Podcast appearances and mentions of logan lyles

Ready to talk content growth? And by growth, we mean sales… and authority on the best platform to do business on, LinkedIn! Today, we talk with the one and only Logan Lyles! From taking over sales and tripling a company's revenue in just 6 months, to growing a 20K following on LinkedIn, and even earning the coveted LinkedIn Top Voice badge—Logan's story is nothing short of inspiring. Curious how he did it? here are some #GoldenBoulders! - The exact strategy Logan used to 3X the agency - How to master the art of content-based networking - Tips on leveraging LinkedIn to become a thought leader (ASAP!) - The role of AI in scaling your content production (is it even worth it?) But that's not all! Here is a little bonus for you! If you're on podcast promotion mode, Logan unveils his personal playbook on guest collaboration, strategic ad campaigns, and much more! Enjoy! Timestamped Overview: 00:00 Company Culture Engagement Strategy? 03:50 Journalism Graduate Faces Job Market Crisis 08:32 Balancing Quality and Quantity 11:15 Streamline Post-Production Process 14:34 Podcast Growth Strategies 17:36 Maximize Podcast Promotion with Emails 20:20 Brand Awareness Through Multimedia Platforms 22:52 "Passionate Content Creation Dynamics" 28:20 LinkedIn Growth Opportunities for Newcomers 30:04 LinkedIn Adapts to New Generation 33:36 Automating Social Media Engagement 37:06 Organic Audience Building via LinkedIn 41:30 "Goal-Driven Strategy & Pipeline Building" 42:24 Content Scheduling Strategies Connect with Logan: Instagram https://www.instagram.com/iamloganlyles/ LinkedIn https://www.linkedin.com/in/loganlyles Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

► What is a B2B Evangelist? Sam talks to Logan Lyles, Evangelist @ teamwork.com They cover: 

In this special episode, Logan Lyles converses with Eric Siu in a discussion about scaling a digital agency. The conversation delves into strategic hiring, the importance of process optimization, and the art of pricing in agency success. Agency owners seeking to elevate their businesses will find this episode essential listening for actionable strategies and transformative perspectives. TIME-STAMPED SHOW NOTES: (00:00) Special Episode | Hiring Secrets from an 8-Figure CEO with Eric Siu | From Teamwork's Agency Life Podcast (04:38) Eric emphasizes the need for agency owners to maintain responsibility in the hiring process (06:23) Balancing full-time employees and contractors in agency scaling (08:12) Lessons in hiring strategic roles and researching accomplishments (11:24) Creating role scorecards for clear hiring criteria (13:27) Using role scorecards and personality tests in hiring (15:21) Sourcing talent on social media and engaging with potential hires (18:23) Comparing EOS and Scaling Up for process improvement (19:10) Establishing a weekly cadence and accountability with EOS (20:23) Setting goals and using traffic lights to track progress (22:22) The benefits of focusing on one service and niche before expanding (26:06) Importance of pricing and advantages of value-based pricing (29:09) Delivering an offer that people can't refuse in pricing (31:31) Understanding weaknesses and building around them (38:41) Eric Siu's journey into SaaS with Clickflow and involvement in business Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris joined Logan Lyles on the Nearbound Marketing podcast to dive into the modern landscape of B2B marketing. As an expert in go-to-market strategies and digital demand, Chris brings to light the evolution of buyer behavior, the growing importance of trust, and the dynamics between traditional and contemporary marketing techniques. Our conversation delves deep into how B2B companies can navigate and capitalize on these changes for optimal growth and customer acquisition. The episode uncovers the shift from a “how economy” to a “who economy,” emphasizing the relevance of trust and relationships over mere information overload. Chris elaborates on the significance of understanding how buyers source their insights and make purchasing decisions, highlighting the role of key opinion leaders, evangelists, and influencers in shaping buyer preferences. Furthermore, the discussion challenges conventional marketing metrics, advocating for a paradigm shift in attribution models to truly capture the impactful touchpoints in a customer's journey. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

About The Episode:Logan Lyles, is the Head of Evangelism & Content Marketing at Teamwork.com, and host of the "Agency Life" and "Nearbound Marketing" podcasts. Logan walks us through the importance of audience research, why LinkedIn could be a goldmine, and how a bit of authenticity can transform your strategy. Logan also breaks down the art of turning conversations into impactful content, and gives us a front-row seat to his strategic approach towards building an engaged audience.Today, we'll cover: - Journalism, B2B tech sales & content creation strategy.- LinkedIn and how creators can maximize the platform- Start by recording conversations and voice notes- Repurposing content across formats- Niche communities, employee advocacy, and the potential of short form video in 2024.What You'll Learn1. Content creation authenticity and value2. LinkedIn engagement and audience building3. Transitioning to team-based content strategies4. Employee advocacy and content sharing5. Repurposing interactions into compelling content6. Multi-platform content strategy and distribution7. Tools for innovative content creationTimestamps00:00 Path from journalism to b2b marketing.05:20 Use tools to find top creators, engage.09:51 Leverage tools to create, share engaging content.11:42 Utilize Castmagic app for recording internal conversations.14:26 Leveraging AI to quickly create branded video clips.20:36 Consider audience's online location for marketing strategy.22:33 Small companies have an advantage for content creation.26:07 Embrace using tools to create quality content.30:08 Create invitation-only LinkedIn content groups, encourage sharing.33:09 Alex Hermozi is the new Gary Vee.35:41 Engage, connect, and share to grow network.38:23 Send form, share video, optimize, promote report.Leveraging LinkedIn for Visibility: "If you scroll LinkedIn after listening to this episode and it says like, oh, Logan commented on this post, and then it shows the post and then it shows my comment, right? I'm getting visibility and I didn't even create a freaking post, right?"— Logan Lyles [00:06:24 → 00:06:37]The Power of Short Form Video: "I do think that video, especially short form video, I think anybody listening to this is not surprised by. That's hot right now. YouTube shorts, obviously TikTok, and even on LinkedIn, we're seeing the same sort of trends there."— Logan Lyles [00:08:17 → 00:08:32]Leveraging Employee Advocacy in Content Distribution: "how does that work into our distribution strategy on LinkedIn of what we call an employee evangelism program, where we're activating individuals within the team to share that content."— Logan Lyles [00:09:52 → 00:10:03]The Power of AI in Video Editing: "And then leveraging some AI, even within that tool to, say, shorten my word gaps, take out the filler words. And now in just a couple of minutes I can apply a template where it's got my captions with our branded font on there, the progress bar with our brand logo."— Logan Lyles [00:14:28 → 00:14:43]Social Media Strategy: "where is my audience, right? If they're all on X and you do some of that research, maybe you look at Sparktoro and you look at what are some of the accounts people are following? What podcasts are they listening to, what YouTube channels are they following? Where are those folks repurposing their content? Are they more active on LinkedIn and getting engagement? Are they more active on X and getting engagement? And you might want to follow the crowd that you're trying to gather and see where they're at. So I would say it comes down to kind of that fundamental marketing question of where is your audience at? And go there."— Logan Lyles [00:21:16 → 00:21:49]Advantages of Small Businesses in Advocacy Programs: "You don't have the bureaucracy of, if we launch an employee advocacy program, how do we let people in and tell some people no and all the different things and HR and legal and all that stuff, like you got five people, you can work it all out, right?"— Logan Lyles [00:22:44 → 00:22:57]Content Strategy in Digital Marketing: "Sharing that in a LinkedIn post is basically like product marketing on a small scale, right? Because the people are the ones delivering the service."— Logan Lyles [00:24:44 → 00:24:51]Content Creation Innovation: "Before castmagic was around, when I was at sweetfish, we were using gong or chorus AI, one of those call recording tools, and we were using it exactly for that. And obviously that didn't have any AI built into it, didn't have the quality of recording the audio or the video. But that's why we were doing is we're having these conversations, let's turn that into content."— Logan Lyles [00:26:11 → 00:26:34]Effective Social Media Strategy: "Two, they might not know what to say or how to share it or what's involved. And so I think that taking a step back, instead of just saying, hey, will everybody post this? And just begging them take a step and make it an invitation only thing and then sequentially expand that out from there. So kind of think about it in three groups. So just put an invite out there of like, hey, we're trying to distribute content specifically on LinkedIn because it's a big channel for us as a brand who would be interested in sharing or creating content and give them both options, right? You don't have to become a content creator. Maybe you're just willing to be a sharer."— Logan Lyles [00:30:08 → 00:30:49]Building a Presence on LinkedIn: "I have a friend who literally had her first three posts on LinkedIn, got like 12,000 views, like 500 connections or something like that. Like when she posted her first post, it said like congratulations for your first post after being a member of LinkedIn for ten years or something like that."— Logan Lyles [00:36:14 → 00:36:28]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicLogan Lyles - Content Evangelist at Teamwork.com

Chris was asked to join the Nearbound Marketing Podcast, hosted by Logan Lyles, to talk about the importance of building personal brands and activating evangelists within an organization. They discuss the concept of key opinion leaders versus influencers and how they can contribute to a company's marketing efforts. Chris shares his insights on measuring ROI in marketing, including the use of self-reported attribution, conversational intelligence tools, market research surveys, and win-loss analysis. He emphasizes the need for companies to shift their mindset and focus on demand creation rather than just demand capture. Chris also provides practical advice for executives looking to build their personal brand on LinkedIn and shares his strategies for remaining consistent in content creation. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

"Most agencies try to market the solution and convince clients that they're the best. What they should do is market the problem, and then they become the default solution." - Logan LylesThe finer details of this episode:Challenges in allocating resources for agency marketing efforts, especially during uncertain economic timesSystematic approach to generating new pipeline and positioning in the marketLeveraging people as the product and face of the brand, thought leadership, client testimonials, and case studies to build credibility and attract businessEpisode resources:Summit Virtual CFO by Anders website – https://www.summitcpa.net/Email us with questions or if you'd like to be a guest on the show – vcpasuccessshow@anderscpa.comThis Quiz Will Tell You What Financial Help Your Business Needs! https://rxkebp5191f.typeform.com/summitquiz?typeform-source=statics.teams.cdn.office.netTeamwork https://www.teamwork.com/The State of Agency Operations Report | Teamworkhttps://www.linkedin.com/in/loganlyles/

Logan Lyles, Lead of Evangelism & Content Marketing at Teamwork.com, joins Dustin on this week's episode to deep dive into Nearbound Marketing. They discuss what Nearbound actually means and the right way to go about it, why Inbound needs to evolve, and how you can work with partners, customers and influencers to amplify your message. You can reach out to Logan via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Teamwork.com's website to learn more about their work. Links mentioned: Trust is the New Data Marketing Together Agency Life

What is up PartnerUp!Today's episode is a crossover episode from the Marketing Together podcast hosted by Logan Lyles. Jen Spencer is the CEO of SmartBug, a full-service revenue-driving digital agency. She shares essential tips for partner marketing. She touches on things like balancing multiple partners and analyzing the reasons for success or failure of a partner marketing campaign.Hope you enjoy!Never miss an episode of the world's number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you're a visual person, sub to our YouTube, and see the full recording of us learning out loud.Share the episode with your commentary on LinkedIn or Twitter and we'll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We're real people. You can check out all past and future PartnerUp episodes and subscribe to the world's number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? Uggghhhh. It's been a heckuva start to the market this year. Lot's of tough news in tech land and we've been working double time to help where we can… But, last week we were two days late on publishing episode 96.And today we're pushing this one live past our normal 5am ET Tuesday drop deadline.Mea culpa – my fault! But rest assured we're back on track as we eye episode 100 and bigger than ever baby! This show was a #nofilter sitdown with Isaac and I after an exhausting 14 hour day together with 14 calls. No. Lie. We're in the grind. We feel you out there.So we sat back, sifted through our favorite social stories of the week, ranted on “experience gets exhausted,” shared some of our “learning out loud” nuggets, AND of course dropped the launch of Together Network! Which, let's be real, this is what makes it all worth it!We're stoked to welcome Market[ing] Together with Logan Lyles and Sell[ing] Together with Jessie Shipman as the first two shows on the network! Check ‘em out here https://partnerhacker.com/podcasts/ and subscribe you and your marketing team and sales teams to their own streams.MAJOR shoutout to Logan and Jessie. They are true stars and we're so happy to partner with them to bring them to you and the world!Never miss an episode of the world's number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you're a visual person, sub to our YouTube, and see the full recording of us learning out loud.Share the episode with your commentary on LinkedIn or Twitter and we'll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We're real people. You can check out all past and future PartnerUp episodes and subscribe to the world's number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

Summary Logan Lyles joins us to discuss marketing agency profitability — how it is achieved and how it is best maintained and nurtured. His insights will help you ensure that your team isn't over or underutilized, which will allow you to maximize profit without resulting in churn. Intro Agency owners and their employees are notorious for working hard. But, how many are paying close attention to where their working hours are being spent and how those efforts affect overall profitability? Today's guest, Logan Lyles, provides insight into the methods agencies can use to implement time-tracking strategies that illuminate vulnerabilities and new profit opportunities. What You Will Learn in This Episode How to implement a time-tracking strategy that your team doesn't hate. The value of viewing your billable hours as “shelf inventory.” The importance of recognizing how you are billing and what can be done better. How to eliminate scope creep using time tracking. How to prepare clients for pricing changes by setting up trigger points in their contracts. Bio Logan Lyles is the Head of Partnerships at Teamwork, a project management platform built for scaling client work. Logan previously served in several leadership roles at Sweet Fish, a B2B podcast agency serving mid-market SaaS companies. Taking over sales from the agency founder in 2018, Logan helped triple the business in his first 6 months. He also played a key role in landing the agency on the Inc 5,000 List (twice), while helping the company both 10x headcount & increase ARR by 1,283%. Logan works from his home office (that's slowly becoming a mini video studio) alongside his labradoodle, Mack, in Castle Rock, CO. Resources LinkedIn:https://www.linkedin.com/in/loganlyles https://www.linkedin.com/company/teamwork-com Facebook:https://www.facebook.com/TeamworkHQ Twitter:https://twitter.com/teamwork

With the oversaturation of cold calling, messaging, sales emails – the modern buyer is savvy to all the ways that sellers reach out. That's why, according to our poll of sales professionals, prospecting is THE most time consuming step of the sales cycle. But, there's a loophole that sales leaders and their teams can use to not only find the ideal prospect, but to make it even easier to engage them in conversations that actually build relationships and lead to sales. It's Content Based Marketing and when done right it can turn online content into a consistent pipeline of prospects. In this episode of the Modern Selling Podcast, we dive into the ins and outs of how this stealth prospecting strategy works, how to get started, and the best way to position your online content to sell. Our guest, Logan Lyles is a pioneer in this field and comes with a wealth of knowledge to share to help sales teams, sales leaders, and sales organizations scale their visibility through Content Based Marketing. Logan Lyles is the Head of Partnerships at Teamwork, a project management platform built for scaling client work. Logan previously served in several leadership roles at Sweet Fish, a B2B podcast agency serving mid-market SaaS companies. Taking over sales from the agency founder in 2018, Logan helped triple the business in his first 6 months.  He also played a key role in landing the agency on the Inc 5,000 List (twice), while helping the company  both 10x headcount & increase ARR by 1,283%.  Logan works from his home office (that's slowly becoming a mini video studio) alongside his labradoodle, Mack, in Castle Rock, CO. If you've been looking for a way to enhance your prospecting effectiveness, this episode is the one to listen to. Download the full conversation now and see how easily you can start posting online to attract your ideal prospects. Does Content Based Marketing Work? The short answer is: absolutely! This podcast is a prime example of that. When you reach out to a cold buyer and ask for a sales meeting, you're often met with objections – that's if you can even get through to them. However, if you take a Content Based Marketing approach, you can showcase your expertise through posts, establish yourself as a thought leader in the industry, and have prospects come to you to learn more. I've used this strategy for almost seven years now to land some of our biggest accounts, here at Vengreso. I'm going into the fifth season of the Modern Selling Podcast and this strategy has enabled me to connect with hundreds of CEOs and key decision makers from startups through Fortune 500 companies. And, in my case, you could start your Content Based Marketing strategy with podcasting. Logan agrees, “Content Based Marketing or Networking is like a Trojan Horse. If you take the podcast route, it is actually a gift if you do the work to promote the person you've interviewed to create the content. Then if they share it on their social media platforms, it helps you, as the interviewer, get more visibility.” Join the conversation now and hear why Content Based Marketing is so effective in lowering the objection barrier and helping you establish key relationships with stakeholders. How do you start with content based marketing? The beauty of Content Based Marketing is, you don't need expensive equipment or a marketing team to get started. Whether it's short social media posts, blogs, or videos – the lift and the skills needed to create content is minimal. I was curious to hear Logan's take on the best way to get started and what he shares is spot on, “After every sales call, there is at least one content creation opportunity. Write down the questions you answered and after the call take a few minutes to either write your response or hit record and make a quick video answering the question.” The way I see it, every sales call should create at least three pieces of content, a written post, a short video, and a possible blog article. Whether you're in sales or partnerships, or running a business, there is a strategy that can be leveraged in Content Based Networking or Account Based Podcasting by creating content with the people you want to know.  You get to highlight their work and they get the recognition – and either way, you're creating a relationship that could lead to a sale. To make it even easier to capture this content, Logan suggests recording your sales call, getting it transcribed and using the transcription to create the content so you don't have to spend much time producing content. What equipment should I use for Content Based Marketing? Getting started with Content Based Marketing doesn't require a lot. The goal is to produce content that your prospect wants to read. Whether it's common questions, addressing problems, sharing new perspectives, or even highlighting new solutions – you get to decide the type and frequency of content you post. If it's video content, we walk through the best pieces of equipment to start with like: Logitech C 920 – this inexpensive HD webcam can record high quality content without much editing needed. Ring Light – make sure you have stellar lighting and this setup will help you create content in minutes. Audio Technica 2100 – get crystal clear audio with this affordable mic and have instant radio booth quality. Listen to the conversation and get the inside scoop of the must-have equipment to get to start producing content that will get your prospects to lean in. This episode of the Modern Selling Podcast is brought to you by Korn Ferry. Korn Ferry transforms sales teams using their world-class Miller Heiman, methodology, employee assessments, benchmarking and talent advisor capabilities to increase win rates and quota attainment. Korn Ferry offers Korn Ferry Sell, a sales effectiveness app available in App Exchange and app source that helps your sales team develop and replicate powerful sales strategies that help sellers win more deals and crush their quotas. Learn more at kornferry.com/saleseffectiveness.

Logan Lyles, Head of Partnerships at Teamwork, and former VP of Revenue at a top B2B agency called Sweetfish (important context to know about him going into this), is joining us because he is having to ideat, present, gain buy-in and execute on partner marketing as we speak in his first year at Teamwork. On this episode, Logan and I will discuss: How to get partner marketing approved and executed What's the benefit of doing a content collaboration with *potential* partners (not just existing ones)? How to convince your bosses you should include non-signed partner prospects in the content. How to present your co-marketing ideas to your marketing team in a way that makes them want to support you. What pitfalls Logan hit early in his Teamwork partnerships days while attempting to execute this strategy. Quick ways to create content with partners outside of the typical co-promoted webinar playbook. And, we'll touch on tools to use if you're a team of one starting out without a partner marketing manager and getting scrappy in the early days. Another tactical episode you should listen to and maybe share with your marketing team or CEO. But as usual, please listen to a word from our fantastic sponsors :) Co-marketing articles mentioned in the episode: https://www.particl.com/blog-posts/seoroundup https://smith.ai/blog/how-to-track-smith-ai-live-chat-in-google-ads-google-analytics Sponsors: Reveal - A free account mapping solution. Partnerstack - Partner tracking and payouts. ‍Partnerhub® - for finding and managing your partnerships.

On this week's episode of Growth Marketing Camp, Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting!Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of around 15k raving fans. He answers a fundamental question that many companies & marketing teams are asking: is podcasting for everyone? You'll learn the answer to that question and bonus content on why you should always begin with the end-in-mind strategy, plus how to make revenue.If you want to learn what it takes to ride the podcast train, you're in the right place. Check it out.

On this week's episode of Growth Marketing Camp, Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting! Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of around 15k raving fans. He answers a fundamental question that many companies & marketing teams are asking: is podcasting for everyone? You'll learn the answer to that question and bonus content on why you should always begin with the end-in-mind strategy, plus how to make revenue. If you want to learn what it takes to ride the podcast train, you're in the right place. Check it out.

Logan Lyles is the Vice President of Customer Experience at Sweet Fish Media, a company that produces podcasts for the most innovative B2B brands in the world. In this episode, we learn about their strategy behind “content-based networking”. He shares what customers really want to experience when it comes to your organization, how to build trust, and the importance of celebrating the wins on your team as well as the people. We all know when it comes to guest experiences not everything will go right, this conversation with Logan will help you approach those situations to recover kindly and quickly. Memorable quote: “Develop what you want to see then, share them, celebrate the wins, and celebrate the principle or mantra as much as you are celebrating the person.” (24:13)

On this milestone 100th episode, the hosting tables are turned. Joe Sullivan is interviewed by Logan Lyles of Sweet Fish Media about his learnings from 100 consecutive weeks of podcasting and six ways it's impacted his business.  Joe Sullivan, Founder of Gorilla76, opens up about why he originally wanted to start a podcast and how he made the transition from creating mostly written content to fueling an entire content program. Joe reflects on the six most impactful outcomes, and shares his advice for overcoming imposter syndrome, getting started, and building meaningful business relationships.   Join us as we discuss: How to create and repurpose content with consistency The meaningful path toward thought leadership How to thoughtfully humanize your brand How to measure the impact of your podcast

In this replay episode Logan Lyles talks to Dara Treseder, formerly CMO at Carbon, now at Pelaton. 

Today's episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They're breaking down the first section of our audience growth flywheel, content optimization.

Today's episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They're breaking down the first section of our audience growth flywheel, content optimization.

You're doing a great job adding a lot of new sales, but why isn't your monthly recurring revenue climbing in proportion? You have a leaky bucket. Without an ongoing way to measure churn, you're hurting your customer experience. It's time to learn about reducing churn. In this episode, I interview Logan Lyles, VP of CX at Sweet Fish and Co-Host of B2B Growth, about building the runway while you're taking off, being the dentist, and how to develop a proactive approach to customer relationships. Join us as we discuss: Warning signs of high customer churn Intentionality in customer relationships for improved CX What it means to be your customer's dentist Owning the expertise in a service-based business To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website or search for Now Brands Talk in your favorite podcast player.

This week's guest is Logan Lyles. After studying Journalism and Photojournalism in college, Logan dove into the sales world prior to his current role as The VP of Customer Experience at Sweet Fish Media, where they help purpose driven leaders with their personal brand through podcasts and written content. Along with this, Logan is also the Co-Host of The B2B Growth Podcast, a show that is dedicated to helping B2B Marketers achieve explosive growth. Logan truly believes in the power of B2B podcasting and written content, because they allow you to: Establishing thought leadership Fueling content strategy Creating Strategic Relationships with your ideal clients Potential Referral partners, and industry leaders as well In this episode, we discussed: Content Based Networking How Journalism Skills Are Universal The Power of Product Knowledge Adding Value Through Podcasting His “Interviewer 101” Course Much More! Enjoy this conversation with Logan Lyles ______________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

On today's show, we're joined by two incredible guests who were recently included in CRN's list of Women of the Channel for 2021. Logan Lyles talks with Kelly Carter , Finance Canada CFO, and Melanie DelValle , Director of Customer Finance US, both with Ingram Micro , about: - Taking risks for career advancement - Thinking differently - Ingram Micro's Women's Forum - Managing relationships For more information, visit Financial Solutions. To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts , or Stitcher . Or, tune in on our website.

There are new and exciting changes coming to the public sector business. Logan Lyles speaks with Tony Celeste, Executive Director at Ingram Micro, to break it all down. They talk about: - The impact of new ownership on public sector business - 2021 trends in the public sector - Fed buying season - Greater scrutiny around supply chain security For more information, contact Adam Springer (adam.springer@ingrammicro.com) or visit Ingram Micro's Public Sector. To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

In this episode, Logan Lyles & Dan Sanchez discuss the 4 top strategies you can use to make your B2B podcast successful, how to pick the right strategy for your brand & how the different strategies do/don't overlap. Also mentioned in this episode: Kickstart Your Thought Leader Journey With the 30/30/30 Plan

Gaming at the highest level requires monitors with exceptional performance. That's exactly why AOC's award-winning monitors are a wise bet for gamers around the world. Logan Lyles chats with Scott Beley, Marketing Manager, and Paul Chen, Director of Product Management, both at AOC / Phillips, about: -Partnering with the Red Bull Racing eSports sim racing division -The eSports arena in the UK -Trends in the gaming industry To learn more, reach out to Nick Nanez, Sr. (nick.nanez@ingrammicro.com) or visit AOC. To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalkListen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

As a response to changing market conditions, Cisco is increasing its recurring offerings. It reflects a concerted effort to keep up with customer demands, as more and more expect a variety of payment options to suit their needs. But this might leave partners wondering whether their credit capacity could become an issue. With programs from Ingram Micro's Financial Solutions, you don't have to worry. Logan Lyles speaks with two Senior Credit Development Managers at Ingram Micro, Joe Galster and Damon Piccione, about: -Changes in customer requirements -Helping partners with Cisco's recurring offerings -Advice on pursuing programs To learn more, visit Financial Solutions and Cisco Virtual Learning. To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

2.5 quintillion bytes of new data are created every single day — and that number continues to grow. The next logical question: how do you manage it? After all, it has to be stored somewhere. In part two of our three part series on Data Center Delta Force, Logan Lyles speaks with Cheryl Rang, Director - Advanced Solutions, and Mark Miller, Technology Consultant - Data Center Delta Force, about: -Why storage solutions are a high priority right now -Considerations before entering this area -Strategies to identify the right opportunities in your customer base -How Data Center Delta Force can help For more information, visit Ingram Micro's Data Center page or contact Data Center Delta Force (data-center@ingrammicro.com). To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

Hybrid or distributed cloud environments deliver immense benefits to businesses. Not only are they a cost effective way of accessing both the public and private cloud, they also enable speedier and more secure data center operations. In the last part of our three part series on Data Center Delta Force, Logan Lyles talks with Cheryl Rang, Director - Advanced Solutions, and Pratik Patel, Technology Consultant - Data Center Delta Force, about: -Hybrid and distributed cloud -Key factors driving demand for these types of environments -Five steps towards building a hybrid cloud solution -How Data Center Delta force can help For more information, visit Ingram Micro's Data Center page or contact Data Center Delta Force (data-center@ingrammicro.com). To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

Nearly one third of a worker's day is spent searching for the data and applications needed to do their job. That's a staggering amount of lost productivity. What's even more shocking is that most companies don't even realize the extent of the issue. In the first part of our three part series on Data Center Delta Force, Logan Lyles talks with Cheryl Rang, Director - Advanced Solutions, and Ryan Friess, Technology Consultant - Data Center Delta Force, both with Ingram Micro, about: -Main factors contributing to lost productivity -The role of Data Center Delta Force -Building a digital workspace practice For more information, contact Data Center Delta Force (data-center@ingrammicro.com). To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

The Emerging Business Group (EBG) is both new and not new at the same time. It's a brand new business unit within Ingram Micro, but it was born from the combination of two separate groups that have been in place for nearly 10 years. Logan Lyles speaks with Don Scott, Director Vendor Management - Emerging Business Group, and Randy Irvine, Director of Sales and Market Development - Emerging Security, about: -The primary focus of the EBG -Connecting partners with emerging vendors -Resources for emerging vendors -Identifying up-and-coming vendors Visit the Emerging Business Group for more information. To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalkListen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

In this episode, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talks to Ryan Kelly, VP of Growth Marketing at Domino Data Lab & Author of Florence the Data Scientist and Her Magical Bookmobile. Resources we mentioned: - Naming Your B2B Podcast - Choosing The Host for Your B2B Podcast

Everyone's talking about business transformation, but a lot of companies are struggling with how to accomplish it. To be successful, you need the right tools in place and to know where to focus your efforts. In this episode, Logan Lyles talks with Jim Annes, VP Business Operations and Transformation at Ingram Micro, about: -Why you should ask “what should I do” -Ingram Micro tools available to resellers -The Transformation Triangle framework To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalkListen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

This week on The Unwritten Playbook, Megan talks with Logan Lyles, the VP of Customer Experience at Sweet Fish, about the old status quos of sales, how salespeople are changing, and how salespeople need to adapt and evolve to meet the needs of buyers that are more educated than ever.

In this episode, host Logan Lyles speaks with Mark Herberger, Dan Stewart, and Matt White about the benefits of the Business Transformation Center (BTC). Mark is the Director of Advanced Solutions and Business Development while Dan and Matt are Sr. Solutions Center Engineers. They talk about: -Why the BTC was created -Who the BTC is for -The Fast Five Learn more at the Business Transformation Center homepage and read Top Technologies Transforming Energy in 2021. To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production agency. Logan is also the co-host of the B2B Growth Podcast, and in our last episode, Logan gave us an overview of how and why B2B businesses are increasingly dependent on multimedia content, specifically podcasts. Today, Logan is going to give us some tips on how to improve the shareability and virality of your B2B content. Show NotesConnect With:Logan Lyles: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production agency. Logan is also the co-host of the B2B Growth Podcast, and in our last episode, Logan gave us an overview of how and why B2B businesses are increasingly dependent on multimedia content, specifically podcasts. Today, Logan is going to give us some tips on how to improve the shareability and virality of your B2B content. Show NotesConnect With:Logan Lyles: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterPrivacy Policy and California Privacy Notice.

Today we're rebroadcasting our conversation with Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast. In part 1 of our conversation, Logan's going to talk to us about why B2B businesses are increasingly dependent on multimedia content production. Show NotesConnect With:Logan Lyles: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're so proud and pleased to launch our podcast, Digital Insurance Innovator, a Human API podcast featuring candid stories from leaders about the state of insurance innovation. In this introductory episode, producer Logan Lyles interviews podcast host Richard Dufty, Chief Commercial Officer at Human API, about what listeners can expect from the show. What we talked about: What Human API is and what it solves Emphasizing the stories and experiences of our innovation leader guests Leaving each episode feeling motivated with tangible outcomes A sneak peek of our first guests Get in touch with Richard by email or Twitter.

Next up on Sweet Talk is Logan Lyles, Director of Partnerships at Sweet Fish. In this one, we discuss... How he discovered Sweet Fish by following our content. Tips & tricks for staying present with family outside of work. How confident he feels passing off new clients to our team. Why we should move our fake Sweet Fish headquarters to Colorado (even though James will never sign off on it).

Dan Sanchez breaks the fourth wall to talk podcasting your way out of a pandemic, reveal his current go to market playbook at Sweet Fish Media, and share how the alley-oops from James Carbary and Logan Lyles have catapulted their visibility on LinkedIn. Dan Sanchez is the Co-host of the B2B Growth podcast, and he takes a controversial position on personal brands in the workplace and every marketing team thinking like a media company. This episode offers a trailblazing method on how senior leaders and small in-house sales and marketing teams can work together to create consistent success no matter the market conditions.

Information security is a serious topic. However, the host of The Virtual CISO Podcast and managing partner at Pivot Point Security, John Verry, doesn't think security pros *always* need to be so serious. In this intro episode of The Virtual CISO Podcast, Logan Lyles of Sweet Fish Media catches up with John to find out what exactly the show's going to be covering. John offers up: His mantra that he shares with the great Tyrion Lannister The challenges a CISO and managing partner faces every day How the podcast will help to simplify information security processes How the podcast will help Pivot Point's customers (and their customers, too) To hear this episode and more like it, subscribe to Virtual CISO on Apple Podcasts, Spotify, or wherever you get your podcasts.

Today we're rebroadcasting our conversation with Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast. In part 2 of our conversation, Logan is going to give us some tips on how to improve the shareability and virality of your B2B content. Show NotesConnect With:Logan Lyles: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast. In part 1 of our conversation, Logan's going to talk to us about why B2B businesses are increasingly dependent on multimedia content production. Show NotesConnect With:Logan Lyles: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deals don't come easily.  The days of cold-calling and spray-and-pray emails are quickly fading. What's a salesperson to do in today's climate of increased noise, and decreased acceptance?  Collaborate. Logan Lyles came on a #TakeoverTuesday episode of the #FlipMyFunnel podcast to discuss selling in today's climate.  He's the director of partnerships at Sweet Fish Media and has over a decade of experience in B2B sales. Since hopping on board at Sweet Fish, he's been crushing deals, and he doesn't do cold outreach. He gave his 3-step process to stand above the noise, build customer relationships, and close deals.  We captured it all right here.

In this interview adapted from the B2B Growth Show, Logan Lyles sits down with Matt Heinz, President of Heinz Marketing, who explains the secret of how you can craft truly personalized messages that work in as little as 30 seconds.

Deals don't come easily. The days of cold-calling and spray-and-pray emails are quickly fading. What's a salesperson to do in today's climate of increased noise, and decreased acceptance? Collaborate. Logan Lyles came on a #TakeoverTuesday episode of the #FlipMyFunnel podcast to discuss selling in today's climate. He's the director of partnerships at Sweet Fish Media and has over a decade of experience in B2B sales. Since hopping on board at Sweet Fish, he's been crushing deals, and he doesn't do cold outreach. He gave his 3-step process to stand above the noise, build customer relationships, and close deals.

In this interview adapted from the B2B Growth Show, Logan Lyles sits down with Matt Heinz, President of Heinz Marketing, who explains the secret of how you can craft truly personalized messages that work in as little as 30 seconds.

Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production agency. Logan is also the co-host of the B2B Growth Podcast, and in our last episode, Logan gave us an overview of how and why B2B businesses are increasingly dependent on multimedia content, specifically podcasts. Today, Logan is going to give us some tips on how to improve the shareability and virality of your B2B content. Episode Transcript Connect with: Logan Lyles: Podcast // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to talk about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast, and in this episode, Logan's going to talk to us about why B2B businesses are increasingly dependent on multimedia content production. Episode Transcript Connect with: Logan Lyles: Podcast // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.