Podcasts about live shopping

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Best podcasts about live shopping

Latest podcast episodes about live shopping

The Live eCommerce Podcast
Skip navigation Search Create Avatar image Google and Amazon Computer vision on video - Audience Attention & liveshopping

The Live eCommerce Podcast

Play Episode Listen Later May 2, 2025 23:17


VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP13Google add videos to shopping CarouselAmazon Prime Video makes its show shoppableAttention & liveshopping: passive vs active shopper behaviors and what it means to sales and viewing mediumAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... . https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail

Building Brand Advocacy
Why The Old Brand-Influencer Playbook Is Dying (& What You Can Do About It) ft. Gigi Robinson

Building Brand Advocacy

Play Episode Listen Later Apr 30, 2025 41:43


Affiliate links? No thanks.Pop-ups over panels? Think again.A content creator using AI to replace herself? Now we're listening.Season 2 of Building Brand Advocacy is officially in-swing. This week, Verity's in New York with Gigi Robinson – a Creator Expert, Social Specialist, Founder, Chronic Illness Advocate, and trusted partner to brands like Liquid IV, obé Fitness, and Stanford University (yes, really).If you want a real-time pulse check on how creators are thinking (and how your brand should be collaborating) you won't find a realer guide than Gigi.The partnerships that worked in 2017? They don't land in 2025. The best creators now expect co-creation, cross-platform collaboration, and a seat at the strategy table.It's time to ditch the playbook, and build something better.Turn this episode on & up to learn how to…Bin the Conversion-at-All-Costs Model: Gigi breaks down why affiliate deals often miss the mark, and how misaligned incentives turn creators into unpaid salespeople. Instead: hybrid models, consent-first structures, and a focus on value over volume.Build with Creators, Not Just Through Them: The smartest brands are already collaborating before content hits the feed. When creators understand the “why,” they deliver work that moves people – not just products.Rethink the Role of Real-Life: Pop-ups get attention. Panels and curated dinners create Advocates. Learn why deeper, more intentional offline moments are the real unlock for connection.Use AI the Way Creators Actually Are: From replacing assistants to scaling content across five platforms from one idea, creators are using AI now. Marketers who embrace this shift can brief better, expect more, and move faster.Understand the Creator Lifecycle: Micro, macro, mega – it's not a straight line anymore. Learn what marketers are missing when creators ‘grow out' of their lane, and how to evolve with them instead of cycling them out.This isn't about more than content. It's about connection.This conversation will challenge you, while giving you the steps to start again, smarter.Listen. Rethink. Build better partnerships.Chapters00:00 – Finding What Authenticity Really Looks Like07:05 – The Creator Economy Has Only Just Begun13:04 – Why Affiliate Models Are Missing the Mark18:56 – How Brand-Creator Relationships Are Evolving25:10 – AI, Live Shopping & the Future of Content32:06 – What Brands Still Get Wrong About AdvocacyRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Gigi:On LinkedInOn InstagramOn TikTok

TextilWirtschaft Podcast
Oh April: Wie verkauft man 30.000 Leo-Leggins in drei Stunden?

TextilWirtschaft Podcast

Play Episode Listen Later Apr 30, 2025 45:50


Oh April konnte den Umsatz in nur zwei Jahren um das Zwölffache steigern. CEO Alina Zachries hat das Wachstum vor allem durch einen Strategiewechsel vorangetrieben. Ursprünglich als reine D2C-Marke der Influencerin Carmushka gestartet, ist Oh April heute auch im Wholesale erhältlich. Mittlerweile ist das Label an über 260 Verkaufsstellen vertreten. Immer wieder werden die Kunden durch Live Shopping und Events aktiviert. Und auch bei der Kollektionsentwicklung wird das Feedback der Follower einbezogen. Wie Zachries mit gerade einmal 33 Jahren das Start-up führt und wie sich Oh April für die Zukunft aufstellt, erzählt sie im Gespräch mit TW-Redakteur Jannis Härtel. Sie haben Fragen, Anregungen oder Kritik? Schreiben Sie uns an podcast@textilwirtschaft.de **Mehr von der TW:** Website: [www.textilwirtschaft.de](https://www.textilwirtschaft.de/) Newsletter: www.textilwirtschaft.de/newsletter Instagram: @textilwirtschaft LinkedIn: @textilwirtschaft

wieCommerce?
#86 - Make Sales Great Again: Wie TikTok das Verkaufen neu erfindet (und warum Händler es noch nicht verstanden haben) - mit Jochen Krisch (K5, Exciting Commerce) | #socialcommercechats

wieCommerce?

Play Episode Listen Later Apr 21, 2025 63:16


(00:00) Intro(02:30) Zahlen & Bedeutung von Livestreaming-Erlösen(05:03) Kristina's Erfahrung mit Livestreaming(09:48) Livestreaming auf TikTok Shop(15:19) Nötige Skills, Kompetenzen & Herausforderungen im Livestreaming(18:29) Resonanz & erste Erfahrungen auf TikTok Shop(21:37) Marketing vs. Verkauf: Wo sollte Live-Shopping aufgehangen sein?(25:25) Customer Experience auf TikTok Shop(27:58) Differenzierung, Bedeutung von Social Brands und Communities (32:00) Das Problem mit der TikTok Shop Kritik in der Branche(41:17) Discovery Shopping & Impuls-Shopping(46:10) Das falsche Verständnis von Live-Shopping & dem Image vom Verkaufen

Kassenzone Podcast | Interviews zu den Themen E-Commerce, Handel, Plattformökonomie & Digitalisierung
K#581 Status Quo E-Commerce, TikTok Shop Erfahrungen, Deutschlandcard & ALDI-Shop Closing

Kassenzone Podcast | Interviews zu den Themen E-Commerce, Handel, Plattformökonomie & Digitalisierung

Play Episode Listen Later Apr 17, 2025 45:41


In dieser Folge spricht Karo mit einem bekannten Gesicht im Kassenzone-Podcast: Vanessa Stützle, CEO der LUQOM-Gruppe. Gemeinsam werfen sie einen Blick auf die Entwicklungen im deutschen E-Commerce und die Trends, Strategien und Zahlen, die das Jahr 2025 prägen werden. Neu: Mit dem „Quarterly Stützle“ starten Karo und Vanessa ab sofort ein regelmäßiges Update-Format zum Status quo des E-Commerce. Ein zentrales Thema im Gespräch ist die aktuelle Marktlage. Der deutsche E-Commerce wuchs 2024 nur um 1,1 %, für 2025 wird ein moderates Plus von 2,5 % erwartet. Karo und Vanessa sind sich einig: Unternehmen mit klarer Vision und effizienter Struktur bleiben erfolgreich. Besonders im Segment Home & Living wird es selektiver. Anbieter wie Westwing, die auf Premium und Eigenmarken setzen, entwickeln sich solide. Im Fokus steht auch der Start des TikTok Shops in Deutschland. Zwar fehlt es noch an Conversion, doch das Potenzial – etwa durch Live-Shopping und Creator-Kollaborationen – ist groß. Vanessa rechnet damit, dass TikTok sich mittelfristig vom Traffic- zum Umsatzkanal wandelt. Außerdem geht es um Kundendaten und Loyalty-Programme. Nach dem Rückzug eines wichtigen Partners steht die Deutschlandcard unter Druck – neue digitale Touchpoints werden gebraucht. Vanessa sieht klare Chancen in Apps mit echtem Mehrwert und personalisierter Ansprache. Künstliche Intelligenz ist bei LUQOM längst Alltag: Sie unterstützt von Trendanalysen über 3D-Visualisierungen bis hin zu Legal Checks – und macht Prozesse effizienter und sicherer. Spannend ist auch Aldis Rückzug aus dem Onlinehandel. Karo und Vanessa diskutieren über mögliche digitale Nischenmodelle – von Aldi Talk bis Aldi Reisen. Welche Trends sie bei Kundenbindung sehen, was Aldis Rückzug für den Markt bedeutet und warum Conversational Commerce via WhatsApp im B2B funktioniert, hört ihr in dieser Folge. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Plattformbuch 2024: https://amzn.eu/d/1tAk82E Tassen kaufen: http://www.tassenzone.com Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

The Retail Razor Show
Transforming Retail Media into a Growth Engine

The Retail Razor Show

Play Episode Listen Later Apr 10, 2025 53:23


S5:E1 Unleashing Retail Media's Potential: A Conversation with Drew CashmoreWelcome to Season 5 of the Retail Razor Show! In our premiere episode, hosts Ricardo Belmar and Casey Golden dive deep into retail media with special guest Drew Cashmore, Chief Strategy Officer at Vantage and a pioneer in the retail media space, with a background scaling Walmart Connect to a $2 billion business. Drew shares his insights on the evolution of retail media, the driving forces behind its rapid growth, and the challenges retailers face in scaling their media networks. Drew also discusses the importance of workflow automation, the use of first-party data, and the balance between digital and in-store media. We highlight the necessity for retailers to invest in their media capabilities to stay competitive and speculate on the future direction of retail media. We also touch on the complexities of managing multiple media platforms and the potential for consolidation within the industry. Packed with valuable insights, don't miss out on this must-listen episode for product junkies, commerce technologists, retail leaders, and everyone in retail tech! Plus, learn about the Retail Razor Podcast Network's exciting new shows!About Drew Cashmore:Drew is a retail media strategist and thought leader with a background in building, commercializing and scaling new business models in the retail sector across the globe. Heading up strategy for Vantage - the platform that powers self-serve and managed-service for The Home Depot among other retailers - Drew is helping to architect the next generation of unified retail media technologies. He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the retail media business to $2BN and beyond. In addition, Drew was a founding member of Walmart eCommerce and the CMO of SoftBank-backed Live Shopping platform, Firework.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro07:38 Unleashing Retail Media's Potential: A Conversation with Drew Cashmore08:43 Drew's Background in Retail Media10:28 The Evolution and Challenges of Retail Media14:18 ROI and Measurement in Retail Media18:34 The Future of Retail Media26:41 First-Party Data and Consumer Privacy34:47 In-Store Media and Workflow Automation47:21 Retail Media is a Different Business Model50:06 Conclusion and Final Thoughts51:05 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

webnetz | snacks
TikTok Shop ist da: Wie du mit deiner Marke jetzt startest

webnetz | snacks

Play Episode Listen Later Apr 1, 2025 4:47


In dieser NEWS BOX Folge spricht Felix Benckendorff über den Deutschland-Launch des TikTok Shops – und warum das nicht nur ein neues Feature, sondern ein echter Gamechanger für den E-Commerce sein könnte. Jetzt reinhören! Felix gibt einen Überblick darüber, wie TikTok den Spagat zwischen Unterhaltung, Community und direktem Shopping meistert – und was das für Unternehmen, Marken und Creator bedeutet. Außerdem verrät er, wie Marken jetzt aktiv werden können, um den First-Mover-Vorteil zu nutzen. Fünf essentielle Keytakeaways aus dieser Podcast-Folge: - TikTok goes Marketplace: Warum TikTok nicht nur ein Social Network, sondern nun auch eine echte Shopping-Plattform ist – inklusive integriertem Checkout. - Fulfilled by TikTok: Wie TikTok seine eigene Logistiklösung einführt und damit neue Maßstäbe für Marken ohne eigenes Versandzentrum setzt. - Creator als Affiliate-Partner: Warum Influencer auf TikTok jetzt noch messbarer und relevanter für den E-Commerce werden. - Live Shopping als Conversion-Booster: Wieso moderierte Shopping-Livestreams bald zum neuen QVC werden könnten – nur viel authentischer. - Jetzt einsteigen lohnt sich: Warum Unternehmen gerade jetzt testen sollten – bevor der Wettbewerb anzieht. Felix sagt: „TikTok verbindet Content, Community und Commerce in einer App – das ist Plattformstrategie pur.“ Mit: Felix Benckendorff, Geschäftsführer webnetz

Millásreggeli • Gazdasági Muppet Show
Millásreggeli podcast: tátongó költségvetési lyuk és live shopping - 2025-03-26 06 óra

Millásreggeli • Gazdasági Muppet Show

Play Episode Listen Later Mar 26, 2025


2025. március 26., szerda 6.30-8 óra NÉVNAPOK, ESEMÉNYEK, HÍRES SZÜLETÉSNAPOSOK. LAPSZEMLE és TŐZSDEI HELYZETKÉP. BUDAPEST TE CSODÁS: Hírek a fővárosból és környékéről Látványosan visszaesett a gyorshajtások száma Budapesten; Kiderült, mik a közúti balesetek legfőbb okai; Megvonták a terézvárosi kutyaürülék elleni kampány mérlegét. ÉBRESZTŐ TÉMA: Luk az ország vászontarisznyáján - Miért szállt el a magyar költségvetési hiány? Az államháztartás központi alrendszere 1654 milliárd forintos hiánnyal zárt, így az első két hónap egyenlege 1722 milliárd forintos mínusz lett, ami az egész éves hiánycél 41,7 százalékának felel meg. Vagyis nagyon nem indultak jól idén sem a költségvetési folyamatok. Németh Dávid, a K and H Bank vezető makrogazdasági elemzője. MÁGIKUS “E”: Live shopping Az e-kereskedők sok esetben a tengeren túlon keresnek inspirációt, ötleteket a megújuláshoz. Időnként azonban érdemes félszemmel Kínára is figyelni, ahol éppen a live shopping az új trend. Mit kell tudni erről a jelenségről? Mennyire komoly? Szabó László, a Growww Digital digitálismarketing-ügynökség ügyvezető partnere.

DTC Podcast
Bonus: The Future of Retail: AI, Retail Media & the Return of Human Connection – Inside ShopTalk 2025 with Marielle Bobo

DTC Podcast

Play Episode Listen Later Mar 19, 2025 26:45


Subscribe to DTC Newsletter - https://dtcnews.link/signupRetail is evolving fast. AI, retail media networks, and shifting consumer behaviors are reshaping how brands sell. But the brands winning in 2025? They're the ones that blend technology with human connection to create unforgettable shopping experiences.In this episode, we sit down with Marielle Bobo, VP of Content for ShopTalk Spring and Fall, to explore the biggest themes shaping retail in 2025.What You'll Learn:✅ Retail's New Golden Age – Why brands are refocusing on emotional connections. ✅ Retail Media Networks (RMNs) – How first-party data is changing advertising. ✅ AI in Retail – How to use automation without losing your brand's soul. ✅ Live Shopping & Content Commerce – What brands like True Religion and Lawless Beauty are doing differently. ✅ How to Get the Most from ShopTalk 2025 – Pro networking strategies for attendees.DTC at ShopTalk 2025

Hablemos de Apple
E8T5 - Probamos el iPhone 16e

Hablemos de Apple

Play Episode Listen Later Mar 13, 2025 50:03


En este episodio, Jairo y Samir discuten la interacción reciente con su podcast, los problemas técnicos que enfrentaron, y la gran cantidad de oyentes que se preocuparon por la calidad del audio. Luego, se centran en el lanzamiento del iPhone 16e, compartiendo sus experiencias en un evento de Live Shopping y analizando las características y el rendimiento del dispositivo. Y muchas cosas más...Captulos00:00 Interacción y Problemas Técnicos del Podcast03:11 Lanzamiento del iPhone 16c y Experiencia en Live Shopping06:08 Análisis del iPhone 16c: Características y Rendimiento08:56 Comparativa de iPhone 16c con Modelos Anteriores11:56 Batería y Eficiencia del iPhone 16c15:05 Recomendaciones sobre el iPad Air M318:02 Novedades del MacBook Air M4 y iPad Base25:46 Novedades del iPhone 15 y iPad Mini27:47 MacBook Air M4: Innovaciones y Precios31:09 Comparativa de Procesadores: M1, M2 y M434:14 Max Studio y el M3 Ultra: Potencia y Especialización39:05 Desafíos de Apple: Siri y la Inteligencia Artificial45:01 Experiencia Inmersiva: Metallica y Apple Vision Pro

The Live eCommerce Podcast
Curated video commerce - March 7th: liveshopping& Tradition with Shoppee, M&A - Retail Media...

The Live eCommerce Podcast

Play Episode Listen Later Mar 9, 2025 22:06


VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP6Shoppee when liveshopping embraces cultural traditionsLiveshopping M&A - LyveCom acquired by Market.liveAmazon play in Retail Media and PublisherAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retailExplore the podcast

Noll till 100
52. D-congress 2025 & hur du blir viral på TikTok

Noll till 100

Play Episode Listen Later Feb 27, 2025 65:11


I detta avsnitt av Noll till 100 delar Fedja och Jacob sina tankar kring kommande D-Congress 2025 på Svenska Mässan i Göteborg, diskussion om TikToks banala poängsystem för hur du blir viral på appen, den dåliga tillväxten under januari månad och mycket mer! 1.30 - E-handeln just nu med fokus på Fedja & Jacobs egna varumärken2.30 - Tvåsiffrig tapp för e-handeln?8.00 - Svenska klädvarumärken just nu och secondhand-marknaden10.00 - Förväntningar på kommande D-Congress mässan i Göteborg i mars25.00 - Ebba Busch har hållit ett tal om Sverige i USA under ett retail-event 28.00 - Diskussion kring tillväxten för Stockholmsbolagen Chimi Eyewear & Byredo 30.00 - Fedja & Jacob reflekterar kring poddens spridning32.00 - TikTok har publicerat hur du blir viral på TikTok41.18 - Liveshopping på TikTok 48.50 - Shopify plusHär hittar du Fedja & Jacob:https://se.linkedin.com/in/porobic https://www.linkedin.com/in/jacobwibomwesterberg/ Hosted on Acast. See acast.com/privacy for more information.

The Live eCommerce Podcast
Video commerce News Season 3 Ep5 - TV is Youtube, Politics + Liveshopping =

The Live eCommerce Podcast

Play Episode Listen Later Feb 21, 2025 25:02


Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP5 TV is now the #1 medium for Youtube consumption South Korea - Thailand: Politics powered by Liveshopping What cost for your liveshowReference to the show Matt talked about https://www.youtube.com/@judyludyandpuppetAbout eStreamly:eStreamly is a multichannel video shopping platform enabling shoppable livestreams & videos. Video become a micro-ecommerce with in-video checkout and paymenthttps://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN curated #videocommerce news of the week #ecommerce #retailExplore the podcast

Start Scale Succeed
Ep 177 From Crisis to Growth: How Live Shopping Reshaped a Multi-Million Pound Business with Stephanie Weightman

Start Scale Succeed

Play Episode Listen Later Feb 21, 2025 38:38


I'm all for anything that is going to make you more money in your business and connecting with your customers in an authentic way. Live shopping ticks those two boxes. In todays episode of Start Scale Succeed I'm joined by Stephanie Weightman the founder of highlight crafts who started to implement Live shopping in their business just 9 months ago and it has literally saved them from going under. Stephanie initially started slowly with Live shopping once a month but is now doing several campaigns a week turning over anything between £5K to £15K per session! Episode Highlights: Live Shopping: The Game-Changer: Stephanie shares her incredible journey of reviving her business with live shopping after facing a near-disaster and how she was able to replace millions of lost revenue. Discover how she managed to transition from traditional TV shopping to interactive digital platforms, securing her business's future and even expanding it. Simple Start, Monumental Growth: Learn from Stephanie's experience of starting small with live shopping—initially expecting modest numbers—and how she turned it into a significant revenue stream, now achieving up to £15,000 an hour in sales with 80% conversion rates. Engagement & Community: Stephanie discusses the importance of direct customer engagement through live shopping. With interactive sessions, personable demonstrations, and dynamic product stories, she’s not only selling products but also building a loyal community. Innovative Strategies: Discover the methods that Stephanie and her team utilised—from themed shows to engaging live quizzes—that kept their audience coming back for more and even boosted their conversion rates to impressive levels. The Future of Shopping: As Stephanie declares, "Live shopping is the future," see why she believes this format is here to stay and how it can democratise the retail experience for brands and customers alike. Stephanie’s story is a testament to resilience and innovation. If your business is pondering its next move or if you need inspiration on handling market shifts and challenges this episode is a must-listen. Links https://sprii.io/ This weeks Guest https://www.linkedin.com/in/stephanie-weightman/ https://www.instagram.com/highlightcrafts/ https://www.instagram.com/liveshoppingvip/ https://liveshopping.vip/ Stephanie Weightman is the Creative Director and one of the founders of Highlight Crafts Ltd. She has worked with big-name craft products and developed many new products over the years - including her own brands; Two Red Robins, Lemon Lane, My Craft Studio, Tattered Lace, Screen Sensation, and many more. Stephanie has taken newly developed product from zero to multi million pound turnover brands through her experiences in TV shopping. Stephanie also started from scratch the award-winning Crafting Live shows, which run in various locations across the UK annually. Stephanie also appears at major shows and events and has written several books. Her latest venture through Highlight Crafts and live shopping.VIP is in the world of social shopping, working closely with the most innovative and market leading facilitator Sprii. With this partnership Highlight crafts are quickly becoming recognised as social shopping super users. Her achievements in the world of craft have seen her gain multiple awards year after year, including Best Overall Designer, Celebrity Crafter of the Year, and most recently, Designer of the Year for the third year running and Craft Influencer of the Year (2020 Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Nicole Higgins is an award-winning retail consultant with over 20 years of experience in the industry, having worked as a buyer with blue-chip companies such as Primark and M&S across multi-product categories from Bras to Beauty Her journey in the corporate world has equipped her with a wealth of knowledge and insights that she now dedicates to empowering startups and small to medium-sized enterprises (SMEs) in their journey to growth, profit and scalability. Nicole specialises in guiding businesses through the intricacies of start-up, strategy, sourcing and product development. Her keen understanding of market dynamics allows her to provide tailored solutions that drive success in today's competitive landscape. Major television networks turn to her for her insights and guidance in retail programs. Her practical and results-oriented approach has made her a sought-after collaborator in the media industry, where she contributes her expertise to help shape compelling narratives for retail-focused content. Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

The Smart Marketer Podcast
Ep 203 6 Business Growth Strategies for 2025

The Smart Marketer Podcast

Play Episode Listen Later Jan 22, 2025 27:31


Molly Pittman is back with six actionable strategies to take your business to new heights in 2025. Whether you're navigating the ever-changing digital landscape or looking for fresh insights to scale your business, Molly's got you covered.   “Pick 2 or 3 strategies that resonate with you and go all in. These could be game changers for your business in 2025.” – Molly Pittman You Will Learn: • How changes at Meta are reviving organic growth opportunities. • The secret behind self-liquidating offers to scale customer acquisition. • Strategies for increasing customer lifetime value. • Why TikTok Shop is the next big thing in e-commerce. • How to leverage AI agents to streamline your marketing. • The importance of building community and connection. LINKS: • Molly Pittman – mollypittman.com • Smart Marketer – smartmarketer.com • Smart Paid Traffic Course – smartmarketer.com/paid-traffic • Smart Social Marketing Course – smartmarketer.com/social-marketing • Mentor Table –  landing.smartmarketer.com/pages/mentor-table TIME STAMPS:   00:00 Intro/We are Back! 00:02:35 Introduction to the 6 Key Opportunities for 2025 00:03:22 #1 Organic Growth is Back! 00:10:03 #2 Have A Self Liquidating Offer 00:15:29 #3 Increase Life Time Value 00:17:51 #4 Live Shopping 00:23:00 #5 Leverage AI To Make Your Tasks Easier 00:25:05 #6 Building Connection and Community YOUR ENGAGEMENT MATTERS!   Thank you to our listeners for your 5-star reviews and supportive messages! This podcast continues to grow thanks to YOU. If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere. Have feedback or questions? Email us at support@smartmarketer.com. And remember, Serve the World Unselfishly and Profit.

Etsy Seller Success with Dylan Jahraus
Mastering the Subscription Box Model with Sarah Williams

Etsy Seller Success with Dylan Jahraus

Play Episode Listen Later Jan 14, 2025 32:03


In this episode, I sit down with Sarah Williams from Framed by Sarah to explore the world of subscription boxes. Sarah, an expert in the field with three businesses under her belt, shares invaluable insights on setting up subscription boxes, identifying the right time to start, and the profit potential they offer. She shares her journey from starting on Etsy to creating a thriving subscription box business with thousands of monthly subscribers. The discussion covers a wide range of topics, including selecting products, pricing strategies, handling personalization, building customer relationships to reduce churn, and the importance of advertising budgets. Sarah emphasizes the unique advantages small business owners have in connecting with their customers and offers practical advice for those considering venturing into the subscription box arena.In this episode, we discuss:[01:37] Sarah Williams' Journey to Subscription Boxes[03:07] Launching and Growing a Subscription Box Business[04:43] Subscription Box Models and Personalization[10:41] Starting a Subscription Box Business from Scratch[11:55] Managing Churn and Building Customer Relationships[14:21] Live Shopping and Personal Branding[15:34] Building Connections with Subscribers[17:26] Handling Price Increases and Inflation[19:40] Optimizing Subscription Box Content[21:01] Understanding Margins and Ad Spend[24:45] Managing Time and Fulfillment[28:31] Planning and Visualizing Your Subscription BoxConnect with Sarah: Website: launchyourbox.com Instagram: https://www.instagram.com/howtostartasubbox/Want to get your $1 trial listing? Head to EtSEO and grab it today.

ChefTreff - Der Future Retail Podcast | Interviews Zu Den Themen E-Commerce, Handel, Unternehmer-tum & Digitalisierung
CT #239 Amazon Insights: Hinter den Kulissen des Marktplatz-Giganten mit Markus Schöberl

ChefTreff - Der Future Retail Podcast | Interviews Zu Den Themen E-Commerce, Handel, Unternehmer-tum & Digitalisierung

Play Episode Listen Later Jan 14, 2025 52:30


Amazon ist einer der echten Vorreiter im weltweiten E-Commerce, der kontinuierlich neue Standards setzt. Markus Schöberl, Director Seller Services (Marketplace) bei Amazon, gibt im ChefTreff Podcast mit Sven Rittau einen tiefen Einblick in die Verkaufsstrategien und Marktinnovationen des Giganten aus Seattle. Im Interview diskutiert er die Rolle chinesischer Hersteller, die direkt an KundInnen verkaufen, und deren Abhängigkeit von westlichen Plattformen. Markus und Sven beleuchten außerdem die Bedeutung von Amazon Marketplace für neue Marken und wie diese, allen regulatorischen Hürden zum Trotz, erfolgreich starten können. Ein Fokus liegt inzwischen auch auf Live Shopping und Live Commerce - Features, die Amazon in den USA bereits testet. Markus erläutert auch, wie Marken speziell ebensolche Features und speziell entwickelte Tools nutzen können, um ihre Produktpräsentationen zu optimieren und zielgerichtete Werbekampagnen zu gestalten. Denn gerade auf einem Marktplatz wie Amazon hat Markenbildung beinahe unzählige Facetten - von der Preisstrategie bis hin zur Sprache. In der Folge mit Markus Schöberl und Sven Rittau lernst Du:

Secrets To Scaling Online
Ep 609: Is TikTok Shop the Next Shopify or Amazon? Discover the Growth Secret! with Jordan West

Secrets To Scaling Online

Play Episode Listen Later Jan 3, 2025 13:33


Send us a textThe ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy.In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whether your brand should jump onboard TikTok Shop? Jordan West is here to shed light on this crucial decision. Discover the remarkable rise of this platform, its phenomenal partnership potential with affiliates, and why even major enterprise brands are taking notice. Listen and learn in this episode!Key takeaways from this episode:TikTok Shop Growth: Experiencing rapid growth, TikTok Shop is becoming a major player in social commerce, similar to early stages of Shopify and Amazon.Competitive Research: Using tools like Caladata for thorough competitive analysis helps determine if your brand should enter TikTok Shop.Effort Required: Significant time and effort are needed to succeed on TikTok Shop, leading many brands to seek agency assistance.Category and Pricing: Analyzing product categories for opportunities and understanding price sensitivity are crucial before entering the market.Incentivizing Creators: Success depends on collaborating with and incentivizing top creators to drive viral product visibility.Halo Effect: Positive TikTok Shop performance can increase sales across other channels like Amazon and retail.Creator Networks: Building a network of successful creators can significantly enhance product success.Effective Outreach: Crafting resonant messages is vital for engaging creators who receive numerous outreach attempts.Product Suitability: TikTok Shop is not ideal for all products, particularly those with a higher Average Order Value (AOV).Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Secrets To Scaling Online
Ep 608: What's Gonna Happen In 2025? with Jordan West

Secrets To Scaling Online

Play Episode Listen Later Dec 27, 2024 11:20


Send us a textGet ready for live shopping to become a staple on platforms like Instagram and Meta. With new affiliate portals, it's time to explore how you can benefit from this trend.In this episode, Jordan West gets into his bold predictions for the ecommerce landscape in 2025. From the rise of live shopping and the revolutionary impact of Meta Ray Bans to the future of TikTok and social commerce, this episode is packed with insights that every ecommerce entrepreneur should hear.Listen and learn in this episode!Key takeaways from this episode:2025 Ecommerce Predictions: Jordan West shares predictions about the growth of live shopping and social commerce in 2025.Revenued's Financial Solutions: The sponsor offers easy access to working capital, especially for those with past credit issues, helping ecommerce businesses manage cash flow.Meta Ray Bans and Live Shopping: The potential for Meta Ray Bans to enhance live shopping is explored, promoting ease for influencers and content creators.Shift in Influencer Marketing: A move towards a CPM (cost per mille) model for paying influencers, focusing on hybrid influencers skilled in content creation and product placement.Future of Social Platforms: Jordan speculates TikTok will be acquired by Walmart, bolstering its position against Amazon.AI in Ecommerce: Increasing use of AI shopping agents to enhance the sales process on high-value websites is anticipated.Agency Model Changes: Traditional percentage-of-ad-spend pricing models for agencies are expected to fade away in favor of value-based pricing.Growth of Social Commerce Club: Jordan forecasts significant growth for his agency, reflecting confidence in the social commerce sector.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Behind the Numbers: eMarketer Podcast
The Daily: Very Specific, but Highly Unlikely Predictions 2025, Part 2—Meta's Live Shopping Sequel, Party City's Fate, and Disney's Pivot | Dec 17, 2024

Behind the Numbers: eMarketer Podcast

Play Episode Listen Later Dec 17, 2024 21:32


On today's podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-2   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

Next in Marketing
Why e.l.f. is Bullish on Social Commerce - Whether TikTok Stays or Goes

Next in Marketing

Play Episode Listen Later Dec 17, 2024 23:39


Next in Media spoke with Regine Fung - Sr. Director, US & Global Paid Media at ELF Beauty, about how the brand's media strategy has evolved from a pure DTC player to one that is embracing live sports, CTV, and out-of-home. In addition, Fung talked about Elf's huge TikTok presence, and why she think social commerce is finally breaking out in the US.Takeaways:Leverage Social Media Platforms for Community Building e.l.f. effectively uses platforms like TikTok, Twitch, and Pinterest to connect with their audience, emphasizing authentic engagement and understanding platform-specific nuances.Expand Beyond Social MediaWhile rooted in social-first strategies, e.l.f. successfully diversified into TV, out-of-home, and radio channels, enhancing mass reach and brand awareness.Creator Partnerships with Clear KPIsThey segment creators based on goals such as driving traffic or sales, integrating creators authentically into their campaigns while tracking ROI effectively through tools like affiliate links.Focus on Cultural Relevancee.l.f. prioritizes understanding its community's interests and cultural trends, ensuring campaigns resonate on an emotional and practical level.Measurement Tailored to ChannelsMetrics and KPIs are customized per platform, recognizing the distinct roles and limitations of mediums like TV, social, and digital ads. Guest: Regine FungHost: Mike ShieldsSponsor: Epsilon Producer: FEL Creative 

Business Punk - How to Hack
Balance is Key: Wie du Visionen verwirklichst und dabei gesund bleibst – mit Miriam Jacks

Business Punk - How to Hack

Play Episode Listen Later Dec 9, 2024 46:00


Mit 14 Jahren selbst Geld verdienen, in New York als Au-pair bei einer Music-Manager-Familie leben, in den USA die Make-up-Ausbildung absolvieren, zurück in Deutschland als gefragte Make-up-Artistin mit Stars wie Lena Gercke arbeiten, eigene Beauty Concept Stores eröffnen, als National Make-up Artist für L'Oréal Paris um die Welt jetten – Miriam Jacks hat in ihrem Leben schon unglaublich viel erlebt und erreicht. Doch all das hatte auch seinen Preis: Zweimal schlitterte sie in ein Burnout, spürte die körperlichen Grenzen ihres unermüdlichen Arbeitseifers am eigenen Leib. Trotzdem gab sie nie auf, sondern nutzte ihre tiefsten Krisen als Wendepunkt für einen achtsameren Lebens- und Arbeitsstil. Während der Coronakrise traf Miriam eine mutige Entscheidung: Sie fokussierte sich auf ihre eigenen, handbemalten, veganen Make-up-Pinsel und startete mit Live-Shopping auf Instagram durch. Was als pragmatischer Plan in einer herausfordernden Zeit begann, wurde schnell zum Erfolgskonzept: Ihre Marke JACKS beauty line wuchs rasant, mittlerweile mit 50 Mitarbeitenden und einem achtstelligen Jahresumsatz. Ihr wichtigstes Learning: Weniger ist mehr. Statt sich ständig im Hamsterrad neuer Ideen und Projekte zu verlieren, setzt Miriam heute auf klare Routinen, gesunde Grenzen, Mentale Gesundheit im Team und auf regelmäßige Investitionen in die eigene Persönlichkeitsentwicklung. Als Investorin unterstützt sie zudem Start-ups, bei denen sie Potenzial sieht – nicht nur unternehmerisch, sondern vor allem menschlich. Für Miriam ist Unternehmertum ein Werkzeug zur Selbstverwirklichung und ein Weg, andere zu inspirieren. Dabei steht ihre Botschaft klar im Vordergrund: Es ist nicht nur okay, Hilfe anzunehmen, sondern essenziell, wenn man auf Dauer erfolgreich und gesund bleiben will. Ohne die Tabus und mit viel Offenheit über Burnouts, Stress und Glaubenssätze zeigt Miriam, wie es gelingen kann, Arbeit, Erfolg und persönliches Wohlbefinden unter einen Hut zu bringen. Ihr wichtigster Rat: „Sei mutig, mach dein eigenes Ding – aber achte dabei auf dich selbst. Weniger kann oft mehr sein.“ Wie sie aus Krisen neue Energie schöpft, warum sie Social Media als direkter Draht zur Community versteht und welche Rolle Spiritualität in ihrer Unternehmerreise spielt, erzählt Miriam Jacks im Gespräch mit Host Carsten Puschmann. Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Future Proof
TikTok Shop: Revolutionising e-commerce with live shopping and innovation

Future Proof

Play Episode Listen Later Nov 27, 2024 29:20


In this episode, Dr Nicki Morley, Head of Behavioral Science and Innovation Expertise at Kantar, discusses the innovative expansion of TikTok Shop into the e-commerce space. Joined by Jauneen Tarin, Head of Connected Shopper Practice at Kantar, and Nora Zukauskaite, Integrated Marketing Director for TikTok Shop, the conversation delves into TikTok Shop's unique approach to e-commerce, its rapid growth, and the challenges faced along the way. Tune in to uncover the secrets behind the differentiation of TikTok Shop from other platforms, the importance of live shopping, and strategies for brands to succeed in this new space. Hosted on Acast. See acast.com/privacy for more information.

eCom Pulse - Your Heartbeat to the World of E-commerce.
127. How Live Shopping Drives Sales with Matt Hodlofski

eCom Pulse - Your Heartbeat to the World of E-commerce.

Play Episode Listen Later Nov 6, 2024 38:09


Hey there, welcome to another episode of Mastering E-commerce Marketing. Today, Eitan Koter is joined by Matt Hodlofski, a partner at e6 Marketing. Matt has years of experience working with QVC and HSN, some of the largest live shopping platforms in the world. He started his journey as a producer at QVC and worked his way up, now partnering with brands to help them succeed in the live shopping space.In this chat, Matt shares what makes live shopping so engaging, especially for the audiences at QVC and HSN. He talks about how storytelling plays a huge role in connecting with customers, the strategies that go into crafting successful live presentations, and why focusing on a few key points is more effective than overwhelming viewers with too much detail.Matt also gives us a peek behind the scenes of how things work at QVC and HSN—how they build those shows that keep viewers tuning in and, ultimately, buying. He explains the difference between the traditional TV shopping approach and the new wave of live shopping we see today on platforms like TikTok, emphasizing why authenticity is so important for engaging a younger audience.If you're curious about what it takes to make products stand out in a crowded market through live video, or you want to hear about how these established networks are adapting to new trends, you're in for a great episode. Stick around as Eitan and Matt explore the world of video commerce and share what's working right now for brands looking to make an impact.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Matt Hodlofski, Partner at e6 MarketingLinkedIn: https://www.linkedin.com/in/matt-hodlofski-98194614/ e6 Marketing:

Inventors Helping Inventors
#456 - Prolific inventor teaches inventors how to grow sales with live shopping - Marcy McKenna

Inventors Helping Inventors

Play Episode Listen Later Nov 4, 2024 38:55


Alan interviews Marcy McKenna. As a seasoned successful inventor, Marcy McKenna knows that inventing is tough. So, she is helping women inventors to use live shopping to grow sales. Marcy believes that inventors must join together to help all to succeed. Every day, Marcy does one bold move in her business to keep her sharp. Make sure to subscribe to the podcast at Apple Podcasts, or wherever you get your podcasts, so you won't miss a single episode. Website: www.MarcyMcKenna.com  

Planet Upload
The Future of Social Commerce and Live Shopping, feat. Max Benator, Co-Founder & CEO of Orca

Planet Upload

Play Episode Listen Later Oct 25, 2024 39:57


Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers.To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour.Here's what we covered today:Follow Max Benator on LinkedIn.Learn more about Orca!Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US.The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - TubefilterAmazon's Interactive Ads Get Battery-Powered by Duracell SuccessGet ready for more commercials on Amazon Prime Video next year Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Kassenzone Podcast | Interviews zu den Themen E-Commerce, Handel, Plattformökonomie & Digitalisierung
K#553 Chinese E-Commerce: Karos China-Erfahrungsbericht mit K5 CEO Sven Rittau

Kassenzone Podcast | Interviews zu den Themen E-Commerce, Handel, Plattformökonomie & Digitalisierung

Play Episode Listen Later Oct 24, 2024 34:23


Folge #K553 ist etwas Besonderes – ein Crossover zwischen Kassenzone und dem ChefTreff Podcast. Gemeinsam mit Sven Rittau, Host von ChefTreff und CEO der K5, nimmt euch Karo mit auf eine faszinierende Reise durch die E-Commerce-Welt Chinas. Sie berichten von ihrer Retail-Expedition nach Peking, Hangzhou und Shanghai und teilen dabei wertvolle Einblicke in innovative Geschäftsmodelle und bahnbrechende Technologien. Sie sprechen über Plattformen wie Pinduoduo, die durch Gruppenkäufe und Direktverkäufe den Kundenkontakt revolutionieren, und beleuchten das rasant wachsende Live-Shopping, das den chinesischen Handel grundlegend prägt. Außerdem werfen die beiden einen Blick auf die Chancen, die KI-gestützte Lösungen und Instant Retail für den Handel bieten, und teilen First Hand Insights zum Cross-Border-Commerce. Wer ihre Eindrücke zu nahtlosen App-Integrationen, agilen Geschäftsmodellen und innovativen Plattformen in China hören will, sollte unbedingt reinhören. Karos angeschlagene Karaoke-Stimme gibt's als Goodie mit dazu! Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Tassen kaufen: http://www.tassenzone.com

ChefTreff - Der Future Retail Podcast | Interviews Zu Den Themen E-Commerce, Handel, Unternehmer-tum & Digitalisierung
CT #231 Der Kassenzone X ChefTreff Chinese Retail Scoop - mit Karo Junker de Neui und Sven Rittau

ChefTreff - Der Future Retail Podcast | Interviews Zu Den Themen E-Commerce, Handel, Unternehmer-tum & Digitalisierung

Play Episode Listen Later Oct 24, 2024 35:36


In dieser Crossover-Folge der Podcasts Kassenzone und Cheftreff nehmen die Hosts Sven Rittau und Karo Junker de Neui Dich mit auf eine spannende Reise durch die E-Commerce-Welt Chinas. Sie berichten von ihrer Retail Expedition nach Peking, Hangzhou und Shanghai und teilen wertvolle Einblicke in innovative Geschäftsmodelle und Technologien. Sie stellen Plattformen wie Pinduoduo vor, die durch Gruppenkäufe und Direktverkäufe an KundInnen große Erfolge erzielen, und beleuchten sie die wachsende Bedeutung von Live-Shopping und die damit verbundenen Chancen im Teleshopping- und Livestream-Commerce. Außerdem gibt es praxisnahe Insights und Eindrücke zu Instant Retail, KI-gestützten Lösungen und Cross-Border-Commerce. In der Folge mit Karo Junker de Neui und Sven Rittau lernst Du:

In Search Of Excellence
Gary Vee: $2 Billion Dollar Taco, Live Shopping, and Customer Service | E134

In Search Of Excellence

Play Episode Listen Later Oct 22, 2024 43:24 Transcription Available


Gary Vaynerchuk, commonly known as Gary Vee, is an influential entrepreneur, speaker, and internet personality, best known for his expertise in digital marketing and social media. Starting his career in his family's wine business, Gary's innovative approach to e-commerce and content creation catapulted the business from a local enterprise to a national leader in wine retail. He later founded VaynerMedia, a leading digital agency that services Fortune 500 clients across the globe. In this episode, Gary shares his unfiltered insights on the dynamics of building and scaling businesses, the evolution of consumer engagement, and the relentless pursuit of hustle. He opens up about his journey from a Belarusian immigrant to a global business mogul, reflecting on the impact of his heritage on his work ethic and entrepreneurial spirit. With his characteristic candor and deep passion for empowering others, Gary offers listeners not only a glimpse into the competitive world of digital marketing but also imparts profound lessons on perseverance, vision, and personal branding.Timestamps:00:00 - Gary Vee discusses the early influence of social media on his content creation, specifically Twitter.03:02 - A discussion on strategic moves in poker and their parallels to business decisions.06:02 - Gary shares his experience of working in his father's store during college and the lessons learned.09:02 - The conversation covers the significant impact of actions in leadership and business.12:02 - Gary talks about the inception of his agency and his disbelief at the scale of corporate engagement in the late 2000s.15:05 - Reflections on personal moments, including a honeymoon in Hawaii and the settings that influenced his life.18:05 - A hypothetical scenario is discussed where a major social platform is forced to sell, reflecting on the potential impacts.21:06 - Discussion of missed opportunities and the financial implications of quick decisions in business.24:07 - Gary Vee emphasizes the power of word-of-mouth in marketing and personal convictions.27:09 - Analysis of the cost-effectiveness of Super Bowl advertising and its comparison to other marketing platforms.30:10 - Advice for professionals feeling dissatisfied with their job, stressing the importance of commitment and effort.33:10 - Gary discusses the importance of setting goals and the effectiveness of writing them down.36:12 - A personal reflection on family dynamics and the distribution of affection among siblings.39:15 - Gary shares his views on retirement, emphasizing his desire to never stop working.42:18 - Thoughts on legacy and giving back, including advice Gary would offer to his younger self.Sponsors:Sandee | Bliss: BeachesWant to Connect? Reach out to us online!Website | Instagram | LinkedIn

Receta Del Exito
“Descubre El Secreto Del Live Shopping Para Emprendedoras Hispanas” con Claudia Arnello

Receta Del Exito

Play Episode Listen Later Oct 5, 2024 28:00


Claudia Arnello es experta en Live Shopping, ha revolucionado la forma en que las emprendedoras de habla hispana venden sus productos. Su sistema innovador le permite a estas mujeres multiplicar sus ingresos en tan solo 24 horas, facturando lo que normalmente venderían en una semana o incluso más. A través de sus estrategias probadas y efectivas, Claudia empodera a las emprendedoras a conectar de manera auténtica con su audiencia, generando confianza y aumentando sus ventas de forma exponencial. Suscribete y Visitanos en: www.RecetaDelExito.com Apple Podcast (iTunes): https://apple.co/2Igcnoh Listo para Crear tu Podcast?  www.CursoDePodcastGratis.com Twitter Handle:  @alexdalirizo Facebook Page:  https://www.facebook.com/recetadelexito/ RDExito:  http://recetadelexito.com  Instagram:  https://www.instagram.com/recetadelexito/ Instagram: https://www.instagram.com/alexdalirizo/ Spotify:  https://spoti.fi/3cmJqVs

The Entrepreneurial You
Revolutionising E-commerce With Shoppable Videos And Live Shopping

The Entrepreneurial You

Play Episode Listen Later Sep 10, 2024 35:50


In this exciting episode of The Entrepreneurial You, we sit down with Eitan Koter, Co-founder and co-CEO of Vimmi, a video commerce SaaS company that's revolutionizing e-commerce. With two decades of experience in startups and public companies, including leading a successful NASDAQ IPO, Eitan brings a wealth of knowledge on how shoppable videos and live shopping are transforming the digital landscape. Tune in as Eitan shares his journey, the inspiration behind Vimmi, and practical strategies for integrating video into your marketing to drive growth and success. This episode is packed with actionable insights that can help you elevate your e-commerce game! COMMUNITY CONNECTION: brought to you by 5-Minute Book-Keeper, In this segment, I invite you, our community to share your reviews, questions, feedback, ect to engage with us. Today's feedback question comes in the form of a podcast review: Asks The Questions I Want Answered. TheShiftInside | Great Britain ★★★★★ My eye was caught by an episode featuring the founder of Trello. You don't expect that from such a new podcast. When I listened I could see why he had agreed to come on this show. Heneka has that rare gift of making it all about the guest - she asks the questions I wish I could. I can hear her guests relax and she really does get the best out of them. CONTACT EITAN: LinkedIn: https://www.linkedin.com/in/eitankoter/  YouTube: https://www.youtube.com/@VimmiCommunications   TikTok: https://www.tiktok.com/@vimmi_com  Instagram: https://www.instagram.com/vimmi_insta/  Facebook: https://www.facebook.com/vimmicom  TRENDING NOW: The Rise of Shoppable Videos in E-commerce Shoppable videos are reshaping the e-commerce landscape, with eMarketer projecting $45 billion in global sales by 2025. Brands embracing this trend are seeing significant boosts in engagement and conversions. Don't miss out on this game-changing strategy! If you enjoyed this episode of The Entrepreneurial You, be sure to subscribe on Spotify and Apple Podcasts, leave a rating, and share it with your friends. Visit my website at henekawatkisporter.com⁠ for a free eBook on conducting podcast interviews like a pro. A special shout-out to Next Step Digital for their fantastic work on my website—check them out if you need a digital marketing boost! Affirm with me: I am a visionary leader committed to innovation and transformation. I embrace challenges and create opportunities for growth and success

Secrets To Scaling Online
Ep 580: YouTube + Shopify - Everything You Need To Know with Jordan West

Secrets To Scaling Online

Play Episode Listen Later Aug 22, 2024 10:34


Send us a Text Message.The game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce.In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He discusses the monumental impact of YouTube shopping on the ecommerce landscape and delves into the unique advantages it offers to merchants. From tapping into a mature audience with purchasing power to leveraging influencer collaborations, Jordan breaks down the key elements that make YouTube shopping a vital channel for new customer acquisition. Listen and learn in this episode!Key takeaways from this episode:YouTube shopping is now integrated with Shopify Plus and advanced plans, allowing customers to check out on the Shopify platform, which means owning the customer rather than renting them from a platform like TikTok or Amazon.YouTube has an older audience with greater purchasing power, making it a significant platform for influencers to drive product sales and for brands to reach potential customers.To participate in YouTube shopping, brands need to have a YouTube page with at least 1,000 followers. Platforms such as Shopify Collabs and SORAL are suggested for finding YouTube influencers to collaborate with.Brands in the United States are encouraged to explore the YouTube shopping channel and consider beta testing with agencies like appgrowthcommerce for potential early access and partnership opportunities.Recommended Tools/Apps:Saral: https://www.getsaral.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

The Live eCommerce Podcast
From Red Carpets to LiveShopping: Lucy Norris's Journey in Video Commerce

The Live eCommerce Podcast

Play Episode Listen Later Jul 9, 2024 25:53


Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterIn this episode of the Live E-commerce Podcast, host Nicolas Bailliache interviews Lucy Norris, a seasoned professional who has transitioned from TV presenting to becoming a live shopping expert. Lucy shares her fascinating journey from New York's entertainment scene to pioneering secondhand fashion live streams in the UK.Listeners will gain valuable insights into:The evolution of video commerce from traditional TV to modern live shoppingHow to create engaging live shopping experiencesTips for aspiring hosts and brands entering the live shopping spaceThe importance of authenticity and community building in live streamsBalancing fashion advice with sales techniquesLucy also discusses her swap program at Secondhand Styling and her consulting work with OCP Media Training, where she helps brands implement live shopping strategies.Whether you're a brand looking to explore live shopping, an aspiring host, or simply curious about the future of e-commerce, this episode offers a wealth of knowledge from a true industry veteran. Tune in to learn how Lucy Norris is reshaping the world of fashion retail through the power of live video commerce.About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0Connect with Lucy: https://www.linkedin.com/in/lucy-norris-a4501215/

TikTok Shop Insiders
TikTok's Live Shopping Takeover: What Brands Need to Know

TikTok Shop Insiders

Play Episode Listen Later Jun 24, 2024 27:33


In this week's episode of TikTok Shop Insiders, we're diving into the groundbreaking moment when TikTok hosted its first $1 million shopping livestream, marking a significant turning point for live commerce in the West. We'll dissect the strategies that led to this record-breaking success, featuring insights from Canvas Beauty, the brand that achieved this milestone. But that's not all! We'll also discuss TikTok's new 2-day shipping policy (SLA) and how it impacts sellers, as well as the recent crackdown on medical claims on the platform. Plus, we'll share a case study on how a new brand achieved 12k in sales in just six weeks with zero ad spend. Tune in to discover how live shopping is transforming e-commerce and what it means for your brand!

Reuters World News
Mexico's first female president, Biden's Gaza plan, Proud Boys and live shopping

Reuters World News

Play Episode Listen Later Jun 3, 2024 12:34


A Benjamin Netanyahu aide confirms Israel accepts a framework deal for winding down the Gaza war being advanced by US president Joe Biden. The militant, all-male group Proud Boys is regrouping and regaining strength, stoking concern of extremist violence around the US election. Fashion retailer Zara experiments with live online shopping. Plus Claudia Sheinbaum wins a landslide election victory to become Mexico's first woman president. Sign up for the Reuters Econ World newsletter here. Listen to the Reuters Econ World podcast here. Visit the Thomson Reuters Privacy Statement for information on our privacy and data protection practices. You may also visit megaphone.fm/adchoices to opt out of targeted advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Radcast with Ryan Alford
The Week of May 3 | Amazon Live Releases Shoppable Ad-Supported Channel

The Radcast with Ryan Alford

Play Episode Listen Later May 3, 2024 36:39


TAKEAWAYSThe changing landscape of the workforce, particularly the growing interest in blue-collar jobs among Gen ZThe impact of AI on different industries and potential ethical considerations surrounding advanced AI toolsThe launch of TikTok Notes and its implications for social media and content creationThe challenges of keeping up with social media algorithms and trendsThe development of an advanced AI tool for estimating life expectancy and its potential implications for business and marketingThe use of personal data in business and ethical concerns surrounding its useTIMESTAMPSThe introduction (00:00:00) Introduction to the podcast episode and the hosts' banter.TikTok's new app (00:04:51) Discussion about TikTok's new photo-sharing app and its potential impact on the social media landscape.Life Expectancy Calculator (00:09:04) Exploration of an advanced AI tool designed to estimate an individual's lifespan and the ethical considerations surrounding its use.Gen Z's interest in blue-collar jobs (00:13:47) Conversation about Gen Z's growing interest in blue-collar jobs due to economic considerations and the potential impact of AI on white-collar jobs.The future of knowledge workers (00:19:03) Discussion about the potential impact of AI on knowledge-driven jobs and the changing landscape of the workforce.Conclusion (00:20:13) Closing remarks on the changing role of college education and the potential for AI-powered news anchors.AI-Powered Audio Journalism (00:21:11) Discussion on Curio, an AI-powered audio journalism startup, and its development of an AI news anchor named Rio.Changing Media Consumption (00:30:17) Exploration of the shift in media consumption, with more 18 to 34-year-olds listening to podcasts than watching TV.Live Shopping on Amazon (00:31:05) Explanation of Amazon Live's shoppable ad-supported channel and the integration of live video experiences with instant clickable purchasing options.Future Guest Lineups (00:35:53) Announcement of upcoming guests on the podcast, including Gary Vaynerchuk, and a discussion on the importance of entertaining and educating content. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
Scaling Success: Inside Scoop With Jason Wojo On Driving Multi-Million Dollar Growth

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later May 3, 2024 49:29


Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Jason Wojo, the Founder and CEO of Wojo Media.Renowned for his expertise in scaling businesses through strategic advertising, Jason has overseen Wojo Media's impressive journey, helping over 1300 businesses achieve 6, 7, and even 8 figure revenues, cumulatively generating over $122 million in online sales.In this episode, Jason shares his invaluable insights on navigating the shifting sands of digital advertising post-iOS updates and the so-called cookie apocalypse. He'll discuss the deployment of technologies like Triple Whale and Hyros to tackle issues around ad attribution and maintaining compliance with ever-tightening data privacy laws. Plus, he'll shed light on his holistic approach to marketing, emphasizing the importance of tracking financials, leveraging email marketing, SEO, customer lifetime value, and more, beyond just focusing on Return On Ad Spend (ROAS).We'll also touch on the emerging trends, such as connected TV advertising and the potency of brand storytelling, and explore the technical challenges and strategies for content creation across diverse platforms, including TikTok and YouTube. Stay tuned as we uncover the strategic thinking and innovative methods that have placed Jason Wojo at the vanguard of online advertising. Join us on eCommerce Fastlane to accelerate your pathway to eCommerce success with insights from the top minds in the industry.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
From Pro Hockey To Pro eCommerce: Ben Sharf's Journey To Innovating With Shopify

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later May 3, 2024 39:42


Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ben Sharf, the Co-Founder of Platter, a company revolutionizing the way Direct-to-Consumer (DTC) brands manage and enhance their Shopify stores. With a background as a Division 1 hockey player and eCommerce expert at GoPuff, Ben brings a unique blend of discipline and innovative thinking to the table.In this episode, we delve into how Platter helps businesses like Caged – which leaped from a 7-figure to an 8-figure brand due to Platter's optimization – streamline their operations and significantly boost conversion rates. Ben will also shed light on Platter's distinctive approach to reducing app overload and improving site performance using their bundled theme app, leading to enhanced profitability and operational efficiency.Stay tuned as we explore how companies can save money, enhance customer conversions, and simplify their tech stacks, making eCommerce platforms faster and more efficient than ever before.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
The Media Is Hungry To Hear Your Ecommerce Brand Story And Link To You With Chris Panteli Of Linkifi

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Apr 25, 2024 35:21


Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining the nuances of white hat, black hat, and gray hat SEO practices, and why sticking to Google-friendly techniques is essential for lasting success.Together with our host, Steve Hutt, we'll explore how Linkifi leverages PR campaigns and platforms like HARO to earn credible media links, and why earning links organically can significantly boost your site's authority and traffic. Chris will also share real-life examples showcasing the transformative power of targeted digital PR strategies in both the UK and US markets.Stay tuned as we uncover the strategies that have helped Linkifi not only survive but thrive by creating valuable connections and driving growth for ecommerce brands in the highly competitive Shopify ecosystem. Plus, don't miss out on an exclusive 15% discount for our listeners and insights into leveraging tools like rebuy for enhancing your Shopify store's personalization. Get ready to accelerate your ecommerce journey with today's episode of eCommerce Fastlane!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

The Influencer Marketing Factory Podcast
The Secret to Mastering Live Shopping as a Brand and Creator w/ Adi Ronen (buywith)

The Influencer Marketing Factory Podcast

Play Episode Listen Later Apr 24, 2024 21:02


In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, hosts Adi Ronen, CEO and Co-founder of buywith. Together, they explore the burgeoning phenomenon of live shopping and its profound implications for influencer marketing and the creator economy. Adi offers invaluable insights and strategies for creators aiming to excel in the realm of live shopping, emphasizing the importance of informative content, product demonstrations, and audience engagement. She underscores the significance of cultivating a dedicated live shopping community and adopting a holistic, long-term approach to this dynamic marketing strategy.

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
From Vitamins To Victory: Bulu's Journey To Becoming A Fulfillment Powerhouse With Paul Jarrett

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Apr 24, 2024 58:04


Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Paul Jarrett, the Co-Founder and CEO of Bulu, join us for an insightful conversation. As the co-founder of a company that has navigated the twists and turns of the subscription box world with impressive agility, Paul has a wealth of experiences to share. From their early challenges with Shopify and scaling sample boxes of vitamins and supplements to becoming a go-to partner for brands big and small, Bulu has truly reshaped the logistics landscape.In this episode, Paul will dive deep into how they've adapted during the pandemic to help smaller businesses thrive through complexities in logistics and shipping. He'll shed light on their learn-from-mistakes approach, cost-saving strategies, and the critical importance of having the right industry connections.We will also explore how Bulu manages both direct-to-consumer and B2B fulfillment for Shopify and Amazon, balancing the need for customized solutions with the efficiency demanded by today's market. Paul will reveal the pivot towards helping brands stand out with meaning and values, all while showcasing their comprehensive services on platforms like Amazon.So fasten your seatbelts as we discuss everything from the influence of TikTok influencers to the essential post-purchase experience and fulfillment strategies that make or break e-commerce businesses. Paul's journey from a trailer park to raising impressive capital and handling large-scale brand logistics demonstrates the drive and innovation at the heart of success in the e-commerce arena.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
Crack The Code To Ecommerce Growth: Chase Clymer Shares His Toolbox For Success

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Apr 23, 2024 50:05


Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Chase Clymer, the Co-Founder and CEO of Electric Eye.In this episode we're going to unpack the critical topic of post-launch website optimization and the challenges of platform migration, particularly to Shopify. Chase will be sharing his wealth of knowledge on how to use heat mapping, customer recordings, and analytics to pinpoint areas ripe for improvement and testing. He'll discuss the ICE method for prioritizing tests and why significant changes, like shipping guarantees, are worth your focus.We'll also explore the partner ecosystem in Shopify, and Chase will recommend some game-changing optimization apps to further enhance your store's post-launch performance. Plus, we'll dive into Electric Eye's service, Store Tester, which partners with brands to improve their KPIs and ensure their eCommerce engines are running at peak performance.If you're a merchant navigating the complexities of migration and data transformation, or looking to upshift your website's user experience, this episode is tailored for you. From handling legacy data to choosing the right design approach for your store and leveraging the latest tools for conversion maximization, Chase has insights that can turbocharge your results.So buckle up and let's get started—because in the fast lane of eCommerce, every second and every click matters.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
From Amazon To TikTok Shop: Expanding Your Ecommerce Horizons With Neil Twa Of Voltage DM

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Apr 16, 2024 63:54


Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Neil Twa, the Co-Founder and CEO of Voltage DM, a pioneering ecommerce consultancy that guides entrepreneurs in building omnichannel empires.With over 17 years of experience spanning AI research at IBM, mobile technology at Sprint, and lead generation through global app installs, Neil's expertise transcends industries. His ecommerce journey began with the launch of his first seven-figure brand in 2013, marking the start of an illustrious career as a direct-to-consumer marketer and operator.Neil's vision for Voltage DM is to empower brand operators with data-driven strategies, ensuring long-term profitable growth across platforms like Amazon, Shopify, and TikTok Shop. Tune in as Neil shares invaluable insights into navigating the complexities of modern ecommerce, leveraging emerging channels, and building a resilient brand poised for a lucrative exit.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
The Future Of Generative AI Chatbots In Ecommerce With Ashu Dubey Of Gleen AI

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Apr 8, 2024 44:11


Welcome back to eCommerce Fastlane, the go-to podcast guiding you through the twists and turns of digital retail. I'm your host, Steve Hutt, and today we've got a thrilling episode lined up for you!Joining us in the fast lane is Ashu Dubey, CEO and co-founder of Glean AI, an incredible generative AI platform that's making waves in the ecommerce world. Ashu is here to reveal the inner workings of a solution that's not only helping brands maximize profitability but also ensuring efficiency through a unique AI lens.Today, we'll delve into the founding story behind Glean AI and the passion that drives its cutting-edge technology. As we explore the platform that boasts non-hallucinatory responses and supports over 90 languages, we'll discover how it seamlessly integrates with Shopify and elevates the capabilities of non-tech professionals in marketing, customer support, and sales.Did I mention an exclusive offer? That's right, Ashu's generously offering our listeners $2.50 in conversation credits on their paid plans, so be sure to listen out for the special link to sign up.And for all you hot sleepers out there, don't miss Ashu's top pick, the Puffy Cooling Cloud Foam Mattress – a game-changer recommended just for you.Ready to dive into the truth about AI in ecommerce? Let's debunk some misconceptions, learn about keeping brand tones in AI responses, and find out why integration, not replacement, is the key to leveraging AI tools. Buckle up; it's going to be an enlightening ride on eCommerce Fastlane!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
From Unknown Visitor to Loyal Customer: Littledata's Conversion Strategies With Ed Upton

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Apr 2, 2024 44:11


Welcome back to eCommerce Fastlane, the go-to podcast for all the tricks and tips you need to accelerate your Shopify brand's growth. Today's episode promises to unveil some critical insights in the ever-evolving world of web tracking and analytics. I'm your host, Steve Hutt, and with me is the astute Ed Upton, co-founder of Littledata, a company that's carving a path through the “cookiepocalypse” and leading the charge in accurate, first-party data analytics.As the digital landscape grapples with the decline of third-party cookies and the rise of user privacy, eCommerce brands are facing a reality where a hefty portion of their traffic remains untracked, rendering their data increasingly unreliable. This challenge has thrust companies into a fog of uncertainty, especially when it comes to conversion rates and understanding the elusive website visitor.So, gear up and join us on this exciting journey through the future of eCommerce, where personalized search and discovery take center stage.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
From Unknown Visitor to Loyal Customer: Littledata's Conversion Strategies With Ed Upton

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Apr 2, 2024 28:53


Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ed Upton, the Co-Founder and CEO of Littledata, a company carving a path through the "cookie apocalypse" and leading the charge in accurate, first-party data analytics.Currently, third-party cookies have declined, and user privacy has gained prominence. As a result, eCommerce brands are facing a situation where a significant portion of their traffic remains untracked, making their data less reliable. This challenge has created a state of uncertainty for businesses, particularly about conversion rates and the understanding of website visitors.In this discussion, Ed will provide insights into Littledata's seamless integration with platforms such as Klaviyo, focusing on effectively engaging the vital 3% of site visitors who are email subscribers yet to make a purchase. Additionally, we'll explore Littledata's strategies for accurately tracking return customers, especially within the challenging confines of Apple's Safari browser.Littledata's mission is centered on delivering clear, actionable insights to enhance marketing performance. Ed shares how Littledata improved the basic connection between Shopify and Google Analytics, offering advanced analysis of critical factors such as the influence of refunds, subscription management, and upsell activities on financial outcomes.This session is crucial for anyone dealing with the complexities of advertising spending and the numerous marketing touchpoints or for those striving to succeed in the changing environment after the "cookie era." Get ready to dive into the detailed, data-driven world of eCommerce through Littledata's perspective as we uncover insights that could significantly alter the course of your brand.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
The Ultimate Partner For Ecommerce Brands Navigating Asian Supplier Evaluation With Clara Chen Of V-Trust

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Mar 26, 2024 23:43


Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Clara Chen, the founder and CEO of V-Trust They delve into the world of quality control and supplier evaluation in Asia. V-Trust specializes in services like pre-shipment inspection, production monitoring, and factory audits to ensure direct to consumer brands receive high-quality and compliant products.With a focus on solving the challenges of unreliable suppliers and poor quality products, V-Trust offers insights and solutions for brands importing from Asian countries. Clara sheds light on their pricing model, the significance of social and credit audits, and the impact of their services on brands' product quality and sales.This conversation provides essential knowledge for any brand seeking to avoid pitfalls and safeguard their product quality when importing from Asia.So, gear up and join us on this exciting journey through the future of eCommerce, where personalized search and discovery take center stage.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Digital Social Hour
Best Sports Card Investments, Future of Live Shopping and Meeting Gary Vee | Dappz Sports DSH #297

Digital Social Hour

Play Episode Listen Later Jan 22, 2024 36:02


On today's episode of Digital Social Hour. Matt McGuckin from Dappz Sports reveals his thoughts on the card market, the future of live shopping and what it was like doing a deal with Gary Vee. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Social Hour
Best Sports Card Investments, Future of Live Shopping and Meeting Gary Vee | Dappz Sports DSH #239

Digital Social Hour

Play Episode Listen Later Jan 22, 2024 36:01


On today's episode of Digital Social Hour. Matt McGuckin from Dappz Sports reveals his thoughts on the card market, the future of live shopping and what it was like doing a deal with Gary Vee. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices