Cashflow Podcasting: Authority, Audience Growth and Sales through podcasting

How many people have you heard say they want to write a book? It’s a topic that seems to get plenty of talk with little follow-through, but it’s one that deserves some serious consideration—especially for podcasters.  Today’s guest, James Ranson, is here to explain why. A Wall Street Journal bestselling editor who has worked with over 200 authors as a book coach and ghostwriter, as well as the author of Buy Once, Cry Once: How Shortcuts Cost You In The Long Run, James has seen his share of books bolster careers. In this episode, he shares the benefits of writing a book and how becoming an author can take your career to the next level. Here's What You'll Discover: The benefits of writing a book. How books and podcasts support each other. Why credibility boosters are important. What makes a book such a great asset. Ways a book can bolster your career. You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp036

Brian Casel is the founder of Audience Ops, the host of the Productize Podcast, and a co-host of the Bootstrapped Web podcast. Throughout his career, he has started, grown, and run multiple productized online service businesses in various industries. Needless to say, he has plenty of expertise, and he’s here today to share his valuable insight. You’ll hear how Brian transitioned from a do-it-yourself service to a done-for-you service, as well as what he finds truly valuable about running a productized service business. He then offers his advice for the first steps you should take if you’re hoping to create a similar business, and what to expect along the way. Here's What You'll Discover: The benefits of productized services. How to transition from consulting and/or project work to a productized service. First steps for getting clear on what you should offer. How Brian uses podcasting to expand his business. What to expect if you want to start a productized service business. You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp035

You might think that in order to get the most out of podcasting as a marketing tool, you'd have to have your own show and your own audience. But you can get many of the same results by simply being a guest on other shows! Our guest this week is proof that this technique works. Mojca Mars is the founder of Super Spicy Media, where she consults with clients about social media and the power of Facebook ads in particular. Mojca went from being a big fan of podcasts to a guest beloved by hosts and audiences alike. Thanks to her preparedness and actionable advice, she's turned guests spots on other shows into tangible results. Here's What You'll Discover: Why you'll have to reach out to hosts first when you're getting started on your own podcast publicity tour. Mojca's go-to email for asking podcasters to be on their shows. How to prep for an interview so you sound confident while keeping it simple.  Why it's so critical to provide actionable advice to an audience, no matter what kind of show you're on. What you can do today to take the first steps toward growing your network, connecting with clients, and building your authority in your industry! You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp034

Kerry Lutz in the founder of the Financial Survival Network, a veteran podcaster, and author of the new book Viral Podcasting: A Proven Process to Earn a 6 Figure Income from Your Show. Kerry is an expert at turning episode into dollars. Content is king, and you've got to build a loyal audience. But once you've done these things, you've ready to explore sponsorships, affiliate programs, and other avenues for making money off of your podcast. Kerry Lutz opens up about his own journey to podcasting and how he started making money on his own show. He describes the different monetization models and shares some pointers for picking the right model for you. He also reveals his own favorite ways to monetize and some of the lessons he's learned from experimenting with his own podcast over the years. Here's What You'll Discover: Which types of monetization are really difficult and which Kerry recommends. Why you should focus on building your audience before monetizing. The importance of knowing your target market inside and out before and after you've starting podcasting. How to diversify your income streams from podcasting - from passive to active alike. When advertising is too much for your audience, and how to know if you're impacting your own business by having sponsors. You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp033

Choosing a niche for your business (or podcast!) at the outset of the project can be tough - today's guest recommends specifying that niche later in the process. Dan Faggella is the founder of Tech Emergence and host of the AI in Industry Podcast. While he initially began his podcast with a broad focus on technology and intelligence, he's narrowed it down to deliver valuable information to industry leaders who need to know how AI might affect their work. Dan's strategy might be just what you need to boost the value you're providing to your audience!  Dan shares how his new niche more accurately reflects the spirit of his show and message, and we discuss how his capacity for monetization increased with this pivot, too. He leaves us with some advice for narrowing down the scope of your content for those of you interested in making similar moves. Here's What You'll Discover: The initial topics Dan talked about on his show, and how they grew into the AI and innovation focus he has today. What questions Dan asked his audience as he strategized his new direction. Why rebranding was a crucial piece of creating a more refined and valuable show for his listeners. You're probably already sitting on a unique, niche value proposition - and Dan has tips for teasing that out. How a more specific show will encourage dedicated listeners to spread your content to their friends and others in their industry.  You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp032

Podcasting isn't just an excellent marketing tool for hosts - today's guest, Connor Gillivan, would know!  Connor Gillivan is a co-founder of the freelancing platform Freeeup, which connects businesses needing to outsource work with talented, reliable, affordable freelancers.  It's a pretty revolutionary business model, and it takes some skillful marketing to pull off. That's where podcasting has come in, forming a unique and effective branch of Connor's overall marketing strategy.  Connor and I talk about how he pitches himself to podcast hosts, why following up and being a proactive interviewee is so important, and what to do to make sure you're providing great value to the audience. He also shares some of the common mistakes interviewees make that prevent them from turning listeners into customers.  Here's What You'll Discover: Why Connor decided to target podcasts as an effective marketing channel. How Connor preps to make sure he's a great interview guest. The three essential steps for generating results from a podcast interview. Why being on podcasts has been such a great way to build rapport with hosts and audiences alike. How to scale your efforts and get more success as a podcast guest. You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp031

Although this week's guest wasn't too sure about podcasting at first, since he started his own show he's been on a roll. Kurt is the founder of consulting firm Ethercycle and helps Shopify storeowners uncover and capitalize on the hidden profits in their online stores. By finding and committing to a niche subject, Kurt's made helping eCommerce professionals into a profitable business. Kurt's found podcasting to be a fun, genuine, and powerful way to connect with his audience - and he's sharing his experience with us! Here's What You'll Discover: How Kurt was slowly convinced to start his own podcast. What the process of discovering a niche was like, and why being a Shopify expert gave Kurt extra authority. Why it's essential that you're passionate about your show's subject - and how your audience can tell if you're not! The varied ways Kurt's podcast has allowed him to convert listeners and guests into clients. Kurt's advice for those of you considering starting your own podcast. You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp030

Last week we heard part one of our interview with Jonathan Stark of the Ditching Hourly podcast about why you should quit the time-tracking model. Today Jonathan shares how he's leveraged podcasting in his business to grow his audience and build authority and trust.  Jonathan is a podcaster, mobile strategy consultant, and software developer. He's also dedicated to helping freelancers move into a value-based pricing model to make their work and their lives better.     Here's What You'll Discover: How Jonathan has leveraged podcasting in his various businesses. Why you don't need to weigh down your show with promotional chatter. Why podcasting is the next best thing to speaking at conferences, and much more scalable. Whether or not Jonathan advises other freelancers to begin podcasting to build their authority. The difficulty of getting feedback on a podcast and what Jonathan recommends to his listeners.  You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp029

If you're still billing clients by the hour, you may be depriving both yourself and your customers of some serious value. What could you gain if you were focused on producing great work efficiently, rather than watching the clock? Jonathan is a podcaster, mobile strategy consultant, and software developer. He's also dedicated to helping freelancers move into a value-based pricing model to make their work and their lives better. Here's What You'll Discover: Why quitting hourly billing is one of the biggest obstacles we face in professional services. How charging a flat-fee changes everything about your business, including interactions with clients. The three key reasons you should stop billing hourly to provide better quality and more efficient service. Why value-based pricing will help you build tools and systems in your business that make you better at your job. The key realization that your clients would rather have your work than the money they're giving you for it. You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp028

Have you considered how your podcast fits in with your overall business strategy?Are you creating a product ecosystem that educates and invites engagement from your audience and future clients? Today's guest Nick Disabato is an expert in product ladders and building an attentive, knowledgable client base. Nick is a designer, writer, and consultant specializing in research-driven A/B testing. He uses design research to increase online stores' revenue, and talks about business over at the Make Money Online Podcast. Here's What You'll Discover: Why A/B testing is such an effective tool for increasing revenue to online businesses. What expertise Nick gives away at the beginning of his product ladder and what he saves for later. How Nick leverages being a guest on podcasts and blogs to recruit a wider audience. Why you should move heaven and earth for people that take the time to respond to your offerings. How to nurture engaged, educated customers and avoid a race to the bottom for your services. You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp027

Everyone's got things that they're naturally good at, but have you ever thought of your natural talents as a type of genius? If you can tap into those natural talents, you'll find you're more confident and productive than before. This interview with Nancy Marmolejo is the perfect way to kickstart your unique genius. Nancy Marmolejo is an educator, speaker, and author fascinated by the intersection of talent and genius. She's an expert at helping clients reconnect with their natural talents and passions in order to fuel valuable, authoritative businesses. Here's what you'll discover: What the word "genius" really means, and how it interacts with Nancy's work. How Nancy helps clients determine the difference between natural and acquired talents. The confidence boost you'll gain when you make using your inherent gifts a priority. How a story about her daughter's class podcast demonstrates the unique perspective each of us have. What aspiring thought leaders and business owners should do next if they want to integrate their natural passion into their work. You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp026

Considering starting a podcast, but not sure of the step-by-step process to get there? Or are you wondering how to get featured on other podcasts that you know your audience loves? This conversation with Kai Davis might be exactly what you need. Kai Davis is an outreach consultant with expertise in podcasting, and he's sharing his tried-and-true approach to drumming up interest in your podcast before you even start. I had him walk me through the whole process, starting with your target audience and ending with you launching a highly anticipated, highly valuable show. Kai answers key questions about how to choose a target audience, why you should test-market your podcast idea as a guest on other shows, and how to attract business before you even launch. Here's What You'll Discover: Why narrowing down your target audience is the first step of starting a successful podcast. Why a bit of competition in your niche is a good sign, not a red flag. How and why you should reach out to fellow podcasters and ask to be a guest on their show. Kai's tips for interview prep and driving maximum traffic to your site after a guest appearance. What free content you should provide to your audience so they're more likely to tune into your show. You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp025

Are you thinking about starting your own podcast, but you're worried it won't generate enough ROI to justify the time and effort? This episode is for YOU. Discover how Alan Moore, a Cashflow Podcasting client, funded the first 3 months of his new podcast before he even recorded a single episode. *This episode answer's one of the BIGGEST questions among would-be podcasters, "Will my podcast make money?". Tune in to find out how. Alan Moore is sharing his fascinating story in today's episode so that YOU can replicate what Alan did for your own podcast.  I made sure to ask Alan all the questions I most often get about funding a podcast so that you as the listener are armed with as much information as possible. Listen to this episode to learn how to fund your podcast, and even make money before you even start. *And know that this is Part 1. Part 2 will be released next week where I walk you through the 6 Steps to Make Money With Your Podcast BEFORE You Even Launch It. Here's What You'll Discover: What podcasting has done for Alan's business in just 1 year. Alan's warning about how you should think about monetizing a podcast. How Alan managed to get sponsors on board without even having a podcast yet. Who Alan reached out to that sponsored his podcast. How he packaged his sponsorship deal and pitched it to potential sponsors. The exact pitch Alan used to land those sponsors.

Are you looking for a fantastic way to connect with your audience and expose yourself and your business to a whole bunch of other people’s audiences? Do you need a new, proven way for growing your business? You’re in luck! On this episode of Cashflow Podcasting, we have a great case study of what podcasting can do for your business. Get full show notes and more information here: http://bit.ly/29f5joI

Erin joins us to chat about some of the common mistakes people make with their businesses and what she does to help them succeed. We also dig into what launching her podcast has done for her own business and how it put her on the map as an influential business coach. Get full show notes and more information here: http://bit.ly/1R7X4Om

Join us as we take an in-depth look at branding and what you can do to position yourself in a way that attracts exactly the types of clients and customers you would like to work with. Get full show notes and more information here: http://bit.ly/1QHOC6t

Today, we take a deep dive into the current state of podcasting industry and whether you should still consider using it as a tool for growing your business. Get full show notes and more information here: http://bit.ly/1LwwtSr

On today’s quick-and-dirty Podcast Power Tip, we cover exactly how you can start growing your email list faster using podcasting. Tune in to discover two ways you should be using calls to action to get folks to share their email address with you and how you can ask them to take additional action without overwhelming them in your podcast episodes. Get full show notes and more information here: http://bit.ly/1HPzS3O

Roger Dooley, a client of Cashflow Podcasting, has been podcasting for a little over a year. He joins us today to share how he used podcasting as a content multiplier to grow his personal brand, get more speaking engagements, and leverage big media outlets such as Forbes. Get full show notes and more information here: http://bit.ly/1Qq60wR

On this episode of Cashflow Podcasting, you’ll discover exactly how to leverage your podcast to bring value to industry influencers rather than taking value from them, building lasting relationships in the process. Listen in for some killer tips for setting yourself above the crowd at your next conference an event. Get full show notes and more information here: http://bit.ly/1M8tFN7

Join us as David Saltzman of The Saltzman Group shares how he’s leveraged podcasting to build his authority to truly connect with his audience as well as folks that have presented him with deals and opportunities that he may have never had the chance to experience otherwise. Listen in to this insightful view for what podcasting can and can’t do for your brand and your business! Get full show notes and more information here: http://bit.ly/1MkrrQa

On this episode of Cashflow Podcasting, we're thrilled to welcome Doug Forsta, or as some refer to him, Podcast Doug. Doug is a host of two podcast shows and he focuses on helping folks reach more people with their message and improve their impact on the world using podcasting. Join us to hear Doug's story and how he was able to leverage podcasting to become a known expert and connect with some of the biggest names in the field of psychotherapy. Get full show notes and more information here: http://bit.ly/1KjAVU1

Jason has used his podcast network to build relationships and trust with his followers for his real estate business, in which he has done over $10,000,000 dollars in sales. Join us as Jason shares how he’s using podcasting as the #1 growth tool for his business and how he leveraged it to not only get over 5 million downloads but to also generate massive income for his multiple brands. Get full show notes and more information here: http://bit.ly/1hmVU1b

Our today’s guest, Ryan Moran, has accomplished that incredible feat with his podcast, Freedom Fast Lane. In our in-depth case study with Ryan, we dig into his approach to building a really tight-knit, responsive, and committed following that’s excited to about what he has to share through his show. You don’t want to miss this deep dive into how podcasting has been an absolute game changes for his business and his brand! Get full show notes and more information here: http://bit.ly/1W3GH4N

Our today’s guest is none other than Tim Paige, the host of ConversionCast. Tim is the Conversion Educator at LeadPages™, a well-known software-as-a-service business among online marketers. Their business model is not a typical model for podcasters to use for monetization; however, they are absolutely crushing it with podcasting! Get full show notes and more information here: http://bit.ly/1URCQpb

Today, we’re talking to our awesome guest, Jennifer Hemphill, about her hot-off-the-press podcast Her Money Matters. She shares what it was like to go through the launch process and what her show is doing for her brand. Get full show notes and more information here: http://bit.ly/1U72BGQ

Join us to discover how you can leverage every opportunity to grow your podcast quickly, right out of the gate, regardless whether you have an established following or a tribe. From increasing your visibility on iTunes to taking advantage of existing audiences similar to your target market, you will learn everything you need to know to get massive traction right after your podcast launch! 

It all starts with providing your audience the best of what you got. The best in personality, resources and the ability to communicate with you, their trusted leader. Stop the endless research and trial and errors of finding ways to make money with your podcast! Simply press “play” below to find out about the most effective ways to turn your podcast listeners into paying customers. You can find show notes and subscribe to the Fast-Start series by clicking here: http://cashflowpodcasting.com/cfp009

What does the halfway mark of launching a podcast look like? Tune into this episode to hear how Catherine is passing through the halfway mark with equipment, planning content, booking guests and doing so with the right mindset. Launching a podcast is not easy, but it’s also not difficult when you have the right guidance and purpose. Press "play" below to get yourself on the fast track with your podcast! You can find show notes and subscribe to the Fast-Start series by clicking here: http://cashflowpodcasting.com/cfp008 

In this episode, we dig into crafting a podcast episode format that sounds like beautiful music to your listeners’ ears and gets them excited to hear more from you. If that sounds like something that you would like to do with your podcast,  click "play" to listen in... Get full show notes and more information here: http://bit.ly/1R0jf9F

On this episode, we get into the how-to's of creating your perfect podcasting audience. If you don’t have a podcast yet and you want to regularly generate sales for your products and services, build a following that’s very passionate about you’ve got, become an authority and rub shoulders with influencers in your field, this episode is for you. Get full show notes and more information here: http://bit.ly/1IzhxlP

On the 4th part of our Fast-Start series, we pull back the curtain on some of the biggest sticking points for podcasters. Whether you’ve been podcasting for a while without seeing results or you’ve been thinking about starting a podcast for some time but can’t seem to get it off the ground, this episode is for you!  Get full show notes and more information here: http://bit.ly/1Rr5j3f

We are excited to introduce you to Catherine Newton, a successful entrepreneur and best-selling author. She is also the scholarship winner of our Cashflow Podcasting course, a proud founding member. Have you been on the fence about starting a podcast because you can’t seem to find the direction or support for starting a podcast for your business? Catherine has been there…twice! She generously shares her experience (including the fact that she had her own radio show) on this episode. Press play to get a behind-the-scene listen into Catherine’s current journey of starting a podcast with purpose and strategies for her business, audience growth and authority. You can find show notes and subscribe to the Fast-Start series by clicking here: http://cashflowpodcasting.com/cfp004

If you've been pondering on whether podcasting will work for you, then this is the episode (and series) for you. Going beyond the Podcast Litmus Test, we dive into defining your desired outcome, niche, market and how to find your online communities. We are happy to have you, just push the play button below to learn more. You can find show notes and subscribe to the Fast-Start series by clicking here: http://cashflowpodcasting.com/cfp003

Is it how you sound on your podcast that grows your business? How about the content that's on your show? We share the key elements of what makes a successful podcast for you and your business to grow achieve cash flow. Listen right now by click the play button below. You can find show notes and subscribe to the Fast-Start series by clicking here: http://cashflowpodcasting.com/cfp002

Welcome to the inaugural episode of Cashflow Podcasting where you'll not only discover the best strategies for building your business through podcast marketing, you'll also get to hear from the best.  We'll be interviewing the top podcast marketers to get insights into how the pros make massive incomes through podcasting, and how you can too. Today's episode is an introduction to what you'll get in coming episodes of Cashflow Podcasting. You can find show notes and subscribe to the Fast-Start series by clicking here: http://cashflowpodcasting.com/cfp001