Podcast appearances and mentions of karen leland

Can a 150-year-old New York City institution thrive in the digital age? Seth Pinsky, CEO of the iconic 92nd Street Y, joins us to reveal how they turned crisis into innovation. Founded to support immigrant communities, the Y evolved into a world-renowned cultural hub. Seth shares how, despite the initial shock of COVID-19 closures, the organization quickly pivoted, transforming itself into a global digital platform overnight. Discover how they scaled online to reach millions—expanding their audience far beyond Manhattan. Seth explains key lessons learned, including tapping into an international market hungry for quality cultural content. By offering online programming, they attracted world-class talent and students from around the globe, dramatically increasing their impact and revenue streams. We explore the Y's innovative "Dialogue Project," a fresh approach to civic discourse. In a polarized era, Seth discusses the project's success in fostering respectful, mind-changing conversations. Audiences come away not just entertained, but transformed, underscoring the enduring power of meaningful dialogue. Finally, Seth highlights the dual identity of the Y as both a prestigious cultural center and a vibrant community hub. He details strategic initiatives that integrate these aspects, creating unique experiences that foster deeper audience engagement. The 92nd Street Y's reinvention shows that even historic institutions can harness change and become stronger than ever. Join us and learn how flexibility, digital transformation, and courageous programming decisions can turn disruption into lasting opportunity. Three Key Takeaways: • Rapid digital transformation can dramatically expand audience reach and create new, sustainable revenue streams for traditionally location-based institutions. • Structured civic dialogue offers a powerful way to engage polarized audiences, encouraging openness and the potential to shift deeply held perspectives. • Organizations with dual identities—such as cultural and community centers—can leverage this unique positioning to create highly impactful and engaging experiences for diverse audiences. If you found value in our discussion on the 92nd Street Y's digital evolution and commitment to community engagement, you'll appreciate episode 305, "Performance of Thought Leadership."  with Karen Leland. Discover how embracing a digital-first mindset can amplify your organization's reach and impact in today's rapidly changing landscape. Tune in to gain actionable insights that can help you navigate and lead in the digital era.

Learn how to define and design brands. In the 28th episode of On Branding Podcast, Arek Dvornechuck interviews Michael Johnson and we talk about brand building and design. Check out Michael's book!

Today’s guest is Karen Leland, CEO at Sterling Marketing Group, the best-selling author of No Nonsense and The Brand Mapping Strategy, and live long artist. As an artist and musical theater before moving into thought leadership Karen shares how the skills learned in music, theater, and improv have given her the ability to handle rejection, think on her feet and be fearless in her knowledge that she can face any obstacle that might present itself. We continue our conversation by looking at the increased speed at which the industry was forced to move to digital events. Karen shares her thoughts on the hybrid world that she sees evolving from the COVID-19 pandemic and what the new normal might be once we are on the other side of it. Finally, Karen shares two passion projects she is looking at developing and how many professionals are seeking side businesses that support their passion more than their pocketbook. Three Key Takeaways: * Thought leaders with a background in the arts are often capable of thinking on their feet and being more agile. * With the world forcing thought leaders to change how they deliver content you have to be willing to figure out a way forward or face extinction. * Thought leaders should be seeking to find a way to apply their domain of thought leadership to the way the world has changed.

What if there were time-tested methods that could help us truly maximize our time? According to Karen Leland, President of Sterling Consulting and Marketing Group, it’s possible to get the most out of the day as long as we’re willing to make some simple changes. Author of her new book, No Nonsense: Time Management: 50 Tips to Hack Your Time and Get Everything Done, Karen gives podcast listeners the scoop on time management techniques that will truly make a difference. Takeaways: Most of us aren’t conscious of the many ways in which we waste our time, and we don’t see the consequences either. One way to realize better time-management is to take stock of where your time is spent; keeping track and labeling your activities will show you where your priorities are. Working toward a goal isn’t always “sexy” work; sometimes it means committing to completing mundane tasks until you see progress. Narrow your to-do list down to two achievable priority items so that you don’t end up overwhelmed by a list of unattainable tasks. GUEST AT A GLANCE Karen Leland, President of Sterling Consulting and Marketing Group, is a branding and marketing expert passionate about helping her clients achieve their goals. When it comes to the topic of time-management, Karen has written two books and has years of experience leading workshops that help people stay focused on what matters and scrap what doesn’t. Sign up for Xenium's Beyond Compensation Survey   A QUICK GLIMPSE INTO OUR PODCAST

Karen Tiber Leland is president of Sterling Marketing Group, a boutique branding & marketing firm working on personal, business and CEO branding. Her clients include LinkedIn, Google, American Express, Marriott, among others. Karen is the best-selling author of ten traditionally published books, which have sold more than 450,000 copies including The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Her latest is 'No Nonsense Time Management: 50 Tips to Hack Your Time and Get Everything Done'. Karen writes for Inc.com., Forbes.com, Entrepreneur & has spoken at Harvard, Stanford, and TedX. She is a frequent guest of the media and has been interviewed by CNN, Fortune, CNBC, Fast Company, Fox & Oprah.  Karen joins me today on Your Partner In Success™ Radio to share: Six specific, scientifically proven practices for productivity in a digital ageA simple, foolproof technique for increasing focus thresholdsOne daily ritual for accomplishing more in less time with a stronger sense of closureThe #1 time & money wasting problem with marketing and branding todayThe secret to overcoming social media overload and avoid the marketing time traps that lead to lost business, missed opportunities & unfulfilled potential. Website | Amazon | Instagram | LinkedIn | Facebook 

Karen Leland is president of Sterling Marketing Group, a boutique branding & marketing firm. Her clients include LinkedIn, Twitter, & Google. She is best-selling author of nine traditionally published books, which have sold more than 450,000 copies. Her latest is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She writes for Inc.com. and spoken at Harvard, Stanford, and TedX. Website : https://sterlingmarketinggroup.com/about/ --- Send in a voice message: https://anchor.fm/between-the-lines-network/message Support this podcast: https://anchor.fm/between-the-lines-network/support

This week's episode is called "Brand Management in Uncertain Times".  Our guest, Karen Leland, is the President at Sterling Marketing Group. Listen now for a lot of really great advice on brand framework, brand development, and even care and feeding of your brand, whether it's your personal brand, your team brand, your corporate brand. A lot of what we're talking about today is in her book, The Brand Mapping Strategy.  Check it out, for sure. We talk about building stronger personal, business, and team brands. I ask Karen to talk about those and how those are different and why it's important to differentiate between them. Everyone has a personal brand and in the world we're in today, I mean, think about it, there are eyeballs than ever looking at people online. I mean, especially, with where we are now. When we're working with teams to build better alignment between sales and marketing teams, we're very clear with people upfront that the cultural impact, the cultural requirements for change are critical.  We have to be able to clarify very articulately and in language, for ourselves and for other people, what exactly is our brand.  And my sense is, there's a level of regular disciplined, care and maintenance that goes along with this. I ask Karen, "What does that typically look like?" "What are the ways that people, day to day, week to week, need to think about managing their brand?" This and a lot more!  Read the full transcript on our blog starting Monday, 6/22/20 at 6am PST.  Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.

Karen Leland is a Branding and Marketing Strategist and Implementer. There are a lot of things she’s seeing right now in the online space that are making her go, ‘Oh, no!’ As people are starting to get used to working from home and going digital, some of the ‘standard’ ways of how we are doing business are going away, like wearing professional clothing during a meeting! Your personal brand can do so much for you during this time as more people are looking online to find the right candidate to get the job done.   Key Takeaways ● Karen’s theatrical background helped set her up for success in her career because she could speak and present topics and ideas really well. ● How many times have you been to a cocktail party and you still don’t know what that person does after 30 minutes of talking? People everywhere struggle with being clear in what they do. ● It can take Karen three to six hours just to help people articulate their brand clearly. ● After the pandemic, there are going to be so many opportunities for branding clarity because people are moving to a more digital model. ● Should people really care about LinkedIn? ● Companies that don’t have a social media presence are missing out. ● CEOs are having their own personal website to showcase more of who they are. ● It’s important to do the research so that you know what to focus on and when. You only have a limited number of resources. ● People have been working on their ‘brand’ for six years, but are surprised that they can get clarity and vision within one day after working with Karen. You just need to ask the right questions. ● It’s so important to be precise in your language so you can get interest and the right kind of interest from the right kinds of people. ● When does it make sense to hire a branding consultant or coach? ● Journalists don’t want to interview or feature people with a poor social media presence because it makes them look bad as a writer/researcher that they didn’t properly ‘vet’ their sources. ● The key is to have a strategy that’s based on research. ● Color plays a huge role in our daily life, which is why it’s important to get your color schemes down right in a webinar. ● Also, how you dress and what’s behind your background is super important too!   Resources Sterlingmarketinggroup.com Karen on LinkedIn Karen on Twitter   Quotes   Michelle’s quote: “All you need is one great insight to go, ‘Ah! I can now go implement or make the shift.’”   “One of the post-COVID-19 changes is going to be, people are really going to be digging into the substance of who that person is, what do they know, rather than just the hope and the hype.”   “People make these assumptions but they’re not based on anything. They’re just based on their opinion and not on research.”   “If you ask the right questions and people are looking in the right places, you can come up with what you need.”

If you’re a first-time entrepreneur, you might think of company branding as a logo, website, or product packaging. Others think of branding as a slogan or mantra, and while all of these are important marketing tools, they’re just the tip of the iceberg. Here to give us a comprehensive look inside building your business’s brand strategy is Karen Leland, president of Sterling Marketing Group, branding expert, and best-selling author of nine business books. Karen has worked in over 50 countries with clients like Apple, Google, and AT&T and has been featured on CNN, Bloomberg, and Oprah. https://www.myasbn.com/small-business/marketing/brand-mapping-strategies-seven-core-elements-powerful-business-karen-leland-sterling-marketing-group/

Karen LeLand is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. She is the bestselling author of eight books which have sold over 350,000 copies. Quotes To Remember: “The more specific you can be, the more chances you are going to have on getting that audiences looking for you.” “If you want to go really serious on Pinterest, then you should be going out and taking an iPhone photography class and learning to shoot.” “The best camera is the one you have with you.” “You have to really curate what you are putting up.”   What You’ll Learn: How Pinterest Stands Out from Other Social Media Platforms Using Pinterest to Generate Traffic Using Pinterest to Grow Email List Importance of Having Quality Images   Key Links From The Show: Karen’s Site Email Karen Canva   Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti Ultimate Guide to Pinterest for Business by Karen Leland Pinterest for Business by Karen Leland The Brand Mapping Strategy by Karen Leland Ego Free Leadership by Brandon Black and Shayne Hughes

A lot of people think of branding as either the visuals or what we call the brand identity – the logo, the website, the colors, or the fonts. Some think of branding as an elevator pitch, their one or two-sentence thing they say about their brand. Karen Leland, founder of the branding and marketing strategy firm, Sterling Marketing Group, says both are an important part of your brand, but they’re just the tip of the iceberg. In her book, The Brand Mapping Strategy, Karen gives people all the under-parts of the iceberg and the ocean around it that is equally important for people to know about their brand in order to effectively design a strategy to start to put that into motion. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Promote, Profit, Publish Community today: superbrandpublishing.com Promote, Profit, Publish on Facebook Promote, Profit, Publish on YouTube Follow Juliet on Twitter Follow Juliet on LinkedIn Take the Quiz!

A lot of people think of branding as either the visuals or what we call the brand identity - the logo, the website, the colors, or the fonts. Some think of branding as an elevator pitch, their one or two-sentence thing they say about their brand. Karen Leland, founder of the branding and marketing strategy […]

During this hour with Marnie and guest, Karen Leland, you’ll discover: The 5 Functions of Brand Alignment How to Walk the Branding Talk How to Line Up All Your P’s & Q’s: 3 Ways Customers Judge Your Company Brand Why Brand Is Everyone’s Business: All Employees as Brand Ambassadors How to Let Brand Energy Drive Brand Design How to Utilize the Power of Teams to Drive Continuous Brand Improvement How to Create Narrative-Driven Standards Over the past 25 years, Karen Leland has successfully worked as a management and marketing consultant, has written 8 books, spoken and been interviewed around the world and is the founder of Sterling Marketing Group. www.SterlingMarketingGroup.com.  

The 3 steps to thought leadership for CEOs & executives. Why founders and executives must be thought leaders and tell their own story. Karen Leland shares her top tips. ThinkLikeAJournalist.com See the show notes.

Often when we think about branding, we think about image most of all. Branding is so much more than that. Excellent branding is a system of consciously delivered strategies. It's practically your business model, representing who you are, who you want to attract and the direction of your business. So much more than the image! Today we're discussing a Brand Mapping Strategy with 7-specific elements you want in your business and personal brand. Karen is president of Sterling Marketing Group, a branding, and marketing firm helping CEO's, executives and entrepreneurs develop stronger personal, business and team brands. She also expresses herself as an author, speaker, painter, photographer, and actor. Karen has been interviewed for her advice on The Today Show, CNN, CNBC and Oprah. A few of her clients include AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, Twitter, and she has spoken at a wide variety of groups including the Young Presidents' Organization, American Management Association, and Direct Marketing Association. Karen is most inspired by people, businesses, and organizations that are doing something because it's their gift or way to make a contribution. Highlights - 7-elements of brand mapping Key to Marketing Success today Branding system defined Embracing your challenges and gifts   Resources Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7!  Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book.  Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website  Twitter  Facebook Books The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand  Mentions - “Where there is no margin, there is no mission.” The Seven Basic Plots: Why We Tell Stories Christopher Booker Gary Vaynerchuk Elizabeth Gilbert How Business is Like Dating Jordan Harbinger  Gift:Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.   

Scheduled Guests: Sally Stevens of Dell discusses how small businesses can simplify their IT infrastructure in one simple solution. Joe Alzeby, former NFL player and now with JP Morgan talks about how to handle your weaknesses. Monica Hamilton on McAfee highlights the new threats of cybercrime for small businesses. Robert Smith shows how to conquer rejection. Gemini Adams puts us on a Facebook Diet. Karen Leland tells us there really is a point to Pinterest for small business.Sponsored by Sage, Nextiva, Dell, and Microsoft SQL Server.

The 5th episode of the Book Marketing podcast features an interview with Karen Leland, author of the Ultimate Guide to Pinterest for Business. You can download the podcast MP3 file here, or you can subscribe to the Book Marketing Podcast via iTunes.   Karen discusses: How the demographics for U.S. book buyers and Pinterest overlap […]