Podcasts about koka sexton

In this episode, Justin Simon joins Koka Sexton on the StartUp Marketer podcast to break down the game-changing "3C Content Method" to help you maximize your content's impact.Together they dive into topics ranging from strategic content creation to the importance of visibility in marketing. Learn the secrets to building sustainable content that prevents burnout and drives ROI. With the right strategy, you can create less while achieving more, freeing up time and adding immense value to your audience.In this episode, you'll learn:How the 3C content method streamlines repurposing into cornerstone, core, and cut content.How to identify prime evergreen content ripe for repurposing.Why aligning content with key ideas builds a strong foundational strategy.How AI enhances content creation and research but still needs a human touch.Why consistency and persistence in content creation lead to long-term success.***If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ ***CONNECT

Koka Sexton is known for his work in the field of social selling, digital marketing, and branding. He's held marketing leadership roles with brands like LinkedIn, Hootsuite, Slack, and more. Koka is currently focused as a social media strategist and consultant, and is leveraged for his expertise on content and social media platforms to build and promote high-profile company's brands.Learn more about Spear Marketing:https://spearmarketing.com/ Connect with Koka Sexton on LinkedIn:https://www.linkedin.com/in/kokasexton/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free

My Guest today is an elite salesperson turned marketing visionary. He believes that real success comes from adding value in excess of whatever you ask for in return. That operating principle has led to some amazing projects over the years with extraordinary companies like Linkedin, Hootsuite and Slack. With ten+ years of sales experience and a passion for social media, he has become a leading authority on social selling, a topic that he promotes through global speaking engagements and customer trainings. His expertise extends beyond his knowledge of social networks like LinkedIn, Twitter and Social applications, into his skill at employing them to drive lead generation, create new opportunities, and engage customers. Early in his career he learned how to leverage social media into an inbound engine for companies to drive revenue. Over the past 20 years this has manifested into a global audience of professionals that have learned not just the 'why' but the 'how' of using content and social media for businesses.

With the growth of sales automation technologies, many sales teams have lost the human touch. We're joined today by Koka Sexton, founder of Koka Sexton Consulting. This is an honest discussion on how to humanize sales interactions. We'll discuss how to blend authenticity with automation. As we consider the future, we explore the growth of private social networks.

With the growth of sales automation technologies, many sales teams have lost the human touch. We're joined today by Koka Sexton, founder of Koka Sexton Consulting. This is an honest discussion on how to humanize sales interactions. We'll discuss how to blend authenticity with automation. As we consider the future, we explore the growth of private social networks.

Most of your sales team is using LinkedIn wrong. As a marketer, your job is to teach sales how to leverage their social media to get visibility. Visibility creates opportunity. You may have the cure to the world's deadliest disease, but it won't save anyone if nobody knows about it. Train your sales team how to break out of social media obscurity and promote their visibility online.

Most of your sales team is using LinkedIn wrong. As a marketer, your job is to teach sales how to leverage their social media to get visibility. Visibility creates opportunity. You may have the cure to the world's deadliest disease, but it won't save anyone if nobody knows about it. Train your sales team how to break out of social media obscurity and promote their visibility online.

The buzz: “The idea that social selling is dead or dying is a bit over exaggerated…Cold calling should be dead” (Koka Sexton). In conversations about account-based marketing, we keep hearing that cold calling, email and social selling aka digital selling are dead. True or false? It depends. The key to the longevity and success of any channel is its rocket fuel: content. Timely, targeted and relevant messages can help you break into target accounts and drive ongoing buyer engagement in a range of channels. The experts speak. Paul Slack, Vende Social: “What we've got here is failure to communicate” (Cool Hand Luke). Tom Martin, Converse Digital: “Man looks in the abyss, there's nothing staring back at him. At that moment man finds his character. And that is what keeps him out of the abyss (Lou Mannheim). Charrele Robinson-Brown, SAP: “Invest your evaporating time and leave a legacy behind for future generations” (Sunday Adelaja). Join us for Is Digital Selling Dead? – Part 2.

The buzz: “The idea that social selling is dead or dying is a bit over exaggerated…Cold calling should be dead” (Koka Sexton). In conversations about account-based marketing, we keep hearing that cold calling, email and social selling aka digital selling are dead. True or false? It depends. The key to the longevity and success of any channel is its rocket fuel: content. Timely, targeted and relevant messages can help you break into target accounts and drive ongoing buyer engagement in a range of channels. The experts speak. Paul Slack, Vende Social: “What we've got here is failure to communicate” (Cool Hand Luke). Tom Martin, Converse Digital: “Man looks in the abyss, there's nothing staring back at him. At that moment man finds his character. And that is what keeps him out of the abyss (Lou Mannheim). Charrele Robinson-Brown, SAP: “Invest your evaporating time and leave a legacy behind for future generations” (Sunday Adelaja). Join us for Is Digital Selling Dead? – Part 2.

Sales Reinvented Podcast Best Of Series: Episode 20. In today’s episode, we will be sharing some of our favourite ‘do’s and don’ts’. Guests: Mike Weinberg, Jeff Koser, and Koka Sexton. Thanks to our sponsor: Canadian Professional Sales Association (www.cpsa.com).

In this episode, John is joined by social selling expert Koka Sexton to talk about personal vs professional branding.

We might have had a little fight, Koka and I. Fight might be too strong of a word, a gentleman's disagreement is probably a better term. I started the debate with a post poking the bear declaring that social selling was dead. I felt my argument had some merit. I debated that the word social selling is confusing and the data is lacking to prove the worth of social selling. Koka saw the article and wrote a strong rebuttal and made some strong points. Koka and I started to speak offline and we decided we'd continue the conversation on the #Playmaker podcast. Thankfully, Koka and I came to terms and realized we have more in common than we thought. It's all captured here, check it out. In This Episode You'll Learn: How can you think about the value of social selling How should marketing and sales work together to deliver social selling What is the future of social selling Links and Resources Mentioned in This Episode: 103: The Number One Thing That Drives Results With Social w/Cameron Brain @EveryoneSocial 97: Is Social Selling Dead? 90: LinkedIn the Sandler Way w/Mike Montague @SandlerTraining

Beyond the buzzwords, are any sales behaviors really anything different from each other? Koka Sexton, Global Industry Principal for Social Selling at Hootsuite, and formerly of LinkedIn, joins me on this episode.

“For some reason, people are very open to connecting on social when they feel like it was an authentic and relevant conversation that they had.”   Today my special guest is Koka Sexton. I found Koka on LinkedIn when I did some research around the concept of social selling, and I’ve learned a ton from him online through all his social channels. Koka is one of the most recognized social marketing experts in the technology industry. With ten+ years of sales experience and a passion for social media, he has become the leader of the social selling evolution, a topic that he promotes through global speaking engagements and customer trainings. His expertise extends beyond his knowledge of social networks like LinkedIn, Twitter and social marketing applications into his skills of using them to drive lead generation, create new opportunities, and engage customers. I think we both got some great benefit from the interview and sure hope you do as well.   Social Selling “Back when I first started into this, it was like Sales 2.0., and I got really fixated on this idea of social selling as a term and helping define it. I really used that as my platform, and because of that, I became more well-known in the space. My core principle was this idea of visibility creating opportunity, and that visibility created an untold amount of opportunity for me.” Can everything be done online? This idea that you spend time online and building your professional brand – because it really does start off with an individual’s brand, that’s why they’re doing this. How are they leveraging that brand to communicate and identify, connect and engage with these decision-makers? Once that interest is there, once there is a value to that buyer, how do you transition that offline? There’s many different ways to do it, but most of it is still very cut and dry. Once you’ve identified that this buyer has an interest and they’re engaging with your content and you’ve had a few back and forths, at that point, it makes perfect sense to say, “Hey, let me get your email address” or “Hey, why don’t I give you a call” or whatever that is to say, “let’s get 30 minutes on the calendar and actually talk through some of this stuff.” I think that’s where a lot of misconceptions are about this idea of social selling in that somebody is telling you that all this can be done online – then that’s just e-commerce. That’s not what, in my mind, social selling is. The fastest way to get your foot in the door I’ve defined social selling as leveraging your professional brand to fill your pipeline with the right people, insights and relationships. Once you’ve started establishing your expertise in a space, once you are positioning yourself as a resource to the larger ecosystem – to your buyers – that’s how you’re building this brand of yours, and obviously leveraging that brand in a way that allows you to connect with these decision-makers at a much faster pace. It’s going to be much faster to do these types of connections at this scale on a social network, than it is to be trying to send emails and get you on a phone call, because everybody’s so busy. If they don’t know your name or know your phone number, they’re going to delete your email, not answer your voicemail or even answer the phone. Do you believe in sharing the multi-dimensional side of the personality? The short answer is yes. The longer piece of that is, I don’t know how you can – I guess you can be successful if you don’t do it, but I don’t know how authentic the world’s going to see you. There’s this old adage: People buy from people. And people are not one-dimensional; we are three-dimensional.   Mentions Connect with Koka on LinkedIn, Twitter or Facebook Visit Koka’s website at http://www.kokasexton.com/ Learn about the Personal Conversation Method here: http://www.personalconversationmethod.com/

Welcome to episode 163, it’s been a terrible week for me with the shocking news coming from Manchester and being personally touched by the tragic events, it’s made it really hard to focus at times. This week I want to focus on managing your home page feed on LinkedIn. It’s a critical aspect of using LinkedIn effectively and most people ignore it so it’s time for a good clean up! But first….. Interesting Stuff I Saw This Week LinkedIn have changed the wording from ‘Try premium for free’ to ‘Reactivate premium’ and whilst it was a good idea to change it, I think the wording is terrible! I listened to a very interesting and revealing interview with ex LinkedIn social selling guru Koka Sexton on the ‘Linking into Sales’ podcast this week. You can listen to the interview here, it’s definitely worth an hour of your time. The most interesting part for me was when Koka revealed that LinkedIn are driven by data and this is why they drop features that many ‘superusers’ love (Answers, Amazon Reading List, Signal etc) which is, in my opinion, absolutely nuts! It makes sense to be informed by data but to be obsessed with it shows just how dumb LinkedIn can be! If a feature is not widely used, it normally means that people are either not aware of it or do not know how to use it. Many of these features added a richness to LinkedIn that it now sadly lacks….all because they only listened to data! LinkedIn introduce ‘Pregnancy Pause’ a feature that allows women who are taking a career break to add a Pregnancy Pause period into their experience section. This is a good idea, it’s hardly groundbreaking as all they are doing is effectively creating a company page for Pregnancy Pause. I wonder how long it will be before baby care products or nurseries start targeting Pregnancy Pause ‘employees’?! The new photo filter feature has finally appeared on our desktop profiles this week…it’s OK but I can’t see much point in it really. LinkedIn have introduced an improved InMail analytics tool for their Recruiter and Recruiter Lite customers. It looks great but why on earth wouldn't they introduce this for Sales Navigator customers…probably because LinkedIn work in ‘silos’ and it will no doubt make its way to Sales Navigator soon. LinkedIn have also released a handy step-by-step guide to Sponsored InMail. If you are considering paying to send inMails to a targeted audience, this is definitely worth a read. Introductions are making a return! At the moment this feature is only available on the mobile app but it actually works pretty well. Lets hope it comes to desktop pretty soon. LinkedIn are changing their profile background images….again! I don't mean the change that occurred in line with the new desktop design, this is another change! If you are using a background/cover image in your profile (and you should be!) then you may find it looks pants once this new design has been fully rolled out! The previous size was 1536x768. The new size will be 1584x396.
 Here's what the new dimensions will look like; And this is how my profile currently looks with the old background image dimensions (the image is exactly the same). I actually think my background image looks better with the new dimensions although when it is fully rolled out I will need to drag the image a little lower. "Why have they made this change?" I hear you ask. Well, whilst frustrating, it does make some sense actually. The wide 'stretched' image when optimised for desktop, didn't look great on mobile (where 60% of your viewers are). This change fixes that and looks great on all devices and screen sizes. Free background Image If you don’t mind having a generic, cool looking image I have made 20 images that are exactly the right dimensions for you. Complete your details below to get access to the download page and pick the one you like the best…..with my compliments! If however you would prefer to make your own image with your images and text then I would recommend using Relay. It's free and their 'LinkedIn Cover' templates will work OK with the new dimensions - they are still set to the old dimensions but will work, to a degree, with the new and they will no doubt update the templates once the roll-out is complete (I have made contact to give them the heads up). It’s Time For A Clear Out! Your LinkedIn homepage feed is one of the most important features on LinkedIn So what do you do? You ignore it!!! Why? Well because 90% of what you see there is of no relevance or interest to you! And you blame the algorithm…which is partly correct but what are you doing about improving your feed? It’s time to take control and get your house (homepage) in order! To do this effectively you will need to be brutal. It’s like clearing out an attic or your wardrobe of old clothes….it only works if you are really honest with your self and admit ‘I’m never going to wear that’ but your ‘inner doubt devil’ will keep whispering in your ear “but maybe you will….perhaps if this happens or you go to this event”! Your LinkedIn feed is the same…..”Oh maybe they will post something important one day”…Really? I doubt it….dump them and unfollow! Ignore the little devils warning and unfollow…unfollow…unfollow. Trust me, it’s very liberating! More importantly you are taking control and commanding the algorithm. Rather than being it’s victim, you are now it’s master! And now you can enjoy your feed..and engage..and build relationships…and build trust and start to really benefit from LinkedIn. Here are the five questions you should ask for every post you see on your homepage feed; Do I personally know this person? Is this relevant to me? Is this useful to my followers (inc connections) Do I wish to engage with this person? Does this person normally post relevant content? If you can’t answer yes to one of the above questions then unfollow them…..be really honest with these questions - are you sure? Be brutal! You won’t regret it This week we had another voicemail question. Click below to listen to Jaz Greer’s question about post notifications. This is clearly a design fault in that I can see no logical reason why LinkedIn wouldn’t want you to see who shared your post. I’m sure they will fix it soon but a short term workaround would be to add your own unique hashtag to every post and then search on that hashtag to see who has shared it. I’m using #MrLinkedIn on all my posts until they fix the problem. What will your hashtag be?

Well, that got interesting. I wrote an article about Social Selling being dead and then Koka Sexton from Hootsuite, wrote a rebuttal, called Is Social Selling Dead. So, it was only natural that I wrote him back and this was my response. My argument is not that sales reps shouldn't use social tools but we need to be careful about how many activities people do. We want them to sell so let's keep the eye on the prize. In This Episode You'll Learn: The definition of social selling The importance of partnering to build pipeline Why social thought leaders need to get to the how rather than just the what Links and Resources Mentioned in This Episode: Gabe Larsen LinkedIn The Sales Acceleration Facebook Group InsideSales.com

Social selling expert Koka Sexton shares tips on how to get business results from social and offers strategies for how marketing and sales teams can work together. Get certified as a Hootsuite social selling professional and prove you’ve got the skills to drive business results with social media. Use the limited-time discount code KokaPodcast100 to get $100.00 off the certification. Sign up here: http://ow.ly/JdTX30bclS0 Learn more about: Social media profile tips for sales pros: http://ow.ly/hOXG30bcnMI Guide to social selling: http://ow.ly/5cnF30bcmhv Social selling toolkit: http://ow.ly/3SaC30bcmJd Social selling secrets from organizations doing it right: http://ow.ly/LKyR30bfc1J Music Credit: Laster: http://ow.ly/tYiU30bcqzw

Welcome to episode 157. It’s about time we talked about groups again, A long standing feature that used to be great but seems to have deteriorated in recent years resulting in very strong rumours that groups are about to be dumped by LinkedIn. But before we get into groups….. Interesting Stuff I Saw This Week More Features Coming to the New LinkedIn Experience ‘Conversations’ or ‘Smarter messaging’ is turning out to be a game changer! Here is the update I posted congratulating those that worked on this feature. Credit where credit is due. Introducing Lead Gen forms How to set up LinkedIn Lead Get forms and sync to your CRM Consumers predict only short term success for LinkedIn This is an interesting article and the survey results don’t look great for LinkedIn but we are assuming that the people surveyed are expert futurists! In addition the survey was commissioned by an email service provider who were obviously keen to show that email has a great future. My take is somewhat different, I’m starting to think that LinkedIn may actually have a better, longer future than other social media platforms including the ‘apparently untouchable’ Facebook! This is something I thought about after sharing the following video on LinkedIn; Have a listen to the podcast to hear what I have to say on this. What to do about Groups! I can remember when groups were one of LinkedIn favourite features, now they seem to be the problem child. Should LinkedIn abandon them or is there a cure? This is an infographic that LinkedIn put together in August 2013 In those days LinkedIn were proud of groups, so how did it all go so wrong? My feeling is that they became a victim of their own success; Too many groups were created (8000 a week in 2013!) Group owners were primarily motivated to grow the number of members which resulted in many groups becoming too big to control Groups became a spammers paradise Anti-spam measures introduced by LinkedIn alienated group managers (rightly or wrongly) and this resulted in less control of membership by managers/owners LinkedIn’s prevalent ‘them vs us’ attitude damaged the relationship with Group owners/Managers Most groups have become like ghosts towns with very few new members and virtually no activity happening. This article sums up the experience of many group managers; Is LinkedIn Trying to Kill Groups? They couldn't succeed more if they tried I first heard this rumour at Social Media Marketing World from experienced and knowledgeable commentators and this led to ex LinkedIn staffer Koka Sexton publicly asking the question to Ryan Rolansky (Head of Product and one of LinkedIn’s key decision makers) See Koka’a post asking Ryan to confirm/deny the rumours Samantha Bailey has since written this article; (Warning : Samantha researches her articles exceptionally well but as a result they are long……..very long!) Separating Rumor from Reality in the Controversy Over LinkedIn Groups Personally I really don’t believe the answer lies in monetising groups. LinkedIn’s monetisation strategy has always been largely indirect meaning that they design functionality to increase things like page views, number of members etc so that they can monetise those things. Direct monetisation of groups would lead to more issues in my opinion. The whole point of groups is to serve the members, not the owners! The Solution Groups should be abandoned and replaced with a new, fresh feature that is named differently Group owners should be given the option of converting their group to the new format. The new format should restrict each ‘community’ to a max of 5000 members (maybe less) Group owners who currently have more members will have to select the most active members or create more communities. The new format should allow for discussion channels as we currently see in Slack This should also include a feature like ‘conversations’ that is visible on the normal LinkedIn homepage These new communities should be designed for owners and managers that wish to ‘serve’ a community, not gain personal commercial benefit. It would seem sensible that this new solution would be developed in conjunction with Microsoft Those are my views, possibly a bit controversial but I firmly believe that this issue will not be solved by ‘tinkering’ around the edges. A much more drastic step is required and this will inevitably annoy many current group owners. New Udemy Course Check out my brand new course Advanced Job Seeking With LinkedIn, it’s only £25 and includes the most advanced techniques I ever teach. Question : “I'm Canadian and actively looking for my next job opportunity not locally but abroad. What can one do to not be looked over because of their location? I've filled out the hidden job search function on LinkedIn but I'm not confident that most recruiters have access to this so I feel I could be doing more to make myself a more attractive candidate to foreign recruiters. The only issue for me is that I feel recruiters are turned off to my candidacy because of my location and the possible relocation costs involved. What can one do to avoid this or at least minimize it? ANS= Unfortunately there is no simple solution to this. Most jobs are filled (on LinkedIn) via search so what are the chances of someone searching in Canada? Applying to ad’s is also tricky although you do have the option of making your desired location clear in your cover note. One important thing to note is that applying for jobs without a permit to work is pretty much impossible. You won’t get a job offer first, permit second. It simply doesn’t work that way! As far as LinkedIn is concerned you have two things you might be able to do; If the location you wish to relocate to has a different language then you can create a profile in that language as discussed with Luca in last weeks show. With the above and in circumstances where the language is not different you could change the zip/postcode location in your profile. This is not being entirely honest so you would need to make this very clear in your summary but it’s your location that will count you out of searches so changing that will make the biggest difference. Question: I saw this is my public profile settings. What does it mean? ANS = This one had me (and Luca) stumped but Luca found the answer in the good old LinkedIn Help centre! Machine Translated Public Profiles on LinkedIn At LinkedIn, we're constantly trying to improve our member experience. One of the things we're doing is launching a pilot program where we're machine translating certain parts of public profiles from English to a secondary language, which will be the profile viewer's native language. If you're part of this pilot program and sections of your public profile are machine translated, you have the advantage of increased exposure in country-specific search engines, which may lead to more profile views, messages, networking and job opportunities. Notes: 1 The machine translations will be limited to certain public profile sections, including the headline, position title, school degree name, skills, and language. 2 Currently, we're only launching this program in specific countries by machine translating sections of certain public profiles into selected languages.

On Episode 006 of The Human Business Narrative I chatted with Koka Sexton from Hootsuite and formerly of LinkedIn. We discussed topics such as importance of social media, social selling for lead generation, and of course human business.  ABOUT KOKA SEXTON Koka Sexton is a recognized social media marketing expert in the technology industry. He brings over 10+ years of business and sales experience with a strong passion for social media marketing. The social media evolution is a topic that he heavily promotes on a global level and through speaking engagements. PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode. A website is essential in 20th century. If your brand does not have social media presence and activity than it's non-existent. Social media is a business-related function. Companies are finally putting forth time, money, and training into social media. Social media curriculum are forming based on market needs and necessities. The rise of account based marketing and account based sales through social media. An active salesforce on social media networks is helping companies build their pipeline and business results. Employee advocacy and social media usage contributes to finding the right talent and better retention. Companies should focus on humanizing their brand and using social media as a companion, resource, and tool to do so. You can't succeed in any way, shape, or form without visibility and accomplishments. Social media plays an intricate role in development of visibility, awareness, and interest on social media platforms. Visibility creates opportunity. Most people switch jobs every 2-3 years these days because of strategic purpose and skill development. As a newcomer into social media, review your social media profiles and ensure that it's properly optimized and consistent with your brand. Determine what specifically you want to be known for in the marketplace. Everything that you do online should be adding value to others in some extent. Focus on development of interest, awareness, and engagement with others. Short form content such as blog posts, podcasts, etc. rather than long form which includes writing books may become quickly irrelevant. Sales people need to be more heavily involved in the social media space and particularly using it strategically to prospect and engage for new business opportunities. Experienced social media professionals should be finding opportunities such as The Human Business Narrative Podcast to share their experience, knowledge, and offer insight. Always focus on providing value to others that would help them solve problems. In appointment setting environments, first show value of extensive proportion before asking for a meeting. THE BIZ GRIND YOUTUBE SHOW Amongst other things I also have a daily show on YouTube. A show that focuses on business, entrepreneurship, startups, digital marketing, social media, and the biz grind. The goal is to help other entrepreneurs, business owners, and hustlers maximize their online potential in today's competitive digital world. Subscribe Today LINKS http://www.linkedin.com/in/kokasexton/ http://www.hootsuite.com 

Koka Sexton | Delivering Value Through Social Selling by Enterprise Sales Podcast

The Prospecting Podcast by LeadIQ dives into the knitty gritty underground world of prospecting, and building up pipeline for sales teams. This podcast is all about how get better response rates, find the best contacts, and network with the best people who will buy your prooduct or service. In this episode, we dive into how to bring leads using your social media channels with Koka Sexton. You can find Koka here: http://www.kokasexton.com/ You can build a free prospect list using LeadIQ here: http://leadiq.com

Koka Sexton, former head of social media strategy at LinkedIn, contributor to LinkedIn the Sandler Way, and new Director of Social Strategy at Sandler Training shares his thoughts about how to succeed at using LinkedIn. In this podcast, you will learn: How to change your attitude about LinkedIn The key behaviors of top-performing salespeople Top techniques for social selling success Koka Sexton's definition of success, biggest failure, and favorite Sandler Rule The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Learn more about Sandler Training at www.sandler.com. Get the Linkedin the Sandler Way ebook for free! Register online now: https://www.sandler.com/summit

Koka Sexton, former head of social media strategy at LinkedIn, contributor to LinkedIn the Sandler Way, and new Director of Social Strategy at Sandler Training shares his thoughts about how to succeed at using LinkedIn. In this podcast, you will learn: How to change your attitude about LinkedIn The key behaviors of top-performing salespeople Top techniques for social selling success Koka Sexton's definition of success, biggest failure, and favorite Sandler Rule The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Learn more about Sandler Training at www.sandler.com. Get the Linkedin the Sandler Way ebook for free! Register online now: https://www.sandler.com/summit

Koka Sexton, former head of social media strategy at LinkedIn, contributor to LinkedIn the Sandler Way, and new Director of Social Strategy at Sandler Training shares his thoughts about how to succeed at using LinkedIn. In this podcast, you will learn: How to change your attitude about LinkedIn The key behaviors of top-performing salespeople Top techniques for social selling success Koka Sexton's definition of success, biggest failure, and favorite Sandler Rule The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Learn more about Sandler Training at www.sandler.com. Get the Linkedin the Sandler Way ebook for free! Register online now: https://www.sandler.com/summit

We are at the front-end of a revolution in work and the pursuit of freedom is its driving force.   There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who’ve declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle.   This is the Freedom Economy revolution.   The Brand Boost Podcast has partnered with Spera.io to bring to you a deeper look inside the revolution known as the Freedom Economy. Over the course of the next few months, we’ll dive deeper into the minds and stories of folks that have chosen freedom over “cushy” 9-5 jobs.   Expect to hear from folks, like Koka Sexton, Savannah Peterson, April Smith and more!   What is Spera.io?   Spera is developing a full-service digital office platform that will significantly improve the freelance work style. Get a free 30-day trial of the Spera platform by heading over to brandboostcast.com/freedom    Manage Projects The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools. Get Paid Fast More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform. Tasks to Invoices Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool. Robust Mobile App Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice. Manage Clients It’s all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform. Access to Capital Build your business. Help your business grow by receiving exclusive access to growth capital with Spera’s special lending partners. Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at 

Welcome to episode 122, the weather has been amazing this week so I thought I would venture out and record the show in one of my favourite spots in Delamere forest…I think the BBC call these things an ‘outside broadcast (OB)’! I tend do this once or twice a year as I’m really unproductive when I try to stick behind my desk in hot weather! Using LinkedIn with Empathy Some people are naturally empathetic and some find it more of a challenge, I believe it is a great strength to have when using LinkedIn. Definition The ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation (Cambridge dictionary) Some people just have an instinct to know how someone else would feel whereas others need to stop, take a step back and think about it. Whichever you are, it pays to practice empathy in social media and especially on LinkedIn. In this episode I talk about some examples of where empathy can be important on LinkedIn; Invitations to connect Liking or commenting on someones post or update Reaction to profile viewers Group conversations Introductions Quote “It is literally true that you can succeed best and quickest by helping others succeed” Napoleon Hill Other interesting stuff I saw this week: Koka Sexton announces he is leaving LinkedIn Millennials are Thriving in the Workplace, According to LinkedIn Data LinkedIn enhances Sales Navigator, adds CRM, email, mobile The enforcement of the 30k connection limit probably means you have lost some connections and as a result some visibility.

Koka is a veteran of the United States Army and served his country as a military police officer. Today, he is one of the most recognized social experts in the technology industry. With ten+ years of sales experience at well know companies such as Paragon, Insideview and now LinkedIn.

If you're not #SocialSelling you're leaving money on the table. Watch "The Word" Ep. 3 on Mar. 26th 11AM/1PM EST to find out why! http://ow.ly/KByD8 #SalesJolt **************************************************************** THE WORD is a #live freestylin' event + live #twitterchat (#SalesJolt) w/ @keenan. Every two weeks, Keenan invites a special guest, experts in human behavoir and #psychology, #sales, rocking the #smallbusiness world, and so much more... Don't be alarmed if things get entertaining in here. Explicit language known to pop in. You've been warned. The #sales and LIFE training, with #swagger. **************************************************************** Website: www.asalesguy.com Twitter: @asalesguy @keenan Facebook: https://www.facebook.com/asalesguyrecruiting https://www.facebook.com/heykeenan Instagram: asalesguy