Backstage With the Brand

Follow Backstage With the Brand
Share on
Copy link to clipboard

Welcome to Backstage With the Brand, the podcast where we stage dive into all things advertising, marketing, and branded content. Advertising geek Andy Wiedlin (Yahoo, Huffington Post, Buzzfeed) hosts guests whose experience in digital marketing, media, and advertising has made them experts in the field. Join us for insight into what makes the power of a brand, and what the future holds for the digital landscape.Sponsored by Magnet Media. Learn more about telling your story at www.MagnetMediaFilms.com

Andy Wiedlin


    • Dec 13, 2022 LATEST EPISODE
    • every other week NEW EPISODES
    • 34m AVG DURATION
    • 32 EPISODES


    Search for episodes from Backstage With the Brand with a specific topic:

    Latest episodes from Backstage With the Brand

    Talking Sports & Saving the Planet with David Finocchio

    Play Episode Listen Later Dec 13, 2022 22:24


    Andy joins friend, colleague and former Bleacher Report CEO David Finocchio to discuss sports and ways to save the planet. David's new venture is The Cool Down, which provides consumers with tips and content to lead a more sustainable life. 

    Searching for Search Answers? Find out how to enhance your SEO

    Play Episode Listen Later Nov 28, 2022 22:52


    Steve Wiideman answers all the search questions you didn't even know you should ask. 

    Is retail dead or resurging? We join Gena Tomisser from Banana Republic.

    Play Episode Listen Later Nov 3, 2022 22:26


    Retail is rough, especially with the pandemic. But smart marketers are adjusting and thriving. Listen to Banana Republic's Gena Tomisser on how BR has invested in brand and product to inspire consumers.

    Milking Breakfast Cereal with David DeSouza, President of Herbco.com

    Play Episode Listen Later Oct 18, 2022 22:09


    And dives deep into breakfast cereal (again) with former Kellogg's marketing exec David De Souza. Learn how CPG marketing has morphed in the new DTC landscape. 

    Can Software Fix our Healthcare System?

    Play Episode Listen Later Oct 11, 2022 20:54


    Yeah, it's broken. But how do we fix our Healthcare System.  Bethany Hale shares what Cedar is doing to make healthcare work better.

    A Better Way to Get Your Meds

    Play Episode Listen Later Sep 30, 2022 21:47


    Elyse Burack from Capsule joins Andy and explains how Covid helped disrupt pharma distribution for the better. 

    News, Sports, Weather and Fiction. A conversation with Fred Bucher

    Play Episode Listen Later Sep 23, 2022 20:30


    Andy talks sports, weather and Netflix with industry OG Fred Bucher.

    Get Your StartUp Story Straight with David Riemer

    Play Episode Listen Later Sep 12, 2022 20:15


    Marketer, Playwright and Author David Riemer shares the secrets of effective startup stories.

    Jane Wiedlin GoGo's for It! Part 2

    Play Episode Listen Later Sep 2, 2022 22:43


    Listen in as Andy & Jane Wiedlin continue the conversation about music, content, and the ads that scarred them for life.

    Go Go Listen to The GoGo's Jane Wiedlin Part 1

    Play Episode Listen Later Aug 29, 2022 18:19


    Andy chops it up with sister Jane Wiedlin and riffs on the music and advertising that shaped their worlds.

    Obey My Dog! Marketing to Pets w/ Jack Diaz

    Play Episode Listen Later Aug 16, 2022 18:43


    Andy Wiedlin goes behind the curtain with P&G and Clorox veteran Jack Diaz to learn what CPG brand managers consider when building a modern media mix. Jack pursues innovation in the Pet's category and shares his expertise on engaging consumers.

    Incontrovertible Trends in Advertising

    Play Episode Listen Later Aug 3, 2022 16:16


    Triplelift CMO Jordan Bitterman mixes it up with Andy Wiedlin as they analyze hard trends and future opportunities in digital advertising. 

    Youtube Shopping Revealed! A conversation with Bridget Dolan.

    Play Episode Listen Later Jul 21, 2022 18:00


    Andy talks with Youtube Shopping Managing Director Bridget Dolan and learns how Youtube is competing against Facebook and Amazon in the virtual shopping mall. 

    Randall Rothenberg examines the past and future of digital advertising

    Play Episode Listen Later Jul 5, 2022 18:52


    Join Randall and Andy as they take a fascinating look back at the first 20 years of digital advertising, and examine what's next for consumers and advertisers. 

    “Won't you be my Neighbor?”- Interview with Jen Starr (Head of Industry at Nextdoor)

    Play Episode Listen Later Nov 29, 2021 39:03


    This week, Andy sits down with friend and old colleague Jennifer Starr, who is currently Head of Industry at Nextdoor. Before her work at Nextdoor, Andy and Jen met at Buzzfeed where she spent 6 years, her most recent role at the company being VP of Sales Strategy. In this interview, Andy and Jen have a back and forth on moderators, if a large business can have small business values, and what the future of Nextdoor and social platforms could hold.

    Shazam! and more Modern Miracles (with Philip Inghelbrecht)

    Play Episode Listen Later Nov 16, 2021 37:13


    This week Andy sits down with Philip Inghelbrecht, a serial entrepreneur and fellow data geek. Philip is the CEO and co-founder of Tatari, a data and analytics company focused on measuring and buying ads across linear and streaming TV. He is also the co-founder of Shazam, one of the most widely used music apps in the world.

    Disrupting Healthcare for Good: Interview with Dr. Caesar Djavaherian (Co-Founder of Carbon Health)

    Play Episode Listen Later Nov 9, 2021 36:07


    This week, Andy sits down with Dr. Caesar Djavaherian, a medical doctor, entrepreneur, and academic researcher with a focus on providing accessible healthcare to all. He is the co-founder of Carbon Health, which provides personalized and accessible healthcare to its patients by utilizing new technology.  Dr. Djavaherian is passionate about disrupting the healthcare system for good and putting patient needs before monetary gain. In this episode, Andy and Dr. Ceasar Djavaherian discuss improving the healthcare ecosystem, what disruption means in a broken healthcare system, and what a post-covid future may look like for medical professionals and patients.

    A Time of Truth in a House of Cards: Interview with Doug Weaver (Founder and CEO of Upstream Group)

    Play Episode Listen Later Nov 3, 2021 47:13


    This week, Andy sits down with an old friend and colleague, Doug Weaver. In this episode, Andy and Doug talk about building a sustainable and transparent advertising industry in a world of fraud, data breaches, and hacking. They also discuss making the right moves for consumers and journalists rather than ad-tech,  coaching and training in advertising today, and if the digital believers are ready to be in the corner office of the CMO.If you haven't heard of Doug's work, he has quite the resume. In his 23 years in the industry, he has worked with over 600 leading companies and trained thousands of technology professionals through workshops focusing on sales strategy and the digital landscape. He has won numerous awards and accolades throughout his career and is currently the CEO and Founder of Upstream Group. 

    O Yahoo Where Art Thou?: Interview with Oren Katzeff (Dollar Shave Club, Tastemade)

    Play Episode Listen Later Oct 26, 2021 60:21


    This week Andy sits down with Oren Katzeff, who despite obtaining a law degree at Hastings, decided to pursue a career in digital advertising. The two discuss crossing paths at Yahoo, what sparked the change in Katzeff's career pursuits, and creating engaging branded content without a budget.Oren Katzeff has impressive credits such as Head of Programming and Network at Tastemade, President of Condé Nast, Senior Director of Business Development and Affairs at Yahoo, and a Consultant at Dollar Shave Club. He is currently the Founder and Principal of Lahav Consulting.

    Bringing Humanity to the Business of Advertising- Interview with John Durham, CEO of Catalyst SF

    Play Episode Listen Later Oct 8, 2021 58:17


    This week Andy sits down with John Durham, CEO and Managing Partner of Catalyst SF. They discuss how modern marketing has shifted during the pandemic, ways to improve the digital ad experience, and Andy geeks out over John Durhams' gems of wisdom, affectionately termed as "Durhamisms".

    Building a legacy of success in the marketing space (with Brian Monahan, Head of US Ventures at Dentsu International)

    Play Episode Listen Later Aug 14, 2021 47:06


    Brian is no stranger to the world of marketing and advertising with 25 impressive years under his belt, he's known for building next generation marketing organizations and being an expert in pulling together talented teams, weaving in technology and fostering a culture of empathy and action. 

    Driving technology and innovation forward with the power of VMware (with Karin Tanaka, Brand Advertising Leader at VMware)

    Play Episode Listen Later Aug 7, 2021 44:57


    This week we discuss the present and future of VMware and how they are reaching the next frontier in technology to help change the world and beyond. Karin Tanaka talks to us about her journey through big tech while enlightening us about impacting industries and the tools they create for the tool users. 

    Hollywood versus Silicon Valley, Who Wins?: With Brian Monahan (Global Client President and Head of US Venture at Dentsu)

    Play Episode Listen Later Aug 4, 2021 47:06


    This week Andy sits down with Brian Monahan, Global Client President and Head of US Ventures at Dentsu. Brian's career over the past 25 years has spanned from small startups to large global organizations, where he pushes innovative next generation marketing tactics with a belief that aligning profit with purpose unlocks innovation. In this episode, Brian and Andy discuss ad space, China's live e-commerce, and gaming platforms. Plus, Brian Monahan geeks out over Andy's sister Jane Wiedlin, and her band “The Gogo's” being inducted into the Rock and Roll Hall of Fame this year.

    Reaching New Heights and New Visitors through Imaginative Storytelling (with Andrew Gillman, Utah Office of Tourism Director of Creative and Content)

    Play Episode Listen Later Jul 30, 2021 54:04


    This week we discuss how to reach and grow your audience with successful storytelling strategies. Andrew Gillman talks in depth about his journey through the landscape of his marketing strategies and how he adapts to change.

    ”Privacy as a Luxury Good” and Taking on the Digital Caste System: With Greg Johns (EVP and Chief Digital Officer at Canvas Worldwide)

    Play Episode Listen Later Jun 29, 2021 47:37


    This week we are thrilled to sit down with Greg Johns, EVP and Chief Digital Officer at Canvas Worldwide, the world's second largest independent media agency. As the lead of all digital efforts at Canvas Worldwide, Greg's philosophy is to empower consumers to be more in control of what is happening with their data, and be educated on what value their data brings. In this hour-long Backstage with the Brand, Andy and Greg talk consumer privacy, digital booting TV from its status as King, the future of autonomous vehicles, and delicious Italian wines.

    "Goodbye Dilbertville"- The Future of Workplace Design with Primo Orpilla (Co-founder and CEO of O+A)

    Play Episode Listen Later Jun 7, 2021 51:11


    This week, Andy interviews Primo Orpilla, co-founder and CEO of studio O+A, an interior design studio based in San Francisco. They have designed workplaces for household name brands including Adidas, Facebook, Microsoft, Nike, Slack, and McDonalds. Andy and Primo delve into workplace design past, present, and future, and discuss how design may change with the ongoing COVID-19 pandemic. 

    The Artist Formerly Known as Andrew (with Andrew Strickman, Global Sports Initiative)

    Play Episode Listen Later Apr 13, 2021 43:56


    This week, Andrew Strickman (of realtor.com) and the artist formerly known as Andrew delve into what the future could hold for branded content, and break down some of the best ads of the 2021 Superbowl.Learn more about scaling your story at nativo.com 

    Hardcore Avid Hockey Fans (with Heidi Browning, CMO of the NHL)

    Play Episode Listen Later Mar 30, 2021 52:46


    This week Andy catches up with CMO of the NHL Heidi Browning. Heidi and Andy discuss how the creative angle of the NHL has evolved due to COVID, social media platforms, and great creative versus optimized data.Learn more about scaling your story at nativo.com 

    Digital Advertising: Past, Present, and Future (with Kevin Mannion, Strategy Officer at Advertiser Perceptions)

    Play Episode Listen Later Mar 30, 2021 49:03


    This week, advertising OG's Andy Wiedlin and Kevin Mannion sit down to talk digital privacy, politics place in advertising, and what a cookieless future looks like for Google.Kevin Mannion is the president and chief strategy officer of marketing at Advertiser Perceptions, the global leader in research based business intelligence for the advertising industry. Learn more about scaling your story at nativo.com 

    Sugar, Alcohol, and Cellphones (with Ron Amram, Mars Global Head of Media)

    Play Episode Listen Later Mar 30, 2021 30:22


    Grab some chocolate for our sit down with Mars' Global Head of Media, Ron Amram and Nativo's Chief Strategy Officer, Andy Wiedlin who talk data driven marketing, consumer privacy, and the evils of mixing skittles with m&m's.Learn more about scaling your story at nativo.com 

    What a Girl Wants is her Dream Car (with Scotty Reiss, CEO of a Girl's Guide to Cars)

    Play Episode Listen Later Mar 30, 2021 53:59


    This week we sat down with Scotty Reiss, the founder and CEO of a Girl's Guide to Cars. Andy and Scotty talk dream cars, what women actually want from a vehicle, and the next moves for Genesis.Learn more about scaling your story at nativo.com 

    TV as a Faith-Based Medium (with Matt Johnson, VP of Paid Media at Wells Fargo)

    Play Episode Listen Later Mar 30, 2021 32:14


    This week we sat down with vice president of paid media at Wells Fargo, Matt Johnson.  Nativo's Chief Strategy Officer Andy Wiedlin and Matt talk cookies, TV versus digital, and how people choose to vote with their dollars.Learn more about scaling your story at nativo.com 

    Claim Backstage With the Brand

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel