Go Berserk With Email

In today's episode, host Troy Broussard and co-host Jonathan look back on their journey together and share tips on handling small annoyances quickly. Find out how fixing little problems right away can make your life easier.  They share tips and tricks to manage your time effectively and get the tasks done. Whether you are an individual business owner or a team leader, this episode will equip you with the tools you need to grow your business.  Tune in for this special wrap-up and get excited for what's next! Show Highlights: Learn about filing away the hangnails of your business [02:28] Discover how this mindset can help your business grow [05:08] What happens when you file one hangnail away? [07:12] The first step is to identify [09:40] How to address the things-to-do immediately? [13:51] Learn to maximize productivity by managing your time [15:39] This is how you can train yourself to be a finisher [16:23] What is the biggest part of your business? [17:19]

In today's episode, Troy Broussard shares an interesting story called "The Broken Mug Email Effect." He explains how you can reuse your old emails to save time and keep your readers interested.  You'll get to hear insights on repurposing and recycling the emails you have previously created. Troy will also talk about real marketing skills and how they can be used to attract more customers.  If you are facing the challenge of emailing daily, this episode is for you. Listen now! Show Highlights: Learn about The Broken Mug Email Effect [01:11] How to repurpose the content you have previously created? [05:02] This is how you can make your old content relevant [05:58] Do you want to shortcut your writing time? [06:26] Do you know what's the challenge in daily emailing? [07:13] Discover how a simple search for a link can help you [08:10] Learn about the use of color-coded categorization [08:58] Explore this demonstration of marketing without selling [14:42]

In this episode, Troy Broussard and Jonathan chat about the real cost of email marketing. Do you think email is expensive? Or maybe it's actually really cheap? Troy has some surprising opinions that might make you see things differently. With interesting stories and easy examples, this talk will get you thinking about the value of your email budget. You will learn why email marketing might be more affordable and important than you ever thought. Ready to see the future outlook of email communication? Listen now! Show Highlights: Do you find email cheap or expensive? [02:59] Discover this common illusion of the entrepreneurial world [03:45] This happens when you pay more for something [04:21] You need to stop whining about the cost of email [07:11] Learn why you must utilize email for your business now [08:26] How to adopt the right mindset as a new business owner [10:15] What is the first sign of intelligence? [12:10] The importance of knowing yourself [13:44]

In this episode, Troy and Jonathan are breaking down the biggest myths in email marketing. This conversation will challenge the conventional wisdom that weekly emails and elaborated funnels are the keys to success. Instead, you'll learn why fancy designs and complicated funnels might not help as much as you think. Troy will also talk about the true purpose of daily emails and why an automated approach cannot work for relationship building. For a fresh take on email marketing, listen now! Show Highlights: Do you know why people lie in emails? [04:31] Learn the basics of having a rightly designed email [05:19] This is the truth about the funnel automation approach [08:39] The difference between fulfillment and marketing campaigns [09:42] Can relationship building be automated? [11:30] Discover the limit of AI in creating unique content [16:01] What is the real purpose of your email? [21:16] Why is daily email simple but not easy? [25:36]

In this episode, Troy Broussard and Jonathan share practical tips on how to build a list of buyers and understand email marketing better. They'll talk about using platforms like Kindle to find new leads and why it's important to write clear and helpful content. Whether you're new to email marketing or looking to improve, this episode is full of useful advice. Don't miss out on learning how to attract the right clients and keep away those who aren't serious! Listen now! Show Highlights: Can you make a buyer's list without buyers? [01:11] How do we leverage Amazon as the lead generational tool for business? [02:11]  Do you want your content to be read more? [04:40] Get a psychological understanding of crafting content [05:29] The difference between a problem-solver and a researcher [06:55] Learn to exclude what doesn't make sense to you [07:35] Discover the importance of protecting your clients [08:40] Here is how you can master copywriting and email techniques [12:16]

In today's episode, Troy Broussard and Jonathan discuss the fears that stop people from writing good daily emails. They share valuable tips for believing in what you are selling and gaining confidence.  Troy gives easy tips to help you overcome these problems. Plus, don't miss the preview of next week's episode where Troy shares new ideas about building a buyers list.  Whether you're just starting with email marketing or have some experience, this episode will help you get better. Tune in! Show Highlights: The reason people don't email [02:26] Do you feel that you have nothing to write? [03:02] Discover how recording your thoughts can help you [06:00] Learn why the subject line should be written after the content [08:13] How to start believing in your product? [11:06] Here is the key to deal with writer's block [13:13] This is the impact of micro-analyzing on self-confidence [14:4]

In today's episode, Troy Broussard and Jonathan talk about how to make your email writing faster and easier. Troy explains why trying to find the perfect image for your emails can waste a lot of time and might even get you into legal trouble.  He also shares tips on how to write emails quickly by separating planning from writing. Plus, learn about why some people are scared to send emails and what to do about it.  Tune in to find out how to send better emails without all the hassle! Show Highlights: How long does it take to write an email? [01:42] Do you want to learn about the tech side of writing an email? [02:04] How do you set yourself up for failure even before sending an email? [03:05] How did an attorney exploit nuisance claims for profit? [08:46] Discover one of the biggest scams out there right now [09:22] Find out when you should use images in your email [10:56] Learn about the legal risks in the use of images [12:00] What are the complications caused by images in emails? [14:53]

Today, host Troy Broussard talks about the use of marketing automation for maximizing sales. He figures out how to turn simple email questions into real sales by knowing when to make the right phone calls.  This episode shares easy tips that anyone can use to get better results in their business. Plus, don't miss the next episode, where Troy will talk about how cleaning up your email list can actually make you more money.  Ready to get some tips and tricks on marketing automation? Listen now! Show Highlights: Discover why getting people on the phone is necessary [02:27] Do you know that not all calls are qualified calls? [05:18] How to leverage marketing automation for maximum sales? [05:42] Are you using marketing automation correctly? [06:16] Learn more about who your most serious buyers can be [09:13]   Discover this thousand-dollar solution for high-end sales [11:44] This is the time to use logic in automation [13:12] Are you focusing on quality over quantity? [14:01]

Today, Troy shares a simple way to get more people interested in your business without using complicated funnels. Learn how building real connections and telling interesting stories in your emails can make a big difference. Find out why being honest about what you're selling is super important.  Plus, Troy explains how keeping out the wrong people can bring in the right ones. Get ready for easy tips that can help you do better in your email marketing! Show Highlights: These marketing games are not going to help you [01:44] Are funnel apps necessary for marketing success? [02:57] Learn how selling is a major part of service-based businesses [04:00] Discover the reason storytelling can boost your business growth [06:13] How do you repel the non-qualified applicants? [08:07] Is your sales approach coming off as desperate? [10:07] Learn to make bigger wins using a non-needy standpoint [13:29] The difference between shaming an individual and a behavior [14:08]

This week, Troy talks about how the movie "Top Gun" inspired his journey from the Navy to email marketing. He explains why moving quickly is important in both the military and business.  You'll hear interesting stories about how fast action can beat trying to be perfect. Troy also shares tips that will help you feel more confident and achieve great results. Don't miss out on this episode! Show Highlights: Learn to be fast without messing up [02:57] Ready to learn more about a perfectionist's struggle? [03:39] Explore the impact of raw truth-telling in leadership [06:26] Learn more about the strategy of hurry up and wait [07:13] Discover how fail forward fast can be your key to success [08:38] The correlation between your lifetime earning potential and your typing speed [10:17] How educational games can be a gamechanger for your kids? [12:11] Find out this transformative way to boost your confidence [15:53]

In this episode, Ben Settle and Troy Broussard are joined by Nicole and Stefania to discuss whether using images in emails is a good idea or not.  Plus, Troy tells a story about how strong relationships with customers can lead to big success. If you're interested in making your emails better and building strong connections with your audience, this episode is full of useful tips and stories.  Tune in and learn something new! Show Highlights: Learn about the things that destroy email deliverability [03:08] Here is why reducing image size is necessary [06:51] Can you make the email more impactful without using images? [09:14] How to maximize traffic on your e-commerce website? [12:30] Discover the power of textual format. [13:37] Are your split tests producing relevant data? [16:34] How can businesses succeed in a competitive social media landscape? [21:54] The key to building a fan base for e-commerce success [26:42]

Ready to boost your email marketing skills? Join hosts Troy Broussard and JR Rivera as they share some hard-hitting truths about what really works.  Troy talks about three big mistakes people make, like trying to be too clever or copying others. He also explains why you need to stay consistent to see good results. This episode is packed with straightforward advice and funny moments that you won't want to miss.  Tune in to learn how to improve your emails and stand out! Show Highlights: This is the biggest mistake you are making [01:49] Do you know how your time and effort is going to waste? [02:10] Learn more about spam compliance issues [03:17] How do marketers end up destroying everything? [04:35] Discover this amazing thing about people who write to get paid [05:34] Will trying the formula of reverse engineering help you? [06:38] This is how owning your personality will benefit your business [08:26] Are you a sprinter or a distance runner? [11:39]

Ready to shake up your email marketing game? In this episode, Troy tackles a burning question that could change how you approach your business communications: Is it worth hiring someone to write your emails?  Discover why Troy believes your passion and personal touch are irreplaceable, and why AI just doesn't cut it. Learn how to leverage your strengths in communication—whether it be through writing, audio, or video—to keep your message authentic and engaging. Plus, get a sneak peek at the next episode where Troy will expose three common email blunders.  Ready to uncover the secrets that could revolutionize your email strategy? Listen in and find out! Show Highlights: Is email writing truly the frontline of communication? [01:54] Do you find the process of writing emails difficult? [02:40] Learn why you should write your emails yourself. [03:30] Is it about the right grammar or thorough communication? [04:30] Here is how you can turn your stories into emails. [06:35] Discover the power of leveraging your strengths and delegating. [08:12] Find out how this new method can help you write more emails. [09:38] How to find the right person for email assistance. [11:36]

In today's episode, we'll talk about how daily email habits can skyrocket your business success. Discover the hidden perks of consistent email writing, from creating a treasure trove of reusable content to becoming a natural at audience engagement.  Troy shares his top strategies for turning email into a powerhouse tool, emphasizing the importance of passion and relentless iteration. With real-life examples and actionable advice, this episode is packed with insights you won't want to miss.  Tune in now! Show Highlights: Are you passionate about your business? [02:32] What happens when you are aligned with your passion? [03:31] How to build your personal library of content [04:40] Learn how this person wrote five books from daily emailing. [07:00] Discover the symbiotic relationship between learners and teachers. [07:55] This is how you can get the iterations of writing more emails. [10:33] Are you aware of the concept of failing forward? [12:35] Why speed in execution is necessary. [ 15:41]

Today's episode packs a punch with personal stories and practical insights from Troy Broussard. Fresh off a road trip to Oklahoma, Troy reveals how daily email practices can lead to unexpected and profitable relationships.  Discover why patience and discipline are game-changers in email marketing, options trading, and even personal health. Curious about the surprising perks of consistent emailing?  Tune in now! Show Highlights: - How can daily practice benefit you? [01:47] - The key to building quality work relationships. [02:35] - How do family relationships influence the business? [05:57] - Ever wondered about the moral dilemmas of wealth? [10:42] - Discover how to position as an insider in the rigged market. [11:10] - The importance of patience and discipline for daily emailing. [11:39] - Learn about the transformative power of consistency. [14:08] - How to create a real large impact over time [16:16]

Are you ready to get better at writing emails? In this episode, hosts Troy Broussard and JR Rivera talk about how to deal with problems like writer's block and staying consistent.  Troy shares his tips for getting work done, even when things get tough. You'll learn how changing where you work can make writing easier and fun again. Plus, find out about a simple three-step plan to help you write great emails every time. Don't miss out on practical advice and fun stories that make email writing easier!  Listen now! Show Highlights: How to write emails when you are overwhelmed? [02:08] Here is everything you need to know about email idea banking. [04:05] Why is following a structure necessary? [06:10] How to get your motivation back on a dull day? [07:31] Discover this amazing technique to boost productivity. [08:39] Learn how to write engaging emails with these three steps. [10:25] How to promote and sell effectively in your emails? [12:07] Discover how daily writing practice can transforme skills. [14:51]

In today's show, Troy Broussard and JR Rivera talk about why you don't need constant motivation to succeed.  Troy shares why being passionate and having good habits are more important than just trying to stay motivated. He tells personal stories and gives tips that are easy to follow. If you're looking for new ways to stay focused and excited about what you do, you won't want to miss this episode. Tune in and find out how to keep going strong! Listen now! Show Highlights: Learn about the challenges of starting a new habit. [02:35] Choosing a business you are naturally motivated at. [04:14] Do you have a passion for what you do? [06:33] How to build your own internal compass to move forward? [08:31] Are you aware of the path to gain painful clarity? [09:53] What happens when you are not aligned with your business? [10:34] How to keep yourself in a flow state? [13:09] This is the ultimate way to eliminate procrastination from your life. [14:42]

In today's show, Troy Broussard and JR Rivera talk about a smart trick called email banking.  Troy explains how saving up ideas ahead of time can make writing emails much easier and faster. Curious how some people always seem to know what to write? You'll enjoy Troy's funny stories, including one about getting kicked in the head by a dead cow. This episode is full of tips and laughs that can help you become better at writing emails. Don't miss out on these helpful tricks and tips to improve your marketing and turn leads into loyal customers. Listen now! Show Highlights: Discover how email banking could be the game-changer for you. [01:53] Here is the ultimate trick to email consistently. [03:10] How did this person turn wasted time into success? [05:22] How can you streamline your content creation? [07:57] The importance of preparation for email banking. [08:57] Imagine capturing brilliant ideas while on the go. [11:09] Can you assemble your thoughts before starting to write? [14:35] Learn this affective way of connecting to your audience. [18:04]

In today's show, Troy Broussard and JR Rivera are going to talk about the truth behind lead generation. Why focus on just getting leads when you can actually get buyers?  Troy shares a surprising story about how a super high opt-in rate led to no sales at all. He also explains a smart trick using Amazon books to find the best leads. Don't miss out on these easy tips to improve your marketing and turn leads into loyal customers. Listen now! Show Highlights: Discover this huge misconception about getting leads. [02:09] Learn what it takes to make a buyer's list. [03:12] Are you looking for an instant gratification solution? [04:40] Want to learn how to maximize lead generation? [06:35] Here is how you can turn confused minds into buyers. [09:29] How can QR codes revolutionize your marketing? [10:14] Find out how you can define your area of focus. [12:32] This is a new low-effort way of promoting your work. [14:00]

In today's show, Troy Broussard and JR Rivera talk about how to help your kids become entrepreneurs. Troy shares simple tips on choosing the right areas to focus on, like health, money, and lifestyle.  He also explains why it's important to be passionate about your work and stay consistent. You'll also get a preview of some unique ways to get more traffic for your business. Tune in for easy-to-understand advice that can help you succeed in email marketing! Listen now! Show Highlights: How did this parent empower his kids for entrepreneurial success? [01:21] Do you know about The Big Three? [03:40] Ways to build a service that is last to be unsubscribed. [05:46] Ready for a revolutionary concept that benefits everyone? [08:52] Are complex options hindering your financial success? [10:55] Find out how this passion litmus test works. [12:07] Here is the ultimate trick to be successful. [13:10]  Are you focused on profit or iterations? [16:08]

In this episode, hosts Troy Broussard and JR Rivera talk about common mistakes that can hurt your business.  They explain why copying others isn't good, why focusing only on sales can be bad, and the dangers of wanting quick results too fast. You'll also hear why being consistent is super important. Plus, Troy shares some advice for beginners in the email marketing world.  Don't miss out—this episode has tips that can really help you succeed! Listen now! Show Highlights: Learn about the self-defeating attitudes that bar your business growth. [02:01] Are you blindly following someone else? [03:27] This is the key to being nothing but yourself. [06:42] Is there a benefit in failing? [07:12] Discover why relationship building is important. [08:51] The consequences of expecting immediate results. [10:30] Find out why long-term commitment is crucial to success. [11:28] How can consistency drive your business growth? [15:14]

Ever feel like your business is stuck no matter what you do?  In this episode, Troy Broussard and JR Rivera talk about the biggest mistakes you might be making. They discuss why being too sure of yourself can be bad, why worrying about what others think can hold you back, and why selling what people want is better than selling what they need.  Troy's straight talk will make you think differently about how you run your business. Plus, learn simple tips that can help you succeed.  Listen now! Show Highlights: Discover how to end self-imposed entrepreneurial slavery. [01:20] These are the perils of perfectionism in business. [01:53] Learn how being dead right can cause damage to your business. [04:44] Are you willing to be wrong? [07:26] Find out how worrying about others can hinder you. [08:32] Here is the reason taking offense is a choice. [11:10] Learn the difference between selling wants and needs. [13:56] Discover how to put yourself in your ideal client's perspective. [14:52]

In today's episode, Troy talks about how doing small things consistently can help you succeed in business and life. He shares advice on staying focused and patient to reach your goals.  Tune in to learn how daily actions can lead to big achievements and how to avoid getting stuck in a rut. Join us for this insightful discussion on building good habits and striving for excellence. Listen now! Show Highlights: How can you find success within your constraints? [01:58] Here is your ultimate key to building focus in life. [03:45] Discover the power of consistency and patience. [04:42] Can daily consistent mediocrity really lead to success? [06:08]  Discover how small changes can lead to significant success. [08:11] Are you focusing on the wrong things in life? [10:54] Do you know the concept of failing forward? [11:35] Learn how mental discipline can benefit you. [15:04]

In today's episode, Troy Broussard and JR Rivera share some interesting tricks to help you sell more. They talk about how doing fewer things can actually make you more successful, why you should pay attention to your help desk, and how calling out bad behavior can be good for business. You'll also hear about the benefits of rewarding good behavior and why it's important to go live on video. If you want simple tips to boost your email marketing, this episode is for you. Listen in and get ready to learn new strategies! Listen now! Show Highlights: How doing less can be the most effective business strategy? [01:46] Discover the secret to peak productivity. [02:36] Are you aware of the importance of creating mental breath? [05:04] Learn how to go on walks with a set objective. [06:56] Discover the untapped potential of your help desk. [07:40] Why is being polarizing good for business? [11:59] The importance of rewarding good behavior. [13:01] Here is how you can go live more for your business. [15:17]

In today's episode, Troy Broussard is really fired up about something he calls the "Marshmallow Chasing TikTok Brain." He explains why always wanting things right away can actually hurt your business.  You'll hear some fascinating ideas from a chat with marketing expert Ben Settle and find out why sending daily emails can build strong relationships and help you succeed. Troy also talks about why it's better to get the right kind of growth rather than just more people.  Listen now! Show Highlights: Do you know how content creators are adapting to shorter attention spans? [01:43] Learn about the mindset behind TikTok brains. [05:01] How does delaying gratification lead to great achievements? [06:42] Does a child have the ability to delay gratification? [07:29] Discover if the immediate payouts are beneficial in the longer run. [08:39] Learn about the benefits of daily email. [09:57] Is Berserker Mail the email platform for you? [11:20] How can you get the best profitability for what you are offering? [13:41]

In today's episode, discover how Troy harnesses his unique background—from nuclear engineering to email software development—to teach vital lessons on trend analysis and innovation.  Learn why following the pack isn't always the path to success and how you can strategically position your business for optimal growth. Tune in for a mix of entertainment and practical advice that could redefine how you view your industry's landscape.  This is not just another business strategy session—it's an opportunity to rethink and retool your approach with insights from a seasoned expert. Don't miss it! Show Highlights: Do we need to follow trends or pursue innovation? [01:49] Discover this amazing approach towards customer feedback. [03:04] How can you follow trends strategically? [04:33] The difference between seeing the future and predicting it. [05:49] Here is your guide to learn everything about adoption rates. [07:18] How can you align yourself with market adoption? [10:20] The phases of the adoption curve. [12:42] Discover the path to engineer your entry into technology. [18:54]

In this episode, Troy Broussard talks about how to better engage people who seem indifferent.  Troy explains the benefits of using alliteration in your emails to make them more memorable. He also offers practical advice on what to do if your emails aren't engaging your audience. Expect a direct discussion with useful tips on how to improve your email marketing strategies in today's episode. Tune in to learn how to make your emails more appealing and effective. Show Highlights: How can alliteration make you stand out? [01:12] Discover this amazing technique to draw people's attention. [02:22] How can you market to an uninterested audience? [03:08] Do you know your audience's language and pain points? [04:06] Learn how to take radical accountability for an apathetic audience. [05:35] The idea of reverse engineering in marketing. [06:36] Here is how you can utilize an after-action report. [08:07] Are you aware of the importance of mission debriefs? [09:42]

In today's episode, Troy Broussard shares an interesting story from his world of email software development.  Troy explains a funny situation where he was outsmarted by his own email marketing tool. He'll take us through what happened when he tried to delete certain contacts and found that his system wouldn't let him—because of a smart feature he had built himself called 'protective tags.' These tags help prevent important data from being accidentally removed. It's a great lesson about the unexpected challenges and clever solutions found in the world of technology.  So, let's listen in and learn more about the inner workings of email marketing tools! Show Highlights: Ever encountered a strange bug while deleting contacts? [02:23]  Discover a unique solution to prevent contact deletion. [06:15] Learn about the mechanism of protective tags. [06:45] Here is the only way to delete a contact having a protective tag. [07:40] Do you know who is your biggest enemy at times? [08:57] The difference between a generic and specific customer tag. [09:36] How can you successfully engage previous buyers? [11:11] Discover a way to retain important contracts that are not customers. [12:22]

Hey listeners! Ready to give your email list a good cleanup? In this episode, Troy is all about helping you clean out those sneaky spam traps and unwanted bots that are hiding in your contacts.  You'll find out why it's super important to filter out the bad emails, and how doing this can actually make your email campaigns work better for you. Plus, we'll answer some big questions, like how often you should be cleaning your email list to keep it in tip-top shape.  Join us and make your email list shine! Show Highlights: Here is your key to know everything about list scrubbing. [01:53] Find out if you need to scrub your email list or not. [02:23] Why does list scrubbing become mandatory at times? [03:18] This is how you can deal with spam bots and honey traps. [04:22] What happens to an email address that you stop using? [05:23] Discover how we filter out over 400,000 email domains. [07:44] How can you protect open rates and deliverability? [08:28] How often should you clean your email list? [09:46]

Today, we're going to crack the code on using email archives to keep your content alive and kicking long after you hit send. It's like giving your emails a second life where they can keep working for you. We'll also check out how Berserker Mail teams up with Learnistic, so you can send out fresh material to your fans straight to their phones. Imagine sending your latest audio or video to your followers, just like that! I'll be joined by JR Rivera as we explore these slick email strategies and talk about what's up with those setup fees. Whether you've got Berserker Mail or not, we're here to make sure you pick up some useful tips. So make sure to plug in and join us for another round of email knowledge on "Go Berserk With Email"! Show Highlights: Are you ready to elevate your content publishing with these customizable features? [02:03] Unlock the power of email archives. [03:34] Gain control over the settings of your email archives. [04:38] Can you control how many emails go into the archive? [04:53] Here is everything you need to know about Learnistic. [06:50] Are you aware of the link between Learnistic and Berserker Mail? [07:49] Discover how integrating Learnistic into Berserker Mail can benefit you. [09:22] How can you publish content easily on the phone? [11:17]

In this episode, Troy Broussard explores the infectious disease of featuritis that plagues the software development industry.  He explains why Berserker Mail doesn't simply list feature comparisons with other platforms, and how they approach useful features with a practical mindset. Troy discusses the complexities of split testing and unveils the unique and scientific approach Berserker Mail offers. With a commitment to simplicity and practicality, this episode provides valuable insights into prioritizing meaningful features for email marketing.  Stay tuned for the next episode, where Troy will take a closer look at content publishing and integration with Learnistic. Show Highlights: Are you aware of the infectious disease of featuritis? [01:31] Does featuring XYZ platform comparisons benefit users? [02:53] Let's explore the high desirability of split testing. [03:35] Is your email split testing strategy effective? [06:30] Learn about the consequences of random split testing. [08:16] The three ways to increase the impact of email split testing. [09:10] Why features for feature's sake are unnecessary? [10:39] How do marketers use Berserker mail to grow their business? [11:18]

In today's episode, you'll uncover the untold truth about preview text in email marketing with host Troy Broussard.  Gain exclusive insights into the evolution of preview text, its potential impact on audience trust, and the controversial stance on its necessity in email creation. Find out why Troy questions the effectiveness of this widely adopted practice and how it could impact your email campaigns.  Are you curious to discover the real value of preview text and its relevance to your marketing efforts? Don't miss out on this thought-provoking discussion that challenges conventional ideas in the world of email marketing. Show Highlights: Do you know the concept of preview texts in emails? [01:11] What does preview text do in email marketing? [02:06] Is preview text necessary for building trust in email marketing? [03:18] The reason behind a lot of irrelevant preview texts. [03:58] What happens when the preview text is set right? [04:37] Understanding what's the highest and best use of your time. [05:56] Does adding complexity to your email process benefit you? [06:35] Here is how you can avoid deception in email marketing. [08:32]

In this episode of Go Berserk with Email, Troy Broussard discusses the concept of "the one metric that matters" and its immense impact on business growth. He emphasizes the importance of focusing on a single, personalized metric that drives the most growth for your business.  Through examples from his own experience and that of successful companies like Dropbox, Troy illustrates how to identify and prioritize this critical metric. The conversation explores the individualized nature of this approach and its relevance across different business types.  Join us as Troy shares his insights into this game-changing concept, and get a sneak peek of the spirited discussion on the use of preview text in emails in the next episode. Show Highlights: Are you competing with yourself or with anyone else? [01:32] Discover the one key metric that matters for growth. [02:15] Find out how Dropbox got success using the one vital metric. [04:34] The journey of shifting from one to another metric. [05:16] How to adopt a laser-sharp vision about one metric? [07:16] The significance of prioritizing sales for a new business. [08:25] How can you turn your time into more value? [08:52] Learn about the role of email in driving business growth. [09:38]

Get ready to shake up your approach to business metrics with Troy Broussard on this episode of Go Berserk with Email. Troy challenges the traditional obsession with complicated dashboards and introduces a straightforward approach to measuring business success.  Discover the power of just two key metrics that can revolutionize your understanding of your business's value and time management. Join Troy and JR as they break down these game-changing concepts and get a sneak peek into the next episode's industry-proven methodology.  Time to focus on what truly matters - Tune in now. Show Highlights: Why do entrepreneurs build dashboards? [01:22] Discover how and when dashboards can be a distraction. [02:17] Learn about the two crucial metrics solo entrepreneurs need. [04:22] Ready to unlock the power of your time? [06:13] Does the business solely revolve around you as a solo entrepreneur? [07:05] This is how you calculate your average income. [08:45] Are you aware of your highest and best use rates? [09:48] Find out the key to earning more and working less. [12:37]

In this episode, Troy shares his unique insights on entrepreneurship and the dangers of relying solely on checklists. He explains the importance of thinking deeply, staying curious, and being open to new ideas.  Using real-life stories and examples from different areas, Troy encourages listeners to approach learning with a fresh perspective.  If you're interested in learning how to navigate the world of entrepreneurship and think differently, this episode is for you. Show Highlights: Are you aware of the absurdity of a checklist mindset? [02:32] Where does success come from? [04:45] How can you transform your learning approach? [05:28] Why can success not be reduced to a checklist formula? [08:09] This is why the implementation of knowledge is necessary. [10:40] Discover the reason for the lack of curiosity in people. [12:14] Learn about the secret to guaranteed business success. [13:59] How to deconstruct something and create your checklist? [17:22]

In this episode, Troy Broussard introduces a new perspective on the 80/20 principle, now known as the "95/5" approach. He explains the impact of technology's personalized algorithms on decision-making and how it has changed the way businesses operate.  With relatable examples, Troy demonstrates how focusing on the most impactful tasks can lead to better efficiency and success. Get ready to explore a fresh way of thinking that will transform the way you approach your work and business strategies. Show Highlights: What if the 80/20 rule isn't the ultimate truth? [01:41] Discover how leveraging Pareto's principle can skyrocket your business profits. [03:25] Unlock the secret to converting web content. [07:01]  Are we existing in a world of AI? [10:00] The impact of hyper-personalization on modern business strategies. [12:35]  How do you define success in business today? [16:02]  What's the one thing that will make everything else easier or unnecessary? [19:14] Discover the top 5% secrets to membership retention. [20:42]

In today's episode, Troy shares intriguing insights and anecdotes from the early days of marketing and tech, providing a unique perspective on AI.  This episode promises to be an enlightening journey challenging popular beliefs about AI and leaving you with a fresh understanding of its impact on email marketing. Tune in now.  Show Highlights: Discover why the top article marketing sites failed. [03:17]  Explore the fascinating realm of artificial intelligence. [04:48] The electrifying parallels to the dot-com era. [05:16] Get to know the restraints that come with the use of AI. [0 Find out the secret power of unscripted webinars. [09:17] This is the mistake that most marketers are making. [12:19] Can you eliminate the need to edit AI-generated content? [13:06] How to utilize AI to ensure stock market growth? [14:49]

In this episode, Troy and JR discuss the benefits of emailing your list every day.  Discover how daily emails can help you become a better writer, gain valuable feedback, and build stronger relationships with your audience.  Get ready to learn, be inspired, and take your email marketing to the next level. Tune in now! Show Highlights: Understand the rationale behind emailing daily. [01:09] Say goodbye to fear and discover this game-changing email solution. [03:16] How can writing daily skyrocket your trust? [07:15] An interesting side benefit of regular emailing. [09:59] Here is the ultimate way to improve your marketing. [11:00] Daily emails validate your expertise and build trust. [14:25] Learn how email frequency can lead to increased profits. [17:53] Do you know the secret to successful email marketing? [20:43]

Get ready to supercharge your email marketing game with the latest episode of Go Berserk With Email. Troy Broussard spills the beans on hidden gems within Berserker Mail that could revolutionize the way you connect with your audience.  From sending individual emails to customizing your contact list, Troy's got tips that'll make your campaigns stand out from the crowd. Learn how to define favorite send times, utilize email archives like a pro, apply colored labels, and create seamless integrations with Zapier for a truly dynamic email strategy.  This episode is your ticket to mastering the art of email marketing and taking your business to new heights. Show Highlights: Navigating the shifting landscape of email communication. [02:50] Discover this amazing tool for sending brief yet effective emails. [03:57]  Revolutionize your fulfillment process with a custom copy. [08:00] How can you define your own set of custom fields? [10:38] Find out about ways of configuring your email archive. [16:03] What is the role of an opt-in box on your archive? [17:45] Uncover the power of using colored filters and labels on files. [19:09] How can you treat your email and testimonials as assets? [23:23]

In today's episode, Troy explores the power of suffering and the essential role it plays in achieving growth and mastery.  Through captivating real-life examples and thought-provoking insights, Troy challenges conventional views on discomfort and offers actionable advice for driving meaningful change.  Don't miss this conversation that will inspire you to embrace iteration and propel your personal and professional development to new heights.  Show Highlights: The significance of constant iteration. [01:19] Are shortcuts really that short? [03:40] Find out if it is possible to buy experience. [04:00] This is the way to move through suffering and get out of it. [06:37] How do small iterations cause never-ending improvement? [09:01] Here is the reason people avoid suffering and pain. [11:58] Why do we avoid what we need to do in life? [14:25] Discover intertwined concepts of suffering and purpose! [15:47]

Get ready to go berserk with email as Troy Broussard and JR Rivera take you on a journey through the world of entrepreneurship in this latest podcast episode.  Uncover the truth about shortcuts, the power of purpose, and the game-changing impact of constant iteration. Join the conversation as Troy shares his secrets to success, from staying curious and embracing change to finding clarity and unleashing your true gifts.  This is an episode you won't want to miss, so buckle up and get ready to take your business to the next level.   Listen Now. Show Highlights: Let's debunk the fallacy of shortcuts. [01:32] Understand the reality of constant rise and fall on social media. [02:51] Is the art of being human forgotten? [05:10] The dependence on devices for communication. [06:25] Here is the ultimate key to get clarity about your passion. [07:30] What is the biggest flaw in our schooling system? [10:34] Finding the magic of purpose in what you do. [13:57] How can you get clarity by physical movement and deep thought? [15:18] Learn the transformative power of the ability to see the future. [16:24] Ready to embrace the idea of change and adaptability? [17:51]

In this episode, Troy unleashes his insights on the future of email, unveiling the seismic shifts and futuristic trends set to revolutionize your email marketing strategies.  From discussions on trusted sources and verified addresses to the potential impact of stricter regulations, prepare to unravel the secrets behind effective communication in the digital age.  Tune in and get ready to go berserk with email.   Show Highlights: Is email really dead? [01:53] What drives culture, connection, and engagement? [05:20] Learn everything about domains that require verification. [07:45] Ready to unlock the future trends in email? [08:19] The potential future implications for free email addresses. [09:23] Comparison of highly trusted and freebie email addresses. [12:46] Don't miss out on the shift towards more control and less freedom. [15:14] Discover this good news for strategic business builders. [15:45] Explore the world of cold email outreach and compliance. [16:15] Here's your guide to understand the decline of push marketing. [18:13]

In today's episode, you will get the low down on email metrics (and the misconceptions surrounding them). Join us as Troy shares his insights on why reducing email effectiveness to a scientific formula is simply not possible.  We'll explore the unquantifiable aspects that have a greater impact on sales and business success, such as building relationships and creating trust with your audience. Troy also highlights the importance of focusing on meaningful results, not just click rates and open rates.  Get ready for a mind-blowing conversation that challenges traditional thinking and offers a refreshing perspective on email marketing.  Listen now! Show Highlights: The drama and misconception surrounding email metrics [1:20] The unquantifiable factors that affect sales (and why you should really pay attention to these) [3:23] How an older, engaged list can be a valuable asset  [6:49] How you should be evaluating the success of promotions [8:20]

In today's episode, we discuss the top three best practices that will revolutionize your approach to email marketing.  Troy shares his wealth of knowledge and expertise gained from years of consulting in marketing automation and email. Get ready to discover the power of consistency, the importance of thinking long-term, and the secrets to captivating your audience with daily emails.  So buckle up, because this episode will challenge you to think differently, test differently, and ultimately transform your email marketing strategy.  Listen now! Show Highlights: Balancing the desire for "sexy" marketing tactics with the focus on making money [2:43] The misconception of business being boring and the importance of focusing on business first [3:35] The myth of needing to mail at the same time every day [4:50] How the concept of "inconsistent consistency" keeps subscribers engaged and anticipating the next email [6:50] Why emailing daily can lead to lower opt outs [10:50]

Do you feel like your current email software is outdated and leaving you frustrated? In this episode, Troy dives deep into the dark secrets of the industry.  Unfortunately most email platforms have lost their way.  Discover why Troy and his business partner, Ben Settle, decided to create a platform that truly serves the needs of marketers, unlike the profit-driven competitors.  Troy spills insider knowledge on the developer mindset and the critical importance of user-friendly software. Get ready to rethink everything you know about email marketing as you join us for this eye opening episode.   Show Highlights: This is not a retirement plan  [00:02:50] Crucial lesson most developers NEVER learn  [00:06:15] Discover the toughest challenge for programmers  [00:07:16] Prioritizing profits and investors over customer satisfaction?  [00:11:29] Why you don't need to include images in email  [00:16:14] This platform transforms email marketing effortlessly  [00:19:03] The secret to making money easy - No more broccoli!  [00:20:44]

In this episode, Troy exposes the harsh truth behind social media platforms and why they should never be considered as your primary business foundation. Whether it's Facebook, TikTok, or even podcasting, they reveal how these platforms are just that—a platform!  Troy shares his strategy for leveraging these platforms effectively while keeping your email list as the ultimate driver of your success. With unique insights from his own email software platform, Berserker Mail, he also sheds light on how to ensure the safety of your contacts and how to navigate the ever-changing landscape of email marketing responsibly. Buckle up and get ready to go berserk with email. Don't miss out on this eye-opening conversation that will change the way you approach your marketing strategy.  Tune in now! Show Highlights: Tapping into power platforms and drawing people into your own asset   [00:02:26] Pitfalls when it comes to relying on social media platforms for your business  [00:03:37] Not all email service providers are created equal  [00:04:30] The crucial mistake you can make with email  [00:08:01] How to get the perfect email list  [00:12:15] Don't be needy and get valuable buyer leads  [00:13:12] Boring Stuff That Makes a Fortune  [00:18:01] How to use social media to your advantage and build an asset  [00:21:45] How to cancel proof your business  [00:23:30]

In this episode, Troy reveals the ultimate secret to increasing your influence and making more sales.  Discover the power of daily consistent frequency when it comes to email marketing and how it can change your life.  Find out why email mastery is the key to success and why thousands of iterations are necessary for true expertise.  Are you ready to revolutionize your email game?  Stay tuned for all the juicy details on this episode of Go Berserk With Email. Listen now.  Highlights include: Master Tai Chi: Thousands of Iterations to Achieve Mastery  [00:02:35] The Secret to Success: Are You a Master?  [00:04:57] Maximize email efficiency with these 7 tips  [00:10:00] How to Sound Like Your Client  [00:12:30] Want results?  Embrace consistent mediocrity to win  [00:16:54] How mediocrity can add 10 years to your life!  [00:17:54] To get a free BerserkerMail test drive with no credit card required go to https://StartMyTestDrive.com. 

Former Navy nuclear engineer-turned-email automation specialist Troy Broussard started to feel like he was in the movie Groundhog's Day… He could teach email marketing best practices to a company one day, then wake up the next morning and teach the same material. The consulting money was good, but the problems were always the same… And he had to teach them over and over (even multiple times to the same company) because their email service provider wasn't user friendly. Finally, enough was enough. Troy decided to bypass the need for consulting by building email marketing best practices right into his own platform: BerserkerMail. The same platform more small businesses like yours are turning to for powerful, effective email marketing without headaches and confusion. In this episode, Troy shares his thinking behind building best practices into the software itself. And gives practical examples of how BerserkerMail “bakes in” these best practices to empower its users. Whether you're looking for the best email marketing software available, or want to learn the principles Troy used so you can apply them to your own products and services, this episode is for you! Listen now.  Highlights include: How BerserkerMail uses visual cues (like stop signs) to slam the brakes on email marketing mistakes before they happen. (9:01) Steve Jobs' “Simple Sophistication” doctrine that creates fanatical customers. (12:12) How other email service providers accidentally produce angry subscribers and make you look “250 times stupid” (and how BerserkerMail saves you from humiliation). (5:21) Two key questions to build and refine a product or service customers love. And you can use them as much as you want without ever losing their effectiveness. (13:30) To get a free BerserkerMail test drive with no credit card required go to https://StartMyTestDrive.com. 

Most companies treat customer service like a necessary evil, and it shows. They staff their help department offshore. With people who use fake names, can barely speak your language, and give canned responses to your problems. Or the support team is so restricted in what they can say you feel like you're chatting with a robot. And sometimes you are! Why should you have to type “human” over and over before you get help from an actual human?! But you can leverage customer service into a powerful asset–a tool that produces happier customers and a better company culture. You might even find a gem in your customer service staff who you can promote to greater responsibility. Somebody who will give more to your company than any dot-com job site candidate ever will. In this episode, BerserkerMail co-founder Troy Broussard explains how and why world-class customer service is the golden goose to fuel business' growth. And he'll show you how to use the same principles to help your business, no matter what you sell. Listen now.  Here are some highlights: The “hiding-in-plain-sight” place to grow your business. An afterthought for most companies, and the reason they die young. (1:49) Why staffing your help desk with paying customers produces better answers to support tickets, and the human touch AI can't match. (2:50). How to build a company culture that creates employees so loyal they'll tattoo your logo on themselves–voluntarily, and without being asked. (6:15) The “bank manager test” so you never hire the wrong person for a job. Save your team, your customers, and your bottom line from endless headaches. (8:30) You'll never have a breakthrough if you think like everybody else in your industry. How to introduce contrarian thinking into your work so you can separate yourself from the pack. (13:00) Uncensored look at the gut-wrenching reality of building a funnel, and why great customer service attracts better customers without the nausea of “funnel fever.” (14:00) Why growing a software business too fast will put you out of business. (17:13) An “audacious” formula that flips rude clients into raving fans. (17:53) To get a free BerserkerMail test drive with no credit card required go to https://StartMyTestDrive.com. 

You've used all the different email marketing software. And they're so convoluted! They make you pay for features you don't even want (and never use). And at the snap of a finger they can ban you, robbing you of your livelihood. It's all so ridiculous you wonder: “Do the people who made this even send emails?!” Nuclear engineer turned email software developer Troy Broussard wondered the same thing when he consulted with clients who struggled with these confusing tools.  In this premiere episode, Troy explains how his passion for email marketing led him to partner with email marketing expert Ben Settle to build BerserkerMail– software that maximizes the power of email marketing for entrepreneurs without the complexity of existing software. He'll also share why email is the “meat and potatoes” you must be good at if you want your business to thrive, and how to get along with a business partner…even when you're both headstrong and driven. Show highlights include: The intensity recipe to create all the energy you need at work to dominate your to-do list and wow your peers (even if enthusiasm doesn't come to you naturally). (2:13) Why email is the “entrepreneur's lead domino” of business, and why podcasts and social media will always leave money on the table without it. (4:14) Two Metallica truths to resist unprofitable distractions and stay focused on email marketing so you can bring home the bacon.  (4:47) The absurd reason email marketing platforms are so complicated. (5:25) How to “stay in your lane” with your fellow hard-charging business partner so you can collaborate without ripping each other's throats out. (6:49) The silent “third partner” in a business partnership, and why ignoring her will sink the business. (No, it's not your wife). (9:50) To get a free BerserkerMail test drive with no credit card required go to https://StartMyTestDrive.com. 

Navy Nuclear Engineer-turned-software developer Troy Broussard shows you how to play into the sexiness of email copywriting, marketing, & automation… while slapping the complexity completely out of it.