Podcasts about scale episode

Episode Overview Today, Annie and Jen discuss strategies for dining out that will help more mindful, calorie-conscious decisions without sacrificing the joy. From the importance of menu foresight to customizing your meals to fit your nutritional needs, they cover it all. Whether you're a frequent or an occasional diner, this episode will help you navigate any menu while staying true to your health goals. Before we dive in, don't forget to grab our free download, "How to Build a Balanced Meal." This will help you understand balanced eating and how to manage hunger and satiety effectively. Get your copy now. Key Points Annie and Jen share their dining out habits Ways to customize orders Creating calorie awareness and managing portions Considering add-ons and sides Related Content Episode 246: Q+A – Struggling with “Bad Foods” and Self-Sabotage After Stepping on the Scale Episode 171: 4 Reasons You Don't Have Self-Control Around Food Transcript Download a copy of this episode's transcript here.

You've probably seen the ads and heard people talk about some of the injectable weight loss drugs recently whether it's semaglutide or Ozempic and we want you to be informed with the truth! That's why we're bringing back Dr. Kohlton Rhoda to explain these compounds and who they would be most effective for! We'll discuss a brief overview of how these drugs work and who they are intended for, some of the studies behind these drugs, the stigma and biggest concerns around this issue, and more!   Time Stamps:   (2:40) Why Obesity is Being Called a Disease (6:13) Popular Weight Loss Drugs (10:20) Defining BMI (4:55) Thyroid Cancer (15:55) First Step Study Results (26:39) How It Works (35:55) Who This is Actually For (39:14) The Concept of Muscle Wasting (41:25) How to Not Focus On the Scale Episode (47:08) GI Issues (49:38) Biggest Concern as a Provider (57:25) Stigma Around This (1:05:50) Where To Find Kholton ---------------------------- Episode 148: Overcoming Scale Anxiety: Instilling New Beliefs for Breaking the Cycle of Letting the Scale Define Your Self-Worth ---------------------------- Follow Us on Instagram! @docrhoda_np @fitnessshaman @dalalovesdumbbells @dldnation @shotstothedomepodcast ---------------------------- Get Sean's Book, “Hack Your Health!” ---------------------------- We have helped over 5,000 people transform their lives through sustainable health! If you want to be the next, click here to apply for coaching! ---------------------------- Check out our website for freebies, amazing client results, and more! DLDNation.com

We're off this week to enjoy a Springbreak. Enjoy this rewind episode and we'll see you next week! Colleen was a popular, young math teacher from Massachusetts in 2013 when she was brutally murdered at the place she loved most DOING what she loved most. Originally aired: May 27, 2021 Resources:  Video: https://www.youtube.com/watch?v=Qd8EH0Q_vKQ  Sword and Scale: Episode 88  Town Museum website: https://salemwitchmuseum.com/locations/welcome-to-danvers/  Article: https://nthfmemorial.org/everyone-makes-a-difference-colleen-ritzer/  Article: https://www.salemnews.com/news/local_news/ritzer-family-devastated-by-chism-sentence/article_0b1ab180-fd44-5185-ac7a-713d1103f262.html  Article: https://www.salemnews.com/news/local_news/salem-state-university-mourns-death-of-teacher/article_2d62f8d7-db52-5b02-b378-efb59e8bf7aa.html  University Blog: https://www.assumption.edu/assumption-achieves-university-status  Article: https://www.wcvb.com/article/danvers-student-14-charged-in-death-of-math-teacher/8190166#  Article: https://www.bostonglobe.com/metro/2013/11/22/timeline-murder-collen-ritzer-danvers-high-school/NBCbSUOpBWJcArUTpF1q3J/story.html  Obituary: https://www.currentobituary.com/obit/132681  Assumption college catalog ( Pg 25 used) https://digitalcommons.assumption.edu/cgi/viewcontent.cgi?article=1006&context=undergraduate-catalogs  Article: https://www.patriotledger.com/article/20151216/news/151217149  Article: http://courtjunkie.com/timeline-colleen-ritzer-murder/  Article: https://www.wbur.org/news/2016/02/26/chism-sentencing  Article: https://www.cnn.com/2014/07/23/justice/massachusetts-philip-chism/index.html Music Used: Walking with the Dead by Maia Wynne Link: https://freemusicarchive.org/music/Maiah_Wynne/Live_at_KBOO_for_A_Popcalypse_11012017 License: https://creativecommons.org/licenses/by-nc-nd/4.0/ Our Links: Website: https://themurderdiariespodcast.com/ Patreon: https://www.patreon.com/themurderdiariespod Buy Us a Coffee: https://www.buymeacoffee.com/mdiariespod Instagram: https://www.instagram.com/themurderdiariespod/ TikTok: https://vm.tiktok.com/ZTdgBwpV1/ Edited by: https://www.landispodcastediting.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Orion Krause, a 22-year-old from Rockport, Maine killed his mother, his grandparents and their caretaker at the 80 Common St. home. What made this young musician and Oberland graduate take the life of 4 people with a baseball bat? Join us as we take a deep dive into this Groton, Massachusetts tragedy. Works Cited Acquisto, Alex. ““Another Person Came Out,” Father Says of Son Accused of Killing Four.” Bangor Daily News, 14 Sept. 2017, www.bangordailynews.com/2017/09/14/news/another-person-came-out-father-says-of-son-accused-of-killing-four/. Accessed 27 Nov. 2022. Archive, View Author, et al. Orion Krause Pleads Guilty to Quadruple Murder with Baseball Bat. 3 Sept. 2021, nypost.com/2021/09/02/orion-krause-pleads-guilty-to-quadruple-murder-with-baseball-bat/. Accessed 28 Nov. 2022. Boudet, Mike. “Sword and Scale Episode 214.” Www.swordandscale.com, www.swordandscale.com/Sword-and-Scale-Episode-214. Accessed 28 Nov. 2022. “Maine Man Pleads Guilty to Baseball Bat Killings of 4.” The Patriot Ledger, www.patriotledger.com/story/news/2021/09/02/maine-man-pleads-guilty-killing-four-baseball-bat/5702607001/. Accessed 28 Nov. 2022. mhanson@masslive.com, Melissa Hanson |. “What We Know: Groton Quadruple Murder.” Masslive, 12 Sept. 2017, www.masslive.com/news/2017/09/orion_krause_accused_of_killin.html. Accessed 27 Nov. 2022.

Kommer pusselbitarna falla på plats nu, i den fjärde och avslutande delen i 2022 års Påskkrim? Anna Lisa Raymundo är död. Mördad. Mordutredare Alison Carpentier ser paralleller mellan det hon är säker på är ett mordförsök, på Paul Christos - och mordet på Anna Lisa. …………………. Ett stort tack till vår gäst, Josefine Molén, och ett jättetack till er för att ni har lyssnat ! Vi hoppas att ni har gillat detta års Påskkrim! KÄLLOR: 16 sept 2020 (hämtad 2022-03-15) ‘The real life ‘'Fatal Attraction''. mysteryconfidential.medium.com/the-real-life-fatal-attraction-e322325fa4e8 Dipshana Dangol, 14 mars 2022 (hämtaed 2022-03-15) ‘Sheila Davalloo Where Is She Now?' showbizcorner.com/sheila-davalloo-where-is-she-now-husband-paul-christos-photos Paul Harper, 6 aug 2017 (hämtad 2022-03-15) Who is Sheila Davalloo? www.thesun.co.uk/news/3848995/sheila-davalloo-murderer-anna-lisa-raymundo-husband-killer-women-piers-morgan/ Morganteen, J. (2012) Stamford Advocate Man at center of alleged love triangle testifies www.stamfordadvocate.com/news/article/Man-at-center-of-alleged-love-triangle-testifies-2739964.php (Hämtad: 2022-03-02). The Hartford Courant () Was stabbed Husband's Conversation With Wife Confidential? www.courant.com/news/connecticut/hc-ap-supreme-court-love-triangle-slaying-20151014-story.html (Hämtad: 2022-03-02). Morganteen, J. (2012) Stamford Advocate Expert: Davalloo made 911 call www.stamfordadvocate.com/local/article/Expert-Davalloo-made-911-call-2753115.php (Hämtad: 2022-03-02). Morganteen, J. (2012) Stamford Advocate Man at center of alleged love triangle testifies www.stamfordadvocate.com/news/article/Man-at-center-of-alleged-love-triangle-testifies-2739964.php (Hämtad: 2022-03-02). Morganteen, J. (2012) Stamford Advocate Stamford murder victim's parents testify www.stamfordadvocate.com/news/article/Stamford-murder-victim-s-parents-testify-2919966. KÄLLOR, ljudklipp: Boudet, M. (2019) Sword & Scale Episode 151 och 152 www.swordandscale.com/Sword-and-Scale (Hämtad: 2022-03-02).

P Å S K Ä G G 3 ‘'My brother's keeper' Anna Lisa Raymundo har ett bra liv. Hon har efter en lång utbildning fått ett arbete som både intresserar och utmanar henne. Dessutom gillar hon företaget hon jobbar på: Purdue Pharma. Hon har ett minst lika bra liv utanför jobbet. En lyxig lägenhet vid havet, och en pojkvän. Nelson har de kvaliteter Anna Lisa söker efter i en partner. Han är snäll, ambitiös, har ett snabbt intellekt. Och så älskar han henne, förstås. Så pass mycket faktiskt, att de förlovar sig efter att Nelson introducerats för Anna Lisas familj och släkt och fått tummen upp. Framtiden ser ljus ut för de unga tu. …………………… Vill du bli patron, stötta oss och samtidigt få tillgång till bonusavsnitt, gå in på Patreon.com/krimkalendern. Anna Lisa Raymundo Paul Christos Nelson Sessler Sheila Davalloo KÄLLOR: 16 sept 2020 (hämtad 2022-03-15) ‘The real life ‘'Fatal Attraction''. mysteryconfidential.medium.com/the-real-life-fatal-attraction-e322325fa4e8 Dipshana Dangol, 14 mars 2022 (hämtaed 2022-03-15) ‘Sheila Davalloo Where Is She Now?' showbizcorner.com/sheila-davalloo-where-is-she-now-husband-paul-christos-photos Paul Harper, 6 aug 2017 (hämtad 2022-03-15) Who is Sheila Davalloo? www.thesun.co.uk/news/3848995/sheila-davalloo-murderer-anna-lisa-raymundo-husband-killer-women-piers-morgan/ Morganteen, J. (2012) Stamford Advocate Man at center of alleged love triangle testifies www.stamfordadvocate.com/news/article/Man-at-center-of-alleged-love-triangle-testifies-2739964.php (Hämtad: 2022-03-02). The Hartford Courant () Was stabbed Husband's Conversation With Wife Confidential? www.courant.com/news/connecticut/hc-ap-supreme-court-love-triangle-slaying-20151014-story.html (Hämtad: 2022-03-02). Morganteen, J. (2012) Stamford Advocate Expert: Davalloo made 911 call www.stamfordadvocate.com/local/article/Expert-Davalloo-made-911-call-2753115.php (Hämtad: 2022-03-02). Morganteen, J. (2012) Stamford Advocate Man at center of alleged love triangle testifies www.stamfordadvocate.com/news/article/Man-at-center-of-alleged-love-triangle-testifies-2739964.php (Hämtad: 2022-03-02). Morganteen, J. (2012) Stamford Advocate Stamford murder victim's parents testify www.stamfordadvocate.com/news/article/Stamford-murder-victim-s-parents-testify-2919966. KÄLLOR, ljudklipp: Boudet, M. (2019) Sword & Scale Episode 151 och 152 www.swordandscale.com/Sword-and-Scale-Episode-151 (Hämtad: 2022-03-02).

P Å S K Ä G G 2 ‘'My brother's keeper' Idag fortsätter Sofia att berätta för Josefine, Jennie, och så er förstås! Sheila har försökt pigga upp Paul med lite naturläkemedel. Kanske blir deras äktenskap bättre, bara han blir lite piggare? Men Paul verkar inte tåla medicinen så bra. Det Paul fått i sig är Efedrin, som är allt annat än ett naturläkemedel. Deras äktenskap knakar allt mer i fogarna. Tillslut är det som att det enda de har att prata om är triangeldramat på Sheilas jobb. Men Sheila vägrar att ge upp. Hon och Paul ska hitta tillbaka till varandra! Hon har hört talas om en lek man kan leka för att öka tilliten. En spännande lek, med en sexig twist. Kanske är det lösningen på deras problem? …………………… Vill du bli patron, stötta arbetet med podden och få tillgång till bonusavsnitt? Gå in på Patreon.com/krimkalendern. KÄLLOR, MANUS: The Hartford Courant () Was stabbed Husband's Conversation With Wife Confidential? www.courant.com/news/connecticut/hc-ap-supreme-court-love-triangle-slaying-20151014-story.html (Hämtad: 2022-03-02). Morganteen, J. (2011) Stamford Advocate Davalloo to cross-examine ex at her trial www.stamfordadvocate.com/news/article/Davalloo-to-cross-examine-ex-at-her-trial-2416228.php (Hämtad: 2022-03-02). Morganteen, J. (2012) Stamford Advocate Davalloo sentenced to 50 years for 2002 murder www.stamfordadvocate.com/news/article/Man-at-center-of-alleged-love-triangle-testifies-2739964.php (Hämtad: 2022-03-02). Morganteen, J. (2012) Stamford Advocate Expert: Davalloo made 911 call www.stamfordadvocate.com/local/article/Expert-Davalloo-made-911-call-2753115.php (Hämtad: 2022-03-02). Morganteen, J. (2012) Stamford Advocate Man at center of alleged love triangle testifies www.stamfordadvocate.com/news/article/Man-at-center-of-alleged-love-triangle-testifies-2739964.php (Hämtad: 2022-03-02). Morganteen, J. (2012) Stamford Advocate Stamford murder victim's parents testify www.stamfordadvocate.com/news/article/Stamford-murder-victim-s-parents-testify-2919966.php (Hämtad: 2022-03-02). News 12 Westchester (2004) Sheila Davalloo case verdict www.youtube.com/watch?v=jOQ1DBUS9ZI (Hämtad: 2022-03-02). Phelps, M. W., (2014) Obsessed New York: Pinnacle Books KÄLLOR, LJUDKLIPP: Boudet, M. (2019) Sword & Scale Episode 151 www.swordandscale.com/Sword-and-Scale-Episode-151 (Hämtad: 2022-03-02). Oxygen (2020) Snapped: Women Who Murder Podcast Sheila Davalloo (Part 1) www.oxygen.com/snapped-women-who-murder-podcast (Hämtad: 2022-03-04).

Story Time Podcast presents the death of James Whitaker at the hands of his incestual roommate Michael Dixon and Michael's daughter/girlfriend Melody Sue Dixon. James was a father, grand-father and widower when he was killed in his own home in the early hours a July morning. He was reported missing by family and a plea was made to the public. In the meantime, rumors were flying that Michael killed James over a love triangle with Michael's own daughter Melody. SOURCES https://www.logandaily.com/news/murder-defendant-gives-another-version-of-slaying/article_12c74fbf-96d6-5a6b-90bd-dfe5387fe2b6.html https://www.sciotopost.com/hocking-county-oh-man-missing-nearly-month-please-share/ https://abc6onyourside.com/news/local/michael-thomas-dixon-hocking-county-ohio-murder-sentencing-7-14-21 https://lawandcrime.com/live-trials/live-trials-current/michael-dixon/watch-live-michael-dixon-on-trial-in-dismemberment-murder-of-james-whitaker/ https://www.swordandscale.com/Sword-and-Scale-Episode-199

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click. Our Partners: How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!) Free Training: How to Generate Leads and Revenue with an Automated Chatbot Get One Month of Free Content from BKA Content (CODE: Perpetual) Sendlane’s 2021 eCommerce Email Marketing Playbook Resources Mentioned In This Episode: Unlock Your Business Potential By Advertising on Social Media with Tier 11 Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps WordStream: Everything You Know About Conversion Rate Optimization Is Wrong Shop.org DigitalMarketer Lab Elite Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Colleen was a popular, young math teacher from Massachusetts in 2013 when she was brutally murdered at the place she loved most. Buy us a coffee and support the show! https://www.buymeacoffee.com/mdiariespod Resources:  Video: https://www.youtube.com/watch?v=Qd8EH0Q_vKQ  Sword and Scale: Episode 88  Town Museum website: https://salemwitchmuseum.com/locations/welcome-to-danvers/  Article: https://nthfmemorial.org/everyone-makes-a-difference-colleen-ritzer/  Article: https://www.salemnews.com/news/local_news/ritzer-family-devastated-by-chism-sentence/article_0b1ab180-fd44-5185-ac7a-713d1103f262.html  Article: https://www.salemnews.com/news/local_news/salem-state-university-mourns-death-of-teacher/article_2d62f8d7-db52-5b02-b378-efb59e8bf7aa.html  University Blog: https://www.assumption.edu/assumption-achieves-university-status  Article: https://www.wcvb.com/article/danvers-student-14-charged-in-death-of-math-teacher/8190166#  Article: https://www.bostonglobe.com/metro/2013/11/22/timeline-murder-collen-ritzer-danvers-high-school/NBCbSUOpBWJcArUTpF1q3J/story.html  Obituary: https://www.currentobituary.com/obit/132681  Assumption college catalog ( Pg 25 used) https://digitalcommons.assumption.edu/cgi/viewcontent.cgi?article=1006&context=undergraduate-catalogs  Article: https://www.patriotledger.com/article/20151216/news/151217149  Article: http://courtjunkie.com/timeline-colleen-ritzer-murder/  Article: https://www.wbur.org/news/2016/02/26/chism-sentencing  Article: https://www.cnn.com/2014/07/23/justice/massachusetts-philip-chism/index.html Support the show (https://www.patreon.com/themurderdiariespod?fan_landing=true) Music Used: Walking with the Dead by Maia Wynne Link: https://freemusicarchive.org/music/Maiah_Wynne/Live_at_KBOO_for_A_Popcalypse_11012017 License: https://creativecommons.org/licenses/by-nc-nd/4.0/

Show Resources: Episode 14 - Low Budgets Episode 22 - How to Scale Episode 15 - Benchmarks Episode  10 - High Performing Offers LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: Your LinkedIn Ads are performing well, but your boss or client isn't giving you much budget. This week, we're making the case for scaling on the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So we highlighted someone back on the q&a episode, her name is Felicia Gheorghe, and she asked this question and I thought it was definitely deserving of a more detailed dive. I tend to recommend some pretty large numbers in budget and spend. And so she asked, "Hey, I'm struggling with really low budget over here. What numbers do I bring up to justify and convince that scaling up and add is necessary?" And this is a really good question. Because when we're faced with really small budgets, and our boss or our client won't give us additional, we really do have to build the business case around, "Hey, this really is performing well, you should feed it while it's working." So we'll get into all of that today. In the news, I just got back from vacation and so I'm struggling to record this at like seven o'clock at night. I think I just decided I'm never going to take another vacation again. But a nice little piece of news, B2Linked just turned six years old last week, so Happy Birthday to us. And a friend of the show, Kylee Lessard, who's a product marketing manager at LinkedIn. She shared a poll last week and I wanted to just share the results of this because I thought this was really interesting for everyone. She asked, "What kind of stories content do you want to see from brands on LinkedIn?" And the options were info, like news events and products. Educational, like data, insights, tips, tricks. And people, employees and culture. And then there's another other category where people could vote in. And I personally think that educational content, like data, insights, tips, tricks, would be the most interesting content to me. So that's what I voted for. And as soon as we can see the results here, 57% voted the same way I did. People with employees and culture came in second place with 26%. And news and info came in a measly 13%. And I think this answered perfectly a question that I've had for a long time, which is, in a business to business context, what sort of content do you put in a stories, ad or even in a company's story. So based off of this poll, I'm going to start with more of that educational content. Thanks, Kylie for hosting that poll. And a friend this week, who is part of the alpha for stories ads, he shared something that was a little disheartening to me, but it's probably not in its final revision. He said that when you're part of the alpha, you don't bid for stories inventory separately from a separate campaign, you do it as basically a checkbox onto a sponsored content campaign. So if you have something that sponsored content running, then this would just be another Inventory slot that you could stick sponsored content into. Personally, I think that would be a terrible user experience, if that were to continue. So I hope we get our own inventory with it. And then from an advertising perspective, I really hope that we're getting our own inventory and we can bid specifically for it, because that means low costs get in before the competition happens. So we'll see in the beta or when it finally comes out for release, I'm crossing my fingers that we get a really low floor bid so we can really start talking about the great deals that can be had on LinkedIn. I wanted to highlight a review from CRBladen, who's in Great Britain. He said, "He speaks my language. I love ajs podcast. He's super knowledgeable and give sound and strategic advice for LinkedIn marketers. As a freelance LinkedIn marketer, it's great to hear someone geek out over LinkedIn Ads and share my passion for the platform. Thanks, AJ." Hey CRBladen, thanks so much for saying that. I will geek out with you anytime. I would love to feature you as well, talking to you listener, to leave a review on whatever podcast platform you listen to. And I would absolutely love to give you a shout out. All right, with that being said, let's hit it. So diving into this issue of starting with a low budget and then wanting to prove out the model so that you can scale, it's really helpful to have listened to Episode 14. That's all about basically how to have success with small budgets. So feel free to pause this one, and then go and binge listen to Episode 14 and come back or quite honestly, they're okay in reverse as well. So to me making the case about taking a smaller budget and growing it either to my boss or the company's owner or the client, it all comes down to confidence. And I certainly don't know all of your individual situations because everyone's situation is different. But I've talked to some who have low budgets because maybe one they've been burned by an agency that's done bad work, and so they're Trying to lower their risk, Two maybe they have money, but the Exec team needs to see the quote unquote, results, before going all in. Three, they don't understand how digital marketing works. And then it's our job to educate them on investing enough to make sure we have a sizable amount that tells us whether or not it's working. Or number four here, they just don't have the money to invest. And I know this is a hot take, potentially, but I don't think it's our job as marketers to change the financial culture of the company. So if you really feel like your growth is being stifled because you're killing it on LinkedIn Ads, and you want to scale, but you just can't make a case for them to grant you more budget, then I would say it's not your job to fight that battle. And it might be better just to drop the client, or maybe even switch companies if your internal. And I know this is a LinkedIn Ads podcast, but the nature of LinkedIn ads is really high risk. First of all, it's expensive. And so any mistake you make is automatically an expensive mistake. And then also the traffic is more mid to top of funnel. So it's these long sales cycles, and people just aren't ready to make big commitments yet. And so if you have an executive who's looking to see quote, unquote, results, for my experience, that usually means that they're looking for a return on their investment, which isn't going to happen fast with LinkedIn Ads 99% of the time, because it's specifically for longer sales cycles. It's catching people outside of their level of intent. So the risks to you as a marketer in going out on a limb to fight for additional budget, just because you have confidence in the results, it puts you at risk of really looking bad to your boss or bad to the client. And certainly that's scary. That's something that we really need to consider. On the flip side of that, though, I do think that you as a marketer have the responsibility to first of all, be aware of the financial situation of the company, and the number to be aware of the financial culture of the company, so that you don't stick out like a sore thumb by pushing them to increase budgets, and then end up losing your job or looking bad or leaving a bad taste in someone's mouth. And based on that, you definitely want to pick your battles, because maybe your company has the money. And you know that LinkedIn Ads has the best potential for the highest quality leads, and you need to fight to change your executives minds. Or maybe your company doesn't have the money to scale. So you decide to sit back and just keep doing the best job you can, even with a low budget, even if you are highly confident that it would scale. So if it's a battle you want to fight, then absolutely go for it. But your relationship with the exec team, I feel like is super valuable. And LinkedIn Ads is a high risk platform by nature. So guard your reputation and guard your job before you go on a fight just to increase your budget. So if you're looking for the formula on how to scale, definitely go back and listen to Episode 22. It's all about how to take good results and scale them up. But what we're going to cover today is how to identify whether there's something there that's worth scaling, and really how to analyze your traffic, your conversions, your lead quality. So we're gonna dive a little bit deeper in here. 8:20 Case Study I want to share a case study from a client that we worked with. And the company is called pilot.com. And they provide SAS software for bookkeepers. And our partners, they're ultra sharp marketers, which is always a plus. They were spending a really healthy five figure per month budget. And they were spending that with us for many months. And then suddenly they came to us and said that they wanted to increase their budget by nine times overnight, ASAP. Well, scalability and efficiency are kind of our thing. So we did this with a plone. we rebuilt the account structure to sustain that kind of growth, which if you're curious, go back and listen to episode seven on how we do that. And we were totally successful at nine xing the budget overnight. And it was incredible. We stayed perfectly within the efficiency thresholds of the cost per MQL that we needed. So I'm sure patting myself on the back. And I'm telling myself this story that we did such a great job at managing the ads that they went and had an internal meeting and started comparing to the other channels. And they were instantly blown away when they saw the numbers that LinkedIn Ads performance was so mammoth compared to the others that they realized they needed to suddenly nine x their budget, but the truth probably is more than if we would have been paying attention to the signs along the way. We could have been a lot more proactive in suggesting smaller budget increases early on, and we could have taken advantage of the faster growth opportunities as we saw them and gained confidence in their LinkedIn leads. We're definitely not a salesy type of organization. We're not pushy to our clients. So we're the last ones who are proactively, going to our clients and saying you should spend more. Because as an agency, I feel really dirty suggesting that because as clients spend more, we make more. And so it seems really disingenuous. But if we would have done that, if we could have taken advantage of the three to six months beforehand where we could have made smaller gains, I think we would have been further ahead than if we just waited for this realization that the LinkedIn leads are gold. And we should suddenly nine x our traffic and have that drop like a ton of bricks. 10:30 Comparison So as you're running your campaigns, what you first want to do is take a look at your metrics. And it's pretty easy to see that the top line performance and engagement metrics, but I know you you're a sophisticated marketer, and you're going to go deeper than that. You're going to dive into your CRM and pull out your cost per MQL, cost Per SQL, cost per SAL, cost per proposal, cost per closed deal. And then what you want to do is compare your numbers to the benchmarks that I shared in Episode 15. And if you know that you're significantly above benchmark in everything, your confidence should be really high that you're on the right track. And that given a higher budget, you could probably do a great job. And as soon as you start looking at those bottom of the funnel types of metrics like MQLs, SQLs, closes, you'll definitely want to compare this to your other marketing channels. Because let's say for instance, your cost per SAL on Google is like $3,000 and on LinkedIn, it's 2000, there'd be a really good case to be made for taking budget from Google. And I think you also need to realize that your account is in a constant evolution of your ammo that we've talked about before. It's your audiences, your messages and your offers. And I'm sure that you know that your cost per MQL, cost per SQL, and deeper, these are lagging metrics. And so if you look at them now, they'll tell you the story of what was happening in the account weeks or even months ago. So as you evolve your offers and messaging tests, there may be significant room for improvement, that just given a little bit more time to bake out, you can actually realize, and I've said this before, but my recommendation is don't compare with Facebook on like a cost per click, or click through rate, or cost per lead level because LinkedIn is significantly more expensive and the targeting is so much more precise. If you do compare and start robbing LinkedIn of your budget, just because Facebook is cheaper on a cost per lead basis, you'll likely end up cheating yourself out of the real value of LinkedIn, which is the lead quality. And similarly, don't compare your results with Google ads if you're looking at just cost per click, click through rate and CPL because search channels score really high in intent, which makes sense because you're targeting the people who are already looking for what it is you do, but they score really low in the budget and authority categories, which tells you if someone is actually able to purchase from you, and do they have the authority to do that. They're fundamentally very different channels. And they tend to actually work really well hand in hand, rather than head to head. Okay, here's the quick sponsor break, and then we'll dive into the order of confidence for scaling. 13:19 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If the performance of your LinkedIn Ads is important to you, B2Linked is the agency you'll want to work with. We've spent over $130 million on LinkedIn ads, and no one outperforms us on getting you the lowest cost per lead. We're official LinkedIn partners, and we don't have a sales team so you'll deal only with LinkedIn ads, experts from day one. Fill out the contact form on any page of B2Linked.com and we'd love to chat with you about your campaigns. Or heck, show up to our offices on horseback. No matter how you get in touch, we'd love to work with you. 14:00 Order of Confidence For Scale Alright, let's jump into the order of confidence. And what I mean by order of confidence is, as you're advertising, you're going to amass certain metrics. And then based off of how good those metrics are, it will probably give you more confidence that either what you're doing is working, or it's not working, and you should change tactics. So if you're looking at your ads, and you're looking at just the impressions number, what does this tell you? Well, really not very much. Your bidding really qualifies the ad to be worth LinkedIn's while to show to people to give it impressions and that's not very confidence inspiring in my book. But then you go to the next rung down and we start looking at click through rates. Now definitely compared to the benchmarks that we laid out in Episode 15. And that will tell you whether you're being successful at crafting a message that people are either more or less likely to click on. And this is great, but it also doesn't make a strong case for getting additional budget to scale. You've just proven that you can write something that people want to click on. So now you're looking at the conversions or leads number. You're generating conversions and leads and that's great. It means you're offering something that people actually want. And this is quite a bit more inspiring. Similarly, if you're looking at your conversion rate, you can find that you've got enough conversions coming in that you can start to feel confident in how effective your offer is, at getting people, especially cold traffic to reveal themselves to you, to fill out a form. If you have a 12% conversion rate, that tells you that one out of every eight people that you engage with on the ad will end up converting and that feeling is a lot more confidence inspiring to me. You can also now calculate based on your cost per click, what you can expect your cost per lead to be. If you divide your cost per click by your conversion rate percentage, that will tell you what your cost per conversion is. So if you know what your max cost per lead is, and you know what your conversion rate is, you can use basic algebra to figure out how much you're able to bid for traffic, and still stay underneath your goal cost per conversion. So let's say that you have a 12% conversion rate. And you've determined that you want to stay under $120 per conversion. So in this case, we're trying to solve for cost per click, so that's our variable. We're going to divide that by 12%, or .12. So let's say that you have a 12% conversion rate. And you've determined that you want to stay under $120 per conversion. So again, this is basic algebra, so try to follow along. Because good crap, this would work so much better if you could see this So our formula here is your cost per click over your conversion rate equals 120. Our conversion rate is .12, or 12%. here. And so if you evaluate that, you end up multiplying both sides by 12%, you end up with a max cost per click of $14.40. And so in that case, I would go and set a manual bid of maybe even up to $14.50 or $14.75. So I'm going to land somewhere around there. And like I said, that's pretty confidence inspiring. But we can go deeper here. If you're looking at the MQLs or marketing qualified leads level, now you're seeing that your leads are actually turning into marketing qualified leads. For most B2B organizations, this means that the lead quality is high enough for them to qualify to move on to have someone in the sales department take a look at them. And this is confidence inspiring, because you at this point, you know that your targeting is good, you know that your leads aren't garbage, they're passing that initial threshold. The next step is really looking at lead quality and this can be either anecdotal feedback that you get from a sales team, or you have a lead scoring mechanism inside, let's say, your CRM or marketing automation system. When you get enough leads, that you start to get feedback on their quality, this gives you a lot more confidence in your LinkedIn ads performance. And I've also found that anecdotal feedback, even if it's not statistically significant, it can sway sales teams, or sway executives, simply because this is a second voice, a second testimony that what you're what you're saying is true. The next stage is SQL or sales qualified lead. And every B2B company has different names for these stages so this is just the basics. But, you might call it an SAL, you might call it a BPO, whatever you call it, it's just the next qualifying stage. And this stage is actually my favorite stage to track and for marketing to be held accountable to because it incorporates both the lead quality, because it incorporates both the lead quality from my targeting, as well as the cost efficiency that we're driving. At this stage, you're starting to see your leads be qualified in the sales process is having promise. And these could start leading to close deals and this is amazing. This really gives me the ultimate confidence in my advertising efforts. Because now I can present a cost per SQL and an SQL conversion rate. And I can go to the executive team or I can go to the client and inspire a lot of confidence in additional budget, especially if you can say, oh, and in the last few weeks, we've made some big additions to the platform, and it's likely going to do even better than that as the database out. And of course, if you're a big spender or you've just been driving this traffic long enough, you can start to see proposals come in when your leads start getting proposals at volume. And let's say they have a near 50% chance of closing. This gives excellent confidence that actually efforts are turning into a return on investment. Even if it takes that deal, three months to go from proposal to close, if you've got 10 of these things, and you know that they have a 50% chance of closing, that might as well be money in the bank. But of course, what every business owner wants is closed deals. And so when you start amassing enough data, that you can generate closed deals, and track them at some kind of volume. I think that's all the confidence that you'll ever need. But of course, we definitely need to talk about limitations, because not every audience is scalable. Not every offer is scalable. So let's jump into some of the things that might stop you from being able to scale. The first is your audience size, let's say that you want to scale and you even have the budget. But if your audience sizes are too small, you just won't be able to spend more budget on them. And as you implement the things that we learned for Episode 22, all about scaling, you might find that you've already hit this level of diminishing returns, because your audience just isn't big enough. And unfortunately, this is just kind of the way it is, it's possible that you've already found the optimal amount of scale in your account. And that's actually good to find out where your limitations are. 21:12 Limitations The next limitation, though, is a lot easier to deal with. And this is your click through rate. It might be that everything you launch has click through rates between, let's say, 0.4%, and 0.5%. So even if your audience is nicely sized, because so few people are actually clicking on your ads, you just can't generate enough traffic to spend what you want. In this case, the limiting factor for you is most likely your offer itself. Go back and listen to Episode 10 to learn all about offers. If you can go and create an offer that is so attractive that all of a sudden, every ad that you write gets a click through rate of 1% or higher, this will instantly give you opportunities to double your traffic, and even drop your cost per click significantly. There was one notable case where we had two different ads, both going to the same audience. One was getting a click through rate of like 1.3%. And the other was getting like 0.6%. And so I looked at that and said, "Wow, the ad that's getting a 1.2% click through rate is obviously a much better ad. Let's scale that." But then as soon as we started looking at the conversions that were coming from it, we found that the ad that got clicked on less the one with 0.6% click through rate ended up having a conversion rate that was three times higher. So we paused that high performing ad, even though it was amazing at getting people to click because conversions are so much more important. Remember as advertisers, the closer you can get to the money, the more valuable your decisions and actions are. All right, I've got the episode resources for you coming right up. So stick around. 22:59 Thank you for listening to the LinkedIn ads Show. Hungry for more? AJ Wilcox, take it away. 23:10 Resources If you haven't already, check out Episode 14 all about low budgets. And then Episode 22 is all about how to scale up effectively and efficiently. We mentioned account structure, which Episode Seven goes into. And then you should definitely listen to Episode 15 all about benchmarks to let you know if you're doing a good job, or if you're totally falling off the horse. And of course, a classic, one of our most popular episodes Episode 10, all about crafting the right offer and the right call to action. If you are one of your colleagues is looking to learn LinkedIn, point them towards the LinkedIn Learning course on LinkedIn advertising. I am the humble author of that. But I can say it's a really surprisingly good course especially for the price that LinkedIn Learning charges for which I think is $25 or free. You'll see the link right down below in the show notes where you can click right to it. Also make sure to subscribe on whatever podcast player you're listening to right now. And then please do rate and review the podcast. If you review, I'd love to shout you out. With any episode ideas or feedback, hit us up at podcast at B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Today we’re sharing the 5 Facebook plays working best for Molly right now. These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they’re selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays.   IN THIS EPISODE YOU’LL LEARN: Play #1: Direct To Product Page used on specific avatars that are ready to purchase Play #2: Presell Articles, used for cold traffic to build up the desire for the product Play #3: Direct to Lead Magnet, used to capture lead’s information Play #4: Direct to Free Video Series, to convert cold leads into subscribers Play #5: Dynamic Product Ads, for cold and warm traffic   LINKS AND RESOURCES MENTIONED IN THIS EPISODE:   Inside Molly’s Paid Traffic Playbook: 5 Facebook ‘Plays’ to Make More Profit DIY Gift Kits Ad Library Panda Planner Ad Library 5 Makeup Tips For Older Women Which Type Of Course Should I Create For My Business? Quiz Free Swipe File: 147 Facebook Ads From Top 25 Brands Free 5-Part Facebook Ads Mini-Class Train My Traffic Person Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

This is Part 2 of our Q&A with Ralph and Molly! In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO). IN THIS EPISODE YOU’LL LEARN: Why to use catalog sales and conversion objectives at every level of your funnel Ralph & Molly’s take on Instagram’s like-removal test The recommendation of 3–6 ad sets and 2–6 live ads/ad set when using CBO How to use broad targeting on Facebook to find your audience in Australia Ralph & Molly’s meditation, exercise, and supplement routines LINKS AND RESOURCES MENTIONED IN THIS EPISODE: BOOM! Presell Article  About Campaign Budget Optimization Omvana Meditation App HPX Optimized Marie Forleo Gabby Bernstein Tier 11 Open Jobs Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 215: Q&A With Ralph and Molly   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

In this first Scale/Episode, Raquel shares her personal story of why a Mermaid, and shares the metaphor she discovered of being a well-rounded woman and how there's a little Mermaid in all of us. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Shut your "mouthy mouth" and listen to Stefanie and Lynette cover the Julie Schenecker murders, along with a plethora of other bizarre random crime stories that were initially aired on Sword and Scale Episode 17.

A rare phenomenon causes a mother to make her children ill for her own selfish gain. Chapter 1 of "Sick and Murdered". Laurie Williamson is wheeled into court to face charges (she claimed to be paralyzed). Resources: Podcasts featuring the Dee Dee & Gypsy Blanchard Case - Generation Why - Episode 234 Sword and Scale - Episode 49 Documentary: Mommy Dead and Dearest  

Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale? Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph reveals how to use this strategy (and the origins of its name), so you can get the best ad results. This episode goes above and beyond the tactics discussed in Episode 69. IN THIS EPISODE YOU’LL LEARN: How to test multiple Facebook ad methods at once, so you can find the perfect ad as you scale. How you can avoid ad cannibalization and audience oversaturation when using the Michigan Method. When to “starve your ponies and feed your stallions” so you get results fast and don’t waste money. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 69: How to Structure a High-Converting Facebook Campaign Episode 70: 5 Facebook Ad Features We’re Using and Why   Keith’s $1 Trail for Facebook Ads University (for the webinar) Press and hold link to visit the page Show Page Notes Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!