Book Marketing Mania

When pitching to guest on podcasts, how do you propose interview topics that attract both the host and their listeners? Today is part two of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices. Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podcast and the Staying Real About Faith & Family podcast. RESOURCES:Part 1: Three Steps to Expand the Reach of Your Core Message (on Your Best Writing Life)Linda's bookWebsiteYour Best Writing Life PodcastHeadline AnalyzerDelivering on the Promise of Your Podcast☑️ START YOUR AUTHOR PODCAST CHECKLIST

Next week, watch for a new series called Interview Guesting Best Practices, inspired by my friend Linda Goldfarb's book, Creating Dynamic Podcasts & Audiobooks.Episode 1 starts on Tuesday on Your Best Writing Life, hosted by Linda.Then we'll be back here on next Friday for episode 2.Looking forward to serving you in both places!Your Best Writing Life PodcastStart Marketing When You Start WritingLinda's bookCreating a Unique Podcast Collaboration (#97)☑️ START YOUR AUTHOR PODCAST CHECKLIST

So what's all the fuss about video anyway? My friend Danielle Wallace, copywriter and video marketer, is here to share about the power of storytelling on video. She has great tips for getting comfortable being seen on camera, and even ideas for faceless videos if that's not your jam.Connect with Danielle:Website☑️ START YOUR AUTHOR PODCAST CHECKLIST

Growing your platform while writing your book? Starting a podcast to attract your target readers? Turning your podcast episodes into a book?We're talking about it all with my friend, Dallas Woodburn, author, writing coach, and host of the Thriving Authors podcast. We discuss how planning your podcast is similar to planning your book; how Dallas uses her podcast to grow her own platform, and how she sees authors using podcasts to market their book as a host or guest.Connect with Dallas:WebsiteInstagram☑️ START YOUR AUTHOR PODCAST CHECKLIST

Are you self-publishing a book this year and a little overwhelmed by all the costs involved?My friend, Ashley Shepard, author of Profitable Publishing with Preorders, is here to share how you can attract your readers, publish, and launch your book without going into debt.Profitable Publishing with Preorders (book)Connect with Ashley:WebsiteYouTube☑️ START YOUR AUTHOR PODCAST CHECKLIST

Taking my annual short summer break and can't wait to be back with new episodes on 8/1. Thanks for tuning in, I'm so grateful!☑️ START YOUR AUTHOR PODCAST CHECKLIST

How can you sort through all your book marketing strategies to find what's working best for you AND your readers? My friend Shelley Hitz, author, co-host of the Kingdom Writers podcast, and co-founder of the Christian Book Academy, is sharing how you can audit your book marketing and make sure you're on track with what God wants you to do with the message He gave you.Christian Book Academy ☑️ START YOUR AUTHOR PODCAST CHECKLIST

Launching your first book this year? Start pitching to guest on podcasts sooner rather than later!My friend Rebecca George, host of the Radical Radiance podcast, and author of two books now is here to take us behind the scenes of her first book launch when she started pitching podcasts LONG before her traditional publisher's PR started.Today's episode is actually part of a longer two-part conversation I had with Rebecca on episode 68 (linked below). Today you'll hear her how soon she started pitching podcasts, what to include in your pitch, and what she likes to see in a pitch herself as a podcast host.Pitching podcasts as a first-time author (#68)Podcast Pitching playlistConnect with Rebecca☑️ START YOUR AUTHOR PODCAST CHECKLIST

Attending a Writers Conference this year? It's the best opportunity to pitch your book idea to a traditional publisher or literary agent.My guest today is Barb Roose, publishing agent at Books and Such, and she's sharing the top four features that agents look for in a book proposal and tips to ease your anxiety as you prepare for your 15-minute publishing appointment at a conference.More publishing tips from Barb (episode 18)CONNECT WITH BARB:https://www.booksandsuch.comLIST OF CHRISTIAN WRITING CONFERENCES:https://kimstewartmarketing.com/78☑️ START YOUR AUTHOR PODCAST CHECKLIST

If you're like me and want to write a book that serves your business clients, I can't wait for you to hear this today's conversation with my new friend, Jodi Brandon.Jodi is author of Write. Publish. Market: From Idea to Published Book: The Entrepreneur's Blueprint. She's also a book publishing coach, an editor, and host of the Write Publish Market podcast.You'll hear her share the difference in writing a book that grows your business vs other nonfiction books, and all her wisdom on how to write publish and market your book.Resources mentioned:Jodi's bookJodi's websiteJodi's podcast☑️ START YOUR AUTHOR PODCAST CHECKLIST

Memorial Day brings a time to remember those who gave the ultimate sacrifice for our country. But how can we pray and support those wives left behind not to mention those with active duty spouses all year long?My friend, Kristi Woods, author of 101 Prayers for Military Wives, is here to help us!Kristi shares practical ways we can help support and pray for military families in our community, and of course, how she is marketing her book to get it in the hands of who God called her to write it for.CONNECT WITH KRISTI:101 Prayers for Military WivesWebsite☑️ START YOUR AUTHOR PODCAST CHECKLIST

Looking for ways to take a break from your normal podcasting pace and beat the heat this summer? Also want to keep building your platform and marketing your book? This episode is for you!Related Episodes/Playlists:Podcast Guesting PlaylistSetting Goals as Host and Guest #152 Episode Content to Meet Your Goals #153 Downloads vs. Listens (Which is more important?) #156 An overview of the PodMatch service #131☑️ START YOUR AUTHOR PODCAST CHECKLIST

Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a much-needed break.Today's conversation is from my friend Amy Debrucque's podcast, Life on Purpose. She invited me to be her guest to talk about savoring summer as a podcaster with ideas for repurposing content, airing solo episodes and even collaborating with other podcasters like Amy and I did.We pray it is a blessing to you!Amy's InstagramLife on Purpose PodcastRELATED EPISODES:4 Ways to Overcome Podcasting Fears with Amy Debrucque (#101)http://kimstewartmarketing.com/101☑️ START YOUR AUTHOR PODCAST CHECKLIST

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No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too. If you're sticking with social to market your books, are you using it to connect with new readers, nurture existing ones, or simply to numb out?Let's get real today about the time we're spending there.☑️ START YOUR AUTHOR PODCAST CHECKLIST

Does the thought of hosting an interview podcast overwhelm you? Who has time for that when you're writing and marketing books?But you DO want to collaborate with fellow authors so maybe a seasonal interview podcast is just what you need.My friend Nadine Mullings returns as a guest to share all the nuts and bolts of planning, recording, and marketing her Women Faith + Business seasonal podcast.  The best part? It gives her plenty of time to rest!Past episodes with Nadine:The B.E.S.T. Marketing System for Your Book (#11)15 Podcasting Tips from Fellow Podcasters (#100)Following God's Calling (Kim on Nadine's show)Connect with Nadine:Website☑️ START YOUR AUTHOR PODCAST CHECKLIST

Ever feel like you're drowning in the endless cycle of creating content when all you really want to do is hide out and write your book? Whether you are hosting a podcast today or wondering if you have time for that commitment, I can't wait for you to meet my guest, Mandy Pallock. Mandy hosts the seasonal podcast called Presently Engaged, and is the author of The Question Habit: The art of building resilient relationships with God and others one question at a time.Mandy and I connected through PodMatch and I couldn't wait to ask her about her seasonal show, the different ways podcasting can help you as an author, plus tips for first-time authors like myself.CONNECT WITH MANDY:The Question Habit bookWebsite☑️ START YOUR AUTHOR PODCAST CHECKLIST

As an author podcaster, your goal is to serve your listeners well, invite them to join your email list, and to buy your book long before and long after it releases.So how do you measure success on your podcast? You might be surprised to learn that download numbers are only a vanity metric of podcasting. They feel good, but they're not telling you the whole story.So let's talk about the importance of the consumption rate, and how much of your episode your target reader is really listening to.RELATED EPISODES:Stop Being a Comparison GirlSet and Measure Your Author Podcasting GoalsTime & Timing to Meet Your Author Podcasting Goals☑️ START YOUR AUTHOR PODCAST CHECKLIST

Don't let money hold you back from hosting or guesting on podcasts. I want you to Go GET'M this year with the right podcasting Goals, Episodes, Time, and Money.In part 4, our series finale, let's talk about the money you do (and don't) need as an author to podcast as a host and guest. RELATED EPISODES:Set and Measure Your Podcasting Goals (part 1)Episode Content to Meet Your Goals (part 2)Time & Timing to Meet Goals (part 3)Common Podcast Pitching Mistakes (playlist)☑️ START YOUR AUTHOR PODCAST CHECKLIST

Putting off podcasting (as a host or guest) because you don't have time, or it's just not the right time to keep it going?I want you to Go GET'M this year with the right podcasting Goals, Episodes, Time, and Money.In part 3 of our series, let's talk about how to best spend your time (and timing) as an author who podcasts as a host or guest.RELATED EPISODES:Set and Measure Your Podcasting Goals (part 1)Episode Content to Meet Your Goals (part 2)Podcasting Tips from My Generous Podcaster FriendsPodcast Pitching as a First-Time AuthorHow to Audit Your Time (and Own It) RESOURCES MENTIONED:Published by Chandler Bolt☑️ START YOUR AUTHOR PODCAST CHECKLIST

What should your episodes be about as a host and guest? It all starts with your author goals.I want you to Go GET'M this year with the right podcasting Goals, Episodes, Time, and Money.In part 2 of our series, let's talk about your Episodes as a host and guest to make sure your content aligns with your podcasting goals.RELATED EPISODE:Set and Measure Your Podcasting Goals (part 1)☑️ START YOUR AUTHOR PODCAST CHECKLIST

Without clear author goals for hosting and guesting on podcasts, you might as well be throwing spaghetti at the wall and praying something sticks.I want you to Go GET'M this year with the right podcasting Goals, Episodes, Time, and Money.In part 1 of our series, let's talk about your four main author podcasting goals and how to measure them.Related Episodes:Why Guest on Podcasts to Build Your Platform Should You Start a Podcast to Build Your Platform?7 Ways to Market Your Book Through Collaborations☑️ START YOUR AUTHOR PODCAST CHECKLIST

Send us a textLet's kick off a new series to help you Go GET'M with podcasting this year as a host and guest.☑️ START YOUR AUTHOR PODCAST CHECKLIST

I'm excited to kick off a summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.Meet Susan Gabriel, an author and co-founder of her own Christian book publishing company.  Susan shares:-- how (and when) she helps writers make their publishing dreams a reality-- what it means to her to follow God in business as an author-- what she's seeing working well for authors to market their books-- her own experience using PodMatch as a podcast guestCheck out Soul Sonshine Publishing:https://soulsonshine.com/TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatchBOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyRELATED EPISODES:Book Mapping and Hybrid Publishing (#89)https://kimstewartmarketing.com/89Preparing Your Book Proposal for Publisher Meeting (#77)https://kimstewartmarketing.com/77

Are you wanting to easily find guests for your podcast, or be a guest on podcasts but don't know where to start? If only there was an easy way to outsource this work that wouldn't break the bank, would you be up for it?Well there is and it's called PodMatch and I can't wait to share about it today!TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatchBOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyRELATED EPISODES:Create your podcast pitching strategy (#32)https://kimstewartmarketing.com/32Get your home base ready before pitching (#47) https://kimstewartmarketing.com/47Avoid the mistake of cookie cutter pitches (#57) https://kimstewartmarketing.com/57Avoid the mistake of mass pitching (#58)https://kimstewartmarketing.com/58How to Pitch a Podcast (#34)https://kimstewartmarketing.com/34LET'S CONNECT:InstagramLinkedin

Let's wrap up this mini series on the importance of podcast reviews and talk about how and when you should ask for a podcast review, and a couple of tips on what not to do especially when it comes to asking your guests for a review.RELATED EPISODES:Why Podcast Reviews Matter (#127)How to Leave a Written Review (#128)How to Find and Share All Your Podcast Reviews (#129)BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyLET'S CONNECT:InstagramLinkedin

If you're hearing from your listeners that they've written a review for your show, but you're not seeing them, let's make sure you know where to look to find all your reviews in one place.Reviews are not only great feedback for you as a host, but also social proof for potential listeners, so we're also talking about where to share the reviews you receive.RELATED RESOURCES:Apple Podcasts for Creators (Hosts)https://podcasters.apple.com/RELATED EPISODES:5 Ways to Be Generous to Fellow Authors with Kent Sanders (#37)Why Podcast Reviews Matter (#127)How to Leave a Written Review (#128)BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyLET'S CONNECT:InstagramLinkedin

Last week we talked about why podcast reviews are so important to podcasters and their listeners, and this week let's talk about how to leave a written review for other people's podcasts. That way you'll know how easy it is to support your favorite shows and be able to easily share with your listeners how they can leave one for you too!RESOURCES MENTIONED:Apple Podcasts (leave a review)https://kimstewartmarketing.com/applePodchaser (leave a review on Android)https://kimstewartmarketing.com/podchaserBuild Relationships with Hosts Before Pitching (#44)https://kimstewartmarketing.com/44How to Pitch a Podcast (#34)https://kimstewartmarketing.com/34

Let's talk about podcast reviews and why they matter to you as a podcast host, to your potential listeners, to your potential guests, and to you if you want to be a guest on other people's podcasts.RELATED EPISODES MENTIONED:Build Relationships with Hosts Before Pitching (#44)https://kimstewartmarketing.com/44How to Pitch a Podcast (#34)https://kimstewartmarketing.com/34BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyLET'S CONNECT:InstagramLinkedin

I'm excited today for another author spotlight! On the show is my sweet online friend, author Naomi Fata. Naomi is the author of two books including Stitching Your Story Piece by Peace (a 13 week devotional releasing in October 2024).  She's sharing about what's working well to market her books, especially LONG BEFORE her book release, and how she builds relationships and serves her target audience through podcast guesting.CONNECT WITH NAOMI:Website:https://www.naomifata.net/quick-links/Instagram:https://www.instagram.com/naomifataBOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyLET'S CONNECT:InstagramLinkedin

Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a much-needed break.Today's conversation is from my friend Amy Debrucque's podcast, Life on Purpose. She invited me to be her guest last year to talk about savoring summer as a podcaster with ideas for repurposing content, airing solo episodes and even collaborating with other podcasters like Amy and I did.We pray it is a blessing to you!CONNECT WITH AMY:InstagramLife on Purpose PodcastRELATED EPISODES:4 Ways to Overcome Podcasting Fears with Amy Debrucque (#101)http://kimstewartmarketing.com/1019 Ways Podcast Guesting Builds Your Author Platform (#46)https://kimstewartmarketing.com/46BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyLET'S CONNECT:InstagramLinkedin