Built To Grow Show with Chris Guerriero

If you've ever felt like your team is dragging you down, or your company's stuck at a plateau, chances are it's because of this one mistake… and almost every business owner makes it. In this video, you're going to see how companies 10, 15, 20 X'ed their growth, the moment they made this one simple operational shift. On the other hand, I've seen this mistake destroy 8-figure companies, and stall out others before they even hit $2MM. So what do they get wrong, and what's the magic that fixes it? Watch now and see!

Building a business is tough, but after 30+ years and 12 successful companies, I've learned what actually works, and what just sounds good in theory.  A lot of people get lucky in business, but real, repeatable success comes down to focusing on the right things. I always keep my eye on five key areas that make growth easier, and I'll break them down for you in this video. Let's talk about what really moves the needle.

Want to know how to get the right investors to fund your business growth? Before seeking external funding, the smartest way to scale is by leveraging internal promotions to fuel expansion—because investors want to see what you've done to maximize profitability first. But when you're ready for outside capital, you need to understand how investors work and what they look for before handing over millions. In this podcast, I'll break down the most common types of investors and how to position your business for funding success. If you want real strategies, not fluff, from someone who's built 12 successful companies and invested in 100+ others, subscribe now for proven business growth tactics!

No matter what size your business is right now, hiring one great employee can grow your company's bottom line faster than almost any other task you could focus on. But most businesses mess this up because they either… Put an enormous amount of time and money into attracting and training people the wrong way. Or they think hiring the right people takes so much time and money that they do the absolute minimum just to get by, like putting ads online, and interviewing a bunch of candidates, and then just hiring the best from that small group of applicants. Both can work, but one's very costly and one's way too risky. Watch now and see the bullet points we follow to hire and develop strong, motivated, loyal teams inside of each of my companies.

To grow a business, you have to remember: vendors are tools. We can use them during times of growth when we don't have enough employees. But to grow an 8- or 9-figure business, we need to surround ourselves with people who will go to war with us and stick with us when times get tough because they see the big picture. Those people stay late Support the rest of the team Care more about the customers and the company brand than they do about a single sale. Our responsibility as founders is to grow — in an honest, ethical, moral, and legal way. Every year, if not every quarter or every month. So watch now and see how do that, and how do it in the most efficient way possible...

If you talk to any really successful person you'll find this in common with all of them.... It's that they have 3 main people in their lives.  And these 3 people could change at any given point, but there's always somebody sitting in each of these 3 seats in a successful person's life. And I promise you, if you analyze the people in your life, you probably have each of these 3 already around you, but you might not be leveraging them the way super successful people do. The 3 most important people to your success are... Watch now and see the 3 most important people in your life and how to leverage them to SUCCEED in everything you do... 

Watch this video if f you want to take your business to the next level with expert insights from Chris Guerriero, a seasoned entrepreneur with 30+ years of experience scaling multimillion-dollar companies. In this video, you'll learn how to master market share, boost revenue, retain loyal customers, and build a strong organizational foundation for sustainable growth. You will learn how to gain clarity on the essential steps to break through plateaus and achieve 8, 9 and 10 figure success. Watch now to unlock strategies that work in any industry, and be sure to subscribe for more powerful business growth tips!

Have you ever wondered what your kids think about you being an entrepreneur? In this exclusive interview, I sit down with my son and get his perspective of growing up with a dad who runs multiple companies. We dive into the challenges of entrepreneurship, the sacrifices made for success, and the lessons learned from balancing work and family. Plus, we talk about my journey of building and running companies while raising a family. You'll hear how my kids helped me find harmony between ambition and home life. Tune in now and watch this rare interview of growing up in an entrepreneur household...

Are you overwhelmed trying to grow your business while keeping your sanity intact? Success isn't just about revenue—it's about balancing business growth, health, relationships, and personal wealth to create a life that truly works for you. In this video, I share my journey from struggling for a decade to building a portfolio of 12 successful companies. You'll discover: The four pillars that drive sustainable growth: business metrics, relationships, health, and wealth. Why focusing on the right metrics—like retention and market share—can 10x your growth. How learning from mistakes and working with mentors accelerates success. You'll also gain practical strategies to grow your business, avoid burnout, and create a company that thrives in any market. If you're ready to focus on what truly matters and build a business that serves your life, this video is for you.

Are you focusing on endless sales tactics, or are you building a business that thrives on delivering true value? Success isn't about pushing for more revenue at any cost—it's about creating a business that prioritizes profit, loyalty, and long-term growth. In this podcast, I share how I've built over a dozen successful companies without being a master salesperson. Here's what you'll learn:  Why focusing on profit over revenue transforms your business into a sellable asset. How understanding your audience and over-delivering creates loyal customers who sell for you. The secrets to scaling a business without falling into the “more sales = more success” trap. I'll break down three real-world examples from my career, including how I dominated the competitive health club industry, turned a $39 book into a multimillion-dollar company, and built a consulting firm that works without aggressive tactics. If you're ready to build a business that thrives without relying on hard-core sales techniques, this podcast is for you. Let's redefine success together. 

Are you stuck in the grind, or are you building a business that truly serves you? Success isn't just about hitting big financial milestones; it's about creating a life filled with purpose, joy, and unforgettable experiences. In this video, we explore how to align your business with the life you want, why chasing money alone leads to burnout, and the key shifts successful entrepreneurs make to find fulfillment. You'll learn practical steps to avoid the trap of constant hustle, design a vision that balances work and life, and build a business that gives you the freedom to enjoy it all. If you're ready to stop running in circles and start living intentionally, this video is for you.

Discover the powerful psychology behind selling and why customers' perception of value—not just price—drives their purchasing decisions. From wine bottles to painkillers, consumers are influenced by subtle details like brand, packaging, and design. Learn why understanding your target audience is essential for creating a successful marketing strategy and see how to build a Target Demographic Analysis to boost your brand's impact.

In over 30 years of business and conducting thousands of job interviews, only a few candidates truly nailed their interviews—yet, they weren't the most qualified on paper. In this episode, we explore the key to standing out in job interviews, which isn't about having the most experience or credentials. Successful candidates understand two essential traits: aligning with company values and getting clear on their goals. Learn how clarity in daily actions, asking the right questions, and understanding company expectations are the real drivers of success in any interview and career growth. Perfect for anyone looking to ace their next interview, this episode provides invaluable job interview tips, career advice, and insights into the mindset of top performers.

Chris dives deep into why so many businesses fail despite ambitious revenue goals. Entrepreneurs often make the mistake of focusing solely on business growth, aiming to gross a million in the first year, net a million in the second, and hit 10 million by year three. However, success isn't just about money—it's about creating a life you love. Discover how to set your business goals in alignment with your personal life goals, avoid burnout, and evolve your company into a tool that funds your dreams. We discuss key insights on why many entrepreneurs become slaves to their businesses, how to shift your mindset, and the importance of using your business to fuel personal fulfillment and wealth-building. Whether you're starting out or scaling up to $10M+ in revenue, this episode is a must-watch for those looking to balance life and business. 

In this episode, Chris Guerriero dives deep into redefining what true success means—and it's not about the material things. Success is built on four essential pillars: personal wealth, health and longevity, meaningful relationships, and living by core values. Chris shares how these four elements guide you through life's ups and downs, helping you overcome adversity and maintain focus. If you're ready to achieve real, lasting success, tune in to learn how mastering these four areas will transform your life!

The difference between somebody who is growing, and somebody who is stagnant, is amazingly simple. And when you flip this switch in your life… you trigger growth very quickly. The difference is this... Watch now and see the difference, and how it can affect YOUR business and life...

There's only 3 places I ever look for answers in business... And one of the biggest problems people have, especially when their business gets stuck at a plateau, is that they get these out of order, or they rely on just 1 or 2 of these places, instead of combining all 3. But we don't make any decisions in any of my companies, or in the companies I advise, unless we look at all 3 of these of these places first… in this particular order, and that's resulted in hundreds of millions of dollars of revenue. So watch now and see what these 3 places are, and how they can transform your business and life as well! 

You don't get what you want in life, you get what you HAVE to have. Which is why in business, we don't set goals and then hope those goals are going to motivate us to move forward... In business, we set our targets, then we break those targets down into actions that need to be taken in order to reach those targets. And your entire day should be committed to taking those actions. Watch now and see how to get anything and everything you want in life, just with a few simple changes...

My birthday was just a couple weeks ago. And I realized how many people hate the idea of getting older, because I got a lot of: texts, and cards, and phone calls, from friends who said things like "You're getting older" or "How's it feel to be one year closer to death" or something "funny" like that. But one of the blessings that we get with age, is that we get WISER. And you can change the course of your life, if you know how to use that wisdom to your advantage... So watch now and see how YOU can get better with age, because as much as we hate to admit it, its inevitable. 

Do you know what I did the other day? I got up and had a great workout, then I took a sauna, then I walked on the beach. And then later on I took my daughter to the movies, and then we went shopping, and that night, I cooked a great dinner, and I talked to my son about guns because he just got back from an 8-hour gun training. But what I didn't do, was look at my email, or reply to texts, or think about the thousand and one things that are going on in my business life. Because, although your success in business has a lot to do with the work you put in, it is also has a lot to do with your ability to rest… Watch now and see how and when MULTI MILLIONAIRES take days off, and how you should apply this to your life too... 

When you hit a big target in your business or in your life, what's the very first thing you do? Let's look at this from an entrepreneur standpoint… when a big target is hit in most businesses, what's the first things your employees want to do? They want to CELEBRATE, or they want to be rewarded with time off. But when momentum begins, either in business or in your personal life, it is not the time to celebrate and sit on your laurels.  When momentum begins, that's the time to push the gas pedal and go faster. Watch now and see not only how to achieve big wins in business but how to keep on winning after that...

Listen in as Chris Guerriero and Warren Phillips (AKA: Non-Toxic Dad, scientist and health expert) discuss what it takes to be a great parent as a busy entrepreneur. Discover: How to be a great parent while running a business What is the MOST EFFECTIVE parenting style for entrepreneurs  How to balance parenthood and entrepreneurship How to balance RELATIONSHIPS with family and friends as an entrepreneur Top business and parenting tips for accountability

Listen in as Chris Guerriero and Dr. Kirk Parsley (medical doctor, former Navy SEAL, sleep expert) discuss what it takes to optimize physical and mental performance for greater success. Discover: - The Navy SEAL breathing exercise for stress and focus  - The MAXIMUM PRODUCTIVITY daily routine learned from Navy SEALs  - How Navy SEALs overcome limiting beliefs and self-doubt  - How to perform at your BEST while running a business  - The KEY HEALTH HACKS that change the game for entrepreneurs - How to lower stress hormones instantly and naturally - How to really optimize SLEEP to fully recover for the next day - The most effective way to MANAGE STRESS AND MENTAL CLARITY 

I would argue that inspiration is the impetus for everything in our companies, and it's the impetus for everything in our personal lives too. For example, I'm constantly inspired by how my parents raised me.... Maybe not knowing at the time that those lessons were going to be so helpful to me, but now looking back and remembering those lessons, and from watching other great parents, has helped me to be a better parent myself. I'm also inspired by people who are healthy and in great shape, and that drives me to stay on task with my health and fitness. But how do we GET INSPIRED? Watch now and see how to get inspired and how this can TRANSFORM YOUR LIFE!

The truth is most people are lazy. They're looking for an easy way, or they're looking for a shortcut to be successful. And when you get used to looking for shortcuts in life, whether that's a shortcut to build a business, to accumulate wealth, or to lose weight, what happens every time is that you become the kind of person who constantly looks for shortcuts, and 2 things happen to you. Watch now and see what these 2 things are and how to avoid them... 

Nobody becomes great unless they have an ego. Nobody becomes a CEO unless they have an ego. Nobody becomes a great pianist, or a great architect, or a great doctor, unless they have an ego. Moral of the story, most people who succeed in ANYTHING have an ego. Watch now and see why this is, and how this affects YOU...

We've all known people who have been super successful whether it's in a sport, or in business, or in relationships, and then something happens where they experience a defeat and it breaks them, and they're never the same. That always happens with people who define themselves as what they do for a living. Meaning their identity is tied to whatever they do for work, like someone might be a basketball player or an entrepreneur, or a singer. And as soon as they experience defeat in that area of their life, they have a meltdown, and they're never the same. Watch now and see how to avoid this and define yourself PROPERLY, and how it can transform your entire life...

Listen in as Chris Guerriero and Rich Schefren (founder of Strategic Profits and Steal Our Winners) candidly discuss everything they do to improve brain function, boost cognitive performance, and offset dementia, including their favorite brain supplements, brain peptides, and personal lifestyle hacks that translate into more focus for faster business growth. Whether you're an aspiring entrepreneur or a seasoned business owner hungry for rapid growth, this interview is an absolute MUST-WATCH! Don't miss out on this game-changing conversation that's redefining the best way entrepreneurs achieve success.

Link to assistant question list: https://chrisguerriero.com/personal-assistant-interview-questions/ If you've been in business for more than a year but haven't surpassed the million-dollar mark, or if you've been in business for more than five years and haven't more than 10Xed that then you're almost definitely holding on to too many tasks. Because what happens for a lot of entrepreneurs, is that they get into business and start doing everything themselves because either: They think there's nobody who could do it better than them  OR They can't afford to hire anybody to help them This is where a lot of entrepreneurs get stuck, and its why so many businesses either fail to grow, or get stuck at a very low revenue level. Watch now and see 3 SIMPLE things you can do that will make it perfectly clear what tasks that if you let go of them will result in more growth, and most likely more bottom-line profit to your business... 

There's two questions every successful entrepreneur asks themselves on a regular basis. That regular basis may be annually, or quarterly, or even daily depending on how quickly your business is growing right now. And these two questions point out the weakest aspects of their business. The parts that might be getting weak as they grow, so they can fix them before they begin to hurt their growth… So watch now to see these 2 questions, and how they apply to YOUR business too... 

Have you ever felt overwhelmed, alone, and like you've got 5 important projects and nothing is getting done fast enough? That's what people feel 2 steps before they burnout, and by burning out, I don't mean you literally collapse and get sick... Burn out is when you stop being effective, meaning you're thinking about 10 things when you should be laser focused on the one task that moves the needle the most, before moving on to the next task. Burnout is the opposite of productivity, and there's millions of videos out there that talk about boosting your productivity, and if just the thought of there being millions of videos out there on boosting productivity makes you feel overwhelmed, then your problem is not productivity, it's that you're burned out in some way. Watch now and see how to fix this, and watch you productivity SKYROCKET!

Obviously as an entrepreneur one of the things that we think about with cars is the tax advantage of larger cars... And that's a pretty straightforward equation, and if that's right for you then go for it, but personally, I hate trucks and SUVs. I think they're awesome for other people, in fact the great majority of my friends have at least one truck or SUV... but they're not for me. And this is a big topic for a lot of entrepreneurs, because most of us are always in the market for another cool car. If that's you, or if you just want to know the best cars for entrepreneurs, that's what this video is all about. So watch now too see how to pick the right car FOR YOU...

Confidence is probably the number one character trait that you NEED to succeed in business. In fact, without it, it doesn't make a difference how many books you read, or how many trainings you go to, you will very quickly lose anything you gain unless you have confidence. Watch now and see if YOU are lacking confidence, and how it could be affecting your life...

It's vital to understand when you need a mental break, and what you can do to quickly refresh yourself. Otherwise, you'll burn out, or at the very least you'll become a less effective leader which always results in what... Poor decisions and lower revenue. Watch now and see if YOU need a mental health day, and if so, when to take one...

There's going to be times when that negative voice inside your head is just a little louder than it should be, and outside factors in your life start taking up real estate in your mind. When that happens, you've got one of two options. You can either give in by listening to them and allowing the stories to play out and get bigger… or you can say NO. Watch now and see what to do when things just don't seem to go your way, and how to bounce back BETTER THAN EVER…  

When you have a morning routine that you know you're going to do as soon as your feet hit the floor after getting out of bed, and that routine frames the rest of your day by starting the very first hour, the first 30 minutes, or even the first 15 minutes with something that gives you a quick win right off the bat… what you find is that your days will be more successful, your attitude will be more positive, and your results for the rest of the day will be more impactful. So, watch now and see examples of how to start your day right, not taken from books, or seminars, or podcasts, but from AMAZINGLY HIGH-PERFORMING EXECUTIVES who I know...

Lots of business owners struggle in the beginning because of the sheer number of tasks they have on their plate every single day. Sometimes business owners even drive their businesses to the ground by being stubborn and not hiring anybody to take tasks off their plate. Watch now and see the 1 hire I made, and several other entrepreneurs have made that took my businesses to the NEXT LEVEL! https://greatexecutiveassistant.com/

Do you have what it takes to be an entrepreneur? I got a question this week from someone who wants to know if they have what it takes to be an entrepreneur, and after hearing his story, he's going to have a rough ride. And I don't mean that in a rude way, I believe anybody can be an entrepreneur, however, it's going to be an uphill battle for some people. If you want to know if were you born to be an entrepreneur? Maybe you're in a job right now working for somebody else and you want to know if the entrepreneurial life is for you? Or you've already built some kind of a business, and now you're questioning if going into business was the right decision or if you should have just started working for somebody else's company? Watch now and find out!

Too many teens get comfortable. They get a job, they get comfortable in that job, and then they fail to set bigger goals. Or they go from high school to college not because they want a college degree, but because they're afraid they don't know what to do with their life yet, so college is a place they can feel comfortable, and it's a reason to put off the possible failures that they might have in their first few years in business. But those are some of the most important failures that shape the most successful and the happiest people. Watch now and see the best ways to make money as a teenager…

The masses always tell you that you shouldn't care what other people think. They say social media is killing people's confidence, and that people are constantly comparing their worst day to everybody else's best day. But the truth is, as an entrepreneur, you better care what everybody else thinks. Watch now and see why it's CRUCIAL that you care what everybody thinks about you in business!

There are four parts of every business that determine how much and how smoothly it'll grow. And when any of those areas are broken, business slows, and sometimes stops entirely, which is why so many businesses hit plateaus. Watch now and see what these four parts are, and how you can maximize them in your business!

I don't think it's a problem to think about death on a regular basis, because at least in my life, it's made me really think about how I spend my time every day, if I'm spending time with people who are really worth the short time we have on this planet, and if what I'm doing in my life and in my businesses is truly helping people. …it makes you change your way of thinking. Watch now and see how thinking about death helps me succeed, and how it can help you too!

Many of you know that I struggled for the first DECADE of my business life, literally living in my parents' house, supporting myself and my business mostly on credit cards. The moment it all changed for me, had nothing to do with understanding metrics, or getting a big break, or signing a killer deal. The moment I was able to unf*ck my revenue, was when I changed my MINDSET from a basic entrepreneurial mindset to a... Watch now and see how my change in mindset CHANGED MY LIFE!

Happiness is definitely fleeting when you're an entrepreneur... Because to be a GREAT entrepreneur you have to have impeccably high standards for yourself which means, at least in my life, I always fall a little short of where I want to be. And because happiness is often linked to reaching goals, since I never actually reach my true goals, I USE TO never allowed myself to be happy. Unfortunately, most entrepreneurs fall into that exact same scenario. Not WILLINGLY, and probably not CONSCIOUSLY. Watch now and see how I have overcome this while maintaining the never-ending drive to SUCCEED!

Tell me one great thing in your life that came without stress and anxiety happening first. It just doesn't happen... And it's probably the number one thing that allows entrepreneurs to get ahead when the general population will never take the same risks that are required to reach the big goals. Watch now and see how the most successful entrepreneurs utilize STRESS and ANXIETY to FUEL THEIR GROWTH!

One of the things I've noticed with the team members inside of my companies, as well as with the people on my board of directors, and almost every other successful entrepreneur that I spend time with is that there's 1 thing in everybody's lifestyle that's directly related to their ability to focus. And when they fix this one thing their ability to think clearly significantly improves. Watch now and see the 1 thing that is DIRECTLY related to how focused you are in business, and in life!

Do you know what your #1 core competency is? Is it leadership, marketing, sales, or relationships? Watch now and learn what YOUR #1 core competency is, and how you can use it to SUCCEED!

If you're in business and you send emails to your customers or prospects, I'm going to show you how you can make far more money and grow your business faster with one small change. Because over the past 2 years email open rates dropped, click through rates dropped, and email conversion rates dropped. And those are not marketing metrics, those are your prospects and customers voting with their actions and telling you they don't like emails. Watch this and see the TRUTH about marketing in business...

We use a formula in my companies to determine what we pay people. And this was a game changer for us years back when we started it because everyone on your team will perform better if you pay them what they're worth and that goes for employees, independent contractors, and vendors. But that doesn't mean to overpay them! And this becomes far easier when you offer people structured bonuses along the way… See the formula WE use in our companies to pay our employees...

I'm going to show you what my companies have been doing for the past decade to grow faster, more predictably and in a more stable way… And I'm going to give you examples so you can see how other companies just like mine are doing the exact same things. My goal is that by the end of this you can 2, 3 or 4x your growth by doing this same thing in your business… So, watch now to see how YOU can 2-4x your growth by changing this 1 thing…

You need to assume that anything a prospect gets from you, or a customer buys from you, they have no idea how to use it. This year when we started including some type of instructions (we call it a Consumption Guide) with every sale, our revenue grew, our stick rate went up, and our refunds dropped. Because people need to be trained on how to best consume your product or service, and it needs to be SIMPLE and VISUAL. Watch now and see how to create the BEST consumption guide, and how to tie it in to what YOU do...