Book Marketing Mania

Looking for ways to take a break from your normal podcasting pace and beat the heat this summer? Also want to keep building your platform and marketing your book? This episode is for you!Related Episodes/Playlists:Podcast Guesting PlaylistSetting Goals as Host and Guest #152 Episode Content to Meet Your Goals #153 Downloads vs. Listens (Which is more important?) #156 An overview of the PodMatch service #131☑️ START YOUR AUTHOR PODCAST CHECKLIST

Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a much-needed break.Today's conversation is from my friend Amy Debrucque's podcast, Life on Purpose. She invited me to be her guest to talk about savoring summer as a podcaster with ideas for repurposing content, airing solo episodes and even collaborating with other podcasters like Amy and I did.We pray it is a blessing to you!Amy's InstagramLife on Purpose PodcastRELATED EPISODES:4 Ways to Overcome Podcasting Fears with Amy Debrucque (#101)http://kimstewartmarketing.com/101☑️ START YOUR AUTHOR PODCAST CHECKLIST

☑️ START YOUR AUTHOR PODCAST CHECKLIST

No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too. If you're sticking with social to market your books, are you using it to connect with new readers, nurture existing ones, or simply to numb out?Let's get real today about the time we're spending there.☑️ START YOUR AUTHOR PODCAST CHECKLIST

Does the thought of hosting an interview podcast overwhelm you? Who has time for that when you're writing and marketing books?But you DO want to collaborate with fellow authors so maybe a seasonal interview podcast is just what you need.My friend Nadine Mullings returns as a guest to share all the nuts and bolts of planning, recording, and marketing her Women Faith + Business seasonal podcast.  The best part? It gives her plenty of time to rest!Past episodes with Nadine:The B.E.S.T. Marketing System for Your Book (#11)15 Podcasting Tips from Fellow Podcasters (#100)Following God's Calling (Kim on Nadine's show)Connect with Nadine:Website☑️ START YOUR AUTHOR PODCAST CHECKLIST

Ever feel like you're drowning in the endless cycle of creating content when all you really want to do is hide out and write your book? Whether you are hosting a podcast today or wondering if you have time for that commitment, I can't wait for you to meet my guest, Mandy Pallock. Mandy hosts the seasonal podcast called Presently Engaged, and is the author of The Question Habit: The art of building resilient relationships with God and others one question at a time.Mandy and I connected through PodMatch and I couldn't wait to ask her about her seasonal show, the different ways podcasting can help you as an author, plus tips for first-time authors like myself.CONNECT WITH MANDY:The Question Habit bookWebsite☑️ START YOUR AUTHOR PODCAST CHECKLIST

As an author podcaster, your goal is to serve your listeners well, invite them to join your email list, and to buy your book long before and long after it releases.So how do you measure success on your podcast? You might be surprised to learn that download numbers are only a vanity metric of podcasting. They feel good, but they're not telling you the whole story.So let's talk about the importance of the consumption rate, and how much of your episode your target reader is really listening to.RELATED EPISODES:Stop Being a Comparison GirlSet and Measure Your Author Podcasting GoalsTime & Timing to Meet Your Author Podcasting Goals☑️ START YOUR AUTHOR PODCAST CHECKLIST

Don't let money hold you back from hosting or guesting on podcasts. I want you to Go GET'M this year with the right podcasting Goals, Episodes, Time, and Money.In part 4, our series finale, let's talk about the money you do (and don't) need as an author to podcast as a host and guest. RELATED EPISODES:Set and Measure Your Podcasting Goals (part 1)Episode Content to Meet Your Goals (part 2)Time & Timing to Meet Goals (part 3)Common Podcast Pitching Mistakes (playlist)☑️ START YOUR AUTHOR PODCAST CHECKLIST

Putting off podcasting (as a host or guest) because you don't have time, or it's just not the right time to keep it going?I want you to Go GET'M this year with the right podcasting Goals, Episodes, Time, and Money.In part 3 of our series, let's talk about how to best spend your time (and timing) as an author who podcasts as a host or guest.RELATED EPISODES:Set and Measure Your Podcasting Goals (part 1)Episode Content to Meet Your Goals (part 2)Podcasting Tips from My Generous Podcaster FriendsPodcast Pitching as a First-Time AuthorHow to Audit Your Time (and Own It) RESOURCES MENTIONED:Published by Chandler Bolt☑️ START YOUR AUTHOR PODCAST CHECKLIST

What should your episodes be about as a host and guest? It all starts with your author goals.I want you to Go GET'M this year with the right podcasting Goals, Episodes, Time, and Money.In part 2 of our series, let's talk about your Episodes as a host and guest to make sure your content aligns with your podcasting goals.RELATED EPISODE:Set and Measure Your Podcasting Goals (part 1)☑️ START YOUR AUTHOR PODCAST CHECKLIST

Without clear author goals for hosting and guesting on podcasts, you might as well be throwing spaghetti at the wall and praying something sticks.I want you to Go GET'M this year with the right podcasting Goals, Episodes, Time, and Money.In part 1 of our series, let's talk about your four main author podcasting goals and how to measure them.Related Episodes:Why Guest on Podcasts to Build Your Platform Should You Start a Podcast to Build Your Platform?7 Ways to Market Your Book Through Collaborations☑️ START YOUR AUTHOR PODCAST CHECKLIST

Send us a textLet's kick off a new series to help you Go GET'M with podcasting this year as a host and guest.☑️ START YOUR AUTHOR PODCAST CHECKLIST

I'm excited to kick off a summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.Meet Susan Gabriel, an author and co-founder of her own Christian book publishing company.  Susan shares:-- how (and when) she helps writers make their publishing dreams a reality-- what it means to her to follow God in business as an author-- what she's seeing working well for authors to market their books-- her own experience using PodMatch as a podcast guestCheck out Soul Sonshine Publishing:https://soulsonshine.com/TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatchBOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyRELATED EPISODES:Book Mapping and Hybrid Publishing (#89)https://kimstewartmarketing.com/89Preparing Your Book Proposal for Publisher Meeting (#77)https://kimstewartmarketing.com/77

Are you wanting to easily find guests for your podcast, or be a guest on podcasts but don't know where to start? If only there was an easy way to outsource this work that wouldn't break the bank, would you be up for it?Well there is and it's called PodMatch and I can't wait to share about it today!TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatchBOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyRELATED EPISODES:Create your podcast pitching strategy (#32)https://kimstewartmarketing.com/32Get your home base ready before pitching (#47) https://kimstewartmarketing.com/47Avoid the mistake of cookie cutter pitches (#57) https://kimstewartmarketing.com/57Avoid the mistake of mass pitching (#58)https://kimstewartmarketing.com/58How to Pitch a Podcast (#34)https://kimstewartmarketing.com/34LET'S CONNECT:InstagramLinkedin

Let's wrap up this mini series on the importance of podcast reviews and talk about how and when you should ask for a podcast review, and a couple of tips on what not to do especially when it comes to asking your guests for a review.RELATED EPISODES:Why Podcast Reviews Matter (#127)How to Leave a Written Review (#128)How to Find and Share All Your Podcast Reviews (#129)BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyLET'S CONNECT:InstagramLinkedin

If you're hearing from your listeners that they've written a review for your show, but you're not seeing them, let's make sure you know where to look to find all your reviews in one place.Reviews are not only great feedback for you as a host, but also social proof for potential listeners, so we're also talking about where to share the reviews you receive.RELATED RESOURCES:Apple Podcasts for Creators (Hosts)https://podcasters.apple.com/RELATED EPISODES:5 Ways to Be Generous to Fellow Authors with Kent Sanders (#37)Why Podcast Reviews Matter (#127)How to Leave a Written Review (#128)BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyLET'S CONNECT:InstagramLinkedin

Last week we talked about why podcast reviews are so important to podcasters and their listeners, and this week let's talk about how to leave a written review for other people's podcasts. That way you'll know how easy it is to support your favorite shows and be able to easily share with your listeners how they can leave one for you too!RESOURCES MENTIONED:Apple Podcasts (leave a review)https://kimstewartmarketing.com/applePodchaser (leave a review on Android)https://kimstewartmarketing.com/podchaserBuild Relationships with Hosts Before Pitching (#44)https://kimstewartmarketing.com/44How to Pitch a Podcast (#34)https://kimstewartmarketing.com/34

Let's talk about podcast reviews and why they matter to you as a podcast host, to your potential listeners, to your potential guests, and to you if you want to be a guest on other people's podcasts.RELATED EPISODES MENTIONED:Build Relationships with Hosts Before Pitching (#44)https://kimstewartmarketing.com/44How to Pitch a Podcast (#34)https://kimstewartmarketing.com/34BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyLET'S CONNECT:InstagramLinkedin

I'm excited today for another author spotlight! On the show is my sweet online friend, author Naomi Fata. Naomi is the author of two books including Stitching Your Story Piece by Peace (a 13 week devotional releasing in October 2024).  She's sharing about what's working well to market her books, especially LONG BEFORE her book release, and how she builds relationships and serves her target audience through podcast guesting.CONNECT WITH NAOMI:Website:https://www.naomifata.net/quick-links/Instagram:https://www.instagram.com/naomifataBOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyLET'S CONNECT:InstagramLinkedin

Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a much-needed break.Today's conversation is from my friend Amy Debrucque's podcast, Life on Purpose. She invited me to be her guest last year to talk about savoring summer as a podcaster with ideas for repurposing content, airing solo episodes and even collaborating with other podcasters like Amy and I did.We pray it is a blessing to you!CONNECT WITH AMY:InstagramLife on Purpose PodcastRELATED EPISODES:4 Ways to Overcome Podcasting Fears with Amy Debrucque (#101)http://kimstewartmarketing.com/1019 Ways Podcast Guesting Builds Your Author Platform (#46)https://kimstewartmarketing.com/46BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyLET'S CONNECT:InstagramLinkedin

Last week, I attended the Podcasting Made Simple LIVE quarterly conference. It's hosted by Alex Sanfilippo, founder of Podmatch and host of the Podcasting Made Simple podcast.I was taking notes like crazy on hosting and guesting and wanted to share 8 of my favorite takeaways with you.RESOURCES MENTIONED:Connect with Alex:https://podpros.comPodmatch (aff):https://kimstewartmarketing.com/podmatchBuzzsprout for hosting your public podcast (try it out)https://kimstewartmarketing.com/buzzsproutRELATED EPISODES:Audit Your Book Marketing Strategies #73 https://kimstewartmarketing.com/73Create a Guestcast to Share Your Interviews #27https://kimstewartmarketing.com/27How to Pitch a Podcast (and how to find shows) #34https://kimstewartmarketing.com/34Stop Being a Comparison Girl #16https://kimstewartmarketing.com/16Four ways to overcome your podcasting fears #101https://kimstewartmarketing.com/101Sharing authentic content on Instagram #4https://kimstewartmarketing.com/4Writing off social as an author #75https://kimstewartmarketing.com/75BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategyLET'S CONNECT:InstagramLinkedinAffiliate links may be included at no cost to you. I only recommend products I know you will love!

Are you finding your schedule pack full of to-do's as an author and always thinking “I don't have time for THIS or THAT" to market my book?Or maybe you're having trouble just finding time to spend with God and in His Word on a consistent basis?Your heart will thank you for tuning in and hearing encouragement from my friend, and author, Mitzi Neely.  Mitzi has self published several devotionals, cookbooks and magazines and her newest book, How to Find Spiritual Rest in a Chaotic World: 24 Devotionals to Calm the Soul, is just what we all need! She shares:-- practical ideas for carving out time for what matters most -- being intentional about your commitments as a writer-- identifying where and what your time wasters are-- what's working to nurture her readers these days-- her ministry, Girls Aloud, providing scholarships to high school girlsResources mentioned:Find Spiritual Rest in a Chaotic World*:https://amzn.to/3TQVyVoTeachers Are a Gift*:https://amzn.to/3vMCekdMitzi's website:https://peacefullyimperfect.netMitzi's Instagram:http://www.instagram.com/mitzi4936LET'S WORK TOGETHER:Free 15-Minute Consulthttps://kimstewartmarketing.com/free15Strategy Session for Hosts and Guests:https://kimstewartmarketing.com/podstrategy*Affiliate links may be included at no cost to you. I only recommend products I know you will love!

Today we're wrapping up this series on the power of private podcasting and I want to share some do's and don'ts for hosting a private podcast as an author.RESOURCES MENTIONED:Hello Audio for private podcasting (try it out)https://kimstewartmarketing.com/helloaudioBuzzsprout for hosting your public podcast (try it out)https://kimstewartmarketing.com/buzzsproutRELATED EPISODES:12 Ways to Use a Private Podcast to Serve Your Target Readers #119Marketing Your Private Podcast as a Podcast Host #120Marketing Your Private Podcast as a Podcast Guest #121Do these 4 things first before guesting to grow your show #66LET'S WORK TOGETHER:Free 15-Minute Consulthttps://kimstewartmarketing.com/free1550-minute Strategy Sessionhttps://kimstewartmarketing.com/podstrategyAffiliate links may be included at no cost to you. I only recommend products I know you will love!

In episodes 118-120, we talked about ways you can use a private podcast to grow your audience, and how to market it as a podcast host. Now let's talk about how to market your private podcast to potential listeners as a podcast guest.RESOURCES MENTIONED:Hello Audio for private podcasting (try it out)https://kimstewartmarketing.com/helloaudioBuzzsprout for hosting your public podcast (try it out)https://kimstewartmarketing.com/buzzsproutLET'S WORK TOGETHER:Free 15-Minute Consulthttps://kimstewartmarketing.com/free1550-minute Strategy Sessionhttps://kimstewartmarketing.com/podstrategyAffiliate links may be included at no cost to you. I only recommend products I know you will love!

In episodes 118 and 119, we talked about ways you can use a private podcast to grow your audience. Now let's talk about how to market your private podcast to potential listeners.In this episode we'll talk about marketing a private podcast as a podcast host. Stay tuned, next episode we'll talk about marketing it as a podcast guest.RESOURCES MENTIONED:Hello Audio for private podcasting (try it out)https://kimstewartmarketing.com/helloaudioBuzzsprout for hosting your public podcast (try it out)https://kimstewartmarketing.com/buzzsproutLET'S WORK TOGETHER:Free 15-Minute Consulthttps://kimstewartmarketing.com/free1550-minute Strategy Sessionhttps://kimstewartmarketing.com/podstrategyAffiliate links may be included at no cost to you. I only recommend products I know you will love!

Not ready to make the weekly commitment to host an ongoing show but DO want to use the power of podcasting to serve your target readers?Here's 12 ways authors can host a Private Podcast BEFORE and AFTER their book launch.RESOURCES MENTIONED:Hello Audio for private podcasting (try it out)https://kimstewartmarketing.com/helloaudioRELATED EPISODES:Hosting a Private Podcast with Angie Baughman (#118)https://kimstewartmarketing.com/11811 Ways to Host a Podcast (#72)https://kimstewartmarketing.com/72LET'S WORK TOGETHER:Free 15-Minute Consulthttps://kimstewartmarketing.com/free1550-minute Strategy Sessionhttps://kimstewartmarketing.com/podstrategyAffiliate links may be included at no cost to you. I only recommend products I know you will love!

I love when I receive guest pitches from listeners who know my audience well and have a topic to share that brings incredible value to you!Today my friend Angie Baughman is here to share about using a private podcast to connect with your readers and grow your email list.Angie hosts the Steady On podcast, she's author of several Bible studies, and is a contributing author to the "Life Changing Stories” devotional compiled by Mary Rooney Armand of ButterflyLiving.We dive into:how a private podcast works and why you might want to consider onehow she came up with the idea and managed the process of hosting an evergreen private podcasthow the project became a great way to collaborate with 25 other writers she didn't already knowhow a private podcast helps you grow your email lists and tips for you if you are thinking of hosting your own private podcastRESOURES SHARED:Life-Changing Stories (Angie's private podcast)Angie's websiteHello Audio for private podcasting (try it out)https://kimstewartmarketing.com/helloaudioPodmatch:https://kimstewartmarketing.com/podmatchRELATED EPISODES:11 Ways to Host a Podcast (#72)LET'S WORK TOGETHER:Podcast LaunchPodcast Strategy Affiliate links may be included at no cost to you. I only recommend products I know you will love!

So who's ready to finally launch your podcast and start serving your future readers?Let's wrap up this mini series and talk about how to get your friends and followers excited about your podcast with ideas for your launch plan and content you can share with them before you launch your show.LET'S WORK TOGETHER:Podcast LaunchPodcast Strategy RESOURCES MENTIONED:Using Instagram to Reach Your Target Readers #414 Ways to use Audiograms to Serve Your Readers #917 Ways to Market Your Book Through Collaborations #42LET'S CONNECT:InstagramLinkedin

Now that you've set your podcasting goals and have your first 5 things in place, let's talk about what goes into your first few episodes, including your trailer.

Last week we talked about seven reasons WHY you might want to start a podcast to build your author platform. Today,  let's talk about the first 5 things you need to start your podcast.Don't worry about taking notes, I have them for you here:How to Start a Podcast (the First Five Things You Need):https://kimstewartmarketing.com/115WANT ME TO LAUNCH YOUR SHOW?https://kimstewartmarketing.com/podcast-launch/CONNECT WITH KIM:WebsiteInstagramLinkedin

Are you exhausted running the rat race, fighting an algorithm, and trying to market your message without feeling gross?There's gotta be a better way, right? Today I want to share 7 reasons WHY you might consider hosting a podcast to build your author platform.PAST EPISODES MENTIONED:11 Ways to Host a Podcast (#72)Attract Publishers and Agents by Guesting on Podcasts (#85)Pitching to Guest on Podcasts as a First-Time Author (#68)Repurpose Your Podcast into a Book (#19) Why a blog is important for authors (#108)CONNECT WITH KIM:WebsiteInstagramLinkedin