Podcasts about live shopping

Wie schafft es eBay, in einem gesättigten E-Commerce-Markt weiterhin relevant zu bleiben und Käufer:innen emotional zu binden? Geschäftsführerin von ebay Deutschland, Dr. Saskia Meier-Andrae, gibt im Kassenzone-Interview Einblicke in die strategische Ausrichtung des Unternehmens: von Recommerce über das neu eingeführte Live-Shopping-Format ‘eBay Live' bis hin zu KI-gestützter Personalisierung. Saskia erläutert, warum Brand-Marketing heute genauso entscheidend ist wie Performance-Marketing, wie eBay Vertrauen und Sicherheit im C2C-Handel schafft und welche Kategorien besonders von Re-Commerce und Live-Formaten profitieren. Wie sieht sie die Position von eBay im Vergleich zu internationalen Plattformen aus Asien wie Shein und Temu? Wie nutzt das Unternehmen seine Stärken in einzigartigem Sortiment, Vertrauen und Community-Erlebnis, um sich zu differenzieren? Das Gespräch im Überblick: (3:21) eBay's Marktposition und Strategien (9:08) Konsumverhalten im E-Commerce (12:48) Herausforderungen durch Niedrigpreis-Anbieter (22:13) Live-Shopping als neues Medium (34:38) Strategische Prioritäten und KI Podcast-Host – Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

While digital live shopping has been popular for years in Asia, the phenomenon has only recently begun to take off in the U.S., thanks in large part to the rise of retail disruptor Whatnot. The platform's co-founder and CEO, Grant LaFontaine, joins Rapid Response to share how his team has managed to evoke the feel of in-person shopping inside an online experience, why he weighs “fun” versus FOMO as a customer-engagement tool, and how Whatnot's breakthrough is influencing other retailers and brands. LaFontaine also digs into the startup's response to deep-pocketed rivals like eBay, and why he believes the viral Labubu trend is here to stay.This episode is brought to you by Stripe. Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Themen: EU-Parlament will Social Media ab 16; Gesundheitstipps von Medfluencern; Vertrauensverlust in Nahost-Berichte; Ebay startet mit Live-Shopping; Die meistzitierten Regionalzeitungen; Medienschelte: Gottschalk & Co - würdig abtreten; Moderation: Steffi Orbach Von WDR 5.

Le sujet :L'IA et le vibe coding ont révolutionné la création de side business : plus besoin d'être un expert de la tech pour lancer un site, une application ou un média. L'essentiel est ailleurs : savoir identifier les bonnes opportunités business et utiliser les meilleurs outils.L'invité du jour :Esther Moisy-Kirschbaum est responsable du développement de Magma, une newsletter d'identification de tendances et d'opportunités de business.Aux côtés de Matthieu Stefani, Esther et Christofer Ciminelli nous expliquent comment créer un side business rentable grâce au vibe coding et aux outils d'IA les plus accessibles.Découvrez : Pourquoi l'entrepreneuriat est un pilier de l'investissementComment identifier les opportunités de side businessQu'est-ce que le vibe coding et comment se lancerLes opportunités du faceless et du live shoppingComment combiner vibe coding, IA et APIAvantages :Bonne nouvelle ! Nous avons négocié pour vous un avantage exceptionnel. Avec le code BFLAMARTINGALE, obtenez 50% de réduction sur l'abonnement annuel à la newsletter Magma. Offre valable jusqu'au 31/12/2025 (au-delà, le code vous offre tout de même 50€ de réduction

Schneller Kulturwandel im E-Commerce: Whatnot verwandelt Livestreams in Marktplätze voller Community-Spirit. Deutschlandchefin und Head of Collectibles Europa Isabelle Weiser schildert, wie Leidenschaft, Transparenz und gelebte Interaktion Verkäufer:innen und Käufer:innen zusammenbringen – warum der Aufbau von Vertrauen, radikaler Fokus auf Nischen und echte Nutzerbindung sogar Betrug ausbremst und wie Erfolg jenseits von Algorithmen entsteht. Wem Social Media zu beliebig erscheint, lernt hier neue Nähe im Handel kennen. Du erfährst... …wie Whatnot die Live-Shopping-Welt mit interaktiven Auktionen revolutioniert. …warum die Community und Leidenschaft das Herzstück von Whatnot bilden. …wie Verkäufer*innen mit kreativen Strategien auf Whatnot erfolgreich werden. __________________________ ||||| PERSONEN |||||

In der heutigen #kassensturz Folge, unseren Marketing & eCommerce News, geht es unter anderem um folgende Themen:(00:00) Intro(03:55) eBay launcht Live Shopping (12:53) SHEIN & Temu setzen €3.3 Mrd. in Deutschland um(14:03) SHEIN wächst 19% in Deutschland(15:01) SHEIN steigert Netto-Gewinn auf $2 Mrd.(16:00) Temu/PDD wächst auf €3.4 Mrd. GMV in Deutschland(16:32) TikTok Shop landet auf Platz 24 der umsatzstärksten Online-Shops in DE(17:03) SHEIN in Frankreich vorerst wieder entsperrt(21:07) Temu verzeichnet 1.2 Mrd. Downloads & 530 Mio. MAU(24:57) EU beschließt frühere Änderung der Zollfreigrenzen(29:28) TikTok Shop eine der am schnellsten wachsenden Brands in den USA(30:40) Alibaba launcht AI Sourcing & MaFo Tool “Accio”(38:26) Google launcht Gemini 3(46:11) Schwarz Gruppe baut Rechenzentrum für €11 Mrd.(49:47) OpenAI testet Gruppenchat-Feature(51:03) EU diskutiert über Lockerung der DSGVO(52:01) EuGh weicht Newsletter-Regelung auf(53:28) Amazon launcht Amazon Bazaar(54:17) Amazon investiert weiter in Starlink-Klon-Projekt Amazon Leo(56:55) Walmart weiter auf Amazon-Aufholjagd(58:33) Adobe kauft SemRush(1:00:04) Vinted knackt €10 Mrd. GMV (1:01:40) Rewe startet autonome Last Mile LieferungMax & Kristina auf LinkedIn>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Max Rottenaicher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Kristina Mertens⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

On this electrifying episode of Live From The Grotto, Neil welcomes the legendary Rhonda Shear — comedian, actress, entrepreneur, and the iconic former host of USA Up All Night.Rhonda reveals MAJOR news:⭐ She's officially rebooting Up All Night⭐ She has a brand-new production studio⭐ She's starring in multiple new films⭐ She's entering the live shopping space⭐ Wrestling show coming soon — and she invites Neil to join the castThis is a fun, fast, energetic conversation packed with big announcements, nostalgia, and future plans.• 23 years in business• The famous “Ahh Bra” — 35 million units sold• Huge presence on HSN• Now expanding live shopping on TikTok, Amazon, and more• Her team produces product videos in-house at her new studioRhonda has been cast in several upcoming films because:• Filmmakers who grew up watching Up All Night are now hiring her• She has an agent again• She plays comedic, glamorous roles (including “cougar” characters she jokes about)A CEO from Kings of Horror approached her at a convention and said:“If you bring it back, we'll air it.”That sparked an entire new venture.Rhonda is now:✔ Hosting the reboot✔ Producing it in her own gorgeous studio✔ Featuring a mix of classic Rhonda comedy + sitcom-style sketches✔ Using a mix of horror movies and cult classics from a massive film library✔ Bringing back famous Scream Queens✔ Featuring guests like John Brennan, Yuki, and rotating cameos✔ Creating an entire Rhonda Shear universe with recurring characters✔ Already releasing episodes on KingsOfHorror.com✔ Special episodes: Thanksgiving (Nov 22) + Christmas (Dec 20)Beginning January, production goes every other week — full steam ahead.Rhonda is producing a scripted comedic wrestling show.She immediately invites Neil because:• He's 6'10• Former professional wrestler• Perfect fit for a Rhonda Shear–style wrestling seriesThey even plan to bring in famous wrestlers and personalities, including Hollywood from GLOW.Rhonda and her husband renovated a massive industrial building and created:• A full production studio• Sets for Up All Night• Spaces for influencers, podcasts, commercials, and short films• A recreation of her famous 90s bedroom set• The centralized home base for all new Rhonda media venturesQ: What's the most important thing you've ever learned in life?Rhonda's Answer:“Be kind. Be gracious. Be patient. Believe in yourself.If you have a dream, put a stake in the ground and go for it.Don't let anyone tell you no.I'm over 60 and having the best time of my life.Staying creative keeps you young.”Website:

In this episode with The Burnouts (Phoebe Gates and Sophia Kianni), we talk about the massive shifts happening in live shopping, AI, and the attention economy, and why convenience is about to reshape everything you know about business. We talk about where the real opportunities are for young creators, how to market across platforms the right way, and why empathy and EQ still outperform everything inside a company. I also share my take on culture, judgment, the future of work, and what it actually means to take control of your life in the AI era.See more from The Burnouts:- The Burnouts TikTok- The Burnouts IG- The Burnouts Youtube

On this episode of Talking Shop we are joined by Daniel Fisher, Head of Categories for Europe at Whatnot, the live shopping marketplace reshaping how people discover and buy in real time. We explore what's driving the rise of live commerce, which categories are thriving, and what separates million-dollar sellers from the rest. Daniel also shares how brands and retailers can bring live energy into their channels and stay competitive in an increasingly global retail landscape.

TikTok Shop strategy. Live shopping chaos. Creator-led growth. In this episode, Sarah Lee (Head of Social & Influencer Marketing) and Kiri Leach (DTC & E-Commerce Ops) from The INKEY List reveal how they turned TikTok Shop from a curious experiment into a revenue powerhouse—now driving 21% of their shop revenue through live streams alone. From accidentally selling 1,000 sunscreens for £1 each to navigating a store cap disaster during a Winter Wonderland live, Sarah and Kiri share the real, messy, brilliant truth about building a live shopping strategy that actually works. They break down how they structure lives with minute-by-minute scripting, pivot in real-time based on audience data, and use bundles strategically to drive both acquisition and LTV. But it's not just about the lives. They explain how affiliates have become a core acquisition channel, how they balance profitability with brand awareness across TikTok Shop and DTC, and why their skincare quiz remains one of their most valuable tools for converting new customers into loyal buyers. If you're thinking about TikTok Shop, already running it, or wondering how to make creator-led commerce work for your brand, this episode is a hands-on manual packed with tactical advice, real numbers, and honest lessons learned. Listen to the full episode now, and don't forget to hit subscribe. Topics Covered 00:00 — Introduction: TikTok Shop strategy and live shopping success 00:49 — Meet Sarah Lee & Kiri Leach from The INKEY List 02:01 — How The INKEY List differentiated in a crowded skincare market 03:23 — The power of their skincare quiz for driving LTV 06:12 — First TikTok Shop live: the £1 SPF disaster and lessons learned 08:18 — Winter Wonderland chaos: 50-order cap and real-time problem solving 11:50 — How they structure lives now: scripting, bundles, and pivoting on audience data 15:03 — Balancing social, e-commerce, and TikTok Shop across teams 19:28 — Bundle strategy: profitability, stock forecasting, and limited-time deals 23:52 — The affiliate engine: how creators drive 21% of shop revenue 27:07 — Events, outreach, and building relationships with TikTok affiliates 32:02 — What to sell on lives to stay profitable and drive retention 34:40 — Bridging TikTok Shop customers to DTC and loyalty programs 36:14 — Top advice for scaling TikTok Shop: consistency and operational setup 38:08 — Book recommendations: Bad Blood and A Lady's Tour Around Mont Rosa 39:56 — Where to find Sarah, Kiri, and The INKEY List

CLASS SLIDES HERE IF YOU WANT TO SEE THE EXAMPLES I MENTION YOU MIGHT WANT TO WATCH THE CLASS INSTEAD! Join here 100% FREE The Rebel AcademyIf you're selling products and not going live — you're leaving money and magic on the table.In this class, I show you how to turn Instagram or TikTok Lives into your own mini shopping show — real, raw, and wildly effective.You'll learn how to build instant trust, create emotional connection, and sell right there on camera (yes, orders rolling in live).Forget perfection — people want you, not polish.I'll show you exactly how to start, what to say, and how one woman in Lisbon turned her tiny shop into a live-stream sales magnet.⚡️JOIN MY FREE REBEL ACADEMY 80+ FREE COURSES https://www.alexhouseofsocial.com/freerebelacademy

What happens when you sell your company, then buy it back to take it private again? We sit down with John Roman, CEO of Battle Brands, to unpack the bold moves behind Battle Box's rise—from a Facebook-fueled launch to an eight-figure portfolio, a high-profile acquisition, and a decisive buyback that reset the roadmap on his terms.John walks us through the early grind, the moment he left a comfortable corporate path, and the hard choices that unlocked growth: firing a non-performing partner, recruiting a top creator in-house, and making content the engine rather than a side project. We dig into why human storytelling beats hard selling, how raw behind-the-scenes moments build trust, and why community is the most defensible moat in e-commerce. If you're aiming to reduce churn and raise LTV, you'll hear how reframing “subscription” as “membership” unlocks recurring revenue with real perks, belonging, and out-of-box value that customers actually feel.Then we go deep on live shopping. After years of hype, John explains why the U.S. market is finally ready, how Whatnot differs from doomscrolling on TikTok, and what it takes to scale from a 10-hour test to 45 hours of weekly programming with multiple hosts and show runners. The playbook is fast, vertical, and emotionally driven—short attention spans, quick decisions, and high intent. We connect the dots between creator-led content, membership benefits, retention strategy, and live shopping as an always-on touchpoint that turns fans into customers and customers into advocates.If you're building an e-commerce brand, this conversation delivers practical ideas on content strategy, community building, membership design, retention levers, and the live commerce stack. Subscribe, share this with a founder who needs a push, and leave a review with the one tactic you'll test next.Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

In dieser neuen Ausgabe der Social-Commerce-Chats sprechen wir über unsere gemeinsame K5 China-Reise und die spannenden Einblicke in die dortige Commerce- und Social-Commerce-Welt.Wir gehen der Frage nach, warum Live-Shopping in China so erfolgreich ist, welche Infrastruktur dahinter steckt und was Händler in Deutschland aus den chinesischen Modellen lernen können. Außerdem sprechen wir über verschiedene Ansätze des Instant Retail und diskutieren, ob und wie solche Konzepte auch hierzulande funktionieren könnten.Über Jochen Krisch>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Exciting Commerce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Exchanges Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Jochen auf LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wieCommerce? Social Links>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weitere Plattformen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

Estas son las noticias más importantes de hoy sobre Redes Sociales. Disculpad si sueno más brillante que la pantalla de un móvil recién cargado, pero tranquilos: por ahora nadie sustituye a los Community Managers.1. Instagram presenta “Galería de Coleccionables Digitales” • Meta ha habilitado un espacio dentro del perfil para exhibir NFTs y otros activos digitales comprados con euros o criptodivisas. • Permite enlaces directos a marketplaces y estadísticas de cotización en tiempo real. Ideal para artistas y coleccionistas que quieren presumir de sus criptotesoros sin salir de la app.2. Threads estrena notas de voz inteligentes • Ahora, al grabar un mensaje de voz, la IA lo edita automáticamente: elimina silencios, ajusta el volumen y ofrece subtítulos al instante. • La plataforma anuncia que este sistema reduce el tiempo de escucha en un treinta por ciento y mejora la accesibilidad a comunidades con dificultades auditivas.3. TikTok impulsa el “Live Shopping 2.0” • La función de compras en directo incorpora reparto de comisiones en euros para afiliados y marcas, calculado al segundo, con pagos automáticos cada fin de mes. • Además, añade recompensas en “tiktoks” para espectadores que compartan enlaces durante la emisión, fomentando la viralidad en tiempo real.4. WhatsApp Business activa catálogos efímeros • Las pequeñas empresas pueden publicar ofertas flash que desaparecen tras veinticuatro horas: fotos, precios, enlaces de pago y códigos QR listos para escanear. • La novedad agiliza las promociones de temporada y reduce hasta un cuarenta por ciento el tiempo de gestión de inventario.5. LinkedIn lanza “Job Outlook AI” • Un informe mensualmente actualizado que predice tendencias de contratación por sectores y regiones, con gráficos interactivos y estimaciones de salario en euros. • LinkedIn Premium ofrece además sesiones de consultoría virtual para adaptar tu perfil a las oportunidades más demandadas.6. Snapchat debuta lentes hiperrealistas con IA • Los nuevos “3D TrueTone Lenses” usan aprendizaje automático para replicar iluminación y texturas en tiempo real, logrando filtros casi indistinguibles de la realidad. • Perfecto para influencers de moda o maquillaje que quieren probar looks en directo sin gastar un céntimo en estudio.7. Pinterest presenta “Cocina Asistida por IA” • La herramienta genera menús semanales, listas de la compra en euros y guías paso a paso adaptadas a tu nevera: basta con fotografiar los ingredientes que tengas. • Según la plataforma, reduce el desperdicio de alimentos en un veinte por ciento y acelera la planificación de recetas en un cincuenta por ciento.Y si aún sigues escuchando sin deslizar hacia otro podcast, felicidades: tu fidelidad vale más que cien mil seguidores.Por cierto, si quieres recibir historias de marketing radical con aprendizajes para poner en práctica en tu negocio, apúntate a la newsletter número uno de marketing radical desde borjagiron.com. Gracias por compartir el episodio con esa persona que creas que le pueda interesar, gracias por dejar un comentario y un me gusta. Un fuerte abrazo. Hasta el próximo episodio.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/noticias-marketing--5762806/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Anya Cheng, founder and CEO of Taelor.style. Anya shares how her company uses AI and human stylists to offer personalized, subscription-based wardrobe rentals, making fashion convenient and sustainable for busy professionals. They discuss the shift toward casual, flexible clothing, Taelor.style’s partnerships with global brands, and the environmental benefits of reducing fashion waste. Anya also explores the future of live shopping and invites listeners to try Taelor.style with special promo codes, highlighting the blend of technology and service that sets her company apart. TAKEAWAYS Use of AI in personalized wardrobe styling and clothing rental services. The concept of a subscription model for clothing, likened to "Netflix of wardrobes." Target audience focus on busy professionals who need convenient fashion solutions. Importance of identifying the right problems in business before implementing solutions. The balance between performance marketing and branding in modern business strategies. The role of proprietary data in enhancing AI-driven recommendations. Customer experience and the process of selecting and renting clothing. Environmental impact of the fashion industry and sustainable practices in clothing rental. Trends in live shopping and its slower adoption in the U.S. compared to other markets. Future of social commerce and integration of shopping with social media platforms.

In this episode of Grow a Small Business, host Troy Trewin interviews Jennifer Ann Johnson, founder of True Fashionistas, Florida's leading lifestyle resale brand. Jennifer shares her inspiring journey from running a wedding planning business to building a thriving fashion resale empire. She talks about overcoming challenges like COVID-19 and hurricanes, the power of core values, and her belief in consistency and passion as keys to success. Jennifer also discusses leadership lessons, team culture, and how resilience and innovation helped her business grow from a small store to a 13,000-square-foot powerhouse. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Jennifer Ann Johnson, the hardest thing in growing a small business is “staying the course.” She explains that it's easy to get distracted by competitors or trends, but true growth comes from staying focused, keeping your blinders on, and competing only with yourself. Her mindset is all about perseverance — focusing on your own path and goals rather than comparing yourself to others. What's your favorite business book that has helped you the most? Jennifer Ann Johnson's favorite business book that has helped her the most is “Begin With We” by Kyle McDowell. She loves it because it focuses on company culture and leadership, emphasizing how standing shoulder-to-shoulder with your employees—rather than above them—creates stronger teams and a more successful business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Jennifer Ann Johnson recommends exploring The Confident Entrepreneur, her own podcast focused on leadership, growth, and confidence for business owners. She also provides valuable free tools and resources on her website to help entrepreneurs thrive. Beyond her work, she suggests tuning into other insightful shows like The Small Business Growth Podcast, The How of Business, and Masters of Scale by Reid Hoffman — all offering practical lessons on scaling, marketing, and managing small businesses effectively. What tool or resource would you recommend to grow a small business? Jennifer Ann Johnson recommends using The Confident Entrepreneur Podcast and her online resources as powerful tools for small business growth. Through her podcast, she shares real-world stories, leadership lessons, and actionable strategies on marketing, consistency, and scaling a business. Her website also offers free resources, coaching, and blogs that help entrepreneurs strengthen their mindset, improve operations, and build confidence while avoiding common business pitfalls. What advice would you give yourself on day one of starting out in business? Jennifer Ann Johnson's advice to herself on day one of starting out in business would be simple yet powerful — “You can do hard things.” She believes entrepreneurship is full of challenges, but success comes from trusting your abilities, facing obstacles head-on, and staying resilient no matter how tough things get. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success isn't about reaching a destination, it's about loving what you do and finding joy in the journey — Jennifer Ann Johnson The moment you stop learning is the moment you stop growing as a leader and as a business owner — Jennifer Ann Johnson Consistency, core values, and courage are the foundation of every thriving business — Jennifer Ann Johnson  

Que me disculpen si sueno como un robot, pero en nada les quito el trabajo a los humanos. Estas son las noticias más importantes de hoy sobre Redes Sociales.1. Instagram lanza Reels Blueprint AI Meta presenta una herramienta que, con un par de palabras clave, genera un guion visual completo para tus Reels: planos sugeridos, música y texto superpuesto. La prueba interna revela que los creadores ahorran hasta dos horas por clip y mantienen un 15 % más de retención de audiencia. Ideal para los que quieren publicar sin volverse locos.2. TikTok estrena Live Shopping en realidad aumentada En Madrid y París, algunos creadores ya pueden vender sus colecciones mientras los espectadores se prueban la ropa en cámara con AR. El proceso integra pagos en euros sin salir de la app y genera conversiones de hasta el diez por ciento durante las transmisiones en directo.3. X refuerza los Consejos Ciudadanos de moderación Tras la fase piloto, X abre ahora estos consejos globales a usuarios verificados de treinta países. Cada decisión de apelación se publica con debates y votos en abierto, para que veas por qué se retira o restaura un tuit. Un movimiento para recuperar credibilidad tras años de críticas a la moderación automática.4. LinkedIn presenta entrevistas inmersivas en el Metaverso Reclutadores y candidatos pueden citarse en salas virtuales en 3D dentro de la app. El avatar se mueve, gesticula y hasta “extiende” la mano para un apretón simbólico. LinkedIn promete reducir el sesgo presente en las videollamadas tradicionales y hacer el proceso más humano… aunque sea en un entorno digital.5. Snapchat añade lentes emocionales con IA La última actualización de Snapchat analiza tu expresión facial en tiempo real y ajusta filtros según tu estado de ánimo: si ríes, aparecen confeti y melodías alegres; si frunces el ceño, el tono vira a cenital con eco dramático. Una forma divertida de contar historias según cómo te sientas en ese momento.Y si aún queda algún oyente por aquí, enhorabuena: has superado un repaso de redes sociales sin bostezar. Por cierto, si quieres recibir historias de marketing radical con aprendizajes para poner en práctica en tu negocio apúntate a la newsletter número uno de marketing radical desde borjagiron.com. Gracias por compartir el episodio con esa persona que creas que le pueda interesar y gracias por dejar un comentario y un me gusta. Un fuerte abrazo. Hasta el próximo episodio.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/noticias-marketing--5762806/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Estas son las noticias más importantes de hoy sobre Redes Sociales.1. Instagram lanza “AI Blueprint” para Reels Meta ha presentado una herramienta que, con un par de palabras clave, genera automáticamente un guion visual para tus Reels: desde la secuencia de planos hasta sugerencias de música y copy. La promesa es agilizar la fase creativa, sobre todo para marcas y creadores que necesitan contenido diario sin perder frescura.2. TikTok prueba Live Shopping con realidad aumentada en Europa En Londres y Berlín, algunos sellers ya pueden ofrecer a los espectadores un espejo virtual donde “probar” ropa y accesorios durante sus transmisiones en directo. Los usuarios ven el modelo digital superpuesto en su cámara y, con un clic, compran sin salir de la app. Si las métricas de conversión superan el 8 %, veremos la función globalizarse antes de 2026.3. X impulsa gobernanza descentralizada de moderación En un paso inédito, X ha abierto una votación piloto entre usuarios verificados para constituir “Consejos de Comunidad” que decidan apelaciones de contenido. Cada consejo revisa casos con transparencia de votos y argumentos públicos, buscando restaurar confianza tras años de críticas por sesgos en la moderación.4. LinkedIn presenta Networking HoloRooms En alianza con Meta y Microsoft, LinkedIn estrena salas de networking en realidad mixta: si tienes unas gafas AR, puedes caminar entre avatares holográficos de otros profesionales, “acercarte” a sus presentaciones y compartir tarjetas virtuales. La meta es llevar la experiencia de ferias y congresos al hogar.5. Snapchat introduce Soundscapes, historias de audio inmersivo Con esta nueva modalidad, los snaps se convierten en pequeñas cápsulas sonoras de 15 a 60 segundos, con efectos de ambiente 3D. Ideal para podcasts breves, reseñas o microstorytelling, permite también anclar imágenes fijas o GIFs que aparecen según avanzas en la narración.Por cierto, si quieres recibir historias de marketing radical con aprendizajes para poner en práctica en tu negocio apúntate a la newsletter número uno de marketing radical desde borjagiron.com. Gracias por compartir el episodio con esa persona que creas que le pueda interesar y gracias por dejar un comentario y un me gusta. Un fuerte abrazo. Hasta mañana.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/noticias-marketing--5762806/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

In dieser Folge interviewt Kristina den Gründer der Social Shopping Plattform GRWM., Niklas Toporysek.Er erklärt wie GRWM. funktioniert, was es von anderen Plattformen unterscheidet und warum Creator hier im Mittelpunkt stehen.Wir sprechen über:den Aufbau des GRWM.-Feeds Monetarisierung & Creator-Vergütung TikTok Shop: Top oder Flop? Herausforderungen im Creator Marketing die Vision & Zukunft von GRWM. Live Shopping, Social Features & Brand-Pitch Außerdem verrät Nikolas, warum viele Shops in Sachen Customer Experience hinterherhinken und was GRWM. besser macht.Kapitel(00:00) Intro(04:43) Wie sieht der GRWM. Feed aus?(05:28) Wie unterscheidet sich GRWM.?(07:26) Wie wird GRWM. vermarktet?(09:21) Wie gewinnt GRWM. Creator?(11:20) Wie werden Creator vergütet?(16:58) TikTok Shop: Top oder Flop?(20:25) GRWM. Launch Date(21:29) GRWM. Pitch für Brands(21:17) Kosten für Brands(24:31) Was fehlt vielen Shops in der CX?(26:13) Die Vision von GRWM.(27:20) Social Features in GRWM.(28:44) Fehler von Brands im Creator Marketing(29:51) Die Bedeutung von Live Streaming & Live Shopping(31:14) Senkrechtstarter-Award (33:00) Bootstrapped vs. VCÜber Nikolas Toporysek> Niklas auf LinkedInwieCommerce? Social Links>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weitere Plattformen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

Estas son las noticias más importantes de hoy sobre Redes Sociales.1. Instagram prueba etiquetas de “audio 3D” en Reels Ayer Meta anunció que algunos creadores ya pueden añadir efectos de sonido tridimensionales a sus Reels. La idea es ofrecer experiencias inmersivas que destaquen frente al aluvión de vídeos cortos. Si la prueba logra más tiempo de visualización y engagement, podríamos ver este formato extendido a todo el mundo en las próximas semanas.2. Twitter valora integrar vídeos de formato medio Según fuentes cercanas a la plataforma, Twitter estudia aumentar el límite de duración de los vídeos permitidos en un solo tuit. El objetivo es retener a los creadores que migran a otras plataformas de vídeo corto y ofrecer un espacio intermedio entre el tuit tradicional y los hilos largos.3. TikTok refuerza su herramienta de shopping en vivo Tras el éxito en Asia, TikTok implanta en Norteamérica funciones de tienda durante transmisiones en directo: recomendaciones personalizadas, cupones integrados, y pagos con un solo clic. Si las métricas de conversión suben, será otro paso firme hacia un modelo de e-commerce nativo en la app.4. LinkedIn lanza “Eventos Híbridos” con realidad aumentada La red profesional introduce AR para enriquecer eventos online: asistentes pueden escanear un código y ver ponentes en 3D en su sala, con pines interactivos para descargar folletos o pedir reuniones. Es una apuesta por mezclar networking virtual y presencial.5. Snapchat actualiza sus lentes en función de tendencias musicales En colaboración con artistas emergentes, Snapchat ajusta sus filtros al ritmo de las canciones más virales de TikTok y Spotify. La intención es que los usuarios compartan más snaps sincronizados a estas pistas, impulsando tanto la música como la propia app.Por cierto, si quieren recibir historias de marketing radical con aprendizajes para poner en práctica en tu negocio, te apuntes a la newsletter número uno de marketing radical desde borjagiron.com. Gracias por compartir el episodio con esa persona que creas que le pueda interesar y gracias por dejar un comentario y un me gusta. Un fuerte abrazo. Hasta mañana.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/noticias-marketing--5762806/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Zu meiner Show anmelden:https://whatnot.com/invite/supergraf In dieser Episode des Kassenzone.de Podcasts sprechen wir mit Isabell Weiser, Head of Collectibles, Europe bei Whatnot, einer Plattform, die Live-Shopping-Formate revolutioniert. Isabel erklärt, wie WhatNot es geschafft hat, über 3 Milliarden Dollar GMV zu erzielen und welche Möglichkeiten die App für Verkäufer und Käufer bietet. Ich teile meine eigenen Erfahrungen und Fragen zu diesem einzigartigen Geschäftsmodell, das für viele Menschen, einschließlich mir, noch relativ neu ist. Wir beginnen mit Isabels Hintergrund und ihrer Rolle bei WhatNot. Nachdem sie die App selbst installiert hatte, war ich fasziniert von der Philosophie hinter Live-Shopping und wollte mehr darüber erfahren, wie die Plattform funktioniert und welche Kundenreise sowohl Käufer als auch Verkäufer durchlaufen. Isabel erläutert, dass WhatNot nicht einfach eine weitere Verkaufsplattform ist, sondern ein interaktiver Marktplatz, der das Einkaufserlebnis in die digitale Welt bringt, indem er das Gefühl eines physischen Marktes inszeniert. Isabel führt uns durch die klassischen Customer Journeys auf Käufer- und Verkäuferseite und erläutert die Funktionsweise von Live-Stream-Auktionen. Die Interaktivität, die es Käufern ermöglicht, direkt mit Verkäufern zu interagieren, spielt eine zentrale Rolle. Das Gespräch dreht sich dann um die verschiedenen Kategorien, die auf WhatNot verkauft werden, von Sammelkarten über Sneaker bis hin zu Mode. Es wird deutlich, dass der Community-Gedanke eine große Rolle spielt und dass WhatNot sich von anderen Anbieter durch die Spezialisierung auf leidenschaftliche Käufer in Nischenmärkten unterscheidet. Partner in der Folge: https://linktr.ee/kassenzone Community: https://kassenzone.de/discord Feedback zum Podcast? Mail an alex@kassenzone.de Disclaimer: https://www.kassenzone.de/disclaimer/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone Alexander Graf: https://www.linkedin.com/in/alexandergraf/ https://twitter.com/supergraf Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch 2019: https://amzn.eu/d/5Adc1ZH Plattformbuch 2024: https://amzn.eu/d/1tAk82E

In dieser neuen Folge der Social Commerce Chats dreht sich alles um den "State of Social Commerce in China". Anlass ist eine gemeinsame Reise nach China, die wir im Oktober im Rahmen einer Commerce Study Tour unternehmen, organisiert von Ed Sander in Zusammenarbeit mit der K5.Jochen war schon einmal vor Ort und teilt in dieser Folge seine Eindrücke und Erfahrungen aus dem chinesischen Commerce-Ökosystem. Es geht darum, wie weit Social Commerce Formate dort bereits sind, was in China anders läuft als hierzulande und was wir im Westen vielleicht noch lernen können.In gut 60 Minuten gibt's viele spannende Insights und einen kleinen Vorgeschmack auf das, was die beiden auf ihrer Reise erwarten könnte.Kleiner Hinweis am Rande: Wer auf der DMEXCO ist, sollte am 17.9 um 16 Uhr bei Kristina's Keynote mit TikTok auf der Collective Stage und am 18.9 um 13 Uhr an der Commerce Stage vorbeischauen, wo es in einem wieCommerce? Livecast gemeinsam mit Shopify um AI, Agentic Commerce und die Rolle von D2C-Shops geht.Kapitel(00:00) Intro(03:07) China als Vorreiter im Social Commerce(06:14) WeChat & Super-Apps(14:34) Bi-Direktionaler & Conversational Commerce in China(16:40) Gründe für die starke Etablierung von Social Commerce(26:20) Live Shopping Angebot in China vs. USA/Europa(34:14) Social Commerce Plattform Dominanz in China vs. USA/Europa(37:20) Chinesische Player im Westen wie Temu, SHEIN, Alibaba oder JD(41:05) Was sich der Westen von China abschauen kann(50:15) China als Tourist erlebenÜber Jochen Krisch>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Exciting Commerce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Exchanges Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Jochen auf LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wieCommerce? Social Links>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weitere Plattformen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

This episode delves into the dynamic future of retail, spotlighting the pivotal role of AI in reshaping supply chains and customer interaction. Experts discuss how retailers are harnessing AI to deliver hyper-personalized shopping experiences, leveraging clean data to anticipate consumer needs and optimize inventory. The conversation explores the increasing importance of sustainability, with brands adopting eco-friendly practices and transparent supply chains to meet conscious consumer demands. The rise of social commerce platforms like TikTok is also examined, revealing how retailers are integrating social media into their sales strategies and supply chain management for unprecedented agility. This episode offers valuable insights into how technology, strategic data utilization, and a commitment to sustainability are converging to redefine the retail landscape and create new opportunities for brands and consumers alike.

Gary Vaynerchuk, commonly known as Gary Vee, is an influential entrepreneur, speaker, and internet personality, best known for his expertise in digital marketing and social media. Starting his career in his family's wine business, Gary's innovative approach to e-commerce and content creation catapulted the business from a local enterprise to a national leader in wine retail. He later founded VaynerMedia, a leading digital agency that services Fortune 500 clients across the globe. In this episode, Gary shares his unfiltered insights on the dynamics of building and scaling businesses, the evolution of consumer engagement, and the relentless pursuit of hustle. He opens up about his journey from a Belarusian immigrant to a global business mogul, reflecting on the impact of his heritage on his work ethic and entrepreneurial spirit. With his characteristic candor and deep passion for empowering others, Gary offers listeners not only a glimpse into the competitive world of digital marketing but also imparts profound lessons on perseverance, vision, and personal branding.Timestamps:00:00 - Gary Vee discusses the early influence of social media on his content creation, specifically Twitter.03:02 - A discussion on strategic moves in poker and their parallels to business decisions.06:02 - Gary shares his experience of working in his father's store during college and the lessons learned.09:02 - The conversation covers the significant impact of actions in leadership and business.12:02 - Gary talks about the inception of his agency and his disbelief at the scale of corporate engagement in the late 2000s.15:05 - Reflections on personal moments, including a honeymoon in Hawaii and the settings that influenced his life.18:05 - A hypothetical scenario is discussed where a major social platform is forced to sell, reflecting on the potential impacts.21:06 - Discussion of missed opportunities and the financial implications of quick decisions in business.24:07 - Gary Vee emphasizes the power of word-of-mouth in marketing and personal convictions.27:09 - Analysis of the cost-effectiveness of Super Bowl advertising and its comparison to other marketing platforms.30:10 - Advice for professionals feeling dissatisfied with their job, stressing the importance of commitment and effort.33:10 - Gary discusses the importance of setting goals and the effectiveness of writing them down.36:12 - A personal reflection on family dynamics and the distribution of affection among siblings.39:15 - Gary shares his views on retirement, emphasizing his desire to never stop working.42:18 - Thoughts on legacy and giving back, including advice Gary would offer to his younger self.In Search of Excellence Podcast - with Randall KaplanListen to this episode on the go!Apple Podcasts: https://podcasts.apple.com/us/podcast/in-search-of-excellence/id1579184310Spotify: https://open.spotify.com/show/23q0XICUDIchVrkXBR0i6LOne-on One Coaching: I coach a select group of high achievers on how to elevate their careers, grow their businesses, and unlock their full potential. Apply Here = https://www.randallkaplan.com/coachingFollow Randall!Instagram: https://www.instagram.com/randallkaplanTikTok: https://www.tiktok.com/@randall_kaplanTwitter / X: https://x.com/RandallKaplanLinkedIn: https://www.linkedin.com/in/randallkaplan/Website: https://www.randallkaplan.com/Coaching and Staying Connected:1-on-1 Coaching | Instagram | YouTube | TikTok | LinkedIn

Live shopping isn't just a trend — it's the cheapest, highest-impact attention play you'll find in ecommerce right now. In this episode, I break down exactly how brands can tap into live shopping to drive traffic, convert viewers, and create a loyal audience without blowing the ad budget. You'll learn the platforms to focus on, the strategies that actually work, and the key mistakes to avoid so you can turn every live session into a revenue engine.Whether you're just testing live shopping or want to scale it into a major channel, this episode gives you the roadmap to succeed.Want our help? schedule a call here.https://purplefire.io/

S5:E6 SHEIN's Marketplace Evolution - A Conversation with George Chang, GM & Head of SHEIN Marketplace

Social commerce, live shopping et plateformes : comment les marques peuvent reprendre la main avec Kuider AkaniLe social commerce n'est plus un mot à la mode, c'est une réalité en train de redessiner les contours du e-commerce mondial. Acheter directement sur TikTok, suivre un live d'un influenceur, découvrir une marque via une communauté… Ces nouveaux usages, venus d'Asie, bouleversent les repères traditionnels des marques et des distributeurs.Dans cet épisode, je reçois Kuider Akani, expert du digital et du e-commerce, qui a occupé des postes de direction chez PMU, Yves Rocher, Mathon, et qui accompagne aujourd'hui les marques dans leur transformation. Ensemble, nous explorons les ressorts du social commerce et les raisons de son succès en Asie du Sud-Est, là où les plateformes comme Shopee ou TikTok Shop redéfinissent l'expérience d'achat.Pourquoi les tentatives de live shopping ont-elles échoué en Europe ? Quelles sont les erreurs fréquentes des marques ? Quel est le rôle des créateurs dans ce nouvel écosystème ? Et surtout, comment se lancer de façon réaliste et efficace dans une stratégie social commerce ?Un échange nourri d'expériences de terrain, de convictions fortes et d'enseignements pratiques pour toutes celles et ceux qui veulent comprendre et surtout anticiper l'avenir du commerce connecté.Bonne écoute, toujours sans coupure !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this week's Fast Five Podcast, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, we deep dive into Whatnot, the live streaming shopping app that hit $3B in sales selling trading cards, sneakers, and collectibles. We explore whether this QVC-meets-Twitch model can expand beyond niche markets and why video commerce is finally taking off in America. Timestamps: 8:28 - What is Whatnot? 9:47 - US vs China video commerce 10:44 - Niche vs mass market potential 13:05 - eBay 2.0 comparison 14:30 - Platform distribution challenges Catch the full episode here: https://youtu.be/3lsaTBvBuMs #Whatnot #LiveShopping #VideoCommerce #CollectiblesTrading #SocialCommerce #LiveStreaming

This episode explores how technology and business truly come together to drive meaningful change, focusing on the shift from on-premise to cloud ERP. You'll hear how companies are breaking free from outdated systems, overcoming technical debt, and embracing more agile, modular approaches to stay ahead in a fast-changing world. The conversation unpacks common myths about security and customization, explains why cloud ERP offers greater trust and flexibility, and highlights the priorities today's CIOs are setting to future-proof their organizations. With insights on continuous innovation, compliance, and keeping your business unique, this discussion will leave you rethinking what's possible for the future of work.

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce

In this episode Brian and Alex dive into the future of commerce by looking at Labubu and Popmart's insane live shopping success. They also discuss the rise of streamers, AI-generated ads, and how the Tik Tok algorithm pushes live videos. Throughout the episode, you'll discover what this means for collectibles, outreach, and brand building. Plus, Brian shares his AI playbook for scalable AI UGC.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Bonjour et bienvenue dans la revue de presse hebdo et audio du secteur retail / e-commerce en France proposée par Les Digital Doers en partenariat avec le One to One Expérience Client de Biarritz.

This episode delves into the dynamic future of retail, spotlighting the pivotal role of AI in reshaping supply chains and customer interactions by 2025. Experts discuss how retailers are harnessing AI to deliver hyper-personalized shopping experiences, leveraging clean data to anticipate consumer needs and optimize inventory. The conversation explores the increasing importance of sustainability, with brands adopting eco-friendly practices and transparent supply chains to meet conscious consumer demands. The rise of social commerce platforms like TikTok is also examined, revealing how retailers are integrating social media into their sales strategies and supply chain management for unprecedented agility. This episode offers valuable insights into how technology, strategic data utilization, and a commitment to sustainability are converging to redefine the retail landscape and create new opportunities for brands and consumers alike.

Del clic al directo: Secretos y estrategias del Live Shopping. En este episodio, Patrick Lassauzet, Jefe de comunicación corporativa de Shein, nos revela qué hay detrás de esta exitosa estrategia de marketing digital y cómo la pueden aplicar otras marcas.

Ex-Amazon insider Kara Babb shares how to use social media, branding, and AI to build unforgettable brands and drive real emotional connections with customers. Kara Babb, a former Amazon vendor manager, joins us to unravel the complexities of branding in the ever-evolving e-commerce landscape. Drawing from her rich experience, Kara emphasizes the necessity of an omnichannel strategy, highlighting how sustainable brand success relies heavily on building a presence both on and off Amazon. She shares her insights on the significance of external traffic and creative brand awareness campaigns, with compelling examples like Poppy and BirdBuddy, to show how they can create sales surges and foster growth in the competitive market. Our exploration takes a fascinating turn as we examine BirdBuddy's innovative use of TikTok to capture the millennial and Gen Z audience, uncovering how creative content strategies can lead to explosive viral success. We discuss the hurdles platforms like Amazon face in the realm of social media, and the cultural barriers that live shopping encounters in the West compared to its success in Asia. Kara provides a nuanced understanding of why companies like Amazon and TikTok sometimes struggle when stepping outside their core competencies, offering a window into the future of digital engagement and consumer interaction. The conversation moves toward the frontier of AI in shopping, where we discuss how platforms like TikTok and AI models are reshaping consumer search behaviors. We introduce the concept of Generative Engine Optimization (GEO) and its implications for brand strategies, particularly for smaller sellers facing rising costs and international competition. Wrapping up, we delve into how brands like Scrub Daddy, Apple, and Chanel create deep emotional connections with their customers, emphasizing the power of brand identity to transcend mere transactions and maintain a lasting presence in consumers' lives. In episode 447 of the AM/PM Podcast, Kevin and Kara discuss: 00:00 - Branding and Social Media Strategy for E-commerce 01:59 - 1P & 3P Consulting Experience at Amazon 06:52 - Understanding the Concept of Branding for Amazon Sellers 09:45 - Bridging E-Commerce and Branding With Social 13:32 - TikTok Marketing and E-Commerce Insights 14:49 - Utilizing TikTok Trends for Business Success 18:47 - Cultural Differences in Live Shopping 28:13 - AI and Shopping Integration in AILMs (46 Seconds) 34:17 - Future of Social Media and TikTok 35:11 - Building Brand Affinity and Community Engagement 39:10 - The Value of Branding in Selling Online 45:32 - Kevin King's Words of Wisdom

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP13Google add videos to shopping CarouselAmazon Prime Video makes its show shoppableAttention & liveshopping: passive vs active shopper behaviors and what it means to sales and viewing mediumAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... . https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail

Affiliate links? No thanks.Pop-ups over panels? Think again.A content creator using AI to replace herself? Now we're listening.Season 2 of Building Brand Advocacy is officially in-swing. This week, Verity's in New York with Gigi Robinson – a Creator Expert, Social Specialist, Founder, Chronic Illness Advocate, and trusted partner to brands like Liquid IV, obé Fitness, and Stanford University (yes, really).If you want a real-time pulse check on how creators are thinking (and how your brand should be collaborating) you won't find a realer guide than Gigi.The partnerships that worked in 2017? They don't land in 2025. The best creators now expect co-creation, cross-platform collaboration, and a seat at the strategy table.It's time to ditch the playbook, and build something better.Turn this episode on & up to learn how to…Bin the Conversion-at-All-Costs Model: Gigi breaks down why affiliate deals often miss the mark, and how misaligned incentives turn creators into unpaid salespeople. Instead: hybrid models, consent-first structures, and a focus on value over volume.Build with Creators, Not Just Through Them: The smartest brands are already collaborating before content hits the feed. When creators understand the “why,” they deliver work that moves people – not just products.Rethink the Role of Real-Life: Pop-ups get attention. Panels and curated dinners create Advocates. Learn why deeper, more intentional offline moments are the real unlock for connection.Use AI the Way Creators Actually Are: From replacing assistants to scaling content across five platforms from one idea, creators are using AI now. Marketers who embrace this shift can brief better, expect more, and move faster.Understand the Creator Lifecycle: Micro, macro, mega – it's not a straight line anymore. Learn what marketers are missing when creators ‘grow out' of their lane, and how to evolve with them instead of cycling them out.This isn't about more than content. It's about connection.This conversation will challenge you, while giving you the steps to start again, smarter.Listen. Rethink. Build better partnerships.Chapters00:00 – Finding What Authenticity Really Looks Like07:05 – The Creator Economy Has Only Just Begun13:04 – Why Affiliate Models Are Missing the Mark18:56 – How Brand-Creator Relationships Are Evolving25:10 – AI, Live Shopping & the Future of Content32:06 – What Brands Still Get Wrong About AdvocacyRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Gigi:On LinkedInOn InstagramOn TikTok

In dieser Folge spricht Karo mit einem bekannten Gesicht im Kassenzone-Podcast: Vanessa Stützle, CEO der LUQOM-Gruppe. Gemeinsam werfen sie einen Blick auf die Entwicklungen im deutschen E-Commerce und die Trends, Strategien und Zahlen, die das Jahr 2025 prägen werden. Neu: Mit dem „Quarterly Stützle“ starten Karo und Vanessa ab sofort ein regelmäßiges Update-Format zum Status quo des E-Commerce. Ein zentrales Thema im Gespräch ist die aktuelle Marktlage. Der deutsche E-Commerce wuchs 2024 nur um 1,1 %, für 2025 wird ein moderates Plus von 2,5 % erwartet. Karo und Vanessa sind sich einig: Unternehmen mit klarer Vision und effizienter Struktur bleiben erfolgreich. Besonders im Segment Home & Living wird es selektiver. Anbieter wie Westwing, die auf Premium und Eigenmarken setzen, entwickeln sich solide. Im Fokus steht auch der Start des TikTok Shops in Deutschland. Zwar fehlt es noch an Conversion, doch das Potenzial – etwa durch Live-Shopping und Creator-Kollaborationen – ist groß. Vanessa rechnet damit, dass TikTok sich mittelfristig vom Traffic- zum Umsatzkanal wandelt. Außerdem geht es um Kundendaten und Loyalty-Programme. Nach dem Rückzug eines wichtigen Partners steht die Deutschlandcard unter Druck – neue digitale Touchpoints werden gebraucht. Vanessa sieht klare Chancen in Apps mit echtem Mehrwert und personalisierter Ansprache. Künstliche Intelligenz ist bei LUQOM längst Alltag: Sie unterstützt von Trendanalysen über 3D-Visualisierungen bis hin zu Legal Checks – und macht Prozesse effizienter und sicherer. Spannend ist auch Aldis Rückzug aus dem Onlinehandel. Karo und Vanessa diskutieren über mögliche digitale Nischenmodelle – von Aldi Talk bis Aldi Reisen. Welche Trends sie bei Kundenbindung sehen, was Aldis Rückzug für den Markt bedeutet und warum Conversational Commerce via WhatsApp im B2B funktioniert, hört ihr in dieser Folge. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Plattformbuch 2024: https://amzn.eu/d/1tAk82E Tassen kaufen: http://www.tassenzone.com Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

S5:E1 Unleashing Retail Media's Potential: A Conversation with Drew CashmoreWelcome to Season 5 of the Retail Razor Show! In our premiere episode, hosts Ricardo Belmar and Casey Golden dive deep into retail media with special guest Drew Cashmore, Chief Strategy Officer at Vantage and a pioneer in the retail media space, with a background scaling Walmart Connect to a $2 billion business. Drew shares his insights on the evolution of retail media, the driving forces behind its rapid growth, and the challenges retailers face in scaling their media networks. Drew also discusses the importance of workflow automation, the use of first-party data, and the balance between digital and in-store media. We highlight the necessity for retailers to invest in their media capabilities to stay competitive and speculate on the future direction of retail media. We also touch on the complexities of managing multiple media platforms and the potential for consolidation within the industry. Packed with valuable insights, don't miss out on this must-listen episode for product junkies, commerce technologists, retail leaders, and everyone in retail tech! Plus, learn about the Retail Razor Podcast Network's exciting new shows!About Drew Cashmore:Drew is a retail media strategist and thought leader with a background in building, commercializing and scaling new business models in the retail sector across the globe. Heading up strategy for Vantage - the platform that powers self-serve and managed-service for The Home Depot among other retailers - Drew is helping to architect the next generation of unified retail media technologies. He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the retail media business to $2BN and beyond. In addition, Drew was a founding member of Walmart eCommerce and the CMO of SoftBank-backed Live Shopping platform, Firework.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro07:38 Unleashing Retail Media's Potential: A Conversation with Drew Cashmore08:43 Drew's Background in Retail Media10:28 The Evolution and Challenges of Retail Media14:18 ROI and Measurement in Retail Media18:34 The Future of Retail Media26:41 First-Party Data and Consumer Privacy34:47 In-Store Media and Workflow Automation47:21 Retail Media is a Different Business Model50:06 Conclusion and Final Thoughts51:05 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

Subscribe to DTC Newsletter - https://dtcnews.link/signupRetail is evolving fast. AI, retail media networks, and shifting consumer behaviors are reshaping how brands sell. But the brands winning in 2025? They're the ones that blend technology with human connection to create unforgettable shopping experiences.In this episode, we sit down with Marielle Bobo, VP of Content for ShopTalk Spring and Fall, to explore the biggest themes shaping retail in 2025.What You'll Learn:✅ Retail's New Golden Age – Why brands are refocusing on emotional connections. ✅ Retail Media Networks (RMNs) – How first-party data is changing advertising. ✅ AI in Retail – How to use automation without losing your brand's soul. ✅ Live Shopping & Content Commerce – What brands like True Religion and Lawless Beauty are doing differently. ✅ How to Get the Most from ShopTalk 2025 – Pro networking strategies for attendees.DTC at ShopTalk 2025

En este episodio, Jairo y Samir discuten la interacción reciente con su podcast, los problemas técnicos que enfrentaron, y la gran cantidad de oyentes que se preocuparon por la calidad del audio. Luego, se centran en el lanzamiento del iPhone 16e, compartiendo sus experiencias en un evento de Live Shopping y analizando las características y el rendimiento del dispositivo. Y muchas cosas más...Captulos00:00 Interacción y Problemas Técnicos del Podcast03:11 Lanzamiento del iPhone 16c y Experiencia en Live Shopping06:08 Análisis del iPhone 16c: Características y Rendimiento08:56 Comparativa de iPhone 16c con Modelos Anteriores11:56 Batería y Eficiencia del iPhone 16c15:05 Recomendaciones sobre el iPad Air M318:02 Novedades del MacBook Air M4 y iPad Base25:46 Novedades del iPhone 15 y iPad Mini27:47 MacBook Air M4: Innovaciones y Precios31:09 Comparativa de Procesadores: M1, M2 y M434:14 Max Studio y el M3 Ultra: Potencia y Especialización39:05 Desafíos de Apple: Siri y la Inteligencia Artificial45:01 Experiencia Inmersiva: Metallica y Apple Vision Pro

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP6Shoppee when liveshopping embraces cultural traditionsLiveshopping M&A - LyveCom acquired by Market.liveAmazon play in Retail Media and PublisherAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retailExplore the podcast

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP5 TV is now the #1 medium for Youtube consumption South Korea - Thailand: Politics powered by Liveshopping What cost for your liveshowReference to the show Matt talked about https://www.youtube.com/@judyludyandpuppetAbout eStreamly:eStreamly is a multichannel video shopping platform enabling shoppable livestreams & videos. Video become a micro-ecommerce with in-video checkout and paymenthttps://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN curated #videocommerce news of the week #ecommerce #retailExplore the podcast

Molly Pittman is back with six actionable strategies to take your business to new heights in 2025. Whether you're navigating the ever-changing digital landscape or looking for fresh insights to scale your business, Molly's got you covered.   “Pick 2 or 3 strategies that resonate with you and go all in. These could be game changers for your business in 2025.” – Molly Pittman You Will Learn: • How changes at Meta are reviving organic growth opportunities. • The secret behind self-liquidating offers to scale customer acquisition. • Strategies for increasing customer lifetime value. • Why TikTok Shop is the next big thing in e-commerce. • How to leverage AI agents to streamline your marketing. • The importance of building community and connection. LINKS: • Molly Pittman – mollypittman.com • Smart Marketer – smartmarketer.com • Smart Paid Traffic Course – smartmarketer.com/paid-traffic • Smart Social Marketing Course – smartmarketer.com/social-marketing • Mentor Table –  landing.smartmarketer.com/pages/mentor-table TIME STAMPS:   00:00 Intro/We are Back! 00:02:35 Introduction to the 6 Key Opportunities for 2025 00:03:22 #1 Organic Growth is Back! 00:10:03 #2 Have A Self Liquidating Offer 00:15:29 #3 Increase Life Time Value 00:17:51 #4 Live Shopping 00:23:00 #5 Leverage AI To Make Your Tasks Easier 00:25:05 #6 Building Connection and Community YOUR ENGAGEMENT MATTERS!   Thank you to our listeners for your 5-star reviews and supportive messages! This podcast continues to grow thanks to YOU. If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere. Have feedback or questions? Email us at support@smartmarketer.com. And remember, Serve the World Unselfishly and Profit.

In this episode, I sit down with Sarah Williams from Framed by Sarah to explore the world of subscription boxes. Sarah, an expert in the field with three businesses under her belt, shares invaluable insights on setting up subscription boxes, identifying the right time to start, and the profit potential they offer. She shares her journey from starting on Etsy to creating a thriving subscription box business with thousands of monthly subscribers. The discussion covers a wide range of topics, including selecting products, pricing strategies, handling personalization, building customer relationships to reduce churn, and the importance of advertising budgets. Sarah emphasizes the unique advantages small business owners have in connecting with their customers and offers practical advice for those considering venturing into the subscription box arena.In this episode, we discuss:[01:37] Sarah Williams' Journey to Subscription Boxes[03:07] Launching and Growing a Subscription Box Business[04:43] Subscription Box Models and Personalization[10:41] Starting a Subscription Box Business from Scratch[11:55] Managing Churn and Building Customer Relationships[14:21] Live Shopping and Personal Branding[15:34] Building Connections with Subscribers[17:26] Handling Price Increases and Inflation[19:40] Optimizing Subscription Box Content[21:01] Understanding Margins and Ad Spend[24:45] Managing Time and Fulfillment[28:31] Planning and Visualizing Your Subscription BoxConnect with Sarah: Website: launchyourbox.com Instagram: https://www.instagram.com/howtostartasubbox/Want to get your $1 trial listing? Head to EtSEO and grab it today.

Send us a textThe ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy.In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whether your brand should jump onboard TikTok Shop? Jordan West is here to shed light on this crucial decision. Discover the remarkable rise of this platform, its phenomenal partnership potential with affiliates, and why even major enterprise brands are taking notice. Listen and learn in this episode!Key takeaways from this episode:TikTok Shop Growth: Experiencing rapid growth, TikTok Shop is becoming a major player in social commerce, similar to early stages of Shopify and Amazon.Competitive Research: Using tools like Caladata for thorough competitive analysis helps determine if your brand should enter TikTok Shop.Effort Required: Significant time and effort are needed to succeed on TikTok Shop, leading many brands to seek agency assistance.Category and Pricing: Analyzing product categories for opportunities and understanding price sensitivity are crucial before entering the market.Incentivizing Creators: Success depends on collaborating with and incentivizing top creators to drive viral product visibility.Halo Effect: Positive TikTok Shop performance can increase sales across other channels like Amazon and retail.Creator Networks: Building a network of successful creators can significantly enhance product success.Effective Outreach: Crafting resonant messages is vital for engaging creators who receive numerous outreach attempts.Product Suitability: TikTok Shop is not ideal for all products, particularly those with a higher Average Order Value (AOV).Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textGet ready for live shopping to become a staple on platforms like Instagram and Meta. With new affiliate portals, it's time to explore how you can benefit from this trend.In this episode, Jordan West gets into his bold predictions for the ecommerce landscape in 2025. From the rise of live shopping and the revolutionary impact of Meta Ray Bans to the future of TikTok and social commerce, this episode is packed with insights that every ecommerce entrepreneur should hear.Listen and learn in this episode!Key takeaways from this episode:2025 Ecommerce Predictions: Jordan West shares predictions about the growth of live shopping and social commerce in 2025.Revenued's Financial Solutions: The sponsor offers easy access to working capital, especially for those with past credit issues, helping ecommerce businesses manage cash flow.Meta Ray Bans and Live Shopping: The potential for Meta Ray Bans to enhance live shopping is explored, promoting ease for influencers and content creators.Shift in Influencer Marketing: A move towards a CPM (cost per mille) model for paying influencers, focusing on hybrid influencers skilled in content creation and product placement.Future of Social Platforms: Jordan speculates TikTok will be acquired by Walmart, bolstering its position against Amazon.AI in Ecommerce: Increasing use of AI shopping agents to enhance the sales process on high-value websites is anticipated.Agency Model Changes: Traditional percentage-of-ad-spend pricing models for agencies are expected to fade away in favor of value-based pricing.Growth of Social Commerce Club: Jordan forecasts significant growth for his agency, reflecting confidence in the social commerce sector.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

On today's podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-2   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.