Podcasts about in tina

Kelly Roberts has inspired other runners by sharing her running journey online since long before the word “influencer” entered the popular lexicon. In  Tina's final interview before “Running for Real” goes on hiatus, she and Kelly reflect on their journeys as trailblazers in social media. While Kelly is Tina's final guest (at least for a while), she does have one more episode coming up to share some exciting news, so be sure to listen next week! For complete show notes and links, visit our website at runningforreal.com/episode438.   Thank you to AG1 for sponsoring this episode.  AG1 is a research-backed Daily Health Drink that combines a multivitamin, probiotic, and blend of superfoods into one scoop that supports the microbiome, immune defense, and metabolism with 75 vitamins, minerals, and whole food sourced ingredients. You'd be hard pressed to find a more comprehensive powder/supplement on the market.  They're offering new subscribers a FREE $76 gift when you sign up. You'll get a Welcome Kit, a bottle of D3K2 AND 5 free travel packs in your first box. So make sure to check out https://DrinkAG1.com/tina to get this offer! Thanks for listening! If you haven't already, be sure to subscribe wherever you're listening to this podcast. And if you enjoy “Running for Real,” please leave us a review! Keep up with what's going on at Running for Real by signing up for our weekly newsletter on our website, https://runningforreal.com/. Follow Tina on Instagram, and Facebook. You'll find Running for Real on Instagram and Facebook too! Want to be a member of the Running for Real community? Join #Running4Real Superstars on Facebook!  Subscribe to our YouTube channel (https://www.youtube.com/@TinaMuir) for additional content, including our “RED-S: Realize. Reflect. Recover” series of 100+ videos. Thank you for your support - we appreciate each and every one of you!

Het is donderdag 15 augustus! In Tina's zomereditie bespreekt Tina elke aflevering een iconisch tv-programma. Deze keer is Expeditie Robinson aan de beurt, dat een erg belangrijk programma was voor Net5. Wat is de geschiedenis van dit programma, wie heeft het allemaal gepresenteerd en waarom is Expeditie Robinson nog steeds zo succesvol? Dat hoor je in deze nieuwe aflevering van Tina's TV Update.

In Tina's final episode before vacation, Ryan and Tina talk about their weekend and Tina's vacation plans. They then dive into Jessica Biel's films which stems conversation around unraveling and the habits that tend to follow for the hosts. Ryan's movie brings the conversation to magic and the allure behind it all. Then tune in for a powerful good news story. All that and more on this week's episode of RTC!"

What does it mean to be a great leader? How do you balance managing all aspects of your business? Today’s guest, Tina Forsyth says the first step to becoming a great leader is to be a great self-leader. How am I Getting in the Way?Tina is a coach, author, educator and entrepreneur. Through her longtime experience as an online business manager, Tina has shifted her focus to helping business owners answer a difficult question, “how am I getting in the way?”Tina asked herself this question in 2009. She had been running a successful business on her own for 10 years and things were growing rapidly. She was adding more people to her team and having an identity crisis. For so long, she ran everything on her own that she struggled to redefine her role as a CEO. While struggling to figure out what her role was, she realized that she was getting in the way of her business’ growth. Tina refers to herself as a recovering control freak. In the early days of her business, she was so caught up in operations, marketing, getting clients, etc. that she didn’t know what to do with herself when her team was handling everything for her. To avoid self-sabotage, she had to shift her mindset into a leadership role. Becoming an OBM Industry LeaderTina began her journey in the Online Business Manager (OBM) industry in 2000, working in the backend for Coachville. After a few years, she started her own business as an OBM and started working on gaining clients. Along the way, she noticed that more people were calling themselves OBMs but not actually doing the work. With so many years of experience under her belt, she decided to write a book, “Becoming an Online Business Manager” in 2008. From there, her business grew and allowed her to work with business owners from all walks of life. What does an OBM do? In Tina’s words, an OBM is someone who values the vision of your business, pays attention to your goals and knows how to get the job done right. She says so many business owners can’t get anything done because they get caught up in day-to-day operations. That’s where a good OBM steps in and organizes everything for you. Tina continues to work with business owners through coaching and training. She is the founder of the International Association of Online Business Managers and the Online Business Manager Training and Certification Program. She is the author of three books with another one on the way in 2021. She has also created various training programs for online business owners and managers. Are you ready to take some of the work off your plate so you can thrive? Contact Tina on her website today to get connected with the perfect OBM and to learn more about her work. Connect with Tina on Facebook and Linkedin.

Tips from a workout and life coach on how to manage and make better your work life balance now that it has shifted due to COVID. Tina Hicks is the CEO at Jolt of Energy and also owns her own dance studio. She's familiar with managing online businesses and juggling multiple things at once. In Tina, we found an engaged and passionate person who was ready to share what has helped with that ever-fundamental work life balance. Read more about this interview: https://www.doubleasolutions.net/blog/changing-your-work-life-balance/ Find out more about the podcast and this episode on our landing page at https://www.doubleasolutions.net/everyday-business-solutions-podcast/. Don't forget to subscribe and leave a review. We'll take questions about content at marketing@doubleasolutions.net! --- Send in a voice message: https://podcasters.spotify.com/pod/show/everyday-business/message

What if you were publicly blamed for the 9/11 attacks? In Virginia Buckingham's memoir, On My Watch, she explains just how that happened, and how she rebuilt her life after these traumatic events. Virginia Buckingham was the seventh of eight children born to blue-collar parents. A truly self-made success story, Buckingham has lived in Massachusetts for nearly 40 years and spent many of those shattering glass ceilings: She was the first woman to serve as chief of staff to two consecutive Massachusetts governors and was subsequently the first woman appointed to head that state’s Port Authority, owner and operator of Logan International Airport. She has also worked as a deputy editorial page editor and columnist for the Boston Herald. In 2015, Buckingham was selected for the inaugural class of Presidential Leadership Scholars, a joint initiative of the presidential libraries of Presidents George H. W. Bush, George W. Bush, Bill Clinton, and Lyndon Johnson. Finishing On My Watch was her Presidential Leadership project, a key element of the program, which teaches scholars to apply leadership lessons from those presidencies, such as courage and resilience. https://www.virginiabuckingham.com Do you need to reconnect with a loved one that doesn't speak to you? In Tina's book Reconnecting with Your Estranged Adult Child: Practical Tips and Tools to Heal Your Relationship, she shares tips and tools to making those connections and getting over the hurtles of past pain and disappointment. Tina Gilbertson is a psychotherapist and author, her work has been featured in Forbes, Fast Company, Glamour, Real Simple and Redbook. In 2019, Tina cofounded the Reconnection Club, offering education, community, and support to help estranged parents repair their relationships with their adult children. www.TinaGilbertson.com

*This episode contains content that listeners may find disturbing or upsetting.* Tina Germain was sure she'd have children. After all, isn't that what women are SUPPOSED to do? Then the unthinkable happened. Tina bravely explains her journey through infertility and her decision to ultimately not have children. We talk openly and candidly about infertility and miscarriage. In Tina's own words: "I was one of those children who always saw things that others didn't. I didn't understand why others couldn't see ghosts and other energies. I knew they were real because they showed themselves to me all the time. As I got older, my Grandma would tell me stories about all that she could see as well. She made it safe to share my gifts. After graduating from college, I moved out to San Francisco where I began to explore personal growth and metaphysics. I went to numerous lectures and learned from some incredible people: Marianne Williamson, Shakti Gawain, and Caroline Myss to name a few, as well as doing private work with Shakti. Eventually I was drawn to the Marin Psychic Institute which was a division of the Berkeley Psychic Institute. I took classes and became hooked. I relished exploring the gifts I knew I had, in a safe place. I quickly entered the teacher training program and began teaching all levels of both meditation and healing classes, from beginner to advanced. I loved it. It helped me to hone and enhance my gifts and talents, as well as teach others that they were just as capable of discovering their own gifts. I worked there for 7 years before moving to Los Angeles. Once in Los Angeles, I continued my quest to learn and grow by exploring many different healing modalities. My world changed in 2005 when I was introduced to the personal growth work of Lazaris. Through that work, I learned how to work with my shadow and all the dark emotions there, especially rage. I also learned and then deepened my ability to work with the aspects of self: our inner child, inner adolescent, and negative ego. Doing the immense work to fully heal the darker aspects of self, helped me to be able to step into my truer self in ways I had never imagined. I continue that work today. It was soon after beginning to work with Lazaris that I discovered a new gift: the ability to see and communicate with people who had passed away. That ability appeared one day very clearly, and has proven to be quite a useful skill. I was introduced to a couple of different healing modalities in 2012. Combining those with the extensive training I had received, I was able to create a new way of healing, uniquely mine. I am in continual pursuit of learning, growing, discovering, and applying new ways to help you, my clients, in your healing process. I am here to empower you and give you the tools necessary to thrive. This is my passion. I want you to be the best you can be!" Check out Tina's website at http://www.tinagermain.com . Sign up on her website to receive her weekly blog email with helpful tools and techniques to empower you in your reality! Follow Tina on Instagram: https://www.instagram.com/tinagermain/ Subscribe, review and rate Brokenhearted on Apple Podcasts, Google Podcasts & Spotify. --- Send in a voice message: https://anchor.fm/brokenhearted/message

When I sat down and put a list together for people I wanted on the show, Tina’s name just kept getting higher up the ladder. Tina has a powerful story that will bring you on an emotional ride leaving you feeling empowered and inspired to become the best version of yourself. Tina after years of lower leg issues was diagnosed with Popliteal Artery Entrapment Syndrome. In 2016 after multiple invasive and painful surgeries came to the very hard decision to amputate her left leg. Tina by profession is a physician assistant. She is also:  Former gymnast and division 1 collegiate cheerleading athlete cheerleading coach choreographer personal trainer Competitive CrossFit Adaptive Athlete 2018 was invited to Switzerland to tour Europe with the US Paralympic bobsled team. Tina did not allow her circumstances to define her. In fact, the many things listed above have come after her amputation. In Tina’s own words “I have never loved myself this much and have never found myself surrounded by such amazing people as door after door swings open to greet me with unforeseen opportunity. Our futures are all uncertain but, by keeping a positive outlook, finding silver linings, maintaining a can-do attitude and becoming adept at adapting, we can create a life without limitations. In honoring the following, we can live our best lives: love yourself, love each other, dream big and never give up!” That statement is one of the main reasons why Tina is on the show. Despite her circumstances, she continues to work on herself every day. In this episode, we talk about Making hard choices at an early age Advice to young athletes and parents of athletes How and when she came to the decision to amputate her leg The lessons she has learned from being a competitive athlete Self-care and how it is the most single important thing to your life The Daily routines that help her through difficult times How to be a treat and view the adaptive athlete Thank you for listening. I hope you enjoy this episode.   Want to contact Tina Hurley and get involved with her organization Less Leg more heart?  Contact Tinahurley@lesslegmoreheart.com Instagram tinah214 How to contact James www.thejamesquigley.com  instagram @lifeasjamesquigley

One question that clients, friends, and other professionals in this industry always ask me is, “What does your typical day look like?” To tell the truth, the answer to this has not remained consistent over the years. My schedule has changed. So before I get into talking about where I am today, I’d like to discuss how I got here. At the beginning of my career, I was up at 5 a.m. each morning. After spending one hour at the gym, I was in the office six days a week by 7:00 a.m. I had a 7:30 a.m. roleplaying call where I practiced my scripts, and then at 7:45 a.m. I would get on the phones to prospect for three to four hours straight. I was calling my sphere, prospecting FSBOs, reaching out to expired listings, and more. This took me up until about lunch. I then prepared my afternoon schedule. Then, between 2 p.m. and 4 p.m., I would make phone calls and take care of administrative work. If I had finished with that, I would work on following up with leads, instead. At last, I would end my day by scheduling appointments or doing more prospecting until 8 p.m. or 9 p.m. My goal every day was to make between 50 and 75 contacts. This was the schedule I had set for years. Since that time, I’ve had kids, I’ve built a team, and things have changed. Still, while my schedule may have been modified, this is still the same basic set of duties I work through each day. “Prospecting time is money time.” Working on the buyers’ side is a little different, though. That’s exactly why I’ve brought on Tina Hivnor to talk about her experience with our buyers agent’s schedules. One of the first things she emphasized was the importance of taking time off. And, according to her, this is something that holds true for buyer and seller agents alike. Our team likes to approach time off by looking at schedules a month at a time. We decide right away what time people will be taking off so that everyone can “recharge their batteries” from time to time. After that, our team focuses more narrowly on what each week’s schedule will look like. We look at which days an agent will be in the office and which days will be marked off of their schedule. This way, appointments can be set with certainty and confidence. Our agents block off all the time they are not available so that they can be clear with their clients about when they are available. An agent who spends 50% or more of their time with buyers, have schedules that are really formed around our clients, customers schedule. And, of course, there’s also the matter of prospecting time. In Tina’s words, “Prospecting time is money time. This is the one block of time that if you ever erase it, you must replace it.” The reason that agents on our team are so successful is that they take the time to follow up and make new contacts each and every day. My father used to say that if you did no prospecting in a day, you didn’t do any work. If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

Subscribe: iTunes | Android | RSS Tina Shomburg is simple on the surface. She tones down her natural beauty with light touches of makeup, quiet clothing and uses a gentle voice when speaking. But do not be deceived, inside of her an entire universe is under constant expansion where worlds collide and explode only to be born anew. Her energy is all driven inward where she cultivates and harvests life force to fulfill her vision during a second chance at life. Nearly five years ago, at the age of 21, Tina was diagnosed with cancer. A crazy lifestyle with 60 hour work weeks, fueled by horrid nutrition and a professional thrust for achievements, led to her collapse. Tina lived a life of unbalanced eating, stress filled routines with a complete disconnection from family, friends and nature. Tina shares her story of approaching dis-ease from a “different” perspective. Today, at 25, her cancer is in full remission, she runs a successful software development firm, she spearheads two health awareness movements, she has reconnected with her family and has deep rooted personal relationships…and…she has gotten back in touch with nature. In Tina’s own words, “After I was diagnosed with cancer, I felt that there was a huge lack of education! No one taught me what causes cancer, what to eat and drink to strengthen my immune system, or how to alleviate the side effects of chemotherapy. I had to meducate (to become educated about medicine) myself! I learned how to take charge of my own health and that was a very powerful feeling within a normally helpless situation.” Two years of holistic cleansing, radical changes in habits including quitting cold turkey cigarettes and alcohol and six months of chemotherapy to overcome cancer prepared Tina to help others. Through Meducated.org and live group events, she empowers young adults with cancer to explore the journey of self discovery this experience can offer. It is her personal belief, “nobody has to be a victim.” She also believes the system which immediately pops up around you when first diagnosed gives you no time to think and ask questions. Tina advocates for discovering the true root causes for cancer in a person’s life. The conditioning of school and work deny our ability to play and reach our inner child. Taking time to organize your life and prioritize what is most import for living happy is a key part of healing in her opinion. Building your own network of people in your life who are there to support you emotionally, mentally and physically is critical according to Tina. The process of healing can become much like a war and the fun of living through the healing process is lost. Tina now sees the importance of reclaiming fun as part of healing, she aims to help others be able to do the same in their own process. Tina Shomburg transformed her life from seeking worldly accolades to manifesting her true dreams through a journey with cancer. Listen in as she tells us how she gets it all done today with a joyous smile and passionate laughter.Here’s What Else You Will Get From Tina’s Interview:How to build a successful business while having balance in your life.What fun really means and how it directs choices for pleasure and relaxation.The benefits of transitioning from aggressive life pursuits to dream building.How to overcome past hurts from family and friends.Why a negative view of cancer slows down healing.Cancer as a wakeup call.The Green juice ingredients used in Tina’s detox.Learning the difference between a detox and a lifestyle.How to really take it easy on yourself and learn from mistakes.Setting boundaries, saying no, and knowing you made the right choice.The powerful business lesson of being in the “same place a different space.”How to enjoy life while regaining your health.The power of whole food nourishment in a natural healing method.The key ingredient of health success in social settings.Her secrets to cultivating the environments which serve you best.Why a network of people who can support you and your health choices is important.How to break beyond the shame of reaching out and asking for help. And much, much more…Books, Links, Movies and Other Resources Mentioned In This Episode: www.meducated.orghttps://www.facebook.com/groups/CancerTalksThe Ringing Cedars of RussiaEat Pray LoveThe Big MagicZen and The Art of Motorcycle MaintenanceForks Over KnivesThe Matrix

Today I so enjoyed chatting with Tina Donvito. Her tenacity and heart is contagious.  Professionally she is a freelance writer and is also mom to a two-year-old son. She has written about pregnancy and parenting online for The New York Times, The Washington Post, The Huffington Post, Good Housekeeping and Scary Mommy, just to name a few. Her work was also recently published in the anthology Eat Pray Love Made Me Do It: Life Journeys Inspired by the Bestselling Memoir. She also has a parenting blog, Foggy Mommy and is a contributor for The Postpartum Year Anthology.   In Tina's episode we talk about: The challenge of parenting a child with hearing loss - see her NYTimes article here. How she got laid off from work during maternity leave Her struggle with the reality of facing a necessary Caesarean Birth How we need to stop saying "all that matters is a healthy baby" Her son's 4 day NICU stay Breastfeeding challenges and unsupportive providers Nursing with a dairy allergy The importance of finding a network or support group of other moms Why we have to sometimes shop around for pediatricians And more! You can check out the NY Times Article Tina wrote about parenting a child with hearing loss here. Don't forget to also check out her blog! This episode of the Postpartum Podcast is sponsored by Earth Mama Angel Baby. Earth Mama Angel Baby has been safely nurturing pregnant women and babies for over a decade with trusted, certified organic and natural herbal products formulated to support the entire journey of childbirth, from pregnancy through postpartum recovery, breastfeeding, and baby care, and even baby loss. Listeners can get 20% off your order with the code "Postpartum20" at checkout.   *** As always, please consider subscribing and leaving a review on iTunes here. Your reviews really help the show out because they allow it to be more visible so that we can reach more moms.  Do you shop on Amazon?  Use this link and do your shopping as you always would and the show will get a teeny tiny kickback.  The podcast is also sponsored by Audible.com.  To get your FREE audiobook and 30-day trial, please go tohttp://www.audibletrial.com/postpartum    You can also support the show by becoming a patron on Patreon.  No donation is too small, for as little as $1 per episode, you can make a huge difference for the show.  Click here to learn more.  Thank you SO much for your support!

WHY PODCAST AVATAR GENDER MATTERS – PTC EPISODE 122   There is a big difference between marketing to men and marketing to women. The book “Men Are From Mars, Women Are From Venus” by John Gray, Ph. D. discussed in great detail the communication and relationship differences between men and women. These differences are critical in marketing. They are also important elements to your podcast strategy.   When I have discussed this in the past, I have been labeled a chauvinist. I've been called narrow minded. People have said I am simply promoting the stereotypes.   Let me first say these are generalities. Stereotypes are called stereotypes for a reason.   Please understand that I am speaking in generalities. I understand these statements will not hold true for every person. These points are are simply how most men and women react in common situations as demonstrated through various research studies and many published books.   The definition of stereotype is “a simplified and standardized conception or image invested with special meaning and held in common by members of a group”. There are times when the stereotypical case will not hold true for a specific situation. There is always an exception to the rule. Most of the time, these generalities will be the case.   Today, we are going to cover five major differences between men and women that you need to consider when marketing to the different genders. Keep these differences in mind when you are shaping your podcast content.   These differences also reinforce the importance of defining your target listener. You can find my Listener Development Worksheet to help you define your avatar or target listener online at PodcastTalentCoach.com.   THINKING In a broad sense, men tend to think very linearly. Women usually think very spatially. To be effective communicating with each gender, you must understand these differences. You must also select one to target. The same message will have difficulty reaching both genders effectively.   When handling tasks, men tend to be single-minded and focused on one goal, while women usually multitask well. This difference probably began with the cavemen. Each had well-defined duties in the household back in the cave.   Cavemen would set out to find dinner and bring it home. He had one task with one goal. Find dinner without being eaten. He couldn't afford to focus on anything else. Otherwise, he wouldn't be coming home. Men needed to be very focused to find dinner without being eaten by a tiger.   Women handled the entire household doing many things at one time. Women needed to multitask in order to tend to the house (or cave), handle the children and keep the family in line all at the same time.   You can see this difference in society today. When men are watching television, they watch television. When men attend a sporting event, they watch the event. Men are typically focused on the thing they are doing. This is usually true even if they are doing it with friends.   Women, on the other hand, typically have the ability to multitask very well. Women can be cooking 3 different dishes for dinner, talking on the phone, and keeping an eye on the evening news all while being fully aware of what the children are doing in the other room. Women multitask in a way that astonishes men.   Men cannot understand why a woman can spend an entire baseball game talking with the people around her rather than watching the game. Men are there to watch the game. Women attend because it is a way to socialize and strengthen her relationships. She enjoys the game for much different reasons.   The tendency to focus on one task or many creates another interesting difference between men and women. Because they tend to multitask and focus on multiple items simultaneously, women do not seem to tire of activities as quickly as men. When men focus on one thing only, they will become bored with that particular item before a woman. Men will want to move on to the next thing. Therefore, men tend to like new and different.   Men tend to appreciate change more than women. Women will tolerate repetition much more than men, because they are not as focused on one item at a time. It may also take more messages in different ways to effectively reach and influence a woman.   Men and women also differ in the way they remember things and events. Again, men are linear. Women are spatial.   PROBLEM SOLVING Men and women also take different approaches in the way they solve problems. Because men think linearly, men focus on the solution. Men try to determine what steps are needed to reach a successful outcome.   If a man is in need of a new car, he will find the solution step by step. A man will review his options, compare the features, determine the best buy for the money that will do the job, and make the purchase. Men typically move through a problem step-by-step. If the steps are all completed successfully, he buys the vehicle.   Because women tend to think globally, they are typically concerned with the way their relationships are affected by problems and the possible solutions. She tends to consider how each person in her close circle is affected by each possible solution.   If a woman is in need of a new car, she will typically consider her needs and those of her family. Will her kids be safe? Is there enough room for everyone? Will the features please her family? Are there entertainment features available to keep her kids occupied on trips? She will also consider how her friends will view the purchase and if she is being treated right by the salesperson. If the relationships all benefit from the purchase, she buys the vehicle.   You can see evidence of this difference in the way auto makers market to the different genders. Minivans aimed toward women will play up the features for the entire family. The commercial will depict the envy of the neighbors. The storyline may even show mom juggling soccer practice, shopping, carpooling and work. These commercials tend to be very spatial in nature and focused on relationships.   Commercials for trucks that are targeted toward men will usually tout the problem solving ability of the truck. The script will play up the horsepower, torque and hauling capacity of the truck. The commercial will usually show the truck pulling some ridiculously heavy load, like trees or ships or something. Men will be convinced they can get the job done with this particular truck. The steps are very linear.   COMMUNICATING Men typically view communication and problems solving as a way to show their strength and power. Men typically see things as a competition. It is a linear approach. They seek validation by solving problems.   When men are communicating with each other, you will often see each attempt to “one-up” the other. You will often hear, “Oh, you think that's bad. One time something worse happened to me.” Other men do not typically take offense to these comments. These challenges are a way for men to show their power and dominance.   Women use communication and problem solving for much different purposes. Women use both as a way to strengthen the relationship. Women seek understanding when tackling a problem.   Rather than seeking validation, women are typically seeking empathy from and an opportunity to bond with their communication partner. You will rarely hear a woman try to “one-up” the person with which they are communicating. However, you will hear, “Oh, that's terrible. What did you do?”   When I go out to lunch with my buddies, we have a good time. When I get home, my wife will ask me what we talked about. I will tell her, “Nothing really. Sports and politics.” She finds it baffling that we didn't discuss his son's birthday or our family vacation. We debate the nuances of professional versus college sports. We might discuss the benefits of one political candidate over another. That's how men communicate.   Men use a friendly challenge to bond. Women tend to see that style as a lack of understanding.   RELATIONSHIPS Men and women also handle relationship problems differently. Just like problems in any other area of life, men typically seek the solution (linear) while women tend to use problems to strengthen the relationship (spatial). Understand these differences as you build your relationship with your audience.   Let's take a typical, hypothetical couple. Tina and Adam have been together for 3 years. Their standard Friday night is eating take out and watching TV. Tina says, “Adam, we never go out anymore.” In Tina's head, she is thinking, “Our relationship needs more ‘us' time. We don't spend enough time together having fun.” Adam replies, “Fine, let's go out tomorrow night.”   Adam is thinking, “Done, problem solved.” Tina then gets a little more aggressive with, “That's not what I mean.” Now Adam is really confused. “You just said we don't go out enough. Let's go out tomorrow night. What's the problem.” Tina says, “I'm not just talking about going out.”   Conversations similar to these fall apart, because men and women approach the problem in much different ways. Women use the conversation to strengthen the relationship. Men use communication to solve the problem. “Going out tomorrow night” means different things to each of them.   MEMORIES When men remember events, they tend to remember in a linear fashion. They will remember events in sequence as one thing happened, then the next and finally the last. It is a sequential time line.   If a man were recalling a party, they would typically begin with the setting and who arrived first. He would walk through the time line of the party. His description might begin with, “Things got going in the kitchen. We moved downstairs and shot some pool. Paul had a bit too much to drink and after he broke the lamp trying to dance, the party came to a halt and everyone headed home.” It is a step-by-step recollection of the events.   Women typically remember events in a very spatial way. They will remember who attended the party. They will remember the great time that was had by everyone.   Women will recall some of the great conversations that took place. The memories would possibly include the laughs, the gathering places and the details of the atmosphere. The recollections of women tend to be global in nature.   These differences between men and women will play an important role as you define your target audience. Will your communication be spatial or linear? This is something you'll need to decide before you can move forward to create the structure and content of your show.   Gender is only one characteristic of your target audience. There are many others to consider. Just as if you were describing one individual person, gender would only be one characteristic of that person.   Remember, these are generalities. True is most situations. There is always an exception to the rule. You can send all the hate mail you would like. Or, you can get to work assessing your approach to ensure you are reaching your audience in the best way possible.   Find my Listener Development Worksheet online at PodcastTalentCoach.com.   I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.   You can also find tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

THE GENDER MARKETING DIFFERENCE – PTC EPISODE 040   There is a big difference between marketing to men and marketing to women. The book “Men Are From Mars, Women Are From Venus” by John Gray, Ph. D. discussed in great detail the communication and relationship differences between men and women. These differences are critical in marketing. They are also important elements to your podcast strategy.   I'll be speaking at the Podcast Movement in Dallas August 16th & 17th. My affiliate link is online at PodcastTalentCoach.com. I will be doing a session on this very topic showing you how to make use of these marketing tactics in your podcast.   Today, we are going to cover five major differences you need to consider when marketing to the different genders. Keep these differences in mind when you are shaping your podcast content.   Please understand that I am speaking in generalities. I understand these statements won't hold true for every person. These points are are simply how most men and women react in common situations. The definition of stereotype is “a simplified and standardized conception or image invested with special meaning and held in common by members of a group” There are times when the stereotypical case will not hold true for a specific situation. Most of the time, this is the case.   THINKING In a broad sense, men tend to think very linearly. Women usually think very spatially. To be effective communicating with each gender, you must understand these differences. You must also select one to target. The same message will have difficulty reaching both genders effectively.   PROBLEM SOLVING Men and women also take different approaches in the way they solve the problems. Because men think linearly, men focus on the solution. Men try to determine what steps are needed to reach a successful outcome. If a man is in need of a new car, he will find the solution step by step. A man will review his options, compare the features, determine the best buy for the money that will do the job, and make the purchase. Men typically move through a problem step-by-step. If the steps are all completed successfully, he buys the vehicle.   Because women tend to think globally, they are typically concerned with the way their relationships are affected by problems and the possible solutions. A woman tends to consider how each person in her close circle is affected by each possible solution. If she is in need of a new car, she will typically consider her needs and those of her family. Will her kids be safe? Is there enough room for everyone? Will the features please her family? Are there entertainment features available to keep her kids occupied on trips? She will also consider how her friends will view the purchase and if she is being treated right by the salesperson. If the relationships all benefit from the purchase, she buys the vehicle.   You can see evidence of this difference in the way auto makers market to the different genders. Minivans aimed toward women will play up the features for the entire family. The commercial will depict the envy of the neighbors. The storyline may even show mom juggling soccer practice, shopping, carpooling and work. These commercials tend to be very spatial in nature and focused on relationships.   Commercials for trucks that are targeted toward men will usually tout the problem solving ability of the truck. The script will play up the horsepower, torque and hauling capacity of the truck. The commercial will usually show the truck pulling some ridiculously heavy load, like trees or ships or something. Men will be convinced they can get the job done with this particular truck. The steps are very linear.   When handling tasks, men tend to be single-minded and focused on one goal, while women usually multitask well. This difference probably began with the cavemen. Each had well-defined duties in the household back in the cave.   Cavemen would set out to find dinner and bring it home. He had one task with one goal. Women handled the entire household doing many things at one time. Men needed to be very focused to find dinner without being eaten by a tiger. Women needed to multitask in order to tend to the house (or cave), handle the children and keep the family in line all at the same time.   You can see this difference in society today. When men are watching television, they watch television. When men attend a sporting event, they watch the event. Men are typically focused on the thing they are doing. This is usually true even if they are doing it with friends.   Women, on the other hand, typically have the ability to multitask very well. Women can be cooking 3 different dishes for dinner, talking on the phone, and keeping an eye on the evening news all while being fully aware of what the children are doing in the other room. Women multitask in a way that astonishes men. Men cannot understand why women spend an entire baseball game talking with the people around her rather than watching the game. Men are there to watch the game. Women attend because it is a way to socialize and strengthen her relationships. She enjoys the game for much different reasons.   The tendency to focus on one task or many creates another interesting difference between men and women. Because they tend to multitask and focus on multiple items simultaneously, women do not seem to tire of activities as quickly as men. When men focus on one thing only, they will become bored with that particular item before a woman. Men will want to move on to the next thing. Therefore, men tend to like new and different. They tend to appreciate change more than women. Women will tolerate repetition much more than men, because they are not as focused on one item at a time. It may also take more messages in different ways to effectively reach and influence a woman.   Men and women also differ in the way they remember things and events. Again, men are linear. Women are spatial.   COMMUNICATING Men typically view communication and problems solving as a way to show their strength and power. Men typically see things as a competition. It is a linear approach. They seek validation by solving problems. When men are communicating with each other, you will often see each attempt to “one-up” the other. You will often hear, “Oh, you think that's bad. One time something worse happened to me.” Other men do not typically take offense to these comments. These challenges are a way for men to show their power and dominance.   Women use communication and problem solving for much different purposes. Women use both as a way to strengthen the relationship. Women seek understanding when tackling a problem. Rather than seeking validation, women are typically seeking empathy from and an opportunity to bond with their communication partner. You will rarely hear a woman try to “one-up” the person with which they are communicating. However, you will hear, “Oh, that's terrible. What did you do?”   When I go out to lunch with my buddies, we have a good time. When I get home, my wife will ask me what we talked about. I will tell her, “Nothing really. Sports and politics.” She finds it baffling that we didn't discuss his son's birthday or our family vacation. We debate the nuances of professional versus college sports. We might discuss the benefits of one political candidate over another. That's how men communicate. Men use a friendly challenge to bond. Women tend to see that style as a lack of understanding.   RELATIONSHIPS Men and women also handle relationship problems differently. Just like problems in any other area of life, men typically seek the solution (linear) while women tend to use problems to strengthen the relationship (spatial). Understand these differences as you build your relationship with your audience.   Let's take a typical, hypothetical couple. Tina and Adam have been together for 3 years. Their standard Friday night is eating take out and watching TV. Tina says, “Adam, we never go out anymore.” In Tina's head, she is thinking, “Our relationship needs more 'us' time. We don't spend enough time together having fun.” Adam replies, “Fine, let's go out tomorrow night.” Adam is thinking, “Done, problem solved.” Tina then gets a little more aggressive with, “That's not what I mean.” Now Adam is really confused. “You just said we don't go out enough. Let's go out tomorrow night. What's the problem.” Tina says, “I'm not just talking about going out.”   Conversations similar to these fall apart, because men and women approach the problem in much different ways. Women use the conversation to strengthen the relationship. Men use communication to solve the problem. “Going out tomorrow night” means different things to each of them.   MEMORIES When men remember events, they tend to remember in a linear fashion. They will remember events in sequence as one thing happened, then the next and finally the last. It is a sequential time line. If a man were recalling a party, they would typically begin with the setting and who arrived first. He would walk through the time line of the party. His description might begin with, “Things got going in the kitchen. We moved downstairs and shot some pool. Paul had a bit too much to drink and after he broke the lamp trying to dance, the party came to a halt and everyone headed home.” It is a step-by-step recollection of the events.   Women typically remember events in a very spatial way. They will remember who attended the party. They will remember the great time that was had by everyone. Women will recall some of the great conversations that took place. The memories would possibly include the laughs, the gathering places and the details of the atmosphere. The recollections of women tend to be global in nature.   These differences between men and women will play an important role as you define your target audience. Will your communication be spatial or linear? This is something you'll need to decide before you can move forward to create the structure and content of your show.   Gender is only one characteristic of your target audience. There are many others to consider. Just as if you were describing one individual person, gender would only be one characteristic of that person.     I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.   You can also find tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.