Podcasts about everwebinar

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Best podcasts about everwebinar

Latest podcast episodes about everwebinar

The Ops Experts Club Podcast
29. Reviving Webinars: Tools and Strategies for Success

The Ops Experts Club Podcast

Play Episode Listen Later Jul 11, 2024 30:44


SUMMARY: In this episode of The Ops Experts Club Podcast, hosts Terryn and Ben discuss the resurgence of webinars, comparing tools like Zoom, Zoho, GoToWebinar, and EverWebinar. They highlight the cost-effectiveness and features of these platforms, emphasizing the importance of making webinars engaging and interactive. Terryn and Ben delve into the strategic value of webinars in modern marketing, noting their ability to showcase expertise, engage audiences, and drive sales. This episode provides essential insights into product design, customer engagement, and effective marketing strategies.   Minute by Minute: 0:00 Value ladders and things learned from Scott Benham 8:51 The comeback of webinars 10:56 The unholy pricing of Zoom webinars 12:26 More reasonably priced options for webinars  24:04 Storage isn't the only thing you pay for 

Idea to Value - Creativity and Innovation with Nick Skillicorn
Seth Godin - The Song of Significance: Podcast E165

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later May 29, 2023 40:43


In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful. Full episode at https://wp.me/p6pllj-1Qm  Nick's Services: Innovation & Creativity Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio. He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints. Click here to find out how he can help you: https://www.improvides.com/  Episode Highlights: 00:02:45 - Showing up to create, and how the format of the media influences what he creates 00:05:45 - You need to figure out who you are working for. Seth does not write his blog for advertisers 00:07:45 - The smallest viable audience gives you freedom 00:09.45 - Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories 00:12:15 - The Song of Significance: What is the best job you ever had? 00:14:30 - Seth's view on Elon Musk and how to approach innovation in the world 00:18:00 - The difference between managers and leaders, and how everyone can be a leader 00:22:15 - Teams engage in mutual leadership. Teams can make significance 00:25:00 - The story of Aravind Eye Hospitals, and how they enable their people to make a difference 00:27:15 - How people have been taught to not feel creative or significant, and what needs to chance in the system 00:29:15 - How to change your situation at work to become more significant 00:31:45 - The resistance to changing themselves which so many people feel, and how to overcome it 00:34:30 - How to get enrollment from other team members 00:36:45 - How to ask questions to create a vision for what to do next 00:39:30 - Real creativity is a generous act Links mentioned in today's episode: The Song of Significance: https://seths.blog/song/ Seth's Blog: https://seths.blog/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/ * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161  * Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com  

Idea to Value - Creativity and Innovation with Nick Skillicorn
Scott Kirsner & Alex Slawsby - Benchmarking Innovation Impact 2023: Podcast E164

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Feb 9, 2023 53:42


Nick's Services: Innovation & Creativity Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio. He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints. Click here to find out how he can help you: https://www.improvides.com/  Episode Highlights: In today's episode of the Idea to Value podcast, we speak with Innovation Leader management team of Scott Kirsner (previously on the podcast here) and Alex Slawsby about the breaking new InnoLead report "Benchmarking Innovation Impact 2023". See the full episode at https://wp.me/p6pllj-1PQ  We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy. Topics covered in this episode: 00:04:00 - The target audience for the 2023 report is anyone involved in innovation in companies with 5,000+ employees 00:08:00 - The data the previous reports from 2018 and 2020 on what innovation portfolio mixes look like 00:13:30 - The 2023 data shows companies are less willing to invest in transformational innovation 00:18:00 - How different teams appear to define the ambition of innovation differently 00:22:45 - The top 10 challenges to innovation in companies 00:24:30 - CEOs are supporting innovation, but executive support seems to be decreasing 00:30:00 - The top 8 enablers of innovation success 00:33:45 - Innovation teams are choosing to work in a hybrid manner 00:41:00 - The trends with hiring and innovation team sizes 00:44:30 - How budgets for innovation teams are falling compared to previous years 00:47:15 - Not enough innovation leaders are acting like intrapreneurs 00:50:00 - This is the year where innovation teams either prove their value or experience pruning Links mentioned in this episode: Nick's summary of the 2023 data and report on Linkedin: https://www.linkedin.com/pulse/leaders-invest-less-transformational-innovation-due-fears-skillicorn/ The full report: https://www.innovationleader.com/research-reports/benchmarking-innovation-impact-2023/ Innolead website: https://www.innovationleader.com Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/ * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161  * Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com  

The Agency Accelerator
My Top 15 Favourite Tools & Apps of 2022/3

The Agency Accelerator

Play Episode Listen Later Jan 12, 2023 18:56


It's that time of year when I collate all of my favourite tools and apps into a handy guide (which you can download for free so check out the links below). In today's episode, I am going to talk you through my favourite tools and explain why they made my top 15 list. I spent loads of time researching and playing with tools and I'm sharing my top 15 so you don't have to waste any time looking for best-to-breed tools and apps to help you run your business. Time Stamp [00:55] Let's remove distractions and save time chasing shiny new objects. To help you achieve this I have put together my favourite tools and apps that support me to run my business to help you get laser focused in 2023. [02:00] Kartra - the all-in-one platform that supports me in running my business [04:30] WebinarJam and Everwebinar - to help you run live and on-demand webinars [06:00] Loom - cloud-based video - to help you build more engagement with your audience [07:12] FinalCutPro for more professional video editing software (with a steep learning curve!) [08:00] Canva - for creating designs such as social media posts, YouTube Thumbnails, PDFs etc. [08:50] ConvertKit for email automation/marketing [10:00] Waalaxy for LinkedIn automation [11:02] ReMarkable2 - eInk paper tablet to become paper-free.  [12:20] Toby - Chrome app to organise my most frequently used websites/tabs [13:07] Amazing Marvin - for daily, weekly, and monthly planning [14:24] AddEvent - to make adding calendar bookings to your diary very simple [14:58] ASANA - project management tool [15:27] Thrive Architect for WordPress website management and design [16:20] SurferSEO - for SEO improvement advice for non-techies [16:57] Honourable mentions: Zoom, Google Drive, Xero [17:10] My top 5 tools from my 2023 list Quotations “Do you want to buy best-of-breed products or an all-in-one platform?” - Rob Da Costa “My reMarkable2 is a great example of a product doing just one thing but doing it really well.” - Rob Da Costa “The tools you use in your business should be seamless and help you run your business more effectively.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now! Useful links mentioned in this episode: Download your free tools & apps guideKartraWebinarJamEverWebinarLoomFinalCutProCanvaConvertKitWaalaxyReMarkable2TobyAmazing MarvinAddEventASANAThrive ArchitectSurferSEO

Idea to Value - Creativity and Innovation with Nick Skillicorn
Todd Henry Developing a Daily Creative practice Podcast S7E163

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Sep 15, 2022 31:15


In today's episode of the Idea to Value podcast, we speak again with author Todd Henry about his new book Daily Creative. By the time this podcast launches, the book has already been #1 on Amazon, so congratulations Todd. You may remember Todd from the previous podcast interview where we talked about the Motivation Code. Today we talk about what it takes to make creativity a daily exercise and how to make it more actionable and productive. See the full episode at https://wp.me/p6pllj-1NE #creativity #toddhenry #productivity #nickskillicorn #ideatovalue Topics covered in the episode: 00:01:30 - What the Daily Creative is about 00:04:00 - What you do every day matters more than what you do once in a while 00:07:15 - How the book is structured in order to be useful every day and repeatable 00:10:00 - The book is designed to help people develop the process and cadence of creativity instead of just getting by on skill 00:15:45 - With people's shortening attention spans, people need a book like this now 00:21:40 - People are afraid of making mistakes, while they have no idea of what is important yet. You learn in the midst of doing 00:23:30 - Re-imagining what Todd wants to do in the world 00:26:40 - How Todd is diversifying how he does his core business work Links mentioned in the episode: Todd's website: https://www.toddhenry.com Daily Creative book: https://www.dailycreative.net Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/ * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161  * Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com  

Triunfa con tu blog | Vive de tu pasión
130: Mejores herramientas para crear Webinars

Triunfa con tu blog | Vive de tu pasión

Play Episode Listen Later Jun 24, 2022 9:30


¿Quieres saber cuáles son las mejores herramientas para crear Webinars gratis o de pago y sus alternativas? ¡Comenzamos!https://borjagiron.com/mejores-herramientas-crear-webinars/Un Webinar o evento virtual es una clase online gratis o de pago fijada a una hora y día en la que se vende algo al final.Los webinars pueden ayudarte a generar ventas, hacer lanzamientos de cursos o productos y son una estrategia muy interesante de Marketing Digital.Las características de estas herramientas para crear Webinars es que integran todo en uno:Puedes crear webinars automatizados a partir de las grabaciones.Puedes crear webinars en directo.Se pueden añadir botones de compra y pago.Se mandan emails de seguimiento para avisar antes durante y después del webinar.Se mandan emails a quien compra y no compra.Hay chat integrado.Permiten crear landing page para que la gente se apunte.Ofrecen sincronización con calendarios como Google CalendarOfrecen estadísticas.…Ahora te dejo el listado de estas herramientas para crear webinars que ofrecen todo eso:Listado mejores herramientas para crear WebinarsEstas son las mejores herramientas todo en uno para crear Webinars:Webex Events: Gratis hasta 100 participantes y 50 minutos.Livestorm: Gratis con hasta 20 minutos por sesión de webinar.Livewebinar: Gratis hasta 5 personas con 2h de grabación.Getresponse Webinars: 10 días gratis sin dar datos de pago.Goto Webinar: 7 días gratis sin datos de pago.Webinargeek: 14 días gratis sin datos de pago.Demio: 14 días gratis sin datos de pago.Classonlive Webinars: Prueba 15 días gratis sin datos de pago.Webinarninja: 14 días gratis con datos de pago.Easywebinar: 14 días gratis con datos de pago.Everwebinar: 14 días de prueba por 1$ yendo a precios y luego a cerrar para que aparezca popup con oferta.Webinarjam: 14 días de prueba por 1$ yendo a precios y luego a cerrar para que aparezca popup con oferta.Alternativas a herramientas de WebinarsPodemos crear Webinars de forma más manual nosotros mismos usando distintas herramientas como Zoom o alguna alternativa con alguna herramienta de email marketing o usando Setmore por ejemplo.Incluso podemos simplificar todo el proceso únicamente usando Telegram que permite realizar vídeos en directo compartiendo pantalla dentro de los grupos.O incluso haciendo directos en Instagram o YouTube.O incluso usando herramientas como Restream o Stream Yard que permiten transmitir en varias redes sociales a la vez.Estas serían una buena alternativa para empezar e ir probando a crear webinars.

Marketing Semplice
#38 Creare un Video per Acquisire Incarichi di Vendita

Marketing Semplice

Play Episode Listen Later Jun 11, 2022 17:32


È possibile acquisire incarichi di vendita con un semplice video? Reperire notizie qualificate di proprietari di casa interessati a vendere, è l'obiettivo primario di ogni agente immobiliare. Acquisire incarichi di qualità può fare la fortuna di un agente immobiliare. In questo video ti spiego perché puoi aumentare il numero degli incarichi grazie ad un video. IN QUESTO EPISODIO: ➡ Perché un video può aiutarti ad acquisire incarichi ➡ I vantaggi di un video: - impatto comunicativo - personal branding - si indicizza su Youtube e Google - è riutilizzabile sugli altri social network - un video puoi pubblicarlo su YOUTUBE (dove hai più attenzione) ➡ Il modo più efficace per fare vedere il tuo video: webinar ➡ Come funziona Everwebinar: - gestisce iscrizioni al tuo webinar - comunica con il tuo software di email marketing - eroga il webinar in modalità LIVE ➡ WEBINAR SULL'ACQUISIZIONE https://www.acquisirewebinar.it/registrati/?utm_campaign=Podcast2022&utm_source=Podcast&utm_content=38_videoacquisizione PIATTAFORMA WEBINAR (EverWebinar) https://bit.ly/wmi_everwebinar RISORSE GRATUITE =========== SEMINARIO GRATIS: "Acquisire e Vendere con il WMI": https://wmi.academy/seminar/ COME SEGUIRE WEB MARKETING IMMOBILIARE® ➥ Blog: www.webmarketing-immobiliare.com ➥ Iscrizione al Gruppo Facebook: http://bit.ly/gruppofb-wmi ➥ Pagina Facebook: www.facebook.com/bersani.francesco ➥ Profilo Twitter: www.twitter.com/just_immobili ➥ Linkedin: https://www.linkedin.com/company/webmarketingimmobiliare PROFILI SOCIAL CONDUTTORE: Linkedin: http://bit.ly/linkedin-francescobersani Instagram: http://bit.ly/instagram-fbersani

Web Marketing Immobiliare
#38 Creare un Video per Acquisire Incarichi di Vendita

Web Marketing Immobiliare

Play Episode Listen Later Jun 11, 2022 17:32


È possibile acquisire incarichi di vendita con un semplice video?Reperire notizie qualificate di proprietari di casa interessati a vendere, è l'obiettivo primario di ogni agente immobiliare.Acquisire incarichi di qualità può fare la fortuna di un agente immobiliare.In questo video ti spiego perché puoi aumentare il numero degli incarichi grazie ad un video.IN QUESTO EPISODIO:➡ Perché un video può aiutarti ad acquisire incarichi➡ I vantaggi di un video:- impatto comunicativo- personal branding- si indicizza su Youtube e Google- è riutilizzabile sugli altri social network- un video puoi pubblicarlo su YOUTUBE (dove hai più attenzione)➡ Il modo più efficace per fare vedere il tuo video: webinar➡ Come funziona Everwebinar:- gestisce iscrizioni al tuo webinar- comunica con il tuo software di email marketing- eroga il webinar in modalità LIVE➡ WEBINAR SULL'ACQUISIZIONEhttps://www.acquisirewebinar.it/registrati/?utm_campaign=Podcast2022&utm_source=Podcast&utm_content=38_videoacquisizionePIATTAFORMA WEBINAR (EverWebinar)https://bit.ly/wmi_everwebinarRISORSE GRATUITE===========SEMINARIO GRATIS: "Acquisire e Vendere con il WMI": https://wmi.academy/seminar/COME SEGUIRE WEB MARKETING IMMOBILIARE®➥ Blog: www.webmarketing-immobiliare.com➥ Iscrizione al Gruppo Facebook: http://bit.ly/gruppofb-wmi➥ Pagina Facebook: www.facebook.com/bersani.francesco ➥ Profilo Twitter: www.twitter.com/just_immobili➥ Linkedin: https://www.linkedin.com/company/webmarketingimmobiliare PROFILI SOCIAL CONDUTTORE:Linkedin: http://bit.ly/linkedin-francescobersaniInstagram: http://bit.ly/instagram-fbersani

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S7E162: Angus Fletcher - Improving creativity through narrative and movement

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later May 26, 2022 25:51


In this episode of the Idea to Value podcast, we speak with Prof Angus Fletcher from Ohio State University. He describes himself as a "Story Scientist, and his team have been doing some interesting research into new ways of improving creativity and problem solving through narrative and storytelling. See the full episode at https://wp.me/p6pllj-1MJ #storytelling #podcast #creativity #ai #artificialintelligence #research #neuroscience We speak about the unique link between motor neurons and creativity, how to use movement to spark creativity, and how artificial intelligence may never be truly creative. Themes discussed in this episode: 00:01:30 - What is narrative storytelling 00:03:00 - How the motor regions of the brain are responsible for much of our logical intelligence 00:04:30 - How this technique is different from divergent thinking pioneered in the 1950s 00:07:00 - The longer people study, the less able they become at counterfactual thinking 00:10:15 - Narrative and storytelling helps taking a specific single idea and expanding it in level of detail and logically into the future 00:13:00 - The curse of knowledge and solving problems using the same techniques as always 00:16:30 - The neuroscience of creativity in the brain's motor regions, and how this is different from pattern-recognition networks like the visual system 00:18:00 - What people believe is possible is usually related to their fears or hopes 00:20:00 - Spontaneous movements may spark new ideas, and also get you out of your comfort zone 00:22:00 - Artificial creativity like AlphaGo and GPT-3 are already better than humans at generating divergent iterations of ideas, but will never be creative as they cannot use logic to progress a narrative and understand meaning Links mentioned in this episode: Angus Fletcher's website: https://www.angusfletcher.co/ Angus Fletcher on Linkedin: https://www.linkedin.com/in/angus-fletcher-99713617/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S7E161: Tiffani Bova - Employee Experience leading to Customer Experience

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later May 19, 2022 31:11


In this episode of the Idea to Value Podcast, we speak with Salesforce's Innovation and Growth Evangelist Tiffani Bova. Tiffani is recognised as one of the top management thinkers in the world by Thinkers 50, is the author of Growth IQ and is a well-known speaker on the topic of Growth. See the full episode at https://wp.me/p6pllj-1Mz  #podcast #salesforce #growth #business We speak about why the experience of your employees is one of the most overlooked drivers of the experience your customers have with your company, and how leaders might need to reevaluate their priorities to achieve growth. Topics covered in this episode: 00:01:30 - How Tiffani's early experience with Cloud Technology allowed her to create a role at Salesforce where she helps companies identify the art of what is possible 00:04:45 - The insights from 4,000 - 5,000 companies that led her to her first book: Growth IQ 00:08:45 - How companies and corporate antibodies need to overcome internal inertia and become comfortable with not knowing the answer 00:13:45 - Tiffani's next round of research on the unexpected missing driver of growth and customer experience, which is the employee experience  00:19:15 - Employee Experience is everything that impacts an employee's ability to effectively interact with and impact customers 00:22:00 - The value of management by walking around 00:25:30 - Why is the experience of work tools so much worse than the experience for consumer apps and tools? 00:28:00 - The average enterprise has over 900 apps, and less than 20% are integrated Links mentioned in this episode: Tiffani's Linkedin: https://www.linkedin.com/in/tiffanibova Tiffani's Twitter: https://twitter.com/Tiffani_Bova Tiffani's "What's Next!" podcast: https://www.tiffanibova.com/whats-next-podcast/ Tiffani's website: https://www.tiffanibova.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S7E160: Eric Barker - Plays well with others

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later May 5, 2022 42:16


In this episode of the Idea to Value Podcast, we speak with bestselling author Eric Barker. Eric runs one of the most popular newsletters on the web to use science and psychology to improve your life, and I have been a fan for years. See the full episode at https://wp.me/p6pllj-1LU  #relationships #psychology #creativity #selfhelp #loneliness We speak about his new book Plays well with others: The Surprising Science Behind Why Everything You Know About Relationships Is (Mostly) Wrong, and the scientific insights we can all use to have stronger and healthier relationships.  Topics covered in this episode: 00:01:30 - Eric's background interest in philosophy and social sciences leading him to develop his blog and newsletter 00:04:45 - His first book Barking up the wrong tree looking into the maxims in life about success are not always true 00:07:15 - His new book, and what we can learn about strengthening relationships. What is a myth, and what has some science behind it? 00:09:30 - How the pandemic has made people more aware of the dangers of isolation, and how before the 19th century, loneliness was not a major issue. Loneliness is a deeply personal perception 00:15:00 - The issue with social media and parasocial relationships 00:17:00 - Having an improved social life, especially groups who know one another, has the equivalent positive benefit as  a salary raise of $150,000 00:19:30 - The best ways to build and deepen friendships, giving time and showing vulnerability 00:25:30 - How all of us are terrible at read what other people are thinking, and how to improve this 00:29:45 - How teams can build team dynamics for trust and increased creativity 00:33:00 - People who submit the best ideas are the ones who submit the most ideas 00:35:00 - The importance of doing exciting things with your partners. It is about quality of time together, not quantity of time together Links mentioned in this episode: Pre-order the book to get 25% more content on "How to be your best self": https://bakadesuyo.com/plays-well-with-others/ Eric's website and newsletter: https://bakadesuyo.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S7E159: Margaret Webb - Divergent Association Task

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Apr 28, 2022 23:08


In today's episode of the Idea to Value podcast, we speak with Dr Margaret Webb from the University of Melbourne. Together with her co-author Dr Simon Cropper and Jay Olson, they created and released the Divergent Association Task, a new method to estimate the divergent creative potential of someone based simply on them entering a few words into an online form. #divergent #creativity #test #podcast See the full episode at https://wp.me/p6pllj-1Ih This test has since exploded, with millions of people taking the test online, making it the largest research data source for creativity research currently active. In this episode, we speak about the foundation of the research, what the results show us, and what other creativity research Dr Webb is working on. Topics covered in this episode: 00:01:15 - Dr Webb's start in research about Mindsight, seeing patterns where none exist 00:02:45 - What the Divergent Association Task is and how it started 00:05:03 - The challenges with the current manual methods of measuring creativity with divergent thinking tests, and how the results of the DAT correlate very strongly with other creativity tests 00:10:30 - The DAT works by analysing how closely certain sets of words co-occur across the internet, and why listing unrelated words is so incredibly hard for the human brain 00:13:30 - Dr Webb's other research on creativity into Aha Moments, and types of personality like positive schizotipy Links mentioned in this episode: DAT test: https://www.datcreativity.com Dr Webb's faculty page: https://pursuit.unimelb.edu.au/individuals/dr-margaret-webb Dr Webb on Google Scholar: https://scholar.google.com/citations?user=A2H4TdkAAAAJ Dr Webb on Linkedin: https://www.linkedin.com/in/margaret-webb-22520565/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S7E158: Ayse Birsel - Design the life you love

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Apr 21, 2022 34:04


In this episode of the Idea to Value podcast, we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are likely to have used something she has designed in your own life. See the full episode at https://wp.me/p6pllj-1LJ #podcast #design #designthinking #creativity #love We speak about her unique design process, how she approaches design challenges, and how to design a life you love. Topics covered in this episode: 00:01:30 - Ayse's journey to becoming a designer 00:03:30 - Her unique design process, based on her four steps of Deconstruction & Reconstruction 00:06:30 - Empathy and understanding the needs of the customer, as well as optimism and collaboration 00:10:15 - How she feels challenge and frustration every morning when designing, and how to get over it, and why showing up to do the work repeatedly is the sign of a true creative professional 00:14:00 - On whether her work has a "signature look" or not (talking about Dichotomy Resolution), and what is important in good design 00:17:00 - Her Book: Designing the Life you Love 00:23:30 - Research into what older people want out of their lives, and her upcoming book: Design the Long Life you Love 00:28:00 - Breaking preconceptions about what it means to love your life Links mentioned in this episode: Ayse's Linkedin: https://www.linkedin.com/in/aysebirsel/ Ayse's website: https://www.aysebirsel.com/ Ayse's newsletter: https://www.aysebirsel.com/newsletter Book: Design the life you Love: https://amzn.to/3vz53fF Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S7E157: Paul Ruppert - How the 1990s telecomms industry drove innovation

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Apr 14, 2022 27:03


In today's episode of the Idea to Value podcast, we speak with Paul Ruppert. Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses. See the full episode at https://wp.me/p6pllj-1LG #telecomms #innovation #podcast In this interview, we speak about what it takes for companies to innovate in new markets, the challenges with new technology and whether you are better off being a first mover or fast follower. Apologies about any sound quality issues. Topics covered in this episode: 00:01:30 - Paul's journey helping to launch the company that became AT&T in America, and then at the company which brought SMS to the next level 00:04:45 - What it was like innovating in an industry when the technology was only just being developed 00:10:45 - The advantage of bringing in ideas from outside, as well as developing your own innovations internally at the same time 00:13:00 - How do you convince Venture Capital to invest millions in a new idea, with a view on growth 00:16:00 - Instead of going Zero to One, aiming for going from Zero to a Billion 00:19:30 - The work which Paul is currently doing around messaging and CPAAS 00:22:00 - Is your company a predator or bait, when it comes to acquisitions? Links mentioned in this episode: Paul's Linkedin: https://www.linkedin.com/in/paulruppertintl Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S7E156: Andy Binns - How corporations can beat startups at innovation

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Apr 7, 2022 26:57


In today's episode of the Idea to Value Podcast, we speak with Andy Binns, Co-Founder of Change Logic and author of Corporate Explorer: How corporations can beat startups at the innovation game. See the full episode at https://wp.me/p6pllj-1Lr  #podcast #innovation #disruption Andy has worked as a strategic advisor to Leaders for decades, with experience at McKinsey, IBM and now Change Logic. We speak about the myth of only startups being able to innovate, and what it takes for large corporations to be able to execute disruptive innovations. Topics covered in this episode: 00:01:30 - Andy's background with IBM's Emerging Business opportunities, and how this brought him to the idea that corporations can innovate better than startups 00:04:15 - Where the myth that large corporations cannot innovate comes from 00:07:00 - How survivorship and confirmation bias make people forget all the startups who tried but failed, and how corporations should not try to copy startups 00:08:30 - How LexisNexis innovated to create an entirely new business model 00:11:00 - You need different capabilities to execute disruptive and transformational innovations, rather than incremental improvements 00:12:30 - Insights from Steve Blank on running an ambidextrous organisation, and it not just being about exploring vs exploiting 00:18:00 - The importance of social capital and overcoming corporate antibodies 00:22:00 - Two case studies of a company which successfully and unsuccessfully attempted to disrupt themselves Links mentioned in this episode: Book Link: https://www.thecorporateexplorer.com Change Logic: https://www.changelogic.com Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Mini Podcast S7E155 - 5 Reasons why you should regularly review your previous work

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Mar 25, 2022 10:01


Yesterday, I wrote about the 5 reasons you should regularly review your previous work. I was so inspired that today I recorded a mini-podcast episode of the Idea to Value podcast all about it. The 5 reasons are: See the evolution of your creative output Be inspired to generate new ideas Overcome previous challenges Evaluate your creative productivity Assess your trends and direction Click here to listen to or watch the episode now, and if you like mini-podcast episodes like this, I would really appreciate it if you gave the Idea to Value podcast a review in your favorite player, whether it is iTunes, Spotify, Stitcher or anywhere else. Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S7E154: Ralph Christian Ohr - Dual Innovation and scaling up Ventures

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Mar 10, 2022 32:03


In this episode of the Idea to Value podcast, we speak with Dr Ralph-Christian Ohr about ambidexterity, dual innovation and what it takes to scale up new ventures. See the full episode at https://wp.me/p6pllj-1KE  #podcast #innovation #ambidextrous Rather than there being a single best way to set up an ambidextrous organisation, it requires a set of key principles which all innovation teams and companies need to display. Topics covered in this episode: 00:01:15 - How Ralph got started on Dual Innovation 00:03:30 - The challenge of exploring and exploiting innovation at the same time 00:07:30 - How innovation dies at the handovers, especially when there are separate business units for innovation 00:09:30 - Steve Blank recently mentioned that scaling is the crux of ambidexterity 00:15:30 - What is required to manage the space in between the core business and innovation units 00:20:30 - The principles required for successfully delivering dual innovation 00:23:30 - Where innovation should sit is based on what scope of business it is trying to change 00:25:00 - Idea progress needs a validation process to identify learning loops Links mentioned in this episode: Ralph on Linkedin: https://www.linkedin.com/in/ralphchristianohr/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S7E153: Michael Easter - The Comfort Crisis

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Mar 3, 2022 29:21


In this episode of the Idea to Value podcast, we speak with Michael Easter, author of The Comfort Crisis and Professor of Journalism at the University of Nevada, Las Vegas. See the full episode at https://wp.me/p6pllj-1Ia #podcast #creativity #comfort #survival We speak about the dangers our society faces by wanting to be more comfortable, and how we can improve our creativity by pushing our comfort barriers. Topics mentioned in this episode: 00:02:30 - The benefits of embracing discomfort 00:04:30 - How our evolution made us avoid risk 00:05:30 - Why we are no longer willing to be bored and the negative aspects that this brings, 00:09:30 - how being bored can be good for your creativity 00:12:30 - The importance of getting away from screens and 00:14:45 - People need a certain degree of challenge in order to be healthy, and why we evolved to be afraid 00:18:45 - Michael's experience in a highly dangerous place 00:21:30 - Why people want to keep the status quo, and how we need to take small risks even if they feel bigger 00:24:00 - You can break your routine to prevent yourself living on autopilot Links mentioned in this episode: The Comfort Crisis book: https://amzn.to/3sE2UPG Michael's website: https://eastermichael.com Michael on Instagram: https://www.instagram.com/michael_easter/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S7E152: Ashleigh Wilson - People over profits

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Feb 24, 2022 23:07


In today's episode of the Idea to Value podcast, we speak with Ashleigh Wilson, founder and CEO of Auditmate. See the full episode at https://wp.me/p6pllj-1JT #podcast #innovation #elevator Topics covered in this episode: 00:01:00 - Ashleigh's life as an elevator baby 00:03:00 - The moral compass required to find what customers actually need, in an established industry 00:07:00 - A company should give permission to be human 00:09:45 - A story about when there was an emotional disconnect in the team 00:16:30 - People over profits 00:19:00 - People are always going to push boundaries Links mentioned in this episode: Auditmate: https://www.auditmate.com Ashleigh's Linkedin: https://www.linkedin.com/in/ashleigh-wilson-she-her-01131285/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Alexa Entrepreneurs On Fire
How Groove is Disrupting Online Platforms with an All-In-One Revolutionary Solution with Mike Filsame

Alexa Entrepreneurs On Fire

Play Episode Listen Later Feb 23, 2022 30:16


Mike Filsaime is the CEO, GrooveDigital, LLC which is the fastest growing software platform for digital and e-commerce marketers. He's an author, speaker, software developer, online marketing educator, and marketing consultant. Mike was responsible for a number of well known "classic" software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands. Top 3 Value Bombs: 1. Digital marketing do too many good things to too many people. It's time to say to yourself “why not me?” There are now gameplans and roadmaps for you to jump in. You don't have to be outside looking in. You can be the person one day that people look up to. 2. Plan your work, and work your plan. If you don't set out and create a plan, you're just a ship sailing without direction. 3. There's nothing wrong with buying a course or software to help you succeed. Create an account and sign up for the 99% plan - Groove Podcasts Sponsors: HubSpot: A CRM Platform that gives you exactly what you need to help your teams thrive. Learn more at HubSpot.com! Capital on Tap: A small business credit card here to make running a business easier. Get a $100 signup bonus - in addition to their normal spend bonus - with code FIRE! Apply today at www.CapitalonTap.com/fire. Capital on Tap small business credit cards are issued by WebBank, Member FDIC ZipRecruiter: Find the right employees for your workplace with ZipRecruiter. Try it for free at ZipRecruiter.com/fire!

Entrepreneurs on Fire
How Groove is Disrupting Online Platforms with an All-In-One Revolutionary Solution with Mike Filsame

Entrepreneurs on Fire

Play Episode Listen Later Feb 23, 2022 30:16


Mike Filsaime is the CEO, GrooveDigital, LLC which is the fastest growing software platform for digital and e-commerce marketers. He's an author, speaker, software developer, online marketing educator, and marketing consultant. Mike was responsible for a number of well known "classic" software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands. Top 3 Value Bombs: 1. Digital marketing do too many good things to too many people. It's time to say to yourself “why not me?” There are now gameplans and roadmaps for you to jump in. You don't have to be outside looking in. You can be the person one day that people look up to. 2. Plan your work, and work your plan. If you don't set out and create a plan, you're just a ship sailing without direction. 3. There's nothing wrong with buying a course or software to help you succeed. Create an account and sign up for the 99% plan - Groove Podcasts Sponsors: HubSpot: A CRM Platform that gives you exactly what you need to help your teams thrive. Learn more at HubSpot.com! Capital on Tap: A small business credit card here to make running a business easier. Get a $100 signup bonus - in addition to their normal spend bonus - with code FIRE! Apply today at www.CapitalonTap.com/fire. Capital on Tap small business credit cards are issued by WebBank, Member FDIC ZipRecruiter: Find the right employees for your workplace with ZipRecruiter. Try it for free at ZipRecruiter.com/fire!

PERSONAL BRAND TALK Cam Roberts Podcast Show
All In One Platform For Million Dollar Launches with Mike Filsaime #223

PERSONAL BRAND TALK Cam Roberts Podcast Show

Play Episode Listen Later Feb 19, 2022 32:41


Podcast NotesThe secret to creating Anticipation MarketingHow "Butterfly Marketing" can blow up your funnel resultsWhy creating a network of "like minded" influencers is a game changerThe #1 Internet Marketing mistake most people makeHow asking the right questions will grow sales fastWhy Groove.crm is world's Fastest Growing CRM and Marketing Automation PlatformMike is the CEO, GrooveDigital, LLC which is the fastest growing software platform for digital and e-commerce marketers. He's an author, speaker, software developer, online marketing educator, and marketing consultant.Mike was responsible for a number of well known "classic" software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands.Click here to learn more about Mike and Groove.crm >> Listen to the latest tips, tools, and strategies for Business, Success, and Marketing on Australia's #1 Brand Podcast - PERSONAL BRAND TALK with Cam Roberts. Search for "Cam Roberts Podcast Show" on the web, Itunes Podcasts or Spotify. =====YOUR NEXT STEPWant some help to build a remarkable brand or business?Here are 3 options to select from as a next step:1. Access FREE Online Branding Ebook2. Build a Remarkable Business by joining my Business Tribe3. Apply for 1:1 coaching & mentoring in my Inner CircleClick here now: https://camroberts.com.au/linktree/...

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S7E151: Jim Euchner - Lean Startup in Large Organisations

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Feb 17, 2022 26:52


In today's episode of the Idea to Value podcast, we speak with Jim Euchner. Jim is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents. See the full episode at https://wp.me/p6pllj-1JK #leanstartup #podcast #innovation We speak about his new book Lean Startup in Large Organizations: Overcoming Resistance to Innovation, and his experiences bringing new ideas to established companies. Topics covered in this episode: 00:02:00 - Lean Startup practices (as discussed with Steve Blank) 00:05:00 - The importance of Innovation accounting 00:06:00 - How there is often resistance in large organisations, especially the impact on the core business and possible cannibalisation 00:09:30 - Jim's example of innovation in the tyre industry, and tracking performance throughout the process 00:15:00 - The problems of cannibalisation of revenue, but also cannibalisation of focus and resources 00:19:45 - The different skills required throughout handovers in the innovation process 00:24:30 - If you have an innovation portfolio, it allows you to try more risky ideas Links mentioned in this episode: Jim on Linkedin: https://www.linkedin.com/in/jimeuchner Jim's website: https://jimeuchner.com Jim's book: Lean Startup in Large Organizations: Overcoming Resistance to Innovation: https://amzn.to/3HZf76G Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E150: Alex Pang - The Benefits of a 4 Day workweek

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Feb 10, 2022 38:10


In this episode of the Idea to Value podcast, we speak with Alex Pang, founder of Strategy and Rest, a consultancy devoted to helping companies and individuals harness the power of rest to shorten our workdays, while staying focused and productive. Alex is also the author of Rest: Why You Get More Done When You Work Less and his new book SHORTER: WORK BETTER, SMARTER, AND LESS– HERE'S HOW. See the full episode at https://wp.me/p6pllj-1JC #podcast #4dayweek In this episode, we speak about why companies should consider reducing the total number of working hours for their employees, or even working only 4 days a week, and the benefits this can bring. Topics covered in this episode: 00:01:45 - Alex's background as a futurist in Silicon Valley, and how it brought him to the realisation around doing your best work with deliberate rest 00:05:47 - The reason why people think they need to display their busyness and the history of hustle culture 00:09:00 - The problem with associating time worked with productivity 00:11:45 - The difference between intrinsic and extrinsic motivators 00:12:00 - The optimum amount of time required to get work done 00:16:30 - Moving towards a 4 Day workweek and getting the same amount of work done 00:18:45 - How to set up teams to collaborate when working fewer hours, whether in the office or remote 00:24:00 - The stress of doing all of your work online and trying to be visible 00:29:30 - What a change to a 4 Day Workweek might be like for a company Links mentioned in this episode: Strategy & Rest: https://www.strategy.rest/ Book: Shorter: Work Better, Smarter and Less - Here's How: https://amzn.to/3HGE1YL Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
S6E149: Whitney Johnson - Smart Growth: Understanding your S-Curve journey

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Feb 3, 2022 29:44


In today's episode of the Idea to Value Podcast, we speak with award-winning author and innovation specialist Whitney Johnson. See the full episode at https://wp.me/p6pllj-1Ig #growth #innovation With nearly 2 million followers on Linkedin, she is one of the most popular speakers and experts on innovation, and we speak about her new book Smart Growth: How to Grow your People to Grow your Company. Topics covered in this episode: 00:00:45 - Whitney's journey from Wall Street to her time with Clayton Christensen, and finally to her work as a disruption advisor 00:03:00 - What is growth and the S-Curve popularised by E. Rogers? 00:06:00 - Why growth does not feel consistent, and why it can be so slow and frustrating at the beginning 00:09:30 - How people can be in a state of Flow in their S-Curve for a long time. 00:12:00 - Why it is so hard to create and innovate as you get older, and the importance of starting with small steps to form a habit 00:16:30 - Your journey of moving through several S-Curves throughout your life, and sometimes multiple simultaneously 00:21:00 - Using S-Curves to get the best growth performance out of teams, and entire companies as a portfolio of S-Curves 00:26:00 - How to have a challenging conversation with someone else who might need to grow, but it might become uncomfortable Links mentioned in this episode: Smart Growth Book: https://smartgrowthbook.com/ Whitney Johnson's Website: https://whitneyjohnson.com Whitney on Linkedin: https://www.linkedin.com/in/whitneyjohnson/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E148: Donna Loughlin - Finding the right story for your innovation

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Jan 27, 2022 33:20


In this episode of the Idea to Value podcast, we speak with PR expert Donna Loughlin. She is the CEO and founder of LMG PR, and is known for her work with futurists and innovators finding narratives that connect with your audience. See the full episode at https://wp.me/p6pllj-1Jc #PR #storytelling #innovation We speak about what it means to craft a powerful narrative, authenticity, and storytelling for new innovations. Topics covered in this episode: 00:01:30 - Donna's background as a journalist and working with innovators in Silicon Valley 00:04:00 - Why you cannot just market your products based on technical features ("High Tech Poetry"), as the customer might not care 00:06:45 - Disruption is not an effective innovation strategy, and many innovation leaders may suffer from "Ego Engineering" 00:10:45 - Why some departments are not keen on new innovations because they don't know what to do with it 00:12:30 - Storytelling skills to connect with customers, and where the best ideas come from moments of discovery 00:18:30 - Determining if there really is a need for your product, or if you have just developed a solution without a problem 00:21:45 - Finding the truth for an authentic narrative, compared to myths and lies Links mentioned in this episode: LMG PR: https://www.lmgpr.com Donna on Linkedin: https://www.linkedin.com/in/donnal2/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Wealthy, Worthy and WILD with Amie Tollefsrud
83. {Solo Episode} How I Made $290K in 1 Month From Online Courses with Amie Tollefsrud

Wealthy, Worthy and WILD with Amie Tollefsrud

Play Episode Listen Later Jan 26, 2022 21:28


Join me for this exciting solo episode on just how I made my largest month of revenue to date! December 2021 I brought in $290K from my online courses!!! In this podcast episode, I talk about the most common questions I receive - what tools I use, how much I pay in taxes, if sharing my income publicly has impacted my personal relationships and more! *Please note this was a YouTube video converted to a podcast, so please excuse the audio quality at moments -- but I am so excited for you to hear this! As always, thank you so much for tuning in to the Wealthy, Worthy and WILD podcast! Let me know how you liked the podcast and if this episode was helpful to you, make sure to screenshot this episode and tag me (@rebellenutrition) so I can repost! Lastly, come say ‘hey'! at Rebellenutrition.com | Instagram.com/rebellenutrition P.S. - Join my free masterclass on making passive income with your own online course! See you there! https://rebellenutrition.lpages.co/1121/ Links Teachable - https://teachable.com/ ConvertKit - https://app.convertkit.com/users/signup?plan=AffiliateTrial&lmref=xK7FEw Leadpages - https://www.leadpages.com/ Deadline Funnel - https://www.deadlinefunnel.com/ EverWebinar - https://home.everwebinar.com/ --- Send in a voice message: https://anchor.fm/rebellenutrition/message

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E147: Natalie Nixon - Embrace the chaordic nature of improvisational organisations

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Jan 20, 2022 25:10


In today's episode of the Idea to Value podcast, we speak with Natalie Nixon, founder of Figure 8 Thinking and author of the The Creativity Leap. See the full epsiode at https://wp.me/p6pllj-1Ii #creativity #podcast #improvisation We speak about what jazz has to do with business, improvisational organisations and what it takes for teams to thrive in a chaortic world. Topics covered in this episode: 00:02:30 - Natalie's history with jazz, and learning how improvisation exists in organisations 00:08:00 - The structure behind teams improvising together 00:11:00 - Creativity is no longer a luxury in companies, it is now a necessity 00:13:15 - Creativity requires toggling between wonder and rigor to solve problems 00:15:45 - In order to innovate and be creative, you need to be willing to cede control 00:17:00 - The "Three I" framework: Inquiry, Improvisation, Intuition 00:21:00 - Intuition is about pattern recognition Links mentioned in this episode: Figure 8 Thinking: https://www.figure8thinking.com/ Book: Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work: https://amzn.to/3rC4pMh Natalie on Linkedin: https://www.linkedin.com/in/natalienixonphd Natalie on Instagram: https://www.instagram.com/natwnixon Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E146: Roger Kneebone - How to become an expert

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Jan 13, 2022 41:21


In today's episode of the Idea to Value podcast, we speak with Prof Roger Kneebone. Prof Kneebone is the author of Expert: Understanding the Path to Mastery and directs the Imperial College Centre for Engagement and Simulation Science (ICCESS) in London. See the full epsiode at https://wp.me/p6pllj-1IQ #expertise #creativity #practice We speak about what it takes to go from beginner to expert, the hurdles and changes along the way and the impact of expertise on creative thinking. Topics covered in this episode: 00:03:00 - What it means to be an expert, and how it requires wisdom 00:05:00 - The apprentice, journeyman, master progression 00:07:00 - What it feels like to go through these stages, across various industries 00:08:45 - The starting stages of being a journeyman may feel quite boring and frustrating as you build the fundamentals 00:12:30 - Nobody cares about your accomplishments, they only care about what you can do for your audience 00:15:00 - The dangers of making errors when you are responsible for yourself 00:18:00 - The balance of repetition what has worked before and beginning to be creative 00:23:00 - You never reach the status of an pure expert who knows everything, you instead continually develop expertise 00:27:30 - You need to go a lot of time and deliberate practice before you reach mastery 00:31:00 - Building expertise almost always involves a support network around you 00:35:00 - The curse of expertise and how it can make you less creative Links mentioned in this episode: Prof Kneebone's faculty page: https://www.imperial.ac.uk/people/r.kneebone Expert: Understanding the path to Mastery: https://amzn.to/34D0x5U Countercurrent podcast: https://podcasts.apple.com/us/podcast/countercurrent-conversations-with-professor-roger/id1121211583 Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

The Agency Accelerator
15 Tools & Apps to Help You Be More Productive

The Agency Accelerator

Play Episode Listen Later Jan 6, 2022 22340:54


Happy New Year! It's that time of the year when I record one of the more popular episodes of The Agency Accelerator Podcast, So in this week's episode, I'm sharing with you the top 15 tools that have helped me run my business more efficiently, get more organised, and provide a professional image to the world. I share with you which platforms I use to host webinars, manage my marketing campaigns, my email list, organise my calendar, and more. These tools have made my life so much easier and managing my business less stressful, so I hope you will find this useful. I'm curious to know which are your favourite tools and if they made a difference in your business? Time Stamp [0:55] #1 Go paperless with reMarkable 2 [2:32] #2 Kartra: all-in-one platform [4:57] #3 WebinarJam to host your webinars [5:53] #4 EverWebinar for on-demand webinars [7:33] #5 Master your email marketing with ConvertKit [8:50] #6 Amazing Marvin will make prioritising your days easier [11:04] #7 Zoom: the go-to for remote meetings [11:29] #8 Create screen recordings with Loom [13:05] #9 Finances made simple with Xero [13:47] #10 Don't forget to upload your receipts on Dext [14:52] #11 Google Drive: my number 1 tool for document sharing [15:54] #12 Organise your most popular links with Toby [16:58] #13 Final Cut Pro takes your video editing skills to the next level [18:19] #14 Create professional-looking documents, social media posts and graphics on Canva [19:46] #15 vidIQ to improve and track your YouTube channel performance Quotations “A good tactic when you're running live webinars is to do them several times to refine them: improve the pacing and hone the content. When you've had the webinar live for a while and it's proven to work, then you can turn it into an on-demand webinar so that people can watch it at their leisure.” - Rob Da Costa “..my goal is to plan my day and make sure by the end of the day that every single thing is crossed off.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now! Useful links: You can download this episode as a guide by clicking hereIf you prefer watching rather than listening then visit my YouTube ChannelGet in touch with Rob at robert@dacostacoaching.co.uk

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E145: Michael Lee - Innovation is all around us

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Jan 6, 2022 30:34


In today's episode of the the Idea to Value Podcast, we speak with Michael Lee, SVP of Strategy at Innovation Minds and the only internationally certified Creativity and Innovation Coach in the world. See the full episode at https://wp.me/p6pllj-1I7  #innovation #creativity We speak about his views on what innovation is, how it is all around us, and how to unlock it in your teams. Topics covered in this episode: 00:04:30 - Michael's history teaching Creativity from The Artist's Way, through Flow and finding his own system 00:08:00 - How people setting their biases, identity and filters results in lower creativity 00:15:30 - The issues preventing innovation succeeding at companies 00:19:30 - The importance of innovating yourself 00:23:30 - The importance of leadership also being open to new ideas and building their capabilities 00:26:00 - Is innovation and creativity the same thing? Links mentioned in this episode: Innovation Minds: https://innovationminds.com/ Innotivity: https://innotivityinstitute.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E144: Rosemary Rein - Innovation Secrets from Silicon Valley

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Dec 23, 2021 25:14


In this episode of the Idea to Value Podcast, we speak with Dr Rosemary Rein, current SVP of Innovation Minds and former Head of Learning at Wikipedia and the United Way. She is also the author of "Go Wild! Survival Skills for Business & Life" and has lived through volcanic eruptions, earthquakes and landslides. See the full episode at https://wp.me/p6pllj-1Ic  #siliconvalley #innovation #hybridwork We learn about some of the primary learnings which corporations can take from innovation at startups, and getting the most out of hybrid work. Topics covered in this episode: 00:02:30 - The challenges of promoting learning at large non-profits and corporations 00:06:30 - Blockers to innovation in large corporations 00:08:00 - Trends in retail for 2021 and 2022 00:11:00 - The trends in hybrid work and how to improve teams' ability to work across borders 00:13:00 - The requirement for strong leadership and noticing progress 00:16:00 - Taking the risk out of risk-taking: The Fail Fest 00:20:00 - Speeding up innovation progress using secrets from Silicon Valley Links mentioned in this episode: Innovation Minds: https://innovationminds.com/ Dr Rein's website: https://www.rosemaryrein.com/ Trendhunter report 2022: https://www.trendhunter.com/trends/2022-trend-report-research Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E143: Janice Francisco - The personality profile of innovators

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Dec 16, 2021 31:03


In this episode of the Idea to Value podcast, we speak with Janice Francisco, founder of innovation consultancy Bridgepoint Effect. See the full episode at https://wp.me/p6pllj-1I6 #innovation #change #personality We speak about some interesting research into the personality profiles of innovators, and how understanding these can make groups work more effectively together. Topics covered in this episode: 00:04:00 - Research which shows us the unique personality profile of innovators 00:08:30 - The personality profile of innovators and their creative process is based primarily on ideation 00:10:30 - The other personality profiles of people in organisations 00:17:00 - The lens of how different people see the same challenges and opportunities differently 00:19:00 - The challenges of handovers and delivering change across an organisation 00:22:00 - The need to involve people at all stages of change planning and working across silos 00:25:30 - Stakeholder analysis and bringing on board people from other teams Links mentioned in this episode: Bridgepoint Effect: https://bridgepointeffect.com/ Janice on Linkedin: https://www.linkedin.com/in/janice-francisco-5a11845 Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E142: Robyn Bolton - Building innovation capabilities

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Dec 9, 2021 22:41


In today's episode of the Idea to Value podcast, we speak with Robyn M Bolton. She is the founder of Mile Zero, as well as having extensive innovation experience in large companies like P&G, as well as working with Prof Clayton Christensen at Innosight. See the full episode at https://wp.me/p6pllj-1I5 #innovation #capabilities #swiffer We speak about what it takes for ideas to flourish in a company, and what innovation capabilities are required to execute ideas. Topics covered in this episode: 00:03:00 - The case study of how Swiffer was actually developed at P&G 00:06:30 - Innovation is a Leadership problem 00:08:30 - Her history at Innosight and how innovation advice has changed over time 00:10:30 - How different sized companies need to approach innovation differently 00:12:00 - The skills required for the three dimensions of innovation 00:15:00 - Fear of the unknown and corporate antibodies 00:17:30 - Building innovation capabilities and processes Links mentioned in this episode: Mile Zero: https://www.milezero.io Robyn on Linkedin: https://www.linkedin.com/in/robynmbolton Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E141: Kapil Kane - Building Innovation capabilities at Intel

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Dec 2, 2021 22:53


In today's episode of the Idea to Value podcast, we speak with Kapil Kane, director of innovation at Intel in China, and founder of Growth X. See the full episode at https://wp.me/p6pllj-1HL #intel #china #innovation We speak about what it takes for innovation to surface from new parts of the ecosystem, the challenges of innovating in China and building innovation capabilities at a research-driven company. Topics covered in this episode: 00:01:00 - Kapil's history at Apple and Intel, and how this brought 00:03:00 - The pace and style of innovation at Intel in China (especially Shenzhen) 00:06:45 - What it was like at Intel when competitors began to out-innovate them 00:11:30 - How to communicate innovation within a company 00:14:30 - How important finding new sources of innovation 00:17:30 - Finding new ways of innovating beyond products Links mentioned in this episode: Kapil's Linkedin Profile: https://www.linkedin.com/in/kapilkane Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E140: Prof Michael Mumford - The latest in creativity research

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Nov 25, 2021 34:32


In this episode of the Idea to Value podcast, we speak with current editor of the Creativity Research Journal, Prof Michael D Mumford. See the full article at https://wp.me/p6pllj-1GP #creativity #research Dr. Michael D. Mumford is the George Lynn Cross Distinguished Research Professor of Psychology at the University of Oklahoma where he directs the Center for Applied Social Research. We speak about the current state of creativity research, the link between creativity and leadership, and where the field is going. Topics covered in this episode: 00:01:00 - Dr Mumford's start in creativity research, and the models which were developed as a result of his research 00:04:30 - The capabilities of creative people 00:06:15 - Why leaders need to be creative, bring out the creativity of their team and help facilitate 00:12:30 - Conceptual Combination and how new ideas are developed based on expertise and knowledge 00:18:00 - Whether there is subconscious incubation or whether it is conscious analysis 00:22:30 - Current trends and developments in Creativity Research: that creative people do not necessarily suffer from mental illness, more of a focus on personality traits, the effect of the world and environment's constraints on creativity, and the finding of anomalies 00:27:30 - Creativity is not the same everywhere, it varies by domains 00:29:30 - What should come next in creativity research 00:33:00 - How most creative people do not hit their peak until their 40s or 50s Links mentioned in this episode: Michael Mumford's Google Scholar page: https://scholar.google.com/citations?user=mink4SYAAAAJ&hl=en Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E139: Jeff Shannon - Hard work is not enough

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Nov 18, 2021 30:34


In today's episode of the Idea to Value podcast, we speak with master facilitator Jeff Shannon, author of the bestselling Hard work is not enough See the full episode at https://wp.me/p6pllj-1GO #leadership #prioritisation #hardwork We speak about what it takes to get recognition for your leadership and capabilities. Topics covered in this episode: 00:02:15 - The myth about how far hard work will take you in your career 00:05:00 - What it takes to get influence and build trust, by building believability 00:08:15 - How to work hard, but additionally also build your reputation 00:12:00 - The conflict between an internal focus but still letting people know what you are trying to achieve 00:14:45 - A story about embracing the experiences by drinking ants 00:17:00 - How hummingbirds can see things that others cannot, which presents different options 00:21:00 - How to prevent becoming overwhelmed by too many options 00:24:00 - Answering the question: What do you want? Links mentioned in this episode: Jeff's website: https://www.jeffshannon.com/ Bravium: https://www.braviumhd.com/ Book: Hard work is not enough: https://amzn.to/3Cs3zFy Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E138: Stefanie Johnson - Inclusifying your company

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Nov 11, 2021 22:45


In today's episode of the Idea to Value, we speak with Dr Stefanie K Johnson from University of Colorado Boulder Leeds School of Business. See the full epsisode at https://wp.me/p6pllj-1GN #diversity #inclusion #innovation #leadership Dr. Johnson is member of the MG 100 Coaches, was selected for the 2020 Thinkers50 Radar List, and is the author of the Wall Street Journal National Bestseller: Inclusify: Harnessing the power of uniqueness and belonging to build innovative teams. Topics covered in this episode: 00:01:45 - The importance of inclusive leadership 00:02:30 - What inclusion means, based on optimal distinctiveness theory 00:06:00 - Her research in building leadership capabilities 00:08:45 - The links between diversity and innovation performance 00:11:00 - It is not enough to just bring in diversity in order to drive inclusion, and how to effectively drive this cultural shift 00:15:00 - How some managers might think they are performing well on diversity, but not aware of how badly they are doing 00:18:45 - How teams can transition from the status quo, to the scary new future Links mentioned in this episode: Dr Johnson's website: https://drstefjohnson.com/ Inclusify book: https://inclusifybook.com/ Dr Johnson's Linkedin: https://www.linkedin.com/in/drstefjohnson Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E137: Blair Enns - Pricing your Creative services higher

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Nov 4, 2021 29:21


In today's episode of the Idea to Value podcast, we speak with Blair Enns, author of Pricing Creativity and founder of the Win Without Pitching manifesto. #pricing #creativity #sales #services See the full episode at https://wp.me/p6pllj-1G1 Topics covered in this episode: 00:01:30 - Blair's history in advertising and consulting 00:03:30 - The fastest way to make your creativity a commodity is to sell your time 00:06:00 - Pricing is a prison cell of your making in your own brain 00:08:00 - The importance of asking questions to determine value 00:12:30 - Why creative people hate the feeling of doing "Sales", and how to change this 00:17:30 - How to raise your prices for creative services 00:20:45 - Your idea of what you think the market will bear is usually wrong 00:22:30 - The importance of specialising to communicate your value by narrowing your focus Links mentioned in this episode: Book: Pricing Creativity: A guide to profit beyond the billable hour: https://www.winwithoutpitching.com/pricing-creativity/ Book: The Win Without Pitching Manifesto: https://amzn.to/3oeEs43 Win Without Pitching training: https://www.winwithoutpitching.com/ 2bobs podcast: https://2bobs.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Big Fat Real Estate Checks
Ep101: From Car Salesman To Digital Marketing Millionaire - Mike Filsaime

Big Fat Real Estate Checks

Play Episode Listen Later Oct 21, 2021 57:53


Are you having trouble with getting your leads to convert? In this episode, Mike Filsaime talks about the software that he developed and sold for $20K at 16 years old and how he came up with a business idea that resulted in a $75K profit on his very first month. Listen in to learn how customers think and behave, and the keys to growing a strong customer base.   WHAT YOU'LL LEARN FROM THIS EPISODE How to build an effective email marketing list Skills you need to become a great salesperson A formula to determine the income of your business  The three things you should look for in a mentor The four qualities of a profitable and fulfilling business   RESOURCE MENTIONED Marketers Cruise   ABOUT MIKE FILSAIME After running one of the largest auto dealerships in the U.S.A, Mike Filsaime decided to follow his vision and create software designed to eliminate the pain and frustration of running an online business. His visionary ideas coupled with talented developers and designers have delivered game-changing software for countless online businesses. Following his passion, Mike Filsaime's companies have generated over $175 Million. Historically, Mike was responsible for a number of well-known "classic" software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. Mike is now the CEO and Co-Founder of prestigious GrooveDigital™, Inc., the fastest-growing software platform for digital and e-commerce marketers.    CONNECT WITH MIKE Website: www.groove.cm Facebook: GROOVE.cm® Official — Groove CRM Platform, Funnels, Pages, Email, eCommerce   CONNECT WITH US Email: marco@marcokozlowski.com Website: https://marcokozlowski.com Facebook: https://www.facebook.com/realmarcokozlowski/ Instagram: https://www.instagram.com/marco.kozlowski/  

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E136: Kaiser Yang - Crack the innovation Code

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Oct 21, 2021 22:27


In today's episode of the Idea to Value podcast, we speak with Kaiser Yang, Founder of Platypus Labs and author of the upcoming innovation book Crack the Code: 8 Surprising Keys to unlock innovation. #creativity #innovation #experiment See the full article at https://wp.me/p6pllj-1Dk We speak about what it takes to apply creativity to build successful innovations. Topics covered in this episode: 00:02:30 - The seven primary inhibitors of creativity: The most powerful one is fear 00:05:00 - What are people afraid of? 00:07:15 - The importance of permission 00:09:30 - The 8 keys to build innovation 00:15:00 - A great case study from a bank in Poland 00:16:30 - The importance of prioritising and executing ideas 00:18:45 - How to give your team a compass instead of a map Links mentioned in this episode: Platypus Labs: https://platypuslabs.com/ Crack the Code book: https://cracktheinnovationcode.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E135: Genein Letford - Intercultural Creativity

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Oct 14, 2021 22:14


In today's episode of the Idea to Value podcast, we speak with Genein Letford, award-winning speaker, best-selling author and corporate trainer on creative thinking and Intercultural Creativity. See the full episode at https://wp.me/p6pllj-1FA #culture #creativity We speak about what it takes for different viewpoints and cultures to work together in a team and organisation, in order to get the most creativity out of your people as possible. Topics covered in this episode: 00:02:00 - What is Intercultural Creativity? A culture is a group of people with similar beliefs 00:06:00 - It is not just enough to bring in diversity into the company, but it is important 00:08:00 - The importance of Psychological Safety and how to develop it 00:12:00 - Helping the groups who are not diverse, in order to shift their perspectives 00:15:00 - The art bias against what creativity actually is 00:18:30 - How the arts can be useful in developing creativity in business Links mentioned in this episode: Genein's website: https://geneinletford.com/ Caffe Strategies: https://caffestrategies.com/ Genein on Linkedin: https://www.linkedin.com/in/genein/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Idea to Value - Creativity and Innovation with Nick Skillicorn
Podcast S6E134: Victoria Prowse - The impact of childhood creativity on adult earnings

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Oct 7, 2021 21:31


In today's episode of the Idea to Value podcast, we speak with microeconomist Dr Victoria Prowse, who is Associate Professor of Economics at Purdue University. See the full episode at https://wp.me/p6pllj-1G0  #creativity #research #economics Along with her colleague David Gill, Dr Prowse has recently released some very interesting longitudinal research (The Creativity Premium) following individuals throughout their lives, and seeing what impact a high creativity score as a child had on their adult life. Topics covered in this episode: 00:02:30 - The unique dataset of longitudinal research following people from 1958 00:04:15 - How creativity was assessed at age 7 with all these children  00:05:45 - What the research tells us about highly creative children and how they develop later at school and in the workplace. Creativity seems to be correlated with academic achievement, being employed and higher wages later in life 00:08:15 - Creativity seems to be correlated with gaining new experiences and having practical skills 00:14:45 - My issues with the quality of the dataset and ranking student's creativity 00:17:45 - What we can learn: creativity pays Links mentioned in this episode: Dr Prowse's faculty page: https://krannert.purdue.edu/directory/bio.php?username=vprowse "The Creativity Premium" research: https://drive.google.com/file/d/1H3hDq2D1HE6evvDLGgWYcIxPlEzP2N15/view?usp=sharing Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

The Course Creator Show
Episode 82 | Create an evergreen sales funnel that converts

The Course Creator Show

Play Episode Listen Later Aug 16, 2021 16:15


Are you getting tired of the unpredictable income that comes with ONLY doing live launches with your course?Are you looking for a way to create more consistent sales in your online course business without ALL the hassle of always live launching?In today's episode, I'm talking about how to sell your course with evergreen sales funnels, and guess what? Most course creators just aren't capitalizing on this method to create more sales of their courses and offers.Stick with me as I dive into:Why you need an evergreen sales funnelWhat the key components of a successful funnel actually areHow you can create one for yourself by reusing your live launch contentLet's dive in!---If you're ready to dive in and sell your course with evergreen sales funnels, then come join us inside The Passive Project: https://gemmabonhamcarter.com/passiveproject---If you're ready to sell your digital offer on autopilot then make sure you snag my Email Funnel Blueprints so you can learn what emails to send and when! It's time to turn those leads into customers: https://gemmabonhamcarter.com/blueprint---Are you looking for those links to both ConvertKit and FloDesk so you can set up some juicy email funnels? Here you go:→ Convertkit: https://gemmabonhamcarter.com/convertkit30→ Flodesk: https://gemmabonhamcarter.com/flodesk---Let's not forget about some of my other fave tools I'm always talking about:→ Everwebinar for evergreen webinar setup: https://gemmabonhamcarter.com/everwebinar→ Thrivecart for checkout pages: https://gemmabonhamcarter.com/thrivecart→ Teachery for online course platforms: https://www.teachery.co/gemma→ Leadpages for opt-in pages and sales pages: https://gemmabonhamcarter.com/leadpages---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you're already on my list, you'll see that I'll also be sure to alert you to the new episodes as they come out. If you aren't already on my email list, well babe… what are you waiting for? I can't wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

The Road To A Billion
Secrets To Grow Your Business To 8 Figures and How This Can Help Freelancers In 2021 | RTB#28

The Road To A Billion

Play Episode Listen Later Feb 5, 2021 86:42


Want to learn the secrets of growing a business to 8-figures, without relying on a face for the brand? If you're a freelancer, these same secrets can help you to find and form long term partnerships with clients that will catapult your career. You'll hear it all in episode 28 of The Road to a Billion with Stefan Georgi… In this episode, Stefan and co-host Ed Reay are joined by AJ Roberts. He is the Chief Revenue Officer of Genesis Digital (Kartra, WebinarJam, and EverWebinar), which is a company co-founded by Andy Jenkins and Frank Kern. Under his guidance, he's taken the company from $10MM to $30MM and hit the Inc5000 list in just two years. Plus, he started a marketing agency that helped several of his clients, like Ryan Stewman, become millionaires. But what's more inspiring is that he started out as a professional powerlifter… Who was struggling to make ends meet and had no knowledge of online/direct response marketing. So he's living proof that you can achieve anything you want if you put your mind to it. Here's a glimpse of some of the life-changing insights he shared based on his unique background: - Powerlifting secrets that can be applied to business and help you to achieve personal records. - The fatal mistakes many business owners make and the misconceptions they have that are preventing them from succeeding. - Why the only one who is in the way of your success is you and how to build a strong personal foundation. Make sure to subscribe to Stefan's YouTube channel to get notified about new episodes the moment they're released... https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3RJX0xnbjhEdHNPVW1BYjh6YVFlakRfeFdaZ3xBQ3Jtc0traXBrUmhpMEpwdnBOcEo2X3I0SXhfaWpLd0dzOXRrNVBWU2laQU56ZWJmUmlIcVdielhBNEt2NVNsNE5YNVctcm1vcDdhbVA3NFhzczJxWkkwbkhfdmYwbU1fVG1xa3pJbzkwTWdMY2RzQ0Iyb0g2MA&q=https%3A%2F%2Fbit.ly%2FSubscribeStefanGeorgiYT (https://bit.ly/SubscribeStefanGeorgiYT)​ And if you enjoyed this episode, we would LOVE it if you'd let us know with a ‘Like' and comment! Show notes How AJ went from being a record holder powerlifter to growing a software company that's generated $30 million in sales. A surprising marketing lesson about men from the success of OnlyFans. How AJ generated income in the online and direct response marketing world, without knowing anything about it. Discover the two marketing gurus, who helped AJ fund his powerlifting career. The first breakthrough AJ achieved after a chanced encounter with a business owner at a mastermind. Plus, how another mastermind led him to hit a goldmine of sports businesses that needed help with marketing. The three biggest takeaways from AJ's experience growing a software company, without relying on a face for the brand. Why AJ wasn't happy even though he held a world record in powerlifting and how this affected his business. Plus, a common misconception about the pursuit of success. 2 key ingredients to address unresolved issues from the past to prevent sabotaging your future success. How to not get stuck in the “Kindergarten Phase” in business and the 5 fatal mistakes many business owners make that's preventing them from succeeding. 6 powerful networking tips that have helped AJ leverage on the relationships he forged at masterminds. 3 lessons from powerlifting that can be applied to copywriting. The ONE thing that guarantees the success of a webinar or any marketing campaign for that matter. How to venture into new niches without starting from ground zero again. 2 simple questions to help you prioritize tasks and prevent analysis paralysis. Researching about the challenges entrepreneurs face? Here are the best places for research. Plus, a simple networking hack that helps you get exponential results with lesser effort. Develop mental toughness in business using these 4 fundamental methods daily. How to recognize the early warning signs in business and avoid costly mistakes. Useful resources/links...

The Road To A Billion
On Conscious Prioritization to Reach Your Goals | Freelancing

The Road To A Billion

Play Episode Listen Later Feb 3, 2021 14:33


Join 9-Figure entrepreneur Stefan Georgi in Episode 83 of “The Road to a Billion”... The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more! In this episode, Stefan and co-host Ed Reay are joined by World Record holder in Powerlifting and highly successful entrepreneur AJ Roberts. Among his outstanding accomplishments, AJ created a marketing agency that helped several of his clients (e.g., Ryan Stewman) become millionaires… And partnered up with Andy Jenkins and Frank Kern to help them build Genesis Digital (Kartra, WebinarJam, and EverWebinar)... Which, in the past two years, he's taken from $10MM to $30MM and hit the Inc5000 list. Here's a glimpse of the game-changing insights you can expect on this episode: 2 SIMPLE questions that will help you prioritize tasks and reach your goals faster A FUN networking hack that can help you land great opportunities with lesser effort (**for further information and timestamps, check out the “show notes” section below) How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too?  Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else.  Sign up here:https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbnFNYjV6MHpQMEtJdDRaZVM5cWlJdkk2ZWRfUXxBQ3Jtc0tsNzdOcjFPeVF5R3c4djhTNnlHMWtibFZsTThnUU5EakFrZS1sV1hUVmI0M21mdEJsNEU0TDlGSkJIWUFjMExFZkRqLTdwenZKQ3FVZm5Jc0dXOUx3RG9mcXFPX3lnSGNncEtnS2pmazBUY2NSX2dnVQ%3D%3D ( )https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/) And make sure to hit the subscribe button NOW to get notified about new episodes the moment they're released! Show Notes 2 SIMPLE questions that will help you prioritize tasks and reach your goals faster A FUN networking hack that can help you land great opportunities with lesser effort Useful resources/links Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life... https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/)  Get rid of writer's block and predictably crank out home run copy in record time with Stefan's “RMBC” copywriting course: https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.thermbcmethod.com%2Fsp3%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbXdWQ0FEZGR0TVI5RUtaeHJVUWtBOFhZQXVtQXxBQ3Jtc0ttMGlsR2VIS2tQRjdtVEZUVFV6cGVja2Ffd3lHdi14dlRzRWtUa2NoTjlhRHVyLWtEV1A2Z0tLTENiUXlpb1BwaHU1SGNvMHhSaFdqU05rMExmbGZYQ25fa2prQm9qZ1RqUFBuSjVIZVhLZGdLeVYtZw%3D%3D (https://www.thermbcmethod.com/sp3/)   Justin & Stefan Talk Copy Facebook Group:  https://www.facebook.com/groups/1931560346918594 (https://www.facebook.com/groups/1931560346918594) 

The Road To A Billion
5 Business-Crushing Mistakes you MUST Avoid | Entrepreneurship

The Road To A Billion

Play Episode Listen Later Feb 1, 2021 14:17


Want to scale your business without falling into the most common entrepreneurial traps that can kill your chance at success? Then you can't miss Episode 82 of “The Road to a Billion” with Stefan Georgi... The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more! In this episode, Stefan and co-host Ed Reay are joined by World Record holder in Powerlifting and highly successful entrepreneur AJ Roberts. AJ has helped lots of different clients and businesses massively scale and grow… Including Andy Jenkins and Frank Kern, who he helped build Genesis Digital (Kartra, WebinarJam, and EverWebinar)... And in the past two years, he's taken that company from $10MM to $30MM and hit the Inc5000 list. So stay tuned and listen until the very end, because he'll be sharing the Top 5 Business-Crushing mistakes you need to avoid if you want to grow and take your business and income to the next level. How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too?  Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else.  Sign up here:https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbnFNYjV6MHpQMEtJdDRaZVM5cWlJdkk2ZWRfUXxBQ3Jtc0tsNzdOcjFPeVF5R3c4djhTNnlHMWtibFZsTThnUU5EakFrZS1sV1hUVmI0M21mdEJsNEU0TDlGSkJIWUFjMExFZkRqLTdwenZKQ3FVZm5Jc0dXOUx3RG9mcXFPX3lnSGNncEtnS2pmazBUY2NSX2dnVQ%3D%3D ( )https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/) And make sure to hit the subscribe button NOW to get notified about new episodes the moment they're released! Useful resources/links Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life... https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/)  Get rid of writer's block and predictably crank out home run copy in record time with Stefan's “RMBC” copywriting course: https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.thermbcmethod.com%2Fsp3%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbXdWQ0FEZGR0TVI5RUtaeHJVUWtBOFhZQXVtQXxBQ3Jtc0ttMGlsR2VIS2tQRjdtVEZUVFV6cGVja2Ffd3lHdi14dlRzRWtUa2NoTjlhRHVyLWtEV1A2Z0tLTENiUXlpb1BwaHU1SGNvMHhSaFdqU05rMExmbGZYQ25fa2prQm9qZ1RqUFBuSjVIZVhLZGdLeVYtZw%3D%3D (https://www.thermbcmethod.com/sp3/)   Justin & Stefan Talk Copy Facebook Group:  https://www.facebook.com/groups/1931560346918594 (https://www.facebook.com/groups/1931560346918594) 

The Online Course Show
125: How to do EVERGREEN WEBINARS Right in 2020 (without EverWebinar)

The Online Course Show

Play Episode Listen Later Mar 31, 2020 15:39


We're doing something a bit different today: I'm the only voice you're going to hear on this episode. In this short and sweet edition of The Online Course Guy, I'm going to be sharing a big change I've recently made in my funnel: and why I'm so excited about it! “The more you put in... Read More

The Flipped Lifestyle Podcast
FL285 - How to Make Money Online in a Small Niche Business

The Flipped Lifestyle Podcast

Play Episode Listen Later Apr 16, 2019 48:17


In today's episode, we help Brad overcome fears and obstacles while scaling his business. FULL TRANSCRIPT Jocelyn: Hey y'all. On today's podcast we help Brad overcome fears and obstacles while scaling his business. Shane: Welcome to The Flipped Lifestyle Podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living on life. Now we help other families do the same. Are you ready to Flip Your Life? All right, let's get started. Shane: What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. Super excited to talk to another member of the Flip Your Life community and help them take their business and their life to the next level. We've got an awesome guest today, Flip Your Life community member, Brad Grey, and I didn't even try to rhyme that it just happened, but Brad, welcome to the show. Brad Grey: Hey guys, how are you doing? Jocelyn: Hey Brad, we are excited to talk to you today. You have some really interesting things going on in your business, and I think that our listeners are going to love it. So let's dive right in. Tell us a little bit about you, your background, and what you're doing online. Brad Grey: All right. To start, I'm a husband and a father of three. Actually, I have three kids, two daughters, basically. Age seven and a four month old now, I guess. Yeah- Shane: That's a busy house right there. Brad Grey: Yeah. You're not kidding, and also a two year old son who is ... They have those terrible twos, so you've got all that going on and a dog running around. It's definitely busy. It's definitely a challenge to find that time, but I was able to kind of figure out ways to build that time with the help of you all, segmenting out the schedules and what not. I'm still a practicing biology/science teacher pretty much whatever they ask me to teach. I've been pursuing online business since about 2012 when I made a product, and I put it on Teachers Pay Teachers, and I started to blog a little bit. Just anything I could do really to make some extra money when we had my first child and every once in a while I'd get this little thing, a sale and it was like this bug just telling me, "Hey you need to be doing something else with this." Shane: It's like a virus. Brad Grey: It went on for years, and I just kept ignoring it like, it's only a couple of bucks here, a couple of bucks there but ... Then I came across your article in Forbes right about the same time I was finishing up my master's degree in curriculum and instruction and it was like a perfect storm. I was finishing up and I knew I didn't want to be the administrator, I wanted to just dive in and write curriculum. Jocelyn: I have to stop you here because in your form that you filled out it says "I knew what I needed to do, and I consumed what I suspect was at least 150 podcasts and even listened to some several times." Shane: That's amazing. You got the full Netflix binge listen of the Flipped Lifestyle Podcast. Brad Grey: Absolutely I used to love going to mow the lawn just so I could get a couple of episodes in. Jocelyn: That is awesome. I love that. Shane: We need to put that in all our sales copy. We even make mowing the yard fun. Brad Grey: Yeah, tough to make that fun, but it was my only opportunity to really get out there and listen to you guys. I listen to several, some of them several times just, to help provide that motivation every once in a while you just need that kick in the butt. Listening to certain episodes helps with that for sure. It helps keep me going, and I'd listen to No Sugar Shane, telling us what's up. It helps keep us going. Jocelyn: Absolutely. So you were listening to the podcast and you decided that you needed to get this thing onto your own website and then you decided to invest in yourself and become a member of our community. Tell us a little bit about that journey. Brad Grey: Yeah, so ... Well, I had it like a wordpress.org site, or a wordpress.com site. I rolled that over and then built it up from there. I did have a couple of blog followers, 75, to be exact and that I converted over to an email list, but really what the challenge was is just finding time, finding the motivation. I took your advice, early in your community you have a breakdown of how to manage your time. Basically I just charted out exactly what I needed to do and basically looked at the end goal and mapped out what I needed to do to accomplish each day in order to meet that end goal of being able to launch a full curriculum and whatever. It was like six or nine months out. So just sitting down and mapping that all out was extremely helpful and having a goal each and every single day to accomplish to make it all happen. Shane: What's amazing is, we actually talked about when we were structuring the Flip Your Life blueprint, what's the order you need to do things in, because everybody out there is like, "Do your sales funnel, write your email list," and all this. Our background is busy working parents who are raising children. When are we ever going to find time to build a business? As we were structuring the Flip Your Life blueprint, and we were putting it in order, we were like, the first thing you have to do is get your calendar under control. If you don't, you're never going to have time to build all these things that the gurus say you have to have. We actually ... The second or third chorus is, time management. Look, got to fill this out. You've got to do this. It's not sexy, it's boring, and it takes a lot of discipline. If you don't do this part, then none of the others are ... It's like a meta skill, like it magnifies all of the other things that are happening. Shane: It's funny you ... You kind of snuck up on us in the community Brad. When I saw your success story, I was like, who is this guy? Because I was like, "Brad Grey?" You posted in the success forums, "I have 136 members," and we're like, "What is it, where did that come from?" Because usually we're like, okay, we see someone make the lead magnet, we see someone make the product, we see someone do this, you just dropped this hundred plus member bomb into the success forums one day, and everybody started chiming in and I'm actually going to ... I don't always read the success posts, but I want to read a part of yours because it's amazing. I click on the link, I go in and it says, "Hey, I'm Brad Grey. I am a lurker. period." And, that's how you start the whole thing. Jocelyn: I love it Brad, you're my people. Shane: You're Jocelyn's people, and that's why we were like, okay, who is this guy? It says, "I tend not to share much, today as a result of listening to the most recent member calls and buying a ticket to Flip Your Life I wanted to share a huge success I've had in this community." You go through and say, "I learned about the Forbes article. I wasn't a member for a long time, but then I got started, got momentum and then I did a member count today, and I have 136 members. I have almost replaced my income from my full time job. It has been truly life changing. I can't think S&J enough and the community, now it's time to level up, replace my income and get to my dream level." And then you say, "I have found 136, I can find a thousand." Shane: I was like ... It's just amazing to hear someone ... I'm sure you've got other posts in here, but I'm like, this is basically your first success post that's like really getting into the detail, and it's just like, "Hey, by the way I almost replaced my income." But that's so awesome because we forget like 80% of people are lurkers, and it's okay to lurk. It's okay to sit in the back. It's okay not to be talking about every single thing and asking a question every day as long as you're taking action and actually building your business. You've been doing that man. Congratulations on all that success dude. That's incredible. Brad Grey: Thank you so much. It's work. A lurker mostly because I got no time. There's no time ... There was no time to dwell in the community. I had work to do and a very tight schedule, so just getting focused, that's what kept me from being an overactive member in the community, but- Shane: We actually find that a lot though- Brad Grey: I get what I need and I .... It was good. That check in and being able to have someone to go to when you need help and you need it fast, it's truly awesome. Shane: That's okay though because we actually find that happens. A lot of people will at the very beginning of their journey, get into the community and use it as a resource. "Okay, I've got to watch this video, I've got to take action. I've got to jump in the forums real quick and ask a question." What happens that we see a lot in the cycle of people coming through the membership is once you get to that 100, 150, 200 member level, that's when you jump in and you celebrate. That's when you jump in and start, "wait, I'm going to chime in here. I've been through that," and you get that circle of people succeeding and helping, succeeding and helping. It creates this awesome feedback loop inside the community where you're getting what you need and you're helping other people get what they need and everybody is like moving forward and growing together. Right? Brad Grey: Absolutely. It's just really incredible how much activity you guys have been able to generate within that community. It's just, everybody's there to support each other. It's really great. Shane: Yeah, I can't wait till you actually get to the live event and you meet everybody and deepen those relationships and then you come back and you're like, oh my gosh, that's not just a picture in the forums. That's not just a person's name anymore, that's the person I ate lunch with. That's the person I sat by at the mastermind group. That's the person I jump on a Zoom call with every week now, and it becomes so much more real. Jocelyn: Okay, Brad. You've had a really exciting journey so far, but a lot of our listeners they can't really relate to the ship. Maybe they're still coming up with their idea, maybe they're just getting started. Let's take it back just a little bit to when you were getting started doing your own thing, meaning like your own website or having your own membership. What was something that was hard for you that you were able to overcome in those early days? Shane: What was your biggest challenge besides time when you first started out? Brad Grey: I think for me it was just believing that it was going to work. No, I read the Forbes article. I felt good and great about it and I followed your stories and I saw the other stories and there's always this doubt that, "am I doing the right thing? Am I investing this time in the right way when I could really be spending more time with my family?" But making those time investments early on, for me, yeah, they paid off, but it was tough to pull back and convince myself that what I was doing is going to work and also convince my wife that this is actually a good use of my time. Brad Grey: Getting the support all around was one of the biggest challenges that I had when I was going through this, because I would even ask for a babysitter so I can stay on track and meet my weekly goals of putting out content and building the curriculum. So it's not just my wife supporting me, but even grandparents supporting, just to help with the kids. There's a lot of investment there and a lot of, you just got to believe and it ends up working out. Shane: It's hard in the beginning. A lot of times people will come to us and they'll say that ... Jocelyn always says, "Well, that's great for you. It worked for you, but I don't know if that will work for me." That's one of the common things that we hear and see all the time, and when you were talking about your story there, it's not necessarily just the belief in yourself. Most people, once they get into their content and they start creating these things, the belief in the self and the actual knowledge and actual expertise pours out of you. But for the first six months you don't get feedback. Like you don't get, surveys and listeners and purchasers. There's no reward and sometimes it feels like you're digging a ditch and filling it back up, and then you're digging a ditch and then you're filling it back up. Right? Brad Grey: Absolutely. Shane: And you just ... Until you get to the tipping point, which could be six, nine months down the road ... We didn't quit our job for 13 months. It took us about a year and then in the 13th month we quit our job before we even were close and that was still after sacrificing, selling our house, getting our bills down to an acceptable level where we thought we could take the risk. We did a lot of stuff within that and you don't feel that feedback for months and months, and months. There are a lot of days and long nights where you're going to bed saying, "Man, is all this worth it? Is this going to pay off?" And you know what the ... I'll tell you what's the honest answer is. Shane: The honest answer is you never know. You kept going and you get to the point ... We know if we work as hard as we can and never give up that, something's going to come of it, but I think the lack of belief comes from that. There's no guarantees. You're just doing this work and you're just waiting for some like positive feedback. Jocelyn: I think that sometimes people think that, oh well, this person they don't support me, they don't support my dreams. It's not really from a place of, I guess, anger or hostility or anything like that. It's just from a place of the unknown. That's really hard for a lot of people. It's really hard for me. I don't like not knowing what's going to happen next. I don't think that your wife or anyone else is coming at it like, "Oh, I don't support you because you're a loser." It's more just because they don't know. They don't know what's going to happen, and that's hard for a lot of people. Shane: Is your wife on board now? Bet she's on board now. Brad Grey: Oh absolutely. Yeah. She's on board now. Shane: You just got to prove it. Like that's the thing is like ... Jocelyn, even to this day, I'll come up with some harebrained idea, which is at least like every three hours and she just looks at me and she's like, "Prove it. Prove it. If that's possible, prove it." But then you got ... It always reads. I'm actually about to teach a new training tonight for the Flip Your Life community, for the Flip Your Life members. Each week we do a training for Flip Your Life live attendees to get them ready. We're talking about these phases that entrepreneurs go through in their life. You figure out something, you yearn for more then you learn about it, then you'd go earn it and then you just keep burning it up until it makes it happen. But what's funny about being an entrepreneur, being a business owner is you go through these cycles and they keep resetting. Shane: So like your ... We're going to talk about this in a little bit. You're at this stage now where you've reached this point and you went through that first cycle where you wanted something, you put in the work and you weren't saying anything, you didn't believe it was possible, and you had to keep going anyway. Then it happened and now you see what's possible, but the next level, that's an even higher mountain and it starts over, right? Brad Grey: Absolutely, yeah. Shane: You just keep resetting the process, and that's something that we've really been stressing to people lately is, people will say like, "Well, I'm scared." I just ... I know somehow if I believe this is possible for me, and we're kind of like, that never goes away. If you want in the game, if you want to be self employed, if you want to stay self employed, you want to make money online, you want to work from home, you want to be location independent, snapping the Instagram pictures on the vacation that you've never been on before. Right? You've got to get in the game and that fear stays and that uncertainty stays and that hustle stays and everything just keeps like going on and on forever but once you cross the line it's worth it. Jocelyn: The only certainty is that if you do nothing, nothing will happen. Shane: Right. That's exactly right. And you've done a lot ... I love your story too because it's like, "I am a lurker. Nobody knows I've been in here all this time incognito, making things happen." But you made it happen. You were doing it and you look like an overnight success, but people don't realize there was a moment where you didn't believe. There was a moment where you had to keep going. There was a disagreement with your wife on whether you should do it and like, "am I doing the right thing?" Shane: I remember specifically when Anna Jo was really little, when we started out. There were many nights when we were grinding and I was like, "Man, like I'm losing an hour today that I could be playing with her," or, "I'm losing an hour today while I could be playing with Isaac," but now, I spent this morning ... I just spent two and a half hours of my kids homeschooling. Cool, right? I bought ... I spent the hour then to get the two and a half hours back today. That's really where the investment comes from. That's what overcoming the belief, the lack of belief, the fears and all that comes in is, hey, do it a little bit now so you can have a lot more later. Jocelyn: Okay, Brad let's jump a little bit forward to today. Let's talk about what's going on as far as your mindset or what types of fears are holding you back right now. Brad Grey: All right, currently I'm at about, well, I think 143 I checked right before this call in terms of numbers, my goal by the end of the year is to get to 500. Right now, I guess I'm just stuck. I know that my current strategies for growth aren't going to get me to that 500 mark. Just knowing my numbers and knowing how quickly I can build up my list, so I guess I'm just stuck in terms of how to get to that 500 number and what strategies I need to do in order to get there. Brad Grey: I've done a webinar, one, in my house with my three children. It's really a struggle to find time to have that quiet time to really be able to run a webinar from my house. Again, that could be a mindset issue. I know I was able to do it once, I could probably do it more, but it is a challenge. That's one aspect that's kind ... That I feel as though it's holding me back and just not knowing what direction to go. Like Shane was mentioning before you, you reach this point where you made it over the first mountain and now I feel like I'm at the bottom of the other mountain and I'm not sure which direction to go to get to the top. Brad Grey: I also feel like my niche ... I get concerned that maybe my niche is a little bit too small to get to my dream number or even my end of year number of 500. I know there's 550,000 biology teachers in the US and I have about 5,000 on my list. Getting to that 50,000, I pretty much need every single biology teacher in the country to hit the goal that I want to hit. Shane: Well, let's work backwards here. We'll talk about ... We'll go back to the time then ... Let's talk about that size of the niche problem first. You have a hyper targeted niche and anybody with a hyper targeted niche is going to be able to convert a lot more of their list, than someone who's like in a really, really broad niche because the people that join your email list or join your thing, they are biology teachers. It's not like I'm passing interest in email marketing or I'm passing interest in painting pictures, so I join some artist's email lists to learn how to paint more. It's not a hobby, that is their career. They are this, they need it, they want it. That's why they're in. Shane: So it's not above and beyond the expectation to say you could easily convert 10% of your list, which is 5,000 emails, that's 500 people. That is not like rare air for a hyper targeted niche. When every single human being that joined, pretty much a biology teacher or teaching biology in some way, it's just a matter of giving them more opportunities to buy. You can get 500 from the 5,000 people that have already found you. Okay? Brad Grey: All right. Shane: We see that over and over and over again, so don't let that limiting belief or ... Sometimes we hear these statistics. We usually throw out general things like the 5% rule. Like if you have 1,000,000 people listen and 5% might opt in and 5% of them might open your email, then 5% of might buy, whatever, it just keeps going. We throw that out there as a baseline, but it's not the truth in every single niche. Your niche is temperate targeted. The goal there is focus on those 5,000 and figure out why 136 have joined, and where are the other 464 or whatever it is, that was 364. Figure that out, focus on marketing to them. If you can increase ... Increasing conversions is 100 times easier than increasing traffic and opt ins. So let's just get more of those people out. That is 100% possible. Jocelyn: I would just say too, one size doesn't fit all. You have to remember that whatever your goal is, the reason that you're wanting 500 members I presume is to hit a specific income goal, right? Brad Grey: Yes. I think that's an appropriate amount for me to be able to have more flexibility and I desire to quit my job. Jocelyn: Just remember that there are other ways to reach that goal and one way is to retain more people, another way is to increase your price. There might be other ways of doing it, like selling one off products. There are other things that you can do, so don't feel like you're totally constrained by, "I must fit this exact mold." Shane: Yeah, a simple price increase could bring the number down to 400. You just do the math and you're like, "Wait a minute. It might be easier to get 400 people, so what would the price point be to get that and reach the same financial goal?" Don't get pigeonholed into yourself thinking your niche is small. I'm telling you right now, guys, if you've got 50,000 people doing something, 500 will pay for it, so you've just got to be able to increase those conversions, do more to give them more opportunities to buy and get more involved in the increasing ... Increasing conversions is way more important than increasing traffic. Our list is not huge, Jocelyn and I don't put a lot of effort into like huge ad campaigns and traffic and things like that because we convert podcast listeners into email subscribers, into members really, really well. We do it at a high clip. Shane: Our business has grown something now like 18, 19 months in a row with very little ad spend because we focus a lot on giving people opportunities to join our membership. We say it every week on our podcast, I PS it on every email I send out and like we just focus on converting more people and that's going to produce a lot more income. It doesn't mean that other stuff's not important, but if you start thinking and trying to do the math, "Oh well there's only so many of these people in the world, I can't get there," your brain's going to subconsciously believe that and you won't get there. Brad Grey: Absolutely. I really like your ideas with the changing things up a little bit in terms of mindset, like selling a one off product to my list or just working on retention. That was something. Jocelyn: Just think outside the box a little bit. You can figure out other ways to make this happen, but don't get distracted by a lot of unnecessary things. As far as like what to do next, you already have an offer that's clearly converting, so I think the next step for you is really probably just finding more people. So I would concentrate maybe on some advertising. The good thing about the education space is that it's really easy to advertise and fairly inexpensive because there aren't a lot of people doing it. Shane: And with finding more people means from your list. Like, it's ... All those, there's probably right now 200 more people that will instantly buy your product, if they don't know it's there, so you can upload your list and advertise to those people. You can go in and just advertise straight to your email list about your members. They've already signed up. Jocelyn: A price increase is a great way to do it. Shane: Yeah. Jocelyn: Shake people out who maybe wanted to join but they didn't for whatever reason. Oh well by the way, I'm getting ready to do a price increase. Shane: Yeah, "We're raising prices next year, but you can lock it in now, you've got 72 hours to do it," send that out to your list and you just shake the apple tree. That's how you find more people for your membership is in this audience that you already control. There's other things you can do like on Teachers Pay Teachers. I know you've got individual lesson plans uploaded there, correct? Brad Grey: Yes. Shane: The strategy here for everybody listening at home is, I have a core product that I sell on my own website, but then I find a third party marketplace to go sell my products individually to get discovered, to make extra money. It's a great strategy to boost your income. My lesson plans in Teachers Pay Teachers are structured to make sure they know that there is a ushistoryteachers.com. There's a copyright with my domain on the bottom of every paper, the last slide of every single slide deck and any PowerPoint that I sell on Teachers Pay Teachers always is a sales page for the membership. I've injected sales copy and these things in there to make sure that anyone who buys any resource knows there's another step. There's another place to go get these things, to build memberships. Shane: So just a little bit of strategy. You could probably go out and get 10, 20% more members right now, and then with a little more application you can get in front of the people you already have that already know about you, and let's just convert. Let's get the 300 members out of that list as soon as possible before we ever go to the big task of how to ... You created the biggest mountain possible. You said this earlier, "I have to get every human that's in my niche on my email list by the end of the year." That's not going to happen. When we create these ghosts and these demons that we have to fight it does become oppressive. It does become very hard right to actually do those things. The better thing is to say, "Well, wait a minute, what do I already have available and what am I not doing to maximize that?" That's what we need to do in your case too. Brad Grey: Awesome. Thank you so much. I love some of the ideas that you shared there. Price increase is always get people to jump ship- Shane: Always. Brad Grey: It's crazy to see. Kind of in line with what you've mentioned I think a good transition would be ... I was talking, tossing around in my brain the idea of introducing another curriculum because a lot of teachers at the high school level teach multiple subjects and another one might be, for me, environmental science. I was thinking about ... I think it would be relevant to my current list as well, so I was just curious what your thoughts were on doing that because I know you always hit the nail on the head, hit the nail on the head. Just curious if you think that would be advisable to invest time into creating that or just keep building the current curriculum that I have. Shane: I would not do that yet, because you've got so much more potential on this email list that you've already got that you haven't even tapped into yet. There's at least enough people there to get to 250. It's going to be so much easier to just get really consistent and prolific marketing what you already have to people who are already interested than to hope that they want more and move heaven and earth to create this thing. This is the knee jerk reaction to most people when they hit a plateau, is, "I've got to create something new, this thing's not working as good as it was anymore because whatever," but really it's just you haven't squeezed that rag dry yet. If you just put your effort into that for maybe another year and really zero in and laser dial in on focusing what you already have, it's a lot lower energy, it's a lot easier and you're going to get to a higher point where then maybe you can go hire some support to create the new thing instead of you doing all the work by yourself. Shane: I created most of the trainings in the Flip Your Life blueprint that exists the way it does now, was that in 2016 or 15? Jocelyn: 15. Shane: In February of 2015 I sat down and said to myself, "What are the most evergreen concepts that everyone has to know that even have a chance to succeed?" Like if a family comes in and they want to change their future, I need to know exactly ... They need to know exactly what are the steps to get there. The steps that will always exist. Create an idea, get an Avatar, go out and create a product, market your product. How do you market that? How do you use advertising? How do you do these things? How do you build recurring revenue? How how do you do all that? How do you research to make sure your idea will actually make money in the marketplace? I wrote all these things down and I started looking through it and I took out some of the tactical stuff that was really like, well, this is how Leadpages works today, but then they change in six months. We threw that out. We said, "What are the core evergreen principles that you have to do to make this work?" Shane: I created all that in one month. I created like 30 or 40 courses in one month. I only now update videos when members specifically need them. Does that make sense? I'm doing a training tonight, it's going to be really, really important for the Flip Your Life live attendees, and it's a course that we've been meaning to add. We're just adding on top. We're just a little sprinkle. We'll sprinkle on top of the cupcake. That's the ... We're adding these courses as we go. We don't move heaven and earth but every like five years. Our main goal is to say, "Hey, we've created this amazing thing that we know works. We've seen hundreds and hundreds of people start their business, quit their job, do all these crazy things with it. We just need to tell more people about that." Shane: That's it. That's our job. Tell more people, spread the word, get the message out, and that's what your job is like right now. That's what you have to do, and this actually goes back to that first question you asked about, "Well, I'm having trouble getting this webinar done, I've got a lot of kids, the kids are in the house. I've to find a time when they're quiet, for my audience," and stuff like that. I feel you're at ... You're bucking up against the wall and you really need to just juggernaut through the wall right now because none of that matters. You've been to our member calls and you've seen us in our community, our kids are eating bags of chicken in the background, there's dogs, like my dog has a sledge hammer on her head and if we lock our doors she just keeps ramming it until it opens because she wants to get to us. Shane: There's ... You've never seen anything perfect from us, that includes on our webinars. We were at ... We were doing a webinar one night and it's like pack of dog's was like barking outside or something. This was a sales webinar but it sold just as many as anything else. So do you want to get in a quiet room? Yeah, but you don't have to worry about the kids being asleep. You don't have to worry about background noise. Nobody cares. I read this awesome thing the other day, but like said, "You're so busy worrying about what," like when you go to a party, "You're so busy worrying about what you look like and stressed out and anxious, but the thing is everybody else is so worried about what they look like, they don't even look at you because they're just worried about themselves." Shane: The person that shows up at your Webinar, they're not there for you. They are kind of ... They're kind of there for you. What they're really there for is how can this make my life better? That's what they're there for. They're not ... 90% of their attention is on you, not the baby crying in two rooms away. You know what I'm saying? Brad Grey: You're absolutely right. Shane: Yeah man. It's just like, just do it. We've done it right. I did ... Where was I doing that Facebook? I did a Facebook live the other day on our Flipped Lifestyle page. I was in the kitchen, our assistant was here and she was cleaning and doing something in the kitchen, unloading groceries or something, Jocelyn was talking to her, the kids were walking around playing with the dogs and watching a TV show in the living room, and I didn't even use a microphone. I just turned it on and I needed to do that video, I needed to do it right then it was to promote something so I just did it. Not one person said, "Man, could you tell everyone in the background to be a little quieter." No, they were like focused on what I was talking about and you just got to do it. Shane: You just got to do it. It doesn't matter. Doesn't matter it's perfect, you'll make so much money someday you can go buy an office and you can go get a loan and have a quiet room that's soundproof. Right, but right now you just got to kill it. You just got to crush it. You got to be consistent. You got to be prolific and you got to be relentless. I always throw that one in because you can't let stuff like that hold you back. Brad Grey: You're definitely right. Hearing no sugar, Shane. Tell it how it is, is really what I needed right now to help me break through this wall here. Shane: I do that from time to time, except for Jocelyn because she tells me how it is and then I've got to back off because Jocelyn, Jocelyn's it's no sugar Jocelyn, at our house. Jocelyn: Pretty scary individual. Okay. I think we have some good ideas as far as like mindset and just getting ready to go into this next phase of growth. With that in mind, what question do you have for us that we can help you with as you enter this next phase? Brad Grey: I guess what specific growth strategies do you or members in the community seem to be getting the most success with right now? Shane: For us it's promoting live type webinars, like live events. It's the easiest funnel to create to get to consistently work. You basically advertise or promote the webinar. So you would email your list and maybe start an ad with your uploaded list. Again, like let's just target those 5,000 people until we get everybody that we can in the membership. Every week, same Webinar, post it, they go and they register. Some of them show up, you pitch and they buy, and you'd do it again and again and again and again and again, because 90% of people on your list won't show up for this webinar this week. So let's go back and get those 90% to maybe come next week and then maybe the next week and then maybe the next week and doing them live really does make a difference because you're there, they see you're real, you're calling them by name and when you ask them to join, it's like inviting them over. Shane: You also then, they raise their hand and say they wanted more information, you know the hottest people on your list. You have three or four followups to pitch them afterwards just via email automated. So there's nice automation to it, it really only takes a couple hours a week to be able to set up and it's just the easiest way to grow your business. It really, really is. Now, when you get more advanced, you can do things like evergreen webinars where people go to watch an on demand training. So you sell it like Netflix at that point, but if you really want to go to 100 to 500 people, 252 webinars in a row relentlessly and watch your business grow, it will happen. It can't not happen when you're constantly doing the work like that. Shane: So for teachers, your needs are specifically to teachers, you would think about their calendar and you would say, "Hey, these people are off on Sundays and they're probably dreading work on Monday because they've been at the AAU basketball league or the cheerleading or the dance or the baseball park all weekend. They've been doing all these other things with their family and stuff. It's Sunday, they don't have a lesson for Monday. "Hey, come and do a free,"" call it a professional development, speak the language of your people. Talk about a topic to get them through, that leads to the pitch of, "Hey, get in here and get this curriculum, teacher your students, they'll improve, you'll improve. You won't be planning lessons all the time." You can go sell it to them and, hey, maybe 20 show up every Sunday. Maybe you get 20 people on your entire list to show up on every Sunday night. Shane: If you do that, 20 people times 52 weeks in the year, that's 1,040 teachers. 1040 people in your niche from your list that would show up, and hear you give this speech every single week for 52 weeks in a row. If you can convert 20% of those, you would have 208 more members just like that. Jocelyn: This is a really effective thing to do right before the beginning of school. So I would wait until summer is winding down, so maybe like mid July to late July type time. That's when people are really starting to be like, "Oh brother, school is getting ready to start. I haven't done anything this summer. I need to get with it." I've always had a lot of success doing education related trainings right before school is going to start. Shane: Because we're playing that calendar. If you started this on July 15th and you went every week of the school year and what you do then is you just maybe give it a little flavor. You don't have to change the webinar, but you can give it a little flavor, like maybe certain things are taught in biology in September, certain things are taught in November. You can give it a little flavor to make it more relevant with your subject lines and stuff but it's basically the same thing. It's basically like this is how to do this. You can have a couple of webinars if you wanted to do two or three and rotate them. That's a powerful strategy. If you can ever get three or four webinars that you rotate and are all relevant to your list and you're just constantly every month in your list. Then you just grind it out man. You will get more than 20 people a webinar. Shane: 50 people are probably going to show up. If 50 people show up to every webinar, now you've got it 408 or 400 and something new members, which gets you to your goal, 500 members. The moral of the story is, this is probably the best thing that's working right now, and it just ... You got to roll up your sleeves and you've got to do it right. You just got to roll up your sleeves and make it happen, but once you get in a rhythm, it becomes easy. You know what I'm saying? Brad Grey: Right. Like anything else. No, I really like the idea of webinars. Now, I've been thinking about them a lot, obviously. One thing I like is even if people are not showing up, they're at least seeing that you're hosting, one. I think it ups your credibility at least a little bit. Shane: You're top of mind. Brad Grey: Top of mind as well. I also like ... You made a light bulb go off in my head when you said, I have 5,000 people on my list, but you've said it before, over and over again, not everybody's seeing all of your emails and retargeting those people in different ways, even though I'm sending those emails, I can look at my stats and I know that not everybody's responding to the emails but I have the ability to retarget them in other ways too. Shane: You have to plan all your stuff out to support each other. Every Saturday or most Saturdays I send out like a little newsletter to our email list and it has like, it's all the stuff that we did that week. If I did a YouTube video I put it in there, if we had a cool Facebook post that ... We would do a prayer thread every Sunday, if you're not following us on Facebook and you got to flippedlifestyle.com/facebook or facebook.com/flippedlifestyle, we do a prayer thread every week. If our community needs prayer, like we pray for every one of them. We go through and Jocelyn and I read all those and it's just something we do, but we promote that in our email list because you want everything to be a big circle. Shane: If you're on my email list, I also want you over on Facebook. If you're on Facebook, I'd like to have you on Twitter. If you're on Twitter, why don't you follow us on Instagram? Because we want as many places to reach you as possible. Flip Your Life live attendees, we have a special, exclusive Facebook group for them that's outside of the membership. Why do we do that? Well, I need ... If I'm doing a training, I need to be able to post in the Facebook group, send you an email and I'll go post it inside of the community. I know I got three chances to hit you instead of one, and I'm telling you, you got to contact people every day. I don't know if it's on social, I tried to do it on email every day. Shane: You got to contact people constantly. If they unsubscribe, let them go, they weren't going to buy anyway, but you've got to constantly. You can't just say, "Well we're doing our monthly sale and now we're going to have a business." Nope. We're going to sell daily to our list, daily in our ads, weekly on these webinars and daily we're going to promote it. If you do that, you can't help but succeed over time. It just ... Not everybody will do it. There's a lot of people listening right now, you're shaking your head, you're driving in your car down the freeway, you're stuck in traffic, you're on the treadmill, you're sitting there right now going, "Man. Yeah, that's what I got to do." But not everybody's going to do it. The people that do, do it are the people that get to 500 members, that get to quit their job, that get to replace their income. Shane: They get that trade that one hour now to get that three hours back later with their kids and their spouse. You've proven time and time ... Again, you're the guy that's going to do it. You just got to do it, man. Brad Grey: Absolutely. Jocelyn: All right Brad. It has been a lot of fun talking to you. I know that you are an awesome action taker, so I cannot wait to see what happens next in your journey, but before we go, I just want to ask you what we ask most people on the podcast, is what you plan to work on in the next 24 hours or so based on what we talked about here today? Brad Grey: I think it's going to have to be just buckling down and starting to schedule out some webinars. I purchased EverWebinar and WebinarJam a long time ago and I've used it once, it's sad. So I have the tools to do the job, I just need to buckle down and just really start hammering through some webinars and maybe create a couple of others to go along with the ones that I already have so I can mix it up a little bit and just squeezing my list and trying to hit them in a lot of different directions in terms of just being top of mind, making sure they know I have a product for sale. Shane: Yeah man, don't be shy. That list exists for one reason, to buy your stuff. That's why you created it. So go out and get it. Don't be afraid to ask your list for money. That's why it's there. That's like not asking an apple tree for an apple, that don't make no sense what's growing on the apple tree? Apples. They taste good. You're not just going to sit and watch them. Like, "Man, I'd love an apple today, but I only pick apples on Mondays." All right? Right now you walk over to the tree and grab an apple. That's what you've got to do to your list all the time. Shane: All right, well listen, Brad, man, that was an awesome chat. Thank you so much man for being on the show today. Thank you for being an amazing member and thank you for shining the light on the lurkers cause there's a lot of lurkers taking massive action in the Flip Your Life community. We see you, we know you're there guys. We know you're doing it and then not everybody's going to be up and just talking about all this stuff they're doing all the time. But man, you've done a lot of great things. I have no doubt that you will do many great things in the future and also I have no doubt that what you share today, it's going to help a lot of people listening right now to take action and change their families future too. Thanks again for being on the show. Brad Grey: Thank you so much for having me. I really appreciate all that you guys have done and are doing. Shane: All right you all. Thank you so much for tuning in today. What an amazing chat with Brad. He's doing great things in his business and we expect you to take what you learned today and take action and go out there and grow your business so you can change your family's future as well. Shane: Before we wrap up, we want to leave you some wisdom from the Bible. Jocelyn, I get a lot of our information, a lot of our inspiration from the Bible. There's a lot of great Bible verses that are directly related to building and growing businesses. Today's Bible verse comes from Romans 8 verse 18 and it says, "I consider that our present sufferings are not worth comparing with the glory that will be revealed in us." Listen guys, whatever you got to do, whatever you got to suffer through, whatever you got to go through right now to build your business, to change your family's future, it's going to be worth it, and it will not even compare to what you're going to see on the other end of this journey. Shane: All the things that Brad went through in the beginning, don't even compare to where he is right now or where he's going to go. All the things that we suffered through when we started our online business don't even compare to the amazing life that we have built today. So whatever you are doing, whatever you are grinding through, whether it's trying to find that idea, building your product, getting that WordPress website set up so that you can build a membership and build recurring revenue. It's hard. It is going to be difficult. You're not going to see the rewards right away, but all of that will not even compare to what your family's future is going to look like. Shane: All right guys, that is all the time that we have today. We would love to have you inside of the Flip Your Life community. You can join Brad in there. It doesn't matter if you're a lurker, it doesn't matter if you're a question answerer or a question asker, whatever you are, we want you in the community right where you're at. Go to flippedlifestyle.com/flipyourlife and you can learn all about the amazing training, forums, community and resources that we have inside and if you would love to meet Brad and meet me and Jocelyn at Flip Your Life LIVE 2019, go to flippedlifestyle.com/live and we would love to see you there. That's all the time we've got for this week guys. Until next time, get out there, take action and do whatever it takes to Flip Your Life. We'll see you then. Jocelyn: Bye. Links and resources mentioned on today's show: Brad's Website Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Join the Flip Your Life Community NOW for as little as $19 per month! https://flippedlifestyle.com/flipyourlife

The Flipped Lifestyle Podcast
FL 209 – Launching + Ebooks + Webinars (Q&A w S&J)

The Flipped Lifestyle Podcast

Play Episode Listen Later Jul 5, 2018 20:50


Hey Y'all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J! In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air! This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in. Today's Q&A highlights answer the following questions:  Should I pre-sell a membership before membership area is ready/setup with "special pricing"? Or just launch and say that things are being added daily? (It is a teacher/education niche) - Janet I've gotten a bit behind in promotion of my Launch - Online Training Workshop - promotion. It's scheduled for 6/24, I was planning on doing the 2weeks of promo email, Facebook ads and Google ads. I'm concerned about delaying the launch versus giving enough time for promotion. What do you think would be best? - Jennifer I've written about 75% of my book. I'm going to self-publish. What would a realistic timeline be to complete a book, tweak it and get it ready, and get it out to the public? Is January 2019 a good deadline to get it on Amazon and being sold? - Rebecca Can you talk about how I should think about YouTube for: YouTube Lives, my Launch Webinar (embedded into a LeadPage), monthly Member Calls. Do I used the same channel profile for all of those? For YouTube Lives, do I use a "reusable stream key" link, so I can use the same one each time? Do you use an encoder? - Jennifer Shane, you mentioned Dan Kennedy's quote that it's easier to find new audience than to write a new speech when it comes to doing weekly webinars. How does it work if we want to do weekly webinars on the same topic on YouTube Live though? Say you guys do "How to start an Internet Business" webinar every week. It'll be the same content every week! I know the value is in the interaction and Q&A, but why would people still bother to sign up for the next run of the same-titled webinar if they could just watch the replay and learn the contents? Wouldn't this be a case where it might be necessary to "write a new speech"? Also, there's 1 thing I don't get. I do YouTube Lives for my webinar. I'll announce when my webinar will be (say, coming Monday 9am) but anyone could watch the webinar without needing to opt in, since it will be available for anyone's viewing (since they could just click that "Live" video from my YouTube page). I know I want the emails, but I don't get why anyone would want to opt in if they could just join us as a general YouTube subscriber? - Sandra I paused all my auto-webinars during my spring membership drive. I need to re-start them, but I'm not happy with my current auto (Recorded) webinar software, EverWebinar. I recently left WebinarJam, and I'd like to leave EverWebinar, too. Any suggestions for which software to switch to? Is anybody else using anything that seems to work smoothly for doing automated, recorded webinars? - Rebecca You can also watch this episode on our YouTube channel: FL 209 - Launching + Ebooks + Webinars (Q&A w S&J) Get your FREE 30-DAY Membership in the Flip Your Life Community NOW! – https://flippedlifestyle.com/free You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.