Podcast appearances and mentions of harris poll

How Performance-First B2B Marketing Drives Better Results Traditional B2B marketing and advertising are undergoing a major transformation in the age of AI and rapid technological advancement. With shifting market dynamics and budget cuts across B2B organizations, marketing teams are under pressure to do more with less and prove their impact on business performance and revenue growth. How can B2B marketers quickly adapt, demonstrate ROI, and establish a strategic role within their organizations? That's why we're talking to Keith Turco (CEO, Madison Logic), who shares insights and proven strategies on how performance-first B2B marketing drives better results. During our conversation, Keith explored the evolving B2B marketing landscape and explained why performance-first strategies are crucial in times of market changes and budget cuts. He emphasized the importance of data-driven insights to measure ROI, optimize media plans, and tailor messages to specific target audiences. Keith also highlighted the need for a full-funnel approach that leverages AI-powered personalization at scale, and integrating new channels like audio and video. Additionally, he elaborated on why understanding both personal and professional interests of buyers to shorten sales cycles and build brand affinity are essential. Keith stressed the value of creativity in performance marketing to maintain loyalty and differentiate top marketers. Tune in as he also shared some key findings of research conducted by Madison Logic and The Harris Poll on the future of advertising and the impact of AI on B2B marketing. https://youtu.be/DAYcJf7AlIs Topics discussed in episode: [2:09] How macroeconomic shifts and budget cuts are creating a “performance-first” approach. [6:12] Embracing AI: Moving from a reactive to a proactive stance in advertising.  [9:50] The consumerization of B2B: Why your next lead might come from a podcast or TikTok.  [13:15] The full-funnel advantage: Moving beyond fragmented tactics to a more unified data strategy.  [17:34] Communicating with the C-Suite vs. managers: Tailoring content for different “states of mind”. [22:27] Research insights: Why 73% of leaders see AI as the future of creative production. [32:12] Why abandoning brand for “just the facts” performance marketing is a mistake. Companies and links mentioned: Keith Turco on LinkedIn Madison Logic Transcript Keith Turco, Christian Klepp Christian Klepp  00:01 In the age of rapid technological developments in AI, traditional B2B, marketing and advertising are witnessing monumental changes with shifting market dynamics and budget cuts across B2B organizations, marketing teams will have to do more with less. So how can they achieve this and still be instrumental to organizational success? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today I’ll be talking to Keith Turco, who will be answering this question. He’s the CEO of Madison Logic, which leads global account based marketing initiatives to help revenue driven marketers accelerate buying journeys with targeted, measurable strategies. Tune in to find out more about what this B2B marketer’s mission is. Okay, and here we are. Mr. Keith Turco, welcome to the show. Keith Turco  00:50 Thank you, Christian. Good to see you. Christian Klepp  00:53 Likewise, likewise. We had a great pre-interview conversation, and I’m really looking forward to this conversation. We got to buckle up a little bit, because there’s a lot to cover. There’s a lot to cover, but I think it’s going to be really interesting, relevant and pertinent to all those B2B marketers out there. So let’s, let’s dive right in. Keith Turco  01:11 Great. Excited to be here. Christian Klepp  01:12 All right, so Keith, you’re on a mission to help B2B companies succeed by delivering performance-first strategies across the full marketing funnel and performance-first, I think, is going to be a word or a term that we’re going to hear throughout this conversation, but for this conversation, let’s focus on a topic and unpack it from there, so it’s how B2B marketing teams can rapidly adapt to market changes and contribute to organizational success. So let me set this up a little bit, because that sounds like. that sounds a little bit generic. But you know, after after the description, I think people will understand what I’m talking about. So your company, Madison Logic, helps clients own the buying journey by creating lasting impact at every interaction with high value buying groups through data driven ABM. So let’s start off with this question, how have shifting macroeconomic conditions and budget cuts forced B2B marketing teams to do more with less? Keith Turco  02:09 Well inherent in the conversation, or the question is you’ve got less budget. You’ve seen lots of cuts come through either from a staff cutting perspective, you’ve got less people to help you execute against things, as well as less budget to spend on marketing. So what does that mean, and what are the implications? And how does our technology and our approach to market help. Everything from a performance first perspective allows things to be measured, and because you can measure, you can quickly calculate ROI, you can quickly optimize your your media plans, and you can also take a look at what your creative is and isn’t working and what’s working through from a content based perspective. So when you take a performance-first approach to your marketing initiatives, you have all the data at your fingertips to give you the insights and intelligence you need in order to hit the right targets and the right buying groups with the right message at the right time, and give you what you need to actually, really measure the impact and optimize on a regular basis to to prove the ROI that you’re trying to prove for the organization and support sales. Christian Klepp  03:19 Yeah, no, absolutely. And you touched on a lot of things there, which I think are going to be a to be things that are going to come up throughout this conversation. So things like calculating ROI, being able to measure. I mean, who doesn’t want to do that in the world of B2B, right? But how do you see a performance based approach? And I suppose that’s the next question. How does a performance based approach help companies to adapt to, well, a lot of these market changes, and I know that’s a bit of an understatement, because market changes, it’s so broad and multifaceted, but how does it help to address these changes? Keith Turco  03:51 First and foremost, I think access to data allows you to test and learn, what’s working, what’s not, against what buying groups. I kind of mentioned it a couple of minutes ago. But if you’re looking at what’s working against which target segment, what messages make the most sense, what content are they looking for? And then on top of that, you have a buying group. Each of those groups contain multiple levels of executives and employees. So are they all consuming the same message. Can you sub segment that buying group into different categories that consume different content, that allow them to actually understand the full picture that you’re trying to communicate? And then obviously prove out ROI? I think the other thing prove out ROI is a big statement. What does that mean? What are the KPIs? They’re different for each customer that’s out there, right? So what does ROI mean to one organization versus the other? And by allowing yourself to test and learn and gain the insights that you you’re looking for, you can prove out ROI in different ways. Ultimately, the ultimate ROI is reflected in sales, right? But. Some clients will work with us on visits to website. Other clients will work with us on appointment setting. Other clients will look at, you know, number of interactions. And then lastly, of course, looking at ROI from a sale based perspective and what they’re selling, Christian Klepp  05:18 Absolutely, absolutely. And we’re certainly going to talk about the buying committee a little bit later on in this conversation. The time of this recording is at the end of 2025 and you know, I have to ask you the question about AI, and I know you your company has done some research about that, and we will look into that a little bit further on. But because you’re talking about accessing data and analyzing and aggregating data, and how does, how has technological advancements, also in the form of artificial intelligence, perhaps help that process, but also threatened B2B marketing in a way? Keith Turco  05:56 I don’t think I ever view it as threatening. I’ll always look at AI as a form of enhancement and allowance to optimize and go to market. I think probably a future question you’re going to ask, I might actually jump to it as well from an AI perspective. Keith Turco  06:12 But the impact of AI on advertising and marketing, and how is it playing a role in performance marketing? AI allows itself and lends itself to really impact performance marketing, having been and being been at, and being a fan of and student of advertising. To me, I think that AI allows us to lean in a bit more. I think we should continue to ask ourselves those questions. But the core approach from the creative side of things will still be there. What AI will allow us to do in the performance marketing world is lean into what I was referring to earlier, which is test and learn. What messages based on which audience. How do I sub segment, buying groups? How do I sub segment, even some of those additional segments, and in an effort to not spend so much time adapting creative to those sub segments or geographies or different business units inside an organization, right so each of those things allows, or would benefit from having a much more tailored approach to communications and AI should be leveraged from that perspective to lean into those kinds of things, helping you with testing and learning, helping you with sub segmenting, helping you with geographical segmentation, business unit segmentation, those kinds of things, you know, there’s multiple BU’s that are buying groups inside of a large technology organization, right? So to message them all the same would kind of be silly. Christian Klepp  06:12 Please, please. Christian Klepp  07:48 Absolutely, absolutely. Yeah, perhaps the better. But the better term, as opposed to saying threatening, is, how is it impacted B2B marketing might be a might be a better way of looking at it. Keith Turco  07:57 Yeah, I think, I think exactly that point, right? It’s impacting everything. But what I challenge everybody, when they say, oh, AI is going to threaten or kill or do, is like, Well, how do you embrace it, and how do you give it a hug, and how do you leverage it to evolve your approach from a marketing perspective, versus to get nervous about it and be more proactive instead of reactive in your approach to AI? Christian Klepp  08:23 Absolutely, absolutely so based on what you’ve said, like, what would you say are some of the key pitfalls that B2B marketing teams should avoid, and what should they be doing instead? Keith Turco  08:32 Really understanding what their ROI is, who the buying groups are? I know we keep coming back to that, right? But I think B2B marketers are also really focused on what their BDRs are up to and what kind of lead generation they can they can provide to their sales organizations. And I’d say go a bit further than that, right? It’s not just lead generation from a content syndication perspective, it’s a full funnel multimedia approach. We talk about this also, I think, in upcoming questions Christian because we prepped for the meeting, but the buying group is 7 to 10 people, and are you hitting the right people at the right time with the right message? So I think it’s important to take a look back at certain aspects of how you’re approaching your your marketing initiatives as you really unpack the strategy and look at things I don’t know if I answered the question though. Christian Klepp  09:38 Yeah. I mean, it’s basically about like, you know, these are the things that B2B marketers should be paying attention to. These are some of the things that they should be avoiding, right? And keeping the conversation constructive, as it were. Keith Turco  09:50 Yeah, and I think it’s important to set the KPIs for campaigns, optimize your media plans, and then multimedia, when I talk about that, specifically, multi-format. We’ve talked about what channels in the B2B space that might not have been tapped in the past, should be tapped, right? Some of the research we’ve done with with Harris poll also talked about the consumerization of the B2B space. So what mediums working in the B2C space that we can move over to the B2B space, which is why you’ll see that we launched audio earlier this year in our platform. But video is obviously a big play as well. So the B2B space is leaning into the TikToks and YouTubes of the world as well as audio. So video and audio are also mediums. I think it’s important for the B2B landscape to take a look at. I guess we’ve dubbed it B2B2C. Right at the end of the day, we’re all people that are consuming media, making business decision. Christian Klepp  10:54 Absolutely, absolutely. And I’m sure you’ve come across this camp, because I certainly have that basically, really want to draw that line in the sand and say, No, you know, that’s not transferable. You can’t use those same tactics in B2C, I tend to disagree, because it, like you said, like, it really, it really depends. It really depends also on the vertical you’re talking about. And going back again to who are we targeting with this, right? And that might be also you brought it up, one of the pitfalls is, like, you know, the lack of understanding of who you’re targeting. Because in B2B, it tends to be people in that buying group, right? Keith Turco  11:30 I think it’s important to recognize, you talked about tactics. Which tactics are people consuming and in a previous life, in a previous world, we called it the at work state of mind. And I think in the post covid era, you don’t work nine to five anymore, right? So when we talk about tactics and understanding your target and bringing those two things together, I might be on the treadmill in the morning listening to a podcast, still thinking about work, right? It’s not because I’m not at a desk or in the office anymore. Where should I hit them and why? And I think it’s important as we look at firmographics, we should also look at personal demographics of the buyers and the business decision makers. And, you know, marrying both demographics and firmographics will help figure out what the optimal media mix is. So on the drive to work, on the treadmill or the elliptical right, watching a video, listening to a podcast, you know, multi screen. So obviously, I’m sitting here with you with my phone in one hand, a big screen to the right on the other, and looking at my laptop. So, you know, people that multitask and/or consume different ways on different screens at different day parts. So it’s a combination of consumer and B2B, and the melding of the two come together, understanding that it’s not just a tactic B2B tactic play, but it’s a it’s a personal demographic in that decision maker and where they are. Christian Klepp  13:01 Yeah, yeah. No, that’s absolutely right. In our previous conversation, Keith, you talked about how the full funnel approach is critical in the B2B space. So please share with us what you would like more people to understand about this approach. Keith Turco  13:15 Yeah, I think I’ll talk about it from a Madison Logic perspective in particular. So from an activity based perspective, full funnel activity allows us to measure holistically and easier. You can absolutely measure it in a… there could be full funnel, but fragmented full funnel versus one system full funnel, which is Madison Logic’s full funnel, we partner with agencies and clients alike, to do some tactics in our funnel and some tactics outside of our funnel. Either way, full funnel is critical, because you need to hit 7 to 10 times to 7 to 10 buyers. So that’s a minimum of 50 communications that go out there, whether it’s inside a single platform, like Madison Logic or in combination with other platforms outside. So we can do both, and we work with both. The reason why we like full funnel in in our platform is that, again, it comes down to insights, intelligence and data. We’re not saying that your entire media spend should be spent in our funnel, but showing a full funnel activity of audio, display, CTV, content syndication allows us to gather the insights that you’re looking for, the data that you’re looking for, that then allows you to optimize your media mix, either inside of our funnel or next to our funnel in conjunction with it. Some of our clients will, you know, leverage our content syndication only. Others will do content syndication and display, but still by audio and video outside of it, and then others will do all for what we’re being leveraged for specifically is inside of a smaller subset, which is a test and learn, we can show which media mix works optimally against which segments and which targets by client, and then our agency partners, or our clients in particular, will take that media mix and then apply it to their entire media spend. So that’s what when we talk about full funnel, it’s also guaranteeing overlap at the account level and the individual level inside of our funnel. So it’s important that data is collected and then leveraged in a larger way. Christian Klepp  15:31 I hope I’m not trying to oversimplify what you just explained. But the way that I understand also like full funnel approach, the reason why you recommend that approach is also because of the way that people consume content differently and meeting them where they’re at, and also because we know that the buying committee, and we’ve all seen the diagrams, right? Like the diagrams of how the B2B sales envision, the target audience to assume to consume the content and the way they really do. And it’s really a haphazard diagram, isn’t it? Keith Turco  16:00 It’s no longer linear, right? Christian Klepp  16:04 No. Keith Turco  16:04 I think we approached it that way, but we’re finally admitting that it’s not. And I think your point’s really great in so much as you know, full funnel and buying groups, and again, there are groups, but each each group consists of 7 to 10 people that have different media consumption habits, so it’s important to hit them where where they are, and understanding that, and allowing, if you do a multi channel approach with us and we collect the data, we can say these sub segments of your buying group are consuming media on video, display and email. This sub segment is consuming on display video and content syndication, right? So it allows us to really provide the insights and intelligence needed to optimize the reduced spend that you have to better garner the ROI that you’re looking for.   Christian Klepp  17:02 Yeah, yeah. No, exactly, exactly. You’ve talked about it a little bit already, but like we know that in B2B, we’re mostly dealing with, as you said, a buying committee consisting of anywhere between 7 to 10 people. They all have different roles and responsibilities, different motivations for either using or not using said service provider or said approach. So how can teams implement, I would say B2B marketing initiatives that strategically address the buying committee’s concerns and questions. Keith Turco  17:34 It’s really gaining… I keep on going back to the same two words, and I apologize if I sound repetitive, right? But the insights and intelligence are critical to understand the buying groups, what they’re looking for. Let’s dissect it a little bit, right? So if you were to look at the top of the buying group chain, you’ve got C suite executives. Those C suite executives consume media in very different ways because they have very different schedules and are on the road quite a lot, so they’ll be listening to podcasts more than they’ll be watching a CTV kind of application that most will probably want to watch on a bigger screen versus a smaller screen, right? So it’s understanding which businesses decision makers are interested in what categories, right? So you’ve got C suite that sit across multiple views. You’ve got manager levels that are really focused on one specific business unit that will play very differently than, and the messaging to them will play very differently than a C suite person that is across multiple and then they tend to consume media in very different ways, both as individual people as well as from a professional standpoint. The more busy road runner type consumes media and snippets. And you know, we also talk about thumb stopping creative and thumb stopping messaging, because we know that they’re on their phones more than they are on an iPad or a laptop. So the insights that you get from that and the intelligence that you get from that data collection will help you be that much more effective when targeting different individuals inside of a buying group. Christian Klepp  19:16 And it’s also, I would say, about trying to close that trust cap, right? Because there is especially B2B, there’s this whole notion of like, people tend to trust slower, for lack of a better description. So there’s that effort, through that approach, to try to like, build that trust, build that credibility. Because it does take time. This isn’t something where you know they have to make a decision in 48 hours, right? It takes, it takes much longer. Keith Turco  19:42 And I think important, when you close the trust gap, you shorten the sales cycle. So when you shorten the sales cycle, it’s much quicker route, quicker route to ROI, that’s proven by both the marketing and sales team. So the quicker the trust gap is closed, the quicker the cycle happens. Christian Klepp  19:59 Exactly, exactly so. And based on that, like, what role does a performance based approach play in winning over the different members of the buying committee? And you’ve touched on some of these aspects already. Keith Turco  20:13 Again, that the knowledge that you gain from performance based approaches. Everything is measurable, right? Let’s pause for half a second there when we talk about performance marketing, which is obviously next gen of… it started as database marketing and then went into one to one marketing, and then it went into digital marketing, and now it’s performance marketing, because everything is measurable, the insights you collect from that absolutely make a difference, whereas traditional old school advertising of the 70s, 80s and even somewhat 90s was, let’s just hit them with a big message, right? I think it’s important to talk about performance marketing being branded response. Everything you do should both build a brand and elicit a response. So we’re not saying performance marketing at the risk of neglecting branding. We’re saying performance marketing inclusive of branding in the marketplace, so the loyalty and familiarity come to play. Christian Klepp  21:17 Yes, yes, exactly. I was going to say, if you were going to throw a brand out the window like Don Draper would come back and say, Hey, man… Keith Turco  21:25 Absolutely not. Brand is critical, because you are obviously to your point play on the loyalty side, right? And you know, affinity plays a big role in previous experience with existing brands, and people are loyal to certain brands, so we’re not throwing all of the traditional advertising metrics out the window either, but everything that, everything that we put in the marketplace, should play a dual role of building a brand and eliciting a measurable response. Christian Klepp  21:54 Yeah, that’s it. That’s it. So for this next question, not trying to scare anybody, but you guys did conduct a lot of research together with Harris Poll, and you came back with some really interesting figures, right? So one of them that you did together with Harris poll was shows that nearly 73% of marketing decision makers believe AI generated creative will define the future of advertising. So how will that fact alone replace traditional advertising as we know it? Keith Turco  22:27 I don’t think it replaces. I’ll go back to the same answer that we started at. I think it enhances, right? So 73% of the respondents absolutely see AI playing a role in their marketing and advertising, and it allows them to learn from the data that they collect, adapt and make changes quickly. It allows them to take into consideration geographical differences and business unit focused differences. It also allows you to take on the demographic insights, not just the firmographic insights, right? So if I know that Christian is living in Europe and is focused on certain business functions, but in his personal life, also likes to ski or golf, I’m oversimplifying it, right? But AI allows you to say, Oh, well, this visual will appeal to Christian. This cultural nuance and difference will appeal to Christian, and it allows you to hyper target in a much different way. That is we’ve advanced to that, had advanced to that pre AI, but it was a bit more manually intensive than it will be and is today from an AI based perspective. Christian Klepp  23:40 Now that you’ve explained it that way, that hopefully puts some of these doubts or fears a little bit to rest, because it’s an it’s an enhancement, or it should be viewed and treated as an enhancement mechanism, rather than a complete like disruption. Keith Turco  23:53 Absolutely, and that’s where, when I started, there is still a world where creativity is paramount, and that’s at the original conceptual stages, right? But what would take us months to make international adaptations and/or having three or four different pivot tables come together to say this creative with this copy block against this target audience with this message, so it’s the confluence of data that allows for easier output, from an AI perspective, to make it much more tailored to the desired consumer of that content. Christian Klepp  24:34 This same report that I mentioned previously, it also mentions that about 90% of companies are exploring new ways to reach audiences, and you did talk about that so but again, what are some of these channels and how will they impact the B2B marketing moving forward? Keith Turco  24:48 Yeah, first and foremost, you’re looking at social as a new avenue beyond the B2B LinkedIn social perspective, which plays a significant role in the B2B campaigns, but it’s also figuring out where Christian or Keith are consuming in their personal lives. So it’s not shocking that if you’re on Tiktok or Instagram or on our YouTube channel, that you’ll see some B2B messages that are out there. Early on, we knew from an event based perspective, that lots of business decision makers were watching golf, watching tennis. So sports has always and will continue to play a role, even in the B2B space. But it’s a good example of finding your consumer interests and where they overlap with your business interests. And it’s the same kind of thing from from that perspective, as well as understanding. I keep going back to the same message of Right place, right time, right audience, right segment. But so when you look at the new mediums, or the consumer based mediums, you know it’s understanding that where the personal interests come together with professional interests, and are they on Facebook? Are they on Instagram? Are they on YouTube? Are they on X and where are they playing, and how are they playing in those spaces, and where can I get the overlap? And, you know, from a business and personal perspective, also going back to day parts, right? Are they exercising on the treadmill at 5am, 6am, seven, 7am? Are they doing it in the PM? Are you catching them on their drive to and from the office? Maybe not five days a week anymore, but three days a week, right? Understanding, it’s funny, but you know, even dissecting the day of the week and how you you you buy media and how you serve it, right? So we know that if people are hybrid, they’re most of the time, they’re in the office Tuesday, Wednesday, Thursday, and not necessarily in the office on Mondays and Fridays. So you might catch them in different aspects of different parts of the week as well, day parts days of the week. Christian Klepp  26:56 It’s really interesting that you bring that up, because I had a gentleman on a little bit earlier this year that spoke about what he called Time of Day Marketing, and what he meant by that is like, is Keith the same person, or does he consume the same content, as an example, right at lunchtime, in the afternoon or or in the evening, before it goes to bed? And knowing that, and it’s going back to your ability to analyze and aggregate that data and spot these trends, right? That will help people to determine, Okay, so based on this time of the day when this person is consuming that content, what would be the best and most effective channel to use to reach out to said person? Because it could be a different channel. Keith Turco  27:35 Yeah, definitely. And I think looking at, we called it day parts, right? It’s what day part makes the most sense against which target audience. And it’s it is especially now, because we can gather that information and see when they’re consuming so going back to your earlier questions around performance marketing. Used to be, let’s just run it and see. You know that you would, we would always buy media in day part, and you could even buy it, obviously, from a program based perspective, so you’re but really dissecting and understanding which day parts individuals from the buying group consume media to your point, am I during lunchtime? Am I toggling off of my business channels and onto my personal channels. And that’s where I think to the point you made, and the point I made, that’s where it comes together, is personal demographics associated with firmographics and business decision makers, and where we can find them in their personal lives, not just their professional lives. You don’t just work between the hours of nine and five anymore, and you don’t just think about work between the hours of nine and five. Christian Klepp  28:44 That’s it. That’s it. Yeah, Keith, I had one follow up question for you, and I know that this isn’t really social media, per se, but what’s your take on Reddit, and how significant Do you think that is to B2B? Keith Turco  28:52 I think it’s it’s making, it’s making a play in the B2B space, absolutely. And I think we’d be remiss not to understand the impact it has on the B2B space. Finally, I have just asked the team to double click on Reddit, literally in the last couple of business days, to see what you know, what the impact of Reddit can be, and can it be measured in the B2B space. So I definitely think. Man, I don’t know if I would classify it as a social channel, but it’s kind of a publishing social. It’s kind of a little bit both. Christian Klepp  29:29 It straddles that those worlds, as I like to call it, right, like, it’s a little bit. Yeah, it’s hybrid. There you go. There you go. Absolutely. Okay. So again, in our previous conversation, you mentioned that the most effective B2B campaigns will be ones that combine AI driven insights with creativity and multi channel orchestration to deliver personalization at scale. So that’s a slightly different take to what you said earlier. So could you. Please elaborate on that a bit. Keith Turco  30:01 The personalization at scale, I don’t know that I view it as different. I kind of view it same, right? Christian Klepp  30:08 Same, okay. Keith Turco  30:09 Because it allows you to personalize based on the different data points that you collect and information that you collect from performance marketing, right? So personalization at scale allows me to say, okay, Christian is different than Keith, who’s different than Joe, who all work in the same organization might make might overlap with 80% of their business decisions, and 20% will be standalone. So performance marketing is, if done properly, is personalization at scale. It allows you to scale on a much bigger level, to ensure that you can have the sub segments be personalized, and have the information that you serve up to them resonate based on their personal interests and business interests. Christian Klepp  30:56 Yeah, absolutely, I guess the trick. And you’ve probably seen this happen to this, there’s companies out there that are using the personalization at scale, or they’re approaching it the wrong way. I would say they try to go in under the guise of personalization, but what actually is a bit more of a veiled sales pitch. Keith Turco  31:13 I agree, and I think that if you, if you can really tap into where the world comes together, of personal and professional interests and apply that to the individual customer or consumer. You can truly personalize on what makes it tick, and I think personalization at scale isn’t just a creative comment, it’s a media comment, right? It’s I can personalize the media journey based on how I know Christian is consuming media throughout the day, so it’s where content and creativity match media consumption. Christian Klepp  31:49 Absolutely, absolutely okay. I’m going to ask you a soapbox question, if that’s okay with you. So let’s zero in on the topic of performance marketing, because that is your area. What is the status quo in performance marketing that you passionately disagree with, and why? Keith Turco  32:12 From a B2B performance marketing perspective, I think we talk about right place, right time, right message. And I think the status quo is that creative doesn’t matter, because if you serve the right message to the right person at the right time, creative won’t make an impact. And I’ll go back to branded response. I think the status quo is creative doesn’t play as big of role as it used to, and I would disagree, I talked about thumb stopping. You have to get people to stop, right? Because people are constantly scrolling and they’re being barraged with message after message after message. So what will resonate? And I do think that, you know, building a brand that has integrity, that creates loyalty. So to me, it’s the proper balance of brand and demand, or branded response that should be looked at again. I think we’ve probably taken a 10 year hiatus from that, and it was just about right message, right time. And it worked because it was thumb stopping at the time. But given the overload of messages, and exactly what we’re talking about, Christian of hitting people in their personal lives with professional messages, there’s an overload of messages that happen. So it’s kind of bringing all of your the soapbox questions, bringing all of your questions together, right? Which is what it’s intended to do. So it’s funny, because you you know you can absolutely understand that you can shorten the sales cycle by creating brand affinity. You talked about, is AI a threat to advertising. Actually, it’s an enhancement, because brand, to me, in my mind, still plays a significant role. And it’s bringing the two worlds together that will differentiate the top notch marketers of tomorrow. Christian Klepp  34:08 Absolutely, absolutely. And it goes back to something that you said earlier. I mean, this whole ecosystem is in a constant state of evolution, so marketers better learn to quote what you said, to embrace it, rather than to push back at it, right, or to push back on it, right? Keith Turco  34:24 I think the key is evolution. It’s not abandonment, right? And net new activities, right? So email was an evolution of direct mail. This display was an evolution of, you know, the 15 second video kind of thing, right? It’s how do we evolve, leverage what we’ve, what we know and what worked, and evolve it to make it better? It’s not necessarily, in my mind, a replacement of, sure, will it take the place of certain aspects of things, absolutely, but how can you use it to enhance and add versus feel threatened by it? Christian Klepp  35:03 Absolutely, absolutely. Keith, this conversation was dynamite. Thank you so much for coming on and for sharing your experience and expertise with the listeners. Quick introduction to yourself and how folks out there can get in touch with you. Keith Turco  35:15 Sure. Keith Turco, CEO of Madison Logic, you can find me on LinkedIn. Would love to talk to you about your business needs and how we can help you from ABM perspective. Christian Klepp  35:27 Fantastic, fantastic. Once again, Keith, thanks so much for coming on the show. It was a pleasure. Keith Turco  35:33 Thank you, Christian. You have a great day. Christian Klepp  35:34 Thanks. Bye bye.

Mike and Cam close out the year with a fun and thought-provoking New Year's episode. They dive into surprising results from a Harris Poll by Beyond Celiac, for a "Stump Mike and Cam" style podcast, revealing some stunning insights on how the general American public really understands celiac disease. With gluten-free beers in hand, they react to questions about dining out, travel, and social situations while sharing honest takes, a few laughs, and reflections on where awareness is improving—and where there's still work to do. Join them for a festive, eye-opening way to ring in the New Year and celebrate 2025!

In the latest episode of the Celiac Project:Mike and Cam close out the year with a fun and thought-provoking New Year's episode. They dive into surprising results from a Harris Poll by Beyond Celiac, for a “Stump Mike and Cam” style podcast, revealing some stunning insights on how the general American public really understands celiac disease. With gluten-free beers in hand, they react to questions about dining out, travel, and social situations while sharing honest takes, a few laughs, and reflections on where awareness is improving—and where there's still work to do. Join them for a festive, eye-opening way to ring in the New Year and celebrate 2025!Listen to the full episode here: https://celiacprojectpodcast.libsyn.com/I would love to hear from you! Leave your messages for Andrea at contact@baltimoreglutenfree.com and check out www.baltimoreglutenfree.comInstagramFacebookGluten Free College 101Website: www.glutenfreecollege.comFacebook: http://www.Facebook.com/Glutenfreecollege Hosted on Acast. See acast.com/privacy for more information.

The number of grandparents helping with childcare is going up nationally. According to a 2023 Harris Poll, 42% of working parents rely on grandparents for childcare. What does it mean for the lives of those grandparents and the support they need?

Ashley Roberts chats with Josh Golden, chief marketing officer of Quad, about the fascinating findings of The Harris Poll's "The Return of Touch: Holiday Shopping, Reconnected" survey, presented by Quad.

Josh Golden, Chief Marketing Officer at Quad, joins Megan Lynch as a new study in conjunction with The Harris Poll indicates that consumers raised in the digital age are craving a "Return of Touch". He says the study found that buyers like the in-person shopping experience, and that 74% of shoppers see Black Friday is just, 'hype.'

Shannon Minifie: Box of Crayons Shannon Minifie is the CEO of Box of Crayons, a learning and development company that helps unleash the power of curiosity to create connected and engaged company cultures. They are the organization behind the bestselling book The Coaching Habit by Michael Bungay Stanier. Shannon and her team recently released a report along with the Harris Poll titled Navigating a Fractured Workplace: How Relational Curiosity increases engagement, trust, and productivity. Of course, you've heard that being curious and coach-like will help in leadership. But sometimes the very thing we think we're doing well is actually getting in the way. In this conversation, Shannon and I explore the kind of curiosity that leaders often miss. Key Points 5-6 hours of the average workweek is lost to the fear of making mistakes. A strong majority of leaders say employees are expressing a desire for more feedback, and a majority also say that people are unable to receive hard feedback. Relationships are the core of these conflicting messages. Without a relationship of trust, helpful feedback often doesn't land that way. Intellectual curiosity helps us learn what we don't know. Relationship curiosity helps the other person learn what they don't know. Ask yourself: what is my goal in asking this question? Rather than asking a question that starts with a “why,” consider asking a question that starts with a “what.” The 7 Essential Questions: What's on your mind? And what else? What's the real challenge here for you? What do you want? How can I help? If you're saying yes to this, what are you saying no to? What was most useful for you? Resources Mentioned Navigating a Fractured Workplace: How Relational Curiosity Increases Engagement, Trust, and Productivity. Interactive Learning Preview: Invest in the Power of Curiosity The Coaching Habit* by Michael Bungay Stanier Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes These Coaching Questions Get Results, with Michael Bungay Stanier (episode 237) How to Ask Better Questions, with David Marquet (episode 454) The Way to Be More Coach-Like, with Michael Bungay Stanier (episode 458) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

President Trump wrote on social media that sedition should be punishable by death. This came about due to Democrat representatives encouraging military service people to defy orders they feel are illegal. Who has all of your money, and why aren’t they sharing it? It’s the Boomers! The economy is great for the olds but lousy for their adult kids. The older generation holds $85 trillion in wealth, which reduces the prospects for the rest of us. A new Harris Poll says six-figure earners now consider their income merely survival mode as they live paycheck to paycheck. McDonald’s is no longer an inexpensive meal option as prices have gone up around 40 percent in the last five years, and visits from low-income households have fallen by double digits.See omnystudio.com/listener for privacy information.

H1-Seg1-HeidiHarrisin4Charlie-FriNov1425-1 in 3 six figure households in Harris poll say they are financially stressed

H1-HeidiHarrisin4Charlie-FriNov1425- "1 in 3 six figure households in Harris poll say they are financially stressed " , "Dean in Cashville on the WORD talk line about excessive spending " , "calls on the WORD talk line about about 6 fig excessive spending ", " We are talking about Harris Poll that says 6-figure HHs are struggling"

How To Tell Your Wife She Has Too Much Botox: Should you say something or keep your mouth shut? Would your husband say something?Talk Back: Marcus reads your talkbacks on "How to tell your wife she might have too much Botox". Some said their husbands should just show them the bill, others said it's all about asking questions and being supportive and reminding them they're loved no matter what!  Awkward Halloween Moment: Marcus and Taylor dive into all the details of their Halloween night — from the awkward encounters to the unexpected laughs. They swap funny stories, share behind-the-scenes moments, and relive the highlights (and lowlights) of the evening. It's a mix of cringe, comedy, and classic post-Halloween chaos you won't want to miss.  What's Trending: From Britney Spears deleting her Instagram…again, to the 49ers' big win, Marcus covers all the hot topics heading into the weekend plus, a quick look at the forecast and a tasty nod to National Sandwich Day.  Second Date Update: Tyler met Brooke on Hinge and thought their dinner date in the city was magic. They shared great laughs, real spark, and genuine connection. But after a quick hug goodbye, she disappeared. What happened?  A Third of Gen Z Think Using Cash Is Cringe A new Harris Poll for Cash App found that nearly a third of Gen Z thinks using cash is straight-up cringe. It's not just that they prefer digital payments — many say cash feels outdated altogether. The study surveyed over 2,000 U.S. adults to see how people really feel about carrying bills in 2025.  Good News: A mom in the U.K. helped her deaf daughter experience her first Halloween — with the help of some amazing neighbors who learned sign language just for her. Marcus' share this sweet story of community and compassion.

A recent Harris Poll found as released and had internet parents in an uproar. Tori and Gwenna had a bit of a different take. In a data driven world, how do you cut through the click bait headlines to see what the data is actually describing. Do we have a long series of struggles helping our kids navigate tech? Sure. Is it a huge problem that kids aren't building forts outside anymore? Maybe not as big a problem as the reporting would have us believe. In this episode of Childproof Gwenna and Tori take on helicopters. (Spoiler: We win.)Link to the pollWe want to hear from you, what do you think about these statistics? Email us: childproofmail@gmail.comSubscribe for preshow bonus content Be sure to check out our other shows:FoundedBibliophagePreorder Gwenna's new book Thinky ThoughtsChildproof is a part of the Airwave Media network. Please contact advertising@airwavemedia.com if you would like to advertise on our podcast

A new AP poll asked Americans their opinions on poverty and homelessness. The AP's Jennifer King reports.

Hey Strangers, #genz #jobs #6figures A new survey release by Indeed and Harris Poll shows that nearly 40% of Gen Z and millennial workers (ages 18-34) said they would leave a job because of political differences at work, and 40% said they would leave if their CEO expressed political views they disagreed with. Overall, 28% of workers would consider resigning over political differences, and 32% might leave if the CEO expressed views they disagreed with, Indeed found.It's rare for everyone in a workplace to share the same political views. Employees who find themselves in the political minority may feel trapped in a toxic work environment if it's not handled properly. The survey found that 39% of respondents experienced social pressure to align with a particular political perspective at work. Additionally, 39% reported instances of discrimination or harassment based on their political beliefs, and nearly 16% admitted to avoiding colleagues who hold different political views.=======================================My other podcasthttps://www.youtube.com/channel/UCKpvBEElSl1dD72Y5gtepkw**************************************************Something Strangehttps://www.youtube.com/watch?v=GRjVc2TZqN4&t=4s**************************************************article links:https://www.sbam.org/40-of-gen-z-and-millennial-workers-would-quit-a-job-over-political-differences-in-the-workplace/https://www.cnbc.com/2024/08/22/gen-zers-and-millennials-are-increasingly-rejecting-corporate-loyalty.htmlhttps://www.businessinsider.com/gen-z-sick-leave-pto-mental-health-work-from-home-2024-8======================================Today is for push-ups and Programming and I am all done doing push-ups Discordhttps://discord.gg/MYvNgYYFxqTikTokhttps://www.tiktok.com/@strangestcoderYoutubehttps://www.youtube.com/@codingwithstrangersTwitchhttps://www.twitch.tv/CodingWithStrangersTwitterhttps://twitter.com/strangestcodermerchSupport CodingWithStrangers IRL by purchasing some merch. All merch purchases include an alert: https://streamlabs.com/codingwithstrangers/merchGithubFollow my works of chaos https://github.com/codingwithstrangersTipshttps://streamlabs.com/codingwithstrangers/tipPatreonpatreon.com/TheStrangersTimeline00:00 intro00:18 What Talking We Talking About05:18 My Thoughts20:00 outro anything else?Take Care--- Send in a voice message: https://podcasters.spotify.com/pod/show/coding-with-strangers/message

Join Brian, Eric, and Tom as they discuss the insights from the new Urban Science and Harris Poll on US auto shoppers and their current concerns and buying interest. Don't miss the overview and the opportunity to get a copy of the survey data. Hear from the experts on how you can apply this data for a stronger digital marketing strategy! Link to the pole: https://www.urbanscience.com/harris-poll-report/   #evinsights #automotivemarketing #digitalmarketingtrends #evmarketresearch    

For Canada Day, Petro-Canada has released the latest version of the Live by the Leaf index, the country's first and only ongoing tracker of Canadian pride, in partnership with the Harris Poll. The data found that nearly one in two (48%) say that Canada Day holds more meaning for them this year and that sentiment is shaping how they travel, spend and celebrate. Guest: Sara Cappe - President of Harris Poll Canada Learn more about your ad choices. Visit megaphone.fm/adchoices

Healthcare providers are under increasing pressure to meet consumer expectations without adding an administrative burden. According to a survey conducted by The Harris Poll in June 2024, 18% of the 2,092 American adults who were surveyed had received an unexpected medical bill of $1,000 or more in the past year, and 50% said they would not or weren't sure they could pay it. Moreover, 10% said they would delay or avoid essentials such as food or rent as a result. This financial uncertainty remains a leading reason patients delay or avoid care, underscoring the urgency of enhancing the patient financial journey to safeguard outcomes and revenue.What strategies can help health systems deliver a personalized patient experience while reducing operational complexity?On Highway to Health, host David Kemp speaks to Nicole Rogas, the President of RevSpring, about how the company is transforming the patient financial journey using data, automation, and empathy. Rogas shares how RevSpring is evolving far beyond its print roots, using analytics and adaptive technology to make financial engagement more personalized and accessible for patients, while easing the workload for providers.Key Highlights from the Episode:Personalized Communication at Scale: RevSpring's Engage IQ™ platform uses behavioral data, financial analytics, and communication preferences to tailor how and when patients are engaged via text, email, print, or voice.The Biggest Social Determinant: Rogas emphasizes that financial access is one of the most overlooked social determinants of health. When patients cannot understand or afford their care, it disrupts treatment adherence and outcomes.Empathy and Innovation in Leadership: Rogas reflects on her journey from Experian to Simpler and now RevSpring, underscoring how authentic leadership and mission-driven teams create the conditions for lasting transformation.Nicole Rogas is a veteran healthcare technology executive with over two decades of leadership experience spanning revenue cycle management, healthcare operations, and patient engagement. She spent 19 years at Experian Health, rising from sales roles to Chief Commercial Officer, where she led national growth strategies, client success, and post-acquisition integrations. Now President of RevSpring, she continues to drive innovation in patient financial engagement by leveraging data, technology, and a people-first leadership philosophy.

Josh Golden, Chief Marketing Officer at Quad, joins Megan Lynch. Quad and a Harris Poll has found that Gen Z and Millennials want a 'physical experience', think it's 'fun' to stand in line and that they're 'part of a cultural moment' when enjoying a hyped retailer or pop-up. 86% of Gen Z and Millennials report that 'Touching and feeling products are essential to my purchase decisions.' www.quad.com

In this episode! The Economy: Trump Risks US Consumer Discontent With His Tariffs, Poll Shows President Donald Trump is struggling to persuade US consumers of the merits of his trade war, a Harris Poll for Bloomberg News found. A majority of US adults, 56%, said their household finances would be better off if Trump's tariffs had not been implemented. Some 52% of respondents said the promised benefits of the levies would not be worth their economic cost. Article Link: ⁠https://www.bloomberg.com/news/articles/2025-05-24/trump-risks-us-consumer-discontent-with-his-tariffs-poll-shows?srnd=homepage-americas New In Social: Too Long; Didn't Listen On my Podcasting, Gaming, Geek, and Pop Culture News show Mercury; we talked about a new app from Headliner called Too Long, Didn't Listen. If you are like me, it can be difficult to listen to all your favorite podcasts. Headliner has a solution for that, and it is using AI to find the most important clips in a podcast, and then.... well making a short podcast show for you. If you are confused, LOL, check it out here => https://play.headliner.app/tldl Today's Main Topic: Don't Talk To Me Until You've Fixed Your Sales Funnel! Today I am going to jump into some sales funnel basics! Mainly, because I want business to understand the importance of Awareness, and how it plays one of the most important roles of getting to your first $1MM in sales. If you aren't making a $1MM a year, then enough people don't know you exist. The other thing to remember is that if you aren't growing your revenue you are dying. Enjoy! Join the Age of Radio Discord | ⁠⁠⁠⁠https://discord.gg/EeamD8WcjN⁠⁠⁠⁠ Follow me on Goodpods ⁠⁠⁠⁠https://goodpods.app.link/usUyBZzhuNb⁠⁠⁠⁠ Free Financial Consultation: ⁠⁠⁠⁠https://forms.gle/B6nNZ2FbxbhESCHg9⁠⁠⁠⁠ Red Wizard Gaming Society: ⁠⁠⁠⁠https://discord.gg/9D43EszdUB⁠⁠⁠⁠   DM if you are interested in Life Insurance! If you or someone you know has been struggling or in crisis please call or text 988 or chat ⁠⁠⁠⁠988lifeline.org⁠⁠⁠⁠  

Shoot us a Text.Episode #1051: We're diving into the Senate's move to block California's gas car ban, Google's new video AI that adds audio, and which brands — including top automakers — gained or lost consumer trust in the 2025 Axios/Harris reputation rankings.Show Notes with links:In a dramatic legislative twist, the U.S. Senate voted to block California's plan to ban gas-powered vehicles by 2035, undercutting a key Biden-era environmental policy and dealing a blow to a major state-led push for zero-emission standards.The Senate vote was 51-44 to rescind the EPA waiver allowing California stricter emissions rules.11 states following California's policy would be impacted, including NY and WA.Auto dealers and manufacturers lobbied hard for the repeal, citing feasibility concerns.The move defies Senate precedent and a legal ruling from the parliamentarian.“You can be against the ACC II EV mandates (we were) and believe that transportation is trending toward a range of electrified products like battery electric vehicles, hybrids and plug-in hybrids (it is). That's what balance looks like. And balance is not only good for consumers, but essential for the U.S. auto industry to remain healthy and globally competitive,” said John Bozzella, CEO of the Alliance for Automotive Innovation.Axios and The Harris Poll just dropped their annual brand reputation rankings, and the message from consumers is loud and clear: keep prices fair, quality high, and don't exploit inflation. Brands that did well stuck to those basics.Nearly half of all corporate reputations declined this year, driven by frustration over high prices and perceived drops in quality.77% of Americans say companies are charging more for lower quality; 63% have stopped buying from a brand due to high costs, and 54% over declining product standards.The biggest winners? Companies focused on delivering consistent value.Top 10 most reputable brands: Trader Joe's, Patagonia, Microsoft, Toyota Motor Corporation, Costco, Samsung, Arizona Beverage Company, Nvidia, UPS, AppleAutomotive brands on the list: Toyota (#4, up 8), Honda (#13, down 6), General Motors (#44, down 4), Hyundai (#51, no change), Volkswagen (#53, up 16), Ford (#60, down 5), Tesla (#95, down 32 in the largest move of any company on the list).At its I/O 2025 developer conference, Google unveiled Veo 3 — the latest version of its AI video generator, now with the ability to create synchronized sound. That includes background noise, effects, and even simple dialogue to match the video it produces.The new model builds on Veo 2 with better visuals and now audio that aligns automatically with what's on screen.Google says it's the first step away from “silent” AI-generated video — a space that's getting crowded with startups and big names like OpenAI and AlibabJoin Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Episode 587: Neal and Toby talk about Klarna's mounting losses from customers failing to pay off their ‘buy now, pay later' loans. Then, a Chinese EV battery maker emerges as a winner from the US-China trade war with one of the biggest IPOs of the year. Plus, Axios just released their Harris Poll 100 which shows which brands customers trust the most, and Trader Joe's tops the list, while Tesla continues to fall. Next, a match to find out who is the best of the worst as Manchester United faces off against Tottenham for a spot in the Champions League.  Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Visit endthecampaign.com for more Listen to Morning Brew Daily Here: https://www.swap.fm/l/mbd-note  Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices

Parenting in today's world can be difficult and exhausting. One of the go-to's for parents seeking rest and reprieve is to redirect our kids away from making demands on us and our time by putting a screen in their hands or setting them down in front of the TV. Because Christian parents are to live counter-cultural lives where we focus on raising our kids in the nurture and admonition of the Lord, allowing the cultural narrative to entertain and educate our kids is not a good choice. In addition, experts tell us that too much screen time delays and even derails healthy cognitive development, feeds anxiety and depression, and disrupts sleep. A recent Harris Poll has found that sixty percent of parents admit to allowing their children to use technology before they could read. Seeing what this has done too their kids, seventy-three percent believe their kids need a technology detox. Parents, limit screen time, monitor their use, and don't put screens into the hands of young children.

Business confidence is no longer just a reflection of quarterly results—it's a barometer of public trust, strategic clarity, and leadership alignment. Yet, according to new global research from The Page Society and The Harris Poll, only 1 in 4 people believe companies can positively impact the issues that matter most. Even fewer see both the action and context that build lasting confidence.In this episode, host Steve Halsey is joined by Eliot Mizrachi, VP of Strategy & Content at The Page Society, and Rob Jekielek, Managing Director at The Harris Poll, to unpack the insights behind the Confidence in Business Index—a landmark study spanning 14 countries, 16 issues, and interviews with 40 Chief Communications Officers worldwide.Together, they explore what the data means for communicators navigating a fragmented trust landscape, an evolving CCO role, and a multigenerational workforce with diverging expectations.Join us as we discuss:Six societal issues shaping public expectations of business in 2025What the Confidence Curve reveals about moving belief from 26% to 53%Generational trust divides and Gen Z's evolving expectations at workHow CCOs align internal culture with external credibility

VALUE FOR VALUE Thank you to the Bowl After Bowl Episode Producers: SircussMedia, harvhat, ChadF, HeyCitizen, Sharpie, makeheroism, Boolysteed, RevCyberTrucker, ericpp, Control Room, bitpunk.fm, Permanerd Intro/Outro: Waiting for the Bus - Stevia Sphere GET YOU SOME BOWL AFTER BOWL STICKERS! Send a self-addressed stamp to: PO BOX 410514 Kansas City, MO 64141 Look out for HyperSpaceOut games  Abs n a 6-pack Shroomba ft. Morgan Rockwell KC Bitcoiners' Block Party April 26th 4/20 BOWLS WITH BUDS FT MARYKATE-ULTRA & MAKEHEROISM FIRST TIME I EVER… Bowlers called in to discuss the First Time THEY Ever played with tarot cards. Next week, we want to hear about the First Time YOU Ever hunted Easter eggs. TOP THREE 33 South Korea unveils 33 trillion won support package for chips amid US tariff uncertainty (The Business Times) "They can be saved": Ukraine urges OSCE action as Russia holds 33 journalists in captivity (Euromaidan Press) Rapper 'Fat Flow' gets 33 years for kidnapping migrants (Border Report) Canada's employment falls by 33k, down from expected gain of 10k (Yahoo) BEHIND THE CURTAIN Woman, 33, allegedly hid drugs in rectum, vagina, CBP says (Border Report) Poll shows half of US weed consumers say Trump administration will lead them to consume more weed (The Harris Poll via Royal Queen Seeds / Journo Google Doc) The federal Centers for Medicare & Medicaid Services finalized rules to clarify pot products aren't eligible for coverage (Federal Register)  Arkansas Gov. Sarah Huckabee Sanders signed a bill to require testing of certain medical weed products (AR Legislature) Hawaii Gov. Josh Green signed bill to speed up expungements (HI.gov) Maryland lawmakers sent Gov. Wes Moore a bill clarifying rules for consumption lounges (MD Legislation) and he signed legislation authorizing regulators to take enforcement action against businesses that sell weed products that don't comply with state rules (Governor.MD) Missouri cannabis regulators add another 6K products to list of recalled items (MO Independent) New Mexico Gov. Michelle Lujan Grisham signed a bill to create a cannabis enforcement division (NM Legislature) and a bill creating a therapeutic psilocybin program (NMLegis.gov) METAL MOMENT Follow along with his shenanigans on the Fediverse at SirRevCyberTrucker@noauthority.social ON CHAIN, OFF CHAIN, COCAINE, SHITSTAIN Cypherbox Mayan Bitcoin Conference Former Ethereum developer Virgil Griffith released (Atlas21) Ross Ulbricht to speak at Bitcoin 2025 (Bitcoin Magazine) KC Bitcoiners Meetup THURSDAY 6:30 @ Keystone Innovation District KC BLOCKPARTY APRIL 26th @ RJ's Bob-be-que FUCK IT, DUDE. LET'S GO BOWLING One dead, 33 hikers rescued from Arizona trail amid extreme heat (SFGATE) Want to join Disneyland's exclusive Club 33? New details for membership are online (Los Angeles Times) Pennsylvania man charged with 33 felonies for AI-generated child porn images (FOX 43) Crosswalk buttons hacked to play hoax Musk, Zuckerberg recordings (YouTube) A beloved pet tortoise is reunited with its family weeks after disappearing in a Mississippi tornado (The Associated Press) Australian woman unknowingly gives birth to a stranger's baby after IVF clinic error (AP) South Carolina woman saves her husband after an alligator attacked him in their retirement community (Not the Bee) Mystery creature caught on Colorado camera (YouTube) Stranger has sex with corpse on subway (NY Daily News) Missing Utah dog found 1,000 miles away from home in Texas (YouTube) 4/20 BOWLS WITH BUDS SUNDAY FT MARYKATE-ULTRA & MAKEHEROISM

Send us a Message!In this episode, we explore some common barriers and situations that business leaders and HR professionals need to overcome to effectively prioritize putting a strong budget behind addressing workplace culture challenges.Our prescription for this episode is to rethink how we already spend and invest in our businesses. It is likely through eliminating waste that we can find the budget to make effective investments.Past Episode Referenced:S2 E4: What Is The Cost Of Doing Nothing About Your Workplace Culture?Statistics referenced:The result of 22 case studies show a typical cost of turnover of 20% of salary. - Center for American Progress. There Are Significant Business Costs to Replacing Employees Report (2012)An uncivil workplace (where microaggressions and rude/passive aggressive behavior are common) can reduce employee performance to a cost of $14,000 annually, or about 26% of the average annual salary. - Pearson, C., & Porath, C. The Cost of Bad Behavior: How Incivility Is Damaging Your Business and What to Do About It (2009)Research by Grammarly and The Harris Poll found poor workplace communication is a pervasive problem burdening businesses and employees alike costing businesses approximately $12,506 per employee every year or 21% of that average employee's annual salary. - Grammarly and The Harris Poll. State of Business Communication report (2023)The need for additional wages to make up for a poor reputation as a bad employer, businesses need to spend about $4,723, or at least 10% more, per hire to convince a candidate to take a job at such a company. - Harvard Business Review, A Bad Reputation Costs a Company at Least 10% More Per Hire (2016) You can reach out to us to talk more about diagnostic tools and resources, just reach out to us at info@roman3.ca or through our LinkedIn page at https://www.linkedin.com/company/roman3Don't forget to sign up for our New Quarterly Newsletter that launched this fall!About Our Hosts!James is an experienced business coach with a specialization in HR management and talent attraction and retention. Coby is a skilled educator and has an extensive background in building workforce and organizational capacity. For a little more on our ideas and concepts, check out our Knowledge Suite or our YouTube Channel, Solutions Explained by Roman 3.

Burnout is not just an individual issue; it has become an organizational crisis that is reshaping modern workplaces seemingly every day. A recent Harris Poll conducted by Yoh revealed that nearly one in three employed Americans experienced burnout in the past year. Even more concerning is that many workers do not recognize the signs of burnout until they are already deep into exhaustion, disengagement, and declining productivity.In this episode of Back to Work, Dr. Bryan Robinson—a licensed psychotherapist and expert on work addiction and author of more than 40 books, including Chained to the Desk, #Chill: Turn Off Your Job and Turn On Your Life and Daily Writing Resilience—discusses the root causes of workplace burnout and offers recommendations for hiring managers on how to foster a healthier work culture. The conversation also emphasizes the impact of burnout on middle managers, a group that is often overlooked yet significantly affected. As companies push for increased productivity amid economic uncertainty, Dr. Robinson cautions against the dangers of work addiction and the long-term consequences of a workforce that is burned out.With nearly one in three American workers experiencing burnout in the past year, Dr. Robinson provides actionable strategies for leaders to transition from outdated management styles to a more empathetic, strengths-based approach.To learn more about Bryan Robinson or to purchase any one of his books, visit: https://bryanrobinsonphd.com/

On "Forbes Newsroom," HarrisX Founder and CEO Dritan Nesho discussed a new Harvard CAPS/Harris Poll showing President Trump remaining in a "honeymoon period" with voters, which of Trump's actions are rating high, and where Trump's approval rating has taken a slight hit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the “Do Beautiful Things podcast,” Jenny Lawson, President and CEO of Keep America Beautiful speaks with Wendy Salomon from The Harris Poll about their latest research on litter—commissioned by Keep America Beautiful. They explore key insights, including why people avoid picking up litter (hint: the ‘gross factor' tops the list), what motivates people to join cleanup events, and surprising findings on how litter compares to other unpleasant tasks—like cleaning the bathroom. Tune in to discover what drives people to take action and what could encourage even more participation in keeping our communities clean and beautiful. Show Notes: 00:00 "Exploring Litter Responsibility" 03:54 "Strategic Insights for Effective Action" 06:24 Picking Up Litter Mostly Tolerable 10:15 Litter Clean-Up Divide 16:24 Engaging Gen Z in Community 18:12 "Litter Cleanup: A Unifying Act" 22:44 "Motivation Through Community for Gen Z" 26:39 "Preventing and Addressing Littering" 27:21 Litter Responsibility Debate 31:05 Join the Greatest American Cleanup Show Links: The Harris Poll: www.theharrispoll.comKeep America Beautiful: kab.orgGreatest American Cleanup: kab.org/greatest

Send us a textOn today's show, Mac Thompson, ceo  and founder of White Clay - a company focused on helping financial institution use data to build better, more profitable member and customer relationships, and he comes bearing a bitter pill for CU execs to swallow.According to a recent Harris Poll sponsored by White Clay, “Roughly two-thirds of FI users (68%) do not feel truly known by their primary financial institution, with almost a third (31%) feeling like just another account number..”Surely credit unions, which pride themselves on their member relationships, do better?Yes but hold your self congratulations. The number for credit unions is 63%, said Thompson in the show.It gets worse: 41% of members say they would switch FIs if another  institution offered more personalized financial guidance.But Thompson also has good news: institutions can harness data, data they often already have on hand, to enrich their personal relations with members.  He discusses this in detail.Listen up.Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com  And like this podcast on whatever service you use to stream it. That matters.  Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

A Harris poll, found consumers ranked shopping as the activity that gave them the most joy when spending time online with streaming content and interacting with social media ranking second and third respectively. When it comes to online shopping, the data makes clear that driving a more personalized and relevant experience for consumers is critical. Online shoppers are twice as likely to engage with relevant products, services, and marketing messages at the transaction moment of their purchase journey.

William Johnson, CEO of The Harris Poll, talks with host Amy Guth about recent survey data sentiment around health care, major federal spending cuts and other big issues.Plus: Illinois plans sale of $725 million in bonds for capital budget; big lease secured for new logistics hub at former Allstate campus in Glenview; Joann to close all remaining stores, including 33 in Illinois; and craft distilleries look to change a law from 1934 as some fear the worst.

On "Forbes Newsroom," HarrisX Founder and CEO Dritan Nesho discussed a new Harvard CAPS/Harris Poll that shows President Trump with one his best approval ratings ever, as well as U.S. citizens' views on Elon Musk, DOGE, the post-Biden Democratic Party, and much more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nearly half of consumers say they've taken action to align their spending with their moral views since the November election, a new Harris Poll shows. That includes boycotting brands based on campaign contributions, or even looking for ways to opt out of consumerism altogether. In this episode, could politically driven shopping habits make an impact on corporations? Plus, Etsy flounders, homebuilders lose confidence and Amazon Alexa and Apple’s Siri play virtual assistant catch-up.

Nearly half of consumers say they've taken action to align their spending with their moral views since the November election, a new Harris Poll shows. That includes boycotting brands based on campaign contributions, or even looking for ways to opt out of consumerism altogether. In this episode, could politically driven shopping habits make an impact on corporations? Plus, Etsy flounders, homebuilders lose confidence and Amazon Alexa and Apple’s Siri play virtual assistant catch-up.

The Healthspan-Lifespan Gap! It's growing and we need to step up and work to shrink it. Working toward longer healthspans (Health-adjusted life expectancy, the number of years people can expect to live free of disability)...That live long, die fast model. Dr. Samantha Chamberalin reads through point 2. of the 5 Forces Disrupting/Transforming Healthcare Today out of the The Meeting the Growning Demand for Age-Friendly Care; Health Care at the Crossroads Study from the John A Hartford Foundation, Age Wave, and the Harris Poll.  Want to make sure you stay on top of all things geriatrics? Go to https://MMOA.online to check out our Free eBooks, Lectures, & the MMOA Digest!

In today's polarized political climate, companies are facing an increasingly complex challenge: how to navigate Americans' diverse and contrasting beliefs. With a new presidential administration now in place, businesses are grappling with whether to step up involvement, stay quiet about social impact initiatives, or even scale back. The latest research from Carol Cone ON PURPOSE and The Harris Poll offers insights into the American public's evolving expectations for corporate purpose.We invited Wendy Salomon and Charlie Spinale from The Harris Poll to discuss the new research alongside host Carol Cone. With nearly half of Americans saying companies should take a larger role in social issues under the new administration, Salomon, Spinale, and Cone share recommendations for how companies can advance progress for authentic social issues. With these research insights, companies can navigate the fine line between action and overreach, fostering trust and driving societal impact in a way that unites rather than divides​.Listen for key insights on:Why mental health is a top priority, and the role companies can play through policies, resources, and supportive workplace cultures.Why caring for seniors is a key issue for employees, consumers, and communities and how companies can address these concerns.The importance of engaging thoughtfully and how to avoid generic proclamations and instead focus on actionable initiatives that reflect a company's values.Resources + Links:Wendy Salomon's LinkedInCharlie Spinale's LinkedInSustainable Brands: Corporate Purpose in a Post-Election US: A Call for Continued LeadershipEPiQ: Employee Purpose iQ (00:00) - Welcome to Purpose 360 (00:13) - Harris Poll and CCOP Research (01:55) - Meet Wendy and Charlie (02:44) - Wendy's Background (03:33) - Charlie's Background (04:33) - Methodology (06:28) - First Major Finding (08:09) - Breaking Down Segmentation (10:48) - What to Support (13:06) - Health and Wellbeing (18:09) - Political Gap (20:38) - A Longer View (21:59) - Other Recommendations (26:00) - Last Thoughts (29:01) - Wrap Up

Join Mark Penn for an in-depth analysis of the latest Harvard CAPS / Harris Poll results that reveal a dramatic shift in the political landscape. As President Biden prepares to leave office with his lowest approval rating since 2022, President-Elect Trump enters with majority support. We'll break down the numbers behind voter priorities on inflation and immigration, analyze public sentiment toward Trump's cabinet picks and policy proposals, and explore voter attitudes on everything from social media regulation to the Israel-Hamas ceasefire. Don't miss this comprehensive look at where America stands at this historic transition of power. Interested in Learning More?Harvard Harris PollListen to More EpisodesTwitter

How can advertisers navigate today's fragmented media landscape and deliver better ad experiences for consumers? In this episode of Tech Talks Daily, I'm joined by Nada Bradbury, CEO of Ad-ID, to discuss how universal ad-tracking solutions are transforming the ad-tech industry. As audiences seamlessly switch between linear and digital content, the critical need for a standardized system like Ad-ID has never been more urgent.Nada explains how Ad-ID provides a universal registry for creative ads—assigning unique identifiers to each ad, similar to UPC codes for products. This innovation addresses key challenges in the advertising world, such as ad frequency management, cross-platform measurement, and balancing personalization with consumer trust. The result? A better content experience for consumers and a more efficient, optimized approach for brands. We explore the findings of a recent Harris Poll survey highlighting the consumer impact of ad overload, with 61% of respondents stating that excessive ad frequency discourages them from buying a product.  Nada shares how Ad-ID is helping brands prevent overexposure, improve targeting, and deliver relevant ads without compromising privacy. With 76% of viewers desiring better-targeted ads, Ad-ID's metadata-driven approach offers a powerful solution for creating engaging and tailored experiences. The conversation also delves into the broader role of Ad-ID in supporting cross-platform transparency and accountability, as well as its potential to set global standards for ad measurement and optimization. Whether you're in advertising, marketing, or simply curious about how technology is improving the consumer experience, this episode offers valuable insights into the future of ad-tech. How do you see ad-tracking solutions like Ad-ID shaping the future of advertising and consumer trust? Join the discussion and share your thoughts!

With the election behind us, are we on a path to unity or stuck in the “Great Divide”? A Harris Poll found 77% of adults stressed about the nation's future. Tonight, we explore this divide—from secession talks to family conflicts—and how we can work to bridge it. Now that we have the Presidential election behind us… Do you think we are on a path to unity OR are we stuck in the “Great Divide”? The Harris Poll conducted a survey for the American Psychological Association right before the election. Of the adults they questioned, 77% said that the future of our nation was a significant source of stress in their lives. That's a lot of stress! Tonight, a look at the “great divide” that we ALL need to work on closing – from those who want their states to secede to those who struggle with family conflict. Thank you to our sponsors:Jase Medical: https://jase.com | Promo Code: PHIL Tax Network USA: Visit https://TNUSA.com/DRPHIL or call 1-800-958-1000. Cozy Earth: https://cozyearth.com/PHIL | Code: PHIL for up to 40% off. Preserve Gold: Get a FREE precious metals guide that contains essential information on how to help protect your accounts. Text “DRPHIL” to 50505 to claim this exclusive offer from Preserve Gold today.

Getting up to go to work every day is more challenging when you don't view your job as a career. According to CareerBuilder, nearly three in five (58 percent) Canadian workers feel they have "just a job" rather than a career (42 percent). While seven in ten (70 percent) Canadian employees believe their employer creates a safe and trusting environment that encourages honest communication, many still feel uncomfortable discussing work-related issues, according to a new survey by the Harris Poll on behalf of Express Services Inc.   The survey, which included responses from over 500 employees and more than 500 employers, found that the majority of workers find it easy to receive constructive feedback from managers (76 percent), set professional boundaries to prevent personal issues from affecting work (73 percent), and express concerns about their company (63 percent).   However, only 40 percent of employees said they feel comfortable discussing personal issues that impact their work with their managers. This figure increases among Generation Z employees (46 percent) but decreases among Generation X employees (37 percent).   Diane Taylor is the Founder and Principal Consultant of Glow Leadership. She is a speaker, author, leadership development coach, and strategic human resources consultant with over thirty years of professional experience across various industries. Diane is passionate about helping others discover and ignite their fullest potential in both their careers and personal lives. She has developed a deep understanding of human behavior and how to bring out the best in people.   What sets Diane apart from other coaches is her intuitive insight and empathy for individuals navigating the complexities of life. Through her own childhood tragedy, she learned to reclaim her power and take care of her well-being, ultimately emerging as a victor. It is her purpose and passion to provide support for others overcoming unprocessed emotions and unhealed wounds that may be holding them back from the life and success they truly desire.   She joined me this week to share her insights.   For more information: https://glowleadership.com/  Get the Book: https://www.amazon.ca/Elevate-Potential-Conscious-Approach-Success-ebook/dp/B0DGFFW2GJ  Follow: @glowleadership

The 2024 presidential race is over, but experts have just begun analyzing how and why former President Trump was able to gain so much ground in key voter demographics. The now President Elect was able to turn out young men and black men at historic rates, bringing him victories in the "Blue Wall" states as well as North Carolina and Georgia. With the White House secured, the Senate, and potentially the House of Representatives, what does the future hold for the next Trump presidency? Former Special Assistant to President Elect Trump Marc Lotter joins the Rundown to discuss what campaign strategies led to the Election Day win, what he expects over the next four years, and analyzes the shift in Republican voters. This election cycle has been anything but normal, and many pundits expected it to take all week to see results. Yet, as the evening went on, it became clear that former President Donald Trump would return to the White House in January. Former advisor to President Bill Clinton and Chairman of the Harris Poll, Mark Penn, joins the Rundown to react to Trump's "return from oblivion." Plus, commentary from FOX News contributor and host of the Jason In The House podcast, Jason Chaffetz. Photo Credit: AP Learn more about your ad choices. Visit megaphone.fm/adchoices

We begin with the latest on Israel's military campaign in the Middle East – including an attack that killed at least three journalists. We'll tell you where the presidential candidates stand in CNN's final nationwide poll before Election Day. Illnesses from an E. coli outbreak linked to McDonald's Quarter Pounders are up. President Joe Biden has formally apologized to Native Americans for a 150-year-old boarding school policy. And, we'll take a look at how a reduced work week is faring in one country. Learn more about your ad choices. Visit podcastchoices.com/adchoices

With less than a month until Election Day, both candidates continue to spend ample time in Pennsylvania, one of the most sought-after swing states this cycle. New polls show Vice President Kamala Harris and former President Trump in a 'dead heat' and both candidates will sit down with FOX News later this week. CEO of Stagwell Inc, former Advisor to President Bill Clinton, and Chairman of the Harris Poll, Mark Penn, joins to break down the state of the Harris campaign and why recent news has Democrats are alarmed. It's not just the top of the ticket that's at stake in the 2024 election—the balance of power in the House of Representatives is likely to be decided by less than 50 congressional races. Rep. Elissa Slotkin has left Michigan's 7th District seat open to run for Senate, creating one of the most competitive congressional races in the country. Former State Representative Tom Barret is the Republican candidate in Michigan's 7th Congressional District, and he joins to discuss his strategy to win his fiercely competitive swing district, how he's messaging on the issue of abortion, and the new voting dynamics in play in Michigan. Plus, commentary by founder and Senior Pastor of New Beginnings Church of Chicago and the CEO of Project H.O.O.D., Corey Brooks. Photo Credit: AP Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Do This, Not That, host Jay Schwedelson discusses recent marketing trends, social media usage statistics, and Halloween-related marketing strategies. He also touches on popular Halloween costumes for 2023 and promotes an upcoming marketing conference.=================================================================Best Moments:(00:58) Harris Poll research on Gen Z social media usage(01:56) Most disliked social media platforms according to Gen Z(02:46) B2B marketing statistics during Halloween(04:11) Instagram's stance on offering a "following only" feed option(05:42) Predicted popular Halloween costumes for 2023(07:41) Promotion of GuruConference, a free virtual marketing event=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Learn how to reassess Medicare coverage during open enrollment and get the latest on interest rates, home sales, and stock prices. How can you know if you have the right amount of Medicare coverage? How can you change your Medicare coverage? Hosts Sean Pyles and Anna Helhoski dive into the latest findings on Medicare coverage from a new NerdWallet survey conducted by the Harris Poll. Personal Finance Nerd Elizabeth Ayoola joins to discuss what Medicare enrollees can do if they're unsure whether they've chosen the right plan. The Nerds explain what Medicare users can do to reassess their coverage during open enrollment, which starts October 15, and how to navigate special enrollment periods when life changes occur. In addition to the Medicare survey, Sean and Anna cover key financial headlines from the week, including the Federal Reserve's decision to lower interest rates, the latest trends in home sales trends, and what the new SEC rules that will allow stock prices to be quoted in half-cent increments mean for the average trader. NerdWallet's free retirement calculator will tell you where you are now and how much you need to save to reach your retirement savings goal: https://www.nerdwallet.com/calculator/retirement-calculator In their conversation, the Nerds discuss: Medicare open enrollment, interest rate cut, home sales trends, Medicare coverage, stock market changes, housing market news, real estate trends, special enrollment period, stock market updates, interest rate impact, mortgage rates, retirement planning, healthcare costs, financial headlines, Fed interest rate decision, real estate market, Medicare options, retirement savings, Medicare advantage, stock market tips, financial news, and retirement income. To send the Nerds your money questions, call or text the Nerd hotline at 901-730-6373 or email podcast@nerdwallet.com. Like what you hear? Please leave us a review and tell a friend.

SERIES 3 EPISODE 30: COUNTDOWN WITH KEITH OLBERMANN A-Block (1:44) SPECIAL COMMENT: The debate bounce is here. And maybe it's more than that. Kamala Harris may – repeat MAY – caveat MAY – warning even if so keep your foot on the gas…MAY be beginning pulling away from Trump in the polls. She's up by six in Morning Consult, got a six-point swing in Mark Penn's Harris poll.  According to the 538 Average of Polls, yesterday, for the first time since July 2021, her net favorability moved into positive territory: 46-point-6 percent approval to 46-point-5 percent disapproval. It's about as NOT-a-landslide as you can get but it is an almost unprecedented turnaround. Vice President Harris, whose net approval is plus zero-point-one was on July 14th, -17. There's also the 538 poll average where she's up by three and its electoral college model in which Harris wins 61 times out of 100… and the Economist Polling Average… which shows her up by four… and Nate Silver's OK-Maybe-I-Did-Pull-This-Number-Out-Of-My-Ass model which he acknowledges went from last week giving Trump a two-thirds chance of winning to him saying to Axios that Harris is quote “moving up in the polls enough that the model is converging back toward 50/50 in the Electoral College.” JD VANCE IS A BLESSING - TO HARRIS: Insists Haitians are from "Haitia." Claims Robert F. Kennedy Junior was assassinated. Is doubling down on Springfield. May be dumber than Trump. And here's good news: the authorities are still investigating Trump's scandal at Arlington National Cemetery. B-Block (21:35) THE WORST PERSONS IN THE WORLD: Megyn Kelly takes time from her bid to beat Kari Lake in the effort to corner the market in camera filters, to F-bomb Taylor Swift. Turns out at least one of the anti-Ukraine memes Elon Musk tweeted was made by the Kremlin's favorite disinformation creator. And Bill Ackman is so mad about the debate he's referring it to...a top college sports league? C-Block (33:00) THINGS I PROMISED NOT TO TELL: I just re-told this story Monday in real life so I thought I'd bring it up again. 15 years ago this summer Bill O'Reilly sent Jesse Watters to stalk the chairman of GE because I was criticizing Billo and Fox. The chairman's mother called him up and yelled at him, and he of course responded as any true businessman would: he threaten to turn off MSNBC and its $200,000,000 annual profit like a light bulb so Mommy wouldn't be upset.See omnystudio.com/listener for privacy information.

In part two of Red Eye Radio with Eric Harley and Gary McNamara, there was no joy to be found on the DNC stage day one; President Biden mentioned the usual Trump lies in his convention speech; CNN's Scott Jennings notes Biden is giving his on own political eulogy at the DNC; Are the pollsters completely off in their state polling of Harris? For more talk on the issues that matter to you, listen on radio stations across America Monday-Friday 12am-5am CT (1am-6am ET and 10pm-3am PT), download the RED EYE RADIO SHOW app, asking your smart speaker, or listening at RedEyeRadioShow.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Rich Zeoli Show- Hour 2: 4:05pm- Rich explains that when it became clear Donald Trump would be the Republican Party's 2024 presidential candidate, President Joe Biden and his administration decided to embrace radical progressive policies—operating under the assumption that election victory would be easily achieved. However, according to new polling from The New York Times, Sienna College, and The Philadelphia Inquirer, Trump now leads President Biden in five of the six key 2024 swing states—Pennsylvania (+3), Arizona (+7), Michigan (+7), Georgia (+10), and Nevada (+12). 4:20pm- Mark Penn—an adviser to former President Bill Clinton and chairman of Harris Poll—says the Biden campaign isn't focused on winning the correct voters. He's attempting to win the radical left, while seemingly forfeiting the moderate/independent vote. Penn explains that the swing voter is worth 2x the value of a progressive voter: “People usually assume that turning out so-called base voters in an election matters most, since swing voters are fewer in number. And it's true that in today's polarized environment, Mr. Biden and Mr. Trump have about 40 percent of voters each and nothing will change those people's minds. But in that remaining 20 percent of the electorate, voters have disproportionate power because of their potential to switch. It's simple math: Take a race tied in the run-up 5 to 5. If one voter swings, the tally becomes 6 to 4. Two voters would then need to be turned out just to tie it up, and a third one would be needed to win.” You can read Penn's full editorial here: https://www.nytimes.com/live/2024/05/13/nyregion/trump-trial-michael-cohen 4:50pm- Women are paying thousands of dollars to participate in “rage rituals.” Why? Plus, is spray on “hair in a can” a real thing? Yup!

The Rich Zeoli Show- Full Episode (05/14/2024): 3:05pm- Donald Trump's “hush money” trial continued on Tuesday—with the prosecution's key witness Michael Cohen being questioned by Trump's attorneys. According to Jesse McKinley of The New York Times, during cross examination, Cohen was portrayed as someone seeking revenge and looking to earn money via the sale of t-shirts that said: “Convict 45.” You can read more here: https://www.nytimes.com/live/2024/05/14/nyregion/trump-trial-news-michael-cohen?smid=url-share#95706224-806b-5507-ae9b-e5a422a2b006 3:15pm- In reaction to a stream of negative polling results for President Joe Biden, CNN political commentator Van Jones stated that “the economic prospects for young people are miserable.” 3:35pm- Ben Casselman and Jeanna Smialek of The New York Times write that high interest rates are seriously hurting poorer Americans: “High interest rates haven't crashed the financial system, set off a wave of bankruptcies or caused the recession that many economists feared. But for millions of low and moderate-income families, high rates are taking a toll. More Americans are falling behind on payments on credit card and auto loans, even as many are taking on more debt than ever before.” You can read the full article here: https://www.nytimes.com/2024/05/14/business/economy/interest-rates-inequality.html 3:40pm- According to a report from Axios, President Joe Biden and his campaign refuse to believe polling which indicates Republican presidential candidate Donald Trump is running ahead of Biden in 5 out of 6 key swing states in the 2024 presidential election. 3:55pm- The beloved Disney character Tinker Bell has become the latest victim of cancel culture. 4:05pm- Rich explains that when it became clear Donald Trump would be the Republican Party's 2024 presidential candidate, President Joe Biden and his administration decided to embrace radical progressive policies—operating under the assumption that election victory would be easily achieved. However, according to new polling from The New York Times, Sienna College, and The Philadelphia Inquirer, Trump now leads President Biden in five of the six key 2024 swing states—Pennsylvania (+3), Arizona (+7), Michigan (+7), Georgia (+10), and Nevada (+12). 4:20pm- Mark Penn—an adviser to former President Bill Clinton and chairman of Harris Poll—says the Biden campaign isn't focused on winning the correct voters. He's attempting to win the radical left, while seemingly forfeiting the moderate/independent vote. Penn explains that the swing voter is worth 2x the value of a progressive voter: “People usually assume that turning out so-called base voters in an election matters most, since swing voters are fewer in number. And it's true that in today's polarized environment, Mr. Biden and Mr. Trump have about 40 percent of voters each and nothing will change those people's minds. But in that remaining 20 percent of the electorate, voters have disproportionate power because of their potential to switch. It's simple math: Take a race tied in the run-up 5 to 5. If one voter swings, the tally becomes 6 to 4. Two voters would then need to be turned out just to tie it up, and a third one would be needed to win.” You can read Penn's full editorial here: https://www.nytimes.com/live/2024/05/13/nyregion/trump-trial-michael-cohen 4:50pm- Women are paying thousands of dollars to participate in “rage rituals.” Why? Plus, is spray on “hair in a can” a real thing? Yup! 5:05pm- In her new article for The Washington Examiner, columnist Salena Zito asks did Trump make a 4D chess move with his speech in Wildwood, New Jersey? Zito writes: “In 2016, Clinton won Mahoning County with 49% of the vote, defeating Trump by a hair. For perspective, just four years earlier, then-President Barack Obama crushed Republican presidential nominee Mitt Romney by a whopping 28 points in the Mahoning Valley, earning 63% of the vote of this mostly white working-class voter base. Those same working-class white voters, on whom Democrats relied to carry the state twice for the first Black president, would soon be called racist, uneducated, and angry just four years later for supporting Trump. Fast-forward to last weekend when Trump, plagued by nonstop reports of his trial for allegedly covering up hush money payments, held a rally in Wildwood, New Jersey, and attracted more than 80,000 supporters in a state no Republican presidential candidate has won since then-Vice President George H.W. Bush in 1988.” Will Trump win the 2024 presidential election thanks to his appeal to working class Americans who feel left behind by the Democrat party? You can read her full story here: https://www.washingtonexaminer.com/opinion/3003815/was-trump-making-4d-chess-move-speech-new-jersey/ 5:30pm- During an Oxford Union debate, Winston Marshall—the former banjoist and lead guitarist for the band Mumford & Sona—argued that “Populism has become a word used synonymously with ‘racist'…with ‘bigot,' with ‘hillbilly'…elites use it to show their contempt for ordinary people.” Throughout the evening, Congresswoman Nancy Pelosi (D-CA) interrupted her debate opponent—claiming that populism is a threat to democracy and that the 2016 election had been “hijacked.” 5:40pm- Rich keeps unbuttoning his shirt as part of an effort to grow our YouTube audience…but nobody wants to see that! 6:05pm- Completely unbiased ABC News journalist George Stephanopoulos told the ladies of The View that if Donald Trump were to win the 2024 election, the White House Situation Room would be “uncontrolled” and pose a threat to American stability. 6:10pm- On HBO's Real Time, host Bill Maher accused The New York Times of being an instrument of the Democrat Party. 6:30pm- Comedian Jerry Seinfeld delivered the commencement address at Duke University's graduation. PLUS, Vice President Kamala Harris drops a hard f-bomb while speaking at the Asian Pacific American Institute's leadership summit. 6:40pm- Erin Perrine—Political Strategist with Axiom Strategies—joins The Rich Zeoli Show to recap Republican presidential candidate Donald Trump's massive rally in Wildwood, New Jersey where an estimated 80,000 to 100,000 people attended. Can President Joe Biden do anything to slow down Trump's momentum?

The Rich Zeoli Show- Hour 1: 3:05pm- On Saturday, Republican presential candidate Donald Trump held a campaign event in Wildwood, New Jersey—where an estimated 80,000 to 100,000 supporters were in attendance. According to Collin Rugg, the size of the crowd rivaled a 1932 speech Franklin Delano Roosevelt delivered from Sea Grit, NJ.   3:15pm- According to polling from The New York Times, Sienna College, and The Philadelphia Inquirer, Republican presidential candidate Donald Trump now leads President Joe Biden in five of the six key 2024 swing states—Pennsylvania (+3), Arizona (+7), Michigan (+7), Georgia (+10), and Nevada (+12). The polling data shows Biden with a 2-point lead in Wisconsin. You can read more here: https://www.nytimes.com/2024/05/13/us/politics/biden-trump-battleground-poll.html 3:20pm- Nate Cohn of The New York Times writes of recent 2024 Presidential Election polling: “The sense that [President Joe] Biden would do little to improve the nation's fortunes has helped erode his standing among young, Black and Hispanic voters, who usually represent the foundation of any Democratic path to the presidency. The Times/Siena polls found that the three groups wanted fundamental changes to American society, not just a return to normalcy, and few believed that Mr. Biden would make even minor changes that would be good for the country. [Donald] Trump and Mr. Biden are essentially tied among 18-to-29-year-olds and Hispanic voters, even though each group gave Mr. Biden more than 60 percent of their vote in 2020. Mr. Trump also wins more than 20 percent of Black voters—a tally that would be the highest level of Black support for any Republican presidential candidate since the enactment of the Civil Rights Act of 1964.” You can read the full article here: https://www.nytimes.com/2024/05/13/us/politics/biden-trump-battleground-poll.html 3:40pm- Mark Penn—an adviser to former President Bill Clinton and chairman of Harris Poll—says the Biden campaign isn't focused on winning the correct voters. He's attempting to win the radical left, while seemingly forfeiting the moderate/independent vote. Penn explains that the swing voter is worth 2x the value of a progressive voter: “People usually assume that turning out so-called base voters in an election matters most, since swing voters are fewer in number. And it's true that in today's polarized environment, Mr. Biden and Mr. Trump have about 40 percent of voters each and nothing will change those people's minds. But in that remaining 20 percent of the electorate, voters have disproportionate power because of their potential to switch. It's simple math: Take a race tied in the run-up 5 to 5. If one voter swings, the tally becomes 6 to 4. Two voters would then need to be turned out just to tie it up, and a third one would be needed to win.” You can read Penn's full editorial here: https://www.nytimes.com/live/2024/05/13/nyregion/trump-trial-michael-cohen