Distribution First

♻️ Sign up to get my content distribution playbook here: https://course.justinsimon.co/Most creators are stuck chasing viral growth and burning out in the process. In this episode, Chris Jordan shares why the typical playbook is broken and how smart creators are building sustainable, successful brands without the overwhelm. Chris has worked behind the scenes with top creators like Lewis Howes, Damon John, and Dr. Benjamin Hardy and he shares why most content strategies lead to burnout and what smart creators do instead to grow sustainably without chasing viral trends.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Sign up to get my content distribution playbook here: https://course.justinsimon.co/Think YouTube is just for creators? Think again. In this episode, we're breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond.I'm joined by Erik Jacobson, and we cover exactly why YouTube isn't just another place to upload videos. Iit's a full-blown distribution engine that can drive visibility, engagement, and real business results.In this episode, we cover:Why most B2B companies are doing YouTube completely wrongThe difference between dumping content and using a real YouTube strategyHow YouTube's algorithm helps you reach net new audiences (unlike podcasts or blogs)What B2B marketers need to learn from creatorsWhy thumbnails and titles matter more than your production quality*** WHEN YOU'RE READY♻️ Distribution First Newsletter

If you're still spending big on high-production videos, it's time to rethink your video content strategy. In this episode, Justin and John Azoni break down why low-effort, high-impact video is outperforming expensive corporate productions and how B2B marketers can use this shift to their advantage. WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode, I sit down with Shannon Howard, Director of Customer & Content Marketing at Intellum, to break down exactly how to use webinars as a powerful lead generation and sales tool. We cover the step-by-step strategy for planning, promoting, and repurposing webinars to maximize your reach and get real ROI from every session. Whether you're struggling with attendance, engagement, or follow-up, this episode will show you how to make webinars a key part of your content marketing playbook in 2025.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode of Distribution First, I'm sharing the unexpected way I stumbled into my content POV—and why it changed everything. For years, I was stuck in the cycle of creating more content, chasing trends, and hoping something would stick. But nothing felt right.Then, almost by accident, I noticed a pattern in the content that got the best reactions. That's when everything clicked. In this episode, I break down:How experimenting with everything led me to my nicheThe moment I realized passion alone wasn't enoughWhy most creators struggle to find their voice (and how to fix it)How my content became 10x easier to create once I nailed my POVIf you feel like your content isn't resonating (or you're tired of throwing ideas at the wall) this episode is for you.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Have you ever asked yourself if organic distribution is enough to propel your content to the right audience, or is paid media the secret ingredient? I sat down with James Carbary, founder of Sweet Fish.James has spent years perfecting the art of video podcasting for B2B clients and navigating the complex world of organic and paid content distribution. By the end of our conversation, you'll have a clear understanding of how to smartly leverage both organic distribution and paid media to ensure your content reaches exactly who it needs to.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Get the secret to turning blog posts into viral video content.If you're stuck constantly creating new content with little to show for it, you're missing out on the power of the content flywheel strategy.Learn how Travis Tyler used SEO data and scroll-stopping creativity to drive tens of thousands of views without starting from scratch.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Ever wondered why email marketing is still such a big deal in 2025?Well, today we've got Casey Hill with us. He's the Senior Growth Manager at ActiveCampaign, a company that's been at the forefront of email marketing innovation. Casey's got over a decade of experience and has successfully grown multiple newsletters to over 10,000 subscribers.Stick around because by the end of this episode, you're going to walk away with strategies to grow your email list, engage your audience better, and boost your revenue through smart email marketing.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Is blogging still the way to go in content marketing, or is it time for a new strategy? I got a chance to chat with Ross Simmonds, a guy who built his career on blogging but also knows the content game has evolved. Ross runs Foundation, a content marketing agency that helps brands grow through smart content creation and distribution.By the end of this chat, you'll get why just blogging isn't cutting it anymore and how you can find and use the right channels to really connect with your audience. Get ready to shake up your content strategy and learn all about making your content worth sharing.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode of Distribution First, Justin talks with Rachel Downey, founder and CEO of Share Your Genius, about how small businesses and marketing teams can effectively leverage podcasts in 2025. Rachel works with top companies to create impactful podcast strategies and shares her insights on building a show that drives results—without needing massive downloads or a weekly cadence. The tips and strategies she outlines in this episode can help you maximize your podcast's potential, even with limited resources. If you're ready to stop chasing metrics and start creating intentional, sustainable content, learn how to approach podcasting like Rachel does.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode, Justin chats with Barb Davids on the Small Business Sweet Spot podcast.They cover:The myth of “just putting content out there”Why relying on SEO alone isn't enough to get your content seenUnderstanding the 80/20 rule for content performanceThe importance of repeating and repurposing your key messagesOverview of the Distribution First Framework⚡️Get the FREE Distribution First Crash Coursehttps://bit.ly/distroplaybook *** WHEN YOU'RE READY♻️ Distribution First Newsletter

Creating engaging content isn't all there is. Transforming it into a consistent, key messaging powerhouse is what truly elevates brands and drives significant engagement.In this episode, Justin sits down with Erica Schneider to chat about the common traps of content creation like the urge to imitate perceived successful strategies (hello, SEO rabbit holes!), and the importance of establishing a strong, authentic POV that resonates with your audience over time. They also share tools and mindsets that help maintain focus and prevent the overwhelming pull of constant comparison on social media. *** WHEN YOU'RE READY♻️ Distribution First Newsletter

Learn how to unlock the potential of AI in content marketing with insights from Ross Simmonds on this episode of Distribution First. Discover how AI tools can transform your entire content creation and distribution process.Integrating GPT with Google Sheets for meta descriptions and blog posts.Use AI to enhance your creativity and judgment.Tips for creating effective AI prompts for clearer outputs.The role of AI in marketing: Replicating tasks and improving efficiency.The future of AI in job markets and personal growth strategies.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Struggling to keep your LinkedIn content consistent? I get it.In this week's episode, Justin Simon hangs out with social copywriting expert Matt Barker. They dive into the magic behind a structured social content calendar that'll keep your LinkedIn looking fresh without the headache. Tune in and take away Matt's most actionable tips to level up your LinkedIn game.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results. She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a massive difference-maker in her marketing strategy.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Did 2024 turn out how you thought it would? In this week's episode, take a look back at some of the top trends we thought were coming over this past year. Back in January, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, envisioned the biggest challenges and opportunities for content marketers in 2024. The panel drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should have leaned hard into building brand authenticity. Special thanks to RevGenius for hosting the panel. *** WHEN YOU'RE READY♻️ Distribution First Newsletter

Tired of the content hamster wheel, constantly churning out new posts, videos, and blogs? In our latest episode, Justin and Greg Swan from ClickUp chatted with the Goldcast crew to uncover the secrets to breaking free from this exhausting cycle. We'll dive deep into:Optimizing and repurposing existing content to maximize its impactLeveraging AI tools like ChatGPT and Goldcast for efficient content transformationPractical strategies for channel-specific content distributionLearn from real-life case studies and actionable insights that will help you rethink your content strategy.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Join Justin and go in on a behind-the-scenes coaching call with Josh Chronister, product marketer at AudioCodes. This episode is full of real talk as the pair chat through building a repeatable distribution strategy.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/In this episode, you'll learn:How to leverage YouTube for distribution in 2025How to use content for sales enablementWhy LinkedIn newsletters might be an untapped channel*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode, Justin chats with Sam Dunning on the Breaking B2B podcast.They cover:How to stand out with so much noise and fluffy media being posted by brandsHow to create content that drives sales pipeline and revenueA breakdown of the strategy to drive more views & leads with less output*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode of Distribution First, discover how to optimize your content distribution strategy. We delve into the three top-level goals that drive distribution success. Learn to create momentum, maintain consistency, and strategically plan your content releases to amplify reach and reduce creation costs.00:00 Introduction02:03 3 High-Level Goals for Optimization05:23 Optimizing Your Distribution System07:37 Creating a Distribution Plan13:15 Optimizing Content Distribution*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Posting on more channels doesn't equal more success. In this episode, learn how to choose the right platforms by focusing on your audience, distinguishing between demand capture and creation, and leveraging resources effectively.Avoid juggling too many platforms—pick one, nail it, and expand from there.00:00 Introduction01:12 Choosing the Right Distribution Channels02:43 Demand Capture vs. Demand Creation06:10 Understanding Your Audience08:23 Capacity and Infrastructure for Content Distribution*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Today's episode of Distribution First dives into the practical steps you need to turn one piece of content into a content machine.Join me as I break down the second phase of the Distribution First framework - execution. I'll share how to set up a distribution document, break down long-form content into bite-sized pieces, and build a content library that keeps your socials and inbox buzzing with activity. Imagine turning one blog post into a dozen social media posts, graphics, and videos, creating an unstoppable distribution flywheel.Plus, learn from my own experiences on how repurposing saved a blog post from 30 views to over 10,000 impressions. If you're ready to stop creating more stuff and start maximizing what you already have, this episode is a must-listen. Tune in to discover how a smart distribution strategy can transform your content marketing approach.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this week's episode, we're diving into the critical first phase of The Distribution First Framework: and I'm breaking down the essential steps to create a robust distribution strategy that you can count on. Without a solid foundation, your work is scattered, unstrategic, and a waste of time. We'll discuss why you need content worth sharing, how consistent promotion is non-negotiable, and the importance of aligning your team around core messages and strong points of view (POVs).I'll walk you through the process of auditing your existing content to see what you already have that fits into your new structure, saving you time and effort in the long run. Learn why your POVs are not just hot takes but should be strategically aligned with your marketing goals and truly resonate with your audience.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

I haven't talked much about this in public. But in today's episode, I tackle the entire Distribution First system. This is designed to help you get the most ROI from your content. I break down the four essential phases—foundation, execution, optimization, and maximization—that will transform your content strategy. If you're tired of creating content that sits unused or struggling to prove its value, this episode is a must-listen. Learn how to make every piece of content work harder for you. *** WHEN YOU'RE READY♻️ Distribution First Newsletter

Do you find yourself stressed out trying to keep your content organized and posted on time? Wondering how to use automation without making your content seem robotic?In this week's episode, Justin Simon and guest Anna Burgess Yang talk about how you can use automation to share your content without losing your personal touch. They discuss simple strategies using tools like LinkedIn, Trello, Buffer, and Zapier to help you stay organized and save time. Anna shares her workflow tips and shows how you can make automation work for you while keeping your content authentic. Tune in to learn practical ways to improve your content marketing strategy and make your work easier.Make sure to subscribe to the Distribution First podcast and our newsletter for more tips and tricks to get the most out of your content.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this week's episode, Justin Simon and a panel of content and personal brand experts, including Brianna Doe, Chelsea Castle, and Blaine Bolus, look at how to successfully use AI to build your personal brand in 2024 and beyond. For leaders, managers, solopreneurs, and individual contributors, building a powerful presence on LinkedIn is a game-changer.Listen in as the panel dives into 5 strategies they have used to use AI to speed up their creation processes without losing their soul. Special thanks to RevGenius for hosting the panel. *** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode, we go behind the scenes inside the monthly group Q&A session that happens every month in the Distribution First community. Members discuss various strategies and challenges related to YouTube content optimization. We touch on the benefits of repurposing content, the impact of YouTube Shorts, and tips for engaging audiences on different platforms. The conversation also covers practical insights into using tools like HockeyStack and RB2B for tracking and reporting content performance. And lots more!In this episode, you'll learn:How to utilize LinkedIn profiles for targeting website visitorsThe importance of YouTube titles and thumbnails to boost video viewsHow repurposing long episodes into short clips can increase reachWhy tracking engagement data is crucial for validating podcast valueWhy separating shorts and long-form videos is beneficial for YouTube channelsHow vertical videos on LinkedIn can drive growthHow to identify trends and enhance your marketing results*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Consistently creating high-quality video content is a challenge for many B2B companies. You know it's important to engage with your audience and showcase your expertise, but the video process can be daunting and time-consuming. If you're a B2B marketer, you might be asking yourself: What's the best way to create video content that maximizes our resources and delivers real results?In this week's episode, host Justin Simon and guest Nathan Yerian dive into the world of B2B video content creation. As the CEO of Anthem Content, Nathan shares actionable tips for extracting valuable insights from your subject matter experts and transforming them into engaging video assets. Tune in to learn how to level up your B2B video content strategy and drive meaningful growth for your business.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode, Justin discusses the importance of focusing on bottom-of-funnel keywords, creating "jobs to be done" content, and implementing a targeted SEO approach with Sam Dunning from Breaking B2B.Justin and Sam dive into the need to prioritize keywords that align with the customer's buying intent, address their pain points, and introduce the company's solution. They chat over the effectiveness of a targeted, efficient SEO strategy that drives the right kind of traffic and sales leads.In this episode, you'll learn:How to prioritize bottom-of-funnel keywords that align with customer buying intentHow to drive qualified leads and sales with targeted contentWhy a targeted approach to SEO is more effective than broad, high-volume keyword strategiesHow updating existing content, improving design, and building links can enhance SEO rankings and visibility over time*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode of Distribution First, Justin Simon sits down with Ali Schwanke to reveal how you can transform your old content into something that can continue to work for you long after you hit publish. Learn practical methods to breathe new life into your existing assets and significantly boost engagement over the long haul.In this episode, you'll learn:1. How repurposing existing content can combat burnout and drive better engagement.2. Why testing short-term pilots can validate alternative content strategies without a long-term commitment.3. How building relationships and understanding leadership's priorities can secure buy-in for content initiatives.4. Why planning and scripting are crucial for efficient webinars and easier content repurposing.5. How consistent and repeated messaging can effectively capture and maintain audience attention.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode of Distribution First, Justin Simon sits down with Jason Bradwell from B2B Better to uncover key strategies for launching and distributing successful podcasts. From validating your podcast idea to leveraging employee networks, we've got you covered.Tune in and uncover:- Low-cost, low-effort ways to launch and validate your podcast- The importance of focusing on resonance-based metrics over reach- Tactics for aligning your podcast goals with your overall content strategy*** WHEN YOU'RE READY♻️ Distribution First Newsletter

On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. Justin looks at the challenges B2B companies face right now to get their content seen in a sea of noise and how to create a choose the right mix for your business.In this episode, you'll learn:Why most companies' strategies leave their work hidden from their audience.Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).[00:00:00] Only 39% of B2B Businesses have a Content Strategy[00:03:20] Why SEO is Still Crucial for Success[00:06:24] The Long-term Content Mindest[00:12:07] Using Daily Content to Drive Momentum[00:15:34] Why Build An Owned Platform[00:17:07] STOP Worrying About Gaming the Algorithms.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Justin Simon joins Melissa Moody on the 2 Pizza Marketing podcast for an insightful discussion on the power of building and maintaining a membership community.They address content creation challenges, delve into the intricacies of digital marketing metrics, and emphasize sustainable, burnout-free practices. They also explore the critical role of understanding audience intent and the benefits of repurposing content to maximize efficiency for small marketing teams.In this episode, you'll learn:The significance of fostering a shared identity and self-identification to enhance your membership community.How to prioritize fewer, impactful events and content to optimize engagement and efficiency.Learn methods for updating and refreshing old content at both macro and micro levels to maximize its value.Understand the importance of conducting 30, 60, 90-day reviews using tools like Google Analytics and SEMrush to track content performance.Discover strategies to prevent burnout and maintain sustainability in community and content management.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode of Distribtuion First, Justin Simon walks you through the three biggest pitfalls of choosing the wrong distribution channels and how you can avoid them.Justin shares his personal experiences and lessons learned the hard way about spreading himself too thin across multiple platforms. We'll also explore three major pitfalls of picking the wrong channels and how you can avoid them to maximize your content's impact. Plus, you'll get actionable tips to help you focus on the channels that truly matter for your business and audience.In this episode, you'll learn:Why focusing on key channels prevents burnout & boosts impact.How understanding your audience drives better channel selection.Why mastering a few channels is crucial over spreading too thin.How aligning channels with personal preferences sustains consistency.Why a content floor of easy wins ensures long-term success.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Maximizing the value of your content can feel like an uphill battle, especially if you spent months doing original research and aren't sure how to share it with your audience. Gathering valuable data is one thing, but using it to create new and engaging content is another. If you're wondering how to keep your content interesting and impactful, you're not alone.In this week's episode, Justin and Michele Linn break it all down for you.They review smart ways to repurpose your research, how to get your social media and content teams working together, and tips for adapting your data for different platforms.Tune in to hear how simple yet strategic tweaks in your approach can draw significant traffic and backlinks. Michele also shares practical, actionable advice on creating a content strategy that ensures no valuable data is wasted.In this episode, you'll learn:How to Repurpose Research: Expand data to create sustainable, varied content across multiple platforms.Why Collaborate: Bridging social media and content teams enhances content repackaging and sharing.How to Reframe Survey Questions: Craft questions to uncover key insights and guide market strategy.Why Original Research Matters: Adds value and helps stand out in a saturated market.How to Engage on LinkedIn: Use genuine insights over promotional posts to spark meaningful conversations.***If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ ***CONNECT

In this episode, Justin Simon joins Koka Sexton on the StartUp Marketer podcast to break down the game-changing "3C Content Method" to help you maximize your content's impact.Together they dive into topics ranging from strategic content creation to the importance of visibility in marketing. Learn the secrets to building sustainable content that prevents burnout and drives ROI. With the right strategy, you can create less while achieving more, freeing up time and adding immense value to your audience.In this episode, you'll learn:How the 3C content method streamlines repurposing into cornerstone, core, and cut content.How to identify prime evergreen content ripe for repurposing.Why aligning content with key ideas builds a strong foundational strategy.How AI enhances content creation and research but still needs a human touch.Why consistency and persistence in content creation lead to long-term success.***If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ ***CONNECT

As a marketer, it's time to revolutionize your content distribution strategy.The marketing world will tell you to create more content, post more frequently, or simply stick to the old ways of content marketing. But let's face it—eventually, you'll hit a plateau. There must be a better way to get the ROI without constantly creating new stuff.In today's episode of Distribution First, we're diving into the blend of media, podcasting, and social-first strategies that are revolutionizing content marketing. To help me explore this shift, I'm joined by Travis Tyler from Motion. Travis has successfully transformed high-ranking blog posts into full-blown video content, and he's here to share his proven strategies with us.We explore how to align your video topics with your products, the power of simplicity in content creation, and how to attract the right audience for your brand.In this episode, you'll learn:How to convert top-ranking blog posts into engaging video content.Why authentic content creation reduces burnout and enhances fulfillment.What Motion's content flow process entails, from live streams to video scripts.Strategies for leveraging influencers and paid promotions on social media.Importance of simplifying concepts to engage audiences effectively.***If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ ***CONNECT

In today's episode of Distribution First, we dive deep into effective strategies to turn your back catalog into a goldmine.You've got tons of valuable content, but the challenge is how to keep them relevant and engaging for your audience.The content world will often tell you to just keep creating more and more, but eventually, we all hit a wall. There's got to be a smarter way to keep things fresh without burning out your team—or yourself.The truth is, you don't have to be constantly on the content treadmill. In this episode, Justin Simon and Matt Ragland dive into strategies for maximizing your content's reach. Matt shares his insights on managing a wealth of content without all the headaches. Stay tuned as we dive into the best practices for structuring your podcast content into engaging segments and the benefits of adopting a seasonal model for efficient content creation and distribution.In this episode, you'll learn:Best practices for managing older and new podcast episodes on YouTubeRepurposing content from events for newsletters and sponsorshipsThe power of batching content creation for efficiencyStrategic distribution of content using a system and SOPsLeveraging YouTube for podcast content and audience engagement***If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ ***CONNECT

In our latest episode, Ian Faison from Caspian Studios reveals how to transform your content strategy with the power of serialized content.Creating content is one thing, but truly maximizing its impact and ROI is a whole different level of challenge. You know you need to stand out, you know you need to engage your audience, but how do you do it in a way that sets you apart?Tune in to learn how to differentiate your content, engage your audience effectively, and maximize the ROI of your owned media portfolio.In this episode, you'll learn:How to create valuable shorts from existing content for effective distribution strategies.Why balancing inspiration with uniqueness is crucial in content creation.What it takes to engage a niche community through educational and inspiring content.How to repurpose and promote content through short form and behind-the-scenes material.Why serialized and binge-worthy content is essential for engaging B2B audiences effectively.***If you like distribution and repurposing playbooks, you'll love my Blog Remix Guide (it's free). Join 2,500+ subscribers here: https://justinsimon.co/remix***CONNECT

Justin Simon joins Juma on the Useful Content podcast to discuss how businesses can transform their approach to content distribution. They delve into strategies for building cohesive distribution plans, making sure that content consistently connects with audiences, and experimenting to find what works best for your brand. Tune in to learn how to not just create content, but to promote it in ways that maximize impact and ROI.In this episode, you'll learn:Why many companies fail at content distribution and how to fix it.The importance of building a cohesive distribution plan before creating content.Strategies for repurposing and experimenting with older content for maximum value.How to attract and retain email subscribers by providing valuable content.The critical mindset shift needed for consistent and effective content creation and distribution.***CONNECT

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join over 2,000 subscribers here: https://news.justinsimon.co/ In this episode, Justin discusses the art of repurposing content, the importance of a consistent message, and strategies for effective content distribution with Erica Schneider. They dive into the nuances of both macro and micro repurposing, the psychological impacts of the terminology used in marketing, and the power of having a clear, authentic point of view. Erica shares insights on the challenges and strategies around limiting social media distractions and the benefits of consistent, themed content. And Justin offers tools and approaches for staying focused on one's content goals rather than getting caught up in comparison with others. This conversation is packed with actionable advice for marketers looking to maximize their content's reach and impact.In this episode, you'll learn:How to focus content on key areas for improvementWhy repeating core messages builds trustHow to repurpose content effectivelyWhy a strong POV is crucial in content marketingHow to use "Undistracted" tools to focus work***CONNECT

Justin joined The Real Marketing Podcast to talk about everything content distribution. They dive into metrics to keep track of, operations to distributing content and the 3C methodology to putting out engaging content for your company.Justin discusses how individuals and companies need to rethink how the create and distribute content and some of the best strategies he's seen and used to take the heavy-lifting out of distributing and repurposing content. ***CONNECT

On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results. She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a game-changer in her marketing strategy.Here's a sneak peek at what you'll discover in this episode:1. The Power of Proper Channel Selection: Lashay kicks things off by emphasizing why choosing the right platforms can make or break your distribution success.2. Strategic Paid Ads Usage: Dive into how Lashay uses paid ads to creatively retarget audiences and pull them down the funnel.3. Quality Over Quantity: Discover why Lashay prioritizes the quality of connections and content over mere numbers.4. Integrating Practical Content: Learn the importance of using hands-on tools like templates and checklists to provide real value in your content.5. Focus on Conversions: It's not all about traffic volume. Lashay shares why driving conversions should be the ultimate goal of your content efforts.***CONNECT

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remixIn this episode, Justin joins the crew at Caspian Studios to tak marketing lessons from Survivor. Together, they talk about repeating your winning formula, creating a distribution plan, and staying true to who you are.What B2B Companies Can Learn From Survivor:Repeat your winning formula. Be consistent over time with the things that have proven successful. Have a plan for distribution of your content before creating the content itself. It goes back to consistency. Be able to consistently deliver value to the audience on those channels. Understand how much content do you actually need? And then reverse engineering back to that.‍Stay true to who you are. Don't try to reinvent the wheel. Keep your core values at the center of your content.***CONNECT

Join Justin Simon as he takes you behind-the-scenes of a coaching call with Mason Cosby, founder of Scrappy ABM. This episode is full of real talk as they dig into Mason's distribution strategy for his company and how he can maximize his return without creating tons of content every single month. In this episode, you'll learn:Why consistency trumps volume in content strategyWays to build an email list for growthStrategies for pivoting content types seamlesslyThe importance of scrappy tech tool utilization***CONNECT

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remixIn this week's episode, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, dissect the biggest challenges and opportunities for content marketers in 2024. The panel of experts drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should all be leaning hard into building brand authenticity. How do you pivot from mere content creation to weaving stories that elevate your brand, and convert customers into advocates and storytellers on your behalf?Tune in for actionable insights and don't miss out on this knowledgeable panel's forecast for the future of content marketing and how to apply these strategies to differentiate your brand and build true audience engagement.Special thanks to RevGenius for hosting the panel. ***CONNECT

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remixIn this week's episode, Justin Simon and Ross Simmonds tackle AI marketing dilemma head-on. They dive into the power of AI in content creation and distribution, laser-focusing on the tools and specific prompts that can multiply your efforts without sacrificing quality. Ross also lifts the curtain on the vital human element that guides the AI process, ensuring that the content doesn't just exist – it excites, it engages, it executes. It's about striking that sweet spot between AI efficiency and human ingenuity. So, if you're spinning your wheels trying to figure out how to use AI in your marketing, this episode is for you. In this episode, you'll learn:How AI can boost content creation efficiencyWhy human oversight is vital in AI-generated contentWays to refine AI content promptsThe impact of AI on marketing careersStrategies for repurposing content effectively***CONNECT

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remixIn this episode, Justin sits down with Ryan Baum to unpack the crucial practice of prioritization and how it affects your productivity. They deep-dive into the pitfalls of prioritizing the wrong tasks and share advice on how content marketers can focus on activities that truly move the needle. They'll challenge you to adopt a mindset that's centered on results, efficiency, and clever repurposing — without losing sight of what's important.Subscribe to Distribution First and join us in fine-tuning your content's lifecycle for maximum impact.In this episode, you'll learn:How to prioritize tasks for better productivity.Why focusing on "big rocks" boosts content impact.When to push back as a team player.Ways to battle perfectionism and anxiety.Strategies for embracing authentic perspectives.***CONNECT

If you're not leveraging employee advocacy in your content strategy, you're missing out. Today, we dive into making your content work harder—shifting from mere consumption to smart distribution and repurposing. Parthi Loganathan from Letterdop gives the lowdown on empowering employees to amplify your brand's voice, build trust with your audience, and how it can benefit their personal brand too. We also talk about ghostwriting, social selling on LinkedIn, and tracking the impact of your content. So, are you ready to scale up your content's impact and drive real business growth? Dive into the full episode of Distribution First to unlock the power of employee advocacy. Remember, your team could be your content's best asset. Don't let their potential go untapped.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:- Why employee advocacy boosts brand presence- Strategies for tracking content ROI- The role of ghostwriting in employee advocacy- Benefits of social selling on LinkedIn***CONNECT

In this episode, Justin talks about the current state and future trends of content distribution, the evolving role of content marketers, and the impact of AI on the marketing landscape with Brett McGrath. Justin and Brett discuss the current state of content distribution in 2024, examining assumptions about distribution, how it can be improved, and the evolution of strategies from search and social to owned channels.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:Why having internal alignment across departments is crucial for distribution.How viewing content as a product can optimize distribution planning and resources.Why focusing distribution on a core piece can free up time for premium content.How building systems to provide brand omnipresence can expand reach.***CONNECT

LinkedIn content creation is a struggle for a lot of marketers and business owners. The pressure to consistently generate engaging posts often seems like an impossible task. On this episode, Justin sits down with Matt Barker to learn from his own experience and get a way off the posting roller coaster.When Matt first started sharing content on LinkedIn, he found himself spending hours perfecting each post, trying to make every word just right before hitting publish. But without a clear strategy in place, he struggled to maintain quality and quantity. Some weeks, he could only manage to push out one or two posts, each one taking up way too much of his time for the ROI he was seeing.Fed up with this cycle, Matt put a new plan into place. Listen to this episode to get his complete step-by-step strategy and save hours every single week. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:- How to craft a great story with your client's obstacles and solutions.- Why testimonials impact sales more than results.- How to expand tweets into LinkedIn posts.- Why personal content on LinkedIn engages more.- How batch writing optimizes LinkedIn content.***CONNECT