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On this episode of Lochhead on Marketing, Category Pirates Christopher Lochhead and Eddie Yoon talk about the power of simplifying business strategies into a One-Sentence Strategy. They discuss how successful companies, from large enterprises to solopreneurs, leverage concise strategies to drive focus and alignment. Highlighting examples like Gillette's "revenue per user per year" and Microsoft's "a computer on every desktop," they emphasize the importance of clarity and customer-centric approaches. The episode underscores that while crafting a one-sentence strategy is challenging, it is essential for achieving cohesive company culture and long-term success. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Power of Having One Clear Strategy Eddie Yoon emphasizes that the most successful businesses, regardless of their size, often operate under a singular, clear metric or strategy. This simplicity allows for better focus and alignment across the organization. He cites the example of Gillette, which used "revenue per user per year" (RUPI) and "profit per user per year" (PUPI) as their guiding metrics. This approach not only streamlined their decision-making but also ensured that all team members understood their primary objectives. Christopher & Eddie then give examples of several legendary companies that have thrived due to their clear, concise strategies. For instance, Microsoft's one-sentence strategy was "a computer on every desktop," which guided their product development and marketing efforts for decades. Similarly, YETI, known for its premium ice coolers, positioned itself with the straightforward strategy of offering a "premium ice cooler," differentiating itself from traditional, lower-cost options. The Importance of Customer Focus They also point out how these companies maintain a customer-centric approach. For example, the Keurig coffee system was built around the idea of convenience and choice, with the metric of "K-cups per brewer per day" driving their business decisions. This focus on customer experience and satisfaction is crucial for long-term success. Christopher explains that while these strategies are simple to understand, executing them effectively is often challenging. He notes that when a company has a clear strategy, it becomes easier to align employees, investors, and customers towards a common goal. This alignment is essential for fostering a cohesive company culture and driving growth. The Challenge of Crafting a One-Sentence Strategy Creating a one-sentence strategy is not a straightforward task. It requires deep reflection and a thorough understanding of the business's core mission and values. Christopher & Eddie discuss how many organizations settle for vague or overly complex strategies, which can lead to confusion and misalignment. They advocate for a rigorous process of distillation, where businesses must sift through their ideas and focus on what truly matters. One of the standout examples is the Ritz-Carlton's guiding principle: "Ladies and gentlemen serving ladies and gentlemen." This simple yet profound statement encapsulates their commitment to exceptional service and sets a high standard for their employees. It illustrates how a well-crafted strategy can inspire and elevate a brand's identity. To hear more From Christopher & Eddie about the One-Sentence Strategy, download and listen to this episode. Want to hear more Pirate Jams? Head on over to Category Pirates and enjoy more conversations between Category Pirates Christopher & Eddie! Don't forget to grab a copy (or gift!) of one of our best-selling books: Snow Leopard: How Legendary Writers Create A Category Of One The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche A Marketer's Guide To Category Design: How To Escape The “Better” Trap, Dam The Demand,
Download episode #149 of The Fire & Ice Show featuring artists like : Fasto Ft. Nissa Seych & Full Intention, Lombard Street, O'Man Blues Ft. Dindy & Gianni Junior, Sheldon So Goode & Reelsoul, Reggie Steele, Honey Dijon & KDA, London, Delgado, Emeli Sande & Booker T, Rocco Rodamaal, Cj Reign, Tonis, Craig C & Kim Dawson, Kathy Brown & Pirate Jams, White Ocean, Bakey, Din Jay, Mike Newman & Antoine Cortez, Sandy Rivera Ft. Aruhtra, April Morgan & Glen Horsborough, Mike Millrain, Tuff Jam, T. Markakis & Elliotte Williams-N'Dure, Andy Bach, K London Posse Ft. Maydie Myles & Marco Lys, Floyd Lavine & Pablo Fierro, Fantasia ........
Session 061 Recorded live on my weekly show on Eruptionradio.UK - 30th March 2022 Show tracklisting Dajae, Eats Everything - The Tribute Ben Hemsley - Caress Me Rebuke, Storm, Jam El Mar - Storm 2022 Camelphat, Rebūke - The Future Todd Terry Presents Cls - Can You Feel it (Prok & Fitch Remix) OT Quartet - Hold That Sucker Down (Dual's Bass - Rok Radio Edit) Future Wildstyle - Ultrafunkula Richie Spoonz - Immortal Groove Aston, Pirate Jams, Quicklung - Know The Score Pirate Jams - Turn It Around Dr. Cabrera - Feel Me The Underworld - Champion Sound Wots My Code - Dubplate 88.3, Lisa May - Wishing on a Star (feat. Lisa May) 187 Lockdown feat. Natural Born Chillers - Gunman (Natural Born Chillers Mix). Illskillz - Featuring "Flower Fairy" - Supa Heavy Tune!
**Show tracklisting** Dajae, Eats Everything - The Tribute Ben Hemsley - Caress Me Rebuke, Storm, Jam El Mar - Storm 2022 Camelphat, Rebūke - The Future Todd Terry Presents Cls - Can You Feel it (Prok & Fitch Remix) OT Quartet - Hold That Sucker Down (Dual's Bass - Rok Radio Edit) Future Wildstyle - Ultrafunkula Richie Spoonz - Immortal Groove Aston, Pirate Jams, Quicklung - Know The Score Pirate Jams - Turn It Around Dr. Cabrera - Feel Me The Underworld - Champion Sound Wots My Code - Dubplate 88.3, Lisa May - Wishing on a Star (feat. Lisa May) 187 Lockdown feat. Natural Born Chillers - Gunman (Natural Born Chillers Mix). Illskillz - Featuring "Flower Fairy" - Supa Heavy Tune! Shy fx - UK Apache - Bambaata (Break Remix) Natalie Imbruglia - Smoke (Ganja Kru Mix 1) Dj Hazard - Stranger Danger Ellis D Ft The Specialist - Nice Up Ya Scene F Project 013 - The Storm (Side A) 1992 - Flickman - The Sound Of Bamboo (Boo Extended Mix) Big Daddi Turbo - I Know You Got Soul **97 Feelings Mix** Ultra Nate - Free - Mood Ii Swing Byron Stingily - Get Up (Everybody) [Mousse T. Remix] Duke - So In Love With You (Full Intention Remix) (Classic DMC Remix)
**Graham D'Silva's House & Dance Classics Replay On www.traxfm.org. This Week Graham Gave Us Dance/Club/Future House/House Classics From THAT KIND, Gui Rivero , John 'Julius' Knight, Ekoboy , Peter Brown & Diego Brown, George Morel, Gusto, Bart B More, Dombresky, James Haskell, Pirate Jams, Above & Beyond & More. Graham D'Silvas House & Dance Classics Show Every Saturday From 6PM UK Time #traxfm #house #dance #clubclassics #danceclassics #futurehouse Listen Here Via The Trax FM Player: http://chat.traxfm.org/player/index.html Mixcloud LIVE : https://sbee.link/9yjqfaw3bn Free Trax FM Android App: https://sbee.link/9akben3qhx The Trax FM Facebook Page : https://sbee.link/pk3yv84d7t Trax FM Live On Hear This: https://sbee.link/3acxf6yuwv Tunerr: https://sbee.link/uf9dbt8yg4 Tune In Radio : https://sbee.link/paxg6r4dtu OnLine Radio Box: https://sbee.link/mhry9v4f6n Radio Deck: https://sbee.link/fqyceatwbv https://sbee.link/ut4nfd69ge: https://sbee.link/b3xchkavnr Stream Radio : https://sbee.link/pwtg6784qy Live Online Radio: https://sbee.link/vn7kurpq3b**
Download episode #106 of The Fire & Ice Show featuring artists like : Fasto Ft. Nissa Seych & Full Intention, Reggie Steele, Honey Dijon & KDA, London, Delgado, Ludo Lacoste, Rocco Rodamaal, Tonis, Craig C & Kim Dawson, HP Vince & Chuck Roberts, Kathy Brown & Pirate Jams, White Ocean, Din Jay, DJ One & Marc Palacios, Mike Newman & Antoine Cortez, Sandy Rivera Ft. Aruhtra, April Morgan & Glen Horsborough, Rocco Rodamaal, T. Markakis & Elliotte Williams-N'Dune, Andy Bach, K LondonPosse Ft. Maydie Myles & Marco Lys, BKT & Rachael Calladine, Delgado, Cj Reign, Soulceta, Alex Agore & Fizzikx ....... Catch The Fire & Ice Show Saturdays on dejeavufm.com 7-9 PM ( GMT ), Listen in on the dejaApp, the website or on the TuneInApp Download the podcast from dejavufm.com, Podomatic, Soundcloud, Mixcloud, Spotify & ITunes.
Graham D'Silva's House & Dance Classics Replay On www.traxfm.org This Week Graham Gave Us Dance/Dance & Club & House Classics From John Summit, Tenacious, Hollaphonic, Jenny Voss, Adeva, Stretch & Vern, Sol Brothers, Chapter & Verse, Waze, Soul II Soul, Kadneza, Pirate Jams, Alan Fitzpatrick & More Graham D'Silva's House & Dance Classics Show Every Saturday From 6PM Uk Time #traxfm #housemusic #danceclassics #clubclassics Listen Live Here Via The Trax FM Player: http://chat.traxfm.org/player/index.html Mixcloud LIVE :mixcloud.com/live/traxfm Free Trax FM Android App: https://play.google.com/store/apps/details?id=net.traxfmradio.ba.a6bcb The Trax FM Facebook Page : https://www.facebook.com/original103.3/ Trax FM Live On Hear This: https://hearthis.at/k8bdngt4/live/ Tunerr: http://tunerr.co/radio/Trax-FM Tune In Radio : https://tunein.com/radio/Trax-FM-s225176/ OnLine Radio Box: http://onlineradiobox.com/uk/trax/?cs=uk.traxRadio Radio Deck: http://www.radiodeck.com/radio/5a09e2de87e3370db06d44dc Radio.Net: http://traxfmlondon.radio.net/ Stream Radio : http://streema.com/radios/Trax_FM..The_Originals Live Online Radio: http://www.liveonlineradio.net/english/trax-fm-103-3.htm
Download episode 71 of The Fire & Ice Show featuring artists like : Cassara & Karmina Dai, Miguel Migs, Reggie Steele, Serious Intention & Michael Gray, Rocco Rodamall, Sheldon So Goode & Reelsoul, Stones & Bones & Groove Assassin, Dana Weaver & Doug Gomez, HP Vince & Chuck Roberts, Kathy Brown & Pirate Jams, O'Man Blues Ft. Cindy & Gianna Junior, Tete De La Course & Angelo Ferreri, Micronise, Derrick Da House & Sasha Virus, Scott Diaz & LOA, Tuff Vibes, Cj Reign, Marc Cotterell Ft. Taiwan & Herb Rhythm, Lady Alma Ft. The Rainmakers, David Harness & Chris Lum ..... Tune into dejavufm.com Saturday's 7-9 PM for The Fire & Ice Show with Tanya T Bird Firecracker & GM Ice playing you all the latest in House, Garage & Soulful House. Download the podcast from dejavufm.com, ITunes, Spotify, Mixcloud & Soundcloud
Crates dug and the needles dropped on a disco and house music set to uplift the spirit and heal the soul, all mixed live in the Denver studio in the wee hours of the night.Download MP3 filePlaylistEric B & Rakim - I Know You Soul (Earwig edit)Generic People - Psycho Disco DubTim Love Lee - One WordNorthend - Happy DaysPleasure - Let's DanceLeftside Wobble - Find A WayNapoleon - Moogie WonderlandInnerzone Orchestra - People Make The World Go 'Round (Reflex edit)Recloose - I Can't Take ItJapanese Insanity - The Lobster (Q-Burns Abstract Message remix)Ashley Beedle, Lay-Far & Darren Morris - Slope (Lay-Far Upbeat Version)Dimitri From Paris - Sacré Français (Todd Edwards Remix)Douglas Sound - BreakwindDarkfader - D.f.gJussiPekka - Dancing QueenManik - Operation Smooth 1N.O.I.A. - True Love (Kaos Dub-Edit)P-Funk All Stars - Hydraulic PumpFatboy Slim - Everybody Needs A 303Pirate Jams - Acid Party PeopleThe Presets - Youth In Trouble (GV Remix)Roy Davis Jr. - About Love (Solid Groove Remix)The Pimps Of Joytime - Street Sound (Nickodemus remix)Mihalis Safras - InteramericaKyodai - Vengo LocoDjuma Soundsystem & Westerby - Koma KobacheAfterhours - Mood RingViolet - Transition
Feat: Dusty Corners, Zola Blood, Applescal, Clap Clap, Lurka, The Das, Dorian Concept, JAONA, Dubl Dip, Pirate Jams, Mr Casual, Roman Poncet, Niels Binias, Ghostek, Graphs and Stillhead.
Full on journey through positive beats and juicy vibes....kicking off with words of wisdom from the bard McKenna we hit heavy dub from Kill Emil & step into ragga with Dubmatix & Tenor Fly. Reggae Revival with the Swing Heavy Ridded featuring Kabaka Pyramid, Jah Sun, Lutan Fyah, Delly Ranx & Lion D. Bossa nova is the order of the day with a cheeky Fatboy Slim booty before hitting some exquisite latin from Quantic. Staple tracks from our live sets come in the form of Chali 2Na and The Polish Ambassador before some quality UK Hip Hop from the Too Many T's boys. Straight into classic Freestylers and I Told You So. The excellent Tom Drummond mix of 'Weapon of Choice provides a nice segue into some funked up hip-hop and a ghetto remix of NWA. Classic toots is given the ghetto treatment before whipping into some Bamboos and the great DJ Vadim who also get the funky remix treatment. Tito Puente and Quantic keep the latin flavour alive before we step into deeper territories with Mike Steav and the superb genius of Time. Tribal Caribbean rhythms in the shape of Finder - Ninetoes complete the fun before we drop into some basslines with Titeknots remix of Love Like This and the classic Bashmore anthem Battle For Middle You. Cropper and Maximono reprint for Bristol before we hit the great breaks revival! Pirate Jams, DJ Hero and Bomba Rosa kicking it with the rolling vibes while a 2-et from Beat Assassins reminds us of the best of breakbeat. Krill Iva's beautiful re-edit of Celestial by Fomao takes us nicely into some Stanton Warriors before Elite force finishes the job with the epic RVMPD take of Chemical brother & Mlies Dyson. Thought you'd had enough? Well wonk from Stupid Fresh and Fake Blood picks you back up and we finish with DJ Zinc and the brilliant Forbidden by Special Requsest aka Paul Woolford. Enjoy! 1. Intro - Terence McKenna - Reclaim your mind 2. Summer With Melodica - Kill Emil 3. Show Down ft. Tenor Fly (BassBin Remix) - Dubmatix 4. My Sound - Lutan Fyah 5. Foundation - Jah Sun FT. Kabaka Pyramid 6. Put The Gun Away - Delly Ranks 7. The System - Lion D 8. The Bossa Fella's Funk - The Captain 9. La Plata feat. Nidia Gongora (Original Mix) - Quantic 10. Comin' Thru - Chali 2na 11. Quantum Peeps - The Polish Ambassador 12. Too Many T's - Butter Rug ft. Abdominal MC, Jester Jacobs, Kathika 13. Rabbit, Lazy Habits and Parallax 14. Told You So (feat. Petra) - Freestylers 15. Fatboy Slim - weapon of choice (Tom Drummond reeemix) - Fatboy Slim, Tom Drummond 16. Sumaksion - Bobby C Sound TV 17. N.W.A - 'Straight Outta Compton' (D-Funk Mix) - D-Funk vs N.W.A 18. Toots & The Maytals - Hard to Handle (Stickybuds Remix) 19. The Bamboos vs Dj Vadim - Golden Rock (Basement Freaks B-Boy Mush Up) 20. Ran Kan Kan (Fort Knox Five Mix) - Tito Puente 21. Sol Clap - Quantic 22. Oro - Mike Steva 23. Juno Jam - Genius Of Time 24. Finder - Ninetoes 25. Love Like This (Titeknots Remix) - Harleighblu 26. Battle For Middle You - Julio Bashmore 27. Take You Back (Original Mix) - Cropper 28. See Thru (Original Mix) - Maximono 29. MIstaSavona - WorldARunSoStickypodEdit) 30. Treat Me Right - Pirate Jams 31. Just Blow - DJ Hero 32. Birds - Bombo Rosa 33. Generation MTV (Pimpin Mix) - Beat Assassins ft. Nine Lives The Cat 34. Repeated Groove (Beat Assassins Remix) - B-Phreak 35. Happy Days - Pirate Jams 36. Foamo - Celestial (Iva Edit) 37. Coma Cat - Stanton Warriors Re Bump 38. Swoon Anthem (RVMPD) - Chemical Brothers, Miles Dyson, Elite Force 39. Bump Uglies (Stupid Fresh 'Wizards In Oz' Mix) - Bass Kleph 40. Cheap And Cheerful (Fake Blood Remix) - The Kills 41. Helpless - Zinc Forbidden - Special Request 42. Forbidden - Special Request
This month BBM's very own Dave Minns takes you through an epic 2 hour show featuring dance label NEEDWANT. Our free download of the month comes from the one and only Fatima Yamaha, What's A Girl To Do [D1 Recordings] Enjoy the show and don't forget to check out www.bbmlive.com for more new music and travel ideas throughout the month Warm Up: 1. Ruckus Roboticus Be All Right (Mister Gavin Remix) [Dance or Die US] 2. Kraak & Smaak Back Again (Hot Toddy Remix) [Jalapeño Records] 3. Slam Dunk'd No Price (Wayward Remix) [Baked Recordings / Columbia] 4. Drew Hill Talk To You (Groove Armada Remix) [Danse Club Records] 5. Asadinho & Ingrid Hakanson Love Capacity (Lonely Boy) [RvS] 6. DoppelHerz Our Girls (Leo Kane) [Love Harder Records] Pick Of The Promos: 1. Eli & Fur Feel The Fire (Journeyman Remix) [Anjunadeep] 2. Booka Shade Back To Monza [Embassy of Music] 3. Sam Smith Like I Can (Jonas Rathsman Remix) [Capitol Records] 4. Kry Wolf Church Road Shuffle [MadTech Records] Future Classic: Yakima Energy (Courage Remix) [Boom Ting] Dancefloor Destroyer: Ruffneck featuring Yavahn Everybody Be Somebody 2014 (Mousse Ts Back In The Days Mix) Free Download Of The Month: Fatima Yamaha What's A Girl To Do [D1 Recordings] http://bit.ly/1EMN9mc Featured Label: [Needwant] http://www.needwant.co.uk/ 1. Kim Brown Other People's Space 2. VIMES Celestial (Gardens Of God Remix) 3. Mario Basanov We Are Child Of Love (The Mekanism Remix) 4. Ejeca Together One from the Vault: Sandy B Feel Like Singin' (Def Mix Club Mix) [Nervous] BBM Bassheads: 1. Pirate Jams R U Ready [Gutter Gutter] 2. Plump DJs U BELONG 2 US (Instrumental) [Grand Hotel] 3. WHAT Say What Again [DirtyLemon Recordings] 4. Rhythm Riders feat Aswad, Renegade Soundwave & Brother Culture Give Me A Sign [Sub Slayers] 5. Kove Still High [MTA] 6. BenZel Wasted Love (SpectraSoul Remix) [PMR / Friends Keep Secrets] BBM Live Club Mix: 1. Hannah Wants & Chris Lorenzo Rhymes [White Label] 2. Dubrocca Withdrawal [Love & Other] 3. Maceo Plex ENTER.Space [Minus] 4. Basement Freaks Soul Intoxication (Lonely Boy's Detox Dub) [Jalapeño Records] One More Tune: Paul McCartney Let Em In (Jimi Bazzouka ReEdit)
The Global House Party - The Very Best in House and Deep House
This week's show is jam packed with fresh new tunes. We Kick off with new music from Soft Touch, plus Mousse T takes on a classic from FCL, as well as music from Alison Limerick, Daniel Steinburg, Pirate Jams, and many more. Full track listings of the last 3 shows available at djbook.co/radio. Listen to the show LIVE each and every Friday from 6pm at extradry.tv/live and on Voice FM (UK), and Radio One Mallorca (Spain). Get in touch with the show and get your shouts out, tweet your message to @ridney or @mattauckland. Hosts: Ridney and Matt Auckland (Producer Matt). Producer: Matt Auckland. Brought to you by The DJ Book
"Kepi is no stranger to How Weird. Playing How Weird since 2004, when the street fair's original home was at 12th and Howard, this podcast marks a 10 year weird anniversary. This mix represents a small taste of my favorite daytime breakbeat and melodic drum and bass tracks played during recent gatherings such as Moontribe and other west coast festivals. Thank you to all the smiling fans that grooved on the 2nd street! -- and oh yah, Funktion One, boom." - Kepi Follow Kepi: soundcloud.com/kepi djkepi.com jeffsteinmetz.com urgeproductions.com rockstarshots.com Follow Opel: opelproductions.com facebook.com/opelproductions twitter.com/opelproductions Track Listing: 1. Pirate Jams – Happy Days 2. Bella – Beats in My Trunk 3. Black & Blunt – East Coast West Coast 4. Karl Sav – All I Want 5. High Contrast – Wish You Were Here 6. Seventy Zero – Analysis Paralysis 7. Random Movement – Can’t Resist 8. MK – Sunset 9. Submotion Orchestra – All Yours 10. Wave Racer - Streamers