Podcasts about CPL

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Best podcasts about CPL

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Latest podcast episodes about CPL

Vietnam Veteran News with Mack Payne
Episode 3285 – Marine Vietnam Vet Don Bumgarner shares his story and advice

Vietnam Veteran News with Mack Payne

Play Episode Listen Later Jun 1, 2026 18:49


Episode 3285 of the Vietnam Veteran News Podcast will feature a story about Marine Vietnam Vet Don Bumgarner. The featured story is titled: From the Bunker – Lance Cpl. Don Bumgarner. It was submitted by Cpl. Alexander Devereux and it … Continue reading → The post Episode 3285 – Marine Vietnam Vet Don Bumgarner shares his story and advice first appeared on Vietnam Veteran News.

AFTN Soccer Show (Vancouver Whitecaps/MLS)
Episode 731 – The AFTN Soccer Show (Looking Downwards - Whitecaps dominant in San Diego, Whitecaps and MLS midseason review, Ralph Priso, CanMNT roster predictions)

AFTN Soccer Show (Vancouver Whitecaps/MLS)

Play Episode Listen Later May 25, 2026 175:26


We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, Canadian Premier League, and Canadian national team chat. The first part of the MLS season wound up this weekend with the last round of matches ahead of the World Cup break. The Whitecaps finished strong, dispatching San Diego 4-2 in a dominant performance that sees them go into their eight weeks off atop the Western Conference. We delve into the main talking points from that match and review the highs and lows of the season so far, both for the 'Caps and across MLS. Plus we chat with head coach Jesper Sorensen about what he's made of the season to date and whether he's looking to strengthen the side in the upcoming transfer window. One man back for the Whitecaps before the break was Ralph Priso and we bring you some audio from Ralph as we chat about his return from injury, his chances of making Canada's World Cup roster, and whether he allows himself to dream of being at the tournament this summer. Plus we select our 26-man Canadian roster ahead of Friday's official announcement. All of this plus we round-up the week's action across the CPL as Pacific FC part ways with their head coach, move onto the letter V in our Canadian Soccer A to Z series, music-wise, Mansun continue their residency as our Artists of the Month, and we've got yet another new Scotland World Cup song in Wavelength. They keep coming, we keep playing them! Here's the rundown for the main segments from the episode: 01.25: Intro - Auckland win A-League, Southampton spygate 14.00: Whitecaps go into World Cup break top of the West after win in San Diego 58.00: A review of the Whitecaps season so far - with Sorensen's thoughts 98.00: MLS round-up at World Cup break 123.40: Canadian Soccer A to Z - V 136.00: Ralph Priso is back - will he make CanMNT World Cup roster? 154.00: Merriman out at Pacific and CPL round-up 164.00: Wavelength - Skerryvore - Never Stopped Dreaming

Woman's Hour
Married at First Sight allegations, Falling pupil numbers, Fibromyalgia and breast implants, Ladies loos on stage

Woman's Hour

Play Episode Listen Later May 19, 2026 56:59


Two women have told a BBC Panorama investigation they were raped during the filming of one of Channel 4's biggest shows, Married at First Sight UK, while a third has described an allegation of a non-consensual sex act. Channel 4 has now removed all episodes of the programme from its streaming and linear services and commissioned an external review of welfare on the show. The programme makers CPL have said its welfare system was ‘gold standard'. Nuala McGovern is joined by BBC News' Lizo Mzimba and Helen Wood, Professor of Media and Cultural Studies at the University of Aston in Birmingham.Many women live with fibromyalgia for life - chronic pain, exhaustion, brain fog - with no clear cure. But some doctors say that for women with breast implants, the story may be different. Rheumatology Professor Jan Willem Cohen Tervaer from the University of Alberta explains why some patients improve after their implants are removed, and why he believes the condition of Breast Implant Illness deserves recognition from the medical community. Nuala is also joined by Professor Lynda Wyld, President Elect of the Association of Breast Surgeons in the UK to explain the position currently held by the medical profession in the UK. We discuss a new play that unfolds entirely in the ladies loos. April Hope Miller wrote and performs in ‘Flush', it was a hit at the Edinburgh Fringe and it's just opened at the Arcola Theatre in London. April and co-star Jazz Jenkins tell Nuala why the real drama on any night out is always to be found in the women's toilets. And why it took an ensemble cast of five, playing no less 16 different characters between them, to capture something universal about women's lives.School closures in England may be disproportionately affecting children with special educational needs and disabilities. File on Four Investigates has been looking into this in the run up to government reforms of the SEND system, and Nuala is joined by BBC education reporter and former primary school teacher Hayley Clarke. Presenter: Nuala McGovern Producer: Helen Fitzhenry

AFTN Soccer Show (Vancouver Whitecaps/MLS)
Episode 730 – The AFTN Soccer Show (Two-steps and Missteps - Save The Caps latest, Whitecaps back top, MLS salaries, MLS and CPL round-ups)

AFTN Soccer Show (Vancouver Whitecaps/MLS)

Play Episode Listen Later May 19, 2026 153:48


We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, and Canadian Premier League chat. It was another busy week in Whitecapsland, both on and off the pitch. We bring you the latest updates in the battle to #SaveTheCaps and keep them in Vancouver. A week of meetings and statements may not have produced any concrete solutions yet in terms of a new stadium and new owners of the club, but there are a lot of positive signs and we unpack what we can from it all. On the pitch, the 'Caps were busy with two games in Texas and while it was a mixed set of results with a win in Dallas and a loss in Houston, they head in to the last game before the World Cup break back on the top of the MLS Western Conference. We pick over the bones of both matches and the main talking points coming out of them. We also break down the Whitecaps salaries that were released this week and there's some jaw-dropping numbers in there, plus look at some of the other Whitecaps News of the Week. All of this plus we round-up the week's action across MLS and the CPL, move onto the letter U in our Canadian Soccer A to Z series, music-wise, Mansun continue their residency as our Artists of the Month, The Wedding Present are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and we've got yet another new Scotland World Cup song in Wavelength! Here's the rundown for the main segments from the episode: 01.22: Intro chat 07.15: Save The 'Caps latest - a week of meetings and statements 33.00: Whitecaps back top of MLS West after mixed Texas two-step 64.25: Whitecaps News of the Week - Can Champ dates set, Elloumi makes Tunisia World Cup squad 71.05: MLS 2026 salaries released - we break down the Whitecaps figures 94.00: Canadian Soccer A to Z - U 114.00: MLS round-up 133.50: CPL round-up 142.55: Wavelength - Gun Ghaol - Gun Alba

YYC Soccer
Weekend Recap: Mya Jones scores brace in storybook return from injury

YYC Soccer

Play Episode Listen Later May 18, 2026 17:23


In our weekly recap episode we review action involving Calgary area clubs over the Victoria Day long weekend.The Calgary Wild and Montreal Roses played to a 2-2 draw on Saturday at McWoman Stadium. The Wild picked up their first point of the season in dramatic fashion as hometown hero Mya Jones made a triumphant return from injury. Cavalry FC return from their trip to the Lower Mainland with 3 points as they defeated Vancouver FC 2-0.  The Cavs sit second in the CPL table but they have Inter Toronto FC right on their heels.There was one Alberta Premier League match on the weekend as Cavalry II defeated Callies United. We talk about that match and preview the full slate of games happening on Tuesday evening.Subscribe to our Substack or follow us on Twitter/X or on Instagram or Bluesky.Our website is yycsoccer.com

Flight Training Australia Podcast
Ep 201 - The Rising Costs of Aviation

Flight Training Australia Podcast

Play Episode Listen Later May 17, 2026 38:48


Would you like to know more? Flick me a message!The cost of operating in Australian aviation — whether you're a student working toward your CPL, a private pilot trying to keep current, or an operator running a training fleet — has risen sharply over the past few years. It's not one thing. It's everything, all at once. And for a sector that was already running on tight margins before COVID, the compounding effect of these increases is genuinely threatening the accessibility and viability of general aviation in this country.In this episode I want to break down each of the major cost pressures, talk about what it means for operators, pilots, and students, and finish with some practical budgeting strategies for those trying to stay airborne.Support the showEmail: info@trentrobinsonaviation.com.auOnline Training http://courses.flighttrainingaustralia.com.auAffiliate Links:Pilot LogbookDigital Excel spreadsheet logbook for a one off payment. Podcast listeners get 20% Off!!Nav & CoPilot Nav Bags - Get $10 off using the code FTAPODCASTSocial Media Links:Facebook: http://www.facebook.com.au/trentrobinsonaviationInstagram: http://www.instagram.com/trent_robinson_aviationYouTube: https://www.youtube.com/@flighttrainingaustraliaTikTok https://www.tiktok.com/@flighttrainingaustraliaPodcast Episodes: http://www.flighttrainingaustralia.com.au

PPC CAST
287. Qué le explicas a tus cliente y qué le pides

PPC CAST

Play Episode Listen Later May 15, 2026 62:04


La diferencia entre cliente que cree que sabe y cliente que no entiende: lo que les explicas y lo que les sacasHablar con clientes parece la parte fácil del trabajo, pero es donde se decide casi todo. Qué métricas les pasas, cómo se las traduces y qué información les exprimes (CRM incluido) marca la diferencia entre campañas que escalan y campañas que se quedan a medias. Hoy desgranamos cómo lo hacemos nosotros: qué decir, qué callar y qué pedir siempre.En este episodio aprenderás:

YYC Soccer
Will Mya Jones make her Calgary Wild debut this weekend?

YYC Soccer

Play Episode Listen Later May 15, 2026 30:27


Cavalry FC makes their way to Langley to take on Vancouver FC in CPL action while the Calgary Wild have a home match vs Montreal this weekend. Could we see Mya Jones make her NSL and Wild debut? There are hints that it could be possible. We also talk about the new majority owner the Wild announced this week. It's a pretty quiet week in the Alberta Premier League, but did have a chance to interview one of the league's young stars.  We spoke with Isabelle Lachance, who plays forward for the Calgary Villains and the University of Saskatchewan Huskies.The AMSL quietly kicked off its season recently. We discuss some of the changes to the league in 2026.Subscribe to our Substack or follow us on Twitter/X or on Instagram or Bluesky.Our website is yycsoccer.com

AFTN Soccer Show (Vancouver Whitecaps/MLS)
Episode 728 – The AFTN Soccer Show (Vegas Vultures Circling - Whitecaps relocation talk heats up, Vancouver draw in LA, MLS and CPL round-ups)

AFTN Soccer Show (Vancouver Whitecaps/MLS)

Play Episode Listen Later May 5, 2026 168:28


We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, and Canadian Premier League chat after an emotional, draining, and anger-inducing week in Whitecapsland. The feelgood factor from just a week ago went quickly missing in Vancouver as news broke, and continued to break as the week wore on, that a group had put a bid in for the Whitecaps with the aim of moving the team to Las Vegas. It was a fast-moving news cycle with both a lot and a little said by both sides and very few glimmers of hope for the 'Caps faithful it felt at times. So how did we get here? What do we know, what do we not, what's next, and how you can help? We delve into all of that, the main bullet points from the week, and hear from Vancouver Mayor Ken Sim. It may feel grim, but there is some light at the end of the long, dark tunnel. On the pitch, the Whitecaps dominated the LA Galaxy for much of their match on Saturday, but struggled to break down the home side's lines before recovering from a defensive mishap to salvage a vital road point. We pick over the main talking points coming out of that one and we round up the weekend action across MLS and the CPL. All of this plus we move onto the letter S in our Canadian Soccer A to Z series, music-wise, Mansun kick off their residency as our Artists of the Month, McCarthy are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and we've got another new Scotland World Cup song in Wavelength. Here's the rundown for the main segments from the episode: 01.22: Intro chat - FIFA makes us sick, UK season wrapping up 13.35: Whitecaps relocating to Vegas? - what we know, what we don't, what's next 79.00: Whitecaps come back to draw at LA Galaxy 103.30: MLS round-up - West top guns drop points, crazy Florida derby 130.45: Canadian Soccer A to Z - S 143.10: CPL round-up - smoke, video reviews, and a BC derby 160.40: Wavelength - Not Always Not Never - Think Again

Med Spa Success Strategies
18 Meta Ads Fixes for Med Spas: Lower CPL, Fewer No-Shows, Better Leads

Med Spa Success Strategies

Play Episode Listen Later May 4, 2026 20:55


Most med spas are running Meta ads, but very few are actually optimizing them the right way. The difference between average results and truly scalable performance usually is not a brand-new strategy. It is fixing the small inefficiencies that quietly drive up your cost per lead, increase no-shows, and lower overall patient quality.In this episode, I break down 18 of the most impactful Meta ads fixes we use internally to troubleshoot and improve performance across our med spa clients. From lowering CPL to improving conversion rates and attracting higher-quality patients, this is a practical, step-by-step framework you can use to identify exactly what is holding your campaigns back and how to fix it.You will learn:✅ The two fastest ways to increase booking volume when your schedule is not filling up✅ Why offer structure and pricing have a massive impact on your cost per lead✅ How audience size and geographic targeting can quietly drive up CPL✅ A simple reframe that can dramatically improve ad performance without changing the service✅ What to adjust in your creative (video vs graphic) to improve results✅ How to fix high no-show rates with better confirmation and nurture sequences✅ Why your website, reviews, and Instagram can make or break conversions✅ The importance of speed to lead and how it directly impacts booked appointments✅ Common sales mistakes that hurt conversion rates and how to correct them✅ When to narrow vs expand your targeting to improve lead quality✅ How to use social proof and automation to build trust and drive bookings✅ The tradeoff between lower CPL and higher-quality patients (and when to prioritize each)✅ Why some offers attract the wrong patients and how to adjust for better retention✅ How to improve in-office experience and rebooking to maximize long-term value✅ A repeatable checklist you can use to continuously optimize your Meta ads performanceIf your Meta ads are generating leads but not turning into consistent, profitable growth, this episode will give you the exact framework to diagnose the issue and fix it.Want the full Meta Ads Troubleshooting Checklist mentioned in this episode?Download it here: https://go.medspamagicmarketing.com/meta-troubleshootingIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Soccer Down Here
FC Supra Co-Founder/President Rocco Placentino on SDH AM 5.1.26

Soccer Down Here

Play Episode Listen Later May 1, 2026 23:22 Transcription Available


FC Supra Co-founder and President Rocco Placentino drops by SDH AM to talk about the CPL expansion team and their on-field approach: A roster of Quebec players only...Plus, what it's like piecing together an expansion team from the ground up...

Soccer Down Here
SDH AM 5.1.26: MLS, FC Supra, AppleTV's Lori Lindsey, CF MTL PBP Jon Still, GHSA

Soccer Down Here

Play Episode Listen Later May 1, 2026 147:20 Transcription Available


It's a full Freestyle Friday on SDH AMWe have your full MLS preview- juiceboxes and crews CPL FC Supra President/Co-founder Rocco Placentino visits on the birth of the franchise and the unique approach of Quebec talent onlyAppleTV's Lori Lindsey on all the work she's doing all at one time- plus a look at Nashville and Philly "Opposition Research" on CFMTL with their PBP voice Jon Still- plus some Expos and Canadiens talk Added Time brings Pierce County girls head coach Abby Cuneo on their season in Blackshear in the GHSA 

The Jered Williams Show
#171 The New Marketing Strategy (That Actually Works)

The Jered Williams Show

Play Episode Listen Later May 1, 2026 57:27


On this episode of the Jered Williams Show, Jered and his cohost Eddie, dive into marketing strategies for their restarted plumbing business, stressing the need for more leads alongside better triage and booking to avoid shredding opportunities, while promoting Plumbline's 24/7 answering service. They break down KPI tracking via a custom Lovable app pulling from ServiceTitan—covering spend, CPL, booking/close rates, avg ticket, and ROAS—for top sources like PPC ($114 CPL, 2.48x ROAS), local magazines (high-ticket wins), Angie leads (cheap but needing automation), and Facebook (strong booking but testing lead gen). Insights highlight fixing capacity/upsells (e.g., $99 drain cleans to $1,200 whole-home via customer education on grease clogs) over blaming leads, seasonal demand levers, and proactive scaling with data; they decide to ramp PPC budgets, optimize Angie/FB tests, train techs on estimates, and invite listeners to their $99/month school group for tools and training.

Lunch Hour Legal Marketing
A Tale of Two Dashboards

Lunch Hour Legal Marketing

Play Episode Listen Later Apr 29, 2026 40:06


Two dashboards. Two stories. One broken relationship. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis unpack a client loss that wasn't really about performance; it was about measurement. The agency saw success. The law firm saw zero cases. And both were looking at completely different versions of reality. We break down a $11.5K paid search campaign that generated 64 leads at a $181 CPL with strong engagement metrics but still ended in termination. Why? Because the agency optimized for cost per lead, while the firm measured success by signed clients. No shared definition of a “good lead” meant no shared understanding of success. So what actually went wrong? And more importantly, how do you prevent it? We dig into: Why cost per lead is the wrong scoreboard for a firm measuring signed cases How “wanted leads” become the missing feedback loop in legal marketing The role of intake, attribution, and CRM gaps in distorting performance Why even strong campaigns fail when dashboards don't match reality How fractional CMOs can either bridge—or widen—the measurement divide At the center of it all is a simple problem: agencies and law firms are often not just disagreeing… they're not even reading the same watch. Lunch Hour Legal Marketing will be covering Vista Consulting Team's Baltimore event, A Seat at the Table. Conrad and Gyi will be at the PILMMA Super Summit in May. Want to meet them and be on the pod? Reach out! Come to the Lunch Hour Legal Marketing Summit, and listen to John Henson school us on how to stay out of FTC jail, and eat a listicle on us! ------- Conferences & Mentions:

reach tale table baltimore seat crm conferences 5k ftc cmos cpl dashboards john henson gyi tsakalakis gyi conrad saam lunch hour legal marketing
AFTN Soccer Show (Vancouver Whitecaps/MLS)
Episode 727 – The AFTN Soccer Show (The Chance Of Defeat Is Not In My Nature – Whitecaps dominate Colorado, More #SaveTheCaps chat, Ranko Returns, Nikola Djordjevic, MLS and CPL round-ups)

AFTN Soccer Show (Vancouver Whitecaps/MLS)

Play Episode Listen Later Apr 27, 2026 171:27


We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, and Canadian Premier League chat. It was an emotional night at BC Place on Saturday. The Whitecaps wrapped up their last home game for three months with another win, as hundreds took part in a prematch #SaveTheCaps march. We pick over the bones of the game and look ahead to the grueling eight-game away swing the 'Caps now face before they return back home in three months time and how Jesper Sorensen might approach these games in term of squad rotation. The latter is helped by the return of Ranko Veselinovic and we chat with the Serbian centre back after he play his first game in over nine months with WFC2. We talk a lot more about the #SaveTheCaps campaign in this week's show as well, as more concerning murmurs come out around a relocation of the team to Las Vegas, and Whitecaps Brian White and Tristan Blackmon share their perspective of what it's like being a player on the team with all of this chatter around. We have three interviews with you this week as well as we catch up with three young guns. Two Whitecaps, Nikola Djordjevic, who made his first team debut last week, and Liam Mackenzie, who is lighting it up with WFC2 after his return from injury. We also catch up with former Vancouver FC player James Cameron after his move to Colorado Rapids 2. All of this plus we round up the weekend action in MLS and the CPL, move onto the letter R in our Canadian Soccer A to Z series, music-wise, Inspiral Carpets wrap up their residency as our Artists of the Month, We've Got A Fuzzbox and We're Going To Use It are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and we've got a York City song in Wavelength to celebrate their dramatic return to the Football League. Here's the rundown for the main segments from the episode: 01.21: Intro chat - a week of late goals drama! 11.10: Canadian Soccer A to Z - R 22.50: Whitecaps wrap up home stand with just three points dropped 32.00: #SaveTheCaps march draws big numbers 44.00: Whitecaps dominant once again in win over Colorado 63.35: Eight games on the road now awaits Whitecaps 69.43: Ranko Veselinovic interview after his return to the pitch with WFC2 76.00: Colorado's Matt Wells' postgame thoughts 89.20: MLS round-up 103.40: More #SaveTheCaps chat 111.11: Nikola Djordjevic interview and discussion 124.05: Anyone Fancy A Chocolate Digestive - Nikola Djordjevic 126.45: Liam Mackenzie interview 132.48: James Cameron interview 143.00: CPL round-up 161.30: Wavelength - Chuitar - It's Going To The Wire

The Home Defense Show Podcast
Some good ideas/advice for advanced pistol training

The Home Defense Show Podcast

Play Episode Listen Later Apr 25, 2026 33:38


This week Skip talks to Trevor DeGroote, owner of Trinity Training and Security all about the importance of getting training beyond what is required to get your CPL. If you're thinking about taking advanced classes, then listen to this show first!

This is Vancouver Island
How Langford's football club just made global soccer history

This is Vancouver Island

Play Episode Listen Later Apr 23, 2026 13:58


Pacific FC scored the world's first "daylight" offside goal this weekend- with the eyes of the soccer world watching. The rule is being trialed in the Canadian Premier League (or CPL) for potential use in leagues around the world. We'll hear from Pacific FC's first assistant coach, and the president of the club's supporter group, on what this means for the Island's own team and the future of the sport.

AFTN Soccer Show (Vancouver Whitecaps/MLS)
Episode 726 – The AFTN Soccer Show (The Best of Times, The Worst of Times - #SaveTheCaps campaign launched, Whitecaps destroy SKC, Thomas Müller talks 'Caps season so far, MLS and CPL round-ups)

AFTN Soccer Show (Vancouver Whitecaps/MLS)

Play Episode Listen Later Apr 21, 2026 172:59


We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, and Canadian Premier League chat. On the pitch, the Whitecaps are flying high, off it, things are starting to get more concerning about the club's future in Vancouver. Murmurs about the team being relocated are gathering pace to the extent that supporters have launched a #SaveTheCaps campaign. We chat about why everyone needs to get behind this at this point in time and look at the issues at the forefront that has added some urgency to everything. The Whitecaps dominated the visiting Sporting Kansas City on Friday night to stay top of both the MLS West and the Supporters Shield. We pick over the main talking points coming out of the match, hear from Andres Cubas about the club's goal-free record when he's on the pitch this season, and get some thoughts from Jesper Sorensen about getting Rayan Elloumi the development minutes he's needing right now. Plus Thomas Müller chats about the Whitecaps start to the season and packing out BC Place. All of this plus we round up the weekend action in MLS and the CPL, move onto the letter Q in our Canadian Soccer A to Z series, music-wise, Inspiral Carpets continue their residency as our Artists of the Month, Big Flame are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and we've got another new Scottish World Cup song in Wavelength. Here's the rundown for the main segments from the episode: 01.22: Intro chat - it's been an odd weekend 04.20: #SaveTheCaps campaign launched amid concerning relocation rumours 31.35: Canadian Soccer A to Z - Q 49.00: Whitecaps destroy KC to stay top of MLS 89.20: Thomas Müller chats about the Whitecaps season so far 103.20: MLS round-up 116.20: The Battle for the Canadian Number One 127.47: CPL round-up and more Football Video Support drama 156.30: Wavelength - Bucks' Bravehearts - Scotland's On The Way

The Calcio Guys
FC Supra start CPL campaign with historic win - Ep. 302 Ft. Paul Desbaillets

The Calcio Guys

Play Episode Listen Later Apr 16, 2026 54:32 Transcription Available


Paul Desbaillets, Chief Branding Officer of FC Supra, joined us to talk about the club's first game and win in the Canadian Premier League, and what the team means for Quebec.Watch YouTube version here: https://youtu.be/DB49blWqXgg00:00 - Intro08:50 - GOAL Initiatives Foundation14:00 - Introducing FC Supra21:00 - Un Club D'Ici, Pour Ici24:30 - Young FC Supra team29:30 - Supra first game37:13 - Home opener45:00 - Club logo design48:10 - Connection to the community49:28 - Supporting the clubListen to the full episode 302 of The Calcio Guys on all your favourite podcasting platforms: https://linktr.ee/thecalcioguysFollow Paul (@PaulDesbaillets), FC Supra (@fcsupraquebec), & The 1st Half Show (@1sthalf_) on Instagram!Follow us on social media:Twitter: https://twitter.com/TheCalcioGuysInstagram: www.instagram.com/thecalcioguysFacebook: www.facebook.com/TheCalcioGuysOfficialThe Calcio Guys is a featured show in the Top 15 Serie A podcasts on Feedspot: https://blog.feedspot.com/serie_a_podcasts/The Calcio Guys is a Top 5 Serie A podcast on Millian Podcasts:https://www.millionpodcasts.com/serie-a-podcasts/

From the Yellow Chair
Breaking Down the Acronym Soup in Contractor Marketing

From the Yellow Chair

Play Episode Listen Later Apr 14, 2026 15:56 Transcription Available


Send us Fan MailMarketing vendors love acronyms because they sound precise, but they can also hide the only question that matters: did this effort create profitable revenue? Recording from an airport, I break down the alphabet soup in plain English so contractors can read marketing reports with confidence and push back when numbers do not connect to real jobs.We start with ROAS (return on ad spend) and why I prefer looking at it across your full marketing mix, not as isolated channel “wins.” Then we dig into KPIs that actually move the needle in HVAC marketing, plumbing marketing, and home service growth: CPL (cost per lead), conversion rate, calls booked, and revenue generated. I also talk about the operational side of performance, because a weak booking rate at the CSR desk can make any marketing campaign look expensive.From there we hit the big platforms and levers: PPC (pay-per-click) as the fast but costly faucet, Google Business Profile optimization as a local game-changer, and LTV (customer lifetime value) as the mindset shift that turns retention and maintenance plans into your best “marketing.” We also cover CTR (click-through rate) benchmarks without comparing apples to oranges, plus SEO and why search engine optimization still matters even as AI starts changing how customers find help.If you want clearer attribution, better questions for your agency, and marketing metrics that tie back to booked calls and profit, hit play. Subscribe, share this with a contractor friend, and leave a review with the acronym you want me to translate next.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

AFTN Soccer Show (Vancouver Whitecaps/MLS)
Episode 725 – The AFTN Soccer Show (Flying So High - Whitecaps move into first after NYCFC win, MLS and CPL round-ups, more World Cup ticket controversy)

AFTN Soccer Show (Vancouver Whitecaps/MLS)

Play Episode Listen Later Apr 13, 2026 142:39


We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, Canadian Premier League, Canadian national team, and World Cup 2026 chat. The Whitecaps headed back to the summit of MLS at the weekend with a workmanlike 2-0 victory over NYCFC. We pick over the bones of the match and the main talking points coming out of it, chat about the importance of the returned from injury Andres Cubas with Jesper Sorensen, and round-up the weekend's MLS action as CF Montreal once again find themselves looking for a new head coach. We also round up the weekend's action the CPL, look at the Canadian men's national team's current injury woes, and chat about some of this week's World Cup 2026 talking points, including more ticket pricing controversy. All of this plus we move onto the letter P in our Canadian Soccer A to Z series, music-wise, Inspiral Carpets continue their residency as our Artists of the Month, The Mackenzies are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and we've an English-themed World Cup song in Wavelength from 1982. Here's the rundown for the main segments from the episode: 01.22: Intro chat - proud papa 07.00: Canadian Soccer A to Z - P 24.55: Whitecaps go back top of MLS after NYCFC win 42.00: The importance of Andres Cubas 48.15: What to do with Rayan Elloumi for his best development 54.30: NYCFC head coach Pascal Jansen 59.00: MLS round-up 73.50: The Battle for the Canadian Number One 78.10: CF Montreal looking for yet another new head coach 85.50: CPL round-up and Football Video Support drama 120.00: FIFA 2026 World Cup chat - this week's main talking points! 134.50: Wavelength - Serious Drinking - Spirit of '66

Off the Woodwork
Chicago Fire preview for Atlanta United, Apple TV's Steve Cangialosi, and trials for new offside rule | SDH Week in Review, 4.11

Off the Woodwork

Play Episode Listen Later Apr 11, 2026 81:19


Jon Nelson takes you through some of the best interviews of this week on SDH AM. Check the show out Monday-Friday on the Soccer Down Here YouTube and Twitch channels or as its own podcast at soccerdownhere.net. This week, he spoke with Chicago Fire radio commentator Max Anderson, Apple TV MLS commentator Steve Cangialosi, and Canadian Premier League Executive Vice President Costa Smyrniotis. Max helps get you ready for Atlanta United's trip to Soldier Field, Steve gives you a look around the league, and Costa discusses the rules trials the CPL is doing this season to help FIFA and IFAB better understand how changes to the offside law might change the game.

Soccer Down Here
A Season Of Trial: CPL SVP Costa Smyrniotis on SDH AM 4.8.26

Soccer Down Here

Play Episode Listen Later Apr 8, 2026 22:24 Transcription Available


There are a lot of reasons to watch the Canadian Premier League in 2026SVP Costa Smyrniotis visits after matchweek one looking at the Wenger Offside trial, FVS helping with on field decisions, and a few rules IFAB brought to the table from MLS NEXT Pro- specfically, dealing with time delays, subs, and injuries

Soccer Down Here
SDH AM 4.8.26: CONCACAF, UCL, UPSL, CPL SVP Costa Smyrniotis, Copas, AM News

Soccer Down Here

Play Episode Listen Later Apr 8, 2026 128:28 Transcription Available


Wall Pass Wednesday is full of highlights, reviews, and previews to start your dayWe go over CONCACAF- where MLS had a solid evening, UCL, the Copas, and what's going on in UPSL GeorgiaHour 2 wraps with Canandian Premier League EVP Costa Smyrniotis as we look at the new trials going on in the league in 2026 plus all the other tweaks as the league looks forward with the sport...

AFTN Soccer Show (Vancouver Whitecaps/MLS)
Episode 724 – The AFTN Soccer Show (The Beast Inside - Whitecaps stun Timbers, Vanni wins on Vancouver return, MLS and CPL round-ups, World Cup prep)

AFTN Soccer Show (Vancouver Whitecaps/MLS)

Play Episode Listen Later Apr 7, 2026 179:18


We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, Canadian Premier League, Canadian national team, and general football chat and interviews. The Whitecaps came away with a huge three points against Cascadian rivals Portland Timbers at the weekend thanks to two dramatic stoppage time goals. We pick over the bones of that one and the main talking points coming out of the game, plus we hear from Portland head coach Phil Neville and chat about the fallout from his postgame comments. We also round-up all the weekend action in the MLS West and the CPL, and chat with Halifax Wanderers head coach Vanni Sartini after his emotional first win in his first match in the league. Plus we look at what we learned from Canada's two World Cup warm-up matches and the eventful final round of World Cup qualifiers as the last teams booked their places at this summer's tournament. All of this plus we move onto the letter O in our Canadian Soccer A to Z series, music-wise, Inspiral Carpets continue their residency as our Artists of the Month, The Servants are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and we've another Scottish World Cup song in Wavelength. Here's the rundown for the main segments from the episode: 01.23: Intro chat 03.15: Canadian Soccer A to Z - O 13.30: Whitecaps stun Portland with late comeback win 52.00: The Timbers postgame fallout 68.20: The Battle for the Canadian Number One 77.55: MLS round-up 93.15: CPL round-up as Football Video Support makes debut 126.30: Vanni Sartini on his first CPL win 138.05: What we learned from Canada's two friendlies 158.00: What a week of international footballing drama 170.20: Wavelength - Shindig - Come On Scotland

Retro Radio Podcast
Challenge Of The Yukon – A Pack Of Bacon. ep322, 440330

Retro Radio Podcast

Play Episode Listen Later Apr 4, 2026


A newcomer to the Mounties, Cpl. Standish, gets the short end of the stick when he encounters a few of the tough, and hardened men of the North. Beaten down,…

Brad and John - Mornings on KISM
Fridays knucklehead 4326

Brad and John - Mornings on KISM

Play Episode Listen Later Apr 3, 2026 3:24


The Cpl. from Camp Pendleton who got busted for stealing Javelin missile launchers and various ammunition and selling it off on the side!

AFTN Soccer Show (Vancouver Whitecaps/MLS)
Episode 723 – The AFTN Soccer Show (A 2026 CPL Preview with guests Martin Nash and Bobby Smyrniotis)

AFTN Soccer Show (Vancouver Whitecaps/MLS)

Play Episode Listen Later Apr 2, 2026 180:00


We're back with another packed AFTN Soccer Show and this time it's our 2026 Canadian Premier League preview special. We chat about the main talking points heading into the CPL's 8th season and bring you a season preview of all eight teams, looking at key additions, important departures, and expectations for the year ahead. Plus we sit down with two of the league's head coaches, Vancouver FC's Martin Nash and Forge FC's Bobby Smyrniotis for an in-depth chat about their team's 2025, offseason activity, the season to come, and some of the new rules and regulations the league are adopting for 2026. Music-wise, Oldham legends Inspiral Carpets kick off their residency as our Artists of the Month, perennial AFTN faves Half Man Half Biscuit are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and the World Cup songs return in Wavelength with one for Scotland from JJ Bull. Here's the rundown for the main segments from the episode: 01.21: Intro chat 07.00: Canadian Soccer A to Z - N 14.45: Some thoughts ahead of the 8th CPL season 31.20: Vancouver FC season preview 54.25: Martin Nash interview 83.40: Pacific FC season preview 97.00: Bobby Smyrniotis interview 126.45: Forge FC season preview 133.10: Atletico Ottawa season preview 145.27: Cavalry FC season preview 151.05: Halifax Wanderers season preview 156.25: Inter Toronto season preview 160.00: Supra FC season preview 169.27: Wavelength - JJ Bull - The Very Unofficial Scotland World Cup Song (Bread and Circuses)

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Down the Pub Podcast
Episode 251: Dominik Diamond

Down the Pub Podcast

Play Episode Listen Later Apr 1, 2026 55:09


On this episode we are joined by media legend, Dominik Diamond. We chat about getting involved with The Wanderers, how The Wanderers Weekly came to be and what are chances are for this season. Dom gives his thought on Scotland and Canada's world cup chances, the CPL's new rules and also tells us about Robbie Williams saving a relationship! All this and more!!

The Home Defense Show Podcast
Should people who save their lives using guns be prosecuted?

The Home Defense Show Podcast

Play Episode Listen Later Mar 31, 2026 18:49


In this episode Skip and Sara talk about a CPL holder in Michigan who used his gun to protect his life in a pistol free zone and was prosecuted for it. Could it happen to you?

SaaS Fuel
Aligning Sales and Marketing for Scalable SaaS Growth | Javier Lozano | 374

SaaS Fuel

Play Episode Listen Later Mar 26, 2026 50:29


Javier Lozano Jr. didn't come up through brand or PR. He came through sales — and that lens has shaped everything about how he approaches growth marketing. Starting his first business in the teeth of the 2008 recession with a personal guarantee on a five-year lease, Javier learned early that you have to be strategic when the market won't forgive waste. That crucible turned him into one of the sharper go-to-market operators in B2B tech.In this episode, Javier walks through exactly how he scaled RapMate from roughly $1M to $20M ARR — not through guesswork or gut feel, but through a disciplined system of ICP targeting, messaging tested internally before it touched the market, channel diversification based on real signals, and a coordinated email engine that generated $1.5–2M annually on its own.If you're a SaaS founder trying to graduate from scrappy growth to a repeatable revenue machine, this episode is a masterclass in doing it the right way.Key Takeaways6:12 — Marketing through a sales lens Javier came into marketing through sales, not PR or brand. That background means everything he builds is oriented toward one outcome: influencing revenue.7:03 — Marketing must influence revenue It can't be all demand gen all day. There has to be a balance — and a direct line connecting marketing activity to revenue outcomes.7:52 — Enter old-school industries with a modern playbook In a facilities management company founded in 1976, Javier applied a B2C/SaaS marketing approach and stood out immediately — landing enterprise calls from Raytheon, Anheuser-Busch, and Dollar General.10:35 — Ask more questions, peel back more layers The real pain is never the first thing a prospect tells you. The more you ask, the deeper you go — and agitating the real pain point changes the entire sales conversation.12:44 — Don't try to boil the ocean When taking over as CMO, Javier's first move was to observe, not overhaul. Understand what's working before you touch the website, the messaging, or the budget.14:22 — Test messaging internally before going external Instead of redesigning the website, Javier reoriented messaging inside existing email communications first. Lower risk, faster feedback, and you learn whether the market resonates before making expensive public changes.15:34 — Only 15% of leads were in the ICP With 85% of leads outside their ICP, the team was burning money chasing the wrong people. The fix wasn't the message — it was the targeting.16:11 — Meta delivered higher-quality leads than Google Even though Meta represented only 10–20% of ad spend, it was producing higher connection rates and close rates. Finding that signal — and gradually shifting budget — moved ICP match rate from 15% to 65%+.19:01 — CAC dropped from $1,000 to $300 Better targeting and aligned metrics turned customer acquisition cost into a competitive weapon. At $300 CAC with a $2,250 average cart value, the math became predictable and scalable.23:39 — "If it ain't broke, why fix it" has a shelf life Channel concentration is a real risk. Milk what's working, but always be looking 6–12 months ahead at diversification — before an algorithm change or account shutdown forces the issue.27:10 — Signals don't have to be stats A VP calling your cell after two LinkedIn DMs is a signal. Three prospects in a row mentioning the same thing on sales calls is a signal. The sales team's frontline feedback is some of your most valuable go-to-market data.32:05 — The $1 per lead per month email goal Javier set a simple but disciplined baseline for email: generate $1 per lead per month. That framework forced the team to think about email as a revenue channel, not just a nurture activity.33:22 — Sales email from a real inbox: 40–50% open rates Emails sent from a salesperson's actual Gmail account opened at 40–50%. From a marketing email address, it was 15–20%. The channel doesn't change — the sender does.36:53 — Leads closed 12 months after entry — from a Halloween email Buyers are in different stages at different times. If you stop communicating, you disappear. The long game in email is just staying visible until they're ready.40:27 — The human experience is the last moat As AI slop floods inboxes and feeds, the people who create genuine human connection with their audience will stand out. That's not automate-able — and that's the point.41:57 — Build the system manually before you automate it AI exposes broken systems. If you don't have a clear step-by-step process built out internally, automation will just break things faster. Do it by hand first.44:36 — Find the one wedge and own it Founders go to market with too many use cases. Pick the one thing you can win in your sleep, get it so dialed in it's predictable, close that deal — then expand from there.Tweetable Quotes"Marketing needs to be influencing revenue in one way, shape, or form. It just can't be demand all day long." — Javier Lozano Jr."If you just ask more questions, you start unveiling more layers of the onion — and eventually they just tell you: you're the one I want." — Javier Lozano Jr."Don't try to boil the ocean. Go in and look at everything holistically before you change a single thing." — Javier Lozano Jr."I can't optimize a funnel based on feelings. Come to me with stats." — Javier Lozano Jr."Signals don't always have to be stats. A signal can be literally what the marketplace is telling you." — Javier Lozano Jr."The people who can create a true human experience with their audience are going to stand out over everybody else." — Javier Lozano Jr."Build the system first. Do it internally. Hate it until you don't like doing it anymore — then automate it." — Javier Lozano Jr."Find one wedge. Find one thing you can crush in your sleep — then go to market with that." — Javier Lozano Jr.SaaS Leadership Lessons1. Observe before you optimize. Javier's first move at every company is to audit, not overhaul. He doesn't change the website, the messaging, or the budget until he understands what's actually happening. Knee-jerk reactions from new CMOs — or founders trying to fix everything at once — destroy momentum. See the full picture first.2. CPL is a vanity metric. CAC is the business metric. Getting 300 leads at $2 each sounds better than 40 leads at $15 each — until you realize none of the cheap leads are closing. Javier reduced CAC from $1,000 to $300 not by chasing lower cost-per-lead, but by improving targeting quality. The math only works when you trace the full line from spend to closed revenue.3. Test messaging inside before you put it outside. Before touching the website, Javier retooled how the company communicated with existing leads in email. Lower risk, faster feedback loop, and real signal from a warm audience. Only after internal validation does it earn the right to go public.4. Channel diversification is a survival strategy, not a growth strategy. Concentration risk is real. If 90% of your pipeline comes from one channel and that channel turns on you, you don't have a business — you have a dependency. Javier's approach: milk the winning channel, document the learnings, then gradually replicate the model on a second channel 6–12 months later.5. Sales and marketing alignment requires a shared scoreboard. The marketing-sales tension is universal, but it's solvable. Javier's fix: define what a qualified lead looks like, track conversion rates at every stage, and make data — not feelings — the language of every internal conversation. When both teams are speaking the same statistical language, you stop fighting about whose fault it is and start building together.6. AI amplifies what you already have — good or bad. Automation doesn't fix a broken system; it just accelerates the breakage. Build the process manually first, iterate until it works, then automate the parts that are truly repeatable. The human elements — curiosity, genuine connection, nuanced judgment — are your competitive moat in an AI-saturated world. Protect them.Guest Resourcesjavier@boldermediasolutions.comhttps://boldermediasolutions.comhttps://www.facebook.com/javykixshttps://www.linkedin.com/in/javierlozanojr/https://www.instagram.com/javy_is_bold/Episode SponsorThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite -

Caribbean Cricket Podcast
Team of the CPL 2025

Caribbean Cricket Podcast

Play Episode Listen Later Mar 23, 2026 19:34


Who were the best players in CPL 2025? Machel names his team of the tournament. Have a listen, do you agree? As ever please leave a rating, review, comment and follow the Caribbean Cricket Podcast. No other channel keeps it as real as we do on the Caribbean Cricket Podcast. If you'd like to support the Caribbean Cricket Podcast you can become a patron for as little as £2/$2 a month here - https://www.patreon.com/Caribcricket If you would like to read some high quality articles on West Indies cricket - please subscribe to our brand new site - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caribbean Cricket News on CounterPress • West Indies Cricket independent news⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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HRchat Podcast
The Future Work World with Barry Winkless

HRchat Podcast

Play Episode Listen Later Mar 20, 2026 31:56 Transcription Available


The future of work isn't about trends - it's about design.From the Cpl studio in Dublin, Bill Banham sits down with Barry Winkless, Head of the Future of Work Institute at Cpl and author of Future Work World, to explore what's really changing in work, HR, and leadership - and what organizations need to do next.Barry shares a practical framework for understanding the future of work through three core lenses: "Workplace, Workforce, and Worktasks". Together, they unpack how HR leaders can move beyond policies and become designers of better organizations, stronger employee value propositions, and more compelling talent destinations.You'll also hear insights on:The real drivers of employee retention and engagementWhy leadership teams often misread what talent actually wantsFlexible work, hybrid work, and the presence vs performance debateAI in HR and the workplace: human replacement vs human augmentationBuilding future-ready organizations with human-centered designThe rise of cooperative leadership and shared accountabilityUsing storytelling and “future objects” to improve strategic decisionsIf you're an HR leader, talent strategist, or business executive navigating AI, hybrid work, and workforce transformation, this episode offers a clear and actionable perspective on designing the future of work.Connect with Barry: https://www.linkedin.com/in/barry-winkless-7357094/Check out Barry's new book: https://www.amazon.com/Future-Work-World-Leaders-Destinations/dp/1394349378Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here.Follow us on LinkedInSubscribe to our newsletterCheck out our in-person events

Caribbean Cricket Podcast
Talking Cricket, Soca and Wuk-Up with Spinny

Caribbean Cricket Podcast

Play Episode Listen Later Mar 19, 2026 54:31


Caribbean Cricket Podcast isn't just a cricket channel we like to diversify the nature of our conversations. We were fortunate enough to have fitness trainer and wuk-up artist extraordinaire Spinny on the show. Machel and Spinny spoke about his career in cricket and how he transitioned from that to Cultural Cardio, Wuk-Up sessions alongside CPL and West Indies. As ever please leave a rating, review, comment and follow the Caribbean Cricket Podcast. No other channel keeps it as real as we do on the Caribbean Cricket Podcast. If you'd like to support the Caribbean Cricket Podcast you can become a patron for as little as £2/$2 a month here - https://www.patreon.com/Caribcricket If you would like to read some high quality articles on West Indies cricket - please subscribe to our brand new site - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caribbean Cricket News on CounterPress • West Indies Cricket independent news⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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SaaS Fuel
Why Most SaaS Companies Fail at Performance Marketing (And How to Fix It) | Anthony Chiaravallo | 372

SaaS Fuel

Play Episode Listen Later Mar 19, 2026 51:14


Anthony Chiaravallo, founder and CEO of Vallo Media — a performance marketing agency that has placed over $100 million in paid media — joins Jeff Mains on SaaS Fuel for a candid, no-BS conversation about what actually works (and what doesn't) in B2B paid advertising.The conversation goes deep on performance media for SaaS: why cold lead gen ads are the fastest way to burn budget, how to build warm audiences before asking for a demo, and the massive cost savings that come from full-funnel thinking. Anthony exposes the hidden world of click fraud and bot traffic, explains how to set up clean data signals, and makes the case for why last-click attribution is quietly killing B2B ad performance. He closes with a pointed recommendation on where SaaS founders should — and should not — spend their limited marketing dollars.Key Takeaways3:44 — Anthony's Origin Story: From SVP to Founder Anthony's position was eliminated during COVID after five years building a paid media practice at a 4,000-person agency. He turned a side consulting hustle into Vallo Media, gave himself 6–12 months to match his corporate salary, and never looked back.5:50 — Founder Mindset: Replace Yourself First The biggest shift from agency leader to founder is understanding that your primary job as CEO is to replace yourself. Anthony systematically identified what he was spending the most time on and hired for it — starting with paid media execution so he could focus on sales and strategy.8:42 — How to Prioritize Your First Hires Start by asking: what am I spending the most time on that someone else could do better? Anthony's first hire was a paid search specialist — a person he found on LinkedIn, contracted for a project, and who has now been with him for six years running his entire paid media department.11:43 — What Makes B2B SaaS Performance Media Unique Running cold lead gen ads against a B2B SaaS audience is "a fast way to set cash on fire." One client was paying $8,000 per ebook download — from unqualified leads. The fix: build warm audiences through awareness and video campaigns first, then retarget. That same client dropped CPL from $8,000 to $115.16:49 — The Most Common Ad Waste Traps Brands celebrate cheap clicks without ever checking if those clicks are from real, qualified people. The most dangerous trap: reporting 1,000 clicks at $1 CPC while 90% of those users bounced in two seconds — bots or totally unqualified traffic.17:46 — Clean Data Signals & Behavioral Conversions Instead of only tracking form fills, set up behavioral conversions: time on site, page views, video engagement. These "quality signals" train the ad platform's AI to find more people like your best visitors — not just whoever clicks cheapest.20:40 — How Click Fraud Actually Works Bad actors spin up thousands of AI-generated fake websites, embed programmatic ad code, and deploy click bots to generate revenue from every ad served. Over half of annual digital ad spend is estimated to hit fake sites and bots.21:39 — How to Protect Your Ad Budget Set up behavioral conversion tracking in Google Tag Manager, link it to GA4, and monitor closely whether platform-reported clicks match actual engagement in your web analytics. Vallo Media manually excludes 50,000+ fraudulent domains per month in programmatic campaigns.26:56 — When a Flawed UX Tanks a Campaign Anthony walked a healthcare client through a campaign where 1,100 people clicked and zero downloaded the app — because the user flow required a QR code scan, app download, account setup, and SMS verification in sequence. He couldn't even complete it himself.30:39 — UX Is a Paid Media Problem Your landing page, checkout, and signup flow are part of your paid media strategy. A client ignored Anthony's landing page recommendations for eight months — performance suffered the entire time. Paid ads don't exist in a silo.36:18 — AI for Ad Creative: Useful Starting Point, Not a Replacement AI design tools can quickly improve creative direction (simplify text, modernize layouts, test variations) — but they need a human with marketing knowledge and taste to direct them and approve the output. "AI is only as good as the human giving it direction."39:32 — The Right Way to Test Ads Reserve 5–10% of monthly budget for digital experiments. Test one variable at a time. Run AB tests monthly. One surprise finding: ads showing a person looking at the product outperformed ads with the person making eye contact with the camera for driving direct sales.41:37 — Why Last-Click Attribution Is Killing B2B Ads Last-click attribution only credits the final touchpoint and ignores every podcast listen, social impression, and website visit that built purchase intent. In B2B SaaS, buying cycles can span a year — you need a mixed media model that assigns value across all touchpoints.46:31 — Where to Spend (and Not Spend) Your Budget Don't start with Google Ads — competition is high and lead quality is inconsistent without brand foundation. Instead: invest in data immersion first, then build brand through top/middle funnel awareness and engagement campaigns. Once you've built warm audiences, bring Google Ads online to capture the demand you've already generated.Tweetable Quotes"The worst thing a B2B SaaS company can do in performance media is run lead gen ads against a cold audience." — Anthony Chiaravallo"Paid media doesn't exist in a silo. It's part of your overall marketing mix — and there's an effective way to do it." — Anthony Chiaravallo"You can't just turn on a paid ad and expect the leads to flow. Especially in B2B, you're skipping five steps." — Anthony Chiaravallo"Over half of annual digital ad spend is going to fake websites, fake bots, and hackers collecting a payday on every click." — Anthony Chiaravallo"AI is only as good as the human giving it direction. It doesn't have taste, context, or discernment." — Anthony Chiaravallo"Build demand before you try to capture it. Your whole job becomes easier when it comes to conversion." — Anthony Chiaravallo"If your user experience is not totally frictionless, your campaigns are not going to be successful." — Anthony Chiaravallo"You eat what you kill as a founder. It was much more rewarding — you see your business grow, your team grow." — Anthony ChiaravalloSaaS Leadership Lessons1. Replace Yourself Systematically, Starting on Day One Anthony's first move as a founder was identifying what he was doing that someone else could do better. He hired a paid search specialist immediately, freeing himself for sales and strategy. The lesson: your job as CEO is to continuously remove yourself from execution and move toward empowerment.2. Sales Is Never Someone Else's Responsibility No matter how strong your sales team gets, as a founder you never fully hand off sales. Anthony kept business development as his north star from day one — because as he puts it, founders "eat what they kill." Staying close to the sale means staying close to the customer.3. Hire People Smarter Than You in Their Lane Don't try to be an expert in everything. Find people who are better than you at the specific skill you need, give them the resources and autonomy to outperform you, and focus your energy on orchestration and vision.4. Strategy Before Spend — Always 90% of success in paid media comes from setup: campaign structure, tracking, data signals, and understanding the customer journey. Before spending a dollar on ads, conduct a data immersion, audit your analytics, and map what your best customers' buying journey actually looked like.5. Full-Funnel Thinking Beats Tactical Execution SaaS founders who jump straight to lead gen ads skip the awareness and engagement layers that warm audiences and reduce acquisition costs. Brands that invest in the top and middle of the funnel — video, content, thought leadership — have dramatically lower cost-per-pipeline when they eventually run conversion campaigns.6. Measure What the Platform Won't Tell You Ad platforms report the metrics that make them look good. Real performance intelligence lives in your web analytics: time on site, page views, branded search volume, brand recall lift. Close the loop by sending quality signals back to the algorithm, and insist on UTM hygiene and proper GA4 setup before running a single dollar in spend.Guest Resourcesanthony@vallomedia.comhttps://www.vallomedia.com/https://www.facebook.com/vallomedia/https://www.linkedin.com/in/anthonychiaravallo/https://www.linkedin.com/company/vallomediahttps://www.instagram.com/vallomedia/Episode SponsorThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group –

Caribbean Cricket Podcast
CPL has too many veterans (CCP rant)

Caribbean Cricket Podcast

Play Episode Listen Later Mar 12, 2026 39:11


CPL has an overseas and domestic veteran problem. All of them lead the way in wickets and runs. Does CPL have a plan for the future? Machel and Santokie jump into the booth to look at the concerns. As ever please leave a rating, review, comment and follow the Caribbean Cricket Podcast. No other channel keeps it as real as we do on the Caribbean Cricket Podcast. If you'd like to support the Caribbean Cricket Podcast you can become a patron for as little as £2/$2 a month here - https://www.patreon.com/Caribcricket If you would like to read some high quality articles on West Indies cricket - please subscribe to our brand new site - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caribbean Cricket News on CounterPress • West Indies Cricket independent news⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Vince Coakley Podcast
The Vince Coakley Radio Program | War with Iran | "Last Days Madness"

Vince Coakley Podcast

Play Episode Listen Later Mar 12, 2026 55:20 Transcription Available


The Vince Coakley Radio Program | Thursday, March 12th, 2026. Hour 1 Segment 1 – Cpl. R.A Lee named Trooper of the Year Segment 2 – War in Iran latest, California a target? Segment 3 – Callers react to War with Iran Segment 4 – Vince talks War with Iran | Iran warns of oil supply collapse Hour 2 Segment 1 – Therapeutic Thursday - "last days madness" Segment 2 – Vince reads the WBT text line Segment 3 – Pres. Trump comments on War with Iran and Rep. Thomas Massie at Cincinnati event Segment 4 – Pres. Trump continues sparring with Rep. Thomas MassieSee omnystudio.com/listener for privacy information.

Choices Not Chances Podcast
Choices Not Chances Podcast Episode 103: Matthew St Pierre (USMC CWO4 retired) Fallujah firefights

Choices Not Chances Podcast

Play Episode Listen Later Mar 3, 2026 241:38


In this episode, we sit down with Matthew St Pierre. A retired Marine Gunner who has been around the block. He has been through the fire and brought the lessons out of the other side. Featured in the book "On Combat" by Dave Grossman (Episode 40), as he gathered his teams and squads for a debrief after the gunfights. He is/was a leader of men. In this episode, we talk about Medal of Honor recipient Cpl. Jason Dunham and his heroics. St. Pierre also talks in depth about the loss of Major Gannon on the Syrian border. A place that I later fell in on, by that time, rightfully named Camp Gannon. There is a wealth of information in this episode, and I hope you enjoy it.

AFTN Soccer Show (Vancouver Whitecaps/MLS)
Episode 718 – The AFTN Soccer Show (Breaking Lines and Breaking Time - Tristan Blackmon and Mihail Gherasimencov interviews, Whitecaps beat TFC)

AFTN Soccer Show (Vancouver Whitecaps/MLS)

Play Episode Listen Later Mar 3, 2026 176:33


We're back with another AFTN Soccer Show packed full of Vancouver Whitecaps, Major League Soccer, CONCACAF Champions Cup, and general football chat. It was a another two-game week for the Whitecaps, with two victories in two different competitions and two clean sheets to boot. The 'Caps dispatched a tough test in Costa Rican side Cartagines on Wednesday night in Champions Cup action to set up a Cascadian clash with Seattle in the next round. They followed that up with a Canadian derby win against Toronto on Saturday. We pick over the bones of both matches and the main talking points coming out of them. Plus we round up this week's action around MLS West and look at how the battle to be the Canadian number one goalkeeper is playing out down in Florida between Max Crepeau and Dayne St Clair after their derby. It was a good week in Whitecapsland all round, with two key pieces signing contract extensions and some new corporate deals announced. We chat with one of those key pieces, MLS Defender of the Year Tristan Blackmon, about last year's heroics, his very eventful and headline-making offseason, his new deal, what the club and city mean to him, and the season to come. We also chat with a player starting out his Whitecaps journey, homegrown defender Mihail Gherasimencov, about joining the first team, his time in the CPL with Cavalry, playing internationally for Moldova, and his footballing journey so far. All of this plus we move onto the letter J in our Canadian Soccer A to Z series and music-wise, Scottish band Bis begin their residency as our Artists of the Month, The Pastels are the latest band to feature in our 40th anniversary tribute year to the C86 movement, and Football Violence Awareness Month begins again in Wavelength. Here's the rundown for the main segments from the episode: 01.26: Intro - gold tier thankyous, CiTR fundrive 08.15: Canadian Soccer A to Z - J 13.26: Whitecaps beat Cartagines to advance in Champions Cup 24.05: Whitecaps continue Canadian supremacy with win over Toronto 53.10: TFC postgame audio - Robin Fraser and Raheem Edwards 64.55: MLS West round-up 87.50: Dayne vs Max - The battle to be Canadian number one 109.00: Blackmon and Cubas sign contract extensions 124.12: Tristan Blackmon interview 141.40: Mihail Gherasimencov interview 157:00 Wavelength - Crazy and The Fog - Blood On The Terraces

Rabbit Troop Sucks
Overlord

Rabbit Troop Sucks

Play Episode Listen Later Feb 27, 2026 74:08


This comes to us as a listener request from Yung Cazzy! Great choice! On the eve of D-Day, several paratrooper survivors assemble and set forward to take down a radio tower that's jamming up their airwaves. Led by Cpl. Ford (Wyatt Russell) and driven by PFC Boyce (Jovan Adepo), they team up with a local, Chloe (Mathilde Ollivier), to sneak around the village and take down a bunch of scum sucking Nazis. Along the way, they capture Captain Wafner (Pilou Asbæk) and learn of horrific secret experiments being conducted. RTS likes sticking to the original plan of blowing up the tower from the outside. They are also digging on these fresh baguettes. Jeremy injects everyone with mysterious serums and asks questions later. Later, as in he is on a bus going far, far away. Collin quickly realizes that he'll have to explode everyone. He does! They have all been exploded! Get him a baguette! Thank you, again, for suggesting this fun, dark and adventurous tale. 

Perpetual Traffic
How We Made a Personal Injury Law Firm $55.2M (Case Study)

Perpetual Traffic

Play Episode Listen Later Feb 20, 2026 51:10


You can scale your business fast with the right digital marketing partners and strategy.Partner with our Meta ads experts: https://www.tiereleven.com/apply Are you still betting your entire growth plan on Google? If you're treating search like the “engine,” you might be building demand everywhere else and giving it zero credit.In this case study, I break down four years of work inside one of the most brutally competitive niches we serve. Personal injury law. We took a Michigan firm from messy tracking and misaligned leads to a machine that consistently optimized for the only metric that matters: signed cases. Early on, we drove a 70% drop in cost per signed case to about $1,518 and still achieved roughly a 20x ROI. I'll walk you through the Meta and Google synergy, the tracking stack that made optimization possible, and the “signed case maximizer” framework we use to scale without drowning in junk leads. In This Episode:- Early wins: leads, CPL, and CPC improvements- The 1,500 CAC and 20x ROI math- Spending $2,900 per signed case for $55m in revenue- Case diagnosis: no avatar and conversion tracking- Prescription: installing Tier 11 Data Suite- Deploying the signed case maximizer framework- Using Google's 90-day conversion tracking window- Installing the digital strategy velocity engine- Combining Meta and Google ads to maximize results- Impressions and leads from optimized adsMentioned in the Episode:Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suite Tier 11's nCAC Calculator: https://www.tiereleven.com/ncac Previous Episodes On The Personal Injury Law Case: https://perpetualtraffic.com/?s=personal+injury+law Watch the Episode on YouTube: https://www.youtube.com/@perpetual_traffic Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

The Belgian Football Podcast
Great Expectations

The Belgian Football Podcast

Play Episode Listen Later Feb 19, 2026 58:33


Ben, Scott and Joris sit down to talk about Sint Truiden confirming their place in the top six and what the Canaries should be aiming for during the play-offs. They also look at the bottom four and who will join Dender. Finally, there was a big result in the CPL this weekend that could determine who will be promoted to the Pro League.

The Dad Hat Chronicles
Building Zebulon's All‑Australian CPL Team And A Fan‑First Stadium Experience

The Dad Hat Chronicles

Play Episode Listen Later Feb 17, 2026 39:06 Transcription Available


Send a textWe sit down with GM Caleb Whittimore to unpack how an all‑Australian roster, a fresh brand, and a $10 million renovation will turn Zebulon's park into a fan‑first summer home. From turf and new concessions to playgrounds and concerts, we map the vision and the work underway.• why a blank‑slate franchise unlocks bold choices• Caleb's path from scouting and coaching to GM• the five team name finalists and what they signal• the case for an all‑Australian roster in the CPL• recruiting through Osball and valuing culture fit• renovations that cut capacity and boost comfort• turf, new bathrooms, premium refresh, video board• a year‑round playground for families• Aussie food concepts from meat pies to kangaroo• plans for concerts, boxing and community events• long‑term district development around the stadiumBefore you go, make sure you hit the subscribe button, make sure you hit the likes, make sure you share this episode with one more person Support the showMake sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles

Northern Fútbol Podcast
CanPL Teams in the Champions Cup, MLS Kit Reviews and Canadians Abroad!

Northern Fútbol Podcast

Play Episode Listen Later Feb 13, 2026 30:46


Ben and Alex are back for Part 2 of this week's episode of Northern Fútbol, breaking down the latest when it comes to the club game in Canadian soccer. They dive into CPL teams showing well, but losing in the Concacaf Champions Cup, before spending a little too much time ranting and reviewing the new 2026 MLS kits. To wrap the show, they dive into the best Canadians in Europe on the men's and women's sides. If you missed Part 1, which focused on the men's national team, please find that in your podcast feed of choice. Hosted on Acast. See acast.com/privacy for more information.

Soccer by Paul & Hady
FC Supra du Quebec's Rocco Placentino sits down with TBIR

Soccer by Paul & Hady

Play Episode Listen Later Jan 31, 2026 47:33 Transcription Available


Rocco Placentino sat down with TBIR to talk about his past, present, and future with the Canadian Premier League's newest team, FC Supra du Quebec!Your amazing support lets us do what we do! Join our Patreon for new and exclusive content!! https://linktr.ee/theballisroundmontreal

Director's Club
Bonus Episode: Chicago Film Critic Nick Digilio (40 Years 40 Films - LIVE)

Director's Club

Play Episode Listen Later Jan 23, 2026 78:57


My first live podcast recording! Author/film critic/podcaster Nick Digilio sold out the community room at the Rogers Park Branch library in Chicago to talk all about his new book and memoir, 40 YEARS 40 FILMS. I asked questions, played movie clips, celebrated an accomplished Chicago legend that has meant a lot to me in so many ways these past 30+ years. Thank you to Sharon for coming to the rescue by filming the video last minute which you can view at the link below as an alternative to the audio. Oodles of gratitude to all the patrons, fans, friends and CPL staff for their support and accommodation. Huge congrats to Nick for another great success with this book and for the many years of reviewing films with passion! Thanks everyone for listening!Buy Nick's book: https://eckhartzpress.com/shop/40-years-40-filmsVideo: https://vimeo.com/jimlaczkowski/nickdlibraryBe sure to visit: https://nickdigilio.com

The Talk of the Town
Talk of the Town January 14, 2026

The Talk of the Town

Play Episode Listen Later Jan 14, 2026 37:54 Transcription Available


CPL-33 Mid-Atlantic Regional Vice President, Rick Heldreth on staffing problems and violence at USP Hazelton.Executive Director of the North Central West Virginia Airport on the addition of SkyWest as their new carrier. MetroNews Accuweather Senior Meteorologist Heather Zehr on approaching winter weather. 

Shed Geek Podcast
When Success Becomes The Lesson: Rebuilding A Smarter Growth Engine Part 2

Shed Geek Podcast

Play Episode Listen Later Jan 9, 2026 65:19 Transcription Available


Send us a textGrowth doesn't come from stacking more sheds on the lot; it comes from choosing the right model and building systems that make it work. We sat down to map how a shed business can hit a true 20% lift by aligning strategy with execution, from boutique marketing builds to smart, segmented lead funnels that guide buyers from curiosity to contract. Along the way, we break down why vertical, short‑form video wins on Reels, Shorts, and TikTok, and show how interest‑based algorithms reward clear hooks, tight loops, and real proof.We compare paths that both work: a display‑first, digital‑heavy approach using configurators, live video consultations, and fast scheduling versus a true super-lot model with deep selection and rapid delivery. The takeaway isn't either/or; it's fit and focus. Independent dealers can diversify with logical add‑ons to cover lot costs without muddying the brand, while manufacturers can back dealers with better creative, smarter funnels, and clean attribution. If you're wrestling with the dealer network question or wondering how much inventory you really need, you'll find practical ways to reduce risk and increase throughput.AI has a real role here. We share where it shines today—copy iterations, data analysis, and workflow automation—and where to keep a human hand on the wheel. Weekly consulting sprints on funnel design, monthly oversight, and a trusted partner bench help you launch systems that work on day one. Expect concrete moves: segment by use case, embed social proof, route leads intelligently, and track CPC, CPL, and CPA in one place. If your homepage is doing all the heavy lifting, it's time to evolve.Ready to build a system that matches your model? Subscribe, share this with your team, and leave a review with one question you want answered next. Then reach out at info@shedgeek.com to book a discovery call and start turning clicks into scheduled deliveries.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up here.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed ProIdentigrowCardinal LeasingSolar Blaster