Backstage With the Brand

Andy joins friend, colleague and former Bleacher Report CEO David Finocchio to discuss sports and ways to save the planet. David's new venture is The Cool Down, which provides consumers with tips and content to lead a more sustainable life. 

Steve Wiideman answers all the search questions you didn't even know you should ask. 

Retail is rough, especially with the pandemic. But smart marketers are adjusting and thriving. Listen to Banana Republic's Gena Tomisser on how BR has invested in brand and product to inspire consumers.

And dives deep into breakfast cereal (again) with former Kellogg's marketing exec David De Souza. Learn how CPG marketing has morphed in the new DTC landscape. 

Yeah, it's broken. But how do we fix our Healthcare System.  Bethany Hale shares what Cedar is doing to make healthcare work better.

Elyse Burack from Capsule joins Andy and explains how Covid helped disrupt pharma distribution for the better. 

Andy talks sports, weather and Netflix with industry OG Fred Bucher.

Marketer, Playwright and Author David Riemer shares the secrets of effective startup stories.

Listen in as Andy & Jane Wiedlin continue the conversation about music, content, and the ads that scarred them for life.

Andy chops it up with sister Jane Wiedlin and riffs on the music and advertising that shaped their worlds.

Andy Wiedlin goes behind the curtain with P&G and Clorox veteran Jack Diaz to learn what CPG brand managers consider when building a modern media mix. Jack pursues innovation in the Pet's category and shares his expertise on engaging consumers.

Triplelift CMO Jordan Bitterman mixes it up with Andy Wiedlin as they analyze hard trends and future opportunities in digital advertising. 

Andy talks with Youtube Shopping Managing Director Bridget Dolan and learns how Youtube is competing against Facebook and Amazon in the virtual shopping mall. 

Join Randall and Andy as they take a fascinating look back at the first 20 years of digital advertising, and examine what's next for consumers and advertisers. 

This week, Andy sits down with friend and old colleague Jennifer Starr, who is currently Head of Industry at Nextdoor. Before her work at Nextdoor, Andy and Jen met at Buzzfeed where she spent 6 years, her most recent role at the company being VP of Sales Strategy. In this interview, Andy and Jen have a back and forth on moderators, if a large business can have small business values, and what the future of Nextdoor and social platforms could hold.

This week Andy sits down with Philip Inghelbrecht, a serial entrepreneur and fellow data geek. Philip is the CEO and co-founder of Tatari, a data and analytics company focused on measuring and buying ads across linear and streaming TV. He is also the co-founder of Shazam, one of the most widely used music apps in the world.

This week, Andy sits down with Dr. Caesar Djavaherian, a medical doctor, entrepreneur, and academic researcher with a focus on providing accessible healthcare to all. He is the co-founder of Carbon Health, which provides personalized and accessible healthcare to its patients by utilizing new technology.  Dr. Djavaherian is passionate about disrupting the healthcare system for good and putting patient needs before monetary gain. In this episode, Andy and Dr. Ceasar Djavaherian discuss improving the healthcare ecosystem, what disruption means in a broken healthcare system, and what a post-covid future may look like for medical professionals and patients.

This week, Andy sits down with an old friend and colleague, Doug Weaver. In this episode, Andy and Doug talk about building a sustainable and transparent advertising industry in a world of fraud, data breaches, and hacking. They also discuss making the right moves for consumers and journalists rather than ad-tech,  coaching and training in advertising today, and if the digital believers are ready to be in the corner office of the CMO.If you haven't heard of Doug's work, he has quite the resume. In his 23 years in the industry, he has worked with over 600 leading companies and trained thousands of technology professionals through workshops focusing on sales strategy and the digital landscape. He has won numerous awards and accolades throughout his career and is currently the CEO and Founder of Upstream Group. 

This week Andy sits down with Oren Katzeff, who despite obtaining a law degree at Hastings, decided to pursue a career in digital advertising. The two discuss crossing paths at Yahoo, what sparked the change in Katzeff's career pursuits, and creating engaging branded content without a budget.Oren Katzeff has impressive credits such as Head of Programming and Network at Tastemade, President of Condé Nast, Senior Director of Business Development and Affairs at Yahoo, and a Consultant at Dollar Shave Club. He is currently the Founder and Principal of Lahav Consulting.

This week Andy sits down with John Durham, CEO and Managing Partner of Catalyst SF. They discuss how modern marketing has shifted during the pandemic, ways to improve the digital ad experience, and Andy geeks out over John Durhams' gems of wisdom, affectionately termed as "Durhamisms".

Brian is no stranger to the world of marketing and advertising with 25 impressive years under his belt, he's known for building next generation marketing organizations and being an expert in pulling together talented teams, weaving in technology and fostering a culture of empathy and action. 

This week we discuss the present and future of VMware and how they are reaching the next frontier in technology to help change the world and beyond. Karin Tanaka talks to us about her journey through big tech while enlightening us about impacting industries and the tools they create for the tool users. 

This week Andy sits down with Brian Monahan, Global Client President and Head of US Ventures at Dentsu. Brian's career over the past 25 years has spanned from small startups to large global organizations, where he pushes innovative next generation marketing tactics with a belief that aligning profit with purpose unlocks innovation. In this episode, Brian and Andy discuss ad space, China's live e-commerce, and gaming platforms. Plus, Brian Monahan geeks out over Andy's sister Jane Wiedlin, and her band “The Gogo's” being inducted into the Rock and Roll Hall of Fame this year.

This week we discuss how to reach and grow your audience with successful storytelling strategies. Andrew Gillman talks in depth about his journey through the landscape of his marketing strategies and how he adapts to change.

This week we are thrilled to sit down with Greg Johns, EVP and Chief Digital Officer at Canvas Worldwide, the world's second largest independent media agency. As the lead of all digital efforts at Canvas Worldwide, Greg's philosophy is to empower consumers to be more in control of what is happening with their data, and be educated on what value their data brings. In this hour-long Backstage with the Brand, Andy and Greg talk consumer privacy, digital booting TV from its status as King, the future of autonomous vehicles, and delicious Italian wines.

This week, Andy interviews Primo Orpilla, co-founder and CEO of studio O+A, an interior design studio based in San Francisco. They have designed workplaces for household name brands including Adidas, Facebook, Microsoft, Nike, Slack, and McDonalds. Andy and Primo delve into workplace design past, present, and future, and discuss how design may change with the ongoing COVID-19 pandemic. 

This week, Andrew Strickman (of realtor.com) and the artist formerly known as Andrew delve into what the future could hold for branded content, and break down some of the best ads of the 2021 Superbowl.Learn more about scaling your story at nativo.com 

This week Andy catches up with CMO of the NHL Heidi Browning. Heidi and Andy discuss how the creative angle of the NHL has evolved due to COVID, social media platforms, and great creative versus optimized data.Learn more about scaling your story at nativo.com 

This week, advertising OG's Andy Wiedlin and Kevin Mannion sit down to talk digital privacy, politics place in advertising, and what a cookieless future looks like for Google.Kevin Mannion is the president and chief strategy officer of marketing at Advertiser Perceptions, the global leader in research based business intelligence for the advertising industry. Learn more about scaling your story at nativo.com 

Grab some chocolate for our sit down with Mars' Global Head of Media, Ron Amram and Nativo's Chief Strategy Officer, Andy Wiedlin who talk data driven marketing, consumer privacy, and the evils of mixing skittles with m&m's.Learn more about scaling your story at nativo.com 

This week we sat down with Scotty Reiss, the founder and CEO of a Girl's Guide to Cars. Andy and Scotty talk dream cars, what women actually want from a vehicle, and the next moves for Genesis.Learn more about scaling your story at nativo.com 

This week we sat down with vice president of paid media at Wells Fargo, Matt Johnson.  Nativo's Chief Strategy Officer Andy Wiedlin and Matt talk cookies, TV versus digital, and how people choose to vote with their dollars.Learn more about scaling your story at nativo.com