Podcast appearances and mentions of amy schmittauer

In this interview, you'll hear how Amy's background as a YouTube influencer with over 24 million views has inspired her to help people ditch social media "scroll envy" to instead begin to discover the lives that they want, beginning with every morning.Amy and I discuss her story, how her mission has evolved over 10 years, and much more:Why are mornings (or whenever you start your day) are so vital for getting in touch with passion, desire, and living a life you want?What's the difference between "being a morning person" and making conscious, deliberate time and space for yourself?How do we escape the trap of external validation, and why does that usually motivate hollows pursuits and goals?How did the untimely passing of her younger brother motivates her to live in integrity to what matters most, every day?Amy Landino is a bestselling author, keynote speaker, and the World’s #1 Productive Lifestyle Coach. With her award-winning YouTube series, AmyTV, and as Director at GATLUW House, Amy inspires women worldwide to chase financial freedom and go after the life they want. Her work has been featured by prestigious publications such as Business Insider, Fortune, Entrepreneur, and Inc.A big thanks to Amy for joining us in this interview of Written, Spoken!Please rate our show and leave a review to help others find us. In your review, tell us which authors you would most love to hear on a future episode of the podcast. Thank you for listening!The author's book, Good Morning, Good Life: 5 Simple Habits to Master Your Mornings and Upgrade Your LifeVisit AmyTV, Amy's popular YouTube channel, and GATLUW HouseJulia Cameron's Morning Pages practice, from The Artist's Way, which is one of Amy's morning ritualsVisit Dave at DaveUrsillo.com and follow him on InstagramSubscribe to Dave's newsletter, Chronicles of a Self-Storied LifeExplore Dave's life coaching, The Unavoidable Life, and writing coaching, Writer's Group of Two, for unparalleled support and guidance in your journeyThanks to Rokkwood Audio for composing our theme song

Amy Schmittauer is a content and social media marketing “YouTuber”, coach and public speaker. Since March 2011, Amy writes, hosts and produces Savvy Sexy Social, a web show helping rising stars and personalities produce their brand authority. Airing weekdays on YouTube, the show has impacted the marketing and branding strategies of businesses from almost every country in the World amassing more than 2.7 million views over 500+ episodes. Amy's strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego 2015 and with high marks at events such as Tropical Think Tank, Hubspot's Inbound and Social Media Examiner‘s Social Media Marketing World. SavvySexySocial.com

Each week we have the opportunity to speak with individuals who have mastered the art of effective communication whether it be in the digital space or in person, and this week is no exception. Today we’re connecting with Kotryna Kurt. Kotryna is passionate about all things Marketing and Mar-tech. She is a content creator and a charismatic public speaker. As a #1 LinkedIn fan and one of the top LinkedIn Video influencers, Kotryna provides great tips on enhancing your online presence. Afterwards we discuss the importance of video and review the book ‘Vlog Like a Boss’ by Amy Schmittauer - a great reference book for first time vloggers. It’s all about branding in this episode and how you can benefit.

Amy Landino, aka "Schmittastic" (and formerly known as Amy Schmittauer), is a globally-recognized YouTuber, speaker, author, podcaster, and marketing consultant. She vlogs at YouTube.com/AmyTV, where she coaches people to go after what they want in life and leverage video storytelling to make it happen. Among other things, she is the owner of two creative companies—Aftermarq and Vlog Boss Studios and a best selling author. In her book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve. On this episode, we discuss: Amy's personal brand evolution from Savvy, Sexy, Social to AmyTV Why she chose to change her maiden name What it takes to vlog like a boss Is vlogging actually for everyone? YouTube tips & tricks To connect with Amy: YouTube, Twitter, Instagram, Website, Aftermarq, Vlog Boss Studios To connect with Brittany: Instagram, Twitter, LinkedIn, Website #beyondinfluential

Almost everywhere we look, online video has become a staple in content creation but it takes more than just hitting record to create proper online video content. This episode is all about how you can tell your story better through online video as creative director of Innovate Media, Ben Amos joins the show to share his top online video strategies. Stay tuned as we go into the storytelling element of our businesses, the two essential things you need to get done when planning your online video strategy and how to tell your story from a business perspective. This episode is a great one if you are looking to get started or even revisit your online video strategy so get that notepad and pen out, you're going to need them! Essential Learning Points From This Episode: Ben talks about the importance of your why when it comes to creating videos. Ben breaks down the three main areas of the storytelling journey. What are the different goals you should cover in your online videos strategy. How the 4P framework can help with your story structure. Much, much more! Important Links & Mentions From This Episode: Ben Amos' website (http://engagevideomarketing.com/) Ben Amos on Twitter (https://twitter.com/engage_ben) Bonus Content from Ben (http://engagevideomarketing.com/youpreneur) Innovate Media (http://innovatemedia.com.au/) Amy Schmittauer (https://www.youtube.com/channel/UCR9gMSj0UUxGvgfpNhhF3Jw) Pat Flynn (https://www.youtube.com/user/SmartPassiveIncome) Gary Vaynerchuk (https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw) Simon Sinek's Start With the Why Talk (https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action) Patrick Moreau (https://musestorytelling.org/) Rise of the Youpreneur VIP Waitlist (https://chrisducker.lpages.co/rise-waitlist/) Personal Branding Roadmap (http://youpreneur.com/ebook) Sign-up for the FREE Youpreneur Launchpad Training Course (http://chrisducker.com/launchpad) Join the Youpreneur Community and Build Your Business FAST! (http://youpreneur.com/) Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to  leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to  (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

On this week's Social Media Marketing Talk Show with Michael Stelzner, we explore the Facebook Creator App with Mari Smith, Instagram Changes with Sue B. Zimmerman, YouTube Stories Function with Amy Schmittauer, and more breaking social media marketing news of the week! What do you think? Find show notes and share your comments and questions here, or at https://www.socialmediaexaminer.com/talk19

Are you avoiding video? Afraid you’re not interesting enough or don’t have enough content to produce? Does it look too hard or are you worrying about production quality? Find out how to build your digital communication with a video presence. It’s more accessible and approachable than you think! In this episode, we’ll cover: Understanding the importance of vlogging. Finding a style that works for you and/or your client. How to avoid getting discouraged. How to turn viewers into subscribers. Today I’m chatting with Amy Schmittauer, a media triple threat as a successful YouTuber, with her channel Savvy Sexy Social, best selling author of Vlog Like A Boss and keynote speaker. If anyone understands the power and importance of video in digital communication it’s Amy. She's looked to as the authority in the how-to vlogging space and actually one of the influencers of my vlog, SwenkToday. Understanding the Importance of Vlogging Digital communications is becoming a big need for businesses, both large and small. This need started with social media but is now moving towards video. It is difficult to survive online communications or digital marketing without some form of video. Understanding the way people are consuming content is going to decide your digital communication. People are trying to find the better, faster way of what they want… video accommodates that need. Video and vlogs are growing because they make the host seem approachable. The platforms, such as YouTube, Instagram Stories, Snapchat, etc. are growing and video is becoming more accessible. Because of this, it’s time to step outside your box and start asking, “How can we, as an agency, better consider what our customer wants when it comes to video?” Sit down and have a conversation with clients because using the visual of video is going to make a much deeper connection. This will help your agency make more money and serve your clients better, because this is a necessity in business today. Finding a Style That Works for You People can get caught up in feeling uninteresting, but that is the beauty of video… you can make ANYTHING look and sound interesting with video, IF you think about what it’s like for the end user! So when you think about your video style you need to ask yourself these 3 questions: 1. What is the Brand of You? How do you want people to be talking about you? Get creative. Stay consistent so your audience can get to know you and care about you. 2. Who are You Talking To? Know your audience. Know what your audience wants. This will make you more interesting and keep them watching! 3. What is Your Audience Size and Loyalty Level? If you are new to vlogging and have little or no audience, you have a lot of work to do to earn trust and interest. This will help you build a solid base audience, which can allow you to take things to another level and take some liberties with your content. If you are more concerned with the number of views than the quality of viewer… you’re in trouble. How to Build a Solid Video Presence Don’t get discouraged! I get it, entrepreneurs are impatient (myself included!). Remember: It’s not about the number of views or number of people you reach, because it just takes one person -- the perfect customer. Don’t lose focus on who that person is. It’s tough, vanity metrics on Facebook can make it hard to choose a platform. Facebook feels like your content is getting more views, but in reality, the context of that view is not as valuable as on, say, YouTube. Facebook pushes content into a newsfeed, can come without audio, and is logged as a view if it's watched for 3 seconds or more. So of course, views can look higher on Facebook. YouTube viewers are more intentional. They come looking for the content you are providing and a view isn’t ticked off until 30 seconds is viewed. Every platform has a different algorithm to make more money and keep people happy. But remember, you are working with the same algorithm as top YouTubers. If you get that one person, that perfect customer to watch you and can build a connection through advising them on something that will help them in a positive way… that’s all that matters. Keep ‘Em Coming Back The BEST thing to do to get people to come back is: Ask them. DO ask for them to subscribe - the ask makes them more likely to do it. DON'T assume if they watch your video they will subscribe. DON'T assume if you put a visual, without actually calling it out, they’ll subscribe. Technology is always trying to get better for the viewer and also the vlogger, but sometimes they conflict. You have to be explicit. Lead off with it, but make it short. You don’t want to spend too much time or you will lose them. You want to keep your viewer until the end. If you get them to watch your video all the way to the end, you are considered their thought leader. So tell them what to do next, whatever the natural next step might be (i.e. subscribe, opt-in with email, or visit your site). Say it. You have to say it. Use visuals and create features that make for a nice user experience. This also encourages more action. Related: Want to get better at producing video? Check out this episode: https://jasonswenk.com/video-marketing/ Need Guidance and Support to Grow Your Agency 3X Faster? Are you overwhelmed by all the information out there on various ways to grow your agency? Do you want direction on how you can grow your agency faster and easier? Then you’re in luck! I created an innovative mentorship called Agency University. Agency University is a program which provides the 1-on-1 mentorship and ongoing support that is crucial to the success of your agency. Click here to see if it’s the right fit for you.

On this week's Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Watch (their TV solution), YouTube mobile share and chat with Amy Schmittauer, Facebook Live for Stories with Erik Fisher, and more breaking social media marketing news of the week! What do you think? Find show notes and share your comments and questions here, or at http://www.socialmediaexaminer.com/talk4

I am super pumped to have Amy on the show. She is the author of Vlog Like A Boss and the voice, face and brain of the Savvy Sexy Social YouTube channel. As I push on with VEDA (Vlog Every Day in August), I find out more about Amy’s roots, her book on vlogging, her many projects and get her advice on getting into public speaking. This is a packed show and one not to be missed. If you want to check out what I’ve been up to on Youtube, check out: http://wpinnovator.com/youtube Takeaways: If you want to start doing something then you have to start doing it. No holding back. You can be generous but focused, don’t give away too much. Be okay with the fact that you have layers. But remember to lay them out and work out their purpose within your brand. Mentions: Google Alerts: https://www.google.co.uk/alerts Author Academy Elite (Publishers): http://authoracademyelite.com/ Connect with Amy: YouTube: https://www.youtube.com/savvysexysocial Website: http://savvysexysocial.com/ Facebook - Corporate: https://www.facebook.com/savvysexysocial Twitter: https://twitter.com/schmittastic Instagram: https://www.instagram.com/schmittastic/ LinkedIn: https://www.linkedin.com/in/amyschmittauer --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.

Our our every-other-week series profiling names you know sharing stories you don't concludes with Amy Schmittauer. In this brutally honest and hilarious discussion, Amy talks about her parody of the Wizard of Oz, why she loves editing more than being on camera, and how she grapples with her early speaking careers. About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition? PROUD TO PARTNER WITH CONTENT MARKETING WORLD This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland. Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com FEEDBACK ON THE SHOW? LET ME KNOW! jay@unthinkable.fm twitter.com/jayacunzo instagram.com/jacunzo LINKS TO KNOW: Amy Schmittauer on Twitter: https://twitter.com/Schmittastic Amy's YouTube https://www.youtube.com/user/savvysexysocial

In this episode Amy Schmittauer joins the podcast to talk about how to get your message out into the world with video

Stop COLLABORATE and LISTEN! On this episode we welcome a new sponsor IOGRAPHER who make the iPhone case that I leverage for all of my live streaming video.   Giving away an iOgrapher case and 1 Vlog Like A Boss book by Amy Schmittauer  Tweet out: "I'm listening to #FOMOFanz podcast and want to win an @Iographer case & Vlog Like A Boss book"  I believe in the power of collaboration and often give a keynote called "We > Me" so on this episode I broke down the 10 keys to driving collaboration success!   Don’t throw technology at a people problem Sharing of knowledge requires a mindset shift, don’t force this change TEACH it! Celebrate collaboration success stories demonstrating productivity and value gained compared to doing it the old way. Create procedures and policies that allow digital dinosaurs and digital natives to meet in the middle. Incentivize managers to redefine workflow and key performance indicators to include collaboration tasks and goals. Create a culture of collaboration by including collaboration practices in everyday tasks such as meetings, group messaging, conference calls, document sharing and company wide announcements. K.I.S.S. (Keep It Simple Stupid) adoption of collaboration tools must focus on simplification of basic tasks as the mindset shift is massive therefore the technology must increase productivity not add steps or time. Establish an emotional intelligence baseline as with increased transparency and trust comes more exposure of mistakes therefore everyone on the team must understand the proper way to encourage continued collaboration after mistakes are exposed. Define collaboration long term goals but include short term wins that allow for group validation to motivate and inspire the team both inward and outward. Re-evaluate tools and technology on a regular basis as today’s collaboration tools are now growing beyond a singular SaaS based solution to include artificial intelligence, hardware integration. Collaboration is nothing new and most organizations today understand the importance of teamwork and departments and business partners working together to reach mutual goals.  More and more often the adoption of collaboration tools and strategies is driven by the fact that millennials now make up over 50% of the current workforce and are traditionally the biggest champions of collaborative work environments.  Although collaboration is seen as an essential element within today’s business culture many companies still lack the key components to drive change. Go visit our sponsor at https://www.iographer.com/

Watch the Skype video version of the show and full show notes at www.redpandas.com.au/ep60 Amy is a new media triple threat: YouTuber, best selling author, and keynote speaker. Known for her edutainment style in everything she teaches, Amy has also built a name as an internationally-acclaimed public speaker. Amy discusses video marketing best practice, being vulnerable on camera, the role of blogging in an era of video and some key gems from her book. www.redpandas.com.au/ep60

There is a saying that goes "facts tell, stories sell" and I couldn't agree more. All great entrepreneurs can agree that story-telling is an effective tool when it comes to building your brand. Which is why in this episode, we have Daniel Knowlton join us as we go into the power of digital storytelling. Daniel shares how he started off barely a year ago as a digital marketing consultant, his personal branding efforts and how he's used it to spearhead the growth of his digital marketing agency. Daniel and I also talk about the importance of telling your story to build your business, the different mediums we can use to get our story out there and what Daniel thinks we should all be focusing on in the next twelve months. There were lots of great takeaways in episode, especially for anyone who is ready to double down and work on their personal brand. So grab that pen and notepad, and enjoy! Essential Learning Points From This Episode:Daniel shares his day-to-day practices when it comes to building his brand. What's the key-driving force when it comes to Daniel's business. Chris shares where he would build his audience if he started out in 2017. Chris shares what he believes is the best thing you can do for your blog. What is Daniel's one tip when it comes to speaking on stage. Much, much more! Important Links & Mentions From This Episode: Daniel Knowlton's website (http://kpsdigitalmarketing.co.uk/) Daniel Knowlton on Twitter (https://twitter.com/dknowlton1) Social Media Examiner (http://www.socialmediaexaminer.com/) Amy Schmittauer (http://savvysexysocial.com/) Vlog Like a Boss (http://vloglikeaboss.com/) Youpreneur Summit 2017 (http://www.youpreneursummit.com) Personal Branding Roadmap (http://youpreneur.com/ebook) Sign-up for the FREE Youpreneur Launchpad Training Course (http://chrisducker.com/launchpad) Youpreneur Personal Brand Business Building Community (http://youpreneuracademy.com/) Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

Welcome to episode 6 of Entrepreneurs Think Tank.  Today we will hear from one of our all time favorite YouTuber's, Amy Schmittauer. She actually started uploading to YouTube before it was as cool as it is today. We hope that you will connect with Amy for additional tips that you can apply to your vlogs immediately. We are actually implementing some of her tips in our own vlogging strategy. Video is the way to go to reach audiences all over the world and with YouTube being one of the top search engines, it is a no-brainer. Be sure to connect with Amy via her website: http://savvysexysocial.com/ Amy Schmittauer on Twitter: https://twitter.com/schmittastic Amy Schmittauer on Facebook: https://www.facebook.com/savvysexysocial Amy Schmittauer on YouTube: http://youtube.com/savvysexysocial Find info on Amy's Book: http://vloglikeaboss.com/ Be sure that you are following Entrepreneurs Think Tank Twitter: https://twitter.com/EntrepThinkTank Facebook: https://www.facebook.com/TheEntrepreneursThinkTank/

Welcome to a special FCF episode with some special guests, live from Social Media Marketing World in San Diego.  First, we are joined by Michelle Levitt from Heil Sound (who makes my microphones) for a great chat about what makes a good mic a good mic, then Amy Schmittauer stops by to chat about live […]

Amy is the Vlog Boss. As a new media triple threat —YouTuber, Keynote Speaker and Author— she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social. Now, in her first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve. Sponsors: ZipRecruiter: Looking for quality candidates to help you grow your business? Find out today why ZipRecruiter has been used by over 1 million businesses (including EOFire)! DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project!

Episode 58 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Vlog Boss, author and YouTube star Amy Schmittauer returned to #LivestreamStars for her second of two interviews with Ross Brand, following the release of her book, http://savvysexysocial.com/booksquad (Vlog Like a Boss: How to Kill it Online with Video Blogging)! Amy took questions from viewers regarding vlogging, YouTube strategy, livestreaming, social media platforms and more. She shared her thoughts on long-form vs short-term content and livestreaming on YouTube vs Facebook. Check out the previous interview (Part 1) with Amy about her new book. Amy is a new media triple threat: YouTuber, best-selling http://vloglikeaboss.com/ (author), and http://savvysexysocial.com/speaking (keynote speaker). After following the safe path and securing a position in the corporate world that could have been her life forever, she discovered her passion for video creation. A YouTube channel, building communities and social media communications quickly came into focus and took over as her passion. Now — after leaving Plan A to build a life and career on her own terms — Amy Schmittauer hosts Savvy Sexy Social, a YouTube series dedicated to helping you go after the life you want! This proactive lifestyle channel has amassed a community from over 179 countries contributing to more than 3 million views. A popular channel in the business and marketing spaces since its inception in March 2011, its content has caught the eye of prestigious publications such as Inc, Business Insider, Columbus CEO, Mashable, Techcrunch and many more. Known for her edutainment style in everything she teaches, Amy has also built a name as an internationally-acclaimed public speaker. Walking on stage from her hometown of Columbus, Ohio to many places all over the World, she has achieved high marks at some of the most influential marketing events such as Social Media Marketing World and Hubspot's Inbound. Along the way, Amy became an authority in digital marketing consulting and co-founded http://aftermarq.com/ (Aftermarq), a video content marketing agency. After 7 years of execution, consulting and continuing to share her life and advice via YouTube, Amy is author of the book http://savvysexysocial.com/booksquad (Vlog Like a Boss: How to Kill it Online with Video Blogging)! Find Amy on Twitter: @Schmittastic.

In episode 36, I interview Amy Schmittauer educator, professional consultant, video blogger, speaker and author of her newest book, Vlog Like a Boss – How to Kill It Online with Video Blogging. Amy shares her insight on what vlogging is, how it can help you connect to your audience, the ways to make it work for your brand and how to overcome your fears when it comes to turning on the camera and launching your video. Amy gives fantastic advice that she shares with her own clients as well as lessons she has picked up along the way in her 7 year vlogging career.

Do you create videos to promote your business? Have you considered starting a regular video blog? In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel. Show notes: https://www.socialmediaexaminer.com/238

Amy Schmittauer beskriver sig själv som ett "tripple threat" - hon är YouTuber, föreläsare och numera även författare! Hennes första bok - Vlog Like A Boss - kom ut den sista januari och har redan hamnat på Amazons bästsäljarlista. Amy har drivit sin YouTube-serie ”Savvy Sexy Social” sedan 2011 och hjälper både företag och influencers att bli bättre på video. Med mig delar hon med sig av sina bästa tips för att lyckas på YouTube - och för att bygga sitt eget varumärke som en boss. See acast.com/privacy for privacy and opt-out information.

We chat with well-known video blogger Amy Schmittauer about how to Vlog Like a Boss.  Plus, CBO Johnson Cook joins us to talk about Greenlight, a new and innovative debit card that's built just for kids. Also on the show, the President of Sleepace, Howard Borenstein, shares how his company's devices can help you get a better night's sleep (at an affordable price!) and Globalive's Anthony Lacavera explains how a new global hub for artificial intelligence will further cement Canada as an AI leader.

Amy Schmittauer is the creator of the YouTube show Savvy Sexy Social, a series dedicated to helping you go after the life you want. This proactive lifestyle channel has amassed a community from over 179 countries whose viewers have contributed more than 3.5 million views.  ?Watch Amy here:  youtube.com/savvysexysocial  

This weeks episode I interview Amy about how she started her company, vlogging and her new book launch. You can find more about Amy here: http://savvysexysocial.com/

Episode 52 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecords.com (https://rossbrandrecords.com). On #LivestreamStars with Ross Brand, author and YouTube star Amy Schmittauer talked about the recent release of her book, http://savvysexysocial.com/booksquad (Vlog Like a Boss: How to Kill it Online with Video Blogging)! Amy discussed getting started on YouTube, developing her on-camera personality and content, the gear she uses to make her videos, her workflow for producing videos and the process of writing a book. She also shared tips for building a YouTube channel and her thoughts on live video and social media platforms. Amy is a new media triple threat: YouTuber, best selling author, and keynote speaker. After following the safe path and securing a position in the corporate world that could have been her life forever, she discovered her passion for video creation. A YouTube channel, building communities and social media communications quickly came into focus and took over as her passion. Now — after leaving Plan A to build a life and career on her own terms — Amy Schmittauer hosts Savvy Sexy Social, a YouTube series dedicated to helping you go after the life you want! This proactive lifestyle channel has amassed a community from over 179 countries contributing to more than 3 million views. A popular channel in the business and marketing spaces since its inception in March 2011, its content has caught the eye of prestigious publications such as Inc, Business Insider, Columbus CEO, Mashable, Techcrunch and many more. Known for her edutainment style in everything she teaches, Amy has also built a name as an internationally-acclaimed public speaker. Walking on stage from her hometown of Columbus, Ohio to many places all over the World, she has achieved high marks at some of the most influential marketing events such as Social Media Marketing World and Hubspot's Inbound. Along the way, Amy became an authority in digital marketing consulting and co-founded Aftermarq, a video content marketing agency. After 7 years of execution, consulting and continuing to share her life and advice via YouTube, Amy is the author of the book Vlog Like a Boss: How to Kill it Online with Video Blogging! Find Amy on Twitter: @Schmittastic.

Amy Schmittauer, Author and Video Marketing Consultant at Vlog Boss Studios, joins the Content Pros Podcast to discuss how video is making content more relevant, shareable, and engaging on all platforms. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why vlogging doesn't mean keeping content to one social platform How understanding the party of the platform leads to achieving shareability Why B2C vlogging means jumping in feet first with your phone Why optimizing your vlogging means knowing where the platform lies along the funnel How letting go of creative control leads to successful influencer placement and marketing   Resources Amy Schmittauer on Twitter: @Schmittastic Savvy Sexy Social on Facebook, Instagram, and YouTube Vlog like a Boss: How to Kill It Online with Video Blogging Gary Vaynerchuck on YouTube Mercedes Benz Instagram Stories Lowes' Facebook Videos   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

In this episode of “Bella In Your Business”, Bella speaks with Amy Schmittauer from the popular YouTube series Savvy Sexy Social In this episode they discuss what a Vlog is, and how and why Amy got into it.  They also talk about how pet sitters can use video to enhance their business and marketing and […]

Amy Schmittauer, President of Vlog Boss Studios, joins the Bryan Kramer Show for real talk on the power of video storytelling, creating videos for everyone, and how to achieve bingeability. In This Episode Why creating a video that impacts the many means making it for one person How focusing on the message dissemination leads to an easier time on camera Why achieving bingeability means being efficient, educational, and not being afraid to cut yourself The secret analytics to unlocking the power of YouTube Resources Amy Schmittauer on Twitter: @Schmittastic Savvy Sexy Social on Facebook, Instagram, Snapchat, and YouTube Vlog like a Boss: How to Kill It Online with Video Blogging Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Visit BryanKramer.com to hear more Human Conversation.

There is no doubt that video has proven itself an effective marketing tool. When you’re on camera, you’re allowing your audience to make a personal connection with you. In doing so, they’re earning your trust and feel a connection to you and your products or services. And with so many options out there today, there is zero excuse not to create video, whether it’s your face out there or not. Amy Schmittauer’s passion for video turned a hobby into marketing success. She knows how businesses can leverage the use of videos to help them grow their organic reach.   www.theagentsofchange.com/186

I recently had the absolute privilege to sit down and speak with Vlog Boss Amy Schmittauer about creating videos, and her new book Vlog Like a Boss: How to Kill it Online with Video Blogging. In this episode, Amy shares tips for getting started with video creation, how to create awesome videos, how to create a community online, and how to rock social media. You can buy the book here http://vloglikeaboss.com/ and find out more about Amy. I highly recommend the book. Want a chance to win a copy of the book? Comment on this video for your chance to win a copy! https://www.facebook.com/TheSocialLaunch/videos/927467634056365/ You can also read more about what I learned from Amy here http://www.socialmediamarketingtipscanada.com/vlog-boss-amy-schmittauer/ VlogLikeaBoss #Vlab

Amy Schmittauer, Author and Video Marketing Consultant, joins the Social Pros Podcast to share how and why you can position video content (both live and produced) to maximize engagement and brand awareness. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Research: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)

I have been a huge fan of Amy Schmittauer for some time now, her passion and fun personality is a real joy to watch.  I often find myself talking to clients about the challenges of creating video, and as it is out of my area of expertise, I could think of no better person to have on the show than the Vlog Boss herself. Amy is the producer of Savvy Sexy Social, a YouTube series dedicated to helping you go after the life you want. Co-Founder of the video content marketing firm Aftermarq, Amy has helped clients discover brand awareness through video blog content and is also the author of  Vlog Like a Boss: How to Kill It Online with Video Blogging. Twitter: (https://twitter.com/schmittastic) Facebook: Youtube: Website: www.vloglikeaboss.com Recommended: Book – Crush it by Garry Vaynerchuk App –  YouTube Creator Studio  If you have found anything useful on this episode, then please leave a comment and rate the show.  If you would like to ask Geoff a question or suggest a topic to cover on the show, please email him at podcast@geoffnicholson.co.uk You can find more information about Geoff at www.geoffnicholson.co.uk or on the following social media links YouTube (http://www.twitter.com/gncoach) I have also created a Facebook page for the show, would love you to join me over there as well.

Amy Schmittauer is the creator of the popular Youtube series “Savvy Sexy Social”, with millions of views, dedicated to helping you go after the life you want. Known for her edutainment style in the way she teaches, Amy has built a name for herself as an internationally acclaimed public speaker. Now she's launched her first book, Vlog Like A Boss- How To Kill It Online With Video Blogging.   On today's show, Amy will share her collection of strategies and tactics to help you create videos that really get you the attention you deserve.   Some highlights include:   “So I've actually worked for myself full time since 2011...” From minute 0.53, Amy fills in on her background.   “First of all, it was bizarre in the first place to write the book, because that happened from the speaking...” From minute 4.33, Amy shares some of the ups and downs of her book writing process.   “I have some absolutely incredible people that believe in me enough that they would read my book, or just write me a testimonial for the book- for me, really.” At minute 7.34, Amy talks about the support she has and how much it helps her.   “Oh, my gosh, it's unbelievable how difficult it is.” From minute 8.11, Amy talks about how difficult it is to promote a book and how she copes with that.   “I self-published, but I'm working with a publisher that sort of does a hybrid model. They're called Author Academy Elite, so they're fantastic!” At minute 9.23, Amy talks about how she published her book.   “A lot of it is going to be how I continue to build upon this message, so the book is sort of like the catalyst and the starting point.” From minute 11.52, Amy shares her intentions for 2017.   “It's a dream opportunity because you don't have to create the wheel over again.” From minute 14.22, Amy explains why she loves affiliate marketing.   “So it really depends on where you want to be and that depends on who you're trying to communicate with.” From minute 15.20, Amy shares some expertise on the video aspect of her business, highlighting the difference between Youtube and Facebook.   “If what your video is doing does the job and you did the best of your ability at that time, ...” From minute 19.36, Amy advises about what you can do best with your videos on Youtube.   “Think like a human when you're looking at that thumbnail...” At minute 21.44, Amy offers some advice about tweaking your thumbnails on Youtube, to increase the number of views.   “The thumbnail you can get away with, but with SEO you do not want to change the headline, the description or the tags in any capacity.” At minute 23.20, Amy talks about getting the most from SEO.   “It's any one of the fears...” From minute 23.45, Amy offers her advice about dealing with common mistakes she hears about from her students.   “I would definitely recommend that you beef up your channel a bit before you launch.” At minute 25.42, Amy offers advice to someone starting out on Youtube or with podcasts.   “If you're just getting started, start with what you can do for someone else first.” At minute 31.26, Amy offers great advice to people starting out.   To contact Amy: www.vloglikeaboss.com   Resources: Publisher- Author Academy Elite

Why you must be making YouTube videos and how it can impact your business. Vlogger, Amy Schmittauer, shares how she created her successful YouTube channel and tips and tricks for leveraging YouTube video. ThinkLikeAJournalist.com See the show notes.

Amy Schmittauer from Savvy Sexy Social & the Social Authority Podcast joins us today to talk about getting started with video, and her new book Vlog like a boss: How to kill it online with video blogging

#29: Amy Schmittauer is producer of  first book (http://savvysexysocial.com/booksquad/)  on the topic. An internationally-acclaimed public speaker and edutainer, Amy has walked on stages from her hometown of Columbus, Ohio, all the way to the other side of the world in the Philippines, while achieving high marks at the world’s most influential marketing events such as Social Media Marketing World and Hubspot’s Inbound. In this episode we will learn some golden nuggets from her, such as: Top 3 common mistakes of video creating, pay attention or you will waste your time, energy and resources! The best way to utilize Facebook Live. Facebook Live v.s. Youtube Live Now, let’s chat with Amy! Key Lessons: Video Quality v.s. Video Consistency The mantra of AfterMarq: It’s not about beating your competitors, but meeting your customers, ONLY Video Consultancy value consistency over content, every connection counts. Every upload, every comment, step to someone’s life and share your story, LEAVE YOUR Mark. Top 3 common mistakes of video creating, pay attention or you will waste your time, energy and resources! The best way to utilize Facebook Live. Facebook Live v.s. Youtube Live Tweetable: #VlogLikeABoss (https://twitter.com/hashtag/VlogLikeABoss?src=hash) “It’s about what you can do right now for your audience.” pay attention or you will waste your time, energy and resources!   “Customize your video for the platform to increase your engagement.” Links: Amy’s Website: http://savvysexysocial.com (http://savvysexysocial.com/) Amy’s “The Freedom Economy Series” : https://www.youtube.com/playlist?list=PL1bfG3XJ1awbV5brtrSCSdpGOo2HcVOV2 (https://www.youtube.com/playlist?list=PL1bfG3XJ1awbV5brtrSCSdpGOo2HcVOV2) AfterMarq: http://aftermarq.com (http://aftermarq.com) Full Show: (https://kellybaader.com/029)

Get FREE access to my "30 Ways to Become an Empowered Artist" course when you get on the Creative Entrepreneur VIP List. It's free and easy.Just click here: http://bob-baker.com/buzz/free-course/Wanna learn how to vlog like a boss? Not sure what that even means? Have no fear. You'll learn all about it on this episode.Amy Schmittauer started a YouTube channel in 2009 to vlog (video blog) her life. She discovered she was good at video, and people started asking her how to use video and social media for business purposes.That inspired Amy to launch her Savvy Sexy Social channel in 2011. Soon after, she quit her corporate day job to become a full-time vlogger and social media consultant. Her channel currently has 54,000+ subscribers and nearly 4 million channel views.On this episode, she shares her story and offers some great advice on expanding your presence and personal brand online.Links to stuff mentioned in this episode:Amy's new book, Vlog Like a Boss: How to Kill It Online with Video Blogginghttp://VlogLikeaBoss.com/Amy's Savvy Sexy Social YouTube channelhttps://www.youtube.com/user/savvysexysocialYou may also be interested in:Please visit my Patreon page at https://www.patreon.com/bobbaker - where you can support the Empowered Artist Movement, my mission to educate, inspire and empower creative people around the world.The Empowered Artist: A Call to Action for Musicians, Writers, Visual Artists, and Anyone Who Wants to Make a Difference with Their Creativity http://bob-baker.com/buzz/empowered-artist-movement/Learn more about my various creative endeavors (including music marketing, book promotion, improv comedy, and original art) athttp://www.Bob-Baker.com/Did you enjoy this episode? Please rate, review, comment, and share!Support the show (https://paypal.me/BobBakerSTL/)

Hear how Amy went from being the person in town who knew about Facebook... to being a YouTuber, international speaker, video consultant and influencer. Look, when Gary Vaynerchuk is giving you a quote for the front of your book - you know you're doing something right. She shares her freelance story including the latest chapters of forming a company with her fiancé and writing 'Vlog Like A Boss'. Love learning from other freelancers like this? Check out the website beingfreelance.com, subscribe to the podcast and to the newsletter. You'll also find useful links for this episode. That's beingfreelance.com Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter [@sfolland][5] or lay a trail of cake and he'll eventually catch you up. [5]: https://twitter.com/SFolland ÷

FACEBOOK LIVE's live Podcast. Join host Vicki Fitch for Vicki Fitch Live: A Fresh Perspective as she interviews amazing guests that are crushing it in life, business or have something unique to share. Vicki's in depth interview style finds her guests sharing a different part of themselves and her questions always lead to a Fresh Perspective. This weeks guest is Amy Schmittauer from vloglikeaboss.com. She's an Author, Speaker and Vlog Boss. Please join us for another fantastic interview and mark your calendars every Wednesday night at 7pm Pacific! If you think you would make a great guest, fill out this form and you could be next. https://vicki14.typeform.com/to/Gc5phr Broadcast and produced by Robert Hix and Sam Gonzalez with Enlightened Audiovisual

We've covered live video before on the show, so in this episode we take a deeper look at a different side of video: vlogging and how it's created a whole new landscape for entrepreneurs to reach their audiences and deliver their message. Joining the show once again is the founder of Savvy, Sexy, Social and Vlog Boss herself, Amy Schmittauer as she talks about her new upcoming book  (http://amzn.to/2k2q3Xa) , why it is still the year of video and why everyone should start considering vlogging. Amy goes into the details of a solid vlog including analytics, thumbnails and why watch page time matters. We also talk about the biggest thing you need when it comes to starting a vlog and why you should talk to one person so that you can connect with many. This was a great chat with Amy as we talk about all things vlogging and even some of our favorite book marketing tactics. Get ready with your notepad and pen, you are going to need it. Tune in and enjoy! Essential Learning Points From This Episode: Why you should 'win with the thumbnail'. What is still keeping people from starting with video. Amy Schmittauer breaks down a marketing plan for your YouTube Channel. Amy breaks down the three biggest fears when it comes to starting with vlogging. What wins on the Facebook News Feed and how to properly promote YouTube links on Facebook. Much, much more! Important Links & Mentions From This Episode: Amy Schmittauer's Website (http://savvysexysocial.com/) Amy Schmittauer on Twitter (https://twitter.com/Schmittastic) Amy Schmittauer's YouTube Channel (https://www.youtube.com/user/savvysexysocial) The Book - Vlog Like a Boss (http://amzn.to/2k2q3Xa) Virtual Freedom (http://amzn.to/1tE69pb) Crush It (http://amzn.to/2i3Sq9e) Casey Neistat (https://www.youtube.com/user/caseyneistat) Amy's Instagram Stories video (https://www.youtube.com/watch?v=XvYGZOfv_5c) How to Get More Followers on Twitter (https://www.youtube.com/watch?v=zohEG67vI7k) Personal Branding Roadmap (http://youpreneur.com/ebook) Sign-up for the FREE Youpreneur Launchpad Training Course (http://chrisducker.com/launchpad) Youpreneur Personal Brand Business Building Community (http://youpreneuracademy.com/) Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

The Daily Livestream Update for December 13, 2016. Hosted by LivestreamUniverse.com editor Ross Brand. Vincenzo Landino talks about the collaboration between Aftermarq (Vincenzo, Amy Schmittauer) and Enlightened Audiovisual (Robert Hix, Jennifer Quinn, Sam Gonzalez), Instagram rolls out Live Video in Stories, 2 of today's featured hosts (Leslie Nance, Stacy Lynn Harp) receive VIP status on Periscope... plus highly-recommended livestreaming content featuring Wagner dos Santos, Coach Jennie Mustafa-Julock, Wendy Futrell Fore, Chef Katrina, Terry Johnson, Terrilena Austin, Francine Gregory, Luria Petrucci, Live Streaming Pros, Leslie Nance, Rj Redden, Stacy Lynn Harp and Baxter Cribbs. The post https://livestreamuniverse.com/vincenzo-landino-on-live-video-production-for-brands-instagram-goes-live-tdlu-12-13-2016/ (Vincenzo Landino on Live Video Production for Brands & Instagram Goes Live (Update Ep23)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).

The Daily Livestram Update for December 13, 2016. Hosted by LivestreamUniverse.com editor Ross Brand. Vincenzo Landino talks about the collaboration between Aftermarq (Vincenzo, Amy Schmittauer) and Enlightened Audiovisual (Robert Hix, Jennifer Quinn, Sam Gonzalez), Instagram rolls out Live Video in Stories, 2 of today's featured hosts (Leslie Nance, Stacy Lynn Harp) receive VIP status on Periscope... plus highly-recommended livestreaming content featuring Wagner dos Santos, Coach Jennie Mustafa-Julock, Wendy Futrell Fore, Chef Katrina, Terry Johnson, Terrilena Austin, Francine Gregory, Luria Petrucci, Live Streaming Pros, Leslie Nance, Rj Redden, Stacy Lynn Harp and Baxter Cribbs.

It's become a fact that as we scroll through social media, or just consume content online, we're more likely to watch a quick three minute video than jump into a wordy post. We've heard the news before, but it's become pretty obvious that online video and live video in particular, is the future of content marketing. Our guest for today's show, Vincenzo Landino is proof of this as he talks about how live video is changing the online business space with lightning speed, and why entrepreneurs need to join in. He also talks about how he's built his brand around live video and why brands still need to catch on to the importance of developing P2P relationships. During our talk, we also talk about what Vincenzo will be focusing on when it comes to live video, why some brands may be apprehensive about trying it out and how we see live video developing in the future. Exciting stuff! If you are looking for a reason to start with live video (which you should!) or are just looking for a great chat with a smart entrepreneur, this is an episode you don't want to miss! Listen in and enjoy. Essential Learning Points From This Episode:Vincenzo talks about why he keeps business and personal side together. What the freedom economy is all about and why entrepreneurs are jumping on board. How Vincenzo sees live video developing in the future. How being genuine with your audience is more important than ever with live video in the picture. Chris and Vincenzo discuss how live video has grown and is more than just picking up your phone and broadcasting. Much, much more! Important Links & Mentions From This Episode: Vincenzo Landino's website (http://vincenzolandino.com/) Vincenzo Landino on Twitter (https://twitter.com/vincenzolandino) Amy Schmittauer (http://savvysexysocial.com/) Gary Vaynerchuk (https://www.garyvaynerchuk.com/) Marc Andreessen (http://blog.pmarca.com/) Youpreneur FM Episode with Alex Pettitt (https://www.chrisducker.com/podcast/live-video-discussion-alex-pettitt/) Youpreneur FM Episode with Kim Garst (https://www.chrisducker.com/podcast/live-video-kim-garst/) Casey Neistat (https://www.youtube.com/user/caseyneistat) Richard Branson (https://www.virgin.com/richard-branson) Spera (http://spera.io/) Wirecast (http://telestream.net/wirecast/overview.htm?__c=1) Launchpad (http://chrisducker.com/launchpad) Build the Business of You (http://chrisducker.com/launchpad) (youpreneuracademy.com) Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

VIDEOS ROCK SERIES http://bizwomenrock.com/264-2/ How to Use Video to Grow Your Audience [and Build a Rockin' Biz!] with Amy Schmittauer Amy Schmittauer is producer of Savvy Sexy Social, a YouTube series dedicated to helping you lift your day so you can love your life. This proactive lifestyle channel has amassed a community from over 179 countries whose members have contributed more than 3 million views. A co-founder and video marketing consultant at Aftermarq, Amy has helped clients discover brand awareness through video blog content and is writing her first book on the topic. An internationally-acclaimed public speaker and edutainer, Amy has walked on stages from her hometown of Columbus, Ohio, all the way to the other side of the world in the Philippines, while achieving high marks at the world’s most influential marketing events such as Social Media Marketing World and Hubspot’s Inbound. Known for her edutainment style in everything she teaches, Amy has been mentioned by such prestigious publications as Inc, Business Insider, Columbus CEO, Mashable,Techcrunch and many more. And Today, we're announcing... The Biz Women Rock Retreat! http://BizWomenRock.com/retreat

We are at the front-end of a revolution in work and the pursuit of freedom is its driving force.   There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who’ve declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle.   This is the Freedom Economy revolution.   The Brand Boost Podcast has partnered with Spera.io to bring to you a deeper look inside the revolution known as the Freedom Economy. Over the course of the next few months, we’ll dive deeper into the minds and stories of folks that have chosen freedom over “cushy” 9-5 jobs.   Expect to hear from folks, like Koka Sexton, Savannah Peterson, April Smith and more!   What is Spera.io?   Spera is developing a full-service digital office platform that will significantly improve the freelance work style. Get a free 30-day trial of the Spera platform by heading over to brandboostcast.com/freedom    Manage Projects The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools. Get Paid Fast More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform. Tasks to Invoices Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool. Robust Mobile App Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice. Manage Clients It’s all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform. Access to Capital Build your business. Help your business grow by receiving exclusive access to growth capital with Spera’s special lending partners. Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at 

FACEBOOK LIVE's FIRST live Podcast. Join host Vicki Fitch for Vicki Fitch Live: A Fresh Perspective as she interviews amazing guests that are crushing it in life, business or have something unique to share. Vicki's in depth interview style finds her guests sharing a different part of themselves and her questions always lead to a Fresh Perspective.  This weeks guest AMY SCHMITTAUER is Co-Founder and COO at Aftermarq a video content marketing consultancy She is also the host of Savvy, Sexy Social, a YouTube series helping rising stars to achieve greater social connections and brand awareness. The series has impacted people in 179 countries, more than 600 episodes accumulating 3 million + views. #1 Best Speaker at Social Media Marketing Day 2015 and is currently writing her first book!

In this episode of Business Systems Explored we speak to Amy Schmittauer. The founder and face of Savvy Sexy Social.com. Amy shares the systems she used to get over 2,200,000 video views and 18,500 subscribers on her YouTube channel.

Amy Schmittauer has been organizing the VEDA community on YouTube for a few years. VEDA is a group of creators who commit to vlogging every day in the months of April and August. Daily vlogging can be pretty intense and has a few unique challenges to it, so Amy helps make the process easier by bringing the community together. She also has some tips and ideas on how you can increase the likelihood of being consistent with publishing new YouTube videos to your channel, which we discuss here together. After getting to know Amy a bit, we discuss everything from the power of vlogging to recommended posting schedules to ideas on how to stay consistent. If you’d like to join the SSSVEDA community, find more information here: http://savvysexysocial.com/sssveda/ Become a patron of Video Creators! http://www.patreon.com/videocreators Tweet me @timschmoyer ABOUT VIDEO CREATORS On Video Creators we discuss how to leverage YouTube as a social platform and use it to build an audience, spread our message, and change lives. If you're a YouTuber or an online video creator, we'd love to have you subscribe and learn to grow your audience and the business that makes your content sustainable. LET'S CONNECT! - http://www.youtube.com/videocreators - http://twitter.com/timschmoyer - http://www.facebook.com/videocreators - http://instagram.com/timschmoyer - Snapchat: timschmoyer LISTEN TO VIDEO CREATORS ON-THE-GO - iTunes: http://go.vcreators.co/vcTViTunes - Soundcloud: http://go.vcreators.co/vcTVSoundCloud - Stitcher: http://go.vcreators.co/vcTVStitcher FREE EBOOK "The Secret to Building your YouTube Audience" https://videocreators.com/product/secret-building-youtube-audience/

Amy Schmittauer is the founder of Savvy Sexy Social, a great platform for creative entrepreneurs in the realm of video and content creation online. Her video on the power of radio airplay for musicians is how I found her. In no time we had a conversation about growth farming going, which led to this podcast interview. Discover effective methods of how to engage your audience to build growth in the digital realm and social media.

Amy Schmittauer joins me to discuss why video is right now and discusses the new show, by Aftermarq, "Afterthoughts". What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share. SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off. SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations. SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation. All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Today on Leading Matters my guest is Amy Schmittauer, the host of the YouTube show Savvy Sexy Social. With over 10 million video views under her belt, Amy is perhaps the best person to turn to when we decide to start using video to connect, engage, entertain, and educate our marketplace.

Do you create YouTube videos? Want to get them seen? In this episode, I interview Amy Schmittauer, a video marketing expert, public speaker, and host of the Savvy Sexy Social YouTube video series.  Show notes: https://www.socialmediaexaminer.com/202

In this episode of The Membership Guys Podcast I'm joined by Amy Schmittauer from Savvy Sexy Social to talk about how you can build authority by incorporating online video into your marketing strategy. Amy has built a huge audience for her own business, with over 3 million views across the 600+ videos on her own Youtube channel, where she teaches others to effectively use video marketing in their own business. Amy specializes in using video to build brand and personal authority - something which many of us as membership site owners are trying to do as we carve out our spot as the "go-to" people in our market; and that's something which we talk about during this interview. In this episode, Amy Schmittauer and I discuss: Where video marketing should fit in terms of the bigger picture of your overall strategy, and how important it is to focus Amy's top tips for getting started with your first online video How to overcome the fear that your business or topic simply isn't interesting enough create videos about Tips for improving the videos you create for your membership content Amy's thoughts on the recent rise of live video and where this fits in the overall strategy ... and a whole lot more!

Let’s just start by saying that Amy Schmittauer is a force to be reckoned with. Her Savvy Sexy Social brand is informative, fun and magnetic. In this grilling, Amy joins us for an insightful look at YouTube, Snapchat and authentic brand building. If you think YouTube is a dying medium, oh boy, are you wrong. As Amy states, the #2 search engine isn’t going anywhere and is more relevant than ever. Amy discusses finding your brand differentiator, being an “overnight” success and what drives her passion for vlogging. She shares her biggest Snapchat pet peeve and supports what marketing gurus Brian Fanzo and Jay Baer are doing right in this fast-paced social world. Make sure you keep your eyes, ears and social channels focused on Amy Schmittauer. Amy has an upcoming book loaded with all the knowledge your savvy sexy social mind can handle! About Our Guest Amy Schmittauer is the face and founder of Savvy Sexy Social, a web series that focuses on helping businesses and rising stars create an authentic brand through video and social media. She is an internationally-acclaimed public speaker and was voted #1 Best Speaker at Social Media Day San Diego in 2015. Amy studied Political Science at Ohio State University.

Discussion Points: 02:00 Matt K. talks about his growing up years and how he developed his outgoing personality 04:25 Matt K's new program, Professional Persuasion 07:04 The biggest common denominator between successful and unsuccesful people 10:16 One way Matt K. motivates himself 15:00 On being on a higher rev cycle than most people 18:40 Being obsessed with the concept of normality 23:05 What is financial confidence? 26:20 On selling without selling 28:15 Principles of persuasion core points 34:15 Where to find Matt K Show Notes: www.matthewkimberley.com – Matt K’s website Transcription:   Matt Coffy: So we have got Matt Kimberley on the podcast this morning. Matt, say hi. Matt Kimberley: Hi. Matt Coffy: You are the best, man. We tried to do this yesterday, but apparently we were so strong in our mental processes we broke the internet. Matt Kimberley: I don’t think we should even mention it. I think we’re inviting fate to intervene once again if we say that we’ve been so lucky today we grazed internet. Matt Coffy: I know. Well, we had elephants, clowns, and all sorts of things yesterday. I think that was the issue. One of the things I love about Matt is that we’ve been in the past working together and we had a lot of great conversations. In fact, it was the beginning of my discussion around putting a book together. You and I had great discussions over this and I’m excited that this thing’s sort of in its way. One of the things you do really well is you are to me a performer. Like when I see you on stage, man, you take the audience with you. I think this comes from your experience. When you grew up, what were you doing to give this experience to people that you’ve got this sort of outgoing personality that just people want to watch? Matt Kimberley: Yeah. Misguided self-confidence comes up. I think if you ask my parents, they will definitely say that I was always the center of attention. I was always the person who was interested in having all the eyes on me, an attention whore basically. If they weren’t interested in me, then what could they possibly be interested in? It served me up until I got through the indestructible, bullet-proof self-confidence of youth and started to think about things more carefully and worry what people think about me and realize that there were consequences to my actions and things like that. But if the question, Matt, is how do you stand up on stage and bring the crowd with you, then I think certainly a little bit of self-confidence is required.  But that self-confidence can be manufactured and it comes with training and repetition rather like anything. If standing up on stage is a terrifying thing for you, then do it more frequently until it becomes less scary. Matt Coffy: I hear you. Your book, In A Grip, is forgetting about the namby-pamby, wishy-washy self-help drivel. It’s a great subtitle. I read it. I laughed. I cried. Matt Kimberley: Did you get a grip? Matt Coffy: I have a grip. Matt Kimberley: Have you still got it? Matt Coffy: Holding on to it right now as a matter of fact. Matt Kimberley: I don’t want to know. Matt Coffy: Exactly. That is interesting. We’ve got a coaching business obviously that you’re doing. Working with Michael Port. Now Michael Port is a rockstar in the world of… Like I said, getting released back in the stage presence and the ability to really come across as someone’s who’s got confidence. What is next for you right now? Because we wanted to get into this yesterday but we never got to it. I wanted to understand where you’re going with the business model because it seems like you’ve kind of upgraded your brand. You’ve become more of a presence I think. You were in Africa last week. What are the things that you’re doing that we should know about to get this discussion sort of in second gear? Matt Kimberley: Sure. So coming on the horizon is Professional Persuasion. Professional Persuasion is a program I’ve been developing for the last five years. Just putting the final finishing touches. By developing, I mean kind of bio osmosis. I’ve been studying pretty hard since you don’t really have to get people to say yes to you, and I’ve read everything that’s ever been written about it and I’ve taken a lot of courses and of course taught hundreds, if not thousands, I think thousands of people at this point over the last seven or eight years or so in how to be more effective.  Because I’m inherently a lazy person and unlike many business development buds, I’m not massively ambitious. That can be a little bit of a disadvantage I think. I think laziness is a disadvantage everywhere. It can be a disadvantage if you’re not ambitious as a business development person.  By ambitious, I mean I’ve never been solely motivated by money. If you said you can have a ton of money but you got to work 18 hours a day for it, or you can have a reasonable amount of money and only work six hours  day, I will always go for the latter option. But with that in mind and knowing very much my weaknesses, I have broken down the entire process of going from first meeting through to acquiescence or agreement and identify the different spots that go from first meeting through to getting somebody on board and saying, “How can we become a little bit more effective in every step? How can we be a little bit more likable? How can we exercise a little bit more control over what the prospect does? How can we be a little bit more credible so asking them to invest in us is not such a gamble? How can we be a little bit more persuasive in our closing? How can we be a little bit more effective in transferring the urgency of the situation to our prospects?” I have developed a series of tools really that I’m really excited to show to the world under the Professional Persuasion brand. Matt Coffy: I love it. I love it. I want to be a little greedy here and ask you a question of my own self-interest. Because you’ve worked with so many people, I want to ask you what do you see before we get into the persuasion story, what do you see as the biggest common denominator between people who are successful and go for it and those that are continually saying the same thing which is “I’m going to get to it. I’m almost there. I’m trying to.” It seems as if there is a separation between those who kind of cross the border and actually do the work that’s needed. I’m just curious. You’ve spent so much time with so many people. Matt Kimberley: I think it’s urgency in many cases. It’s not true that those with the greatest need are the greatest action takers. For example, if you knew that your house was going to be repossessed next week, you’d pull out all the stops to try and make it happen. I talked about this a little bit in the Kimberley Kids Kidney Concepts which says if our need is strong enough, then it can force us to take action. For example, if I said, “Matt, you’ve got to come up with 100k this week or 200k, 300k, whatever the figure is. Can you do it?” You’d say, “No, that’s going to be tough.” If I said, “Matt, unless you come up with 200k this week, the kidney that your kid needs will not be available to you,” you would do it. You would just do it. However, there are some people for whom that is still a challenge, and those that I see who have come to our training programs or my mentoring programs, my clients who have seen rapid growth and those who seem to be floundering or stuck at the first hurdle at times is just the urgency. They’re a little bit tough with themselves. They say, “My goals are less negotiable. I’m going to be slightly less soft on myself. I’m going to be slightly less forgiving of myself and perhaps the other people.” I think you need to beat yourself up a little bit in order to do well. I think you need to say, “Here’s what I’m going for. That’s the goal.” There’s a certain amount of non-negotiability. The others who say, “Well, it would be great if…” Well, you can tell a lot from somebody’s linguistics. “What I’m hoping to do next year… I’d love it if I…” Those who are less like that tend to say, “Is what I’m doing. Is what I’m going to do. This week I’m going to have five sales conversations” as opposed to “It would be great if I organize five sales conversations” for example. Matt Coffy: So it’s being specific and being hungry and urgent. Matt Kimberley: Yeah, I think that’s fair. I think that’s fair. Matt Coffy: It’s interesting because I’ve talked to a lot of people who are in the self-help coaching/self-improvement world, and I always get different answers from people. But the theme that keeps coming back is do you want it bad enough? Matt Kimberley: Yeah. I think that’s true. I think are you comfortable? Because if you’re comfortable, it’s very difficult to make change. If you are sitting on the couch eating Doritos, drinking Bud Light with a game on an 85 inch wafer-thin 3D TV in front of you, it’s very difficult to tell yourself to get up because you’re comfortable. Or if you’ve got a safety net, it’s quite easy to say, “I can afford to slip up a few times.” But if you’re not comfortable, if you don’t have the safety net, if there is an element of discomfort, you’re happy and that might be from external or internal motivators or sources, then it’s much easier to make change I believe. One of the ways I motivate myself is by spending money I don’t have. It doesn’t mean I’m fiscally irresponsible. I’ve got two kids and they’re in school. I’ve got an investment property. I’m not fiscally irresponsible. I kind of vow to myself that within reason I won’t say no to anything based on price. So somebody says, “Do you want to do this course? I say yes. “Do you want to make this trip?” I say yes. “Invest in this piece of software.” I say yes. And then I find that that gives me a sufficient level. It might not be the safest thing. But I budget carefully. I’m not talking about spending the kid’s school fees on the craps table. But I kind of vow to myself that money is a resource to be mined rather than something to be held on to at any cost. One way I make myself uncomfortable is spending money I don’t have. Matt Coffy: That doesn’t mean buying a super yacht. Matt Kimberley: No. That would be fiscally irresponsible. They say that entrepreneurs have a high risk tolerance or people who are prepared to break on their own have a high risk tolerance or greater risk management than others. There’s two sides to this coin. One is saying, “I’m happy to take risks. Therefore the upside is going to be greater.” Other arguments are that well actually entrepreneurs or self-employed people are much better at mitigating risks. So they’re better at managing risks. So yes, they’re going to prepare. They’ll be prepared to take a risk but they know that they have a back-up plan or they have some way of mitigating that risk. I think what I see amongst those who are making less rapid advancement in their business is that they’re not prepared to take the risk because they’re happy to rely upon the mitigation. Matt Coffy: Agreed. One of the things that was explained to me by one of the self-help or self-improvement or business improvement guys was that you don’t love your kids enough, and he hit me really hard like between the eyes for that one. He says if you’re not making advancements forward in your business, then you don’t love your kids enough to give them a life that they will not have unless you make the effort. I thought that was great. Matt Kimberley: That reminds me of the kind of sales tactics we’d use in the time share industry. We’d have a family sit in front of us and we’d look to the kids and we’d say, “If in eight years time when you want to go to the university and your daddy looks you in the eye and daddy is sitting right there and says, ‘I’m sorry, kids. We can’t afford it.’ it’s because you made the wrong decision today.” Matt Coffy: It’s a great closing strategy. Matt Kimberley: It’s awful. It’s hideous. But I understand. Who was it that said, “Timid marketers have skinny kids?” Somebody famous said that. It’s quite a controversial statement, but if you Google it, it will come up and make sure the right person gets credit. But I’ve heard that before and it’s yeah I don’t know, mate. I’m probably the wrong person from an ambition point of view. My dad who was the opposite of being an entrepreneur, he dedicated himself to a life of service and poverty to a certain degree as a clerk in the holy orders, right? I certainly wouldn’t have felt more loved had he had a million dollars in the bank. Matt Coffy: This is kind of going to this strategy. You’re all over the place. You’re in Africa. Matt Kimberley: I’m literally all over. Never has a truer thing being said. I’m all over the place. I don’t know what I’m doing. Matt Coffy: You’re doing a song and dance on Saturn next year. I call this the radar of opportunity. I think you’re tuned in a lot to the higher levels of opportunity because you’ve been around these people. Again you were at Superfast Business in Australia. Matt Kimberley: I was in February or March this year. Matt Coffy: And then you were over with Chris Tocker in the Philippines for his annual FRF, right? Matt Kimberley: Tropical Think Tank. Matt Coffy: TTT. Matt Kimberley: Exactly. Matt Coffy: I can’t remember. So many acronyms in this world. So you get around these people and I think the radars of opportunity just comes into your—it’s almost as if you’re in a higher rev cycle than most people are at. Can you expand upon that just a little bit? Matt Kimberley: Yeah. That’s really interesting. Firstly, on a purely practical level, don’t be expected to speak at a conference if the conference organizer doesn’t know who you are, if that’s your goal. Don’t be expected to be invited for an RFP if the purchasing manager doesn’t know who you are. Don’t be expected to win the business if the prospect doesn’t know who you are. So you have to be known, right? I network shamelessly. In fact, this is like the corn, I believe that everybody will have greater results if more people know what they do for a start and managing relationships using tools to help who’s on top of them is absolutely part. I’m not one for morning routines or daily routines. I’m sure I would be a better person, a businessman if I had some kind of strict morning regime. But one of the things that I do religiously is looking into my CRM system and say, “Who are the important people in my like that haven’t heard from me in a month?” Matt Coffy: Right. Matt Kimberley: I reach out to them. This is taken straight from the Book Yourself Solid practice. It’s called the networking and direct outreach strategy who continue to strengthen existing relationships and make new relationships, make friends with people you want to have relationships with. So I do that kind of religiously and I tend to say yes to all and any opportunity. Not everything. As the requests become more frequent, obviously I have to filter them more and more, but why wouldn’t you? Why wouldn’t you say, “I’d love to.” Why wouldn’t you work those relationships? Michael Port again. I just keep referring back to everything he’s taught me over the last seven years. He teaches me and everybody who goes to the republic speaking training. That friends get friends work. That’s not just a case of what you know is who you know. It’s who knows what you know and do they like you because if they do, they’ll recommend you and they’ll refer you. The reason I spoke at Chris Tocker’s event in the very first place last year 2015 is because one of the speakers, Amy Schmittauer, is a good friend of mine and she recommended me, and Chris said, “Yes, Matt would be great. I’ve heard good things about him from other people I know.” So I became great friends with Chris, and on the back of that I went to his event and I met James Schumacher who was in attendance. He watched me speak. He said, “You’re great. Would you like to come to Superfast Business?” I said, “I would love to come to Superfast Business.” It works like that. If you hide, then make sure your business model supports being invisible. Matt Coffy: Right. I think it does take a certain type of person to have an outward ability to do what you do really well which is to have a stage presence. We just had our event down in Mexico which was great. Matt Kimberley: Ariba, ariba! Matt Coffy: Yeah. I literally am still trying to recuperate. Matt Kimberley: Are you still burping tequila worms? Matt Coffy: Mezcal. A whole thing about having and doing these what I would call sort of life-changing events. I really do think if you jump on a plane, you go to the Philippines, you go to Cebu City and you would meet up with a bunch of really cool people from all over the place, it changes your perspective. Matt Kimberley: Yeah. It’s really interesting. One of the concepts that I’ve become obsessed with over the last 12 months is normality. If your normal is get up in the morning, have a cup of tea, get in a car, drive to a miserable job that you hate, come home, hang around with the wife that you hate, sit down and watch some crappy TV, go to the occasional party with people you hate, everybody around you is doing the same thing as you. Everybody is earning $35,000 a year. Everybody’s complaining that they don’t earn enough. Everybody’s making the same purchasing decisions about size of TV, types of car. Everybody’s going into debt. Everybody’s going to college. Then that is your normal. This is just a reworking of five people you hang around with. If you expose yourself to people who have a different normal, then your normal becomes different. If you expose yourself to people who no longer commute, you start to say, “Well, why am I commuting? That seems crazy.” If you expose yourself to people who invest money in themselves, then you’ll think, “Why am I not investing money in myself?” If you expose yourself to people for whom 50k or 60k or 100k is a good month or a good week’s worth of work, then you start to challenge your assumptions of normal. We’ve known this because they’re different. In the UK and in the States, everywhere, this idea of classes or strata of society where normal is the same for one group of people. Sometimes you have to change your geographic location in order to change your normal. If you live in a small regional town where everybody works in the only factory in town, then that is your normal. But if you travel outside of there and you expose yourself to a new normal, then you start to become accustomed to it. What do you need to do to get a job at Wall Street? Well, I would say the first thing will be start to hang out with people who work in Wall Street. That would be it. Go and spend time with them. Make friends with them. Go to the bars they drink at. Go to the clubs they go to. Even if you don’t have any money, you can still hang out with these people the right way. Go to community events. Go to the churches they go to. I’m thinking free opportunities. Go to the Alcoholics Anonymous meetings they go to. Whatever it is, in order to make these connections, then don’t be surprised if one day you find that it’s quite normal that you get a job in Wall Street. Matt Coffy: It is getting around the new normal. It’s a really interesting way to put it which is that if you’re accustomed to this higher cycle of what I call the radar of opportunity, maybe that’s where this kind of becomes more where you just have those interactions with people who have got such a different viewpoint than the average Joe on the street which I think you kind of nailed here. Being with Michael Port, I know we’ve mentioned it a couple of times, and being around that level, I just think that there is a confidence of lifestyle and people who are out there and doing it and making it happen, I find it just fascinating that they’re able to put the time into the business model that they’re making. In our case, we do services for small businesses  and medium-sized businesses here in the States. But just to put a brand around themselves, and of course we’re all trying to really do that at the end if you own a business. You’re trying to sort of brand yourself as the most important aspect of the element of your life because you can’t go back in time and say, “I wish I did this.” The only thing you have in front of you is to make sure that you have an exceptional life going forward. Most people I think just get drowned out by jumping in the car, just like you said, going to work. It’s all over with pretty soon. Matt Kimberley: I’m sorry to interrupt you there. Matt Coffy: Go ahead. Matt Kimberley: Otherwise, I’ll forget what I was about to say. The single thread that ties all of these people together, the same people that I see at conferences in the Philippines and in Australia and then a few weeks later in Vegas because they were the same people at all three in many cases is financial confidence. It’s not saying it’s financial security. They may not be secure today but they are confident. The reason that they’re confident is because they know how to sell. They know that no matter what goes down even if their financial rug is pulled out from underneath them tomorrow, because they know that they can ask other people for money and those people will be happy to give it to them for a fair trade, then what is there left to worry about? Sure, it doesn’t mean that they are free of financial worries. But they have a level of financial confidence. There are some crippling people who live in a different normal as many people in my hometown where I grew up. I think it’s not a coincidence that I choose not to live there anymore. Matt Coffy: I hear you. That’s the same with me. I think it’s not even selling though because yes, they have the ability to sell but I think your biggest side of the business is that you sell by not selling. Like literally it’s a different perspective. I’ve had this discussion before which is that people want to buy, not be sold.  You literally create that environment. Maybe this is dovetailing back into this persuasion strategy that you’re coming up with. Why don’t we dovetail it into this program and then we’ll kind of close it up for this session. Matt Kimberley: Sorry. So what are we dovetailing and what dovetailing mean? Matt Coffy: I think really our dialogue is hitting into this persuasion strategy. At the end of the day, we kind of went through how people are motivated to do what you are at the higher levels of echelon are explaining which is the persuasional tactics. Dovetailing is really melding this discussion back into your new outcoming program. Matt Kimberley: Is it a woodworking phrase? Matt Coffy: Yeah, of course. Dovetail is a sort of joint between two pieces of wood. So have you got wood? Matt Kimberley:  Have you got wood? Is that the question? Matt Coffy: Let’s go back to the power of persuasion and this new program. I’m really fascinated because of course I’ll be one of the first persons  who want to jump on. Matt Kimberley: Yeah. So again, confidence counts for a certain amount, right? If you say that I’m selling without selling and people like to buy rather than be sold, I agree to you. People like to make their own decisions about buying. If it looks effortless when… Have you seen Glengarry Glenros? Matt Coffy: Yeah, of course. Matt Kimberley: So you know there’s the bit where the Opportuno character sitting in a bar and he’s having a drink with the guy who is… I forget the guy who plays the prospect, the customer. He is talking about nothing. He is talking about his philosophy of life. He is hypnotizing this guy over whisky or several. He’s scribbling on the back of a napkin. At the end of it, he doesn’t know what hits him but the guy just purchased something. He comes back a couple of days later with buyer’s remorse. He says, “I’ve discussed it with my wife.” The Opportuno character who knows this legally mandated 72-hour cooling off period says, “Just come back on Monday.” The thing is it might look like it’s effortless or it might look like it’s happening without strategy or technique behind it. But it’s really not. I think it’s like if you watch Freddie Stare, not now but back when he was active, you watch him dance, you say it seems effortless. It’s because he just practiced and practiced and practiced and practiced. That doesn’t mean that we’re operating on a high plane. It means if you do something frequently enough, then it does start to become second nature. I’m not talking about these crappy NLP techniques that some people teach selling from the stage. If you use the words “Buy now,” then people will hear “Make a purchase now.” Easier to explain in writing, Matt. “By now” is the same as “Buy now.” We’re not talking about appearances but we are talking about just being conscious of what it’s going to take in order to get the customer onboard. One of the things that I teach and preach and continue to bang my drum about is that you, the sales person, and your product specifically should be the prize. That’s perhaps why it looks like there’s not much selling going on because I want people to come to me because they are excited about what it is and I also want people to believe that they can’t have it necessarily. Anything that’s freely available and abundant is no longer valuable, or at least we perceive that until we’re denied it. It’s like oxygen. We think it’s not particularly valuable. We don’t think about it until we’re denied it. But I think it’s the same with making an offer. Yes, I will actively encourage people to sign up, but I also make people know that it might not be for you, probably isn’t for you. In actual fact, there is a little bit of psychology at work in that. The principles of professional persuasion have 16 core points. If you’re the worst sales person in the world with the worst prospect database in the world and the worst product in the world, but you have 1000 conversations with people, you’ll probably get lucky sometimes. You get lucky sometimes. So my argument is if the worst salesman in the world can get lucky sometimes, that means that somebody who puts a little bit of effort and conscientiousness deliberateness into their efforts, then they’re going to increase their likelihood of making more sales. That’s my aim is to help my clients make more sales. We’ve got 16 stages that go from qualification, so identifying who you’re going to spend time with or on. That’s about getting people to qualify themselves all the way through to the close without leaving any stone untouched. We go through how to control your customer so that they’re doing what you want them to do and you’re not running around after them and serving them. Sorry, you should be serving your customer but your prospect should be on a level playing field with you rather than having a master-servant arrangement. So you have to exercise some control over them. Got to make sure you’re likeable. There are a couple of ways to make yourself more likeable. You got to make sure you’re credible. There are some specific strategies to make you more credible. If you can be endorsed by an expert or a sponsor or a very credible third party, that can help. You’ve got to be able to clearly delineate the problem that you’re going to be solving. It might not be a serious problem like it might be the problem is your vacation is going to be shit unless you take this hot air balloon ride because that’s what all the cool kids are doing, and that’s your solution. So you’ve got a problem. You’ve got a solution. You’ve got to know your product inside out and understand the ways that it will actively change their life. That’s what everybody teaches, right? Problem, solution, benefit. It’s then about letting people know that they’re not alone. It’s about letting them know that they are in excellent company because very few people like to be trailblazers although there are instances when you can use the trailblazer approach in order to get people onboard kind of first move advantage or the guinea pig close or something similar. You’ve got to make sure that you understand all of the reasons that they might not be buying from you and recognize when it’s appropriate to address those concerns. If we reverse engineer, we want somebody to become a customer, let’s list all of the steps that they need to take in order to become a customer and then let’s look at all the reasons they might not become a customer and make sure that they’re hitting each one of those points as we have this dance, this dance to the closing line with the customer. That’s really what the professional persuasion process is all about. We make the offer. We load the offer. We reverse the risk. We let it be known that there aren’t many of them that we have to have some element of scarcity and we have to have some element of an urgency, and we need to give them a concrete close. The close might lead to somebody becoming a customer or the close might lead to somebody agreeing to not become a customer so that you don’t waste your time on it anymore. This process can be applied to conversations with people. It can be applied to managing multiple conversations with people over a very long buying cycle. It can be applied to selling on a webinar. It can be applied to writing a sales letter or a sales page. That’s the professional persuasion process. Matt Coffy: I really dig it. It sounds like this is going to be very exciting. Is this going to be a membership program? Is it going to be a one-time thing? What’s the process? Have you spec-ed that out? I’m just curious. Matt Kimberley: The final decision is going to be made in the next three weeks. It’s definitely going to be something that I want to teach live. By live, I mean in real-time. So the first iteration of this is going to be a talk class because I want to make sure when it is improved and polished and made available as consumable offer, either as a book or a course or something similar, then I’m really hitting every box. So I’ll be running a beta program before the summer is out. Matt Coffy: Alright. For those who are listening, you better jump in the beta. Matt Kimberley: I think you’d be pretty smart to jump in the beta. Matt Coffy: You want to be in Matt’s team. He is just amazing. Let’s wrap it up here. Two last questions and let’s get you on your way. Appreciate you calling in. You’re in Malta today obviously. Matt Kimberley: I am. Sunny Malta in the Mediterranean. Matt Coffy: Exactly. Love that. So first question, probably the most important question so far, number one scotch? Matt Kimberley: For the moment, Lagavulin any year or Laphroaig. I’m not fussy about years. Something maybe 12 years or older. Matt Coffy: Not too fussy. Matt Kimberley: I like something really smoky, really peety, something that tastes like you’re just sucking on a charred piece of wood. Although I have enjoyed Valentines blended recently. Valentines making delicious blended whiskies. Matt Coffy: Oh my goodness. I can’t believe it. I thought for sure you’d at least have a Glen Levitt in there. Matt Kimberley: Yeah, I enjoy it. Listen, I’m not fussy. You know me, whatever it is. If it’s warm and wet, I’m happy. Matt Coffy: That’s a good way to put it. So why don’t we move on to the second question which is where can we find you next? Where is Matt going to be speaking? Where are you going next? You just came from Africa, right? You almost went on a safari. Good thing you didn’t because I think there was a little bit of a rainstorm out there. Where is the next place that we can catch you? Where is the best way to get in contact with you? Matt Kimberley: My agenda is fluid which means once things are in it, they stay. But things are added to it all the time. So I recommend you go to matthewkimberley.com just to give me your email address. We can become penpals. I’ll write to you from time to time. If you want to, you can write back. There I will always keep people updated about where I am going to be. I know I’ve got something lined up. Probably my first solo event will be taking place on the East Coast somewhere before the end of the year. I’m still putting the finishing touches to that. But I’ll keep you updated. Otherwise, I’ll be back in Tanzania very soon, possibly going to South Korea as well if any of your listeners would like to come and join me there. But the best way to find out is give me your email address and I’ll be writing to you. Matt Coffy: Perfect, perfect. Awesome talking to you, Matt. I can’t wait to catch up to you at some point. If you’re definitely going to be on the East Coast, I’m going to hunt you down. Matt Kimberley: Oh yeah. Matt Coffy: I know that every once in a whI know that every once in a while you do make it to New York city which would be really cool to catch up there and  maybe we can go out and find some of this crazy, let’s just say, alternative double wood burnt charred scotch strategy. Matt Kimberley: There we go. That’s what we do. Put the world to write over a wee dram or two. Matt Coffy: Exactly. Talk to you soon. Again if anybody who wants to keep with Matt, he is a really cool guy to hang out with and also really smart and I’m glad that we had you on. Matt Kimberley: Rock and roll. Thanks, buddy. Matt Coffy: See you soon.  

Today's guest is a content and social media marketing 'YouTuber' and coach. She writes, hosts and produces Savvy Sexy Social, a web show that helps rising stars and personalities create their brand authority. She's published over 500 videos gaining more than 2 million YouTube views! She's an internationally-acclaimed public speaker and she is a whole lotta fun! Welcome to #MerryBiz... Amy Schmittauerrrrr Take a listen! #MERRYBIZ SHOW NOTES  Some questions we ask...  Do you think it's important to be on all the social media platforms? Why is video is more powerful than other content? What was the biggest challenge quitting your full time job? For a business not on any social media... where should they begin? How do you deal with the 'haters' on social media? What are your top tips for any brand or person starting out on social media? "Your passions will change. And that's ok." Some moments of AHA! in this episode... The difference between social networks and content creation platforms. How and why to create and repurpose content across platforms. The importance of finding where your highest productivity is.  Why your passions change and why that's totally ok.  How do you cope with the haters on social media? Why you need to use social media as part of your funnel. "I am going to be the best representative of my brand on social media."   See acast.com/privacy for privacy and opt-out information.

Haters are not your problem. . . . Ignoring them is. Buy Jay's book here: http://amzn.to/1qyZ9Ib  Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more pub­licly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to “pick their spots” when choosing to answer criticisms. Bestselling author Jay Baer shows why that approach is a major mistake. Based on an exten­sive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very differ­ent motivations:   ·Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest—phone, e-mail, and com­pany websites. Offstage haters don’t care if any­one else finds out, as long as they get answers. ·Onstage haters. These people are often disap­pointed by a substandard interaction via tradi­tional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions—they want an audience to share their righteous indignation. Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific play­books and formulas as well as a fold-out poster of “the Hatrix,” which summarizes the best strate­gies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity. Whether you work for a mom-and-pop store or a global brand, you will have haters—and you can’t afford to ignore them. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes. Who is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share. SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off. SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations. SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with peop

Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share. SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off. SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations. SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation. All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories. About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!   Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

This bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost! We talk geofilters, messaging, video, brand marketing, storytelling and more! ~~~ follow me on snapchat - vincenzolandino on http://instagram.com/vincenzo.landinoon https://www.facebook.com/enzomicheleon https://twitter.com/VincenzoLandino About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.   Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   Enjoy the podcast? Give us a rating or a review on iTunes!

Collaborations are probably THE fastest way to grow your YouTube channel and get an entirely new influx of new subscribers. But they do require work and simply going up to another creator and asking for some cross-promotion will probably not get you the results you want. Amy is in the hotseat and together we all discuss how we do our best collaborations, how we connect with channels larger than us, and ideas for how you can do effective collaborations on your channel. SPONSOR: Sign up for FameBit to start landing brand deals for your channel! http://videocreators.com/famebit VIDEO ENTREPRENEUR PODCAST: Check out our Video Entrepreneur Podcasts here: https://videocreators.com/how-youtube-pros-collaborate-with-each-other-ve-ep-10/ Tim's collaboration course to, "Accelerate Channel Growth" https://videocreators.com/product/accelerate-channel-growth/ Tweet Tim and Amy your ideas for our next collaboration! - Tim Schmoyer: @timschmoyer - Amy Schmittauer: @schmittastic Follow this seasons' Video Entrepreneurs Tim Schmoyer Steve Ramsey Lindsay Weirich Evan Carmichael Amy Schmittauer Clintus McGintus Get notified when we go live each week Open the YouTube app on your mobile device. Search for "VideoCreatorsTV" and go directly to my channel. Tap the bell icon that's beneath the header image. Make sure you enable notifications from the YouTube Gaming app on your device. LISTEN TO VIDEO ENTREPRENEURS ON-THE-GO - iTunes: http://go.vcreators.co/vcTViTunes - Soundcloud: http://go.vcreators.co/vcTVSoundCloud - Stitcher: http://go.vcreators.co/vcTVStitcher

Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hands the reigns over to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share. SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off. SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations. SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation. All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories. About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!   Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about how Snapchat is killing the YouTube star! What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share. SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off. SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations. SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation. All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories. About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!   Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

  Facebook Canvas ads, when clicked, expand to full-screen size, giving users an immersive branded experience. They’re effectively mini-websites built within Facebook - with the advantage for Facebook being that people don’t have to leave their platform to view the content. Within a Canvas ad, users can “swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren’t”. HOW DO CREATE YOUR OWN CANVAS ADS? In Facebook’s official announcement, they note that: “The tool is available to advertisers in both Power Editor and the Publishing Tools tab on their Page.” To get access, you can fill in this form. Once the tool becomes available to you, you’ll be able to start building your Canvas through either your Page (under the Publishing Tools menu) or through Power Editor. Facebook has a detailed, step-by-step guide on how to create Canvas ads available in their Help section including details on how to add each Canvas element and build your Canvas experience.   About Vincenzo Landino:   Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more!   Voice Over provided by Amy Schmittauer (intro) and Rachel Creveling (outro)   Enjoy the podcast? Give us a rating or a review on iTunes!  

After a second faux pax by Nikon, Vincenzo started thinking about technology and if people are becoming brain dead.    Who uses their brain anymore?   Let's discuss.   Andiamo!   About Vincenzo Landino:   Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more!   Voice Over provided by Amy Schmittauer (intro) and Rachel Creveling (outro)   Enjoy the podcast? Give us a rating or a review on iTunes!  

Amy Schmittauer is a content and social media marketing “YouTuber”, coach and public speaker. Since March 2011, Amy writes, hosts and produces Savvy Sexy Social, a web show helping rising stars and personalities. Airing weekdays on YouTube, the show has impacted the marketing and branding strategies of businesses from almost every country in the World amassing more than 2.3 million views over 500+ episodes. Amy's strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego 2015 and with high marks at events such as Tropical Think Tank, Hubspot's Inbound and Social Media Examiner‘s Social Media Marketing World. Tweet us! @beautyvlogs Instagram: @beautyandthevlog Click here for show notes Check out our YouTube channel for more fun and interview highlights!  NEW! Get your FREE YouTuber Tools Guide! After hundreds of hours of interviews and months of research, I have come up with the BEST tools guide for any YouTuber. Click here.

Growing your list is crucial to scaling your business or brand. On this episode of Ask Me About Email Marketing, I interview Amy Schmittauer from SavvySexySocial.com to learn how she managed to grow her list of email subscribers by tapping into her 2.3 million views on YouTube. Amy shares her social and email marketing expertise, letting us know how to form lasting relationships through the inbox. In this episode, you'll learn: The importance of clarity, and the value of simply asking How to use specific YouTube tools to help drive traffic back to your site How contextual lead magnets can captivate a casual audience How to optimize content from your archive for list building A few emerging social media networks to keep an eye on Here are a few links referenced in the show: Amy Schmittauer Amy's YouTube Channel 4 Types of AutoResponder Series and the One You Should Absolutely Avoid - Pat Flynn LeadPages Anchor.fm Amy's Guide To Snapchat Have a question about email marketing? Ask us at aweber.com/podcast

Amy is the host of Savvy Sexy Social, a YouTube show helping rising stars embrace their amazing personality and share it with the world. An internationally acclaimed public speaker, Amy is known for her edutainment style originating from a YouTube portfolio accumulating more than 10 million views. Check her out at savvysexysocial.com.

Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about 2016 marketing trends! This weeks' update comes from one great article from Adage entitled "RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year". In this episode we will discuss: Real time versus planned content Hyperlocal content Digital video Millennials as a demographic What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share. SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off. SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations. SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation. All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories. About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! About Cody Stevenson: Cody Stevenson is a outdoor adventure enthusiast, Entrepreneur, and CEO of Fifty 2 Creative.  He has built successful companies, consulted on world record projects, and served as a United States Marine. Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

The Cerrone Show is a top ranked business podcast specifically for entrepreneurs and anyone looking to make a change in their life. The Chris Cerrone Show is an audio podcast hosted by Chris Cerrone and Laci Urcioli. Wanting to bring some new names to the podcasting world they have interviewed some fantastic entrepreneurs, solopreneurs and awesome people. Guests that are the movers and shakers in their industry like Chris Brogan, Cynthia Sanchez, Amy Schmittauer, Greg Hickman, Sue B Zimmerman, Rosie Tran, Bryan Lanning, and Renae Christine just to name a few all talking about internet marketing, small business, comedy, sports, fitness, mobile, coaching, seo, blogging, social media and even Youtube! Through a very conversational style interview with a focus about entrepreneurship they not only learn about each guest personally but also some great tips, tricks, and how to steps that people can use immediately in their own journey.

Ep 130 Amy Schmittauer of SavvySexySocial.com joins Nathan. Amy Schmittauer is Founder of SavvySexySocial.com, a video blog empowering brands to embrace their amazing personality and share it with the world. Leading the charge in video blogging for business, Amy has grown a community of advocates who’ve helped the brand amass more than 2 million views in turn growing her social business coaching and speaking career. YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it! Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive 3 Key Points: Say NO more!!! Advice Doesn’t Matter if you don’t take action. Unless you’re a content guru, membership sites are HARD. Episode Notes:  01:03 – Nathan’s introduction to today’s show  01:30 – Amy Schmittauer joins the show 02:15 – YouTube is still the big dog on the block 02:34 – How Amy makes money 03:50 – Why she walked away from her consulting business 04:52 – Membership launched in May of 2015 and it costs $59/Month  05:12 – www.SocialAuthorityMembership.com 06:00 – October 2015, the membership site brought in $5K 06:45 – How Amy drives new clients 07:32 – The annual premium price is the “best-deal” for Amy’s clients 09:00 – Why set up a membership sites which require SO much work month-to-month 10:20 – Don’t join Amy’s group if you’re not going to do shit  10:40 – Keeping people in the group is more difficult than acquisition   11:00 – Members stay in her group for 3 months on average  12:12 – Getting paid for speakership–$5K per opportunity 14:05 – Say NO more 15:57 – Famous Five Resources Mentioned: Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects Social Authority – Amy Schmittauer’s membership site  Savvy, Sexy, Social – Amy Schmittauer’s original video blog business Aaron Levie – CEO of Box Never Eat Alone – Amy’s favorite book ToDoist – Amy’s favorite Tool Famous 5 Favorite Book?— Never Eat Alone What CEO do you follow?— Aaron Levie  What is your favorite online tool?— ToDoist  Do you get 8 hours of sleep?—Yes If you could let your 20 year old self know one thing, what would it be?— The Marine was not a good guy, and there are a LOT of amazing things to look forward too   Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop The Top is FOR YOU if you are: A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4) STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7) An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1) The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14). Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.   Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Amy is the host of Savvy Sexy Social, a YouTube show helping rising stars embrace their amazing personality and share it with the world. An internationally acclaimed public speaker, Amy is known for her edutainment style originating from a YouTube portfolio accumulating more than 10 million views. Check her out at savvysexysocial.com.

“It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many brands are apprehensive about this very public, immediate form of content. How will we tell our story? How will we engage with our audience? This week video expert Amy Schmittauer joined us with the answers to all of these questions.  About Amy Schmittauer Amy Schmittauer is the Founder & Face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world. Amy writes, hosts and produces the show, which airs weekly and has an archive of more than 500 episodes. Impacting businesses in almost every country in the World, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views. Amy’s strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently previous On Brand guest Denise Lee Yohn, author of What Great Brands Do and the all-new Extraordinary Experiences, gave us a shout on Twitter about our recent episode featuring a guest she introduced use to — Mark Di Somma. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Stepping into the spotlight today is Social and Podcast Diva, Amy Schmittauer. Amy is the founder, face and voice of Savvy Sexy Social, as seen all over YouTube where she has an amazing following. Amy is a professional vlogger, speaker and all-round social media expert. She is President of the video content and social media marketing agency Vlog Boss Studios in Ohio, and host of the Social Authority Podcast. As well as talking about her podcasting journey and experience, Amy is full of great tips and insights on how to use social media as social marketing for your podcast. Get ready to be inspired to up your social media game. ‘Marketing is not a department. It's a lifestyle.’  In episode 12 of Podcast Divas you find out: What Savvy Sexy Social means What prompted Amy to begin the Social Authority Podcast How podcast feedback compares to video feedback Is Amy really a control freak How Amy started her podcast When it’s the right time to outsource What Amy has to say about being an introvert How the Social Authority Podcast has changed over 70+ episodes Why seasons are a great excuse How Amy nearly gave up her podcast and then refocused The beauty of blab for podcasting Why Pat Flynn had to record Amy’s interview of him for her show How Amy monetizes the Social Authority Podcast How to infuse your podcast with personality from behind the scenes Why you need to market your podcast Why you should choose one social media platform to start Should we use social media automation tools Why Amy’s turned off her Twitter scheduler for a few days What to be careful of when outsourcing social media If scale is always a good thing The difference between promoting your podcast and showing behind the scenes What should podcasters be showing on social media There’s nothing wrong with showing the unsexy parts The difficulties of long form content on YouTube ‘Marketing is really critical but it doesn’t have to mean you have to be all things to all people.’ Amy’s suggested podcast episode Episode 76 ‘From 100 to 1000 email subscribers with personal trainer Melanie Ash’ ‘Who is your target and where do they hang out?’  A Podcast Diva recommendation from Amy Jamie Tardy ‘Eventual Millionaire’ ‘People think they have to be on every single platform and that’s what holds them back’ Where to find Amy  SavvySexySocial.com ‘If there is fear, you should lean into it’. Thank you Thanks to Amy for being a fab guest and to you for sharing your time with us.  If you enjoyed the show please share it and let us know.  It would be fantastic if you could leave a rating and review of Podcast Divas on iTunes as it’s great to read the comments and helps increase the visibility of the show.

Steelers, CES, Drones and more! Every year, in Las Vegas, the Consumer Electronics Show brings out the latest startups and technology to a global stage. I couldn't make it this year, however, thanks to Snapchat and livestreaming video, along with friends Brian Fanzo, Sunny Lenarduzzi, Amy Schmittauer, Robert Scoble and Joel Comm, I felt like I had a front row seat.  Here is some of the coolest tech that showed up this year. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.   Enjoy the podcast? Give us a rating or a review on iTunes!

Pivoting is something that we hear a lot about in business, especially in the startup space. Facebook began life as Facemash, Instagram grew out of Burbn and YouTube started out as a video dating site. All of these famous names started out moving in one direction and changed course for a variety of reasons. It’s… The post https://www.excellence-expected.com/episode127/ (How Amy Schmittauer Successfully Pivoted SavvySexySocial and What You Can Learn) appeared first on https://www.excellence-expected.com (Excellence Expected, by Mark Asquith).

Today, I have something very, very different. As you know, I usually don’t do interviews, but when I find something that’s this true gem that I feel that people can really truly benefit from, I think this is something really special that people need to hear. Particularly in this case, because most people looking to either augment, increase, or change their career want to know how they can enter. Amy Schmittauer discusses how to develop your authority in the world of social media. A person I have today, Amy Schmittauer, is the curator and developer of Savvy Sexy Social, which is video blogging, also Social Authority. Social Authority gets beyond the blogging, beyond the video, into the rest of the social media world, and how that fits in. Amy, welcome. Amy: Hello, Thomas. How are you? Thomas: I’m doing great. Thanks a lot. Amy: Of course. Thomas: Thank you for sharing your info with us today. Amy: I am so thrilled to be an exception for your show; it just means so much to me. Thomas: I’m glad you’re able to contribute, because I’m sure they can benefit. Give us a little bit of a background. Let’s say somebody all of a sudden hits 48 years of age, they’re taking a look, and they’re saying: “Gee, I don’t know whether I’m going to be around in this job or this career. What might I do to start getting out into another business or career?” How might they use social media? Amy: First and foremost, it’s like the step before social, digital, and the internet. When you’re already going through this mindset shift and you’re not quite sure how to approach it, there’s a lot of barriers in your mind already. The first thing I would recommend is just really think about what you know very, very well, and what your time so far has offered you to become really, really, really smart on. What I find is a lot of people that even want help from me, they could have a very, very clear path or a goal set, but then a lot of other times, there are people that just come and say: “Oh, I hear this social media thing is hot. Can I start a business there? How am I going to monetize my blog?” These sort of questions are frustrating for me, because I would rather hear: What do you have to offer the world that you do better than anyone else? Because that is going to be very important. The product has to be awesome. Then let’s talk about how we’re going to show off your amazing personality so that people will even care about that awesome product. I think first and foremost, you have to understand what value you bring to the world. You need to think about that first, because before you go and get distracted by all of this ADD society of social media, like YouTube, Instagram, Facebook, and Twitter – you really need to be very clear about that value proposition, and: Who’s even going to care about it? Who is that perfect follower, end user, customer, potential advocate for you? These are the really important questions before you can start tweeting. Thomas: That’s interesting. One of the things I find there, and for a lot of people, I’m always hearing: “Passion. Follow your passion. Go in this…” That, well as you may remember, I have an episode, “Passion Sucks …. the Life Out of You.” You have to pick something that really is, as you just said, marketable, something that people really want. It can be there. In many cases, it can be a hobby or something you do. Amy: Sure. Thomas: At the same time, what you’re saying, you have to really have value. While you have it as a hobby, you then also have to make sure that you master it or become an expert at it. Amy: Absolutely, because I think a hobby that is just to please you is one thing, and I know that that could be totally satisfactory, but I think when you go to a place like social media, which is essentially these built-in cocktail parties where you’re going and you’re meeting people who are already talking, already having conversations,

Amy Schmittauer is a professional vlogger on YouTube and the host of The Social Authority Podcast. Amy talks on the main reason for creating her podcast, why she loves the video format just as much as the audio, and whether or not she’ll continue creating podcast episodes after February of next year. Show Highlights 04:20 – Amy and I discuss The Podcast Movement. 06:35 – Amy talks about YouTube. 12:10 – Did Amy have imposture syndrome when she started the podcast? 14:45 – Amy loves editing. 18:10 – Amy talks about her siblings. 24:35 – You think you’re multitasking when listening to a podcast, but you’re actually not. 31:00 – It’s so easy to get quality content for free or at low-cost. 34:00 – What is it like living in the public eye? 39:20 – Amy talks about the things she learned while working at a law firm. 44:15 – It is very important to have confidence in yourself. 47:55 – Amy talks about her awesome relationship with Sue B. Zimmerman. 52:15 – You attract like-minded people into your life. 55:00 – Amy talks about her show, The Social Authority Podcast. 57:25 – Amy hates Skype and has been using Blab instead. 01:00:20 – What is Amy’s morning routine? 01:01:25 – Amy has recently changed her mind with her membership program.   FULL SHOW NOTES: http://www.podcastjunkies.com/67  ★ Support this podcast on Patreon ★

  In today's Episode of the Online Learning Podcast, I am delighted to welcome four guests whom I had the pleasure of meeting at New Media Europe 2015.  First I have a great chat with Mike and Izabela Russell, the founders of NMEU 2015, then Amy Schmittauer from SavvySexySocial.com shares some great advice on video making and finally Chris Ducker tells us all about Periscope and Youpreneur.com In this Week's Episode: Mike and Izabela Russell, Amy Schmittauer and Chris Ducker In this Episode we discuss: Mike and Izabella Russell The "Be Yourself" theme which emerged at the conference Why you should consider coming to the conference next year Why the New Media Community is growing so fast How to attend next years conference  You can find out more about New Media Europe by visiting http://newmediaeurope.com/2015/ If you want to get audio recordings of all the presentations, you can click on this link to get your virtual ticket Amy Schmittauer The advantages for marketers of creating online video Why you need to jump right into your content Why retaining your audience is the most important metric on Youtube What is the optimum length for a marketing video on Youtube Why you need a professional thumbnail Video techniques and why Amy likes Jump Cutting Amy Schmittauer is Founder and Face of SavvySexySocial.com, a resource helping brands develop and execute a social media marketing strategy to grow awareness and increase sales by showing off their amazing personality online. Leading the charge in video blogging for business, Amy has grown a following for the site that has amassed more than 1 million videos views and become a vital referral source to her video content marketing consultancy and professional speaking career. An experienced creative, she has helped a number of industries learn how to embrace video content marketing to grow brand awareness including business events, marketing agencies, video production studios, magazine publications, real estate professionals, authors, speakers and many more. She is a proud beagle mom, coffee addict and shares most of her life via video and on Twitter. A true social media frenzy. (Thanks to NMEU2015 for this profile..) Chris Ducker Periscope and why Chris is all in! The new Youpreneur community which Chris has just launched! Chris Ducker is a serial entrepreneur, speaker and author of the bestselling book, “Virtual Freedom”. Originally from the UK, Chris has lived in the Philippines for 14-years, where he has founded several businesses, including an outsourced call center facility, a virtual assistant recruitment hub and a co-working space. He is also a popular business blogger and podcaster at ChrisDucker.com. (Thanks to NMEU2015 for this profile..) Check out Periscope TV here - https://www.periscope.tv Join Youpreneur.com To find out more about Youpreneur and how you can become a member of the community, just click on this Link New Media Europe 2015 Virtual Ticket Follow this Link to find out all about how you can get your Virtual Tickets to New Media Europe 2015 Other Places Mentioned in this Podcast Discover New Media Creative and all their amazing Audio Talents at http://www.musicradiocreative.com Subscribe to the New Media Europe Show Podcast on iTunes - https://itunes.apple.com/gb/podcast/new-media-europe-show/id998535275 One to One Coaching with John Colley Are you ready to really take your Online Course into the stratosphere?  Then complete this survey and we can schedule a 30 minute call to see whether we are a great fit to work together.  This is what one of my students thinks about my coaching! Join the Online Learning Club - my Facebook Group for Online Learners This is my Facebook Group for the Online Learning Community and you are most welcome to join us.  Just click on this link to go to the Page and ask to join the Group. [spp-reviews]  Full Disclosure: these are affiliate links. If you click on this link, you will not pay any more (you still get the full discount) but I will earn a Commission. If you do buy a course, please email me at john[at]jbdcolley[dot]com and tell me about it. I would love to thank you personnally for supporting The Online Learning Podcast! Don't forget you can still access the Course and the discount without going through the Affiliate Scheme by simply searching for the Course on Udemy and using the Coupon Code at Checkout in the normal way. If you do this, Udemy will receive their normal commission and the Course Creator will get the whole of the balance. It is entirely up to you.

In today's Q&A, we are helping Kathy figure out how she can create awesome videos for her online business with affordable video equipment (or what she already has). Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today's expert is Amy from SavvySexySocial.com Amy on Youtube Amy's Podcast iRig Mic Rhode Lapel Mic Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Expert edition of the Q&A with S&J and today we are bringing back one of our favorite guests to talk about video and how it can improve your brand. It is Amy Schmittauer; Amy, welcome back to the Q&A with S&J. AMY: Shane and Jocelyn are my favorite people in the world, thanks for having me. SHANE: Love it. JOCELYN: Yeah, we are like super pumped when we talked to Amy a little bit ago that she is in the Eastern Time zone. There are very few people in the Eastern Time Zone. SHANE: This is the only podcast we get to record in the Eastern Time zone is when we get to talk to Amy. AMY: It's so funny because most people don't even believe me when I say I'm in the Eastern Time zone – SHANE: I know. AMY: – they're like, “You're in Ohio, so what does that mean?” SHANE: “Do you even have internet?” AMY: “Is that central time?” I'm like, “Yeah, exactly. I'm on Eastern Time, it's all good.” SHANE: I always say, we have to like plus or minus four from everything we do because of all the people in California. AMY: Oh no. JOCELYN: East Coast represent – SHANE: East Coast is in the house today. JOCELYN: Let's jump into today's question. It's from Cathy, a Flip Your Life member, and she says, “I cannot afford expensive equipment to make videos; what should I do?” SHANE: If we get any video questions, it's this one because you know, when people start out affordability on everything, you got to get hosting and domains and blah-blah-blah and you got to spend some money to get started. But then we're like “Okay, how are you going to use video?” And they're like, “I can't afford a camera.” That's impossible. So what do you say to people when they come to you and they are like “I don't have anything to record with; what do I do?” AMY: Well, it's a bunch of crap, is what it is because you do have something to record with – Cathy, no disrespect. So, most of us have a smartphone and there's no reason to think that if you are going to get serious about video content that you can't use what you already have. I mean, it's actually sort of mind-blowing when you think about the abilities of the cameras that are built into smartphones. This is why the flip camera got discontinued and there are so many other hand-held video cameras nobody is buying because you just have it in something you carry around anyway. So, other than maybe a memory issue, there's no reason for you to say like “I can't use my phone” and there's so many accessories out there to enhance even that product alone if you are worried about internal audio being an issue ‘cause you like to do stuff outside a lot. There's a way of getting a microphone that can just plug into your phone and then you automatically have an upgrade there. So, often times when people are trying to sort of drag their feet on video, they are always talking about equipment and it's just very hard to wrap your mind on what are all the things we need: lighting, sound, quality everything; but if you just start with what you have at that point in time, you are going to prove to yourself that you need better...

In today’s Q&A, we are helping Kathy figure out how she can create awesome videos for her online business with affordable video equipment (or what she already has). Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today’s expert is Amy from SavvySexySocial.com Amy on Youtube Amy’s Podcast iRig Mic Rhode Lapel Mic Do you have a question about online business that you would like to have answered on a future episode of the Q&A with S&J Flipped Lifestyle podcast? If you do, it’s super-easy to submit your question. All you have to do is text the letters ‘QASJ’ to the number 38470 and we will send you a text message back with a link to our website, where you can submit your question. That’s ‘QASJ’ to the number 38470. Send us your text, and we will shoot you a link back where you can ask your question, and maybe you can be featured on a future episode. If you are outside the United States or near a computer, you can also submit your question over on our website, at flippedlifestyle.com/qasj.

In today's Q&A, we are helping Brad figure out how long he should make his Youtube videos for maximum impact and effectiveness for his audience. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Just get to the point! @schmittastic"] Resources Mentioned in this Episode Today's expert is Amy from SavvySexySocial.com Amy on Youtube Amy's Podcast Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Expert Q&A with S&J. This is where members of our Flip Your Life community get to submit questions about their online business and we go find answers from the best experts online. Jocelyn and I are always upfront and say we do not have all the answers but, we do know where to go find them. Today's question is about video and there is nobody else on the planet that I would rather ask a video question to than our guest today; it is Amy Schmittauer. Amy, welcome to the show. AMY: Well hello, what a kind, kind thing to say Shane. SHANE: We have a lot of love for Amy Schmittauer; I'm just saying. AMY: What a stroke for the ego SHANE: That's right, exactly. Bring the value now, bring the value to us. JOCELYN: And some people, you know, we give them the questions ahead of time but not Amy. SHANE: Not Amy – JOCELYN: She's such a pro – SHANE: She's so good, we said, you know what, we're just gonna drop the bomb on her. AMY: And if people send me questions in advance, I'm like, oh, I feel like I'm studying for a test. SHANE: I know. AMY: I can't do it. Just on the fly, I'll have the answers. SHANE: That's right, organic. Everything is organic right here. AMY: Totally. SHANE: Really we just have no time to prep but that's beside the point. All right Jocelyn, let's go with today's question. JOCELYN: All right, today's question is from Brad, one of our Flip Your Life members, and Brad says, “How long should my videos be? All the videos I watch on YouTube seem to be long, but a lot of experts say you should keep it short. Which one is it and what works best?” SHANE: This is very confusing because – it is true, when I read this question, I was like you know, that's true; seems like I'm always trying to learn something that's like 20-minute videos. But then I always hear, “Three to five minutes, get it out there and get it quick” kinda deal. So what do you think about that? AMY: Well it's funny – Brad, really, really good question because that's absolutely right. We are constantly kind of fielding the search results to find the video that's going to be best for us in that moment and no one is saying, “Man, I really hope I find a solid 25-minute video on this.” SHANE: That's right. AMY: No one is doing that. Now, it depends on the situation, it depends on the content; I mean, if it's an intense tutorial, then maybe you do need every minute of that. But I tend to tell people, you know, if you're creating informational content on YouTube, you really want to be between two and five minutes. If you think about the fact that you can inject so much copy into your headline, your description, your tags and you can rank really well for something; but if you end up on the results page with a video that's seven minutes and yours is twenty, and you're supposed to be accomplishing the same thing in that amount of time, you're just not gonna be the option that people choose. So it's really sort of a human SEO factor that I like to talk about is you can tell YouTube how to rank you, but according to the human that sees you when sea...

In today’s Q&A, we are helping Brad figure out how long he should make his Youtube videos for maximum impact and effectiveness for his audience. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today’s expert is Amy from SavvySexySocial.com Amy on Youtube Amy’s Podcast Do you have a question about online business that you would like to have answered on a future episode of the Q&A with S&J Flipped Lifestyle podcast? If you do, it’s super-easy to submit your question. All you have to do is text the letters ‘QASJ’ to the number 38470 and we will send you a text message back with a link to our website, where you can submit your question. That’s ‘QASJ’ to the number 38470. Send us your text, and we will shoot you a link back where you can ask your question, and maybe you can be featured on a future episode. If you are outside the United States or near a computer, you can also submit your question over on our website, at flippedlifestyle.com/qasj.

Yes, I used the term "sexy" when talking about blogging, and in this case video blogging! Blogging and video blogging may not seem sexy, but Amy Schmittauer makes it so! Amy is my guest on this episode of the Halftime Mike podcast.  She's the founder and personality behind Savvy Sexy Social and leader of Vlog Boss Studios. We dive in and get gold from Amy on video blogging. Want to learn how video blogging can help your business and how to do it?  Listen in to this episode of the Halftime Mike Podcast!   Mike Gingerich MikeGingerich.com/video-blogging-thats-savvy-sexy-and-social     --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Amy Schmittauer of Savvy Sexy Social talks about how to launch a vlog that rocks and run a YouTube channel that provides value and gets subscribers.

Video has been a popular topic as of late. With the rise of streaming video, it seems like you can't avoid the topic. Amy Schmittauer knows video and runs Savvy Sexy Social with the goal of empowering brands to embrace their personality and share it with the world!   Her insights on branding, marketing and social media caught my attention following an episode of #MCEOTalk.  Get to know Amy as we discuss the challenges of running an event, creating a great video and memes!  Connect with Amy Twitter (Personal): @schmittastic Twitter (YouTube Channel): @savvysexysocial YouTube: SavvySexySocial  As always, share YOUR thoughts on the latest episode using #WhyISocial.  Of course, you're also invited to subscribe on iTunes or Stitcher Radio if you'd like to get updates when the latest episode is live. You can also follow the podcast on Twitter at @WhyISocial. Thank you to BenjoBeats (@BenjoBeats) and Jeff Januszek (@JeffJanuszek) for their contributions (music and voiceover) to the podcast.

Amy Schmittauer of Savvy Sexy Social talks about how to launch a vlog that rocks and run a YouTube channel that provides value and gets subscribers.

Digital marketing is key in this day and age. But how do you translate what you and your brand really are into what your audience will find interesting and compelling? Online ideo may offer a solution. Once you learn executable steps to discover your brand’s personality and market it across platforms in a way that works with the current trends of bringing stories and personality across, the possibilities are far reaching.  Learning how to attract customers with effective content marketing versus just an obvious sales pitch can make all the difference.  Amy Schmittauer is the founder of Savvy Sexy Social, and has been helping brands find and show off their personalities online in order to grow awareness and increase sales as part of their social media marketing strategies.   http://www.themarketingagents.com/94

Does it matter  where you host your media if it's an actual media host? What is Amy Schmittaur behind the camera? What kind of downloads can I expect from my first pdocast episode? If my show is really bad, what can I expect? All of these questions are answered in today's School of Podcasting's Morning Announcements episode 453. Dave's Thoughts on Spreaker Colin from Canada asks, "What are your thoughts on Spreaker? Is it too crowded, what do you think of their sound quality?" I've spoken about podcast media hosts in the past, and a few years ago I was not a huge fan of Spreaker. I was contacted by the head of Spreaker, we got on Skype and since then they have continued to add more and more features to their platform. They use to rename your file, tweak your ID3 tags, and there was no way to redirect your feed. Those objections have been solved. Do I have any objections to Spreaker now? Only one (and it's a small one). Both Libsyn.com and Blubrry.com have the ability to have an unlimited back catalog. Spreaker allows you to have a HUGE back catalog, but in the end, there IS a limit (510 hours - thats a lot of episodes - for $20 a month). Your Host Won't Get Your More Listeners So many people thought that having their podcast on SoundCloud would bring them more audience (in my circles it brought in an additional 3%). While Spreaker does have a thriving community, in the end don't look to your media host to bring you an audience - you need to do that on your own. What Kind of Numbers Does a New Podcast Get? Last week I released an experiment of mind call Podcasting For Free. Episode 4 got 33 downloads in a week. Another experiment I did was trying to make the absolutely worst podcast. I think I succeeded as the first episode released in 2013 still only has 8 downloads. Downloads will always be based on your topic, genre, and background. We have tools to help you shape your content at the School of Podcasting. Amy Schmittauer Jumps Into the Podcasting Pool (With No Makeup) Amy Schmittaur is the force behind Savvy Social Sexy. I found Amy on YouTube and I love her sarcasm, and her content. For me, that's an unbeatable combination. In today's interview we discover: 1. Amy is actually shy when the camera is turned off 2. People give you 8 seconds on YouTube to make your first impression 3. In the end, you have to do the work. You have to at least try. 4. Amy is out on her Sexy Savvy Social LIVE tour (see info). 5. The things Amy can do in a podcast that she can't do in a YouTube video. Here is Amy explaining the name of her brand. It makes me laugh every time I watch it (#imjustsayin') https://youtu.be/_oDGxqzO2z8 School of Podcasting Members and Affiliates If you are a members of the School of Podcasting and School of Podcasting Affiliates we have MOVED platforms (I am now using Value Addon for my membership site). If you have not received your new login information, please visit the Help Desk, and let me know. If you are an affiliate, you need to sign up to continue to be an affiliate (it's free, and easy), and your old affiliate links won't work after the end of the month. Mentioned on the Show Serial dowload numbers Ready to Start Podcasting?

Do you post videos? Want to make them better? In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast.  Show notes: https://www.socialmediaexaminer.com/136

Amy Schmittauer is Founder and Face of SavvySexySocial.com, a resource helping brands develop and execute a social media marketing strategy to grow awareness and increase sales by showing off their amazing personality online. Leading the charge in video blogging for business, Amy has grown a following for the site that has amassed more than 1 million video views and become a vital referral source to her video content marketing consultancy and professional speaking career. She is a proud beagle mom, coffee addict and shares most of her life via video and on Twitter. A true social media frenzy.

http://Relaunchshow.com/174 By her own admission, she had the perfect job, for the plan she had at the time. She  went from a secretarial position, at a prestigious law firm in Ohio, to a key team player for political events and fundraising campaigns. And, while her career was going  well, she realized that is was a fast-track to the "safe route", but not where she wanted to be. While leaving her firm was difficult, she knew it was time. "I knew I needed to go out on my own, because it just felt right. I was either going to sink or float and I needed to know which one ASAP, so I could move on to plan B, if needed. But, I haven’t needed it yet." On the show, video marketing expert and founder of Vlog Boss Studios and Savvy - Sexy - Social, Amy Schmittauer talks about getting past safety and transitioning from full- time salary to entrepreneur.

#012 - She started making personal videos and uploading them on YouTube 5 years ago just for her family, but she quickly fell in love it. Amy Schmittauer has consistently been video blogging (or vlogging) for half a decade. In that time she's piled up 1.5 million views on YouTube and learned a ton about how video can work for your business. In this episode I chat with Amy about how she is able to produce three or more videos every week, which YouTubers she looks up to, what gear she recommends for the vlogging style of videos, and what keeps her from hitting record.Items mentioned in this episode:schmittastic - YouTubeSavvy Sexy Social - YouTubeHVlog Boss StudiosPhilip DeFranco - YouTubeiJustine - YouTubeTurning Pro by Steven PressfieldTop 5 Beginner Tips for Vlogging with a DSLR CameraPewDiePie - YouTubeJennaMarbles - YouTubeNovember 21, 2014

This week I talk to Amy Schmittauer about social media presence. Amy is a social media marketing expert based in Columbus, OH, but her reach is global. She has a veyr active and engaging Youtube presence and has a lot to say not just about marketing but also about social media in education. You can find links to all of her social media profiles and any other info you need at her website: Savvy Sexy Social Links mentioned: Here's Amy's Intro to Vlogging: https://www.youtube.com/watch?v=nE- uMsfoBo0&list=PL1bfG3XJ1awa9IpdZcKAUwN5eT99O9ADJ I said I'd put one of my vlogs from Vlog Every Day in August up, so here's (maybe) the least embarrasing of them: https://www.youtube.com/watch?v=k0puM1jPVDI ---- Subcsribe to the WET Podcast in iTunes | Main page for The WET Podcast Permalink for this episode You can follow me at @emarsh. Music: “Double the Daily Dose” by Revolution Void (http://www.revolutionvoid.com)

Maria Ross and Amy Schmittauer returns to share about how individuals and businesses can utilize social media to build their online reputation. Maria is the founder of Red Slice, a company that helps small companies create irresistable stories and attract the right clients for their businesses. Maria is the author of Branding Basics For Small Business and Rebooting My Brain and has been featured on media outlets like ABC News, MSNBC and NPR. Amy is the founder of Vlog Boss Studios, a digital marketing agency that specializes in video content creation and Savvy Sexy Social, a marketing lifestyle vlog for brands to understand their target audience. Recently, Ms. Schmittauer launched her very own podcast, The Marketing Lifestyle Show, which has been featured on iTunes' "New And Noteworthy" section. Amy's guests have included Guy Kawasaki and Big Brother Winner, Dan Gheesling.    Mari Ross Website: www.red-slice.com Twitter: @redslice   Amy Schmittauer Website: www.savvysexysocial.com Twitter: @savvysexysocial    

Episode 44 of the Empowered Podcast features marketing expert, social media star, and business woman, Amy Schmittauer. I was eager to talk to Amy and learn how she's able to put so much of her personality into her business. I've always enjoyed her YouTube videos on marketing and social media. Amy's such a cool person […] Click here EP44: How to Market Yourself with Amy Schmittauer (@schmittastic) to visit Ellory Wells and leave a comment.

After going to school for Political Science Amy Schmittauer thought she wanted to go into campaign fundraising. Amy worked for some the best fundraisers in the state of Ohio, but after many more successful events in her life, Amy discovered her real passion in new media. Her career in social media began with freelance community management for small businesses and individuals who needed help getting their start with an online presence. These practices quickly grew into strategy consulting opportunities that included teaching owners and employees how to properly execute a marketing strategy through social media by engaging an audience instead of pushing sales. Takeaways: “Be passionate about what you're doing.” - Tweet This “Engage an audience instead of pushing sales!” - Tweet This “Give advice in a way that will stand out in business” - Tweet This “Live the marketing lifestyle without the usual talking head feel.” - Tweet This “Show that you want to play a role in the growth of your business!” - Tweet This “Think small-scale video production: professional, but more personal!” - Tweet This “Some characteristics are necessary to have an opportunity in business.” - Tweet This   Full Post: http://goo.gl/JKUMLF Catalyst Community: http://www.catalystmlm.com More Interviews: http://catalystmlm.com/category/interviews Connect on Facebook: http://www.facebook.com/catalystmlm Connect on Twitter: http://www.twitter.com/catalystmlm Connect on Instagram: http://instagram.com/catalystmlm Connect on Pinterest: http://www.pinterest.com/catalystmlm

Amy Schmittaeur joins the podcast to discuss bringing meaning to your life, the hustle required to make it on your own, and how to live a life of meaning!

Amy Schmittauer is the President of Vlog Boss Studios, a digital marketing agency specializing in video content  marketing. Amy is also the Founder and Face of a successful marketing lifestyle blog, Savvy Sexy Social where she posts three videos weekly to help small businesses implement strategies online to build brand awareness.   In her experience running operations at Vlog Boss Studios, clientele have included small business events, event planners, marketing agencies, video production studios, magazine publications, authors, travel professionals, restaurants, real estate professionals, technology resources, bloggers, and other content creators.  In addition to strategy consulting, Amy is a video content creator working with brands to develop interesting informational vlogs (or “video blogs”) to share with their audience.