Podcasts about occasionally i'll

Cedric is a long lost homie who comes on the show to talk about all the fun things in life: sex, drugs, and radical political opinions.  This will be the last show where I sprinkle political bullshit into a conversation. Occasionally I'll have some purely political shows when I have those types of guests on, but the average show will no longer devolve into politics.  Named the episode what I did cause we end up delving into some pretty crazy ideas. If you're easily offended or dislike when people talk about drugs, kinks, and politics, this isn't the episode for you. -Genre-Style: FriendlyEnergy level: 6Topics: Drugs ~first 45 min // Politics ~next 45 min // Kinks ~ last 30 min 

How did IMPACT grow the subscriber base for its email newsletter to 40,000+ in under two years? This week on The Inbound Success Podcast, IMPACT Editorial Director Liz Moorehead talks about THE LATEST, IMPACT's email newsletter. Created in 2018, THE LATEST is written by Liz and sent out three times a week. It's one of several email newsletters that were created around the same time and are really disrupting the world of email marketing. In this episode, Liz shares the story of THE LATEST, from how she writes it, to the newsletter format and design, how they grew the subscriber base, and the impact the newsletter has had on IMPACT's business. Best of all, she shares her advice for anyone who wants to start an email newsletter, or is interested in revamping the one they currently publish. Highlights from my conversation with Liz include: Liz is the Editorial Director at IMPACT, where she overseas a team that publishes approximately 25 articles a week and a thrice weekly email newsletter, THE LATEST. In 2018, IMPACT had a large audience and a lot of content, but no email newsletter. THE LATEST was originally created as a way to consolidate all of the email that IMPACT was sending and create a better experience for its subscribers. When THE LATEST launched, there were only about 1,200 subscribers. Today, there are around 42,000. The newsletter goes out three times a week and every issue is personally written by Liz, and sent directly from her email address. Each issue begins with a personal story by Liz, where she often includes very personal details. This choice to mix a business newsletter with very personal stories was a deliberate one that has helped THE LATEST connect with its audience. Liz's advice to anyone writing an email newsletter is to be honest and vulnerable, but keep the stories somehow relevant to the content and audience. Liz tested a variety of different formats for THE LATEST, and eventually landed on one that is very text heavy, with few if any images. This ran counter to what she thought would work, but testing proved it to be the best performing format.  She uses emojis to break up the text and draw the reader's eye to what she wants them to see. IMPACT uses HubSpot to measure the performance of its marketing and through that, can tell that THE LATEST has influenced more than 2 million dollars in revenue. Resources from this episode: Visit IMPACT's website Check out THE LATEST Connect with Liz on LinkedIn Follow Liz on Instagram Listen to the podcast to learn what makes an amazing newsletter and how you can use your newsletter to grow an audience and drive revenue for your company. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth. And this week my guest is my good friend Liz Morehead, who is the editorial director at impact. Welcome, Liz. Liz Moorehead (Guest): I am so excited. Can you believe it's taken us this long to have the idea to have me on this podcast? Liz and Kathleen having WAY too much fun recording this episode. Kathleen: And if I'm being honest, I honestly think I thought I had already done it, which is why I didn't do it because I thought I already had.  Liz: I'm going to try not to take this personally. You may get an official demerit in the mail. The jury's still out on that. We'll see how today goes.  Kathleen: I don't know how this happened, but we're making it right now. I'm so excited to have you on because you are somebody who is doing so much amazing work in so many different areas. To be candid, when I invited you, I had to choose because there were so many topics we could have covered. You're the pillar content pro and all these other things. But the thing I really wanted to talk with you about is email newsletters. But before we get into that, pose people out there who may not know who you are or who or what IMPACT is, can you please talk a little bit about yourself as well as the company? About Liz Moorehead and IMPACT Liz: Absolutely. So as you mentioned, I'm the editorial director here at IMPACT. IMPACT is a digital sales and marketing company. That basically breaks out into a couple of different things. Number one, we consider ourselves the top educators in the space of digital sales and marketing, and that manifests itself through our publishing. We publish the anywhere between 20 and 25 articles a week, seven days a week, even on Christmas. We have IMPACT Plus, which is a self guided learning platform for digital marketers, sales pros and business leaders. And then we also have our agency services as well. So we originally started out as an agency, you know, the traditional inbound marketing HubSpot partner agency before we really started getting our claws into the education piece of it. One thing I will say though that is a little bit different about our agency services is that instead of the traditional model of, you know, "Hey, just, you know, kick your marketing over here, we'll take care of it. Like don't worry about it. We got it, we'll take care of it," we have more of the "Teach a man to fish" model. So we do a lot of empowering businesses to bring their content in house, bring their video in house, really take ownership of their marketing technology stack with things like HubSpot. So that's, that's IMPACT in a nutshell. All things digital sales and marketing. If you have questions about it, basically just come to us. Kathleen: You've had an interesting journey because you're like part marketer, part editor, part writer. You're a different kind of a person than we've traditionally had on the show. So could you talk about your journey a little? Liz: My journey is strange. I never fancied myself ever getting into marketing. I only ended up in marketing and quite frankly, landing in your lap Kathleen, as the result of a layoff. Prior to being in the inbound marketing and content management space, I had been working in communications and I had been working as a senior editor at a digital publisher that catered exclusively to trade associations and then they overhired, or there was a market contraction, and there were a bunch of us, since we were the last in, we were the first out. So my editorial team, we all just like, 50% of the people, left like overnight. Then, the next day, a mutual friend of ours who was working at your agency Quintain at the time said "you should come out for lunch." I'm like, "I don't want to," like, "I want to stay in pajamas, I want to be sad, I want to keep crying cause I just lost this job that I really loved." And it turned out it was when you were guys were doing the Inbound Marketing Summit at The Metropolitan in Annapolis. And I walked over to her and I said, "I had no idea the rest of everyone that you worked with would be here." And that's how you and I met, because you said "You're the one who writes the beer column for the Capital Gazette. Right?" And I said, "yes". And the next thing you said was, "I don't like beer". And then I, there was a little pause and in that pause I'm like, "This is the worst 48 hours". I'm like, "I look like I just got dumped. I feel like I just got dumped. This lady in front of me, dressed to the nines, and I looked like, just awful." And then you said, "But I like your writing". Kathleen: Yes, it's true. I was a devotee of your beer column, which I just think, it's hysterical because you're right, I don't like beer. I don't drink any beer, but I loved reading about beer because you made it so interesting. So go figure. Liz: Yeah. So I came on board at Quintain and I'm going to make this part of the story pretty short, but it was kind of, it was a, it was the first time I had really failed at something. I was very excited to be in marketing. It was a new challenge. I had done each piece of that job desperately across different roles throughout my career. Things that I had done historically very well, and it just wasn't working. I think about a year or so afterward, you and I had one of those “carefrontations”, a candid conversation, a crucial conversation, whatever you want to brand it as. And you and I were sitting there talking and you and John Booth, your husband, who ran the agency with at the time said essentially, you know, we have a right person, wrong seat. So you put me in a content management role. That was, I feel like, when my career changed, because prior to that moment working in marketing, I had always been brought on in the way we had discussed it. As, you know, "you needed a marketer who knew how to write". And the reality is I was a writer who had a strong marketing backbone. It was the flip. And so once I really went into that role, which at that time I remember you saying like you had heard about it from Marcus Sheridan and you know, there were all, you know, people were starting to realize that you couldn't just like market, you had to have someone who knew how to write, who knew how to communicate, who knew as a native skillset, the way people know how to build dimensional, like email marketing strategies and revenue campaigns and like all of these things that are not native skillsets. To me, brand storytelling, interviewing, voice and tone development -- like, how do you make content that is so memorable that people not only remember the answer that you told them, they remember that you're the one that said it to them. That's the kind of stuff I was really good at. So to be able to really focus on that exclusively in the role just really changed it. But that is something we're still seeing today. You know, there's more traction, there are more content managers now, but at the time, you did something that was atypical. You created that role that I think was, in a way, ahead of its time. Kathleen: Well, you're giving me a lot of credit, but you are an incredibly talented writer. And for those listening, Liz and I have had the opportunity, and I would say for myself, the good fortune, of working closely together several times. We don't work together now. You've had a really an amazing career and, I would say, she has set the bar for what it means to be a Head of Content in many ways, in the sense that not only does she do an amazing job, but she also teaches others how to do it. Why IMPACT started THE LATEST Kathleen: So that being all said, let's talk about email newsletters. I want to preface this with, when we were working together back in 2018, we were both at IMPACT and IMPACT produces a lot of content and has a big audience. But at the time, it didn't have a newsletter, which I always thought was interesting because it had this huge, built in audience. So we were talking about creating one, but we really wanted to create something special and not just kind of check the box with a newsletter. It just so happened that that all happened around the same time that I feel like newsletters were undergoing a Renaissance. It's funny, I just gave a talk on this last night. 2018 was the same year that Morning Brew was founded, that The Hustle was founded, that Ann Handley started writing Total Annarchy. That was a pivotal year for email newsletters. And I think I would hold up the newsletter that you're involved in right alongside those others in terms of the, you know, how it's kind of breaking new ground on what it to send an email newsletter. So with that as an intro, maybe you could rewind the clock and start at the beginning. For people who are listening and might not be familiar with the newsletter, could you talk a little bit about, you know, what it is, how frequently it is sent, who the audience is, et cetera? Liz: I like how you phrased the history, by the way, of THE LATEST, because I remember that conversation. "Liz, how would you feel about writing our newsletter?" And I said, "Nope." I waffled, was a bit wishy washy. I was trying to say no, but with as many yes words as possible. And then you did that thing that you're so good at doing, which is like basically communicating that you're voluntelling me. Like, "So you're going to try it out and see what you think about it." So that went pretty great. So we have THE LATEST. It's meant to give digital sales and marketing pros everything they knew need to know to make smarter decisions, faster, and to do their job better in around five minutes. It hits inboxes Tuesdays, Thursdays, and Saturdays. I do emphasize to people who may not have heard of this newsletter before or are new to this, yes, an actual human being writes it. That human being is me. I spend about six to eight hours a week working on it and it is a labor of love. Now, Kathleen, you remember the discussions that we had. We had already been doing some passive email distribution of our content, but we were starting to run into a couple of challenges. You know, HubSpot, for those who may or may not be familiar, has an option where you can automatically generate instant, daily or weekly digests of the content that you're publishing. We had scaled up rapidly from the traditional model of like, a few times a week of publishing content, to what I mentioned before, you know, seven days a week. No holidays off, 20 to 25 articles a week. That's a large volume. And we were running into a situation where we had emails competing with each other. You know, we had events we wanted to promote. We had all of this content that was going out and it was just this passive valuable-ish maybe kind of thing that we'd been sending previously. So THE LATEST was really meant to solve for that, as the centralized location where we could put all of our most important information. And we had a new opportunity to show one of the things that we believe about the most at IMPACT, which is our people, our products. So if that's the case, we're going to make it as personal and as impacting and as thoughtful and hand curated as possible. We wanted it to be as valuable as it could possibly be. Kathleen: So that was the nice things about newsletters, is it's their ability to consolidate a lot of what you want to communicate to your audience. And I do remember at the time that, you know, we have those instant blog notifications going out, but we were emailing people about events, and webinars and you know, social groups that we were running. There was a time, I think we counted and people were getting, you know, an email every day from us, if not more than that. And that can quickly lead to major email fatigue, which you know, really can hurt your sender score. So that was a great reason to shift over to the newsletter in and of itself, was let's email people less and let's be more efficient about it. But I think you're right, there was so much more to it in terms of being able to really cultivate a voice and develop a relationship with the audience. Getting personal in a corporate email newsletter Liz: I believe though, that was the thing I didn't expect out of it. And I'll admit, I'll still get the heebie jeebies every time I have to smash the send button on a newsletter that goes to I think 42,000 people at this point. That's still something where in the pit of my stomach, I'm like, "fine". The thing I never really expected out of it is that piece you just mentioned, which is really developing a relationship with your audience. I remember when I first started writing the newsletter, earlier issues were a little bit more pithy, a lot shorter, not very personal. I always like to embrace the Kathleen mindset of "keep doing stuff until people tell you to stop doing it", then just keep going and see what happens. And so I started using it, especially last year, to just be more emotional and honest about where I was personally because I went through quite a bit of stuff last year. I'm just ripping off that bandaid. I now live in Connecticut, but I used to live in Annapolis, Maryland with you -- not with you in the same home, but like a mile down the street. I was married at the time. I am not married anymore. I was moving up in my career. I was trying a lot of new things. I was experimenting with a lot of, just, new things professionally. It was a really big year of growth for me and I started talking about it. I started talking and I had no idea. I don't know what possessed me to do it, but very similar to Ann Handley and a lot of other newsletters you might see out there, we really focus on putting the letter in the newsletter. Now you may think to yourself, well, things like divorce and moving and all that stuff -- that's not really relevant to digital sales and marketing leaders. What was surprising to me is how many of those elements of going outside of your comfort zone, being willing to embrace change, all those things really apply personally and professionally as well. And the audience, that really ended up resonating with them. I would get start getting responses and replies. You know, we were in the middle of the coronavirus pandemic and I remember there was one where like, I was trying to be positive. I was trying to be like the little fortune cookie, you know, confused to say it's all gonna be fine. Like it's not, I couldn't get myself there. And finally I just wrote this thing about how I was just flirting with an emotional cliff. I wasn't in a really horrible spot, but it was becoming increasingly more difficult to carry the weight of my own feelings, carry the weight of the feelings of my friends and family -- the fear that for a while there was really gripping the country and the world and still is to some degree. That was one of the issues that I got the most responses to. It becomes this thing where I essentially started just writing to the people in front of me and they would respond and they would also still read all the stuff I put in there -- still read everything else. They would read all the articles, they would click through everything.  Mixing business and personal in email newsletters Kathleen: so taking a step back, as I think it's interesting, if somebody isn't familiar with the newsletter, this might be confusing. This is a corporate newsletter in the sense that it is IMPACT's newsletter as a company, but you write it pretty much every time. Every now and then somebody else jumps in if you're on vacation or, you know, for whatever reason to take a Saturday off. But really, this company newsletter starts off every time with a very, very personal introduction from you. So can you just talk about that dynamic because I think that's a dynamic that is going to be very new to a lot of people. They might be thinking, "why would you have a company newsletter come from one of the employees and start with a personal letter from him?" Liz: Well, let's face it. People trust human beings. People buy because of relationships they have with human beings. Now more than ever, since we are trapped behind our screens, my entire social life is conducted via Zoom at this point and has been for the past seven plus weeks. They don't want to talk to a nameless, faceless company. They want to talk to a human. Also, if you want to just get more technical and tactical about it for you business leaders out there going "I don't know, we're different. That's not for us guys." Just to be perfectly candid with you, your open rates will increase if it comes from a person. The moment we stopped sending things from IMPACT or "Liz from IMPACT" or "whomever from IMPACT" and just put "Liz Morehead", boom, open rates popped. Kathleen: Yeah. It's funny, I was, so I mentioned I was giving a talk. I gave a talk last night to the Public Relations Society of America about basically this topic of newsletters. I talked about having it come from a person and, and how a lot of companies are very skeptical and they think "No, our audience is too professional, we need to be more formal." The example I love to show that shatters that myth is there's a company called CB insights, which is a technology analyst firm. Like, big time tech companies, you know, are their clients -- the Googles, the Microsofts of the world. This is a very highly respected company in the analyst field. They have an email newsletter that has hundreds of thousands of subscribers and it comes from Anand Sanwal who's one of their principles. This is the part I love the best. He signs off, like at the bottom of the newsletter, he writes his intro just like you do. And at the very bottom, instead of saying "from Anand", he says, "I love you, Anand". This is a highly professional tech analyst company and one of the principals signs off the newsletter "I love you". Like, you know, I think that that to me just says, if they can do that, then anyone can kind of cross that bridge and become more personal in the way they do their email outreach. Liz: A hundred percent and I get that feedback a lot too. "Well, Liz, you're in marketing, you're allowed to do this kind of thing". I'm like, wait, hold on a second. Our target audience are high level VPs, CEOs, no nonsense business leaders, and they're reading and subscribing to my newsletter. It's still works. Yeah. I think a lot of people talk themselves out of trying things before they're even willing to see, you know, they're, they're ready to indict it. They're ready to pass judgment and say, "Oh, this won't work for us. Yada, yada, yada." But that's not true. And I would also say, you know, this is something we've been seeing with video right now too. This sounds like a strange correlation, but especially in this, you know, in the wake of Coronavirus, the threshold for production quality right now is a little bit lower, especially in video. People are expecting you to be in your homes, to be more human, to be more open. And I think this is a great opportunity for us to open that door and realize, yeah, so they're tech people or they're this or they're that, but they're also humans first. They are human beings first. The anatomy of THE LATEST Liz: But to get back to your original question, yes. So the anatomy of the newsletter in terms of how it's set up. At the very top you're always going to have a big headline that basically showcases the three top stories that we're covering in a given issue. So for example, the one that went out yesterday was "How to have really difficult conversations over video" and "Are you ready to do content marketing right?" and "How we planned and executed a 3,000 person virtual event in only three weeks." So we'll have that right underneath that. If nobody wants to read my letter, that's fine because we give you the links to those three articles in a little box right above it. So you could just like, you know, "That's fine Liz, you have a lot of feelings. Maybe later I want to read this stuff." Now underneath that then we have the letter. The letter itself usually falls into one of two categories. I would say 75% of the time it is somehow tangentially related to one of the three articles that's included. I like to keep it relevant. There are, however, the fringe cases -- that other 20% of the time where it's like, I have something I want to talk about. Maybe something big happened at IMPACT. Maybe there's just something more global that I want to talk about. For example, let's just go for it. The issue when I told everybody I was getting a divorce and I did it kind of euphemistically was the New Year's Eve issue. So it really made sense because essentially I was saying I was moving to Connecticut and doing so by myself. I'm only going with my cat. It's crazy to think about what the beginning of this year was like versus the end of this year. And I think a lot of us are feeling that way. That is something where like there's a bit of a balance. It's not always like, emotional bloodletting, but that's how I bring those types of stories in. I don't just decide, "Well I don't have anybody to talk about my feelings with. I'm going to do it here." It has to be relevant to the moment, to the context of what I'm talking about after the letter. Then it goes into a little bit more detail about each of the articles. You know, what question does it answer, what is it about, who wrote it? And then I also include some related links. So for each article, if somebody is interested in the topic, but that's not quite the article they're looking for, I'll pull in some other things. We feature our latest podcasts and shows -- the usual stuff like marketing events you need to know about. And then right now, because everything is so stressed out, we used to have something called weekend nonsense in our Saturday issue. Now it's in every issue because I think we all really need a laugh right now. And then I might throw in like, "Hey, I'm reading this" or you know, I, I fool around with what's in there. But that's really the anatomy of it. The goal is essentially to make it something people are excited to open. I think if you're creating an email newsletter, yes you want to drive traffic to your own site. But when I wake up on the days that I have to put this together, my number one goal is to make it something so insanely valuable that no one will ever regret having opened it. Even if they don't click through, that's fine. I just want them to feel like I have somehow made their job easier, their life easier or made it easier to make some sort of decision that day. Designing your email newsletter Kathleen: That's awesome. Now I know way back in the beginning we had a lot of debate about what this newsletter should look like, and how it should be formatted. There's lots of different schools of thoughts on this -- you know, how many graphics do you include and pictures and videos and gifs and emojis? Liz: So many things. I was so wrong. Kathleen: So talk a little bit about that. I think it's evolved over time and you've done a really good job of testing everything so that you can make data backed decisions. Can you share a little bit of that whole evolution and what you've learned? Liz: Sure. First of all, it's good to keep in mind, just from an email deliverability perspective, the more graphicy, flashy, design-y your email newsletter is, there is a higher likelihood that people will not see it that way either due to settings in their email that automatically turn off images if you're in a particularly like cybersecurity or technology focused space. Outlook inboxes are brutal in terms of what they will let through or what they will actually show. So we tried to keep the structure of it pretty lightweight. It doesn't look all the way plain text. There's some tabling in there, there's a little bit of structure, but for the most part it's just a basic rich text editor. But it wasn't always that way. Well, originally it wasn't. We had a little bit more structure around it, but for the most part I would say as long as I've been doing it, I really try to keep it more of that loose structure. Now a couple of the things though at the beginning that I, let's just talk about the thing I was most wrong about. So, as you know, every blog article you publish on your website should have a featured image associated with it. You know, people like things to look at. So I was of the idea that every featured article -- because again, they were under that welcome letter for me, there are three articles -- that every single one should have like, a featured image with that. We did that for a while and the open rates were great, but the click through rates were fine. Then somebody said we should test it without images. I just thought that was going to be a disaster. I am always coaching people about content, when they create it, to not create giant word walls. Beause that's the first thing that makes people go, "No, no, this looks hard. I don't want to do that. That is visually, that is not a content piece I would like", you know? So this idea that we were going to have just like, so many words, really freaked me out with no visuals. Lo and behold, when we took out the three featured image, one per each of the articles, our click through rates went up. Now that I think about it, it kind of makes sense. Imagery in a newsletter. If you subscribe to it already or will be in future, you'll see that I still use images, but they're purposeful. They're only there to drive the story forward. They're only there to provide visual context where I think you actually need the context. Otherwise it's not there. There are no images. I like to use emojis, which is also another thing I was wrong about. Not really so much in the text or the letters, but we use them as visual guides. Like for example, there's always a pointing finger in front of every headline for each of the three articles. The marketing calendar always has the same little calendar box, hot topics and Elite -- I'm very proud of this one -- a little spicy pepper. Things like that. It's so that people can visually scan and they get used to knowing where things are. And it allows me to visually call things out without it being intrusive. But that was something I was always very against. Just, you know, I'm, I'm knocking on the door 40, I've never been a huge emoji fan. We had to have like two or three people in our team at the time help us try to figure out Snapchat, and I still don't understand it. I've just never been an emoji person, but it allows me to add a little bit of personality, razzle-dazzle when I want it. Occasionally I'll just like throw one in to be a little bit cheeky in my intro, but that's really the only visual compliment other than me including an image when I feel like it's necessary. Otherwise it's just, it's just words and links. Kathleen: I think this is another area, like, emojis are a great example where you hear people say, "I can't do that because my audience is older and more professional". But the audience for THE LATEST is, how would you characterize it? Liz: All over the place? I think a lot of people on the surface would say, okay, so you're a young, hip marketing agency. You can get away with this stuff. The people I hear the most from -- this reminds me a lot of my beer column. Everybody always thought that my beer column audience was like young bearded flannels, you know, the usual beer drinking crowd. And I did have a lot of those. But the people I've heard the most from, my most devoted people who still actually read me to this day, even though I retired from that like what, six, nine months ago? They're older, 40 and above. It's the same thing with this. Some of my most devoted people, the people I hear from the most, are much more established in their careers. CEOs of businesses, VPs of sales and marketing. One of the guys is actually one of our clients, was one of our clients. He's like some good old boy from Tennessee. He's a straight shooter. He's just that guy. People you would never imagine are actually reading my newsletter and they're engaging with it. The other thing I'll say about emojis, too, is that remember it doesn't always have to be a smiley face. There are emojis for things like charts or very basic things like a calendar tab. You know, take a look at what's available to you. You can get away from the kitty stuff, you can get away from like the silly stuff. There's a lot of good stuff in there. Kathleen: Yeah. And there's a great site. My favorite resource, the site getemoji.com because you could just go there and you can see them all and you can copy them and use them wherever you want. I use them a lot, not just in email newsletters but in LinkedIn posts and stuff like that. The other thing too is that going back to the conversation we had about fact that a lot of your images will get stripped depending on where it's being sent to and what the email platform is. Emojis are Unicode text. So you are able to make your visuals have a little bit of flair. Liz: It gets in there without it getting stripped out. Kathleen: Yeah. Liz: So that's really nice. It's, it's good for me. I use it for visual hierarchy the most. Kathleen: Yeah. It's very, very effective for that. What impact has THE LATEST had for IMPACT? Kathleen: So, this started in 2018. Can you talk a little bit about the results? Like how large is the list now? What are you seeing in terms of marketing results from the newsletter? Liz: Oh yeah, for sure. When we started this, I think the  number was somewhere around like 1200 people maybe because we didn't want to force opt-ins. We had people who were opted into our daily, our weekly notifications, but we didn't want to force people to come on board with it. We did an initial push, I believe, with garnering subscriptions. We brought some people over who were already opted in in certain capacities and it started as a very small list. After that, today, I think I already mentioned it, we're now at 42,000, and in terms of results of what we're seeing from it as of today, we're closing in on about $2 million in revenue associated with it via HubSpot, which is outstanding. Kathleen: That's awesome.  Liz: It's a newsletter. You watched me last year on stage at IMPACT Live. I like content that makes money. You know, a little little skin off my back there. I'm pretty happy that that's uh, that's doing well. The results really speak for itself. I think if you go into that with the same mindset that I have, whether it ends up looking like mine or not, it's not just about what articles do you want to in here? Do you want to drive traffic? If you just focus your entire energy for a couple hours that you're putting it together and say, "I want to make this the most valuable thing that my ideal buyer would have in their inbox", you will be astounded at the brand evangelists you can build out of that. Email newsletters in the time of COVID-19 Kathleen: That's great. Have you had to change anything with the newsletter as a result of this whole craziness with the Coronavirus? Liz: I think what's been surprising is how much benchmarks no longer matter. Like, we had all this benchmark data, right? We've even written the same articles, like "When's the best time to send an email newsletter?" When's the best time to do to do that? Those rules no longer apply because everyone is trapped at home. So for example, we had, you know, a pretty steady average open rate that had been growing incrementally over time. And then there were a couple of days just because, you know, I think a lot of people can relate to this, as soon as Coronavirus hit, it was, it moved like a wave across the country and around the world. But when it would hit wherever you were, it was like 24 to 48 hours of complete madness. There was shell shock. There was, what are we doing at our company? There are all these things that need to happen. And so I was talking with Vin, our VP of Marketing, one day and I said, "Look, there's no way I'm going to get to this until like, THE LATEST is actually going to be the latest my time. Like that's just how it's going to happen because I have X, Y and Z to do." And he's like, "Those are the top priorities. As long as it gets out the door today, I don't care when it gets out." We had sent it at like six or seven o'clock at night. We had almost doubled our open rate. Kathleen: Wow. Liz: It was absolutely absurd because it made sense. Right? People are now just sitting at home, not understanding boundaries between work and play because, I don't know if anybody else is like me, I know I'm done with work when I move from this side of the couch, which is the right side of the couch, to the left, just to kind of mix it up just to see what happens. That's been kind of crazy. I would say also the level of emotional honesty I'm allowed to get to has been great, but it is a balance. I really was struggling for a couple of weeks there of, you know, I used to find inspiration for the newsletter out in the world, face to face human interactions. What do you do when 80% of your stimulus for how you create as a writer for me is gone? That was really a big challenge for me. Some days I feel better than others. And I think as this has become more of a normal, as this has become more status quo, again, this is the end of week seven of this, at least for me, I'm learning to find stories in different ways. But for awhile there it was hard. You know, just, I couldn't be depressed all the time. Kathleen: You can only talk about your favorite Netflix show so many times, right? Liz: Well the other thing too though, is that there's an emotional delicacy to it. There is a reality that I need to constantly be aware of. There's a difference between humor that genuinely puts someone in a good mood for the first time in a day and humor that's tone deaf and falls flat and actually ends up offending someone. So it's been a tricky thing to figure out because I understand that everybody has a different situation. Here's a good example. IMPACT Plus is that learning platform we were talking about earlier. I run the virtual peer group for content managers. We have CEOs and business leaders, sales and videographers and content managers, yada yada yada. So I run the content manager one. We had a content manager virtual peer group scheduled for the week after everything just caught completely on fire. I had originally slated to be teaching people how to build a content strategy, and instead I was like, I'm not sure if this is what they even want to be hearing about or if this is even what they care about right now. I'm so glad I didn't do that because as it turned out, a couple of people on the virtual peer group had been laid off, weren't even content managers anymore, but they were still there, there were business owners who were concerned whether or not in a month they were going to still have the business. I mention that because I had a similar reaction to THE LATEST. I remember the first couple of issues, I sat there and said "Am I helping people who have just lost their job?" You know, I'm in a place of privilege. I still have my job. It's all relative in terms of what everybody's dealing with, but that is a privilege. I've had to maintain situational awareness that I'm not speaking to an even more diversified audience with a much more volatile emotional range. And I'd say that has been a really big challenge, but it's also been really fun. Like yesterday's issue of THE LATEST I talked about weird food and combinations and stuff. Like the other night for dinner, I had this fantastic 2015 red Bordeaux from France and I paired it with an Oscar Meyer baloney sandwich and I started getting all of these funny emails back from people. One guy was like, "The only reason I was able to build a spreadsheet last night was because I took a break and stood over the sink and ate cold pizza." I think good advice for this is to just be honest. Everybody's kind of blindly feeling around the dark room for a light switch right now, but the only way you're going to get through it is just being aware of who your audience is. Be cognizant of the emotional state they might be in, but don't let that restrict you from a place of fear. Let that give you freedom in terms of the stories you're telling because I think people are really looking for people to be honest. I'd say that's one of the big impacts that this pandemic has had on our newsletter. I was already being really honest. I was already really doing a lot of these things, but it's made me a much more creative storyteller in terms of where I find stories and it's also made me, I think, a much more empathetic storyteller. It's made me more human, more open, more personal. Whereas I think the knee jerk reaction might otherwise be to restrict, pullback, be more corporate. What Liz says you should know about starting an email newsletter right now Kathleen: if somebody is listening to this and they're thinking, well, I might want to try either starting a newsletter or revamping my newsletter and taking a different approach, if you had to give somebody advice on, if you were starting a newsletter now, what, what would you tell them? Liz: I think it's important to have a very clear idea about the why behind the newsletter. Why are you making this choice? Is it because your current email marketing isn't working? Is it like us, where you have so many different communications? We need to bring that together and there's a new opportunity to do it better. Really understand your why. I would say that's the first step. Then be very clear about what your goals are. I think that if you're going to go into this, like, "we need to check the box, we need to do a newsletter," then what I'm talking about is not for you. In fact, I'd say probably in a year or so, that kind of email newsletter stuff I don't think is going to really survive. It'll be there. People will open it, but it's never going to drive the brand awareness that you want. It's never going to create that community. It's never going to make people initially have that reflexive "I have a question about this. I should go to them after that." I would say when you're building out what goes in your newsletter, you need to put out of your mind, your priorities. You need to say, "What is it that, if I were my ideal buyer, what would make me go, 'Oh wow' every time I open that newsletter?" -- that's what you want. You want to create that moment where somebody opens it up and it's a present like on Christmas morning and they say, "My gosh, they got this just for me!" That's what you want to do and it's going to look different. You know, you may not have the crazy personal letter or like, I think one time I made like condolence cards for marketer's failing email campaigns and stuff. Like I get really weird in mine. Just make it personal, tell a story, you know, make it so people understand that there's a human behind what you're doing and then just commit to it and be willing to try different things. Be wrong about images. You know, you're going to have to fight a lot of your own instincts. You're going to have to do a lot of testing, you're going to try things, they're going to work, they're going to not work and that's okay, but be consistent. Kathleen: Yeah, and just keep doing it. Check out THE LATEST Kathleen: If somebody wants to check out THE LATEST or subscribe to it, what should they do? Liz: Just go to impactbnd.com and if you scroll down, you'll see a little bar that says THE LATEST. You could see the latest issue and then there's a big button that says "Subscribe to THE LATEST" and you'll get me -- actually me -- in your inbox three days a week. Kathleen: You can scroll through so many past issues of it, unlike many newsletters which only exists in your inbox. I think the cool thing about what you guys do is you can go back and read prior issues on the website, which is really nice. So you can try before you buy if you want. Liz: Yeah, absolutely. I mean if you follow me on LinkedIn, my username is Liz clam. Every time a new issue of THE LATEST comes out I share the web version of it, which is, you know, it's user friendly to look at.  Kathleen's two questions Kathleen: All good things must come to an end, but we're not quite done yet. I have two questions that I always ask all of my guests and now it is your turn to answer. The first one being, we talk a lot about inbound marketing on this podcast. Is there a particular company or individual that you think is really like the shining example of doing inbound marketing?  Liz: That's a great question. And the funny part is, is that I always knew these questions were coming, but I'm still racking my brain about this. I think my answer probably would have been different had we had this about a month ago before everything happened or I guess more than a month ago at this point. I've been spending a lot of time on LinkedIn recently as I think a lot of people in our space are. And I have to say, I have been blown away by three people who our names we're all familiar with. Marcus Sheridan and Ann Handley they started doing this live series about being trapped at home and talking about the most pressing questions, concerns, and fears that everybody was having now that we're all in this new reality and I just thought that was a really fascinating and new way to do inbound in a real time, human way. Kathleen: That's really cool. Liz: There's also a guy named Chris Carolan and he is a member of our content manager peer group. I'll make sure to get a link for him so you can put it in the show notes. He is in the manufacturing space and the stuff that he has been doing recently has been, I don't think he realizes what he's doing. He is a little pioneer of inbound and also now virtual selling. So doing sales demos. There's this whole idea that as a sales person, you need to be in front of a person in order to sell to them. He's doing virtual sales demos, still closing deals, and he's also creating insanely good content about it. He's probably one of my favorite people to follow on LinkedIn and I'm not even in manufacturing.  Kathleen: That sounds like me and beer. Liz: Exactly. I will never build anything but I will follow him forever. Kathleen: Yes, exactly. Awesome. Well I will put the link in the show notes for those people. Second question. The biggest pain point I always hear from marketers is that digital marketing is just changing so quickly that it's like drinking from a fire hose, trying to keep up with everything. How do you personally stay up to date and keep yourself educated about all things digital marketing? Liz: I mean, I almost have a cheat answer. I'm the editorial director at IMPACT, so I have to read pretty much everything that we publish. And it's across video, sales, and marketing. It's across HubSpot marketing technology, developing your strategy. And we also have a whole section devoted to just news reactions, which contextualizes the latest digital sales and marketing news. So by virtue of my role, I know I'm a little bit spoiled in that I have to stay up to date. But here's what I will say. I use Feedly. I've never gotten over the demise of Google reader. I think it was the biggest mistake Google ever made was getting rid of that. But Feedly is now the devil I know and I've used it to create digital marketing news and publishing newsfeeds for me. So I follow SEO Journal, Marketing Land, Search Engine Land, Forbes CMO Network, Digiday, all of these different things. And then on the publisher side, it's like, What's New in Publishing, Poynter, things like that. I just go in there and scan. Even if you're just scanning headlines, you don't have to sit there and be like, I'm going to take three hours out of my busy day and I'm going to read all these articles. I just skim and I look, I just try to stay abreast of what is happening. There is no secret sauce, no silver bullet to staying up to date. You need to come up with a process and a schedule and you stick to it. Kathleen: But I want to say, I mean you guys create THE LATEST as a way for people to stay up to date, so you can subscribe to THE LATEST and piggyback off of all the efforts of the folks at IMPACT who are trying to summarize the news every day for you. Liz: Thank you for shamelessly self promoting me so I didn't have to. How to connect with Liz Kathleen: All right, well now we really are coming to the end. If somebody does want to ask you a question or reach out to you or connect with you online, what's the best way for them to do that? Liz: So the best way for you to do that is to find me on LinkedIn. My name is Liz Morehead, L I Z M O O R E H E A D. And if you like pictures of beer and cats and the occasional Connecticut state park, you can find me on Instagram at @whatlizsaid. Also, fun fact, if you go to impactbnd.com and type the word "genius" in the search bar, you will be brought to every article I have ever written. Kathleen: That is amazing. I'm going to do that. I'm going to do that just to see it work. You know what to do next... Kathleen: All right, well, thank you so much for joining me, Liz. If you are listening and you liked what you heard here -- and how could you not because Liz is amazing -- or you learned something new, which again, how could you not because Liz is amazing, apparently she's a genius -- head to Apple podcasts and please leave the podcast a five star review. That is how we get in front of new people and they find a find the podcast and hear and learn from amazing experts like Liz. If you know someone else who is doing kickass inbound marketing, tweet me @workmommywork, because I would love to make them my next guest. That's it for this week. Thank you so much for joining me, finally, Liz. Liz: I know, I know. Talk to you again soon Kathleen.

Guess what, I have flaws. What are they? Oh I don't know. I sing in the shower. Sometimes I spend too much time volunteering. Occasionally I'll hit somebody with my car. So sue me.

Hi. Yodelo. Um ... Hello world. How are you? Are you fabulous? How are you? Are you fabulous, and have you been having too much fun? Because I feel like a beautiful Saturday on the Gold Coast is a good day to have too much fun. Why do I look blurry? Why? I'm gonna sit here and I'm gonna finish eating my bowl of steak with salt on it, because my appetite is insane lately. I don't understand what's happening. I've got my chocolate green smoothie, chocolate flavoured green smoothie, which is my own supplement brand product by the way, which I still have not fucking launched, but I do have it and it tastes amazing. I've got that. I've got my black triple shot ... coffee. And I've got my bowl of steak with Himalayan salt on it, so I'm pretty set. Hopefully ... Hopefully ... Hopefully, I'm not gonna end up with steak in my teeth. But it's a risk I'm willing to take. How are you? What's happening in your world Sarah [Bendell 00:01:48]? Daria? Whoever else is there? 22 fabulous people. Kiana, Christina, if you're there, say hello. And if you're not there, I suppose you wouldn't be able to say hello. Maybe you could be energetically sending a message if you're not there. So, I did my blog. My blog was badass as fuck today. If you haven't read it, I don't know what you're even thinking. You should go read it. Not now, after this. So good. And it went extra long. Okay, I feel like this camera's super blurry. Am I making that up? I did my blog. I was sitting in my kitchen, which is right there, eating my steak, doing my blog, and then answering everyone's inquiries about Rich Hot Empire, and then I wanted but I was still eating, and then I was like, "Well, what the hell has that got to do with it?" Is it illegal to eat steak on a live stream? Potentially I could lose a few people who don't care for that sort of behaviour, but I suppose I'd be okay with it. Okay. I'm having the best day ever. Thank you, Daria. My secret is that I'm lazy. Daria says, "I love tuning in to you. You're so blunt and fabulous." You know that I have to say the word fabulous like that. I said, "Fabulous." Because it's how I feel about it. It's fabulous. So, me being so blunt, and fabulous. Thank you. I'm pretty certain it's because I'm really freaking lazy. Oh, hi Dee. Hello there Rich Hot Empire badass. Although I haven't even replied, I haven't checked your latest reply. I could check it right now. It's two to confirm. Yes. I'm confirming what you just wrote. It's done. Okay. I'll write back to you afterwards. I'll get your link and stuff. So, anyhow, I was conducting my personal business right ... well, my business, business. Which is my personal business. It's all intermingled. Me being so blunt, and people like that, and they think it's funny, but I'm pretty certain it's just because I'm very lazy at my core, and what I mean by that is, when I ... Okay. Why do I have fluffy bits? I tried to do this side just perfectly so that I would look, you know, just kind of casually beautiful on the live stream. That was the look that I was going for. I was going for casually beautiful and feminine and sweet. Did I nail it? If I kind of play with my hair a little bit and look a little bit girly, I can definitely nail feminine and sweet. Even though this morning I was grunting like a beast in the gym, doing leg presses, super set, with walking lunges. Man, I smashed the fuck out of my legs. And then I did, at the end, I finished with three sets of 20 reps of leg extensions at kind of my maximum weight. For that many reps, for sure. It's just probably the most vile and disgusting beautiful thing in the world, getting those final five or six reps when you're doing high reps of leg extensions. It's excruciating. But now I've flipped from gym badass into feminine sweet person with Superdry tee shirt on. Drinking black coffee and eating steak. So, I got really bored at ... Well, I was bored with myself, and I was exhausted. Exhausted, from trying so hard to not be me. This is back in ... I can remember ... This steak is so good, you guys. I don't know how I don't just snack on steak all through the day. Well, largely I do is the truth of the matter. Been so hungry this past week. I swear to God I'm eating probably 10 000 calories a day at the moment, if I would be counting them. I have no idea what's happening. It's insane. If I didn't know better, and I do, then I would think that I'm pregnant. I'm 100% not. I don't know, but I've been training like a machine. I'm getting stronger and stronger, and I'm already fricking strong, and my legs are getting just so rock solid defined. So, I'm just eating all the carbs and all the protein. I'm welcoming all of it. Anyhow, in 2014 I think it was, I did an event at spiky building down yonder. I'll show you. Do you see that spiky building there? Can you see the spike? I'll go show you properly. Let me turn it around. See that spiky building? It's called Q1. There's the beach. There it is. All right, here I am again. It's the world's tallest residential building, apparently. I used to live in it. In 2014, I was living in that building for the first six months of the year. I ran an event there, a one day business event. Actually, Dee's here. She was at my one day San Diego event a few weeks ago, the Soul Shifts and Money Making Day, which was so fun, and so amazing, and so flow based. It was Soul Shifts and Money Making. But the week before that, I did the same event in New York, and I ran into one of my clients the night before the New York event in the lift. Christie [Berley 00:07:06], actually. And she said, regarding the event, do those sort of things exhaust me and tyre me out. And am I gonna be tired out after the one day event the next day. Thank you, Dee. It was so amazing. The energy of everybody in the room just made it so incredible, because I only attract soul mate clients in, so it certainly makes my job enjoyable [inaudible 00:07:26]. I think I need to turn the air conditioning on. I'm overheating already. Or it's the steak. So, Christie said am I gonna be tired after the event. And it is gonna drain my energy, and I was like, "Fuck no." It does the opposite, yeah. Your coach. It does the opposite of that. It elevates me, I said to her. I said to her, I'll be levitating through the ceiling of the Union Square W Hotel, which is where we were at, and that's indeed what happened. I get so much energy from seeing my clients in person. Even brand new clients that I've never met or hung out with like an event. Oh, hey Mandy, who was at the San Diego event also. So, I get so much energy, I get high vibe as fuck. I get kind of silly and crazy because I get really elevated. If you've ever seen me go super silly and crazy on a live stream, which I'm pretty sure happened just one time maybe in like 2017, or something. I've still got this same piece of steak in the side of my mouth. But I'm just gonna go ahead and add another one. I'm like screw it, just keeping bits of steak in the side of the mouth. Or chewing it up until it becomes, into like a mushy thing that you would then feed straight out of your mouth into your babies mouth. And if you've never had a baby and fed them straight out of your own mouth into their mouth, you think that's probably gross, but it's actually ideal. There's even properties in the saliva of the mother that are good for the baby. So, I'm just giving you so many tips here. I'm giving you freaking parenting tips, nutrition tips for babies, I'm all over it. My daughter's first food was when she was four months old, and she grabbed a T-bone steak out of her dad's hand at the dinner table, and just started chowing down on it. Like, um-num-num. Kids love steak. All right. So, yes. Sometimes I get high vibe and distracted, and a little bit silly, and I lose track of what I'm doing. It happens just on the very odd occasion. But anyway, after the Soul Shifts and Money Making days, I was so freaking elevated that I even needed 29 orgasms instantly, or probably like a three hour massage in order to bring myself down to life. And some wine, and some more fun times with clients. And so, actually what I did was I ended up going to bed with one of my clients. The fabulous Amanda Francis. Nobody had any orgasms. Don't freak out. But we did do a two hour live stream together. That helped. In fact, it made us even sillier than we already were. And eventually we came back down to earth, probably several weeks later. And my point is, in 2014, I did a one day event in that building that I just showed you, the Q1 building, and I just remember being exhausted. Hello Debbie, hello Theo, hello Addison, hello everybody jumping on. No, the orgasms are for the point of release, because I go so freaking high vibe from doing my own work, that I'm like, my head is going to explode, you guys. It's a serious genuine problem. Driven women need a lot of sex. This is an important conversation that we could get into or not get into. But like somebody said to me recently about it. Like I'm a man and need a lot of sex. And I'm like, "Excuse me, that's actually not a man thing." It might be a man thing, for sure. I'm not saying it's not a man thing. That's a driven woman thing. So, don't be like, "I'm a man and I need more sex than you." That's not how it works. Driven women need more sex than anybody. It's like in fucking Wikipedia. You can look it up. No need to look it up. You all agree anyway. We all know this. So, where was I? So, I did exhaustive horrible event down there. It was so exhausting. So exhausting. I was high with a hot flash and the sweats, and blurry dizzy vision, from trying so fucking hard to be a professional business fucking coach. I even wore a tight ... trying to remember the names of these different skirt things. Driven people, says Pete. I'll agree with that. I'll take that. Well, it's people who are alive with life. Let's face it, sex is the creation of life. That's what it is. So, if you're lit up with life, then you're gonna require and desire a lot of sex, and also for the purposes of after you've done an amazing live stream or event, then somebody's gotta fricking deal with all that energy that's going on. Who's going to deal with it? If nobody comes along and deals with it, then I have to freaking walk around with that shit. I can deal with it myself, and often do, obviously. But otherwise, I seriously get so high that I'm like, I cannot ... I can't ... I'm just spinning. I'm spin, spin, spinning into the sky. I need all the things all at once to just try and keep me somewhat attached to earth. I don't always wanna be attached to earth. And sometimes the sex makes you go even more off the earth. Anyway, it's a very fascinating conversation. I'm sure you'll agree. I'm writing two books about sex at the moment. One is called Three ... This is not a joke. This is the title of my book. It's nearly done. Three Orgasms Before Breakfast, semicolon, The Truth About Driven Women and Sex. The other one I don't even remember what it's called. But both of them are gonna be amazing. So, I was wearing a pin skirt. What's it called? A tight skirt that's a pin frame, where it's kind of like ... it goes down like a pin. I don't know what it's called. What kind of skirt is that called? And it had stripes on it, because I felt like it made me look super professional, and then a tight fitted blouse. That was my professional Barbie look. Business coach Barbie. And I just wanted to impress people. I wanted to ... Pencil skirt. That's the one. I knew it wasn't pin. Thank you, Debbie. I just wanted to impress people. I wanted people to think I was a good business coach, I wanted them to take me seriously. I didn't believe in myself, or I hadn't given myself permission to be who I am. Everybody knows this except me. Pencil skirt. Why did I say pin skirt? I don't know, I'm just making shit up. I should design pin skirts and sell them. Yeah. I guess, I just didn't give myself permission to be me. I didn't think that I could just be myself, and be a business coach, or a coach of any kind and make money doing that. It was all about showing people that you're so fricking cool, that you've got your shit together, or something like that. So, I'm sure people had a decent enough time at the the event, but I was not one of the people who had a decent time at that event, or any event in that sort of pre ... That era. It was roughly early 2014, that exact time when I went fuck this shit, and started going all in on my own message, and doing exactly what I wanted, and saying exactly what I wanted. So, that would've been probably the last thing that I did like that, where it was just so fucking exhausting, and all of this is just because Daria, I think it was, said, "Kat, you're so blunt and fabulous." And I'm like, "Let me explain why I'm so blunt." Because I got so fucking shit of that, sick of that, I got so sick of trying to not be me and trying to present myself to the world as a successful person, and it was so tiring and exhausting, and it would just wear me out. And so, why I'm so blunt now, and I just hang out here, being myself and saying whatever I want, the same way as how I talk with you, with me in person, nothing will change, right? People say it to me all the time. They'll say, "You're exactly the same in person as you are online." I look exactly the same, I don't look like a completely different version of myself in my photos and shit online. That does my head in when people do that, and then you don't even recognise them in person. That really kind ... I'm like, "Why? Why?" And I talk the same, and I ramble on the same, and I'm the same, right? And I think it was because at my core, maybe I'm really fucking lazy. And maybe my whole business is because I'm fucking lazy, because in the end, I just wanted to be myself and take it or leave it, and I guess some of you took it, and so here you are. Thank you. Now I'm free, says Candice. And unapologetically me. That's good coffee. Good. I didn't wear a pencil skirt recently. I feel like I could do it for a skit though, Melissa. If I did a skit about being a Stepford-preneur. I don't have any anymore, but I'm sure I could get some from somewhere. No need to qualify for anyone's approval, says Tolepa. When we let the goal do the fucking work. So true, but I didn't really know that then. And now I know. And now I teach it. Today we're talking about faith though. I don't know why you guys are getting me so distracted with all these other conversations. It's exhausting to try to not be who you are. That's right, Theo. It's exhausting and counterproductive, and then do you know what the worst part of it is? The worst part? It'd be like ... I've never done this, but imagine ... I can imagine what it would be like, if you made up a fake version of yourself on a dating profile, and you used old photos that were not current. Obviously I just said the same thing twice. Or if you pretend to be interested in stuff that the person you are interested in is interested in, that sort of shit. And then you think that maybe you got the outcome that you wanted, like you tricked somebody into being with you or something. Do you know what the huge problem with that is? You then gotta keep fucking being the person that you're not. How you gonna do that? Wine. Obviously. I prefer to have the wine and be myself. So, what do we call this live stream? Faith, something about faith. Okay, the reason I wrote this is because one person, who's an amazing badass person, who literally just took the second to last place in this round of Rich Hot Empire, right before I did this live stream. We were messaging, and she was talking about fear, and wanting to step up obviously, and be that version of herself who she knows she's here to be, but I guess the fear and uncertainty of investing and working with me, and investing in herself energetically in that way, and all the feelings that come up with that, and I talk a lot to people about fear versus faith. And she said something about how she'd been in faith late last night, and ready to say, "Hell yes", and then fear had come up again. I am Batman, Christine. Somebody has to be. Nathan, my son, swears that I'm not Batman, but what does he know? I am Batman. He think she is. So, yeah. So then I said to her ... I just copied this title of this live stream straight out of the message thread where I was talking to her. I said, "It is a practise and a discipline to release fear and act from faith." And then I thought this is a good topic to talk about. But then, meanwhile, by the time I'm finished setting up the live stream and getting ready and coming over here, she had already said, "Fuck yes", and she signed up. And that was the second last place, just hint, hint, hint. All right? Message me if you still want in. I can't even promote it anymore, because it's gonna sell out instantly. Probably sold out already right now while I'm on this live stream. Okay. There's like a little bit of fat there that I don't wanna eat. I'm fine with eating fat, but sometimes I don't like the taste of it. Okay, I'm done. Now I'm gonna eat chocolate after this. A perfect diet is chocolate flavoured green smoothies, super strong black coffee, triple shot espresso, multiple times per day. As many times as is required, plenty of steak with salt on it, and some Seashell Guylian chocolates. That's all your food groups in one hit, you guys. That's a perfect diet. You heard it from me here. In fact, another book that I'm writing, and this is not kidding either, is called The Red Wine Coffee Steak and Chocolate Diet for Women, or something like that. No, not steak. Red wine, the wine, coffee, protein, and chocolate diet for women. That's a real diet. I've been living on it for 20 years. It's working fine. It's working fabulously. Okay. Is it kinda grossing you out that I'm eating on the live stream? Yesterday, one of my clients was eating a bag of chips, very noisily, while she Voxxed me her audios, and so I figure of someone can crunch chips while they're talking to me, I can freaking eat while I'm on a live stream too. Okay. It is a practise and a discipline to act from ... to release fear, and act from faith. What do I mean by that? What do I mean, what do I mean, Anna [Shelly 00:19:37], respond. I'll just bring somebody to the mic. I'd love to just bring somebody on to the the live stream right now. Huh. What's happening here? Oh. Callie just sent me ... My assistant Callie, just sent me, "Hi Katrina, we ..." From Facebook. "We reviewed the profile you reported since it violated our standards, we removed it. Thank you. From Facebook." Thank you Facebook. So, somebody was trying to be me yesterday, and a bunch of you guys helped out and reported that. Thank you. Okay. I'm ready to talk. Now, 100% of the way that I live my life, is acting from faith. Sometimes I say acting from faith, sometimes I say acting from soul desires. I kinda mean the same thing. Because I believe that what my soul desires, and also requires, which is a critical word that we should dive into momentarily, what my soul desires and also requires is gonna be based on faith also. Those two things will not be in conflict. Somebody said to me this week, something about feeling like her soul desires, what felt aligned, did not feel the same as what's in integrity. And I was like, that's not a thing. What is in alignment for you is in integrity for you. You might feel that it's not integrity because maybe it's breaking some rules. The workout live stream? What workout live stream? Anna says yes. Lizzie, I finished eating. I could get the chocolates and start on the chocolates now. I don't usually eat chocolate in the middle of the day though. Of course you can eat on your live stream. Eat whatever you want. You need to get practise tattooed too. Oh, when I get a tattoo ... [inaudible 00:21:24] She just randomly drops into the conversation. What's happening? Send me a photo of it straight away. As soon as it's done, or while it's being done. Add the word practise on, right now. Why not? So, it's all about living in accordance with your values. The whole fricking thing is about being in accordance with your own values. Back in the day, let me think which day it was. It would've been roughly in 2013, I believe, or 12 even. Yeah, 13, I was pregnant with Nathan. I would always drive up to whichever gym I was going to at the time, back where I lived in Melbourne, and I would sit there early, at like 6AM. I would leave Alyssa with her dad back when we were still together then, and I would go early to the earliest café that opened nearby. I think it opened even at five, I'd go super early. And I'd sit and do my morning study and reading, and then my journaling, and then I'd go workout. Same as roughly now. Same as I was doing for many years before that also. But I'm thinking of this one particular café where I used to go all the time, because I can specifically remember being in the corner of this particular coffee shop, and writing a lot to do with my values, for like a good year, I think. I mean, I'd just dive into all these topics repeatedly. But I think that I've had things through different aspects of my journaling and inner work, and I remember that my theme for a long while then, and back when I was going to this coffee shop was around my values, and really just getting clear on what do I believe? What's important to me? What are my values and priorities? Which are essentially like the rules that you wanna live your life by, right? So, one of my values is obviously health and fitness. That's important to me. I will prioritise it. Family is a value, inner work and mindset work is a value. Spirituality, connectedness to God. Fucking steak is definitely a value. It's a value that's empty now. Shenanigans. Can you actually say shenanigans on one of your values? Can I put that on my list of values and laminate it? Definitely shenanigans. Fun is one of my values. Being myself, and so on and so forth. So, anyway. Living in alignment is simply living in accordance with your values. And the whole idea of the whole damn thing is that when you know what matters to you, and you know what your values are, and what's important to you, and then you live in accordance with that, you live in alignment with that, that you create the life that you're meant to have, and that you can't fuck it up, and that everything is just created and done and available for you, right? So, it's your blueprint. I like to do a mic drop at the end of when I do a live presentation. I bring the fire and the brimstone, and I kick people's ass about being themselves in business and live, and how I like to finish my keynote ... I don't have a script or anything, but I have ... I guess it's inside of me to a degree. I like to finish with being ... Start with something like, stop looking for the goddamn blueprint that's gonna make you millions of dollars, and impact millions of people, and allow you to live the life you fricking want. You were born with the damn blueprint. The blueprint is inside of you, but you gotta go looking for that shit, right? You gotta take time to find it. Not just one time, either. Not just for 2013. For every day. Practise. It's done. Coffee's done. Steak is done. Chocolate green smoothie is not done. Live stream is definitely not done. So, here's the thing, right? This is important. That's why I add the sceptre. Just to emphasise my point. You gotta be tuning in on this shit daily. In some way, shape, or form. Okay? Wait, there's a piece of steak up here. I'd forget it's up there and it would just sit there until that mid afternoon, I'll probably find it while I'm having a massage, and then have a little steak snack. It's done now. I sorted it out. Look how fabulous my teeth are. They're super white. Just by all the steak eating. Stop looking, you already have. I feel like there's a word missing there, but I like the undertone of it, Candice. Okay. You've gotta go turning in. Not really looking. Maybe you've gotta go looking at first if you've not done any looking, and you don't even fricking know what your values are, but that's a bullshit lie. Of course you know what your values are. Of course you know. You do know. You may not be paying attention. You may be pretending all manner of bullshit. And just making things up, and living the wrong fricking life. But at your core, you already know. However, for me, the inner work has been a daily thing that I've done for many, many years, and it's just a daily way that I connect to my soul, to my core. I remind myself of things that I already know. I often write down a load of stuff in my journaling. It's like, that I've repetitively in some way written or acknowledged, or kind of connected to for years, and years, and years. And I reinforce my beliefs, I reinforce affirmations and things that I'm wanting to create. Sometimes I've sort shit out, or kind of detoxed, or brained up a bunch of stuff. But a lot of it is really just reinforcing and reconnecting to my belief system, my values, and naming and claiming what it is that I'm here to create in the world. Also connecting to my soul. Exactly what I'm saying now Christine, is how you find that blueprint every day. So, I'm kind of getting ... I'm leading into the how of the, yeah. The how of that. So, it's kind of like taking the time to connect in what am I feeling, what feels important to me, and to remind myself of that. What is it that I believe that I can create into my life? Yes, I write it down and so done. I am. You guys saw that I put you are, on Facebook this morning? It was interesting to watch people's responses to that little Facebook post. I don't care what people respond to it, because obviously they can perceive it however they wanna perceive it, and it's fine. And some of the responses were quite funny. But actually, the reason that I wrote that is that I was doing my inner work at the time, and my study. I always do like a morning kind of spiritual soul shift type study, which just means reading something for a few minutes that speaks to my soul. And then I go into my journaling, and I was reading and setting intentions around focusing on who the words I am, are the most powerful words that we have available to us, right? I believe. Because I am is a finite statement in itself. You are complete, you are whole. I am, period, the end. And that's everything. Everything is already done in those two words. But also in journaling, and inner work, when you use the words I am, that's incredibly fucking powerful and you create it to life. That's why I wrote you are. And not that I expect everyone to read my mind and know the reasons that I wrote that, but a few people seemed to pick up on it, which is cool. So, coming back, coming back, coming back, the whole alignment thing. What is your soul desire? Acting from faith, it's a practise and a fricking discipline to release fear and to act from faith. Well, the process that I just explained, like some form of daily inner work and checking in and tuning in, whether it's journaling, whether it's through your own messaging. This is me doing inner work right now, right? I'm reinforcing a bunch of stuff for myself. Also, every time I write, or talk to my clients. And I'm sure for you, maybe when you talk to certain friends, or mentors, or you hang out in my communities and groups, then you reinforce that stuff and you look at it and you connect back to your core. You remind yourself of what matters, and of what you value, and of what you choose to believe because beliefs are a choice. And then, and then, and then, and this is how I do life, this is how I play life and decide what action to take and where my energy and time should go, is I connect to well what would faith have me do? With all of these things being in place, my values, my beliefs, the way that I choose to see the world, and knowing that of course I can create anything I desire and anything that comes to me, if I truly did believe all that, then what actions would I be taking today in my business and in my life, and in all areas? How would I be showing up, right? So, I take the time to connect to these things, even just for a few moments a day and it's kind of a running mantra through my mind all the time anyway, just because of how long I've been doing this shit for, and it's how I think all the time. But certainly, if there was anything where I was experiencing fear, or I was coming from a scarcity mindset and I would feel and notice that for sure, then I would really very deliberately practise coming from faith, not fear. And what most people are doing, and what you might be doing, is reactively living their lives based on fear. Not a good idea, all right? What that means is, if you've got underlying belief systems running through you relevant to money, relevant to business, relevant to getting soul mate clients, maybe relevant to your health and being in shape, maybe relevant to attracting an amazing partner and finding the people that you wanna connect with in your life in that way, then that is gonna create you the wrong outcomes for you. Not an aligned outcome, because you're literally creating your life based on a fear and scarcity mindset. A lot of times, I mean, down there, people out there, places that are not here, people don't even know this, right? They're not even conscious enough to realise that they're reacting from faith. The Four Agreements, I've heard of, but no, I've never read that. And thank you for bringing that book to my attention, Kyle. I've definitely heard it mentioned, and I think I said that I would read it, or I noted in my mind that I'd like to read it, but then forgot. I read so much different stuff all the time though. So, yeah. Mostly people are not even conscious of it, right? They don't know they have a fucking fear mindset or a scarcity mindset. They believe that's how the world is. That's how life works. This is how it is. Well, I'm not really here to preach to those people. Occasionally I'll meet one of them in my travels, one of the real people in the normal world, and then something I say, or something they say will make me aware that they're actually like us, and then I would open up the conversation more. But I'm not here to try and convince people to even start thinking. I'm here for the people who are already conscious around this stuff, who already have awareness around it, who already have these underlying beliefs around abundance, and getting to have it all, and have it on our terms. But maybe you've not full stepped into owning it yet, right? Your consciousness is returning. Exactly, Mandy. So, for those people, and this could be you, you'd be aware when you've got a fear mindset going on, or a scarcity or a lack mindset. Sometimes you might pretend that you don't know, or you just allow that fear to rule you, or you go into some kind of razzled, panic type situation. Like oh my God, the sky is ending, the sky is falling, the world is ending, everything's not working, blah, blah, blah, blah, blah. The world hates me, and so on and so forth. But you do know, right? And so, it's a practise. That's what I mean by the title of this live feed. It is a practise to release fear and act from faith. Now, for me, my business, in business and money, I practise that shit so fucking much for years, because I really just decided to apply myself and to shift it. The truth is I don't have to consciously practise it at all anymore. However, it is still a daily practise. It's just not something that I think about doing it. It happens automatically for me. I always act from faith, which is to say what does my soul direct me to do? What am I guided to do from within? And I act from a place of believing that I'm safe, and I believing that I can have it all, that's how I choose to directions that I take in every different element of my business. Whether it be what I'm selling, what I'm saying, how I'm responding to somebody who's inquiring about working with me, how I do my marketing, how I do PR, everything. The question is always what is my soul telling me to do? Simple. And usually I don't even need to ask the question. The answers just come up automatically, right? In other earning, fitness, in fitness and food, same thing. Exactly the same thing. It's 100% intuitive for me. I used to do all the stupid diets, I used to live in so much fear to do with my body, and I can't eat this, and then I'm gonna gain weight, and now I gotta do extra cardio, and it was just very tiresome. Probably for everybody that had to put up with me as well as myself. It was not fun. I didn't enjoy it. Even last year, I slipped back into a fear routine with food and training, and I got heavier. How much, maybe six or seven pounds heavier than I am now. So, not a crazy amount, but I felt like a lot bigger than I like to be, and I can remember being in so much fear where I was like man, I really want toast this morning with my breakfast, but I really shouldn't. I'm gonna gain weight, and I shouldn't eat this, and I shouldn't eat that, and then I just snapped myself out of it in December last year. I was like what the fuck? I'm gonna eat what I fricking want, and believe that I make good choices for myself. That's faith, right? I'm gonna give myself freedom. I'm also gonna fucking remind myself that results come from mindset. I don't care what anybody says, right? And I have a really fucking extensive background in nutrition, in advanced nutrition, in hormonal sciences and studies. I know all the fricking science of what you should be eating, but your mindset is way more powerful. If you believe that you can be lean eating fricking pizza and donuts, you will be. I'm not saying to eat it. I'm saying your belief's fucking matter. Right? Like now, for breakfast this morning for example, I had a massive serve of french toast, with syrup on it, berries, bananas, bacon, scrambled eggs, then went to the gym, smashed out my legs, now I ate a bowl of steak just then. You saw that. Whatever. I eat what I want. I don't base it on anything except what do I desire, and I choose to trust. And so, it's intuition and flow, and it's freedom. Freedom. Like great, I get to have the body I want. I love that. I love feeling hard and looking how I desire to look, but what's more interesting to me and powerful is freedom, and that's what I'm here to share, in all areas. Now, where I personally ... So, with the money stuff and the business stuff, I don't really gotta practise around my food and nutrition. Even when I go to the gym, I'm like what is my soul telling me to do right now? I'm not like well, I gotta do this style of lifting, and this many weight sessions, and this much fricking cardio, and this much yoga. I do what I'm directed to do each day. If I feel unsure, because I always move my body every day. If I feel unsure, I literally will stop and I'll be like, should I do gym or yoga today? What is my soul telling me? Or is it just a walk or something? Occasionally it's nothing, but that's extraordinarily rare. Like maybe two days in the whole year. Right? But it's not like I go to do this much gym, this much cardio, this much yoga, this many walks for stress relief. Oh my God, imagine you had to live that way. How exhausting, right? But I used to live that way in all areas. So, it's not something I gotta consciously practise ... It seems that my sceptre has a little bit of mould on it. That seems unusual. Or it's just some green stuff that's being revealed. I don't consciously practise it, but I'm definitely practising in the ... what's it called? Nutrition and fitness area anyway, because my practise is the way that I live my life, right? And even when I do something like eat massive indulgent breakfasts that I had this morning, then I'm kind of reminding myself. I sort of smile to myself and I'm like, huh, look at me, being all free and eating what I want. And I feel really proud of it as well, by the way, because I spent 10 to 15 years obsessing over every fucking thing that went into my mouth. So, there's a massive sense of self satisfaction that comes from eating the damn french toast, or the cake, or whatever it is when I eat that sort of stuff, or even when I'm just eating greens and lean protein, and stuff, which is a lot of the time. Either way, I'm continually reminding myself yeah, I get to choose what feels right for me. I trust myself. I have faith that I'll make the right decision for myself, and I know that my results come from what I choose to believe, not from how things add up. My results don't come from what I eat or how I work out. My results come from inside of me. Same with money. What if you trusted yourself? Imagine. Can you just imagine how fabulous your life would be? It's so easy. You literally just get to sit around all day fricking waving things to people on the internet and doing whatever you want, having a good old chat. You're not sitting here worrying. I spent my whole adult life up until a few years ago, and even in some areas still recently, worrying, always. Like there was always something hanging over me. Am I gonna look good enough for that event tomorrow, or you know, do I need to go and do another workout today, or did I eat the wrong thing earlier, or did I say the wrong thing earlier on Facebook, or am I gonna ... How should I make sure I follow up with that person and close the deal? Or what should I be selling? Oh my God, there was so much fucking energy just being exhaustively drained out of me all day, every day. And it was so exhausting. I said exhausting two times, but it was how I lived my life for years. I really gotta give myself props for being able to stay upright and standing the entire time. No wonder I needed so much sex. But I think I need even more now, because I'm even more alive with energy, and vibrancy. So, the practise can be automatic, is what I'm saying. The practise can be the way you live your life. Now, the only area where I still gotta consciously practise more, is my love and [remomant 00:37:41]? [remomance 00:37:42]. Love and [remomance 00:37:43]. Love and relationships and romance area. But I'm getting so into flow there also, right? I spoke about this a lot recently. But I just take a little bit more time and attention in that area. I'll notice myself coming from fear something still, or I can feel that a fear reaction is rising, or I can feel like what I would maybe say or do if I allowed fear to rule me. I just catch it. I catch it always. I don't act from fear or scarcity, or lack or neediness in that area anymore. I don't believe I do. I think I've shifted that now. Touch wood. But I notice that I catch it quite frequently, and then I I kind of process it, I do my inner work around it, I do journaling on it, I tune in. I notice when I'm like oh my God, I'm freaking out about something, or what somebody said or didn't say on a message, or what I'm gonna say to him, or whatever. And then I catch it and I'm like, okay, and I sit down and I fucking journal that shit. I write it down. Why am I feeling this? What is this really about? What story is this that's springing up from previously? What do I need to understand here? What do I wanna choose to believe, feel, what are the emotions and the thoughts that I desire to bring in around this, and then finally, okay. What aligned action, if any, should I take in this area? I set my intentions, these are the desires and the results that I want, I fucking release and detach from it, because that's a critical part of manifestation, and then yeah. I go what action, what aligned action, if any, should I take around this? And that's roughly my process, right? So, I take time to do that. I had a freak out thing earlier this week, and insecurity that came to the surface that I noticed, relevant to a conversation with a man, and then I just, I probably spent an hour working through it in my journal. I took the fucking time, because I believe that I can have it all, in that area, the same as how I do with my money, my body, my lifestyle, my fun and adventure, et cetera, and I am willing to invest the time in training my fucking mindset and shifting my soul into that place of flow, and into faith based response, but it did take time and attention. And then I took completely talked myself down from that hill of freaking the fuck out, to where I felt totally grounded, totally sure of myself, totally in faith, totally in abundance and certainty, and like yes, I get to be who I am, and I get to receive love, and I'm a fricking badass, and I feel hot, and I feel amazing, and bring it on world. And then, from that place, I'm like cool, cool. What, if anything, is the aligned action I need to take in that area, right? And that is my practise in that area. It's not automated exactly like the other areas, as I'm explaining to you, right? My point is, that for me to get to the level of ease and flow that I have now around money, where it's like I have ... Of course money just flows to me every day, as much as I just kind of pluck out of the air, more and more every month, with greater and greater ease, soul mate clients only. I don't gotta do anything, I never gotta worry about it, it's just always there. Same with my fitness and health. To get to there, to get to here, I did that. I did that fucking inner work. I took the time. Every time my shit came up, I sat my ass in the chair as soon as I could, and I did the journaling work on it, and or I spoke with whoever it was that was supporting me at the time about it, and I ran it through my head while I was maybe working out, and I figured it the fuck out. And I noticed where fear was ruling me, or scarcity was ruling me, and I asked myself repeatedly, every fucking day in my journaling, for years. I would ask what would alignment look like right now? What would I be saying, selling, doing in my business if I knew I was completely safe with money, if I already had a million dollars in the bank, and if I was completely in alignment? It was a fucking practise, you guys. I remember that question I asked every morning for years, like two to three years I would say every fucking morning. I remember sitting in café up there, in Broad Beach, which is the next town over, café that opens at 4AM down there. I always know where all the early morning café is. Wherever I am in the world. And every morning it was my practise, right? I just cannot emphasise enough that you've got to have a mindset practise, and if you're not willing to do that, please, for the love of God, leave the fucking live stream and leave my community because I cannot help you. If you're not willing to invest into shifting your own soul and into being that next level version of yourself, there is not a single fricking thing that I can say to you or desire to say to you that is going to help you to make money, reach your soul mate clients, make a fuckload of money, I already said that, why not have some more? Have your dream body, have a soul mate relationship, have it all. I do the fucking work, and by that I mean the work of how my thoughts or my mind and my beliefs and my emotions operate. I am disciplined enough to train my mind. Your mind is like an errant fucking monkey child. It will do whatever the fuck you want if you don't give it direction. You get to choose. And when you take the time to choose how you're gonna think, and to cultivate a mindset of abundance, and a belief system of abundance, you get to the point where it's fucking inherent to who you are, which is how I am with money, how I am with my fitness and body, how I am rapidly becoming with love and romance. I'm so just on the edge of complete, complete flow and ease and certainty in there as well, and it's shifting every fucking day. I've already shifted so much from like two months ago, or four months ago, or a year ago, because I've been doing the work. I've been applying myself. I've been committed the it. I refuse to accept anything except the standard of excellence. I know that when I'm next in a official serious, committed relationship of some kind, where it's like an official thing, that it's gonna be something that people are like, oh my God, I wish I had a relationship like that. And I'm not saying that because I want people to be envious of stuff that I have, but more so to impress upon you, like I know that people wish they could make the money I make, live the lifestyle I make, have the body and have it all. Well, you gotta have that practise. And you've gotta be committed that you get to have it that way. There is no fucking way I would have any relationship of whatever sort of classification or labelling, and this is already true in the current way that I do love and romance, that this ... Any connection, however that connection is playing out and carrying out, my current connections are all fricking based on what feels right and aligns for me, and what is in keeping with my goals, and even the guy who is important to me in my life, right? Who I talk to all the time, we talk all the time about communication, and learning new communication, and growing in communication, and expressing your true actual feelings. Like oh my God, imagine, right? And it's a continual growth thing from both sides, and that is something where I'm just ... I'm not available for anything other than that. How can people be in a relationship where there's not openness and communication? But I was. Fear, obviously. Right? So, I know that people can be. But my point is, I've committed myself to getting to have it all in all areas. So, in this area, like in other areas, I just do the work. I do the fricking work, and I only bring in people into my life who are doing the work in their area, in their life also. And people who I was giving my time and energy and body to, et cetera. For example, last year, well I still have fun to go on a date, and that sort of thing. That's fine, I've got nothing against that as a general sort of social thing, or a fun night out or whatever, and yeah. That's totally fine. But as far as me continuing a relationship with somebody, like really, when I get to the point where if I've seen somebody two or three times, if that's not a growth orientated person, if we're not vibing on a soul level, it's not like I'm trying to just be superior or something like that. It's just that, that doesn't align with how I choose to live my life. Just like my soul mate clients and my soul mate clients, I'm just not gonna work with somebody who doesn't choose to apply themselves to business and life in a certain way. So, even part of my growth into greater alignment and flow in this area, was I just allowed some connections with guys that I had been seeing to fade away, but I was like, well, yeah. I still have a great time every time we catch up, it's fun, we go to dinner, we do all the things, you know, have sex, et cetera. Yes, that's a need and a requirement as well, so that's certainly part of it, but it's kind of like ... If the conversation's not flowing, if it's starting to feel like a little bit of hard work, if it's kind of like, well, I'm pretty much just doing this for the attention and the sex, then okay, well I could still certainly do that if I choose to anytime, and I would, right? For sure. If I choose to. But it's also, hmm, how does this tie in with what I actually believe? How does this tie in with faith based living, right? How does this tie in with the knowledge that I have inside of me, that I can have only epic soul mate connections? And people say it's really hard to find a conscious guy, or it's hard to find a man who's growth orientated, and then their hot, and they're whatever, and whatever, and whatever. And I'm like, well, you're gonna get what you expect to see. That's the truth of the matter. I started journaling earlier this year on being surrounded by conscious men who are freaking smart, fun, funny, successful, who totally honour me as a goddess and a queen, and tell me the nice things, and treat me in a way that I love to be treated. And elevate me and take care of me, and I didn't even just mean romantically, right? I meant in a general sense, being surrounded by conscious men. Only the other day, I think it was like a week or so ago, I remember just thinking holy shit, today alone I've had four amazing epic conversations with incredible conscious men. I am surrounded by conscious men. My friends, my clients, people who I connect with online, and also in the romantic area as well, right? But really, like all my male connections now I just ... I have such amazing male friends, who are so fricking conscious and elevated, and I'm only gonna date in that way as well, and I'm only gonna give my energy in any sort of [inaudible 00:47:28] sense in that way, and it's also what I expect and what I see in the small percentage of men that are actually in my own community, several of which are here on this live stream. Yes. Exactly. Pete's just like, "Here I am." And Brandon's here as well, right? So, there's two examples right there. And it's just all these things come about when you choose to believe, right? I'm using that area as a big example because it's an area that I've been particularly focusing on for me and my life, as you know. And like I said, because I've practised, because I've repeatedly practised releasing fear ... I didn't have fear around attracting conscious male friends or clients. Actually, that was more so obviously for the love romance area, but still, I gotta practise that. I've repeatedly practised it. When fear's rising, when you say to yourself maybe that's unrealistic, or I couldn't have a connection like that, or I can't tell I'm what I'm really feeling like this. And it's like, well is that true? Or is that fear? What would faith say? What would my soul tell me to do? What would alignment look like? And then you fucking practise. And the practise maybe scary as hell, super fucking uncomfortable, insane, right? In that area. That's why you practise. You practise so that it becomes easier and easier to show up as that version of yourself, okay? So, right now, where is the area where you most need to practise? What is the area that you've gotta practise in? Because I could tell you that you can get to absolute flow and ease, as I have shown and demonstrated, and as I continue to create for my own self, you can have all of that. You know it. But you've gotta be willing to take the time to catch it when fear is ruling you, and if you're not even sure, then fricking, start getting your ass in the chair every day and looking into that in your journaling, and figuring it out, or working with me, or whoever you wanna work with, and getting it all sorted. And then you practise what would faith look like? What would soul alignment look like? What would I be doing if was coming from belief? That's the blueprint. Michelle says, you totally get what you expect. Just expect differently and what ... Right. And there's so many things that I've written in my journal, where I feel like that's outrageous, that would be too good to be true, right? I think even the conscious man thing, I felt that at one point. I was like well, you know, a lot of the really conscious men seem to be kind of like not my type, like super ... I'm sorry. But super hippy-ish, which is not my type. And so, I kind of had a belief system there, and then I was just like and what if I chose to believe that the conscious men that I call in are super in their kind of alpha masculine, and in the way that I'm attracted to? And so, that's obviously what I then created, because I chose to believe it. But I remember thinking that it wasn't really possible or available, and then I decided to journal it every single day anyway, which is what I do with everything, right? There's many things that I'll journal where I'm like it seems so far off. And I'm like too bad. I keep claiming it as available now. Manifestation is all in the now. Woo. Okay. By the way, I got one place left in Rich Hot Empire. Six weeks to work with me one on one. You and me. Build your soul mate cult tribe, make money doing what you love, create a multi seven figure empire and beyond through low end, high end, whatever you wanna do. What is your calling, what is your soul work? Do you need to do the mindset work on that, and would you like to know everything about how I've built this business? Rich Hot Empire is about all of that and so much more. It is unlimited one on one access to me. It is going to be closed off very, very, very fricking soon. It'll probably slightly oversell, because I've already got several conversations in the works. But in theory, I can do one more place if you message me ASAP about that. I will send you a overview and details, and we can talk through it all, and yes. Well, there you go. Dee's just claimed that last place, right there. Which I kind of already knew anyway. The conversations that I'm still having with people right now are all closed out. Those conversations obviously, right? So, as always, I sell things out, or I slightly oversell them even, if I've had like four people that are messaging all me at the same time for the last final place, which tends to keep fricking happening, because I call in the energy of it. And that's how it's done. And this is a faith thing as well. I teach about that when you're a client. I teach about it anyway, in lots of different ways obviously, with my free online content. so, leave me a comment, send me a message. Tell me the things, say yes to you. Press fricking play, and I already said press fricking play. I'm gonna say it anyway. Don't forget, life is now, press play. Thank you for watching. Bye.

Oh, all right, it looks fabulous. From now on I'm only going to live stream in front of cool pieces of art. Actually, can you pass me that, sorry, the laptop cover, 'cause I'm going to burn my legs otherwise. Thank you. All right, what's up? Hey everybody. Hey everybody who's not here. Where are you? I'm not going to talk until people are here. What's happening? Why do I not see any numbers? I swear to god, Facebook is just trying to mess with me half the time, and not show me any numbers. Then I'm like ... Four people are here. Hello four people. Announce yourselves, tell me who you are. Seven people. I'm not going to drop anything interesting until I have at least 20 people. I mean, I'm kind of just interesting because I'm just sitting here, if you think about it. I have a cool piece of art behind me. I'm balancing probably the most, one of the most precarious manners that I've ever done on livestreaming. There was one time where I was laying back on my couch at home, and I had purple cushions behind my head, and it just visually looked so good that I felt like I needed to livestream even though I had nothing to talk about. But I wanted to stay laying back, you see. So the way that I figured out how to do that and to balance the tripod was I had to clench the tripod between my inner thighs for the entire livestream. I'm impressed with myself to say I was able to do that, and I have inner thighs with the strength of that woman on James Bond who killed the guy with her legs one time. Although, that's mainly the result of the gym, not from holding a tripod on a livestream. Anyway, hey to everybody who is there. Em, hi, hi Cliff. Leroy, how the hell do you only have one name on Facebook? Everybody give Leroy a love heart explosion, because he's somehow managed to have a Facebook and he's only got one name. I want to be just Kat on Facebook. Okay. I've been doing that thing again, which I seem to do every day. I'm sorry in advance, Leroy, those love hearts are for you. We've never even met you before, but you're getting a love heart show from my badass tribe here. So I hope you feel special. Hey Clary, thanks for jumping on. Who here, let's just have a, can we have a little confessional? Let's get some truth talk happening. Who here by a show of amens or love hearts or whatever it is you feel like dropping in the comments, who here gets up in the morning and then starts to respond to the rest of the world? That's what I want to know. Let's have some truth talk. Basically what we're here to talk about is are you getting the fundamentals down, or are you jumping up into the day and reacting to every other person around you in your life, present or not present in the physical sense? Because if you're doing the latter, which is definitely what most people are doing, you're going to have a little problem in your life, which I like to call not really ever achieving your fucking dreams. So we're here to talk about that. Amen. So does the amen mean, okay, I think I clarified the survey. Let's get a show of love hearts, a show of love hearts if you know that you freaking get first things done first, and you can hand on your heart say you are disciplined like a motherfucker to do what you know you're meant to do in the morning, or if you're sadly leaving your life reactive to everybody else's desires for your life, and as if they know what you fucking need, then you need to send a confessional show of sad faces. Okay, Linus says first things first, honour to my mind before getting up. Clary is ... Oh, we have some sad faces coming in. Don't worry, I'm here to give you the smack down and the reminder that you need. I'm not going to tell you anything that you don't already know. That's the truth of the matter, right? I have nothing to tell you that you don't already know. However, I'll tell you something that might maybe get you thinking. Let me just share this over to my Facebook group. So as I was saying, I'm kind of balanced here super precariously, 'cause I'm sitting ina really short skirt on the top of the back of the couch, because I wanted this cool piece of art to be in my visuals. It's causing me to have to sit with an extremely perfect posture, which is probably not a bad thing. All right. I'm going to talk to you about some stuff I was just having a conversation about just now, and I was like, oh my god, this is good livestream content. I've got to get this on the livestream, and really just want to bring something home for you. In fact, I'm going to actually do something to emphasise these switches, I'm going to even change the title of this livestream, because actually what this conversation started with is I was sharing how I was able to bring in an additional $45,000 approximately in a period of about five or six days over this past week, basically by clicking my fingers and deciding to. So that's not total revenue that I brought in over that week, that's additional to what is already coming, or would be coming in, or will come in from other payments and that sort of thing. Specifically what I did was I announced to [inaudible 00:05:09] in New York and in San Diego, and there's actually one place left for San Diego if you wanted to message me and come along. It's going to be on Tuesday. So I just, I've been here in the US travelling around for a few weeks, and I had some different conferences and things that I knew I've got to attend. I had some gaps of time, and I kind of felt like, maybe I'm going to want to do an event when I'm there but I'm not sure. So, I didn't lock anything in, I didn't feel like I was ready to be committed to that. Then when I got here, or a little bit after I got here, I kind of just woke up early last week one morning, and I was like, yeah, I definitely want to do a one day event. Right? So I just popped it out there, and I popped the offer out there, and did the one day event, and New York sold out, San Diego is going to be sold out when that final place is filled, so message me about that. But from a revenue point of view, it brought in around $45,000 in additional revenue, literally just with a random idea that I threw out there. Actually, it's a lot more than that, because already some of the people that came along on Tuesday to New York are going to be jumping into my inner circle, which is my highest level ongoing month in month out, one on one mentoring. That said, definitely going to happen again in San Diego as well. Additionally, of course I got a tonne of amazing testimonials and I got incredible client connection, and just solidifying my community, and even those people who are not going to go into the inner circle right now, for example, there's definitely going to be a higher level of work that will continue on. So, really, what you could say, and I'm just kind of hypothesising or pulling a number out of the air, but I know for sure, just to experience of how this works in my business, in my life, I know for sure that that idea of just doing an off the cuff event, which sold out in New York, and about to sell out San Diego, that I just kind of think of doing in the spur of the moment and throw out there, is going to be worth hundreds of thousands of dollars in revenue into my company over the next year. So, all right, I'm going to just add a little edit to the title of this, or how I made an extra 45K in five days just by clicking my fingers last week, and several hundred K extra projected from that. All right. So I'm just doing a little marketing hook title there, basically is what I'm doing. Okay. So, here's the thing, right? I was just talking about this, having an off camera conversation. I know, it's like a weird thing that I do where I forget to record everything. I thought this was a good livestream topic, because then what we got into was a conversation about how does that happen, right? How do you get to a point in your business where you can literally just wake up one morning and decide you're going to do something, whether it's a live event, or whether it's something in person, or whatever, something online, or whether it's high ticket coaching, or low ticket, or whatever it might be, how do you get to a point where you can kind of just click your fingers and money just comes in like magic, and people want to pay you? By the way, they don't even really read what the offer is about, or what the details of it are, they're just like, I want to work with you. So, do you want me to tell you about ... Okay, careful. Do you want me to tell you about that? Because if so, just give me some affirmation and validation into the comments, because you know I love it. Type something in there. I'm getting my coffee, that's what's happening. I'm getting my coffee. Okay, hang on. Check out my cute skirt. Okay. We showed that, we did a shoe unpacking last night in the daily [inaudible 00:08:35]. If you missed my livestream yesterday evening in the daily asker group, hell, you gotta' go in there and watch that. It was kind of crazy. It went down an interesting pathway. It was supposed to be about overcoming stage fright, and it ended up being about that, but also about prison foot fetishes, Christian Leuberton shoe unpacking of multiple pairs of shoes and bondage websites and videos. So you definitely gotta' go to that. Thank you, that's not my painting. I'm here staying with somebody. It's his painting. It's amazing, isn't it? I love it. Okay, yes, to Shancho. Yeah, that's exactly why I'm sitting up here, though, Kimberly, because I'm like, I want the cool painting in my livestream image. All right, so you've got to understand this, right? Because I feel like it's really easy to nod our head, it's really easy to nod our heads at things that we know for sure are true and real. So, we can say, yeah, like I know that I've got to do the inner working, that that's important and it matters, and I believe that, or I know that I've got to get my message out there consistently to my audience, or duh, of course I've got to sell if I want to make money into my business, right? These are all things that we know and understand. But I guess the question is, do you really get how much this stuff impacts and influences you? Because the example that I was, that I'm talking about here, how I can just post an offer and it sells out easily, I didn't do any sales calls regardless of the price point anyway, and it's just like, oh, I thought of something, and it made me money straight away, right? Then the people who purchase, [inaudible 00:10:11] by the way, and they literally don't even care what it is that I deliver in that one day event, or in the programme, or in my one to one mentoring, because they have such absolute trust and resonance with me, and they know that what I'm going to be dropping for them will be pure gold. How you get to that point, and I feel so passionately about this, and I just feel like so few people are actually fucking diligent, or consistent, or get this and follow through on it. How I got to that point is really simple. I've committed every single day, day in and day out, for years now, actually, for over a decade now, actually, to sharing my message and my truth online. I am that person who, when my soul mate, clone, or community member wakes up in the morning, they want to go get their morning sermon from me. My question to you is, are you that person for your audience? Can you comment, shout yourself out, or say what you're thinking or feeling, or ask any questions if you like, but can you honestly say that you have positioned yourself in such a way that the people how are connected with you on social media are actively waiting for you to drop some gold and they're looking for your daily sermon, or your morning sermon, or your preaching, or your teaching, or your entertainment, or whatever it might be? And they're looking for it so much that not only do they have you set to see first and/or they type your name in everyday and they go to your page to check out what you've done, but even to the point where if you miss a day of blogging, or livestreaming, or showing up and sharing your message, and your truth, and your story, they're going to be like, hey, they're going to be messaging you and they're going to be like, hey, where are you, right? Because I can tell you, that is the answer to everything, but it comes down to are you getting the fundamentals right? Are you doing what you need to be doing? Clary says, I don't think I've built that, but that is what I want. Okay, so this is what I want to talk to you about. I've got to jump here into ... It won't let me edit the title over there, but I'll do that later. But, [inaudible 00:12:16], I've got to actually tell you so much cool stuff on this, because it's really, it's a simple matter, it's actually a matter of getting out of a few mentality, and it's actually a matter of pressing play on your business from a place of alignment and I guess, trust, and playing the long game. But also, knowing and understanding what works, and not being responsive to fear, because typically what people do, what entrepreneurs do in particular is they have a very ADHD approach to everything, attention dialled to a higher dimension, actually. But, kind of like jumping around all over the place. I'm exactly the same, so if I wake up in the morning, and I don't go into what I know I need to do for me, I will start to react to everybody else, right? If I get up in the morning, and I'm in bed, and I reach for my phone in bed, and I start checking messages, it's all downhill from there, right? You go down the rabbit hole, you basically go down the rabbit hole of trying to, I guess, keep up with everybody else, and keep up with everyone else's demands for you and their desires, or just their simple questions. But, next thing, it's like 11, 11 AM in the morning and you feel like you've barely done anything, or whatever it is, right? Or it's midnight, and you're done, and you actually didn't do anything, you spent the whole day responding to people and then maybe in between you tried to maybe kind of make some forward movement on a project, or on your message, or on your final, whatever it is you're creating and you're like, fuck, I've got to do something on my final, or I've got to finish that sales page, or I should do a post, oh man, I should try this livestream thing that Kat is always doing or talking about. But I don't have time, I've got all these people messaging me, and then I've got all this shit on my task list, and it becomes literally not just a day that goes down that rabbit hole, it becomes a week, a month, and next thing you know, it's the end of 2018, or whatever year you're watching this in, and you're literally like, what the fuck did I actually do? I was busy all year, I was stressed all year, I was under pressure all year, I felt like all I was doing was pushing, or hustling, nothing form that, but it depends on the place it's coming from, or grinding, or ... I worked my ass off so why aren't I further ahead? Why do I still feel like it's pulling teeth to get a sale? Why is it that when I launch something, people don't want to just throw money at me? If you can resonate with any or all of those things, then you have got to get yourself clear on what actually moves the needle. I'd love to know, I'd love for you to go ahead and type into the comments, even, what do you know are the tasks which move the needle for you on a daily basis? What do you know are the tasks which move the needle for you on a daily basis? Okay. I'm still kind of fucking around with the title here. I'm trying to get this title changed. I should probably just leave it, but I'm going to try one more method to do that. So I'm going to tell you what mine are though. I'm going to tell you what my tasks are that move the needle on a daily basis, 'cause I really, I get, I just feel like, oh my god, don't you get it? Don't people get it? It kind of breaks my heart a little bit when I see how hard people are working and how much they're fucking pushing, and how much effort, and attention, and also that I see that they have a powerful message, for example, that in particular breaks my heart. When I connect with somebody and I know that this person has is powerful message, teacher, artist, preacher, leader, healer, creator, exactly what they are, and I know that they could have an income similar to mine, for example, or more, or less, or whatever it is that's not like a measurement tool. But I know that they could have the results that they desire, and then I see them repeatedly just kind of stuck in that quicksand of trying to keep up with everybody else, and basically taking continued action that might feel urgent in the moment, but it's not important. I honestly feel like one of the biggest keys to the success that I have in my business and in my personal life, also in all areas, is that I fucking know what moves the needle. I am disciplined like a motherfucker with it. I was just having this conversation here, like I was saying before I decided to go live and talk about it, and we were like talking about getting back to clients and that sort of stuff. I'm like, I said, I don't look at messages from ... I just threw my laptop. I don't look at messages from my clients in the morning. I don't have the notifications on. I don't see it. I just nearly when to pick up my phone and show you. This is my phone right there that I'm livestreaming on. If you look at my phone, you're not going to see any notifications popping up on it, not from my clients, not from my best friends, not from my father of my kids, not from my daughter, who texts me on her mobile phone, not from my mom, nobody. Now a lot of people would feel like that's not realistic or it's somehow not right. But, hello, we survived in the human race without a cell phone for many years and without a cell phone without that many fucking apps on it for sure, as well, right? We all managed to communicate and keep going, and we weren't reacting and spending our lives in reactivity. What I do, what works for me and what I'm here to, I guess, suggest or encourage you to consider is I choose consciously where my time is going to go. So because I do actively stay engaged with all the people in my life, and that's something I love to do, I love to engage with and build on my relationships in my business and in my life. But I do it consciously. I'm not actually available for reactive energy. I'm not available for one person or 100 people to basically decide when I get to be in flow and when I don't get to be in flow. So you can message me anytime, and when I see it is when I'm ready to consciously go into that app, and I kind of have a, I guess, a small process around how I do that where I'm like, I'm certainly going to check messages from my family, my children, and so on pretty consistently through the day. But the point is that I'm going in to check that, I'm not letting it pop up and drag my attention if I'm writing a blog, or it's not going to ... Occasionally I'll turn those notifications on and sometimes I forget to turn it off, let's say turned it on because i was specifically waiting for something really timely, and then the messages will start popping up on the top of the livestream or something, and it's a distraction, or you feel like, oh shit, now I feel like I should answer that post, and then you're not in focus, and you're not in flow if you're writing, or if you're with a person, a real person in the real world and spending time with them, and you're constantly being pulled away by everyone else's demands. Well, not only are you not going to accomplish what you know you could be accomplishing, not just in that day, but in your fucking life, but even if you kind of somehow managed to keep going, which I undersaturated that you can do, like, oh my god, I'm going to finish this thing, your flow was broken. I just said that one of my biggest keys to success is getting first things first, and I do my fundamentals, and it's like, it's freaking how it is, right? Like this morning, get up, journaling, don't do the journaling, write the blog, then, like, could have gone from journaling straight to the gym, but it was like, no, I'm going to write the blog first, and then write the blog, and then go to the gym. Now I'm like, I don't know, now I have actually answered a few people's messages, and I've jumped in and done a few things around on my business and on Facebook, and now I'm livestreaming. I still haven't eaten yet, and it's like, what time is it? 2 PM. 1 PM. I don't know what it is. I'll eat when I feel like I've kind of done my fundamentals. Right? So my point is not to suggest that you should do your day in the way that I do it. But, I am really trying to get through to you in my rambling way that I like to do things that I've got the success that I have in my business, but also across my fitness, my personal life, all areas, because I've learned how to prioritise, and I've learned how to put first things first. I feel that I always instinctively kind of understood that, because I can remember having little routines from when I was a kid. But also, a book that had a huge impact on me was Steven Cubby's Seven Habits of Highly Affective People, which I read in my early 20s, and he talks about you can either live your life doing things that are important, but don't feel urgent, but hey actually move the needle. So like journaling, staying motivated, time to recharge. What are the important things for you is the question that I asked earlier. So you can spend the time doing the things that you know are important, that are going to move the needle. That's actually how you build a motherfucking empire, but it's also how you stay in great shape, it's how you feel recharged and connected to your soul, in a state of piece and happiness inside of yourself, it's how you have quality relationships, it's how you achieve anything. Or, alternatively, you can continue on the pathway that the majority of people, even the supposedly success mindset people are doing, which is wake up in the morning, check to see what's happening on Facebook in case the world ended or something important happened, and next thing it's fucking bedtime and you've got some stuff done throughout the day, and maybe you got a good amount of stuff done. Maybe you are a hard worker and you do the work. But, did you really get into super flow? Did you connect to your soul? Did you feel that sense of idle peace, and stillness, and certainty that you're doing what you need to be doing? Do you have the feeling, when your head hits the pillow at night, that you're fulfilled, that you did what you needed to do, that you're moving forward on your purpose and in your life? Because I can tell you that if you're getting up and reacting to the demands, or inquiries, or desires of other people, or even if you're reacting to or [inaudible 00:21:37] to your own kind of fear based list of things that you think you should need to be doing, you're not going to build the empire you want. You're just not. You're going to get to the end of the year, you're going to have been basically frozen, and busy, and under the pump all year long. You're going to feel like you worked your ass off, and you're going to feel like, why am I not really any further along and not on top of it? I've got like an extra addiction that wasn't there at the start of the year, and I'm fucking older. Right? That's just the reality. Like, look around the entrepreneur world. I mean, don't even look at the regular normal person world, because it's not a good comparison. But what makes me really sad is that even in the entrepreneur world, 98%, 99%, 99.99% of entrepreneurs are doing it the reactive way. They're spending their entire day putting out fires that feel urgent, but are not actually important, significant, or meaningful on any real level. They're not tasks that are going to move the needle so you can get to the end of the day and go, whew, well done, I did a pretty decent job of keeping everybody else's demands at bay, and keeping everyone else happy, and making promises that I'm probably never going to fully follow through on anyway. But, I actually didn't move forward on my purpose work. I guess, for me, I had a stage in my life where I was like that, and I just got to a point where I kind of couldn't bear it anymore, or I couldn't stand the actually internal pressure of my soul of going to bed every night feeling so frustrated and unfulfilled. I was the most stressed, and burned out, and unhealthy, and unhappy that I've ever been in that period. I was doing what we're taught to do. I was trying to keep up, and I was trying to accomplish everything, and I was trying to get through my task list, and I was trying to be a good, responsible person, meaning, like, I thought that if people communicate with me, I should have to instantly get back to them, and help them out, and respond to them. It was really like breaking free of an addiction, I think, to get to a point where I'm like, I have zero emotional charge or feeling of feeling like I'm being irresponsible, or disorganised, or feeling bad or guilty of not getting back to people. My team know, my clients know, my friends know it, my mother knows, my husband knows, everybody knows. I'll answer the message when I answer it, and I will answer it, right? But it's going to be when I've done what needs to be done. To me, I just feel like this is such basic, simple stuff. It goes with every task in your day, even this morning, as I was saying, did the journaling. It was like, I could go straight to the gym. No, I'm going to do the blog before I go to the gym, because that's just how I do it, that's how I know it gets to be done, because the blog kind of carries on directly from the journaling, it's sort of a flow and effect. If I wouldn't do that, I'd come back from the gym, and I'd kind of be disconnected from the energy that I just created through my mindset work. If you're going to do your mindset work, you're tapping into something amazing. Why would you not use that? Or even me doing this livestream, right? Because I'm having a conversation that I know is going to be a value for other people, and I'm like, well, I'm tapped into that energy right now. So I'll do the livestream right now, I'm not going to write it down as a topic idea for later. That's a bullshit myth. You start writing shit down that you say you're going to do later, you're never going to do it. If you did, it will be a lifeless energy to it, because it was real and it was alive when it came through you. So I just think ... I thank you Christine for dropping that book in there. Steven Cubby, certainly been an influential person, or mentor type person through his books in my life. That book was one of the fundamental books that changed my life in my early 20s, and I was working in fitness management, so I was in a job. But I had my own business as well, and I just really fucking believed it. I read the book, and I was like, yeah, I can see how as I get older I'm either going to give my life for reactivity and for putting out fires all the time, or I'm going to get fucking clear on what are the things in my business, in my finances, in my faith, in my fitness, in my fun and adventure side of my life, in my relationships, what are the things that are going to move the needle? Let me get clear on those things, let me continually check in on those things 'cause they shift and grow over time, I guess. Then let me be disciplined enough to put first things first. So putting first things first is a discipline. It's a discipline that will change your life. You know, like I'm very habitual around it now. Anyone who stays with me or spends time with me is just going to see it's like I'm regimented. But what I actually feel is that I have massive flow. I don't feel like I'm in a retainer, or regiment, or anything like that. So discipline creates freedom. I feel like that's something important to remember. You can even write that down into the comments if you wanted to affirm that for yourself. Discipline creates freedom. Discipline, taking the time to discipline your ass, which is the title of a workshop I did last year, by the way. Taking the time to discipline your ass and to build a habit, and you've go to maybe kick your own ass around it, and you're going to feel that pull and call that you should do a million other things, but you remain disciplined, and you do the damn thing that you know you're meant to do. You gotta' go through that period of where every day, you're going to like, oh, maybe I should do all these other things first, and then you're like, no, I'm going to keep my ass, I'm going to take some time to do that. It doesn't take very long at all before it's just part of who you are, right? That is the secret to ease and flow. I talk all the time about how I have such ease and flow in my business and my life. Well, at the same time, I take a fuck load of action and I work my ass off in business, in the gym, and in all the areas. But, the reason that I can [inaudible 00:26:58] say it's ease and flow is because I don't operate according to a list. I don't follow a strategy, I don't follow an outline of what I gotta' do to be successful. I just follow flow, and I follow my soul desires, and that's it, that's the whole thing. However, part of that is that I did, in fact, condition and train myself, and continue to do so where required, to where the things that are going to move the needle are kind of inherent to who I am. It's just part of my identity, it's part of me on a core level. It would be so bizarrely weird to me to not work out, to not journal, to not do my messaging. For sure there's days where those things don't get done, but it would be like for each of those things, for sure less than five days a year. Like, even a few weeks ago where I ended up in the hospital, the first thing I did when they let me out was I went straight from the hospital to the gym, which was kind of like maybe not necessary or productive, but it's just part of my identity is what I'm saying. Right?Like it's me on a core level that I do those things. I think if you can make your commitment to yourself to identify, firstly, what are the needle moving activities for you, what are the fundamentals? Then secondly, make a decision that you're going to live your life according to the things that actually matter, then recognise from there that it's a daily practise. Making that decision in this moment is awesome, bu the truth is that few hour resistance, reactivity, overwhelm other people's ideas and expectations, or the voice inside of your head, all of these things will continually seek to pull you off path. So it's actually a discipline and a daily practise to be, I feel like, strong willed enough, or have the inner strength or inner guidance enough to pause yourself in that moment before you jump into responding to somebody else, or jump into working on someone else's dreams rather than your own. To pause yourself and be like, hang on, hold up, yeah, I can totally do that when I'm fucking ready. When I'm going to be ready is when I've done the things that I know I need to do for myself for the day. So I get my journaling done in the morning, I get my blogging done, I get my workout done, and sales quota action is part of my blog, typically, all of those things in that order, most of the time. I actually feel, then, like I'm good now, I won the day. I'll definitely do other stuff through the day, because I always do, but if I didn't I already accomplished everything, because when I look back over the past nearly 12 years now marketing online, how I built this empire is I showed the fuck up and I communicated with people every day, and then I put a call to action there in the PS. That's it. It wasn't because of sales pitches, it wasn't because of funnels, it wasn't because of many of the tools which I am grateful for, and which I use currently in my business in some sort of way. It was because I communicated, and because I did that, based on my soul work, based on what I desired from my business and life to be about. So I guess, putting it back onto you now, what do you know you need to get serious about, where do you need to kick your own ass? Maybe you can sit after this and you can write yourself a little short list of in my business, in my money, in my fitness, in my relationships, in my life, what are the things that would move the needle? A good way to look at this, a question for you that you might like to write down as a journaling prompt, maybe somebody can help me out and write this into the comments. A question for you would be that in each of these areas, you'll identify, well, what is the thing which, if I did that every single day for 30 minutes, that by the end of this year I would have completely transformed my results, right? You start working out every day for even 30 minutes, you're going to transform your fitness by the end of the year. You start to communicate, well, for me I communicate via a blog, or a livestream, or writing a story, or a combination of different things. If you spend 30 minutes a day, or even 20 minutes communicating and sharing your message, if you're a messenger or some kind of that's what you want to be, is that or is it not going to build your following? Is that or is that not going to result in sales? You're also going to spend a few minutes a day doing some form of sales activity, right? But you get to identify this stuff. Then you get to kick your own ass around it and just be disciplined enough, and be, I guess, focused enough on where it is that you want to go, that you can consciously choose to put your hand up and say stop, go away, no, I'm not available to the rest of the world. Some people will think that's kind of rude, or it's disorganised, or whatever it is they want to think. Those people are going to be fricking frazzled as fuck and slightly older and probably slightly fatter, and definitely unhappy by the end of this year. So don't be that person. All right. I could say so much more about this. But here's what I want to tell you, here's what's happening, here is what you need to be part of. This is very fucking important. Lean forward in your seat and get ready for this, because you're going to want to go over to, I'm going to tell you about this, it is going to blow your mind. You are going to want to get your ass over to the Katrinaruthshow.com/highticketsalesworkshop. Now this is ... Whoops, what's happening? I'm going to give you the link right now. This is going down, when is it happening? I don't know. I kept changing the dates 'cause it's what I do. So it's going to be the first part of this, the big, live workshop is going to happen on Saturday of next week. Then there's going to be seven day, essentially implementation/bootcamp that comes after that. I'm going to tell you a little about it now, but it is at the katrinaruthshow.com/highticketsalesworkshop. What this is is my high ticket with super ease workshop, it's an all online workshop and mini course, and its' around how to sell high ticket products, programmes, mentoring, and the like from, like let's say anywhere from two grand, which is something not super high ticket, but anywhere from two grand up to $80,000 plus per single sale, which is what I do, and how to do that with super ease to where your high ticket clients, your high level clients and mentoring people are coming to you live and literally just like hey, how do I give you money? Then they sign up. Well, obviously, if I was just going to say that's my system, people message me, and then they tell me they want to work with you, with me, that wouldn't be particularly a lot of stuff for me to do an entire course on, and it probably wouldn't really help you. So, what I'm really doing is I'm going into all the behind the scenes of how that comes about. THat's the story that I shared earlier, how have I got to a place in my business where I can wake up one morning in LA last week and go, huh, I think I feel like going to New York. It wasn't on my agenda to go to New York. I'm like, I feel like I want to go to New York. I feel like I might do a one day event in New York. Oh, I did a 10 minute livestream at the airport last week with my friend Cali and my brother Ash, we were being complete clowns, mucking around, shenanigans in the airport, and in the middle of that, I'm like, so, I'm going to do a one day event in New York. Message me if you want to come, and I'm going to do a one day event in San Diego, which is still happening this Tuesday. Message me about that if you want the final place, of real, right? I just threw it out there, and it results in $45,000 in sales, or how can I just say, oh, hey world, the inner circle has got one place open right now, and somebody is like, yes, how do I pay you for my highest level mentoring? Or any time I do a full week thing or a six week thing, how does that happen? Well it happens because I've positioned myself in a certain way, right? I've positioned myself as the person who, when my soul mate tribe member, or client, or community member wakes up in the morning, they're looking for where is Kat's morning sermon? Or what content has Kat done? Or if I don't livestream ... Holy shit. I just realised my skirt is like totally up and showing things. Okay. Sorted that out. I can't believe none of you told me that. All right. So, my soul mate client wakes up in the morning and really goes looking for what have I posted? Where is my latest content? What is Kat doing and what has she got for me today? So that's how those sales come about, because I have positioned myself in a certain way where I'm that leader. Okay, so now you guys are laughing at me, but none of you felt like you were going to tell me that I was basically flashing my vagina at the livestream and didn't realise. At least I had my legs crossed, it's fine. I feel like that's a little bit unfriendly of you. Anyway, maybe you were just distracted by the beautiful painting. Anyway, that's what I'm going to be teaching in the workshop. I want to really show you what works for me, and how I have built this business to a place where I let it be easy, where I let it flow, where I have a process, I guess, around how I communicate and do that sales stuff over Facebook messenger. So I am going to teach and who my scripts, and my conversation process, and how I do all of that. I'll help you to actually create and design your own. I'll also teach you how I come up with the offer ideas, how to create and design your office, how to promote your high end stuff on Facebook the way that I do it. So it's not just I'm talking through the mindset of being that leader and being that person that people want to work with. I'm going to teach you about that. But I'm going to teach you exactly what goes into that, what are the things that you need to be doing on a day to day basis, what are they, how do you do them, then how do you do the sales process. So yes, I will be teaching actual sales process and strategy my way, that works for me as a kind of crazy break the rules, creator messenger type person. So much more good stuff as well, and some amazing bonuses as you can imagine. So, if you go to the katrinaruthshow.com/highticketsalesworkshop, have a read of that page, please go and read it. It's going to speak to your soul, at ease, I write all my sale pitches so that they're actually a message. My intention is that you read the sales page, you're going to get takeaway value just from ready that sales page, and you're also going to know one way or the other, am I meant to be part of this workshop? Then you make your choice, and you jump in, obviously, if it's speaking to you. It's a low cost workshop, because a lot of my online programmes are very low cost. So it's accessible for everybody. If you have any desire to make more money through [inaudible 00:36:27] business this year, this month, maybe even in the next week or so through selling any form of moderately high through to super high ticket consulting, mentoring, advice of any kind, and you resonate with the way that I do business, and how I let it be easy, and you don't want to really have to do sales calls, you definitely need to be part of this workshop. You would be crazy not to get in on this. It's the first time I've ever taught my high level sales process. I certainly don't plan to do it again, I don't typically repeat things. So go check that out. The details are in the page comment, and indeed it is the magic mystery mindset of money of how I consistently and weekly do sales that are individually up to 80K plus, purely over Facebook messenger chat, and everything that goes into that. So, of course, we're going to be going deep into the fundamental stuff like we've been talking about today. We're also going to be going into the positioning, and being that leader, and being that person who people wake up and they go looking to your page when they actually, probably should be doing their own shit like we just talked about. No, in fact, you being the preacher, and the sermonizer, and the person who is creating content, you spark that morning inspiration for people. So that's what I seek to do. All right. Okay, cool, Kimberly, thank you for that comment. So, I hope I gave you a little bit of an ass kicking today. Please get really honest with yourself about what it is that you need to be doing, not just in your business, but in all areas of your life, because of course they all connect to each other. Just have a little, like, naked truth time with yourself, and make some decisions around that. You can totally achieve all of the dreams, and goals, and desires that are inside of your heart. You know this. You don't get a dream given to you, it doesn't come into you if it's not your dream to bring to life. If you're desiring something and dreaming something, that means it's available, and it means specifically that it's available for you. It also means that it's available now. But to bring those dreams to life and not become one of those people, like most people, who die with their light still inside of them, you are going to have to get honest about what it's going to take. What it's going to take does not mean working 24 hours a day, it does mean doing the work. But it means identifying what is the work that matters. So what is the work that matters for you? That's what I want to leave you with. Don't forget to go to the katrinaruthshow.com/highticketsales. Check out my sales workshop, and oh my god, and everything that you're getting there. I will see you on the inside. By the way, I'm going to be doing badass livestream later on in the daily asker group Facebook group on unconventional relationships. So make sure you get your ass into that group if you're not already a part of it. Do not forget, life is now, press play.