Podcasts about local real estate agents

Buyers are pickier than ever, so you need to prep, price, and present your home to maximize offers. Start by making small repairs, then depersonalize and deep clean. The market has changed. Homes aren't selling as quickly as last year, and buyers are taking their time. With more listings available, it's not enough to simply put your home on the market and hope for the best. If your home isn't prepared, it could sit longer than expected or face price reductions. The good news is that you can avoid that. With the right steps, you can still sell quickly and for a strong price. Here's what I recommend for every seller who wants to stand out in today's market: 1. Fix small problems before you list. Buyers are cautious right now. Higher interest rates have made them more careful with their money. They're looking for homes that don't need extra work. Minor repairs—like patching walls, fixing a loose handle, or replacing outdated light fixtures—can make a big difference. These details show that your home is move-in ready and reduce the risk of inspection delays later. 2. Make your home feel clean and open. You don't need to invest in a full renovation. What matters most is that your home looks clean, well-cared-for, and easy to picture living in. Start by clearing clutter and putting away personal items. Keep the decor simple and neutral. Add light touches that make the space feel warm, like fresh towels or flowers. Buyers notice how a space makes them feel; a clean, calm home always makes a stronger impression. “With the right plan, you can still sell your home quickly and for a strong price.” 3. Plan for kids and pets during showings. If you have children or pets, showing your home can be a little tricky. But it's important to give buyers the best experience possible. Try to be out of the house during showings, and keep the space quiet and tidy. When buyers feel comfortable, they stay longer, often leading to better offers. Selling your home this summer is still a great opportunity. But it takes the right plan. If you'd like help preparing your home and developing a strategy, reach out today. I'll guide you through the steps that help your home stand out and sell with confidence.

Are you selling your home this spring? I'll go over key home upgrades that can significantly boost your home's value without breaking the bank. Spring is finally here, which means more buyers, more listings, and, of course, the question that always comes up: What upgrades are truly worth the money when it's time to sell? It's crucial to know where to put your effort, time, and money to make sure you get the best return. Before grabbing a paintbrush or starting a major remodel, let's go over the three key things you need to keep in mind this season: 1. Skip expensive mistakes. One of the biggest mistakes homeowners can make is investing heavily in high-end kitchen remodels, extravagant landscaping, or leaving projects unfinished. Buyers prefer homes that feel clean, well-maintained, and ready to move in. If you start a project, be sure to finish it. A missing cabinet or incomplete tile job can leave a bad impression and end up costing you more than you think. 2. Focus on first impressions. First impressions are everything when it comes to upgrades. Simple improvements like a new garage door, fresh exterior paint, or stone veneer can greatly enhance curb appeal. For the kitchen, consider mid-range upgrades such as new countertops and modern fixtures. These improvements can make a big impact without the need for a full renovation. Other affordable updates, like cleaning up the yard, replacing worn carpet, and choosing light, neutral paint colors, can help create a fresh and inviting atmosphere “Pre-listing home upgrades don't always need to be expensive.” 3. Choose the right contractor. Selecting the right contractor is crucial for any renovation project. It's important to find someone you can trust to get the job done right and within budget. Ask for recommendations from friends, family, or local online groups. Once you've found a few options, get multiple quotes, check if they are licensed, and ask to see examples of their past work. A good contractor will guide you through the process to ensure the job is done right. If you're planning to sell this spring and want to focus on upgrades that add real value, not just the expensive ones, let's talk. Every market is unique, and I can help you determine which upgrades will make the most sense for your home and timeline. Call or send me an email to schedule a free strategy session, and together, we'll work on getting you the best return this spring.

With a seller contingency, buyers agree to purchase your home while giving you time to find your next home, easing the pressure of selling and buying simultaneously. If you're planning to sell your home, you might be wondering how to make the process as smooth as possible. One option you should know about is the seller contingency. While you may be familiar with the home sale contingency, which requires a buyer to sell their home before they can purchase yours, a seller contingency works a bit differently. This strategy could be exactly what you need to make your move easier. Here's what you need to know about it: What is a seller contingency? A seller contingency is when a buyer agrees to purchase your home with the condition that you find a new home within a certain time frame. This gives you the flexibility to sell your current property without worrying about not having a place to move. You can list your home and accept an offer, but the deal won't close until you've found your next home. This can be a big relief, especially in a competitive market where finding the right house can take time. Why is this important in today's market? In many areas, inventory is low, and many sellers hesitate to list their homes because they're worried they won't find another one. A seller contingency gives you the time and flexibility to search for your next home without the pressure of being stuck. This contingency is especially helpful in markets where homes are selling quickly and buyers are often competing for limited properties. With this arrangement, you can take your time to find the right property before finalizing the sale. How does it work for buyers and sellers? For buyers, a seller contingency may seem like an extra step, but it can be a great way to keep the process moving in a market where sellers are reluctant to list. Buyers might agree to this contingency in exchange for the chance to purchase a home they love. In many cases, it's a win-win for both parties: the seller gets the time they need, and the buyer secures the home they want. “In low-inventory markets, a seller contingency provides the breathing room to sell your current home while searching for your next one.” The inspection process. With a seller contingency, there's also flexibility around the inspection. Buyers can choose to do their home inspection before the seller has found their next home, or they might agree to do it after. This is something that's negotiated in the purchase agreement and can vary based on different factors. It's important to understand this detail, as it can impact how quickly the deal progresses once the seller finds their new home. Why should you consider a seller contingency? In today's housing market, where inventory is tight and sellers are often hesitant to list their homes, a seller contingency could be just the solution you need. It gives you peace of mind knowing you won't be rushed into a purchase you're not ready for. Plus, it can make your home more attractive to potential buyers, as they know you're serious about selling and willing to work with them on a flexible timeline. If you're ready to sell but have concerns about finding your next home, a seller contingency might be exactly what you need. If you have questions or need help navigating this process, feel free to call or text us at 952-212-3597 or email us at ChadandSara@edinarealty.com. We're happy to guide you through every step of the way.

Measuring square footage gives you control over listing accuracy, allowing you to prevent misrepresentation and improve buyer confidence. Every detail matters when buying or selling a home. However, one of the most important yet often overlooked details is the square footage. You might be surprised to learn that the square footage listed for a home could be completely off if you did not check it thoroughly. Accurate square footage is crucial for both buyers and sellers, and getting it wrong can cause a lot of headaches. The problem with inaccurate square footage. You might think the square footage listed on a real estate website or MLS is spot on, but that's not always the case. Discrepancies happen more often than you might think. Sometimes, county records or old listings have outdated or incorrect numbers. National websites may pull their data from estimates, which can miss key details, like unfinished rooms or spaces that aren't part of the livable area. This can lead to confusion or even problems down the road. For example, if square footage is misrepresented, it could cause issues with pricing or even legal disputes. That's why it's essential for agents to take their own measurements when listing a home. Why should agents measure square footage themselves? As a real estate agent, relying on existing data isn't always enough. There's a lot of information out there, like builder specs and blueprints, but they can vary. A builder's floor plan might include areas that aren't actually finished living space, and you can't always trust that the numbers are correct. “Accurate square footage protects sellers from potential complaints or disputes.” Homes built between 1997 and 2008 often have the biggest discrepancies. Many of these homes had two-story great rooms or vaulted ceilings, and back then, builders sometimes included that upper-level airspace as finished square footage. But when listing a home on the MLS, we have to report only the true livable space. That means any airspace needs to be excluded from the total square footage. Accuracy matters. The best way to avoid these issues is simple: measure the space yourself. By doing this, you ensure the square footage you're providing is accurate and transparent. This benefits both the seller and the buyer. It eliminates confusion and builds trust between everyone involved. For sellers, accurate square footage protects them from any future complaints or pricing problems. And for buyers, knowing exactly what they're getting in terms of space helps them make informed decisions.The next time you're listing a home, don't rely solely on old records or estimates. Take the time to measure the space yourself. It's a small step that can make a big difference in your real estate transactions. If you have any questions, feel free to call or text us at 952-212-3597 or email us at ChadandSara@edinarealty.com. We'll be happy to help you out.

Learn three key strategies to buy your next home before selling your current one—without the stress of double mortgages. In an ideal world, the sale of your old home would line up perfectly with the purchase of your new one. But in reality, real estate transactions don't always go that smoothly. You might find your dream home before your current one sells—or worse, sell your home and have nowhere to go. So, can you buy a new home before selling your current one? The short answer is yes, but it requires careful planning. Let's explore your options. 1. Sale contingencies and delayed closings. One option is adding a sale contingency to your contract, meaning your new home purchase depends on selling your current home first. This protects you from being stuck with two mortgages, but in a competitive market, sellers may prefer non-contingent offers. Another approach is negotiating a delayed closing, giving you extra time to sell while still securing your new home. Your agent can help structure this to your advantage. 2. Bridge loans and rent-back agreements. If you need financial flexibility, a bridge loan can cover the gap between buying and selling, allowing you to make a strong, non-contingent offer. Just keep in mind that bridge loans usually come with higher interest rates and shorter terms. Another strategy is a rent-back agreement, where you sell your current home but stay in it temporarily, paying rent to the new owner while you finalize your next move. “Buying before selling works with planning, smart financing, and the right strategy.” 3. Explore alternative solutions. If those options don't work, there are other creative ways to make the transition smoother. Companies like Flyhomes, Orchard, and Knock offer programs that help you buy before you sell. You could also consider renting out your current home for passive income or selling to an iBuyer for a fast, cash transaction. However, keep in mind that convenience often comes at a lower sale price. While buying before selling can be convenient, it's not always the best financial move. Carrying two mortgages at once or relying on a quick home sale can be risky. That's why working with an experienced real estate agent is crucial—they can help you navigate the market and find the best approach for your situation. If you're considering buying a new home before selling your current one, let's talk. I'll walk you through your options and help you make the best decision based on your unique situation. Schedule a call today, and let's create a strategy that works for you!

We're answering the top three most-asked questions from sellers on pricing, pre-listing preparations, and more. Selling your home is a big decision, and it often comes with a lot of uncertainty. Whether you're relocating, upgrading, or downsizing, the process can feel overwhelming. To help you navigate through it, we'll share the three most common questions we get from sellers so you know exactly what to expect. Question #1: What do I need to do to get my house ready to sell? When preparing your home for sale, the goal is to make it as appealing as possible to potential buyers. Right now, homes that are selling are clean, well-maintained, and staged thoughtfully. You don't need to do major renovations, but small updates can make a big difference. Freshly painted high-traffic areas and replacing worn fixtures or finishes can have a huge impact. These simple steps can help your home stand out and attract serious buyers. Question #2: What is my home's worth? Knowing your home's current value is one of the most important steps in selling. Right now, it's a strong market for sellers, but market conditions can change. Pricing your home correctly is key. Factors like your home's condition, local market trends, and buyer demand all play a role in determining its value. Getting an accurate, up-to-date market analysis can help you understand your home's worth and guide your pricing strategy. “Access to off-market listings gives you an edge in finding your next home.” Question #3: Do you know any homes that meet what I'm looking for? Finding your next home is just as important as selling your current one. The market can make it challenging to find the right property, especially with low inventory. However, there is a solution: off-market properties. These homes haven't been listed yet but might meet your needs. Having access to off-market listings gives you an advantage by letting you explore options other buyers don't know about yet. Additional question: Do you know anyone looking to purchase my home? Sellers often ask if it's possible to find a buyer before listing their property. With the right connections, it's possible to find a buyer even before your home hits the market. Access to a broad network of potential buyers can help you sell your home quickly without waiting. This can be a great option for those looking for a faster, smoother sale. As you move forward with selling your home, keep these questions in mind. Understanding how to prepare your home, determine its value, and find your next place will help you make informed decisions. If you have any questions about the selling process or want to discuss your options further, feel free to call or text us at 952-212-3597 or email us at ChadandSara@edinarealty.com. We're here to guide and support you every step of the way.

Learn three key strategies to respond to lowball offers and negotiate a better deal on your home sale. Dear friends and clients, Getting a lowball offer on a home can feel like a punch in the gut, but before rejecting it outright, it is important to consider a strategic approach. The housing market in 2025 has seen some shifts, with home prices still high and interest rates hovering around 7%. So, how should a seller respond to a low offer while still maximizing their sale? Let's explore your options. 1. Recheck the market comps. Before you react, double-check that the offer is actually low. The market moves fast, and home values can shift in just a few weeks. Some experts predict a 5% price increase this spring, so make sure your pricing is still accurate. You should also look at recent sales of comparable homes in your area. You can also ask the buyer's agent where they got their numbers—sometimes, they're just misinformed. If you can show them stronger comps, they may be willing to adjust their offer without much negotiation. 2. (Almost) Always counteroffer. Once you've confirmed your home's value, don't walk away too fast. It's usually worth countering unless the buyer isn't serious. Some buyers start low just to see if they can get a deal. If they refuse to negotiate or immediately shut down your counter, they probably weren't serious to begin with. But in most cases, a counteroffer keeps the conversation going and gets you closer to your goal. “Rechecking comparable sales in your area can help determine if an offer is truly low.” 3. Find a middle ground with better terms. Price isn't the only thing up for negotiation. Some buyers submit low offers because they're short on cash, not because they're trying to take advantage of you. Instead of lowering your price, consider asking for better terms—like a shorter inspection period, a rent-back agreement, or fewer contingencies. If price is the sticking point, offering to cover some closing costs or buying down their interest rate might help bridge the gap without sacrificing your bottom line. Lowball offers aren't fun, but they don't have to be deal-breakers. If you're selling this spring and want expert advice on pricing, negotiating, or market trends, let's talk. Call or email me today—I'm here to help you get the best deal possible!

Learn how to find out your home's true value, from simple solutions like online valuations to more involved strategies like comparative market analysis. Ever wonder how much your home is actually worth? Whether you're thinking about selling, refinancing, or just curious, knowing your home's true value is essential. But here's the issue—many homeowners rely on the wrong sources and leave money on the table. Most people turn to quick online estimates, but those tools can be off by tens of thousands of dollars. If your home is priced too high, buyers may overlook it. Price it too low, and you're walking away from potential profit. And when refinancing, an inaccurate valuation could mean missing out on thousands in equity. So, how do you ensure you're working with the right number? Having helped countless homeowners maximize their home's value, I can tell you this: understanding your home's worth isn't just about numbers—it's about making informed financial decisions. There are three key ways to determine your home's true value: 1. Comparative market analysis. This is a professional assessment done by a real estate expert—like me! A CMA compares your home to similar recently sold homes in your area, factoring in size, features, location, and market trends. It's free and far more accurate than online tools. Websites like Zillow and Redfin provide quick estimates, but you shouldn't rely on them alone. 2. Professional appraisal. A licensed appraiser provides an unbiased valuation, often required for refinancing or loans. They assess your home's condition, upgrades, and market comps. It's the most precise method but comes at a cost of a few hundred dollars. 3. Online valuation tools and research. Websites like Zillow and Redfin provide quick estimates, but you shouldn't rely on them alone. Cross-check multiple sources and look at recently sold homes that closely match yours for a more accurate picture. Which is the best option for you? If you're selling, a CMA gives you an accurate market value. If you're refinancing, an appraisal is necessary. And if you're just curious, online tools can be a starting point—but always verify with expert insight. If you're thinking of selling or refinancing and want a precise, expert-backed valuation, let's talk. I offer a free, no-obligation home valuation to help you make the best decision. Just call or email me to get started.  

Get prepared to buy or sell with two essential tips that cover financing, competition, market timing, and how to make your home ready for sale. Are you thinking about buying or selling a home? The real estate market is heating up, and you need to be prepared. Whether you're buying or selling, here are the key tips to know. Let's start with the tips for buyers: For buyers, here are two expert tips to ensure a smooth home-buying process: Get your finances ready. Before you start looking at homes, make sure your financing is in place. Talk to a local lender and get pre-approved for a loan. A pre-approval shows sellers that you're serious and gives you a clear budget. Your lender should be available when you need them, especially on weekends. Homes are selling fast, so being able to act quickly is crucial. Be prepared to compete. The market is competitive, even though it's not as crazy as it was a few years ago. Buyers can still find themselves in bidding wars. To compete, you need to be ready to make a quick offer. A lender who's available at any time can help you stand out in a competitive market. If you're planning to sell your home, timing and preparation are just as important. Here are a few tips to help you succeed in today's market. “It's essential for buyers and sellers to prepare in advance to get the most out of their home purchase or sale.” For sellers, these two expert tips will help you maximize your home sale: Understand the spring market. Spring market starts earlier than you think. It's not just April and May. Listings in February and March close in April and May. If you're waiting for warmer weather, you could miss out on the best timing. Get your home ready to sell. When selling, your home must be clean, staged, and in good condition. Small updates, like new paint or carpet, can make a big difference. If your home isn't updated, make sure it's priced competitively. Homes that are well-priced and in good condition sell faster, but overpricing could keep buyers away. Whether you're buying or selling, the key to success is preparation. Get your financing ready, be prepared to compete, and make sure your home is in good shape. If you have questions or need help, you can call or text me at 952-212-3597. I'm here to guide you through every step of the process.

Keep homebuyers committed by avoiding lengthy negotiations and maintaining clear, consistent communication. Why are buyers suddenly backing out of home deals? In my 21 years in this business, I've never seen so many buyers who start strong but second-guess themselves and back out of deals. It's happening more now than ever, leaving sellers scratching their heads. So, if you're selling your home, I'll share three tips to help you “bulletproof” your transactions and keep those buyers excited about closing day: 1. Don't drag out negotiations. When a buyer writes an offer, they're at their most excited. But time kills deals, and if negotiations drag on too long, that excitement can fade fast. You might be waiting for a better offer, or maybe you're taking your time, thinking it's a seller's market and you have the advantage. The thing is, that better offer might not come, and buyers don't like to feel ignored or disrespected. If you take too long to respond, you risk upsetting them and losing the deal. The fix? Communicate clearly and quickly. Set expectations upfront, stay responsive, and keep both the buyer and their agent informed. Keep the buyer locked in by keeping everyone in the loop. “Time kills deals. Keep negotiations smooth, responsive, and transparent to keep buyers engaged.” 2. Get ahead of inspection issues. A bad inspection can derail a sale. A buyer might love your house until they see a long list of unexpected issues, making them question their choice and potentially backing out. Being proactive helps. While I think having a full pre-inspection is too much, one of the things I'm excited about with our team is our partnerships and vendor relationships. We have contractors who can come out during the listing appointment to walk through the property and identify visible issues that may need attention. Fixing these or having a plan in place can boost buyer confidence. If buyers feel you're upfront and honest, they're less likely to feel blindsided later, which reduces the chances of them walking away. 3. Combat buyer's remorse. Even the best buyers can get cold feet after signing on the dotted line, as it's natural to overthink big decisions like buying a house. While we can't control buyers' feelings, we can ask the right questions to understand their commitment. Check with their agent about how many offers they've made, how long they've been searching, and how many homes they've seen. This information can give you a sense of whether they're ready to commit. Encouraging second or third showings is also a smart move. It may seem like extra effort, but it helps buyers feel 100% sure about their choice, and happy buyers are more likely to stick around. In the end, sellers want two things: the best price with favorable terms and a high chance of closing. Achieving this requires an experienced agent who communicates well and builds strong relationships with other agents. That's where I come in. Whether you're buying or selling, I'm here to help you strategize and succeed. You can contact me at (503) 522-0090 or sarita@asksarita.com. You can also visit our website, AskSarita.com. I look forward to hearing from you!

I'll teach you how to convert online buyer leads into appointments using simple strategies that build trust, add value, and drive results. Successfully converting online buyer leads into appointments is a crucial skill for any real estate agent. So, how can you make the most of those calls and turn more leads into valuable appointments? In today's digital age, the internet has become the primary way buyers start their real estate journey. Capturing and converting online buyer leads into appointments can transform your business and help you stand out in a crowded market. In this video, I'll share three proven strategies to help you secure those crucial appointments: lead research, crafting compelling scripts, and building strong rapport: 1. Do your homework. Before making the call, preparation is everything. Research your lead's interests, potential needs, and browsing history if available. Familiarize yourself with the latest market trends, local property data, and relevant listings that match their preferences. Demonstrating your knowledge and tailoring your conversation to their specific needs shows professionalism and genuine interest, setting the stage for a productive call. 2. Craft a winning script. While adaptability is essential, having a structured script ensures you stay focused and persuasive. Start with a friendly, engaging introduction that captures their attention. Present a clear value proposition—what you can uniquely offer them—and seamlessly lead into a call-to-action. Remember to actively listen and personalize your responses to build trust and show that you're genuinely invested in their journey. “Preparation is key to converting leads into clients.” 3. Build genuine connections. Building rapport is the heart of a successful call. Begin with open-ended questions to learn about their preferences, timelines, and goals. Acknowledge their concerns and show empathy to make them feel understood. This isn't just about booking an appointment—it's about establishing a relationship that makes them excited to work with you. If you're ready to take your lead conversion skills to the next level or need help crafting a winning approach, reach out to me by phone or email. Let's work together to elevate your business and secure more appointments.

Going over everything you need to disclose when selling your home, from location-specific information, material defects, and more. Are you selling your home this year? If so, you've probably wondered what exactly you need to disclose to potential buyers. Seller disclosures are more important than ever in 2025, and understanding them is key to avoiding legal headaches and closing deals quickly. Transparency isn't just a courtesy—it's a necessity if you want to be legally protected. Here's a breakdown of what you need to know about seller disclosures to ensure a smooth and successful home sale: 1. Material defects. As a seller, you're required to disclose any known material defects that could impact your property's value or safety. This includes issues like foundational cracks, roof leaks, or pest infestations. Even if you've repaired these problems, it's essential to disclose them. Buyers need a full picture of the property's history so they can make informed decisions. Transparency builds trust with buyers and helps prevent disputes later on. If they discover hidden issues after the sale, it could lead to legal challenges that no one wants. 2. Repairs and property condition. Whether it's structural problems, plumbing repairs, or past flooding, sellers must document and disclose these issues even if they've already been resolved. Buyers have a right to know what they're walking into. By being upfront about the property's condition and repair history, you're not just protecting yourself from future complications; you're also showing buyers that you've taken proper care of the home. Honesty here can go a long way in building trust and confidence. “The golden rule of seller disclosures is simple: when in doubt, disclose.” 3. Environmental and neighborhood factors. Disclosures go beyond your home's four walls. Sellers are also responsible for sharing information about the surrounding environment. This could include things like being in a flood zone, nearby industrial activity, or contaminated soil. It's also a good idea to let buyers know about neighborhood-specific concerns. Providing this context allows buyers to make an informed decision and shows that you're committed to transparency, which can set the tone for a positive and cooperative transaction. The golden rule of seller disclosures is simple: when in doubt, disclose. Failing to do so could result in costly legal issues that are both time-consuming and stressful. If you're unsure about what needs to be disclosed or have other questions about selling your home, I'm here to help. Feel free to reach out by phone or email to make your selling process smooth and stress-free. Transparency is the foundation of a successful sale, and I'm here to guide you every step of the way.

Going over everything you need to disclose when selling your home, from location-specific information, material defects, and more. Are you selling your home this year? If so, you've probably wondered what exactly you need to disclose to potential buyers. Seller disclosures are more important than ever in 2025, and understanding them is key to avoiding legal headaches and closing deals quickly. Transparency isn't just a courtesy—it's a necessity if you want to be legally protected. Here's a breakdown of what you need to know about seller disclosures to ensure a smooth and successful home sale: 1. Material defects. As a seller, you're required to disclose any known material defects that could impact your property's value or safety. This includes issues like foundational cracks, roof leaks, or pest infestations. Even if you've repaired these problems, it's essential to disclose them. Buyers need a full picture of the property's history so they can make informed decisions. Transparency builds trust with buyers and helps prevent disputes later on. If they discover hidden issues after the sale, it could lead to legal challenges that no one wants. 2. Repairs and property condition. Whether it's structural problems, plumbing repairs, or past flooding, sellers must document and disclose these issues even if they've already been resolved. Buyers have a right to know what they're walking into. By being upfront about the property's condition and repair history, you're not just protecting yourself from future complications; you're also showing buyers that you've taken proper care of the home. Honesty here can go a long way in building trust and confidence. “The golden rule of seller disclosures is simple: when in doubt, disclose.” 3. Environmental and neighborhood factors. Disclosures go beyond your home's four walls. Sellers are also responsible for sharing information about the surrounding environment. This could include things like being in a flood zone, nearby industrial activity, or contaminated soil. It's also a good idea to let buyers know about neighborhood-specific concerns. Providing this context allows buyers to make an informed decision and shows that you're committed to transparency, which can set the tone for a positive and cooperative transaction. The golden rule of seller disclosures is simple: when in doubt, disclose. Failing to do so could result in costly legal issues that are both time-consuming and stressful. If you're unsure about what needs to be disclosed or have other questions about selling your home, I'm here to help. Feel free to reach out by phone or email to make your selling process smooth and stress-free. Transparency is the foundation of a successful sale, and I'm here to guide you every step of the way.

A simple name search could reveal refunds or lost funds you didn't know about. I got an email the other day about taxes. I almost ignored it, but something caught my attention. It was a list of state tax department websites. Sounds boring, right? That's what I thought until I clicked on Montana's site and found something unexpected. There's a section on the Montana Department of Revenue's website called “Find Unclaimed Property.” It lets you search for money the state might be holding under your name. I typed in mine, but nothing came up. Then I tried my wife's. Boom—she had unclaimed money waiting for her. I checked a few team members, and some of them had money, too. This isn't just a Montana thing. Every state holds unclaimed money for people who haven't collected it. It could be from an old paycheck, a forgotten bank account, an insurance refund, or a utility deposit. If a company can't reach you, the money gets sent to the state. Most people have no idea this happens, and their money just sits there. Most people have no idea this happens, and their money just sits there. The good news is it's easy to check. Just go to your state's unclaimed property website, enter your name, and see if anything comes up. Try different versions of your name, maiden names, middle names, or even past addresses. If you find something, follow the steps to claim it. It's free, and the state won't charge you to get your own money. I had no idea this was a thing until I stumbled upon it. And I'm guessing most people don't know either. Imagine finding a few hundred, or even a few thousand dollars just sitting there, waiting for you to claim it. It's quick, it's easy, and it could put money back in your pocket. Take five minutes to check. Look up your name, your family's names, even your friends' names. If you find something, don't wait; claim it. And if you end up with a great story, I'd love to hear about it. You can reach me at 406-837-5531 or email me at ScottHollingerMT@gmail.com. Go check now—you might have money waiting for you.

Discover my 3-step formula for open house success—I'll show you how to market your client's home, engage visitors, and make a great impression. Got an open house event coming up? Let's make it an unforgettable experience that leaves buyers ready to write offers on the spot. Spring is on its way, and with it comes the busiest home-buying season of the year. Hosting a standout open house can set your property apart in a competitive market. Today, I'll share three game-changing strategies to make your open house the talk of the neighborhood: setting the stage, spreading the word, and creating memorable connections. 1. Set the stage for success. First impressions are everything. Start with impeccable curb appeal: freshly mowed lawn, vibrant flowers, and a welcoming front door. Inside, focus on staging—arrange furniture to maximize space, add pops of color with decor, and highlight your home's best features. Don't forget sensory touches like soft lighting, pleasant scents, and a curated playlist to make buyers feel right at home. “When done right, an open house can drive offers and even bidding wars.” 2. Amplify your marketing. To get a full house, you need a full-scale marketing plan. Go beyond the basics with targeted social media ads, a virtual tour, and local community outreach. Partner with nearby businesses to cross-promote your event, and consider offering incentives like a gift card raffle for attendees. A well-executed marketing plan creates buzz and ensures your open house is a can't-miss event. 3. Make it personal. The secret to converting visitors into buyers is personal engagement. Greet everyone with a smile and take time to learn what they're looking for in a home. Prepare a QR code that links to detailed property information, and set up interactive elements like a neighborhood highlights board. Collect feedback with a quick survey—it shows you care and provides valuable insights for future showings. If you're ready to take your open house to the next level or have any questions about the process, reach out to me by phone or email. Let's work together to turn your open house into the launchpad for your next big sale.

How low inventory, multiple offers, and more are shaping our market. Are you thinking about buying or selling a home this year? The spring market is already here, and things are moving fast. With the changes in the market this 2025, it's important to understand what's happening before making a move. Today, I'll break down the key trends shaping today's market: Low inventory remains a challenge. Housing supply is still very limited, continuing a trend we've seen for a while. Normally, winter weather keeps listings low. However, even with a mild season this spring, the inventory hasn't picked up. This means buyers have fewer choices, and sellers have less competition. Serious buyers are driving quick sales. Homes aren't getting tons of showings, but they are selling fast. The buyers in today's market are pre-approved, motivated, and ready to purchase. If a home is priced well and in good condition, it's likely to move quickly. “Low inventory means sellers have a great opportunity, while buyers need to act quickly.” Multiple offers are back. Low supply is leading to more multiple-offer situations. While rising interest rates have kept home prices from climbing too high, demand is still strong. Prices aren't dropping, and competition remains steady. Sellers must be market-ready. A few years ago, sellers could list a home in any condition and get offers. That's not the case anymore. Buyers now expect move-in ready homes. If you're selling, clean, stage, and prepare your home to stand out. The spring market is moving fast, and the right strategy can make all the difference. Low inventory means sellers have a great opportunity, while buyers need to act quickly. If you're thinking about buying or selling, you don't have to do it alone. Call or text us at 952-212-3597 or email us at ChadandSara@edinarealty.com. We'll help you navigate the market and make the best move for your goals.

Enhance your curb appeal, declutter and depersonalize, and highlight your home's key features to have a faster and more profitable home sale. Looking to sell your house soon but don't know how to get it ready for the market? Selling your home can feel like a big undertaking, but with the right preparation, you can make it stand out and attract the perfect buyer. These three essential tips will help you get your home ready for a successful sale and leave buyers impressed from the moment they arrive: 1. Enhance curb appeal. First impressions matter, and curb appeal is where it all begins. When potential buyers pull up to your home, the exterior sets the tone for their entire visit. Even small details work together to create an inviting first impression. You don't need to go all out—simple updates can make a big impact. Mow the lawn, plant some vibrant flowers, or touch up peeling paint on the front door. If it's winter, keep walkways clear and add cozy seasonal touches like a wreath or warm lighting. The goal is to show buyers that your home is well-loved and ready to welcome its next owner. 2. Declutter and depersonalize. Your goal should be to make it as easy as possible for buyers to envision themselves living in your space when they walk inside. but that's hard to do if rooms feel crowded or overly personal. Start decluttering by removing extra furniture and boxing up items you don't use often. Less is more when it comes to preparing your home for sale—you want it to feel spacious and inviting, not cramped. Next, depersonalize the space and take down family photos, bold artwork, or unique collections. This doesn't mean erasing your personality—it's about creating a blank canvas where buyers can imagine their own lives. Finally, take time for a deep clean. Pay special attention to kitchens and bathrooms, as these high-traffic areas often leave the biggest impression. A spotless home signals that it's been well-maintained and move-in ready for your buyers. “Good lighting creates a cozy atmosphere and lets the best features of your house shine.” 3. Highlight key features. Think about what makes your property special—whether it's a spacious kitchen, a cozy living room, or beautiful natural light streaming through large windows. It might be worth it to consider some light staging to get your house in the best shape possible. Rearrange furniture to improve flow and maximize space, even if it's as simple as moving a couch or removing an extra chair. Lighting is also critical; it creates a cozy atmosphere and lets the best features of your house shine. Even small updates, like fresh neutral paint or modern cabinet handles, can make your home feel updated and move-in ready. At the end of the day, selling your home doesn't have to be overwhelming. By enhancing curb appeal, decluttering and depersonalizing, and highlighting your home's key features, you can create a space that buyers will fall in love with. If you have questions about getting your home ready for the market or anything else, please call or email me. I am always willing to help!

Enhance your curb appeal, declutter and depersonalize, and highlight your home's key features to have a faster and more profitable home sale. Looking to sell your house soon but don't know how to get it ready for the market? Selling your home can feel like a big undertaking, but with the right preparation, you can make it stand out and attract the perfect buyer. These three essential tips will help you get your home ready for a successful sale and leave buyers impressed from the moment they arrive: 1. Enhance curb appeal. First impressions matter, and curb appeal is where it all begins. When potential buyers pull up to your home, the exterior sets the tone for their entire visit. Even small details work together to create an inviting first impression. You don't need to go all out—simple updates can make a big impact. Mow the lawn, plant some vibrant flowers, or touch up peeling paint on the front door. If it's winter, keep walkways clear and add cozy seasonal touches like a wreath or warm lighting. The goal is to show buyers that your home is well-loved and ready to welcome its next owner. 2. Declutter and depersonalize. Your goal should be to make it as easy as possible for buyers to envision themselves living in your space when they walk inside. but that's hard to do if rooms feel crowded or overly personal. Start decluttering by removing extra furniture and boxing up items you don't use often. Less is more when it comes to preparing your home for sale—you want it to feel spacious and inviting, not cramped. Next, depersonalize the space and take down family photos, bold artwork, or unique collections. This doesn't mean erasing your personality—it's about creating a blank canvas where buyers can imagine their own lives. Finally, take time for a deep clean. Pay special attention to kitchens and bathrooms, as these high-traffic areas often leave the biggest impression. A spotless home signals that it's been well-maintained and move-in ready for your buyers. “Good lighting creates a cozy atmosphere and lets the best features of your house shine.” 3. Highlight key features. Think about what makes your property special—whether it's a spacious kitchen, a cozy living room, or beautiful natural light streaming through large windows. It might be worth it to consider some light staging to get your house in the best shape possible. Rearrange furniture to improve flow and maximize space, even if it's as simple as moving a couch or removing an extra chair. Lighting is also critical; it creates a cozy atmosphere and lets the best features of your house shine. Even small updates, like fresh neutral paint or modern cabinet handles, can make your home feel updated and move-in ready. At the end of the day, selling your home doesn't have to be overwhelming. By enhancing curb appeal, decluttering and depersonalizing, and highlighting your home's key features, you can create a space that buyers will fall in love with. If you have questions about getting your home ready for the market or anything else, please call or email us. We are always willing to help!

What you need to know about our normalizing real estate market, including home prices, supply, and more. “How is the housing market right now?” I've been getting this question a lot recently, and I understand why. This is the time of year when people plan their moves for 2025, but it's difficult to know what you should do without understanding where the market is at. The truth is that our market can be summed up in one word: Normalization. While the red-hot market of the pandemic is far behind us, the market isn't heading for a crash anytime soon. Instead, things are balancing out. Here are three things you need to know about our normalizing housing market: 1. Competition is increasing. There are more homes for sale in the U.S. than there have been since before the pandemic. For buyers, this means more options For buyers, this means more options. If you've been frustrated by the lack of options, now might be the time to reenter the market. Meanwhile, sellers need to reset expectations about how long it will take to sell. You can still get a great deal in this market, but your home probably won't fly off the market like it would have a few years ago. 2. Prices are increasing slowly but steadily. In most markets around the country, prices are still increasing, although it's at a modest pace. Redfin expects prices to increase by 4% in 2025, which means sellers need to be careful about not overpricing their properties. Prices are increasing, but buyers are savvy enough to know when a property isn't worth what you're asking. Meanwhile, buyers can be confident that they will start building equity as soon as they close. “Prices will increase steadily but slowly in 2025.” 3. Condition matters. Right now, there is a large gap between homes that need a little work and homes that are in pristine condition. Good-quality homes still sell quickly and for top dollar; they might even create a bidding war among buyers. On the other hand, homes in need of repairs could sit on the market for a long time. Buyers don't have a ton of extra cash on hand for repairs after closing, so small investments upfront could make it much easier to sell your house. These points are broad strokes that are generally true for most markets across the country. However, you should know that real estate is hyper-local. What's happening in your neighborhood might not be true for your area in general. If you want to learn more about your local market, call or email me for more details. I'd love to share more information with you.

How you can prepare for the spring market by planning ahead, budgeting your time, and getting in early. As a real estate agent, one of the most common questions I get from potential home sellers is, “When is the best time of year to sell my home?” The truth is that the best time to sell is when you need to move; however, if you're determined to try and time the market, the best time to sell is when you have the least amount of competition. In most markets, that means selling in late winter or early spring. Once spring hits, inventory increases rapidly, and you'll have to compete with tons of other homeowners. If you truly want to hit the optimal selling window in late winter or early spring, here are three key things you need to consider: 1. Plan early. The more time you give yourself to plan out your home sale, the better. Getting your home ready for the market might involve a lot more work than you thought of beforehand, so don't procrastinate. I recommend giving yourself a three to four months headstart before you list for things like pre-listing consultations, staging, repairs, and more. If you want to sell at the optimal time in late winter or early spring, that means you need to start these things as soon as possible. 2. Budget your time. It can take 60 to 120 days to sell your home once you list it, but many homeowners still have a mentality leftover from the pandemic market, when homes would sell in as little as a week. That's why I recommend working with your agent to plan out what you need to do to hit the optimal selling window. Once you have a schedule, it will be easier to budget your time and sell at the perfect moment. “Get ahead of things by listing as early as you reasonably can.” 3. Beat your competition to the market. If you have a choice between listing earlier or later, list earlier. Once the spring frenzy hits, supply increases exponentially each month. All those sellers are competition that will make it harder for you to get the best deal possible, so try your best to beat them to the market. It's tempting to wait for prices to increase as demand picks up, but this isn't a good strategy. By the time you enter the market, you'll be chasing a wave of demand that has already passed. Instead, get ahead of things by listing as early as you reasonably can. If you want to sell this spring and get the best deal possible, your first step should be to have a pre-listing meeting. Just call or email me, and we'll go over your situation, your goals, the market, and more. It's 100% free and no obligation. I look forward to hearing from you!

What you need to know about our normalizing real estate market, including home prices, supply, and more. “How is the housing market right now?” I've been getting this question a lot recently, and I understand why. This is the time of year when people plan their moves for 2025, but it's difficult to know what you should do without understanding where the market is at. The truth is that our market can be summed up in one word: Normalization. While the red-hot market of the pandemic is far behind us, the market isn't heading for a crash anytime soon. Instead, things are balancing out. Here are three things you need to know about our normalizing housing market: 1. Competition is increasing. There are more homes for sale in the U.S. than there have been since before the pandemic. For buyers, this means more options For buyers, this means more options. If you've been frustrated by the lack of options, now might be the time to reenter the market. Meanwhile, sellers need to reset expectations about how long it will take to sell. You can still get a great deal in this market, but your home probably won't fly off the market like it would have a few years ago. 2. Prices are increasing slowly but steadily. In most markets around the country, prices are still increasing, although it's at a modest pace. Redfin expects prices to increase by 4% in 2025, which means sellers need to be careful about not overpricing their properties. Prices are increasing, but buyers are savvy enough to know when a property isn't worth what you're asking. Meanwhile, buyers can be confident that they will start building equity as soon as they close. “Prices will increase steadily but slowly in 2025.” 3. Condition matters. Right now, there is a large gap between homes that need a little work and homes that are in pristine condition. Good-quality homes still sell quickly and for top dollar; they might even create a bidding war among buyers. On the other hand, homes in need of repairs could sit on the market for a long time. Buyers don't have a ton of extra cash on hand for repairs after closing, so small investments upfront could make it much easier to sell your house. These points are broad strokes that are generally true for most markets across the country. However, you should know that real estate is hyper-local. What's happening in your neighborhood might not be true for your area in general. If you want to learn more about your local market, call or email me for more details. I'd love to share more information with you.

Understand how rising rates shape buyer behavior in 2025's housing market. You might've heard ads or people saying we're in a “buyer's market.” That couldn't be further from the truth. We're 100% in a seller's market. If you've been sitting on the fence about buying or selling, it's time to pay attention. But what does a seller's market mean for you? Let's get real: a seller's market means homes fly off the market faster than ever. The National Association of Realtors defines a seller's market as a market with fewer than five months of inventory. In our area, we currently have less than one month of homes available. That's a big deal. If you're a seller, this is your moment. However, with higher interest rates, some buyers are cautious. What does that mean for you as a buyer? It means you're not alone in this. The market is active, and buyers are still making moves. Why are homes still selling fast? Life happens. We call it the “5 Ds”: death, divorce, degrees, diapers, and diplomas. These life changes don't wait for perfect interest rates. Families grow. People downsize. Jobs relocate. That's why sellers still list, even if they hold onto those low 3% mortgage rates. “Buyers are making moves, and sellers are ready to list for the right reasons.” If you're thinking about selling, you're probably wondering, “Should I wait?” Here's the truth—buyers are already waiting for new inventory. That's why December 2024 was one of the busiest Decembers we've seen in years. The market is hot, and it's not slowing down. For many buyers, these interest rates (6%–8%) are the only ones they've ever known. If you're a first-time buyer, this feels normal, and you're not wrong. We're almost three years into this higher-rate environment, and the market has adjusted. If you're waiting for rates to drop, you could miss out. The reality is, homes are still in demand. Buyers are making moves, and sellers are ready to list for the right reasons. Whether buying or selling, this market has opportunities. If you're ready to act, let's talk about your next steps. Don't hesitate to call us at 952-212-3597 or email us at ChadandSara@edinarealty.com. We'd love to answer your questions, share market insights, and help you navigate this unique time. Don't wait for the perfect moment—it's already here. Call or email us today, and let's get started!

Agents need to prepare for potential fallout from the NAR settlement in 2025, such as smaller buyer's agent commissions. Ever since the NAR settlement took effect in August 2024, the real estate industry has been holding its breath. People had a wide range of opinions on what would happen to the industry, from some people claiming nothing would change while others predicted the end of agents working primarily with buyers. So far, the optimists have been mostly vindicated. While some things have certainly changed, most buyer's agents have survived the shift. However, will this last? We're still in uncharted territory, and many agents remain nervous about the future of their careers. That's why today, I'm sharing some of my thoughts on what might happen to real estate commissions in 2025 and beyond: 1. The market slowdown has delayed significant shifts. When the NAR settlement first took effect, many people thought buyer agent commissions would be greatly reduced or eliminated entirely. This hasn't happened, but it could just be due to the market slowdown. Right now, many markets have low demand, causing sellers to offer concessions to homebuyers. In other words, if the market picks up, sellers could stop offering concessions, like buyer's agents' commissions. “I recommend that you work hard to make as much as possible in this market while keeping one eye on the future.” 2. The market might speed up in 2025. While 2025 isn't expected to be a boom market like we saw during the pandemic, it should improve slightly for sellers. When the market finally turns around and starts to strongly favor sellers again, commissions could be one of the first things they stop offering buyers. I don't have a crystal ball, but I wouldn't be surprised if buyer's agents' commissions became negatively correlated with how much leverage sellers have. 3. Make what you can now while preparing for the future. Despite whatever changes might occur when the market picks back up, one thing is certain: Buyer's agents can still make a lot of money right now. I recommend that you work hard to make as much as possible in this market while keeping one eye on the future. This could mean transitioning to work with more sellers, looking for new training, building your referral network, or something else. No one knows what the future holds for the real estate market except this: Things will change. Our team is always looking ahead to what the market might hold so we can be industry leaders. If you want additional training on how you can adapt to the future, please call or email us. I'd love to hear from you.

I'm going over how you should hire your first showing assistant, pay them, and avoid mistakes along the way. Have you considered hiring a showing agent to give you more leverage with your real estate business? I get it—once your real estate career starts picking up, it can feel like you never have enough time. One of the easiest ways you can buy back your time is by working with a showing agent. This allows you to spend all the time you would have spent on showings on money-making activities instead. It's a great way to gain leverage, and I recommend it to many agents when they're first feeling overwhelmed. However, working with a showing agent raises an obvious question: How should you pay them? Here are three tips to make sure you're getting the most out of your showing agents: 1. How to find your showing agent. To find the best showing agent possible, I recommend running ads to newer agents looking to get a little extra cash. All agents need to pay the bills, and newer agents might not make enough from commissions yet to cover all their expenses. By offering them to be your showing agent, they can get the opportunity to make extra cash while you free up time to spend on more important activities. “Hiring a showing agent is all about giving yourself more leverage.” 2. Pay them extra for the first home. When you find a good candidate, offer them extra money for their first home. This first job will double as their “audition” — if they do a good job, they'll earn the right to work with you on more homes in the future. The higher first-home rate will also help you attract the highest-quality candidates possible for the position. 3. Pay in cash upfront per home. This is the best and simplest way to pay your showing agents. By paying them upfront, you make sure that you're only paying for work done. Plus, you can avoid contingencies or other contracts that put you at risk of overpaying. At the end of the day, hiring a showing agent is all about giving yourself more leverage to grow your business. If you're looking to take an even bigger leap, please call or email our team. We have the training and resources you need to focus your time on money-making activities. Make it a great day!

I explain how you can work with your agent to assume a 4% rate, including finding a list of suitable properties, crafting the right offer, and more. Want to buy a home but don't want to deal with higher interest rates? I get it; despite a lot of noise about the Federal Reserve lowering interest rates recently, the fact remains that rates are currently much higher than they were a few years ago, when receiving a 4% or even 3% rate was possible. However, there is a way to get that 4% rate, even today: Assumable mortgages. Assuming someone else's mortgage with a lower rate can save you thousands over the course of your loan, but the process can be a little tricky. That's why today, I'm sharing how you can assume someone's mortgage in three steps. 1. Have your agent find a list of potential mortgages. Your agent should have access to tax records and mortgage information that will allow them to find out which homeowners in an area purchased their house when rates were lower. They can create a list of mortgages in this area that you would want to assume. From there, you need to confirm that a seller's mortgage is actually assumable before going forward. For example, most VA loans are assumable, but not many conventional loans are. You also need to qualify for whatever loan you want to assume, so make sure you work closely with your agent to ensure you have a list of quality leads. Work with your agent to make sure you qualify for the mortgage. 2. Negotiate a deal that works for everyone. If a seller lets you assume their mortgage, they'll probably want something in return. As long as you're working with a good agent, this can work out for everyone. For example, your seller might ask for a higher price, but you'll still get that low 4% interest rate. This will end up saving you tons of money in the long run, so the upfront cost is almost always worth it. 3. Be patient. It's exciting to find an assumable mortgage with a lower rate, but you still need to be patient. It can take two or even six months for the assumption to go through, and your lender still needs to make sure you qualify before moving forward. For example, if you want to assume a VA loan, you need to be a qualifying veteran. While finding an assumable loan with a lower interest rate can be tricky, it can end up saving you tons of money in the long run. If you're interested in this option, call or email me, and I'll send you a list of potentially assumable mortgages in your area. I look forward to hearing from you!

Discover whether building or buying a home saves more money and suits your needs based on costs, timelines, and long-term value. One of the biggest questions I get is “Should you build your dream home or buy an existing one?” It's not an easy choice, and there's no one-size-fits-all answer. But don't worry—I've got some real insights to help you decide. Why does the parade of homes matter? The Flathead Builders Association just brought back their Parade of Homes after a five-year break. This event is a goldmine for anyone thinking about homes—whether you want to build or buy. Homes were divided into three categories this year: attainable, luxury, and dream homes. Each category shows what's possible in today's market, from prices to trends to square footage. I dug into the data to compare the costs of new builds versus existing homes. Let's break it down. Attainable homes. If you're looking at entry-level homes, the numbers are close. The new homes in this category cost about $226 per square foot, but that doesn't include the land. The average price was around $366,000. Existing homes in the same price range averaged $306 per square foot, and that includes land. So, what's the catch? If you're okay waiting for a home to be built, you might save some money. But if you need a place now, buying an existing home is simpler. The choice comes down to your timeline, budget, and needs. Luxury homes. Luxury homes in the Parade of Homes were priced at $466 per square foot for new builds (excluding land). Existing luxury homes came in lower at $404 per square foot, and that price included land. If you want luxury, buying an existing home gives you better value. Building might cost you more after adding land prices. Dream homes. Dream homes had the widest range. New builds started around $400 per square foot and went up to $800 (excluding land). Existing homes in this category averaged $853 per square foot (with land). If you're okay spending top dollar and want a brand-new home, build. But, if you're looking for more immediate options, existing homes might work better for you. The choice comes down to your timeline, budget, and needs. If you can wait, building could give you exactly what you want. But if you need a home now, buying is easier and often more cost-effective. If you're curious about the Parade of Homes or want more insights, feel free to call or text me at 406-837-5531. I'll help you find which home is the right one for you.

Learn why Montana's low power bills are possible thanks to renewable energy and creative solutions like biomass and hydroelectric power. Ever wondered where the electricity powering your home actually comes from? If you're in Montana like me, you might be surprised. Power bills are a common question from homebuyers, and I recently dug into some fascinating details about our energy sources. Let me break it down for you. Low power bills? Here's why: Montana enjoys some of the lowest electricity costs in the country. But why is that? It's because we rely on a mix of energy sources, some of which are incredibly efficient and renewable. Knowing where your electricity comes from can help you appreciate it—and understand the challenges we face in keeping those costs low. Why does solar power struggle here? You'd think solar energy would be a big deal, right? But Montana doesn't see enough sunny days to make solar a year-round option. It's not like living in a desert. This means solar isn't contributing much to our power grid right now. The hidden heroes of our energy grid. We do have some creative solutions, though. Ever heard of biomass? That's when waste, like landfill gas or leftover materials from processing plants, is turned into energy. In places like Columbia Falls, they're converting waste into gas and running turbines to generate electricity. Understanding where our electricity comes from isn't just interesting—it's important. Then there's hydroelectric power. Small turbines, like the one powered by Whitefish City's water reservoir, generate electricity from flowing water. It's a clean and effective way to keep the lights on. The big player: hydroelectric dams. Here's the star of the show—our dams. Montana gets a huge chunk of electricity from hydroelectric dams on the Columbia and Snake Rivers. These dams don't just power homes. They support businesses, manufacturing, and even grocery stores. But there's a problem. Some people want to remove these dams, which could devastate our power grid. Without them, costs would rise, and industries might suffer. It's a big deal that impacts everyone. Understanding where our electricity comes from isn't just interesting—it's important. It's up to us to protect these resources. Pay attention to policies that affect our dams and renewable energy programs. Every decision matters when it comes to keeping our power reliable and affordable. If you have any questions about Montana's real estate condition, feel free to call or text me at 406-837-5531.  

Are you a real estate agent, team leader, or business owner struggling with the familiar cycle of peaks and valleys in real estate production? At the Dave Hooke Real Estate Team, Keller Williams of Central PA, we understand this challenge—and we're here to help you break free from it. In real estate, it's easy to get caught up in a “hamster wheel” of scrambling for leads, getting overwhelmed with tasks, and then experiencing an inevitable slowdown. The key to consistent growth lies in leveraging the right support systems, allowing you to focus on generating leads regularly without falling behind. So, what's the solution? It's all about building leverage through a strong team structure. By utilizing assistants, transaction coordinators, and other support roles, you can create a foundation that stabilizes your business. This structure not only smooths out the highs and lows of production but also enables you to focus on what really matters—expanding your client base and providing top-notch service. If you're considering joining a real estate team, it's essential to know what to look for. You'll want a team that offers transaction support, marketing assistance, and a reliable lead-generation system. These are core elements that free up your time to do what you do best: close deals and build relationships. Interested in seeing our team in action? Reach out to us at support@DaveHookeTeam.com to learn more or arrange a shadow day with us. We'd love to connect and show you how we maintain a steady, supportive team environment that keeps production levels consistent, no matter the season.

Buyers are backing out of more real estate deals across the country, but by taking control of the situation and focusing on motivations, you can keep more transactions together. Recently, a lot of agents have called me asking about buyers backing out of real estate transactions. This problem is significantly hurting their bottom lines, but they don't know what to do. If you've experienced buyers getting cold feet in this market, don't panic: You have options. The truth is that this market is volatile, but there are still steps you can take to ensure more buyers follow through and get to closing. Here are three things you should do to deal with buyers backing out of real estate deals: 1. Be a leader. Staying calm when a deal falls through is easier said than done. However, there's a solution to every problem. When a deal starts to fall apart, both buyers and sellers tend to freak out a little bit. Selling a home is an emotional process, and hundreds of thousands of dollars are on the line. That's why it's critical that you stay calm and be a leader in this situation. The seller and buyer are both going to be looking to you for guidance, and you need to project confidence that the deal can still be done. Don't get sucked into an emotional reaction and be the rock everyone needs to find a solution that works for everyone. “Remind your buyers we're in a buying window that won't last forever.” 2. Remind the buyer why they want to move. No matter how adamant a buyer is that they want to walk away, the deal might not be over. Even minor issues can spark a strong emotional reaction from buyers, but if you let things calm down, cooler heads often prevail. Remind both parties about their motivations for moving. By getting them to refocus on their motivations instead of whatever issue is holding them back could bring them back to the table and revive a dead deal. 3. Help buyers understand this market. Buyers are in an odd spot in this market. Interest rates have recently changed, and a lot of buyers are paralyzed by the volatility. This is why you need to help buyers understand the opportunities they have in this market. They won't have more choices than they do now. While no one knows for sure what will happen with rates, it's likely they'll decrease soon, which will increase buyer demand and lower supply. The home might not be everything they've ever wanted, but the truth is that they might not get a better opportunity. If you make them understand that, they might be more willing to overlook an issue holding them back. If you're interested in more of this granular, issue-based training, I encourage you to reach out to my team. Just give us a call or send us an email; in a market with fewer transactions, it's more important than ever that you make the most of what you can.

Setting up a CRM can be confusing, but it doesn't have to be. Today I'll go over tags, tracking heat, and getting leads started in your pipeline. Setting up a CRM can be confusing, but it doesn't have to be. Today I'll go over tags, tracking heat, and getting leads started in your pipeline. Are you just starting out in the real estate industry and don't know how to set up a CRM? Maybe you've just started your real estate journey. Maybe you've been in the industry a long time but haven't gotten around to fully leveraging your database yet. Whatever your situation is, you should know that a properly set up CRM is a real estate agent's best friend. Most of you probably already know what a CRM is, but if you don't, it's a customer relationship management service; in other words, it helps organize and leverage your database. Your database should be your most powerful asset as a real estate agent, so if you aren't getting the most out of yours, you're missing out. With all that in mind, here are three things you need to know to set up your CRM: 1. Create tons of tags. In a CRM, you can categorize people based on pretty much everything. In my experience, you can't over-categorize - the more tags you create to separate and define people, the better. Keep track of what type of lead they are, where they came from, their personal information, and more. Once your database gets big enough, you won't be able to keep track of everyone in your head, so it's best to stay organized early. “In my experience, you can't create too many tags.” 2. Track people's heat. In case you don't know, heat is an industry term for how ready-to-sell a lead is. So if you get a hot lead, they are probably ready to move ASAP. However, one of the best strengths of your database is that you can keep track of and nurture leads that aren't hot - people who might not want to move for another year or even longer. Keeping track of and nurturing these leads can give you consistent, reliable business for years to come, but this process starts by organizing everything in your CRM. 3. Create automated follow-up plans. What's your strategy to nurture a lead over a long time? If you don't have one, reach out to me; I can help you with that. However, if you already know what to do, you can set up your CRM to automate your process. This way, you don't have to worry about wasting time on a lead that never comes around. Everything will be the same way through your CRM's automation, so you can be sure you're putting the maximum effort into nurturing leads. Look: While I hope these tips are helpful, there's no getting around that setting up a CRM is a lot of work. If you want personalized help or guidance, call or email my team. We have full-time staff members who do these sort of back-end things for you, so you can focus 100% of your energy on making money. Just reach out if you're interested. I look forward to hearing from you!

Explore essential training programs for both new and experienced agents. Are you ready to enhance your skills and gain a competitive edge in the real estate industry? Whether you're just starting or have years of experience, the right training can elevate your career to new heights. Luckily for you, Keller Williams offers two essential classes that cater to both new and seasoned agents alike: 1. For new agents: Productivity training classes. The productivity training classes are meticulously designed for new agents to gain solid foundational learning. A dedicated trainer will guide you along the way to fully grasp the ins and outs of real estate. This structured training ensures you gain the confidence and knowledge needed to jumpstart your career. “Investing in your training is crucial for long-term success in real estate. ” 2. For experienced agents: Top masterminds. If you're a seasoned agent looking to take your business to the next level, the top masterminds class is perfect for you. These sessions gather the top 10% to 20% of agents to share their best practices and innovative strategies. By participating, you'll gain insights into what successful agents are doing in today's market, allowing you to implement these techniques into your practice. Investing in your education is crucial for long-term success in real estate. Whether you're a new agent seeking foundational training or an experienced professional wanting to learn from the best, these classes will equip you with the skills needed to excel. Don't miss this opportunity to elevate your career! Contact me at (858) 461-9665 or via email at sean@mysddreamhome.com.

If you're a real estate agent, team owner, or a team member looking to grow your business, I have some valuable insights to share with you today. The question I want to answer is: What are your two options for generating new business in 2024? For years, the strategies have remained consistent, falling into two main buckets: Prospecting-Based Activities Marketing-Based Activities When I first started my real estate career, I didn't have much money, but I had plenty of time. I focused on three key prospecting activities that helped build my business: door knocking, calling expired listings and FSBOs, and working my database. These activities were the foundation of my success over 20 years ago, and they remain essential today. As my business grew and my time became more limited, I began supplementing these prospecting activities with marketing-based strategies. While these saved me time, they required an investment of money. The key to successful marketing is tracking your efforts to ensure you're getting a good return on your investment. If you're curious about the top five prospecting activities or the best marketing strategies for 2024, I'd love to share them with you. Just reach out to us at support@davehooketeam.com, and we'll provide you with the insights you need. We also offer a unique opportunity to shadow our team in the mornings. There's no obligation—just an opportunity to take notes and experience our team environment firsthand. If you're interested in learning more, or if you'd like to receive our list of the top five prospecting and marketing tools for 2024, feel free to contact us. Looking forward to connecting with you soon.  

Recent Mortgage Trends: Stability and Consumer Confidence in the Real Estate Market Over the past couple of years, we've seen some of the most volatile mortgage trends in U.S. history, reminiscent of the fluctuations we saw back in the 1980s. About a year to a year and a half ago, we experienced a series of rapid rate adjustments. The cost to borrow money for a 30-year mortgage saw some of the highest rate changes in the shortest time span ever recorded in the history of our country. However, I'm pleased to report that today's market environment is much more stable. Over the last several months, we haven't seen any dramatic shifts in mortgage rates, and no significant changes are expected on the horizon. This stability is excellent news for both home buyers and sellers. A year ago, many buyers were hesitant to make a move due to the uncertainty—wondering if mortgage rates would spike or drop week to week. This created a lot of anxiety and fear in the market. “This stability is excellent news for both home buyers and sellers.” But now, as we've moved into a more predictable environment, consumer confidence has rebounded significantly. Those same buyers who were cautious last year are now re-entering the market, buoyed by the ongoing increase in home values and a renewed confidence in the stability of the mortgage market. If you have any questions about current mortgage trends or are considering buying or selling a home, I'd be happy to assist. Whether you're looking for a free home value estimate or a buyer consultation, we're here to help. We're currently conducting 10 to 12 buyer consultations every week, and there's no charge or obligation. Feel free to reach out to us at Support@DaveHookeTeam.com, and we'll get you pointed in the right direction. Check out our Facebook page for more updates: Facebook.com/DaveHookeTeam

Looking to secure a home in Raleigh? Partnering with a property agent will improve your chances of success, so check out this National Buyers Agents Association directory at https://buyeragentsearch.com/associations-and-real-estate-agents/north-carolina-buyers-agents/ to get started! Skyfor, Inc. dba National Buyers Agents Association City: Evergreen Address: 7652 Gartner Rd. Ste. 723 Website: https://buyeragentsearch.com Phone: +1-303-670-0246 Email: KathleenChiras@skyforinc.com

At Home in the Carolinas (704-989-9793), a real estate agency based in Charlotte, North Carolina, has recently added new properties to its listings, including family homes in Monroe, North Carolina. Ready to get started? Visit https://athomeinthecarolinas.com/ At Home in the Carolinas 7903 Providence Rd #150, , Charlotte, NC 28277, United States Website https://athomeinthecarolinas.com/ Email prc.pressagency@gmail.com

Speaking to Josh of Josh's Sno Shack about his wonderful business in Tulsa. Today Jennie is in Brookside to speak with Josh of Josh's Sno Shack. They sell snow cones and serve up summer happiness! Jennie: So who are you, and what do you guys do here? Josh: I started this business in 2005, and it was meant to get me through college. However, I finished college and kept growing the business. We've sort of become the Tulsa staple for snow cones. If you like summer and snow cones, then you have to visit one of our locations in Tulsa or Stillwater. I've seen your shacks all over town. How many locations do you have now? As of just the other day, we have seven locations open, another is opening in a few days, and two more should be open for the summer. We also have a couple of snow cone trucks that drive around to events, and we do about 100 events every month during the summer. We're going all out right now. We love promoting our local business owners, and you're giving back to the community by employing young kids who are still learning and growing. What's been the greatest joy as a boss and a growing leader or our youth? “If you like summer and snow cones, then you have to visit one of our locations.” This is the 17th summer we've been open for business, and I always tell people that I don't wake up saying, “I love snow cones!” What I love most is the opportunity to invest in young folks, get to know them, hear their stories, and hopefully teach them a little about life and business. This is a first job for a lot of people, so we teach them jobs skills such as how to communicate with customers and each other, which I think are great tools for them to learn by the time they graduate from high school. Those are needed skills that they may not be learning in the classroom. What are some of your most interesting flavors that people should try? We have crowd favorites, but the most interesting flavor we have is called the Lotus, which has hibiscus in it. I enjoy that one a lot; it's a light, sort of floral taste, so it's unique. Any of the flavors on the “Only at Josh's” list are more unique than you'd find at competitors' stands. Another fun flavor is Butterbeer; if you're a Harry Potter fan, it tastes like the butterbeer drink you can get at Universal's The Wizarding World of Harry Potter theme park. Also, the Josh's Mix is our secret house special that we're known for; you can't go wrong with any of these flavors. Then starting in June, we have a flavor of the week that we launch with a special topping. We usually try to make those flavors based on something culturally relevant. Summer is your busy season, your main season. You're mostly a summer business, so as a business owner, how does that work? It's honestly pretty incredible. Sometimes in business, we get caught up in the grind of it and don't have time to truly think about things. We hit the ground running around January 15 by hiring and making sure our contracts are in order. Then we're open through about mid-October and have November to decompress everything. I use November and December to be a thinker and spend plenty of time with my family. I have an amazing life where I have time to think up ideas, explore new concepts, and see if they work or not. It's crazy right now though! We're so grateful that Josh's Sno Shack is here and a Tulsa staple. People can find one of your shacks on most of the popular corners of town. If you Google us, we're probably only a few miles from you. To learn more about Josh's Sno Shack or book them for your next event, visit their website. If you ever have any real estate questions or needs, visit The Wolek Group's website. We would love to help you!

Take a look around our historic city with the amazing Tours of Tulsa. Tulsa looks awesome on Tours of Tulsa! I'm excited to talk with Kelly and learn all about the amazing things they do down here, and I mean down here, in an underground tunnel. Recently, our team did a little tour, and we had the best time in downtown Tulsa. We wanted to talk to Kelly so that she could share what they do here. How'd you start this business? Tell us all about it. My name is Kelly Gibson, and I've been touring in town now for 15 years. I have not always had the pleasure of owning my business, but it was in 2013 that I was fortunate enough to buy the tour company. Then I hired and trained six tour guides that work for me. We're doing all types of tours on a daily basis. This city is so rich in history; we have beautiful history in Tulsa. We also have history that's not beautiful, but it's our responsibility to tell all of it because our history is who we are in Tulsa. What are some of the most popular, or your favorite, buildings or things to feature on the tours? Our most popular, most requested tour happens to be a walking historical art deco tunnel tour. A lot of people think we're just going to be walking through the bowels of downtown Tulsa, but that tour is rich with history and many stories. We love that tour, and it lasts for an hour. However, if you'd like an hour and a half or even two hours, we can walk for that long. “Our history is who we are in Tulsa.” I sure hope that so many other people can experience your tours. What's the best way that people can find out more? You can email us at kelly.gibson@toursoftulsa.com, give us a call at (918) 625-4909, and we have a website as well. All of our tours are private, so you can choose your best day and time and let us know how long you'd like to go. Typically, the way that we charge for our tours is $80 per hour, but that's not per person. That rate is good for one to 10 people on walking tours. If you have more than 10 people, we have additional guides so we can have multiple groups going at the same time. Everyone can start and end at the same time, just in smaller groups. I love it so much; I know we'll be looking to set up another tour here soon. Thanks to Kelly for sharing her stories! It's so fun to learn. Their biggest goal at the end of each tour is that people will have a brand-new appreciation of the city of Tulsa. Don't forget to book your tours, and let us know if you need anything. Just call or email us. We'd be happy to help!

Here is how Revitalize T-Town helps low-income Tulsa homeowners. Today we're talking with Jennifer Barcus-Schafer, the CEO of Revitalize T-Town. She's done a ton to help this community, and they have an upcoming event on April 28 that sounds like a ton of fun. This organization is truly something special, so let's get right into our conversation.  Can you tell us a little bit about what you guys do here in Tulsa and how you give back to your community?  Revitalize T-Town is a local nonprofit, and our goal is to make homes safe and healthy for low-income homeowners in Tulsa. We serve those in need of roofs, energy efficiency, repairs, and anything that can make their homes a healthier place to live long term. We want people to age in place and raise their families in our community.  We know you do so much good for our families here in Tulsa, so what is the greatest need you see? Where do people need the most help?  I would say roofs since they're the biggest expense for a home. If you've never had to replace a roof, you don't know how much of a financial burden it is. At that point, you're hoping for a hail storm so that insurance covers the costs! Without a solid roof, everything else in the home is jeopardized, and with our severe weather, it's especially important.  As an organization, I know you guys work hard to garner donations and help, so is that the best way people can support you? How many families do you help, and how much does that cost?  “Our goal is simply to keep people in their homes. ” Last year, we served 120 families in Tulsa, which equaled about 226 people. For every house we work on, the average cost is around $9,900. Some are more; some are less. It sounds crass, but our biggest need is money because that's what ultimately gets the repairs done. With inflation and supply chain issues, we can have as many willing folks as possible, but without money, we can't do much.  Our business is helping people with their homeownership, and your purpose is the same; you just go about it in a different way. What is your ultimate goal?  Our goal is simply to keep people in their homes. Just like with most people, these families' biggest assets are their houses. Many of them inherited their places, so they might not know everything that goes into maintaining their property. If we can help them get started and educate them, we can keep them in their homes and improve their neighborhoods.  So if people want to help you help our community, where can they find you and donate?  We have a website with a donate button at www.revitalizettown.org, and you can also visit our Facebook page. We have an event called Raise the Roof coming up on April 28, at The Vista at 21. There will be music, food, drinks, and a beautiful view of downtown Tulsa. Also, if you or someone you know needs help, our website is a great resource to get in contact with us.  We'd like to thank Jennifer for speaking with us once again. As always, if you have questions about anything real estate-related, please call or email us. We're always willing to help! 

Congrats on your new career! Here are three tips to help you succeed. Congratulations—you've joined the real estate industry, and whether you realize it or not, you're now a business owner. Welcome to entrepreneurship! Now, your success is all on you. Having been in this business for over 21 years now, I've learned a lot. It took me a long time to get into the swing of things, so today I'd like to share some of the insights I've gained throughout my career that will help you do well in this business from the very start. First, in order to build up your business, you need to form a business plan. I highly recommend that you read “The Millionaire Real Estate Agent” by Gary Keller, Dave Jenks, and Jay Papasan. The methods for forming a winning business plan as spelled out in this book are tried and true. Our own business here in Tulsa has achieved “millionaire real estate” status, and it's all because we followed the models and systems described in the text. The book will also teach you what kind of mindset makes for a millionaire real estate agent, as well as the myths that pervade the market and how you can overcome them. The next step in figuring out your business (at least for me) is to set up your database. To even have a real estate business, you need to have people to help, so create a list of all the people you know (and some you don't) in a place where you can continue to nurture and follow up with them. That will help generate leads and referrals for your business. If you're unable to pick up the phone or connect with people, you're probably not going to be very successful in this industry. To store, organize, and manage your database, you need a customer relationship management system (CRM). It can remind you when you need to follow up with clients or reach out to them, as well as other tasks related to your database. Now matter how smart you are, over time, you'll start to forget things, so having a CRM is essential. “Our own business has achieved “millionaire real estate” status, and it's all because we followed the models and systems described in Gary Keller's book.” Finally, you have to create a budget to go along with your business. The reality in this business is that we're not paid until closing day, which means you're going to be working for free for a while during your training periods. That means you might need to reach out to someone to help pitch in for the household expenses that you may not be able to pay for now. Financial hardship is one of the reasons that so many agents leave the business. For my part, I was so far behind with spending my personal money that by the time I got my first commission check, I had to pay off my own debts. Don't be like me—plan ahead so that you can pay yourself for the work you're doing, and save the rest of the money so you can put it back into your business. Similarly, don't forget to anticipate paying your taxes! In the end, I want you to have become a rockstar agent with a successful career in real estate. If you have any questions or would like more tips to help make sure that you have a business plan, a working database, and a budget that will allow you to succeed, don't hesitate to reach out to me. I'd love to help you get your business up and running.

Here's how understanding different personality types helps you grow. What's your behavioral style? Do you know how you operate, communicate, and build rapport with others in the best way?  As I've become more self-aware of how I communicate with others, my relationships have improved both personally and professionally. I was trained in the D.I.S.C. behavioral assessment, and although there are many others like it these days, the D.I.S.C taught me that we're all versions of these different personalities, and many times, we're a blend! I wanted to cover the pros and cons of each type today to give you a better understanding of who you are. “D” stands for direct and decisive. Someone who is a “high D” is a doer; they're direct and decisive. However, they could also be considered demanding or domineering. “I” stands for inspiring and interactive. It could also stand for impulsive or irritating. “S” stands for stable and supportive. It could also stand for someone who is slow or sensitive.  “C” stands for compliant and careful. A “high C” individual is cautious and conscientious, but they could also be considered calculating or condescending. “Learn your behavior style to better connect and build rapport.” Do you know your personality? What about the styles of your team members or family members? When you know your own personality as well as others, it helps you mirror and match your behavior when you're working to help them with their goals! In real estate, the industry is dominated by people in the “high D” range. When it comes to the population at large though, high “D” personalities only make up about 3% of people. Additionally, “I” personalities make up 11% of the population, and “S” personalities make up a whopping 69% of people. “High C” individuals make up 17% of the population. Think about who you are, how you show up, and be open to asking great questions to learn who your clients and teammates are. You may need to adapt to others' styles instead of dominating with your own.  If you have questions about these personality types or anything else, don't hesitate to reach out via phone or email. I look forward to hearing from you. Also, I'm going to do a D.I.S.C. class with Dr. Abelson soon, CLICK HERE for more information on that!

How you can engage clients with a hot properties email list. Got low, active inventory? How about high buyer demand? How about yes and yes?! That seems to be the situation for most Realtors across the country. The inventory of properties that are actively on the market is low, and, like all things in real estate, supply and demand play into this, and the demand is high. We need more houses to sell, right? You guys know this; we keep stressing it to our seller clients. “Hey, hey, sell your house!” Well, that's all great, and sometimes we have to change up the message a little bit. That got me thinking this week: What is the message of the market that our people need to be hearing from us that might sound a little different and might actually be a MOFIR? That's right, a MOFIR: Make Offer For Immediate Response. What can we say to them that will get them to raise a hand, want to work with us, or at least engage? That's my goal every single day, so this week, we came up with our hot properties alert. That means we send out a message to our database and post on social media that the benefit of working with a great team like ours that has agents in the field working with buyers and sellers is that, in this low-inventory market of active properties, we have a pipeline of listings that are coming soon. We have fewer than we hoped to have at this time, but we are determined to catch back up! It is still a hot commodity to have a listing, so how can we maximize all of our efforts around that property? Of course, follow the rules in your local market, whether it's a coming-soon campaign, which is a great way to do it, or one that I came up with, which is, what if, and by following our rules, we can post a property on social media and send it to our database of upcoming properties as long as it's going to be listed in 24 hours. “We want our clients to reach out to us rather than us always bugging them, right?” What if we could pinpoint exactly who in our database, or through social media networking, wants in on this list? See, I don't want to send mass emails to people who are not interested in hearing that message. We have to be very purposeful about what we're saying to people and when, where, and how they're receiving our message. When we mass send to people without purpose, they're going to unsubscribe, and I don't want that. Anyway, the thinking here is, “Do you want to get on this hot properties email list? Yes or no? Let us know by contacting us.” We had over 10 people say, “Heck yeah, I want on that list!” Now we have people who have raised a hand that want to be part of our world and communicate about our new properties coming on the market. Inside the same messaging, we end it by reminding people it is a great time to sell your home. So if you're curious about an updated market report, click here. That would then send them to our home valuation site. With that messaging that went out, we received 10 new CMA requests. Again, it's just them raising their hands and saying, “Huh, I might have some interest in this. Let me see.” It's a two-way conversation now, where we can help them out. We can have a conversation, whether it's about buying a home or selling a home. We want them to reach out to us rather than us always bugging them, right? So what can we do to make MOFIRS? That's my MOFIR of the week. I'm going to keep thinking of them, and you guys share yours too. I can't wait to hear them! If you have any questions feel free to call or email me. I would love to chat!

Here's how the 1-3-7 method can help you avoid burnout. Are you ready for some reality? This business can eat you up. It's true; I'm speaking from experience. If you allow it, real estate can be a 24-hours-a-day, seven-days-a-week, 365-days-a-year job. I know – because I did it! Instead, take control of your time and calendar and make sure you block out important you-time and family-time. A great trick I use is the 1-3-7. This means you should take purposeful time off at least one day a week, have a three-day weekend once a month, and take a seven-day vacation once a quarter. This also includes a wellness Wednesday. This means each week, you'll have a midweek reset. It can be anything: a massage, exercise, getting your hair done – Whatever you need to finish your week strong! “You should have a reset day every week. ” Some of this may sound extreme and a little far-fetched. You may need to start small to work your way into this type of thinking. However, you'd be surprised how things happen when you write things down, put them in your calendar, and share them with others. Start implementing the 1-3-7 method into your schedule – you and your loved ones will love it! As always, call or email me with any questions you have. Let me know how the 1-3-7 is working for you. I look forward to hearing from you! 

Here are three steps to help you put your clients' minds at ease. What do I say? Sometimes it's not about what you say but how you listen. Speaking the language of real estate is an acquired skill, and it's one that must be worked on daily. Here are three tips to put your clients' minds at ease: 1. Start by asking questions and listening. Everyone wants to feel heard and know that their thoughts are appreciated and understood. Building rapport and connection starts immediately. Ask them how they see this whole process going and what a move would look like to them in a perfect world. By their response, you'll know exactly how much they do and don't know about the process, which will help you serve them better. “Sometimes it's not about what you say, but how you listen.” 2. Map out the process. Once you're in alignment with your clients, map out the process as you help them imagine their future and manage expectations. For example, if their expectation is that they don't want to move over the holidays, then share the reality of the timelines and current market so they can see they have control over those things, which can help set them up for success.  3. Make a plan. Set a plan in motion; whether they're ready to start ASAP or not, today's technology allows for face-to-face meetings. There's no reason not to get together in some way to connect and share the whole process with them. They're thinking about making a move, so if you wait to meet, that allows for other influences or agents to get involved, and we don't want that. Once you're together, give them some homework and clarity on what they need to focus on while sharing all the things you'll be doing for them.  If you have questions about these steps or any other real estate matter, call or email me. I would love to help you. Lastly, if you're looking for a deep dive into the systems and tools I've taught through Mirror My Business, sign up for my next Implement My Business Class here!

Here's how I work to overcome my challenges, and you can too. It doesn't get any easier; you get better. You can insert any word you'd like there for “It.” Whatever “It” is, it remains a constant; you do not. Once you experience and work through it, you grow, learn, and adjust. “It” could be lead generating, time blocking, bringing people in or out of your world, or something else. The more you do it, the better you get, the less it hurts, and the less it slows you down or holds you back. You have to learn to move faster through the challenges; you'll surprise yourself with your resilience and confidence. You'll feel nervous, scared, even emotional. However, when it's over, you'll feel relieved and proud of yourself. “Once you experience and work through it, you grow, learn, and adjust.” We have to look to the future and see what it looks like on the other side. Go there in your mind's eye, see yourself working through it, past it. Acknowledge it and how good it will feel. That's how I work through “It” so I can get better. Choose to feel the symptoms of stress or uncertainty, but go for it anyway. You're getting better every single day. If you'd like to learn how to set up your mindset and business for success, check out one of the upcoming classes on Eventbrite here! If you ever have any questions for me, please call or send me an email. I would love to speak with you.

Follow these steps to have some fun while organizing your database! What's this whole thing about gamifying your database anyway? Well, I'm here to let you in on a little secret: There is no trick. All you do is follow the systems and models that have already been created for us. You just have to get into action. So I have found that there are four important things to gamify your database: 1. Know what your rules are. What are the numbers you're going to measure and the metrics that must be achieved for you to hit your goal? 2. Create the plan. How are you going to do it? When you have a plan, you can be more purposeful, focused, and you can time block for it to ensure it gets done. “The most important part of any game is having fun along the way.” 3. Have accountability. This makes sure it actually gets done. I've found the best kind of accountability comes from someone other than myself, so I'm going to enlist the help of my team, family members, or even a coach. 4. Have fun! The most important thing about any game is having fun along the way. Let us know some ways that you gamify your database or have some fun with your team to help you achieve your big goals. There are lots of ways to do it. We love sharing the many things we do here in Tulsa with all the people who hang out with us through virtual training and classes. We have lots of stuff coming up, so if you want to join us in the future, feel free to reach out via phone or email. We look forward to seeing you.

Every agent should support their local businesses. Here's why. We just got back from a video shoot at a local Tulsa business, and it really inspired me to chat with you guys about the value and beauty of supporting small, local businesses. After all, we're all small businesses. As real estate agents, we are awesome community givers. We give back to non-profits, our clients, local businesses, and more. When you're giving back, you should have a plan of how you want to do it. For example, now that we're getting back out in person, there are a lot of opportunities. Even during the pandemic over Zoom, I talked with local businesses about how they were making it through the tough times and how we could help or promote them. We just shot the video through Zoom, then we shared them on social media, promoted them to our database, and, of course, added them to our database. This way they're connected to The Wolek Group. What's so cool about all of this is that when you freely promote people and don't ask for anything in return, they give back to us. For example, this weekend, we're sponsoring an event at a local museum. We thought we'd do a giveaway, so we made a gift basket with gift cards and swag from local businesses. To make it, all we did was reach out to local businesses we've helped, and they all agreed to help. Now, we have a gift basket people can try and win that has over $1,000 worth of items from local businesses. “When you're giving back, you should have a plan of how you want to do it.” Our commitment to this event was a $500 sponsorship to set up a table and be in front of three or four hundred Tulsa people and grab their information. Then, we can share it with all our vendors and partners. I encourage you to get uncomfortable, get outside of your office, and connect with other local businesses. Now that it's a regular part of our Friday morning, it gives us so much energy. We get pumped up to meet new people and see new places. And while we're out, we also get tons of great content for social media posts. I can't recommend it enough: Get out, have fun, promote local businesses, and I'm sure you'll enjoy it as much as I do. You can check us out on our social media, or you can always give me a call. I can't wait to hear how you're reaching out to local businesses!

Deliver an Amazing Customer Experience: Generate 100 Referrals a Year! Repeat and referral business opportunities are the best. There's nothing better than getting to work with a client again or receiving a referral of someone who may need some real estate assistance. Our team is honored to help over a hundred families every year. Many of them are referrals from people that we know, so there's already trust in our relationship, and we can get right to work by assisting them with all of their needs. We generate repeat and referral business by focusing on delivering an amazing customer experience that will lead to a referral and a review. I'd love for you to join me as I present this powerful training to help you connect with your clients and database so that you can also generate repeat and referral business. We'll work through the 5 “S” model where we: set expectations, serve our clients, survey them along the way, surpass their expectations, and sustain the relationship well beyond the closing day. You'll receive actionable systems and tools which will allow you to deliver an amazing customer experience while building better rapport and connections with your people. Sign up now on our Eventbrite page here! I look forward to seeing you there. If you have any questions, don't hesitate to reach out to me!

Changing things up engages your database more. Are there events or giveaways that you do over and over again and get similar results? Maybe you can come up with an idea to add to your giveaways and get some engagement, growth, promote a local partner or non-profit, and generate some referrals. Does that sound good? That's exactly what we just did with our Yeti for Football giveaway. Every year, we send out a football magnet to our database because, in Oklahoma, football is life. This year, we thought, wait a minute, we're sending out this magnet; why not add some excitement and do a giveaway on top of it? We know we've had lots of success reaching out to our database and getting people to call in on a certain day or opt in by filling out a form and getting their permission to call them on a certain day. So that's what we decided to do. You can find the Yeti for Football giveaway on our blog, but what we're giving away is a Yeti cooler and some coasters that were donated by our amazing lending partner. It was a zero-cost event because we were already spending money to send them the magnets. We set the rules; they needed to go to our Facebook page, like it, and share a picture of themselves in their favorite sports gear. This is why it's so cool to be a small business because you can pivot and shift as needed. We were running this event for two weeks, and we realized that not many people were going through with the picture part. In the past, we had done something similar, and we did have success with that. This time, people were saying, “We're not going for it.” “The whole point of this is to shake the trees so that eventually the fruit will fall.” We removed the “post a picture” part and instantly doubled the number of registrations. So pay attention to what's happening and what your people are agreeing with or not because sometimes you have to pivot. We should all know how to do that because we've been doing that over the past 18 months, haven't we? We just wanted to remind you that the cool thing about our business is that it's ours. It's a relationship-based business, so our database wants to hear from us and have fun too. Let's give them opportunities to do so. We also called our clients to confirm their registration, and in that conversation, we got to build real relationships, ask them if they knew anyone who needed real estate help (because that got them five extra points in the contest), and ask them if they needed any assistance or a home equity analysis. The fun part is that we got referrals to add new people, and got to send new CMAs. The whole point of it was to shake the trees so that eventually the fruit will fall, and we're seeing that to be true. We just want to know: How are you guys shaking the trees? Are you calling your database or maybe getting them to call you? If you have questions about how we put together this giveaway or anything else that we can help you with, feel free to give us a call.

Listing homes at the right price is still the best way to sell. It's no secret our market is white-hot. Today I'm here to explain why pricing matters in every market, even this one. No matter what market we're in, price is still the most important factor in selling a home. In fact, I'd say that pricing is 90% of marketing homes. No matter what objections a buyer may have, if a home is priced correctly, it will sell. In our changing market, how can you help your clients price their homes correctly while still getting top dollar? One thing is for sure: Never guarantee your seller a specific amount of money from selling their home. “No matter what objections a buyer may have, if a home is priced correctly, it will sell.” Instead, I show my clients three comparable homes and ask them which one they would buy. I also ask them which one is most similar to their own home. This puts them in the mind of a buyer and allows you to give them an accurate range of what their home will likely sell for. At the end of the day, we are our sellers' fiduciaries. Our job is to guide them through the market and get them the best deal possible. We can't let them overprice their home, but we also have to give them freedom in making the decision. If your client still chooses to overprice their home, the decision to move forward is up to you. However, if you put a mandatory price adjustment after two weeks into the listing agreement, you can still sell a home even if it's initially overpriced. Remember, price still matters, even in our crazy market. If you have any questions about today's topic or anything else, please reach out to me. I love to hear how you are helping your clients!

Reap the rewards of having a healthy, productive, and profitable database. Who doesn't love receiving repeat and referral business from their database? I know I sure do. Over half of our production each year comes directly from people that we know, whether they are past clients or friends and family referred to us by those people. Building a database that is consistently producing predictable results each year is truly the ultimate goal of all real estate agents. Once this idea finally got through to me, I have been on a mission to continually grow the number of people in our database as well as improve on the systems which get applied to them. There are four laws of lead generation. This comes directly from page 188 of “The Millionaire Real Estate Agent:” Build a database Feed your database Communicate with your database Service all your leads and referrals “The ultimate goal is to deepen the relationship with people in your database.” It's important that you know the difference between a lead and a contact. A lead is someone you haven't met yet, while a contact is someone you already have a relationship with. Categorize them and know which approach to apply. There is no right way of categorizing your database. Use a system that makes sense and works for you. The ultimate goal is to deepen the relationship with people in your database. Those connections can lead to an appointment to discuss their plans and see if you're a good fit to work together. I love sharing everything we do in our business with real estate agents through this blog and classes I've created. Interested in learning more from me? Check out all my upcoming events here!