Behind Design

Is your social media strategy missing the mark? On this episode of Behind Design, host Rachel Pesso sits down with Kristina Bartold, CEO and co-founder of The Social Snippet, to dive deep into the art of community-driven growth. Kristina reveals why focusing on connection over followers is the key to sustainable success in today's digital landscape. From growing a loyal network to using platforms like Instagram and LinkedIn strategically, Kristina offers high-impact insights for entrepreneurs ready to scale their influence and build communities that convert. Tune in to learn how to stop chasing vanity metrics and start creating real, lasting impact online!Connect with Kristina Bartold:Instagram: instagram.com/kristina.bartold/ Instagram: instagram.com/thesocialsnippet/ Website: thesocialsnippet.comSpecial Offer:Your audience can join thesocialbusinessclub.ca and use the code PODCAST for a $1 first month!Freebie:https://thesocialsnippet.com/storystarterguide/Want to learn more about where to connect with Rachel?Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

What truly sets a brand apart in a crowded market? In this episode of Behind Design, I sit down with Julie Cabezas, the "copywriter to the stars," to uncover the secrets behind creating a brand that not only stands out but also drives high-ticket sales. Julie shares her journey from launching her copywriting agency, Copycrimes, to building a high-ticket sales company that focuses on long-term results and authentic brand experiences. We dive into her unique approach to brand positioning, why brand voice is critical in conversion copy, and how collaborating with the right partners can elevate your brand to new heights. Whether you're struggling with your brand's messaging or looking to up your sales game, this episode is packed with actionable insights that will inspire you to think differently about your brand and its impact.Connect with Julie:The High-Ticket Income Accelerator Facebook Group:https://www.facebook.com/groups/iacquantum Free 3-day sales training masterclasshttps://www.bigwithoutapology.com/registerInstagram: https://www.instagram.com/selfmadesalesLinkedIn: https://www.linkedin.com/in/juliecabezas/https://www.linkedin.com/in/thechriskenney/Want to learn more about where to connect with Rachel?Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Have you ever questioned your path during times of adversity? In this episode of Behind Design, Rachel Pesso is joined by Melissa Hughes, a social media expert dedicated to empowering women in building authentic personal brands. Melissa shares her extraordinary journey from living in a funeral home during a personal crisis to achieving viral success with her very first video. Discover how she transformed her hardships into a thriving business and how her faith and resilience have shaped her approach to brand-building. Tune in to learn the importance of clarity, authenticity, and staying true to your mission in the digital world.Connect with Melissa:Get clarity on your Brand Messaging:  https://melissa-hughes.mykajabi.com/personalbrandWebsite: www.melissaleahughes.com Instagram: https://www.instagram.com/melissaleahughes/ Tiktok: https://www.tiktok.com/@melissaleahughesWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Ever wondered what it truly takes to create a successful podcast? In this episode, Rachel sits down with Janine Stella, her podcast editor and founder of Stellamix Podcast Production, to explore the multifaceted world of podcasting.Janine shares her journey and expertise, discussing the importance of passion, authenticity, and evolving content creation. Whether you're contemplating starting a podcast or looking to revitalize your existing show, this episode is packed with valuable advice and real-life experiences. Learn the secrets to maintaining podcasting stamina, leveraging AI tools, and staying true to your voice. Plus, get inspired by Rachel's own podcasting journey and discover why vulnerability and consistency are key to success.Subscribe, follow, and leave a five-star rating if you enjoy the show!Show Notes:Website: StellaMix - Podcast Production, Podcast Management Email: info@stellamix.comWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Are you an entrepreneur or a TikTok enthusiast looking to build a vibrant online community and authentic brand presence? In this episode of "Behind Design," Rachel Pesso shares her journey from a pandemic pastime to creating a thriving TikTok account for her French Bulldogs, Bear and Lola, with 14,000 followers. How did she turn a simple hobby into a powerful brand-building tool? Rachel unveils the strategies, insights, and key lessons she learned along the way. Discover the magic behind building genuine connections, the power of live interactions, and tips to leverage TikTok for your business. Whether you're new to TikTok or seeking fresh ideas to grow your brand, this episode is packed with actionable advice and inspiration.Show Notes:TIktok: @bearloveslolaIG: @BearloveslolaWebsite: www.bearloveslola.com ( Coming soon ) Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

How do you tap into your creative potential and bring it to life in your business and everyday activities? In this special episode of "Behind Design," host Rachel Pesso dives deep into the roots of her creativity, sharing stories from her childhood, influenced by her artist mother, to her current life as a visionary entrepreneur and designer.Rachel explores the importance of embracing creativity beyond structured work, the challenges of staying inspired, and the joy of engaging in creative projects. She offers practical tips on how to ignite your own creative spark and encourages listeners to break free from the confines of routine to discover new ways of thinking and creating.Join Rachel as she shares her passion for art, storytelling, and living a life full of imagination. Whether you're feeling stuck or simply looking for inspiration, this episode is a reminder that creativity is within all of us, waiting to be unleashed.Tune in now to rediscover your creative self and learn how to infuse your life and business with creativity!Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Have you ever wondered how to create content that truly connects with your audience? Join us as we chat with Shannon Claire, a multi-talented photographer, business coach, and social media manager. Shannon shares her journey from starting out as a photographer nearly 20 years ago to expanding her business to include a content creation studio, the Content Creators Collective.In this episode, you'll learn Shannon's secrets behind emotionally driven content, the importance of high-quality imagery, and how to elevate your brand strategy. Shannon also provides an inside look at her new studio, designed for entrepreneurs and content creators to connect, create, and collaborate.Tune in for an inspiring conversation packed with valuable insights and practical tips to help you elevate your brand!Show Notes:Website: www.theshannonclaire.comInstagram: @theshannonclaireWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Are you leveraging your marketing strategies to truly amplify your business goals? In this enlightening episode of Behind Design, Rachel Pesso sits down with Max Lowy, co-founder of Attention Trading, to explore the transformative power of purpose-driven and organic marketing. Max shares invaluable insights into how a deep understanding of business goals can radically shape marketing efforts, making them more effective and aligned with overall business objectives. Dive into a discussion that reveals the intricacies of marketing that not only reaches but resonates with the audience, ensuring sustained growth and success.Show Notes:Social Media Handle: @attentiontradingWebsite:  www.AttentionTrading.comSocial Media Handle: @therealmaxlowyLinkedin: https://www.linkedin.com/in/maxlowy/Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Ever felt a disconnect between who you are and how your brand represents you? Join host Rachel Pesso as she welcomes Celi Arias to 'Behind Design.' In this episode, Celi, a seasoned business growth strategist and certified mindset coach, shares her personal journey and pivotal moments that signaled it was time to rebrand.  Celi opens up about the entire process. If you're contemplating a rebrand or seeking inspiration from someone who's successfully navigated this transformative journey, this conversation offers invaluable perspectives. Tune in as we explore how a well-timed rebrand can propel your business success.Show Notes:The 7-figure quiz: That tells you where you are on your journey to 7-figures: https://quiz.celiarias.com/Social media handles: @celigrowsbusinessWebsite: www.grownassbusiness.comWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Are you making these common web design mistakes? Join Rachel Pesso in a compelling one-on-one soul chat on "Behind Design" as she delves into the crucial dos and don'ts for your website in 2024. From outdated carousels to overwhelming animations, Rachel shares her top tips to elevate user experience, streamline navigation, and optimize call-to-actions. Whether you're looking to revamp your site or just curious about the latest trends, this episode will equip you with the insights to make impactful changes. Tune in to transform your digital presence and connect more effectively with your audience!Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

How do you turn a passion for design into a thriving business? This episode of Behind Design features Jenni Schwartz, founder of Soulmar Creative, as she shares her unique journey from freelance gigs to establishing a specialized branding and digital design studio. Dive into the conversation with host Rachel Pesso, as Jenni discusses the importance of niching down, leveraging partnerships, and the transformative impact of integrating business with creativity. Tune in to explore how Jenni's focus on the fitness and wellness industry has shaped her approach and led to success. A must-listen for any creative looking to carve out their own space in the design world!Show Notes:https://www.solmarkcreative.com/ Instagram: @solmarkcreative, @jennischwartz13Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

How can the art of storytelling redefine your brand and deepen connections with your audience? Find out in this captivating episode of "Behind Design," where host Rachel Pesso welcomes storytelling expert Chris Ward. Discover Chris's profound insights into the role of authenticity and emotional engagement in storytelling, essential for personal and business branding success. Learn about the transformative journey Rachel embarked on with Chris's guidance, stemming from an unexpected TikTok interaction, and how it brought unparalleled clarity to her brand's message. This episode is a must-listen for anyone keen to leverage the dynamic power of storytelling to elevate their brand's impact and forge genuine relationships with their audience. Dive into the narrative magic with Chris Ward and revolutionize how you communicate your brand's essence.Show Notes:Social Media: @ChrisWardjr on all platformsWebsite:  chriswardjr.comWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Have you ever wondered how personal challenges and a passion for change can lead to unexpected success? In this compelling episode of Behind Design, host Rachel Pesso sits down with Matt Williams, the founder of Fro-Pro, an organic, plant-based protein snack bar company. Matt shares his remarkable journey from starting his life over in South Florida, overcoming personal struggles, to creating a product that resonates with people nationwide. Learn how Matt transformed his life, one peanut butter snack bar at a time, growing his passion project into a thriving business now featured in over 1,000 retailers across 36 states. Discover the power of community support, resilience, and the impact of sharing one's story. Tune in to get inspired by Matt's dedication to betterment, his entrepreneurial spirit, and how he's using his success to give back and support others in their journeys. Show Notes:Website: Www.fropro.comSocial:@mwarwilliams@froprosnacks@wakeupthesunWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

How can you create a brand that truly stands out online? Discover the secrets in this episode of Behind Design with your host Rachel Pesso. Dive into an insightful discussion on building a unique digital presence, where Rachel shares her expertise on achieving brand clarity, embracing authenticity, and telling a compelling story that connects with your audience. Whether you're redefining an existing brand or starting from scratch, learn how to differentiate yourself in a crowded digital landscape, establish emotional connections, and develop a brand that not only resonates but also endures. Tune in for actionable advice and start your journey towards a standout brand today!"Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

How does a chiropractor leverage entrepreneurial skills to create a unique business model? Dive into this episode of "Behind Design" with Rachel Pesso as she explores Dr. Elan Schrier's innovative business strategies that go beyond traditional healthcare. Uncover how Dr. Schrier intertwines wellness with business acumen through ventures like his distinctive "Sizzle and Chill" podcast, local masterminds, and strategic community collaborations. Learn how he harnesses the power of giveaways and Google reviews to boost engagement and trust. This episode is a treasure trove for anyone interested in entrepreneurship, community building, or innovative business strategies, offering a deep dive into Dr. Schrier's successful integration of health and business.Show Notes:Website: www.drelan.com Instagram: https://www.instagram.com/drelanschrier?utm_source=qr%20%2CFacebook: https://www.facebook.com/chiropracticservicesWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Join us on Behind Design, where Rachel Pesso sits down with Jillian Murphy to discuss the art of effective and authentic sales strategies for online businesses. Find out how Jillian leverages her extensive experience to help entrepreneurs not just enhance their sales skills, but also to grow their businesses in a way that's true to their values. Discover practical advice on creating genuine connections, the significance of mentorship, and how to stand out in the online world. Whether you're new to online business or looking to refine your approach, Jillian's insights offer a relatable and actionable path to success. Tune in and learn how to transform your sales strategy and align it with your core principles.Show Notes:Social @ThejillianmurphyWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

 Ever wondered how your website's user experience can be a game-changer for your brand's impact? Join Rachel Pesso in this incredible solo episode of Behind Design as she delves into the magic of crafting a user experience that speaks to your ideal audience. Discover the secrets to a website that doesn't just catch the eye but captures the soul, ensuring every visitor feels a deep, personal connection with your brand. With Rachel's warm, engaging guidance, explore how to blend aesthetics with functionality, creating a digital presence that's not just seen but felt. Learn about the subtleties that foster trust and build a loyal community online. Whether you're a creator, entrepreneur, or simply passionate about bringing your digital vision to life, this episode is your canvas to a more meaningful and memorable online brand experience. Tune in, get inspired, and transform the way your audience interacts with your brand—where every click leads to a connection. Show Notes:This week you can catch the LIVE screen share for this episode here: https://vimeo.com/922043014/d8772e6ac3?share=copyWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Have you ever wondered what drives a successful digital marketing strategy or how to inject authenticity into your brand's voice? This week on "Behind Design," join host Rachel Pesso as she dives deep into the world of digital sales, marketing, and personal branding with Alison Hummel, a mastermind in the field. Alison, a seasoned digital sales and marketing strategist, small business owner, and devoted mom, shares her journey from the corporate world to launching her own businesses, WMI Media. Discover the pivotal role of content creation in today's digital landscape, learn the secrets behind building a brand that resonates with audiences, and get an insider's perspective on the evolving trends in online marketing. Whether you're a small business owner, a budding entrepreneur, or simply curious about the behind-the-scenes of digital marketing, this episode offers invaluable insights and practical tips to connect with your audience and amplify your brand's impact. Don't miss this opportunity to learn from one of the industry's best and discover how you can leverage her strategies to elevate your own brand. Show Notes:Social Links:@wmi_media@aktivatedhealth - Coming soon!Free Shot List:Go to @wmi_media and comment "podcast" under the photo sharing this podcast and Alison will send you a Free Shot list for your Broll content.  Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Are you curious about the role of storytelling in shaping a brand's narrative and connecting with its audience? Join us on this episode of "Behind Design" where host Rachel Pesso welcomes Jamie Jensen, an expert in brand storytelling and copywriting. Delve into Jamie's transition from the film and television industry to her pivotal role in crafting brand stories that resonate and engage. This conversation is brimming with practical insights on how to harness storytelling to create a memorable and authentic brand experience. Whether you're starting your entrepreneurial journey or looking to infuse new life into your marketing strategy, this episode offers valuable lessons on using storytelling to connect with your audience and enhance your brand's impact. Tune in to explore how you can integrate storytelling into your brand for more meaningful and effective engagement.Show Notes:IG: @jamielynnjensen @scribeandspiritFB: facebook.com/jamiejensen3Websites: thejamiejensen.com (writing coaching)Scribeandspirit.com (brand and business)Giveaway: Golden Thread Meditation: scribeandspirit.com/uncoverthethread Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Are you curious about the intersection of creativity, business, and personal growth? In this episode of Behind Design, host Rachel Pesso sits down with the remarkably talented Emiliano Brooks, an expert of photography, design, and an entrepreneur who's reshaping the creative landscape. Emiliano, a Florida native and a worldly, dedicated single dad, shares his unique journey from marine to the founder of Studio B-Squared and Pixelworks Delray. Discover how his passion for photography and design has led to creating a one-stop shop for elevating brands through logos, marketing materials, commercial photography, and much more. Emiliano's approach to his work and life is a testament to the power of creativity, collaboration, and building a community that supports and nurtures growth. Whether you're a fellow creative, entrepreneur, or simply someone looking for inspiration, this episode offers valuable insights into turning your passions into a thriving business. Tune in to learn from Emiliano's experiences! Show Notes:Email: sayhello@studiob-squared.comWebsites: pixelworxdelray.com / studiobsquared.com Facebook: Pixel Worx Delray / Studio B2 Instagram: @pixelworxdelray /  @studio_b_squaredLinkedIn: Emiliano Brooks / Studio B2 Not sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Are you curious about what it takes to build a brand that not only stands out but truly represents you? In this special crossover episode, I, the host of "Behind Design," step into the guest spotlight, interviewed by Bridget Aileen Sicsko and Lydia Bagarozza from the "Visibility Era" podcast. We're shining the spotlight on my journey as Rachel Pesso, a standout in brand storytelling, design, art direction, and the visionary founder of RP Creative. Having collaborated with notable figures like Laverne Cox and featured on top podcasts, I delve into my inspiring path from art school to entrepreneurship, unveiling the serendipitous moments and strategic moves that have shaped my success. Dive deep into the world of design with us as I explore the power of connection, the intricacies of brand alignment, and how confidence can profoundly impact visibility. This episode is perfect for budding designers, business owners looking to elevate their brand, or anyone who appreciates compelling storytelling. It offers valuable insights and a behind-the-scenes look at the creative process that fuels visibility. Join Bridget, Lydia, and me for a dialogue that bridges the worlds of design and visibility, promising double the inspiration, knowledge, and empowerment.Show Notes:Show Notes:Visibility on Purpose site: https://www.visibilityonpurpose.com/Instagram: https://www.instagram.com/visibilityonpurpose/Media Personality Quiz: https://www.visibilityonpurpose.com/media-personality-quizVisibility Era Podcast: https://podcasts.apple.com/us/podcast/visibility-era/id1693000519Not sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Ever wonder what sets apart successful brands in the crowded online marketplace? Join Rachel Pesso as she dives into the inspiring journey of Megan Hale, a former therapist turned powerhouse business strategist and money mentor. Discover what makes Megan's approach to entrepreneurship so effective and distinct. From her bold pivot from spiritual life coaching to launching Dream Money, Megan shares the intricacies of creating a brand that achieves financial success and makes a profound impact. Through her story, you'll learn about the challenges she faced, the strategies that propelled her to multiple six-figure successes, and her mission to bridge the financial knowledge gap for entrepreneurs. This episode isn't just another entrepreneurial success story; it's a deep dive into how Megan has woven her personal evolution, strategic mindset, and heartfelt mission into a brand that truly resonates with her audience. If you're looking to be inspired and gain actionable insights into building a meaningful and profitable brand, you won't want to miss this!Show Notes:Milestone Calculator and offers:[goog_811086022] https://meganhale.co/socialWebsite: https://meganhale.coInstagram: https://instagram.com/meganhale.coTiktok: https://tiktok.com?@meganhale.coNot sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

When faced with the unimaginable, where do you find strength? In this episode, we're graced by the extraordinary McKenna Reitz, who turned her alopecia diagnosis from a narrative of loss into a story of inspiring resilience and authenticity. Join us as we trace her transformation from a dedicated high school teacher and volleyball coach to a motivational speaker and beacon of hope. McKenna's journey is a profound lesson in redefining identity and uncovering true purpose amidst life's unexpected turns. Her insights on tackling life's sudden shifts with grace and determination are as uplifting as they are empowering, offering a reminder of the indomitable strength of the human spirit.This conversation extends far beyond the surface; we dive into the profound impact of personal branding and the bravery required to showcase one's true self.  McKenna's story is a vivid reminder of our innate strength and the beauty of embracing who we are, unapologetically.Join us on Behind Design as we dive deep into McKenna's life story, her brand's evolution, and how she uses her experiences to inspire and empower others.Show Notes:Website: http://www.mckennareitz.comInstagram: http://www.instagram.com/mckennareitzTwitter: http://www.twitter.com/mckennareitzLinkedIn: https://www.linkedin.com/in/mckenna-reitz-1760b010a/Facebook: http://www.facebook.com/mckennamreitzYouTube: https://www.youtube.com/user/Troyan117Elevate Your Leadership Brand Community on Feb 5th! https://www.mckennareitz.com/elevate/  FREE Guide for the Introspective Leader: https://bit.ly/3U8MDjPNot sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

How does the journey of personal growth intertwine with the evolution of a brand? In this episode of 'Behind Design' with Rachel Pesso, we welcome Bailey Frumen, a renowned psychotherapist, author, and the mind behind The Mind Rise. Dive into a narrative that traces the intertwining paths of personal development and brand evolution. From their initial meeting at a retreat in 2013 to their triumphs in the world of design and coaching, Rachel and Bailey explore the crucial role of authentic branding in business success and personal fulfillment. This episode offers a unique perspective on the challenges and victories of building a brand, highlighting the importance of authenticity, resilience, and adaptability. Join us for an inspiring conversation that reveals the profound impact of personal journeys on professional branding, providing valuable lessons for entrepreneurs and creatives alike. Get ready to be inspired by stories of transformation and growth, and learn how to navigate the dynamic landscape of personal and business branding with grace and confidence.Show Notes:Website: TheMindrise.comFacebook: https://www.facebook.com/baileyfrumenInstagram: https://www.instagram.com/themindrisePinterest: https://www.pinterest.com/themindriseBurnout Quiz: https://themindrise.com/burnout-quiz-opt-in/ How to Become a Coach Webinar: https://themindrise.ac-page.com/llct-video-registerNot sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Step into the dynamic world of podcasting with Janine Stella as she shares her inspiring story of resilience, passion, and authenticity. From overcoming a pandemic layoff to building a thriving podcast business, Janine's tale explores the twists and turns that lead us to our true calling. Join us in a conversation that delves into the artistry of podcast creation, from crafting the perfect name to the visual allure of cover art. Discover the importance of social media presence and the underestimated power of the host's voice in shaping a podcast's soul. As we embrace the vibrant horizon of podcasting in 2024, this episode invites aspiring podcasters and curious minds to explore the intricacies of creating a standout podcast. Come, be a part of our journey, and consider supporting us with a five-star rating if our musings resonate with you.Show Notes:Connect with Janine Stella:Website site: stellamix.com Instagram: @stellamix_studiosFacebook: StellaMixNot sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Ever wondered what it takes to create a website that's not only visually stunning but also functionally powerful? This episode of Behind Design, hosted by Rachel Pesso, features a deep dive into the realm of custom web development with the accomplished Brandi Bernoskie of Alchemy + Aim. Join us as we explore the intricate process of blending aesthetics with custom technology to build websites that truly stand out. This episode isn't just a discussion; it's a reflection on a decade's worth of shared experiences and insights in the ever-evolving world of web design. Brandi's journey from a freelance developer to leading a dynamic team sheds light on how digital presence can transform business realities. Listen as they discuss the delicate balance between design and functionality, the strategic decisions that shape unique online experiences, and the pivotal role of a well-designed website in business success. Rachel and Brandi also tackle common web development challenges, offering solutions to create effective, user-friendly websites. Ideal for aspiring designers, business owners, or anyone captivated by the transformative power of web design, this episode is a treasure trove of expert insights. Tune in for a comprehensive understanding of the art and science that drives impactful web design!Show Notes:Website site: https://alchemyandaim.com/Instagram: https://www.instagram.com/alchemyandaimLinkedIn: https://www.linkedin.com/in/brandibernoskie/Not sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Have you ever wondered how to align your journey with your professional brand? Join us in a conversation with Cari Kenzie, renowned as a keynote speaker and the host of 'Curiosity, Clarity, Empowerment.' Cari specializes in guiding driven women toward self-discovery and clarity. In this episode, she delves deep into the intricacies of self and brand evolution. Sharing her invaluable insights on the role of authenticity in both personal growth and brand development, Cari discusses how shedding layers of expectations can lead to true empowerment. For those embarking on their branding journey or in search of personal growth inspiration, Cari's experiences and wisdom are not to be missed. Tune in to an episode that not only highlights the journey to embracing one's authentic self but also showcases how such authenticity can significantly influence both life and career.Show Notes:Website site: https://carikenzie.com/Instagram: https://www.instagram.com/carikenzie/Facebook: https://www.facebook.com/carikenzieglobalLinkedIn: https://www.linkedin.com/company/cari-kenzie/Course:Are you ready to take charge of your life and embark on an empowered journey fueled by confidence and clarity? Join us today to unlock the tools and mindset needed to break free from the mundane. It's time to rebel, play, release, and choose your freedom.carikenzie.ck.page/clarityminicourseNot sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

How do you make your brand stand out in the crowded world of media? Dive into this captivating episode of "Behind Design," where host Rachel Pesso explores the dynamic realm of public relations and brand visibility with PR expert Lydia Bagarozza. Known for her exceptional talent in elevating both personal and product brands, Lydia shares her wisdom on gaining media exposure and navigating the ever-evolving landscape of public representation. Her insights into getting featured in top-tier publications and mastering the art of pitching are invaluable for anyone aiming to make a significant impact in the media world.In this episode, Lydia sheds light on the essential elements of branding, emphasizing the importance of a cohesive visual identity and strong messaging for effective media outreach. She provides practical tips for preparing for media exposure, stressing the need to align your brand's visuals and message. Whether you're an entrepreneur beginning your journey in media or refining your PR strategy, this episode is a crucial resource. Tune in to uncover the secrets of enhancing your brand's presence and resonance in the digital space with Lydia's expert guidance.----Show Notes:Agency site: www.lydiabagarozza.comInstagram: https://www.instagram.com/lydmariebag/LinkedIn: https://www.linkedin.com/in/lydia-bagarozza-9212b180/PR Checklist, all of the assets that you need to have on hand before reaching out to the media for coverage: https://view.flodesk.com/pages/6127bf6fd0d5896caac5f37bVisibility on Purpose site: https://www.visibilityonpurpose.com/Instagram: https://www.instagram.com/visibilityonpurpose/Media Personality Quiz: https://www.visibilityonpurpose.com/media-personality-quizNot sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

How do you evolve a personal brand while staying true to your essence? Join us, as we dive into the inspiring journey of Jadah Sellner, author of "She Builds" and the visionary behind the She Builds Collective. Jadah shares her transition from co-founding a renowned company to becoming a 'vision doula,' guiding businesses and individuals in realizing their dreams. This episode shines a light on the critical role of creativity, vision, and personal growth in shaping a compelling brand. Jadah shares her experiences, from captivating audiences at the World Domination Summit to her deep dive into the intricacies of brand development and reinvention.In our conversation, Jadah reflects on the challenges and triumphs of her branding journey, offering insights into the significance of photography in personal branding and the art of storytelling through design. She talks about her commitment to anti-hustle business growth and her passion for cultivating a community-focused brand. Join us for a discussion that illuminates the transformative power of branding in both personal and professional realms, inspiring listeners with Jadah's wisdom and innovative approach. This conversation is not your usual chat—it's a must-listen. Tune in and discover how to make a brand you love by just being yourself.Website: https://jadahsellner.com/ Book: shebuilds.comPodcast: jadahsellner.com/listenShe Builds Collective: jadahsellner.com/collectiveBuild Your Vision Masterclass: shebuilds.com/vision *Use code: BEHINDDESIGN to download for freeNot sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Have you ever wondered what it takes to create a brand that resonates deeply with your audience? This episode is all about my personal story, the 'why' behind my brand RP Creative, and how I navigated through challenges to find success. You'll hear about my struggles with ADD, my transformative education at the School of Visual Arts, and the significant impact of mentorship and community in my growth as an entrepreneur.Join me as we explore how overcoming self-doubt and embracing my visual learning style propelled me into the world of design. From my initial ventures in the corporate world to the life-changing decision to start my own business, I share insights into the power of connecting with like-minded individuals and the importance of aligning your work with your deepest values. This episode isn't just a story; it's an invitation to explore, learn, and evolve together. Discover how emotional branding is more than just business—it's about creating a soul-aligned experience that speaks directly to your audience. Expect this podcast to be a journey into the heart of branding, filled with transformative conversations, guest interviews, and stories that will inspire and move you. Together, let's make connections and build communities. Tune in, and don't forget to follow, download, and leave a five-star rating!Not sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Hey hey!Welcome to Behind Design where we dive into the depths of authentic branding. This isn't just a podcast about design aesthetics; it's a firsthand look into the soul of brand creation, user experience, and the impact design has on your ideal audience.My Name is Rachel and I'm an entrepreneur + visual storyteller obsessed with creating brands that make you FEEL something. With over a decade of experience working with brands like Time Inc., Fortune Small Business Magazine, and top industry leaders like Lori Harder, Laverne Cox, and Jonathan Fields, I've seen firsthand what a strong visual brand can do. Each week we will have conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, ……… discover the transformative power of understanding oneself to create a brand that makes people FEEL something.Tune in to explore the creative process of a brand's journey……. and learn how to create an impactful brand that helps you stand out online through emotional experiences.Not sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience? Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/