Bernie Chats with ordinary and not so ordinary people with extraordinary stories on a wide range of topics including travel, personal biographies, food and culture, history, marketing, digital marketing, video production, current affairs, international affairs, health, mindfulness, employment and HR.
Find the FULL EPISODE on this Channel or at BernieChats.com Biohacking & the Business of Biohacking - Bernie Chats with Elias Arjan, BioHacking Expert, Business Brain LLC, discussing what is biohacking, the biohacking industry, a deep dive into several aspects of biohacking business opportunities and considerations for marketing your biohacking business, the importance of and how to get medical certification, biohacking franchises, startup incubators, as well as identifying your target market including Elias' 4 categories of biohacking consumers and the Innovation adoption curve. Tags: #mindfulness #Biohacking #HighIntensityIntervalTraining #HITTraining #HealthOptimization #Mitochondria #mitophagy #InnovationAdoptionCurve #EarlyAdopters #EvidenceBasedBiohacking #biohackingbusiness #biohackingproducts #biohackingservices #Intermittent #fasting #ketosis #ketonesupplements #StartupHealth #ScaleHealth #bioScienceLA #PeakBrainLA #Osteostrong #UpgradeLabs #BioStrap #EliasArjan #biohackingcovid #biohacking #fitness #fitnesstraining #biohackweight
Biohacking & the Business of Biohacking - Bernie Chats with Elias Arjan, BioHacking Expert, Business Brain LLC, discussing what is biohacking, the biohacking industry, a deep dive into several aspects of biohacking business opportunities and considerations for marketing your biohacking business, the importance of and how to get medical certification, biohacking franchises, startup incubators, as well as identifying your target market including Elias' 4 categories of biohacking consumers and the Innovation adoption curve. TIMELINE: 0:00 overview 0:24 Introduction 0:55 Content Elias produces / How Athletes Train / Fitness & Exercise Physiology 3:17 What is Biohacking? 6:28 High Intensity Interval Training 6:47 “Health Optimization” as an alternative term to Biohacking 7:02 - 4 categories of biohackers 9:54 - Mitochondria & mitophagy 11:02 - Innovation Adoption Curve / Innovators & Early Adopters 13:00 the business of biohacking and marketing agency research on biohacking trends 14:02 - The chasm “crossing the chasm” 14:41 - Will the Biohacking term stick? 15:11 - the 5th category, the extreme / original biohackers 16:19 - Target marketing Biohacking, or drilling down on your ideal client 19:52 - Evidence Based Biohacking and Biohacking being coopted by extreme phsudoscience marketers 20:34 - Targeting your product to different segments Evidence based biohacking 21:03 - How consumers and find the evidence & how businesses can add the evidence to their biohacking business, products and services 23:40 - Intermittent fasting, ketosis, ketone supplements and ketones breath meter 24:19 - How biohacking businesses can do their own efficacy testing and benchmarking 24:28 - Should you do your own testing or outsource it our to a service like BioStrap Labs 25:35 - How large is the Wellness Industry? How does biohacking measure as part of the Wellness Industry? 26:09 - Mckinsey and Company Report on BioHacking (1st mention) 26:42 - How has COVID affected the biohacking market and increased demand leading to a serge in biohacking 27:56 - Anti-fragility as a tool for COVID survival and more 28:08 - Navy Seals 31:55 - Getting to market faster leveraging Medical Device Certifications and choosing strategy 32:15 - making false claims like improved immune function 33:27 - What kinds of Medical Device Certifications do biohacking businesses and wellness businesses need for their products and services? 35:14 - biohacking market entry - raising capital for your biohacking business and getting FDA clearance 37:03 - finding a professional to help you get Medical Certification 37:20 - Startup Incubators to grow your biohacking business - #StartupHealth #ScaleHealth #bioScienceLA #thefoundersinstitute 38:45 - Steps for Established Businesses or Franchises - Visionary stage and being matched with partner 40:58 - Franchising Biohacking Business Models & Developing a Biohacking products and services 42:43 - Franchising Biohacking Business Models Opportunities for territories 44:07 - Next Health 44:35 - Red Light Therapy Photobiomodulation / Anti-aging / Medispas / Functional Medicine 45:35 - Business Models adding on to your existing business 48:16 - Back to the McKinsey Study 50:45 - Spermidine Life from Longevity Life & replacing resveratrol 51:39 - Sleep - the importance of sleep and sleep optimization & #BioStrap to track sleep patterns 53:50 - Mindfulness 55:08 - Peak Brain L.A. #PeakBrainLA 56:12 - Virtual Neuro-feedback model 56:58 - #Osteostrong - bone density development - antigenic loading 57:50 - #UpgradeLabs 58:50 - #Restore fitness recovery centres biohacking franchise model 1:02:47 - #BusinessBrain 1:03:22 - How to handle dissatisfied biohacking consumers who feel they didn't get the results they wanted; N=1 and understanding efficacy Managing biohacking consumer expectations 1:09:04 - When is it a good time to get into the Biohacking business How much of a runway should you have ? 1:09:42 - What length of financial runway should you have for your biohacking business 1:11:12 - Supply Chains 1:13:00 - Who are the target consumers for biohacking services? 1:14:41 - what's the best was to get exposure to consumers for your biohacking products and services 1:15:27 - target marketing - reverse engineering for profitability and identifying sales channels - referral source, influencers, general public 1:16:15 - pinpointing your target market's persona 1:20:00 - Dental Industry and Teeth Whitening analogy 1:21:07 - Elias pivoting to Business Brain 1:23:15 - How to contact Elias 1:23:48 - Elias' philanthropy and bio 1:24:54 - Outro discussion Mckinsey Report on the biohacking industry: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market Get in contact with Elias at: https://www.linkedin.com/in/eliasarjan/ https://www.eliasarjan.com/ Also check out the Webinar series Elias is working on called “The Business Of Biohacking” Tags: #mindfulness #Biohacking #HighIntensityIntervalTraining #HITTraining #HealthOptimization #Mitochondria #mitophagy #InnovationAdoptionCurve #EarlyAdopters #EvidenceBasedBiohacking #biohackingbusiness #biohackingproducts #biohackingservices #Intermittent #fasting #ketosis #ketonesupplements #StartupHealth #ScaleHealth #bioScienceLA #PeakBrainLA #Osteostrong #UpgradeLabs #BioStrap #EliasArjan #biohackingcovid #biohacking #fitness #fitnesstraining #biohackweight
Here is the FULL EPISODE: https://podcasts.apple.com/ca/podcast/of-russia-a-year-inside-bernie-chats-with/id1552638052?i=1000535453389 Of Russia, A Year Inside - Bernie Chats with "Not So Typical Tourist" Brent Antonson Take a journey through the early days of post-Soviet Russia as Brent recounts tales of Trains, Travel, Teaching & Torture and his time teaching ESL at a university in Voronezh, Russia! Take a historical trip to Russia as Bernie Chats with "Not So Typical Tourist" Brent Antonson about his adventures and his 2008 book entitled "Of Russia, A Year Inside" Brent "Brant" Antonson has seen a Russia few foreigners have. Indeed, few Russians. This young Canadian ventured to Voronezh, eleven hours south of Moscow by train, to spend a year inside a country torn by strife, fresh into a new century, and struggling with the clash between history and future. Tasked with teaching English to students at one university, and then a second, his story is riddled with romance and deception and punctuated with near disaster and disappointment. Antonson's candour and insights set Russia on the edge of failure and achievement – much like the students, he educated, filled with a dash of hope and a lump of fear. His wit did as much to get him in trouble as it did to keep him out of it. Get the Book: https://www.amazon.ca/Russia-Year-Inside-Brant-Antonson/dp/1425180493 Get more Bernie Chats videos at BenrieChats.com See the video version (slightly shorter): https://youtu.be/p4PLm_IReoI Get the Podcast version on iTunes Hashag: #notsotypicaltourist #russia #traveL #notsotypicaltourist #brentantonson #berniechats, #TransSiberianRailway, #TrainTravel, #ESLTeachers #RussianTorture #RussiaTorture,Trains Russia, #RussiaBook #BookofRussia #NewRussians #ForeignersinRussia #Voronezh #VoronezhRussia #MoscowTrain #RussiaTrains #RussiaTourism #ESLRussia, #RussianPolice, #OhthoseRussians #Duma #дума, #Россия, #RedSquare, #Stalin, #Putin, #RickAntonson, #vrn, #voronezhgorod, #vrninsta, #voronezhlife, #RussianChurches
Of Russia, A Year Inside - Bernie Chats with "Not So Typical Tourist" Brent Antonson Take a journey through the early days of post-Soviet Russia as Brent recounts tales of Trains, Travel, Teaching & Torture and his time teaching ESL at a university in Voronezh, Russia! Take a historical trip to Russia as Bernie Chats with "Not So Typical Tourist" Brent Antonson about his adventures and his 2008 book entitled "Of Russia, A Year Inside" Brent "Brant" Antonson has seen a Russia few foreigners have. Indeed, few Russians. This young Canadian ventured to Voronezh, eleven hours south of Moscow by train, to spend a year inside a country torn by strife, fresh into a new century, and struggling with the clash between history and future. Tasked with teaching English to students at one university, and then a second, his story is riddled with romance and deception and punctuated with near disaster and disappointment. Antonson's candour and insights set Russia on the edge of failure and achievement – much like the students, he educated, filled with a dash of hope and a lump of fear. His wit did as much to get him in trouble as it did to keep him out of it. Get the Book: https://www.amazon.ca/Russia-Year-Inside-Brant-Antonson/dp/1425180493 Get more Bernie Chats videos at BenrieChats.com See the video version (slightly shorter): https://youtu.be/p4PLm_IReoI Get the Podcast version on iTunes Hashag: #notsotypicaltourist #russia #traveL #notsotypicaltourist #brentantonson #berniechats, #TransSiberianRailway, #TrainTravel, #ESLTeachers #RussianTorture #RussiaTorture,Trains Russia, #RussiaBook #BookofRussia #NewRussians #ForeignersinRussia #Voronezh #VoronezhRussia #MoscowTrain #RussiaTrains #RussiaTourism #ESLRussia, #RussianPolice, #OhthoseRussians #Duma #дума, #Россия, #RedSquare, #Stalin, #Putin, #RickAntonson, #vrn, #voronezhgorod, #vrninsta, #voronezhlife, #RussianChurches
The Neurophysiology behind Consciousness In this thought-provoking episode, we discuss Consciousness and Mindfulness. Professor Pierre A. Guertin, PhD, Neuroscientist, shares the latest Insights on consciousness and how our brains work. Consciousness vs Mindfulness Stop being a Reactive Reflex Machine! Meditation approaches to reducing anxiety How life's big shocks can trigger change in you Is there life after death? The secret life of trees, and plants Difference between the spirit & consciousness Dr. Pierre recently published a book (link below) on some of his struggles and interpretations through the lens of neuroscience. He explains some of the neurophysiology behind life's traumatic experiences we all experience and how consciousness holds promise for dealing with them. Thanks for listening and subscribing! Dr. Pierre's latest book: "8th chance at enlightened living for a regular guy: The inspirational journey of a man battling to find serenity and inner peace" https://www.amazon.ca/chance-enlightened-living-regular-inspirational-ebook/dp/B09577M18G/ ------------------------------------------ More about Dr. Pierre Guertin: Born in Montreal in 1965, Pierre A. Guertin was raised in a typical North American middle-class family. As an infant, everything was going relatively well in his life, at least until the divorce of his parents. Having to change schools regularly meant making friends was difficult. At the age of nine, alone in a subway station, he experienced one of his first great fears and potentially fatal incidents — a gang of teenagers tried to throw him under the wheels of a train. Several years later, spending holidays in Venezuela, a group of men armed with guns threatened to kill him. As a young adult, he flirted again with death while madly riding his motorcycle between California and Arizona. Then, when skiing in the French Alps, he nearly fell off a precipice and considers himself ‘lucky' not to have broken his neck or smashed his head on a rock. However, that did not suffice for sustainable positive mental transformations — he continued to feel fear, sadness, anger, and psychological pain. At thirty-six years old, Pierre was diagnosed with a non-Hodgkin lymphoma and he received unprecedented care and unconditional love from his wife and children. He began studying spiritual philosophers, practicing meditation, and exploring scientifically the biological basis of the soul. Unfortunately, once again, positive long-lasting changes in his life failed to occur. While developing new theories on the limits of consciousness and awareness, he was diagnosed again with cancer fifteen years after the first episode. That seventh brush with death, combined with insightful discussions with an old Native American woman finally triggered something strong enough to unravel enlightened mental changes. From there, he progressively found a way to practice per se what he had found personally and scientifically. Adapted to the stress and imperatives of modern life, he developed a form of meditation ‘in movement' doable momentarily all day long during normal and typical tasks such as walking, driving, working, eating, and talking. Now sharing his time between North America and Europe, Pierre is generally at peace with himself and grateful to be alive in the here and now, with increased lucidity, serenity, and joy.
PREVIEW CLIPS - An eCommerce Entrepreneur's Journey, Insights & Tips - Bernie Chats with Aaron Gruenke Owner, Beauty Saunas and Bath. Full Episode is waiting for you on this channel and BernieChats.com, or it will be soon. Discussion includes: Building an eCommerce Business Side hustle to ThrivingBusiness Importing (current strains on the supply chain due to COVID and Geopolitical pressures are not discussed, but an episode on the topic is being considered) Audience Building PPC Advertising vs SEO Selling Your Business Shopify vs WP / WooCommerce
Coming Soon! - Here's a sneak preview of an upcoming podcast I am working on. Neuroscientist, Dr. Pierre Guertin joins me on my Bernie Chats Video Podcast to discuss the neuroscience behind consciousness and Dr. Pierre's new book on the topic. The conversation leads beyond consciousness into mindfulness, dealing with fear, stress and anxiety, the neurophysiological benefits of exercise, what the scientific actually knows and does not know about consciousness, and even the afterlife! It will be a multi-part episode with at least one more segment to record, so if you have any questions for Dr. Pierre, please post them in the comments. Thanks!
FULL EPISODE - An eCommerce Entrepreneur's Journey, Insights & Tips - Bernie Chats with Aaron Gruenke Owner, Beauty Saunas and Bath. Discussion includes: Building an eCommerce Business Side hustle to ThrivingBusiness Importing (current strains on the supply chain due to COVID and Geopolitical pressures are not discussed, but an episode on the topic is being considered) Audience Building PPC Advertising vs SEO Selling Your Business Shopify vs WP / WooCommerce
What is Bitcoin and what's the recent buzz around Dogecoin and Elon Musk? Are you also still trying to figure out cryptocurrency? From $20 Bitcoins, Dogecoin and Sheba cryptocurrency to banking, buying real estate with crypto and how to get started, in this Bernie chats with Kevin Carthy, we delve into and try to demystify the often puzzling world of cryptocurrency. We'll also learn about Crypto Nuts the non-profit educational meetup group Kevin founded. There's a lot here for beginners and experience cryptocurrency traders. I hope you enjoy the episode and find it informational. General Topics: - Bitcoin & Dogecoin Explained - Banking & Fiat Currency - Elon Musk's investments into cryptocurrency Real Estate purchases with cryptocurrency - Blockchain & much mor-e - Don't loose yours! - Cryptocurrency Meetup Group Topics covered include (in rough order): ChyptoNutz cryptocurrency Meetup Group for cryptocurrency education and networking – ChyptoNutz.com & & @CyrptoNutz Newbie Tuesdays Meetup Group for beginner level cryptocurrency education Impact of Bitcoin Real Estate purchases Fiat currency Fiat Currency explain what is Cryptocurrency? devalued / worthless currency / Venezuela example the math behind Bitcoin explained Crypto-Mining and Blockchain Explained Nodes & Rewards for Crypto-Miners How Kevin got into Bitcoin Crypto-Mining Crypto-Mining to heat your building or home How you got into Crypto-Mining The rise of value BTC The creation of ChyptoNutz cryptocurrency & Newbie Tuesdays Meetups Group & when they meet, virtually and in person Concerned about the young IT people not getting involved in cryptocurrency quickly enough Case study – Changing lives & the lives of a young couple Disclaimer – not certified and not giving financial planning advice How much of your portfolio should be Bitcoin? Is it too late to buy Bitcoin? How many times can Bitcoin be broken down? How many Satoshis are there in a Bitcoin. https://www.investopedia.com/terms/s/satoshi.asp#:~:text=The%20general%20unit%20structure%20of,bitcoins%2C%20equivalent%20to%20100%2C000%2C000%2C000%2C000%20satoshis. What's the maximum Loosing your Bitcoins or cryptocurrency loss Story of how some people lost their cryptocurrency while in LasVegas Tips for security and how to secure your Bitcoins or cryptocurrency Security hardware and cryptocurrency apps cryptocurrency hardware wallet explained 12 word Seed Phrases Big $250,000 Bitcoin loss in Canada How to get started in Bitcoins and cryptocurrency Selling your Bitcoins and other cryptocurrency Bitcoins and cryptocurrency versus Global Currency Government getting into cryptocurrency & Tracking Cashing in – Thoughts on when to cash in Buyers needed - Trading etc. - credit to bank and pay taxes US Banks vs Canada - US banks accepting Banks fearful and putting pressure on cryptocurrency Chartered Banks etc. Bitcoin loans Chartered Banks - 7 or 8 The currency of the future and through the ages Parallels with the introduction of the internet Security and gov control more about ChyptoNutz cryptocurrency Meetup Group Real estate purchased with crypto Realtors accepting crypto Bar in Boston being sold for cryptocurrency Bitcoin on the markets Bitcoin as a deflationary currency Elon Musk and Tesla's investment in cryptocurrency (Doge, Bitcoin) Accessing lost accounts - word seeds How common is it to use cryptocurrency in retail stores Can you give or accept donations by Bitcoin or other cryptocurrency? NFT and Collectables CryptoNutz.com & @CyrptoNutz and other groups & Newby Tuesdays Shiba inu and Dogecoin Shiba inu cryptocurrency 10x in two weeks Variety of Crypto and Differences Doge & Elon Musk People need to take responsibility for their passcodes and cryptocurrency access Cryptocurrency custodial services Gemini - Winklevoss Brothers https://en.wikipedia.org/wiki/Gemini_(company) 2FA – Two Factor Authentication for cryptocurrency wallets Custodial services & security Beer fund cryptocurrency story Cryptocurrency portfolio Strategy & testing models “Stacking Sats” explained Cryptocurrency as a gift (to young Nephews) Is cryptocurrency good for the planet? Dogecoin - long term legs? Mark cuban & team accepting cryptocurrency Does Buy Low Sell High strategy work with cryptocurrency trading? A look at cryptocurrency INDEXES How to choose the right cryptocurrency to invest in? WRAP & back to CryptoNutz Kevin's Presence and where it's going – his plans for cryptocurrency in the future back to Heating by Crypto-mining USD, country and adopts BTC
I connected with Adam Kolozetti for this free flowing chat. We discussed several topics. Adam's consulting company is based in Calgary, Alberta, Canada's petroleum head office capital, and he worked as an engineer in the petroleum sector for some time. Myself, I worked briefly in the oil patch as a teenager decades ago and more recently as a marketing strategist for a natural gas enterprise. Not surprisingly, we exchanged ideas on the future of the petroleum industry and the adaptation of green energy. We also discussed Adam and his business partner, Katelyn Bullock's founding of ENTA Solutions, initially as a side hustle turning full time six years ago. Having lost most of their client projects as customers panicked at the start of the pandemic, we explore their journey to rebuild, transforming to digital marketing to secure new business while dealing with additional business and personal adversities. Adam explains some of ENTA's business philosophies, methodologies and offerings including their team building programs which include helping companies create work place activities to strengthen corporate cultures utilizing fun activities and games like Dungeons and Dragons and Escape Room concepts.
Is education as we know it a thing of the past? We discuss this and more in this Bernie Chat with Bernardo Robledo, MBA, MIB. I first met Bernardo when we were studying foreign trade at BCIT. Since then, he translated and exported the entire FITT program to South America. During #COVID times, he's led a team in what he refers to as a "crazy race" to produce about 50 full-time online courses for a private college with campuses across Canada. Listen as we discuss how students as adapting as well as some of the E-learning course creation processes, opportunities, oversights and the tools his team uses (list of online tools provided in the show notes). Or watch the Video Podcast on YouTube: https://youtu.be/zxSYgCz4tuo E-Learning Tool List Here's Bernardo's list of E-learning tools, as discussed at around 27:45: Adobe Captivate Articulate 360 Canva Camtasia Moodle iSpring Suite SoftChalk Cloud
'The Beauty of Mexico' is a Film and Book Project by Producer Director Claude Duke. In this Bernie chats with Claude Duke we discuss some of Claude's discoveries and insights into Mexico, the process and status of the book and the film production and future funding requirements to see this ambitious project to completion. To see this episode on YouTube go to BenrieChats.com (after March 1, 2021) To reach Claude go to ClaudeDuke.com Watch the Video Podcast on YouTube: https://youtu.be/8UG8VWANyew
Tiny Homes, from thousands of Tiny Home videos on YouTube to minimalism to Tiny Home zoning bylaws, there's lots to unpack when is comes to chatting about the Tiny Home movement. Watch the Video Podcast on YouTube In this Bernie Chats with Daniel Sanderson, Tiny Home Philosopher and consultant on the Befama Homes project, we cover Tiny Homes, Minimalism, Tiny Home zoning bylaws and more. We also walk you through some Innovative Tiny Home Designs, that the professionals at Panelex have created for Befama Homes. This episode's topics in order of coverage (more or less): Intro Minimalism Bernie's vision and switch to website images Tiny Home Design Rendering Gallery / Chalet Four point pedestal system Community development Transport a Tiny Home to another location Who's buying tiny homes Tiny Home Zoning and Bylaws Supporting the Tiny Home movement, industry and thought leadership Simplifying your life What is a Tiny Home How much of a BIG house actually gets used? Mental health and freeing up your mind The Minimalists Film and NetFlix Episodes Maximizing your Tiny Home living area through Indoor / Outdoor spaces Minimalism without Compromise How people want to live in a Tiny Home, large bedrooms, etc. Tiny Home Mortgages First tiny home to be ready in March Tiny Home politics and market pressures Now with COVID Back looking at designs, created for: - Tiny Homes with rising waters due to climate change, floods and snow - Tiny Homes located in wild fire prone areas - Tiny Homes located near or on water - Tiny Home Security - Tiny Homes lighting - Tiny homes that rise and lower Befama, the Tiny Home Manufacturer Why build Tiny Homes? European Craftsmanship If you like Daniel's voice, or if you are a writer, you'll also want to hear the second podcast about Daniel's start up platform that lets authors help authors get to the next level in their publishing journey. Subscribe to get notified as soon as we publish that episode. To see the Tiny Home designs, go to the Bernie Chats YouTube Channel and watch the episode there.
Cuba is arguably one of the most isolated and culturally rich countries on earth. In this Bernie chats with Claude Duke, we discuss the "The Beauty Of Cuba" project Claude started to capture Cuba in photos and on film. Watch the Video Podcast on YouTube: https://youtu.be/lMS3YzgotWk In the second video, Part 2, we'll chat about his Mexico project. To see a preview of "The Beauty of Cuba" book visit http://www.claudeduke.com/the-beauty-of-cuba-sample-book
This CLIP of Bernie Chats was edited from our longer 3-Part series on Job Finding Tips and Strategies with Bart Zych. Watch this episode on YouTube: https://youtu.be/hg9cG-ttLX8 Bart and I discuss: - Micro-Certifications - Continual Learning - Education & Skills in demand by Employers - Linkedin Tips related to certifications and Linkedin Learning - Tips for choosing your Career Path Episodes are also on our YouTube channel. BernieChats.com will take you there.
Part 3 Job Finding Tips and Strategies - Bernie Chats with Bart Zych discusses: The topics discussed in the chat includes: - How to handle Gaps in Resumes - How to handle interview questions like - Maternity leave employment gaps - Interview Questions about your Health - Paternity leave - Strategic resume tips an resume Insights - How to managing your references Watch this episode on YouTube: https://youtu.be/R3DNPmc4RHw
Part 2 - Bernie Chats with Bart Zych discusses: - Interview Tips - The Hidden Job Market - Micro-Certifications - Education & Skills wanted by Employers - The difference between a Recruiter and a Hiring Manager - What questions employers can and can't ask Watch this episode on YouTube: https://youtu.be/1zbDz_ECHRY
Part 1 - Bernie Chats with Bart Zych discusses: - Strategic resume tips - What to include in Your Cover Letter - How to Handle Reference Topics: - Sections of a typical resume - Types of resumes - Strategically design and match the skills on your resume to the job - Mothers returning to the workplace - Immigrants getting jobs in Canada - Questions employers are not allowed to ask you - How to manage your references Watch this episode on YouTube: https://youtu.be/NHq9dIMIRwY