Podcasts about The Rainmakers

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Matt: Turning passion into purpose.Emerald Prairie is on a mission to revolutionize home care with products that are not only safe for people and pets but also environmentally beneficial. At the heart of its innovation is hypochlorous acid (HOCL), a powerful yet natural disinfectant that Matt Condon, Founder of Emerald Prairie, describes as “nature's disinfectant.” In today's episode, Matt shared how his company is challenging the status quo with products that are effective, safe, and eco-friendly.HOCL isn't new. In fact, it has been around since World War I when it was used to treat soldiers. “It is an incredibly powerful antibacterial disinfectant,” Matt explained. “It would be ubiquitous throughout the country and the world if not for the way the chemical industrial complex evolved.” Emerald Prairie has found a way to scale the production of HOCL, offering a solution that's “made by your body” and safe enough to spray on your hands or even in your mouth.What makes Emerald Prairie stand out isn't just HOCL's effectiveness; it's the company's commitment to transparency and environmental impact. “All of our ingredients are on every label—nothing hidden,” Matt said. He added that the products not only avoid harming the environment but actually benefit it. “The best thing that can happen to hypochlorous acid is it gets to the water system because it kills the biofilm.”Emerald Prairie's business is thriving. The company has seen a surge in subscriptions, which Matt described as resembling the “proverbial hockey stick.” This growth, he believes, reflects customer trust and satisfaction. Emerald Prairie's solutions are produced in Kansas, reflecting the company's commitment to local manufacturing.To scale its impact and reach, Emerald Prairie is raising capital via a regulated investment crowdfunding campaign on Wefunder. This approach aligns with Matt's mission to connect directly with customers and investors who share his vision.Emerald Prairie isn't just selling safe cleaning products; it's starting a movement. By replacing toxic chemicals with solutions that are safe for families and the environment, Matt and his team are proving that you don't have to compromise safety for effectiveness. This is your chance to join a revolution in home care—by supporting Emerald Prairie, you can help make the world a cleaner, safer place.tl;dr:Matt Condon explained how Emerald Prairie's products use hypochlorous acid to deliver safe, effective cleaning.The company's all-natural solutions are environmentally beneficial, improving ecosystems instead of harming them.Emerald Prairie is scaling operations with local production and growing customer subscriptions rapidly.Matt revealed his passion for building purpose-driven ventures that align with his values and mission.The company is raising funds via regulated crowdfunding, inviting supporters to invest in its growth.How to Develop Turning Passion Into Purpose As a SuperpowerMatt Condon's superpower is his ability to transform passion into purpose-driven business ventures. He explained, “I've been so fortunate in my career to go through…efforts where I wasn't really focused on the sales revenue as much as doing something…that the world needed.” This approach, he shared, reflects a belief that “capitalism is the most powerful engine of good in the world.” For Matt, success comes from aligning his passions with businesses that create meaningful impact while maintaining financial viability.Matt shared how his passion for solving real-world problems led him to create a network of clinics providing top-tier healthcare to workers like farmers, firefighters, and police officers. Drawing inspiration from his roots in a farming community, Matt realized that the quality of care available to professional athletes could and should be extended to laborers. He built clinics that offered advanced healthcare solutions, improving outcomes for countless individuals in physically demanding jobs. This venture not only succeeded financially but also changed lives, exemplifying how passion-driven businesses can create profound impact.Tips for Developing This Superpower:Identify Problems You're Passionate About Solving: Focus on challenges that resonate with your values and experiences.Take Calculated Risks: Embrace risk as part of the journey to create meaningful impact.Build Around a Mission: Ensure your business aligns with a core purpose beyond profitability.Engage Support Systems: Surround yourself with people who believe in your vision and can provide encouragement.Stay Focused Amid Noise: Cut out distractions to concentrate on what truly matters.By following Matt's example and advice, you can make turning passion into purpose a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileMatthew (Matt) Condon (he/him):Founder, Emerald Prairie HealthAbout Emerald Prairie Health: At Emerald Prairie Health, our mission began with a discovery—not of a new chemistry, but of how to finally unlock one that scientists have trusted for over a century. Despite its unmatched safety and proven performance, this powerful solution was kept on the sidelines—overlooked or suppressed by chemical giants who saw HOCl as a threat to their legacy products. We saw something different at EPH. Using our proprietary water purification process, we developed a way to produce this chemistry in its purest, most stable, and effective form—and bring it to market at scale. Today, we're helping families protect their loved ones and lead the next generation of wellness—through cleaner, safer, and more sustainable alternatives for home and body.Website: emeraldprairiehome.comCompany Facebook Page: facebook.com/emeraldprairiehomeBiographical Information: Matthew J. Condon is a nationally recognized healthcare entrepreneur, thought leader, and advocate for transparency and innovation in the healthcare system. As the Founder and former CEO of Bardavon Health Innovations—a leading healthcare data analytics company transforming Workers' Compensation—Matt combined his deep industry insight with a passion for disrupting outdated care models. Prior to Bardavon, he founded ARC Physical Therapy+ in 2003, growing it into one of the Midwest's largest PT networks with over 100,000 annual patient visits. In June 2024, Matt stepped down as CEO of Bardavon and began his transition into founding Emerald Prairie Health, a consumer health company delivering safe, science-backed alternatives for home and body care. He was the youngest Chair in the 120+ year history of the Greater Kansas City Chamber of Commerce and has been honored as a regional Ernst & Young “Entrepreneur of the Year” finalist, named to Ingram's “40 Under 40” and “Rainmakers” lists, and featured on the Kansas City Business Journal's “Power 100” list of the region's most influential business leaders.X/Twitter Handle: @theMattCondon Linkedin: linkedin.com/in/matthew-condon-86905412Instagram Handle: @mcondon0730Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, DealMaker, DNA, Proactive-Rancho. 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To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, July 16, 2025, at 1:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on "Balance Sheets & Beyond: The Impact Investor's Guide to Financials." If terms like “income statement” and “cash flow” make your eyes glaze over, this session is for you. Devin will break down the fundamentals of financial statements in clear, simple language—perfect for beginners who want to better understand the numbers behind the businesses they support. Whether you're a new investor, a founder navigating financials, or simply curious about how money moves through mission-driven companies, you'll leave this session more confident and informed. Don't miss it!SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition, but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. VIP's get access to our better-than-in-person networking! Get your VIP access for just $25. A select group of affordable sponsorship opportunities is still available. Learn more here.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe is featured in a free virtual masterclass series hosted by Irina Portnova titled Break Free, Elevate Your Money Mindset & Call In Overflow, focused on transforming your relationship with money through personal stories and practical insights. June 8-21, 2025.Join Dorian Dickinson, founder & CEO of FundingHope, for Startup.com's monthly crowdfunding workshop, where he'll dive into strategies for successfully raising capital through investment crowdfunding. June 24 at noon Eastern.Future Forward Summit: San Francisco, Wednesday, June 25 · 3:30 - 8:30 pm PDT.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Impact Accelerator Summit is a live in-person event taking place in Austin, Texas, from October 23–25, 2025. This exclusive gathering brings together 100 heart-centered, conscious entrepreneurs generating $1M+ in revenue with 20–30 family offices and venture funds actively seeking to invest in world-changing businesses. Referred by Michael Dash, participants can expect an inspiring, high-impact experience focused on capital connection, growth, and global impact.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. 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In this special solo episode of The Rainmaking Podcast, host Scott Love shares a timely message on building strategic alliance partnerships—perfectly aligned with the values celebrated during the Fourth of July. Scott distinguishes these partnerships from simple referral relationships by defining them as intentional, mutually beneficial collaborations where both parties actively promote each other's solutions. Scott offers practical steps to develop two to five meaningful strategic alliances, including identifying thought leaders in your niche, reaching out with genuine value, and planting seeds for long-term collaboration. Whether it's sitting on panels, co-hosting webinars, or quoting others in your writing, Scott outlines how small, intentional actions can lead to powerful results. He encourages listeners to document their goals, take focused action, and build these relationships organically over time. This episode also introduces the new Legal Tuesday series, which will feature law-specific topics to complement the broader professional content released on Thursdays. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/kt0kPSyNExc ---------------------------------------

Meet Chelsey and Stephen Diaz, the dynamic founders of The Rainmaker Family, dedicated to guiding families towards financial abundance and time freedom so they can leave a thriving family legacy. Taking a bold step in 2017, they shifted from a service-based wedding photography business where they were trading dollars for hours to go all in online passive income opportunity. Now they focus on empowering moms to use the same method they developed to become RAINMAKERS for their own families. Specializing in e-commerce and building brands, the Diaz duo champions the idea of “buying back time,” enabling moms in their community to run successful 6 and 7-figure businesses while cherishing moments with loved ones. In their Rainmaker Mastermind program, Chelsey and Stephen guide entrepreneurs in building, scaling, and then selling an Amazon business. Ranked #148 on the Inc 5000 list, and #2 in the category of education, these two are reshaping online learning, proving that success in business can coexist harmoniously with a family-first approach. Listen in to hear Chelsey and Stephen's story of how they got involved in this unexpected adventure that began with the “Spaghetti Years.” Culminating in 2019 – 2020 when their wedding business effectively vanished and their e-commerce businesses flourished, Chelsey and Stephen went all-in on their new entrepreneurial path knowing there was no magic pill or overnight success, but driven by their mutual vision for their future. In this episode they talk about the complementary superpowers they each contribute to their organization and share stories about the obstacles and fears they have overcome along the way. Keeping intententional team culture at the forefront has allowed them to spend more time with their family, knowing that their leaders and team will rise to the occasion and elevate it! At the heart of it all is to be of contribution, empowering their community of entrepreneurs, with a focus on moms, to reacquaint them with their identity and become RAINMAKERS for their families.

1 year ago, a law firm founder told me their biggest fear. (It wasn't AI.)It was losing the rainmaker.The partner who brings in the big clients.The one who could walk out & take half the revenue with them.For decades, that's how law firms grew.But things are shifting.AI isn't just automating admin.It's DEMOCRATISING business development.This doesn't replace your rainmakers.It amplifies what makes them greatSo you're not left exposed.So growth doesn't depend on one person.Because the real risk isn't losing your rainmaker.It's building a firm that only works if they stay.Today, I'm sitting down with Jody Glidden and James Wang, the founders of Postilize, a groundbreaking AI platform that's transforming how law firms build relationships and win business.Jody is a serial legal tech entrepreneur and the brains behind Introhive, a leading CRM intelligence platform.James is a BlackBerry veteran who led global ISV strategy, secured over $30M in partner-driven revenue.Today we talk about a topic that I've never heard people discuss, will AI kill the traditional law firm rainmaker?Find Postilize here:https://www.postilize.com/ Hosted on Acast. See acast.com/privacy for more information.

How can law firm partners get better at business development, given how important it's become to their work? That's the subject of “The Activator Advantage: What Today's Rainmakers Do Differently,” published by the Harvard Business Review Press. Orrick chairman Mitch Zuklie described the book as “groundbreaking for our rising stars, helping them understand what our most successful partners do.”Last month, I interviewed Dr. Matthew Dixon, the book's lead author and a co-founder of DCM Insights, a growth consultancy for professional-services firms. Although not a lawyer by training (he holds a Ph.D in political economy), Dixon has spent countless hours with lawyers over the years, advising them and other providers of professional services on how to excel at business development.To write “The Activator Advantage,” Dixon and his co-authors conducted what they called the “Rainmaker Genome Project.” They surveyed almost 3,000 individuals at more than 40 professional-services firms—with lawyers, at 39% of respondents, constituting the largest cohort in the study—to understand their approaches to business development.Here's what they learned—along with practical advice for how to apply their research findings to your own efforts at business development. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit davidlat.substack.com/subscribe

In this episode of The Rainmaking Podcast, host Scott Love speaks with Jason Levin, business development coach and author of Relationships to Infinity: The Art and Science of Keeping in Touch. The conversation explores the critical role of follow-up in building a sustainable legal practice. Jason outlines how many law firm partners approach client development with a short-term mindset, expecting results from one-time efforts like publishing an article or attending a conference. Instead, he advocates for an ongoing process rooted in understanding decision-makers, asking insightful questions, and maintaining authentic, relationship-based outreach. Jason shares practical tactics partners can implement to stay top of mind with clients and internal referral sources. He introduces the concept of a "30-point system" to gamify outreach efforts and emphasizes the power of micro-habits—small, consistent actions like checking in with colleagues or sharing relevant content. From CRM tracking to gratitude-based follow-ups, Jason's methods are grounded in both social science and professional success stories. Listeners walk away with clear action steps to create structured follow-up systems, improve internal collaboration, and build deeper connections that lead to more business. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/PPpp5reirqU ----------------------------------------

In Episode 249 of The Rainmaking Podcast, Scott Love welcomes back productivity strategist and international speaker Sarah Tetlow to discuss the power of effective delegation for rainmakers. Sarah introduces her TORQUE model—Trust, Organized, Repetition, Quality, Understanding, and Eliminate control—as a strategic framework for lawyers and professionals looking to delegate more effectively and free up time for high-value rainmaking activities. She emphasizes that mutual trust and respect between delegator and delegate are foundational, and that anticipating workflow and planning ahead—even with just 15–30 minutes daily—can unlock time and resources for better outcomes. Through practical advice and relatable anecdotes, Sarah shows how thoughtful delegation leads to improved team performance and personal productivity. Sarah also highlights the psychological roadblocks to delegation—especially perfectionism and control—and shares actionable insights for overcoming them. She encourages professionals to invest in their team, create repeatable processes, and embrace the reality that 80% of someone else's effort, if done consistently, can exceed the output of going it alone. The episode concludes with Sarah offering a free delegation toolkit on her site, helping listeners take immediate action to implement TORQUE in their own practices. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/ZFL7TX2NAjE ----------------------------------------

I had a great conversation with co-author of the new book, "The Activator Advantage"'s Karen Freeman. Here is some information about the book from DCM Insights:  There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones for whom firms have delivered unquestioned value in the past—are much less loyal to firms and partners than they once were. But top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 professional services partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth. Karen and I talked about what activators do: commit, connect, and create.  Take a look at the book information here: https://www.dcminsights.com/activator-advantage More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/  Thank you for sharing these stories! We want to inspire women to consider a sales career, stay in a sales career, and / or get promoted into leadership in B2B sales. We champion our male allies as well.   

The lawyers building influence on LinkedIn are pulling in business without ever leaving their desks.They're attracting ideal clients.They're building relationships at scale.And they're driving real revenue.Today's savvy rainmakers aren't always the loudest in the room,they're the most visible online.Clients don't just find them.They follow them.This isn't luck.It's leverage.It's strategy.And it's working.Find out how you can become a legal thought leader in this episode with myself and Helen Pamely.---The ULTIMATE starter pack for LinkedIn for lawyers: 11 interactive tools designed to elevate your personal brand and turn connections into clients.From optimising your profile, to mastering content creation, with 30 scroll-stopping frameworks and magnetic hook formulas. Learn how to network like a pro, position yourself as the go-to expert in your niche, and never run out of content ideas with our ideation guide and strategy worksheet.https://thelinkedinacademyforlawyers.com/the-linkedin-starter-pack-for-lawyers Hosted on Acast. See acast.com/privacy for more information.

A conversation with Ed Casey, CEO of Burgerville

In this episode of The Rainmaking Podcast, host Scott Love speaks with Matt Dixon—bestselling author of The Challenger Sale and The Jolt Effect—about his latest research and book, The Activator Advantage: What Today's Rainmakers Do Differently. Based on data from the Rainmaker Genome Project, Matt introduces five rainmaker profiles, highlighting the “Activator” as the most effective. Activators stand out by committing consistently to business development, building broad and deep networks, and proactively delivering value to clients before they even ask for it. Rather than relying on personality, Activators succeed through behavior—habits, systems, and deliberate outreach. Matt explains that Activators aren't just connectors; they transform insights and introductions into meaningful client engagements. They develop daily routines, use platforms like LinkedIn strategically, and focus on helping others as a way of building trust and generating future opportunities. This episode also breaks down three action steps for aspiring rainmakers: plan business development time weekly, expand and engage your network, and proactively share insights that clients didn't know they needed. With data-driven insights and real-world examples, this conversation offers a powerful blueprint for professionals who want to become indispensable advisors. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/jxIFBnWxZYU ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Matt Dixon is a Founding Partner of DCM Insights—a boutique consulting and training firm that uses research-backed methods to help organizations to better attract, retain and grow their client relationships. A noted business researcher and writer, Matt is a sought-after advisor to leadership teams around the world. He is best known as the co-author of several of the most important business books of the past twenty years, including The Challenger Sale, which has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. His most recent book is The JOLT Effect: How High Performers Overcome Customer Indecision, which was released in September 2022. His next book, The Activator Advantage: What Today's Rainmakers Do Differently, will be released by Harvard Business Review Press in the spring of 2025. In addition to his books, Matt is a frequent contributor to Harvard BusinessReview on topics ranging from business development effectiveness to client experience. He holds a Ph.D. from the University of Pittsburgh and currently resides in the Washington, DC area with his family. Links: https://www.dcminsights.com/activator-advantage https://www.linkedin.com/in/matthewxdixon/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Kris speaks with Matthew Dixon, founding partner of DCM Insights and bestselling author, about his latest research on business development in professional services. Drawing on a global study of 3,000 partners, Dixon outlines five distinct sales profiles and highlights the “Activator” as the only approach consistently linked to higher revenue performance. Key insights: - Traditional models of client loyalty are eroding, with fewer clients returning automatically to the same firm. - Top performers distinguish themselves by proactively delivering value, leveraging internal and external networks, and consistently committing time to business development. - Effective firms drive adoption of these behaviors not through mandates, but by enabling teams with tools, mentorship, and a culture of collaboration. - Technology, including AI and network management tools, reduces the time required to execute these strategies, but success ultimately relies on human relationships and judgment. Dixon's upcoming book, The Activator Advantage, provides a practical guide for partners and leaders seeking to future-proof client engagement strategies in a more competitive and fast-changing market.   Matthew Dixon is the Founding Partner of DCM Insights. Matthew is a frequent contributor to Harvard Business Review and a WSJ bestselling author, with his books translated in a dozen languages.   Get Matthew's book here: https://rb.gy/a6ygc7 The Activator Advantage: What Today's Rainmakers Do Differently   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Matthew Dixon, co-founder of DCM Insights, is a researcher who's spent much of his career studying the shared characteristics and behaviors of successful B2B salespeople. In 2011, he released a study called “The Challenger Sale.” While giving a keynote on his findings at an annual partner retreat, an audience member stood up and challenged him. “He said, ‘Dr. Dixon, you've been talking for 45 minutes about sales effectiveness and salespeople and selling and sales process, and it's all very fascinating and I'm sure our clients would be very interested in this,'” Dixon recounts to the ABA Journal's Lee Rawles in this episode of The Modern Law Library. “‘And after all, we do a lot of consulting around go-to-market strategy. But what maybe you don't recognize is that we are partners at our firm. We are not salespeople. In fact, there's not a single salesperson in this audience. I might go so far as to say we don't sell anything here.'” Dixon was taken aback. “What I realized was this world of partnerships, of professional services, of doer-sellers is actually quite a bit different from the world of sales and what we had written and all this research we'd done over the years.” In 2022, he tackled this population with the Rainmaker Genome Project, a study that became the basis for The Activator Advantage: What Today's Rainmakers Do Differently, co-written by Dixon, Rory Channer, Karen Freeman and Ted McKenna. The Rainmaker Genome Project surveyed 3,000 partner-level professionals in 41 firms across law, public relations, accounting and investment banking. About 39% of respondents were lawyers. Each received a score for effectiveness in business development and were analyzed for how they provided client services. And it turns out that partner was correct: What makes a lawyer an effective rainmaker is not necessarily what makes a salesperson effective. After doing a vector analysis on the data, “what we found was that every one of those 3,000 professionals could be placed into one of five business development profiles,” says Dixon. The five profiles were the expert, the confidant, the debater, the challenger and the activator. Dixon stresses that the five categories are not about personality. While personalities are immutable, behaviors can be changed. “These are about the things we can all learn to be better at,” says Dixon. “It's about how we spend our time, how we engage clients, how we use resources, how we collaborate with colleagues—and those are things we can all get better at with the right training, coaching and support from our firms.” In this episode, Dixon expands on each type, but the most effective performers in business development were the activators. “The reason we chose the term ‘activator' instead of ‘connector'—people have asked—is that they're not about collecting business cards and letting them collect dust or just hoarding LinkedIn connections,” Dixon tells Rawles. “What these folks do is try to turn these relationships into paying client relationships. They activate those relationships by proactively bringing new ideas—ways to mitigate risk, make money, save money—to clients.” Dixon offers practical advice on how to behave like an activator, including the most effective ways to use LinkedIn. Lawyers and other client-servicing professionals can't just sit back and wait for business to find them, he warns. “Whether we like to admit it or not, clients are less loyal today than they once were,” he says. “They're less likely to come back automatically to their incumbent provider. No matter how great the relationship or the value you've delivered, they're forcing us to compete in ways we didn't have to in the past. So activators want a backup plan. They know today's great client might not be a client tomorrow, no matter what you've done. So you need a backup plan.”

Matthew Dixon, co-founder of DCM Insights, is a researcher who's spent much of his career studying the shared characteristics and behaviors of successful B2B salespeople. In 2011, he released a study called “The Challenger Sale.” While giving a keynote on his findings at an annual partner retreat, an audience member stood up and challenged him. “He said, ‘Dr. Dixon, you've been talking for 45 minutes about sales effectiveness and salespeople and selling and sales process, and it's all very fascinating and I'm sure our clients would be very interested in this,'” Dixon recounts to the ABA Journal's Lee Rawles in this episode of The Modern Law Library. “‘And after all, we do a lot of consulting around go-to-market strategy. But what maybe you don't recognize is that we are partners at our firm. We are not salespeople. In fact, there's not a single salesperson in this audience. I might go so far as to say we don't sell anything here.'” Dixon was taken aback. “What I realized was this world of partnerships, of professional services, of doer-sellers is actually quite a bit different from the world of sales and what we had written and all this research we'd done over the years.” In 2022, he tackled this population with the Rainmaker Genome Project, a study that became the basis for The Activator Advantage: What Today's Rainmakers Do Differently, co-written by Dixon, Rory Channer, Karen Freeman and Ted McKenna. The Rainmaker Genome Project surveyed 3,000 partner-level professionals in 41 firms across law, public relations, accounting and investment banking. About 39% of respondents were lawyers. Each received a score for effectiveness in business development and were analyzed for how they provided client services. And it turns out that partner was correct: What makes a lawyer an effective rainmaker is not necessarily what makes a salesperson effective. After doing a vector analysis on the data, “what we found was that every one of those 3,000 professionals could be placed into one of five business development profiles,” says Dixon. The five profiles were the expert, the confidant, the debater, the challenger and the activator. Dixon stresses that the five categories are not about personality. While personalities are immutable, behaviors can be changed. “These are about the things we can all learn to be better at,” says Dixon. “It's about how we spend our time, how we engage clients, how we use resources, how we collaborate with colleagues—and those are things we can all get better at with the right training, coaching and support from our firms.” In this episode, Dixon expands on each type, but the most effective performers in business development were the activators. “The reason we chose the term ‘activator' instead of ‘connector'—people have asked—is that they're not about collecting business cards and letting them collect dust or just hoarding LinkedIn connections,” Dixon tells Rawles. “What these folks do is try to turn these relationships into paying client relationships. They activate those relationships by proactively bringing new ideas—ways to mitigate risk, make money, save money—to clients.” Dixon offers practical advice on how to behave like an activator, including the most effective ways to use LinkedIn. Lawyers and other client-servicing professionals can't just sit back and wait for business to find them, he warns. “Whether we like to admit it or not, clients are less loyal today than they once were,” he says. “They're less likely to come back automatically to their incumbent provider. No matter how great the relationship or the value you've delivered, they're forcing us to compete in ways we didn't have to in the past. So activators want a backup plan. They know today's great client might not be a client tomorrow, no matter what you've done. So you need a backup plan.” Learn more about your ad choices. Visit megaphone.fm/adchoices

Matthew Dixon, co-founder of DCM Insights, is a researcher who's spent much of his career studying the shared characteristics and behaviors of successful B2B salespeople. In 2011, he released a study called “The Challenger Sale.” While giving a keynote on his findings at an annual partner retreat, an audience member stood up and challenged him. “He said, ‘Dr. Dixon, you've been talking for 45 minutes about sales effectiveness and salespeople and selling and sales process, and it's all very fascinating and I'm sure our clients would be very interested in this,'” Dixon recounts to the ABA Journal's Lee Rawles in this episode of The Modern Law Library. “‘And after all, we do a lot of consulting around go-to-market strategy. But what maybe you don't recognize is that we are partners at our firm. We are not salespeople. In fact, there's not a single salesperson in this audience. I might go so far as to say we don't sell anything here.'” Dixon was taken aback. “What I realized was this world of partnerships, of professional services, of doer-sellers is actually quite a bit different from the world of sales and what we had written and all this research we'd done over the years.” In 2022, he tackled this population with the Rainmaker Genome Project, a study that became the basis for The Activator Advantage: What Today's Rainmakers Do Differently, co-written by Dixon, Rory Channer, Karen Freeman and Ted McKenna. The Rainmaker Genome Project surveyed 3,000 partner-level professionals in 41 firms across law, public relations, accounting and investment banking. About 39% of respondents were lawyers. Each received a score for effectiveness in business development and were analyzed for how they provided client services. And it turns out that partner was correct: What makes a lawyer an effective rainmaker is not necessarily what makes a salesperson effective. After doing a vector analysis on the data, “what we found was that every one of those 3,000 professionals could be placed into one of five business development profiles,” says Dixon. The five profiles were the expert, the confidant, the debater, the challenger and the activator. Dixon stresses that the five categories are not about personality. While personalities are immutable, behaviors can be changed. “These are about the things we can all learn to be better at,” says Dixon. “It's about how we spend our time, how we engage clients, how we use resources, how we collaborate with colleagues—and those are things we can all get better at with the right training, coaching and support from our firms.” In this episode, Dixon expands on each type, but the most effective performers in business development were the activators. “The reason we chose the term ‘activator' instead of ‘connector'—people have asked—is that they're not about collecting business cards and letting them collect dust or just hoarding LinkedIn connections,” Dixon tells Rawles. “What these folks do is try to turn these relationships into paying client relationships. They activate those relationships by proactively bringing new ideas—ways to mitigate risk, make money, save money—to clients.” Dixon offers practical advice on how to behave like an activator, including the most effective ways to use LinkedIn. Lawyers and other client-servicing professionals can't just sit back and wait for business to find them, he warns. “Whether we like to admit it or not, clients are less loyal today than they once were,” he says. “They're less likely to come back automatically to their incumbent provider. No matter how great the relationship or the value you've delivered, they're forcing us to compete in ways we didn't have to in the past. So activators want a backup plan. They know today's great client might not be a client tomorrow, no matter what you've done. So you need a backup plan.”

In this episode of The Art of Charm, we sit down with Matt Dixon, co-author of The Challenger Sale and The Activator Advantage. In today's conversation, Matt Dixon reveals why the professionals dominating in today's market aren't necessarily the most credentialed, but the most proactive. We explore Matt's research across 3,000 professionals and break down the five business development personas, highlighting the unique traits and habits that make the “Activator” profile the highest performer of them all. Whether you're in sales, consulting, law, or simply trying to future-proof your career, adopting the activator mindset can radically shift how you're perceived and what doors open next. This episode will show you how to stop waiting for opportunity—and start creating it. What to Listen For [00:00:00] Why clients forget about you—and how activators stay top of mind [00:01:14] The 5 business development personas and why activators win [00:09:56] Data shows activators are the top performers—and least likely to fail [00:17:52] How activators manage their network like a pipeline—not a popularity contest [00:24:13] The myth of being annoying: why clients want more outreach, not less [00:33:08] “No” isn't the end: how activators turn rejection into opportunity [00:39:24] The 4-part insight framework for opening doors with ideas [00:45:57] Why you must prune stale relationships to stay high-impact [00:54:49] The activator approach to events: plan, target, and follow through [01:01:53] Don't just post on LinkedIn—why DMs and engagement matter more Episode Takeaways: Activators don't rely on being top of mind—they engineer it by adding value consistently. Smart professionals build leverage by helping others long before there's anything to gain. Great client relationships aren't the result of great work—they're often the cause of it. Build trust early, not just after the sale. No doesn't mean never. Activators stay present, learn why they lost, and often get the callback when things go sideways. Learn to prune. Keep your “inner circle” warm. Everyone else? Let them go. A Word From Our Sponsors Tired of awkward handshakes and collecting business cards without building real connections? Dive into our Free Social Capital Networking Masterclass. Learn practical strategies to make your interactions meaningful and boost your confidence in any social situation. Sign up for free at theartofcharm.com/sc and elevate your networking from awkward to awesome. Don't miss out on a network of opportunities! Unleash the power of covert networking to infiltrate high-value circles and build a 7-figure network in just 90 days. Ready to start? Check out our CIA-proven guide to networking like a spy! Indulge in affordable luxury with Quince—where high-end essentials meet unbeatable prices. Upgrade your wardrobe today at quince.com/charm for free shipping and hassle-free returns. Ready to turn your business idea into reality? Shopify makes it easy to start, scale, and succeed—whether you're launching a side hustle or building the next big brand. Sign up for your $1/month trial at shopify.com/charm. Need to hire top talent—fast? Skip the waiting game and get more qualified applicants with Indeed. Claim your $75 Sponsored Job Credit now at Indeed.com/charm. Curious about your influence level?  Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at theartofcharm.com/influence. DCM Insights The Activator Advantage: What Today's Rainmakers Do Differently The Challenger Sale: Taking Control of the Customer Conversation HBR: What Today's Rainmakers Do Differently AJ on LinkedIn Johnny on LinkedIn AJ on Instagram Johnny on Instagram The Art of Charm on Instagram The Art of Charm on YouTube The Art of Charm on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with returning guest Steve Fretzin—legal business development coach, author, and host of Be That Lawyer—about the core lessons shared in his new book, Be That Lawyer. Steve explains why the book begins with mindfulness and time mastery, stressing that business development success starts with managing stress, mindset, and structure. Drawing from years of coaching lawyers, Steve outlines how burnout, disorganization, and lack of clarity are major barriers to rainmaking—and offers practical systems for time tracking, delegation, and habit-building to counter them. The conversation also explores how introverts can succeed in business development through preparation and repeatable routines, and how podcasting serves as a powerful tool for networking, content creation, and credibility. Steve shares insights on how lawyers can amplify their brand by repurposing podcast appearances and building long-term visibility. This episode is filled with real-world tactics for becoming a focused, productive, and well-positioned rainmaker. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/p-d0GTEEy-s ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Steve Fretzin coaches and trains lawyers the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks. The host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain's and Entrepreneur.com and has appeared on NBC News and WGN Radio. He has written three books on legal business development, is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law magazine, the National Law Review, the American Bar Association and the Illinois State Bar Association. Links: https://www.linkedin.com/in/stevefretzin/ https://fretzin.com/ https://fretzin.com/podcast/ https://fretzin.com/101-top-rainmakers-secrets-to-growing-a-successful-law-practice/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn Episode 73, host Sylvia Garibaldi dives into the true heart of building a thriving professional practice: authentic relationships. She explains what rainmakers do differently and why deep, human connection is no longer optional but essential for lawyers, mediators, and professionals who want to stand out, get consistent referrals, and become trusted leaders in their fields. Sylvia shares what authenticity really looks like in action, why surface-level networking falls flat, and offers five practical, relationship-building strategies you can start using right away. If you want to become a true rainmaker—not by being flashy, but by being real—this episode is your guide.In this episode, you'll learn:01:11 Why being skilled is no longer enough to stand out03:27 What authenticity in business really means06:30 Five ways that rainmakers use to build deep, lasting relationships09:17 How becoming a connector creates more opportunities09:54 Why honesty and integrity build trust11:33 How trust turns into referrals and builds reputation12:22 The ripple effect of strong connectionsResources:Feeling stuck about how to grow your practice, book a free strategy call here.#62 Attract Clients: The "Serve First" Secret#50 Empathy's Role in Marketing From Client Care to Brand Building#26 Don't Let Your Fortune Slip Away: Mastering the Art of Follow-Up#16 Expert Ways to Build Your Client's Trust    Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

In this episode of The Rainmaking Podcast, host Scott Love speaks with Lee Heyward, brand strategist and founder of The Prosperous Image, about how law firm leaders can align their external image with their internal values to attract the right clients and create stronger teams. Lee outlines her “Image Mastery System,” which includes five core elements: personal brand, online persona, team alignment, physical environment, and client experience. She explains that every detail—from how a founder dresses to how the receptionist greets a visitor—either reinforces or erodes the firm's brand promise. Lee shares how founders often unintentionally set the tone for a misaligned culture by being unclear or inconsistent in their own presentation. She encourages professionals to examine whether their image truly reflects their values and vision, starting with a self-assessment and extending to the client journey. With practical tips on dress culture, onboarding, and internal communication, this episode offers a thoughtful guide to building a brand from the inside out—one that not only looks the part, but delivers on it. Visit: https://therainmakingpodcast.com/ ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Lee Heyward is a brand consultant and the founder of The Prosperous Image, a consulting firm that gives clients an edge in the moments that matter. She works closely with law firm founders and other high-achieving leaders to help them reach unlimited growth, personal freedom, and unparalleled brand loyalty. She is the author of the bestselling book 'Strategically Suited: Your Secret Edge to Grow Sales and Get New Clients' and recently published a children's book 'Mirror Friends: Find the Magic Inside.' Links: https://prosperousimage.com/ https://www.linkedin.com/in/prosperousimage/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Our episode features Jonathan Rundman, singer/songwriter from Minneapolis, who has a new Americana rock and roll album called "Waves". It is a fascinating and fun talk about 80's rock music, The Silos and the circle of friends that includes Cracker, The Vulgar Boatmen, and all they that have influenced.  If you dig 80s rock, his tales are what you might want. We talk about Bob Seger, the Rainmakers, The Hooters, and lots more. Born and raised in the isolated Finnish-American communities of Michigan's Upper Peninsula, and now based in Minneapolis, Rundman twists smart, cinematic, rock and roll lyrics, pop hooks, and garage attitude into his songs.   In addition to his solo career, Rundman tours and records as keyboardist for legendary New York City-based Americana/rock band The Silos. Rundman released his first new album in ten years in April, 2025 and is on a Midwest tour opening for the Silos. For the past decade he's been touring and recording with Walter Salas-Humara and The Silos.   The pre-release single from the album, “Elizabeth, Don't Waste Your Breath” was co-written with Salas-Humara and the second single from the record, “Let's Put On An Opera”, champions the artistic process, backed by vintage analog keyboards from the 1960s, including a Wurlitzer electric piano, a Vox Continental organ, and a real tape-powered Chamberlin. His producer, Ron Gomez, told Jonathan that he should record some interstitial music, instrumental pieces that weave in between the songs. "We talked about albums we liked, featuring these kinds of moments, like the acoustic transition after the song 'Nights of Mystery' by the Georgia Satellites. Referencing "Nights of Mystery"?  I'm all in. That's what I needed to hear. You like the Vulgar Boatmen? Del Fuegos? Replacements? Gear Daddies? Cracker? A little Elvis Costello and Rockpile? You need to be in too. www.rockpoandroll.com email the show: rockpoprollpodcast@gmail.com Instagram: @rockpopandroll

What does successful networking look like for those in the financial services industry, and why does it matter? It's more than just attending a mixer and collecting business cards! Join Kirsten Schlumbohm, Vice President of Annuity Sales at C2P, and special guest Julie Pinkerton, CLU, ChFC, LUTCF®, Chief Executive Officer & Managing Member of Evozen. They discuss the importance of networking, becoming referable, and the unique challenges within the industry, particularly for women and minorities. Pinkerton shares her journey from starting in financial services to founding the ClientFirst™ platform, aimed at enhancing the visibility and success of financial professionals by fostering a more inclusive and supportive community. Tune in for insightful strategies to grow your practice and make impactful connections in the financial industry.ResourcesClientFirst™ — Digital community platform for financial professionalsWomen in Insurance & Financial Services (WIFS) conferenceSourceshttps://www.knoxnews.com/story/money/business/2021/10/14/your-professional-image-starts-great-headshot/5797101001/

Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the experts and lawyers themselves. In today's episode of CMO Series Rainmakers, Olivia Backon is joined by two of the foremost voices in advertising and marketing law - Brinsley Dresden and Geraint Lloyd-Taylor, Partners and Co-Heads of Advertising & Marketing at Lewis Silkin. Brinsley and Geraint are renowned for their engaging and insightful thought leadership. With a blend of wit and humour, they tackle key issues in the advertising world, from ASA decisions to new legislation. Through their writing and expertise, they've shaped industry conversations and built strong reputations within the legal community and with their clients by strategically leveraging thought leadership to enhance their personal and practice brands. Brinsley, Geraint and Olivia discuss: How Brinsley and Geraint have built their reputations in the advertising and marketing law space, and the moment they realised the power of thought leadership in shaping professional reputations How writing and publishing regular insights helps establish authority and credibility in a competitive industry How they developed their witty writing style, and why this approach is essential for connecting with clients How to integrate thought leadership with other marketing strategies to enhance the client experience and broaden reach Examples of how thought leadership content has delivered tangible value to clients and generated new business The AdLaw Podcast Brinsley and Geraint host, and how that is contributing to the practice group's credibility in the advertising law space Advice for others looking to build their personal, practice and firm brands through thought leadership You can catch all the insights from Brinsley, Geraint and the team at Lewis Silkin, here. 

Hey Rainmakers! Chelsey and Stephen here, and we are back diving even deeper into the Rainmaker Method! If you missed Part 1: Leverage (Episode 202), go back and listen because today we're covering Part 2: Solution. This is the heart of every business—finding a problem to solve and creating a solution that people will pay for. We're breaking down how every successful business, big or small, thrives by solving problems. Whether it's a physical product, a digital offer, or even a service, the key is to identify a real need in the marketplace and meet it in a way that creates impact and income. But here's the catch—if your solution isn't paired with leverage (pillar one), you'll end up overwhelmed, overworked, and burnt out. We learned this the hard way, so we're here to help you avoid those mistakes. One of the biggest takeaways from this episode is the "solutionary mindset." Businesses don't exist without problems to solve. The bigger the problem, the more valuable the solution. We even share insights from MrBeast (yes, the YouTuber!) and how he turned the chocolate industry on its head by solving a massive global issue—ethical sourcing. Whether you're starting a new business or refining your current one, thinking bigger about the impact of your solution is the game-changer. We also dive into how to test your idea before you spend tons of time or money building it. Will people actually pay for it? Will strangers buy it? We share our experiences launching Rainmakers, testing products in the wedding industry, and even flopping on ideas that seemed amazing but weren't marketable. If you've ever wondered, "Will my idea work?"—this episode will give you the exact steps to find out before you invest too much. Stick with us because we're leading up to Part 3: Automation—where we'll show you how to take your solution and scale it in a way that doesn't require you to be involved 24/7. Let's dive in! Connect with us: ► Rainmaker Instagram: @therainmakerfamily ► Chelsey Instagram: @chels_diaz ► Stephen Instagram: @steezdiaz ► TikTok: @therainmakerfamily ► Facebook: @diazfamilylegacy ► Website: therainmakerfamily.com   Join Our Next Rainmaker Challenge - How To Make Passive Income From Home: https://therainmakerchallenge.com Save On Our Favorite Things: https://rainmakerfamily.com/deals Watch The Million Dollar Mama Case Study: https://www.makeitrainmomma.com/casestudy   Episode Minute by Minute:  0:00 - Welcome back! Recap of Leverage and intro to Solution 1:30 - Why every business needs a solution (and how to create one) 3:45 - The biggest mistake new entrepreneurs make 6:20 - The solutionary mindset and why it matters 10:00 - MrBeast's genius business strategy (and what we can learn from it) 15:30 - How to know if people will actually pay for your idea 18:40 - The importance of testing your business idea first 24:00 - Common pitfalls when launching a product or service 28:30 - Prepping for Part 3: How to automate your business  

Pat Gillette is one of the country's leading voices on gender equity in the legal profession. A seasoned employment litigator, rainmaker, and law firm leader, Pat spent 40 years in practice before shifting her focus to empowering women lawyers through speaking, writing, and consulting. She is a sought-after advisor on advancing women and diverse attorneys in leadership and business development. During her legal career, Pat was recognized as a top employment litigator and trial lawyer by Chambers and other industry rankings. She served as a rainmaker and firm leader before leaving Orrick, Herrington & Sutcliffe in 2015 to devote herself to changing the legal landscape for women. She also joined JAMS as a mediator, bringing her deep expertise to complex employment disputes. Pat is the author of Rainmakers: Born or Bred, a research-based exploration of the characteristics that drive successful business development in law firms. Beyond her work in practice, she co-founded the Opt-In Project, a national initiative designed to increase the retention and advancement of women in law firms. She was also part of the 2016 Diversity Lab Hackathon team that developed the Mansfield Rule. WHAT'S COVERED IN THIS EPISODE ABOUT WOMEN AS RAINMAKERS AND LAW FIRM LEADERS For many women in Biglaw, the message has long been you can be a rainmaker or a leader, but not both. Pat Gillette disagrees. In this episode of The Lawyer's Edge, Elise Holtzman sits down with Pat Gillette to discuss why women lawyers must advocate for themselves, step into leadership, and take control of their careers. Drawing on her decades of experience and groundbreaking research on rainmakers, Pat unpacks the systemic barriers that hold women back, the myths about business development, and the practical strategies women can use to break through. She shares why firms must do more than talk about diversity—they must remove the structural obstacles that keep women from developing business and taking on leadership roles. She also reveals how women can successfully build books of business while balancing other responsibilities. 2:02 – Pat's legal career and why she transitioned from practice to advocacy 6:21 – The slow evolution of gender equity in law firms—and what still needs to change 8:09 – The hidden structural barriers that impact women's rainmaking potential 10:55 – How the Mansfield Rule is redefining leadership opportunities in law firms 14:00 – The biggest misconception about business development—and why women are built for it 19:36 – How prioritization and compartmentalization are key to long-term success 22:43 – Why women must actively seek mentorship and sponsorship 27:05 – The simple but powerful career advice Pat gives every woman lawyer: Just ask! MENTIONED IN JUST ASK! HOW WOMEN CAN SUCCEED AS RAINMAKERS AND LAW FIRM LEADERS Pat Gillette | Pat Gillette on LinkedIn Rainmakers: Born or Bred by Patricia K. Gillette Get Connected with The Coaching Team at hello@thelawyersedge.com SPONSOR FOR THIS EPISODE… Today's episode is brought to you by the Ignite Women's Business Development Accelerator, a 9-month business development program created BY women lawyers for women lawyers. Ignite is a carefully designed business development program containing content, coaching, and a community of like-minded women who are committed to becoming rainmakers AND supporting the retention and advancement of other women in the profession.  Early Bird Registration is now underway for our 2025 Ignite cohorts. If you are interested in either participating in the program or sponsoring a woman in your firm to enroll, learn more about Ignite and sign up for our registration alerts by visiting www.thelawyersedge.com/ignite.

---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Hy Pomerance joined Vinson & Elkins in November 2021 and oversees the firm's human resources, reward and benefits, legal recruiting, talent development and Diversity, Equity and Inclusion functions. Working closely with firm leadership, Hy is responsible for developing and delivering the firm's talent and culture strategy. Prior to Vinson & Elkins, he was Chief Talent Officer at Cleary, Gottlieb, Steen and Hamilton. Hy brings 25 years of strategic talent and change experience. He was Chief HR Officer for NY Life Insurance Company and Global Managing Director of Talent at UBS. As a clinical psychologist and senior business executive, Hy brings a unique blend of skills and experience to the firm. Links: https://www.linkedin.com/in/hy-pomerance-58023a14/ https://www.velaw.com/people/hy-pomerance/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We are back behind the scenes of the Grand Reopening of the Raleigh Glenwood store! In the 3rd and final episode of this series, host Charlie Malouf speaks with Rich Smith, the General Manager of the Raleigh Glenwood store, following the grand reopening ceremony and ribbon cutting of their remodeled 7.0 Ashley Store on Glenwood Avenue. Rich, who began working with Broad River Retail in July 2022, shares his journey from joining as an Associate General Manager in Cary to being promoted as the General Manager of various locations, including leading the nearby Raleigh Outlet (a/k/a the Glenwood Gladiators) and the Cary Crushers to great success as GM of those two stores.  The focus of the conversation is on the challenges and triumphs of guiding a team through a store remodel, emphasizing the importance of maintaining energy and motivation among the Memory Makers throughout the process. Rich highlights the transformed showroom's clean and organized appeal, aligning with current market trends and elevating the shopping experience. The episode also delves into the importance of relationship building with guests, as Rich recounts a touching story of helping a guest unexpectedly furnish her home within her financial means. He stresses that providing an exceptional retail experience revolves around understanding and connecting with guests from diverse backgrounds. The conversation is peppered with a discussion on future goals, including achieving titanium status and the potential rebranding of the Raleigh Reign as the Rainmakers. Throughout the episode, Rich embodies enthusiasm and optimism, driven by a belief in his team's capacity to elevate the shopping experience and achieve new heights in sales and customer satisfaction in the competitive retail furniture landscape. This episode on YouTube: https://youtu.be/e2ZyTLXWv1Y  Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com                             Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

We are back behind the scenes of the Grand Reopening of the Raleigh Glenwood store! In the 3rd and final episode of this series, host Charlie Malouf speaks with Rich Smith, the General Manager of the Raleigh Glenwood store, following the grand reopening ceremony and ribbon cutting of their remodeled 7.0 Ashley Store on Glenwood Avenue. Rich, who began working with Broad River Retail in July 2022, shares his journey from joining as an Associate General Manager in Cary to being promoted as the General Manager of various locations, including leading the nearby Raleigh Outlet (a/k/a the Glenwood Gladiators) and the Cary Crushers to great success as GM of those two stores.  The focus of the conversation is on the challenges and triumphs of guiding a team through a store remodel, emphasizing the importance of maintaining energy and motivation among the Memory Makers throughout the process. Rich highlights the transformed showroom's clean and organized appeal, aligning with current market trends and elevating the shopping experience. The episode also delves into the importance of relationship building with guests, as Rich recounts a touching story of helping a guest unexpectedly furnish her home within her financial means. He stresses that providing an exceptional retail experience revolves around understanding and connecting with guests from diverse backgrounds. The conversation is peppered with a discussion on future goals, including achieving titanium status and the potential rebranding of the Raleigh Reign as the Rainmakers. Throughout the episode, Rich embodies enthusiasm and optimism, driven by a belief in his team's capacity to elevate the shopping experience and achieve new heights in sales and customer satisfaction in the competitive retail furniture landscape. This episode on YouTube: https://youtu.be/e2ZyTLXWv1Y  Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com                             Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

In this episode, Steve Fretzin and Bruce La Fetra discuss:The importance of understanding your best clientsMarketing strategy for law firms in a competitive landscapeThe difference between experts and advisorsThe power of client testimonials and validation Key Takeaways:The best clients are not only more profitable but also easier to work with, as they buy faster, pay more, and create fewer headaches, making them essential for long-term business growth.Law firm marketing should shift from highlighting expertise to showcasing the real-world impact of legal services, such as improving business operations, reducing risks, or increasing revenue.Client testimonials are most effective when they emphasize specific, measurable outcomes—like increased working capital or faster contract execution—rather than vague endorsements.A law firm's messaging, from its website to client conversations, should be strategically crafted to reflect what its best clients truly value, ensuring better alignment and stronger relationships. "So, a lot of times, people don't know why their firm is successful. They know they have clients that they love working with, and those clients would go nowhere else, but they don't know why." —  Bruce La Fetra Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: The History of English Podcast: https://podcasts.apple.com/us/podcast/the-history-of-english-podcast/id538608536 About Bruce La Fetra: Law firm owners hire Bruce La Fetra to transform their marketing and positioning by attracting clients who buy faster, pay more, and make more referrals. Rainmakers call Bruce "The Client Whisperer" because he teaches them—and their firms—how to Think Like Your Best Clients.Bruce takes a unique approach to understanding Best Clients. He reverse-engineers the best relationships so firms can clone their Best Clients by doing more of what they do best. Connect with Bruce La Fetra:  Website: http://eastwoodstrategy.com/Email: bruce@easteoodstrategy.comLinkedIn: https://www.linkedin.com/in/blafetra/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

What sets successful business developers—aka rainmakers—apart in today's legal landscape? Inspired by a Harvard Business Review article and a recent conversation with a friend, Tyson breaks down a study that identified five different types of business developers and explains why only one type actually leads to sustainable firm growth.Key Takeaways:The Declining Client Loyalty Trend: In 2018, 76% of clients stuck with their law firms; by 2023, that number dropped to 53%, and by 2028, it's expected to be just 37%.The Five Business Development Profiles:The Expert – Focuses solely on skill mastery, assuming clients will come.The Confidant – Builds strong client relationships but lacks a structured growth strategy.The Debater – Challenges clients and pushes hard for innovation but risks alienating them.The Realist – Offers brutal honesty but can be perceived as pessimistic.The Activator (The winning strategy) – Proactively builds and leverages relationships, making strategic connections and driving business growth.The Activator Playbook – How to Grow Your Firm Like a True Rainmaker:Commit to Business Development:Set aside dedicated time (at least 2-3 hours per week) for networking, outreach, and lead generation.Balance time between nurturing existing clients and acquiring new ones.Expand and Leverage Your Network:Attend industry events and engage on LinkedIn.Introduce clients to other attorneys and create strategic partnerships.Set a goal to make three new connections per week.Create Value Before Clients Ask:Send legal updates, trends, and strategic advice without waiting for clients to request it.Offer proactive insights tailored to your clients' needs.Choose 5-10 key clients and send them something valuable this week (a checklist, legal update, business tip, etc.).Action Steps:Start blocking time for business development on your calendar.Actively seek and make three new connections each week.Find ways to provide unexpected value to clients to reinforce your authority and relationships.Connect with us!Text Tyson at 314-501-9260 with your thoughts or questions.Submit podcast topics or questions at maximumlawyer.com/ask.Don't miss future episodes—subscribe to the Maximum Lawyer Podcast on your favorite podcast platform! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- At Charlène Gisèle®, I partner with professionals and leading organisations to achieve sustainable high-performance and burnout prevention.

During the Poock's Post segment of Ep. 21 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. addresses the following question: Digital disruption will continue eroding the Books of Business of Senior Attorney-led law firms in the Mid-2020s   As Poock explains, 2020 introduced the “digital pivot” to the legal industry, where consumers, i.e., would be clients pivoted in 2020 to searching for lawyers and law firms online, primarily by searching Google.   By the Mid-2020s, Growing Law Firms have adjusted and adopted Multi-Channel Digital Marketing to attract the attention of clients who seek to know, like, and trust lawyers and law firms before contacting them.   As Poock points out, Uncle Google has become America's greatest referral source for lawyers and law firms, replacing the pre-Google Word-of-Mouth Era and by-passing yester-year's Rainmakers.   Regarding the impact of digital marketing disruption upon the value of the Books of Business of Senior Attorney-led firms, Poock states, “If you are not generating clients digitally via Multi-Channel Digital Marketing, what we are seeing is that [the] Books of Business of Senior Attorney-led law firms [are] not replenishing as much as it did in yesteryear. So really senior attorneys in particular.”   Poock also addresses the following to Senior Attorney law firm owners:   “We really want to get the message across that you are on notice that if you are not replenishing your Book of Business as much as you did in yester-year, your law firm is just going to be worth less and less as this decade continues.”   In addition, Poock shares the following good news with Senior Attorneys in the mid-2020s:   Even if today's Senior Attorneys do not replenish their Books of Business similar to yester-year due to not adopting Multi-Channel Digital Marketing, they continue to offer the following value to Growing Law Firm buyers:   (1) A Book of Business filled with clients that Senior Attorneys worked during an entire career to develop.   (2) An experienced workforce, including senior associates and junior partners who prefer to continue as key employee lawyers rather than purchase their boss' law practice, as well as well trained and experienced paralegals and legal assistants; and   (3) The ability to convert decades worth of subject matter knowledge into digital content to post to Multi-Channel Digital Marketing platforms, which today's Growing Law Firms need to attract the attention of today's and tomorrow's would-be clients who search Google and social media when researching lawyers and law firms to retain for the legal needs.   As Poock states, “[N]ow, in the mid-2020s, is the best time for Senior Attorney-led firms that are not committed to Multi-Channel Digital Marketing to consider selling your law firms . . . [w]hile you still have these three resources that Growing Law Firms want and need . . . .”

What does it really take to become a Rainmaker? Rising to the level of managing partner requires not only legal expertise and experience but, also, the ability to generate revenue and drive the firm's growth. Building credibility through thought leadership plays a crucial role in this process, creating a direct link between valuable insights and financial success. In this episode of the CMO Series Rainmakers, Tom Elgar, Co-founder of Passle, is joined by Rohan Massey, Managing Partner at Ropes & Gray in London. Rohan, who leads the firm's Data, Privacy, and Cybersecurity practice, is nearly a year into his role as Managing Partner. He has built a reputation as a thought leader, leveraging insight-driven content to drive success. Listen in to explore how thought leadership has become a key component of Rohan's success, its impact on his career progression, and how he's professionalised the approach to thought leadership at Ropes & Gray. Rohan and Tom discuss: The moment thought leadership became a key part of Rohan's strategy for success Rohan's approach to writing thought leadership, and the process he follows The importance of building an internal profile versus an external profile on the path to Managing Partner  The role of thought leadership in driving revenue generation for a law firm How to professionalise thought leadership and weave that culture into the fabric of the firm  The importance of ‘finding your voice' when creating thought leadership and tips to guide your team  The one habit that has had the greatest impact on Rohan's success with thought leadership and how others can adopt it

Lucas Sherraden hosts James Shaw on the Built How Podcast, diving into the intricacies of building successful real estate teams. With 20 years of experience, Shaw shares insights from his Pivot Shift Ahead Facebook group, highlighting the importance of community, training, and creating a strong value proposition for team members. They discuss common pitfalls for team owners, the significance of specialist roles, and the impact of genuine leadership and contribution. Shaw's journey, including the unexpected growth of his Facebook community during the pandemic, offers valuable lessons for real estate professionals seeking sustainable success. Connect with James at https://jamesdshaw.com/about/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

A conversation with Jessica Mendoza, Olympic Gold Medalist and ESPN's first female baseball announcer.

Hey Rainmakers! Chelsey and Stephen here, and today we're bringing you an inspiring story from one of our Rainmaker community stars, Sammy Cummings. Sammy lives off-grid in Alaska, where she and her family have built a unique lifestyle centered around resilience, creativity, and entrepreneurship. She's living proof that you can run a thriving online business no matter where you are—even if that's near the North Pole! In this episode, Sammy takes us through her journey from working in public relations to embracing the challenges of off-grid living while growing her Amazon business. From her “aha moment” of discovering dry bags as a niche product to navigating the hurdles of balancing family life, power outages, and limited resources, Sammy shows that anything is possible with the right mindset and determination. Sammy also shares the power of Rainmaker strategies in helping her grow her brand, especially her Instagram account, Off Grid Mommy, which has skyrocketed to nearly 60,000 followers. She opens up about how she found her voice and leaned into her passions, creating content that resonates with families inspired by nature and adventure. Whether you're looking for tips on starting a business, building an audience, or simply staying motivated in tough seasons, Sammy's story is packed with wisdom and encouragement. Don't miss her advice on finding your “why” and staying focused, no matter where you are on your entrepreneurial journey. Connect with us: ► Rainmaker Instagram: @therainmakerfamily ► Chelsey Instagram: @chels_diaz ► Stephen Instagram: @steezdiaz ► TikTok: @therainmakerfamily ► Facebook: @diazfamilylegacy ► Website: therainmakerfamily.com Join Our Next Rainmaker Challenge - How To Make Passive Income From Home: https://therainmakerchallenge.com Save On Our Favorite Things: https://rainmakerfamily.com/deals Watch The Million Dollar Mama Case Study: https://www.makeitrainmomma.com/casestudy   Episode Minute by Minute:  0:00 - Introduction: Meet Sammy Cummings 2:15 - Living Off-Grid and Supporting Small Businesses 6:00 - From Public Relations to Rainmakers 9:45 - Sammy's “Aha Moment” with Dry Bags 15:00 - Overcoming Financial Challenges and Mindset Shifts 20:00 - Growing Off Grid Mommy on Instagram 30:00 - Lessons Learned: Finding Your “Why” 38:00 - Final Thoughts and Encouragement

Welcome to the first episode of CMO Series Rainmakers, where we explore how the legal industry's most influential leaders have leveraged thought leadership to build their brands, drive business growth, and strengthen client relationships. In each episode, our esteemed guests reveal how they create and harness their unique insights to shape their firms' success, influence the market, and, ultimately, drive revenue. In this debut episode, Connor Kinnear sits down with Jeffrey Greenbaum, Managing Partner of Frankfurt Kurnit Klein & Selz, for an insightful conversation recorded live in New York. Jeff shares how his strategic approach to thought leadership helped FKKS's blog achieve over 720,000 views. Jeff dives into his strategies for maintaining a consistent and impactful thought leadership presence, how he's integrated business development into his daily routine, and the successes he's seen from a well-executed thought leadership strategy.

Gamechangers and Rainmakers: How Sport Became Big Business is a new book by British sports industry veteran David Stubley.The growing relationship between sport, television and the advertising industry has been key to this development, as have the boundless ambitions of influencers such as Bernie Ecclestone, Billie Jean King, Pete Rozelle, Mark McCormack, Rupert Murdoch and Horst Dassler. David Stubley spent the first decade of his career working in television at ITV and Channel 4. The last 25 years have been spent advising some of the world's top brands and leading sports properties on how to unlock commercial value from sports marketing. He has helped negotiate more than $1bn of commercial deals with the likes of FIFA, UEFA, F1 and the Olympics. He serves on the board of multiple sport and media companies.You can vote for your favourite Gamechanger or Rainmaker here. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Hey Rainmakers! It's Chelsey and Stephen here, and today we're diving into a story that's equal parts inspiring and practical. If you've ever wondered whether you can balance entrepreneurship with raising a family and still build a legacy, you're going to love this episode. We're chatting with Krista Meikle, one of our incredible Rainmakers, who's gone from serial entrepreneur to running a thriving six-figure golf brand on Amazon—all while being a mom. Krista's entrepreneurial journey started years ago when she and her husband launched their first business: a wedding website company. Although they sold the business, it sparked a love for creativity and problem-solving. Over the years, she's tried her hand at everything from fitness coaching to interior design, but joining the Rainmaker Family gave her a new framework for success. Krista shares how finding our program on a flight to Hawaii in 2023 was the “God thing” she didn't know she needed. In this episode, Krista reveals how she launched her first product, a seashell pillow, and used it to learn the ropes of Amazon FBA. Once she got comfortable, she leaned into her passion for golf to create Oberti Golf, a brand focused on giving women confidence on the golf course. Krista highlights the unique challenges she's faced in building a brand that balances innovation and demand while staying true to her vision. We also dive into the mindset shifts that have transformed Krista's approach to entrepreneurship. From learning to let go of perfectionism to outsourcing tasks like PPC (pay-per-click ads), she shares practical tips that have helped her scale faster and work smarter. Her journey is proof that success comes from taking small, consistent steps—even if it's just an hour a day after the kids are in bed. So, whether you're just starting your business journey or looking for ways to scale, this episode is packed with gold nuggets you can apply today. Let Krista's story remind you that it's never too late to dream big and create a lasting legacy.   Connect with us: ► Rainmaker Instagram: @therainmakerfamily ► Chelsey Instagram: @chels_diaz ► Stephen Instagram: @steezdiaz ► TikTok: @therainmakerfamily ► Facebook: @diazfamilylegacy ► Website: therainmakerfamily.com Join Our Next Rainmaker Challenge - How To Make Passive Income From Home: https://therainmakerchallenge.com Save On Our Favorite Things: https://rainmakerfamily.com/deals Watch The Million Dollar Mama Case Study: https://www.makeitrainmomma.com/casestudy   Episode Minute by Minute:  0:00 - Introduction: Meet Krista Meikle 1:10 - Krista's Early Days as a Serial Entrepreneur 6:00 - Finding Rainmakers and Starting an Amazon Business 8:45 - Launching Oberti Golf: A Brand for Women Golfers 13:00 - Letting Go of Perfectionism and Outsourcing PPC 17:30 - Building a Vision: What's Next for Oberti Golf 23:00 - Krista's Tips for New Entrepreneurs 25:00 - Transformational Growth Through Entrepreneurship  

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Are you ready to elevate your recruiting career? The Recruiting Mastermind is here to help you: www.theplacementclub.com ---------------------------------------- Kyle Smith, CPA, a finance graduate from UT McCombs School of Business, is deeply committed to helping small and medium-sized businesses thrive. He began his career in Austin, gaining experience as an accountant and Controller for various bar and restaurant groups. His passion for guiding SMBs led him to earn his CPA and specialize in cost management accounting as Director of Finance at Celis Brewery. Kyle's journey continued at Scalefactor, a software development company, where he advised clients across various industries. His ultimate aspiration was realized when he became a co-partner at Strata Cloud Accountants. Kyle specializes in working with business owners to align personal and company goals and help teach businesses the financial acumen needed to hold themselves accountable to those goals. All with the mission to help businesses and business owners be more profitable. Links: https://www.linkedin.com/in/kyle-smith-cpa-9582038a/ stratacloudaccountants.com/  kyle@stratacloudaccountants.com Learn more about your ad choices. Visit megaphone.fm/adchoices

BLACK FRIDAY SPECIAL DETAILS HERE: https://rainmakerlinks.com/podmcm Hey Rainmakers! It's Stephen here with a special Black Friday episode just for you. We've never done this before, but we're pulling back the curtain on a unique opportunity to leverage social media, build influence, and turn it into a stream of income—all without ever showing your face. Sound too good to be true? Stick around, and I'll show you exactly how it works. This strategy, called Media Channel Mastery, taps into the power of theme pages and proven viral content. You don't need to be a traditional influencer, learn TikTok dances, or even shoot your own content. Instead, you'll learn how to curate and grow a social media channel focused on a specific niche, using the latest algorithm insights to gain visibility and traction. Platforms like Instagram are changing the game, favoring small creators and interest-based content over follower counts, which means there's no better time to get started. In this episode, I break down how you can build influence by sharing content that's already been proven to go viral—what we call PVC (Proven Viral Content). I also share real-world examples from our Rainmaker community, including accounts that have grown to tens of thousands of followers in just weeks. With the right strategy, these media channels can generate income through digital products, affiliate partnerships, and even ad placements, all while staying faceless if that's your preference. This Black Friday, we're offering an exclusive deal on our Media Channel Mastery course—normally $1,000—for a fraction of the price. It's your chance to jumpstart your journey into faceless influence, leveraging the same strategies that have helped our community grow exponentially. Ready to take action? Head to rainmakerlinks.com/podmcm to grab this deal before it's gone! Connect with us: ► Rainmaker Instagram: @therainmakerfamily   ► Chelsey Instagram: @chels_diaz   ► Stephen Instagram: @steezdiaz    ► TikTok: @therainmakerfamily   ► Facebook: @diazfamilylegacy   ► Website: @https://therainmakerfamily.com   Join Our Next Rainmaker Challenge - How To Make Passive Income From Home: https://therainmakerchallenge.com Save On Our Favorite Things: https://rainmakerfamily.com/deals Watch The Million Dollar Mama Case Study: https://www.makeitrainmomma.com/casestudy   Episode Minute by Minute:  0:00 - Introduction: Black Friday Special 1:00 - Why Now Is the Time for Faceless Influence 3:00 - What Is Media Channel Mastery? 6:00 - Instagram's Algorithm Shift and New Opportunities 9:00 - Proven Viral Content: The Secret to Fast Growth 14:00 - Real-Life Success Stories from Rainmakers 20:00 - Turning Influence into Income: Digital, Affiliate, and More 25:00 - How to Access the Black Friday Special

In this special episode about How To Pivot Your Market Positioning, I invite you to be a fly on the wall during a private coaching session with my dear friend, Veronica Romney. Veronica is a leadership expert, international speaker, podcast host, and the creator and CEO of the Rainmaker Residency™ programs. We explore the behind-the-scenes realities of brand evolution. Veronica shares insights on making bold moves in business while staying connected to your authentic self. She identifies those acute “bat signal” moments when potential clients are ready to take action and how to craft a brand message that resonates. My intention for this episode and having Veronica mentor me is to diminish the shame around these ‘taboo' conversations in market positioning. This is a permission slip to start talking openly about these big transitions and asking for support during this time. Identity shifting is part of life, let your identity shift and allow your business to shape shift with it. This episode is a call to action for any entrepreneur feeling the pull to evolve their business and expand beyond their niche in the market while staying true to their core purpose. I believe what truly matters is following your heart and following that soul's calling no matter where it takes you. p.s. When you're ready, here are 2 ways you can radically grow your influence and impact market by positioning as a world-class, on-purpose leader: ✨ Drastically transform your life and business with my 1:1 private coaching. Our work together is a transformational journey combining the inner work (i.e. personal growth and identity shifts) with practical super actions to turn your visions into reality. Apply here. ✨Enjoy my free masterclass, How to Stand Out and Magnetize Your Dream Clients with your Irresistible Story. You have an extraordinary story to tell within you – even if you've been telling yourself that it's too boring, too much, or people wouldn't get it. The real question is, are you sharing your in a way that not only empowers you but also deeply connects with and moves your audience? Whether you're an entrepreneur or a leader influencing others. This masterclass will guide you to become a captivating storyteller who changes lives through your self-expression. Starting with your own. It's the secret to rising above the noise and being recognized as the go-to expert in your field. EPISODE INSIGHTS: ▪️ Transitioning from a niche to a broader focus ▪️ Understanding different client categories and their needs ▪️ Aligning business offerings with personal growth ▪️ Creating a clear brand message ▪️ Identifying "bat signal" moments for client action ▪️ Developing new intellectual property ▪️ Surveying clients for deeper understanding ▪️ Marketing is the ethical persuasion HIGHLIGHT QUOTES: Who you are and who you have been does not need to be abandoned for you to pursue something that's calling you more. Veronica Romney When we do the work, progress happens. Celinne Da Costa If you can't identify the acute bat signal moments in your marketing, then people will delay working with you. Veronica Romney It's more of this question of how do I shapeshift this thing so that it's holding me now and the evolution of me that's coming as opposed to keeping me stuck in, in my past self. Celinne Da Costa To me, marketing is the ethical persuasion of helping people achieve what they already want. Veronica Romney MEET VERONICA ROMNEY Veronica Romney is a leadership expert, international speaker, podcast host, and the proud creator and CEO of the Rainmaker Residency™ programs. Within the Rainmaker Residency™ programs, she guides Visionary CEOs and ambitious Marketing Leaders to master their roles. As well as to nurture their teams, prioritize their well-being, and elevate their leadership. Over the span of 15+ years, Veronica has traversed the ever-evolving marketing landscape, starting as a corporate marketer and then building her own marketing agency from scratch. As a former Speaker and Trainer for Tony Robbins and Dean Graziosi, Chief of Staff at BossBabe, and Director of Marketing Suite Products for a $2B evaluated software company, she had the privilege of witnessing the marketing industry's evolution firsthand from every angle. Through these experiences, she gained invaluable insights into the unique challenges and opportunities that marketing teams and leaders face in today's dynamic world. With this depth of understanding and commitment, Veronica is on a mission to empower marketing leaders - inside and out. When not helping her clients and Rainmakers with their professional and personal development, she is busy hosting her Rainmaker Podcast. Also writing her upcoming book, and wrangling her two man cubs in the beautiful oak trees of North Carolina. FIND MORE ABOUT VERONICA Website | LinkedIn | Twitter | Instagram | Facebook MEET CELINNE DA COSTA Celinne Da Costa is a Master Coach and brand story expert who works with high-achieving, purpose-driven CEOs, experts, and executives to help them become confident, fully expressed leaders with transformational stories, an influential brand, and a tribe of raving fans. Celinne has thousands of hours of practitioner training in various modalities, including NeuroLinguistic Programming, Facilitated Breath Repatterning. As well as hypnotherapy, shamanic energy healing, emotional intelligence coaching. And life coaching, which she channels to create powerful breakthroughs for her clients. Her work has been featured in top media, including Forbes, Entrepreneur, and Business Insider. A bestselling author and a popular speaker, Celinne has also delivered a TEDx speech on the power of human connection. Follow her journey on Instagram, Facebook, and Twitter @CelinneDaCosta. FIND MORE ABOUT CELINNE Website | LinkedIn | Twitter | Instagram | Facebook

If scaling sales is your goal for 2025, this podcast episode is what you need! Last week, we brought you powerhouse agents sharing strategies to boost revenue. Now, in Revenue Rainmakers Part 2, Tom sits down with six more of the top agents in the industry to discuss their secrets for closing record numbers of transactions year after year.    In a series of rapid-fire Q&As, Tom speaks with Jamie McMartin, Alicia Soekawa, Todd Bartusek, Rachel & Dustin Parker, and Derek Caldwell, who each reveal their unique secrets for scaling sales in 2025. They're breaking down their processes, systems, marketing strategies, routines, and mindsets that drive consistent growth.   This episode is loaded with insights and game-changing tactics for scaling sales, straight from the pros. Grab your notepad and prepare to implement these strategies for an unstoppable year ahead!

If you're looking to boost your revenue in the coming year, this is the show for you!    On this episode of the Tom Ferry Podcast Experience, I have 8 revenue rainmakers – Lourdes Maestres, Steve Rovithis, Luke Newcomer, Landon Albrick, Riley Smith, Meredith Fogle, Dee Martin, and Blake Davenport – who are spilling their secrets of how they're making a ton of money right now.    In a rapid-fire Q&A, we're going around the table as they share their best strategies for ensuring a profitable year to come.    You'll learn what they're doing to generate and convert huge amounts of leads, the groundbreaking strategies to start implementing now, and their systems for scaling without hitting burnout.    This is too much wisdom to digest all at once, so we're splitting it into two parts. Watch or listen now, take notes, and check back next week for Revenue Rainmakers Part 2!   

Very pleased to share that Bob Walkenhorst joined me for Episode No. 139, and it was a privilege to get to know him a little bit.I really enjoyed gaining a little bit of insight into Bob's perspective of the live-music scene in 1980s Kansas City as he and The Rainmakers really found their writing and gigging groove.As a 71-years-young rock star, Bob's still gigging twice a month at Mike Kelly's Westsider, and you can glean more details about those shows if you give his Facebook page a follow.His Web site, bobwalkenhorst.com is absolutely full of treats, including 12 LPs, unique prints, a book, and the means for you to hire him to do music for your private events.Bob and I of course chatted up a few of his favorite records, and those were these:Simon & Garfunkel's Bookends (1968)A Tramp Shining (1968), Richard HarrisJoni Mitchell's Blue (1971)Warren Zevon's self-titled album (1976)Early Days (1994), The WatersonsFind all of Bob's music on Apple or Spotify and don't forget to check out his book, Whirlybird Day, whilst perusing his Web site.Thank you for your support of the progrum.Note: I flubbed an author/title situation during my conversation with Bob: Stephen King's book is called On Writing Well; Writing Down the Bones is by Natalie Goldberg.copyright disclaimer: I do not own the rights to the audio samples contained within this episode. They are clips from a tune called, "Pick Me Up," by The Deadbeats from their 1999 album, Lounging, c/o Space Hopper.

This session will explore the journey to building a $3M book of business, focusing on the importance of authenticity, vulnerability, and forming deep, meaningful relationships. Participants will learn how to strategically position themselves to be chosen for work, while also incorporating business development activities they genuinely enjoy, alongside people they like. The session will also reveal one simple, daily habit—taking just 10 minutes—that has proven to generate more business than any other strategy.

Welcome back Powerhouses! Today I'm chatting with the incredible Cody Blades, an experienced trial lawyer and litigator, to discuss how women in law can take control of their careers by building a book of business and establishing autonomy. Cody shares her personal journey through various legal roles, and discusses the importance of embracing change, letting go of shame, and creating a career path that fits your values and aspirations.Cody also dives into her latest initiative, Rainmakers—a group she founded within the Minnesota Women Lawyers Association, focused on empowering women to develop their own client base and grow their wealth. We explore her passion for helping women overcome industry intimidation and build the confidence to succeed in the legal world.Tune in to hear Cody's insights on defining your ideal client, establishing your brand, and the power of networking. Whether you're a young lawyer or a seasoned professional, this episode is packed with valuable advice on how to create a fulfilling career on your terms. Don't miss out!Mentioned in this episode:Powerhouse VIP Sessions are created for the woman looking to do a 180 degree change in the way she does life and law! Get a 2 hour deep dive coaching session that springboards your transformation.https://www.eringerner.com/powerhouse-vip-sessions--Connect with Cody Blades:LinkedIn: https://www.linkedin.com/in/codyblades/Website: https://www.parkerdk.com/the-team/cody-blades/Email: blades@parkerdk.comStay connected with Erin GernerWebsite https://www.eringerner.com/   LinkedIn https://www.linkedin.com/in/erin-gerner/Facebook https://www.facebook.com/erin.w.gernerInstagram https://www.instagram.com/eringerner/?hl=en

Chuck Curtis offers consulting and coaching services to law firms: * Developing and executing effective partner hiring strategies and initiatives * Aligning firm leadership, practice section leaders, and partner recruiting leaders and teams in most effectively identifying winning partner hiring strategies, including firm branding, and implementing them in the marketplace * Assessing and improving partner hiring teams * Creating a positive firm culture around hiring and retaining lateral partners * Developing a written framework for new partner integration, beginning during the interview process * Providing one-on-one integration coaching to new partners to optimize their successful integration, including onboarding their existing clients and maximizing their exposure to current firm clients and attorneys * Providing one-on-one coaching to law firm Chiefs, Directors and Managers regarding how to excel in their roles and provide maximum value to their firms while maintaining personal balance  ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ www.theplacementclub.com Links: https://www.linkedin.com/in/charles-curtis-7461a39/ clc@clcurtis31consulting.com https://clcurtis31consulting.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

A few years back, I made an episode of Marketing Secrets about becoming a "RainMaker"—someone who brings in leads and drives revenue within a company, ensuring unlimited earning potential. I originally shot this for a friend, but this principle is far too easily forgotten so I wanted to return to it with you. So whether you're an entrepreneur or technician, this concept is critical for anyone trying to increase their earning potential. I explore the three main roles in any business: the entrepreneur, the technician, and the rainmaker. While technicians are vital for a business's operations, they often have income ceilings, unlike rainmakers, who possess the ability to bring in new customers and generate money. Becoming a rainmaker means you're indispensable, and there are no limits to your income because you're directly responsible for the company's growth. I also dive into the mindset shifts required to make this transformation, whether you're a videographer, doctor, or anything in between. Key highlights: Entrepreneur vs. Technician: Why technicians often have income caps, while entrepreneurs and rain makers have limitless potential. The Role of the Rainmaker: How to shift your focus from perfecting your craft to making money. Becoming Invaluable: Strategies for positioning yourself as a rainmaker within an organization. Immersion & Learning: Why deep learning and surrounding yourself with the right knowledge are key to mastering this skill. Discover how you can take control of your financial future by mastering the art of making it rain in your business or career by tuning in! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

The age of virtual work has arrived - and many businesses have found a welcome niche in stay at home moms. They want to work from home, pursue digital or virtual businesses, and they are scrolling all day on their phones, many looking for a way to make some extra income and help make ends meet in this tough economy. One mom who is part of my Instagram community and fell into one of these schemes shares her story today. It is a cautionary tale of something sounding too good to be true... and we know how that usually goes. SPONSORS Seven Weeks Coffee⁠⁠⁠ - KINDLED10 for 10% off ⁠⁠⁠⁠⁠⁠⁠We Heart Nutrition⁠⁠⁠⁠⁠⁠⁠⁠ - use code KINDLED for 20% off --- Support this podcast: https://podcasters.spotify.com/pod/show/kindledpodcast/support