Join us each week as we cover the wild wild west of digital marketing news, trends, and products. This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage.
Welcome back to The Digital Pulse, your daily 2-minute briefing on all things digital marketing, social media, and tech." "Let's kick things off with holiday campaign planning. According to Digiday, marketers are leaning into four key trends this year. First up, sustainability is big—consumers are increasingly drawn to brands that prioritize eco-friendly practices( Next, AI-powered personalization is a must. Brands are using data-driven insights to create tailored shopping experiences( Marketers are also embracing multichannel strategies, integrating social media, in-store, and online experiences( Lastly, in today's economic climate, value-based messaging is crucial. Consumers are hunting for deals but also want to support brands that align with their personal values( "In campaign news, Mountain Dew has launched a new debate-style ad series, where Diet Mountain Dew goes head-to-head with other drinks. It's a playful way to keep the brand culturally relevant and appeal to younger audiences( "In tech, OpenAI has just rolled out new tools to fast-track AI model development. According to Reuters, these new features make it easier for developers to create, customize, and deploy AI-powered applications across industries( "Lastly, in viral trends, the TikTok 'Photo Dump' trend is taking over Instagram as well. Users are casually posting photo carousels of random moments from their day or week, creating an authentic, unfiltered vibe that contrasts with more polished content Digital Position).Digital Position).Digital Position).Digital Position)."Digital Position)."Digital Position)."
What is up everyone my name is Chris Clark and welcome to episode # 39 of the digital madvertising pod cast! Its Monday June 3rd so lets dig into the top news stories in tech and marketing today. Spotify's Announcement: Spotify has announced a price hike for its U.S. customers, marking the second increase within a year.Effective Date: The new pricing takes effect in July for existing subscribers, while new subscribers will be charged the updated rates immediately.Walmart: has launched an immersive shopping platform called Walmart Realm, aimed at enhancing the virtual shopping experience. The debut was announced by Chief Marketing Officer William White via a LinkedIn post.Record-Breaking Spending: The 2024 US election is set to be the most expensive in history for political ad spending, with projections exceeding $12 billion according to eMarketer.Challenges in Political AdvertisingMisinformation Concerns: With rising concerns over misinformation and disinformation on social media platforms, there's a need for more trustworthy advertising channels.Limited TV Inventory: The limited availability of TV and connected TV (CTV) inventory has driven up prices, making these options less accessible for many campaigns.Digital Out of Home (DOOH) AdvertisingTrust and Reach**: Digital out of home (DOOH) advertising emerges as a strong alternative due to its combination of trust and broad reach. According to a study by The Harris Poll for the OAAA, 73% of consumers have a favorable view of DOOH ads, compared to lower rates for other media channels: - Television/Video: 50% - Social Media: 48% - Online: 37% - Audio: 32% - Print: 31%Advantages of DOOH- **Non-Invasive**: DOOH is less intrusive, coexisting naturally within everyday environments like highways, malls, gas stations, gyms, and restaurants.-Targeting Capabilities DOOH provides significant scale and targeting options to reach specific voter segments effectively.Visit us at www.digital-ignite.comThis Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Visit us at www.digital-ignite.comCheck us out on social @digital_ignite on Instagram Music by Connor Sage- @ConnorsagemusicHost and production by Chris ClarkDigital Madvertising is powered by Digital IgniteThis Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Welcome to Digital Madvertising, powered by Digital Ignite. In this podcast, we cover the wild west of digital marketing and tech. In this episode, we talk about all things AI! First, visit us at www.digital-ignite.com to learn more about our agency and make sure you visit us on our social channels at Digital_Ignite! The music you are hearing is by Connor Sage, check him out on Instagram @connorsagemusic. here are some topics on how AI can revolutionize digital marketing, tailored to your agency:AI-Powered Personalization: Explore how AI algorithms can analyze customer data to deliver personalized marketing messages, increasing engagement and conversion rates. Highlight case studies where your company has implemented AI-driven personalization strategies for clients.Predictive Analytics for Customer Behavior: Discuss how AI can predict customer behavior based on past interactions and data patterns. Showcase how your company uses predictive analytics to optimize marketing campaigns and anticipate customer needs.Automated Content Generation: Highlight the role of AI in automating content generation, from writing product descriptions to creating social media posts. Showcase your companies AI-driven content creation tools and their impact on content marketing strategies.Chatbots for Customer Service and Lead Generation: Discuss the benefits of AI-powered chatbots in improving customer service and generating leads. Share examples of how the brand has integrated chatbots into client websites to streamline communication and drive conversions.Optimizing Ad Campaigns with AI: Explore how AI algorithms can optimize ad campaigns in real-time, adjusting targeting, bidding strategies, and ad creatives for maximum effectiveness. Showcase the companies expertise in leveraging AI for ad campaign optimization and improving ROI for clients.Sentiment Analysis and Brand Monitoring: Explain how AI can analyze social media mentions and customer feedback to gauge sentiment towards a brand. Highlight your use of sentiment analysis tools to monitor brand reputation and inform marketing strategies.AI-Powered SEO Strategies: Discuss how AI can enhance SEO efforts by analyzing search trends, optimizing content, and identifying opportunities for improvement. Showcase your AI-driven SEO tools and methodologies for driving organic traffic and improving search rankings.Enhanced Customer Segmentation: Explore how AI can segment customers based on their behavior, preferences, and demographics, allowing for more targeted marketing campaigns. Highlight how you utilizes AI to segment audiences and deliver tailored messaging for better engagement.Real-Time Data Analysis for Campaign Optimization: Discuss the importance of real-time data analysis in optimizing marketing campaigns for performance and efficiency. Showcase how the company uses AI-powered analytics platforms to monitor campaign metrics and make data-driven decisions on the fly.Ethical Considerations in AI-Powered Marketing: Address the ethical implications of using AI in digital marketing, such as data privacy concerns and algorithm bias. Highlight the brands commitment to ethical AI practices and how they ensure transparency and fairness in their AI-driven marketing solutions.This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Our Co-Founder, Chris Clark dishes out advice for anyone looking to enter digital marketing. Whether in college, trying to figure out what you want to do with your life, or looking for a career change. This short episode is for you! If you want some more tips and advice, slide into our DMs on Instagram or TikTok, or visit us at Digital-Ignite.com This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Welcome to episode number 35 of the Digital Madvertising Podcast. It's already been a wild week of news in the advertising and tech space. So we'll dive into all of those top stories and later in the show, we are going to have Digital Ignite's head of ad operations, Lauren Oliver, drop by and talk about what brands and agencies should be preparing for if TikTok does get banned.Follow us and subscribe for future episodes Find us @digital_ignite on InstagramFind us @digita_Ignite on Tik TokFind us @digital-Ignite on Linkedin Visit us at www.digital-ignite.com This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Digital Madvertising, presented by Digital Ignite. In this episode, we talk about some of the ways agencies and brands can utilize data to start finding the best places to serve media. Its time to evolve and start nurturing your future customers. Get in front of them now where they spend time! Music is by Connor Sage Host is Chris Clark Recorded in Charleston, South Carolina www.digital-ignite.cominstagram.com/digital_ignitehttps://www.tiktok.com/@digital_igniteThis Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Welcome to the digital madvertising podcast presented by digital ignite- Today is April 2nd 2024 & My name is Chris Clark. here will be discussing all of the latest news, trends and happenings in the world of digital marketing and tech. Music by Connor Sage - @connorsagemusic @wilmot_musicFind Digital Ignite @ Digital-ignite.com@digital_ignite on Instagram @Digital_ignite on Tik Tok Digital_Ignite on Linkedin Four months in, here's the rundown of Google's Chrome cookie conundrum so far Why Advertisers Claim Meta Owes $7 Billion in DamagesFacebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuitHave you ever used google incognito mode? Thinking that your data wasnt being seen or stored? WELL THINK AGAIN- Google says it will destroy browsing data collected from Chrome's Incognito modeTALK AI SUmmit and AI marketing topics- future -This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Glo Creative Co.Instagram: @glocreativeco_TikTok: @glocreativecoThis Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
I Got Verified on Instagram — Here Are 5 Benefits I Noticed After Just 1 Month.This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Episode Is Brought To You By Wild TonicThis Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Paul's BlogAd Men At War - Texas MonthlyThis Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Chris, Winnie, and Karthik discuss the latest news and trending topics in the wild west of the digital advertising world. Music & Production by Connor SageCheck us out! https://www.digital-ignite.com/This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Winnie, Chris, and Karthik cover the latest news and trends in the digital marketing and ad-tech world.Check us out at Digital-IgniteThis Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
This week, we hear consumer trends and insights from Dr. Esta Shah of the College of Charleston. Conversion Funnels, Social Influence & Conformity, and the difference between a promotion-focused approach and a prevention-focused approach when trying to advertise to consumers are just some of the topics she covers in this episode. This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Welcome back to the Digital Madvertising Podcast. In this episode, we cover the week's social media news. We dive into Holiday Shopping trends and Consumer Insights and discuss how businesses can optimize for maximum benefit during this season. This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Welcome back to the Digital Madvertising Podcast. In this episode, we cover the week's social media news. TikTok, Snap Chat, and Twitter all made the headlines, and we quickly dive into each. Sit back and enjoy the show.Make sure you subscribe and share with your friends! This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Well, Elon has let it sink in! His finalized acquisition of Twitter has created an enormous buzz, and this week we dive into his plans for Twitter and what that might mean. Live shopping and CTV are the trends of the season, we discuss these and more in this episode of the Digital MADvertising PodcastThis Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
In this episode, we get a bit spooky! We cover Halloween marketing ideas from Burger King and Chiptole, Liquid Death X Martha Stewart and Metaverse updates! This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Welcome back everyone! In this episode we introduce our new co host Winnie Teal! We cover Tik Tok… Again. BeReal, GenZ Trends and your weekly Tech Updates Show us some love, share and subscribe! We are looking to enlighten anyone looking to learn more about the digital marketing & tech space. Sharpen your knowledge to impress your peers or pick up some new ideas for future campaigns.This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
In this week's episode, we cover how Elon came back to buying Twitter and what has changed since he first hinted at it. The growth of OTT, CTV, and what are some of the biggest benefits its growth has offered to advertisers. Also, we look into Live Shopping and its entry for the American consumer. This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
1st, 2nd, 3rd, and 'Zero' Party data. This week we break down the different types of data with what each type of data is, how you can use it and how to access it.For our Weekly media updates segment, we look into FIFA 23 and their TV show partnership, Instagram and Youtube Updates. Political marketing and its limitations on Social Media platforms and Macy's new marketplace for 3rd party sellers. Follow our weekly podcast for bite-sized info on important topics regarding the Digital Marketing and Tech Space, along with the weekly tech & media updates and what they mean for us as Marketing professionals and business and advertisers alike. This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
In this episode of Digital Madvertising we cover the different types of data out there for marketers plus the Uber and Rockstar hack. Amazon and Apple jumping into the NFL and other trends from this past week in digital marketing and tech. Intro: Hey everyone welcome to the Digital Madvertising podcast. Here we are going to be discussing the weeks news, trends and updates from the world of digital marketing and tech. I am your host Chris Clark and with me I have my co hosts Karthik Nair and behind the scenes making all the magic happen is Connor Sage. Karthik, hows it going? Content NotesUber and Rockstar Hack news Rockstar Games was hit over the weekend by an attacker who claimed to have accessed its Slack channel to steal data on an upcoming release, and may be the same person who compromised Uber. Two highly impactful cyber attacks on ride-sharing service Uber and video game developer Rockstar Games that unfolded over the space of three days are being tentatively linked after a threat actor going by the handle teapotuberhacker claimed to be behind both incidents.``What comes to mind when we think about security breaches is usually the stealing and selling of personal user or employee data, but this attack is slightly different. When stolen data like this is published on social media, it can be almost impossible to limit the damage and reach of the data.”Speaking of data, our topic to discuss today is about ‘Data', the difference between data gathered and data found. Or 3rd party vs Zero party. type of data has been largely overlooked: zero-party data.Media UpdatesTiktok: TikTok yielded the most ad money from direct-to-consumer marketers during the second quarter, with $30 million in sales and a 231% jump during the past 12 monthsBe Real features copied by TikTok as TikTok Now. “BeReal reveals a desire for a less-is-more approach that centers on authentic content. "For brands, reinforcing empathetic marketing materials and approachable campaigns, while avoiding distorted imagery and other fake communications, is the way forward,"The National Football League has reached a multiyear deal with Apple Music to sponsor the Super Bowl Halftime Show, beginning with the American football championship game in February 2023, OTT: Amazon ‘Thursday Night Football' vs DirectTV Disney Ad supported tierAdobe just bought Figma for $20 billionThis Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
Digital Madvertising is back and better than ever. Each week we will be covering the always-evolving world of digital advertising & technology in a digestible short-form way. If you are in the digital advertising space, marketing, business owner, or someone who is looking to gain knowledge this pod is for you! In this episode, we uncover Netflix's possible entry into advertising and what that could mean for you as a customer or business owner/marketing professional. We also look at Apple, which has pushed for more privacy measures over the past few iOS updates, and how they are looking at creating their own ad monopoly.Show notes:Intro: Hey everyone welcome to the Digital Madvertising podcast. Here we are going to be discussing the week's news, trends, and updates from the world of digital marketing and tech. I am your host Chris Clark and with me, I have my two co-hosts Karthik Nair and Connor Sage. Guys, how's it going? Netflix News - Service starting in Nov 2023Netflix Inc. is considering pricing its new advertising-supported tier at $7 to $9 a month, half as much as its current, most-popular plan, which costs $15.49 monthly with no commercials. The goal is to attract subscribers who are willing to watch some ads in exchange for a lower monthly rate. Trying to strike a careful balance between reaching a more cost-conscious consumer while still offering a pleasant experience.US$65 cost for a thousand views, seeking a minimum US$10m annual ad spend commitment from companies now, and touting the company can get 500,000 subscribers on the ad-supported tier by the end of 2022.Netflix plans to sell about four minutes of commercials per hour for the ad-supported service. The company will show advertisements before and during some programs, but not after. ConsNot much targeting is available to curate ads toward viewers in the start. The same spots don't repeat over and over again.It's also telling advertisers it wants to make smaller deals upfront so it doesn't overpromise and overwhelm viewers with the spots.This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com
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