Podcasts about what liz

We can all draw strength and community from the stories of others. Today’s guest uses her talents in acting, producing, and writing to inform and educate people about perinatal mood and anxiety disorders. Her overriding messages are that everyone deserves help and support so they don’t feel like she did, isolated and alone. Elizabeth Masucci is an actress, producer, and writer based in NYC. She started in theater and then began working in TV and film. Liz has starred on several TV shows such as Elementary, Royal Pains, and Public Morals, which was produced by Ed Burns and Steven Spielberg. She now mostly produces her own projects with a company she started with a friend. They have a few TV shows in development, one of which is a dark comedy about women struggling with perinatal mood and anxiety disorders at a maternal mental health center. Since Liz struggled with PMADs while she was pregnant with her daughter, she uses this creative outlet to share her story and spread support and information to others. She is also the mom of a little boy who was born last December. Show Highlights: How Liz experienced depression and anxiety in her first pregnancy in 2018 Because she had no information and no support, she felt confused, and her emotional swings and rage spiraled out of control How she saw a reproductive psychiatrist who prescribed medications, when Liz really wanted to explore further the why and what of her experience How she discovered the Motherhood Center in NYC through Postpartum Support International and signed up for the day program, which turned out to be a lifesaver How the varied aspects of support in the group therapy program helped Liz feel more stable and supported, along with Prozac How Liz transitioned later into her postpartum with the same support from the center What it was like in the beginning when realized that “something wasn’t right;” she felt tired, unmotivated, and totally overwhelmed with the normal tasks in preparing for a baby How Liz felt about telling others about her struggles How Liz immediately felt much better after giving birth The hesitancy and questions around taking medications during pregnancy How Liz felt during her second pregnancy, when she continued on medication; it was during the pandemic, but she had an easy postpartum period with no dark places Why Liz wanted to share her experience as an outlet for her and a way to help others Liz’s projects: a TV show about PMADs and group therapy, and a film about postpartum psychosis Why there is such stigma and misunderstanding around PMADs and postpartum psychosis What Liz wants others to know: “When you’re pregnant and in the postpartum, your body is going through a lot. Things will come up, so don’t ignore them. Don’t feel shame, but find the resources available to help you.” Resources: Liz Musucci @lizmasucci on Instagram and Twitter  

For decades the random 12-core biopsy has been the standard of care for diagnosing prostate cancer. What most men don’t know is that random biopsy can be dangerous and its results misleading. Fortunately, there are now better ways to interpret a high PSA that are less invasive, safer, and more accurate. The tragedy is many men don’t know this. One million men continue to get random biopsies each year despite having better options. This episode discusses the dangers of random biopsy and the best steps to take when facing an elevated PSA. If you’ve already been diagnosed with prostate cancer, share this episode with your friends and family! There are better, safer ways to interpret high PSA. Dr. Scholz: [00:03] We’re guiding you to treatment success and avoiding prostate cancer pitfalls. I’m your host, Dr. Mark Scholz. Liz: [00:09] And I’m your cohost, Liz Graves. Dr. Scholz: [00:13] Welcome to the PROSTATE PROS podcast. Liz: [00:16] A lot of our listeners are men who already have prostate cancer. This episode is for those people’s friends who have a high PSA and are wondering what to do. Do they get a random biopsy? Is that dangerous? Are there any alternatives? Dr. Scholz: [00:32] Yeah, Liz, I come across this all the time after I have a face-to-face meeting with one of our patients and we’re helping them with their prostate cancer. They mention “Oh, by the way, my friend Sam called me up and his PSA is running high, and his urologist wants to do a 12-core biopsy. Can I run his case by you, Dr. Scholz?” Liz: [00:52] This episode, Dr. Scholz and I are going to talk through some easy points that you can share with men going through this, and we’ll also post a flow chart on our blog, prostateoncology.com/blog. Dr. Scholz: [01:06] One thing that really motivates us is the concern that too many men are getting random 12-core biopsies. We’ve talked before about the wonderful advances in imaging for prostate imaging that have been developed over the last few years. If 12-core biopsies were harmless, they certainly provide accurate, useful information, but they can cause complications. Imaging is actually more accurate. Unfortunately, the industry is sort of stuck in the past and 12-core biopsies are still being done with great frequency. Hopefully we can give you some idea of when this may or may not be indicated. Liz: [01:47] Yeah, this is one of those things in prostate cancer, where there are better options, but men are really just hearing about random biopsy. It’s the option most people get. Almost everyone knows someone who has had a random biopsy. There are about a million of these done each year, so it’s kind of public knowledge that when you get a PSA, you’ll likely get a random biopsy. Dr. Scholz: [02:10] It’s been this way for historical reasons. The random biopsy was a big breakthrough in 1987. It was approved the same year PSA came on the market. So when the PSA was high, everyone would get a 12-core, round-the-clock, needle sticking in their prostate. Really there was no other alternative because imaging for so many years, really wasn’t adequate to see prostate cancer inside the prostate. Liz: [02:38] When you’re comparing this to a different type of cancer, let’s say liver cancer, they’re not just taking random samples of the liver. Are they expecting that there’ll be imaging? And why is the prostate something that’s handled so differently? Dr. Scholz: [02:54] I think it’s because historically the cancers that come from the prostate, aren’t very malignant, thank God, and they tend to have a similar background appearance to the prostate gland itself. So, very specialized techniques had to be developed for the cancers to light up to an adequate degree, to be visible on these scans. Liz: [03:15] Before we get into imaging, let’s address some of the risks of random biopsy. The first risk is something that I know you’re very passionate about and actually wrote The Invasion of the Prostate Snatchers about, and that’s the over-diagnosis of low-grade cancer. These are the Gleason 6 cancers. Dr. Scholz: [03:33] We now know that Gleason 6 cancers don’t spread and to call them cancers is an egregious overstatement. They still do call it cancer however, and this creates confusion. It’s really better for men if this isn’t diagnosed. It doesn’t spread and it doesn’t need treatment. 12-core biopsies are much more likely to find Gleason 6 cancers than an image guided biopsy. This is one excellent reason to avoid a 12-core biopsy. Liz: [04:07] This is something that we’re kind of in an uphill battle against. You said that Gleason 6 cancer doesn’t need to be diagnosed. And I think a lot of men think, well, if I have cancer, don’t I want to know about it? Dr. Scholz: [04:20] Yeah. Not only do men think they should know about it, but they think they should be treated for it. Cancer is an action word. And the idea of sitting quietly and doing nothing with a cancer seems totally ridiculous. It’s the problem with the naming of this entity, which really isn’t a cancer, but it’s called a cancer. The best analogy I’ve ever come up with is the difference between melanoma and squamous cell carcinoma of the skin. The melanomas are the type of cancers that can spread, and the squamous cells stay put and don’t spread, yet they’re both called cancers. Liz: [04:56] So a biopsy can diagnose men with Gleason 6 prostate cancer, and then they’ll rush into treatment. They’ll get surgery, they’ll have terrible side effects that will be lifelong. So it’s really dangerous to be over-diagnosed with a low-grade cancer. Dr. Scholz: [05:11] Yeah, really, if there was no other option, we’d keep quiet about random biopsies. I saw a patient just yesterday in the office; a sweet eighty-five year old man came to me because his urologist wanted to do another biopsy. His PSA is running high, around 10, and his 20-core biopsy that was done in 2018 caused him to bleed three and a half units of blood. How frightening! If it was necessary to take these risks, one can certainly understand doing another biopsy, but imaging, now we know, is much better. Liz: [05:49] Beyond over-diagnosis, biopsies are dangerous. There’s a risk of infection, erectile dysfunction, rectal bleeding. The list goes on. But I think a lot of patients don’t have this conversation with their urologists or if they do, they think it’s just kind of what needs to happen to figure out the cause of their PSA. Dr. Scholz: [06:11] I mentioned a patient who had a bleeding problem, but the real fear is that 1% of the time men develop infections that are so serious that they have to go to the hospital. For otherwise healthy men to be hospitalized with really life-threatening infections is a tragedy. When we know we have other approaches that can be just as effective, or even more effective than doing a biopsy. Liz: [06:34] The other thing too, as we talked about in the last episode, PSA can be from multiple different things, including just a big prostate. So sometimes men with big prostates will have biopsy after biopsy and they’re not finding cancer, but their PSA’s are still high. Dr. Scholz: [06:52] This becomes more common in the men with larger prostates. So a man with a very small prostate that has multiple needles stuck into his gland is most likely going to get a good, clear sampling. But doctors know that with big prostates, sometimes they have to do more and more biopsies to get a good chance at finding all the cancers. Liz: [07:13] A 1% infection rate may not seem that big, but considering that one million men get prostate biopsies each year, that means about ten thousand men are going to the hospital with infection. Random biopsies can also miss high-grade cancer. This happens about 20% of the time. Dr. Scholz: [07:32] So the first step to consider is a blood test called OPKO 4K. This test is more useful than PSA because it clues the doctors in when there’s a higher grade cancer present, a Gleason 7 or above. Unfortunately it’s not a perfect test. It gives a percentage likelihood that a higher grade cancer is lurking in the gland. This is certainly useful, if the percentage is very low, say less than 5% likely such individuals could consider then skipping doing a biopsy and just continuing on their PSA monitoring. Liz: [08:09] So a lot of our listeners may have experienced random biopsies and obviously they’re uncomfortable. They’re dangerous, and they’re not necessarily something you’d want to tell your friend to go do. So what are some options that men with high PSAs have that allow them to avoid the random biopsy, but still get accurate results and understand their PSA? Dr. Scholz: [08:35] Yeah. This is really the big breakthrough for over the last few years. The imaging in particular with a multiparametric MRI is truly more accurate than a biopsy and studies have proven this. Of course MRIs are non-invasive. If an MRI shows a spot it’s graded from 1 to 5 on a system called the PI-RADS system. If the spot is graded a PI-RADS 4 or 5, some doctors say level 3, then a targeted biopsy to see what’s in the spot is necessary. So in certain situations you can’t avoid doing a biopsy, but a targeted biopsy would involve possibly two or three biopsy cores rather than a dozen or more cores. Liz: [09:21] In our office, OPKO 4K is the most used, but there are competitors like SelectMDx and ExoDx, which do kind of the same thing. So the OPKO 4K report will come back and it will give a percent likelihood that you have a Gleason 7 or higher prostate cancer. If the likelihood of having one of these consequential cancers is low, patients should go back to annual PSA monitoring. If the likelihood is high, patients should consider getting scanned with an MRI or a color Doppler ultrasound. So before we get into targeted biopsies, I wanted to mention that it’s very important about where you’re getting your MRIs done. These can be tricky things to read and tricky things to perform, so going to a center of excellence will give you the best results. Dr. Scholz: [10:14] Yes, in fact, if patients bring MRI reports to my office for interpretation, and I don’t recognize the place where the MRI was done, I routinely asked for those images on a disc and forward them to a center of excellence like UCLA, Cornell, UCF, and have the images over read by a valid expert. Liz: [10:36] Where does the color Doppler ultrasound fit into this? Dr. Scholz: [10:41] Not very many doctors see enough patients to get skillful with color Doppler ultrasound. We, however, find it very handy because it’s a simple office procedure and it gives us information as to whether there is a suspicious area on the gland, just as the MRI does. It also tells us how big the prostate gland is, which allows us to get a sense of why the PSA might be elevated. For example, if the prostate is particularly large and the PSA is only minimally elevated, it’s quite likely that the high PSA is merely from the big prostate, rather than coming from a cancer. Liz: [11:19] Just as it’s important for people to get scanning at centers of excellence, it’s also important to note that targeted biopsies require that same level of expertise. Dr. Scholz: [11:31] Another thing to be aware of is that a lot of the doctors that are doing so-called targeted biopsies don’t trust their skills. Sometimes they don’t trust the MRIs that they’re looking at, and they feel obligated to do a random biopsy on top of a targeted biopsy. In fact, that’s almost routine. Those of you that are seeking a targeted biopsy need to have this discussion before you’re on the table in that vulnerable position, and the doctor starts hammering away with biopsy after biopsy. I personally would express clearly to my physician, prior to the biopsy, that I only want a targeted biopsy and to not include the random portion. Liz: [12:11] So we’re starting with something nonspecific, which is the PSA test. Then we’re using tests like the OPKO 4K, like MRIs, and targeted biopsies to figure out where that high PSA is coming from. Dr. Scholz: [12:25] What Liz says is exactly right. The ambiguity of PSA creates a real challenge as to what the next step should be, and people need to be patient with themselves, even with the doctors. Technology is changing quickly and some doctors get on board early with things, others don’t. We’re looking to these physicians as our authority figures, and some of them are still kind of locked in the past. So the take-home message here is to go slow, do your research, talk to a lot of people, and familiarize yourself. Thank God that prostate cancer is a very slow process, and of course it may not even be present, that is to be determined, but the go slow approach is essential in this whole process of figuring out what to do with a high PSA. Liz: [13:21] This can all seem overwhelming and confusing, especially during a time that can be filled with fear and experiencing a lot of different pressures, so we’ve posted a flow chart of PSA screening on our blog. You can find it at prostateoncology.com/blog. Before we close, we wanted to address some listener questions we got from our last episode “The Brief on PSA.” We had a listener email this question in: “What is the difference between a standard PSA test and an ultrasensitive PSA test?” Dr. Scholz: [14:02] When you’re reading a PSA on a report, you’ll notice sometimes that (this is only relevant when the PSA is very low) the numbers to the right of the decimal point may read 0.1 or in another report, it might read 0.11, or even in a more ultrasensitive report, 0.111, three digits to the right, indicating very small changes can be measured with what are called ultrasensitive PSAs. So in men who have had previous surgery and their PSA should be undetectable, ultrasensitive PSA can detect a recurrence at an earlier stage than other technologies can. Ultrasensitive PSA should be used in almost all cases. For men with higher PSAs, say above 1 or 2, it’s really not that important whether the PSA has ultrasensitive technology or not. Liz: [15:05] So besides standard PSA and ultrasensitive PSA, another listener was curious if there are other types of PSA tests and which of these are the most beneficial? Dr. Scholz: [15:17] There are actually quite a few there’s something called free PSA or percent free PSA. There’s something called complexed PSA. These have all been attempts to try and further refine the question that I believe OPKO 4K answers best. They’re trying to sniff out which individuals with high PSA have a consequential type of prostate cancer that is a cancer that has a Gleason score of 7 or higher. The complexed PSA, the percent free PSA had some utility, but it’s not as useful as OPKO 4K, or perhaps the SelectMDx that Elizabeth mentioned earlier, or the ExoDx test. So these other PSAs, which are available are just giving you the same information that any old PSA provides. Liz: [16:07] So when a patient comes to our office, Dr. Scholz isn’t ordering five different types of PSA, he just uses the ultrasensitive PSA test. Thank you for sending your questions. If you have further questions, please send them to podcast@prostateoncology.com. Thank you for listening. Please remember to rate, review, and subscribe on Apple Podcasts.

Liz Brack is a structural engineer based out of DLR Group’s Phoenix office, where she is actively involved in a diverse range of building types with a focus on K through 12 projects.  Liz is active in the community through the organization and participation of multiple STEM outreach with the local schools. She is also the active Philanthropy chair of the Structural Engineers of Arizona Young Member Group. In addition to her work with DLR Group, Liz teaches an intro to structural engineering course at Arizona State University. In this episode we talk about Mentorship programs, and what qualities an ideal mentor has What Liz finds most compelling about working on K-12 projects The percentage of women engineers in the AEC field, and what the profession could do to encourage more girls to pursue the career How every structural engineer has a favorite type of structural system The career trajectories of structural engineers Design challenges in projects, and the crazy things architects ask for Advice for engineers newer to the profession Leaning on your mentors

Rebranding an iconic organization was a challenge in and of itself, but facing a global pandemic during the relaunch was something Liz Brown, Senior Vice President and CMO at Little League International, never expected when she started on the project back in 2019. In this second part of a two-part series with Liz, she discusses the groundwork laid by her team that allowed them to successfully navigate the launch of the new Little League brand, even as a pandemic altered their plans, and what she learned along the way.   What we discussed: - The importance of thinking of a relaunch as more of a brand evolution over time, rather than a single event with a set finish line - How having a “copy playbook” allowed Liz’s team to share messaging that was both relevant to current events and in line with the new brand identity - The tools Liz used to encourage open communication between the branding team and the organization’s volunteers during the launch - How the marketing team handled instances of brand divergence by offering coaching and correction rather than confrontation or criticism - What Liz says she wished she’d known at the start of the discovery process, and what she recommends to others just starting a rebranding project

It takes creativity, innovation and a decent dose of nerve to tackle a rebrand of one of America’s most iconic sports organizations, especially when the majority of the organization is run by volunteers. But Liz Brown, Senior Vice President and CMO at Little League International, did just that.  In this first part of a two-part series with Liz, she discusses her strategic approach to the Little League rebrand and shares the specific, actionable steps she used to set the stage for this daunting endeavor (whose effects would be felt in 80 countries across the globe).    What we discussed: - How a general sense of unease nudged Liz and her colleagues to view Little League in a new light and embark on a brand identity project  - What Liz and her team did to manage concerns from those worried that the organization would lose aspects of its heritage in the rebranding process - The benefits of partnering with an outside agency to distill brand messaging and ensure that it resonated with Little League’s target audience - How Liz used strategic discussion sessions to include individuals from all levels of the organization in the discovery phase and as the rebranding progressed - Why it’s important to recognize that branding is about more than just a logo, and why storytelling should be at the heart of any rebranding

Today we're going to talk about dealing with the mental part of being an entrepreneur and dealing with the high highs and low lows of running a business. Let's face it, not every day is a W when you're in business for yourself! There's good days, and there's bad days. What Liz and I wanted to do was spend a few minutes sharing what's worked for us to double down on those wins, and how to minimize those losses! Enjoy! www.FuelCred.com www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance @fullertonpartyoftwo

How did IMPACT grow the subscriber base for its email newsletter to 40,000+ in under two years? This week on The Inbound Success Podcast, IMPACT Editorial Director Liz Moorehead talks about THE LATEST, IMPACT's email newsletter. Created in 2018, THE LATEST is written by Liz and sent out three times a week. It's one of several email newsletters that were created around the same time and are really disrupting the world of email marketing. In this episode, Liz shares the story of THE LATEST, from how she writes it, to the newsletter format and design, how they grew the subscriber base, and the impact the newsletter has had on IMPACT's business. Best of all, she shares her advice for anyone who wants to start an email newsletter, or is interested in revamping the one they currently publish. Highlights from my conversation with Liz include: Liz is the Editorial Director at IMPACT, where she overseas a team that publishes approximately 25 articles a week and a thrice weekly email newsletter, THE LATEST. In 2018, IMPACT had a large audience and a lot of content, but no email newsletter. THE LATEST was originally created as a way to consolidate all of the email that IMPACT was sending and create a better experience for its subscribers. When THE LATEST launched, there were only about 1,200 subscribers. Today, there are around 42,000. The newsletter goes out three times a week and every issue is personally written by Liz, and sent directly from her email address. Each issue begins with a personal story by Liz, where she often includes very personal details. This choice to mix a business newsletter with very personal stories was a deliberate one that has helped THE LATEST connect with its audience. Liz's advice to anyone writing an email newsletter is to be honest and vulnerable, but keep the stories somehow relevant to the content and audience. Liz tested a variety of different formats for THE LATEST, and eventually landed on one that is very text heavy, with few if any images. This ran counter to what she thought would work, but testing proved it to be the best performing format.  She uses emojis to break up the text and draw the reader's eye to what she wants them to see. IMPACT uses HubSpot to measure the performance of its marketing and through that, can tell that THE LATEST has influenced more than 2 million dollars in revenue. Resources from this episode: Visit IMPACT's website Check out THE LATEST Connect with Liz on LinkedIn Follow Liz on Instagram Listen to the podcast to learn what makes an amazing newsletter and how you can use your newsletter to grow an audience and drive revenue for your company. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth. And this week my guest is my good friend Liz Morehead, who is the editorial director at impact. Welcome, Liz. Liz Moorehead (Guest): I am so excited. Can you believe it's taken us this long to have the idea to have me on this podcast? Liz and Kathleen having WAY too much fun recording this episode. Kathleen: And if I'm being honest, I honestly think I thought I had already done it, which is why I didn't do it because I thought I already had.  Liz: I'm going to try not to take this personally. You may get an official demerit in the mail. The jury's still out on that. We'll see how today goes.  Kathleen: I don't know how this happened, but we're making it right now. I'm so excited to have you on because you are somebody who is doing so much amazing work in so many different areas. To be candid, when I invited you, I had to choose because there were so many topics we could have covered. You're the pillar content pro and all these other things. But the thing I really wanted to talk with you about is email newsletters. But before we get into that, pose people out there who may not know who you are or who or what IMPACT is, can you please talk a little bit about yourself as well as the company? About Liz Moorehead and IMPACT Liz: Absolutely. So as you mentioned, I'm the editorial director here at IMPACT. IMPACT is a digital sales and marketing company. That basically breaks out into a couple of different things. Number one, we consider ourselves the top educators in the space of digital sales and marketing, and that manifests itself through our publishing. We publish the anywhere between 20 and 25 articles a week, seven days a week, even on Christmas. We have IMPACT Plus, which is a self guided learning platform for digital marketers, sales pros and business leaders. And then we also have our agency services as well. So we originally started out as an agency, you know, the traditional inbound marketing HubSpot partner agency before we really started getting our claws into the education piece of it. One thing I will say though that is a little bit different about our agency services is that instead of the traditional model of, you know, "Hey, just, you know, kick your marketing over here, we'll take care of it. Like don't worry about it. We got it, we'll take care of it," we have more of the "Teach a man to fish" model. So we do a lot of empowering businesses to bring their content in house, bring their video in house, really take ownership of their marketing technology stack with things like HubSpot. So that's, that's IMPACT in a nutshell. All things digital sales and marketing. If you have questions about it, basically just come to us. Kathleen: You've had an interesting journey because you're like part marketer, part editor, part writer. You're a different kind of a person than we've traditionally had on the show. So could you talk about your journey a little? Liz: My journey is strange. I never fancied myself ever getting into marketing. I only ended up in marketing and quite frankly, landing in your lap Kathleen, as the result of a layoff. Prior to being in the inbound marketing and content management space, I had been working in communications and I had been working as a senior editor at a digital publisher that catered exclusively to trade associations and then they overhired, or there was a market contraction, and there were a bunch of us, since we were the last in, we were the first out. So my editorial team, we all just like, 50% of the people, left like overnight. Then, the next day, a mutual friend of ours who was working at your agency Quintain at the time said "you should come out for lunch." I'm like, "I don't want to," like, "I want to stay in pajamas, I want to be sad, I want to keep crying cause I just lost this job that I really loved." And it turned out it was when you were guys were doing the Inbound Marketing Summit at The Metropolitan in Annapolis. And I walked over to her and I said, "I had no idea the rest of everyone that you worked with would be here." And that's how you and I met, because you said "You're the one who writes the beer column for the Capital Gazette. Right?" And I said, "yes". And the next thing you said was, "I don't like beer". And then I, there was a little pause and in that pause I'm like, "This is the worst 48 hours". I'm like, "I look like I just got dumped. I feel like I just got dumped. This lady in front of me, dressed to the nines, and I looked like, just awful." And then you said, "But I like your writing". Kathleen: Yes, it's true. I was a devotee of your beer column, which I just think, it's hysterical because you're right, I don't like beer. I don't drink any beer, but I loved reading about beer because you made it so interesting. So go figure. Liz: Yeah. So I came on board at Quintain and I'm going to make this part of the story pretty short, but it was kind of, it was a, it was the first time I had really failed at something. I was very excited to be in marketing. It was a new challenge. I had done each piece of that job desperately across different roles throughout my career. Things that I had done historically very well, and it just wasn't working. I think about a year or so afterward, you and I had one of those “carefrontations”, a candid conversation, a crucial conversation, whatever you want to brand it as. And you and I were sitting there talking and you and John Booth, your husband, who ran the agency with at the time said essentially, you know, we have a right person, wrong seat. So you put me in a content management role. That was, I feel like, when my career changed, because prior to that moment working in marketing, I had always been brought on in the way we had discussed it. As, you know, "you needed a marketer who knew how to write". And the reality is I was a writer who had a strong marketing backbone. It was the flip. And so once I really went into that role, which at that time I remember you saying like you had heard about it from Marcus Sheridan and you know, there were all, you know, people were starting to realize that you couldn't just like market, you had to have someone who knew how to write, who knew how to communicate, who knew as a native skillset, the way people know how to build dimensional, like email marketing strategies and revenue campaigns and like all of these things that are not native skillsets. To me, brand storytelling, interviewing, voice and tone development -- like, how do you make content that is so memorable that people not only remember the answer that you told them, they remember that you're the one that said it to them. That's the kind of stuff I was really good at. So to be able to really focus on that exclusively in the role just really changed it. But that is something we're still seeing today. You know, there's more traction, there are more content managers now, but at the time, you did something that was atypical. You created that role that I think was, in a way, ahead of its time. Kathleen: Well, you're giving me a lot of credit, but you are an incredibly talented writer. And for those listening, Liz and I have had the opportunity, and I would say for myself, the good fortune, of working closely together several times. We don't work together now. You've had a really an amazing career and, I would say, she has set the bar for what it means to be a Head of Content in many ways, in the sense that not only does she do an amazing job, but she also teaches others how to do it. Why IMPACT started THE LATEST Kathleen: So that being all said, let's talk about email newsletters. I want to preface this with, when we were working together back in 2018, we were both at IMPACT and IMPACT produces a lot of content and has a big audience. But at the time, it didn't have a newsletter, which I always thought was interesting because it had this huge, built in audience. So we were talking about creating one, but we really wanted to create something special and not just kind of check the box with a newsletter. It just so happened that that all happened around the same time that I feel like newsletters were undergoing a Renaissance. It's funny, I just gave a talk on this last night. 2018 was the same year that Morning Brew was founded, that The Hustle was founded, that Ann Handley started writing Total Annarchy. That was a pivotal year for email newsletters. And I think I would hold up the newsletter that you're involved in right alongside those others in terms of the, you know, how it's kind of breaking new ground on what it to send an email newsletter. So with that as an intro, maybe you could rewind the clock and start at the beginning. For people who are listening and might not be familiar with the newsletter, could you talk a little bit about, you know, what it is, how frequently it is sent, who the audience is, et cetera? Liz: I like how you phrased the history, by the way, of THE LATEST, because I remember that conversation. "Liz, how would you feel about writing our newsletter?" And I said, "Nope." I waffled, was a bit wishy washy. I was trying to say no, but with as many yes words as possible. And then you did that thing that you're so good at doing, which is like basically communicating that you're voluntelling me. Like, "So you're going to try it out and see what you think about it." So that went pretty great. So we have THE LATEST. It's meant to give digital sales and marketing pros everything they knew need to know to make smarter decisions, faster, and to do their job better in around five minutes. It hits inboxes Tuesdays, Thursdays, and Saturdays. I do emphasize to people who may not have heard of this newsletter before or are new to this, yes, an actual human being writes it. That human being is me. I spend about six to eight hours a week working on it and it is a labor of love. Now, Kathleen, you remember the discussions that we had. We had already been doing some passive email distribution of our content, but we were starting to run into a couple of challenges. You know, HubSpot, for those who may or may not be familiar, has an option where you can automatically generate instant, daily or weekly digests of the content that you're publishing. We had scaled up rapidly from the traditional model of like, a few times a week of publishing content, to what I mentioned before, you know, seven days a week. No holidays off, 20 to 25 articles a week. That's a large volume. And we were running into a situation where we had emails competing with each other. You know, we had events we wanted to promote. We had all of this content that was going out and it was just this passive valuable-ish maybe kind of thing that we'd been sending previously. So THE LATEST was really meant to solve for that, as the centralized location where we could put all of our most important information. And we had a new opportunity to show one of the things that we believe about the most at IMPACT, which is our people, our products. So if that's the case, we're going to make it as personal and as impacting and as thoughtful and hand curated as possible. We wanted it to be as valuable as it could possibly be. Kathleen: So that was the nice things about newsletters, is it's their ability to consolidate a lot of what you want to communicate to your audience. And I do remember at the time that, you know, we have those instant blog notifications going out, but we were emailing people about events, and webinars and you know, social groups that we were running. There was a time, I think we counted and people were getting, you know, an email every day from us, if not more than that. And that can quickly lead to major email fatigue, which you know, really can hurt your sender score. So that was a great reason to shift over to the newsletter in and of itself, was let's email people less and let's be more efficient about it. But I think you're right, there was so much more to it in terms of being able to really cultivate a voice and develop a relationship with the audience. Getting personal in a corporate email newsletter Liz: I believe though, that was the thing I didn't expect out of it. And I'll admit, I'll still get the heebie jeebies every time I have to smash the send button on a newsletter that goes to I think 42,000 people at this point. That's still something where in the pit of my stomach, I'm like, "fine". The thing I never really expected out of it is that piece you just mentioned, which is really developing a relationship with your audience. I remember when I first started writing the newsletter, earlier issues were a little bit more pithy, a lot shorter, not very personal. I always like to embrace the Kathleen mindset of "keep doing stuff until people tell you to stop doing it", then just keep going and see what happens. And so I started using it, especially last year, to just be more emotional and honest about where I was personally because I went through quite a bit of stuff last year. I'm just ripping off that bandaid. I now live in Connecticut, but I used to live in Annapolis, Maryland with you -- not with you in the same home, but like a mile down the street. I was married at the time. I am not married anymore. I was moving up in my career. I was trying a lot of new things. I was experimenting with a lot of, just, new things professionally. It was a really big year of growth for me and I started talking about it. I started talking and I had no idea. I don't know what possessed me to do it, but very similar to Ann Handley and a lot of other newsletters you might see out there, we really focus on putting the letter in the newsletter. Now you may think to yourself, well, things like divorce and moving and all that stuff -- that's not really relevant to digital sales and marketing leaders. What was surprising to me is how many of those elements of going outside of your comfort zone, being willing to embrace change, all those things really apply personally and professionally as well. And the audience, that really ended up resonating with them. I would get start getting responses and replies. You know, we were in the middle of the coronavirus pandemic and I remember there was one where like, I was trying to be positive. I was trying to be like the little fortune cookie, you know, confused to say it's all gonna be fine. Like it's not, I couldn't get myself there. And finally I just wrote this thing about how I was just flirting with an emotional cliff. I wasn't in a really horrible spot, but it was becoming increasingly more difficult to carry the weight of my own feelings, carry the weight of the feelings of my friends and family -- the fear that for a while there was really gripping the country and the world and still is to some degree. That was one of the issues that I got the most responses to. It becomes this thing where I essentially started just writing to the people in front of me and they would respond and they would also still read all the stuff I put in there -- still read everything else. They would read all the articles, they would click through everything.  Mixing business and personal in email newsletters Kathleen: so taking a step back, as I think it's interesting, if somebody isn't familiar with the newsletter, this might be confusing. This is a corporate newsletter in the sense that it is IMPACT's newsletter as a company, but you write it pretty much every time. Every now and then somebody else jumps in if you're on vacation or, you know, for whatever reason to take a Saturday off. But really, this company newsletter starts off every time with a very, very personal introduction from you. So can you just talk about that dynamic because I think that's a dynamic that is going to be very new to a lot of people. They might be thinking, "why would you have a company newsletter come from one of the employees and start with a personal letter from him?" Liz: Well, let's face it. People trust human beings. People buy because of relationships they have with human beings. Now more than ever, since we are trapped behind our screens, my entire social life is conducted via Zoom at this point and has been for the past seven plus weeks. They don't want to talk to a nameless, faceless company. They want to talk to a human. Also, if you want to just get more technical and tactical about it for you business leaders out there going "I don't know, we're different. That's not for us guys." Just to be perfectly candid with you, your open rates will increase if it comes from a person. The moment we stopped sending things from IMPACT or "Liz from IMPACT" or "whomever from IMPACT" and just put "Liz Morehead", boom, open rates popped. Kathleen: Yeah. It's funny, I was, so I mentioned I was giving a talk. I gave a talk last night to the Public Relations Society of America about basically this topic of newsletters. I talked about having it come from a person and, and how a lot of companies are very skeptical and they think "No, our audience is too professional, we need to be more formal." The example I love to show that shatters that myth is there's a company called CB insights, which is a technology analyst firm. Like, big time tech companies, you know, are their clients -- the Googles, the Microsofts of the world. This is a very highly respected company in the analyst field. They have an email newsletter that has hundreds of thousands of subscribers and it comes from Anand Sanwal who's one of their principles. This is the part I love the best. He signs off, like at the bottom of the newsletter, he writes his intro just like you do. And at the very bottom, instead of saying "from Anand", he says, "I love you, Anand". This is a highly professional tech analyst company and one of the principals signs off the newsletter "I love you". Like, you know, I think that that to me just says, if they can do that, then anyone can kind of cross that bridge and become more personal in the way they do their email outreach. Liz: A hundred percent and I get that feedback a lot too. "Well, Liz, you're in marketing, you're allowed to do this kind of thing". I'm like, wait, hold on a second. Our target audience are high level VPs, CEOs, no nonsense business leaders, and they're reading and subscribing to my newsletter. It's still works. Yeah. I think a lot of people talk themselves out of trying things before they're even willing to see, you know, they're, they're ready to indict it. They're ready to pass judgment and say, "Oh, this won't work for us. Yada, yada, yada." But that's not true. And I would also say, you know, this is something we've been seeing with video right now too. This sounds like a strange correlation, but especially in this, you know, in the wake of Coronavirus, the threshold for production quality right now is a little bit lower, especially in video. People are expecting you to be in your homes, to be more human, to be more open. And I think this is a great opportunity for us to open that door and realize, yeah, so they're tech people or they're this or they're that, but they're also humans first. They are human beings first. The anatomy of THE LATEST Liz: But to get back to your original question, yes. So the anatomy of the newsletter in terms of how it's set up. At the very top you're always going to have a big headline that basically showcases the three top stories that we're covering in a given issue. So for example, the one that went out yesterday was "How to have really difficult conversations over video" and "Are you ready to do content marketing right?" and "How we planned and executed a 3,000 person virtual event in only three weeks." So we'll have that right underneath that. If nobody wants to read my letter, that's fine because we give you the links to those three articles in a little box right above it. So you could just like, you know, "That's fine Liz, you have a lot of feelings. Maybe later I want to read this stuff." Now underneath that then we have the letter. The letter itself usually falls into one of two categories. I would say 75% of the time it is somehow tangentially related to one of the three articles that's included. I like to keep it relevant. There are, however, the fringe cases -- that other 20% of the time where it's like, I have something I want to talk about. Maybe something big happened at IMPACT. Maybe there's just something more global that I want to talk about. For example, let's just go for it. The issue when I told everybody I was getting a divorce and I did it kind of euphemistically was the New Year's Eve issue. So it really made sense because essentially I was saying I was moving to Connecticut and doing so by myself. I'm only going with my cat. It's crazy to think about what the beginning of this year was like versus the end of this year. And I think a lot of us are feeling that way. That is something where like there's a bit of a balance. It's not always like, emotional bloodletting, but that's how I bring those types of stories in. I don't just decide, "Well I don't have anybody to talk about my feelings with. I'm going to do it here." It has to be relevant to the moment, to the context of what I'm talking about after the letter. Then it goes into a little bit more detail about each of the articles. You know, what question does it answer, what is it about, who wrote it? And then I also include some related links. So for each article, if somebody is interested in the topic, but that's not quite the article they're looking for, I'll pull in some other things. We feature our latest podcasts and shows -- the usual stuff like marketing events you need to know about. And then right now, because everything is so stressed out, we used to have something called weekend nonsense in our Saturday issue. Now it's in every issue because I think we all really need a laugh right now. And then I might throw in like, "Hey, I'm reading this" or you know, I, I fool around with what's in there. But that's really the anatomy of it. The goal is essentially to make it something people are excited to open. I think if you're creating an email newsletter, yes you want to drive traffic to your own site. But when I wake up on the days that I have to put this together, my number one goal is to make it something so insanely valuable that no one will ever regret having opened it. Even if they don't click through, that's fine. I just want them to feel like I have somehow made their job easier, their life easier or made it easier to make some sort of decision that day. Designing your email newsletter Kathleen: That's awesome. Now I know way back in the beginning we had a lot of debate about what this newsletter should look like, and how it should be formatted. There's lots of different schools of thoughts on this -- you know, how many graphics do you include and pictures and videos and gifs and emojis? Liz: So many things. I was so wrong. Kathleen: So talk a little bit about that. I think it's evolved over time and you've done a really good job of testing everything so that you can make data backed decisions. Can you share a little bit of that whole evolution and what you've learned? Liz: Sure. First of all, it's good to keep in mind, just from an email deliverability perspective, the more graphicy, flashy, design-y your email newsletter is, there is a higher likelihood that people will not see it that way either due to settings in their email that automatically turn off images if you're in a particularly like cybersecurity or technology focused space. Outlook inboxes are brutal in terms of what they will let through or what they will actually show. So we tried to keep the structure of it pretty lightweight. It doesn't look all the way plain text. There's some tabling in there, there's a little bit of structure, but for the most part it's just a basic rich text editor. But it wasn't always that way. Well, originally it wasn't. We had a little bit more structure around it, but for the most part I would say as long as I've been doing it, I really try to keep it more of that loose structure. Now a couple of the things though at the beginning that I, let's just talk about the thing I was most wrong about. So, as you know, every blog article you publish on your website should have a featured image associated with it. You know, people like things to look at. So I was of the idea that every featured article -- because again, they were under that welcome letter for me, there are three articles -- that every single one should have like, a featured image with that. We did that for a while and the open rates were great, but the click through rates were fine. Then somebody said we should test it without images. I just thought that was going to be a disaster. I am always coaching people about content, when they create it, to not create giant word walls. Beause that's the first thing that makes people go, "No, no, this looks hard. I don't want to do that. That is visually, that is not a content piece I would like", you know? So this idea that we were going to have just like, so many words, really freaked me out with no visuals. Lo and behold, when we took out the three featured image, one per each of the articles, our click through rates went up. Now that I think about it, it kind of makes sense. Imagery in a newsletter. If you subscribe to it already or will be in future, you'll see that I still use images, but they're purposeful. They're only there to drive the story forward. They're only there to provide visual context where I think you actually need the context. Otherwise it's not there. There are no images. I like to use emojis, which is also another thing I was wrong about. Not really so much in the text or the letters, but we use them as visual guides. Like for example, there's always a pointing finger in front of every headline for each of the three articles. The marketing calendar always has the same little calendar box, hot topics and Elite -- I'm very proud of this one -- a little spicy pepper. Things like that. It's so that people can visually scan and they get used to knowing where things are. And it allows me to visually call things out without it being intrusive. But that was something I was always very against. Just, you know, I'm, I'm knocking on the door 40, I've never been a huge emoji fan. We had to have like two or three people in our team at the time help us try to figure out Snapchat, and I still don't understand it. I've just never been an emoji person, but it allows me to add a little bit of personality, razzle-dazzle when I want it. Occasionally I'll just like throw one in to be a little bit cheeky in my intro, but that's really the only visual compliment other than me including an image when I feel like it's necessary. Otherwise it's just, it's just words and links. Kathleen: I think this is another area, like, emojis are a great example where you hear people say, "I can't do that because my audience is older and more professional". But the audience for THE LATEST is, how would you characterize it? Liz: All over the place? I think a lot of people on the surface would say, okay, so you're a young, hip marketing agency. You can get away with this stuff. The people I hear the most from -- this reminds me a lot of my beer column. Everybody always thought that my beer column audience was like young bearded flannels, you know, the usual beer drinking crowd. And I did have a lot of those. But the people I've heard the most from, my most devoted people who still actually read me to this day, even though I retired from that like what, six, nine months ago? They're older, 40 and above. It's the same thing with this. Some of my most devoted people, the people I hear from the most, are much more established in their careers. CEOs of businesses, VPs of sales and marketing. One of the guys is actually one of our clients, was one of our clients. He's like some good old boy from Tennessee. He's a straight shooter. He's just that guy. People you would never imagine are actually reading my newsletter and they're engaging with it. The other thing I'll say about emojis, too, is that remember it doesn't always have to be a smiley face. There are emojis for things like charts or very basic things like a calendar tab. You know, take a look at what's available to you. You can get away from the kitty stuff, you can get away from like the silly stuff. There's a lot of good stuff in there. Kathleen: Yeah. And there's a great site. My favorite resource, the site getemoji.com because you could just go there and you can see them all and you can copy them and use them wherever you want. I use them a lot, not just in email newsletters but in LinkedIn posts and stuff like that. The other thing too is that going back to the conversation we had about fact that a lot of your images will get stripped depending on where it's being sent to and what the email platform is. Emojis are Unicode text. So you are able to make your visuals have a little bit of flair. Liz: It gets in there without it getting stripped out. Kathleen: Yeah. Liz: So that's really nice. It's, it's good for me. I use it for visual hierarchy the most. Kathleen: Yeah. It's very, very effective for that. What impact has THE LATEST had for IMPACT? Kathleen: So, this started in 2018. Can you talk a little bit about the results? Like how large is the list now? What are you seeing in terms of marketing results from the newsletter? Liz: Oh yeah, for sure. When we started this, I think the  number was somewhere around like 1200 people maybe because we didn't want to force opt-ins. We had people who were opted into our daily, our weekly notifications, but we didn't want to force people to come on board with it. We did an initial push, I believe, with garnering subscriptions. We brought some people over who were already opted in in certain capacities and it started as a very small list. After that, today, I think I already mentioned it, we're now at 42,000, and in terms of results of what we're seeing from it as of today, we're closing in on about $2 million in revenue associated with it via HubSpot, which is outstanding. Kathleen: That's awesome.  Liz: It's a newsletter. You watched me last year on stage at IMPACT Live. I like content that makes money. You know, a little little skin off my back there. I'm pretty happy that that's uh, that's doing well. The results really speak for itself. I think if you go into that with the same mindset that I have, whether it ends up looking like mine or not, it's not just about what articles do you want to in here? Do you want to drive traffic? If you just focus your entire energy for a couple hours that you're putting it together and say, "I want to make this the most valuable thing that my ideal buyer would have in their inbox", you will be astounded at the brand evangelists you can build out of that. Email newsletters in the time of COVID-19 Kathleen: That's great. Have you had to change anything with the newsletter as a result of this whole craziness with the Coronavirus? Liz: I think what's been surprising is how much benchmarks no longer matter. Like, we had all this benchmark data, right? We've even written the same articles, like "When's the best time to send an email newsletter?" When's the best time to do to do that? Those rules no longer apply because everyone is trapped at home. So for example, we had, you know, a pretty steady average open rate that had been growing incrementally over time. And then there were a couple of days just because, you know, I think a lot of people can relate to this, as soon as Coronavirus hit, it was, it moved like a wave across the country and around the world. But when it would hit wherever you were, it was like 24 to 48 hours of complete madness. There was shell shock. There was, what are we doing at our company? There are all these things that need to happen. And so I was talking with Vin, our VP of Marketing, one day and I said, "Look, there's no way I'm going to get to this until like, THE LATEST is actually going to be the latest my time. Like that's just how it's going to happen because I have X, Y and Z to do." And he's like, "Those are the top priorities. As long as it gets out the door today, I don't care when it gets out." We had sent it at like six or seven o'clock at night. We had almost doubled our open rate. Kathleen: Wow. Liz: It was absolutely absurd because it made sense. Right? People are now just sitting at home, not understanding boundaries between work and play because, I don't know if anybody else is like me, I know I'm done with work when I move from this side of the couch, which is the right side of the couch, to the left, just to kind of mix it up just to see what happens. That's been kind of crazy. I would say also the level of emotional honesty I'm allowed to get to has been great, but it is a balance. I really was struggling for a couple of weeks there of, you know, I used to find inspiration for the newsletter out in the world, face to face human interactions. What do you do when 80% of your stimulus for how you create as a writer for me is gone? That was really a big challenge for me. Some days I feel better than others. And I think as this has become more of a normal, as this has become more status quo, again, this is the end of week seven of this, at least for me, I'm learning to find stories in different ways. But for awhile there it was hard. You know, just, I couldn't be depressed all the time. Kathleen: You can only talk about your favorite Netflix show so many times, right? Liz: Well the other thing too though, is that there's an emotional delicacy to it. There is a reality that I need to constantly be aware of. There's a difference between humor that genuinely puts someone in a good mood for the first time in a day and humor that's tone deaf and falls flat and actually ends up offending someone. So it's been a tricky thing to figure out because I understand that everybody has a different situation. Here's a good example. IMPACT Plus is that learning platform we were talking about earlier. I run the virtual peer group for content managers. We have CEOs and business leaders, sales and videographers and content managers, yada yada yada. So I run the content manager one. We had a content manager virtual peer group scheduled for the week after everything just caught completely on fire. I had originally slated to be teaching people how to build a content strategy, and instead I was like, I'm not sure if this is what they even want to be hearing about or if this is even what they care about right now. I'm so glad I didn't do that because as it turned out, a couple of people on the virtual peer group had been laid off, weren't even content managers anymore, but they were still there, there were business owners who were concerned whether or not in a month they were going to still have the business. I mention that because I had a similar reaction to THE LATEST. I remember the first couple of issues, I sat there and said "Am I helping people who have just lost their job?" You know, I'm in a place of privilege. I still have my job. It's all relative in terms of what everybody's dealing with, but that is a privilege. I've had to maintain situational awareness that I'm not speaking to an even more diversified audience with a much more volatile emotional range. And I'd say that has been a really big challenge, but it's also been really fun. Like yesterday's issue of THE LATEST I talked about weird food and combinations and stuff. Like the other night for dinner, I had this fantastic 2015 red Bordeaux from France and I paired it with an Oscar Meyer baloney sandwich and I started getting all of these funny emails back from people. One guy was like, "The only reason I was able to build a spreadsheet last night was because I took a break and stood over the sink and ate cold pizza." I think good advice for this is to just be honest. Everybody's kind of blindly feeling around the dark room for a light switch right now, but the only way you're going to get through it is just being aware of who your audience is. Be cognizant of the emotional state they might be in, but don't let that restrict you from a place of fear. Let that give you freedom in terms of the stories you're telling because I think people are really looking for people to be honest. I'd say that's one of the big impacts that this pandemic has had on our newsletter. I was already being really honest. I was already really doing a lot of these things, but it's made me a much more creative storyteller in terms of where I find stories and it's also made me, I think, a much more empathetic storyteller. It's made me more human, more open, more personal. Whereas I think the knee jerk reaction might otherwise be to restrict, pullback, be more corporate. What Liz says you should know about starting an email newsletter right now Kathleen: if somebody is listening to this and they're thinking, well, I might want to try either starting a newsletter or revamping my newsletter and taking a different approach, if you had to give somebody advice on, if you were starting a newsletter now, what, what would you tell them? Liz: I think it's important to have a very clear idea about the why behind the newsletter. Why are you making this choice? Is it because your current email marketing isn't working? Is it like us, where you have so many different communications? We need to bring that together and there's a new opportunity to do it better. Really understand your why. I would say that's the first step. Then be very clear about what your goals are. I think that if you're going to go into this, like, "we need to check the box, we need to do a newsletter," then what I'm talking about is not for you. In fact, I'd say probably in a year or so, that kind of email newsletter stuff I don't think is going to really survive. It'll be there. People will open it, but it's never going to drive the brand awareness that you want. It's never going to create that community. It's never going to make people initially have that reflexive "I have a question about this. I should go to them after that." I would say when you're building out what goes in your newsletter, you need to put out of your mind, your priorities. You need to say, "What is it that, if I were my ideal buyer, what would make me go, 'Oh wow' every time I open that newsletter?" -- that's what you want. You want to create that moment where somebody opens it up and it's a present like on Christmas morning and they say, "My gosh, they got this just for me!" That's what you want to do and it's going to look different. You know, you may not have the crazy personal letter or like, I think one time I made like condolence cards for marketer's failing email campaigns and stuff. Like I get really weird in mine. Just make it personal, tell a story, you know, make it so people understand that there's a human behind what you're doing and then just commit to it and be willing to try different things. Be wrong about images. You know, you're going to have to fight a lot of your own instincts. You're going to have to do a lot of testing, you're going to try things, they're going to work, they're going to not work and that's okay, but be consistent. Kathleen: Yeah, and just keep doing it. Check out THE LATEST Kathleen: If somebody wants to check out THE LATEST or subscribe to it, what should they do? Liz: Just go to impactbnd.com and if you scroll down, you'll see a little bar that says THE LATEST. You could see the latest issue and then there's a big button that says "Subscribe to THE LATEST" and you'll get me -- actually me -- in your inbox three days a week. Kathleen: You can scroll through so many past issues of it, unlike many newsletters which only exists in your inbox. I think the cool thing about what you guys do is you can go back and read prior issues on the website, which is really nice. So you can try before you buy if you want. Liz: Yeah, absolutely. I mean if you follow me on LinkedIn, my username is Liz clam. Every time a new issue of THE LATEST comes out I share the web version of it, which is, you know, it's user friendly to look at.  Kathleen's two questions Kathleen: All good things must come to an end, but we're not quite done yet. I have two questions that I always ask all of my guests and now it is your turn to answer. The first one being, we talk a lot about inbound marketing on this podcast. Is there a particular company or individual that you think is really like the shining example of doing inbound marketing?  Liz: That's a great question. And the funny part is, is that I always knew these questions were coming, but I'm still racking my brain about this. I think my answer probably would have been different had we had this about a month ago before everything happened or I guess more than a month ago at this point. I've been spending a lot of time on LinkedIn recently as I think a lot of people in our space are. And I have to say, I have been blown away by three people who our names we're all familiar with. Marcus Sheridan and Ann Handley they started doing this live series about being trapped at home and talking about the most pressing questions, concerns, and fears that everybody was having now that we're all in this new reality and I just thought that was a really fascinating and new way to do inbound in a real time, human way. Kathleen: That's really cool. Liz: There's also a guy named Chris Carolan and he is a member of our content manager peer group. I'll make sure to get a link for him so you can put it in the show notes. He is in the manufacturing space and the stuff that he has been doing recently has been, I don't think he realizes what he's doing. He is a little pioneer of inbound and also now virtual selling. So doing sales demos. There's this whole idea that as a sales person, you need to be in front of a person in order to sell to them. He's doing virtual sales demos, still closing deals, and he's also creating insanely good content about it. He's probably one of my favorite people to follow on LinkedIn and I'm not even in manufacturing.  Kathleen: That sounds like me and beer. Liz: Exactly. I will never build anything but I will follow him forever. Kathleen: Yes, exactly. Awesome. Well I will put the link in the show notes for those people. Second question. The biggest pain point I always hear from marketers is that digital marketing is just changing so quickly that it's like drinking from a fire hose, trying to keep up with everything. How do you personally stay up to date and keep yourself educated about all things digital marketing? Liz: I mean, I almost have a cheat answer. I'm the editorial director at IMPACT, so I have to read pretty much everything that we publish. And it's across video, sales, and marketing. It's across HubSpot marketing technology, developing your strategy. And we also have a whole section devoted to just news reactions, which contextualizes the latest digital sales and marketing news. So by virtue of my role, I know I'm a little bit spoiled in that I have to stay up to date. But here's what I will say. I use Feedly. I've never gotten over the demise of Google reader. I think it was the biggest mistake Google ever made was getting rid of that. But Feedly is now the devil I know and I've used it to create digital marketing news and publishing newsfeeds for me. So I follow SEO Journal, Marketing Land, Search Engine Land, Forbes CMO Network, Digiday, all of these different things. And then on the publisher side, it's like, What's New in Publishing, Poynter, things like that. I just go in there and scan. Even if you're just scanning headlines, you don't have to sit there and be like, I'm going to take three hours out of my busy day and I'm going to read all these articles. I just skim and I look, I just try to stay abreast of what is happening. There is no secret sauce, no silver bullet to staying up to date. You need to come up with a process and a schedule and you stick to it. Kathleen: But I want to say, I mean you guys create THE LATEST as a way for people to stay up to date, so you can subscribe to THE LATEST and piggyback off of all the efforts of the folks at IMPACT who are trying to summarize the news every day for you. Liz: Thank you for shamelessly self promoting me so I didn't have to. How to connect with Liz Kathleen: All right, well now we really are coming to the end. If somebody does want to ask you a question or reach out to you or connect with you online, what's the best way for them to do that? Liz: So the best way for you to do that is to find me on LinkedIn. My name is Liz Morehead, L I Z M O O R E H E A D. And if you like pictures of beer and cats and the occasional Connecticut state park, you can find me on Instagram at @whatlizsaid. Also, fun fact, if you go to impactbnd.com and type the word "genius" in the search bar, you will be brought to every article I have ever written. Kathleen: That is amazing. I'm going to do that. I'm going to do that just to see it work. You know what to do next... Kathleen: All right, well, thank you so much for joining me, Liz. If you are listening and you liked what you heard here -- and how could you not because Liz is amazing -- or you learned something new, which again, how could you not because Liz is amazing, apparently she's a genius -- head to Apple podcasts and please leave the podcast a five star review. That is how we get in front of new people and they find a find the podcast and hear and learn from amazing experts like Liz. If you know someone else who is doing kickass inbound marketing, tweet me @workmommywork, because I would love to make them my next guest. That's it for this week. Thank you so much for joining me, finally, Liz. Liz: I know, I know. Talk to you again soon Kathleen.

This week’s guest is a certified life coach, Liz Applegate. I’ve been wanting to introduce you to Liz because she is my lead coach here at Your Kick-Ass Life! (I so rarely use exclamation marks, so please know, this is very exciting!)  She was hand-selected to assist me with my private coaching clients and I could not be more thrilled to have someone as fantastic as a coach as she is on my team. She is a certified Courageous Living Coach and has been called an inner-critic whisperer by many of her clients. One of the reasons I wanted to bring Liz onto the show was to speak on the topic of breaking the good girl rules, which is one of her areas of expertise. She explains that these rules are those in which keep grown women playing small. In this episode, we talk about what it actually means to play small, why we move through life unaware of our tolerations, and how we can work to let our innate gifts shine. We also talk about one of Liz’s deepest passions, creating connections with other women. I am super pumped to bring this episode to you today. I hope you enjoy it! In this episode you’ll hear: Liz’s introduction into the world of coaching, first through being life coached and then transitioning to becoming a life coach herself, in 2015. (6:00) What Liz means when she says, ‘breaking the good girl rules’  How Liz helps women get to the place of being their biggest/best self Breaking limiting beliefs: what they are and how to break them Creating connections with other women (29:00) http://yourkickasslife.com/331  

Do you have a big unyielding dream that you know you were meant to bring to life? Liz Forkin Bohannon is the co-founder and co-CEO of Sseko Designs and the author of Beginner's Pluck: Build Your Life of Purpose and Impact Now. Sseko Designs is a socially conscious fashion brand that works to educate and empower women across the globe. By providing employment and educational opportunities, Sseko enables women in East Africa to continue their education and become leaders in their country and our world. Liz and the Sseko story has been featured in dozens of publications including: Vogue Magazine, Redbook Magazine, O Magazine, Inc, Fortune and others. Sseko has appeared on national broadcasts including ABC's Shark Tank and Good Morning America.  Among other notable honors, Liz was recently named a top three Transformation Leader by John Maxwell, Forbes listed her as a top 20 public speaker in the U.S. and Bloomberg Businessweek named Sseko as a top social enterprise. Liz lives in Portland, Oregon where her and her husband and company co-founder Ben run Sseko and raise their two sons. In this episode, Liz explains what led to her personal and professional successes including owning her inner beginner. We should all feel like a beginner; if we start feeling like an expert, then we aren't growing. Plus, Liz dives deep into her story and reveals why we need to honor even our smallest dreams. In this Episode You'll Learn:  All about today's guest, Liz Forkin Bohannon [ 0:30 ] About Beginner's Pluck: Build Your Life of Purpose and Impact Now [ 7:20 ] Why we should always feel like a beginner [ 14:30 ] How to give ourselves permission [ 19:40 ] About Sseko Designs [ 25:45 ] Why we need to own our average [ 37:00 ] About the importance of community [ 45:30 ] The impact behind Sseko Designs [ 52:00 ] What Liz would tell a former version of herself [ 64:40 ]   Soul Shifting Quotes:  “Reward yourself when you feel imposter syndrome.” “It's okay to start with a small dream.” “Don't wait for the invite.” “Because we're average, we're probably going to fail a million times.” “We are all struggling with the same beliefs about ourselves.” Links Mentioned:  Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients  Grab your FREE training, How to Call in Your Tribe + Create Content that Converts  Read Beginner's Pluck: Build Your Life of Purpose and Impact Now Learn more about Liz and Sseko Designs at her website: https://ssekodesigns.com and be sure to follow her on Instagram: @ssekodesigns Tag me in your big shifts + takeaways: @amberlilyestrom    Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes  Listen on Spotify   

This is our first ever episode of the Reset Podcast! Reset is a podcast hosted by Liz Tran and Vanessa Hardy, designed to give listeners one hour every week when they can focus on themselves. Our goal is to create mental space for you to think about, dream about, and design the life you want. In every episode, we explore topics of personal and professional growth, drawing on experience in career coaching, life coaching, building businesses, and of course-- astrology! We recorded this episode on a rainy night in New York City, so please excuse the pitter-patter of rain that you can hear in the background. We cover all things related to getting what you 2020, including:- What Liz and Vanessa both want in 2020- We share what's happening in the astrology of 2020, and how that impacts what you should focus on.- We answer listener questions and giving advice for 2020

Liz Manashil is pretty prolific when it comes to writing and directing micro-budget features. I actually found out about Liz a few years ago after her first feature, Bread and Butter, recouped its budget, and she wrote a great article for MovieMaker transparently sharing those numbers and revenue streams. These days, Liz just finished her second feature, Speed of Life, and is taking it around the festival circuit, hammering out a unique distribution deal for it, and planning a DIY theatrical run that includes a David Bowie cover band, all of which we talk about in our conversation. And finally, she's in the early stages on a new feature called Lady Parts, that's honestly got one of the funnier crowdfunding pitch videos I've ever seen. Anyhow, here's a rundown of what we talk about in this interview. The totally awesome name of Liz's dog (and the not-quite-as-awesome name of our cat) What Liz learned from conducting the largest ever survey of distributors to find out what they look for in a film. How Liz makes sure she doesn't get screwed when negotiating a distribution deal. Why and how Liz is booking her own short theatrical run for her latest feature, and why she's hiring a David Bowie cover band to play those shows. How Liz attracts and attaches big name talent to her micro-budget features. Liz's history with crowdfunding, and how she consistently manages to raise money for her films through that channel. Full Transcripts & Archive Each solo episode of Filmmaker Freedom (not the interviews) has a complete written transcript so that you can revisit the ideas quickly and easily. You can find those transcripts, as well as the full archive of shows, right here: www.filmfreedomshow.com A Weekly Newsletter for Ambitious Filmmakers Every Sunday morning, I send out a handful of stories, carefully picked to help you make films you care about, build a business, and master your psychology. Plus I share a short film I love, and various other bits of inspiration. Get it here: www.filmfreedomshow.com/newsletter A Community Just for Entrepreneurial Filmmakers Want to join a community of like-minded entrepreneurial filmmakers who will push you to grow and succeed? Then Freedom Fighters is the place for you. Here's where you can learn more about this one-of-a-kind community and apply to join our ranks. (Don't worry, it's totally free, but there's an application process to make sure this community is full of the right people.) www.filmfreedomshow.com/community Thanks for listening, and I'll see you next time! -Rob Hardy

When you're stuck in the PT mill, it can be hard to believe that there's a better way to practice. Elizabeth Wergin found herself at a crossroads last year after a decade in physical therapy: she could walk away from the field she loved or she could take the leap into opening her own clinic. One year after launching, she's doubled her rates, is working on her own wellness collaborative and is healing patients on her own terms. In this episode, she joins Aaron to tell you how she did it. You'll hear how she's getting 85% conversion rates from discovery visits, the mistakes she wants you to avoid, and the one thing she did that tripled her monthly income. If you want to fail-proof your practice, don't miss what she's got to say.   “When you get a person to talk about why they're there and why they need their pain gone, they get it.” -Elizabeth Wergin   What do you want to hear from the CashPT Lunch Hour? Tell us here!   Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now! Find it Here   10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind! Learn More Here!   In This Episode:   - How a family tragedy inspired Liz to get out of the PT mill and how she got inspired to start her own cash-based practice   - What Liz did to get her husband on board with her new business venture   - The one thing Liz wishes she'd done from the beginning and how Aaron helped triple her monthly income   - How she handles patients who question her about not accepting insurance   - What's changed for Liz since hiring a coach and how she doubled her rates in the first year of business   - How Liz finds the right patients and gets them to say yes   - Why it's important to work for something that lights you up and how Liz is setting goals that fulfill her   - Liz's best advice for starting a cash practice and making sure entrepreneurship is right for you   - Why you need to let yourself get uncomfortable and get to the real root of people's pain   Episode Resources:   - Juniper PT Website: https://juniperpt.com/ (https://JuniperPT.com)   - Juniper PT Facebook: https://www.facebook.com/juniperpt   - Juniper PT Instagram: https://www.instagram.com/juniper_pt/   Connect with Aaron:   - Facebook - https://www.facebook.com/AaronLeBauer/ (https://www.facebook.com/AaronLeBauer/)   - Instagram - https://www.instagram.com/aaronlebauer/   - Twitter - https://twitter.com/AaronLeBauer   - LinkedIn - https://www.linkedin.com/in/aaronlebauer/ (https://www.linkedin.com/in/aaronlebauer/)   - Website - https://aaronlebauer.com/

Women (especially mothers) often feel guilty for trying to take back their lives... but we shouldn’t! Women have so much to offer each other and the world, and each of us has the ability to empower the world. Today, we’re joined by Liz Rovsek to scream this message from the rooftops and talk about being a mother of two who’s starting a (second) business, on top of everything else that has to get done. You Will Hear About: [2:30] Getting it all done through the chaos [3:00] Starting a swimwear line for men and boys [4:40] The most important thing for entrepreneurs to focus on when marketing their business [5:30] Tips for connecting and networking [7:40] Getting started & not letting mistakes slow you down [11:45] Learning to trust yourself [14:00] Having a self-transformational moment [17:55] What Liz learned being on The Real Housewives [20:00] Liz’s advice for getting a product to market Resources: Instagram: https://www.instagram.com/lizzierovsek/ Twitter: https://twitter.com/lizzierovsek Facebook: https://www.facebook.com/lizzierovsek/ Download Cayla’s free branding worksheet: https://www.mommymillionaire.co/branding-questionnaire Are you enjoying the show? I want to know! (http://getpodcast.reviews/id/1370982175) . Mommy Millionaire is produced by Podcast Masters

REAL TALK | Ever want to ditch everything and move somewhere HOT and TROPICAL? Well, Elizabeth, founder of Island Gal Boutique, did just that. Join us as we learn how she took her sustainable swimwear brand from Vancouver to Bali.  TUNE IN TO HEAR: * How Elizabeth went from being a fashion designer at Lululemon to starting her own brand * What it’s like to live in Bali * What Liz would have done differently if starting over again  --- Follow Elizabeth on IG: @Elizabeth.Morelos, @IslandGal.Boutique Watch on Youtube: https://youtu.be/N1vY8YaHi3A ♥ Stay sassy with us! ➝ INSTA: http://www.instagram.com/glowradioco ➝ FACEBOOK: https://www.facebook.com/glowradioco

Liz Parrish, humanitarian, entrepreneur, innovator, and a leading voice for genetic cures, joins our show in this special episode of the Elite Man Podcast! In today’s episode Liz talks about gene therapy and the remarkable new advances in this technology over the last few years. She dives into how it works, what’s currently possible, and what will be possible in a very short time. Liz talks about what diseases may be reversed and eliminated altogether in the very near future, how she’s been able to build muscle without exercising, and how she plans to dramatically lower if not end aging, once and for all. If you’re wondering how you can become a superhuman in the next few years and grow taller, stronger, faster, and just look downright sexier by changing and injecting specific genes, check this episode out now! *Download this episode now and subscribe to our channel to get more of these amazing interviews! In our episode we go over: What Liz does at BioViva and why she’s one of the world’s leading experts in gene therapy What biological aging does to our bodies and why Liz seeks to eliminate it The difference between gene editing, gene cutting, and gene therapy Why genes are so critical to our health and why updating and enhancing our genes may be the key to everything Injecting genes and why this is the best modality at present time to improve genes and health Why gene editing is coming a long way and why BioViva will be using this technique in the very near future The fact that we all have the same genes in our bodies, but in different sequences and pairs The 3 monogenic diseases that gene therapy has already been able to reverse What viral vectors are and why they can help get new genes into your body How to use gene therapy to reverse muscular dystrophy Why the same gene used to treat muscular dystrophy can also help men improve their muscle mass and biohack their way to Mr. Olympia glory How to get gene therapy treatment today and what Integrated Health Systems is Whether or not there are side effects to gene therapy and what to expect The at-home gene editing kits and whether or not they are safe and should be used How Liz and her team finds the right genes to target and enhance for each type of condition or disease she’s looking to treat Why Liz Parrish experimented on herself and took the gene therapy injections to prove that it worked Which genes she enhanced and why she chose to inject these specific ones Her incredible results with the gene therapy and what she was able to prove by injecting herself Telomere lengthening and the power of using telomerase The real risks when doing new therapies that exist and why you should always be wary of new technology If and when Liz plans to test out other gene therapy injections on herself Why changing your eye color, growing your hair back if you’re bald, and growing taller if you’re short is a very real upcoming capability in the gene therapy world Becoming superhuman by picking and choosing what genes you want to have implanted into your body Living forever and being happy all the while How far off we are from eradicating just about every disease and creating the health and physique we all desire Check out Liz on: Website: bioviva-science.com Facebook: facebook.com/BiovivaSciences Twitter: twitter.com/BioVivaScience Sponsors: *Have you joined the Elite Man Newsletter yet? If not, get on it now! Go to EliteManMagazine.com/newsletter and sign up to get special Elite Man content not seen nor heard anywhere else. Get all of our bonus podcast information, sneak peaks into upcoming shows, behind-the-scenes content, special offers, and exclusive Elite Man updates you won’t find anywhere else. I’m telling you if you’re not on our newsletter yet you’re missing out. Go to EliteManMagazine.com/newsletter and become a true member of the Elite Man Community. I look forward to speaking soon. EliteManMagazine.com/newsletter. *Crickstart makes organic snacks with cricket powder and plant-based ingredients. This cricket powder is made from organically farmed, free-range crickets! There other ingredients include foods like seed butters, hemp, chocolate, and dates that are all organic too. The bars are delicious, better than so many other protein/meal replacement bars I’ve had and have absolutely none of that chalky taste you usually get in those bars. I actually really love these things. And yes, I know what you’re thinking… “Justin, seriously, crickets dude? What’s the deal with that?” And trust me, I thought the same thing at first, but once I tried my first bar I was absolutely amazed at how good these things really were and after that it became completely normal for me to put down a few of these bars throughout the day (and some of their delicious cricket-packed crackers for that matter too). Crickstart’s bars have a very balanced macronutrient profile so they make a good pre- or post-workout snack, or even just a snack at the office or on the go. I was blown away by the nutrition facts panel on these products; you can check them out for yourself on the Crickstart.com website. What’s great about crickets is that they’re high in protein (twice as much as beef or chicken), with all 9 essential amino acids (necessary for muscle growth and repair among other things) and in vitamin B12 and iron – so they provide all the nutrition you get from meat, without many of their downsides. For the same amount of protein compared to beef, crickets require 12x less feed, 2,000x less water, thousands of times less land, and they emit 100x less greenhouse gases. There are over 40 crickets in every Crickstart bar and over 100 in every cracker bag, and trust me when I tell you this: They taste delicious! Visit Crickstart.com right now to get your own Crickstart bars and snacks and use the coupon code “Elite” at checkout to get 20% off your purchase. Again that’s Crickstart.com and the coupon code is “Elite” for 20% off. *If you love the Elite Man Podcast one of the best things you can do to help support the show is simply tell a few of your friends about us! That’s right by sharing the Elite Man Podcast with one or more of your buddies you can give them the awesome tools and resources you get each week AND help us out on top of it by sharing our message with the world. It’s a win-win for all. You get to continue to be an Elite Man, they get to become and Elite Man, and we get to continue to grow and produce these fantastic episodes! So, if you’re loving the show tell a few of your friends at work to give us a listen, a few of your buddies at the barbershop, a couple of gym friends, and of course your very best friends anywhere! We truly appreciate you helping us out and supporting the Elite Man message! Take care and continue to be an Elite Man!

Liz Plosser is the Editor-in-Chief of Women’s Health, a magazine we’ve always loved because they showcased real women + real bodies – and as you’ll hear in this episode, Liz is taking big steps to further to diversify what the publication shares and evolve the brand! This is the largest health-focused media brand, reaching 36 million women in the United States alone, so it’s critical that we have awesome people like Liz pushing for more conversations on topics like mental health and bringing incredible columnists like Gabby Bernstein into the fold.   But before the interview, Krista + Lindsey answer some of YOUR questions about health + wellness from the Secret Facebook Group!! Stay tuned (and join the group to get in on the fun) because soon we’ll be sharing an episode that is all answers to your questions for Lindsey + Krista!   This episode includes…   Liz’s journey to Women’s Health Advice for managing a team Why they’re adding mental health content to every single issue 360° holistic wellness Liz’s self-care routine + spiritual practice What Liz is excited about in the future Transitioning from digital to print Tips for manifesting the career you want   Find more to love at almost30podcast.com!   Resources: Check out the mag | womenshealthmag.com/ Instagram | @lizplosser + @womenshealthmag Want to try ClassPass? | Get a free 7-day trial at classpass.com/try/almost30 Chosen Foods | Use code ALMOST30 for 50% off at chosenfoods.com/almost30 SpringBack | Use code ALMOST30TOUR for 15% off at shopspring.com FabFitFun | Use code ALMOST30 for $10 off at fabfitfun.com Kopari | Use code ALMOST30 for 15% your first order at koparibeauty.com Simple Contacts | Use code ALMOST30 to save $20 at simplecontacts.com/almost30 Poo~Pourri | Use code ALMOST30 for 15% off at poopourri.com The Almost 30 Podcast is edited by Podcast Masters

During this episode of Rebel Heart Radio, we welcome Liz Winters of Sprout Wellness! Liz Winters is an NTP, certified CrossFit L1 coach, Regional Director for BIRTHFIT and owner of Sprout Wellness. What Liz is ALL ABOUT: Empowering women to become their healthiest, strongest selves through holistic nutrition, functional fitness and mindful lifestyle. And we say HELL YES to that! We chat about… -our love for liver pate (or not...) -childhood obesity and disordered eating -Liz's journey to becoming an NTP -finding the right prenatal & postpartum care team -personality typing -all things BIRTHFIT! -postpartum is FOREVER! -our qualms with the phrase "getting your body back" -pelvic floor dysfunction -Liz's biggest #rebelmoment Sprout Wellness PDX | Women's Health & Nutrition + Functional Fitness: http://www.sproutwellnesspdx.com BIRTHFIT NE Portland | Prenatal & Postpartum Nutrition and Fitness: https://neportland.birthfit.com Sprout Wellness on Instagram: https://www.instagram.com/birthfit_neportland/ BIRTHFIT NE Portland on Instagram: https://www.instagram.com/sproutwellness/ Episode Show Notes: https://www.rebelheartradio.com/podcast/episode16 Catch our weekly episode and subscribe to us anywhere you listen to podcasts. If you have iTunes we would be forever grateful for your review on our podcast. It helps us more than you may know!

My guest for The Happy Hour # 199 is Liz Curtis Higgs. Liz is an author, speaker, and has three abiding passions: encouraging her sisters in Christ, exploring the stories of women in the Bible, and writing novels set in Scotland of old. Liz has written 37 books and travels around the world speaking and encouraging women. Liz is mom to Matthew and Lillian (recent college grads!) and when she's not traveling she loves being home with her husband Bill and her twin tabby cats Boaz and Samson. Friends, I am so excited to share today's episode with you and I know you are going to love hearing from Liz about her story, how she came to write about the "Bad Girls" in the Bible, and her current fight with cancer. No matter what the circumstance, Liz brings hope and encouragement for us all. Liz starts off the show sharing how she came to know Jesus and how He saved her from a life she knew was leading her towards a dead end. She tells us how a couple who had newly come to know Jesus "loved her into the Kingdom" by simply sharing what they had so recently learned. I love that so much because it affirms that we can't know it all, but that doesn't mean God can't use us in ways that impact others. We also talk about shame and how it can stop us from telling our stories or truly experiencing freedom. Liz tells us how she never intended to write "Bad Girls of the Bible" and how God led her down a path that opened more doors than she ever could have imagined. In the last half of the episode, Liz talks about her current fight with cancer - her "annoyance" she calls it. She candidly talks about what it's like to face less than promising news and how even amidst this suffering she sees God's faithfulness each day. She says "no matter what tomorrow brings, God will not be shaken." {You can listen to the show HERE. And of course, I would love if you would share with your friends. Just use the FB & Twitter links at the end of this post!} Links from the Show Liz' website // Monthly Bible Study Posts Bad Girls of the Bible Really Bad Girls of the Bible Slightly Bad Girls of the Bible Liz' podcast: Word by Word More of Liz' books! What Liz is reading: Glorious Ruin: How Suffering Sets You Free by Tullian Tchividjian, More Beautiful Than Before: How Suffering Transforms Us by Steve Leder If You Only Knew by Jamie Ivey Connect with Liz Facebook // Twitter // Pinterest // Vimeo Connect with Jamie Facebook // Twitter // Instagram // YouTube Sponsors Patioshield by Thermacell use code happyhour and save 20%! Beyond Burger - click "where to find" Sage Harvest Jerky - Free 1/4 pound of jerky with orders over $55 with code: happyhour2018

Liz is the founder and CEO of Sseko Designs, an ethical fashion brand that works to educate and empower women around the world. She joins Charlie on the show today to talk about how and why her brand started with employing high-potential women from Uganda, and what it does today for every woman in the Sseko network. Key Takeaways: [2:30] - Liz went to journalism school, and while there, she became interested in issues facing women and girls who were living in areas of extreme poverty and post-conflict zones. She moved to Uganda, and discovered a unique issue facing women there. During a transition period in their schooling, they had to return to their villages where they were competing for jobs with men in the village, and they also lost a lot of social support to continue on to University. In response to this problem, Liz started Sseko. [5:03] - She committed to three young women that if they made her sandals for the next three months, they would get to university in the fall. When she decided she was going to start a sponsorship-based non-profit charity, her research shifted her focus to something that was more about sustainability, job creation, and contributing to the export market. She tried a few other business ideas, and sandals worked. At the start of her business, Liz wasn’t really passionate about the business side, but over the course of her career, the business aspects have become something that fuels her. [8:45] - When starting her business, an important thing was recognizing the abundance of resources in both the United States and Uganda. For Liz, it was a two-way street between the material resources available in the US, and young people in need of a job in Uganda. What good businesses and marketplaces do well is come together to combine their resources to create something sustainable and mutually beneficial. [10:35] - Liz and Charlie talk about American culture, and the idea of building up the economies in these developing countries rather than exporting their labor and resources elsewhere. One of the most beneficial human interactions is one that’s mutually respectful. What Liz is trying to do with Sseko is create mutually beneficial relationships, from trade to the relationships between the people who work for the company. [12:50] - Liz talks about how the journey in Africa of empowering women to be equal partners in the marketplace compares to the journey we’ve been on in the US. The two journeys are pretty similar, and it all comes down to a power dynamic. There is a belief that the more women are empowered, engaged, and lifted up, the less power men will have. This is a false dichotomy. The challenges women are facing in East Africa are more dramatic and obvious than the challenges women in the US are facing. Liz talks about some of these real challenges that the women of Sseko face during the nine months they go back to their villages before University. [18:55] - Liz talks about their business model. Rather than a portion of the profits going to the women, they are a paid a monthly salary based on what they do and what their job is within the company. This salary would be about 2-3 times more than the proposed minimum wage in Uganda. [21:30] - At the original conception of her venture, Liz was very against it being a business (rather than a charity). She felt that most businesses contributed to a system where people were divided by who was privileged and who was oppressed. Liz didn’t want to be involved in that system, but when she got to Uganda, she realized that the tool of capitalism in the marketplace in business was amoral. It’s about how you do it, the decisions you make, and the spirit in which you do those things that can contribute to a system that creates mutually beneficial relationships. [24:50] - Though there are many businesses and business people that abuse the system, there are many more, like Liz, who use their business to create good in the world. For Liz, it was when she was in Uganda and thinking about her specific goals with her project that she realized her goals meant starting a business. Her model is capitalism for good. [27:45] - Liz’s biggest personal challenge as an entrepreneur is focus. Liz often finds herself bending the rules and going after the exception without realizing the cost on the overall mission. Her team helps keep her check and maintain focus so they are able to continue to help the most amount of people. [31:30] - The biggest challenge on the business side has been being a vertically integrated company. They currently run two different models - a manufacturing company and a sales/ distribution marketing company. These companies require different finance models, ways of running, and types of employees. So far, it’s a worthy challenge they are continuing to pursue. Charlie and Liz talk about what would have to happen for Sseko to reconsider this model. [35:50] - What does the future of retail look like? This is something that Liz has become interested in over the past few years. At Sseko, they shifted their model to be a direct sales model (women become spokespeople for their brands in their own communities and sell the product in their communities), as retail has moved away from brick and mortar to something more personal and social. E-commerce is taking over, but that takes away some of the experiential side of retail. Their direct sales model creates an engaging and community-oriented way of shopping. It’s almost like the future of retail is going back to the past. [41:52] - The direct sales model for Sseko specifically means that a purchase will help a woman in Uganda go to college, but also helps support the family of the woman in your community you bought a pair of sandals or a purse from. When we realize we’re all creators and makers and we all can contribute, then we start to break down the idea that we can’t buy or sell stuff to our friends. [43:10] - Liz’s invitation to listeners is to join Sseko; if you’re interested in being an entrepreneur, you can be a part of their community of dreamers, doers, and impact entrepreneurs. If you already have a product, think about how you can make an impact on your local community and in the global community. Mentioned in This Episode: Productive Flourishing Productive Flourishing Podcast Episode 81: Changing the World, One Toilet at a Time with Jasmine Burton Sseko Designs

“This notion of balance is this unrealistic thing we’re all striving toward. If you allow yourself to know that and believe that, it takes some of the pressure off.” —Liz Plosser When you picture an editor in chief of a major women’s magazine, your mind probably goes right to Miranda Priestly of The Devil Wears Prada fame. Now picture the opposite — someone brilliant, kind, caring, and passionate in the most upbeat, positive way — and you have Women’s Health editor in chief Liz Plosser. Liz was named EIC of Women’s Health at the beginning of 2018, and her rise to the role wasn’t fueled by fate. Liz, who grew up in Kansas City, MO, worked her marathoning booty off to get to where she is today. After starting out as an investment banking analyst, Liz followed her dreams (literally) and moved into publishing. She started out at Self, and rose through the ranks at Time Out Chicago, Cosmopolitan, Well+Good, Canyon Ranch, SoulCycle, and more. On this episode, Liz discusses the challenges and perks of her job, talks about being a busy mom of three, and shares why she’s proud to be a “nice girl.” Enjoy, and wish Liz luck before she lines up at the start of the Popular Brooklyn Half next weekend! Thank you to AfterShokz for sponsoring this episode of the Ali on the Run Show! CLICK HERE for $30 off your wireless headphone purchase!   What you’ll get on this episode: Liz answers: Was being the editor in chief of a women’s magazine always the goal? (2:45) Why Liz traded investment banking for publishing, and what that transition was like (8:25) The career moves Liz made that led her to her current role as editor in chief of Women’s Health — including the decision to leave New York City for a while (11:30) Liz’s take on whether the publishing industry is a catty, cutthroat one or a place where mentors and nice girls are easy to come by (20:55) What it was like getting the call (22:25) What Liz says makes Women’s Health so special, and whether she was nervous about stepping into the EIC role (24:45) The words, phrases, stories, and topics Liz and her team are avoiding, and the changes Liz has started implementing at WH (26:30) What Liz is doing to make Women’s Health different (29:20) The types of stories that get Liz most excited (33:40) The types of people Liz wants to hire, plus more career advice (43:20) Liz talks about meeting her husband, having three kids, and becoming a runner, plus where her relationship with running is at right now (44:45) What we mention on this episode: Women’s Health University of Chicago Time Out Chicago Seventeen Cosmopolitan Team in Training Lucy Danziger Self Princeton University ASME Canyon Ranch Joanna Coles Hearst Marie Claire Joyce Chang Conde Nast SoulCycle Well+Good Rodale Amy Keller Laird How Not to Get Pregnant via Cosmopolitan SLT Popular Brooklyn Half Desi Linden on Episode 64 of the Ali on the Run Show Follow Liz: Instagram @lizplosser Twitter @lizplosser Follow Ali: Instagram @aliontherun1 Facebook Twitter @aliontherun1 Blog Strava Listen & Subscribe: Apple Podcasts Spotify SoundCloud Overcast Stitcher Google Play SUPPORT the Ali on the Run Show! If you’re enjoying the show, please subscribe and leave a rating and review on Apple Podcasts. Spread the run love. And if you liked this episode, share it with your friends!

Liz Bentley – How Leaders can evolve and grow Liz Bentley is the founder and president of Liz Bentley Associates, a leadership consulting firm. She uses her background as a psychology major, competitive athlete and her 10-year’s experience working in the corporate world to help executives become Olympians. She is fascinated by human behavior and what makes people tick.  In this podcast she talks about the importance of play, the traits that is most important for leaders to have and how failure is an important part of being a leader.  Show Notes: How Liz uses play to balance life and work (00:00) How her kids encourage this playfulness in her life (02:05) How travelling fits into her life and what she has learned (02:59) What knowledge does Liz gains from the people she meets (03:54)? The importance for leaders to be evolving and growing (05:24) How self-awareness and resilience can be the most important traits for leaders (08:14) How failure has helped her to become a better leader (12:08) The 3 things that sets her business apart from other consulting firms (16:13) The importance of treating every one of her clients individually (19:20) How Liz reinvented herself and bought different parts of herself into her business (19:56) How she found her calling for this line of work (20:57) What drives her to do the work she does (22:23) How Liz would describe her leadership philosophy (24:08) The struggles leaders can have with teams and the keys to building team cohesion (26:20) What Liz would put on a billboard (28:42) Links: http://www.lizbentley.com/ BIO: LIZ BENTLEY LINK: http://www.lizbentley.com/our-team/liz-bentley Quotes: We cannot stop the evolution of life. Our choice is to evolve with it, which feels great and when we fight it, it's fruitless. By knowing who we are, we know how to grow our business, we know how to create a culture. If we're evolving ourselves, everyone around us is growing too. You can't be a great leader without failing. In order to lead you have to take risks. Failure is critical to growing confidence. More about guest: Liz Bentley is a sought after executive coach, leadership consultant and career development expert. As President of Liz Bentley Associates, Bentley and her leadership development consulting firm offer leadership seminars, team coaching, sales boot camps, retreats, and facilitation to both individuals and corporations.   Through her work with a variety of clients, and her personal background, Bentley provides great insight into workplace/employment trends; the power of mindset in careers; tips for improving personal performance; navigating corporate culture; effective leadership and navigating/maximizing generational differences in the workforce.   With a unique background in psychology, sales and management, as well as a passion for competitive sports, Bentley believes the mind is a powerful tool and has the capacity to alter behavior. She uses this background and distinctive approach to drive her business. Bentley prides herself on working with high-level executives and entrepreneurs within companies of all sizes to help them achieve optimal performance, the ultimate success and, of course, contentment in their career and at home.   Before making the shift to executive coaching and consulting, Bentley worked in entertainment and television advertising, beginning her career at CBS where she climbed the corporate ladder to become the account service representative for advertising sales. She was also a senior account executive for Wired Magazine. Bentley was serving as Ad Director for Conde Nast Publications when she decided to leave the corporate world to pursue her passion.  After receiving a coaching certificate from NYU, Bentley founded Liz Bentley Coaching in 2007. Five years later, she broadened her company’s scope by launching Liz Bentley Associates. Since the expansion, Bentley’s cliental has grown to include PricewaterhouseCoopers, Wells Fargo, IBM, Hearst Magazines, Sotheby’s and many more. In addition to her work in executive coaching, Bentley provides her insights, expertise and career advice through her writing and other work in the media.          

Anne and Michelle interview Liz Wolfe on having a real food based pregnancy. We chat about autoimmunity and fertility, balancing hormones, pregnancy nutrition, and more!  Topics 3:30 - What Liz is into 6:00 - Autoimmunity and fertility 11:00 - Supporting your body for conception 15:00 - Balancing hormones 27:00 - Prenatal and pregnancy nutrients 35:00 - Food aversions 38:00 - Dealing with overgrowth and toxicity while pregnant 43:00 - Adrenal adaptogens during pregnancy   44:00 - Aware parenting 49:00 - Liz’s Pregnancy Program 51:00 - Liz’s meal of the week Links we mentioned in the podcast: C-ex Vitamin C Serum Expectful App Dutch Hormone Test Request A Test Adaptogens and pregnancy Aware Parenting More from Liz More from Michelle More from Anne

Liz, is asking for some leader in NZ to stand up and have the courage to say that we as an island nation, want a GE Free country and be the organic food bowl for the world. With no more Monsanto influence and definitely no more glyphosate.   She wants us to become a ‘planetary ark' and be that 'organic food bowl’ for the world. Plus, she WANTS a really clear - NZ Government funded - free from influence - media platform TV - Radio and newsprint / digital where we have quality policy journalists back again, investigating anything within the public domain as well as envisioning healthy possibilities for all of our children’s - collective future. After leaving broadcasting, Liz spent a decade in Australia as a full time Mum and having to learn child rearing with no backup of grandparents or nanny help which she had had when she had worked full time for TVNZ. So she really learnt to be a hands on Mum and how to connect emotionally with her little ones and so it was a wonderful learning curve as a human being, noting that she underlines that she learnt more from her children than they learnt from her. Deeper learning of the Self. Liz also speaks about her experience then of a profound lack of confidence. At first she thought it was post natal depression, but realised that there was a deeper layering - where she had parents that they themselves struggled and Liz shares the challenges that her mother had and the subsequent burden that Liz carried as a result of their relationship and she was not able to really be there for how Liz wanted - a mother to-be. To this end Liz learnt to become very adept at putting up a front - and ironically ending up on television - very capable on the outside - she was seen as always happy when she was a young lawyer yet struggled with health related problems that resulted in a deep lack of confidence - yet she was able to portray the opposite in the world, by looking and acting happy. With bringing up her children and marrying the inner Liz to the outer Liz and then understanding what has shaped her and in decoding what is it she is here to be and do - who is the Liz? How does she integrate her desire to serve in the world with being a whole authentic human being and realising and reconciling that both her parents did their very best to bring her up as best as they could. And Liz goes into this in expressing her humility - realising that we can let go of things that do not serve us and that are not real - and we can become the people we probably were put on this earth to be - but often through painful experience. A difficult marriage was another part of her learning and she states sincerely how grateful she is in many ways - though she laughingly says she is not fully reconciled with that yet:). Because like her childhood experiences with her mother - it dug up all  the things that she did not want to look at - and what she couldn’t escape … So she says to her kids as well -  that life - like the Buddha says is about suffering - so you accept the suffering - but Liz then brightens saying that this life is like a gorgeous mysterious university course that we did not even know we had signed up for! That the lessons will keep coming back and back - the same lesson often until we have the inner resilience, the inner fortitude  - and the willingness to look at what that lesson brings us.  Thus we learn and we grow and we can then graduate to another class. Which she laughingly says - has been like the last 10 years … Covering myths and legends and Joseph Campbell and our journey of traveling deep dark valleys - and the struggle to get through the day, like just getting by by crawling as if in a dark place - but being a mum and committed to her children there is no recourse other than to hang in with her kiddies as she was so committed as a mother and a parent. A Near Death Experience and a Greater Understanding. Then Liz tells of a broken heart moment in hospital when she nearly died as doctors worked diligently on her heart and she witnessed this by ‘looking down on everything from the ceiling - (this could be said to be an out of the body experience or a near death experience) - she said for a moment she felt that she was floating on the softest warmest, most loving golden clouds and realising that she could stay there, this was wonderful - I can give up - this is easy - and at that moment both her beautiful children were right at the forefront and the feeling was so powerful - ‘I can’t leave them, they still need me’  - and that the urge for life was so much greater than the urge to run away from the pain of life - and she came back to her body - to recuperate and heal. Then the discussion covered ‘the purpose for existence - is to find out the purpose for existence’ - and Liz was emphatic it was certainly not about power or money or status - the house we own or the cars we drive  … that those things are so deeply ephemeral and so transient and for many it is a frightening place because so many people fear death. What Liz says that experience taught her that she had nothing whatsoever to fear. The interview then covers names like Ramana Maharshi and Gangaji to the Dalai Lama. Questioning Material Values Liz surmises - why do we in the Western developed world set about to amass so much material wealth, houses, bach’s, numbers of cars, boats clothes etc.  If we didn’t fear death would we just get on and experience life instead? What she feels is that material wealth means nothing other than what she can leave in the hearts of those that she loves. And her greatest achievement is loving her children with all her heart. Listen to this as Liz expresses herself so deeply, in such a warm and humble way. That for children to open like the lotus flower and being the humans they can be - and this is what she feels needs to be extended across the community of NZ. This interview also covers an experience Liz had in Sydney when she was at a function of the media magnates the Murdoch’s where she witnessed these very successful media barons and realised that with all their collective expertise and media and satellite outreach that if only they wanted to bring whole countries together and have communities connect and share in a better tomorrow - these people could basically create a large shift in changing the world into a more peaceful and harmonious place. However in her intuitions of seeing them huddled most of the night with Rupert and Lachlan, including James Packer in a corner - out of the way at this function - she realised how close yet how far away we are at pulling the threads of humanity together. That if they only felt connected to all people - they would feel so loved and valued in the world - that wherever they went they would feel so much goodwill flowing toward them - however this is not the case. That Liz found that she had so much compassion for them - because the elder Murdoch who owns Sky Television and the Australian newspaper and a huge slice of Australian and British newspapers and until recently virtually 75 % of all NZ suburban newspapers  Once owning the Controlling Interest in Wellington’s Dominion newspaper and being the 2nd largest media conglomerate on earth owning 20th Century Fox and the Wall St Journal and a huge number of media companies. That she just intuited that their energy was not warm and light hearted and that they were basically not happy at all. Generosity of Spirit This conversation then continues around generosity of spirit of giving and bringing a little joy to people who are experiencing unhappy lives - especially on the streets here in Auckland where the homeless are seen in greater numbers even though the NZ Government is crowing about our $4 billion surplus for the last year. Then Liz tells  that when back in Australia of giving her last $2-00 to a homeless person when she found that she was unable to withdraw any cash from her account at an ATM. So being in Sydney away from NZ - taking a leap of faith giving that $2.00 minute amount away to a destitute person in the street and making them feel acknowledged and then having to go through the challenge of having to rely on the goodwill of friends to help her out over the ensuring days. Micro Funding those less fortunate Liz’s dream is of having enough funds to set up micro finance for women, especially those women who have come out of failed marriages and have to start again to make a living - or in Africa where a death or disability throw the onus on the woman to make a living. And it has been proved over and over again when women are able to receive a loan for a chicken coop or garden seeds - that they are fastidious at paying back their loan. That they in most cases are brilliant at running their little businesses and they get the family back on their feet when they may have to learn totally new skills to find a creative way to make a living. So with micro funding Liz wants to assist NZ woman to get back on their feet by becoming independent as in many cases they have given up their career to take on family responsibilities whilst the husband has continuously advanced his own career thus he is always skilled up. Thus there is a lot of fear and trepidation for middle aged women having to rejoin the workforce and back into the thick of things in a new job, new technologies, new expectations - new performance quotas etc   This is a difficult arena for women - look at TV in NZ there is no older women there, at the moment.Ageism is still prevalent. Liz’s talks about her work, when starting out as a young lawyer - and how she saw the reality of it. But, she found what disillusioned her was that if you have the money - you can get the best lawyer in town and they can stitch up the case by getting someone off - when in fact they were the guilty party.  When she thought that Law was about justice - that the present government has made huge cuts to legal aid in NZ recently, that many Lawyers did not agree with this - even those who were innately conservative themselves. Homelessness - how could this happen in New Zealand?! Liz says her heart aches to see the number of homelessness we have here in NZ especially Auckland )and particularly in a year where the NZ government are 4 billion dollars in surplus - which coincides with the election coming up in less that 3 months time). That she has been going around Auckland and making videos and interviewing the homeless and hearing all their various stories. She is mortified - as this should not be in NZ - we are basically an extraordinarily caring people - but … and she in meeting so many of these homeless people and seeing a profound dignity in many of them and the hopeless situation they are in. A kind and caring compassionate woman … Stand up before this election and make a fuss about homelessness. The Dalai Lama’s statements about humility and connection come up and yet there are many laughs during this interview. Covering what Mike King is doing with youth suicide in NZ and that this too is a stain across our nation. She tells of an experiment with rats and heroin and the environment. The end result is that after rats are put in a stark and boring environment - given the choice they all turn to heroin instead of drinking water. But, when they turn their cage into a myriad of things to do - to climb, swing, run on a wheel, snuggle into warm covered areas - they eventually all end up rejecting the heroin and instead they enjoy the variety and opportunities of a captivating environment. Many people in a state of homelessness have been involved with drugs, but had they been in an environment that had offered them possibilities to learn and to grow and experience a more conducive atmosphere - of connection - many would not be suffering as they are today. Possibilities of changing both our outlook and our inner state of being This then introduces Bruce Lipton and our body of around 50 trillion cells - and his theme - change the environment for the better and the situation will change accordingly. That all our organs are working in unison and we are not doing any of this consciously. That as a top scientist / professor at Stanford University in the USA, he realised that we need not be a captive and slave to our genes. That we can by ‘shifting our consciousness’ evolve our genome and become far more healthier humans.  Books - Biology of Belief and Conscious Evolution.  Liz see NZ as having changed dramatically in the last 9 years She sees so many homeless and as a mother - wonders how this has continued to escalate. Liz shares that NZ needs to become more sovereign and independent - that when David Lange of the NZ Labour Government saw that our country had a large majority wanting to be nuclear free nation this gave him the mandate to make us a Nuclear Free country. Liz feels that as a small independent nation (and we trust a moral force for good) that we be weary of US influence being too strong here and for example the lack of transparency with the Waihopai Face Eyes Echelon spy station in the South Island being cause for concern. Regarding trade  she like many here in NZ who were voiceless felt a great relief that the TPPA did not go ahead and that we need to be adept at finding innovative ways to sort out fair trade. However there is also the challenge of transparency of Government - and this is an important issue - which is also a global issue. That we New Zealanders have to be both more alert and proactive to make our elected servants in Wellington bow to the wishes of ‘we the people.’ In reiterating what she sees as issues. 1)    The homeless 2)    NZ becoming a GE and GMO Free organic agricultural food bowl for our world. 3)    A new Transparent media outlet for open communications - TV, Radio & Digital. This is what in a democracy media is all about, not glove puppets  - John Campbell has gone - this is dangerous for democracy we dependent on a free and courageous media. Nicky Hagar if you like him or not - he was vilified for laying out so many truths - which were all shoved aside - with no-one in Government prepared to accept the lies that the Government had hidden.  This is why we need a conscious NZ public and this is why Liz has been called to act like a warrior woman, and a Mother. There is too much at stake and too much to lose.

Are you curious how people expand their businesses to open a brick and mortar shop? Liz Maute Cooke of Lionheart Prints explains her journey from creating her prints as a fun hobby to building it up to where it is today. She now has a storefront in New Orleans that you can go visit and shop from in-person. Liz goes really in-depth about how she actually built Lionheart Prints and she has great insights into what it takes to be successful with a product-based business. Topics we cover: — How Liz’s obsession with MS Paint (eventually) evolved into her full-time career — Her experience of attending the Stationery Academy and what she learned that helped her begin putting together a cohesive brand — The simple creative project she started on an airplane that helped her find her specific style — How Liz’s business grew so that it became her full-time gig — What prompted Liz to open her brick and mortar shop and what that process looked like — The ins and outs of exhibiting at trade shows — What Liz is doing to support her conception journey — Our goals for 2017

Liz Wiseman has been named as one of the top 10 leadership thinkers in the world and teaches leadership to executives and emerging leaders internationally. She is the President of The Wiseman Group, a leadership research and development firm headquartered in Silicon Valley. She is the author of three best-selling books: Rookie Smarts: Why Learning Beats Knowing in the New Game of Work, Multipliers: How the Best Leaders Make Everyone Smarter and The Multiplier Effect: Tapping the Genius Inside Our Schools. Her book Mulitipliers: How the Best Leaders Make Everyone Smarter was recently revised and updated.  In this episode we talk about these revisions and what to do when we have a leader that is a "diminisher." A FULL TRANSCRIPT OF THE INTERVIEW IS BELOW Interview Highlights: 3:30 Revised edition of Multipliers 7:00 Diminishers as leaders 8:30 How do we build a culture of leaders 11:30 How to see the accidental diminisher in you 16:00 How to approach a diminisher?               Most common strategies (that don't typically work)- Confront them Avoid them Quit Comply and lay low Ignore the diminishing behavior 18:00 Experience of Liz confronting a Relief Society President 21:00 Role play- good guy/bad boss 25:45 How to respond to a diminisher- Curiousity approach/ask questions          "I wonder why?" Have empathy.  Who did wrong by this person?  Who micromanaged them? 27:40 Having empathy for the people we work under changes the dynamics 28:15 Instead of excluding the diminisher, ask their opinion 30:00 You don't get to change other people but you can change your response 31:00 You have the choice to be the Multiplier yourself.  It doesn't have to come from the top 32:00 Choose to respond with love 33:00 You don't have to be the boss to be the Multiplier 34:15 Fluid leadership 37:00 Defensive moves- turn the volume down 39:00 Retreat and regroup- example from Apple executive Steve Jobs 42:00 Assert your capability- good strategy to deal with accidental diminisher- "I got this" 46:15 What Liz has learned about her discipleship of Jesus Christ Links: Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Other Liz Wiseman interviews with Leading Saints Full Interview Transcript: Kurt Francom (LS): Liz, this is your third time on the Leading Saints podcast, and I welcome you back. Liz Wiseman: It's good to be here. You know, I actually thought it might be my fourth time, but it might- LS: It may be! Liz Wiseman: It might be the third or the fourth, but I hope you're suspicious that I'm out for your job, that I actually want to be the host of the Leading Saints broadcast. LS: There you are. Well, it's yours. Liz Wiseman: Because I keep coming back. LS: You speak the words, and you can be the host of Leading Saints. I think you're much more qualified than I will ever dream of being. Nonetheless, [00:03:25] I always mention how kind you've been to the Leading Saints organization, and the way we've interacted. I do name drop your name for various times. "Yeah, I actually know Liz Wiseman, you know, so, she's a pretty big deal." Right? Liz Wiseman: We teach together. LS: We do, we do. The reason why we got this interview together is, you have recently revised your world-renowned, best-selling book, I'll build it up as it should be, of "Multipliers". You done a revised edition, is that right? Liz Wiseman: [00:01:00] We have. We've done a revised edition, it's really just started for me as just a little bit of a thorn that was in my side because there is this question that keeps coming up over and over. I've been trying to address it, and that led to this next edition. The question that had just come up for so many people, they say "I read your book. I very much want to be a multiplier, but I have to say, my biggest [00:01:30] angst is the fact that I'm stuck working for a diminisher. What do I do?

TOPICS:  What Liz and Diane are thankful for this year [12:02] Holiday gift guide: Support local [14:34] Gifts for sister, mother, best friend [18:01] For the athletic friend [20:46] Bookish friends [22:43] For the paleo foodie [25:18] For the “do everything” friend [29:04] For the traveler [30:55] Paleo babies [34:22] Kitchen gadgets [37:49] Stocking stuffers [40:32] For a big gift [45:03]  _____ Grab a copy of Diane's book, "Practical Paleo" - http://practicalpaleobook.com/ Want IN on Diane's 21-Day Sugar Detox? Check it out here -https://21daysugardetox.com/ Grab a copy of Liz's book "Eat the Yolks" - http://balbit.es/Amazon_EatTheYolks GET FULL EPISODE SHOW NOTES WITH TRANSCRIPT -http://balancedbites.com/podcast-episode-271-healthy-holiday-gift-guide

Is your business growing or failing? How do you tell? Where do you go for answers?  I'll tell you where - > here! This episode features Google Analytics and SEO expert Liz Lockard.    I met Liz way back in 2012 during one of the first rounds of Fearless Launching.   I was eager to get her on the show because I've been able to see her grow from a consulting business only to scaling her business with group training programs...literally from idea to launch and then beyond.    She's been seen all over the web (and around Philly where she's from) -- at LKR Social Media, Rise To The Top, Social Media Examiner and more… prepare yourself from some giggles...but in between we manage to cover a bunch of more serious and useful topics.  This episode is jam packed. Here's what you'll learn in this episode: •Tricking yourself to launch (and to do many other things) •Why a little pig makes me so happy •How Liz got the knack for numbers and data, and all that stuff that makes    most people sick to their stomach •What Liz thinks about trying to keep your SEO tuned exactly to Google algorith •How to look at your data and know that your business is growing or at least on track •What's more wayyyy more important than watching page views •On site and off site methods of “doing SEO” for your business website •The #1 mistake that new business owners are doing when they try to SEO their website  We do a lot of giggling for a chat about analytics and data...so don't be surprised, but I can assure you that we dig in deeper on strategies and tips to get you started with both analytics and SEO.