Brand Focus Podcast

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Join branding expert Antoine Woods Jr. as he provides you with the tips, tools, and strategies required to launch and grow a successful brand. Each episode offers a deep dive into the fundamentals of achieving brand success, as Antoine and guests join in the conversation to share how they approach,…

Antoine Woods Jr


    • Jul 10, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 23m AVG DURATION
    • 58 EPISODES


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    Latest episodes from Brand Focus Podcast

    BFP 059: Bridging the gap between your brand & audience w/ Barak Kassar

    Play Episode Listen Later Jul 10, 2019 39:24


    *Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we speak with Barak Kassar, Co-Founder of Branding & Marketing agency BKW Partners on a multitude of topics around the branding and marketing space, and he offers some phenomenal insight into how to bridge the gap between your brand and […]

    BFP 058: How Podcasting Can Build Business Relationships w/ Logan Lyles

    Play Episode Listen Later Jun 26, 2019 31:58


    *Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we speak with Logan Lyles, Director of Partnerships at Sweet Fish Media a podcast production agency on how podcasting can help build strong business relationships. Resources Mentioned: (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track your personal brand development and position yourself […]

    BFP 057: The Fairytale Brand

    Play Episode Listen Later Jun 12, 2019 14:14


    *Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we discuss the common misperception of how brands are built – and provide insight into how the branding process actually works. Resources Mentioned: (Sponsor) Brand Focus Coaching Program: Fast-track the process of building your personal brand and position yourself as […]

    BFP 056: How to legally protect your content & creations w/ Amy Oraefo, Esq

    Play Episode Listen Later May 29, 2019 30:34


    *Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we speak with Amy Oraefo, Corporate & Intellectual Property Attorney on how entrepreneurs can legally protect their content & creations, and what to do if those protections are violated. Resources Mentioned: (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track your personal brand […]

    BFP 055: How to become a respected thought leader w/ Nicolas Cole

    Play Episode Listen Later May 8, 2019 47:45


    *Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we speak with Nicolas Cole, co-founder of Digital Press, on how business executives can position themselves as respected industry thought leaders through article creation. Resources Mentioned: (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track your personal brand development and position yourself as […]

    BFP 054: Natalie Fletcher, Founder of Universal Consulting Services

    Play Episode Listen Later May 1, 2019 32:53


    *Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast, we speak with Natalie Fletcher, founder of Universal Consulting Services on how to approach becoming a professional consultant and how she is leading her brand into the future. Resources Mentioned: (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track your personal […]

    BFP 053: How to move your brand from indistinguishable to indispensable w/ Mitch Duckler

    Play Episode Listen Later Apr 24, 2019 25:04


    *Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we speak with Mitch Duckler, managing partner of Full Surge, a marketing & brand strategy consultancy in Chicago, Illinois – and author of the newly released book The Indispensable Brand, on how to craft a brand strategy that moves your brand and business […]

    BFP 052: How to know you have the right consultant for your brand

    Play Episode Listen Later Apr 18, 2019 21:02


    *Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we respond to a question posed by listener Daniel H. from D.C, on “how to know you have the right consultant for your brand” and provide a few things to look for before committing. Question: Daniel asked, “I’m currently in a […]

    BFP 051: Johnathan Grzybowski, Co-Founder of Penji

    Play Episode Listen Later Apr 10, 2019 28:17


    *Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast, we speak with Johnathan Grzybowski, co-founder of Penji, on how self-awareness led to a successful professional pivot, why great entrepreneurs are the ones who make the tough decisions, and how he and his team are leading the brand of Penji into […]

    BFP 050: What is “Mesearch” & how it’s hurting your brand

    Play Episode Listen Later Apr 4, 2019 19:15


    *Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we discuss “Mesearch” and how using it in place of research can place your brand at an extreme disadvantage. Resources Mentioned: (Sponsor) Brand Focus Coaching Program: Fast-track the process of building your personal brand and position yourself as an authority […]

    BFP 049: How to obtain testimonials that grow your brand

    Play Episode Listen Later Mar 28, 2019 13:29


    *Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we discuss the difference between “testimonials” & “testimonials that grow your brand”. There is indeed a difference, and we explain why & how that is, and also provide a free resource that will help guide you through the process of […]

    BFP 048: How to Validate Your Business Idea w/ Terrence Hight Jr

    Play Episode Listen Later Mar 20, 2019 23:32


    Summary: *Episode Sponsor – Brand Focus Coaching Program* We speak with Terrence W. Hight, Jr, founder of The Hight Effect, on why the rate of business startup failure is so high, how conducting a business feasibility analysis can be an entrepreneur’s best friend, and how he is leading his brand into the future. Resources Mentioned: (Sponsor) […]

    BFP 047: How using a Virtual Assistant Can Increase Your Ability to Successfully Lead Your Brand w/ Ayanna Carrington

    Play Episode Listen Later Mar 14, 2019 23:22


    Summary: *Episode Sponsor – Brand Focus Coaching Program* We speak with Ayanna Carrington, Founder of Your Project Board on how using a virtual assistant can greatly impact & optimize entrepreneurs ability to successfully lead their companies, and how she is pushing the brand of Your Project Board into the future. Resources Mentioned: (Sponsor) Brand Focus Coaching […]

    BFP 046: How to use networking to grow your brand

    Play Episode Listen Later Mar 7, 2019 17:26


    *Episode Sponsor – Brand Focus Coaching Program* This week’s episode of the Brand Focus Podcast is a direct response to a question received by listener Rachel C. from Dallas on “how to use networking to grow your brand”. Rachel asked, “I followed the steps from your episode on how to position yourself as an expert, the […]

    BFP 045: [Personal Branding] How to develop the mindset of a strong brand leader

    Play Episode Listen Later Feb 27, 2019 15:36


    Summary: *Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast, we discuss the mindset of successful brand leaders and how you can adopt and apply it to your own personal branding journey. Resources Mentioned: (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track your personal brand development and position yourself […]

    BFP 044: Chanita Simms, Co-Founder Melanin.Tech

    Play Episode Listen Later Feb 21, 2019 25:34


    Summary: *Episode Sponsor – Brand Focus Coaching Program* We speak with Chanita Simms, Co-Founder of Melanin.Tech about the power of self-belief, why the lack of diversity in the tech industry moved her to action, and how she’s building the brand of Melanin.Tech into a global movement. Resources Mentioned: (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track […]

    BFP 043: [Personal Branding] How to position yourself as an expert

    Play Episode Listen Later Feb 13, 2019 21:40


    Summary: *Episode Sponsor: Freeeup.com* In this week’s episode of the Brand Focus Podcast, we continue along in our personal branding series and discuss how to position yourself as an expert in your professional category. Resources Mentioned: (Sponsor) Freeeup.com: Sign-up today for the best freelancers on the web 1-on-1 Brand Focus Coaching: https://culturalsync.com/coaching/ Play Episode:

    BFP 042: How to Properly Optimize Your Website For Increased Sales w/ Jon MacDonald

    Play Episode Listen Later Feb 6, 2019 38:40


    Summary: *Episode Sponsor – Freeeup.com* We speak with Jon MacDonald, founder of The Good about the key reasons people visit your website, how properly optimizing your site will lead to increased sales, and why understanding your brand positioning creates the ability for your business to flourish. Resources Mentioned: (Sponsor) Freeeup.com: Sign-up today to access the best […]

    BFP 041: [Personal Branding] The 3 Identities of Your Personal Brand

    Play Episode Listen Later Jan 30, 2019 14:34


    Summary: *Episode Sponsor: Freeeup.com* In this week’s episode of the Brand Focus Podcast, we discuss the 3 parts of your personal brand; Visual Identity, Verbal Identity, and Value Identity and how they combine to position you for success. Resources Mentioned: (Sponsor) Freeeup.com: Sign-up today for the best freelancers on the web 1-on-1 Brand Focus Coaching: http://culturalsync.com/brand-coaching/ Play […]

    BFP 040: [Personal Branding] How to Pivot Into Entrepreneurial Expertise

    Play Episode Listen Later Jan 26, 2019 15:28


    Summary: *Episode Sponsor: Freeeup.com* In this week’s episode of the Brand Focus Podcast, we discuss how to pivot into entrepreneurial expertise. Resources Mentioned: (Sponsor) Freeeup.com: Sign-up today for the best freelancers on the web 1-on-1 Brand Focus Coaching: http://culturalsync.com/brand-coaching/ Play Episode:

    BFP 039: How joining a mastermind can boost your brand

    Play Episode Listen Later Jan 17, 2019 14:58


    Summary: *Episode Sponsor: Freeeup.com* In this week’s episode of the Brand Focus Podcast, we discuss four (4) primary benefits of participating in a mastermind and how doing so can and will boost your brand. Resources Mentioned: (Sponsor) Freeeup.com: Sign-up today for the best freelancers on the web 1-on-1 Brand Focus Coaching: http://culturalsync.com/brand-coaching/ S.A.L.E.S Simple Podcast: https://itunes.apple.com/us/podcast/s-a-l-e-s-is-simple/id1265973275?mt=2 Think […]

    BFP 038: [Personal Branding] 7 Ingredients for Focusing Your Personal Brand

    Play Episode Listen Later Jan 10, 2019 31:55


    Summary: *Episode Sponsor: Freeeup.com* In this week’s episode of the Brand Focus Podcast, we discuss 7 Ingredients for Focusing Your Personal Brand. These 7 things helped strengthen my focus and enabled me to drastically grow my personal brand & audience. Resources Mentioned: (Sponsor) Freeeup.com: Sign-up today for the best freelancers on the web 1-on-1 Brand Focus Coaching: http://culturalsync.com/brand-coaching/ […]

    BFP 037: 6 Essential Books For A Prosperous 2019

    Play Episode Listen Later Jan 2, 2019 17:15


    Summary: *Episode Sponsor: Freeeup.com* In this week’s episode of the Brand Focus Podcast, we provide 6 Essential Books to kickstart a prosperous 2019. 6 Essential Books for Kickstarting a prosperous 2019: Essentialism: The Disciplined Pursuit of Less, by Greg McKeown. Grab the book here Obstacle is the way: The timeless art of turning trials into triumph, by Ryan Holiday. Grab the book here Mindset: […]

    BFP 036: [Personal Branding] How to control your personal brand

    Play Episode Listen Later Dec 12, 2018 14:29


    Summary: *Episode Sponsor: Freeeup.com* In this week’s episode of the Brand Focus Podcast, we provide insight into how everyone has a personal brand, whether they know it or not, and how to take control of it.  Resources Mentioned: (Sponsor) Freeeup.com: Sign-up today for the best freelancers on the web 1-on-1 Brand Focus Coaching: http://culturalsync.com/brand-coaching/ 60-Minute Brand Strategy […]

    BFP 035: [Brand Building] How to Build a Brand Tribe

    Play Episode Listen Later Dec 5, 2018 22:28


    Summary: *Episode Sponsor: Freeeup.com* Join the conversation! In this weeks episode of the Brand Focus Podcast, we discuss How to build a brand tribe and provide the benefits of doing so. Resources Mentioned: (Sponsor) Freeeup.com: Sign-up today for the best freelancers on the web 1-on-1 Brand Focus Coaching: http://culturalsync.com/brand-coaching/ 60-Minute Brand Strategy Call: http://culturalsync.com/brand-strategy-call/   Play Episode:

    BFP 034: How to Successfully Self-Publish Your First Book w/ Julie Broad

    Play Episode Listen Later Nov 28, 2018 30:58


    Summary: *Episode Sponsor – Freeeup.com* We speak with Julie Broad, Founder of Book Launchers to discuss how real estate investing sparked her first writing career, how rejection led to her successfully self-publishing her first book, and ways her company Book Launchers are helping entrepreneurs all over the world become published authors. Resources Mentioned: (Sponsor) Freeeup.com: Sign-up […]

    BFP 033: [Brand Building] Benefits of Brand Awareness Campaigns

    Play Episode Listen Later Nov 14, 2018 12:51


    Summary: *Episode Sponsor: Freeeup.com* Join the conversation! In this weeks episode of the Brand Focus Podcast, we discuss the purpose of Brand Awareness Campaigns and provide the benefits associated with implementing one in your business. Resources Mentioned: (Sponsor) Freeeup.com: Sign-up today for the best freelancers on the web (Sponsor) Qoins.io: Download the app today & start the […]

    BFP 032: Morgan Lopes, Founder of Polar Notion

    Play Episode Listen Later Nov 7, 2018 41:21


    Summary: *Episode Sponsor – Freeeup.com* We speak with Morgan Lopes, Founder of Polar Notion to discuss how app development is about more than just the app store, ways full transparency in your business can empower your team, and how he is leading the brand of Polar Notion into the future. Resources Mentioned: (Sponsor) Freeeup.com: Sign-up today for […]

    founder lopes polar notion
    BFP 031: Defining Your Brand Communication Roadmap

    Play Episode Listen Later Oct 31, 2018 27:07


    Summary: *Episode Sponsor: Freeeup.com* Join the conversation! In this weeks episode of the Brand Focus Podcast, we discuss the importance of Defining Your Brand Communication Roadmap and provide 3 benefits that are a result of doing so. Resources Mentioned: (Sponsor) Freeeup.com: Sign-up today for the best freelancers on the web (Sponsor) Qoins.io: Download the app today & […]

    BFP 030: How to use Cold Email to Grow Your Brand w/ Ryan Peck

    Play Episode Listen Later Oct 24, 2018 33:57


    Summary: *Episode Sponsor – Freeeup.com* We speak with Ryan Peck, Founder of Care Ultima and The Leads System to discuss how a life-threatening diagnosis launched a new career path, the power of cold email, and how one cold email to Jeff Bezos led to a partnership with Amazon.   Resources Mentioned: (Sponsor)Freeeup.com: Sign-up today for the best freelancers on […]

    BFP 029: The Good, the Bad, & the Ugly of Brand Recognition

    Play Episode Listen Later Oct 17, 2018 18:23


    Summary: *Episode Sponsor: Freeeup.com* Join the conversation! In this weeks episode of the Brand Focus Podcast, we discuss the Good, the Bad, and the Ugly of Brand recognition.    Resources Mentioned: (Sponsor)Freeeup.com: Sign-up today for the best freelancers on the web Brand Focus Coaching: http://culturalsync.com/brand-coaching/ LeadPages: https://www.leadpages.net/ Clickfunnels: https://www.clickfunnels.com/   Play Episode:

    BFP 028: Andrew Goldner, Venture Capitalist & Co-Founder of GrowthX

    Play Episode Listen Later Oct 10, 2018 52:02


    Summary: *Episode Sponsor: Freeeup.com* We speak with Andrew Goldner, Venture Capitalist, and Co-Founder of GrowthX & GrowthX Academy about the importance of entrepreneurs being active in their communities, why core values matter, and how he is helping startups, corporations, and countries commercialize innovation.   Resources Mentioned: (Sponsor)Freeeup.com: Sign-up today for the best freelancers on the web Book: Peace is every […]

    BFP 027: Defining Your Target Audiences

    Play Episode Listen Later Oct 3, 2018 12:15


    Summary: *Episode Sponsor: Freeeup.com* Join the conversation! In this weeks episode of the Brand Focus Podcast, we discuss why promoting your business to anyone & everyone is not an effective strategy, and how defining your target audiences will efficiently drive sales and increase brand awareness.   Resources Mentioned: (Sponsor)Freeeup.com: Sign-up today for the best freelancers on […]

    defining target audiences
    BFP 026: How Meditation can Strengthen the Impact of Your Personal Brand w/ Bronwyn Morgan

    Play Episode Listen Later Sep 27, 2018 36:16


    Summary: We speak with Bronwyn Morgan to discuss how she is helping business leaders embrace innovation, why every interaction with your brand matters and how she has embraced the power of meditation to strengthen the impact of her personal brand. Resources Mentioned: Book: Tao Teh Ching , by  John C. H. Wu Show: Mister Rogers’ Neighboorhood Meditation Coaching: Bliss […]

    BFP 025: [Brand Positioning] Brand Success Starts with Your DNA

    Play Episode Listen Later Sep 19, 2018 11:55


    Summary: In this episode of the Brand Focus Podcast, we discuss how the level of success you achieve in your business is based on your Brand DNA.   Resources Mentioned: (Sponsor)Freeeup.com: Sign-up today for the best freelancers on the web Brand Focus Coaching: http://culturalsync.com/brand-coaching/   Play Episode:

    BFP 024: Tim Alison, Author of Screw the Naysayers

    Play Episode Listen Later Sep 12, 2018 36:48


    Summary: We speak with Tim Alison, entrepreneur, business coach, and author of Screw the Naysayers.   Show Notes: :10 *Episode Sponsor – Freeeup.com* 1:48 Guest Intro 2:27 Tim’s entrepreneurial journey 8:15 The importance of having a support system 16:10 How to build an ecosystem of support 21:10 Core value(s) guiding his daily approach 23:10 Biggest responsibility […]

    BFP 023: [Brand Building] The Miseducation of Branding – What You Should Really Know

    Play Episode Listen Later Sep 5, 2018 16:42


    Summary: In this episode of the Brand Focus Podcast, we discuss why the topic of branding is so confusing and how embracing a particular perspective will easily clarify the term.   Resources Mentioned: (Sponsor)Freeeup.com: Sign-up today for the best freelancers on the web Free Episode Download: brandfocuspodcast.com/23download Brand Focus Coaching: http://culturalsync.com/brand-coaching/   Play Episode:

    BFP 022: How to use Podcasting to Grow Your Brand w/ James Carbary

    Play Episode Listen Later Aug 29, 2018 34:55


    Summary: We speak with James Carbary, Founder of Sweetfish Media a podcast producer for B2B companies on how podcasting can grow your business. Show Notes: :10 *Episode Sponsor – Freeeup.com* 2:22 Intro 2:57 James’s entrepreneurial journey 3:14 Value of podcasting 4:44 How to turn podcast episode into additional content 7:10 How to optimize the reach […]

    BFP 021: What is Positioning & Why it Should Be a Key Focus of Your Business

    Play Episode Listen Later Aug 22, 2018 24:59


    Summary: In this episode of the Brand Focus Podcast, we discuss & define positioning and explain why it should be a key focus of your business.   Show Notes: :10 *Sponsor Freeeup.com Sponsor* 1:48 Intro 2:19 How all of us have a brand 2:29 What is a brand? 4:10 Why Positioning is the most important […]

    BFP 020: How Co-working Spaces are Changing the Face of Business w/ Michael Everts

    Play Episode Listen Later Aug 16, 2018 28:28


    Summary: We talk with Michael Everts, Co-Founder and President of SharedSpace a series of creative co-working spaces for startups, small businesses, and freelancers throughout the Southeast.   Show Notes: :57   Intro 1:19 *Episode Sponsor – Freeeup.com* 2:53 Michael’s entrepreneurial journey 5:45 How co-working spaces are reducing company overhead 6:30 Where he sees the flex office […]

    BFP 019: The 4 Brand Leadership Pitfalls of Elizabeth Homes & How to Avoid Them

    Play Episode Listen Later Aug 8, 2018 22:09


    Summary: In this episode of the Brand Focus Podcast, we discuss how impactful leadership is dependent on the importance of leadership, how vision must be accompanied by self-awareness, and the 4 leadership pitfalls of Elizabeth Holmes (Founder of Theranos) and how you can avoid them.   Show Notes: 2:25 Do you consider yourself a leader […]

    BFP 018: Holly Beilin, Editor-in-Chief at Hypepotamus.com

    Play Episode Listen Later Aug 2, 2018 22:46


    Summary: We talk with Holly Beilin, Editor-in-Chief of Hypepotamus, a digital publication that covers the Startup news, events, people and companies of the Southeastern innovation economy.   Show Notes: :50 Holly Introduction 1:38 Where do you see the development of the current startup ecosystem going? 4:16 Is the ecosystem better fit for niche industries or […]

    BFP 017: How Chatbots Increase Customer Engagement For Your Business w/ Harry Whelchel

    Play Episode Listen Later Jul 26, 2018 23:55


    Summary: We talk with Harry Whelchel, founder of ConvoPanda.com, a platform focused on helping B2B founders and marketers get started with conversational marketing and customer engagement in their businesses via chatbots.   Show Notes: 1:20 Harry Introduction 1:50 Information about ConvoPanda 3:10 Why Chatbots are important in business 6:10 The purpose of chatbots on your […]

    BFP 016: How Amplify Your Impact as a Public Speaker w/ Vincent Ivan Phipps

    Play Episode Listen Later Jul 18, 2018 25:41


    Summary: We talk with Vincent Ivan Phipps, founder of Communication V.I.P., a training and coaching company focused on helping individuals communicate and lead with confidence.   Show Notes: 1:25 Vincent Introduction 1:50 Information about Communication V.I.P. 2:55 What business leaders are missing about communication 5:12 Advice for leaders who have trouble receiving feedback 7:30 His biggest […]

    BFP 015: Christian Zimmerman, Co-Founder of Qoins

    Play Episode Listen Later Jul 11, 2018 27:40


    Summary: We talk with Christian Zimmerman, Co-Founder, and CEO of Qoins, an automated micro-payment platform that uses your spare change to pay off your debt faster.   Show Notes: 1:19 Christian Introduction 1:43 Christian Entrepreneurial journey 2:47 How Qoins started 7:16 Most difficult part of building a brand 10:27 His biggest responsibility to the brand […]

    BFP 014: Connor Gillivan, Co-Founder Freeedup

    Play Episode Listen Later Jul 4, 2018 17:22


    Summary: We talk with Connor Gillivan, co-founder & CMO of FreeedUp.com, a freelancing platform that recruits, interviews and vets thousands of freelancers each month and provides you with the top 1% of applicants.   Show Notes: 1:12 Connor Introduction 1:38 Information about Freeedup.com 2:19 Connor’s Entrepreneurial journey 4:24 Best advice he’s ever received 4:47 Most […]

    BFP 013: Importance of brand positioning

    Play Episode Listen Later Apr 26, 2018 12:34


    BFP 012: [Brand Awareness] The importance of social proof

    Play Episode Listen Later Apr 19, 2018 18:09


    BFP 009: 5 ways to Legally Protect Your Brand

    Play Episode Listen Later Mar 17, 2018 32:48


    BFP 010: How to prepare for launching your brand

    Play Episode Listen Later Mar 14, 2018 17:19


    BFP 008: 7 steps for how not to screw up naming your brand

    Play Episode Listen Later Feb 20, 2018 29:33


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