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3 episodes with strategic profits
2 episodes with strategic profits
2 episodes with strategic profits
2 episodes with strategic profits
4 episodes with strategic profits
2 episodes with strategic profits
2 episodes with strategic profits
2 episodes with strategic profits
Rich Schefren is the Founder of Strategic Profits, the host of “Steal Our Winners”, and known as the “Coach To The Internet Gurus”. In this episode, he shares a ton of value bombs including a unique strategy to increase your conversions by adding just one additional page to your funnel! What You'll Hear In This Episode: - Rich's extensive experience as an online business coach, including coaching well-known clients like Russell Brunson and Ryan Deiss - How Rich created the first online “lead magnet” - His role in inventing the automated webinar and his involvement with Agora, which grew to a billion dollars in a year. - Why strategies don't stay effective for as long as they used to, and why having a unique marketing strategy is more effective than constantly reinventing one's marketing approach - A case study of how Felicia Pagesh successfully used the additional funnel page to increase her sales!
Listen in as Chris Guerriero and Rich Schefren (founder of Strategic Profits and Steal Our Winners) candidly discuss everything they do to improve brain function, boost cognitive performance, and offset dementia, including their favorite brain supplements, brain peptides, and personal lifestyle hacks that translate into more focus for faster business growth. Whether you're an aspiring entrepreneur or a seasoned business owner hungry for rapid growth, this interview is an absolute MUST-WATCH! Don't miss out on this game-changing conversation that's redefining the best way entrepreneurs achieve success.
Robert talks with Tom Beal who is known worldwide as The Simplifier. He helps you reach your next level, regardless of obstacles or roadblocks that have prevented you from breaking through the plateau you've reached, up to this point."Success is easy...like Marine Corps Boot Camp!" Tom assists you in understanding that it doesn't matter where you came from or where you may be right now; there are steps you can take TODAY which can lead you to fulfilling your dreams, personally & professionally.After being born to teenagers, raised around 4 divorces & 6 marriages, going to 9 different schools by 8th grade, and raised on welfare...Tom Beal was able to become a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years while in the Marine Corps, #1 in 5 sales organizations, Publisher of The North Carolina Home Book, and President of Kelly-Media, Inc (a Jim Kelly - NFL HOF QB company), working side by side with Mike Filsaime from 2006-2011, producing over $20 million in online results, and President of Strategic Profits for Rich Schefren for 2.5 years, from 2011-2013. Since then he travels the world sharing strategies to assist clients in simplifying their lives and results, and produces a lot of valuable content on several social media platforms regularly as well. http://tombeal.com
Never underestimate the power of investing in people first. In this episode, host Kevin Thompson interviews internet marketing pioneer Rich Schefren. They discuss the importance of relationships in both life and business, with Rich sharing stories about key people like Jay Abraham, Mark Ford, and others who have deeply impacted his success over the past 20+ years. Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world's top experts on online business strategy. He has coached the world's top online business gurus, increased clients' revenues by BILLIONS of dollars, grew 3 of his businesses to 7-figures a year, authored the first “viral” free business report, popularized online business coaching in 2005, and invented the first automated webinar in 2009. Rich founded Strategic Profits in 2005 and since then, the company has been on a mission to turn struggling opportunity seekers into profitable entrepreneurs. Key Highlights: [00:01 - 08:50] Building a Successful Coaching Business Rich on coaching high-level entrepreneurs and staying on the cutting edge with a 200+ contributor network Created a business model to publish successful new marketing strategies Establishing synergy providing value to contributors and clients Protecting reputation allows rewarding long-term relationships [08:51 - 22:16] The Power and Pitfalls of Relationships Invest in people first approach creates value Rich talks about the people who made the biggest difference in his life Presence and contribution matter more than just doing Insisting on being right destroys relationships - willingness to apologize mends relationships [22:17 - 41:51] Mentors and Events Opening Doors Mike Filsaime convinced Rich to write the pivotal manifesto Manifesto brought a testimonial from Todd Brown Mentors Mark Ford and Jay Abraham dramatically impacted Rich's success The value of attending events to establish a strong circle of support [41:52 - 49:55] Leaving People at a Better Place Remain honorable even in a rather dishonest environment Always be appreciative of others One simple action can be a catalyst for a powerful domino effect Connect with Rich at https://www.strategicprofits.com! Key Quotes: "I'd rather be broke with a bunch of friends than super rich and all by myself any day of the week." - Rich Schefren "Always try to do the right thing. Always try to leave people in a better place and be willing to see things through other people's perspective." - Rich Schefren Connect with Rich: Facebook: https://www.facebook.com/richschefren Linkedin: https://www.linkedin.com/in/rich-schefren Websites: https://www.strategicprofits.com and https://www.richschefren.com Honoring: Todd Brown, Mark Ford, Jay Abraham, Clayton Makepeace and Mike Filsaime Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher
How do you stay on top of the biggest marketing trends, mixing it up between what is tried and tested in terms of messaging while also trying out something new? Understanding the life cycle of a marketing strategy can be challenging, especially with AI and so much content out there already. Rich Schefren is an early Internet marketing pioneer, and he's been involved in more than his fair share of savvy marketing trends, such as the Video Sales Letter, the Internet Business Report, and even back when live streaming was first considered ‘a thing'. His insights into how we keep up as digital marketers in an AI-accelerating world are invaluable, as Rich reminds us that it's not so much about understanding the latest technology as it is about figuring out how to leverage that technology for your business. What sets apart successful online entrepreneurs from marketers involves a keen understanding of your messaging and the proprietary data that informs who you are targeting with that message. From direct faxing and infomercials to AI video avatars and 'liquid funnels', Rich eloquently straddles the past and the future of digital marketing in a way that makes us acutely aware of our present moment. This is evolutionary risk-taking as marketing strategies and principles go, looking at what has worked before in a different guise to appreciate what we are looking at now and to know it as if for the first time. Rich Schefren is the Founder of Strategic Profits and is one of the world's top experts on online business strategy. "Steal Our Winners" is the world's first digital mastermind that delivers profitable ideas from multi-million-dollar business gurus — every single month. Key Takeaways:01:32 Understanding the life cycle of a marketing strategy 06:41 Rich's early adventures with live streaming 07:30 How the Video Sales Letter peaked – and plateaued 13:46 How to get a prospect engaged in your offer17:51 Has Rich found a formula for combining tried and tested strategies with new ideas?20:53 Why entrepreneurs struggle online (and using your messaging to your advantage)24:16 What process does Rich have following a big marketing win?29:30 The importance of message testing to get the process better33:30 The value of high-production VSLs37:10 Using AI and video avatars to create high-quality content at scale40:17 The hyper-personalized 'liquid funnels' that are being developed in Israel42:05 Shifting from proximity to relevancy (ads as tracking devices)45:28 Rich shares his marketing platform where he shares successful strategies47:31 Building a business that leverages the latest technology Connect with Rich Schefren:Strategic Profits - https://strategicprofits.com/Steal Our Winners - https://richschefren.com/steal-our-winners/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:
How do you stay on top of the biggest marketing trends, mixing it up between what is tried and tested in terms of messaging while also trying out something new? Understanding the life cycle of a marketing strategy can be challenging, especially with AI and so much content out there already. Rich Schefren is an early Internet marketing pioneer, and he's been involved in more than his fair share of savvy marketing trends, such as the Video Sales Letter, the Internet Business Report, and even back when live streaming was first considered ‘a thing'. His insights into how we keep up as digital marketers in an AI-accelerating world are invaluable, as Rich reminds us that it's not so much about understanding the latest technology as it is about figuring out how to leverage that technology for your business. What sets apart successful online entrepreneurs from marketers involves a keen understanding of your messaging and the proprietary data that informs who you are targeting with that message. From direct faxing and infomercials to AI video avatars and 'liquid funnels', Rich eloquently straddles the past and the future of digital marketing in a way that makes us acutely aware of our present moment. This is evolutionary risk-taking as marketing strategies and principles go, looking at what has worked before in a different guise to appreciate what we are looking at now and to know it as if for the first time. Rich Schefren is the Founder of Strategic Profits and is one of the world's top experts on online business strategy. "Steal Our Winners" is the world's first digital mastermind that delivers profitable ideas from multi-million-dollar business gurus — every single month. Key Takeaways:01:32 Understanding the life cycle of a marketing strategy 06:41 Rich's early adventures with live streaming 07:30 How the Video Sales Letter peaked – and plateaued 13:46 How to get a prospect engaged in your offer17:51 Has Rich found a formula for combining tried and tested strategies with new ideas?20:53 Why entrepreneurs struggle online (and using your messaging to your advantage)24:16 What process does Rich have following a big marketing win?29:30 The importance of message testing to get the process better33:30 The value of high-production VSLs37:10 Using AI and video avatars to create high-quality content at scale40:17 The hyper-personalized 'liquid funnels' that are being developed in Israel42:05 Shifting from proximity to relevancy (ads as tracking devices)45:28 Rich shares his marketing platform where he shares successful strategies47:31 Building a business that leverages the latest technology Connect with Rich Schefren:Strategic Profits - https://strategicprofits.com/Steal Our Winners - https://richschefren.com/steal-our-winners/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency
Welcome to Episode 97 of the Make Your Mark Podcast! In this captivating episode, join host Kay Suthar as she delves into the extraordinary life story of Tom Beal. From humble beginnings as the child of teenage parents in a tumultuous environment, Tom defied the odds and achieved remarkable success. Tune in as Tom reveals his journey from becoming a national bicycle champion to excelling in the Marine Corps and emerging as a top performer in sales organizations. Discover how he transformed his experiences into a mission of empowering others through coaching and seminars.Here's a breakdown of what to expect in this episode:Embracing chaos and using it as a fuel for successNear-Death Experience and Perspective ShiftFinding Purpose Without Near-Death ExperiencesMaking the Most of Limited TimeOvercoming Limiting Beliefs and Seeking GuidanceAnd so much more!About Tom Beal: After being born to teenagers, raised around 4 divorces & 6 marriages, going to 9 different schools by 8th grade, and raised on welfare. Tom was able to become a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years while in the Marine Corps, #1 in 5 sales organizations, Publisher of The North Carolina Home Book, and President of Kelly-Media, Inc (a Jim Kelly - NFL HOF QB company), side by side with Mike Filsaime from 2006-2011, producing over $20 million in online results, and President of Strategic Profits for Rich Schefren for 2.5 years, from 2011-2013, and training thousands around the world since then on live stages and high level masterminds.Check Tom Beal on…YouTube: https://www.youtube.com/@TomBeal2Instagram: https://www.instagram.com/tombeal1/?hl=enLinkedIn: https://www.linkedin.com/in/tombeal/If you feel stressed out, and unable to enjoy the success you've built, or simply want to bring your results to a whole new level, go access the FREE resources available such as his podcast, app, YouTube channel, and Success Intake Form at: http://tombeal.comConnect with Kay Suthar!Website: https://makeyourmarkagency.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Go ahead and check out my podcast agency: https://makeyourmarkagency.com/For more info, please feel free to email me at kay@makeyourmarkagency.com
Explode Your Affiliate Program with Traffic Tribe Amber Spears, East 5th Avenue – The Sharkpreneur podcast with Seth Greene Episode 903 Amber Spears Amber Spears is a global leader, keynote speaker, highly sought after consultant, and one of the top leaders in the affiliate and partnership arena. Amber has spoken or been a keynote on stages like: Traffic and Conversion, Affiliate Summit East, Spark Live, Affiliate World, Mindshare, Facebook, and many others. Amber is a two-time award winning industry leader, named a “Top Marketer” by Digital Marketer, was in the film “Millionaire Within Her,” and has been featured on many top podcasts including: 7 Figure Entrepreneur, Strategic Profits, Digital Marketer, Hustle and Flowchart, Affiliated, and others, and is almost always asked to come back for repeat episodes and appearances due to her practical marketing advice, openness, and sense of humor. Amber has been called upon by industry giants like Kajabi, Clickbank, and Digital Marketer to create courses on partnership and affiliate marketing, that are being used by companies all over the world to grow their business with her proprietary methods. She has been called The Affiliate Marketing Guru, The Queen of Affiliate Marketing, and probably her most favorite nickname… Lady Gaga of Affiliate Marketing. She's still not sure exactly what it means but it feels awesome to be compared to a superstar. Amber is the co-founder of East 5th Avenue, a world class affiliate management education and marketing company. East 5th Avenue has trained over 2,500 companies and helped them generate over $530 million from their training methods. Amber is also the co-founder of Advanced Business Growth, and the founder of the Four Rooms Mastermind (formerly known as Mimosa Mastermind). These companies serve 7, 8, and 9 figure entrepreneurs who are looking to scale their business with the right people, with sustainable systems. Listen to this informative Sharkpreneur episode with Amber Spears about how to explode your affiliate program with Traffic Tribe. Here are some of the beneficial topics covered on this week's show: - How affiliate managers must be trained to move the business forward. - Why it's important to deepen the relationships you have with current affiliate partners. - How most owners don't have time to train their affiliate managers. - Why you must be generating new leads for your affiliate partners to reach out to. - How Traffic Tribe brings in new leads for entrepreneurs to do business with. Connect with Amber: Links Mentioned: https://calendly.com/tyler--369/e5a-growth-session-sg-md Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn from Rich Schefren how to accelerate your business growth by perfecting your online business strategy. Rich is a renowned online marketer, business strategist, and coach who has helped numerous entrepreneurs grow their businesses and achieve success. As always, Marketing Legends is ad-free and this week's episode includes…The story of Rich's very first coaching programHow to perpetually improve systems in your businessUncovering your magic number and learning to compress timeDebunking the concept of a ‘perfect business'Finding additional motivators once you've already made your moneyThe power of believing in your productIn 50 minutes, see how one of the smartest guys in the online marketing space sees and does business. Rich is a pioneer in his industry and has helped many of the gurus we know today get their foot in the door of their own industries. There is a ton of valuable insight in this episode, so make sure you listen in so you can master your own online marketing strategiesRich Schefren is a legend in the world of online marketing and business strategy. He is known for his expertise in helping entrepreneurs grow their businesses and achieve financial success. Rich's story is interesting because he came from nothing. His determination to overcome problems is an inspiration to many. Some of Rich's specific achievements include:Being a highly successful online marketer and business strategistFounder and CEO of Strategic Profits, an online coaching program for entrepreneursAuthor of several books including "Internet Business Manifesto" and "The Attention Age Doctrine"Recognized by The Wall Street Journal, Newsweek, ABC News, and other major media outlets for his innovative approach to business strategyHighly sought-after speaker and presenter at industry events around the worldRich is a proponent of the idea that entrepreneurs have the potential to achieve unlimited success, and that they should leverage their skills and resources to create wealth and freedom for themselves and their families. He is a true marketing legend in the world of online business strategy.
TOM BEAL has overcome much adversity to reach the top in numerous unrelated fields and endeavors.Today he shares tips, strategies, and secrets on how people can design and create a joyous worthwhile life full of passion, purpose, and love, regardless of where they may be right now.Mentioned during this episode (not in chronological order):- ZIG ZIGLAR- TONY ROBBINS- BRAIN TRACY- JAY ABRAHAM- JOE POLISH- JOE VITALE- NIGHTINGALE-CONTANT- GOALS- GOAL SETTING- MOTIVATION- PERSONAL MOTIVATION- JIM RHON- HEALTH- FINANCES- RELATIONSHIPS- SCIENCE OF GETTING RICH (book)- THINK AND GROW RICH (book)- MAKE TODAY GREAT- MARY KAY- MLM- HOUR OF POWER- STOIC PHILOSOPHY- MEMENTO MORI- JEFFREY GITOMER- GRANT CARDONE- EARL NIGHTINGALE- THE STRANGEST SECRET (audio recording)- THE SECRET (movie)- DIVORCE- JOHNNY DEPP- MIKE FILSAIME- RUSSELL BRUNSONBack story:Tom Beal was born to teenagers, grew up around 4 divorces and 6 marriages between his parents, went to 9 different schools by 8th grade, and went on to become a National Bicycle Champion, Honor Graduate from United States Marine Corps Boot Camp at Parris Island South Carolina, 3 Meritorious Promotions while in the USMC, #1 in 5 separate sales organizations, assisted in producing $10's of millions in online sales while working as Vice President of Marketing for Mike Filsaime (2006-2011), and President of Strategic Profits for Rich Schefren (2011-2013).He has spoken in front of thousands of entrepreneurs, and has touched countless lives from his intriguing posts on social media.Tom Beal's personal blog is at:https://tombeal.comTom Beal's podcast is at:https://maketodaygreat.com
In this episode, Phillip Lanos and Jason Miller are joined by Matt Rizvi, Managing Partner of Strategic Profits. Matt Rizvi is the managing partner and Copy Chief at Strategic Profits. I've written copy for nearly 10 years while working with A-list clients including best-selling authors, a #1-ranked podcast host, and even a 3-time Presidential candidate.Tune in to learn more!For more go to: https://www.strategicadvisorboard.comConnect:Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-boardJason Miller: www.linkedin.com/in/jasontmiller-sabPhillip Lanos: www.linkedin.com/in/philliplanosMatt RizviLinkedIn: https://www.linkedin.com/in/mattrizvi/Website: https://strategicprofits.com/
Amber Spears is a global leader, keynote speaker, highly sought-after consultant, and one of the top leaders in the affiliate and partnership arena. Amber has spoken or been a keynote on stages like: Traffic and Conversion, Affiliate Summit East, Spark Live, Affiliate World, Mindshare, Facebook, and many others. Amber is a two-time award winning industry leader, named a “Top Marketer” by Digital Marketer, was in the film “Millionaire Within Her,” and has been featured on many top podcasts including: 7 Figure Entrepreneur, Strategic Profits, Digital Marketer, Hustle and Flowchart, Affiliated, and others, and is almost always asked to come back for repeat episodes and appearances due to her practical marketing advice, openness, and sense of humor. Amber has been called upon by industry giants like Kajabi, Clickbank, and Digital Marketer to create courses on partnership and affiliate marketing, that are being used by companies all over the world to grow their business with her proprietary methods. She has been called The Affiliate Marketing Guru, The Queen of Affiliate Marketing, and probably her most favorite nickname… Lady Gaga of Affiliate Marketing. She's still not sure exactly what it means but it feels awesome to be compared to a superstar. Amber is the co-founder of East 5th Avenue, a world class affiliate management education and marketing company. East 5th Avenue has trained over 2,500 companies and helped them generate over $530 million from their training methods. Amber is also the co-founder of Advanced Business Growth, and the founder of the Four Rooms Mastermind (formerly known as Mimosa Mastermind). These companies serve 7, 8, and 9 figure entrepreneurs who are looking to scale their business with the right people, with sustainable systems. Listen to this illuminating Sharkpreneur episode with Amber Spears about affiliate marketing secrets. Here are some of the beneficial topics covered on this week's show: - How affiliate marketing helps a brand grow its reach and it's revenue. - Why affiliate marketing is a recession proof revenue stream. - How affiliate marketing is based on the relationship you make, not an algorithm. - Why a mastermind class is a great tool for entrepreneurs to use. - How word of mouth advertising can yield more business than traditional advertising. Connect with Amber: Links Mentioned: east5thavenue.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Ep #151 - In today's podcast episode, I'm joined by Tom Beal, a man who is a case study in resilience and overcoming adversity. Tom was born to teenage parents and lived through four divorces and six marriages while being raised on welfare. By the eighth grade, he was attending his ninth different school. In spite of his personal challenges (and even a near death experience), Tom has transformed his struggles into becoming a speaker, author, podcasters, and entrepreneur dedicated to living a life of gratitude and helping others live more fulfilled lives. Additionally, he became a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, the recipient of three meritorious promotions in four years while in the Marine Corps, #1 in five sales organizations, publisher of The North Carolina Home Book, and president of Kelly Media, Inc. (a Jim Kelly - NFL HOF QB company), side by side with Mike Filsaime from 2006-2011, producing over $20 million in online results, and President of Strategic Profits for Rich Schefren from 2011-2013. Tom now shares tips, strategies, and secrets to teach others how to create a joyous life full of passion, purpose, and love. He has become known as "The Simplifier" and a mentor to mentors because of his experience in helping people. Through his iOS and Android app, appropriately called "The Simplifier," people can access Tom's virtual trainings to help them maximize the value of their lives. Learn More About Tom Beal: Download the Simplifier app for iOS and Android App: http://YouAreNotDeadYet.com Get Tom Beal's book, "I'm Gonna Fight This Cancer," on Amazon at: https://www.amazon.com/Tom-Beal/e/B009DPT6N0%3F Access all of Tom Beal's website and social media links: http://TomBeal.com Listen to the "Make Today Great!" podcast: https://open.spotify.com/show/7p62TKujn7oLyyhMTsmhgm Connect with Tom Beal on LinkedIn: https://www.linkedin.com/in/tombeal/ Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them. FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com
In this episode, Tom Beal, an advisor and coach, talks about attaining success by learning to thrive through adversity. He is a crisis strategist who helps unfulfilled successful individuals get back on their feet. He ignites their burning desire to work and be triumphant whilst keeping what gives them joy and fulfillment. He is the publisher of The North Carolina Home Book, and President of Kelly-Media, Inc. (a Jim Kelly – NFL HOF QB company), along with Mike Filsaime from 2006 to 2011, raking in over $20 million in revenue, and the President of Strategic Profits for Rich Schefren for 2.5 years, from 2011 to 2013. If you are a highly successful miserable individual, it is best to reach out to Tom Beal via his website at http://thesimplifier.com/ or through his profile at https://www.linkedin.com/in/tombeal/.Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company.Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.
Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Tom Beal is an advisor and coach. He is a crisis strategist who helps unfulfilled successful individuals get back on their feet. He ignites their burning desire to work and be triumphant whilst keeping what gives them joy and fulfillment. He is a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years whilst in the Marine Corps, and #1 in 5 sales organizations. He is the publisher of The North Carolina Home Book, and President of Kelly-Media, Inc. (a Jim Kelly – NFL HOF QB company), along with Mike Filsaime from 2006 to 2011, raking in over $20 million in revenue, and the President of Strategic Profits for Rich Schefren for 2.5 years, from 2011 to 2013. If you are a highly successful miserable individual, it is best to reach out to Tom Beal via his website at http://thesimplifier.com/ or through his profile at https://www.linkedin.com/in/tombeal/. Dr. Kathryn Guylay is a certified epigenetics coach, consultant, speaker, author, podcaster, biohacker, and CEO of Make Everything Fun. She is also executive director and founder of Nurture, which is a non-profit organization dedicated to improving the health and wellness of children and families. She is a heart-centered leader in business and personal development who has worked with some of the largest companies in the world in the areas of strategy and performance. She is passionate about inspiring and empowering individuals and organizations to execute their highest purpose in the context of productivity and fun. If you're resonating with something physical or mental that stops you from hitting that optimal performance you really want, consider reaching out to Dr. Kathryn Guylay and visit her website https://makeeverythingfun.com and https://www.linkedin.com/in/kathryn-kemp-guylay/. Jeffrey Pelletier is the Chief Effectiveness Officer of Becoming Great Enterprises, LLC since its inception in 2004. He carries over 35 years of Human Resource and bottom line management experience. Jeffrey Pelletier is committed to leadership development, career development coaching, and training. An innovator in fostering people and organizations to fulfill their potential, he helps individuals in organizations navigate through “life's transitions” by discovering their life's core purpose. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices
The one and only “The Guru's Guru” Rich Schefren joins Landon to talk about his journey battling ADD and making it to the peak of the entrepreneurial world. Currently, Rich serves as the CEO & Founder of Strategic Profits which helps turn struggling opportunity seekers into profitable entrepreneurs. Rich was also the inventor of the first automated webinar back in 2009. Buckle up and get ready to ride on this strategic rollercoaster. As always, keep striking! ___ Connect with Spark To Fire | Facebook | Instagram | LinkedIn | TikTok | YouTube ___ This show is produced by Grindstone. Interested in starting a podcast? Visit grindstoneagency.com/podcasting to learn more.
The one and only “The Guru's Guru” Rich Schefren joins Landon to talk about his journey battling ADD and making it to the peak of the entrepreneurial world. Currently, Rich serves as the CEO & Founder of Strategic Profits which helps turn struggling opportunity seekers into profitable entrepreneurs. Rich was also the inventor of the first automated webinar back in 2009. Buckle up and get ready to ride on this strategic rollercoaster. As always, keep striking! ___ Connect with Spark To Fire | Facebook | Instagram | LinkedIn | TikTok | YouTube ___ This show is produced by Grindstone. Interested in starting a podcast? Visit grindstoneagency.com/podcasting to learn more.
On PivotMe today, we have Rich Schefren. He is widely recognized as the internet marketing pioneer and one of the world's top experts on online business strategy. He has coached the world's top online business gurus including Russell Brunson of Click Funnels, and has authored the first viral business report and - get this- invented the first automated webinar back in 2009. Today Rich runs Strategic Profits, which is a company on a mission to turn struggling opportunity seekers into profitable entrepreneurs. Rich explains how being passionate and not productive in whatever you do can drive you to success and happiness in life. He also explains the Steal Our Winners strategy, which revolves around creating a want and convincing people that they needed it. Listen in to learn about the importance of adopting a better and different system in your business to stand out and add value. You will also learn how to appreciate your journey by understanding that having and achieving goals won't make you happy or fulfilled because fulfillment is only found in the progress. Pivotal Questions Asked: [7:46] How do you navigate those pivots without your ego getting attached to who you used to be? [25:50] Explain what Steal Our Winners is and who it's for? [50:26] If you could tell the world one thing, what would it be? In This Episode You Will Learn: [12:59] How to tap into who you really are to find your purpose in life and business. [16:14] He explains some of the powerful exercises he's done for him and his clients to transform life and business. [25:57] Steal Our Winners – Rich explains how he creates new and winning tactics and strategies before the rest of the world finds out about them. [46:53] The importance of going through the hardship of growth to get to the other side of success. [50:36] Why it's always selfish to ask someone to sacrifice their happiness for you and never selfish to be unwilling to sacrifice your happiness for someone else. Quotes: “It's not about where you end up as much as it is about the experiences that you have.”- Rich [8:26] “The single biggest productivity secret in the world for people who are not naturally productive is to be very passionate about what it is that you're doing.”- Rich [10:00] “The principles of marketing never change; the tactics of marketing constantly change and oftentimes something new and different when it comes to marketing generally tends to work better.”- Rich [25:57] “It's always selfish to ask someone to sacrifice their happiness for you and never selfish to be unwilling to sacrifice your happiness for someone else.”- Rich [50:40] “Fulfillment is found in the progress, not in the acquisition.”- April [53:04] Connect with Rich: www.strategicprofits.com _____________________________________________________________________What can you do today? To Be Productive. Effective. Perform at your best. Even now. Are you struggling to stay focused? If you have the right framework, it takes the guesswork out of Productivity. Get our FREE mini-series 4 Steps: Doing More in Less Time. Visit pivot-me.com/4Steps to get it TODAY!
The pandemic may have shifted many businesses online in recent years, but Rich Schefren had been virtually scaling and growing businesses well before the world went remote. Rich Schefren is the coach for Internet gurus and the Founder and President of Strategic Profits, an online business consulting firm. As an “Internet Marketing pioneer,” Rich is responsible for groundbreaking innovations such as the first automated webinar, the first viral free business report and has worked to popularize online business coaching since founding his company in 2005. On this episode of Underdog Empowerment, Zach picks Rich's brain about how he creates launches and popularizes his marketing strategies. He also makes some suggestions for Zach to ramp up client acquisitions. Listen in for an episode that will dial in your business' growth plan. Show Notes: https://underdogempowerment.com/rich-schefren Get More Involved: Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Free A-to-Z roadmap on launching a top-shelf podcast: https://underdogempowerment.com/roadmap Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Subscribe On YouTube: https://underdogempowerment.com/youtube
In questa diretta con Strategic Profits Italia, parlo di E-commerce e come uno strumento come Google Ads può aiutare molto nella vendita di prodotti di un e-commerce. Se ascolti il video troverai che do anche piccoli consigli per migliorare le proprie campagne e cenni di conversion rate optimization.
Rich Schefren is one of the heavyweight champions of the internet marketing world. He's coached some of the biggest names & businesses in the industry, including multiple divisions at marketing powerhouse Agora. Now, he's sharing how to use adware to “spy” on your competitors and build a targeted list for pennies. By the end of today's episode, you'll know… The three networks that have an inventory of pages you can track with adware... How to add people to your highly targeted list for about 3 cents each... The key Rich has discovered to building superior look-alike audiences on Google and Facebook... Tune it now & discover Rich's bonus tip on how to take advantage of YouTube's latest algorithm changes to identify your best prospects. Rich scored a rare TKO on this episode of The Fighting Entrepreneur… Watch now to put into action his brilliant tips for building your list. You can follow Rich on Facebook & YouTube by searching for Strategic Profits or go to www.strategicprofits.com
purvak.patelYesterday at 10:26pm Rich Schefren is one of the heavyweight champions of the internet marketing world. He's coached some of the biggest names & businesses in the industry, including multiple divisions at marketing powerhouse Agora. Now, he's sharing how to use adware to “spy” on your competitors and build a targeted list for pennies. By the end of today's episode, you'll know… The three networks that have an inventory of pages you can track with adware... How to add people to your highly targeted list for about 3 cents each... The key Rich has discovered to building superior look-alike audiences on Google and Facebook... Tune it now & discover Rich's bonus tip on how to take advantage of YouTube's latest algorithm changes to identify your best prospects. Rich scored a rare TKO on this episode of The Fighting Entrepreneur… Watch now to put into action his brilliant tips for building your list. You can follow Rich on Facebook & YouTube by searching for Strategic Profits or go to www.strategicprofits.com
In an ideal world, our thoughts, ideas, and visions would automatically come together and present themselves to the exact person we're trying to reach. While that may not be possible right now, there are tried and true strategies that will help you define your message and make the impact you want. And it's all at the tip of your fingers. Welcome back to Inside The Greenroom! Today we have entrepreneur, coach, and founder of Strategic Profits Rich Schefren. From building three 7-figure businesses, to creating a free viral business report, and even inventing the first automated webinar, Rich has been dubbed the ‘Guru of gurus'. With world level expertise you'll gain key insight into how you can upgrade your online presence and niche down your audience to create profits that make a difference. Listen in as Rich talks about his journey of dropping out of college to help his father run an apparel business to redefining and creating a report that would change the way people do business. You'll learn boots-on-the-ground insight into diagnosing the root cause of your pain points, and why you may feel like your business is too big for you. Rich talks about common mistakes entrepreneurs make when marketing online, and how you can answer the deepest issue your audience has. Get an inside look at up and coming technologies and Rich's vision for the future of business. So hit play, and be ready to take some notes because this episode is bursting with answers to all the questions you have been too afraid to ask. For more resources and to find Rich online, check out the links below! More Of What's Inside: Pivoting with the rise of technology How ADD helped redefine Rich's perspective Condensing your marketing to 1 belief Solving problems from the ground up The life cycles of tactics and how people miss them Why you put your best ideas out there first Building a marketing plan through quality products Teaching your prospects to value your products The importance of marketing with relatability How to properly build your business around you The future of business and how you can get ahead How data could help your business And much more! LINKS: Join our upcoming event! Platform Live 2021 Connect with Rich: Website: https://www.strategicprofits.com Facebook: https://www.facebook.com/InternetBusinessTalk Instagram: https://www.instagram.com/therealrichschefren/ YouTube: https://www.youtube.com/channel/UCKSG9Ug9FKrFCYxSlTRwGiA LinkedIn: https://www.linkedin.com/in/rich-schefren/ Connect with Blair: blair@advanceyourreach.com Connect with us: Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.com stageagency@advanceyourreach.com Email: info@insidethegreenroompodcast.com Book Speakers for your next event! We are the only agency where you can book free and paid speakers, no bureau commissions! Learn More https://elitespeakersagency.com Episode Minute By Minute: 0:28 - Introducing Rich 1:29 - How Rich got started 5:22 - Moving his business to online 10:05 - Pioneering a new concept 14:48 - Starting at the foundation of marketing 20:09 - Giving valuable information for free 24:29 - How Rich got his free product out there 30:10 - Recreating an experience for your prospects 35:02 - What to look out for in the future 39:50 - Rich's current project 44:43 - The perspective of a business owner 49:23 - Handling an ongoing issue to gain an ongoing customer 53:33 - Where to connect with Rich More About Rich: Since founding Strategic Profits in 2005, Rich has been on a mission to turn struggling opportunity seekers into profitable entrepreneurs. During his career Rich has: Coached the world's top online business gurus Increased clients' revenues by BILLIONS of dollars Grew 3 of his businesses to 7-figures a year Authored the first “viral” free business report Popularized online business coaching in 2005 Invented the first automated webinar in 2009 In short, Rich is widely recognized as an Internet marketing pioneer and one of the world's leading experts on online business strategy
Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world's top experts when it comes to online business strategy. He's Coached the world's top online business gurus - Increased clients' revenues by BILLIONS of dollars –and Grew 3 of his businesses to 7-figures a year. Rich founded Strategic Profits in 2005 and the company's mission is to turn struggling opportunity seekers into highly profitable entrepreneurs. Top 3 Value Bombs: 1. Success is much more of a series of sprints with rapid recovery in between than just a marathon. 2. To make advertising work on social media nowadays, you can either tease or give your audience a taste of what you can offer them. 3. Stay at the forefront and look for any best practice to replace something that you are doing and do it better because it is clocking in it better. Sign up to Strategic Profits Daily to get boots-on-the-ground insights and offers from "The Guru's Guru," Rich Schefren, and his network of online business experts - Strategic Profits Website Sponsors: Thrivetime Show: Looking for a business coach who has helped thousands of entrepreneurs just like you to increase their profitability by an average of 104% per year? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire! Thinkific: It's time to stop trading time for money and start reaching more clients and making a bigger impact - with online courses! Try Thinkific for free today at Thinkific.com/eof.
Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world's top experts when it comes to online business strategy. He's Coached the world's top online business gurus - Increased clients' revenues by BILLIONS of dollars –and Grew 3 of his businesses to 7-figures a year. Rich founded Strategic Profits in 2005 and the company's mission is to turn struggling opportunity seekers into highly profitable entrepreneurs. Top 3 Value Bombs: 1. Success is much more of a series of sprints with rapid recovery in between than just a marathon. 2. To make advertising work on social media nowadays, you can either tease or give your audience a taste of what you can offer them. 3. Stay at the forefront and look for any best practice to replace something that you are doing and do it better because it is clocking in it better. Sign up to Strategic Profits Daily to get boots-on-the-ground insights and offers from "The Guru's Guru," Rich Schefren, and his network of online business experts - Strategic Profits Website Sponsors: Thrivetime Show: Looking for a business coach who has helped thousands of entrepreneurs just like you to increase their profitability by an average of 104% per year? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire! Thinkific: It's time to stop trading time for money and start reaching more clients and making a bigger impact - with online courses! Try Thinkific for free today at Thinkific.com/eof.
As a freelancer you've definitely heard stories of people who went from making $2-3K to $10K a month (or more!) in just a short period of time... If you're wondering who those people are and how you can use their secrets to scale your income to 7 figures or more too… You CAN'T miss episode 42 of The Road to a Billion with Stefan Georgi… The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more! In this episode, Stefan is joined by business consultant, offer owner, and email paramedic, Troy Ericson. Troy and Stefan first met back in 2019 when Troy was, at the age of 23, making $4-6K per month freelancing. Then, in 2020 he joined Stefan's Copy Accelerator program and started averaging $30K a month! Today, he's having $100k+ months as an Email List Management & Deliverability Consultant to 8 & 9 figure brands like Traffic & Funnels, V-Shred, Snow Teeth Whitening, Strategic Profits, and more… And in this episode we dig deep into the details of Troy's journey and the steps it took to go from novice freelancer to copywriting mentor, and how he helps entrepreneurs take their email lists to over 6 Figures a month! Here's a glimpse of the exclusive insights you are about to discover: • How to go from one-off projects to increasing your prices and removing the stress of retaining clients as a freelancer • The dangerous habit of equating your value to your income and the devastating effects it has on your mindset • The ‘whirlwind' that challenges highly successful freelancers and how to manage it so you can continue to scale ------- How can you be the NEXT person to be featured in an episode and get YOUR questions answered too? “The Road to a Billion” Radio Show airs Thursdays at 10 am PST… Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else. Sign up here: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkJsc1Bhc2VvNGJCR0FqbXJzWldublBFQkxOZ3xBQ3Jtc0trakYtc1A4T3NQMDJKRlozWUs0Yk5PcERfODA2bjZZT3NndHlDM3dWQnVCMUg2VkJMY2VDQWpwV01EeWk1MWdhVmpObHhjTHF4R3M1OUN1ZTc3R1RIbU9RYW5ZUUNNcDFtUHRFdkJvMXo1VFRyWTRvRQ&q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F (https://www.stefanpaulgeorgi.com/subs...) Make sure to subscribe to Stefan's YouTube channel to get notified about new episodes the moment they're released... https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXhBdTFrcXhzeHFlVjNGeUVaX3pMaUxhcHgxd3xBQ3Jtc0tubzk2Z0Q1Y2tmaVkzeEFrSS1CQkJvTHRfLUpaZVhzRWxONUJGWVE3MFFGRGpDWW9qNE80NDdoeDVvWVMzbmo5b1d5YXhhQWxlcEhCYzNEeVNmcXQ2end0cjAyWlN2UkdnRmtuNDhnUGhuTlZmTjRqaw&q=https%3A%2F%2Fbit.ly%2FSubscribeStefanGeorgiYT (https://bit.ly/SubscribeStefanGeorgiYT) And if you enjoyed this episode, we would LOVE it if you'd let us know with a ‘Like' and comment! Show notes How an unusual case of the yips lead to Troys start as a copywriter If ‘the yips' affects athletic performance, can it affect copywriting performance? How you can use ‘‘Response-ability' to turn any problem into a positive experience How to increase your income by thousands and secure your job through email list management How Troy's refusal to be fired turned into his first successful email gig THIS is what it takes to create an irresistible offer that clients can't say no to The best ways to connect with Troy When choosing a direction, is it better to be a freelancer or an offer owner? Why responsiveness is key to successful freelancing The secret behind Alex Becker's powerful 3-day dopamine detox theory Why you should check out Troy's Email Secrets Mastermind TODAY The big thing most freelancers forget to consider when accepting a high paying job offer If you've just landed a new email client, THIS is where you need to start to make a big impact Do you have to accept some level...
Join 9-Figure entrepreneur Stefan Georgi in Episode 148 of “The Road to a Billion”... The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more! In this episode, Stefan is joined by business consultant, offer owner, and email paramedic, Troy Ericson. Troy went from baseball player, to 4 figure copywriter, to having $100k+ months as an Email List Management & Deliverability Consultant to 8 & 9 figure brands like Traffic & Funnels, V-Shred, Snow Teeth Whitening, Strategic Profits, and more… Few people have the focus and determination that has allowed Troy to escalate his career so rapidly, and today he shares his secrets that you can apply to your copywriting business today. Here's a glimpse of the transformative insights you are about to discover: • An interesting perspective on ‘the yips' and how it can affect your copywriting performance • Why putting yourself through challenging situations make you a better freelancer and help to increase your income (**for further information and timestamps, check out the “show notes” section below) ----- How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else. Sign up here:https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbnFNYjV6MHpQMEtJdDRaZVM5cWlJdkk2ZWRfUXxBQ3Jtc0tsNzdOcjFPeVF5R3c4djhTNnlHMWtibFZsTThnUU5EakFrZS1sV1hUVmI0M21mdEJsNEU0TDlGSkJIWUFjMExFZkRqLTdwenZKQ3FVZm5Jc0dXOUx3RG9mcXFPX3lnSGNncEtnS2pmazBUY2NSX2dnVQ%3D%3D ( )https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/) And make sure to hit the subscribe button NOW to get notified about new episodes the moment they're released! Show Notes 2:40 - An interesting perspective on ‘the yips' and how it can affect your copywriting performance 4:50 - Why putting yourself through challenging situations can increase your income and make you a better freelancer Useful resources/links Troy's Current Offer http://www.gmailpromotab.com/demo1 (http://www.gmailpromotab.com/demo1) Email Secrets MasterMind https://www.leadparamedic.com/email (https://www.leadparamedic.com/) Free Email Marketing FAQ Sheet https://www.leadparamedic.com/email (https://www.leadparamedic.com/email) Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life... https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/) Get rid of writer's block and predictably crank out home run copy in record time with Stefan's “RMBC” copywriting course: https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.thermbcmethod.com%2Fsp3%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbXdWQ0FEZGR0TVI5RUtaeHJVUWtBOFhZQXVtQXxBQ3Jtc0ttMGlsR2VIS2tQRjdtVEZUVFV6cGVja2Ffd3lHdi14dlRzRWtUa2NoTjlhRHVyLWtEV1A2Z0tLTENiUXlpb1BwaHU1SGNvMHhSaFdqU05rMExmbGZYQ25fa2prQm9qZ1RqUFBuSjVIZVhLZGdLeVYtZw%3D%3D (https://www.thermbcmethod.com/sp3/) Justin & Stefan Talk Copy Facebook Group: https://www.facebook.com/groups/1931560346918594 (https://www.facebook.com/groups/1931560346918594)
Today we’re back with our friend and mentor, Rich Schefren of Strategic Profits, and who is known as the guru to the gurus, so it’s a great honor to chat with him. We’ve had him on the show a couple of times before and on this one, we talk about his perspective on how he’s building up his membership community, as well as some of the other cool stuff he’s doing with Jay Abraham. Rich is a brilliant strategic thinker and this episode has a wide rage of conversations that we know you will love and which will take you from writing a book, his dealings with Agora as well as ClubHouse. Once you’ve listened, be sure to check out our chats that we referenced on the show with Gary Henderson and Felicia Pagesh for more insight on getting noticed and building up your network. “It’s one thing to do a live stream, because people get to know you vs. someone stumbles across your video and you’ve got a lot less time to deliver the goods before they decide it’s a waste of their time.” - Rich Schefren Some Topics We Discussed Include: How helpful it is to have some female input in your business The beauty of relationship and the win-win How to up your cart value Maximizing your leverage with everything you do The beauty of live streaming When you have a great idea, what not to avoid to get it done Using progressive summarization to take in the most important information Clubhouse thoughts and how to up your game as a moderator Dissecting Frank Kern’s new offer Why you’ll never wash the dishes the same way again after listening to this show Resources From Rich Schefren: StrategicProfits.com Rich’s Facebook group Find Rich on YouTube Steal Our Winners References and Links Mentioned: Quick Reader Evernote Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People - Gary Henderson How To Get More Sales From Your Existing Work - Felicia Pagesh
Best Club + SEO Tips when joining Clubhouse were shared in this episode where the authors of the 1st Book on Clubhouse were Interviewed by Rich Schefren, Founder of Strategic Profits to his audience on Facebook LIVE. Since Rich Schefren is a very good friend of ours, we held nothing back when he asked us his best questions on getting started on Clubhouse. Here is a little background to this recorded episode... along with a few things shared in Clubhouse Conversations... Rich Schefren interviews Alicia Lyttle & CoachDeb Cole on Christmas Eve 12-24-2020 to learn the backdoor strategy of how to get an invite to Clubhouse, the hottest, invite-only audio app everyone is talking about. NOTE: Since the recording of this LIVE stream Rich Schefren did with his audience, a few things have been updated in Clubhouse - so CoachDeb re-recorded a few spots in this interview in order to give you the latest tips, hacks and trends on Clubhouse to help you get the 1st Mover's Advantage with the hottest new audio-only app that's hit the social marketplace… since Twitter! The Authors of the 1st Book on Clubhouse sat down with Rich Schefren to share their secrets of succeeding on Clubhouse. Clubhouse tips and hacks are revealed on this interview such as: Best Moderator Tips How To Start A Room How to Create A Club Best Strategies On Club Creation Keyword & SEO Hacks to Get Found On Clubhouse NEW Social Rooms - Super Secret For Friends & Followers ONLY How to Participate on Stage in Clubhouse Is Recording Allowed In Clubhouse Room? The Real Truth. Alicia Lyttle & CoachDeb Cole shared their best tips with their good friend Rich Schefren, and instead of just having a private conversation, they recorded it on Facebook LIVE in Rich Schefren's private Facebook group with 5,000 other viewers in the room listening. Join us in the conversation, and get the slides Alicia Lyttle showed in the Video of Facebook LIVE at our blog: http://ClubhouseConversations.com
This week I sat down with my mentor and friend Rich Schefren for the third time on The Unicorn Perspective! We discussed the major issues surrounding Big Tech, Wall Street, and repeating history. Rich also talks about his latest project, The Coalition To Save Internet Business. About the guest:Known as the Guru to the Gurus because he's the coach behind many of today's top online marketers early in their careers i.e Russell Brunson of Clickfunnels, Ryan Deiss of Digital Marketer, and countless others (all names you'd recognize). He's the only consultant on the planet with a $1 billion dollar testimonial for his work with Agora Publishing, and in total has been responsible for his clients raking in an additional $15 Billion in increased sales, all it of documented. The name of his company is Strategic Profits, where he offers coaching programs in marketing and business growth, and has a free daily email named Daily Insider Secrets.What you'll learn:-Why you should be concerned about Big Tech today-What you can do to help mitigate potential damages caused by Big Tech-The importance of looking at the cost of a course versus what you're losing by not having the skills that course teaches
547: What’s Coming Next Rich Schefren, Strategic Profits – The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 547 Rich Schefren Rich Schefren is the Founder and President of Strategic Profits, and the "coach to the Internet Gurus." After graduating from Case Western Reserve University, summa cum laude as an accounting major, Rich was recruited by Arthur Anderson's Strategic Planning Division. There he garnered several awards and then jumped at the opportunity to take over his family's struggling clothing business. When Rich turned that business into Soho's hottest eclectic clothing boutique, with loyal customers like Prince and Uma Thurman, he was hooked on being an entrepreneur. Through his unique marketing ideas, the business had revenue growth from $1.5 to over $6.5 million in just three years. Next Rich invested $7500 to create a hypnosis center which expanded to multiple locations and generated over $7 Million a year, within four years. Rich then wanted to share his success secrets and developed a program for other hypnosis centers to achieve the success he had. When he made $287,000 in one week selling the program, he knew he was on to something big. Rich parlayed his offline successes and marketing prowess into an information product business. Over the next 2 years he established joint ventures with the major online marketing players that generated in excess of $4 million in revenue. Many of these marketers secretly sought his advice to help them turn their businesses into profit-producing powerhouses. His passion was ignited to share what he'd learned with all struggling internet marketers who wanted to build real businesses and freer lives. That's when Strategic Profits came to be. Listen to this illuminating Sharkpreneur episode with Rich Schefren about what’s coming next for businesses. Here are some of the beneficial topics covered on this week’s show: How COVID-19 allowed for direct response marketing to be really effective. Why clubhouse rooms have become so popular with business owners. How every big breakthrough in direct response came from a change in format. Why new formats make it easier direct response marketers to make a sale. How 51% of traffic from Google search doesn’t leave Google. Connect with Rich: Guest Contact Info Twitter @richschefren Instagram @therealrichschefren Facebook facebook.com/InternetBusinessTalk LinkedIn linkedin.com/in/rich-schefren-4945471 Links Mentioned: strategicprofits.com/rich Learn more about your ad choices. Visit megaphone.fm/adchoices
This week I caught up with my good friend Rich Schefren, a CEO, visionary, coach, and award-winning author. We talk about how product launches have changed and the value of refining your work and sticking with one project versus constantly jumping from one project to the next. Rich also gives his tips for how he stays motivated and explains why empathy is essential in the marketing world. We dive into Facebook and YouTube algorithms and their impact on political and social issues. With technology today, will people ever be able to find common ground again?About the guestRich Schefren is known as the Guru to the Gurus because he's the coach behind many of today's top online marketers early in their careers i.e Russell Brunson of Clickfunnels, Ryan Deiss of Digital Marketer, and countless others (all names you'd recognize). He's the only consultant on the planet with a $1 billion dollar testimonial for his work with Agora Publishing, and in total has been responsible for his clients raking in an additional $15 Billion in increased sales, all of it documented. The name of his company is Strategic Profits, where he offers coaching programs in marketing and business growth, and has a free daily email named Daily Insider Secrets.What you'll learn-Tips to help you get the most out of your day-The positive and negative sides of social media algorithms-How to keep yourself motivated, especially when money is no longer a driving factor-The role problem-solving plays in successful entrepreneurship
Which type of entrepreneur are you? Are you about growth or lifestyle? I sat down with my good friend and marketing genius Rich Schefren to breakdown the two types of entrepreneurs!Known as the Guru to the Gurus because he's the coach behind many of today's top online marketers early in their careers i.e Russell Brunson of Clickfunnels, Ryan Deiss of Digital Marketer, and countless others (all names you'd recognize). He's the only consultant on the planet with a $1 billion dollar testimonial for his work with Agora Publishing, and in total has been responsible for his clients raking in an additional $15 Billion in increased sales, all it of documented. The name of his company is Strategic Profits, where he offers coaching programs in marketing and business growth, and has a free daily email named Daily Insider Secrets.
We have a true legend of digital marketing on the show today. Rich Schefren has done a lot in the marketing space, to put it lightly! He is a pioneer of the modern marketing world and has been a mentor to many of the most famous young faces doing interesting things right now. We are so excited to speak to Rich today as he breaks down his experience in this episode that is absolutely brimming with information. Rich packs so much wisdom into each answer, and his decades of expertise become so apparent that you are definitely not going to want to miss this one! We discuss the discovery of the video sales letter, how he got a billion-dollar testimonial and what it means to be resourceful during difficult times. Rich tells us exactly why he loves his iPad so much, what he learned from the old guard of legendary marketers and how he has gone about laying staff off when it was necessary. We discuss pruning your business, building a strong team through profit-sharing, and the definitive moments from his career, so tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:54] A brief background to Rich's work and how he landed up where he is today! [04:58] Working with legendary direct response marketers. [09:12] Rich's move into coaching and mentoring new faces in the game. [12:15] How writing 'The Internet Business Manifesto' changed Rich's life! [16:02] Resourcefulness and creating value for others; evergreen lessons from Rich. [18:39] Pruning parts of your business and enabling its further growth. [21:42] Rich's strategy for setting up profit-sharing in his company. [27:54] Lessons that Rich learned through layoffs and handling employees. [32:30] Rich's best books about direct response marketing! [34:42] The value Rich found in learning to speed read and his note-taking process. Resources From The Interview: Strategic Profits Rich Schefren on Twitter Ryan Deiss Russell Brunson Zoom Fred Segal American Rag Timeout Jay Abraham Gary Halbert John Carlton Dan Kennedy Stephen Pierce Gary Vaynerchuk Agora Publishing The Internet Business Manifesto Jon Benson ClickBank Charlie Munger QuickReader Calibre Voice Dream GoodReader Evernote Kindle Must read books: Breakthrough Advertising Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter
On this episode, Rich Schefren joins us for an afternoon pint from his home in The Hamptons. Rich is the founder of Strategic Profits and known as the “guru to the gurus”. He’s personally added over 15 Billion dollars of additional revenue to his clients over the course of many years. He’s been featured on […]
Known as the Guru to the Gurus because he's the coach behind many of today's top online marketers early in their careers i.e Russell Brunson of Clickfunnels, Ryan Deiss of Digital Marketer, and countless others (all names you'd recognize). He's the only consultant on the planet with a $1 billion dollar testimonial for his work with Agora Publishing, and in total has been responsible for his clients raking in an additional $15 Billion in increased sales, all it of documented. The name of his company is Strategic Profits, where he offers coaching programs in marketing and business growth, and has a free daily email named Daily Insider Secrets.
Have you noticed that digital marketing has changed in the last few months? It’s almost as the game is rigged against the little guy: the small business. Prices to advertise shifting for no real apparent reason. Accounts being shut down without notice. It’s as though the big guys have something rigged. Today’s segment is about the Goodfellas and the Coalition to save the internet. Richard Schefren is the Founder of a company called Strategic Profits and the “guru to the gurus” when it comes to growing your business. He has personally helped to add over $15 billion of additional revenue for his clients. In this episode, he will share how attention scarcity impacts you and how to create demand out of thin air. You’ll also discover a new approach to partnerships. how you can compete with big tech companies and survive online.
Rich Schefren is the “guru to the gurus”- personally adding over $15 Billion of additional revenue to his clients.
Rich Schefren, Founder and President of Strategic Profits, is the “guru to the gurus” has personally added over 15 Billion dollars of additional revenue to his clients over the course of many years. He's been featured on media outlets like The Wall Street Journal, Newsweek, ABC, NBC, FOX, MSNBC, The Discovery Channel, The Daily News, The New York Post… and many others. After graduating from Case Western Reserve University, summa cum laude as an accounting major, Rich was recruited by Arthur Anderson's Strategic Planning Division. There he garnered several awards and then jumped at the opportunity to take over his family's struggling clothing business. When Rich turned that business into Soho's hottest eclectic clothing boutique, with loyal customers like Prince and Uma Thurman, he was hooked on being an entrepreneur. Through his unique marketing ideas, the business had revenue growth from $1.5 to over $7.5 million in just three years. Next Rich invested $7500 to create a hypnosis center which expanded to multiple locations and generated over $13.5 Million a year, within four years. Rich then wanted to share his success secrets and developed a program for other hypnosis centers to achieve the success he had. When he made $287,000 in one week selling the program, he knew he was on to something big. Rich parlayed his offline successes and marketing prowess into an information product business. Over the next 2 years he established joint ventures with the major online marketing players that generated in excess of $4 million in revenue. Many of these marketers secretly sought his advice to help them turn their businesses into profit-producing powerhouses. His passion was ignited to share what he'd learned with all struggling internet marketers who wanted to build real businesses and freer lives. That's when Strategic Profits came to be. And the story continues to unfold... Connect Rich Schefren: Website: https://csib2020.com/join/ Promo code - niceguys Twitter: https://twitter.com/richschefren Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Nice Important Links: Subscribe to the Podcast website: Niceguysonbusiness.com Book Doug and/or Strick as a speaker at your upcoming event. Doug's Amazon #1 Best selling book Nice Guys Finish First. Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments TurnKey Podcast Productions Important Links: The Ultimate Podcast Launch Formula www.turnkeypodcast.com/ultimatelaunchformula FREE workshop on how to "Be A Great Guest." Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Rich Schefren, Founder and President of Strategic Profits, is the “guru to the gurus” has personally added over 15 Billion dollars of additional revenue to his clients over the course of many years. He's been featured on media outlets like The Wall Street Journal, Newsweek, ABC, NBC, FOX, MSNBC, The Discovery Channel, The Daily News, The New York Post… and many others. After graduating from Case Western Reserve University, summa cum laude as an accounting major, Rich was recruited by Arthur Anderson's Strategic Planning Division. There he garnered several awards and then jumped at the opportunity to take over his family's struggling clothing business. When Rich turned that business into Soho's hottest eclectic clothing boutique, with loyal customers like Prince and Uma Thurman, he was hooked on being an entrepreneur. Through his unique marketing ideas, the business had revenue growth from $1.5 to over $7.5 million in just three years. Next Rich invested $7500 to create a hypnosis center which expanded to multiple locations and generated over $13.5 Million a year, within four years. Rich then wanted to share his success secrets and developed a program for other hypnosis centers to achieve the success he had. When he made $287,000 in one week selling the program, he knew he was on to something big. Rich parlayed his offline successes and marketing prowess into an information product business. Over the next 2 years he established joint ventures with the major online marketing players that generated in excess of $4 million in revenue. Many of these marketers secretly sought his advice to help them turn their businesses into profit-producing powerhouses. His passion was ignited to share what he'd learned with all struggling internet marketers who wanted to build real businesses and freer lives. That's when Strategic Profits came to be. And the story continues to unfold... Connect Rich Schefren: Website: https://csib2020.com/join/ Promo code - niceguys Twitter: https://twitter.com/richschefren Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Nice Important Links: Subscribe to the Podcast website: Niceguysonbusiness.com Book Doug and/or Strick as a speaker at your upcoming event. Doug's Amazon #1 Best selling book Nice Guys Finish First. Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments TurnKey Podcast Productions Important Links: The Ultimate Podcast Launch Formula www.turnkeypodcast.com/ultimatelaunchformula FREE workshop on how to "Be A Great Guest." Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Rich Schefren, Founder and President of Strategic Profits, is the guest on this episode. In addition to telling some Russell Brunson stories from the past, he dives into the future of internet business and creating demand for your product. If you want to learn more about growth strategies for your business, Rich is hosting a Live Cast Wednesday, February 19th. Csib2020.com and enter in the code ClickFunnels
Rich Schefren, Founder and President of Strategic Profits, is the guest on this episode. In addition to telling some Russell Brunson stories from the past, he dives into the future of internet business and creating demand for your product. If you want to learn more about growth strategies for your business, Rich is hosting a Live Cast Wednesday, February 19th. Csib2020.com and enter in the code ClickFunnels
This episode has 2 great bonuses for you. Bonus #1. Since it's a VIDEO interivew, you can Watch it by going to https://baconwrappedbusiness.com/richschefrenBonus #2: Get a Free ticket to Rich's 24 Hour Livestream and much more by visiting: https://baconwrappedbusiness.com/rich... and use Codeword: BACON to unlock the vault. Rich Schefren is the founder of Strategic Profits and one of the guys I turn to when I want insights on what's working and what's coming up.In this episode you'll hear Rich talk about- unique ways to create and channel customer demand- how to rapidly learn and integrate new information-how to protect your business from some very big dangers happening right now from big tech and the platforms that digital marketers rely on most.And you can see what Rich is doing next by visiting https://baconwrappedbusiness.com/rich... and use Codeword: BACON to unlock the vault.
Our guest in this episode is the “guru to the gurus”, Rich Schefren. Rich was the first guy to do online coaching, and ended up leveraging that to become the godfather to many of the major online marketing players of today. His passion was deepened to share what he had learned with all the aspiring internet marketers who wanted to build real businesses and have more freedom. That's when his consulting business, Strategic Profits, came into existence, adding over 15 Billion dollars of additional revenue to his clients over the course of many years. Listen along as he fires off expert advice, and explains how he has built the very successful “Opt Out Life” he has today. Want to learn more? Our listeners will get an exclusive code to join his 24-Hour Broadcast - THE 'COALITION TO SAVE INTERNET BUSINESS'. Just go to Optoutlife.com/Rich and use the code "optout" to save your seat! More at optoutlife.com/podcast/rich-schefren/
This week's show is an interview with Rich Schefren, CEO of Strategic Profits. He wrote a free report called The Internet Business Manifesto that gives birth to his online business. Discover how Rich helped small business owners in the times of their greatest needs using his proven strategy. Here are few insights you’ll hear on today’s show… Rich’s Bio - His transition from venturing to a clothing, music, hypnosis business and then to an online business Strategy is how you get the most from limited resources - Rich explained how he does the same strategy to different markets Antique Boutique - Rich shared how to sell people on the store before they bought any clothes. Being strategic as a coach - How to find the right market for your service? I don't think I'm the world's best coach but I do think I'm the best choice for a coach if you're an online entrepreneur - Learn how Rich conceived his first seven figures Try and create a business that will allow me to explore whatever to be built in a way that I can be who I am - What keeps him going for the next ten years as an entrepreneur? Identify the cause that's bigger than you that will pull you forward - One piece of advice Rich would say to aspiring entrepreneurs. Success Quote Relevancy has replaced Proximity I tell entrepreneurs that their goal when being strategic is to figure out how they can be successful in their business without them changing. Heroes are normal people that were pulled by a cause bigger than themselves. Resources The Internet Business Manifesto Entrepreneurial Emergency Connect with Rich Website
Clicks And Leads | For Entrepreneurs | Digital Marketing | Success Thinking | Being A Digital Nomad
Recently I got to interview one of my all-time business mentors, Rich Schefren. I've been working through Rich's coaching program since 2006 and ironically we had this podcast interview fixed up for months. Then I ended up, by sheer fluke, going to Florida to work with him just the weekend before this podcast interview happened. In this one, we throw away the agenda, and I just let Rich tell his story and share his wisdom. I really hope you enjoy it as much as I did. Nicola: Today I'm delighted to welcome a man who has made the biggest difference to not only my business life, but now the rest of my life, too, thanks to his groundbreaking transformation weekend I attended in Delray Beach, Florida. Rich Schefren has completely changed the way I think about everything. He is an author, entrepreneur, internationally known business consultant, who's helped thousands of people build the online business of their dreams, including many household names online. A lifelong entrepreneur himself, Rich built his first $7 million business by the age of 23, and he first retired by the age of 25. Bored only six months later, he got interested in hypnosis and decided to turn that interest into a business. Realizing his love was the startup stages of growth, Rich left the Hypnosis Center when it had grown to 13.5 million annually, and pursued his next passion, the Internet. Since then his Internet strategies have been taught to and used by Google, Microsoft, Yahoo, Agora Publishing, Motley Fool, thestreet.com, and Boardroom Publishing, not to mention Weiss Research Incorporated. Wanting to impact the world, he then founded his current business, Strategic Profits. His company's mission? To improve the lives of entrepreneurs worldwide by helping them to earn more while working less in their businesses. Welcome to the call, Rich. Rich: Thanks, Nicola. Nicola: You're very welcome. What I'd really like to do, Rich, is go right back to the beginning. Now, obviously I know your story inside out, but my listeners won't, so take us back and tell us how you became the entrepreneur you are today and then we'll go into your best tips for business, mind, money, and marketing. Rich: How far back do you want me to go? Nicola: Well, you know, tell me about your family, where you grew up, and was there any entrepreneurial influences in your life in the early days? Rich: Oh, yeah, sure. I think I was blessed by that. My dad was an entrepreneur, kind of a ruthless entrepreneur, so I got to see the extremes of business, I'd say. I didn't want to grow up that way, but it was definitely a lesson, and he wasn't around very much, but because he wasn't around very much, I was always eager to be around him whenever I had the opportunity, and so a lot of that time that opened up for me, to be able to spend time with him, was on the weekends to kind of tag along with him on a Saturday when he would go to work or go to meetings, and I would join him. Sometimes he would be meeting other business owners or doing deals, and I would just sit there and listen, and then on the way home he would describe like why he said what he said on the way there. He would kind of give me a perspective, and so it was always an educational experience for me. He treated me like an entrepreneur. I remember as a kid I used to wash his car for a dollar. I was like eight years old and one day he made the mistake of having me in the car when he took me to the car wash. When he took me to the car wash, I saw that he paid eight dollars for the car wash, and I was like, you know, a little bit offended that here he was paying the car wash eight dollars. I was only getting paid a dollar, and so I said, you know, "What gives here?" He's like, "Well, you know, that's what we agreed upon." I said, "Well, from now it's going to be eight dollars," and he said, "Well, if it's eight dollars, then I'm just going to take it to the car wash." He's like,
Tom Beal was born to teenagers, raised around 4 divorces & 6 marriages, going to 9 different schools by 8th grade, and raised on welfare... He was able to become a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years while in the Marine Corps, #1 in 5 sales organizations, Publisher of The North Carolina Home Book, and President of Kelly-Media, Inc (a Jim Kelly - NFL HOF QB company), side by side with Mike Filsaime from 2006-2011, producing over $20 million in online results, and President of Strategic Profits for Rich Schefren for 2.5 years, from 2011-2013 He assists people to understand that it doesn't matter where you came from or where you may be right now; there are steps you can take TODAY which can lead you to fulfilling your dreams, personally & professionally. Below is a free membership to start your All-in journey! All-in Membership : A free video course and mentoring for those who know it’s time to get off the sidelines and step up to make a difference in their lives and the thousands behind you. Show Sponsors Sponsors and Advertisers. To learn more Click Here
Today we are speaking with Todd Brown.. Todd has an uncanny ability for transforming ordinary, mundane marketing campaigns into grand-slam money-makers. His unique marketing funnel strategies, tactics, and copy hacks have generated tens of millions of dollars for himself, his clients and many of his coaching students. He's the creator of several training programs including “The Marketing Funnel Automation Program,The Marketing Funnels Uncensored Newsletter” & The 6 Figure Funnel Formula and 26 Advanced Marketing Funnel Conversion Tactics He's worked with Jay Abraham, Michael Masterson, Clayton Makepeace, John Carlton, Mike Filsame, Russell Brunson, Frank Kern, Chris Brisson and Ryan Deiss. He is also a highly sought after speaker and has been on stages with Michael Geber and Brian Tracy among other notable professionals. Many people know him through his work with Strategic Profits, where he worked alongside Rich Shefren, a highly respected entrepreneur known to have made over $3,000,000 in only 7 days Todd brown is the goto guy for creating wildly profitable marketing funnels. Why a marketing funnel? What is a marketing funnel? A marketing funnel is a step by step strategic system for turning eyeballs into leads and then customers. If you want to play like the big boys play, then a single, phenomenal front end marketing funnel could revolutionize your business. It could revolutionize your business by allowing you to generate new customers at break even, meaning you spend $1000 and you get $1000 worth of new customers in your business. When you get that you've just reached the promised land because at that point it's no longer about marketing it becomes a scale issue. Now a heads up.. This has nothing to do with any get rich quick fluff. He's a firm believer that there is no fast way to sustainable riches in business.. He's been in this game a long time and knows there is a big difference between having an income stream or making money online and having an online business. I'm SUPER excited to finally be able to connect with him today. I've wanted to have this conversation for a long time now.. Todd is someone I've not had the pleasure of meeting in person yet, but we have something like 250 mutual friends on facebook and I've been a fan of his from a distance for a long time now. What I do know is we both agree in order to have a sustainable business you have to have a rock solid funnel that allows you to pay for traffic, do paid media and break even on the front. In order to be able to do that with the cost of media today, you need a funnel with multiple paths all based on engagement.. not a one size fits all cookie cutter approach. I present to you, the man himself.. Todd Brown.. (insert crowd cheering here) Enjoy! --- Mission Statement: My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better. Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them? Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place? Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire? The Best Business Podcast was created for you to have all this in one place. If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together. "Your success is my success." -- Daryl Urbanski
To get all the links and more info on the episode go here: http://bit.ly/1GXLpJ4If you had 4 more hours a day, what would you do with it? Entrepreneur, and founder of Strategic Profits, Rich Schefren, is all about maximizing your productivity, so you can spend less time working and more time doing the things you love.So, how do we find focus in this fast-paced, can't-stop-checking-my-smartphone world?Rich Schefren, who at the time of this podversation was on track to do $10 million in sales, completely breaks down how and why he measures almost everything in his business, especially how everyone spends their time.If you want to meet your goals, spend less time working, and still grow your sales like wildfire, you have to hear his research-backed solutions.Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54
Looking for secrets to be successful with marketing funnels? Todd Brown has the answers. Todd is one of the foremost experts in creating highly profitable and online marketing funnels.He is a direct response marketing expert that has been in the trenches for years, working with some of the top entrepreneurs and business minds out there—from Rich Schefren and Jay Abraham to Clayton Makepeace, John Carlton and many more.Todd’s copy hacks and strategies have been used to create tens of millions of dollars not only for himself but also for his clients. He is on the show today to share his expertise in creating marketing funnels, front-end value, and what it takes to create a big idea.Todd reveals strategies, tactics, and copy hacks that have been used to generate millions for himself, his coaching students, and his clients.Some Topics We Discussed Include:Todd’s background and work alongside Rich SchefrenAn important lesson for all students of marketingThe Big Idea behind successful brands (example: The 4 Hour Work Week)The two major things million dollar and multimillion-dollar funnels have in commonTwo books every marketer should have in their library (and read multiple times per year)The five levels of marketplace sophistication and why it's critical you know which you're inWhy you need to be aware of the buyer's psychological stateWhat Todd typically finds lacking in sales funnels?What you should and shouldn't be testing in your marketing funnels?Todd breaks down front-end vs. back-end direct sales marketing and why it's critical to know the differenceTools for tracking life-time customer value and the numbers that matterThe three tools that Todd utilizes for creating funnelsThe shift that Todd is currently makingThe importance of having a premise and big ideaResources for getting your next big ideaLearn more about Todd and get the full shownotes at https://baconwrappedbusiness.com/todd-brown/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter
Michael R. Biancone has consulted with multiple companies and has addressed hundreds of individuals with seminars and personal coaching throughout the U.S. and Mexico. He has been keynote speaker at a number of seminars offering valuable information to individuals. He has been awarded as "Best-Selling Author" through the National Academy of Best-Selling Authors. Michael Botelho principal and chairman of the Public Finance Practice Group at the Connecticut based law firm of Updike, Kelly & Spellacy, P.C. Attorney Botelho represents issuers, underwriters, trustees, purchasers and letter of credit banks in general obligation bond, refunding bond and revenue bond financing transactions Rich Schefren internet marketer, business strategist and coach from the US. He is the Founder and CEO of Strategic Profits, which provides online training for entrepreneurs and small businesses. Schefren is known in the internet marketing community as the "guru's guru", and has both coached and joint ventured with many other successful entrepreneurs
Todd Brown is one of the worlds leading authorities on building highly profitable marketing funnels. He's the creator of several training programs including “Marketing Funnel Automation Partnership Coaching Program, 26 Advanced Marketing Funnel Conversion Tactics and The Marketing Funnels Uncensored Newsletter”. He helped Rich Schefren grow Strategic Profits into the company it is today by implementing these strategies and tactics. What we talk about in this interview is easy to understand but it's advanced money making advice. It's all about Marketing Funnel Optimization. I promise you there is no joke, no hype in this next sentence... acting on what Todd teaches in this interview could easily multiply your online sales by double, triple or much more. Why? Because your marketing funnel is the core of your online business. You have to get it right and you have to keep optimizing it if you want to make the most money possible. In this interview Todd reveals... * The must-have tool to run your marketing funnel * Why straight, linear funnels are dead! (Hint: Dynamic, segmented funnels are what's working now) * How to have a high converting, front-end funnel that pays for all your traffic * How to create content in your funnel that does no selling, but still makes you a lot of money * How many steps a funnel should have * 3 back-end marketing sequences that will raise the lifetime value of your customers * And a lot more! Trust me, this content is gold, invest the next hour to listen to it, it will pay off Either listen to the interview or read the entire transcript below... Joey Bushnell: Hello, welcome to The Online Marketing Show! I'm your host Joey Bushnell Today's special guest is Todd Brown... who is without question, one of the worlds leading experts when it comes to marketing funnels. He's the creator of several training programs including “Marketing Funnel Automation Partnership Coaching Program, 26 Advanced Marketing Funnel Conversion Tactics and The Marketing Funnels Uncensored Newsletter”. I highly recommend you go check out his blog over at marketingfunnelautomation.com Todd, thank you so much for being on the call with me today. Todd Brown: You're welcome man! I'm excited to be here. Joey Bushnell: Thank you. Todd, how did you become an online marketer and become known as the go-to-guy for marketing funnels? Todd Brown: I'll give you the shortened version of how I first got online. Basically I was working for a company that owned about a dozen health clubs in New Jersey, in the US. I got a direct mail piece, a letter in the mail that was selling a direct response marketing training program for fitness professionals. It was about $300 odd dollars and I thought it was perfectly fit for what I was doing with this health club company. So I went to the owner and asked the owner if I could buy this thing and expense it, he said :”Yeah go ahead.” I bought this course for $300 odd dollars, got it sent to me and that was my first exposure to direct response marketing, copywriting and the world that we operate in within the online marketing community. I was immediately engrossed with this training program and got sucked in, so I decided I'm going to pick up the phone I'm going to call the dude who put this training program together and I'm going to ask him who he learned from, what did he study. That's what I did and he mentioned Dan Kennedy. So of course, I immediately went out and bought everything I could get my hands on from Dan Kennedy, at the time most of what I was buying was on eBay and I dove in and was going through the Dan Kennedy stuff like crazy. That very quickly led to me starting my first information marketing venture online. Knowing nothing about the internet, technology or websites, I barely knew how to send an email, this is about ten years ago now. The rest is history in terms of online, eventually the business started making a lot more money than what my job was paying so I eventually left that gig and moved down to south Florida and the rest is history. How did I become the go-to-guy for so many top marketers in terms of marketing funnels? Well, two things really happened. One, I was originally a client of Rich Schefren's when I decided to leave my job and go full time online, the skill set that I knew I was missing was business systematization. It wasn't the marketing, copy or marketing strategy it was the actual systematization of the business. At the time I knew that and still to this day, Rich is the absolute best at teaching that side of things. I became a client of his, we hit it off and became really good friends then Rich asked me to come aboard as a partner at Strategic Profits and run the marketing for him. So for about 2 years I was juggling, running all of the marketing for Strategic Profits, launching 15/16 different front end products, big internal launches, JV's, affiliate promotions and campaigns along with my own companies. It was through my running of the marketing there that I got to work on projects with Jay Abraham, Clayton Makepeace, John Carlton and then became friends with Michael Masterson. Then worked on and co-ordinated projects, launches and campaigns with JV partners like Mike Filsame, Russell Brunson, Frank Kern and Ryan Deiss. So I got to see 2 different sides of the marketing funnel world. I got to see what the online guys were doing and how they were applying direct response marketing techniques to their funnels online. I also got to see how the original “old school”, if you will, direct marketing guys did it offline. So how was Jay Abraham with his clients? How was he getting new customers? How was he multiplying their front end or back end? The same thing with Michael Masterson at Agora and the best franchises and divisions if you will at Agora, What were they doing? How were they doing it? Eventually that carried on over into application at Strategic Profits and we launched a whole bunch of killer front end products. We launched the Founders Club Membership which is still thriving and growing today. We did about 3 quarters of a million dollars in 7 days in an internal relaunch of a particular product applying some of the things I have learned. Just to wrap this up because I want to get into some meat and potatoes for everyone listening, what happened as about a year ago was a good buddy of mine Chris Brisson from Call Loop which is great application for SMS and voice broadcast, he was constantly giving me access to all of his software, application and all of this great stuff. So I said to him one day “What can I do for you?” and he said to me “Look, do a webinar for my customers.” We had one funnel at the time which was doing 24 dollars for every opt-in and so I did this 90 minute webinar for his customers. He has a lot of savvy big name marketers on there. It was pure content, no pitch at the end and after that webinar Chris's partner texted me within 20 minutes and said “People are freaking out they loved the webinar and they were disappointed you didn't have something to share with them in terms of coaching, courses or training.” Then we came back 2 months later and opened up Marketing Funnel Automation, the partnership coaching program and the rest has been history. But enough about me man let's talk about funnels what have you got next for me? Joey Bushnell: My first question for you Todd, was for someone who maybe hasn't heard the term before what exactly is a marketing funnel? Todd Brown: A marketing funnel is a strategic process. A strategic set of steps that you bring a prospect through with the ultimate objective being... at the end of the process they desire your product and they are ready to buy. They see the need and value of your product as the solution to their problem and situation above anything and everything else. Let me make an important point that I want everyone to get... When I first launched this Marketing Funnel Automation brand I specifically refer to it as a marketing funnel, not a sales funnel. Most people talk about it as a sales funnel but there is a distinct difference between marketing and sales. I think it was Peter Drucker who said that the whole purpose of marketing is to make selling superfluous. When you do marketing the right way, you are leading the prospect to the make the decision on their own that your product or service is the best choice for them, the perfect fit and perfect solution for their problem or situation. People love to buy they hate being sold. There is a massive difference in the way we approach a marketing funnel. Our job again, is to give the prospect this feeling of freedom of choice and freedom of decision so they feel at the end that they've come to the conclusion on their own and they weren't sold. So there is a very specific way that we do that. I'm sure you and I are going to get to how we actually do that and how are we marketing and not selling. How are we leading them to the conclusion. But again a marketing funnel is just a series of steps, it's a strategic process and I say strategic because so many marketers get caught up in the tactics of the marketing funnel. Most marketers, especially newbie marketers that get online and start learning about marketing funnels, when they think of a marketing funnel they think “OK, I'm going to have a squeeze page to a sale letter or one time offer to the order form to the up sell, if they don't take the up sell it goes to a down sell, if they do take the up sell it goes to another up sell". That is all the tactical components if you will, of a marketing funnel. I refer to that as a an offer sequence. You have the main offer then you have the up sell offer or down sell offer or an OTO and so on and so forth. But what's more important is the strategy behind the marketing funnel... What are you saying? When are you saying it? How are you saying it? Why are you saying it? What are you actually communicating through each of the steps of your marketing funnel? Whether your marketing funnel is 8 steps, 4 steps or 2 steps, whatever it is... it's the strategy behind the marketing funnel that's more important than the tactics. You have to have both but you build it on the foundation of strategy. Let me give you just 2 examples so that this makes sense. When we are putting together marketing funnels, there are a few things that we look at but 2 of the main things we look at are Market Sophistication and Prospect Awareness Level. Market sophistication is basically what promises, claims and benefits have your prospects seen from competitors? What are your competitors promising to your prospects? What claims have they made about their own products, about the benefits of their products to your prospects? There are 5 different levels of sophistication if you will, in a market and depending on the sophistication level of the market, that needs to change the sophistication of your marketing. The example that I give which comes straight from Eugene Schwartz and “Break Through Advertising” one of the greatest copywriters of all time, is this idea when weight loss supplements first hit the market, one day there weren't any weight loss supplements then the next day there was a supplement the advertising only had to say “Take this pill and you'll loose weight.” That's it. That was because nobody had made any similar claim before, there was nothing like it on the market. It was a totally fresh and really you could call it a "level 1 sophisticated market". But as more and more competitors came out and were saying similar things, the market became more sophisticated and those same claims didn't work to the same level that they previously did. Now the marketing had to go up a sophistication level. So then it became “Take this pill and lose 7 pounds.” Then when the market reached that sophistication level because more and more marketers were making a similar claim like that, then it was “Take this pill and loose 7 pounds in 7 days.” Then it went on to “Take this pill that contains some crazy rain forest bark that blocks the absorption of fat in your intestinal track.” They go through these different levels of sophistication. If you think about that one example then, today you couldn't release a weight loss or fat burning supplement and say just “Take this pill and you'll loose weight” Why? Because the market is too sophisticated for that. So that's just an example of how the strategy behind the campaign is more important, behind the funnel is more important than the tactics. It's not about having a front end offer, an up sell, a down sell or an OTO. If you don't take into consideration for example, market sophistication you could come into that with all of the right tactics and the whole offer sequence but your message is not sophisticated enough for the market. It's too “Unsophisticated” for the level they are at then it will fall completely flat. That is what happens to a lot of marketers and that is what I mean when I say strategy. Does that make sense? Joey Bushnell: Yes, it makes perfect sense. I think we've seen that happen in the internet marketing world. I remember back in 2007, where people were selling push button riches, and all sorts of other shenanigans which we all know now, are total BS. Fast forward to 2013 and the market has really matured, they don't fall for these things like they used to. So I can totally see your point there and I'm guessing that would carry over to any niche wouldn't it? Todd Brown: Absolutely, every niche will go through this and mature. They mature based on the marketing claims and promises that they are exposed to from the market place and from competitors. All we are saying is, if you could go into a niche and you could make a completely unique promise that they've never seen before, man you are going to crush it! I'm not saying if you can go into a niche that no one has ever marketed to before. I'm saying if you can go in with a unique promise you are operating at that level 1 sophistication, so your marketing message doesn't have to be that sophisticated. But in all niches eventually as competitors see you making money or as individuals see you making money and doing well competitors are going to come in. Usually what happens is you see lots of copy cats and so similar messages get put out to the market place. Then I don't care what geography you are operating within, every niche matures and gets sophisticated over time. It's your job as a marketer before you begin crafting your marketing funnel, before you begin engineering it or start thinking about one word of copy, it's your job to understand where your market is at on that scale of market sophistication. Joey Bushnell: Todd that's a great explanation, thank you. Before we talk about strategy and some of the marketing principles that go into a marketing funnel, I want to first of all just talk about the automation part. We can do all of this, as the name of your website marketingfunnelautomation.com suggests, on auto pilot. So there's lots of autoresponders and CRM tools out there that can help us to automate things. In your opinion what is the best one? Todd Brown: My opinion is that Infusionsoft is the best CRM. I don't get paid anything by Infusionsoft for thinking that, if something better came along, better meaning it would allow me to do more things than Infusionsoft allows me to do for myself, coaching students and my consulting clients, I would go to that. I am always keeping my eye out for a better CRM but the thing that Infusionsoft allows you to do that makes it so invaluable is that you can auto segment prospects based on their engagement or lack thereof with your content. What I mean by that and I think it will be incredibly valuable for everyone reading is... The days of bringing all prospects through a straight, linear funnel are dead. What I mean by a straight, linear funnel is, the days of sending everybody to a squeeze page and then sending them through a 4 part video series, where 3 of the videos are educational, another one is a sales video... So day 1, you send an email to prospects who have opted in saying “Video 1 has been posted.” Then day 2, you send everyone an email that says "Video 2 has been posted", day 3, send them an email saying "Video 3 has been posted" and day 4, an email saying "Video 4 has been posted". Those days are long dead of sending people straight through regardless of their engagement. Some people that opt-in to that type of funnel will immediately on day one go and watch video 1 and day 2 go and watch video 2 and day 3 and 4 and so on. But what about the people who opt-in go watch video 1 then on the next day when they are sent an email about video 2, they don't watch video 2? Now if your entire video series makes up your entire marketing funnel, if it's one big overriding message, that means every video in that example funnel is valuable and serves a purpose. Everything that we do, say and everything that happens in a marketing funnel is done strategically. It's there for a reason, it serves a bigger strategic or tactical purpose. If It doesn't then it shouldn't be in the funnel. We have to assume that in a 4 part video funnel, every video has a reason for being in there. Obviously, if it didn't we wouldn't keep it in there. Does it make sense to take a prospect who let's say... gets an email about video 2, doesn't click the link to watch video 2, doesn't actually watch it, should we the next day send them an email about video 3 which sends them straight to video 3 without them even watching video 2? Does that make any sense? No of course not. That is like us taking a 1 hour sales presentation so to speak, and letting them skip a 15 minute chunk of that sale presentation. We might say something crucial in there or cover one objection or two objections, highlight a benefit or a feature that is critical to making the sale at the end, in that 15 minute chunk. What Infusionsoft allows you to do, is move people through your funnel based on their engagement. The people that are consuming the videos in this example... if they consume video 1, tomorrow we are giving them video 2. If they consume video 2, the next day we are giving them video 3 and so on. The person who doesn't, we are going to continue to drive them back to where they left off. So people can go through your funnel at the appropriate speed. It's like if you were selling “face to face” with somebody and they said they had to go to the bathroom, you would stop your presentation, you'd let them go, wait until they got back then pick up where you left off. It's the same thing, we wouldn't just carry on speaking. Infusionsoft allows you to do that and a whole bunch of other auto segmenting. Segmentation is critical in the marketing funnel process because it allows you to communicate more targeted messages to your prospects. The more targeted you can be in terms of their engagement, needs, their response and their interaction with your content, the better your conversion rate is going to be for all the different segments. Joey Bushnell: So in that situation Todd, where someone has a 4 part video series as part of their funnel and they watch video one and then they don't click the link for video 2. So would you send them an email again saying here's video two, you wouldn't let them see video 3 until they've clicked the link and consumed video 2? Todd Brown: Yes and No. What I mean by that is, yes I'm going to send another email about video 2, I'm going to take an additional 3 days to do everything in my power to get them to consume video 2 before I send them on to video 3. At some point you've got to send them on to video 3 in hopes that they will re-engage and go back through video 2 as well. If they go and watch video 1 then the next day we send them an email about video 2 and they don't click the link or go to consume video 2. The day after I'm going to send them an email about video 2 that is going to present a different benefit, a different hook or angle as to why they should consume video 2. Remember people desire things for different reasons. So sometimes the hook you present or the main benefit that you represent as to why they should watch video 2, it might resonate with some people but not with others. So the next email that we send out is going to be a different angle or hook. Then finally, the day after that is going to be another angle and hook, ultimately again, trying to get consumption of video 2 and our marketing message. After about 3 additional days we are going to drive them on to video 3 but they are now in a different follow up sequence, meaning that the people who are actively engaged in the funnel, the people that went to watch video 1 went to watch video 2 are in a follow up sequence that acknowledges their engagement. It acknowledges their engagement, it's a funnel that's designed for people that are hot and engaged with your content. Whereas the people who didn't consume video 2 that we eventually have to move them on to video 3 they are in a different video 3 sequence then that communicates differently with them than the other video 3 sequence that is communicating with the other “hot” prospects. Joey Bushnell: So basically there's no such thing as a one size fits all funnel anymore. Every funnel should be tailored to how the individual engages with the funnel. Todd Brown: Yeah so if you are thinking big, operating big and you want to play like the big boys play, then you go the distance with your marketing funnel when you are engineering it because a single, phenomenal front end marketing funnel could revolutionize your business. It could revolutionize your business, a front end meaning customer acquiring. The funnel or funnels you have that acquire new customers for you, when you have one that allows you to generate new customers at break even, meaning you spend $1000 and you get $1000 worth of new customers in your business, the sky is the limit. You've just reached the promise land because at that point it's no longer about marketing it becomes a scale issue. I mention that within this context because is it work for you to set up a funnel like this? Yes absolutely. But anybody that tells you that you can have a 7 or 8 figure business without putting in the work is lying to you. The reality is, there is no fast way to sustainable riches online, that's all bull crap. I've been around this game a long time, I wish it was true. I wish there was a fast and easy way to make crazy money online but the reality is, there is a big difference between having an income stream online or making money online and having a business online. When people go after just income online, they are constantly having to hustle month in, month out. Eventually when that hustle breaks them they have to move on to something else. Whereas what we are doing is building a business, a long term sustainable business that grows and grows every month. In order to have something like this you have to have a rock solid funnel that allows you to pay for traffic, do paid media and break even on the front. In order to be able to do that with the cost of media today, you need a funnel like what we just went through with multiple paths all based on engagement not a one size fits all cookie cutter approach. Joey Bushnell: So with this type of funnel, you've already said Infusionsoft is your weapon of choice, it's mine as well. Am I right in thinking that if there is anyone listening to this interview that has Office Autopilot, they can do it on there as well? Todd Brown: Yes, that's right. Joey Bushnell: And tools such as Aweber, Get Response, Icontact, Constant Contact and MailChimp those types of auto responders, can't do these extra things? Todd Brown: With Aweber you can do certain things with AW Pro Tools. The reality is that we shouldn't even compare Aweber or Get Response with things like Office AutoPilot or Infusionsoft because Aweber is a tool to send out email broadcasts and email autoresponders. It is not a marketing automation tool, it's an email automation tool. So when we talk about segmenting on the fly and you and I could talk about tracking links, using interest tags and crazy marketing automation stuff in InfusionSoft. Aweber isn't set up to do that, it's not a tool to do that. So to me the reality is, I have a lot of coaching students who use things like Aweber and Get Response, I'll say the same thing to your audience as I do to my clients, I say “That's where you're at right now and we are going to set up the funnel with what it is you have right now, to the best of our ability. We are going to max out the tool that you currently have and get it as close to where I know it should be. But we are going to do that knowing that ultimately in the near future we want to move over to Infusionsoft" because done right, a tool like InfusionSoft or Office Autopilot will give you a positive return on investment month 1 when you use it. So we are going to set it up right now with whatever you have, that goes for everybody. I don't care whatever it is that you've got, you use what you have and you use it to the max. You don't use a lack of tools, a lack of technology or a lack of capital as an excuse, ever! I'll tell you very quickly, I started my business over 10 years ago with $850 - that was it! For that $850 I think we formed a corporation there in the States, like a legal entity. We got a merchant account, I think we paid out $200 for that. We bought a domain name, some hosting and that was it. I never to this day invested another dime of my money into any of my online ventures. That $850 grew our first company, then the money from the first company grew the second company and the third company. The point is... you can never let technology, tools and resources be the excuse because we just set it up the best we can, with what you've got then we go from there. Joey Bushnell: So Todd, what are the main steps of a marketing funnel? I know that this is going to be different depending on the product, the offer and the niche but are there some core steps, core components, that you think should be in most marketing funnels? Todd Brown: I'm going to answer that question a little bit differently than the way you were asking it. What I'm going to say is... First of all you were right in that every funnel is different. Every funnel and the complexity of the funnel, the steps and the length is all dependent on the complexity of the product that you are ultimately going to present, such as how many features and benefits there are. Also the number of steps in the funnel, the length and complexity of the funnel is based on the objections the market has, the sophistication level of the market, what competitors are doing in terms of, are all competitors using video or PDF's? So there are a lot of these to take into consideration. I spend a lot of time on with our coaching clients, it's something that I call EBM content. EBM stands for Education Based Marketing. The bulk of a marketing funnel should be EBM content. The way we are able to come up with the content, what you communicate and what order you say it is by asking one main question. There is a bunch of little questions but we start with this main question which is “What do prospects need to believe to buy?” The way I want you to think about this, is I want you to think of yourself as an attorney, lawyer or prosecutor if you will, and you are presenting a case to a court room and jury. In this case, the jury are your prospects and there are certain things that they need to believe. If you were prosecuting a case where the gentleman was being charged with murder, you would know that the ultimate objective is that you want the jury to believe that this guy committed murder. From that we can work backwards and we can say what do they need to believe in order to believe that. What do they need to believe he committed murder? That he was there, that he had motive, that his finger prints where there, that he is a shady character, whatever it is they need to believe. Our entire court case as prosecutors would be presenting that information in a linear, logical progression, making sure that everything they need to believe in order to come up with a guilty verdict at the end we are presenting. To simplify it, if we were prosecuting we make a statement of what we want them to believe and then we back it up with a preponderance of proof. Proof in marketing, proof throughout your marketing funnel for all of your claims is one of the most critical aspects of a high converting marketing funnel. Without proof all you have is a claim - that's it. So as a prosecutor you can't just say "He was there at the scene of the crime" that's not enough. You need to say he was there and here is proof his finger prints were there, there was an eye witness, he was caught on camera and it become a preponderance of proof. Making the claim is the easy part, any marketer can make a claim but the difficult part is presenting the preponderance of proof. So every point you would want that jury to believe, we present in the right order, like he had motive, here are the reasons, why the reasons are the proof. He was there at the scene here is the proof, he committed the murder here is the proof, his finger prints were on the knife, the knife has the victims blood on it. So we are presenting it in a logical, linear order and for everything we want them to believe, we are making a statement, a claim, a promise and then we are backing it up with a preponderance of proof. That is EBM content. That is education based marketing and before I give you an example let me say this... all of this happens without talking about the product. We are not talking about the product, we are educating and educating them in a way that leads them closer and closer to the sale and increases their desire for the end result, even before we present the product. So when we present the product, they want to buy rather then us selling. We are educating them in a way where we are pre-selling them on our product or service. So when we present our product or service, it's exactly what they want and they are grateful that we presented them with an opportunity to get it. An example is one of the early companies that I started, was a company that worked with chiropractors. We used to teach chiropractors and even create funnels for them and what it would do is offer a free video to prospective patients. The free video would be "How to relieve back pain naturally with no drugs, surgery or crazy treatments". The video would be educational and what it would do is walk people through all of the different options that they had to relieve back pain. All of the options where the other choices or alternatives to chiropractic that they had. But when they presented each of the alternatives one at a time, we would give them the negatives of those alternatives. We might give a weak benefit but we would go through such as they could go and get a massage, physical therapy, hire a personal fitness trainer, they could take natural herbal supplements and for each one of the alternatives we would tell them about the negatives. Then when we finally got to chiropractic we would give them all of the positives. Now we weren't talking about chiropractor care with the doctor we were just talking about chiropractic care in general. We educated them the whole way so at the end when we were done talking about chiropractic they got value from that marketing message and they reached the conclusion on their own that these other options suck, the best option is chiropractic care and I have to do it. So when we transition from EBM content to the introduction of their service (chiropractic care) then it became “Yes, this is great I want this!” There was no hard selling needed or hardcore sale pitch, there was no fake scarcity needed, none of that. This was because we educated them in a way that led to the sale. We pre-sold them on the idea of chiropractic care with education based marketing content. So whether that EBM content gets delivered by PDF, video, audio, a combination of those, a webinar or evergreen webinar or Google hangouts. Whether it's done in 3 steps, 6 steps that is all dependent on how much information you have to present. It's just like the question of how long should a sales letter be? Well, a sales letter should be as long as necessary to make the sale and no longer. Whether that is 3 pages, 1 page or 25 pages there is no arbitrary length, just like there is no arbitrary number of steps for the ideal marketing funnel or no ideal length for the perfect marketing funnel, it's all dependent on what you have to communicate. Joey Bushnell: So Todd, if we were to picture this front end marketing funnel, am I right in thinking it's an opt-in or squeeze page of some kind, then they are delivered the EBM content then you are sending them to a video sales letter or sales page to make the sale but only after they have consumed the content? Todd Brown: Yes, I think that is fair. For most marketers online, the majority of their conversions and front end revenue will come from the follow up steps in the marketing funnel. Whereas companies like Agora or take Stansberry research for example, one of their divisions they send people directly to a sales video or sales page. They are able to do that without an opt-in because of the quality of their copy. The quality of their copy is so good that they don't need to generate a list of prospects, they can just send people directly to a sales message, generate enough sales to pay for their marketing and only a customers list. For the average marketer online, yeah at a bare minimum, more than likely they should send people straight to a squeeze page. Then from a squeeze page have some kind of sequence behind that. The sequence then depends, in some cases you might have an immediate one time offer that you present right off the back of the opt-in depending on the niche and the product and so on. Or depending on the price point you might have a lengthier funnel, where you have one or more videos. There is no one tactical way to set up a marketing funnel. There is one right strategic way to set up a marketing funnel but the tactics of how you deliver your message, well there's more than one way to skin a cat. Joey Bushnell: With our front end marketing funnel, are we looking to make a profit on the front end? Or is this just something we are looking to break even with and make money later on? Todd Brown: The right way to do it and the way the big boys operate (when I say big boys, I mean real big boys, the Agora's, Boardrooms, etc) is that you look at your marketing in two different categories... Marketing to prospects in order to make the first sale and get the first transaction with them, that is what we call front end. The other category of marketing, is all the marketing that we do to existing customers, people who have one or more transactions with your company and that is what we call the back end. The purpose of the front end is to acquire the maximum number of new customers at break even. That is ultimately the goal, maximum new customers and for the average marketer, it's at break even. We won't even get in to the more advanced "going negative" on the front when you have the cash flow, we'll just say the goal is... maximum new customers at break even. There are 2 components there... One is of course, at break even, that means if you spend $1,000 in media buy, your goal is to get $1,000 back in the form of new customers. That's really like acquiring customers for free, there is no expense. If you invest $1,000 and get $1,000 back plus you get new customers on that front end transaction, that's not an expense, that's an investment and you should be willing to do that all day. The second thing and this is where a lot of people seem to misunderstand, is that the goal is not just to break even, the goal is maximum new customer acquisition. I hear a lot of marketers say, they will teach from theory this idea of why have a $1 trial on the front? Why not sell an expensive product? For you, if you are selling a $1 product, let's say you have to generate 1,000 sale,s where as if I'm selling a $1,000 product, I only have to generate one sale. The difference is I would much rather take 1,000 new customers at $1 a piece than one new customer at $1,000 because now even though on the front end they both break even and both put out in the same financial situation, if I have 1,000 new customers and you only have 1, I have the ability to put those 1,000 new customers into a back end funnel and sequence that sells them on my premium offer. Now we could bring them from $1 to a $97 a month continuity program or a $500 offer or to a coaching offer, a $2,00 or $5000 offer. I have 1,000 people to work with and you only have one. The goal is maximum new customers on the front end at break even. The purpose of the back end, all your marketing to your existing customers is to maximize lifetime customer value, is to build the value of your customer. So if you know that every $1 customer you get is currently worth $300 to you, our goal is to increase that so your average customer goes from being worth $300 to being worth $350, $400, $500 and eventually to being worth more and more. The marketer with the highest lifetime customer value can dominate. If my customers were worth $3,000 to me and your customer is worth $300 to you, I can afford to spend $1,000 to acquire a new customer if I really wanted. Whereas that would put you out of business but for me it would still give me $2,000 of profit over the life of that customer if I wanted to, so lifetime customer value that's all back end. Joey Bushnell: My last question was, I've seen on your blog, you talk about 3 back end marketing sequences that can help you maximize the lifetime value of a customer, can you let us know a little bit about those 3 sequences? Todd Brown: There are more than 3 but these 3 that I'm referring to are the resell sequence, the retention sequence and the reactivation sequence. The resell sequence is what most marketers online call their fulfillment sequence or thank you sequence. So somebody buys a product and most marketers fulfill the product, they will deliver the product whether it's physical or digital. That sequence really should be used to resell them on their purchase, sell them on consumption of the product. In other words don't just deliver the video course or eBook, it should resell them on the wise decision that they made. It should also deliver a phenomenal customer experience, make them feel valued and give them access to whatever training materials they need. It should also build a relationship with these people because ultimately your goal is to continue to sell to customers by delivering more and more value. Deliver more value in exchange for their investment in you so you build a relationship but it should also be used to generate testimonials and referrals. These are all things that need to be built in to the reselling sequence, that is number one. The retention sequence is really more of a sequence that is applied to continuity. What are you doing to retain your members or subscribers above and beyond just delivering the content that they expect to get. So if you have a newsletter, membership site or CD of the month or book of the month club, it's a sequence that is designed to remind your customers of the return of investment that they are getting from their subscription. It's telling them, reminding them and refreshing them on the benefits they are getting, the community that they belong to and the value they are reaping from this continuity program. In terms of keeping them around long term, one of your goals with this retention sequence is to tease future content. Tease what is coming up, what is going to happen next and what you are going to miss out on if you are not a member. In the retention marketing sequence, it's rewarding your members with little gifts, trinkets and unexpected surprises recognizing that there is a value to each subscriber. If you realize after looking at your metrics that a significant percentage of subscribers or members drop off at month 5 then you know in month 4 it would benefit you to send out a little something extra. Spend the $10 or $12 to send them a little gift tapping into the whole law of reciprocity the month before the big drop off point because if that helps you boost up your retention rate and you're charging $47 a month you could very easily, very quickly see a positive return on your investment. So a strategic use of expected gifts is extremely valuable. Then the last one, the reactivation sequence is just about not giving up on customers that either asked for a refund or cancelled their membership with you. But recognize that with the right reactivation campaign, in the right setting, you could activate up to 50% of the people that go inactive. If you have a membership site for example, credit cards decline because of balances or expiration dates on them and I learned from Jay Abraham a majority of people that go inactive in any business, don't go inactive because of anything harsh or negative from the business or business owner did but they go inactive for one of many different “Life reasons”. With a certain reminding them, that there are no hard feelings, these things happen, come on back with different custom offers for inactive, cancelled or old clients. You can re-engage with them and bring them back. Remember that a customer at one point has the potential to be a customer in the future and it's your job to continue to try to make that happen. So that is the reactivation marketing sequence. These 3 sequences are of course in addition to the big back end sequences that are designed to sell your customers on bigger and more valuable products and services with you. Your job with your customers is to deliver more value at higher and higher price points to your customers. The key being deliver more value, don't just have the mindset of what can I sell to them today. I learned from Jay Abraham... fall in love with your customers, value the customer and be a true customer resource and advocate for your customer. Put their needs at the forefront of your mind and you can't go wrong with that. Joey Bushnell: Todd, you said you were going to give us some meat and potatoes and there it is! Absolutely brilliant, so thank you. Where can we find out more about you and where can we get more of this first class information which is going to help us build our own first class marketing funnel? Todd Brown: The website you mentioned earlier, go to marketingfunnelautomation.com. Put your name and email address into the form and you will get our email newsletter when we put out new blog posts and have webinars you will get notifications on those things. We have a couple of different programs right now that marketers can participate in and they'll learn more about when get on that email list. We have a print publication called Marketing Funnels Uncensored it includes analysis, dissection, explanation of a player money marketing, money making marketing funnels. There is a newsletter with that, a blue print report that gets mailed to them. There is also of course, the Marketing Funnel Automation Partnership coaching program when that opens up. We have a product called “26 advanced marketing funnel conversion strategies”. But more than anything everyone, go over to marketingfunnelautomation.com, get on the list and I strive to always put out some great content so you'll find value if nothing else just being on that list. Joey Bushnell: Brilliant, Todd I want to thank you so much for your time today and thank you for being so generous with your information it's been absolutely first class. Thank you every body for listening in, get on Todd's free newsletter and you'll be able to continue your marketing funnel education. Todd Brown: You are very welcome, thank you so much Joey, talk soon.
PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity
This episode was recorded during a live stream in Rich Schefren's Strategic Profits offices in Florida. Pete and Dom discuss the idea of what would you do if SEO died? How would you get traffic for your site and customers for your business? -= Links =- - Online: http://profithacks.com - This episode was recorded during a livestream for the launch of ProfitHacks - the Product Pete created in partnership with Rich Schefren. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.
PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity
This week Pete and Dom are in Florida visiting Rich Schefren at the Strategic Profits office. The topic of this week's show is Serial vs Parallel - focusing on projects one after the other so they get done, vs spreading your focus and getting nothing done See Pete Live: At 6PM EST, Pete will be on a Live Stream broadcast with Rich Schefren, discussing productivity and workflow hacks. Go here to watch: http://www.strategicprofits.com/client-only-livestream/ Action Steps: Look at your list of projects and identify the one that is most important and focus on that for a period of time. Don't worry, your other projects will get addressed, but you'll get more done by focusing on one at a time. -= Links =- - Online: http://www.strategicprofits.com/client-only-livestream/ - Pete and Rich Schefren Live http://www.preneur.co/leverage-presentation - Pete's original Melbourne presentation -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.
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