three take-a-ways on why your organization needs to start podcasting. The first reason why your company needs to start podcasting is to help your market learn more about your company and gain a deeper understanding of your industry. Cole Raven: You can use podcasts for more than just an advertising platform. If you want to get into podcasting, you don't have to pay $15-$20 CPM to advertise on one of the major podcasts. You can start your own and it's not that expensive. All you need is a microphone and some editing software and maybe pay somebody to outsource that. There are plenty of services out there that do that and as long as you have a clear goal and a vision for what you want to get out of it, that's absolutely essential. Don't just make a podcast for the sake of making a podcast. There are too many of those out there. But if you have a clear goal and a vision for what you want to get out of it then there's really no downside. It's just a supplement to all the other marketing and media that you're putting out there because people want to consume content in different ways. Now we've started to see major brands like eBay has their own podcast, McAfee has their own podcast. All these big brands have their own podcasts because they see it as a way to reach their audience in a more organic way because the stories they're telling on their podcasts aren't just selling the eBay brand, necessarily. It's telling the story how a mom and pop shop owner has transitioned from a brick and mortar business to an eBay business. It's telling real stories of real people instead of just advertising at people. So I would say, if you get into podcasting, it shouldn't, at all, be about you or your brand. It should be 100% about the guests that you have on or about some very valuable piece of content that you can deliver, for free, to your audience that they're really going to enjoy and engage with. And that's something that you can share that's going to get like, it's going to get shares, it's going to get in front of your audience simply because it's valuable and not just another billboard. PHIL: (Talks about our purpose of podcasting – our why) MATT: The second reason why your organization should start a podcast is to have a reason to connect with other major leaders within your industry. Cole Raven: So when you say, I have a podcast do you want to be on it, people know what that means. People didn't know what that meant 5 or 10 years ago. They thought, oh boy, I'm going to interview in this guy's garage. But now, it's a serious thing if you're going to be on somebodies' podcast. That's almost an honor now. If you work for a business or an organization and you're a part of the marketing department or PR, whatever, I think it's a great decision to make a podcast because you can connect with people outside of your organization. If you want to use it as a new sales channel or sales funnel you can, as the VP of Sales for a company, use that as an opportunity to reach out to another organization and say, hey, do you want to be on my podcast and talk about SEO or talk about new ways that you're team has been effective in cold calling - you know just different things. Not only is that creating really good content that is going to help people find you online, it's now you've built a relationship with that person you just interviewed. Maybe you had no other reason to reach out to them before, but now you have a great reason. Now you have a reason to talk to them and it's more than just a cold outreach. It's offering them an opportunity to do something to help them too instead of just helping yourself. PHIL: This is one of our bread and butters to podcasting. We love our guests that we host, who do offer incredible insight into their industry. And we love the access we're able to have – so leverage this time wisely. (TALK ABOUT WHAT IT MEANS FOR YOU TO HAVE THIS ACCESS) MATT: The third reason why every organization should start a podcast is to engage your employees. Cole Raven: I think it's a great decision to make a podcast because you can… connect with people within your organization in a new way. Where these companies like Sales Force, they've got thousands and thousands of employees. It gives, maybe the marketing or PR management a way to engage their employees in a different way. Like, having a podcast about the culture of the company. They could bring them in their office and talk about that. PHIL: This becomes an easy way to speak about your company culture in the same verbiage and allows your employees to have a connection with your organization's leadership, on their time. It also creates actionable talking points for managers with their team members – keeping the company, especially as they grow, on the same track. ||ROI MUSIC PLAYS|| MATT: So let's recap. Podcasting has exploded in popularity over the past few years – giving organizations an opportunity to grow as well. The most obvious way is to pay for advertisement space on popular shows. With 65% of listeners likely to buy a product from a podcast, according to the Interactive Advertising Bureau and Edison Research, this seems like a no brainer. However, your organization can also gain more benefits by starting your own podcast. Many major companies like eBay and McAfee use these mediums to create organic connections with their market by telling personal stories, not overly promoting their brand with success. First, this allows your market access to education about your organization or industry. With a microphone and editing software, the cost for podcasting is next to none. Just remember, your episodes need to be all about your guest or a valuable piece of information people can walk away with – not a platform for your brand promotion. Second, podcasts allow us access to high level guests, industry leaders, or government officials we would not be able to get otherwise. This gives them a way to get their message out while giving us an opportunity have their attention and build a relationship. Finally, this can also be a great way to engage our own employees. Whether it's building our culture, educating them on our vision, or keeping everyone up to speed, podcasts are on demand – so we don't have the headache of trying to schedule everyone into a meeting at the same time. It also allows our managers to have talking points with their team – increasing their influence and leadership within the organization. If you've enjoyed our podcast, let us know! Be sure to leave us a review on your favorite app. If you would like to get a hold of us, send us an email at ROI-POD, that's R-O-I-P-O-D-at-IUPUI-dot-EDU. This has been another episode of the ROI Podcast presented by the Indiana University Kelley School of Business. I'm your host, Matt Martella alongside Associate Dean, Phil Powell where we work hard to put out a weekly episode that helps organizations make better business decisions. We'll see you next week.

On this episode of Growin' Up Rock, we talk with Podchaser co-founder Cole Raven. Podcasts are booming. There's a podcast for everything, and Podchaser’s database and discovery engine has quickly become a go-to resource for podcast devotees. Officially beta-launched in July 2017, Podchaser is often called the IMDB or Rotten Tomatoes of podcasting, allowing listeners to rate and review shows, as well as individual episodes. In addition to Podchaser’s awesome review and rating system that is SUPER easy to use, they also allow you the listener to put together your own favorite playlist of shows and share easily throughout all your social media accounts. (Find our favorite Episode Playlist Here). With a library of over 18 million podcast episodes, they are the one-stop-shop for all things related to discovering awesome new podcasts to listen to and share with whomever you want. Growin' Up Rock caught up with co-founder Cole Raven to get the inside scoop on how Podchaser developed, what they have to offer, and what they're trying to achieve as a company. We also get to know him and find out more about Cole and the massive amount of podcasts he listens to as he’s running obstacle courses or training for the next season of Survivor (OK We completely made that part up about Survivor, but I think he might be good on it.). We vow to help Cole with his playlist by adding a healthy dose of Rock n Roll to improve his time out on the running course. Hear from Cole what he thinks makes a great podcast. In addition to all of this, Sonny and Steven decide to go Punk, so tune in to find out what we mean. Help us fund the Rock N Pod Expo 2 this year in Nashville. August 25th - Hopefully you can come but if not, please consider being a VIP and making a donation to make this happen. Use the link below. Rock N Pod 2 Go Fund Me Special THANK YOU to Restrayned for the Killer Show Intro and transition music!! Restrayned Website Everyone’s got a Rock N Roll story to tell, so tell us yours @ growinuprock.com Like us and leave us a review on our FaceBook page - @ growinuprock Follow us on Twitter @growinuprock Subscribe to our Podcast at the platform of your choice and leave us a review You can help out the Podcast by doing all of your shopping at Amazon using our link below. Click on the Amazon banner below and it takes you to the Amazon site where you shop as normal. It cost you exactly the same, but the podcast gets a very small fee as a partner which help us pay to get our shows out each and every week. Support Music / Artist / and Your Favorite Podcast Growin’ Up Rock Amazon Store Masked Intruder