An Ask Me Anything for all things podcasting. Bringing together expertise from around the podcasting ecosphere to answer all of your podcasting questions. Hosted by Mathew Passy, The Podcast Consultant, and Tom Kelly of Clean Cut Audio, the pair bring a combined nearly 25 years of podcast productio…
In this episode, CEO Deirdre Tshien of Capsho helps podcasters create compelling show notes, transcripts, and promotional copy in under ten minutes, unlocking the key to monetizing their podcasting efforts in a time-saving and powerful way. "Content dripping is how we use our podcast content to create other assets that not only hook people in and have them join our community, but actually spend a good amount of time with us, coming to know, like, and trust us so that it becomes a no brainer for them to open their wallet up to us when they're ready." - Deirdre Tshien Deirdre Tshien is the CEO and co-founder of Capsho, a platform that helps podcasters create show notes, transcripts, and promotional copy quickly and efficiently. She created the platform out of a need to make her own podcast more successful and has since helped many podcasters maximize their content.Deirdre was a successful business coach, but wanted to find a way to take her podcast to the next level and monetize it. After experimenting with different strategies, she created the concept of content dripping, which she then developed into Capsho, a platform to help podcasters quickly and easily create show notes, transcripts, and promotional copy. Capsho has become a valuable resource for podcasters looking to maximize their reach and monetize their content. After a turbulent launch in June 2022, Capsho has become a successful and trusted platform for podcasts, and Deirdre is now sharing her knowledge and expertise with the community.In this episode, you will learn the following: 1. How Capsho is the fastest way to market and grow a podcast2. How Content Honey Traps can be used to hook and delight potential listeners3. How Capsho has smarts to help save time on editing podcast components.Capsho Website Link: https://www.capsho.com/Grow My Podcast Show Link: https://www.growmypodcastshow.com/Youtube Tutorial: LinkThanks for Listening! Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn
Have you ever considered selling your podcast? In the world of bitcoin, NFT, and the metaverse, we see a new digital asset economy where value is being derived and sold in new ways. In the podcast world, we have witnessed million-dollar deals inked for new podcasts, but as Heather explains today, the ability to sell your podcast, like you would a brand, is just getting started. Topics: · What was the genesis for The Podcast Broker (1:21) · How does one prepare to sell a podcast (2:38) · What kind of back-end business structure is needed (5:00) · Who are the ones selling a podcast in the industry (7:36) · What are the downsides of taking over a podcast (9:42) · Is it the big payday people might wish (13:10) · How does the broker get paid (20:23) · Next steps if you think your podcast is ready (21:58) · What is the landscape look like for advertisers (23:40) Website: http://thepodcastbroker.com/ (The Podcast Broker) Heather Osgood Co-Founder of The Podcast Broker Also Founder of True Native Media Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
How many podcasts have you been a guest for? As we discuss in today's episodes, being a guest on other podcasts is one of the highest returns on investments of time you can have. A lot goes into being a good guest, message, sound quality, and the right type of podcast. It can be overwhelming all by itself, just podcasting add guesting on top of that, but as Mathew helps us see there is a process, it's a lot easier than we think once we get started. But as most things seem really difficult in the beginning once we get started, that first jump is always much shorter than it looks. Topics: · What do we need to know with regards to live streaming a podcast (1:08) · Picking what social platforms you will live stream on (3:05) · How do you give a clear call to action when you are streaming on multiple platforms (5:36) · Understanding your funnel (7:51) · Guesting on other podcasts (11:16) · Exciting results from collaborating with other podcasts (12:27) · Guesting is free advertising that doesn't expire (18:47) · The importance of having a website before you start (20:43) · What to know before pitching yourself to other podcasts (23:14) · Launching a book? What not to do (30:00) · How to pitch to be a guest on a large podcast (34:51) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn) Mentioned in this episode: In Support of Podvoices.help June 2022 Campaign ****The pre-roll you heard is in support of https://www.podvoices.help/. The opinions expressed in this ad are solely the opinions of Mathew Passy and do not necessarily reflect the opinions of co-hosts or guests that may appear on this show. If links mentioned in the ad do not appear in these shownotes, please visit podvoices.help***
When Roe vs Wade was overturned, did you wonder how you could help? "Every podcaster has a voice" is the common language in the industry, but what happens when the voices combine to advocate for change? That is precisely what Arielle did with the recent Roe vs. Wade overturned issue. She posted a call to action on Twitter which exploded into people rallying around the effort and offering to play a consistent host read ad at the beginning of their episodes. It's a simple but powerful way where we collectively can influence a topic. But, as Arielle shares, this is just the beginning, and future causes will be added as the idea expands. Key Topics: · What is the call to action you have asked podcasters to do (3:33) · What were the expectations going into this idea (9:18) · What pushback from the effort has there been since it started (13:05) · How could others jump on board and help support other efforts (16:27) · What does the future look like for Podcast activism (19:06) · If a podcaster wants to support a future endeavor, where is the best place to connect (23:03) https://docs.google.com/document/d/%201JsnhYIIo6dnHSx_XKVM6jQGMPGc81uzs9yBXAQQFtl0/%20edit#heading=h.tynmc0hb14se (Host Read Ads Document) https://docs.google.com/document/d/159pEWaavC5iDpP5FESH4SRUAcgddm_gO2rc-FHk4TY4/edit (Ad Campaign Planning Document) https://www.theverge.com/2022/6/28/23186432/abortion-roe-scotus-howard-stern-my-favorite-murder-podcast (Article on The Verge.com) https://twitter.com/arithisandthat/status/1540360240591319040 (Tweet that started the movement) https://www.podvoices.help/contact (Podvoices Contact Page) Website link: (https://www.podvoices.help/ (https://www.podvoices.help/)) Social Links https://www.linkedin.com/in/arielle-nissenblatt-90348356/ (Community Manager at Squadcast) https://www.earbudspodcastcollective.org/ (Founder of Ear Buds Collective) https://twitter.com/%20%20soundsprofnews (CO-Host of the Sounds Profitable News Podcast) https://www.getrevue.co/%20%20profile/ariellenissenblatt?via=twitter-profile (This and That With Arielle Nissenblatt Newsletter) Mentioned in this episode: In Support of Podvoices.help June 2022 Campaign ****The pre-roll you heard is in support of https://www.podvoices.help/. The opinions expressed in this ad are solely the opinions of Mathew Passy and do not necessarily reflect the opinions of co-hosts or guests that may appear on this show. If links mentioned in the ad do not appear in these shownotes, please visit podvoices.help***
Are you considering launching a B2B podcast? Designing the right podcast is hard enough, but designing a good B2B podcast is a lead of its own. It takes some sales, marketing, and business knowledge to align a funnel that attracts other businesses. On today's show, we tackle some of the basic setup and ideas around what makes a good B2B podcast. · New equipment launch, https://rode.com/en/interfaces-and-mixers/rodecaster-series/rodecaster-pro-ii (Rodcaster II), and Vocaster from https://focusrite.com/en/vocaster (Focusrite) (2:33) · How to make the decision when it's the right time to upgrade to the latest and greatest (6:17) · Making the decision between big tech and little tech tools (9:29) · First steps when creating a B2B podcast (19:11) · What other kind of B2B podcast work (23:19) · Using the podcast to increase brand impression value (32:17) · When you are stuck or overwhelmed in podcasting, how do you get to know what is the right next step (41:05) · A little unknown hack to retire a podcast without paying every month (46:09) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
What is the worst hot mic moment you have had in podcasting? Today Mathew opens up about a trend in the industry with the quality of guests and the worst hot mic moment he has had during a live recording. Even though it's just audio, an interview is still a conversation, and the quality matters. A podcast host knows the work that goes into the podcast each week to produce it, but we often see that guests have never operated a podcast other than showing up. Often these guests come from different industries and bring a lot of bad habits with them. · https://podcasters.apple.com/3513-news-introducing-delegated-delivery (Apple to allow third-party distribution of audio for Apple Subscriptions) (3:12) · How will iOS adoption be impacted by this addiction (6:48) · Any change to the small podcaster (8:42) · What are some of the issues that you are having with unprofessionalism (13:55) · How has the paid guesting service impacted the politeness of guests (22:43) · How ego shows up in podcasting (24:37) · Why does TV seem to be above the issues in podcasting (27:49) · How do you handle a bad guest (30:41) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Ever thought your skills were worth more? If you have, you are not alone, and it happens to almost everyone at some point in our life that creates an inflection point where you make a change. Today on the podcast, we dive into Mathew's story and background and how others in a media-related position could switch to podcasting to leverage those skills in an exciting new way. · https://rephonic.com/blog/are-podcasts-getting-worse?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2022-05-11 (Are Podcasts Getting Worse?) (2:37) · Why a media background is perfect for podcasting (10:18) · What lessons did media teach you that prepared you for podcasting (15:53) · Finding the golden ideas that could be a launching platform to get started (22:42) · What made NPR a big success story for media that other outlets were not able to get as fast (26:15) · What are some of the best examples you have heard from others leaving their career in media (34:12) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Is your podcast about a controversial topic? How do you create a podcast that builds bridges on a complex topic versus tearing it down in a world that wants to cancel everything? A bridge is an integral part of any two sides understanding each other, and podcasting has always been a good bridge for conversations we need to be having. But getting started and navigating the landscape isn't always easy, and even for the best podcasters in this space, it's a skill practiced repeatedly. Listen today on how to get started, what to know, and how to be the change you want to see in the world through podcasting. · https://www.iab.com/news/u-s-podcast-advertising-revenue-hits-1-4-billion-in-2021/ (U.S. Podcast Advertising Revenue Hits $1.4 Billion in 2021) (2:48) · Underestimating the value of your podcast (5:00) · Finding what is the cost per lead for an advertiser (9:49) · Why a Podcast audit can help find advertisers (13:38) · How to avoid the foot in your mouth moments (17:09) · Being the model for what civil conversations can look like (27:47) · Preparing for hard conversations as the interviewer (34:43) · When does it make sense to swear on the podcast (44:56) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
What is that question that you should never ask on a podcast? For the answer, you will need to check out today's episode, but in the meantime, let's talk about what makes a great interview on a podcast. We often don't realize the full power of a great interview as a listener until we are behind the microphone. Like all skills in podcasting, it's a muscle that needs to go to the gym and get stronger. But what are some of those easy tips that we can apply right now without learning the hard way? Is a question Mathew gets often. So these are precisely the questions we dive into today on the show. Topics: · https://www.bloomberg.com/news/articles/2022-05-02/facebook-is-planning-to-leave-the-podcast-business-after-a-year (Facebook exits Podcasts) (1:40) · What does the podcast world want from social media (7:42) · The art of a good interview (11:42) · Managing exhaustion during an interview (13:00) · How to pull out a good story (17:07) · Is asking questions or having a conversation better (25:45) · What does an excellent pre-interview checklist look like (28:21) · How to avoid painful topics with a guest (31:27) · Learning to advocate for yourself as a guest (37:15) · What never to do on a podcast interview (42:31) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Do you have an idea for a local podcast? When people think of podcasting it is often associated with national or even global audiences, but what about local. Local podcasts have seen a surge in recent years with the changes to traditional media and the rise in podcasting as an accepted medium. In today's episode, we focus on what ideas work best, the things that need to be different, and why going small can actually lead you to hit it big. · What is the current atmosphere for local podcasting (4:06) · What is the marketing looking for when it comes to local podcasting (6:55) · How has outside technology influenced the market (11:20) · Taking old ideas and making them new again (16:32) · Designing a local podcast that fits the needs of the community (19:42) · Finding answers locally vs nationally (29:14) · Building a local network (35:46) · Building local sponsorships (43:16) · What is The Podcast Consultant doing locally to promote local podcasts (44:30) · How important is it to niche down with a local podcast (47:16) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Have you ever felt that your podcast feels more like a stale bag of chips? I think every podcaster goes through a stage where they get unsure of what comes next, what do I change, or is this still my passion. Talking into a microphone in an empty room or hosting conversations over the internet, keeping the connection alive to your purpose is key to long-term success. What got you here won't always get you there. Realize where you started this journey doesn't have to be where you stay. We are all climbing a mountain, and as we climb, we might get a better view of the horizon and see a different opportunity; it's ok, as they say, it's about the journey, not the destination. Today on Podcast Me Anything, we deep dive into what you do, how you know when you are there, and what to do about it. · https://podnews.net/update/stop-before-you-break-my-heart (Why do people stop listening to podcasts) (1:45) · https://podnews.net/update/anchor-video-podcasts (Anchor adds Video to podcasts inside Spotify) (1:55) · When does it make sense to use Anchor (5:32) · Does the Riverside.fm integration make it worth switching (9:42) · How to know if your podcast is getting stale (12:16) · Preventing burnout when your podcast is over two years old (16:17) · Figuring out what is real and what's not when it comes to podcasting (23:54) · Making changes when you don't always get feedback when you ask for it (25:41) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Do you have an NPR-style podcast idea? You are not alone, and because podcasts like NPR are well listened to, it can often be where someone's idea starts for a podcast. So we take a deep dive into today's podcast about what it takes to produce one, and I think the answer will surprise you. · Apple launches new analytics and follower count (2:07) · Will Apple ever add a subscriber count like YouTube (6:00) · https://podnews.net/update/a-dollop-of-plagiarism#:~:text=Another%20accusation,team (Copying someone else's content) (10:26) · Getting the format of your podcast right (21:22) · What does it take to do a narrative Podcast (25:32) · Who should not do a narrative Podcast (36:40) · How to know if it's a bad idea (44:58) · Doing a mini-documentary series (49:41) · Is it possible to use a podcast as a course (56:40) · Creating audio subscriptions (60:00) References in today's show https://timesuckpodcast.com/ (https://timesuckpodcast.com/) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
How unique is your podcast? In high school, all we wanted to do was fit, and in podcasting, that can be how we get started, but it's often not the best way to grow a show. Today's show deep dives into how to break some podcasting norms, rethink standard displays, and most importantly, think outside the box. Topics: · Remembering your voice is an asset (1:51) · Headliner launches Eddy (9:14) · Marketing position of new tools (13:17) · Tools Podcasters need (14:14) · Breaking the rules in podcasting (20:24) · Creatively being different (27:11) · Taking a different take on a standard form of media like news (34:35) · What conferences should a podcaster attend to grow the show (41:17)
Have you seen advertising for a Podcast conference before? Several have gained strength in the last ten years and are now gold standards for Podcasting, like Podfest and Podcast Movement. However, knowing when to go can be a tricky question to answer because it is a significant investment for most people that might not be generating revenue from the podcast. Several conferences are planned this year with live events officially back in session, and today we deep dive into how you know when it's the right time. · YouTube makes a big potential move into Podcasting (1:21) · What makes YouTube a great place for podcasts (7:50) · When do I go to a Podcast Conference (12:42) · Learning to access new ways of thinking (23:57) · When do you speak at a Podcast Conference (38:24) Twitter https://twitter.com/MathewPassy/status/1385229113531719684 (thread) Mentioned in the show https://podcastmovement.com/ (Podcast Movement) https://podfestexpo.com/ (Podfest) https://www.indiepodcon.com/ (Indie Pod Con 8) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
How are you curating a fantastic podcast interview experience? Podcast etiquette is something that we often don't worry about initially because of all the things we worry about. But, as you get a few episodes published, it becomes the focus to make sure the listeners get quality content that keeps them coming back. · https://podcasters.apple.com/support/3146-apple-podcasts-charts (Apple Podcasts Charts - Top Shows - Apple Podcasts for) https://podcasters.apple.com/support/3146-apple-podcasts-charts (Creators) (1:31) · https://techcrunch.com/2022/03/22/apple-podcasts-followers-subscription-features/ (Podcasters, get ready to find out how many followers you have on Apple Podcasts) (4:36) · How does this news affect the bots working behind the scenes to elevate a podcast (7:36) · The truth about the New and Noteworthy Apple Chart (8:45) · Podcast etiquette (12:50) · How to create a great interview (13:43) · Starting and stopping in an interview (22:50) · Taking notes during an interview (22:50) · Talking to one person in the room (26:06) · Deciding not to publish an interview (33:08) · Podcast posturing (33:56) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Was it hard to get over the sound of your own voice? Next to launching your podcast is making all the decisions needed to make the perfect intro. And with that we make it the focus of today's deep dive and what we cover it all from how long, who should do the talking, and what makes for the best outro to conclude your podcast. · Amazon Launches AMP live radio broadcast tool (2:46) · Creating the perfect Podcast intro and outro (11:11) · Getting over the sound of your own voice (18:57) · Finding the right balance of pre-show conversation (15:38) · Working with licensed music (28:19) · Is it ok to work with indie music artists (38:04) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Are you collecting tips for your podcast? The podcast industry is filled with many different models for making money; some are built for fame, and others for indie podcasts. Most podcasters get stuck at the big question: where do you start? Topics: · Captivate launches show notes research tools and monetization tools (0:53) · Blubrry changing up its hosting limits for uploads (6:12) · What are some pros and cons to the different subscription models to hosting platforms (11:53) · Choosing the best monetization model (15:00) · How do you decide what is the best model to monetize on (28:32) · Deciding on a private or public podcast (29:27)
In the weeds, between an itch to launch a podcast and actual launching, a podcast can be the one thing that keeps you from ever getting to launch. Tie this together with corporate podcasts, and you might just have doomed your podcast before it gets off the ground. So we dive into this and specific strategies to apply along the way to ensure you get to that all-important launch day. · Twitter to Launch Podcast integration (1:48) · Going from itch to launch with a podcast (6:31) · How long should you spend planning to launch (9:17) · Using a consultant to help get higher management to buy in (11:13) · Things to help get higher management to buy in (13:20) · Leveraging project management methods to launch (20:56) · Leveraging a consultant to make you launch correctly and on time (25:54)
How valuable is your time? As a podcaster, it can be easy to undersell your value when you are just getting started but knowing that value allows you to answer today's deep dive; when to hire an editor. Today's episode is filled with many lessons first-time podcasters or even experienced podcasters experience when going through the process for the first time. For example, we have seen at The Podcast Consultants that when a client values their time, they learn to outsource the things the easy things and focus on growth that will increase engagement of the podcast. · https://podnews.net/update/spotify-spodify-more-like (Spotify purchases Chartable and Podsights) (1:26) · How does technology like Chartable work (5:41) · How to decide who should edit my podcast (9:58) · How to create clarity when selecting a podcast editor (14:26) · Adding the fine print to make sure you are protected in a contract (19:09) · What does it look like breaking up with a podcast editor (21:46) · Is a turnkey Podcast Editor a good idea (26:44) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Are you recording live on YouTube? With new Live streaming companies starting each week, it seems it can be easy to feel your behind and that you need to be keeping up with everyone else. However, shoulding yourself into doing something is never the right solution. So today, Mathew breaks down how to objectively look at this and make a good decision if it is right for you. · https://podnews.net/article/who-indexes-what?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2022-02-11 (How does podcast player search work ) (1:52) · How to name your episodes (6:23) · When is it a good thing to be polarizing (10:38) · Should I be recording live on YouTube (14:41) · How are you showing up as the host (20:32) · Dealing with exhaustion as the host in an interview (24:21) · Hiring services to manage the recording (25:41) · How do you judge show art (27:40) · Should your cover art include a portrait image (30:37) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Join the https://www.facebook.com/groups/podcastmeanything (Podcast Me Anything Facebook Group) Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
How are you measuring success? It's a big question with no one perfect answer, but it is the big question that podcasters struggle with, especially after they get past the launch phase. So today, on the podcast, Mathew opens up where to look, how to read the data, and what decisions you can make from it. We measure growth in downloads for most podcasters, but it is a vanity metric that doesn't give us details of where to grow, how to grow, and where we should be making changes. Topics: Podcast News: https://rephonic.com/tools/podcast-followers?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2022-02-04 (Rephonic) (2:07) Deep Dive: Why are IAB downloads important, How do we measure a show Q and A: Creating trackable links for analytics Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Like many others, the podcasting industry has a lot of terms that at first often don't make sense. Dynamic insertion, also called Dynamic Ad Insertion (DAI), is a topic that is getting a lot of buzz around the industry. For those looking to level up their knowledge and execution, DAI is a term every podcaster needs to know. However, it is just getting started and will only be growing in popularity. Topics: · Podcast News: https://firstory.blog/dynamic-insertion-podcast/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2022-01-17 (Dynamic Insertion: Make Money from Old Podcast Episodes in 2022) (4:29) · Deep Dive: What is Dynamic Insertion (9:26) · Q and A: What do I do with unused ad slots (17:43) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Are you in a love/hate relationship with your podcast hosting provider? At some point, every podcaster looks at this question to answer if a different platform would help them grow the podcast. I think it's one of the hardest questions next to starting and stopping a podcast. It has many sides to it, it has a lot of reasons, but ultimately how do you decide. This is the focus of our deep dive today and we go into the weeds of the tech, the strategy, and the choices for how you decide whom to switch to. Topics: · Podcast News: https://www.youtube.com/watch?v=F3BABlaJYE0 (Captivate Launches Dynamic Show Notes) · Deep Dive: When do you switch hosting platforms · Q and A: How should I analyze my stats? Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Do you understand how your listeners listen? So often, we as podcasters get hyper-focused on growth, guests, content, a production that we overlook the obvious, like your listeners' habits. Today Mathew and I flip the script a little bit and tackle some big questions related to going big and when to go small with your production. Topics: · Podcast News: https://podnews.net/update/facebook-muting-music (Facebook hits the mute button on copyrighted music) (1:42) · Deep Dive: How We Listen (15:30) · Q and A: When should I join a network (25:51) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
What are you using to record your podcast? It's a loaded question with a lot of best practices already out there, but how do you know what you don't know? Another loaded question can have many rabbit holes that we could go into. Today we tackle this question of getting to know what you need to know and when to level up your process. Topics: · Podcast News: https://www.newsroom.spotify.com/2022-01-06/spotify-introduces-call-to-action-cards-for-podcast-ads/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2022-01-07 (Spotify Launches Interactive Advertising) · Deep Dive + Q an A: How to Record Remotely Like a Pro Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Do you have your plan ready for the upcoming holidays and your podcast? It can be one of those decisions where it seems like there is no perfect solution, but as Mathew helps us understand in today's episode, there is a right way, and it's easier than you think. Podcast News https://newsroom.spotify.com/2021-12-16/show-your-favorite-podcasters-you-love-them-with-spotifys-new-star-ratings-for-podcasts/ (Spotify adds ratings to its podcast mobile player) Deep Dive How to plan for the holidays Q and A When do we need to add transcripts Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Does your podcast description need an update? Podcast descriptions are your Times Square equivalent advertising opportunity to gain subscribers, as you hear in today's episode. The return on investment from the few extra 400 words can make a big difference. The elements for what makes a good description are simple, but as Mathew talks about in this episode, they are often missed, resulting in a disaster. Topics: · Podcast News: Apple Podcast App getting positive reviews by accident · Deep Dive: Podcast Description Audit · Q and A: Fixing static on your microphone Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Did you have the idea for a podcast but quickly realized it would be too hard because of regulations? Regulations in an industry like healthcare and finance offer a challenge for podcasting, but as we dive into this episode, the solution is easier than you think. And we take a look at the exciting announcement out of Captivate.fm with a new dynamic advertising insertion tool that is a game-changer for any indie podcast. Topics: · Podcast News: Captivate Releases AMIE (Audio Mastering and Integration Engine) · Deep Dive: How to Podcast in a Regulated Industry · Q and A: How to decide if an entertainment podcast is the right format? Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Are you thinking about launching a podcast but worried that it's a crowded niche? In today's episode, we dive into the rebuttal that you should not launch a podcast; there are too many already. Good podcast ideas are born every day and die every day because of how people perceive the idea, or maybe they talk themselves out of it. As we focus on this podcast, getting the value proposition right is the key to knowing if it will fly and if it will be something that people like and share to grow. Podcast News: Handling new headlines from major podcast players Deep Dive: Knowing if your podcast will fly Q and A: Test your website for friendliness and usability Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Today we dive into the state of the podcast listener experience from where people are listening to podcasts. We hear a lot about Spotify making a big play in podcasting, but how well the efforts have been working. It's a good thing there are tools these days to measure this, and recent news suggests the big bet is paying off. As a podcaster, how you deliver the podcast, share, and curate your website can make a big difference to how easy it is for the customer to listen to the podcast. Here are the big-ticket items that are often overlooked that Mathew consults on. Topics: Podcast News https://podnews.net/about/ranker (Spotify to overtake Apple Podcasts as #1 player) Deep Dive How to make the listener experience better? Q and A What keeps you podcasting? Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984%22%20%5Ct%20%22_blank ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8=%22%20%5Ct%20%22_blank ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS%22%20%5Ct%20%22_blank ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy%22%20%5Ct%20%22_blank ( Facebook) |https://twitter.com/MathewPassy%22%20%5Ct%20%22_blank ( Twitter) |https://www.instagram.com/mathewpassy/%22%20%5Ct%20%22_blank ( Instagram) |https://www.linkedin.com/in/mathewpassy/%22%20%5Ct%20%22_blank ( LinkedIn)
Are you podcasting to an empty room? For most podcasters, it not empty, but we always wish it was more. A common phrase you hear from podcasters is, “I am creating great content, but I am not reaching enough people fast enough.” It is not a new problem, and it will not be solved overnight, but as we discuss in today's episode, it has already been solved. A standard gap in business is we assume the problems we face are unique to our industry, but in reality, another industry most likely has already solved it. This is where Refer-O-Matic steps in to bring the oldie, but goodie, referrals. It is one of the fastest ways to build trust within a business, create creditability, and reach your goals. Key Topics: What led to the creation of Glow.fm, and how did that flow into starting Refer-O-Matic (2:39) What became the answer to help podcasters grow their podcast (4:50) When a podcast signs up, what are the steps to get up and running (6:33) How does Refer-O-Matic solve tracking who subscribed to the podcast from a referral (8:32) What have been some of the best rewards to entice listeners to refer the podcast to friends (10:02) What does the future look like for paid subscription-based podcast (12:02) Local Podcasts and what makes it such a unique are to work in (14:15) Website link: ReferOmatic.fm | Glow.fm Social Links LinkedIn: https://www.linkedin.com/company/glowfm/ Twitter: https://twitter.com/GlowDotFM Twitter: https://twitter.com/amiravalliani Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
**This episode is supported by podcast website page builder, Podpage. Head on over to https://www.podcastmeanything.com/podpage (podpage.com) and use the promo code PMA to get one free month of this easy-to-use and dynamic podcast website in minutes. ** Does your branded podcast sound more like a commercial than a podcast? If you answered yes, this episode is for you because we talk with Fatima Zaidi, whose the CEO and Co-founder of Quill. Quill runs a freelance marketplace to connect brands with trusted podcast professionals located in North America. They offer in-house consulting and podcast management, but they always know the right freelancer to get the job done if they are not the right fit. Fatima says that every brand should have a podcast, but not every podcast should be a brand. A podcast should be where the brand's story reveals a deeper understanding of its name. There is nothing like podcasting for a brand to build upon the trust and loyalty they already have with their customers. Key Topics: · How did Quill get started (1:40) · How are freelancers compensated, and how is it different than UpWork or Fiver (3:46) · What benefits are there for the freelance professionals who join the Marketplace (5:35) · What are the trends and future of podcast (7:13) · What are the most successful branded podcast from large corporations (9:07) · What are the most in-demand podcast services, and what are the new skills freelancers should start to have (11:35) · What are some of the most effective marketing strategies you see working today in podcasting (13:56) · How does a freelancer sign up within the Marketplace (17:04) · What is the Listen In Podcasting Conference (17:56) Website link: https://www.quillit.io/ (https://www.quillit.io/) Listen In Conference: https://www.quillit.io/conference Social Links · LinkedIn: https://www.linkedin.com/company/12998745/ (https://www.linkedin.com/company/12998745/) · Twitter: https://twitter.com/inc_quill (https://twitter.com/inc_quill) · Facebook: https://www.facebook.com/quill.inc/ · Instagram: https://instagram.com/quill.inc Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
**This episode is supported by podcast website page builder, Podpage. Head on over to https://www.podcastmeanything.com/podpage (podpage.com) and use the promo code PMA to get an easy-to-use and dynamic podcast website in minutes. ** Are you a podcaster that suffers from shiny object syndrome? One of those shiny objects almost every podcast chases at some point is advertising. It's the default place most people look to when trying to monetize a podcast, but as many podcasters find out, it can be more challenging than it seems. We see so many big names in the podcast space using advertising to generate revenue, and we ask why not me. Step in from stage left, podcast advertising expert Heather Osgood who brings an in-depth but straightforward understanding of what it means to be an influencer and begin to wield that influence to your loyal fan base through advertising. Key Topics: · State of podcast advertising in a non-covid world (0:55) · What brands are dominating the podcast advertising space (2:07) · What does podcast advertising offer that other mediums do not (3:49) · Has podcast advertising normalized in a living with COVID-19 world (6:10) · How did political advertising impact podcasting (8:32) · How do coach a podcaster to be effective influencers (11:50) · What does a podcaster new to advertising need to think about before jumping in (14:25) · What is the future of podcast advertising (18:03) Reference: https://www.magellan.ai/blog-posts/how-have-the-presidential-candidates-used-podcast-advertising-in-the-election (Magellan AI Blog: How have the presidential candidates used podcast advertising in the election) Website link: https://truenativemedia.com/ (https://truenativemedia.com/) Social Links · LinkedIn: https://linkedin.com/in/podcastadvertising (https://linkedin.com/in/podcastadvertising) · Twitter: https://twitter.com/truenativemedia (https://twitter.com/truenativemedia) · Facebook: https://www.facebook.com/truenativemedia/ (https://www.facebook.com/truenativemedia/) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
**This episode is supported by podcast website page builder, Podpage. Head on over to https://www.podcastmeanything.com/podpage (podpage.com) and use the promo code PMA to get an easy-to-use and dynamic podcast website in minutes. ** Is your podcast stuck in 2nd gear? It happens to pretty much every podcaster at some point, you launched, you stayed consistent, you provided value, but the downloads have hit the false ceiling we can sometimes feel exist as a podcaster. This interview will do two big things for you; it will remind you that you are not alone, and two, you just need to know the right people to help overcome the problem with what is probably a mix of solutions, not just a one-shot remedy. Charles lays out how he has positioned https://www.podcastgrowthsummit.co/podcast-growth-summit-2020?affiliate_id=2789456 (Podcast Growth Summit) to deep dive on the topic of being stuck and not growing and providing the tools and resources to go from stuck to the wind in your hair. Key Topics: · Why a virtual podcasting space now (00.44) · What is the biggest struggle podcasters face today (3:30) · Finding the next big podcast niche (6:36) · Is it ok to stop and pivot a podcast (8:37) · What is the best way to connect to your audience (10:34) · What has been the biggest challenge of doing a virtual event (11:52) · Why is the Podcast Growth Summit the place to be (15:26) Website link: https://devchat.tv/ (https://devchat.tv/) Sign up for the Podcast Growth Summit (affiliate link) https://www.podcastgrowthsummit.co/podcast-growth-summit-2020?affiliate_id=2789456 (https://www.podcastgrowthsummit.co/podcast-growth-summit-2020?affiliate_id=2789456) https://podcastplaybook.co/ Social Links · Twitter: https://twitter.com/cmaxw Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
**This episode is supported by podcast website page builder, Podpage. Head on over to https://www.podcastmeanything.com/podpage (podpage.com) and use the promo code PMA to get an easy-to-use and dynamic podcast webite in minutes. ** Are you a podcaster looking to add advertisements into your podcast, but just thinking about the editing makes your head hurt? Advertisements is the first idea that most new podcasters hear about when it comes to ways to monetize the work you do each week. But, behind the idea is a lot of unknowns that most podcasters simple give up before even thinking about trying it for the sure amount of work involved. Welcome AdBarker! AdBarker is that tool that dynamically adds your promotions and does it seamlessly into your episode without doing a hard edit for each episode. This episode will open you up to the potential revenue you could be leaving on the table by not running advertisments. Be sure you go back and listen to our https://www.podcastmeanything.com/sounds-profitable-with-bryan-barletta/ (episode) with Bryan Barletta from Sounds Protifable. Key Topics: · Why a computer scientist would tackle a big problem like dynamic advertising (0:36) · How does AdBarker get round having to switch hosting platforms (2:18) · Does AdBarker change how my stats are being tracked (3:24) · Are the stats on AdBarker IAB (International Advertising Board) complaint (4:26) · How does the nuts and bolts of the system work to dynamically insert advertisements (5:53) · How do the all important mid-roll drop-ins work on AdBarker (6:56) · How does the pricing work (7:52) · What surprised you about the podcasting space being an outsider at first (8:53) Website link: https://adbarker.com (https://adbarker.com) Social Links · LinkedIn: https://www.linkedin.com/in/knagode/ (https://www.linkedin.com/in/knagode/) · Twitter: https://twitter.com/knagode (https://twitter.com/knagode) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Finding the right beat, at the right price, and knowing you are getting the right deal is something every new podcaster goes through. It is one of the first significant issues many people launching a podcast have to go through, and its usually in the dark. Most podcasters are not familiar with the music licensing industry and get an education on it very quickly to make sure they set up the show for success. Today on the podcast, we are talking with the co-founders of Songs For Podcasting who are bringing a flashlight to the process and helping podcasters find the right beat, at the right price, and making sure they are protected. Our conversation goes into the weeds of this issue and what podcasters need to know before picking that first beat. Key Topics: · What is Songs For Podcasters and why did it open its doors (0:34) · Why is music licensing with podcasting so unique in the industry (1:42) · Why is it essential that podcasters don't just pirate mainstream music for a podcast (4:15) · What new record labels are getting on board with providing music for podcasting (5:47) · Will, we ever see mainstream musicians make music available for use on podcasts (7:03) · How can you avoid getting hit with copyright infringement (9:49) · What does a podcaster need to know about royalties as a podcast grows (11:40) · How do you make sure your media license grows with your podcast (12:44) · Is it required to update your old music licenses as your podcast grows (16:00) · What do podcasters need to know before they start searching on Songs For Podcasters (18:40) · Is it better for the production company to own the copyright or the podcast host (19:57)) Website link: https://songsforpodcasters.com/SFPHomePage (https://songsforpodcasters.com/SFPHomePage) Social Links SyncFloor (Parent company to Songs For Podcasters) · Twitter: https://twitter.com/SyncFloor (https://twitter.com/SyncFloor) · Facebook: https://www.facebook.com/SyncFloor/ (https://www.facebook.com/SyncFloor/) · LinkedIn: https://www.linkedin.com/company/syncfloor/ (https://www.linkedin.com/company/syncfloor/) Cestjon McFarland: · LinkedIn: https://www.linkedin.com/in/cestjon-mcfarland-027a805/ (https://www.linkedin.com/in/cestjon-mcfarland-027a805/) · Twitter: https://twitter.com/cestjon (https://twitter.com/cestjon) · Instagram: https://www.instagram.com/cestjon/ (https://www.instagram.com/cestjon/) Kirt Debique · LinkedIn: https://www.linkedin.com/in/kirtdebique/ (https://www.linkedin.com/in/kirtdebique/) · Twitter: https://twitter.com/katewayo?lang=en (https://twitter.com/katewayo?lang=en) · Instagram: https://www.instagram.com/katewayo/ Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
"There has never been a better time" – Chris Hines This quote is an excellent summary of what this episode hits home when it comes to podcasting. The medium is still young; it's still growing, and every brand should have a podcast. There are many reasons podcasts fail to launch, and the biggest one is typically, "my niche is to busy." In today's episode, Chris highlights why that excuse is just an excuse and why every brand needs a podcast to build stronger customer intimacy and nurture the current sales funnel. Key Topics: · How did Chris get started in podcasting (0:48) · At what point did Chris learn the power of podcasting (2:06) · What were some of the early lessons after starting his business (3:07) · What is the big picture idea that Chris is building up to (4:41) · What is the secret to getting your podcast discovered (7:00) · Creating hyper customized content from your podcast (8:53) · When does the advertising model work in podcasting (9:45) · What does the medium of podcasting look like in the future (10:29) · Should you always be the first in the market for something (12:04) · New tools to help streamline the podcasters workflow (13:10)s Website link: https://www.elitepodcastmarketing.agency/ (https://www.elitepodcastmarketing.agency/) Join The Waitlist: https://podcastingisbranding.guru/toolkitwaitlist (Podcast Creator Bundle) Podcast Links: · Apple: https://podcasts.apple.com/us/podcast/podcasting-is-branding/id1532671572 · Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9ra1BQMUZhXw== · Spotify: https://open.spotify.com/show/5qJlvXTSU9T7YMPEuEthnW?si=05Rn9S1kQC2uh4wFfA2A5g Social Links · LinkedIn: https://www.linkedin.com/in/thecoachchris/ · Twitter: https://twitter.com/thecoachchris_ · Instagram: https://www.instagram.com/thecoachchris_/ (https://www.instagram.com/thecoachchris_/) https://www.instagram.com/elitepodcastagency/ (https://www.instagram.com/elitepodcastagency/) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Is your podcast search (SEO) friendly? This is the big question we talk about on today's episode of Podcast Me Anything (PMA), where we are talking with one of the founders and CEO Pete Birsinger of Podscribe. With over 500,000 podcasts in the English language, discoverability is a real issue that many podcasters face. This is the issue that Pete set out to solve with the creation of Podscribe. Podscribe is a transcription service designed from the ground up to serve podcasts. If you know your podcast needs to be more search-friendly in the coming years, this is an episode you won't want to miss, and just for listening to the show Pete has a fantastic offer at the end just for the PMA audience. Key Topics: · What is Podcribe and how did it get started (0:47) · What was the big issue you Podscribe was trying to solve when launching (1:06) · What makes Podcribe uniquely positioned to serve the podcasting community vs. other transcription services (5:31) · How does the Podscribe player track downloads (9:51) · Having a https://podscribe.ai/full-search-embed/ (single search point) for all transcribed text of a podcast (10:53) · How do you add the new search widget to your website (13:00) · What new features are in the works that we can expect in the future (14:27) · Free Offer from Podscribe (16:00) Website link: https://podscribe.ai/ (https://podscribe.ai/) Email for FREE offer (Tell them PMA Sent YOu) : transcriptions@podscribe.ai Check out an example from Podcast Me Anything - https://app.podscribe.ai/episode/48640468 (https://app.podscribe.ai/episode/48640468) Social Links LinkedIn: https://www.linkedin.com/in/peter-birsinger/ Twitter: https://twitter.com/PodscribeAi (https://twitter.com/PodscribeAi) Twitter: https://twitter.com/peterbirsinger Email: pete@podscribe.ai Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Podcast hosts are loved because the trust and relationship they build with their audience through this show. On this episode of Podcast Me Anything, we chat with Rob Walch, Vice President of Podcaster Relations at Libsyn, to discuss the hidden tech that is tracking podcast listeners and why that should be a concern for content creators. In the online marketing world GDPR is something that any company running an online business needs to knows about. And one of the key features of that system is the ability for the end user to opt-in. Because that opportunity doesn't exist within the podcasting space, many companies providing attribution and other tracking services are running afoul of these privacy rules. With Overcast's new privacy tool, users are going to learn quickly what data shows are willing to collect through these tools, and he is concerned about the reckoning that will follow. Listen to today's show and find the limitations for podcasters to enforce GDPR and CCPA rules, and why Rob is concerned for the entire space. And don't forget to read this post which outlines in further detail why https://podcast411.libsyn.com/privacy-does-really-matter-in-podcasting (Rob believes privacy really does matter) for podcast consumers. Key Topics: What are the biggest concerns with privacy in the podcast space (1:01) What solutions are available on the market to provide opt-in tracking (2:17) Does the argument IP addresses are trackable hold water (4:49) What does tracking do for the harm of the industry long term (5:13) What is behind the new Overcast tracking feature (9:30) Will Apple be making any changes to podcasting in the future (14:35) Guest's Podcast Links: The Feed: http://thefeed.libsyn.com/?utm_source=podnews.net&utm_medium=web&utm_campaign=podcast-page (http://thefeed.libsyn.com) Today in iOS: http://www.todayinios.com/?utm_source=podnews.net&utm_medium=web&utm_campaign=podcast-page (http://www.todayinios.com) Guest's Social Links LinkedIn: https://www.linkedin.com/in/podcast411/ (https://www.linkedin.com/in/podcast411/) Twitter: https://twitter.com/podcast411 (https://twitter.com/podcast411) Facebook: https://www.facebook.com/podcast411 (https://www.facebook.com/podcast411) Instagram: https://www.instagram.com/robwalch (https://www.instagram.com/robwalch) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
We all start somewhere and today's guest Ronsely opens up right out of the gate with an important lesson about life and podcasting. We all have an origin story and it often starts in the place we would least expect and doing things we didn't plan on doing. Ronsley is no different and his story speaks to how life is always happening for us, not to us will inspire you to get going and keep going on your journey. In this episode we learn that even while you are at the top of being a podcaster, the fundamentals still matter and the advice for any podcaster is timeless. Audio content creation is just getting started, but the way Ronsley sees it, he couldn't be more excited for what is to come. Key Topics: Where did it all start for Ronsley in podcasting (1:07) What is the direction We Are Podcasts is heading towards in a post COVID-19 world (5:32) How do you go about figuring out if this person has what it takes to make it (8:32) What character trait of the host predicts the quality of a podcast (9:53) How do you turn an engaged listener or fan into an advocate for the show (12:52) What is the best way to create a relationship but also produce revenue (12:28) What are the long-term trends in podcasting (21:30) Which Avenger does Ronsely see himself as (26:58) Website link: https://mustamplify.com/ (https://mustamplify.com/) https://wearepodcast.com/ (https://wearepodcast.com/) https://mustamplify.com/the-amplify-book/ (https://mustamplify.com/the-amplify-book/) http://shouldistartapodcast.com/ (http://shouldistartapodcast.com/) http://psychologyofentrepreneurship.com/ (http://psychologyofentrepreneurship.com/) https://mustamplify.com/category/podcasts/should-i-start-a-podcast/ (https://mustamplify.com/category/podcasts/should-i-start-a-podcast/) Podcast Links: Apple: https://podcasts.apple.com/au/podcast/must-amplify-podcasts/id1205117625?ls=1&mt=2#episodeGuid=https%3A%2F%2Fmustamplify.com%2F%3Fp%3D6931 (https://podcasts.apple.com/au/podcast/must-amplify-podcasts/id1205117625?ls=1&mt=2#episodeGuid=https%3A%2F%2Fmustamplify.com%2F%3Fp%3D6931) Google: https://podcasts.google.com/feed/aHR0cHM6Ly9tdXN0YW1wbGlmeS5jb20vY2F0ZWdvcnkvcG9kY2FzdHMvc2hvdWxkLWktc3RhcnQtYS1wb2RjYXN0L2ZlZWQv?sa=X&ved=0CAQQ27cFahcKEwj4if7HmNzrAhUAAAAAHQAAAAAQBA (https://podcasts.google.com/feed/aHR0cHM6Ly9tdXN0YW1wbGlmeS5jb20vY2F0ZWdvcnkvcG9kY2FzdHMvc2hvdWxkLWktc3RhcnQtYS1wb2RjYXN0L2ZlZWQv?sa=X&ved=0CAQQ27cFahcKEwj4if7HmNzrAhUAAAAAHQAAAAAQBA) Spotify: https://open.spotify.com/show/5sGBqsVwNlS5x7u9ryV1dl?si=jHO2T3WWT0uksmUVbzTAzw (https://open.spotify.com/show/5sGBqsVwNlS5x7u9ryV1dl?si=jHO2T3WWT0uksmUVbzTAzw) Social Links LinkedIn: https://www.linkedin.com/in/ronsley/ (https://www.linkedin.com/in/ronsley/) Twitter: https://twitter.com/ronsley (https://twitter.com/ronsley) Facebook: https://www.facebook.com/ronsley (https://www.facebook.com/ronsley) Instagram: https://www.instagram.com/ronsleyvaz/ (https://www.instagram.com/ronsleyvaz/) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
On Sunday, September, 27th at 7pm EST, you can watch the first ever https://blackpodawards.com/ (Black Podcasting Awards), a celebration of the ownership and creation of content for the Black experience in the world of podcasting. Through a curated list of categories, it aims to elevate Black voices within the podcasting network that may not receive the recognition they deserve. In a marketplace that often overlooks Black podcasters' unique voices and candor, the Black Podcasting Award is here to bridge the gap. The mission is to amplify our own, celebrate those who have paved the way and provide a foundation for the up and coming voices in the Black podcasting arena. https://twitter.com/brokeymcpoverty/status/1228742664910061569 (This tweet by Tracy Clinton) is the force behind the Black Podcasting Awards. The tweet got many comments, retweets, and replies, but no one took the first step to make the dream a reality. Georgia liked the idea, and she took it up and gave the idea life. Come September 27, 2020; we will have the first Black Podcasting Award. In this episode of Podcast Me Anything, we have https://gsdwithgeorgie.com/ (Georgie Anne Getton Mckoy) joining us. Georgie will help us understand the Black Podcasting Awards. Georgie is the Executive Director of the Black Podcasting Awards and the executive strategist at https://gsdsolutions.xyz/ (GSD Solutions). We Discuss... 00:57 What inspired Georgie to start the Black Podcast Award? 02:18 Who should be signing up to be a nominee or as a participant to judge podcasters? 04:49 What has led to the immense growth of black podcasts? 10:37 What is in https://www.kickstarter.com/projects/bpa2020/introducing-black-podcasting-awards-bpa?ref=project_tweet (the Kickstarter), and how can we support it? 12:41 Big names that we should be excited about the Black Podcast Award? 14:59 Georgie's podcast- Doing the Most Follow the Black Podcasting Awards Website - https://blackpodawards.com/ (https://blackpodawards.com/) Kickstarter - https://www.kickstarter.com/projects/bpa2020/introducing-black-podcasting-awards-bpa?ref=project_tweet (https://www.kickstarter.com/projects/bpa2020/introducing-black-podcasting-awards-bpa?ref=project_tweet) Twitter - https://twitter.com/blackpodawards (https://twitter.com/blackpodawards) Facebook - https://facebook.com/blackpodawards (https://facebook.com/blackpodawards) Instagram - https://instagram.com/blackpodawards (https://instagram.com/blackpodawards) Connect with Georgie Anne Getton Mckoy: Execution Strategist at https://gsdsolutions.xyz/ (https://gsdsolutions.xyz/) Personal site: https://gsdwithgeorgie.com/ (https://gsdwithgeorgie.com/) Her Podcast - Doing the Most: Misadventures of Entrepreneurship - https://podcasts.apple.com/us/podcast/doing-the-most/id1449643096?mt=2 (https://podcasts.apple.com/us/podcast/doing-the-most/id1449643096?mt=2) Book - The Art of Getting Sh*t Done https://gsdwithgeorgie.com/books/ (https://gsdwithgeorgie.com/books/) Twitter - https://twitter.com/gsdwithgeorgie (https://twitter.com/gsdwithgeorgie) Fb - https://facebook.com/gsdwithgeorgie (https://facebook.com/gsdwithgeorgie) Instagram - https://instagram.com/gsdwithgeorgie (https://instagram.com/gsdwithgeorgie) LinkedIn - https://linkedin.com/in/gsdwithgeorgie (https://linkedin.com/in/gsdwithgeorgie)
How many times as editors do you hear from a client, “I just want to record”? As podcast editors we have the unique job to take something that is rough around the edges and make people sound better and elevate their brands. But let's face it, creating a business as an editor has its high and lows and many lessons to learn. Like most things in life other people have gone before you and you just need the right friend to help point you in the right direction. This idea of community support and creating an environment where editors learn and support each other in their own business is what Steve Stewart has created. He has been helping podcasters sound great since 2016 and now leads the largest community of editors along with the https://podcasteditorsconference.com/ (Podcast Editors Conference). This episode goes right to the core of what makes an effective podcast editor, the tips and mindset one needs to make it, and where is the podcast editor world headed to. Key Topics: · Why did he create a community of podcast editors (1:18) · What are some lessons he has learned from other editors (2:25) · Deep dive into what the Podcast Editors Conference is all about (3:37) · What is https://www.podcasteditoracademy.com/ (Podcast Editors Academy) (5:36) · Is it possible to really make editing podcasts a business (7:35) · How does one go about hiring a podcast editor (9:07) · What is the biggest mistake people make when trying to hire an editor (11:16) · What are the biggest mistake editors make trying to get into the business (12:33) · Why is video editing the next big thing for editors (14:58) o Riversource Link Website link: PEC Facebook Group: https://www.facebook.com/groups/podcasteditors/ (https://www.facebook.com/groups/podcasteditors/) Podcast Editors' Academy: https://www.podcasteditoracademy.com/ (https://www.podcasteditoracademy.com/) Steve Stewart's Site: https://stevestewart.me/ (https://stevestewart.me/) Social Links: Twitter: http://twitter.com/stevestewartme (http://twitter.com/stevestewartme) Facebook: https://www.facebook.com/SteveStewartPodcastProductions/ (https://www.facebook.com/SteveStewartPodcastProductions/) LinkedIn: https://www.podcasteditoracademy.com/ (https://www.linkedin.com/in/stevecstewart) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
We are targeted by advertising every day as a consumer, but within podcasting targeting to specific end users is still difficult using the current landscape. In this episode we talk about how geolocation needs to evolve and where is it currently possible to target listeners already. It as a fascinating conversation on some technology that most people might be aware of but not really understand how it works, Bryan is starting a partnership with https://podnews.net/ (PodNews) to bring more information to podcasters about how to use advertising within their business effectively in a feature called https://adtech.podnews.net/ (Sounds Profitable). Bryan recent published an article on https://medium.com/@bryanbarletta/geolocation-misses-the-mark-in-podcast-targeting-19e9f541ff12 (Medium.com) on how geolocation works and how it currently has a 50/50 change of getting it right when testing on a cell phone. Key Topics: What about Sounds Profitable got him really excited to launch it (0:51) Is the Podcast world privacy complaint when it comes to the ever-changing landscape of end user privacy (4:26) Why geolocation technology isn't yet useful for podcasters (9:11) Is it really possible to target a podcast advertisement to a specific geolocation (8:14) Why other forms of online media don't see such a targeting issues as seen in podcasting (14:07) Where is the future of podcast advertising going as Spotify seeks more exclusive podcast to join its network (16:19) Website link: http://soundsprofitable.com/ Social Links: Medium: https://medium.com/@bryanbarletta (https://medium.com/@bryanbarletta) LinkedIn: https://www.linkedin.com/in/bryanbarletta/ (https://www.linkedin.com/in/bryanbarletta/) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Alex Sanfilippo, founder of Podmatch.com joins us today to talk about the art of being a guest and finding a guest for your show. Alex also gives us an overview of his show, Creating a Brand Podcast. And he talks about his new website, Podmatch.com, a platform that matches podcast guests and hosts together to produce high quality interviews. Sign up for Podmatch (Affiliate link) - https://podmatch.com/?ref=1598036727632x681361892469069400 (https://podmatch.com/?ref=1598036727632x681361892469069400) Find Alex's 6 Steps for Finding Your Next Ideal Podcast Guest Without Wasting Time https://creatingabrand.com/wp-content/uploads/2020/08/6-Steps-for-Finding-Your-Next-Ideal-Podcast-Guest-Without-Wasting-Time-PDF-2.pdf (here) Check out Alex's Podcast - https://creatingabrand.com/portfolio/creating-a-brand-with-podcast-host-entrepreneur-alex-sanfilippo/ (Creating a Brand Podcast)
Dave Zohrob, Co-founder and CEO of Chartable is back with me today to talk about a new feature called Smart Promos. Smart Promos is a tool that traces listeners who hear an ad for your podcast and then download your podcast. This is the first time we've been able to measure the impact of podcast to podcast promotion. Chartable helps publishers understand and grow their audience and help advertisers figure out if the ads they're buying are actually working. We talk about how Chartable works, how they protect the privacy of listeners, and some of the cool features they offer. Sign up for Chartable https://chartable.com/ (here).
CEO and Co-founder of Supercast.com, Jason Sew Hoy, joins me today on Podcast Me Anything. Supercast is a beautiful platform for creating paid membership access to your podcast, making monetization simple. Jason got involved in the podcast realm when he was helping build out subscription podcasting for a couple of podcasters. A freemium model where only about 2-7% of your audience pays for more of your content. He then realized most podcasters don't realize they could be sitting on a gold mine. And so, http://www.supercast.com (Supercast.com) was born. Jason explains exactly how it works as well as different options members can utilize. He also shares some new cool features for podcasters to help them improve engagement with their listeners. Don't forget to keep an eye out for Supercast's Podcast launching soon. Resources in this episode: https://www.supercast.com/ (https://www.supercast.com/) Sign up for Supercast's Paid to Podcast Competition https://www.supercast.com/paid-to-podcast-2020 (here)
As the Podfest Virtual Global Summit officially opens, we were joined live by the organizer, Chris Krimitsos, to talk about this historic event, reaching for a Guinness World Record, and how there's still time for you to tap into the myriad of incredible speakers and sessions being offered. Grab your https://www.eventbrite.com/e/podfest-global-summit-tickets-111691753040?aff=Podfest&afu=241524764908 (ticket here). And be sure to check out my session on Friday at 11:30am EST on Monetizing Beyond Ads!
I am talking with Sam Rivera today from https://podsights.com/ (podsights.com). Podsights is a marketing attribution platform for podcast advertising. They help marketers understand the effects of buying advertising on podcasts. They can help you figure out how many leads you get from advertising on a podcast, how many listeners visited your site as a result of the ad, and of the podcasts you advertised on, which drove the most purchases. We also discuss how Podsights collects this data and how they use it.
Jamie Perkins joins me today from https://pod.fan/ (Pod.fan). Pod.fan supports podcasters by allowing listeners to subscribe, support, share and engage with your show. Jamie and I go over how it works and how you can use it to monetize your podcast. You can check out other Pod.Fan pages I've made for this show and others · https://pod.fan/jersey-jobs-biz (https://pod.fan/jersey-jobs-biz) · https://pod.fan/causepods (https://pod.fan/causepods) · https://pod.fan/podcast-me-anything (https://pod.fan/podcast-me-anything)
This week we are chatting with James Potter, founder of https://ratethispodcast.com/?via=mathew (RateThisPodcast.com). The idea behind this platform is very simple, to make it easier for you to get your listeners to leave you a rating and review for your podcast. James reviews why he started the platform, the benefits of ratings/reviews for podcasts, and what the flow is like. You can try it out above with your own show or give a rating to my other podcast, https://ratethispodcast.com/causepods (Causepods)
I'm chatting with Deborah Pardes today, Senior Story Officer of Swell, a brand-new app created to help you share your voice and spark conversations. Deborah explains the evolution of Swell and how you can start your own conversations by creating “swells”, allowing you to connect with your listeners through the power of voice. Check them out at https://swell.life/ (https://swell.life/) You can find info on their upcoming Swellcast widget here: https://swell.life/widget (https://swell.life/widget)