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Thanks to our Partners, NAPA TRACS, and Today's Class Mike Coley and George Arrants from the ASE Education Foundation address the ongoing technician shortage in the automotive industry. They highlight the importance of education, mentoring, and industry involvement in developing career-ready talent. Coley discusses how ASE certification improves retention and productivity, while Arrants emphasizes the value technicians place on a positive shop culture and proper equipment. The episode urges shop owners to actively support schools, nurture entry-level talent, and create environments that promote long-term career development. Mike Coley and George Arrants, ASE Education Foundation: https://www.aseeducationfoundation.org/ Show Notes: Watch Full Video Episode Technician Shortage Discussion (00:00:00) Always Be Recruiting (00:03:43) Hiring Challenges (00:05:07) Importance of Career Path (00:06:17) Understanding Technician Turnover (00:09:11) Evaluating Technicians (00:14:11) Engaging with Schools (00:15:27) Importance of Brand Recognition (00:16:30) Career Fair Engagement (00:18:41) Understanding Young Workers' Needs (00:22:00) Role of ASE in Education (00:23:42) Aligning Education with Industry Needs (00:26:54) Impact of Accreditation (00:29:03) Elevating Student Expectations (00:33:17) Industry Accountability (00:34:14) Success Stories in Education (00:36:24) Turnover and Technician Shortage (00:38:12) Benefits of ASE Certification (00:38:25) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn:
Dr. Beckett welcomes Reagan Jobe to discuss the legacy and evolution of Premier hockey cards. They reminisce about the early 90s when the brand first came out under OPC and its impact on the card collecting community. The conversation covers the history of the Premier brand, its significance in the hobby at the time, and how it has transformed into today's premium cards with higher quality and more features. They also share fond memories from a trip to Vancouver, exploring local card shops and the enthusiasm of young collectors. 00:31 Reagan's Influence and Early 90s Card Scene 01:38 Vancouver Card Shops Tour 04:57 Evolution of OPC/UD Premier Sets 06:24 Grading and Collecting Trends 09:03 Brand Recognition and Licensing
The B-Word with Joanne Bolt. Real Life | Real Business | Real Success for Women in Real Estate
Your brand voice is so much more than a logo and color palette! In this episode of Million Dollar Breakthrough, I share the real story behind my branding lessons from real estate, and how consistency—not creativity—wins in marketing. Discover how to use your natural language, tone, and even your favorite emojis to create a powerful, authentic connection with your podcast audience.TIMESTAMPS00:00 Why brand voice matters more than you think00:27 Real estate: what it taught me about marketing05:36 Beyond the logo: What brand identity really includes06:27 Podcast-specific branding tips08:06 Aligning your copy with your actual voice08:35 “You guys” vs “hey friends”: Why little words matter09:24 Real-life examples: Lindsey Schwartz & Natalie Ellis09:55 Don't force your brand voice—uncover it naturally10:20 DM “205” to get the free brand voice guide & AI prompt!11:14 Creating community through brand consistency11:36 Branding example: A therapist who helps with amicable divorces12:49 Emojis as part of your brand voice13:51 Swearing, style, and staying true to who you are15:16 Online vs offline disconnects can cost you clients16:39 Why alignment builds trust and loyalty17:27 Go deeper than design—refine your voice18:25 Get the free brand guide and start your own breakthrough!
12 - Is Michelle Obama taking credit for what RFK Jr. is trying to do with our food? Her and Kylie Kelce discussed on the latter's podcast and Dom has a bone to pick. 1205 - Conservative influencers are divided over who is getting money from “Big Soda” for their content. 1210 - Revisionist History: Americans rejected Michelle Obama's food plan. 1220 - Clay Travis sat down with President Trump and brought up the Eagles fans booing Santa Claus, and then Trump said he's going to invite the Chiefs to the White House?!? Your calls. 1230 - A hundred dollar reward to people who can identify who is keying Teslas in Bucks County. 1235 - Camden County schools are sending home food with students for Ramadan. This is the right thing to do! But is it a separation of Church and State issue? What if this were the Christian faith? 1250 - Your calls to wrap the hour. 1 - Meg Brock, investigator for The Daily Wire and local mom, joins us today to discuss her most recent piece regarding Planned Parenthood and their funding, but the odd part is to where it's going. Why isn't DOGE concerned about defunding Planned Parenthood? Is RFK Jr.'s plan on high processed foods the right plan forward? How will it affect SNAP and other food stamp programs? 110 - The Hotline light will not stop flashing and it's driving us crazy! 120 - What is to be done about the vandalism of Teslas? Your calls. 135 - Your calls regarding Teslas and the side question. 150 - Your calls and comments to round out the hour. 2 - What is the rallying cry that will unite Democrats? Apparently to Dom, it's nothing. 205 - Who gets a bigger crowd pop than Trump? Biden wouldn't. Your side question calls. 215 - Dom's Money Melody! 225 - Your side question calls. 235 - Kids under 11 years old are getting some loans from the government! Becky Pringle isn't buying it, and wants the DOE to continue as is. 240 - Your calls 250 - The Lightning Round!
www.TheMasonAndFriendsShow.com https://thejuunit.bandcamp.com/releases https://www.glass-flo.com Great Pipes for Sure Interviewer Mike, Pink Fox is Back, high cost of operating, precision, exact, Brauny Bolivian Mixer, scaling up, Kitchen Expansion, 20mg max. 200mg per bag, Doctor Needed, 26 minutes max, ol stallions, member and user, learning at scale, 6 months of work, Lab Learning, Brand Recognition, strict running, long term foresight, finger licking, moving up, Alex longterm work, CocaCola Level, Franchising?? quick Fix powder.? on everything, edible undies? pasta? coconut MCT oil, krispies, long term friends, action canna fest, i71 days, Black Cat Event OG!!! RIP Phone Homie, madman wonder, amazing guy, Cannabis Festival, DC land, what next?? open vending? the music of this episode@ https://open.spotify.com/playlist/1J6Xn0juaPQtyhlnNXJFXd?si=595309c198454f97 support the show@ www.patreon.com/MperfectEntertainment
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Uncover the subconscious motives that influence buyer decisions and make better use of your ad budget with Behavio - the new frontier in ad pre-testing! More details at https://www.behaviolabs.com Behavio Labs s.r.o. City: Prague Address: 3 Poupětova Website: https://www.behaviolabs.com/
Ever wondered why some games blow up while others fade into obscurity? We dive headfirst into the surprisingly complex world of Solitaire games—yes, Solitaire! Especiall, Candy Crush Solitaire! We unpack how this classic genre has evolved from your grandma's desktop time-killer to a booming corner of the gaming industry, fueled by IP powerhouses like Candy Crush Solitaire.Oh, and we're not holding back on the Candy Crush of it all. We swing between hype and skepticism about its latest spin-off, asking: Can a titanic IP guarantee success, or is the market too unpredictable? This episode's got hot takes, cold truths, and enough Solitaire trivia to impress your group chat.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/uKTs4zqksY8Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Solitaire and Personal Updates03:14 Metrics and Predictions in the Gaming Industry07:10 The Evolution of Solitaire Games13:10 New Entrants in the Solitaire Market19:11 Challenges and Opportunities in Game Development21:10 Review of Candy Crush Solitaire24:43 Brand Recognition and Game Mechanics26:04 Gameplay Dynamics and Strategic Depth29:43 Balancing Complexity and User Experience31:09 Monetization Strategies and Game Economics33:12 Advertising and Revenue Generation35:52 Event Rotation and Player Engagement41:54 Future Prospects and Market Competition44:58 Cultural Differences in Gaming45:47 Market Challenges and Pessimism47:03 User Acquisition Strategies48:47 The Role of Playable Ads50:00 Nostalgia in Game Marketing51:33 User-Generated Content and Its Impact53:42 Revenue Insights and Market Analysis57:41 Future Predictions for Solitaire Games---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysThe gaming industry is witnessing a battlefield of Solitaire games.Gameplay mechanics can create strategic depth in Solitaire games.The evolution of Solitaire games reflects changing player preferences.The future of Solitaire games may involve more aggressive monetization tactics. Pessimism about game launches can stem from high expectations and market competition.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
In this insightful episode of Building the Premier Accounting Firm, Roger Knecht sits down with Sarah Cordiner to delve into the art of transforming intellectual property into lucrative online courses, particularly for accounting professionals. She emphasizes the role of edu-marketing in enhancing market positioning and business opportunities through effective education. Key Highlights: Passion for Education: Sarah shares her personal journey and passion for education, underscoring the importance of engaging learners to effectively market services, especially in the accounting field. Edu-Marketing Concept: Roger and Sarah discuss the innovative idea of edu-marketing, which involves sharing knowledge to generate leads and income. Sarah uses relatable analogies, such as chefs sharing recipes, to demonstrate how knowledge sharing can lead to business success. Building Trust and Attracting Clients: Sharing valuable information is likened to offering samples in a deli, where transparency fosters trust. This approach, like sharing financial tips, strengthens client relationships and attracts customers. Creating Monetizable Courses: Sarah highlights the significance of organizing knowledge into monetizable courses or curriculums that align with business models. Marketing strategies are crucial for promoting these courses effectively. Utilizing Tools and Trends: Tools like Google Trends are recommended to identify market demand, guiding the creation of tailored content. The progression from free resources to comprehensive materials and the rise of micro-learning post-COVID are highlighted. Membership Models and Community Building: Membership models provide ongoing access to expertise and create a sense of community among clients, with emphasis on adapting educational content into bite-sized segments for better engagement. Encouragement for Business Owners: Business owners, particularly in accounting, are encouraged to overcome self-doubt and create educational resources. Success in this area requires patience and an understanding of business models across industries. Brand Recognition and Long-Term Strategies: Establishing brand recognition now demands more interactions, with a focus on long-term strategies and relationship-building. Embracing Video Content and New Technologies: The potential for experts to create engaging video content and educational products is explored, alongside the challenges of adapting to new technologies and strategies. This episode is a must-listen for business owners looking to leverage their expertise through educational marketing and online courses, providing practical insights and strategies to enhance their market presence. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: This is what you need to have your Personalized Action Plan for your business: https://offer.sarahcordiner.com/linktree Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals. This is the proven process to start and build the premier accounting firm in your area. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve. GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It's here you can become a: Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE Next, join a group of like-minded professionals within the accounting community. Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value. For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777
Unlocking Audience Discovery with Brandon LeibowitzMy guest today on Your Partner In Success Radio, Brandon Leibowitz, the owner of SEO Optimizer is joining us to share critical insights about digital marketing and SEO that can help businesses and content creators improve their online visibility. Specifically, we will be diving into SEO for podcasters.With over 15 years of experience in the field, he specializes in helping small and medium-sized businesses improve their online visibility and drive organic traffic. Listen in as Brandon shares with us how to Increase brand recognition, improve customer loyalty, generate more effective advertising and create content that provides real value to their target audience.Connect with Brandon Leibowitz: Website | LinkedinFree SEO Masterclass We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com
Learn about SEO for Branding Recognition and Visibility from Aleyda Solis and guests: Mordy Oberstein and Gianluca Fiorelli, going through: 00:00 - Intro 01:01 - Why brand in SEO is so important? 02:34 - How to Get Buy-in for it? 09:01 - Steps to Integrate Branding in SEO 20:43 - Tools & Resources to Use 27:44 - Last tip for Brand Recognition in SEO #SEO #BrandSEO #SEOBranding
Dr. Beckett encapsulates his past 25 episodes, including the transition of Beckett Media's ownership, addressing questions from listeners, skipped episodes, Rich Klein's experiences, and much more. He also touches on personal stories, such as a tribute to his family's dog and handling a friend's card collection. 00:33 Greg Lindberg and Company Ownership 03:20 Selling Out and Rich Klein's Insights 06:33 Brand Recognition and Hall of Fame 10:54 Card Show Evolution and Business Scaling 12:11 Collectivus Holdings and Experiments
Take your local Miami business to the next level with Morris Choice's new omnipresence marketing solution focused on brand reputation and online visibility. Learn more about their innovative marketing approach at https://morrischoice.com Morris Choice City: The Villages Address: The Villages Florida 32162 Website: https://morrischoice.com
Do you resist change, even though you know it's necessary for growth? You're not alone. This episode is for anyone ready to turn resistance into results.In this episode, Donna Peterson shares her personal story as she prepares to navigate a year of profound change following the recent passing of her mother and business partner. With a year of unknowns ahead, Donna explores how to embrace this transition and turn it into a positive, transformative experience. Drawing on this deeply personal journey, she reflects on the parallels between adapting to change in life and evolving within the dynamic world of B2B marketing.In today's fast-paced business environment, staying the same is no longer an option. Donna explains how marketers can adapt and thrive in a changing world with practical, actionable strategies. You'll learn how to navigate resistance, embrace new tools, and stay ahead of the curve—without feeling overwhelmed.Whether you're grappling with new technologies or rethinking your marketing strategy, this episode offers the inspiration and guidance you need to move forward confidently. Why You Should Listen:Gain clarity on why resistance to change could be holding you and your team back.Learn the four steps to embracing change: reflect, educate, start small, and trust the process.Hear Donna's personal story of resilience and how it inspired her to rethink marketing strategies for long-term growth.Discover how to enhance your brand recognition with quality marketing tactics that evolve with your audience's needs. Episode Highlights:[0:00] Introduction and Personal Reflection: Donna shares how her year of personal change shaped her views on marketing.[0:53] Marketing in a Changing World: Why staying the same isn't an option in today's landscape.[1:45] Embracing Change in Marketing: The importance of adaptability and innovation.[3:28] Steps to Embrace Change: Donna's actionable framework to help you adapt.[5:25] Educating Yourself and Starting Small: How to implement change without overwhelming your team.[9:48] Trusting the Process: The value of patience and consistency in navigating change.[12:15] Conclusion and Looking Ahead: A message of optimism and a call to action for listeners. Take the Next Step:Change can be challenging, but it's also the key to growth. Ask yourself:What's one small change I can make today to improve my marketing efforts? Donna encourages you to share your reflections and progress:Connect on LinkedIn: Donna PetersonExplore marketing strategies: World Innovators Powerful Quote from the Episode:“In marketing, staying the same is falling behind. It's time to adapt, evolve, and thrive.” Subscribe and Share:
Send Katie a Text Message!! As an interior designer, there are a few business decisions that will critically impact your growth. Scaling your business to your lifestyle is an artform. It takes dedication, discipline, and determination. And Jeanne Collins knows this journey all too well! She joins us today to share how to know when it's time to hire a coach or contractor, key marketing strategies that helped scale her business, and how becoming a female business owner made her a better mom. Enjoy this conversation and make sure you stick around for the Coaching Corner!Grab all the links and resources mentioned in this episode athttps://www.colorworks.coach/podcast-library/b/how-to-sustainably-grow-a-design-firmConnect with Jeanne:InstagramThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.
On today's episode I am speaking with Lily Adel, my dear friend and the Founder of Clyque The Label. This episode was so much fun and truly felt like we were just hanging out having our typical girl chat! We discuss how to find your personal style, tips for shopping in-store or online, the classic fall fashion trends that we love, strategies for brand recognition and sustainability, and much more. Enjoy!To connect with Lily on Instagram, click HERE.To connect with Clyque the Label, click HERE.To shop Clyque The Label, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit gtmbawomen.com to learn more about the Georgia Tech MBA.Find your forever pieces @jennykayne and get 15% off with promo code DREAMBIGGER15 at jennikayne.com/DREAMBIGGER15! #jennikaynepartnerFall into a new routine with infinite possibilities from Pair Eyewear. Go to paireyewear.com and use code DREAMBIGGER for 15% off your first pair. And support the show by mentioning that The Dream Bigger Podcast sent you in your post-checkout survey.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to another episode of "Predictable B2B Success," where we dive deep into the transformative world of modern advertising! In this episode, we are thrilled to host Aditya Varanasi, CEO of Awarity, who sheds light on how his company aims to make world-class marketing accessible for small to midsize businesses. With a unique blend of experience from PepsiCo and private equity, Aditya reveals the crucial steps companies must take before they're ready for impactful advertising. Have you ever wondered if your business is prepared for an advertising boost? Aditya walks us through how they use data-driven strategies and AI to assess and predict which companies can benefit from their services. We explore the revolutionary impact of AI in optimizing ad campaigns, transforming customer persona generation, and making advertising incredibly efficient for specific B2B contexts. From the importance of early branding investment to the often-overlooked synergy between outreach and advertising efforts, this episode is packed with invaluable insights for entrepreneurs and marketing leaders alike. Discover how Awarity's unique approach can turn complex advertising challenges into tangible growth opportunities. Tune in and get ready to rethink your advertising strategy with insights that promise to elevate your business to new heights! Some areas we cover in this episode include: Client Readiness for Advertising Services: Aditya explains that not all businesses are ready for advertising services and describes their system for assessing client readiness and predicting which businesses could benefit from additional advertising.AI in Advertising Operations: Discussion on how Aditya's company uses AI to optimize ad campaigns, offer lower prices, and efficiently process large data volumes.Creating Customer Personas with AI: Development of AI tools to generate customer personas from uploaded customer lists for small and medium businesses.Targeting and Brand Recognition in B2B Advertising: How their platform targets specific industries, verticals, and geographies to enhance brand recognition and credibility.Early Investment in Branding for Startups: Importance of early branding investment to build recognition and credibility among startups.Challenges in Innovative Marketing: Challenges such as reaching specific audiences across fragmented channels, ROI demonstration difficulties, and integrating new technologies with existing systems.Aditya's Entrepreneurial Journey: His transition from part-time work on Awarity to fully committing, inspired by the needs of small businesses and positive customer feedback.Metrics and Funnel Stages for Advertising: Different metrics for various funnel stages, including awareness, engagement, and purchase, and their importance in customer journey tracking.Advertising for Client Retention: Role of advertising in maintaining customer engagement and reinforcing product benefits, not just for acquisition but also for retention.Future of Advertising with AI: Vision for making world-class advertising accessible to everyone, automated customer persona identification, omnichannel strategy creation, and optimizing advertising budgets using AI.And much, much more...
Soliciting erotic stories for QFTA. Jackson has a height kink. Audio of Drink on The Opening Drive talking Mizzou uniforms and the Block M vs Oval Tiger. Looking for brand recognition. Iggy is down on Pat Forde. Doug's tired of all the Pat Perez chatter. Can you write off advertising? Pics of listeners and their wives have started to roll in. White parties. Colby Rasmus's tattoo. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Soliciting erotic stories for QFTA. Jackson has a height kink. Audio of Drink on The Opening Drive talking Mizzou uniforms and the Block M vs Oval Tiger. Looking for brand recognition. Iggy is down on Pat Forde. Doug's tired of all the Pat Perez chatter. Can you write off advertising? Pics of listeners and their wives have started to roll in. White parties. Colby Rasmus's tattoo. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Have you ever thought about what grocery shopping or a beach day can teach you about branding? In this episode, I'm using everyday moments to reveal game-changing branding lessons. From the best cereal spot on a store shelf to keeping your brand vibes consistent, I'm breaking it all down with real-life examples that'll make you see the world, and your brand, differently. Find out more by following us!IG: @thewritemixx, @talklikeabrand, and @colormybrands.Sign up for the mailing list: bit.ly/colormailLearn about our business and brand ecosystem at Colormebrand.com
In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Roman Sharf, Founder and CEO of Luxury Bazaar. They discuss how Luxury Bazaar grew by shifting from a B2B to a B2C model during the pandemic, leveraging brand recognition and media to engage customers directly. Roman credits Standard Operating Procedures (SOPs) and robust systems, learned from his military background, for building his business from the ground up. He also emphasizes the importance of authenticity on YouTube, which helped raise the company's profile and boost sales.
Discover how Bartek Makuch and PHH Group rapidly expand eCommerce in the Baltics and Finland. Learn the strategies behind their explosive growth, overcoming market challenges, and the opportunities for international sellers. This episode is a must-listen if you want to tap into a thriving market.
In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Roman Sharf, Founder and CEO of Luxury Bazaar. They discuss how Luxury Bazaar grew by shifting from a B2B to a B2C model during the pandemic, leveraging brand recognition and media to engage customers directly. Roman credits Standard Operating Procedures (SOPs) and robust systems, learned from his military background, for building his business from the ground up. He also emphasizes the importance of authenticity on YouTube, which helped raise the company's profile and boost sales.
In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Roman Sharf, Founder and CEO of Luxury Bazaar. They discuss how Luxury Bazaar grew by shifting from a B2B to a B2C model during the pandemic, leveraging brand recognition and media to engage customers directly. Roman credits Standard Operating Procedures (SOPs) and robust systems, learned from his military background, for building his business from the ground up. He also emphasizes the importance of authenticity on YouTube, which helped raise the company's profile and boost sales.
In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Roman Sharf, Founder and CEO of Luxury Bazaar. They discuss how Luxury Bazaar grew by shifting from a B2B to a B2C model during the pandemic, leveraging brand recognition and media to engage customers directly. Roman credits Standard Operating Procedures (SOPs) and robust systems, learned from his military background, for building his business from the ground up. He also emphasizes the importance of authenticity on YouTube, which helped raise the company's profile and boost sales.
Kevin shares his recent trip to California, including visits to Big Bear, Ventura, and Mulholland Drive. He talks about the beautiful mountain roads, the cool cars he saw, and the high cost of gas. The conversation then shifts to the bankruptcy of Recaro, a major seat manufacturer, and the potential implications for the automotive industry. The hosts discuss the possibility of other companies acquiring Recaro's assets and the impact on car enthusiasts. The conversation explores the potential bankruptcy of Recaro and BBS, two well-known automotive companies. The participants discuss the possibility of these companies being acquired or going out of business. They also touch on the challenges faced by manufacturers in terms of increasing costs and shrinking profit margins. The conversation highlights the importance of brand recognition and the impact of competition on consumer choices. The participants also discuss the potential for new companies to emerge and fill the void left by struggling manufacturers. The conversation concludes with a discussion about Swatch's new watch release and the functionality of electronic deployable spoilers in cars. In this conversation, the hosts discuss their preferences for leaving the rear wing of their Porsche 911s up or down. They share their opinions on the aesthetics and functionality of the wing, with some preferring to leave it up for a more aggressive look and others preferring to keep it down for a cleaner appearance. They also discuss modifications they have made to their cars, such as installing radiators and changing brake pads. The conversation concludes with a discussion about future modifications, including installing a short shift kit and changing the wheels.
Lisa attended Michigan State University, where she completed her undergraduate studies and later earned a Master's degree in Food Safety. Her academic focus laid a solid foundation for her career in the industry. At Ecolab, she is known for her data-driven approach to improving food safety practices and has extensive experience across various prominent food and beverage companies, highlighting her expertise in the field. Her role ensures that Ecolab remains a leader in providing innovative solutions for food safety, supporting restaurants, hotels, and other food service establishments in maintaining high standards of cleanliness and hygiene. Lisa's career is defined by her dedication to enhancing food safety and public health.Key Takeaways:Ecolab is described as a gold standard in the hospitality and food service industry, particularly for their behind-the-scenes contributions, including water safety, hygiene, infection prevention, and overall food safety.Lisa elaborates on Ecolab's efforts to build trust in the industry by ensuring that their products are easy to use, efficient, and meet regulatory standards globally.Lisa emphasizes Ecolab's significant role in the restaurant industry, focusing on innovation, data-driven insights, and comprehensive solutions to enhance food safety and operational efficiency.Ecolab's comprehensive approach to enhancing food safety in the restaurant industry includes advanced technology, robust training programs, and a strong focus on building a culture of safety.EcoSure, a notable program offered by Ecolab, includes assessment tools to evaluate food safety culture within organizations. This program helps businesses understand how associates, team members, or partners view food safety and how the organization is addressing it. The EcoSure program involves using data to make plans for improvement and build a strong food safety culture within the organization.Lisa shares statistics on foodborne illnesses, highlighting the importance of stringent food safety practices.Talking Back: The hosts express their admiration for Ecolab's innovative products and services, highlighting the company's significant impact on the restaurant industry's safety and efficiency.Enjoy engaging segments like “What's Hot and Not,” where the latest industry trends are discussed, “Branded Quick Fire,” which provides rapid-fire insights into key topics, and “Trivia Tuesday,” a fun and informative game that tests your insight on guests.
Austin Hankwitz and Katie Perry sit down with Mike Happe, CEO of Winnebago Industries, to discuss the company's evolution from iconic RV manufacturer to a diversified outdoor recreation leader. Mike shares anecdotes about his cross-country trips during COVID, the development of electric boats, and the company's strategic focus on premium innovation. The conversation delves into Winnebago's market share, recent acquisitions like Lithionics Battery, and the impact of macroeconomic trends. Mike's leadership philosophy and commitment to outdoor experiences round out an insightful episode. $WGO 00:00 START 01:03 Winnebago's Transformation and Diversification 06:44 The North Star and Target Customer Shift 10:51 Impact of COVID-19 on Outdoor Recreation 15:30 Electrification and Lithium Battery Acquisition 20:13 Economic Challenges and Dealer Relationships 27:29 Dealer's Perspective and Company Revenue Breakdown 28:14 Earnings Call Insights and Resilience Metrics 31:35 Brand Recognition and Market Strategy 34:47 Revenue Portfolio and Future Targets 40:17 Leadership and Entrepreneurial Recognition 44:22 Personal Connection to the Outdoors 47:02 Final Thoughts and Team Acknowledgment After Earnings is brought to you by Stakeholder Labs and Morning Brew. For more go to https://www.afterearnings.com Follow Us X: https://twitter.com/AfterEarnings TikTok: https://www.tiktok.com/@AfterEarnings Instagram: https://www.instagram.com/afterearnings_/ Reach Out Email: afterearnings@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Imagine being able to share your knowledge with thousands of listeners, build trust, and get new clients for your business—all from your home office. Podcast guesting is the secret weapon that smart business people use to boost their brands. Today, where content is very important, podcasts let you reach interested audiences, and being a guest on the right shows can transform your business trajectory. Meet Trevor D. Oldham, Founder of Podcasting You, who shares expert insights on leveraging podcast guesting for business growth on alternative investments. He discusses the importance of choosing the right podcasts, the benefits of consistent podcast guesting, and the critical role of having a well-designed website to capture leads. Tune in to discover how podcast guesting can enhance your brand recognition, generate quality leads, and establish credibility in your industry. Resources Podcasting You Website Podcasting You on Facebook Trevor Oldham on LinkedIn
Is your logo enough to make your brand stand out? In today's fast-paced world, attention spans are shorter than ever. That means you need to grab people's attention in SECONDS. ⚡ Jiri Boudal, founder of Behavio, joins The Unified Brand Podcast to discuss the power of building distinctive brand assets that go beyond just a logo. These assets can be the key to unlocking explosive brand growth! Listen to the full episode and learn how to create a brand identity that gets noticed and remembered! Jiri's Links Behavio - https://behaviolabs.com Jiri's Linkedin - https://www.linkedin.com/in/jiriboudal/ Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Is social media important in the automotive industry? In this episode, Jimmy Purdy and Parker Branch, share insights on maintaining a positive shop culture amid employee turnover. Parker emphasizes proactive engagement with employees to retain talented staff, including regular performance evaluations and open discussions. Additionally, they delve into the benefits of using social media platforms to market the shop and attract both customers and potential employees.00:00 Importance of accountability in business discussions.04:57 Mechanic's journey from high school to entrepreneur.09:53 Positive changes, initial concerns addressed, overall satisfaction.13:44 Challenges and successes are temporary in business.15:45 Gratitude for key employee's extended dedication.19:13 Quarterly performance evaluations and team bonding at lunch.20:47 Listening to what others want, setting expectations.26:35 Stay vigilant and adapt to prevent mistakes.30:03 Using tactics to cope with past struggles.32:22 Marketing dollars attract potential employees through social media.34:27 Build trust by making your shop fun. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE
Big Ron Partlow Just got back from Toronto and tells the boys all about the trip. Then we are going to interact with you and do a live QA. So be here and comment with your questions! It's Just Bodybuilding 285 with Ron, Dusty Hanshaw & Scott McNally Chapters: 00:00:00 - Getting Started on the Live Show 00:03:05 - Toronto Pro 00:06:07 - The Role of Marketing and Brand Recognition in Bodybuilding 00:09:05 - The importance of venue selection 00:12:15 - Backstage at the USA 00:15:29 - John Jewett Impressive Performance 00:18:51 - The Results of the Show 00:22:10 - Meeting Listeners at the Michigan State Championships 00:25:07 - Nate Spear Incredible Progress 00:28:20 - The Importance of Barbell Rows for Back Thickness 00:34:46 - Personal Training 00:37:52 - Training for Muscle Growth in Legs 00:40:54 - Sriracha or Soy Sauce? & The Journey of West Coast Gym 00:44:05 - Opening a Gym and Building a Brand 00:47:04 - Growing Legs and Glutes in a Deficit 00:50:18 - Spinal Stenosis and Bodybuilding 00:53:24 - Date Day Restaurant Ideas 00:59:37 - Pursuing Different Career Paths 01:02:51 - Building Relationships for Success 01:09:04 - Transitioning from Competitive Bodybuilding 01:12:03 - Talking about Montrose and Hockey 01:15:05 - Edmonton's Frustration 01:18:16 - Punk Music Discussion
We're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie about the power of tapping into local influencers and how community building can drive sales. About Hummingbirds, in their own words: Working with micro-influencers (or even larger) doesn't make sense for a majority of brands trying to target specific locations. We solve for that. And we do it through perks, community building, and an obsession with authenticity.Whether you're trying to get some buzz around a product launch in Target or you're opening another restaurant in one of our cities, consider getting real, trusted humans experiencing and sharing it in the community you want to impact. And know that not only are you going to reach locals through locals, but you could create lifelong customers and raving fans simply by engaging with Hummingbirds. ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
For the video training that shows the exact posts I made to generate over 250 potential guests for my show, join my free Skool community for podcasters.Welcome to another episode of Oh My Pod! This week, host Justin J. Moore delves into seven essential tips to visually enhance your podcast. From utilizing your smartphone camera for superior quality to adjusting camera angles and lighting for a more professional look, Justin covers it all. Discover how simple items like branded merchandise and strategically placed books can elevate your podcast's aesthetic. Whether you're a seasoned podcaster or just starting, these insights will help you leave a lasting impression on your audience. Tune in to transform your podcast's visual appeal and capture your audience like never before!Key Topics Discussed:Using smartphone cameras for enhanced video qualityThe importance of effective camera angles for brandingEssential lighting tips for a professional video appearanceIncorporating branded materials to boost podcast cohesionSimple strategies for optimizing your YouTube channel presenceTimestamps:03:47 Recording with your phone's camera and how to sync audio properly.08:38 Displaying your favourite books in the video's background builds connection and trust.11:08 Optimizing your YouTube channel with visual upgrades.Our Socials:Find us on Instagram, Youtube, & LinkedinSign up for PodMatch to get infinite guests & get paid for each interview you do
A little Story of Patience and Brand Recognition in this episode The power of a well-developed brand can’t be overstated. Over time, focusing on a specific niche and consistently delivering value establishes you as a trusted expert. So let me share a story that exemplifies this principle. This happened just today Years ago, as a young speaker, I aspired to invite a renowned speaker to an event. The challenge? His high-profile status made him expensive, especially for an unknown organizer like myself. Plus so many gatekeepers that prevented me from getting access to him. Ultimately, we couldn’t secure him. Sad but we moved on. Fast Forward! A decade later, I received an unexpected call. It was from the very same speaker I’d tried to invite a decade earlier! My consistent work and expertise in digital publishing had preceded me. They’d found me through an online search, impressed by my brand and books on Amazon. My brand opened the door.
Nick Friedman, co-founder of the successful moving and hauling company, shares his journey of how a simple summer gig transformed into a thriving business empire. It all began during college when a spontaneous idea from a friend's mom sparked the birth of "College Hunks Hauling Junk." Embracing the unexpected, they ventured into uncharted territory, learning to navigate the moving and hauling industry. From their humble beginnings, they transitioned from working in the business to working on the business, realizing the importance of creating systems and processes. The pivotal shift towards franchising and expanding their services marked a new chapter in their entrepreneurial story. Nick's candid account of the challenges and triumphs in building a distinctive brand resonates with budding entrepreneurs, showcasing the power of adaptability and resilience. This episode provides a rich source of content for future discussions on leadership, company culture, and brand impact, making it a valuable listen for entrepreneurs and established businesses navigating changing market conditions. In this episode, we cover: How to uncover effective strategies for shifting from working in your business to working on it. The secrets to successfully franchising a moving company. How to explore innovative marketing tactics tailored for moving services. Connect with Paul here: Website: https://innovativewealth.com/Podcast Website: https://businesslegacypodcast.com/ Resources: Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Nick Friedman's website: Nickfriedman.com - This is where you can find more about Nick Friedman and his work with College Hunks. College Hunks website: Collegehunks.com or collegehunksPaulingjunk.com - Visit these websites to learn more about College Hunks and their services. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode. The key moments in this episode are:00:00:00 - Introduction and Unconventional Start 00:01:58 - Working On the Business 00:05:28 - Grassroots Marketing and Client Experience 00:08:29 - Franchise Onboarding and Vision 00:10:09 - Lessons from Market Cycles 00:11:47 - Thriving in Challenging Times 00:12:34 - Creating a Positive Culture 00:13:42 - Satisfying Impact 00:15:18 - Brand Recognition and Impact 00:16:53 - Legacy and Impact
Does this sound familiar? Have you ever been told that protecting your business with trademarks is too costly and time-consuming? The pain of seeing your hard work and creativity being stolen without any recourse is frustrating, right? You need better protection for your business assets and your brand. Let's explore why trademarks are essential to the growth of your business and how they can provide the security you've been searching for. #TrademarkProtection #BrandAssets #BusinessGrowth #IntellectualProperty #EntrepreneurTips #TrademarkGuidance #BusinessLegitimacy #ProtectYourBrand #TrademarkingProcess #TrademarkCertificate Key Moments00:00:03 - Introduction to Andrei Mincov 00:01:14 - Andrei's Early Involvement in Intellectual Property Protection 00:06:39 - Importance of Trademarking 00:11:29 - Risks of Not Trademarking 00:12:47 - Benefits of Trademarking for Business Growth 00:15:58 - Importance of Trademarks in Business 00:16:44 - Brand Recognition and Asset Ownership 00:18:29 - Brand Loyalty and Client Acquisition 00:22:38 - Elements Worth Trademarking 00:29:30 - Free Consultation and Trademark Process 00:31:53 - Importance of Trademark Registration 00:33:13 - Tangibility of Business 00:34:26 - Connect with Andrei 00:35:07 - When Trademarking may not be Necessary Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support
In our conversation with Kevin Lavelle, he shares his ingenious approach to building his company, Mizzen+Main, into a fashion industry success. Initially, Kevin recalls the brute force marketing efforts that shaped the early days of the brand, from going door to door to attending events to get the product in people's hands. As their digital marketing and PR strategies matured, Kevin leveraged the power of strategic partnerships and influencer collaborations. Specifically, he cites the company's visibility boost through sponsorship deals, like the one with Tim Ferriss's podcast, and endorsement deals, like with athlete J.J. Watt.Looking into the future with his new venture, Harbor, Kevin discusses the strategies his team is taking to enter the market of baby monitors and pediatric telehealth.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC Pod, we cover:1. Influential Partnerships for Brand Growth2. Sustainable Growth Strategies3. Influencer and Celebrity Collaborations4. The Tim Ferriss Effect5. Retail Strategy Insights6. Prelaunch Strategies and Inventory ManagementTimestamps02:13 Transitioning from Mizzen+Main to Harbor07:20 Lessons from building a customer base for Mizzen+Main12:42 The Tim Ferriss Effect, how a podcast propelled Mizzen+Main14:15 Signing an endorsement deal with J.J. Watt16:36 The necessity of authenticity and passion in successful partnerships20:06 Making personal connections for business success26:00 Creating technically complex, life-critical electronics29:03 Growing Harbor by creating valuable content for parents32:36 Wholesalers and their impact on business growth37:11 Preparing for the pre-launch of Harbor38:45 Building a waitlist with a refundable deposit to gauge demand42:17 Harbor's vision to transform sleep and wellness for parentsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok -----Kevin Lavelle - CoFounder and CEO at Harbor, Founder and Chairman of the Board at Mizzen+MainBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake's personal aftermath of a ski accident converged with Stephanie's entrepreneurial spirit, leading to the birth of a brand that's not just about supplements but about seizing opportunity in the face of adversity.Timestamps(00:00) The Rise of Mushroom Supplements(06:43) From Mushroom Enthusiasts to Business Owners(17:22) Sourcing and Extracting Quality Mushrooms(30:21) Strategies for Shopify Store Success(45:20) Mastering Social Media Marketing and Troop Show LinksTroop - Use code UNOFFICIAL20ReBuyLive RecoverRussell Bronson's DotCom SecretsSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
Katrina McKinnon talks with Jason Barnard about how to leverage AI in eCommerce content. Katrina McKinnon is the founder of CopySmiths.com and specializes in providing blog writing services tailored for eCommerce stores. She is one of the 50 founding members of eCommerceFuel.com and has made significant contributions to the community as a speaker at three conferences and as a Community Greeter. During her ten years as an outsourcing and content expert, Katrina has played a critical role in supporting a community of over 1,000 members. She has also demonstrated her expertise through guest appearances on popular podcasts such as eCommerce Fuel, Practical eCommerce and eComCrew. Katrina has created over 3,000 training screencasts and reviews aimed at writers and the eCommerce community. She is expanding her influence as the administrator of an African Writers Group that has over 35,000 members. The transformative role of AI in eCommerce content creation has had a huge impact on the quality of content and production. Writers are creating even more targeted and personalized written content for specific audiences. And AI has incredibly scaled and optimized content creation workflows with writers' creativity, unique voice and knowledge of refining AI-generated content. In this episode, Katrina McKinnon discusses the significant shift in content production dynamics due to a change from a 60-person team to a more efficient 10-person team. She emphasizes the importance for authors to maintain their unique voice amidst advancing AI technologies and addresses challenges faced by non-native English speakers when using current AI text-checking tools. The conversation also covers strategies for creating compelling introductions, understanding customer identity for relevant branded search content, and recognizing how detailed content contributes to brand recognition in search results. As always, the show ends with passing the baton… Katrina passes the virtual baton to next week's groovy guest, Craig Rodney. What you'll learn from Katrina McKinnon 00:00 Katrina Mckinnon and Jason Barnard 01:08 Katrina McKinnon's Search Generative Experience Result 01:55CopySmiths.com's Search Generative Experience Result 02:39 How Maintaining a Consistent Brand Profile Improves Branded Search Strategy 05:55 The Future of Personal Branding and Online Interaction 06:56 What is Kalibot and How Can it Sing the Answers to Your Questions? 08:07 How Does the Change from a Team of 60 to a Team of 10 Affect the Production of Content? 08:51 How AI Improves the Quality of Content Creation 09:20 How Does AI Help Writers Learn About Complex Products Quickly? 09:42 How AI Facilitates a Writer's Understanding and Analysis of Product Differences for Targeted Audiences 11:23 How Does AI Assist in Crafting Customized Buyer's Guides for a Specific Niche Audience? 12:17 What Role Does Human Supervision Play in the Refinement of Ai-Generated Content? 12:26 How Do Unique Voices and Point of Views Gain Increased Value in Google Search Results? 12:42 Why is it Important for Authors to Maintain Their Unique Voice in the Face of Advancing AI Technologies? 13:20 What Challenges Do Non-native English Speakers Face When Using Current AI Text-Checking Tools? 16:37 How Important is a Compelling Introduction to Written Content? 18:25 What is a Brand SERP from a Beginner's Perspective? 20:04 How can Brands Find a Balance Between Complexity and Clarity in Their Content? 20:52 How can Understanding the Customer's Identity and Needs Improve the Relevance of Content for Branded Search and Knowledge Panels? 21:40 Why has the Baseline for SEO Content Shifted in Recent Years? 22:39 How Detailed Content Contributes to Brand Recognition in Search Results? 24:05 Why is Data Becoming Increasingly Valuable in the Digital Landscape? 25:59 How Does Human Creativity Contribute to Generating New Knowledge Compared to AI? ...
Katrina McKinnon talks with Jason Barnard about how to leverage AI in eCommerce content. Katrina McKinnon is the founder ofCopySmiths.com and specializes in providing blog writing services tailored for eCommerce stores. She is one of the 50 founding members of eCommerceFuel.com and has made significant contributions to the community as a speaker at three conferences and as a Community Greeter. During her ten years as an outsourcing and content expert, Katrina has played a critical role in supporting a community of over 1,000 members. She has also demonstrated her expertise through guest appearances on popular podcasts such as eCommerce Fuel, Practical eCommerce and eComCrew. Katrina has created over 3,000 training screencasts and reviews aimed at writers and the eCommerce community. She is expanding her influence as the administrator of an African Writers Group that has over 35,000 members. The transformative role of AI in eCommerce content creation has had a huge impact on the quality of content and production. Writers are creating even more targeted and personalized written content for specific audiences. And AI has incredibly scaled and optimized content creation workflows with writers' creativity, unique voice and knowledge of refining AI-generated content. In this episode, Katrina McKinnon discusses the significant shift in content production dynamics due to a change from a 60-person team to a more efficient 10-person team. She emphasizes the importance for authors to maintain their unique voice amidst advancing AI technologies and addresses challenges faced by non-native English speakers when using current AI text-checking tools. The conversation also covers strategies for creating compelling introductions, understanding customer identity for relevant branded search content, and recognizing how detailed content contributes to brand recognition in search results. As always, the show ends with passing the baton… Katrina passes the virtual baton to next week's groovy guest, Craig Rodney. What you'll learn from Katrina McKinnon 00:00 Katrina Mckinnon and Jason Barnard 01:08 Katrina McKinnon's Search Generative Experience Result 01:55CopySmiths.com's Search Generative Experience Result 02:39 How Maintaining a Consistent Brand Profile Improves Branded Search Strategy 05:55 The Future of Personal Branding and Online Interaction 06:56 What is Kalibot and How Can it Sing the Answers to Your Questions? 08:07 How Does the Change from a Team of 60 to a Team of 10 Affect the Production of Content? 08:51 How AI Improves the Quality of Content Creation 09:20 How Does AI Help Writers Learn About Complex Products Quickly? 09:42 How AI Facilitates a Writer's Understanding and Analysis of Product Differences for Targeted Audiences 11:23 How Does AI Assist in Crafting Customized Buyer's Guides for a Specific Niche Audience? 12:17 What Role Does Human Supervision Play in the Refinement of Ai-Generated Content? 12:26 How Do Unique Voices and Point of Views Gain Increased Value in Google Search Results? 12:42 Why is it Important for Authors to Maintain Their Unique Voice in the Face of Advancing AI Technologies? 13:20 What Challenges Do Non-native English Speakers Face When Using Current AI Text-Checking Tools? 16:37 How Important is a Compelling Introduction to Written Content? 18:25 What is a Brand SERP from a Beginner's Perspective? 20:04 How can Brands Find a Balance Between Complexity and Clarity in Their Content? 20:52 How can Understanding the Customer's Identity and Needs Improve the Relevance of Content for Branded Search and Knowledge Panels? 21:40 Why has the Baseline for SEO Content Shifted in Recent Years? 22:39 How Detailed Content Contributes to Brand Recognition in Search Results? 24:05 Why is Data Becoming Increasingly Valuable in the Digital Landscape? 25:59 How Does Human Creativity Contribute to Generating New Knowledge Compared to AI? ...
The New Face of Pharma: Unveiling the Small Pharma Model and a Unique Franchise System Barry Patel, CEO and co-founder of Galt Companies, joined us for an engaging conversation about entrepreneurship in the pharmaceutical market. Patel discussed how Galt Companies, which includes Galt Pharmaceuticals and Galt Franchise Systems, is altering the conventional Big Pharma model by enhancing smaller pharmacies' potential. The discussion highlighted the innovative approach Galt Companies has adopted to secure existing medicines from the '70s through '90s and reintroduce them to the market, including a franchisee model allowing local entrepreneurs to own and operate mini-pharma companies in their areas. The talk also delved into the unique challenges and prospects the model offers, as well as insights into the pharmaceutical industry's regulatory landscape and Galt's future vision. 00:00 Introduction and Background of Barry Patel 00:36 Understanding the Business Model of Galt Companies 01:08 The Strategy Behind Reviving Old Pharmaceutical Products 01:44 The Role of Brand Recognition in the Pharmaceutical Industry 02:59 The Challenges and Opportunities in Manufacturing and Distribution 04:35 The Process of Identifying Potential Products for Revival 06:14 Understanding the Market Dynamics and Competition 08:05 The Future of the Pharmaceutical Industry and Galt Companies 12:06 The Role of PBMs and the Impact on the Pharmaceutical Industry 22:54 Exploring the Franchise Model in the Pharmaceutical Industry 23:15 Understanding the Franchise Model 24:14 The Role of Sales Representatives 25:00 Who are the Franchisees? 30:05 Overcoming the Salesperson Stigma 38:36 The Franchise Model and Liability 42:02 Future Plans and Growth Strategy 46:21 Final Thoughts and Appreciation
Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit. Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group. Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/ Behind the Bricks: https://www.lego.com/en-us/careers/stories World Employer Branding Day: https://www.worldemployerbrandingday.community/
The world of branding has seen remarkable changes, evolving from its early roots to playing a pivotal role in the digital era, where many brands compete for consumer attention. In addressing the pivotal question of how brands have adapted to stay relevant and resonate with consumers over time, particularly in an overcrowded market. Ella Ward, the Senior Marketing Scientist at the Ehrenberg Bass Institute provides illuminating perspectives on "Tuesdays with Morrisey" with host, Adam Morrisey.Her insights highlight the intricate dynamics of capturing consumer attention in today's competitive marketplace. Ward underscores that a brand's success in the densely populated market does not solely rely on creating emotional connections but involves understanding and capitalizing on the subtle yet potent forces of subconscious recognition and mental availability. This approach, aligning with the core ideas explored in pivotal works like "How Brands Grow," "Building Distinctive Brand Assets," and "Better Brand Health," offers a comprehensive view of modern brand dynamics. "The reality is people actually think very little about brands... our brain uses [brand elements] as shortcuts because there's so much information that we encounter all the time, ” Ward said.
In this Sales Leadership Roundtable episode of the In The Club by Club Colors, John Morris, Adam Stoczynski, and Jason Heiss discuss key strategies for businesses and colleges to make impactful decisions in branding, marketing, and client engagement. They emphasize the importance of advising clients on effective spending, stretching budgets wisely, and creating memorable brand experiences. The conversation delves into current market trends, including the rising significance of spatial branding, technology integration, and the value of personalized experiences.KEY TAKEAWAYSEffective Spending & Advising: Advising clients on utilizing their budget effectively is crucial, focusing on stretching dollars wisely and emphasizing the value proposition that distinguishes one brand from another.Spatial Branding & Engagement: Spatial branding not only fosters a vibrant workplace but also reinforces brand values, creating engaging environments that inspire employees.Technology Integration & Personalization: Incorporating technology isn't just about automation but enhancing client experiences. Customization and personalization play pivotal roles in engaging and retaining clients.QUOTES"We are not here to nickel and dime people. We give you our best price first and a ton of service, effort, and advisement.""Nobody wakes up in the morning and goes, 'You know what? I feel like buying coffee mugs.' But there's typically an event, an emotion, an initiative.""Creating an environment where employees want to be is crucial. It's not about going to an event; it's about experiencing something memorable."Connect and learn more about Adam Stoczynski and Jason Heiss.Adam's LinkedIn: https://www.linkedin.com/in/adamstoczynski/Jason's LinkedIn: https://www.linkedin.com/in/jason-heiss-2319a8a/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
Hello and Happy Holidays, Entrprenistas! It's Stephanie Cartin here, and as we wind down the year, we're bringing you a special treat. December is all about inspiration and education, guiding you through the essential lessons to elevate your business in 2024. This week, we're diving into the art of building brand recognition for startup founders. In this not-to-miss episode of Startups and Stilettos, my co-hosts and I, along with a stellar lineup of guests, unpack the mysteries and strategies behind establishing a solid brand presence. First, we have Kelsey Closs from Closs Creatives, who shares her insider tips on securing press for your business, emphasizing the power of platforms designed to help build out journalistic stories. She gives practical advice on pitching to journalists and building a compelling story without exhausting yourself. We then chat with Emily Paulsen, founder of Electric Collab, as she offers a unique perspective on branding, comparing business stages to TV show seasons. She provides insightful advice on when and how to invest in branding, ensuring that your brand reflects the quality of your work. Lastly, we're joined by Whitney Leigh of True Story PR, celebrating a decade in the business. Whitney sheds light on common PR misconceptions, emphasizing the importance of visibility in various forms. She also touches on the significance of aligning PR strategies with your business goals and timeline. Whether you're in your pilot season or gearing up for season six, this episode is packed with insights to help your brand shine. Remember, it's not just about being seen; it's about being remembered! So, let's make 2024 the year your brand stands out in the crowded marketplace! We talk about: Press strategies and leveraging platforms like Help A Reporter Out (HARO) Strategies for crafting pitches and balancing brevity with informative content Developing and maintaining relationships with media professionals The role of storytelling in PR Presenting a compelling narrative that aligns with the journalist's audience and objective The stages of business brand development and determining when to invest in branding Personal Brand vs Business Brand Conducting a brand audit Misconceptions about PR Media features and brand partnerships / The importance of brand visibility Understanding the long-term nature of PR and learning to manage expectations about immediate results Tips on integrating PR efforts with key business milestones and seasons. Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey! Connect with Kelsey Closs Linkedin Website Connect with Emily Paulsen Email Instagram Connect with Whitney Leigh Instagram Website True Story PR Podcast Linkedin Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Mike Sanders is an avid freediving fisherman, self-proclaimed crypto nerd, and Chief Marketing Officer of Kaseya. Mike started his career as the head of IT for a private brokerage firm, but after a few years, he left to start his own business. He quickly learned that being an entrepreneur meant he would have to be able to do a little bit of everything, and he discovered a knack for the sales and marketing side. He followed that passion to a sales job at Kaseya in 2005. He stayed with the company for nearly 10 years before he left and started another new business, Cenersys. Eventually, that company was acquired by Kaseya, and Mike was brought back to launch and run Unitrends for them. After a while, he started to get more involved in the product marketing and sales side and was brought on to his current role as CMO in 2023.Mike has found that his entrepreneurial background serves him well as CMO at Kaseya, where his responsibilities are broad and reach across demand generation, product and customer marketing, global strategy, new customer acquisition, and helping account managers sell new products to existing customers. Being involved with the different teams allows him to see how things are working together and ensure everything is serving the larger mission as effectively as possible. As the leading provider of unified IT management and security software for managed service providers (MSPs) and small to medium-sized businesses (SMBs), Kaseya is focused on an underserved market as most of their competitors prioritize enterprise-level clients.In this episode, Alan and Mike discuss the path from entrepreneur to CMO, Kaseya's go-to-market strategy, and the stadium naming rights deal that led to the Kaseya Center, formerly the FTX Arena, in Miami. By keeping a close eye on the crypto space, Mike and his team at Kaseya were able to jump on the opportunity brought on by FTX's demise. Now they are working to make it work for them as they try to grow their presence in Miami, leverage the name recognition, and fit it into their overall marketing strategy.In this episode, you'll learn:The underserved market Kaseya has identified and how they are leaning into their nicheThe business impact of acquiring the Miami Kaseya Center naming rightsHow Kaseya is leveraging this boost in brand recognitionKey Highlights: [01:30] Hobbies to clear your mind[04:10] From spearfishing to spearing the target market[07:10] What does Kaseya do, and who do they serve?[09:20] The broad role of CMO at Kaseya[11:15] Kaseya's go-to-market strategy: who do they sell to?[15:15] The Kaseya Center effect[20:50] After the initial splash, what now?[26:50] College dropout success story[29:45] Advice to his younger self[31:10] How Kaseya is using AI[35:15] Keeping an eye on the economic shifts[37:10] An important turning point: handling shifts with AI and the economy Looking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
Get ready for a captivating journey as we welcome Whitney Lee, the visionary founder of True Story Public Relations, to the podcast. Whitney breaks through the clichés surrounding PR, revealing that it's not all glitz and parties, but rather a powerful tool for enhancing visibility, reputation, and spreading awareness. She delves into the intricate world of Public Relations and Influencer Marketing, showing how they work in harmony to forge lasting brand recognition. With her wealth of knowledge, Whitney draws a clear distinction between the immediate allure of marketing with sales and the enduring impact PR has on brand recognition.Connect with Whitney https://www.instagram.com/thewhitneylee/https://www.linkedin.com/in/whitney-lee-sociallee/https://truestorypr.co/Join our exclusive email list and unlock even more valuable insights, expert advice, and bonus content to enhance your relationship superpowers. —sign up HERE today!Connect with Barb BettsInstagram: @barbbettsFacebook: @barbarambettsYouTube: youtube/@barbbettsWebsite: www.barbbetts.comLet's Stay in Touch!https://www.liinks.co/barbbettsBarb Betts is a sought-after keynote speaker, seasoned real estate expert, passionate educator, and the CEO of The RECollective, a thriving boutique brokerage in Southern California. Barb has delighted countless stages including, Inman Connect, WomanUP!, and at the National Association of REALTORS® Annual Conference. Whether she's teaching on referrals, authenticity or leveraging relationships, Barb brings an honest, compassionate, and transparent approach to every single stage. As a real estate professional, with over 20 years experience, Barb has mastered the ever changing real estate landscape and the balance of running a vibrant brokerage. Through her signature course, Real Estate By Relationship®, Barb educates business builders on the exact systems, proc...
It's midweek, and the guys are raring to get this season started. JB has some Agree/Disagree with JC and Phil, and our friends Jeff Hoffman and Chaise Belt from Park Ave. are in to discuss the advantages they give to the student athletes in building an image and their network. They explain a bit, also, about what the relationship with Juice Wells looks like, and Chaise offers her score prediction on the game. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Have you ever heard of real estate fame assets? Just from a first impression, it might not sound like what you need right now. You probably got into real estate to get rich, not famous. But in a market like today's, where people are only looking to work with the BEST, gaining notoriety is your path to getting rich. That's what Jason Pantana is talking about in this episode of This Week in Marketing: real estate fame assets, what they are, how you can find yours, and how to use to them boost your brand recognition. You're going to hear how some of the best agents in the industry have boosted their personal celebrity and leveraged it into building monster businesses. If you're interested in being the most influential agent around, it starts with finding your real estate fame assets, and that starts by watching or listening, right here. Don't forget to leave a YouTube comment with what your best fame asset is. In this episode, Jason discusses… 0:00 – It's all about influence 4:57 – Push vs. Pull 6:05 – Trust in advertising 8:51 – What do you sell? 13:22 – Real estate fame assets ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I've been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ And if you're serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to capturing your charisma on YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don't forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry's VIP List. https://pages.tomferry.com/free-real-estate-training-videos/
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