Podcasts about CPL

In this episode of the PowettPlay Podcast, hosts Jordan Shannon and West Indies international Kieran Powell sit down to discuss some of the biggest talking points shaping the world of cricket. The conversation begins in the Caribbean Premier League (CPL), where the Guyana Amazon Warriors continue to impress with their performances and emerge as one of the teams to watch as the tournament develops. Jordan and Kieran assess what has been working for the Warriors and the key factors behind their strong start. Attention then turns to the international game, with a look at the Australian cricket team's recent batting struggles and the growing competitiveness of Bangladesh cricket ahead of their upcoming series. The hosts consider how the balance of power is shifting and why Bangladesh can no longer be underestimated, particularly in familiar conditions. The episode also tackles the recurring disciplinary and off-field issues within English cricket. Jordan and Kieran discuss professionalism, player responsibility and whether enough is being done to prevent damaging incidents from repeatedly overshadowing performances on the field. Away from the action, the hosts address concerns surrounding former Pakistan captain Imran Khan, discussing reports about his health while imprisoned in Pakistan and the wider humanitarian questions surrounding his situation. Finally, the episode looks ahead to a future PowettPlay discussion ranking and debating the most influential figures in the history of West Indies cricket from legendary players and captains to the individuals whose impact extended far beyond their statistics. From the CPL and Guyana Amazon Warriors to Australia, Bangladesh, English cricket, Pakistan and West Indies cricket history, this episode brings together the latest cricket discussion, analysis and opinion from Jordan Shannon and Kieran Powell. #PowettPlayPodcast #CricketPodcast #CricketNews #WestIndiesCricket #CaribbeanCricket #CPL2026 #CaribbeanPremierLeague #GuyanaAmazonWarriors #ShaiHope #AustraliaCricket #EnglandCricket #BangladeshCricket #ImranKhan #InternationalCricket #CricketDiscussion #CricketAnalysis #CricketFans Learn more about your ad choices. Visit podcastchoices.com/adchoices

Use our code for 10% off your next set of MLB tickets on SeatGeek*: https://seatgeek.onelink.me/RrnK/TALKIN2026. Sponsored by SeatGeek. *Restrictions apply. Max $20 discount Be sure to check out all our CPL coverage and highlights on That's Cricket's social channels! https://www.youtube.com/@thatscricketjm/videos Book your next trip at https://www.bestwestern.com https://fanaticsmarkets.onelink.me/3MFw?pid=jomboy&af_dp=fanmarkets%3A%2F%2Fhomepage&af_channel=partnerships&c=jomboy_fmx&af_ad=youtube&af_web_dp=https%3A%2F%2Ffanaticsmarkets.com%2F%3Fpid%3Djomboy%26c%3Djomboy_fmx%26af_ad%3Dyoutube%26utm_source%3Djomboy%26utm_medium%3Dreferral%26utm_campaign%3Djomboy_fmx%26utm_content%3Dyoutube   Coach Trev and Talkin' Jake tier rank MLB superstars, if they are on a historical pace, who would get MVP right now, and how some can make an impact even during a rough 2026 season   Event contracts carry risk of total loss and changing prices. Not good  for all investors. Not available in all states. Must be 21+. See Important Disclosures in Fanatics Markets app. Customers are introduced to Crypto.com by Paragon Global Markets, LLC, d/b/a Fanatics Markets IB, an Introducing Broker registered with the CFTC and a Member of the NFA.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Caribbean Premier League 2026 is underway, and on this episode of the PowettPlay Podcast, hosts Jordan Shannon and West Indies international Kieran Powell take an early look at the tournament and what it could mean for the future of West Indies cricket. With several established Caribbean stars entering the latter stages of their careers, Jordan and Kieran discuss the importance of the CPL continuing to provide a genuine pathway for the next generation of West Indies cricketers. Which young players are ready to step forward, and is the tournament doing enough to prepare them for the demands of international cricket? The conversation focuses on some of the emerging talent already making an impression, including Vitel Lawes and Jewel Andrew, analysing their performances, potential and the opportunity the CPL provides for young Caribbean players to test themselves alongside experienced international professionals. The hosts also reflect on the significance of Jamaica's return to the Caribbean Premier League, the excitement it has brought back to Jamaican cricket supporters and why strong representation from across the Caribbean remains important to the identity and success of the competition. Away from the action on the field, Jordan and Kieran examine the wider challenges facing the CPL. From broadcasting rights and commercial growth to an increasingly crowded global franchise cricket calendar, the discussion explores how the league can continue to compete, attract audiences and remain financially sustainable. Ultimately, the CPL must be more than simply another T20 tournament. It has the opportunity to become one of the most important development platforms for West Indies cricket a proving ground where talented young players can gain experience, build reputations and demonstrate that they are ready to become the next generation of Caribbean stars. Can the Caribbean Premier League continue to develop elite West Indies talent while competing with the rapidly expanding world of franchise cricket? Join Jordan Shannon and Kieran Powell for the latest episode of the PowettPlay Podcast as they discuss CPL 2026, West Indies cricket, emerging Caribbean talent, Jamaica's CPL return, franchise cricket, player development and the future of cricket in the Caribbean. #CPL2026 #CaribbeanPremierLeague #WestIndiesCricket #CPL #Cricket #T20Cricket #CaribbeanCricket #JamaicaCricket #JamaicaKingsmen #JewelAndrew #VitelLawes #KieranPowell #PowettPlay #PowettPlayPodcast #WestIndies #CricketPodcast #FranchiseCricket #FutureOfWestIndiesCricket #YoungCricketers #CricketDevelopment Learn more about your ad choices. Visit podcastchoices.com/adchoices

We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, FIFA, and Canadian Premier League chat. The Whitecaps dominated their top of the West clash with a very unadventurous LAFC side, as they returned to BC Place on Saturday, having to settle for a frustrating draw. The point keeps them top of the Conference though and we pick over the main talking points coming out of the match and hear the thoughts of both head coaches, Jesper Sorensen and Marc Dos Santos. We also chat with LAFC goalkeeper Hugo Lloris about the match, the long MLS break, and the new BC Place pitch, which Canadian winger Jacob Shaffelburg talks about the draw and what's next for Canadian soccer. We also hear from Whitecaps CEO and Sporting Director Axel Schuster about the latest on the team's stadium situation and search for a new owner, the departure of Sebastian Berhalter, and new additions to make the team even more competitive than before. Plus we chat about the news that former Vancouver Canucks and Grizzlies owner Arthur Griffiths may be spearheading a group to buy the Whitecaps. All of this plus we talk the eventful week in the world of FIFA, some Leagues Cup, a little bit of CPL, while music-wise, The Fall return as Artists of the Month with a selection of unique cover versions, Razorcuts feature as our C86 era song, and we've an against modern football song in Wavelength from Belgian streetpunk band The Agitators. Here's the rundown for the main segments from the episode: 01.22: Intro - a walking black pudding 07.00: Whitecaps dominate but can only draw with LAFC 43.50: Leagues Cup provides opportunities for 'Caps 64.00: Hugo Lloris on LAFC draw and the new BC Place pitch 76.40: Jacob Shaffelburg on Whitecaps game and the next step for Canadian soccer 83.25: More new Whitecaps signings imminent as Poku arrives 111.10: Axel Schuster on the latest on the Whitecaps stadium situation and ownership 121.34: Former Canucks owner leading bid to buy 'Caps? 138.00: Are Infantino's days at FIFA hopefully coming to an end? 160.42: Wavelength - The Agitators - No To The Merger 167.23: Goodbyes and a little bit of CPL chat

We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, and Canadian Premier League chat. The Whitecaps finally got back to MLS action this past week with a tough two-game road trip that saw them head home to Vancouver with just a solitary point from games against FC Cincinnati and Minnesota United. We look at the good, the bad, and the ugly coming out of those two matches, with very little in the first category but a lot of concern in the other two. Adding to that concern are more injury woes, no new signings seeming imminent, and the confirmed departed of key midfield piece Sebastian Berhalter to Middlesbrough. We also look at Thomas Müller lighting up the MLS All Star Game activities, MLS discussing much-needed changes to their roster rules and regulations, and round-up the weekend's action in the CPL. All of this plus a little bit more Whitecaps stadium chat, while music-wise, we've three C86 songs for you with tracks from Stitched-back Foot Airman, The Jasmine Minks, and The Chesterfields, and we have another song from a footballer in Wavelength. Here's the rundown for the main segments from the episode: 01.23: Intro - Island time 15.40: Whitecaps take just one point in frustrating two-game road trip 50.50: Whitecaps have big hole to fill as Berhalter sold to Boro 77.09: Whitecaps and Lions both looking to buy BC Place now? 87.45: Thomas Müller shines at MLS All-Star Game shooting challenge 94.35: MLS owners considering big changes to roster rules and regulations 109.15: CPL round-up - Vancouver FC are in the playoff places 124.00: Wavelength - Andy Cole - Outstanding

LT. Derik Zimmel GFPD,   CPL.  Micah Peterson  & Polk County Sherrifs Office Michelle Strezishar is in the studio talking about the Law Enfrorcement 5k run August 8th Show is recorded at Grand Forks Best Source. For studio information, visit www.gfbestsource.com – Or message us at bit.ly/44meos1 – Help support GFBS at this donation link - https://bit.ly/3vjvzgX - Access past GFBS Interviews - https://gfbsinterviews.podbean.com/ #gfbs #gfbestsource.com #grandforksnd #interview #local #grandforks #grandforksbestsource #visitgreatergrandforks @grandforksnd @THECHAMBERGFEGF #belegendary #followers #everyone

As we mark the nation's 250th birthday, the City Club's 2026 Outdoor Summer Series WE THE PEOPLE will dive into topics centering our communities, organizations, and the very people who help our democracy thrive. As one of our nation's oldest democratic public spaces, libraries have become deeply integrated into our communities-meeting a wide variety of social and civic needs. Due to its wide breadth of services and role as an anchor in every Cleveland neighborhood, the Cleveland Public Library (CPL) has been dubbed "The People's University."rnrnThis summer, CPL launched One Cleveland: A citywide civic pride campaign that celebrates the people, neighborhoods, stories, and institutions that connect us as Clevelanders. Intended to mark the city's 230th birthday, One Cleveland highlights the creativity, resilience, and shared experiences that shape our city. Included as part of the campaign is the Cleveland 230 List, a recognition of 230 individuals (past and present) whose work, leadership, and impact reflect the spirit and strength of our city.

Episode 143 marks a milestone: CPL has officially passed the total episode count from Neal's old Master Keys podcast. To celebrate, Ryan turns the mic on Neal and runs him through a real estate investing Q&A.Neal started buying property at 19, picking up fully vacant, boarded-up, and fire-damaged buildings in Halifax that nobody else wanted. He breaks down the value-add strategy that made him the most money, the cash crunches that nearly broke him, and why losing relationships worried him far more than losing money. He also covers how he stumbled into private lending, why the rates and fees never scared him, and what he would actually do starting with $50,000 today.They also get into which pre-COVID investing principles still hold in this market, why vendor take-back mortgages are starting to come back, how overleveraging kills investors who are doing everything else right, and what Canadian real estate looks like in ten years if fertility rates keep falling.Chapters:0:35 Passing the Master Keys Podcast Episode Count 2:22 Real Estate Investing Q&A with Neal 3:07 The Investing Belief He No Longer Holds 5:28 How the Forbes List Started It All 7:22 The Strategy That Made Him the Most Money 9:56 Cash Crunches: Rich on Paper, Broke in Real Life 12:16 Why Relationships Stressed Him More Than Money 13:18 Why Starting Young Made All the Difference 15:10 What He'd Do With $50K Today 18:30 Can You Still Build That Portfolio Today? 20:49 Vendor Take-Back Mortgages Are Coming Back 21:00 How Neal First Discovered Private Lending 23:54 Investing Principles That Never Change 25:11 Cash Flow in a Market That Doesn't Cash Flow 26:12 The Overleveraging Trap 28:50 Canadian Real Estate in 10 YearsResources:Keystone Capital GroupCPLP Instagram: @cplpodcastKeystone Instagram: @keycapgroupFind Neal On:Instagram: @neal.andreinoLinkedIn: Neal AndreinoFind Ryan on:LinkedIn: Ryan MacNeilE-mail: ryan@keycap.ca

We're back with another AFTN Soccer Show packed full of World Cup, Vancouver Whitecaps, and Major League Soccer chat and interviews. The 23rd FIFA World Cup has come to an end. Years of anticipation and now all we have are memories, a lot of fun ones, along with a lot of stuff we'd really like to forget about the whole thing. We look back at the dramatic and eventful last week of the 2026 tournament, the less than exciting final, and Spain being crowned champions once all the dust had settled. Whitecaps coach Jesper Sorensen talks to us about the similarities between Spain and the 'Caps, plus our misty eyes look back at the World Cup that was, the highs, the lows, and everything inbetween. Turning our attention to the club game, we've a lot of Whitecaps chat for you too as we talk more about the Whitecaps bid to operate BC Place. Is it feasible? Why do they want to do it? And might it actually be the best thing for the club in the short, medium, and long term? Plus we look at the Whitecaps cancelled game in Chicago, their busy week to come, and Jesper Sorensen and Ryan Gauld share some thoughts on the battle for the MLS West. We also chat with a couple of Whitecaps about their personal World Cup experiences. Does Thomas Müller have a taste for TV analyst and media work now? And how did Andres Cubas find his first World Cup with Paraguay? All of this plus MLS is back. Can they capitalize on the World Cup success and euphoria? They haven't got off to the most auspicious start. We also talk a little CPL and NSL, while music-wise, we've three C86 songs for you with tracks from St Christopher, The Turncoats, and The Band of Holy Joy, and we pay tribute to the late, great Kevin Keegan in Wavelength. Here's the rundown for the main segments from the episode: 01.23: Intro - what day is it? 04.00: Y Viva España - The 2026 World Cup wraps up after a dramatic final week 36.00: The World Cup that was - highs, lows, and overall thoughts 76.35: The Whitecaps look to run BC Place - is it feasible, is it the best option? 99.05: The Whitecaps almost return to MLS action in Chicago! 111.32: Can MLS attract new fans from the World Cup? 126.20: Thomas Müller on his World Cup experience as a TV analyst 132.15: Andres Cubas interview on his first World Cup with Paraguay 141.35: Wavelength - Kevin Keegan - Head Over Heels In Love 149.10: CPL and NSL chat

A jam-packed episode of the CPL Newsroom presented by Volkswagen features thoughts on Vancouver FC's recent wins, Atlético Ottawa's first look under Gustavo Leal, and some midseason awards picks! Plus, Charlie and Mitchell unpack some CPL stickers and see who can build the best 5-a-side team. To buy your own CPL stickers, head to tflsport.com.

A partir da leitura e prática da Palavra de Deus, o reverendo Hernandes Dias Lopes fala à igreja, durante o CPL 2025, sobre o enfrentamento da depressão. Assista e compartilhe!ASSINE O CANAL: http://youtube.com/oitavatv..........................................................................Website: http://www.oitavaigreja.org.br/Contas Bancárias: http://oitavaigreja.com.br/contas-bancarias-da-oitava-igreja/Faça parte da Oitava: https://bit.ly/3dX7u1QInstagram: http://www.instagram.com/oitavaigreja/Facebook: http://www.facebook.com/oitavaipbhTwitter: https://twitter.com/oitavaigreja

The CPL Newsroom presented by Volkswagen looks back at the Canadian Championship quarterfinals, diving into how each team fared and how that result might impact their CPL season.  Plus, who are the early leaders in the league's Player of the Year discussion? 

Welcome to "The Overthrow", Powered by Spond, from The Premier League Cricket Club, the show that has no need for results, stats & performances, just a proper chat with those in & around Premier League & NCCA cricket. In this show, and as part of our continued chats with players "Overseas at the Crease", Livo chats with Hayden Walsh Jr. who has not only played in the CPL but has represented both the USA and the West Indies cricket teams in international cricket, and is plying his trade this season at Castleford in the Yorkshire North PL. Thanks for listening and if you enjoy the show, why not show us some love and leave us a 5-star review on your favourite podcast platform as it helps other potential listeners to find us when they are searching for cricketing podcasts. And don't forget to follow us on X, formerly known as Twitter, and Instagram on both to join the conversation, share your thoughts, and connect with us & fellow premier league cricket fans. Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠premierleaguecricket.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: @TPLCricketClub You Tube: @TPLCricketClub Twitter: @TPLCricketClub Facebook: @TPLCricketClub Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TPLCricketShow@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this week's CPL Newsroom presented by Volkswagen, Charlie and Mitch broke down the weekend's CPL action, and looked ahead to the Canadian Championship quarterfinals. Plus, with the World Cup wrapping up in Canada, they ask: what will its legacy be? 

On this week's CPL Newsroom presented by Volkswagen, Charlie and Mitchell chat about the recent CPL action, including Forge's big comeback vs. Vancouver and Atlético Ottawa's rise up the table. Plus: how many more goals would this World Cup have had if it had the daylight offside rule?

Las campañas de marca en Google Ads son ese terreno que todos damos por sabido… hasta que un cliente te pregunta por qué le cobras por pujar por su propio nombre. Hoy desgranamos cuándo montarlas, cuándo son puro ruido en la cuenta y cómo medirlas sin engañarte a ti mismo. Y de paso, dejamos clara la diferencia entre hacer marca y hacer branding (que no es lo mismo, y aquí lo vas a notar). EN ESTE EPISODIO APRENDERÁS:

Charlie and Mitch have World Cup fever this week, in the final CPL Newsroom presented by Volkswagen before the league enters its June break. They chat Vancouver FC's possible ascent up the table, ponder which CPL team needs this break the most, and ask: Which current CPL player could make Canada's 2030 FIFA World Cup squad?

This week on the CPL Newsroom presented by Volkswagen, Charlie and Mitchell broke down Forge FC's return to the top of the league table. Then it's storytime, as they chat Canada's World Cup squad and point out some under-the-radar CPL connections to Richie Laryea and Cyle Larin. Plus, a tale of Joel Waterman's road to the pro game.

***This episode includes details of alleged sexual offences and misconduct and includes descriptions which some listeners might find distressing*** Married at First Sight UK is one of the UK's biggest reality TV shows. The dating format sees complete strangers marry in a mock-wedding, before moving in together and sharing a bed. Cameras follow what happens next. The BBC has uncovered allegations that raise serious concerns that welfare procedures on the reality show have failed contributors, leaving them at risk. Three women have told the BBC they were victims of sexual assault, and misconduct, by their former on-screen husbands. The men deny all the allegations against them, and both Channel 4 and CPL - the independent production company that makes the series - say the welfare protocols are robust and comprehensive.Following this investigation, Channel 4 has announced an external review into contributor welfare and has removed all previous seasons of MAFS UK.Noor Nanji, BBC culture correspondent, tells the story behind her investigation which has shaken the reality TV industry. And she discusses whether a scandal like this could provoke a new reckoning in the genre.(Photo: Shona Manderson, a ‘bride' on Married at First Sight UK)

Episode 3285 of the Vietnam Veteran News Podcast will feature a story about Marine Vietnam Vet Don Bumgarner. The featured story is titled: From the Bunker – Lance Cpl. Don Bumgarner. It was submitted by Cpl. Alexander Devereux and it … Continue reading → The post Episode 3285 – Marine Vietnam Vet Don Bumgarner shares his story and advice first appeared on Vietnam Veteran News.

Just Good Business Digest: May 2026 Edition Chapter 1: Canadian Premier League: From Grassroots to Greatness Join Al in conversation with Michael Beckerman (Canada Soccer Media & Entertainment) as they explore the growth and impact of the Canadian Premier League (CPL). Michael breaks down how the CPL is: Building credibility in a competitive global soccer landscape Strengthening community engagement across Canada Creating a sustainable model for sports and business success Whether you're in sports leadership, media, or business strategy, this conversation offers practical insights into how your business can scale, differentiate, and thrive.

We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, Canadian Premier League, and Canadian national team chat. The first part of the MLS season wound up this weekend with the last round of matches ahead of the World Cup break. The Whitecaps finished strong, dispatching San Diego 4-2 in a dominant performance that sees them go into their eight weeks off atop the Western Conference. We delve into the main talking points from that match and review the highs and lows of the season so far, both for the 'Caps and across MLS. Plus we chat with head coach Jesper Sorensen about what he's made of the season to date and whether he's looking to strengthen the side in the upcoming transfer window. One man back for the Whitecaps before the break was Ralph Priso and we bring you some audio from Ralph as we chat about his return from injury, his chances of making Canada's World Cup roster, and whether he allows himself to dream of being at the tournament this summer. Plus we select our 26-man Canadian roster ahead of Friday's official announcement. All of this plus we round-up the week's action across the CPL as Pacific FC part ways with their head coach, move onto the letter V in our Canadian Soccer A to Z series, music-wise, Mansun continue their residency as our Artists of the Month, and we've got yet another new Scotland World Cup song in Wavelength. They keep coming, we keep playing them! Here's the rundown for the main segments from the episode: 01.25: Intro - Auckland win A-League, Southampton spygate 14.00: Whitecaps go into World Cup break top of the West after win in San Diego 58.00: A review of the Whitecaps season so far - with Sorensen's thoughts 98.00: MLS round-up at World Cup break 123.40: Canadian Soccer A to Z - V 136.00: Ralph Priso is back - will he make CanMNT World Cup roster? 154.00: Merriman out at Pacific and CPL round-up 164.00: Wavelength - Skerryvore - Never Stopped Dreaming

Two women have told a BBC Panorama investigation they were raped during the filming of one of Channel 4's biggest shows, Married at First Sight UK, while a third has described an allegation of a non-consensual sex act. Channel 4 has now removed all episodes of the programme from its streaming and linear services and commissioned an external review of welfare on the show. The programme makers CPL have said its welfare system was ‘gold standard'. Nuala McGovern is joined by BBC News' Lizo Mzimba and Helen Wood, Professor of Media and Cultural Studies at the University of Aston in Birmingham.Many women live with fibromyalgia for life - chronic pain, exhaustion, brain fog - with no clear cure. But some doctors say that for women with breast implants, the story may be different. Rheumatology Professor Jan Willem Cohen Tervaer from the University of Alberta explains why some patients improve after their implants are removed, and why he believes the condition of Breast Implant Illness deserves recognition from the medical community. Nuala is also joined by Professor Lynda Wyld, President Elect of the Association of Breast Surgeons in the UK to explain the position currently held by the medical profession in the UK. We discuss a new play that unfolds entirely in the ladies loos. April Hope Miller wrote and performs in ‘Flush', it was a hit at the Edinburgh Fringe and it's just opened at the Arcola Theatre in London. April and co-star Jazz Jenkins tell Nuala why the real drama on any night out is always to be found in the women's toilets. And why it took an ensemble cast of five, playing no less 16 different characters between them, to capture something universal about women's lives.School closures in England may be disproportionately affecting children with special educational needs and disabilities. File on Four Investigates has been looking into this in the run up to government reforms of the SEND system, and Nuala is joined by BBC education reporter and former primary school teacher Hayley Clarke. Presenter: Nuala McGovern Producer: Helen Fitzhenry

We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, and Canadian Premier League chat. It was another busy week in Whitecapsland, both on and off the pitch. We bring you the latest updates in the battle to #SaveTheCaps and keep them in Vancouver. A week of meetings and statements may not have produced any concrete solutions yet in terms of a new stadium and new owners of the club, but there are a lot of positive signs and we unpack what we can from it all. On the pitch, the 'Caps were busy with two games in Texas and while it was a mixed set of results with a win in Dallas and a loss in Houston, they head in to the last game before the World Cup break back on the top of the MLS Western Conference. We pick over the bones of both matches and the main talking points coming out of them. We also break down the Whitecaps salaries that were released this week and there's some jaw-dropping numbers in there, plus look at some of the other Whitecaps News of the Week. All of this plus we round-up the week's action across MLS and the CPL, move onto the letter U in our Canadian Soccer A to Z series, music-wise, Mansun continue their residency as our Artists of the Month, The Wedding Present are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and we've got yet another new Scotland World Cup song in Wavelength! Here's the rundown for the main segments from the episode: 01.22: Intro chat 07.15: Save The 'Caps latest - a week of meetings and statements 33.00: Whitecaps back top of MLS West after mixed Texas two-step 64.25: Whitecaps News of the Week - Can Champ dates set, Elloumi makes Tunisia World Cup squad 71.05: MLS 2026 salaries released - we break down the Whitecaps figures 94.00: Canadian Soccer A to Z - U 114.00: MLS round-up 133.50: CPL round-up 142.55: Wavelength - Gun Ghaol - Gun Alba

La diferencia entre cliente que cree que sabe y cliente que no entiende: lo que les explicas y lo que les sacasHablar con clientes parece la parte fácil del trabajo, pero es donde se decide casi todo. Qué métricas les pasas, cómo se las traduces y qué información les exprimes (CRM incluido) marca la diferencia entre campañas que escalan y campañas que se quedan a medias. Hoy desgranamos cómo lo hacemos nosotros: qué decir, qué callar y qué pedir siempre.En este episodio aprenderás:

We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, and Canadian Premier League chat after an emotional, draining, and anger-inducing week in Whitecapsland. The feelgood factor from just a week ago went quickly missing in Vancouver as news broke, and continued to break as the week wore on, that a group had put a bid in for the Whitecaps with the aim of moving the team to Las Vegas. It was a fast-moving news cycle with both a lot and a little said by both sides and very few glimmers of hope for the 'Caps faithful it felt at times. So how did we get here? What do we know, what do we not, what's next, and how you can help? We delve into all of that, the main bullet points from the week, and hear from Vancouver Mayor Ken Sim. It may feel grim, but there is some light at the end of the long, dark tunnel. On the pitch, the Whitecaps dominated the LA Galaxy for much of their match on Saturday, but struggled to break down the home side's lines before recovering from a defensive mishap to salvage a vital road point. We pick over the main talking points coming out of that one and we round up the weekend action across MLS and the CPL. All of this plus we move onto the letter S in our Canadian Soccer A to Z series, music-wise, Mansun kick off their residency as our Artists of the Month, McCarthy are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and we've got another new Scotland World Cup song in Wavelength. Here's the rundown for the main segments from the episode: 01.22: Intro chat - FIFA makes us sick, UK season wrapping up 13.35: Whitecaps relocating to Vegas? - what we know, what we don't, what's next 79.00: Whitecaps come back to draw at LA Galaxy 103.30: MLS round-up - West top guns drop points, crazy Florida derby 130.45: Canadian Soccer A to Z - S 143.10: CPL round-up - smoke, video reviews, and a BC derby 160.40: Wavelength - Not Always Not Never - Think Again

It's a full Freestyle Friday on SDH AMWe have your full MLS preview- juiceboxes and crews CPL FC Supra President/Co-founder Rocco Placentino visits on the birth of the franchise and the unique approach of Quebec talent onlyAppleTV's Lori Lindsey on all the work she's doing all at one time- plus a look at Nashville and Philly "Opposition Research" on CFMTL with their PBP voice Jon Still- plus some Expos and Canadiens talk Added Time brings Pierce County girls head coach Abby Cuneo on their season in Blackshear in the GHSA 

FC Supra Co-founder and President Rocco Placentino drops by SDH AM to talk about the CPL expansion team and their on-field approach: A roster of Quebec players only...Plus, what it's like piecing together an expansion team from the ground up...

On this episode of the Jered Williams Show, Jered and his cohost Eddie, dive into marketing strategies for their restarted plumbing business, stressing the need for more leads alongside better triage and booking to avoid shredding opportunities, while promoting Plumbline's 24/7 answering service. They break down KPI tracking via a custom Lovable app pulling from ServiceTitan—covering spend, CPL, booking/close rates, avg ticket, and ROAS—for top sources like PPC ($114 CPL, 2.48x ROAS), local magazines (high-ticket wins), Angie leads (cheap but needing automation), and Facebook (strong booking but testing lead gen). Insights highlight fixing capacity/upsells (e.g., $99 drain cleans to $1,200 whole-home via customer education on grease clogs) over blaming leads, seasonal demand levers, and proactive scaling with data; they decide to ramp PPC budgets, optimize Angie/FB tests, train techs on estimates, and invite listeners to their $99/month school group for tools and training.

Two dashboards. Two stories. One broken relationship. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis unpack a client loss that wasn't really about performance; it was about measurement. The agency saw success. The law firm saw zero cases. And both were looking at completely different versions of reality. We break down a $11.5K paid search campaign that generated 64 leads at a $181 CPL with strong engagement metrics but still ended in termination. Why? Because the agency optimized for cost per lead, while the firm measured success by signed clients. No shared definition of a “good lead” meant no shared understanding of success. So what actually went wrong? And more importantly, how do you prevent it? We dig into: Why cost per lead is the wrong scoreboard for a firm measuring signed cases How “wanted leads” become the missing feedback loop in legal marketing The role of intake, attribution, and CRM gaps in distorting performance Why even strong campaigns fail when dashboards don't match reality How fractional CMOs can either bridge—or widen—the measurement divide At the center of it all is a simple problem: agencies and law firms are often not just disagreeing… they're not even reading the same watch. Lunch Hour Legal Marketing will be covering Vista Consulting Team's Baltimore event, A Seat at the Table. Conrad and Gyi will be at the PILMMA Super Summit in May. Want to meet them and be on the pod? Reach out! Come to the Lunch Hour Legal Marketing Summit, and listen to John Henson school us on how to stay out of FTC jail, and eat a listicle on us! ------- Conferences & Mentions:

We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, and Canadian Premier League chat. It was an emotional night at BC Place on Saturday. The Whitecaps wrapped up their last home game for three months with another win, as hundreds took part in a prematch #SaveTheCaps march. We pick over the bones of the game and look ahead to the grueling eight-game away swing the 'Caps now face before they return back home in three months time and how Jesper Sorensen might approach these games in term of squad rotation. The latter is helped by the return of Ranko Veselinovic and we chat with the Serbian centre back after he play his first game in over nine months with WFC2. We talk a lot more about the #SaveTheCaps campaign in this week's show as well, as more concerning murmurs come out around a relocation of the team to Las Vegas, and Whitecaps Brian White and Tristan Blackmon share their perspective of what it's like being a player on the team with all of this chatter around. We have three interviews with you this week as well as we catch up with three young guns. Two Whitecaps, Nikola Djordjevic, who made his first team debut last week, and Liam Mackenzie, who is lighting it up with WFC2 after his return from injury. We also catch up with former Vancouver FC player James Cameron after his move to Colorado Rapids 2. All of this plus we round up the weekend action in MLS and the CPL, move onto the letter R in our Canadian Soccer A to Z series, music-wise, Inspiral Carpets wrap up their residency as our Artists of the Month, We've Got A Fuzzbox and We're Going To Use It are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and we've got a York City song in Wavelength to celebrate their dramatic return to the Football League. Here's the rundown for the main segments from the episode: 01.21: Intro chat - a week of late goals drama! 11.10: Canadian Soccer A to Z - R 22.50: Whitecaps wrap up home stand with just three points dropped 32.00: #SaveTheCaps march draws big numbers 44.00: Whitecaps dominant once again in win over Colorado 63.35: Eight games on the road now awaits Whitecaps 69.43: Ranko Veselinovic interview after his return to the pitch with WFC2 76.00: Colorado's Matt Wells' postgame thoughts 89.20: MLS round-up 103.40: More #SaveTheCaps chat 111.11: Nikola Djordjevic interview and discussion 124.05: Anyone Fancy A Chocolate Digestive - Nikola Djordjevic 126.45: Liam Mackenzie interview 132.48: James Cameron interview 143.00: CPL round-up 161.30: Wavelength - Chuitar - It's Going To The Wire

This week Skip talks to Trevor DeGroote, owner of Trinity Training and Security all about the importance of getting training beyond what is required to get your CPL. If you're thinking about taking advanced classes, then listen to this show first!

We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, and Canadian Premier League chat. On the pitch, the Whitecaps are flying high, off it, things are starting to get more concerning about the club's future in Vancouver. Murmurs about the team being relocated are gathering pace to the extent that supporters have launched a #SaveTheCaps campaign. We chat about why everyone needs to get behind this at this point in time and look at the issues at the forefront that has added some urgency to everything. The Whitecaps dominated the visiting Sporting Kansas City on Friday night to stay top of both the MLS West and the Supporters Shield. We pick over the main talking points coming out of the match, hear from Andres Cubas about the club's goal-free record when he's on the pitch this season, and get some thoughts from Jesper Sorensen about getting Rayan Elloumi the development minutes he's needing right now. Plus Thomas Müller chats about the Whitecaps start to the season and packing out BC Place. All of this plus we round up the weekend action in MLS and the CPL, move onto the letter Q in our Canadian Soccer A to Z series, music-wise, Inspiral Carpets continue their residency as our Artists of the Month, Big Flame are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and we've got another new Scottish World Cup song in Wavelength. Here's the rundown for the main segments from the episode: 01.22: Intro chat - it's been an odd weekend 04.20: #SaveTheCaps campaign launched amid concerning relocation rumours 31.35: Canadian Soccer A to Z - Q 49.00: Whitecaps destroy KC to stay top of MLS 89.20: Thomas Müller chats about the Whitecaps season so far 103.20: MLS round-up 116.20: The Battle for the Canadian Number One 127.47: CPL round-up and more Football Video Support drama 156.30: Wavelength - Bucks' Bravehearts - Scotland's On The Way

Paul Desbaillets, Chief Branding Officer of FC Supra, joined us to talk about the club's first game and win in the Canadian Premier League, and what the team means for Quebec.Watch YouTube version here: https://youtu.be/DB49blWqXgg00:00 - Intro08:50 - GOAL Initiatives Foundation14:00 - Introducing FC Supra21:00 - Un Club D'Ici, Pour Ici24:30 - Young FC Supra team29:30 - Supra first game37:13 - Home opener45:00 - Club logo design48:10 - Connection to the community49:28 - Supporting the clubListen to the full episode 302 of The Calcio Guys on all your favourite podcasting platforms: https://linktr.ee/thecalcioguysFollow Paul (@PaulDesbaillets), FC Supra (@fcsupraquebec), & The 1st Half Show (@1sthalf_) on Instagram!Follow us on social media:Twitter: https://twitter.com/TheCalcioGuysInstagram: www.instagram.com/thecalcioguysFacebook: www.facebook.com/TheCalcioGuysOfficialThe Calcio Guys is a featured show in the Top 15 Serie A podcasts on Feedspot: https://blog.feedspot.com/serie_a_podcasts/The Calcio Guys is a Top 5 Serie A podcast on Millian Podcasts:https://www.millionpodcasts.com/serie-a-podcasts/

Send us Fan MailMarketing vendors love acronyms because they sound precise, but they can also hide the only question that matters: did this effort create profitable revenue? Recording from an airport, I break down the alphabet soup in plain English so contractors can read marketing reports with confidence and push back when numbers do not connect to real jobs.We start with ROAS (return on ad spend) and why I prefer looking at it across your full marketing mix, not as isolated channel “wins.” Then we dig into KPIs that actually move the needle in HVAC marketing, plumbing marketing, and home service growth: CPL (cost per lead), conversion rate, calls booked, and revenue generated. I also talk about the operational side of performance, because a weak booking rate at the CSR desk can make any marketing campaign look expensive.From there we hit the big platforms and levers: PPC (pay-per-click) as the fast but costly faucet, Google Business Profile optimization as a local game-changer, and LTV (customer lifetime value) as the mindset shift that turns retention and maintenance plans into your best “marketing.” We also cover CTR (click-through rate) benchmarks without comparing apples to oranges, plus SEO and why search engine optimization still matters even as AI starts changing how customers find help.If you want clearer attribution, better questions for your agency, and marketing metrics that tie back to booked calls and profit, hit play. Subscribe, share this with a contractor friend, and leave a review with the acronym you want me to translate next.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, Canadian Premier League, Canadian national team, and World Cup 2026 chat. The Whitecaps headed back to the summit of MLS at the weekend with a workmanlike 2-0 victory over NYCFC. We pick over the bones of the match and the main talking points coming out of it, chat about the importance of the returned from injury Andres Cubas with Jesper Sorensen, and round-up the weekend's MLS action as CF Montreal once again find themselves looking for a new head coach. We also round up the weekend's action the CPL, look at the Canadian men's national team's current injury woes, and chat about some of this week's World Cup 2026 talking points, including more ticket pricing controversy. All of this plus we move onto the letter P in our Canadian Soccer A to Z series, music-wise, Inspiral Carpets continue their residency as our Artists of the Month, The Mackenzies are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and we've an English-themed World Cup song in Wavelength from 1982. Here's the rundown for the main segments from the episode: 01.22: Intro chat - proud papa 07.00: Canadian Soccer A to Z - P 24.55: Whitecaps go back top of MLS after NYCFC win 42.00: The importance of Andres Cubas 48.15: What to do with Rayan Elloumi for his best development 54.30: NYCFC head coach Pascal Jansen 59.00: MLS round-up 73.50: The Battle for the Canadian Number One 78.10: CF Montreal looking for yet another new head coach 85.50: CPL round-up and Football Video Support drama 120.00: FIFA 2026 World Cup chat - this week's main talking points! 134.50: Wavelength - Serious Drinking - Spirit of '66

Jon Nelson takes you through some of the best interviews of this week on SDH AM. Check the show out Monday-Friday on the Soccer Down Here YouTube and Twitch channels or as its own podcast at soccerdownhere.net. This week, he spoke with Chicago Fire radio commentator Max Anderson, Apple TV MLS commentator Steve Cangialosi, and Canadian Premier League Executive Vice President Costa Smyrniotis. Max helps get you ready for Atlanta United's trip to Soldier Field, Steve gives you a look around the league, and Costa discusses the rules trials the CPL is doing this season to help FIFA and IFAB better understand how changes to the offside law might change the game.

Wall Pass Wednesday is full of highlights, reviews, and previews to start your dayWe go over CONCACAF- where MLS had a solid evening, UCL, the Copas, and what's going on in UPSL GeorgiaHour 2 wraps with Canandian Premier League EVP Costa Smyrniotis as we look at the new trials going on in the league in 2026 plus all the other tweaks as the league looks forward with the sport...

There are a lot of reasons to watch the Canadian Premier League in 2026SVP Costa Smyrniotis visits after matchweek one looking at the Wenger Offside trial, FVS helping with on field decisions, and a few rules IFAB brought to the table from MLS NEXT Pro- specfically, dealing with time delays, subs, and injuries

We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, Canadian Premier League, Canadian national team, and general football chat and interviews. The Whitecaps came away with a huge three points against Cascadian rivals Portland Timbers at the weekend thanks to two dramatic stoppage time goals. We pick over the bones of that one and the main talking points coming out of the game, plus we hear from Portland head coach Phil Neville and chat about the fallout from his postgame comments. We also round-up all the weekend action in the MLS West and the CPL, and chat with Halifax Wanderers head coach Vanni Sartini after his emotional first win in his first match in the league. Plus we look at what we learned from Canada's two World Cup warm-up matches and the eventful final round of World Cup qualifiers as the last teams booked their places at this summer's tournament. All of this plus we move onto the letter O in our Canadian Soccer A to Z series, music-wise, Inspiral Carpets continue their residency as our Artists of the Month, The Servants are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and we've another Scottish World Cup song in Wavelength. Here's the rundown for the main segments from the episode: 01.23: Intro chat 03.15: Canadian Soccer A to Z - O 13.30: Whitecaps stun Portland with late comeback win 52.00: The Timbers postgame fallout 68.20: The Battle for the Canadian Number One 77.55: MLS round-up 93.15: CPL round-up as Football Video Support makes debut 126.30: Vanni Sartini on his first CPL win 138.05: What we learned from Canada's two friendlies 158.00: What a week of international footballing drama 170.20: Wavelength - Shindig - Come On Scotland

We're back with another packed AFTN Soccer Show and this time it's our 2026 Canadian Premier League preview special. We chat about the main talking points heading into the CPL's 8th season and bring you a season preview of all eight teams, looking at key additions, important departures, and expectations for the year ahead. Plus we sit down with two of the league's head coaches, Vancouver FC's Martin Nash and Forge FC's Bobby Smyrniotis for an in-depth chat about their team's 2025, offseason activity, the season to come, and some of the new rules and regulations the league are adopting for 2026. Music-wise, Oldham legends Inspiral Carpets kick off their residency as our Artists of the Month, perennial AFTN faves Half Man Half Biscuit are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and the World Cup songs return in Wavelength with one for Scotland from JJ Bull. Here's the rundown for the main segments from the episode: 01.21: Intro chat 07.00: Canadian Soccer A to Z - N 14.45: Some thoughts ahead of the 8th CPL season 31.20: Vancouver FC season preview 54.25: Martin Nash interview 83.40: Pacific FC season preview 97.00: Bobby Smyrniotis interview 126.45: Forge FC season preview 133.10: Atletico Ottawa season preview 145.27: Cavalry FC season preview 151.05: Halifax Wanderers season preview 156.25: Inter Toronto season preview 160.00: Supra FC season preview 169.27: Wavelength - JJ Bull - The Very Unofficial Scotland World Cup Song (Bread and Circuses)

On this episode we are joined by media legend, Dominik Diamond. We chat about getting involved with The Wanderers, how The Wanderers Weekly came to be and what are chances are for this season. Dom gives his thought on Scotland and Canada's world cup chances, the CPL's new rules and also tells us about Robbie Williams saving a relationship! All this and more!!

In this episode Skip and Sara talk about a CPL holder in Michigan who used his gun to protect his life in a pistol free zone and was prosecuted for it. Could it happen to you?

Javier Lozano Jr. didn't come up through brand or PR. He came through sales — and that lens has shaped everything about how he approaches growth marketing. Starting his first business in the teeth of the 2008 recession with a personal guarantee on a five-year lease, Javier learned early that you have to be strategic when the market won't forgive waste. That crucible turned him into one of the sharper go-to-market operators in B2B tech.In this episode, Javier walks through exactly how he scaled RapMate from roughly $1M to $20M ARR — not through guesswork or gut feel, but through a disciplined system of ICP targeting, messaging tested internally before it touched the market, channel diversification based on real signals, and a coordinated email engine that generated $1.5–2M annually on its own.If you're a SaaS founder trying to graduate from scrappy growth to a repeatable revenue machine, this episode is a masterclass in doing it the right way.Key Takeaways6:12 — Marketing through a sales lens Javier came into marketing through sales, not PR or brand. That background means everything he builds is oriented toward one outcome: influencing revenue.7:03 — Marketing must influence revenue It can't be all demand gen all day. There has to be a balance — and a direct line connecting marketing activity to revenue outcomes.7:52 — Enter old-school industries with a modern playbook In a facilities management company founded in 1976, Javier applied a B2C/SaaS marketing approach and stood out immediately — landing enterprise calls from Raytheon, Anheuser-Busch, and Dollar General.10:35 — Ask more questions, peel back more layers The real pain is never the first thing a prospect tells you. The more you ask, the deeper you go — and agitating the real pain point changes the entire sales conversation.12:44 — Don't try to boil the ocean When taking over as CMO, Javier's first move was to observe, not overhaul. Understand what's working before you touch the website, the messaging, or the budget.14:22 — Test messaging internally before going external Instead of redesigning the website, Javier reoriented messaging inside existing email communications first. Lower risk, faster feedback, and you learn whether the market resonates before making expensive public changes.15:34 — Only 15% of leads were in the ICP With 85% of leads outside their ICP, the team was burning money chasing the wrong people. The fix wasn't the message — it was the targeting.16:11 — Meta delivered higher-quality leads than Google Even though Meta represented only 10–20% of ad spend, it was producing higher connection rates and close rates. Finding that signal — and gradually shifting budget — moved ICP match rate from 15% to 65%+.19:01 — CAC dropped from $1,000 to $300 Better targeting and aligned metrics turned customer acquisition cost into a competitive weapon. At $300 CAC with a $2,250 average cart value, the math became predictable and scalable.23:39 — "If it ain't broke, why fix it" has a shelf life Channel concentration is a real risk. Milk what's working, but always be looking 6–12 months ahead at diversification — before an algorithm change or account shutdown forces the issue.27:10 — Signals don't have to be stats A VP calling your cell after two LinkedIn DMs is a signal. Three prospects in a row mentioning the same thing on sales calls is a signal. The sales team's frontline feedback is some of your most valuable go-to-market data.32:05 — The $1 per lead per month email goal Javier set a simple but disciplined baseline for email: generate $1 per lead per month. That framework forced the team to think about email as a revenue channel, not just a nurture activity.33:22 — Sales email from a real inbox: 40–50% open rates Emails sent from a salesperson's actual Gmail account opened at 40–50%. From a marketing email address, it was 15–20%. The channel doesn't change — the sender does.36:53 — Leads closed 12 months after entry — from a Halloween email Buyers are in different stages at different times. If you stop communicating, you disappear. The long game in email is just staying visible until they're ready.40:27 — The human experience is the last moat As AI slop floods inboxes and feeds, the people who create genuine human connection with their audience will stand out. That's not automate-able — and that's the point.41:57 — Build the system manually before you automate it AI exposes broken systems. If you don't have a clear step-by-step process built out internally, automation will just break things faster. Do it by hand first.44:36 — Find the one wedge and own it Founders go to market with too many use cases. Pick the one thing you can win in your sleep, get it so dialed in it's predictable, close that deal — then expand from there.Tweetable Quotes"Marketing needs to be influencing revenue in one way, shape, or form. It just can't be demand all day long." — Javier Lozano Jr."If you just ask more questions, you start unveiling more layers of the onion — and eventually they just tell you: you're the one I want." — Javier Lozano Jr."Don't try to boil the ocean. Go in and look at everything holistically before you change a single thing." — Javier Lozano Jr."I can't optimize a funnel based on feelings. Come to me with stats." — Javier Lozano Jr."Signals don't always have to be stats. A signal can be literally what the marketplace is telling you." — Javier Lozano Jr."The people who can create a true human experience with their audience are going to stand out over everybody else." — Javier Lozano Jr."Build the system first. Do it internally. Hate it until you don't like doing it anymore — then automate it." — Javier Lozano Jr."Find one wedge. Find one thing you can crush in your sleep — then go to market with that." — Javier Lozano Jr.SaaS Leadership Lessons1. Observe before you optimize. Javier's first move at every company is to audit, not overhaul. He doesn't change the website, the messaging, or the budget until he understands what's actually happening. Knee-jerk reactions from new CMOs — or founders trying to fix everything at once — destroy momentum. See the full picture first.2. CPL is a vanity metric. CAC is the business metric. Getting 300 leads at $2 each sounds better than 40 leads at $15 each — until you realize none of the cheap leads are closing. Javier reduced CAC from $1,000 to $300 not by chasing lower cost-per-lead, but by improving targeting quality. The math only works when you trace the full line from spend to closed revenue.3. Test messaging inside before you put it outside. Before touching the website, Javier retooled how the company communicated with existing leads in email. Lower risk, faster feedback loop, and real signal from a warm audience. Only after internal validation does it earn the right to go public.4. Channel diversification is a survival strategy, not a growth strategy. Concentration risk is real. If 90% of your pipeline comes from one channel and that channel turns on you, you don't have a business — you have a dependency. Javier's approach: milk the winning channel, document the learnings, then gradually replicate the model on a second channel 6–12 months later.5. Sales and marketing alignment requires a shared scoreboard. The marketing-sales tension is universal, but it's solvable. Javier's fix: define what a qualified lead looks like, track conversion rates at every stage, and make data — not feelings — the language of every internal conversation. When both teams are speaking the same statistical language, you stop fighting about whose fault it is and start building together.6. AI amplifies what you already have — good or bad. Automation doesn't fix a broken system; it just accelerates the breakage. Build the process manually first, iterate until it works, then automate the parts that are truly repeatable. The human elements — curiosity, genuine connection, nuanced judgment — are your competitive moat in an AI-saturated world. Protect them.Guest Resourcesjavier@boldermediasolutions.comhttps://boldermediasolutions.comhttps://www.facebook.com/javykixshttps://www.linkedin.com/in/javierlozanojr/https://www.instagram.com/javy_is_bold/Episode SponsorThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite -

Who were the best players in CPL 2025? Machel names his team of the tournament. Have a listen, do you agree? As ever please leave a rating, review, comment and follow the Caribbean Cricket Podcast. No other channel keeps it as real as we do on the Caribbean Cricket Podcast. If you'd like to support the Caribbean Cricket Podcast you can become a patron for as little as £2/$2 a month here - https://www.patreon.com/Caribcricket If you would like to read some high quality articles on West Indies cricket - please subscribe to our brand new site - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caribbean Cricket News on CounterPress • West Indies Cricket independent news⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Caribbean Cricket Podcast isn't just a cricket channel we like to diversify the nature of our conversations. We were fortunate enough to have fitness trainer and wuk-up artist extraordinaire Spinny on the show. Machel and Spinny spoke about his career in cricket and how he transitioned from that to Cultural Cardio, Wuk-Up sessions alongside CPL and West Indies. As ever please leave a rating, review, comment and follow the Caribbean Cricket Podcast. No other channel keeps it as real as we do on the Caribbean Cricket Podcast. If you'd like to support the Caribbean Cricket Podcast you can become a patron for as little as £2/$2 a month here - https://www.patreon.com/Caribcricket If you would like to read some high quality articles on West Indies cricket - please subscribe to our brand new site - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caribbean Cricket News on CounterPress • West Indies Cricket independent news⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Anthony Chiaravallo, founder and CEO of Vallo Media — a performance marketing agency that has placed over $100 million in paid media — joins Jeff Mains on SaaS Fuel for a candid, no-BS conversation about what actually works (and what doesn't) in B2B paid advertising.The conversation goes deep on performance media for SaaS: why cold lead gen ads are the fastest way to burn budget, how to build warm audiences before asking for a demo, and the massive cost savings that come from full-funnel thinking. Anthony exposes the hidden world of click fraud and bot traffic, explains how to set up clean data signals, and makes the case for why last-click attribution is quietly killing B2B ad performance. He closes with a pointed recommendation on where SaaS founders should — and should not — spend their limited marketing dollars.Key Takeaways3:44 — Anthony's Origin Story: From SVP to Founder Anthony's position was eliminated during COVID after five years building a paid media practice at a 4,000-person agency. He turned a side consulting hustle into Vallo Media, gave himself 6–12 months to match his corporate salary, and never looked back.5:50 — Founder Mindset: Replace Yourself First The biggest shift from agency leader to founder is understanding that your primary job as CEO is to replace yourself. Anthony systematically identified what he was spending the most time on and hired for it — starting with paid media execution so he could focus on sales and strategy.8:42 — How to Prioritize Your First Hires Start by asking: what am I spending the most time on that someone else could do better? Anthony's first hire was a paid search specialist — a person he found on LinkedIn, contracted for a project, and who has now been with him for six years running his entire paid media department.11:43 — What Makes B2B SaaS Performance Media Unique Running cold lead gen ads against a B2B SaaS audience is "a fast way to set cash on fire." One client was paying $8,000 per ebook download — from unqualified leads. The fix: build warm audiences through awareness and video campaigns first, then retarget. That same client dropped CPL from $8,000 to $115.16:49 — The Most Common Ad Waste Traps Brands celebrate cheap clicks without ever checking if those clicks are from real, qualified people. The most dangerous trap: reporting 1,000 clicks at $1 CPC while 90% of those users bounced in two seconds — bots or totally unqualified traffic.17:46 — Clean Data Signals & Behavioral Conversions Instead of only tracking form fills, set up behavioral conversions: time on site, page views, video engagement. These "quality signals" train the ad platform's AI to find more people like your best visitors — not just whoever clicks cheapest.20:40 — How Click Fraud Actually Works Bad actors spin up thousands of AI-generated fake websites, embed programmatic ad code, and deploy click bots to generate revenue from every ad served. Over half of annual digital ad spend is estimated to hit fake sites and bots.21:39 — How to Protect Your Ad Budget Set up behavioral conversion tracking in Google Tag Manager, link it to GA4, and monitor closely whether platform-reported clicks match actual engagement in your web analytics. Vallo Media manually excludes 50,000+ fraudulent domains per month in programmatic campaigns.26:56 — When a Flawed UX Tanks a Campaign Anthony walked a healthcare client through a campaign where 1,100 people clicked and zero downloaded the app — because the user flow required a QR code scan, app download, account setup, and SMS verification in sequence. He couldn't even complete it himself.30:39 — UX Is a Paid Media Problem Your landing page, checkout, and signup flow are part of your paid media strategy. A client ignored Anthony's landing page recommendations for eight months — performance suffered the entire time. Paid ads don't exist in a silo.36:18 — AI for Ad Creative: Useful Starting Point, Not a Replacement AI design tools can quickly improve creative direction (simplify text, modernize layouts, test variations) — but they need a human with marketing knowledge and taste to direct them and approve the output. "AI is only as good as the human giving it direction."39:32 — The Right Way to Test Ads Reserve 5–10% of monthly budget for digital experiments. Test one variable at a time. Run AB tests monthly. One surprise finding: ads showing a person looking at the product outperformed ads with the person making eye contact with the camera for driving direct sales.41:37 — Why Last-Click Attribution Is Killing B2B Ads Last-click attribution only credits the final touchpoint and ignores every podcast listen, social impression, and website visit that built purchase intent. In B2B SaaS, buying cycles can span a year — you need a mixed media model that assigns value across all touchpoints.46:31 — Where to Spend (and Not Spend) Your Budget Don't start with Google Ads — competition is high and lead quality is inconsistent without brand foundation. Instead: invest in data immersion first, then build brand through top/middle funnel awareness and engagement campaigns. Once you've built warm audiences, bring Google Ads online to capture the demand you've already generated.Tweetable Quotes"The worst thing a B2B SaaS company can do in performance media is run lead gen ads against a cold audience." — Anthony Chiaravallo"Paid media doesn't exist in a silo. It's part of your overall marketing mix — and there's an effective way to do it." — Anthony Chiaravallo"You can't just turn on a paid ad and expect the leads to flow. Especially in B2B, you're skipping five steps." — Anthony Chiaravallo"Over half of annual digital ad spend is going to fake websites, fake bots, and hackers collecting a payday on every click." — Anthony Chiaravallo"AI is only as good as the human giving it direction. It doesn't have taste, context, or discernment." — Anthony Chiaravallo"Build demand before you try to capture it. Your whole job becomes easier when it comes to conversion." — Anthony Chiaravallo"If your user experience is not totally frictionless, your campaigns are not going to be successful." — Anthony Chiaravallo"You eat what you kill as a founder. It was much more rewarding — you see your business grow, your team grow." — Anthony ChiaravalloSaaS Leadership Lessons1. Replace Yourself Systematically, Starting on Day One Anthony's first move as a founder was identifying what he was doing that someone else could do better. He hired a paid search specialist immediately, freeing himself for sales and strategy. The lesson: your job as CEO is to continuously remove yourself from execution and move toward empowerment.2. Sales Is Never Someone Else's Responsibility No matter how strong your sales team gets, as a founder you never fully hand off sales. Anthony kept business development as his north star from day one — because as he puts it, founders "eat what they kill." Staying close to the sale means staying close to the customer.3. Hire People Smarter Than You in Their Lane Don't try to be an expert in everything. Find people who are better than you at the specific skill you need, give them the resources and autonomy to outperform you, and focus your energy on orchestration and vision.4. Strategy Before Spend — Always 90% of success in paid media comes from setup: campaign structure, tracking, data signals, and understanding the customer journey. Before spending a dollar on ads, conduct a data immersion, audit your analytics, and map what your best customers' buying journey actually looked like.5. Full-Funnel Thinking Beats Tactical Execution SaaS founders who jump straight to lead gen ads skip the awareness and engagement layers that warm audiences and reduce acquisition costs. Brands that invest in the top and middle of the funnel — video, content, thought leadership — have dramatically lower cost-per-pipeline when they eventually run conversion campaigns.6. Measure What the Platform Won't Tell You Ad platforms report the metrics that make them look good. Real performance intelligence lives in your web analytics: time on site, page views, branded search volume, brand recall lift. Close the loop by sending quality signals back to the algorithm, and insist on UTM hygiene and proper GA4 setup before running a single dollar in spend.Guest Resourcesanthony@vallomedia.comhttps://www.vallomedia.com/https://www.facebook.com/vallomedia/https://www.linkedin.com/in/anthonychiaravallo/https://www.linkedin.com/company/vallomediahttps://www.instagram.com/vallomedia/Episode SponsorThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group –

You can scale your business fast with the right digital marketing partners and strategy.Partner with our Meta ads experts: https://www.tiereleven.com/apply Are you still betting your entire growth plan on Google? If you're treating search like the “engine,” you might be building demand everywhere else and giving it zero credit.In this case study, I break down four years of work inside one of the most brutally competitive niches we serve. Personal injury law. We took a Michigan firm from messy tracking and misaligned leads to a machine that consistently optimized for the only metric that matters: signed cases. Early on, we drove a 70% drop in cost per signed case to about $1,518 and still achieved roughly a 20x ROI. I'll walk you through the Meta and Google synergy, the tracking stack that made optimization possible, and the “signed case maximizer” framework we use to scale without drowning in junk leads. In This Episode:- Early wins: leads, CPL, and CPC improvements- The 1,500 CAC and 20x ROI math- Spending $2,900 per signed case for $55m in revenue- Case diagnosis: no avatar and conversion tracking- Prescription: installing Tier 11 Data Suite- Deploying the signed case maximizer framework- Using Google's 90-day conversion tracking window- Installing the digital strategy velocity engine- Combining Meta and Google ads to maximize results- Impressions and leads from optimized adsMentioned in the Episode:Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suite Tier 11's nCAC Calculator: https://www.tiereleven.com/ncac Previous Episodes On The Personal Injury Law Case: https://perpetualtraffic.com/?s=personal+injury+law Watch the Episode on YouTube: https://www.youtube.com/@perpetual_traffic Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -