Leveraging Thought Leadership with Peter Winick

What if your greatest impact as a leader begins after your "official" career ends? Joe Davis, former Managing Director and Senior Partner at Boston Consulting Group (BCG) and author of "The Generous Leader: 7 Ways to Give of Yourself for Everyone's Gain", joins Peter Winick to share insights from his extraordinary shift from consulting titan to impactful thought leader. Joe reveals how the disruptions of COVID-19 inspired him to write his book—not just as a professional calling card, but to encourage executives to lead with heartfelt generosity and empathy. He emphasizes that legacy leadership isn't measured by revenue alone but by meaningful connections, personal growth, and empowering others. This episode is for CEOs and senior leaders contemplating their own "Act Three." Joe discusses the challenges and opportunities when transitioning from a structured corporate role into thought leadership and advisory work. He highlights the importance of being selective and intentional about the roles you choose post-retirement, avoiding burnout, and keeping control over your time. Joe also candidly discusses how success is redefined after a corporate career. He measures impact differently now, valuing deep personal connections, mentoring opportunities, and moments spent with family—especially his grandchildren. If you're an executive thinking about your next meaningful chapter, listen in as Joe Davis shares hard-won wisdom and practical guidance on building your legacy beyond the boardroom. Three Key Takeaways: • Legacy Starts Now: True leadership legacy isn't shaped by quarterly earnings or titles—it's built through empathetic connections, generosity, and empowering others, starting today. • Choose Wisely Post-Retirement: After a high-powered career, saying "yes" to everything can quickly lead to burnout. Be selective; prioritize roles that align deeply with your purpose. • Redefine Success on Your Terms: Success beyond the C-suite isn't measured by traditional metrics. Meaningful impact emerges from mentoring, family time, and genuinely fulfilling activities. If Joe Davis's insights on moving from executive roles to impactful thought leadership resonated with you, check out our episode featuring Vaughn Sigmon. Vaughn shares how he successfully transitioned from corporate leadership at CarMax to launching his own thriving leadership development firm. Both episodes explore how intentionality, authenticity, and clear personal branding drive meaningful post-corporate careers.

How do you grab the attention of the smartest person in the room and introduce an idea that could fundamentally change their approach to leadership? In this insightful episode of Leveraging Thought Leadership, Gina Catalano, President of Central Forza Group and author of The Leadership Wake Up Call, joins Bill Sherman to discuss her pioneering work in developing emotional intelligence (EQ) for surgeon leaders—a skill set largely overlooked in traditional medical training. Gina shares how her journey from managing medical device teams in Fortune 500 healthcare organizations led her to recognize a critical gap: Surgeons possess extraordinary technical skills but often lack training in emotional intelligence. Her unique insight is transforming how surgeons engage with patients, teams, and even mitigate malpractice risks. She explains the compelling data behind EQ's impact, highlighting research correlating higher EQ among surgeons with lower malpractice claims. Gina also details her groundbreaking project with Duke University's general surgery residency, where she's building a curriculum to instill essential EQ skills early in surgical training. Listeners will learn how Gina's personal experiences and keen observations evolved into a compelling speaking and writing career, all centered around equipping elite performers with the "power skills" needed for true leadership success. This episode isn't just about developing better surgeon leaders—it's about creating profound, measurable changes that enhance patient care and team performance.   Three Key Takeaways: • Emotional intelligence is critical for elite performance — Especially in high-pressure fields like surgery, EQ impacts malpractice rates, team dynamics, and patient outcomes. • Thought leadership bridges knowledge gaps — Introducing EQ to surgeon leaders requires translating soft skills into evidence-based, practical tools that resonate with data-driven professionals. • Early intervention creates lasting change — Embedding emotional intelligence training into medical residency programs can shape more effective leaders from the start. If this episode got you thinking about the power of emotional intelligence in high-performance environments, you'll want to keep going with our conversation with David Wood: The Effects of Soft Skills in Thought Leadership. Both episodes tackle a common challenge—how to introduce and scale “soft skills” like EQ in expert-driven fields where they're often undervalued. Gina Catalano and David Wood each show that these so-called soft skills are actually mission-critical for leadership, trust-building, and long-term success. Listen now and discover how soft skills can create hard results.

What if the worst-performing team you've ever seen could become the best—without changing a single person? Today, Peter Winick sits down with Michael Abrashoff, former U.S. Navy captain and author of the mega-bestseller "It's Your Ship: How Great Leaders Inspire Ownership From The Keel Up". Michael shares the extraordinary turnaround story of the USS Benfold—once one of the lowest-ranked ships in the fleet—and how he transformed its culture by focusing on something rare in the military: personal connection. He didn't ask for a new crew. He didn't get a bigger budget. What he did instead? Interviewed all 310 sailors, created personal index cards with their goals, strengths, and passions—and committed to leadership by listening. Peter and Michael dig into the difference between authority and influence, and why so many brilliant technical leaders fail when they're promoted. Michael also explains how he helped shift a culture of compliance into a culture of ownership—one small improvement at a time. You'll hear how his military insights apply directly to boardrooms, sales teams, pharma execs, and even Boilermakers. And why the top five reasons people leave organizations haven't changed in 25 years! This conversation is a masterclass in practical leadership. Because whether you're running a ship or a startup, the most powerful tool you have isn't command—it's connection. Three Key Takeaways: • Connection Drives Performance – Leaders who invest time in personally understanding their team members build trust, loyalty, and higher performance without needing more resources or authority. • Small Improvements Compound – A mindset of daily 1% improvements can lead to transformational change, even within rigid systems like the military. • Respect and Listening Are Retention Tools – People don't leave organizations for money alone; they leave when they don't feel valued, heard, or developed—making culture a strategic priority. If you found value in our conversation on leadership transformation and culture change, you'll want to check out our episode with Christian "Boo" Boucousis, a former Royal Australian Air Force fighter pilot turned CEO and thought leader. Boo shares how he applied military precision and adaptability to navigate the challenges of transitioning Afterburner, a global consultancy of elite military professionals, into the virtual realm during the pandemic. His insights on converting information into wisdom, engaging audiences across modalities, and leading with agility offer a compelling complement to our discussion on building high-performing teams through connection and ownership. Tune in to discover how discipline, curiosity, and emotional resonance can elevate your thought leadership to new heights.

What happens when a philosopher, a pyrotechnics entrepreneur, and a tech ethicist walk into a boardroom? You get Reid Blackman—author of "Ethical Machines", host of a podcast by the same name, and founder of Virtue, a consultancy helping Fortune 500 companies navigate the ethical risks of AI. In this episode of Leveraging Thought Leadership, we explore the collision of ethics, emerging tech, and organizational complexity. Reid shares his unorthodox journey from selling fireworks out of a Honda to advising top executives on responsible AI. He discusses how AI creeps into organizations like a Trojan horse—through HR, marketing, and internal development—bringing serious ethical challenges with it. Reid explains why frameworks are often oversimplified tools, why every client engagement must be bespoke, and why most companies still don't know who should own AI risk. We dive into the business realities of AI risk management, the importance of moving fast in low-risk sectors like CPG, and the surprising reluctance of high-risk industries like healthcare to embrace AI. Reid also outlines how startups and tech-native firms often underestimate the need for ethical oversight, and why that's a gamble few can afford. If you want to understand how to future-proof your brand's reputation in an AI-driven world—or just love a good story about risk-taking, philosophy, and Led Zeppelin-fueled entrepreneurship—this is the episode for you. Three Key Takeaways: • AI Risk Is Organizational, Not Just Technical Ethical AI risk isn't the sole responsibility of the CIO or tech team—it's a company-wide issue. AI often enters through non-technical departments like HR or marketing, creating reputational and legal risks that leadership must manage proactively. • Frameworks Are Overrated—Bespoke Solutions Win Reid challenges the reliance on generic frameworks in thought leadership. Instead, he emphasizes the need for bespoke, agile solutions that are deeply informed by organizational structure, goals, and readiness. • Reputation Drives Readiness for Ethical AI Large brands in low-risk sectors (like CPG) are often quicker to adopt ethical AI practices because the reputational stakes are high. In contrast, high-risk sectors (like healthcare) are slower due to the complexity and fear surrounding AI implementation. If the episode with Reid Blackman sparked your interest in the ethical implications of thought leadership in rapidly evolving fields like AI, then you'll find a compelling parallel in our conversation with Linda Fisher Thornton. Linda dives into the broader responsibilities of thought leaders to ensure their content is not just smart, but also ethical, inclusive, and meaningful. While Reid examines AI as a fast-moving ethical challenge that demands bespoke, responsible oversight, Linda zooms out to highlight how thought leadership, in any domain, must be built on a foundation of trust, transparency, and long-term value creation. Both episodes challenge leaders to do more than inform—they must lead with conscience and intention. Listen to Linda's episode to explore how ethics can—and must—be the throughline of every thought leadership strategy.

How do you prepare a first-time leader to succeed when everyone's watching? In this episode of Leveraging Thought Leadership, Bill speaks with Noel Massie, former VP of US Operations at UPS and author of the upcoming book "Congrats, You've Been Promoted "(June 2025). Noel spent his distinguished career at UPS mentoring new leaders and guiding them through the challenging transition from individual contributor to manager. Recognizing a critical gap in available resources specifically designed for newly promoted frontline leaders, he decided to write the book he wished he'd had earlier in his career. Noel introduces powerful frameworks, including the "4 by 5 method" and the "BEST principle," designed to help young leaders navigate complex leadership moments confidently. Drawing on his experiences—such as leading teams where individuals often had decades more experience—he highlights the essential role clear communication and defined expectations play in managing teams effectively. Throughout our conversation, Noel underscores the responsibility of seasoned executives to engage directly with frontline staff, nurturing the next generation of leaders through active mentorship. He shares personal stories that reveal why mentorship and leadership development became not just his professional focus, but his enduring passion long after retirement. This episode offers invaluable insights for leaders at any stage, emphasizing that great leadership is fundamentally about investing in others. Three Key Takeaways: • Leadership Development Requires Intentionality - Effective leadership doesn't happen by accident. Leaders must intentionally communicate their values, clearly define expectations, and invest in ongoing training, especially for newly promoted managers stepping into challenging roles for the first time. • Mentorship is Central to Successful Leadership - Great leaders actively mentor their teams, engaging directly with individuals regardless of their position within the organization. Noel emphasizes that the greatest legacy a leader can leave is measured by the success of the leaders they help develop. • Practical Frameworks Empower New Leaders - Noel's "4 by 5 method" and "BEST principle" offer structured, actionable guidance for handling difficult leadership moments. These frameworks help young leaders maintain control, build their confidence, and foster positive team dynamics—critical elements for successful frontline leadership. If you enjoyed this conversation on how to successfully prepare new leaders and the importance of mentorship, I highly recommend going back to our very first episode featuring Chester Elton. Chester dives deep into how recognition, mentorship, and intentional leadership practices shape thriving organizational cultures. Together, these two episodes offer powerful insights and actionable strategies for building and supporting effective leaders at every level of your organization.

How do you build genuine trust when AI-driven automation floods our lives? In this engaging episode of Leveraging Thought Leadership, I sit down with Ashley Faus, author of "Human Centred Marketing: How to Connect with Audiences in the Age of AI", to explore the irreplaceable role of authentic human connection in today's tech-heavy marketing landscape. Ashley argues that while AI can streamline content creation and amplify messaging, the core elements of trust—authenticity, empathy, and credibility—can only be forged through real human interactions. We discuss practical ways marketers can move beyond outdated funnel approaches, introducing Ashley's innovative "Content Playground" framework, designed to engage audiences dynamically rather than forcing them down a rigid path. Ashley also shares insights on her "Four Pillars of Thought Leadership," providing a clear structure for developing credible, authentic voices that stand out even in a crowded digital space. Highlighting real-world examples, Ashley demonstrates how AI often falls short in understanding nuanced human preferences and emotions, reinforcing the need for marketers to maintain strong, direct relationships with their audiences. Ultimately, she makes a compelling case for why embracing our human quirks and personal authenticity is essential for lasting audience connection in the AI era. Three Key Takeaways: • Human Connection is Irreplaceable: Despite the efficiencies AI can offer, true marketing success hinges on authentic human connection and trust—something automation simply cannot replicate. • Shift from Funnels to Playgrounds: Marketers should move away from rigid funnel-based approaches and instead adopt dynamic, audience-centric strategies, like Ashley's "Content Playground," which encourages organic exploration and engagement. • Authenticity Drives Thought Leadership: Building credibility in thought leadership requires authenticity and empathy, grounded firmly in genuine interactions and consistent personal voice, elements AI struggles to mimic convincingly. If you enjoyed Ashley's insights on human-centered marketing and building authentic trust in the age of AI, I highly recommend checking out Peter Winick's conversation with Bill Bice in Episode 157. Bill offers valuable perspectives on how data-driven content marketing and analytics can illuminate the customer journey, reinforcing Ashley's points on authenticity and meaningful audience connection. Together, these episodes provide a comprehensive view of modern marketing, blending human empathy with smart, strategic insights. Give it a listen!

What if your next client already feels like they know you—before you've ever spoken a word? This week on Leveraging Thought Leadership, Peter talks with Jim Schleckser, founder of The CEO Project, a peer advisory group for high-performing CEOs. Jim shares insights from advising over 125 CEOs across 40 states, leading organizations with revenues from $25 million to over $2 billion. His unique perspective offers a window into how top leaders are using thought leadership as both consumers and creators. We dig into why CEOs crave curated content that helps them grow—and why books and podcasts still dominate their learning habits. Jim explains how the right idea, delivered through the right channel, can build trust and drive decisions long before the first handshake. We explore how CEOs and their teams are becoming more intentional about content creation—not for vanity metrics, but to attract the right clients, partners, and talent. Jim also unpacks the shifting role of AI in content development. As more companies turn to AI for marketing output, he challenges us to think deeper: What's your human layer of insight that the algorithms can't replicate? This episode is packed with practical takeaways for CEOs, content creators, and thought leaders who want to build meaningful influence, not just volume. Three Key Takeaways: • Quality Over Quantity in Thought Leadership CEOs aren't looking for mass appeal—they want relevant insights from trusted sources. Thought leadership that resonates with a niche but high-value audience can drive business results far more effectively than chasing viral reach. • Books and Podcasts Still Matter Despite the flood of digital content, CEOs continue to prioritize books and podcasts as their go-to learning tools. These formats allow for deeper engagement and often serve as catalysts for future business relationships. • AI Is a Tool, Not a Strategy While AI can assist in generating content, it can't replace the value of human insight. Leaders must use AI thoughtfully—adding expertise and perspective—to ensure their thought leadership remains authentic and impactful. If you found Jim Schleckser's insights on high-impact, CEO-focused thought leadership valuable, you'll want to check out Episode 498 with Will Milano. Will shares how organizations can turn their senior leaders and subject-matter experts into trusted voices of authority—without relying solely on the CEO. Together, these episodes explore how to scale thought leadership, deepen trust, and focus on quality over quantity. Don't miss it!

Have you ever wondered why some nonprofits make a huge impact while others struggle to grow? The difference isn't always their mission—it's their ability to fundraise and scale effectively. James Misner, founder of the Kipos Group, joins us today to reveal why bigger doesn't always mean better in the nonprofit sector. James spent 25 years witnessing smaller nonprofits achieve incredible results—only to remain largely invisible due to weak fundraising skills. We dive into the critical business skills most nonprofit founders lack, from building fundraising teams to understanding marketing ROI. James explains how he helps these leaders think differently, equipping them with essential tools to fundraise confidently and sustainably. James also shares powerful insights on thought leadership strategy. Instead of chasing large, vague markets, he advocates for targeting highly specific audiences. He discusses why giving away your best insights freely creates a pipeline of opportunity, helping more people and generating growth simultaneously. Finally, we explore the challenge of perfectionism in thought leadership content. James encourages leaders to overcome their fear of judgment and embrace sharing imperfect but impactful ideas. If your mission matters, James argues, it's time to hit “publish.” Three Key Takeaways: • Smaller nonprofits can achieve massive impact if they master fundraising and marketing skills typically seen in larger organizations. • Focusing your thought leadership on a narrowly defined audience can drive stronger engagement and better outcomes than chasing broad markets. • Overcoming perfectionism and generously sharing valuable insights can create trust, generate opportunities, and significantly accelerate your organization's growth. If you found value in James Misner's insights on equipping nonprofits with the tools to scale through thought leadership and targeted fundraising, you won't want to miss our conversation with Stu Manewith in the episode "Thought Leadership Advocacy for Nonprofits". Stu dives into how nonprofit leaders can leverage their voices to advocate for their mission, build trust with donors, and create lasting impact. Together, these episodes offer a powerful playbook for nonprofit professionals looking to pair strategic thinking with storytelling to drive real change. Listen to both and discover how to amplify your organization's influence from the inside out.

What if your greatest business challenge could become your launchpad into thought leadership? Today, Bill Sherman sits down with Aaron Marcum, visionary behind Breakaway 365 and bestselling author of EntreThrive, to explore how a journey from entrepreneur to industry thought leader unfolds—often unintentionally. Aaron shares how his frustration with data gaps in the home care space led to the founding of a data analytics company and, unexpectedly, a national reputation as a thought leader. Along the way, he leveraged the insights of thinkers like Brian Tracy and Michael Gerber, and later deepened his impact through a Master's in Applied Positive Psychology under the guidance of Dr. Martin Seligman. Aaron breaks down how storytelling with data shifted his role from CEO to an in-demand industry voice, fueling brand growth, product evolution, and ultimately, a lucrative exit. But he didn't stop there. With EntreThrive, he's now equipping entrepreneurs to beat burnout, overcome inertia, and find lasting fulfillment. Whether he's on stage, coaching leaders, or writing his next big idea, Aaron exemplifies how thought leadership evolves with intention and legacy in mind. He doesn't just teach frameworks—he lives them. And his mission? To empower other coaches and entrepreneurs to do the same, with impact that extends beyond business and into family, travel, and values. Three Key Takeaways: • Thought Leadership Can Be Accidental—But It Shouldn't Stay That Way: Aaron began as a consumer of thought leadership, applying insights from Brian Tracy and Michael Gerber to his business. Over time, he evolved into a recognized voice in the home care industry by solving real problems with data, eventually becoming an intentional and strategic thought leader. • Data + Storytelling = Impact: His ability to interpret data and turn it into actionable insights transformed his brand visibility, customer engagement, and exit valuation. By controlling the narrative through thought leadership, he elevated his company's reputation and market value. • Purpose Drives the Next Chapter: After exiting two companies, Aaron continues to lead with purpose—not for profit, but for impact. Through EntreThrive and Breakaway 365, he's focused on coaching entrepreneurs to overcome burnout and thrive, combining positive psychology, personal experience, and a calling to serve others. If you're exploring how thought leadership can evolve from personal insight to organizational strategy, this episode offers complementary perspectives. In Discovering Thought Leadership, Mark Smith shares his journey from HR research to establishing a formal thought leadership role at SHRM, navigating internal structures to align research with actionable business goals.

Can a 150-year-old New York City institution thrive in the digital age? Seth Pinsky, CEO of the iconic 92nd Street Y, joins us to reveal how they turned crisis into innovation. Founded to support immigrant communities, the Y evolved into a world-renowned cultural hub. Seth shares how, despite the initial shock of COVID-19 closures, the organization quickly pivoted, transforming itself into a global digital platform overnight. Discover how they scaled online to reach millions—expanding their audience far beyond Manhattan. Seth explains key lessons learned, including tapping into an international market hungry for quality cultural content. By offering online programming, they attracted world-class talent and students from around the globe, dramatically increasing their impact and revenue streams. We explore the Y's innovative "Dialogue Project," a fresh approach to civic discourse. In a polarized era, Seth discusses the project's success in fostering respectful, mind-changing conversations. Audiences come away not just entertained, but transformed, underscoring the enduring power of meaningful dialogue. Finally, Seth highlights the dual identity of the Y as both a prestigious cultural center and a vibrant community hub. He details strategic initiatives that integrate these aspects, creating unique experiences that foster deeper audience engagement. The 92nd Street Y's reinvention shows that even historic institutions can harness change and become stronger than ever. Join us and learn how flexibility, digital transformation, and courageous programming decisions can turn disruption into lasting opportunity. Three Key Takeaways: • Rapid digital transformation can dramatically expand audience reach and create new, sustainable revenue streams for traditionally location-based institutions. • Structured civic dialogue offers a powerful way to engage polarized audiences, encouraging openness and the potential to shift deeply held perspectives. • Organizations with dual identities—such as cultural and community centers—can leverage this unique positioning to create highly impactful and engaging experiences for diverse audiences. If you found value in our discussion on the 92nd Street Y's digital evolution and commitment to community engagement, you'll appreciate episode 305, "Performance of Thought Leadership."  with Karen Leland. Discover how embracing a digital-first mindset can amplify your organization's reach and impact in today's rapidly changing landscape. Tune in to gain actionable insights that can help you navigate and lead in the digital era.

What happens when leadership, military service, and motherhood collide with a mission for change? Dr. Ellen Joan Ford didn't set out to become a thought leader—she became one by accident, driven by action. A former army officer, academic, and founder of Belonging, Autonomy and Purpose Leadership, Ellen first spoke about the challenges of working parents as a small part of a leadership talk. But that minor moment struck a nerve—and sparked a tidal wave. Strangers reached out. Stories poured in. And suddenly, Ellen was leading a movement. That movement became #WorkSchoolHours, a principles-based approach to workplace redesign. Through a TEDx talk, a book, and ongoing advocacy, Ellen challenges leaders to reconsider the structure of work—not just for productivity, but for humanity. Her research began informally, collecting real stories from overwhelmed parents, but it soon evolved into a mission grounded in compassion and backed by data. Ellen's leadership philosophy is shaped by three defining moments: serving in the military, becoming a parent, and helping evacuate Afghans to safety. Each began with getting "pissed off" enough to act—and that same passion drives her thought leadership today. But she's not just collecting stories anymore. She's implementing solutions. In this episode, we explore how passion becomes platform, how impact is scaled through persistence, and how thought leadership can evolve from lived experience. If you've ever wondered how to turn a personal challenge into systemic change, this conversation will show you what's possible. Three Key Takeaways: • Big impact often starts small. Ellen didn't set out to lead a movement—she simply mentioned the challenges of working parents in a leadership talk. That small moment resonated deeply, leading to thousands of unsolicited stories and the creation of the #WorkSchoolHours platform. • Thought leadership is fueled by personal experience and action. Ellen's credibility and influence stem from her lived experiences: leading in the military, becoming a parent, and coordinating a massive humanitarian effort. Her thought leadership emerged not from theory alone, but from taking action when she saw problems that needed solving. • Change begins when someone gets “pissed off enough to act.” Whether improving military leadership, reshaping workplace norms, or saving lives, Ellen demonstrates that passion, combined with persistence and a clear purpose, can spark real-world impact—even on systems as entrenched as the modern workplace. If this conversation sparked your interest in how empathy and personal experience can fuel workplace transformation, don't miss our earlier episode with Scott Shute, former Head of Mindfulness and Compassion Programs at LinkedIn. Like Ellen Joan Ford, Scott turned personal conviction into a platform for change—advocating for compassion as a strategic business imperative. Together, these episodes offer a powerful look at how thought leadership can humanize work and reshape what leadership looks like in today's world.

What's the real reason you want to write a book? If your answer doesn't connect directly to your business goals, you may be missing the mark. In this episode of Leveraging Thought Leadership, Peter sits down with Cathy Fyock, a book strategist who helps authors write the right book—the one that aligns with their business, audience, and long-term strategy. Cathy shares why writing a book should never be step one. Instead, authors must start with a solid strategy: What do you want the book to do for your business? Who exactly are you writing it for? How will you leverage it to create opportunity, revenue, or credibility? We explore the importance of aligning your book's content and audience with your current business model. Cathy also explains why writing for “everyone” is a mistake, and why serving a clearly defined niche can lead to powerful results—even if it feels narrow. If you've ever wrestled with the choice between self-publishing, hybrid, or traditional publishing, Cathy breaks down the pros and cons of each. Her recommendation? Own your IP, own your margins, and stay in control. You'll also hear surprising insights about how some authors make more from not selling books—using them as a powerful sales tool to land clients, speaking gigs, and consulting contracts. Three Key Takeaways: • Start with strategy, not writing. A successful book begins with clear goals, a defined audience, and alignment with your business model—not just a blank page and good intentions. • Niche focus drives greater impact. Writing for a well-defined, specific audience builds credibility and creates stronger results than trying to appeal to everyone. • Books are business tools, not just products. The real ROI often comes not from book sales, but from using the book to generate leads, secure speaking engagements, or land high-value clients. If you found value in the strategic insights shared in this episode, you won't want to miss our conversation with Becky Robinson: "Writing a Book As an Extension of Your Business." Becky, the founder and CEO of Weaving Influence, delves into how authors can seamlessly integrate their books into their broader business strategies. She shares practical advice on launching a book, building a lasting platform, and ensuring your message reaches the right audience over time. This episode is a must-listen for anyone looking to amplify their thought leadership and make their book a cornerstone of their business growth.

When the world stopped getting its stuff, why did supply chain suddenly matter? In this episode, Peter Winick speaks with Kerim Kfuri, global entrepreneur, author of "Supply Chain Ups and Downs," and CEO of Atlas Network. Kerim reveals why he stepped into thought leadership—especially when his industry became the center of public attention overnight. Kerim discusses how the COVID-19 pandemic exposed significant gaps and misunderstandings about supply chain processes. He shares insights into why investing in thought leadership provided not just visibility but also credibility, distinguishing his company from competitors who focused solely on price. Learn how Kerim leveraged his expertise to educate and inform, turning a complicated topic into accessible knowledge. He explains how thought leadership helped him open doors, win larger clients, and attract top talent. Kerim also shares practical advice for businesses aiming to use thought leadership strategically, emphasizing patience, clear metrics, and the power of investing in yourself and your business. Are you ready to turn your expertise into your greatest competitive advantage? Three Key Takeaways: • Thought leadership is a powerful differentiator. It helps smaller companies compete against larger players by showcasing unique expertise and credibility. • Education builds trust. By making complex topics like supply chain more understandable, you position yourself as a go-to authority in your field. • ROI takes time. Thought leadership isn't a quick win—it's a long-term investment that pays off through visibility, client acquisition, and talent attraction. If you found Kerim Kfuri's insights on leveraging thought leadership to elevate brand credibility and attract top clients compelling, you'll appreciate Episode 23 of the Leveraging Thought Leadership podcast, featuring Erica Dhawan. Erica, a leading authority on 21st-century collaboration and CEO of Cotential, discusses model building, content development, and business growth. She shares how she developed assessment tools with a data-driven mindset and translated that data into targeted sales strategies. Both episodes highlight the transformative power of thought leadership in distinguishing a brand and driving business success

Are you spending your resources wisely to amplify your thought leadership—or just making noise? In today's fast-paced marketplace, standing out from the crowd is tougher than ever. Peter Winick is joined by Paige Velasquez Budde, CEO at Zilker Media, one of Austin's fastest-growing agencies specializing in building people-driven brands. Paige shares insights from her extensive experience working with top global thought leaders and brands. Discover why your personal brand matters even more than your corporate identity. Paige explains how trust and connection are built person-to-person, especially in high-touch B2B environments. As the best-selling author of "Strategic Business Influencer: Building a Brand with a Small Budget" she emphasizes the importance of starting early—well before your next book or major event—to consistently showcase your expertise and build trust at scale. We dive into actionable strategies like narrowing your social media presence to the most impactful platform and harnessing the true value of PR through intentional, targeted micro-media placements. Plus, Peter and Paige unpack why vanity metrics won't help your business, and why an interview on the right niche podcast can sometimes be worth far more than a big-name media hit. Tune in to learn how to strategically build thought leadership that grows your revenue, enhances your credibility, and sustainably supports your long-term business objectives. Three Key Takeaways: • Start Early, Not Later: Building effective thought leadership isn't about a one-time launch event; it's a consistent, ongoing practice. Start cultivating your brand now—well ahead of your next big milestone—to build trust, visibility, and credibility at scale. • Micro-Media Outperforms Vanity Metrics: Don't chase big audiences for the sake of numbers. A targeted podcast or niche publication with the right listeners can deliver far greater business impact than generic exposure. • Your Personal Brand Matters Most: Clients Google people, not logos. Invest in clearly showcasing your personal expertise online to accelerate trust, strengthen relationships, and differentiate yourself from competitors. Looking to enhance your personal brand and build authentic relationships in the digital space? Our conversation with Paige Velasquez Budde emphasized the power of strategic PR and personal branding. To further explore building high-profile relationships through authenticity and trust, listen to our episode with Clemence Sop—Cultivating High-Profile Relationships in a Digital World. Together, these episodes offer valuable insights into creating a strong personal brand and fostering meaningful connections. Ready to implement these strategies? Contact Thought Leadership Leverage today to develop a personalized plan that amplifies your impact and accelerates your success.

Does thought leadership belong only to bold personalities and charismatic speakers? Christina Wedgwood doesn't think so. In her book, "Better: A More Authentic Path for the Reluctant Thought Leader", Christina explores how deep thinkers, perfectionists, and even those uneasy about taking center stage can still powerfully shape ideas and conversations. In this conversation, Christina explains that thought leadership isn't about how loudly you speak—it's about clarity, simplicity, and authenticity. She argues that true impact comes from quiet, deliberate thinkers whose insights might otherwise go unnoticed. Christina reveals why "better" does not mean "louder," encouraging thought leaders to embrace their unique strengths rather than fitting into preconceived molds. Christina and Bill also delve into the emotional journey of creating thought leadership content. They discuss perfectionism and the common barrier of feeling "not ready yet," offering strategies to move past these hurdles and confidently share ideas. Christina emphasizes the importance of thinking partners—trusted individuals who challenge your thoughts and help refine your message. Drawing from her extensive experience coaching authors and developing thought leadership content, Christina shares valuable lessons from writing her own book. She reflects on the vulnerability required to bring deep, authentic ideas to an audience and provides insights into sustaining impactful thought leadership over time. Whether you're reluctant or ready to embrace your role, this episode offers practical advice for creating meaningful, enduring thought leadership. Three Key Takeaways: • Thought Leadership Isn't Only for Extroverts. Christina emphasizes that thought leadership isn't exclusive to big personalities who dominate stages. Her book, Better: A More Authentic Path for the Reluctant Thought Leader, opens doors for quieter, more introspective thinkers, perfectionists, and those hesitant to step into the spotlight, empowering them to share their meaningful ideas. • Better Does Not Equal Louder. Authentic and powerful thought leadership is not about being the loudest voice in the room. Instead, it's about clarity, simplicity, and genuine insight. Christina challenges the myth that louder equates to better, advocating instead for thoughtful reflection and deliberate expression as essential traits of true thought leadership. • Embrace Imperfection and Take Action. Many aspiring thought leaders delay sharing their ideas because they're waiting for perfection—one more book, another certification, or additional case studies. Christina advocates for getting your ideas out of your head and into the world, embracing vulnerability, and taking actionable steps even when conditions aren't "perfect." If you found our discussion on authentic thought leadership engaging, you might also appreciate our episode featuring Simon Leslie, CEO and Founder of Ink Global. In "An Authentic Voice in Thought Leadership," Simon shares how publishing his book, There Is No F in Sales, transformed his business and personal growth. He delves into the importance of using one's authentic voice in thought leadership and the unexpected opportunities that arise from it. Tune in to explore how embracing authenticity can amplify your impact in the thought leadership arena.

What if the secret to extraordinary sales success wasn't pressure—but purpose? Lisa McLeod believes the best salespeople aren't chasing quotas. They're chasing impact. Lisa is a bestselling author of "Selling with Noble Purpose", keynote speaker, and creator of the Noble Purpose business philosophy. Her work has reached over 2 million people on LinkedIn Learning and been featured in Harvard Business Review. In this episode of Leveraging Thought Leadership, we dive deep into the heart of what drives real, sustainable sales success—and how organizations can embrace the purpose to outperform the market by 350%. We talk about the surprising results of Lisa's research into top-performing sales teams. Spoiler alert: the best sellers aren't ruthless closers—they're purpose-driven professionals who genuinely care about making a difference. Lisa shares how she fused two sides of her life—sales and soul—to build a thriving thought leadership business that helps global brands like Hilton and ThyssenKrupp transform their culture from the inside out. Lisa also opens up about the business side of thought leadership. She discusses the challenges of scaling ideas across massive organizations and why turning insight into action requires more than just great content—it requires packaging, structure, and a path for others to teach it. If you're a thought leader wrestling with how to turn your big ideas into business results—or if you're trying to bring more meaning into your work—this conversation is for you. Three Key Takeaways: • Purpose-driven sales outperform — Salespeople who focus on improving customers' lives consistently outperform their peers, proving that noble purpose is a strategic advantage, not just a feel-good concept. • Sales has an image problem — The profession is too often defined by its worst examples, but true sales success comes from empathy, trust, and a desire to serve—especially in B2B environments. • Thought leaders must sell their ideas — To create impact, you must connect your insights to the client's pain points and speak their language; selling isn't about being pushy, it's about being relevant and solving real problems. If today's conversation on purpose-driven sales sparked something for you, you won't want to miss our episode with Mike Latch and Gregg Murphy, Scaling Sales, Not Sacrificing Quality – The AI-Driven Secret to Billion-Dollar Growth. While Lisa McLeod explores the human side of sales—leading with empathy and purpose—Mike and Gregg dive into how organizations can scale that impact without losing what makes it effective. Together, these episodes paint a powerful picture of what modern sales success looks like: purpose at the core, with systems that support it at scale. Listen next and discover how to align purpose with process to drive real, lasting growth.

Can an introvert become an influential thought leader? Today, Bill Sherman speaks with Sean Barnes, executive coach, speaker, and host of The Way of the Wolf Podcast. Sean didn't start out comfortable on stage. In fact, his first speaking experience—presenting technical details to executives—was uncomfortable enough to make many quit. Instead, it sparked his determination to transform discomfort into impactful communication. Sean shares his journey from tech executive to thought leadership advocate, highlighting how he incrementally built confidence through intentional practice and feedback. He emphasizes the power of storytelling to make complex ideas relatable and memorable, explaining how shifting focus from himself to the narrative eased his speaking anxiety. They explore Sean's venture into podcasting, where he initially struggled with mechanical scripts and low viewership. Sean describes how persistent commitment and iterative improvement turned his podcast into a thriving platform, dedicated to helping listeners grow as leaders. Sean and Bill discuss the crucial mindset shift from personal achievement to enabling others' success. Sean reveals how adopting this philosophy transformed his professional trajectory, opened doors, and deepened his fulfillment beyond financial gain. Listeners will find valuable insights on overcoming introversion, harnessing storytelling for greater influence, and why true leadership is about elevating others. Three Key Takeaways: • Public speaking is not an innate talent reserved for extroverts, but a learnable skill developed through intentional practice, consistent feedback, and stepping courageously into discomfort to incrementally build confidence and effectiveness. • Storytelling is a powerful tool for making complex or technical information engaging, relatable, and memorable, helping audiences emotionally connect to your message and amplifying your thought leadership impact. • Genuine leadership and thought leadership arise not from personal accomplishments alone, but from shifting focus toward empowering others—enabling their growth, success, and influence, thereby expanding your own legacy and effectiveness. For a deeper exploration of introverted leadership, listen to this episode with Marcel Wijermars' conversation on "Introverted Leadership." While Sean Barnes shares his transformation from public speaking anxiety into impactful storytelling, Marcel provides practical strategies for introverts to excel at networking and energy management. Together, these episodes reveal how introversion, when leveraged strategically, becomes a powerful advantage in authentic leadership and influential communication.

Is college really the only path to career success? In this compelling episode of Leveraging Thought Leadership, host Bill Sherman speaks with Lawrese Brown, author of "I Don't Have to Go to College: Discover Well-Paying Jobs that Don't Require a Four-Year College Degree". Lawrese passionately challenges outdated ideas about success, advocating alternative pathways like apprenticeships, boot camps, and vocational training. Originally, Lawrese targeted her message to parents, aiming to reshape perceptions about college as the only route to financial stability. However, she discovered parents often held strong, traditional beliefs about higher education. Shifting her focus directly to students opened powerful conversations. Today's youth, she found, are eager for practical guidance and alternative routes aligned with their true interests. Lawrese reveals how crucial it is for students to trust their instincts, choose careers based on personal values, and recognize multiple forms of intelligence beyond academics. She argues that greater awareness and visibility of non-college paths will empower students, improve self-esteem, and encourage more fulfilling career choices. Lawrese pushes listeners to rethink the "college-or-bust" narrative and advocates celebrating individual paths to success. Three Key Takeaways: • College isn't the only pathway to career success. Alternative routes like apprenticeships, vocational training, and boot camps offer viable, fulfilling opportunities. • Targeting the right audience matters. Shifting the message from parents, who often hold traditional views on education, directly to students can open doors to meaningful conversations and greater openness. • Empowering young people with practical knowledge of alternative career paths encourages informed decisions, higher self-esteem, and more aligned, fulfilling careers. Lawrese Brown emphasizes the importance of crafting your own unique career path, a message echoed by Tony Martignetti in his episode on personal leadership journeys. Check out Tony's insights for more on challenging conventional thinking. Together, these conversations inspire you to redefine success on your own terms, driven by passion, curiosity, and genuine fulfillment.

Ever felt awkward in a meeting, on stage, or in a tough conversation? What if that discomfort wasn't a weakness—but an advantage? In this episode of Leveraging Thought Leadership, Peter sits down with workplace performance expert Henna Pryor, author of Good Awkward, to explore the hidden power of social discomfort. Henna breaks down why avoiding awkward moments only makes them worse—and how embracing them can lead to stronger communication, better leadership, and a more resilient mindset. They discuss why so many leaders fear saying the wrong thing (especially in today's hyper-visible world), how the "spotlight effect" distorts our self-perception, and why placing small bets is the key to building a thought leadership platform. Henna also shares her journey from finance to executive coaching to keynote speaking—proving that growth often comes from stepping into discomfort. This conversation will change the way you think about awkwardness—and might just help you unlock your next big leadership breakthrough. Three Key Takeaways: • Avoiding Awkwardness Makes It Worse – Awkward moments happen to everyone, but dodging them only amplifies the discomfort. Acknowledging and embracing these moments can make you appear more confident and authentic. • Small Bets Lead to Big Wins – Instead of making massive, risky moves, successful thought leaders test ideas by placing small bets—through LinkedIn posts, speaking engagements, or content experiments—to see what resonates before doubling down. • Your Perceived Failures Matter Less Than You Think – The "spotlight effect" tricks us into believing people notice our mistakes more than they actually do. In reality, most people quickly move on—so stop overanalyzing and keep moving forward. Awkward moments often come from misspeaking or making mistakes. Just as Henna Pryor suggests addressing the awkward head-on, Priya Nalkur encourages leaders to embrace imperfection. Both perspectives highlight the power of authenticity and resilience in leadership. If you want to learn how to turn your perceived flaws or failures into strengths, don't miss this episode 554 - Embracing Imperfection!

How do you turn an idea into lasting thought leadership? Dr. Ruth Gotian has done just that—translating academic research on high achievers into actionable insights that help individuals and organizations thrive. In this episode, we explore the power of mentorship, the resilience of high achievers, and the relentless pursuit of excellence. Ruth shares stories of Olympic champions, astronauts, and Nobel laureates who refused to settle for mediocrity. Like Dr. Peggy Whitson, who applied to NASA for a decade before becoming the agency's chief astronaut. Or the Olympian already planning his next win on the flight home. Ruth knows success isn't a talent—it's a learned skill. She shares how to identify your superpowers, leverage them, and plant ambition like a seed that grows into unstoppable drive. She also reveals her own journey of thought leadership—from struggling with the first chapter of The Success Factor to writing books, speaking globally, and democratizing knowledge in every format possible. Her latest book, The Financial Times Guide to Mentoring: A Complete Guide to Effective Mentoring (The FT Guides), co-authored with Andy Lopata, was named Runner-Up for Leadership Book of the Year (The Leadership Awards 2024). Whether you're looking to elevate your own success or help others rise, Ruth's insights will change the way you think about achievement. Three Key Takeaways: • Success is a Learned Skill, Not Just Talent – High achievers aren't born extraordinary; they develop habits, resilience, and a relentless pursuit of growth. Whether it's Olympians, astronauts, or Nobel laureates, they all follow a process to success that anyone can adopt. • Mentorship is a Game-Changer – The right mentors can push you further than you ever imagined. Surround yourself with people who believe in you more than you believe in yourself, ask the tough questions, and challenge you to think bigger. (The Financial Times Guide to Mentoring explores this in depth.) • Persistence Separates the Good from the Great – Dr. Peggy Whitson applied to be an astronaut for 10 years before finally being accepted—then went on to become NASA's Chief Astronaut. The difference between those who succeed and those who don't? They refuse to give up. Want to know if you are a High Achiever?  Take this 2 minute assessment to find out.

Are you really a thought leader—or just claiming the title? Today's guest Mischa Zvegintzov, Chief Influence Officer at Influence Army, thought he was a Thought Leader.  As a sales expert with decades of experience, he knew how to pitch. But when a podcast host bluntly told him, “You don't look like a thought leader,” everything changed. In this episode, Mischa shares how he pivoted from traditional sales tactics to leveraging podcast guesting as his primary vehicle for influence. He reveals how appearing on 100+ shows transformed his credibility, opened doors, and led to unexpected opportunities. Peter and Mischa also dive into the hidden power of podcast guesting—why it's more than just getting on a mic, how to “hijack” an audience the right way, and why most guests completely miss out on maximizing their impact. If you've ever wondered whether you're showing up as a true thought leader or just another name in the noise, this conversation is for you. Expect candid insights, hard-hitting truths, and actionable takeaways on elevating your brand, proving your expertise, and turning podcasting into a game-changing growth strategy. Listen now and learn how to amplify your thought leadership without breaking the bank. Three Key Takeaways: • Podcast guesting is a powerful thought leadership tool – Being a guest on the right podcasts allows you to tap into established audiences, build credibility, and position yourself as an expert without heavy marketing spend. • Most guests fail to maximize their impact – Simply appearing on a podcast isn't enough; thought leaders must engage in strategic pre-show preparation, deliver value-driven conversations, and actively promote their episodes post-release. • Thought leadership is about proof, not claims – Having a strong message isn't enough; you need visible credibility. Leveraging podcast guesting effectively can create the social proof necessary to establish real authority in your space. If you've had trouble finding the distinction between Thought Leader and Influencer check out this video by Peter Winick to learn the difference.

Can social media predict the stock market? Vuk Vukovic, CIO and co-founder of Oraclum Capital, believes it can. His hedge fund leverages the wisdom of the crowd and a proprietary network analysis of social media bubbles to forecast weekly equity market movements. With a PhD in political economics and a track record of accurately predicting elections—including Brexit and Trump—he's now applying his methodology to finance. Vuk started by testing his theory transparently, using his own money and publishing every move in a newsletter. The results? Turning $1,000 into $54,000 in just two years. His audience didn't just watch—they invested. Half of his initial hedge fund backers came from readers who followed his journey. The secret isn't just crowd wisdom. It's about identifying and weighting opinions correctly. Some people—especially those stuck in echo chambers—make terrible predictors. Vuk's method filters out the noise, finding the right voices to forecast market trends with over 60% accuracy. Beyond trading, he's expanding his thought leadership through speaking, writing, and his new book, Elite Networks: The Political Economy of Inequality. By connecting network theory to both financial markets and political influence, he's building a broader platform for his ideas. Listen in as we explore the intersection of thought leadership, data-driven forecasting, and the power of social media. Three Key Takeaways: • The Wisdom of Crowds Works—If You Filter the Right Voices Crowd predictions are powerful, but only when analyzed correctly. Vuk's methodology accounts for social media bubbles and bias, identifying the most reliable predictors rather than just following the loudest opinions. • Transparency Builds Trust—and Attracts Investors By publicly testing his trading model with his own money, Vuk proved its effectiveness. His thought leadership strategy—sharing real results in a newsletter—turned followers into hedge fund backers. • Network Theory Applies Beyond Finance Vuk's research on elite influence and inequality connects directly to his market prediction model. Whether in politics or finance, understanding how people interact within networks provides a competitive edge.

How do you lead in a world where the future keeps shifting? Dr. Nada Sanders, a distinguished professor at Northeastern University, an expert in supply chain management and AI-driven decision-making, believes the key is humility. In this episode, we dive into why thought leaders must stay agile, question assumptions, and embrace uncertainty. AI is reshaping business, but no one truly knows what the future holds. Leaders are under pressure to "do something" with AI, yet many don't fully understand its implications. Nada argues that real success lies in balancing human intelligence with machine capabilities—knowing when to trust AI and when to override it. We explore how thought leadership is evolving in this era of rapid change. From the risk of AI-generated misinformation to the need for cross-disciplinary expertise, Nada reveals why rigid thinking is a liability. Thought leaders must develop skills in critical thinking, scenario planning, and resilience. The best leaders won't be those who make bold, absolute claims—they'll be the ones who stay curious, adapt quickly, and help others navigate the unknown. As AI-generated content increases, the ability to discern truth from illusion becomes essential. Nada shares why experience matters more than ever and why businesses that sideline senior expertise in favor of digital skills alone are making a critical mistake. Success will come to those who combine deep domain knowledge with the agility to reframe their thinking. We also discuss the future of human-machine collaboration, the power of philosophy in leadership, and why taking time to reflect is more important than ever. Thought leadership isn't just about sharing ideas—it's about asking the right questions and challenging the status quo. Three Key Takeaways: • Humility is a Superpower in AI-Driven Leadership – Thought leaders must embrace uncertainty and continuously update their perspectives. Absolute certainty is a liability in a world where change is constant. The best leaders will ask, “What don't we know?” instead of making rigid predictions. • AI is a Tool, Not a Replacement for Human Judgment – AI can generate insights, but it lacks context, experience, and the ability to distinguish truth from misinformation. The leaders who thrive will be those who know when to trust AI, when to challenge it, and how to integrate human expertise with machine intelligence. • Success Requires Cross-Disciplinary Thinking and Adaptability – Siloed expertise is no longer enough. Leaders must develop broad knowledge, connect insights across disciplines, and stay agile. Organizations that combine senior experience with emerging digital skills will have a competitive advantage over those that rely solely on technology. If you are interested in the way AI as a tool is being used in the Thought Leadership space listen to this episode with guest Stephanie Grayson about getting good ideas in front of the right audience and how AI can help.

Can you scale sales without sacrificing quality? Gregg Murphy and Mike Latch have done it—taking a company from $50 million to a billion-dollar run rate. The secret? A fusion of technology, strategic sales processes, and thought leadership that turns even mid-level sales reps into top performers. Now, they're sharing their insights in their book "Sales Sucks...But It Doesn't Have To: Transform New Reps into Top Performers and Scale Your Sales Org from Millions to Billions"  and their AI-driven platform, Patter AI. In this episode, they reveal how they built a system that trained 250 new sales reps a month, slashed onboarding time, and transformed how complex sales are executed. We explore the power of scripting—not as a robotic sales pitch, but as a framework for high-value conversations. Gregg and Mike break down the tech-human synergy that accelerates performance and how their approach challenges the way organizations think about sales training. If you're looking to scale your team, optimize performance, and create a sales culture that thrives—this episode is a must-listen. • Sales Scaling Requires Strategy & Tech – Growing from $50M to $1B wasn't luck; it was a mix of AI-driven enablement, structured scripting, and a clear sales process that rapidly trained new reps. • Mid-Level Reps Are the Untapped Opportunity – Instead of focusing only on top performers, optimizing mid-tier sales reps can create massive gains with the right tools and training. • Scripting Isn't a Crutch—It's a Superpower – When done right, scripting doesn't make sales robotic; it empowers reps to have high-value conversations that drive better decisions and results. If you are struggling to accelerate your sales or are in need of an updated strategy reach out to the team at Thought Leadership Leverage to book a session to discuss how we can help you.

Are you truly connected—to yourself, to others, to your purpose? Dr. Adam Dorsay, psychologist, TEDx speaker, and author, joins me for a deep conversation on how connection shapes our lives. From working with Silicon Valley execs to writing his new book Super Psyched, Adam explores the ways we build (or neglect) meaningful connections. We dive into the challenges of self-awareness, the dangers of distraction, and why so many high-achievers struggle with emotional depth. Adam shares powerful insights on how small, intentional shifts can lead to richer relationships, greater resilience, and a more fulfilling life. He also opens up about his own journey—overcoming dyslexia and ADHD, reinventing himself in midlife, and learning to communicate his ideas in a way that truly resonates. Whether you're a leader, creator, or someone seeking more meaning, this episode will inspire you to rethink how you engage with the world around you. And if you've ever struggled to finish a book, Adam has some surprising lessons on what it really takes to turn big ideas into something lasting. Tune in to rethink connection, intention, and what it means to be truly alive. • Connection Starts with You – Many people look outward when they feel disconnected, blaming relationships, work, or circumstances. But real, lasting connection begins with self-awareness and intentionality. If you don't connect with yourself first, every other connection will suffer. • Distraction is the Enemy of Meaningful Relationships – Social media, endless to-do lists, and digital distractions are stealing our ability to be present. Small, intentional actions—like sending a thoughtful voice message or truly listening in a conversation—can transform our personal and professional relationships. • Intentional Living Requires Effort – Most people let life happen to them rather than actively shaping their experiences. Taking time to reflect on what truly brings joy and fulfillment can help avoid the regret of “love left on the table.” Thought leaders must apply the same strategic thinking to their personal lives as they do to their work. Adam explores the critical role of self-awareness and intentionality in building meaningful connections. In this short video, Peter highlights how a lack of self-awareness can unknowingly lead to self-sabotage.

Trigger Warning: This episode includes discussions of severe accidents, injuries involving young individuals, and mentions of suicide and self-harm related to these events. While these topics are integral to the conversation, some listeners may find them distressing. If you wish to avoid these sections, please skip from 17:46 to 25:06. What happens when your life takes an unexpected, tragic turn? How do you find the strength to move forward? In this episode of Leveraging Thought Leadership, Bill Sherman speaks with Nina Sossamon-Pogue, a former elite gymnast, Emmy-winning news anchor, and tech executive turned resilience expert. Nina shares her harrowing journey through public failures, personal tragedy, and how she turned pain into purpose. Nina's story is one of extraordinary highs and devastating lows. She opens up about missing her shot at the Olympics, a career-ending injury, and an unimaginable accident that left her questioning whether she could go on. Yet, through it all, she found resilience—a word she embraces as the ability to adapt positively, no matter what life throws your way. This episode isn't just about overcoming adversity. It's about building thought leadership from lived experience. Nina reveals how she transformed her hardships into a framework for resilience, tested through years of research and personal reflection. From being the person everyone turned to during crises to becoming a sought-after speaker on resilience, Nina's path is both inspiring and instructive. Listen as Nina discusses her evolution from telling others' stories as a journalist to sharing her own. She candidly explores the challenges of defining her thought leadership, navigating the pressures of public failure, and staying authentic in an industry often driven by spectacle. This conversation is a must-listen for anyone grappling with failure, burnout, or the relentless pursuit of excellence. Nina's insights on resilience offer a guiding light for thought leaders and high achievers alike. Three Key Takeaways: • Resilience is built through facing and learning from failure. Nina's journey shows that setbacks, whether public or personal, can become catalysts for growth when we confront them head-on and adapt positively. • Thought leadership often emerges from personal experience and rigorous reflection. Nina's hardships inspired her to develop a framework for resilience, demonstrating that impactful thought leadership is often rooted in lived experiences and deep introspection. • Authenticity and vulnerability are essential in thought leadership. By sharing her personal struggles, Nina highlights the importance of being genuine and open, which helps build trust and connection with audiences. Resilience isn't just about bouncing back—it's about adapting, growing, and finding strength in adversity. If you enjoyed the topics in this episode we recommend listening to Dr. Marie-Helene Pelletier on Resilience Redefined. Both episodes highlight the intersection of mental health, professional reinvention, and the ability to thrive after setbacks.

How do you get booked as a speaker when no one knows you? And how do you stand out in a crowded market? Cam Beaudoin has cracked the code. A former speaker on disability inclusion and accessibility, Cam now helps speakers create powerful demo reels that get them noticed—and hired. He joins me on Leveraging Thought Leadership to share why most speaker reels miss the mark and what you need to do instead. We break down the myths about demo reels, why a flashy highlight reel won't get you booked, and how to craft a video that makes event planners say, “This is the speaker we need.” Cam also reveals a simple yet overlooked strategy to build credibility—even if you don't have a big-stage clip yet. If you're a speaker (or want to be), this episode is a masterclass in making yourself irresistible to event organizers. Three Key Takeaways: • Your speaker reel is a sales tool, not just a highlight reel. It should clearly show how you solve a problem for event planners and their audiences. • You don't need a big-stage clip to create a compelling reel. Interviews, media appearances, and even small-stage footage can establish credibility and showcase your expertise. • Getting booked isn't just about great content—it's about marketing. A strong demo reel gets you the call; your job is to convert that into a paid speaking gig. If you want some additional tips to make your demo reel sizzle, check out this article by Leveraging Thought Leadership COO Bill Sherman.

Is the influencer model broken? Consumers are drowning in five-star reviews and paid endorsements. But what if credibility, not clout, was the real driver of influence? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Eric Shienkop, entrepreneur, author, and tech innovator. Eric built the world's largest community of unsigned musicians, helping them monetize their work through brand partnerships. Now, he's taking on another industry ripe for disruption—online reviews and influencer marketing. Eric's company, The Desire Company, is flipping the script. Instead of influencers with massive followings but little expertise, they partner with professionals—athletes, doctors, and industry specialists—who actually know their stuff. The result? Trustworthy product recommendations that resonate with consumers in a way traditional influencer marketing no longer does. Eric shares the evolution of his thought leadership journey, from struggling to get into boardrooms to becoming a bestselling author and sought-after speaker. He breaks down the steps that took him from white papers to keynotes to writing the book "Return of the Hustle: The Art of Marketing With Music" that made Microsoft come calling. If you're trying to cut through the noise, establish credibility, and build a business that thrives on trust, this conversation is packed with insights you won't want to miss. Three Key Takeaways: • Credibility Beats Popularity – Consumers are growing skeptical of traditional influencer marketing, making expert-driven recommendations more valuable than ever. • Thought Leadership Opens Doors – Writing books, publishing white papers, and speaking at events can transform expertise into opportunities and business growth. • Industries Ripe for Disruption – Outdated systems, like the current review and influencer models, create opportunities for innovation and trust-based marketing. Eric shows why getting the right influencer is more important than the one with the most followers.  If you want to follow in his footsteps you'll have to know your audience, and not just in general terms.  Check out this article by Peter Winick on how to clearly describe your ideal client and why being able to do so is critical.

What does it take to chase greatness in a world of rapid change? Rajeev Kapur, CEO of 1105 Media and bestselling author, shares his journey of saying "yes" to hard things—from navigating international markets in the early days of Gateway and Dell to leading businesses during a global pandemic. His stories reveal the resilience and courage required to build opportunities where none seem to exist. Rajeev opens up about how bold decisions and a mindset of growth led him to write his first book, Chase Greatness: Enlightened Leadership for the Next Generation of Disruption, during the challenges of COVID-19. He outlines his "GREAT" framework—Gratitude, Resilience, Empathy, Accountability, and Transparency—essential traits for leaders facing demographic shifts, technological disruptions, and cultural divides. This episode also explores Rajeev's second book, AI Made Simple: A Beginner's Guide to Generative Intelligence, written for those intimidated by technology. He explains how generative AI can empower individuals and why understanding its potential and risks is crucial in today's world. From harnessing AI for business to embracing deep fakes as a societal challenge, Rajeev makes the case for thoughtful leadership in an era of disruption. Whether you're a CEO, entrepreneur, or aspiring thought leader, Rajeev's insights will inspire you to step up, stay curious, and embrace the hard path to success. Three Key Takeaways: • Saying Yes to Hard Challenges: Taking on difficult tasks and stepping out of your comfort zone can fast-track career growth and open unexpected opportunities. • The "GREAT" Leadership Framework: Gratitude, Resilience, Empathy, Accountability, and Transparency are essential traits for navigating disruption and leading effectively in today's fast-changing world. • AI is for Everyone: Understanding and embracing AI's potential—even for non-technical individuals—can drive innovation and create new opportunities, but leaders must also be mindful of its risks, like deep fakes and ethical concerns. Rajeev has a GREAT framework and you can too! Thought Leadership consists of four components that must work together.  You can learn more about them here.

What do horses and leadership have in common? According to executive leadership coach and author of The Unlocked Leader: Dare to Free Your Own Voice, Lead with Empathy, and Shine Your Light in the World Hortense le Gentil, a lot more than you might think. In this episode of Leveraging Thought Leadership, Hortense shares how lessons learned from show jumping shaped her understanding of empathy, communication, and trust—core elements of great leadership. She explores how leaders, like riders, must align with their teams, anticipate obstacles, and build trust to achieve success. Hortense's journey to becoming a world-renowned executive coach wasn't conventional. She didn't set out to be a coach—she simply wanted to help others. Over time, her unique insights and human-centered approach to leadership attracted top executives and organizations looking to go beyond strategy and truly connect with their teams. In this conversation, Peter and Hortense discuss the difference between transactional coaching and transformative coaching. They dive into the common challenges executives face—self-doubt, old narratives, and the struggle to balance strategic execution with authentic leadership. Hortense reveals how she helps leaders break free from limiting beliefs and redefine their leadership identity. The discussion also touches on the evolving landscape of thought leadership, the shift from traditional keynote speaking to more interactive formats like fireside chats, and why authenticity is the key to making a real impact. If you're ready to unlock your leadership potential and shine your light in the world, this episode is a must-listen. Three Key Takeaways: • Leadership is about alignment and trust. Just like in show jumping, leaders must align with their teams, anticipate obstacles, and build trust to achieve success. Leadership isn't about control—it's about connection. • Authenticity drives impact. Leaders who embrace their true selves and lead with empathy create stronger, more engaged teams. Authenticity is the key to unlocking leadership potential and making a meaningful impact. • The landscape of thought leadership is evolving. Traditional keynotes are being replaced by more interactive formats like fireside chats, allowing for deeper, more personalized engagement with audiences.

Where do big ideas come from, and how do we make them accessible to the next generation? Thought leadership isn't just about creating new ideas—it's about synthesizing insights and making them available to those who need them most. In this episode of Leveraging Thought Leadership, we explore the fascinating journey of Dr. Lisa DeFrank-Cole, professor and director of Leadership Studies at West Virginia University. From growing up in a coal mining town to becoming an author and academic leader, Lisa's story is one of perseverance, curiosity, and impact. Lisa shares how she identified a critical gap in leadership education—women in leadership—and turned it into an award-winning textbook Women and Leadership: Journey Towards Equity that's now shaping classrooms across the country. She dives into the importance of synthesizing research to make complex ideas more digestible and highlights the role of educators in bridging the gap between academia and real-world application. We also explore the challenges of taking thought leadership beyond the classroom. Lisa discusses the need for visibility, the power of speaking up, and the reality that simply writing a book isn't enough. Thought leadership requires patience, persistence, and proactive engagement to truly make an impact. If you've ever wondered how to turn your ideas into something tangible and enterprise-ready, this conversation will give you valuable insights. Ready to learn how to connect ideas with the audiences who need them most? Three Key Takeaways: • Thought leadership requires synthesis, not just creation. Making complex ideas accessible to a broader audience is crucial for driving real impact and fostering new generations of leaders. • Bridging the gap between academia and practice takes effort. Sharing insights beyond the classroom requires proactive engagement, visibility, and a willingness to step outside traditional academic circles. • Opportunities arise when you speak up. Whether it's writing a book or seeking new platforms, voicing ideas to the right people can open unexpected doors and create meaningful change. Lisa found opportunities by speaking up.  Take a look at this infographic for ideas on Discovering Thought Leadership Opportunities in the Digital Age.

What if curiosity could change the course of your career? Today on Leveraging Thought Leadership, Laurence Minsky shares how a simple question about advertising portfolios led to a book deal for his first book: How to Succeed in Advertising When All You Have is Talent, that transformed his professional path. From launching an advertising career to becoming an academic thought leader, Laurence demonstrates the power of asking the right questions, collaborating with experts, and turning curiosity into action. Laurence's story is a roadmap for anyone looking to break into a new industry or expand their influence. He explains how identifying gaps in knowledge and pursuing them relentlessly has driven his career, leading to the publication of ten books and a thriving consulting practice. Whether it's exploring emerging trends like conversational AI or mastering the nuances of audio branding, Laurence has built a reputation as a lifelong learner who stays ahead of the curve. In this conversation, Laurence and Bill Sherman explore how thought leadership creates unexpected opportunities. They discuss the importance of finding the right collaborators, the role of storytelling in creating impactful content, and how a well-timed idea can position you as a leader in your field. Laurence's insights on navigating career shifts, adapting to new challenges, and staying relevant in a rapidly changing world will inspire listeners at any stage of their professional journey. This episode is a must-listen for leaders, creatives, and anyone eager to turn curiosity into success. Learn how to identify trends before they emerge, create meaningful content, and use thought leadership to open doors you never imagined. Three Key Takeaways: • Curiosity Sparks Opportunity: A simple question can lead to big opportunities. Laurence Minsky's curiosity about advertising portfolios led to a book deal that transformed his career trajectory. • Collaboration Amplifies Success: Partnering with experts and blending skill sets can create impactful content and open doors to new industries or roles. • Thought Leadership Requires Action: Identifying gaps in the market, pursuing emerging trends, and sharing insights are key to staying relevant and creating lasting impact. Laurence discussing how collaboration is key.  If you're ready to elevate your platform or bring your ideas to life, book a Strategy Session with our team at Leveraging Thought Leadership. Let's explore how we can help you achieve greater success.

How do you bridge the gap between brilliant ideas and real-world impact? In this episode, Peter Winick sits down with Maxine Mackie, Managing Director of Label Sessions, to explore the art of translating thought leadership into actionable innovation. Maxine shares her journey from working with IBM's research labs to founding a global expert network. She reveals the power of connecting thought leaders with businesses to solve real problems and drive progress. Maxine highlights the challenges of identifying hidden experts—those who are brilliant in their domains but often overlooked because they don't self-promote. She also emphasizes the value of collaboration in creating impactful thought leadership and why innovation often thrives at the intersection of diverse perspectives. Together, they discuss strategies for thought leaders to commercialize their expertise while staying relevant in a rapidly changing world. This conversation is packed with actionable insights for thought leaders, CEOs, and anyone looking to turn innovation into a competitive edge. Don't miss Maxine's advice on finding your voice, building a network, and navigating the balance between isolation and collaboration in thought leadership creation. Three Key Takeaways: • Collaboration Fuels Innovation: Thought leadership thrives at the intersection of diverse perspectives, and collaboration often sparks the most impactful ideas. • Hidden Experts Hold Untapped Value: Many brilliant minds remain undiscovered because they don't self-promote. Finding and amplifying these experts is key to solving complex business challenges. • Translate Ideas Into Action: Success in thought leadership requires bridging technical or academic brilliance with clear, actionable strategies that resonate with businesses and drive results. Maxine emphasizes the transformative potential of collaboration in driving innovation. To explore how collaborating with clients can unlock new levels of value, we invite you to read this insightful article by Peter Winick.

What happens when a high-powered attorney decides to tackle fear and anxiety head-on? On this episode of Leveraging Thought Leadership, Peter Winick speaks with Stephen J. Dietrich, corporate M&A attorney and author of Fear Dynamics: Harnessing fear and anxiety to create lasting happiness and meaningful achievement. Stephen shares how introspection and personal growth reshaped his approach to life and business. He explains how addressing emotional and mental health helped him not only find happiness but also skyrocket his professional success. Stephen discusses the surprising link between vulnerability and stronger client relationships. He details how embracing openness led to better teamwork, trust, and deeper connections in his law practice. His story challenges conventional thinking, proving that emotional honesty can drive exceptional business outcomes. From mental health stigma to corporate performance, Stephen's journey is a powerful example of how courage and self-awareness can transform both individuals and organizations. This conversation is packed with insights for leaders ready to rethink how they engage with their teams and clients. If you're wondering how emotional well-being can align with professional excellence, this episode will leave you inspired. Three Key Takeaways: • Vulnerability Builds Trust: Embracing emotional openness can deepen relationships with clients, colleagues, and teams, fostering collaboration and mutual respect. • Mental Health Drives Success: Addressing fear and anxiety not only enhances personal happiness but also leads to measurable improvements in professional performance and business outcomes. • Modeling Behavior Matters: Leaders who demonstrate transparency and resilience create an environment where others feel empowered to engage authentically, driving better teamwork and innovation. Thought Leadership like what Stephen is doing has the power to change lives, but getting it into the world can be an uphill battle.  If you feel like you are losing your passion for thought leadership, read this article to get some tips from Peter on how to Reevaluate, Retool, and Reengage.

In this year-end highlight episode of Leveraging Thought Leadership with Bill Sherman, we revisit the journeys of six incredible thought leaders from diverse fields. They share insights into their evolving work, the hurdles they've faced, and the laser focus needed to connect deeply with their audiences. From startup leadership and immigrant entrepreneurship to innovation management and clarity in communication, this compilation reveals the powerful interplay of passion, precision, and perseverance. Martin Gonzalez explores the role of data in refining startup strategies, pushing past biases to uncover actionable truths. Neri Karra Sillaman underscores how personal experiences, such as her journey as an immigrant entrepreneur, shape impactful ideas and groundbreaking research. These leaders remind us that the questions we dare to ask often define the value we create. Clemence Sop takes us into the luxury industry, where  understanding your audience at a granular level transforms social selling into a high-touch art form. Peter Boatwright and Jon Cagan, authors of Managing the Unmanageable, dive into managing chaos in innovation, using experiments to show how structured management enhances creative output without stifling originality. Finally, Ann Latham shares her journey to mastering clarity—an elusive yet essential skill in thought leadership. Her unique framework transforms abstract ideas into actionable insights, proving clarity is both an art and a discipline. Each story offers lessons for those aspiring to lead through ideas.

2024 was an incredible year for Leveraging Thought Leadership, bringing insights from some of the brightest minds in business and thought leadership. This "Best of 2024" episode features five remarkable conversations, each offering unique strategies and perspectives on building influence and scaling ideas. If you're looking to lead with impact, this episode is packed with actionable takeaways. Kim Scott, author of Radical Candor, reflects on the importance of managing people with authenticity and respect. She shares how frameworks like hers help leaders balance care with accountability, dismantling myths about "nice" managers finishing last. Marcus Collins takes the mic to reveal how marketers can build deep emotional connections by starting with shared values and targeting niche communities, a strategy he applied to launch his book successfully. Kate Bravery dives into the future of work with insights from her book Work Different. She confronts outdated HR practices and calls for agility and transparency in job architectures. Liz Wiseman rounds out the lineup, sharing her secret to transforming keynote speeches into lasting, impactful organizational change. By creating ecosystems around her books, Liz ensures her ideas deeply embed in corporate cultures. We finish off the episode with Peter and Bill Sherman looking at the highlights of the Book ROI project that has offered never before analyzed insights into publishing a business book. This episode distills wisdom from top thought leaders into a concise, and powerful hour. Whether you're a seasoned author, a keynote speaker, or an aspiring influencer, you'll find inspiration and practical advice for amplifying your voice.

How do you take an academic idea and turn it into a global movement? On this episode of Leveraging Thought Leadership, Bill Sherman dives deep with Karen and Aneil Mishra, exploring their journey of transforming the "Rock of Trust" framework into an impactful leadership tool. From the humble beginnings of self-publishing to securing high-profile consulting contracts, this episode showcases the art of bridging academic rigor with practical application. Aneil shares the origins of his trust framework, which emerged from research in crisis-ridden industries, and how Karen's marketing expertise rebranded it from a "crock" to a "rock"—making it memorable and actionable. Their collaborative effort highlights the importance of translating academic language into compelling, relatable messages. The Mishras' story is a testament to the power of resilience, boldness, and cross-disciplinary collaboration. The couple also reflects on overcoming challenges, including rejection from publishers who deemed them "not famous enough." Undeterred, they self-published, gained traction, and proved that meaningful ideas can transcend barriers. Karen's advice to her younger self? Be bolder and unapologetically share relevant academic insights with the world. Aneil adds, tackle big, important problems, as they keep you motivated and aligned with purpose. Their legacy, especially Aneil's enduring contributions to trust research, serves as a blueprint for turning intellectual passion into a movement that inspires executives, students, and practitioners alike. This episode is both a masterclass in thought leadership and a heartfelt tribute to Aneil's impact. Three Key Takeaways: • The Rock of Trust Framework: Aneil Mishra's research on trust identified four key pillars: reliability, openness, competence, and caring. Rebranded with Karen's marketing expertise, this framework became a memorable and impactful leadership tool applied across industries and organizations. • From Rejection to Resilience: Despite being told they weren't “famous enough” to publish their book, the Mishras self-published and gained traction. Their persistence turned rejection into opportunity, eventually leading to consulting contracts and increased credibility in the leadership space. • Bridging the Academic-Practitioner Divide: Karen and Aneil emphasized translating academic insights into practical tools. Their ability to speak the language of both executives and students showcased the importance of making complex ideas relatable and actionable.

What does it take to truly transform and lead authentically? Paul Glover knows. Once a successful trial attorney, his life unraveled due to choices that led to federal prison. But from the depths of failure, Paul emerged not only as a survivor but as a powerhouse coach for C-suite executives. His journey is raw, unfiltered, and deeply inspiring, blending lessons of humility, resilience, and hard-won wisdom. Paul's story is one of dramatic reinvention. Prison, he says, saved his life and softened his perspective, forcing him to confront blind spots and triggers that once drove destructive behavior. Today, his “No BS” coaching method empowers leaders to tackle their echo chambers and embrace failure as a growth tool. From offering money-back guarantees to positioning himself as a modern-day “fool” who tells leaders the hard truths, Paul's approach is anything but conventional. Leadership, Paul argues, demands the courage to fail and the humility to learn. His coaching and speaking emphasize resilience, not just to bounce back but to bounce forward. Drawing parallels to psychological safety and historical figures like the court jester, Paul challenges leaders to seek and trust those who hold them accountable, creating space for transformation. The key? Being brutally honest—with themselves and their teams. Paul's message is a wake-up call to leaders everywhere: true leadership isn't about being perfect; it's about embracing imperfection and turning failure into fuel for growth. With humor, candor, and authenticity, Paul Glover inspires audiences to rethink success and take bold, transformative steps forward. Three Key Takeaways: • Transformation Through Failure: Paul Glover's journey from a successful attorney to a convicted felon and then a sought-after coach highlights the power of embracing failure as a tool for personal and professional growth. He demonstrates how confronting blind spots and taking accountability can lead to profound transformation. • Authentic Leadership Requires Honesty: True leaders need to break out of echo chambers and surround themselves with people who provide honest, unfiltered feedback. Paul's approach as the “No BS” coach underscores the importance of humility, self-awareness, and the willingness to hear hard truths. • Resilience Goes Beyond Recovery: Leadership isn't just about bouncing back; it's about bouncing forward. Paul emphasizes resilience as the ability to learn from failures and turn them into opportunities for growth, fostering a leadership style that is both dynamic and transformative. Instead of running from his past Paul has put it forward as part of his authentic self.  When you present your thought leadership are you being authentic or just trying to go viral?  Check out this short video by Peter Winick to discover why being your real self is more important.

How can an academic bridge the gap between rigorous research and actionable insights for executives? Stephanie Woerner, of MIT's Center for Information Systems Research (CISR), offers a masterclass on this topic in our latest podcast episode. She reveals how her team tackles the tension between academia's slower pace and business's urgent demands by designing projects with rapid deliverables and executive-relevant outcomes. It's not just about publishing papers—it's about driving impact and transforming practices. Stephanie explains how CISR collaborates with its consortium of 75 corporate members to co-create research agendas that solve real-world problems. From exploring the impact of AI and data-driven decision-making to demystifying digital transformation, her frameworks make complex concepts accessible. Her advice? Listen to your audience, translate data into actionable insights, and focus on what drives performance—whether it's profitability, innovation, or customer experience. The conversation dives into the art of storytelling with data. Stephanie shares how visuals, like a simple two-by-two matrix, can illuminate business challenges and opportunities. By simplifying without oversimplifying, she equips leaders to move from confusion to clarity, making complex transformations manageable. With thought leadership positioned as a practice, Stephanie reflects on her journey from researcher to influencer. She underscores the importance of connecting with your audience, constantly iterating, and striving for impact over time. This is thought leadership in action—anticipating the future, separating signal from noise, and delivering the insights your audience needs just when they need them. Three Key Takeaways: Bridging Academia and Business: Stephanie Woerner highlights the importance of designing research to deliver actionable insights for executives. By structuring projects with shorter cycles and a focus on business relevance, her team ensures their work addresses urgent corporate challenges while maintaining academic rigor. The Power of Frameworks and Storytelling: Simplifying complex ideas into accessible frameworks, like two-by-two matrices, helps executives understand challenges and take decisive action. Effective storytelling with data transforms raw information into compelling, actionable insights.Audience-Centered Thought Leadership: Successful thought leadership requires deep listening and collaboration with your audience. Woerner emphasizes the value of co-creating research agendas and focusing on practical outcomes that align with what your audience urgently needs to know—or hasn't yet thought to ask. If you want to further explore the idea of using academic research to build your thought leadership, be sure to check out this video by Leveraging Thought Leadership founder and CEO Peter Winick.

How do you turn ideas into impact and expertise into action? On this episode of Leveraging Thought Leadership, Peter Winick speaks with Dre Baldwin, Founder and CEO of Work on Your Game. Dre is a four-time TEDx speaker and author of 35 books, including "The Third Day: The Decision that Separates The Pros from the Amateurs" and the creator of the Work on Your Game framework. Together, they unpack the critical role frameworks play in scaling ideas and ensuring consistency. Dre shares how frameworks act as guardrails, anchoring your principles and making your work repeatable and impactful across topics and audiences. Dre emphasizes the power of mindset as the foundation for success. A shift in thinking sparks changes in actions, which in turn drive outcomes. Skipping this sequence leads to frustration, wasted resources, and unmet goals. Whether you're an athlete or an entrepreneur, Dre insists the process starts in your head. From there, strategies and systems create a path for repeatable success. Systems aren't just efficient—they're liberating. Build it once, and you can focus on execution and innovation. Dre's own journey began with a realization: the clock on a professional basketball career runs out fast. Embracing his inner tech enthusiast, Dre leveraged the internet to bypass gatekeepers and build his brand. Blogging, YouTube, and podcasting became his tools to connect directly with an audience eager for his insights. His approach? Show up consistently and deliver value based on real-time audience needs. It's a formula he's honed into a repeatable system, and it's working. Writing 35 books might seem Herculean, but Dre demystifies it with a system that maximizes today's tech. From dictation to transcription, he's found ways to streamline the creative process while staying true to his ideas. The tools evolve, but the challenge remains the same: having something meaningful to say and a receptive audience. For Dre, systems make the execution scalable—but only if you start with a strong mindset and clear strategy. Three Key Takeaways: • Frameworks Anchor Success: A strong framework acts as a guide, keeping your work aligned with your principles and making it repeatable. It ensures consistency and clarity across topics and audiences, which is essential for scaling impact. • Mindset Drives Results: Change starts in your mind. Adjusting your thinking leads to better actions, which then create meaningful outcomes. Skipping the mindset step results in frustration and wasted effort. • Systems Simplify and Scale: Whether writing books or building a business, systems are the key to efficiency. Once a system is in place, you can focus on execution and innovation, letting the process do the heavy lifting. Dre does a great job of illustrating why changing mindset is so important to creating long lasting impact.  For additional information on Changing Mindset and Building Skills take a look at this article by Thought Leadership Leverage CEO Peter Winick.

What if publishing your book was as simple as answering a few questions?  This week, Peter Winick speaks with Dan Curran, a serial entrepreneur and innovator who is transforming the publishing industry with Chapters.io, a groundbreaking platform designed to make writing a book accessible and efficient for first-time authors. He's also the author of the upcoming book Chaos is a Ladder, bringing a wealth of insight from his extensive experience in editorial content and marketing. The guest shares his journey through healthcare, pharma, and life sciences, writing technical content requiring precision and integrity. For years, he sought a way to revolutionize publishing but couldn't see the right opportunity—until the launch of ChatGPT in 2022. Recognizing AI's potential to organize and structure content, he and his team reimagined how non-fiction books could be created, merging cutting-edge technology with traditional editorial expertise. Chapters is tailored for first-time authors—professionals with wisdom or unique perspectives but unsure how to navigate the challenging publishing landscape. The platform begins with simple, AI-driven questions: What's your topic? Who's your audience? What tone fits your message? These answers quickly generate 5,000 to 20,000 words of raw material. Editors then refine the draft, turning conversations into polished manuscripts. The system integrates your existing content—blogs, podcasts, or presentations—while maintaining a closed environment to ensure the work remains entirely yours. What sets Chapters apart is its human touch. Every project is paired with a best-selling editor who provides insight, asks follow-up questions, and ensures your story shines. This blend of AI efficiency and editorial expertise turns the daunting process of writing a book into an approachable, streamlined experience.   Three Key Takeaways: • Chapters.io makes publishing accessible: By combining AI-driven tools with human editorial expertise, it simplifies the process for first-time authors, turning conversations into compelling manuscripts.   • AI as a powerful organizational tool: The platform leverages AI to structure content, ask tailored questions, and fill in gaps, making it easier to generate high-quality material efficiently.   • Human touch remains vital: Every project is supported by a best-selling editor who ensures the final product is polished, personalized, and impactful. This blend of technology and expertise redefines the book-writing journey.   Dan is disrupting the publishing industry and he isn't the only one.  If you want to learn more about what Thought Leaders should know about the changing publishing landscape check out this video from Peter Winick.

How do you turn decades of expertise into a scalable thought leadership business? Ruth King, known as the Profit & Wealth Guru, shares her journey from one-on-one financial coaching to becoming a best-selling author and AI innovator. She began by helping small businesses demystify their financial statements, but quickly realized her reach was limited. Writing books became the answer. Her first book, "The Ugly Truth about Small Business: 50 (Never-Saw-It-Coming) Things That Can Go Wrong...and What You Can Do about It," featured lessons from 50 entrepreneurs, offering readers practical insights into navigating difficult challenges.. It struck a chord, leading to a series of books that continue to impact readers globally. Publishing was just the start. Ruth took her ideas to a wider audience by leveraging TV, radio, newsletters, and now podcasts. Weekly newsletters since the '90s have built her credibility, while speaking engagements and media appearances have kept her message evergreen. Her approach is simple: stories over statistics. Sharing real-life examples from her clients makes complex financial principles relatable and memorable, ensuring her audience stays engaged. As technology advanced, Ruth embraced AI to scale her impact. Recognizing its potential during a Mastermind session, she and her team developed a groundbreaking AI tool to simplify and analyze messy small business balance sheets. Rooted in her decades of expertise, this tool standardizes processes and delivers insights at scale—no Zoom required. It's a game-changer for small businesses seeking clarity and growth. Ruth's next move is clear: scale the AI solution by partnering with professionals who serve small businesses. Accountants, CPAs, and referral partners are already helping bring her vision to life. For Ruth, it's not just about the numbers; it's about empowering entrepreneurs to grow profitably, build wealth, and create lasting success. Three Key Takeaways: • Stories Simplify Complexity: Ruth King's success lies in using real-life client stories to make financial principles accessible and memorable, demonstrating the power of storytelling in thought leadership. • Scaling Expertise Through AI: By embedding her decades of knowledge into an AI tool, Ruth has transformed her expertise into a scalable solution that helps small businesses make sense of their financials without needing her direct involvement. • Long-Term PR is Essential: Thought leadership isn't a one-and-done effort. Ruth's ongoing use of newsletters, speaking engagements, and media appearances ensures her message remains relevant and her audience continues to grow. Ruth understands that to have maximum impact you have to be able to go to scale.  If you want to learn more about "Scaling You" check out this video by Leveraging Thought Leadership CEO Peter Winick.

What if the key to saving the planet wasn't more regulations or money, but a new kind of leadership? Rajeev Peshawaria, CEO of Stewardship Asia Centre and author of "Sustainable Sustainability: Why ESG is Not Enough" and "Too Many Bosses, Too Few Leaders: The Three Essential Principles You Need to Become an Extraordinary Leader", joins Bill Sherman on Leveraging Thought Leadership to discuss how his career pivoted from financial services to championing climate responsibility and social sustainability. He shares how a career in HR and leadership development revealed the limits of conventional approaches and sparked his passion for Steward Leadership—a model built on purpose, values, and a long-term perspective. Rajeev's research into over 100 global companies found a surprising pattern. Organizations thriving while solving environmental and social challenges weren't driven by financial incentives or regulations. Instead, they were guided by a values-based approach rooted in independence, long-term thinking, ownership of today's challenges, and creative resilience. These principles formed the backbone of the Steward Leadership model, a framework that marries purpose with profitability and proves businesses can do well by doing good. Spreading this message has been both strategic and successful. Rajeev's team collaborates with governments, business schools, and agencies worldwide to promote Steward Leadership. By showcasing companies with decades-long track records of balancing profit with purpose, they've captured attention and inspired action. Leaders are drawn to the idea that societal impact and business success are not in conflict but can amplify each other. Rajeev's vision for the future is bold yet focused. By influencing just 20% of the leaders they reach, the Stewardship Asia Centre aims to create a ripple effect powerful enough to drive global change. With a clear-eyed embrace of the 80/20 rule, Rajeev is betting that a minority of committed leaders, armed with the right values, can shift the trajectory of businesses—and the world. Three Key Takeaways: • Leadership, Not Incentives, Drives Sustainability: Successful companies solving environmental and social challenges aren't motivated by regulations or financial incentives. Instead, they operate from a values-driven leadership model rooted in purpose, long-term thinking, and a commitment to societal impact. • The Four Pillars of Steward Leadership: The Steward Leadership model is built on four principles: independence (the belief that helping society benefits business), long-term thinking (beyond quarterly gains), ownership of challenges (profit while solving problems), and creative resilience (innovating to address global issues). • The 20% Ripple Effect: Rajeev's strategy focuses on influencing just 20% of leaders touched by his work. Leveraging the 80/20 rule, he believes this minority of purpose-driven leaders can create a powerful ripple effect, transforming businesses and society for the better. Rajeev not only understands what type of leaders we need, but he knows how to find them.  As a thought leader can you clearly describe your ideal client? If you're not sure make sure to read this article by Thought Leadership Leverage CEO Peter Winick for tips on getting a clear picture.

What happens when you mix radical candor with thought leadership? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Kim Scott, author of "Radical Candor" and "Radical Respect" to explore how leaders can communicate effectively, especially when giving tough feedback. They discuss the importance of honesty, compassion, and clarity in leadership communication, showing how these principles can strengthen relationships and drive results. Kim shares her insights on creating a culture of trust and transparency within organizations. She emphasizes that when leaders genuinely care about their team members, their feedback becomes a tool for growth, not criticism. Through real-world examples, Peter and Kim illustrate how radical candor isn't just about being direct—it's about balancing empathy with honesty to unlock true potential. The conversation dives deep into the challenges leaders face when giving feedback, especially in high-pressure situations. Kim highlights the power of giving both praise and constructive criticism in a way that motivates and encourages continuous improvement. Peter and Kim also explore the nuances of how feedback can be tailored to different personalities, making it more effective and impactful. If you're looking to elevate your leadership communication and build stronger teams, this episode offers actionable insights. Kim's advice is clear: to lead effectively, you must care deeply, speak honestly, and encourage your people to grow without fear of failure. A must-listen for anyone looking to strengthen their leadership style. Three Key Takeaways: • Balancing Care with Candor: Leaders achieve greater impact when they provide honest feedback with empathy. This mix of care and candor builds trust and encourages open communication within teams. • Authentic Relationships Drive Success: Authenticity isn't optional. Leaders who connect genuinely with their teams—seeing them as people, not just employees—create an environment where trust and motivation thrive. • Results and Relationships Are Partners: Effective leaders focus on both outcomes and relationships. By fostering a culture of accountability and respect, leaders help their teams excel and feel valued. Entering the world of thought leadership without a strategy and finding success like Kim did isn't common.  Check out this article by Leveraging Thought Leadership CEO Peter Winick for tips on getting your strategy, tactics, and goals aligned early!

What drives someone to write a book that is both hard to create and has a deep impact? For Dr. Paul R. Lawrence, former Under Secretary for Benefits and author of Veterans Benefits for You: Get What You Deserve, it was a blend of personal experience and a dedication to help veterans understand and claim their benefits. Lawrence's career in public administration gave him first hand insight into veterans' needs. From managing government responsibilities to engaging directly with veterans, he saw the gap between the benefits available and the information veterans had access to. This realization fueled his decision to write a book that's accessible, concise, and targeted to help 90% of veterans navigate their benefits with ease. Creating a straightforward guide for veterans wasn't simple. Lawrence focused on breaking down complex government processes into easy-to-understand language, with actionable steps veterans could take immediately. By simplifying the typical benefit journey for most veterans, he created a tool that addressed the most common needs without overloading readers with unnecessary details. This clarity made his book not just popular but also essential for the very people he aimed to serve. Lawrence's time in office revealed another key insight: veterans want fast, actionable answers. During his tenure, he regularly met with veterans, both in person and through massive virtual town halls reaching up to 5.7 million individuals nationwide. By actively listening to veterans' questions and frustrations, he fine-tuned his approach, ensuring his message resonated at both individual and large-scale levels. This commitment to direct communication shaped his book's impact and expanded his reach far beyond traditional avenues. The success of his book has inspired Lawrence to think bigger. He's now exploring veteran employment, seeing a critical need for more research and resources in this area. With the increasing numbers of veterans out of the labor force, Lawrence wants to understand and address this trend. He's considering a follow-up that could dive deeper into solutions for veteran employment challenges—a topic he believes might resonate even more widely. Three Key Takeaways: • Simplifying Complexity: Lawrence's book translates complex government processes into accessible, action-oriented information that 90% of veterans can use. His goal was to cut through bureaucratic jargon, making benefits understandable and actionable for veterans. • Listening to Needs: Through direct interactions, both in person and virtually, Lawrence learned that veterans prioritize quick, clear answers. His approach to outreach—whether at VFW halls or in large-scale virtual town halls—helped him fine-tune his messaging and address veterans' most pressing questions. • Expanding Impact: Beyond benefits, Lawrence is shifting his focus toward veteran employment, recognizing a gap in support. By researching why many veterans are leaving the labor force, he aims to create resources and solutions for this underserved area.

What's the role of spirit in a world driven by bottom lines and business metrics? Today, Peter Winick sits down with Rusty Rueff, an accomplished investor, startup advisor, Co-Founder and Director at Alioth Talent and previously served under President Obama on his advisory committee for the Arts at the Kennedy Center, to discuss the crucial intersection of purpose and the workplace. Rueff, who has dedicated his career to empowering organizations and people, shares his belief that modern workplaces must recognize the holistic needs of their people—including the often-overlooked need for spiritual fulfillment. Historically, work and personal lives were siloed. But today, companies are embracing the importance of physical and mental well-being, with gyms, wellness programs, and mental health support. Rueff believes the next frontier is integrating “spirit” into the workplace—not in a religious sense, but as a core part of personal meaning and motivation. Companies should aim to foster environments where employees feel committed, not just compliant. But how can companies approach this without stepping into sensitive territory? Rueff advocates for open forums and inclusive resource groups that give employees a safe space to bring their full selves to work. By creating these avenues, organizations enable connection and belonging, helping employees build resilience, passion, and purpose. Rueff's latest book, The Faith Code: A Future-Proof Framework for a Life of Meaning and Impact, asks readers to explore their foundational beliefs. He challenges listeners to reflect on the “platform of their lives” and what they cherish most deeply. As he explains, while our bodies and minds may wane over time, our spirits have the power to grow stronger—right until the end. Three Key Takeaways: • The Spirit in the Workplace: Beyond physical and mental health, organizations should support employees' spiritual well-being, fostering commitment and purpose rather than mere compliance. • Inclusive Spaces for Authenticity: To empower employees to bring their whole selves to work, companies should create open forums and resource groups that celebrate diverse backgrounds and interests, cultivating belonging and connection. • Reflecting on Life's Platform: Rueff's concept of the “platform of life” challenges individuals to identify what truly matters and holds lasting value. While physical and mental capacities may fade, nurturing the spirit can build resilience and strength that endures. Rusty is changing lives by getting people to ask the right questions about their life.  When it comes to Thought Leadership are you asking the right questions?  Take a moment to check out this article by Peter Winick on Starting with the Problem, Not the Solution.  It can make a huge difference in your work!

What makes some people bounce back from adversity while others remain stuck? In this compelling episode of Leveraging Thought Leadership, host Peter Winick welcomes resilience expert Deborah Gilboa. An author and consultant, Deborah helps organizations navigate change with confidence and competence. Her book, From Stressed to Resilient: The Guide to Handle More and Feel It Less, serves as a roadmap for individuals and teams seeking to enhance their resilience. Deborah's journey to thought leadership is as unconventional as her path to medicine. Initially pursuing a Bachelor of Fine Arts and a career in theater, she pivoted to medical school, where she spent years treating patients. Observing the stark differences in how individuals responded to illness prompted her to delve into the concept of "Patient Resilience." She aimed to redefine resilience beyond severe cases, exploring its application in everyday lives and discovering whether it can be cultivated. Transitioning from a practicing doctor to a thought leader began when Deborah was asked to speak about parenting at community events. What started as a way to connect with underserved populations evolved into a mission to educate parents, educators, and coaches about fostering resilience. As the inquiries grew, so did her focus on adult resilience, leading her to investigate effective methods for teaching these essential skills to adults facing their struggles. Deborah's business model centers on writing and speaking engagements. Recognizing the need for a platform, she built her online presence and leveraged her speaking skills to gain credibility. Companies often approach her to address change resistance within their teams. Through tailored workshops and a "Change Resistant Exam," she equips leadership with the tools to facilitate smoother transitions, ultimately fostering a culture of adaptability. Deborah's insights are vital for any organization looking to thrive in a rapidly changing environment. Three Key Takeaways: • Resilience is Learnable: Deborah emphasizes that resilience is not merely an innate trait; it can be cultivated and developed over time. Understanding what contributes to resilience can empower individuals and organizations to enhance their ability to navigate challenges. • Effective Communication is Crucial in Change Management: Organizations often struggle with change due to a lack of understanding of the natural resistance employees exhibit. Deborah teaches leaders how to communicate effectively about changes, ensuring that expectations are clear and that employees feel supported throughout the transition. • Speaking Engagements as a Gateway: Deborah's journey into thought leadership illustrates the power of speaking engagements. They serve as an entry point for organizations to experience her insights firsthand, ultimately leading to longer-term consulting relationships focused on building a resilient workforce. Doborah shares her journey of learning the need for a strong platform to leverage her skills and show credibility.  If you are struggling to build your platform we can help!  Contact the Thought Leadership Leverage team about a strategy session to take your first steps.

How do you cut through the noise to get to what truly matters? In this episode of Leveraging Thought Leadership, host Bill Sherman dives into this question with Ann Latham, the mind behind The Power of Clarity and The Disconnect Principle. Ann's journey to clarity began when she asked former bosses and colleagues a surprising question: What do I do best? The answer was clear—she had an uncanny ability to sift through information, distill its essence, and align teams with actionable plans. So began her consulting journey and the creation of Uncommon Clarity. Ann quickly realized that “clarity” could be a hard sell—it's an abstract concept people often overlook. To bridge this gap, she started showing how clarity impacts concrete outcomes: higher productivity, greater confidence, fewer mistakes, and optimized potential. Through strategic planning, process improvement, and team alignment, she began weaving clarity into the DNA of organizations. As her consulting grew, so did her focus on teaching others to achieve clarity themselves. She moved beyond providing solutions, empowering her clients to own the process. Now, as a writer and speaker, Ann is on a mission to make clarity a universal skill, publishing books and giving TED Talks to illuminate this essential but elusive concept. Her insights aren't just techniques; they're catalysts for meaningful change in any organization. Three Key Takeaways: • Clarity Drives Results: Ann emphasizes that clarity isn't just a buzzword—it's a strategic asset that boosts productivity, confidence, and team effectiveness. • Clarity as a Teachable Skill: Beyond solving problems for clients, Ann has developed ways to teach organizations how to cultivate clarity themselves, making it a sustainable part of their culture. • Practical Clarity Spectrum: To tackle the vagueness around clarity, Ann developed a spectrum that defines specific elements needed to reach clear, actionable outcomes, making it easier for teams to get aligned and achieve their goals. Peter Winick, the CEO and Founder of Thought Leadership Leverage, like Ann, often helps his clients find clarity in their work.  Check out this article by Peter on Clarity for Priorities.

How do you turn a passion for nonprofits into a thriving business? Dr. Sharon Elefant, Founder & CEO of The Nonprofit Plug, joins us to share her remarkable journey. Initially aiming to become a hospital administrator, Sharon found herself running outreach programs for the VA health system across Southern California and Nevada. This exposed her to the world of nonprofits and strategic partnerships, which quickly became her passion. As she deepened her involvement with nonprofits, Sharon realized she had a unique skill: she could connect these organizations with the exact resources they needed. Her growing reputation as “The Plug” for nonprofit solutions laid the groundwork for a full-time consulting business. Turning her passion into profit was the next challenge. Sharon describes how she evolved from a free resource into a paid expert. At first, she was providing advice and making introductions for free. But as she took on more complex tasks like grant writing and strategic development, her value became undeniable. Nonprofits trusted her expertise and were willing to pay for her to take on the heavy lifting. What began as offering helpful tips turned into thought leadership, with Sharon producing content, guides, and resources that established her as the go-to person in her field. Her knowledge wasn't just in demand—it became a business. Today, The Nonprofit Plug offers a range of services to meet the diverse needs of nonprofit organizations. Sharon talks about how she structured her offerings into packages that include everything from grant writers to consultants and coaches, covering every aspect of nonprofit management. She introduced a new program that provides all-inclusive support for an entire year, helping nonprofits hit the ground running in the first 90 days. This package model offers a clear cost-saving advantage compared to hiring individual experts. It's all about providing comprehensive, long-term value at an accessible price. Sharon also offers valuable advice for thought leaders and entrepreneurs trying to break into the space. Her recommendation? Start small but consistent. Posting daily tips on social media—short, digestible clips that share valuable insights—can go a long way. She suggests recording a few tips in one sitting and rolling them out over time, so it's manageable and cost-effective. But building a brand takes patience. She advises giving it at least three to five years before deciding if your business has the momentum to sustain itself. And don't rush to leave your day job—wait until your venture is fully capable of supporting both you and your business. Dr. Sharon Elefant's story is a testament to the power of relationships, expertise, and thought leadership in building a successful business. Three Key Takeaways: • Turn Expertise into Revenue: Dr. Sharon Elefant transformed her deep knowledge of nonprofits and networking skills into a thriving business by offering grant writing, consulting, and administrative services that nonprofits were willing to pay for, rather than struggling to do it themselves. • Package Value for Impact: The Nonprofit Plug offers bundled services—grant writers, consultants, and expert coaching—allowing nonprofits to get immediate results and long-term support at a cost-effective price, demonstrating the importance of scalable, value-driven offerings. • Consistency Builds Thought Leadership: Sharon's advice to emerging thought leaders is to start small and be consistent, using platforms like social media to post daily tips. Success doesn't happen overnight, but with a long-term vision and patience, expertise can grow into a profitable venture. Sharon has spent years working to become the Plug for the nonprofit industry.  Here are 5 Things You Should Do To Become a Thought Leader In Your Industry according to Thought Leadership Leverage Founder and CEO Peter Winick.

How do you balance being a practitioner and an academic? In this episode, Bill Sherman talks with Dr. Robert Gordon, interim department chair for analytics, economics, and finance at American Public University about his unique journey from the world of cruise ships and supply chain to academia, research, and thought leadership. Robert shares his experience moving from practitioner to academic, and now returning to bridge the gap between the two. His expertise in supply chain management, particularly in the maritime and cruise industries, provided the foundation for a shift into research and publishing that impacted both academia and industry. Robert's research on virtual teams and complexity theory was initially seen as niche, but when the pandemic hit, his work became highly relevant. The shift to remote work made his insights on virtual teams essential reading. He highlights the importance of staying connected to practitioners through conversations and continuous publishing to keep his research relevant. Robert's story is a reminder that thought leadership is not a static process. It's about continually evolving, reflecting, and bridging the gap between theory and practice. Three Key Takeaways: • Bridging the Gap Between Academia and Industry: Robert Gordon emphasizes the importance of staying connected to practitioners while conducting academic research, ensuring his work remains relevant and actionable in real-world settings. • The Power of Reflection in Thought Leadership: Robert highlights how reflecting on past work is crucial for growth, allowing him to evolve his ideas, improve his writing, and adapt to the changing needs of his audience. • Virtual Teams and Complexity Theory Gaining Relevance: What was once considered niche research became vital during the pandemic, as organizations around the world shifted to remote work, validating the importance of anticipating future trends in research. Robert knows the importance of academic research to practitioners.  In this video Thought Leadership Leverage CEO Peter Winick explains how you can use academic research to build your thought leadership platform!

What does it take to grab your audience's attention in the first few seconds? Bill Sherman explores the art of pitching with Joanne Tombrakos, storyteller, marketing strategist, NYU professor, podcaster and writer. and expert in crafting powerful messages. Joanne breaks down the misconception that pitching is just about selling. Whether you're selling a product or an idea, the goal is the same: persuasion. It's about getting your audience to stop, listen, and invest time in your idea. Joanne shares the importance of setting the hook early and keeping people engaged by delivering value quickly and clearly. Joanne emphasizes that pitching is not just for salespeople—it's a skill everyone needs. In business, you're constantly pitching yourself, your ideas, or your projects. She compares pitching to a form of storytelling, where your narrative must not only catch attention but also build trust. Joanne also touches on the fine line between pitching and selling, explaining that while every pitch has an underlying goal of persuading, the real focus is on creating a connection. Through storytelling and strategic messaging, you can build a relationship that makes people want to listen longer. The conversation also delves into modern challenges, like competing with digital distractions. Joanne stresses that grabbing attention isn't enough—you need to hold it. Like a Netflix series that hooks viewers in the first few minutes, your pitch needs to pull the audience in right away and deliver substance, not just flash. For leaders, entrepreneurs, and marketers, her advice is clear: simplify your message, make it relatable, and always lead with value. Three Key Takeaways: • Pitching is about persuasion, not just selling: Whether you're pitching a product, idea, or project, the goal is to persuade your audience and capture their attention. It's not just about making a sale—it's about getting them to care. • Hook your audience quickly: Joanne stresses the importance of grabbing attention within the first few seconds. Like a great story, your pitch needs to engage right away, offering value and building trust so your audience wants to stick around. • Simplicity wins: Don't overcomplicate your message. The most effective pitches are clear and concise. Distilling your idea into one sentence can help you stay focused and make a more powerful impact. Joanne helps us understand how the Pitch needs to move beyond persuasion and into a relationship.  If you want to understand how those relationships can help ideas reach scale be sure to check out this video by Thought Leadership Leverage COO Bill Sherman.