Podcasts about kupor

What if your marketing campaigns could achieve more with less? Dr. Felipe Thomaz, Associate Professor of Marketing at Oxford's Saïd Business School, challenges the widespread belief that maximising reach guarantees success. Drawing insights from his ground breaking peer-reviewed paper, Felipe reveals why overemphasising reach could be costing brands both money and effectiveness.What you'll learn:Why maximising reach doesn't guarantee brand growth or profitability.How different channels uniquely impact consumer behaviour.The role of archetypes in creating effective marketing campaigns.Common mistakes marketers make in media buying and channel selection.Why differentiation drives growth while distinctiveness protects it.Don't miss this essential conversation redefining modern marketing science!About Felipe ThomazFelipe Thomaz is an Associate Professor of Marketing at the University of Oxford, where he is also Director of the Oxford Future of Marketing Initiative, and Director of the Diploma in Artificial Intelligence for Business. Felipe is a research faculty member, with published peer-reviewed works in Marketing, Mathematics, and Conservation Science. He is also Managing Director of Augmented Intelligence Labs, an Oxford spinout based on his research, specializing in long-range forecasting, trend analysis and anomaly detection algorithms. His pioneering research on illicit markets has informed countries and international agencies on novel ways to counter everything from cyberweapons to wildlife trafficking. He has authored policy documents on the decarbonization of advertising with international industry bodies, on progressive advertising with the United Nations, and practical ethics in AI with the International Chamber of Commerce.LinksFull show notes: Unicorny.co.ukWatch the episode: https://youtu.be/0Nc_UPMnilALinkedIn: Felipe Thomaz | Dom HawesWebsite: Augmented Intelligence LabsSponsor: Selbey AndersonOther items referenced in this episode:Schweidel, D. A., Bart, Y., Inman, J. J., Stephen, A. T., Libai, B., Andrews, M., Rosario, A. B., Chae, I., Chen, Z., Kupor, D., Longoni, C., & Thomaz, F. (2022). How consumer digital signals are reshaping the customer journey. Journal of the Academy of Marketing ScienceOxford Future of Marketing InitiativeKantarStochastic frontier analysis

What if your marketing campaigns could achieve more with less? Dr. Felipe Thomaz, Associate Professor of Marketing at Oxford's Saïd Business School, challenges the widespread belief that maximising reach guarantees success. Drawing insights from his ground breaking peer-reviewed paper, Felipe reveals why overemphasising reach could be costing brands both money and effectiveness.What you'll learn:Why maximising reach doesn't guarantee brand growth or profitability.How different channels uniquely impact consumer behaviour.The role of archetypes in creating effective marketing campaigns.Common mistakes marketers make in media buying and channel selection.Why differentiation drives growth while distinctiveness protects it.Don't miss this essential conversation redefining modern marketing science!About Felipe ThomazFelipe Thomaz is an Associate Professor of Marketing at the University of Oxford, where he is also Director of the Oxford Future of Marketing Initiative, and Director of the Diploma in Artificial Intelligence for Business. Felipe is a research faculty member, with published peer-reviewed works in Marketing, Mathematics, and Conservation Science. He is also Managing Director of Augmented Intelligence Labs, an Oxford spinout based on his research, specializing in long-range forecasting, trend analysis and anomaly detection algorithms. His pioneering research on illicit markets has informed countries and international agencies on novel ways to counter everything from cyberweapons to wildlife trafficking. He has authored policy documents on the decarbonization of advertising with international industry bodies, on progressive advertising with the United Nations, and practical ethics in AI with the International Chamber of Commerce.LinksFull show notes: Unicorny.co.ukWatch the episode: https://youtu.be/0Nc_UPMnilALinkedIn: Felipe Thomaz | Dom HawesWebsite: Augmented Intelligence LabsSponsor: Selbey AndersonOther items referenced in this episode:Schweidel, D. A., Bart, Y., Inman, J. J., Stephen, A. T., Libai, B., Andrews, M., Rosario, A. B., Chae, I., Chen, Z., Kupor, D., Longoni, C., & Thomaz, F. (2022). How consumer digital signals are reshaping the customer journey. Journal of the Academy of Marketing ScienceOxford Future of Marketing InitiativeKantarStochastic frontier analysis

I det här minisnittet från 2022 pratar vi om bin och deras betydelse under antiken. Biet fanns i många former under antiken, inom allt från mytologin till deras faktiska närvaro i människors liv. Vi hittar spår av dem i konst, skrift och arkeologiskt material och allt detta hjälper till att skapa en bild av människan och biets sammanfogade historia där människan gick från att ta honung från vilda bin till att hålla bina själva i egentillverkade kupor. Hosted on Acast. See acast.com/privacy for more information.

On this episode, Emma Kupor, Assistant Editor at Harper Wave, interviews Yana Tallon-Hicks, author of HOT AND UNBOTHERED, available on August 16, 2022. Find show notes here: https://bit.ly/3uxEPKE Visit our website: librarylovefest.com. You can find us on Facebook (@librarylovefest), Twitter (@librarylovefest), and Instagram (@harperlibrary). We also have a voicemail! Give us a call at 212-207-7773.

Biet fanns i många former under antiken, inom allt från mytologin till deras faktiska närvaro i människors liv. Vi hittar spår av dem i konst, skrift och arkeologiskt material och allt detta hjälper till att skapa en bild av människan och biets sammanfogade historia där människan gick från att ta honung från vilda bin till att hålla bina själva i egentillverkade kupor.

Jonathan Berman is Associate Professor of Marketing at the London Business School. His main research focus is on judgment and decision-making.In this conversation, we talk predominately about Jonathan's paper "Moral Choice When Harming is Unavoidable" that came out this year in Psychological Science. As part of our conversation about this paper, we also discuss open science practices, especially preregistration.BJKS Podcast is a podcast about neuroscience, psychology, and anything vaguely related, hosted by Benjamin James Kuper-Smith. New conversations every other Friday. You can find the podcast on all major podcasting platforms (e.g., Spotify, Apple/Google Podcasts, etc.).Timestamps0:00:08: How Jonathan got into the field he currently works in0:18:55: Discussing Jonathan's paper "Moral choice when harming is unavoidable"0:35:03: Framing of moral decisions0:42:43: Which studies to include in a paper?0:48:46: Simple experiments0:55:39: How Jonathan's research fits into a marketing department1:02:33: Open science1:09:58: File drawers and preregistration (with additional contributions from Jonathan's 6-month old child)Podcast linksWebsite: https://bjks.buzzsprout.com/Twitter: https://twitter.com/BjksPodcastJonathan's linksWebsite: www.london.edu/faculty-and-research/faculty-profiles/b/berman-j-z-1Google Scholar: https://scholar.google.de/citations?user=iIMbl9QAAAAJ&hl=de&oi=aoTwitter: https://twitter.com/jberman81Ben's linksWebsite: www.bjks.blog/Google Scholar: https://scholar.google.co.uk/citations?user=-nWNfvcAAAAJReferencesBerman, J. Z., & Kupor, D. (2020). Moral choice when harming is unavoidable. Psychological Science.Simmons, J. P., Nelson, L. D., & Simonsohn, U. (2011). False-positive psychology: Undisclosed flexibility in data collection and analysis allows presenting anything as significant. Psychological Science.

On this special segment of The Full Ratchet, the following Investors are featured: Henrique Dubugras Ryan Gembala Grace Isford Scott Kupor Each investor illustrates a critical lesson learned about startup investing and how it's changed their approach.

On this special segment of The Full Ratchet, the following Investors are featured: Scott Kupor Melody Koh Tom Tunguz Jim Douglass

On this special segment of The Full Ratchet, the following Investors are featured: Alex Osterwalder Scott Kupor Cheryl Cheng Each investor highlights a situation where they decided not to invest, why they passed, and how it played out. To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.

On this special segment of The Full Ratchet, the following Investors are featured: Scott Kupor Michael Cardamone M.G. Siegler Each investor discusses sectors, drivers and/or trends that may have a significant impact in the future and are potentially positioned for outsized-returns.   To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.

This week is an alphabetical experiment from a long piece of content.No one knows everything but we don't know what specifically we are wrong about. Sometimes we guess right. Sometimes we don't. Sometimes the HiPPO chooses. Sometimes the Highest Paid Person's Opinion is right. Sometimes it's not. The solution to all the 'sometimes' is a debate. Good arguments are central to that. Devil's advocate, red teams, debate are all synonyms for this idea - and it doesn't matter what we call it so much as how we do it. John McCain said that arguing well was one of Ted Kennedy's biggest strengths. Ted argued well because, McCain explained, "he divorced personal relationships and personality from the issues." Arguing well is about ideas, not individuals. Kim Malone Scott calls this approach "radical candor" and saw it during her work within Google on AdSense, YouTube, and Doubleclick Online Sales. She recalled one meeting where Matt Cutts was yelling at Larry Page. She told Kara Swisher:"I started to worry that Matt was going to get fired. Then I looked at Larry and he's got this big grin, his whole face was lit up. It was such a productive way to have arguments… being willing to challenge authority and the authority welcoming it." Good arguments require the boss to be focused more on the truth than their ego. Technology companies seem to do this well. As a venture capital company, a16z seeks investments with large possible payouts. Scott Kupor was one of the early hires and said that a cardinal mistake of the venture capital industry "is investing in something that turns out to be a good business in a small market." Avoiding this mistake, Kupor explained, was the reason a16z failed to initially invest in Airbnb. The ‘A' in a16z is for (Marc) Andreessen and the ‘Z' is for (Ben) Horowitz. The mistake they try to avoid the most is missing something, like Airbnb. To do this, the bosses model good arguments. Marc told Tim Ferriss that when Ben brings an idea he will pounce all over it. Andreessen sounds like a natural contrarian and he's supernaturally inclined to being right. With a boss on both sides of the issue, it's easier for employees to avoid career risk and say what they believe rather than what they believe will get them promoted. Like all the tools that follow, this one is quite situational. Sometimes a business must focus on making the trains run on time and sometimes a business is laying new track. Once a good argument is over everyone should still be able to break bread or go get beers but then focus on the collective choice. Get full access to POV40IQ at pov40iq.substack.com/subscribe

On this special segment of The Full Ratchet, the following Investors are featured: Jeff Clavier Bradley Tusk Scott Kupor Each investor discusses a portfolio company that did not survive and why it was that they failed. To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.

Scott Kupor is the managing partner of Andreessen Horowitz. He has overseen the firm’s rapid growth to one hundred fifty employees and more than $7 billion in assets under management. What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation? If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That’s where you’ll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner. Whether you’re trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance: Why most VCs typically invest in only one startup in a given business category. Why the skill you need most when raising venture capital is the ability to tell a compelling story. How to handle a “down round,” when startups have to raise funds at a lower valuation than in the previous round. What to do when VCs get too entangled in the day-to-day operations of the business. Why you need to build relationships with potential acquirers long before you decide to sell. Michael digs into Kupor’s firsthand experiences, insider advice, and practical takeaways. His book Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.

Scott Kupor, the managing partner of Andreessen Horowitz, talks with Recode’s Kara Swisher and Teddy Schleifer about his new book, Secrets of Sand Hill Road: Venture Capital and How to Get It. In this episode: How Kupor became a venture capitalist; his role at Andreessen Horowitz; what makes AH different from other venture firms; how other firms have copied it; why Kupor wrote his book; the “secrets” of how VCs think; stories that founders tell employees and investors; working with limited partners; why firms have to give founders so much control; the friction of removing CEOs; diversity in VC; what’s next for venture capital; how Andreessen Horowitz is looking at opportunity zones; and is Silicon Valley “over?” Follow us Kara Swisher (@karaswisher), host Teddy Schleifer (@teddyschleifer), co-host Scott Kupor (@skupor), guest Erica Anderson (@EricaAmerica), executive producer Eric Johnson (@HeyHeyESJ), producer More to explore If you haven't already, subscribe to Recode Decode Subscribe to Recode's other podcasts: Recode Media, Pivot, and Land of the Giants Learn more about your ad choices. Visit megaphone.fm/adchoices

Kupor quite literally wrote the book on venture capital in Silicon Valley.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bloomberg Opinion columnist Barry Ritholtz interviews Scott Kupor. Kupor is the managing partner at Andreessen Horowitz where he is responsible for all operational aspects of running the firm. He has been with the firm since its inception in 2009 and has overseen its rapid growth, from three employees to 150+ and from $300 million in assets under management to more than $10 billion. Kupor served as Chairman of the Board of the National Venture Capital Association (2017-2018). He is the author of the national bestselling book Secrets of Sand Hill Road: Venture Capital and How to Get It.

As a managing partner at Andreessen Horowitz, Scott Kupor has seen it all. He offers firsthand experiences and insider advice for every entrepreneur trying to secure venture capital funding. Kupor has been with Andreessen Horowitz since its inception in 2009 and has overseen the firm's growth from $300 million in assets to over $7 billion. He is the co-founder and co-director of the Stanford Venture Capital Director's College and was previously the chairman of the board of the National Venture Capital Association. Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott Kupor, managing partner at Andreessen Horowitz, says there's a lot about navigating the venture capital world that entrepreneurs don't understand. Some can't figure out how to get in the door. Others fail to deliver persuasive pitches. Many don't know how the deals and relationships really work. Kupor outlines what he and his partners look for in founding teams and business ideas and explains how start-ups work with VCs to become successful companies. He also discusses how Silicon Valley can do a better job of finding more diverse talent and funding new types of ventures. Kupor is the author of the book "Secrets of Sand Hill Road: Venture Capital and How to Get It."

Andreessen Horowitz Managing Partner Scott Kupor and NetSuite CFO Ron Gill get into the weeds on SaaS valuations, and how public and private SaaS companies think differently about the recurring revenue model. Gill and Kupor break down their financial analysis of these kinds of companies -- what metrics matter -- and correct some of the misconceptions about the SaaS business model that even sophisticated investors tend to latch onto. Finally, Kupor offers his advice to private company entrepreneurs who are wondering why, in a public market environment that puts everyone under a microscope, would you ever want to go public? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.