Podcasts about obms

Does your income feel unpredictable even when your work stays the same? If you are a VA, OBM, or done-for-you service provider stuck in the good month, slow month cycle, the problem is usually not your rates, your visibility, or your number of leads. So why does one month feel amazing and the next leave you anxious about what is coming? Why do retainer clients still keep you checking Stripe first thing in the morning? And why is the real fix so different from getting more clients? This episode gets into why income feels so unpredictable for so many service providers, and the one shift that finally makes it feel stable.In this episode:✨ Why unpredictable income is a structure problem, not a visibility problem✨ What reactive income is and why it keeps you stuck✨ Why more clients will not break the good month, slow month cycle✨ The real reason retainer clients still leave you anxious✨ The one question to ask about your last five clients 

If you are a service provider who hates the idea of marketing every day, this episode is going to change how you think about blogging entirely. I am joined by Jana Osofsky, content strategist and creator of the High Leverage Content program, who started as a VA and built her entire business around a small set of strategic blog posts she calls a capsule blog.In this episode, we get into Jana's journey from VA to content strategist, what a capsule blog actually is, and how she got her marketing down to one day a month.Key Points Covered:✨ Jana's path from corporate HR to VA to running a one-to-many program✨ What a capsule blog is and why it is only 12 to 20 posts, not endless content✨ The three-part system: repurposing, resharing, and leveraging in sales✨ Why referrals alone can keep you stuck when you want to change how you work✨ How Jana got her marketing down to one day a month✨ Why you do not need to be a blogger to have a blog that gets you clientsConnect with Jana O:WebsiteInstagramThreadsFree Blog Plus Repurposing Method Training 

If you are a VA, OBM, or done-for-you service provider who is making progress but something keeps feeling slightly off, this episode is going to name exactly what that is. It is not burnout. It is not a strategy problem. It might be that the goal you are building toward was never actually yours to begin with.This episode gets into the difference between direction and pressure, why so many capable service providers end up chasing borrowed visions, and three questions to help you figure out which one you are actually in right now.Key Points Covered:✨ The difference between direction and pressure (and why they can look identical from the outside)✨ What a borrowed vision is and how most business owners end up with one without realizing it✨ Why a better strategy will not fix a goal that was never yours✨ A client story: she came in wanting an agency and discovered something completely different✨ Three questions to help you find your own direction right now✨ Why friction in your business might be a vision problem, not a strategy problem

If you've ever felt like you're on a content hamster wheel, posting consistently, trying to feed the algorithm, and still wondering why the leads aren't flowing, you're not alone. So many VAs and OBMs are pouring time and energy into social media and quietly burning out in the process. The truth is, marketing your service-based business is so much more than showing up on Instagram. And when the economy gets tough and clients start watching their spend, knowing how to market strategically rather than reactively could make all the difference. In this episode, host Adrienne Donnelly is joined by Bec Chappell, a marketing strategist with nearly 20 years of experience helping service-based businesses build sustainable marketing systems. Bec has spent her career setting up marketing functions for businesses of all sizes, and she brings a refreshingly practical, no-hype approach to the conversation. You'll hear about

Working nights. Working weekends. Working into the cracks of your life. Tracking every minute for 30+ clients. Watching your effective rate drop every time you get faster at your job.If that is your current reality, this episode is the mirror you need.This week on Serve Scale Soar, I sit down with Mandy, a Canadian funnel designer and Strategist Society member, who pulled off one of my favorite kinds of transformations. She went from $10K hourly months (and full-on burnout) to one $12,000/month retainer client, a $19K best month, and a $130K year in 2025, all while working around 30 hours a week. Same brain. New container.We get into the exact moment it finally clicked for her at Strategist Summit Live, the boring (and consistent) Marketing Minutes strategy that landed her dream client out of a free Facebook Group, and the unexpected champagne client problem nobody warns you about when you finally get your time back.In this episode, you'll learn:Why hourly pricing is a pay cut every time you get better at your craft (and the math behind it)The Strategist Summit moment when one sentence from another member finally cracked Mandy openThe exact Marketing Minutes strategy Mandy ran during our 30-day challenge (hint: Facebook Groups are NOT dead)How she pitched and landed a $12K/month retainer from a free Facebook Group postThe "champagne client problem" of suddenly having time and not knowing what to do with itWhy you should build your retainer floor BEFORE the scalable offerWhy Strategist Society works for funnel builders and consultants, not just ad managersWhat actually moved the needle inside the program (and what Mandy did NOT consume)Mentioned in this episode:Apply for Strategist Society: thestrategistsociety.comDM the keyword MANDY to @brandimowles on Instagram for the lightning recapFor early-stage ad managers: conversionsforclients.comReady to scale past $10K months?Strategist Society is the room where high-level service providers (ad managers, funnel builders, consultants, OBMs, copywriters) scale to $20K, $30K, and $50K months while working under 25 hours a week. If you are ready to drop hourly pricing for good and want a coach in your corner who will quote the bigger number until your nervous system catches up, head to thestrategistsociety.com and apply. We will hop on a call, do a full business audit, and figure out if we are a fit.Loved this episode?Screenshot it, tag @brandimowles on Instagram, and share it with one service provider friend who is still stuck on hourly. That is how more women find their way out of the hourly trap.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

If you are an OBM or ops strategist who has seen those $25 an hour job posts and felt that mix of frustration and quiet defeat, this episode is for you. That rate is not what the market pays. It is what one small corner of the market pays, and it is not the corner you want to be in.This episode gets into why those posts exist, what happens when you say yes to them, and the real shift that gets you out of that market entirely and into one where clients are seeking you out.Key Points Covered:✨ Why $25/hr OBM job posts are not the market rate, just one corner of it✨ What happens in a client relationship that starts with a fundamental mismatch in value✨ The two ways to get clients and why only one of them leads to being sought after✨ Why applying to more listings will never get you paid what you are worth✨ What having a clear method actually means (and it is not niching into a weird narrow specialty)✨ How to use that frustration as information about where you have outgrown 

If you are a VA or OBM who is busy, good at what you do, and still not seeing your income grow, this episode is for you. The problem is almost never effort or skill. It is the structure of your income model, and there is a straightforward fix for it.In this episode, I walk through the two-bucket income model that my clients use to build stability and growth at the same time, without burning out or maxing out their calendar.Key Points Covered:✨ Why the hourly retainer model creates a ceiling no matter how good you are✨ The invisible drain of scope creep, fires, and cognitive overload that comes with it✨ The two-bucket model: foundational income and growth income✨ What a core offer is, how it works, and why it is not based on hours✨ A real client example: 8 clients, $4,800/month, 30 hours a week, and what changed✨ Two questions to ask yourself to build the model that fits your life 

If you are a VA or OBM wondering what scaling your online service business actually looks like, this episode is a real example of it. Sakshi Khatri went from solo OBM to agency founder in under a year. Today she runs Blueprint and Bloom, a fully registered agency with a team of eight handling backend systems, launch management, website builds, and social media for women founders.In this episode, we get into exactly what shifted in her VA to OBM to agency transition, how she built her client base so fast, and what she is still figuring out along the way.Key Points Covered:✨ Why Sakshi cold-messaged 20 OBMs when she wanted to level up✨ How getting her offers clear was the turning point that changed everything✨ The word-of-mouth and referral strategy that filled her agency fast✨ What it actually feels like to hand your client work to a team✨ Why 80% of VAs are probably already doing OBM-level work✨ The mindset block that kept her calling herself a VA longer than she should have Connect with Sakshi:WebsiteInstagramInstagramLinkedInGet The Founder's Backend Toolkit FREEFree 30-Minute “Backend Clarity Call”Send us Fan MailFor VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists

Most OBMs think their job is to take things off the CEO's plate. Gwen Bortner — business advisor with 40+ years of working alongside women entrepreneurs — would push back on that. Your job is bigger. In this episode, Ashley sits down with Gwen (founder of Everyday Effectiveness and co-host of The Business You Really Want) to unpack what it actually looks like to show up as a leader inside your client's business. Not a task manager. A thought partner with a seat at the table. Here's what we get into: Why your most valuable strategic contribution isn't more ideas — it's helping your visionary CEO sift through the ones she already has and stay focused on the path she said she wanted How to ask the hard questions — "Did we switch paths on purpose, or did we get distracted?" — without them landing as criticism (Gwen's trick: talk about the issue, not the person) The real definition of accountability — and why most clients say they want it until they actually have it What to do when your CEO keeps missing the same deliverable — and why redesigning the work beats nagging her every week Why "strategy mode" and "task mode" need to be two separate hats, and how trying to wear both at once dilutes both Gwen's SOP philosophy: document the 20% that gets you 80% of the way there, never duplicate information across systems, and stop writing instructions for things the right hire should already know This one is full of language you can take straight into your next client conversation. Pen ready. Find Gwen: everydayeffectiveness.com | The Business You Really Want podcast at thebusinessyoureallywant.com

Hot take: the most powerful niche you can have in 2026 has nothing to do with choosing an industry.If you have ever tried to niche down but nothing felt quite right, or you did pick a niche and you are still blending in with everyone else who does the same thing, this episode is going to explain why and give you a better way to think about it.In this episode, I get into why traditional industry niching is no longer enough on its own, three real client examples of what values-based positioning actually looks like, and the three questions to ask yourself so you can do the same thing.Key Points Covered:✨ Why "I help coaches with X" is a category, not a differentiator✨ Three client examples of niching by values, working style, and beliefs instead of industry✨ The three questions to weave into your messaging: who are you, how do you work, and what do you believe✨ Why values-based positioning attracts better clients, longer retention, and less scope creep✨ How to figure out your values if you have no idea where to startSend us Fan MailFor VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists

You raised your rates. Things got quiet. And now you are wondering if you made a mistake.Before you touch your pricing, listen to this episode. What feels like a pricing problem is almost never actually a pricing problem, and reacting to the quiet by lowering your rates might be the one move that keeps you stuck the longest.In this episode, I walk you through the four real reasons things slow down after a rate increase, and the mindset shifts that will help you actually stand behind your new number.Key Points Covered:✨ The four things to look at before you ever consider lowering your rates: visibility, positioning, messaging, and audience✨ Why correlation is not causation when it comes to pricing and slow inquiries✨ How task-based messaging keeps your prices feeling like a mismatch, to clients and to you✨ Why confidence comes after you raise your rates, not before✨ The hidden cost of undercharging that nobody talks about✨ How to tell if you are making a strategic decision or a panic decisionCheck out these episodes too:Episode 121: VAs and OBMs: You're Not Undercharging, You're Under ArticulatingEpisode 123: Pivoting Your Online Business as a VA or OBM Without Starting from ScratchSend us Fan MailFor VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists

If you are pivoting your online business and it feels like you are shouting into the void, this episode is for you. That gap between where you were and where you are going is not a sign that something is wrong. It is a specific stage of growth, and there is a way to move through it without the overwhelm.In this episode, I get into the two mistakes I see VAs and OBMs make when pivoting that stall everything, and what to do instead so your audience is ready when your offer is.Key Points Covered:✨ Why posting to your old audience during a pivot keeps you stuck✨ The mistake of building your offer before building your audience✨ How to grow a new aligned audience while building your new offer✨ The mindset shift that makes pivoting feel freeing instead of terrifying✨ Why owning your new identity is what makes everything move fasterSend us Fan MailFor VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists

There's a lot of noise online right now about AI replacing virtual assistants. And if you've spent even a few minutes scrolling, chances are you've seen someone declare that VAs will eventually be made redundant altogether. The reality looks a little different. Drawing on almost a decade of experience running her own VA and OBM business, Adrienne shares what future-proofing actually looks like in practice, and why the human element isn't going anywhere. This isn't about ignoring AI or pretending it isn't changing the way we work. It absolutely is. But the story is more nuanced than the headlines suggest, and there's a lot of opportunity in that nuance if you're paying attention. You'll hear about:

Ever feel like you're supposed to niche down, pick one platform, and follow the "right" growth path, but none of it actually feels right for you?In this episode, I'm joined by Alyssa Schneider, operations strategist and founder of Creating Freedom Agency. Alyssa has had one of the most genuinely interesting business paths I've come across, from psychology grad to struggling healer, to VA, to OBM, to running a full agency, and she has some really refreshing takes on how to build a business that actually fits you.We talk about what it means to niche by values instead of industry, the identity shifts that come with every big pivot, and what it really looked like to bring a team in front of clients for the first time. We also get into a mindset reframe that I think you should literally write down.Key Points Covered: ✨ Niching by values instead of industry✨ Identity shifts that come with every pivot✨ "I trust myself to figure it out", the mindset that builds resilience✨ Using a psychology background to do human-first operations work✨ Introducing your team to clients when it doesn't go smoothly✨ Treating your business like your VIP client✨ Knowing your stopping point, and why that's a power move

"I know I could charge more, but I don't know how to ask for it."I hear this constantly in business audits. From experienced VAs and OBMs who get results, whose clients renew and refer. They're the backbone of their client's businesses, but they're still not charging what they should be.The problem isn't confidence or money mindset. The real issue? Their work has spoken for itself. They've grown through referrals without ever having to articulate the impact they make. So they've skipped developing the language.And you cannot charge for what you cannot articulate. If you can't say it, you can't sell it. So you default to proving it by doing, staying late, overdelivering, trying to justify higher rates while staying at the lower one.In this episode, I'm breaking down the 3 questions that will give you the language that matches the depth of what you create.⚡️ Effortless Attraction (8-week marketing intensive) is open until April 17th: Join us inside!Send us Fan MailJoin Effortless Attraction: 8-Week Live Marketing Intensive for VAs, OBMs & DFY Service Providers ⬇️https://embodied-soulpreneur.newzenler.com/courses/effortless-attraction-spring-2026For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists

Marketing feels nebulous. Heavy. You don't know what to post. You sound like everybody else. So you post when you need a client, then disappear. Nobody hears from you until you panic and need another client. Maybe you tried Instagram for a few weeks, then Facebook groups, then cold DMs, then Threads. You're showing up in random places with no purpose and it feels pointless. So you quit. Then panic. Then cycle again.Here's why: You're doing marketing decoupage, cute, but not effective. Marketing is meant to compound over time, but if you don't have a clear message tying things together, there's no way to compound and no way to tell what's working.In this episode, I'm breaking down the 5-part marketing system designed specifically for VAs and OBMs (not generalized tactics from people who need bigger audiences). You need handfuls of clients, not thousands of followers. This system is built for that.Plus: Why most marketing advice isn't for you and what to do instead. Effortless Attraction (8-week group program) is now open: Join us inside!Send us Fan MailJoin Effortless Attraction: 8-Week Live Marketing Intensive for VAs, OBMs & DFY Service Providers ⬇️https://embodied-soulpreneur.newzenler.com/courses/effortless-attraction-spring-2026For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists

I see you posting things like "I help busy CEOs save time" or "I set up systems so you can scale" and I can't. I just can't. You are selling yourself so short. You're doing so much more than what you're telling people, and nobody is going to book you because you told them you can save them time.Here's the truth: Your clients aren't hiring you because you save them time. They're hiring you because of what life feels like because of the time you save them. Because they can close their laptop and not reopen it an hour later. Because they can take a two-week vacation for the first time since starting their business. Because their team is happy and stays.In this episode, I'm breaking down why your messaging is making you forgettable, what you're actually selling, and the three questions that will transform how you talk about your work.Plus: I'm sharing real before/after messaging examples so you can feel the difference.Effortless Attraction (8-week group program for VAs & OBMs) is now open: Secure your spot!Send us Fan MailThank you for being a part of the Soulpreneur Scaling Stories community, where VAs & OBMs turn unstructured expertise into a signature method and a business that pays them for outcomes, not hours.

When Colleen Florendo's sisters called her selfish for not lending her clothes, she didn't realize that word would become the foundation of her entire business philosophy. Today I'm talking with Colleen, an embodied messaging strategist and selfish(ish) leadership guide, about her journey from blog writing on Upwork to creating a totally unique offer that didn't take off for six months, but when it did, she couldn't keep up. We're diving into why she stuck with an offer nobody understood at first, how she transitioned from done-for-you to mentorship (and why that was terrifying), and why portfolios might actually be commoditizing you instead of helping you stand out.Plus: What "selfishly express" actually means and why AI makes going deeper non-negotiable. Connect with Colleen: WebsiteInstagramTikTokFreebie: Work of Heart (purge all the shoulds on how to show up)Send us Fan MailThank you for being a part of the Soulpreneur Scaling Stories community, where VAs & OBMs turn unstructured expertise into a signature method and a business that pays them for outcomes, not hours.

I had a client ask me recently: "Do I need to get an OBM certification?"I didn't say yes or no. Instead, I asked why she was asking. And through that conversation, she realized she already had the knowledge, what she was actually looking for was confidence.Here's the thing: The VAs and OBMs who are growing their businesses versus the ones stuck at the same income level for years? It has absolutely nothing to do with how much they know. It has to do with what they do with the knowledge they already have.9 times out of 10, the answer is no, you don't need another certification. Because clients don't hire certifications. They hire people who can solve their problems.In this episode, I'm breaking down when certifications actually help versus when they're just a bandaid on a deeper issue, and what you should focus on instead. 

I've done maybe a dozen business audits since I started offering them, and I've seen the same three things come up as the undercurrent of every single one.So today I'm sharing the framework I use so you can audit your own business right now. Because here's what I find nine times out of ten: what you're building now is not actually going to get you to your goal. Sometimes it's a placeholder. Sometimes you're working really hard toward something you haven't actually consciously chosen.In this episode, I'm breaking down the three questions to ask yourself that will reveal what's really going on in your business, plus real examples of immediate shifts that came from these audits.Because awareness is the first step. You can't fix what you don't know is broken.Free business audit calls (45 minutes): dancingleafsolutions.com/business-auditSend a textThank you for being a part of the Soulpreneur Scaling Stories community, where VAs & OBMs turn unstructured expertise into a signature method and a business that pays them for outcomes, not hours.

I took on my last OBM client even though I saw red flags on the discovery call. I needed the income, so I dismissed the tingles and took her on anyway. It was not great. Not great at all.Here's what nobody tells you about discovery calls: You're not a candidate hoping to get picked. You're a business owner deciding whether this is someone you want to work with. It's a two-way decision.In this episode, I'm sharing five questions to ask on discovery calls that will reveal whether someone is actually a good fit, what red flags to watch for, and why the real solution isn't better questions, it's having a clear offer that pre-qualifies people before they even book the call.Because when your offer is clear enough, you shift from "audition mode" to "vibe check mode."⚡️ New free resource: 10-minute Scaled Chaos Assessment at dancingleafsolutions.com/chaosSend a textThank you for being a part of the Soulpreneur Scaling Stories community, where VAs & OBMs turn unstructured expertise into a signature method and a business that pays them for outcomes, not hours.

In this episode, I'm thrilled to have Adrienne from Seed VAs share her journey from corporate operations to running three successful businesses, including Seed Virtual Assistance. Adrienne dives into her accidental discovery of the VA world and how word-of-mouth helped her transition into full-time entrepreneurship. She discusses the pivotal role of community and mentorship in the VA space and explains how Seed Virtual Assistance supports VAs and OBMs with resources and connection opportunities. Adrienne also shares insights about their matchmaking service for business owners looking to hire VAs and the importance of awards in recognising industry success. Whether you're a business owner looking to scale or a budding VA, the practical advice shared in this episode is invaluable. ### Key Takeaways: 1. Transition to entrepreneurship can start unexpectedly. 2. Community is vital for VAs to share experiences and grow. 3. Awards elevate and recognize the VA industry's success. 4. Matchmaking helps businesses find the right VA fit. 5. Mentoring is crucial for growth and overcoming business challenges. Website:  Spotify Apple:  ### Notable Quotes: 1. "Human beings aren't designed to be alone; we thrive in community." 2. "Awards are more than recognition; they uplift the whole industry." 3. "Finding a VA isn't just about skills—it's about matching personalities." 4. "Seed's matchmaking services simplify finding the right VA fit." 5. "Mentoring transforms growing pains into growth opportunities."

In this episode, Amanda discusses the evolving landscape for OBMs as we start 2026. She emphasizes the importance of being tech-savvy, adapting to new tools, and maintaining authenticity in a world increasingly influenced by AI. Amanda also highlights the need for OBMs to provide steady guidance to clients amidst the chaos of numerous options and trends, ensuring they stay focused on their strategic goals.   Grab the FREE VA to OBM Transition Workbook: https://www.amandamcvicker.com/va-to-obm-workbook-podcast    Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

Are you updating your Instagram bio for the millionth time, trying to figure out if you're an OBM, VA, or project manager? Every time you say one of those titles, it feels like wearing someone else's clothes that don't quite fit. You pick "OBM" because it sounds legit, but then clients expect you to do everything, and half of it you don't even want to do.Industry labels like OBM and VA are just buckets. They're helpful for LinkedIn searches, but they don't communicate your actual value or attract the clients who need what you're brilliant at. In this episode, I'm breaking down why trying to fit yourself into these generic labels is killing your business, how it's attracting the wrong clients, and exactly how to create your own positioning that makes you the obvious choice for your ideal clients.Key Points Covered:✨ Why industry labels are descriptive, not prescriptive, and how using generic terms attracts generic expectations✨ The real reason you're burnt out: you're attracting clients who want everything when you only love doing specific things✨ How to create your own positioning that makes your ideal clients say "this is exactly what I need" (plus a real client transformation story)

In this episode of Soulpreneur Scaling Stories, I'm tackling one of the most frustrating challenges VAs and OBMs face: when people love what you offer but vanish when it's time to sign. You've tweaked your services, rewritten your sales page, maybe even lowered your prices—and yet clients who say they're interested disappear at contract time.So what's really going on? Is it your offer? Your audience? Or is there a deeper misalignment you haven't identified yet?In this solo episode, I'm walking you through a clear framework to evaluate whether the problem is your offer, your audience, or a mismatch between the two. You'll learn how to read the signals your business is sending so you can make informed, confident decisions instead of endlessly second-guessing yourself.Key Points Covered:✨ The 4 essential questions to evaluate if your offer solves a pressing problem clients actually feel right now✨ Why tangible outcomes matter more than describing what you do—and how to reframe your services for clarity✨ The critical difference between aspirational and reactive clients (and why your messaging must match)✨ How to validate your offers through real conversations—including the exact 4 questions to ask✨ Why sometimes your offer is perfect but you're talking to people who can't afford it yet (and what to do about it)✨ The step-by-step process to realign your offer and audience without burning everything to the groundIf you've been stuck in a loop of tweaking offers, changing pricing, and rewriting bios, hoping this time it will work—this episode will give you the clarity you need to move forward strategically.Send us a textThank you for being a part of the Soulpreneur Scaling Stories community!

Oh my goodness, 100 episodes! I literally cannot believe we've hit this incredible milestone. When I started this podcast back in June 2023, I had absolutely no strategy, no plan - just this intuitive, burning desire to share the real, messy behind-the-scenes of what it's actually like to build a service business. And honestly? Thank God for my podcast manager because I had no clue what I was doing! But if you've ever thought "I'm not ready" for that business pivot, new offer, or big scary project, this celebration episode is going to hit you right in the feels. I'm getting emotional sharing six powerful lessons I've learned from starting scared, building consistently, and how these same game-changing principles can completely transform your business growth. Key Points Covered:✨ Start messy, then improve - Why I'm so grateful I didn't wait until I had it "figured out" and how building the habit first changes absolutely everything✨ Confidence comes through practice - How I went from "there's no way I could do a solo episode" to completely loving them (spoiler: confidence doesn't magically appear!)✨ Systems create consistency - The behind-the-scenes of how I've shown up for 100 episodes without missing a beat (even with a crazy new puppy!)✨ Authenticity is your secret weapon - Why showing up as your real, imperfect self is what creates that magnetic connection with dream clients✨ Honor your seasons - Getting real about why I'm taking my very first (short!) break and how to adapt without abandoning your goals✨ Connection creates magic - The unexpected opportunities and beautiful relationships that have grown from just showing up consistently Special Celebration:I am so incredibly grateful for every single person who has listened, shared, or connected with me through this podcast. To celebrate this milestone, I'm giving away a FREE coaching call! Email me a screenshot of your podcast review at andrea@dancingleafsolutions.com to enter. My biggest takeaway for you: You absolutely do not have to have it all figured out to start. Please don't wait! Build the habit, show up authentically and consistently, and evolve as you go. The magic truly happens in the messy middle of doing, not in the endless planning. Here's to the next 100 episodes!

In this episode of Soulpreneur Scaling Stories, I'm diving into why marketing feels so hard for VAs, OBMs, and service providers, and why it's absolutely not your fault. If you've ever stared at a blank screen wondering what to post, felt guilty about not being "consistent" with content, or wondered why marketing advice never seems to work for you, this episode will change everything.I break down the three major reasons why standard marketing advice fails service providers: wrong business model assumptions, wrong personality assumptions, and unrealistic time expectations. Most marketing advice is designed for coaches and course creators who ARE the product, not for service providers who are busy actually doing the work for clients.You don't need 10,000 followers - you need 10 amazing clients and solid referrals. Your marketing should be relationship-based, not audience-based, and it should honor your natural personality instead of forcing you into an extroverted box that feels awful. If you're tired of feeling like you're failing at marketing when really you've just been using the wrong strategy, this episode will give you permission to stop beating yourself up and start marketing in a way that actually works for your business model. Key Points Covered:✨ Why most marketing advice assumes you're a full-time content creator✨ The personality mismatch making "show up everywhere" advice feel terrible✨ Why relationship-based marketing beats audience-building for service pros✨ The simple two-platform strategy that works for busy VAs and OBMs✨ How to stop forcing yourself into marketing approaches that don't fit✨ Why one meaningful conversation trumps 100 random likesSend us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this episode of Soulpreneur Scaling Stories, I sit down with Sarah Hall, who transformed from a burned-out VA managing 8 clients while homeschooling two kids to creating her signature offer as "The Time Away VA." Sarah shares her raw, honest journey through corporate conditioning, imposter syndrome, and the mindset work that led to her breakthrough.During our conversation, Sarah reveals how working together in my Expansion program helped her recognize her unique magic - something she'd been doing for clients all along but never valued as a business skill. She opens up about the limiting beliefs that kept her stuck, why she tried (and left) the OBM path, and the exact moment her signature offer idea came to her.If you're a service provider feeling stuck in chaos, apologizing for your expertise, or wondering if there's a better way to structure your business, this episode offers hope and a clear path forward.Key Points Covered:✨ Breaking free from corporate conditioning in your business✨ How to recognize your unique magic when you're too close to see it✨ The difference between working IN your business vs ON your business✨ Why trying to fit into someone else's business model doesn't work✨ How mindset work translates into practical business changes✨ Building offers around what comes naturally to youConnect with Sara:WebsiteInstagramThreadsFacebookLinkedInSend us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

Ever feel like your content is solid and your offers are good, but somehow people just aren't buying the way they used to? You're not alone.If you've been showing up consistently but wondering why your sales have stalled, this episode reveals the real reason behind slow sales (and it's not your expertise). Most VAs, OBMs, and service providers are missing a crucial shift in buyer behavior that's happening right now.In this episode, I explore why people are more hesitant to invest than ever before and what you can do about it. I share the story of a copywriter whose sales stalled and the simple strategic shift that can turn things around - without lowering your prices or chasing clients harder.The truth is, when everything feels economically uncertain and people have been burned by past investments, asking them to make a big leap into your premium services feels risky. But there's a solution that reduces their fear while showcasing your expertise.Key Points Covered:✨ Why buyer behavior has shifted and people are more cautious about investing✨ The psychology behind why premium offers feel too risky right now✨ What trust building offers are and why they work so effectively✨ Real examples of strategic entry points for different types of service providers✨ How to create offers that naturally lead to your bigger services✨ Why trust building offers make marketing feel easier and more funIf you've been wondering whether you should lower your prices or completely reinvent your services, this episode will help you see there's a much better path forward. The solution isn't about devaluing your work - it's about meeting people exactly where they are and giving them a way to experience your expertise before making a bigger commitment.Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this episode, Amanda introduces the “Back to Business” series, focusing on the role of Online Business Managers (OBMs). She discusses the importance of understanding OBM services, including team management, systems management, and project management. Amanda emphasizes the need for OBMs to define their services clearly and establish boundaries with clients. The episode sets the stage for future discussions in the series on ideal clients and service packages. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz  Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day  Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

Ever feel like your marketing is just... not working? You're either avoiding it completely because you don't know what to say, or you're posting everywhere but no one's booking calls.The problem isn't that you need to do more marketing—you need clearer messaging. When your message is scattered, you're essentially waving a flashlight around hoping someone notices, instead of being the lighthouse that guides exactly the right people straight to you.In this episode, I'm breaking down why "doing more marketing" isn't the answer and sharing a simple framework that can transform how you talk about your work. From the client who went from "virtual assistant slash business strategist" to confidently attracting dream clients, to the exact messaging shifts that make people lean in instead of tune out.Key Points Covered:✨ Why "I do strategy and implementation and mindset work" isn't landing with your ideal clients✨ The lighthouse vs. flashlight approach to messaging that changes everything✨ How to sell transformation instead of tasks (and why this matters so much)✨ The simple "I help [who] achieve [what]" framework with real examples✨ Why getting specific actually attracts more of the right people, not fewer✨ A 2-minute clarity exercise you can do right now to transform your messagingIf you're tired of feeling scattered when you introduce yourself or exhausted from marketing that doesn't convert, this episode will give you the clarity you need to make every piece of content work harder for you.Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

Ever feel paralyzed when you get conflicting advice from different business experts? You're not alone.If you've ever found yourself asking multiple coaches the same question, getting different answers, and feeling more confused than when you started, this episode will change everything for you.The truth is, every time you seek external validation for your business decisions without checking in with yourself first, you're rewiring your brain to believe that everyone else knows better than you. This creates a dependency that keeps you stuck in decision paralysis instead of building the self-trust muscle you need to create a business that actually aligns with who you are.In this episode, I'm sharing why copy-paste strategies rarely work for most people, how your brain's need for certainty keeps you seeking external validation, and the exact framework I use with my clients to help them make decisions from a place of alignment rather than anxiety.You'll also hear a real-time example from my Foundations to Flow group where a client had to choose between two conflicting strategies - and why her decision surprised me (but made me so proud).Key Points Covered:✨ Why asking multiple experts the same question leaves you more confused✨ The neurological reason your brain craves external validation over self-trust✨ How copy-paste strategies ignore your unique strengths and values✨ The difference between receiving advice from inner knowing vs. inner panic✨ Questions to ask yourself when evaluating conflicting business advice✨ Why "everything works" but not everything will work for YOUIf you're tired of endlessly scrolling for the "right" strategy or feeling dependent on others for your business decisions, this episode will help you start rebuilding trust in your own intuition and business instincts.

In this episode of Soulpreneur Scaling Stories, I sit down with Rebecca Carmensita, a client experience and systems strategist who has mastered the art of building a service business that truly supports her lifestyle. Currently based in Korea as a digital nomad, Rebecca shares how she evolved from a general virtual assistant to a specialized systems expert who confidently refers out clients who aren't the right fit.During our conversation, Rebecca reveals her journey from feeling overwhelmed as a "do-everything" VA to discovering her zone of genius in systems strategy. She openly discusses the mindset shifts required to step into her expertise, how she structures her business with both stability (retainer clients) and growth (project-based systems builds), and why being authentically yourself is the most powerful marketing strategy. If you're a service provider feeling stuck in the "I'll do anything for anyone" phase or wondering how to find and claim your expertise, this episode offers both inspiration and practical insights for building a business that energizes rather than drains you.Key Points Covered:✨ Evolving from general VA to systems specialist✨ How to know when you're ready to niche down and specialize✨ Building confidence through action (not the other way around)✨ Structuring a business with both retainer stability and project growth✨ Why authenticity is your strongest business asset✨ Managing a service business while traveling as a digital nomad Connect with Rebecca:WebsiteInstagramLinkedInAll the links!Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

You've blocked Friday afternoon for CEO time. No client calls, no urgent requests—just you, your laptop, and that business strategy you've been putting off for weeks. Then your phone buzzes with a Slack notification: "Can you fix this ASAP?" Your CEO time is gone again.If you've ever felt the crushing disappointment of having your strategic thinking time hijacked by someone else's emergency, this episode is for you. It's not that you're bad at time management—your business is structured to pull you into reactive mode every single time you try to think strategically.In this episode, I share the story of Anna, a virtual assistant and homeschooling mom who transformed from feeling like she had six bosses to becoming the CEO of her own business using one simple boundary shift: protected Monday CEO half-days.Key Points Covered:✨ Why your business structure rewards reactive behavior over strategic thinking✨ The hidden cost of constant context switching on your productivity (hint: it takes 23 minutes to refocus after each interruption)✨ How to define what truly constitutes an emergency in your business✨ The 3-step CEO Time Shield you can implement this week✨ The exact script to communicate new boundaries without losing clients✨ Why protecting CEO time attracts better clients who respect your expertiseAnna's Results:Launched her first email marketing campaign in months within 3 weeksCreated the framework for her new core offer after putting it off for over a yearReduced working hours by 6 hours per weekRaised rates by 40% and launched a fully booked core offer within 6 monthsIf you're tired of watching your business dreams get pushed to "tomorrow" because today is always too chaotic, this episode will show you how to finally reclaim your strategic thinking time.Challenge: Pick one 90-minute time block this week, turn off all notifications, and work on one strategic project for your business. That might just be the beginning of finally feeling like the CEO of your own business.

In this episode of Soulpreneur Scaling Stories, I sit down with Faith Morris, a remote operations partner who works with "organized psychopaths"—visionary entrepreneurs with small teams who are incredibly organized but overwhelmed by the infrastructure needs of their growing businesses. Faith shares her unconventional approach to client experience and why authentic human connection trumps perfect systems every time.During our conversation, Faith reveals why most service providers are focusing on the wrong things when it comes to client experience. She breaks down the difference between client journey and client experience, shares specific examples of small touches that create client obsession, and explains why being authentically yourself is the most powerful part of your client experience strategy.If you're a VA, OBM, or service provider who wants to move beyond being "just another contractor" to becoming someone clients genuinely obsess over, this episode offers actionable strategies for creating memorable experiences without breaking the bank.Key Points Covered:✨ Why client experience is about more than just systems and automations✨ The difference between client journey and client experience (and why it matters)✨ How to create personal touchpoints that can't be automated✨ Why authenticity and being yourself is your biggest competitive advantage✨ How to scale and hire your first team member with intention✨ The importance of speed in client communication and business growthConnect with Faith:WebsiteThreadsLinkedInInstagramNewsletterThe Non-Traditional Resume PodcastSend us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

Have you ever felt completely lost about what to do next in your business, even though you know you can't keep doing what you've been doing? You're not alone. In this episode, I share the story of Elena (not her real name), a virtual assistant who looked incredibly successful on paper - great clients, solid income, consistent referrals - but was completely drained by working entire weekends for client events with no additional compensation. Her breaking point led to an important realization: she had outgrown her business model.Most VAs and OBMs don't get stuck because their business is failing. They get stuck in business models and offers that technically work but slowly drain the life out of them. If you've been feeling guilty for not wanting "good work" anymore, this episode will help you understand that wanting something more aligned isn't selfish, it's growth.Key Points Covered:✨ Why feeling guilty about not wanting good work is actually a sign of evolution✨ The 5 specific signs you've outgrown your current business model✨ How poor boundaries justify themselves in service-based businesses✨ Why procrastination might be your nervous system protecting you from misaligned work✨ The difference between being ungrateful and being ready to grow✨ A simple 5-category assessment to evaluate where you stand✨ How to start making strategic shifts without losing your income If you're ready to stop feeling guilty about outgrowing your current work and start building something that actually fits who you've become, this episode will give you permission to honor your growth and take the next step forward.Remember: outgrowing your business model isn't something to feel guilty about, it's something to celebrate and respond to.Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this episode, Amanda explores the idea that anyone can become an Online Business Manager (OBM). She discusses the importance of soft skills, leadership, and communication, and shares her personal journey from VA to OBM. Amanda also introduces her 30-day OBM Launch Sprint, designed to help aspiring OBMs kickstart their business with guidance and accountability.   Check out the 30 Day OBM Launch Sprint! Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz  Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe  Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

Ever catch yourself adding "just one more thing" to a client deliverable? You know, that voice that says maybe you should send one more message, create one more graphic, or throw in an extra bonus—just to be helpful?If you've ever felt compelled to go above and beyond what you were hired to do, this episode is going to shift everything for you. Most service providers think overdelivering makes them valuable, but the truth is, it's not about being helpful at all. It's about trying to feel safe in your business. And when you constantly give more than what's agreed upon, you're not just creating an energy leak—you're actually training your clients to take advantage of you.In this episode, I'm breaking down why overdelivering is really about survival, not service, and how this pattern is keeping your business stuck in chaos and burnout. Plus, I'm sharing the exact first step you can take today to start breaking this cycle. Key Points Covered:✨ Why overdelivering is actually about fear, not helpfulness✨ How "going above and beyond" trains clients to push your boundaries✨ The connection between perfectionism, internalized patriarchy, and scope creep✨ Why unlimited or open-ended offers set you up for overwork✨ The "brave pause" technique to break the overdelivering pattern✨ How to restructure your offers with built-in boundaries If you're tired of working more hours than you're paid for, feeling resentful toward clients, or constantly questioning whether you're doing "enough," this episode will help you see that your worth isn't earned through excess—it's inherent in the value you already provide.

Ever feel like you're fighting against your natural flow in business? Sara Bradley knows that feeling intimately. In this episode of Soulpreneur Scaling Stories, I sit down with Sara, OBM and owner of Indigo Elephant, who shares her fascinating journey from struggling health coach to successful VA partnership to thriving solo OBM business. Sara's story is a masterclass in following your intuition, even when it means making difficult decisions. She openly discusses her experience dissolving a business partnership with a friend - including the legal logistics, emotional challenges, and how they managed to preserve their friendship through it all.But this isn't just about partnerships. Sara drops serious wisdom about building business foundations, why client experience trumps technical skills every time, and how to set up your business for the version of yourself you're growing into (not just where you are now).If you're feeling stuck in the wrong niche, considering a partnership, or wondering how to scale without burning out, this conversation will give you the roadmap and permission you need to make those brave decisions. Key Points Covered:✨ Why following client demand led to misery (and how she found her true calling)✨ The non-negotiables for business partnerships that most people skip✨ How to have difficult conversations about business direction and ownership✨ Why your operations and client experience matter more than your skill set✨ Building business foundations for the version of you that's coming✨ The mindset work required to ask for what you want in business✨ How to transition from partnership to solo ownership while preserving relationships Connect with Sara:WebsiteLinkedInInstagramFacebookFree “Fix My Systems” Mini Audit to help you spot what's not working so you can finally feel supported by your business.Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

Ever feel like your business skills should be attracting better clients, but somehow you're still stuck with demanding, low-paying projects? You're not alone.If you've ever been introduced as someone's "assistant" despite running half their business, constantly found yourself overexplaining your value, or watched newer VAs confidently charge double your rates, this episode is for you.The truth is, being multi-skilled and capable of handling "all the things" might actually be working against you. In this episode, I'm breaking down what I call "The Capability Curse" - why your versatility is making you invisible to premium clients and what to do about it.Most service providers think that showcasing all their skills makes them more valuable, but premium clients' brains work differently. When you position yourself as someone who can do everything, you become everyone's backup plan but nobody's first choice for their specific problems.Key Points Covered:✨ Why being multi-skilled makes you invisible to premium clients (and the brain science behind it)✨ How the reticular activating system works against generalists in business✨ Why "unicorn-seeking" clients are not the clients you want✨ The counterintuitive truth about specialization and premium rates✨ A simple two-column exercise to identify your zone of genius✨ One action step to start shifting your positioning this week✨ Why specialists command higher rates across every industryIf you're tired of attracting clients who want everything for nothing and ready to position yourself as the go-to expert for premium clients, this episode will shift your entire approach to business positioning.

In this episode of Soulpreneur Scaling Stories, I sit down with Quinn Tempest, a business and marketing strategist who helps solopreneurs build sustainable businesses aligned with their values and vision. Quinn shares her journey from the corporate world to running her own business serving purpose-driven entrepreneurs, and reveals powerful insights about recognizing burnout as a sign of growth rather than failure.During our conversation, Quinn introduces the concept of two distinct types of burnout: the familiar exhaustion type and a deeper burnout that signals you've outgrown your current business system. She explains why so many service providers hit a wall despite working harder, and offers a refreshing perspective on how to view these challenges as opportunities for transformation rather than personal shortcomings.If you're an online service provider feeling overwhelmed, resentful of client work, or sensing there's a different way to structure your business, this episode provides actionable strategies for creating a business model that truly reflects who you are and where you want to go.Key Points Covered:✨ The distinction between exhaustion burnout and system burnout✨ Early warning signs that your business needs restructuring✨ Why cookie-cutter business models and comparison lead to burnout✨ The importance of building your business from the inside out✨ How to let go of what's not working in order to grow✨ Creating a vision based on your values, not others' definitions of success Connect with Quinn:WebsiteInstagramLinkedInFree Resource: Priority Planner for SolopreneursSend us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

Ever feel like you're the assistant in your own business instead of the CEO? You're not alone.In this deeply personal episode, I'm sharing my journey from scattered OBM to soul-aligned coach, and the exact moment I realized that my "successful" business was actually running me instead of the other way around.If you've ever felt stretched thin by client work, stuck reacting to everyone else's priorities, or wondered how your business started controlling your life instead of supporting it, this episode will resonate deeply. I'm pulling back the curtain on what "success" really looked like behind the scenes and the breaking point that changed everything.The truth is, most service providers accidentally become assistants in their own businesses. We think flexibility and constant availability make us valuable, but they often lead to chaos, burnout, and loss of direction. When you're operating inside everyone else's business instead of your own, it's impossible to build something truly scalable and fulfilling.In this episode, I share the mindset shift that transformed everything: moving from "What do my clients need?" to "What actually lights me up?" This isn't just about feeling good (although you will) — building around your unique magic is the smartest business strategy you can implement.Key Points Covered:✨ Why being "fully booked" can actually mean you're losing control of your business✨ The daily reality behind a "successful" OBM business (spoiler: it was chaotic)✨ The breaking point that made me question everything✨ How I reclaimed my voice and rebuilt around my strengths✨ What true business alignment actually feels like✨ Why your unique magic isn't just nice-to-have — it's your competitive advantageIf you're ready to stop being the assistant in your own business and start leading something extraordinary, this episode will show you exactly how to make that shift.

In this episode of Soulpreneur Scaling Stories, I sit down with Teresa Cavalla, a Leadership and High Performance Consultant, Certified Online Business Manager, ClickUp Vetted Consultant, and Systems Pro. Teresa shares her unique perspective on what it truly means to be an entrepreneur in the online space versus simply working online.During our conversation, Teresa reveals how she built a successful business without traditional social media marketing, instead focusing on authentic relationships and referrals. She explores the critical leadership components that entrepreneurs often overlook and explains why understanding your team members' motivations is essential for business growth.Teresa opens up about her own business evolution, from VA to OBM to leadership consultant, and shares the mindset shifts that helped her create alignment between her natural strengths and her business model. We also discuss the importance of building an emergency fund as a business owner and the power of making space for your intuition.If you're a service provider feeling pressured to market yourself in ways that feel inauthentic or struggling with team dynamics, this episode offers refreshing perspectives on building a business that honors your unique leadership style.Key Points Covered:✨ The critical difference between working online and being an entrepreneur✨ How to identify what types of clients and team members align with your business vision✨ Building a successful business without traditional social media marketing✨ The importance of authenticity and understanding your unique strengths✨ Why making silence and connecting with your intuition is essential for business clarity✨ Creating financial stability through proper planning and emergency fundsConnect with Teresa:Learn more about Teresa and her leadership consulting services at www.leadershipfirstobm.comSubscribe HERE  to get tips on leadership, neuroscience, and conscious business practices.Ready to streamline your business systems? Visit www.systemsfirstobm.com for expert support.Subscribe HERE for actionable tips on SOPs, workflows, and special offers on system setup services. InstagramSend us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

Are you feeling exhausted, resentful of client work, or like you're constantly on call without the compensation or respect you deserve? In this eye-opening episode, I'm approaching burnout from a fresh perspective that might completely change how you view your business challenges.The truth is, burnout isn't a capacity problem, it's a structure problem.When your business is structured around reactivity, over-customization, and constant access to your energy, no amount of "just say no" or "take a vacation" advice will create lasting change. Instead, you need a fundamental shift in how your business operates.In this episode, I share my three-phase burnout recovery framework that helps you rebuild for sustainable, spacious success. You'll discover how to identify your personal burnout triggers and take aligned steps forward to escape the cycle of exhaustion and create a business that energizes rather than depletes you.Key Points Covered:✨ The three core reasons service providers burn out between years 1-3 (and how they all relate to business structure)✨ Why "helpful expert syndrome" becomes a liability that creates energy leaks in your business✨ How the time-for-money ceiling creates an inevitable burnout point (even when you're charging premium rates)✨ The trap of the reactive business structure that keeps you constantly responding instead of creating✨ My three-phase burnout recovery framework: Reclaim, Restructure, and Rebuild✨ A practical exercise to identify your energy drains, energy zones, and first shifts toward recoveryIf you're tired of feeling drained by client work, procrastinating on tasks you used to enjoy, or watching your business bleed into your evenings and weekends, this episode offers a sustainable path forward. Discover how to transform your business structure to support your natural energy instead of working against it.Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this episode of Soulpreneur Scaling Stories, I sit down with Tara Wiskow, an intuitive healer and life reinvention expert who transitioned from weight loss coaching to her true calling after experiencing a profound personal loss. Tara shares her powerful journey of transformation and the pivotal moment when she decided to finally answer the calling that had been knocking at her door for years.During our conversation, Tara reveals why we often choose business paths based on external validation rather than our internal wisdom. We explore the mindset shifts necessary to build a business aligned with your true self and how to recognize when you're building someone else's version of your business. Tara offers practical techniques for identifying and releasing the limiting beliefs that keep service providers stuck at income plateaus despite working longer hours.If you're an online service provider who feels something might be missing in your business or you're struggling with offers that don't feel fully aligned, this episode provides actionable strategies for tapping into your intuition and creating a business that feels genuinely yours.Key Points Covered:✨ How to recognize when external validation is driving your business decisions✨ The powerful "observe and reframe" method for overcoming limiting beliefs✨ Why awareness is the first step to breaking through business plateaus✨ Practical steps for accessing your intuition to create aligned offers✨ The connection between personal identity and sustainable business growthConnect with Tara:WebsiteInstagramFacebookThe Be The Change You Need PodcastBecome Your Most Confident Self: 4 Energy Shifts to Attract the Life You Want (FREE Video Series)All the links!Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this episode of Soulpreneur Scaling Stories, I reveal the game-changing "Two Day CEO" approach that has transformed my business and can transform yours too. If you're constantly tied to your laptop, responding to client messages at all hours, and struggling to truly disconnect from work—this episode is your blueprint for freedom.I share my personal journey from being an "always available" service provider who couldn't take a proper vacation to creating a business that allowed me to spend two weeks in Switzerland without my laptop. This transformation didn't happen overnight, but through strategic shifts in how I structured my business and client relationships.You'll discover why spreading your work across multiple days is actually decreasing your effectiveness, the CEO skills that will transform your scattered service delivery, and a practical framework for identifying and eliminating the "invisible work" stealing your time.This isn't about hustling harder or magical productivity hacks—it's about fundamentally redesigning your business so you can have both the income and lifestyle freedom you started your business for in the first place.Key Points Covered:✨ The "Fragmentation Effect" that's costing you 23-40% of your productive capacity✨ How to escape the "False Availability Trap" that keeps you tied to your computer✨ The three phases to transition from "always on" to a consolidated work schedule✨ Four pillars of the Two Day CEO framework that create true freedom in your businessReady to reclaim your time, deliver better results for your clients, and fall back in love with your business? This episode gives you the exact roadmap to make it happen.Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this episode of Soulpreneur Scaling Stories, I chat with Maria John, a website copywriter who recently completed a rebrand of her signature offer, "Lights, Copy, Action." Maria shares her journey from being an "accidental entrepreneur" doing work she didn't enjoy to building a business centered around her unique copywriting process that delivers exceptional results for clients.Maria reveals how her distinctive approach - a 3-6 hour narrative workshop with clients before writing their website copy - initially caused her to feel self-conscious and hesitant to promote it. Over time, she came to recognize this difference as her greatest strength, leading to more aligned clients and remarkable results, including one client who increased prices tenfold after implementing her copy.This conversation is packed with honest reflections on the entrepreneurial journey, including Maria's experience with burnout, her decision to walk away from profitable but unfulfilling work, and the year-long process of rebuilding her business around work she loves.Key Points Covered:✨ Why rebranding an existing offer can dramatically change how you feel about your business✨ The importance of professional design and messaging in showcasing your value✨ How Maria's unique narrative workshop approach differentiates her from other copywriters✨ Why you shouldn't let industry norms dictate your business process when you know your approach creates better results✨ The reality of walking away from profitable work to build a business you love✨ How test marketing your messaging on social media can help refine your offer before launching✨ Why you don't necessarily need a perfectly designed sales page to start selling your offers✨ The importance of financial planning and personal belief when making significant business pivots Connect with Maria:WebsiteInstagramThreadsLinkedInNewsletterTime to call "Cut!" on underperforming copy [Free Workshop]Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this episode, Amanda discusses the essential services that new Online Business Managers (OBMs) should consider offering. She emphasizes the importance of creating an offer suite that guides clients through their journey, starting with strategy sessions, moving to project packages, and ultimately leading to retainers. Amanda shares her personal experiences and insights on how these offerings can help build trust with clients and ease them into a long-term working relationship.   Grab the replay for the Strategy Sessions as an OBM Workshop >> https://www.amandamcvicker.com/strategy-sessions-as-an-obm-workshop  Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz  Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe  Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5   

Alex Waggonner is an Online Business Manager (OBM) with a lot of great tips to share in this interview.  She has partnered with many 6- and 7-figure online business owners to help them streamline their operations and to support them with their product and service launches. She knows all about building systems for streamlined team collaboration, efficient task delegation, and real-time KPI tracking. In this podcast, Alex shares practical tips on how CEOs can effectively delegate to their OBMs and actionable strategies that any entrepreneur can use to scale their businesses, optimize team performance, and stay focused on big-picture growth during important moments like launches.    Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Fear not, OBMs, Biz has returned and she is pooped! Luckily, the wonderful Renee Colvert returns to interview... Biz? They discuss the Los Angeles Wildfires, the healing power of Bluey, and the origins of One Bad Mother. Plus, Renee has an agenda.Go to MaximumFun.org/join to support One Bad Mother in its final year!Share a personal or commercial message on the show! Details at MaximumFun.org/Jumbotron.Visit our Linktree for our website, merch, and more! https://linktr.ee/onebadmotherYou can suggest a topic or a guest for an upcoming show by sending an email to onebadmother@maximumfun.org.Show MusicSummon the Rawk, Kevin MacLeod (www.incompetech.com)Ones and Zeros, Awesome, Beehive SessionsMom Song, Adira Amram, Hot Jams For TeensTelephone, Awesome, Beehive SessionsMama Blues, Cornbread Ted and the ButterbeansMental Health Resources:Therapy for Black Girls – Therapyforblackgirls.comDr. Jessica Clemmens – https://www.askdrjess.comBLH Foundation – borislhensonfoundation.orgThe Postpartum Support International Warmline – 1-800-944-4773 (1-800-944-4PPD)The Substance Abuse and Mental Health Services Administration (SAMHSA) Helpline – 1-800-662-4357 (1-800-662-HELP)Suicide Prevention Hotline: Call or chat. They are here to help anyone in crisis. Dial 988 for https://suicidepreventionlifeline.org and there is a chat option on the website.Crisis Text Line: Text from anywhere in the USA (also Canada and the UK) to text with a trained counselor. A real human being.USA text 741741Canada text 686868UK text 85258Website: https://www.crisistextline.orgNational Sexual Assault: Call 800.656.HOPE (4673) to be connected with a trained staff member from a sexual assault service provider in your area.https://www.rainn.orgNational Domestic Violence Hotline:https://www.thehotline.org/help/Our advocates are available 24/7 at 1-800-799-SAFE (7233) in more than 200 languages. All calls are free and confidential.They suggest that if you are a victim and cannot seek help, ask a friend or family member to call for you.Teletherapy Search: https://www.psychologytoday.com/us/therapists/online-counseling