The PR Playbook Podcast

Discover the essential strategies for managing media in 2024 with Ronjini Joshua. As the digital landscape evolves, staying ahead means understanding the latest trends and tactics. Ronjini breaks down the tools and techniques you need to thrive in today's fast-paced media environment. Tune in to gain insights that will empower you to navigate the complexities of modern media with confidence. Don't miss out – listen now and transform the way you engage with the media! Support the Show.www.thesilvertelegram.com

In this illuminating episode of our PR Playbook podcast, our host Ronjini Joshua welcomes Julie Revelant, a seasoned B2B healthcare content writer and copywriter. As the force behind Revelant Writing, Julie has carved a niche in creating compelling content that drives thought leadership and engagement within the healthcare sector. This episode delves into the intricate world of content creation and public relations, with a special focus on healthcare.   https://revelantwriting.com/ Julie will share her insights on the importance of building brand awareness and trust through thought leadership, which has proven vital for leading healthcare companies looking to differentiate themselves in a competitive industry. Expect to explore various facets of content marketing, including crafting impactful case studies and developing targeted content strategies that resonate with both providers and patients. Julie's extensive experience in healthcare journalism, coupled with her knack for simplifying complex topics into engaging content, makes her a valuable guest whose advice is sought after by healthcare marketers aiming to elevate their brand and outreach.Listeners will gain a deeper understanding of how strategic content can influence public relations and drive business growth in healthcare. Whether you're involved in healthcare marketing, public relations, or content strategy, this episode will equip you with the knowledge and tools needed to leverage content effectively in your own campaigns.For more thought-provoking discussions and expert insights into the world of public relations and healthcare marketing, visit our website at www.thesilvertelegram.com. Don't miss out on the opportunity to transform your approach to content creation and thought leadership in the healthcare industry!Support the Show.www.thesilvertelegram.com

Welcome back to another episode where we dive deep into the stories behind successful projects. Today, we're focusing on a remarkable journey: "Cooler Keg - From an Idea to a Successful Crowdfunding Launch.Our host, Ronjini Joshua, interviews the Founder of Cooler Keg - Anthony Bernas.visit their website: https://www.thecoolerkeg.com/ Dive into the groundbreaking journey of innovation with "The PR Playbook Podcast" as we unravel the remarkable story of Cooler Keg: From Concept to Crowdfunding Triumph. This episode is a treasure trove for startup companies eyeing the crowdfunding route to bring their visionary products to life. Discover the strategic maneuvers, marketing genius, and relentless perseverance that transformed a simple idea into a crowdfunding sensation. Whether you're pondering if crowdfunding is the right choice for your venture or seeking proven tactics to launch a successful campaign, this episode is your blueprint for success. Unleash the potential of your startup by learning from those who've navigated the crowdfunding arena with remarkable results.  Pour your favorite beverage using the Cooler Keg, and tune into our latest episode!  Subscribe to "The PR Playbook Podcast" now and take the first step towards turning your dream project into a reality. Your next big idea deserves the spotlight; let us show you how to shine.Visit our website to launch your next PR Campaign:www.thesilvertelegram.com Support the showwww.thesilvertelegram.com

We're all feeling a bit stressed out this time of the year - taxes, work, kids, and so much more...  That's where ZenBuds by NeurGear come into the spotlight.  A wearable device that activates your vagus nerve to help provide stress relief and improved wellness.  Ronjini Joshua interviews Jon Hacker, CEO with NeurGear to provide valuable insights about ZenBuds, and what he discovered during CES 2024 that took place a few weeks ago in Las Vegas. NeurGear's Vision is to bridge the gap between technology and well-being, creating solutions that enhance everyday life.  When you remove all the worries and negative feelings around you, you will become more effective. In just 5 minutes, step into your daily life as a calmer, more centered version of yourself.ZenBud, NeurGear's flagship product, is a first-of-its-kind auricular ultrasound vagus nerve stimulator. It's designed for ease of use and effectiveness in promoting relaxation and mental balance. The NeurGear team comprises experts in bioengineering, technology, and wellness. Led by visionary founders and executives, the team is dedicated to developing solutions that positively impact mental well-being.  Be sure to visit their website for information and see how you can be part of this transformation.  ZenBud - Vagus Nerve StimulationTune into this episode to learn what Jon discovered at CES, tips to marketing your crowdfunding campaign, and even more hot PR Tips.  Be sure to like & subscribe for our next episode.  Additional Links To Visit:Past News Releases:https://zenbud.health/news/FAQ Page:https://zenbud.health/faq/Instagram @zenbudhealthTiktok @zenbudhealth Facebook ZenbudhealthX: neurgearVisit our website, The Silver Telegram, to see how we can help launch your next crowdfunding campaign and any other Public Relations support your tech business might need.   Let's get your 1:1 discovery called scheduled right away! Support the showwww.thesilvertelegram.com

Welcome to the next series from our 2023 PR Essentials Summit - Public Relations hot trends in 2024.  What's going be the hot trends in the new year?  How can you get published in The New York Times? Or, perhaps TechCrunch? What's the best way to drive sales and get your message out to consumer?  Not sure? Needing help? Then tune in and listen up...Your host, Ronjini Joshua, interviews April White with Trust Relations & Mary Elizabeth Elkordy with Elkordy Global Solutions.  Our panel of PR experts are providing key insights into what's going to be the hot PR trends in the new year.  You might be surprised to learn that Affiliate Marketing could be a gold mine for generating sales and spreading your branding message to consumers.   Tune in for more hot tips and tricks used by the PR Pros! Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. Elevate your business journey with The Silver Telegram today! Support the showwww.thesilvertelegram.com

Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with Releasd  Unlock the Evolution of PR: Beyond Coverage MetricsPR has undergone a dramatic transformation, with today's communication professionals juggling various responsibilities such as generating coverage, content creation, social media management, influencer engagement, event organization, crisis management, and much more.However, traditional PR reports haven't kept pace with these changes.Many PR practitioners are still stuck using uninspiring screenshots and outdated metrics to demonstrate their value.Introducing Releasd, the ultimate reporting tool designed to showcase the entire spectrum of modern PR activities in a visually compelling and concise format, ensuring that busy clients and executives can grasp the full impact quickly.Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. Elevate your business journey with The Silver Telegram today!Support the showwww.thesilvertelegram.com

Welcome to the next series from our 2023 PR Essentials Summit - Thought Leadership with John Biggs from Typewriter.  Typewriter is a project by John Biggs, former New York Times journalist and editor for Laptop Magazine, Gizmodo, and TechCrunch. His goal? To help small businesses and startups put their best foot forward when it comes to the written word.Our host, Ronjini Joshua, dives into the world of Thought Leadership.   Whether you're at the helm of a startup or steering a Fortune 500 company, The Silver Telegram is your guide to harnessing the power of thought leadership to drive your business forward. Tune in, get inspired, and join the conversation that's reshaping the business landscape. -->> What is thought leadership & why does it matter?

Welcome to another episode of the PR Playbook Podcast hosted by Ronjini Joshua with The Silver Telegram.  Today we are featuring an episode from our PR Essentials Summit - Media Relations 101 with our guest PR expert, Jasmine Stanley.  Master the Art of Media Relations: Navigate the complexities of press releases with our comprehensive guide. Say goodbye to ineffective communication and hello to impactful storytelling. Uncover the secrets of effective press releases in media relations. Why is strategic communication key, and how can you avoid the trap of overuse? Learn to balance communication with our expert guide, avoiding common pitfalls. Let's explore....The Role of Press Releases in Media RelationsPress releases are a cornerstone of media relations, but their impact hinges on how they're used. Understanding their role is crucial for effective communication.The Risks of Overuse and MisuseExcessive reliance on press releases can dilute their effectiveness. Learn the signs of overuse and how to avoid diminishing your message's impact.Strategies for Effective CommunicationDiscover techniques for crafting press releases that resonate. It's not just what you say, but how and when you say it.The Importance of Targeted ContentTailoring your message to the right audience is key. Find out how to create content that engages and informs effectively.Tune in to learn even more secrets used by the PR pros on a daily basis.  Please hit the follow and like button to receive future hot tips and tricks to help your next PR campaign.  If you're like to reach out for a 1:1 strategy call with Ronjini then visit our website to connect.  Let's crush those goals in 2024!  (thesilvertelegram.com)Support the showwww.thesilvertelegram.com

Welcome to another episode of The PR Playbook Podcast.  Today's episode is featuring Megan Alba with Martus Solutions and your host, Ronjini Joshua with The Silver Telegram. As a high-level strategic framework, public relations can help streamline your brand visibility, messaging and communications to key stakeholders. In this episode, learn:- To develop strategic content planning for small businesses- How to leverage PR principles as a solid brand foundation.- How to create unified messages across PR, marketing, social media and sales teams.-How to make your brand stand out as a leader!We'll discuss how this framework can work for both B2B and B2C brands.   If you enjoyed today's episode hit the like button and follow for the next announcement when our episode goes live.  Needing help to maximize your PR outreach? Let's connect and schedule a 1:1 Zoom meeting today.www.thesilvertelegram.com Support the showwww.thesilvertelegram.com

Welcome to Episode 152... the next webinar series from our annual PR Essentials Summit.  We are joined with SEO Expert, Grady Moore and hosted by Ronjini Joshua with The Silver Telegram.  We explore the multifaceted world of Search Engine Optimization (SEO). The episode covers a range of topics including the importance of SEO in digital marketing, strategies for optimizing website content, and the evolving nature of search engine algorithms. Key highlights include:Understanding SEO: The basics of SEO and its significance in increasing online visibility.Content Optimization: Tips for creating SEO-friendly content that appeals to both search engines and readers.Keyword Research: How to effectively use keywords to boost search rankings.SEO Trends: Discussion on the latest trends in SEO and predictions for the future.Practical Examples: Real-world examples of successful SEO strategies.Be sure to tune into our next episode featuring our PR Essentials Summit webinar series.  If you liked this episode please hit the like button and share it with your friends.  Reach out to us to schedule your 1:1 PR Strategy session with Ronjini: https://www.thesilvertelegram.com Support the showwww.thesilvertelegram.com

Welcome to our next episode featuring our annual PR Essentials Summit webinar series hosted by The Silver Telegram.  Today, we're kicking it off with Karlyn Ankrom, Founder - Oh Snap! Social.    The PR Playbook Podcast is your essential guide to mastering social media in 2024. Join us as we explore the latest trends, share top tips, and uncover the secrets to making your digital presence shine. Let's dive into the world of social media together!Remember, the world of social media is ever-evolving, and staying informed is key. Join us next time for more insights and strategies to elevate your digital presence. Until then, keep liking, sharing, and innovating in the digital world!Be sure to visit our website and discover how we can enhance your technology startup with proven PR Tactics   www.thesilvertelegram.com  Support the showwww.thesilvertelegram.com

In recent times, the issue of media censorship has sparked widespread debate, raising questions about its impact on the credibility of public relations. In our upcoming episode, we're excited to delve into this complex topic with April Margulies from Trust Relations Agency. Discover more about their innovative approach at Trust Relations Agency.Public Relations (PR) is not just a component of your marketing strategy; it's the powerhouse driving your brand's visibility and reputation. It's about more than just making headlines; it's about crafting a narrative that earns third-party credibility and fosters trust in your brand. But in an era where major tech platforms like Facebook, Google, and YouTube are scrutinized for information censorship, how does this affect your PR campaigns? With growing skepticism towards media credibility, what strategies should companies adopt to effectively communicate with their target audience?PR is invaluable in establishing your brand's credibility, leveraging the authoritative voice of the press. It not only broadens your brand awareness but also positions your company as a frontrunner in your industry.Are you aiming to make a splash in the headlines with your brand's story? Tune in as April and Ronjini share practical, actionable insights to elevate your PR strategy starting today.Don't forget to Like and Share this episode to spread the word. Interested in boosting your brand's credibility and PR outreach? Visit our website to learn how we can assist you in achieving your PR goals.Support the showwww.thesilvertelegram.com

Welcome back to another engaging episode of The PR Playbook Podcast, where we demystify the world of social media and offer practical advice for businesses looking to make their mark online.In today's episode, we're thrilled to have Karlyn Ankrom, the visionary founder of Snap Social, join us. This is part II of our conversation from the previous PR Playbook Podcast Episode # 142.  Snap Social is renowned as a top-tier WordPress social media plugin, celebrated for its user-friendly design and efficient performance. This tool is not just about enhancing your social media presence; it's about transforming the way visitors interact with your content..Key Highlights of Today's Episode:Discovering Snap Social: Dive into the features that set Snap Social apart. Learn how its intuitive design and swift performance can benefit your business.Integration and Impact: Understand how easy it is to integrate Snap Social with your business website and the immediate positive effects it can have.Boosting Visibility: Explore strategies on using Snap Social to increase your website's visibility and engage more effectively with your audience.Don't miss out on these invaluable insights! Make sure to hit the follow button to get notified about our upcoming episodes.Loved this episode? Show your support by hitting the like button and sharing it with your friends. Your engagement is what fuels our growth and enables us to bring more content like this to you..Thank you for tuning in, and here's to your success in the ever-evolving world of social media!Support the showwww.thesilvertelegram.com

Podcasts are a hot commodity and one you should explore pitching when you are in the world of getting brand visibility. So, in this blog I've pulled together a hot list of podcasts for the growing world of eCommerce which is bustling at the moment.Some tips to remember when pitching Podcasts: Create a podcast profile/bioOffer 2-3 interesting topics that are targeted towards the podcast audiencePrepare by listening to previous podcasts that have been recordedDon't forget to do your part to share on social media and tag the host and podcast on LinkedIn.Always have a high-res photo (300 dpi) of yourself ready for promotionOur “Hot List” of eCommerce Podcasts (and then some)Beyond the Inbox | The eCommerce Fuel Podcast2X eCommerce Podcast | The eComm Manager PodcastMy Wife Quit her Job | Future Commerce PodcasteCommerce FastLane | eCommerce LifestyleeCommerce Conversations | The Fizzle ShowNext in Retail Podcast (bonus) | Honest eCommerce (bonus, sponsored)eCommerce Paradise (bonus) | Secrets To Scaling Your Ecommerce Brand (bonus)Visit our blog for the complete list: The Hot List: e-Commerce Podcasts | THE SILVER TELEGRAMBe sure to like and subscribe for our next episode of The PR Playbook Podcast. Tune in to learn more about Ecommerce podcasts.Support the showwww.thesilvertelegram.com

It's getting closer to the end of the year and businesses are starting to develop their marketing budget for 2024. Has your business started planning? Right now, is really the time to do that. I encourage you if you haven't started; to start thinking about strategy that ends out the year and starts the new year because this is a great way to position your business for the new year. Sometimes you may get stuck when you're starting to create your PR strategies. In this podcast we talk about some simple ways to get started in thinking about a PR strategy where you don't have to reinvent the wheel. The key of developing an effective strategy is really knowing where you want to end up. In this episode I talk through:Where do you want to go?How to leverage your competitors.Looking at a long-term view of how to leverage the right PR tactics.Be sure to tune into this episode to learn the best practices to get ready for 2024.  Start the year off with a bang and launch your PR Campaign January 1st!  You can reach out to The Silver Telegram and schedule a 30-minute virtual meeting to get expert one on one advice with Ronjini Joshua - CEO/Founder.  Visit our website right now before it's fully booked.  Support the showwww.thesilvertelegram.com

Maximize Your CES 2024 Experience in Las Vegas: Uncover Top Insider Strategies for Unforgettable Success! Dive deep into the heart of CES 2024 with our expert-guided podcast, designed to elevate your Las Vegas adventure to new heights.Ronjini Joshua (Owner & PR Expert - The Silver Telegram) has gathered a treasure trove of insider tips, tricks, and strategies straight from industry insiders to ensure your experience is nothing short of spectacular. Whether you're a first-timer or a seasoned attendee, our actionable advice and exclusive insights will empower you to navigate the event like a pro, make meaningful connections, and uncover opportunities at every turn. Tune in to transform your CES journey into an unforgettable success story!  Please click the like button and share it with your friends.  You can reach out to us to help navigate your next PR Campaign.Support the showwww.thesilvertelegram.com

Hello and Welcome To episode 145. Today, I'm going to cover a Hot List where we're talking about all the consumer tech reporters - at least the top 10.  CES 2024 is coming up in January, and I know everyone's getting ready for the event in Las Vegas. CES is the largest consumer technology expo every year. If you check out some of our newsletters, you'll see some of our outreach methods for events and CES. Today, we will have a quick chat about the consumer tech Hot List and who's on it, and which outlets are really the ones that are driving the most traffic and doing the most dynamic things in consumer technology. Please like & subscribe for our next episode launch.  Your suppose helps keep the show at the top of the charts.  Be sure to visit our website to see how we can help you with your next PR Campaign.  Are you ready to start your list? Do you know which outlet to reach out to? Or, even how to reach out to reporters?  We're here to help answer your questions.  Support the showwww.thesilvertelegram.com

If you're tempted to cut your company's marketing budget and D.I.Y. public relations using A.I. such as Chat GPT - is that really a good idea?  Can you save money, or will it cost your business more in the long run? Confused? Not sure what to do?  Listen up to this episode of The PR Playbook Podcast featuring Joe Zappa with Sharp Pen Media.  You'll learn the steps needed to have a successful PR strategy for your business.  Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. He was the editor of the martech trade publication Street Fight from 2018 to 2023. Joe earned his BA from Brown and his PhD in comparative literature from Cornell.Support the showwww.thesilvertelegram.com

In the dynamic world of events and tradeshows, PR and Marketing stand as the twin pillars of success. Do you know how to make sure your next tradeshow or expo is a hit with your customers and visitors? Are you prepared to showcase your business? Listen up to today's podcast to learn the key steps you can take right now to be better prepared for your next expo or tradeshow.  Ronjini has led several successful PR & Marketing campaigns for a variety of tradeshows.   Learn the same information used by the PR Experts.  Events and tradeshows stand as unparalleled platforms for brands to showcase their prowess, engage directly with their target audience, and foster invaluable industry connections. Leveraging these events effectively requires a blend of strategic storytelling, eye-catching visuals, and real-time engagement tactics. When executed with precision, they not only amplify brand visibility but also cultivate lasting impressions that drive business growth.If you enjoyed this podcast, please subscribe for the next episode and share with your friends.   If you need expert assistance, please reach out to Ronjini on our website.  We'll make sure your next PR campaign is successful!  Support the showwww.thesilvertelegram.com

Social Media Decoded - Is social media intimidating? Are you confused about how to create content? Would you like to have your business excel on social media? Join us for another episode of The PR Playbook Podcast.  Today we are interviewing Karlyn Ankrom who is the founder of Snap Social.   Social Snap is the best WordPress social media plugin by allowing you to control how visitors share and view your content.  Built with ease of use and performance in mind. Social Snap is developed with the latest standards to ensure things run smooth and fast. It works asynchronously so it doesn't slow down your website at all. In today's episode you'll learn the key insights on how Snap Social can help your business website integrate with the plugin and how it can improve your website to increase visibility. Please hit the follow button to be notified of the next episode launch.  If you enjoyed the episode, please hit the like button and share it with your friends.  This is the best way help us continue to grow.  Thank you!  Support the showwww.thesilvertelegram.com

In today's digital age, podcasts have become a compelling medium for storytelling, networking, and brand building. But how does one make the jump from listener to sought-after guest? Dive in with us as we unveil the secrets on how to become a podcast guest.Ronjini provides her top-secret tips used by the experts to secure a spot as a guest on your favorite podcast.  Get your pen and paper ready to jot down some notes.  Tune in now to learn more about taking the first step to become the podcast guest everyone wants to hear from!  Be sure to subscribe to be notified of our next podcast episode.  Please like and share with your friends to help spread the message of The PR Playbook Podcast.   Every review helps us bring you more content like this! Do you still have questions about becoming a podcast guest? Check out our contact us page to reach out to Ronjini.   Support the showwww.thesilvertelegram.com

Can you believe it - the holiday season is fast approaching.  Are you ready for the holidays?  Is your company trying to figure out how to setup and secure gift guides for the media? Figuring out your business's holiday deals and bundles? What are you pitching to the media?  Are you totally confused, and not sure where to start?  Check out this episode of The PR Playbook Podcast to help you get started ASAP...Be sure to tune into this episode.  Ronjini helps provide expert tips and hacks on how to get your business gift guides ready for the holiday season.   If you want to reach out to Ronjini to have personal 1 on 1 support, then visit The Silver Telegram right away.  You don't want to miss the deadline!  Be sure to subscribe for the next episode launch.  If you enjoyed the episode, please like and share with your friends.  Support the showwww.thesilvertelegram.com

Case study is a great piece of marketing collateral that can work for your brand in many ways. Not only is it a great way to showcase your successful skills, but it is a good way to generate positive content for PR purposes including press releases, blogs, proactive pitching angles and more. We always recommend that you get early buy-in from customers at the contract stage of the process so that you have some ammunition going into a relationship. Listen more on how to maximize the use of your case study to develop more business and brand awareness.To discover more - check out our latest blog post with in-depth analysis and hidden tactics used by the Pros...   Building case studies for PR | THE SILVER TELEGRAMThese ideas & tips will make you look like a PR hero to your customers and to your own team members. Be sure to like and subscribe for our next episode release.  Support the showwww.thesilvertelegram.com

PR Essentials Summit - Beyond Media Coverage featuring April White who is a 3x Award-Winning PR Agency Founder (Trust Relations).    In this episode we feature an episode from our PR Essential Summit.  Learn the tips and tricks used by the top PR pros.  Going beyond media coverage is critical for a successful PR campaign.  Do you know what it takes? Listen up to this episode and be ready to take notes! PR is the driving force behind your brand exposure and image. If you like our podcast, please subscribe to be notified of the next episode.  And be sure to hit the like and share button with your friends.  Visit our website for more information on what we offer at The Silver Telegram.  April's podcast is the PR Wine Down - you can check it out: CLICK HERE. Support the showwww.thesilvertelegram.com

As a B2B leader, you need your business to stand out so that you can connect with more prospects – even if you have a small team and limited resources. That's where Matt Bell with MessageUp provides leadership with content strategy. Content marketing has become mission critical for B2B companies to connect with prospects in today's digital world. In this episode, we interview Matt Bell to learn more about his team at MessageUp.  How did an Engineer end up in marketing? How can a well executive content strategy help your company stand out? We dive deep into content marketing in this episode.  Learn the inside tips to take your business to the next level.Be sure to subscribe to be notified of our next episode. If you liked this podcast, please hit the like and share button.  Visit our website to see how we can help your business. Support the showwww.thesilvertelegram.com

Being discoverable will be key for 2023. After all, when is it not? Join us as we talk to two SEO marketing experts on the latest trends in search engine optimization, how to rank higher and drive customer attention on the web.We feature TST team members - Grady Moore and Megan Alba in this latest episode of The PR Playbook Podcast.  Join us to learn what the experts use for SEO hacks & tips.  Be sure to subscribe so you can be notified of our next episode.  And, make sure you like and share with your friends.  Visit our website to learn more about what the TST offers.  Support the showwww.thesilvertelegram.com

Public Relations: The Unsung Hero of Website ConversionsFirstly, let's clear the air: why are we even talking about public relations (PR) in the context of website conversions? Isn't PR all about image building and reputation management? Well, yes, but that's not all it is. So, how exactly does PR tie into website conversions? Let's hear from Irwin Hau himself.Join myself and Irwin in this latest episode of The PR Playbook Podcast to learn more about website conversions.  Irwin is a private business consultant and Founder of Chromatix, a multi-award-winning web design and conversion agency based in Melbourne, Australia. Since opening shop in 2009, he's gone on to amass over 70 awards and mentions for work in web design and digital solutions.  And be sure to visit Irwin's other business - Conversion Cow.    Turning Visitors into Customers: The Role of PRNow, attracting people to your website is one thing. Turning them into paying customers is another ball game altogether. As Hau puts it, "The ultimate goal of PR is to foster trust and build relationships with your audience. Once that's established, conversions are a natural outcome."   In this episode you'll learn Hau's five C's for successful conversions.  This speaks volumes about the role of PR in website conversions. It's not just about driving traffic; it's about cultivating meaningful connections with your visitors, providing them with value, and ultimately guiding them towards a purchase decision.However, remember that PR is just one piece of the puzzle. A stellar PR strategy combined with an optimized, user-friendly website and exceptional customer service can make your conversion rates skyrocket.Let's ponder over this: is getting people to your website enough to drive sales and conversion to customers? Absolutely not! As our conversation with Irwin Hau has highlighted, it takes much more than that.Hau's perspective provides valuable insights into the complex relationship between PR and website conversions. The crux of the matter is that PR, when harnessed effectively, can boost brand credibility, foster trust, and create a conducive environment for conversions.So, next time you're strategizing on improving your website conversions, don't just focus on SEO and digital marketing tactics. Consider how a robust PR strategy can tie into and amplify your efforts. After all, in the words of Hau himself, "A good PR strategy can be the missing link between getting traffic and getting conversions."Ready to start your next PR campaign, then visit our website to see how The Silver Telegram can provide your business with the tactics you'll need to increase brand awareness and create more sales year over year. Remember to subscribe to be notified of the next podcast release.  If you enjoyed this podcast, then hit the like button and share it with your friends.  Support the showwww.thesilvertelegram.com

This is another session from our PR Essential Summit 2022.  It's more apparent now than ever that recession proofing your communications plan is important.  You can't predict everything that's going to happen.  However, I think in this discussion we should be covering all your bases, and making sure that whatever communications plan you develop is dynamic, and nimble.  The Silver Telegram works with Startups who need professional help developing their PR strategies.  We are also joined by Kelsey Shumway who is the Director Of Sales at Repurpose House.  One of our key partners who help develop a clear plan of action for your social media that will drive more customers to your front door. So, join us for this discussion on recession proofing your communications plan.  If you'd like us to help with your next PR Campaign, then make sure you visit our website for more information.  Be sure to subscribe so you can be notified of our next podcast release.  And remember to hit the like button and share this with your colleagues. Support the showwww.thesilvertelegram.com

In this podcast episode, we explore the concept of a media briefing and its importance in preparing for a successful media interview.A media briefing serves as a valuable tool to equip you with the necessary background information to approach an interview and achieve your desired outcomes. Tune in as we delve into the reasons why and how you should assemble a media briefing sheet before your next interview.Be sure to like and share with your friends.  Visit our website to learn how we can help you with your next PR Campaign.  Support the showwww.thesilvertelegram.com

 Knock out your media interviews like a pro! Featuring PR Experts Kerri Gerbis with Ovation & Jasmine Stanley with The Silver Telegram. CEO & Founder of Ovation, Kerri has trained hundreds of business professionals internationally on presentation skills, storytelling, etiquette, and emotional intelligence.  Her enthusiasm, humor, and energy inspire multiple repeat-client engagements.  Jasmine Stanley with The Silver Telegram brings decades of PR Skills to this episode of The PR Playbook Podcast.  Join us for another informative interview to learn the secrets to formulating a successful media interview.  Are you ready? Do you know what it takes for a great interview with the media?  Then, tune in and take some notes! Please like & share with your friends.  Be sure to subscribe to be notified of the next episode.  Visit our website to see how we can help you with your next PR Campaign. Support the showwww.thesilvertelegram.com

Tune in for another amazing episode of the PR Playbook Podcast. Today's episode is at the heart of all businesses and startups - ROI... Are you getting enough leads that help boost your sales?  Then you need to listen up, and take notes because Tara Lassiter provides top secret strategies during this episode.  Tara owns her own business as a Customer Journey Strategist.   ROI is a big conversation when it comes to marketing. Although we all “know” the benefits of PR to bring visibility and credibility to a brand, how do we measure the benefits for those number minded folks? Because after all the numbers don't lie. In this episode we talk about how to make sure you're mapping PR to leads and the best ways to take advantage of PR for sales.Remember to like, share and click the follow button for the next episode. Be sure to check out our website to see how we can help you with your next PR Campaign.Support the showwww.thesilvertelegram.com

Join us in this episode to learn the best practices for writing an award winning press release.  In this episode Mickie Kennedy, the Founder & CEO, of e-Releases helps guide us through the process of drafting a press release. Basically, a press release is a usually a third party announcement that you issued to the media or to the public. And it can be simple and straightforward, just like communicating an event. There's really five key areas of a press release.  Do you know how to write a press release that will grab the media's attention?!?  Dive into this episode to learn more about press releases! Remember to subscribe for our next episode. If you enjoyed this episode be sure to like & share with your friends. Visit our website to see how we can help you with your next press release. Support the showwww.thesilvertelegram.com

Join us for another episode of the PR Playbook.  Today's episode we feature an interview with serial startup founder Chuck Temple, author and entrepreneur. In the best-selling book titled - "Startup to Sold ", Chuck leads readers through his journey of going from a broke college graduate with no business education or experience to the successful owner of an industry- leading, multimillion-dollar company.  Chuck Temple is a highly successful entrepreneur that has founded three million-dollar industry-leading companies. Started on a shoestring and with no additional funding, the first of these companies, DVD Your Memories, became one of the largest and most successful personal media transfer companies in the US.By the time DVD Your Memories was acquired in 2012, the multimillion-dollar company had twenty-seven full-time employees with four offices in two different states.Having begun his entrepreneurial path with no formal business education, Chuck received his MBA from UC Davis with a focus on entrepreneurship in 2016, the same year he won first place in the prestigious Big Bang! Business Competition.Chuck, along with his business competition partner, founded the Electric Scooter Guide in 2019, which became the world's leading resource for the personal electric scooter market within a year. While Chuck successfully exited the Electric Scooter Guide in 2022, he continues to be recognized on the street as an influencer due to the hundreds of YouTube videos and live shows he and the Electric Scooter Guide team created.Chuck currently resides in the San Francisco Bay Area with his wife and young son. He currently teaches go-to-market strategy for UC Berkeley Extension and consults for small- to mid-sized companies. When not teaching or consulting, you can find him at the local parks playing with his son or running a pickleball ball club.Be sure to like and share this amazing episode... And, click the follow button to be notified when the next episode launches.  Visit our website to see how we can help you with your next PR campaign.Support the showwww.thesilvertelegram.com

New marketing opportunities through influencers have taken over digital media however, how do you know which platforms and people to double down on? How does it all work and what are the strategies that will turn your leads into customers? In this discussion, we talk about what's happening in influencer marketing today, how to work with influencers and how to decide if it's the right decision for your business.Join our panel of experts to learn the inside secrets about using influencers.  Our panel of experts include:  Alexa Curtis - Influencer & CEO at Life Unfiltered Home - Life Unfiltered with AlexaCody Wittick - Co-CEO at Kynship https://www.kynship.coBe sure to visit our website to learn more about our PR Services for your next campaign.  Please like, share and subscribe to be notified of our next episode.Support the showwww.thesilvertelegram.com

Hello and welcome to episode 127. This is a Hot List episode which means I'm gonna be revealing some of the hottest startup journalists and reporters that is our theme.Today we're going to talk about startup journalists. Now, every niche in a vertical industry, has a list of reporters that cover it and it's our job as PR people  to uncover these people. However, it's not always easy to find the journalists.  Tune in to learn how your startup can successfully connect with the industry's best journalists.  Visit our website to learn how we can help your next PR Campaign.  And - please like this episode, share it with friends and subscribe for our next episode. Support the showwww.thesilvertelegram.com

Welcome to episode 126 - Supercharge your Startup Growth in 6 Months.If you're excited to grow your startup and need a plan that will fuel your brand visibility, this is the session to join.   What are the elements that need to align and what are the things that you can do without?  Not sure? Then, tune into our latest podcast for the inside secrets to accelerating your startup. Chris Truglio is a mentor, inventor, and advisor for startups.  Your "go to" resource to help your startup launch with a successful mission.  Visit Chris' website to learn about the program he offers and sign up for their newsletter. Visit our website to learn how our PR Services can benefit your business.  Also like, share and subscribe for our next podcast release.Support the showwww.thesilvertelegram.com

Welcome to Ep 125:  How to create a successful podcast featuring our guest Colin Gray - founder of the PodcastHost.comColin is the go-to resource for everything related to a podcast.  Their services range from starting a podcast to helping a seasoned podcast pro excel their platform.   Not sure where to begin? Then, listen up! In this episode we dive into Podcasting 101.  How can your business benefit from a podcast? How do you get started? How do you grow your audience?  Let's get started.... Learn more at: The Podcast Host - Helping you launch, grow & run your showThe PR Playbook Podcast started in 2019, and we continue to grow thanks to our listeners.  Be sure to like, share, and follow to be notified of the next episode.  Support the showwww.thesilvertelegram.com

Establishing yourself as an expert can bring your personal and professional brand a new level of awareness and attention that you haven't had before. Building thought leadership and expertise is the new calling card for top executives across industries. In this session, TST experts will cover best practices in thought leadership, personal branding and how to leverage thought leadership to drive higher arching brand visibility. Find out how to:  -Create and put yourself into an expert category.​​​​​​  -Write for your target audience.  -How to pitch media outlets your expert stories.Be sure to tune in and listen up for the best PR insider tips.  Like, share and subscribe for the next episode release.  Visit our website to learn more...Support the showwww.thesilvertelegram.com

Sometimes it's tricky to know what to look for in your PR agency. In this podcast I talk about some of the honest challenges and benefits to using a PR agency as well as what to look for when you're selecting an agency.Tune in and listen up for hottest PR tips and tricks used by the Pros.  Be sure to share, like and subscribe for the next episode annoucement.  Visit our website to learn how we can help you with your next PR campaign. Support the showwww.thesilvertelegram.com

As we navigate marketing in an uncertain market it is important to make the most of what you have Freshening up your content can give your business development and sales team new life. Content is still king and understanding which pieces of content will work for you is important. You don't need to overdo it but planning a few vital pieces of content will help drive business, brand awareness and marketing as you build your brand.Listen in as Ronjini provides key insights to help boost your content marketing plan for 2023.  Be sure to like, share, and subscribe to notified of our next podcast. Visit our website to see how we can help you with your PR Campaign.Support the showwww.thesilvertelegram.com

Hello and Welcome to Episode 121. Today we are talking to the senior business development manager at Brandpoint, Sonya Davis, on how to leverage sponsored content.Digital marketing success isn't just posting a blog or two, sending out a tweet and waiting for the traffic to pour in. No, digital marketing is a long-term play. One that you invest time in planning and one that will pay off if done right, like building a house on a solid foundation.  Tune into this episode to learn how to leverage sponsored/paid media.  Grab your pen and paper to take some notes...Be sure to like, share, and subscribe to be notified of the next podcast release.  Check out Brandpoint to learn more about paid media.  Support the showwww.thesilvertelegram.com

A scary but looming reality, there is a recession among us with the aftermath of COVID, political tension and a shifting digital economy. During this discussion we'll talk about how brands can keep themselves visible, relevant and profitable during an economic downturn. The marketing activities you typically may do, may not work in this recession and it could be time to try something new. Find out how brands are staying ahead featuring our guest, Mary Elizabeth Elkordy with Elkordy Global Strategies.  You can find out more about their services at:Click Link: Elkordy Global Strategies  Like, share and subscribe for the next episode release.  Visit our website to learn how we can help you with your next PR Campaign.Support the showwww.thesilvertelegram.com

 There are a lot of budget cuts happening in today's landscape, however, understanding the importance of your communications budget is a strategic move. Many businesses fail to realize that waiting to start their PR budget after the recession will cost the business more money.  Ramping up your comms program down the road - you'll end up starting from zero and spending more money in the end. In this podcast we address:How to continue a flow of communicationThe importance of branding and messaging in a recession Ways to keep you ahead of the leadership pack andHow a good communication strategy can net positive for your business in 2023Why cutting marketing during a recession can bite you in the A$$ ! Be sure to like & subcribe for the next episode!  Visit our website to start your PR comms today...  Don't wait til it's too late. Support the showwww.thesilvertelegram.com

The conversation around social equity in technology is consistently growing, but is the landscape changing along with it? What needs to be changed? What conversations need to be had and who needs to be involved? Are you a startup or brand with a social equity initiative? What does that even mean? There are so many questions to answer around this important conversation to secure diversity in the future of technology and remove the barriers that have traditionally kept the industry so unjust.Be sure you listen in on our latest podcast release.  Like & Subscribe to be notified of the next episode.  Visit our website to learn more about our services.Support the showwww.thesilvertelegram.com

Pitching TV is slightly different from the trials and tribulations of online pitching to journalists. Oftentimes when you have a more local angle TV is the way to go, especially if you want to build a regional presence. In this episode I discuss best practices when pitching to broadcast media, who you need to target and how to follow up.Identify which local shows you want to pursueCreate a media alert about your event, activation or newsSend it again about 3-4 days before the event to the newsroomFollow up in the wee hours of the morning by phoneDon't be afraid to call until they tell you no!Be sure to like & subscribe to be notified of our next podcast episode.  Check out our website for more details on how we can help. Support the showwww.thesilvertelegram.com

The digital revolution is not only changing the way we socialize but now moving into the way we operate as a business and communicate with others. In this session, we'll be discussing the next generation of marketing in the metaverse and what people need to consider as we continue on the path to a more digital revolution. What can you absolutely not ignore when it comes to marketing and messaging?Be sure to visit our website for more details! Support the showwww.thesilvertelegram.com

Listen in on our new segment of The Tech Hot List, where we'll reveal which reporters you need to contact depending on what you are pitching and some best practices to go along with it. All of our Tech Hot List episodes will have a complimentary blog on our website: PR BLOG — PR, marketing and content development for Tech, Cannabis, & Hemp (thesilvertelegram.com)This week we are covering “breaking news” reporters! Tune in to learn how you can connect with some of the best news journalists for your next breaking news story. Please remember to like & subscribe for our next episode.Support the showwww.thesilvertelegram.com

What are reporters chattering about in the media? What gets them excited, and what's coming down the pipeline when it comes to the tech industry? Tune in as we ask some of our favorite tech reporters what they are looking at today and heading beyond 2023.  Be sure to like & subscribe for the next episode.  Visit our website for details on how we can help your next PR Campaign.  Support the showwww.thesilvertelegram.com

 Hello and Welcome to the New Year and Episode 113, Best Practices for Managing Events. I'm on my way to CES as we speak and I thought this would just be a good reminder to make sure that you have things, you know, dialed up. When you're going to a trade show. And so some things that people don't consider or think of because maybe it seems trivial or they just forget, I wanted to kind of chat about and create a little checklist for you. When you're heading off to different trade shows this year. I know January is busy for us and then it picks up again in March, and then June.  Here's my personal best practices for managing events.  I want to cover some of the basics. Listen up so you're prepared for the next event with these helpful hacks. Be sure to like & subscribe to be notified of our next podcast release.  Check out our website to see how we can help with your next PR Campaign. Support the showwww.thesilvertelegram.com

We discovered so much during our PR Essentials sessions that will be airing in January about trends, things to watch out for and how PR is shifting in the New Year. It is more important now than ever to keep your brand visible but what does that look like for you and your brand? Here are some major trends we identified going into 2023 that you should consider in your PR strategy.The Metaverse is here and marketing through meta concepts will keep you relevantContent is now and will always be kingAn integrated communications strategy is the best strategy (you need to create multidimensional programs)Social equity remains very important and a driving force in techAI and automation will continue to matureLeveraging a more targeted approach to prospecting will bear the best fruit.Be sure to like & subscribe for our next podcast.  Support the showwww.thesilvertelegram.com

When making budget cuts, PR and marketing have traditionally been the first place to be affected. The thought is that marketing and PR can be done by anyone. The truth is that effective storytelling is not as easy as everyone guesses. If your competitors cut their comms budgets too, who is out there making the noise. This makes the same case as we did in the pandemic, if you're not making noise then you don't exist. In this podcast we discuss 5 effective ways to leverage communications and maximize your budget to stay visible during a downturn.Invest in brand visibilityCreate thematic programsCreate Create Create - Diversify your content typesPlan your content and production in advanceStay authentic and consistent in all your content Be sure to subcribe and like our show.  Wanting more tips & tricks? Check out our website for more details.  Support the showwww.thesilvertelegram.com