Home Builder Happy Hour

Time Stamps:Intro - 00:28Get Community Established January 2011 - 01:00Looking Back on 12 Years - 03:30Looking to the Future - 35:00Happy 2023 everybody; here at Get Community, January 1st is also the anniversary of opening our doors! Kelly and Ryan sat down with some of the GC team that's been here for all our growth. Together the team discusses how much we've grown as a company and how we hope to see the company grow in the next 12 years! So mix up our cocktail of the week and join us for your happiest hour.Cocktail of the Week - Get Community's Pomegranate Fizz1.5 oz Vodka3 oz Pomegranate juiceChilled Champagne or Prosecco of choicePomegranate seeds to garnish (optional)Fill the martini shaker with ice. Pour the vodka and pomegranate juice over the ice. Place the lid on the shaker and shake for 20-30 seconds until the outside of the shaker is frosty and cold. Pour into champagne glasses and fill to the top with champagne. Garnish with some pomegranate seeds!CreditsHosted by Kelly Borgen and Ryan Canton, Owners of Get Community Music Composed and Performed by: Levi Irwin Edited by: LeighErin JassConnect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com

Intro - 00:28The History of Short Form Video - 2:00Interactive Social Media Content - 17:15A Behind-the-Scenes Look with Employee-Generated Content - 33:30Outro - 42:00Our 2023 Trends Report is finally here! This week, Kelly and Ryan are joined for happy hour by the members of Get Community's writing team: Rainy Emerson, Nicole Hakim, and LeighErin Jass. They each break down the three main trends featured in our report, including the history and growth of short-form video, using interactive social media content, and creating your own employee-generated content. The 2023 Trends report is available to download for FREE now on our website!Download the Get Community 2023 Trends Report here: https://getcommunity.com/podcast-episodes/s3e8-get-community-2023-trends-report-with-the-writing-team/Cocktail of the Week - Cranberry Martini3 oz Vodka1 oz Orange liqueur (Triple sec or Cointreau)1.5 oz Simple syrup3 oz Cranberry juice6-7 Ice cubesSugared Cranberries to garnish (optional)Fill the martini shaker with 6-7 ice cubes. Pour the vodka, orange liqueur, simple syrup, and cranberry juice over the ice. Place the lid on the shaker and shake for 20-30 seconds until the outside of the shaker is frosty and cold. Pour into martini glasses rimmed with sugar. Garnish with sugared cranberries or orange slices.CreditsHosted by Kelly Borgen and Ryan Canton, Owners of Get Community Music Composed and Performed by: Levi Irwin Edited by: LeighErin JassConnect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com

Time StampsIntro - 00:28The History of Privacy - 1:50Recent Changes in Digital Privacy - 15:25Everything Internet Cookies - 17:00How Changes in Privacy Laws Affect Digital Marketing - 28:30We are back this week and bringing you everything you need to know about Digital Privacy! Kelly and Ryan are joined by Get Community's Digital Developer, Joey Grable. Joey takes us through the history of privacy laws, all the way back to the turn of the century. We also cover everything there is to know about online cookies, recent changes in digital privacy law, and how they affect your marketing strategy! So mix yourself up the featured cocktail and enjoy your happiest hour of the week.Cocktail of the Week - Sidecar2 oz Cognac 1 oz Cointreau1 oz lemon juiceLemon twist or orange twist for the garnishSugar for rim (optional)Cut a notch in a lemon wedge, then run the lemon around the rim of a cocktail glass. Dip the edge of the rim into a plate of superfine sugar. Place all ingredients in a cocktail shaker with a handful of ice and shake until cold. Strain the drink into the prepared glass. Garnish with a lemon twist or orange twistCreditsHosted by Kelly Borgen and Ryan Canton, Owners of Get Community Music Composed and Performed by: Levi Irwin Edited by: LeighErin JassConnect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com

Time StampsIntro - 00:27All Things LinkedIn Ettitque - 1:35Meaningful Engagement on LinkedIn - 9:00Optimizing Your Profile - 15:30Promoting Your Business and Building Your Brand - 23:55The Don'ts of LinkedIn - 30:15Get Community's LinkedIn Checklist - 33:53Show NotesKelly and Ryan are here to discuss all things LinkedIn! For happy hour this week, the pair breakdown the value of LinkedIn for building both personal and business brands. From optimizing your profile to finding your next job to engaging with other businesses in a meaningful way, they have you covered. Ready to revamp your LinkedIn profile? Download the Get Community LinkedIn Checklist for FREE!Find our LinkedIn Checklist here! https://getcommunity.com/blog-posts/revamp-your-linkedin-page-with-this-checklist/Cocktail of the Week - Limoncello Collins2 oz limoncello1.5 oz gin1.5 oz lemon juice, freshly squeezed3 or 4 fresh mint leaves Club soda to topSprig of fresh mint and lemon wheels, for garnishAdd mint leaves to a tall glass and crush with a muddler or the handle of a wooden spoon. Add ice, limoncello, gin, and lemon juice to the glass. Top with club soda, stir gently. Garnish with lemon wheels and fresh mint.CreditsHosted by Kelly Borgen and Ryan Canton, Owners of Get Community Music Composed and Performed by: Levi Irwin Edited by: LeighErin JassConnect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com

Time StampsIntro - 00:27Intro to Texting Marketing - 1:05Soft-Selling Text Messages - 2:30Analytics from Texts - 7:35Balancing Your Marketing Strategy - 12:15Hard-Selling Texts - 13:30Final Thoughts on Text Marketing - 17:00Outro - 28:45You've got a text! Catherine du Pont, Get Community's Account Director, joins Kelly and Ryan this week to talk about everything text message marketing. Cat breaks down the difference between hard and soft-selling in text, as well as, tips for balancing your messaging. Kick back with a cocktail and enjoy the happiest hour of your week.Cocktail of the Week - Amaretto Sour1 ½ oz Amaretto liqueur1 oz simple syrup¾ oz fresh lemon juice1 orange slice and 1 maraschino cherry for garnishPour the Amaretto, simple syrup, and lemon juice into a cocktail shaker with ice. Shake and strain into a glass filled with ice. Garnish with an orange slice and a cherry.Credits:Hosted by Kelly Borgen and Ryan Canton, Owners of Get Community Music Composed and Performed by: Levi Irwin Edited by: LeighErin JassConnect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com

Intro - 00:25Using Blogs in Your Marketing Strategy - 2:00Important Analytics Collected from Blogs - 5:13Breaking Down Terms and Tips for Homebuyers - 8:10Seasonal Design and Recipes - 12:10Employee-Driven Content in Blogs - 15:00Creating Community Guides - 17:35Outro - 23:25This week, Kelly and Ryan are joined by Get Community's Content Writer, LeighErin Jass. Together they discuss the benefits of posting blogs for your homes or masterplan communities. We have you covered from the important analytics and the plethora of content blogs can provide to some evergreen content that can be used all year round. So pour yourself a cocktail and spend your happiest hour of the week with us!Cocktail of the Week - Blackberry Pear Bellini 3 oz Gin 1/3 oz Blackberry Brandy2/3 oz Pear JuiceChampagne - chilled, to top1 Blackberry - for garnishAdd gin, pear juice, and blackberry brandy to a chilled champagne flute. Fill with chilled champagne. Garnish with a blackberry.CreditsHosted by Kelly Borgen and Ryan Canton, Owners of Get Community Music Composed and Performed by: Levi Irwin Edited by: LeighErin JassConnect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com

Time StampsIntro - 00:27Our Favorite TikTok Trends Right Now - 3:10Balance Your Content - 7:00Hop on Trends As Soon As You Can - 12:05Encourage Engagement - 16:20The Almighty Hashtag - 20:45Embracing TikTok - 27:40Get Community's Account Director, Andrea Villanueva joins us for happy hour this week to discuss everything TikTok. Together with Kelly and Ryan, they discuss current trends, balancing your content, creating engagement, and all the basics for embracing this essential social media platform. So grab yourself a drink and learn all the ways you can take over TikTok!Cocktail of the Week - Rosemary Gimlet2 oz gin or white rum1 oz fresh lime juice.5 oz Rosemary Honey Syrup (see Note) Rosemary sprig for garnishPlace white rum or gin, lime juice, and Rosemary Honey Syrup in a cocktail shaker filled with ice. Place lid on shaker; shake vigorously. Strain into a chilled coupe glass. Garnish with rosemary sprigIf you would like to make your own Rosemary Honey Syrup, place 5 rosemary sprigs and 1/2 cup near-boiling water in a sealable heatproof container. Let steep for 20 minutes. Add 1/2 cup honey, and stir gently until dissolved. Cover and let steep for at least 2 hours, up to 12 hours. Strain before using. Syrup may be stored in the refrigerator for up to 2 weeks.CreditsHosted by Kelly Borgen and Ryan Canton, Owners of Get Community Music Composed and Performed by: Levi Irwin Edited by: LeighErin JassConnect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com

We are officially in the last quarter of 2022 so what better time to get analytical? This week, Get Community's Media Director, Sarah Hussain, joins Kelly and Ryan for happy hour! They discuss current trends, adapting to changes in hashtags and branding, the significant changes coming to Google Analytics, and more. So mix up our cocktail of the week, sit back, and enjoy our Homebuilder Happy Hour!Intro - 00:27What Makes Up our Media Trends Reports - 2:05Current Trends - 3:20YouTube Shorts - 5:30Changing Values of Hashtags - 11:25New Developments Coming to Google Analytics - 17:15Get Community Trends Report - 22:30Outro - 25:25Cocktail of the Week - Pomegranate Moscow Mule4 oz. fluid Vodka1/4 c. Apple Cider1/2 c. Sparkling Pomegranate Juice12 oz. fluid Ginger Beer2 pinches CinnamonPomegranate Seeds And Fresh Apple Slices, For GarnishFill large glasses with ice cubes. Add pomegranate seeds and fresh apple slices. Pour 2 ounces of vodka into each glass and add a pinch of cinnamon. Add apple cider and sparkling pomegranate juice to each glass. Fill each glass the rest of the way with cold ginger beer. Stir gently to combine and serve immediately. Cheers!CreditsHosted by Kelly Borgen and Ryan Canton, Owners of Get Community Music Composed and Performed by: Levi Irwin Edited by: LeighErin JassConnect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com

It's fall y'all, Get Community's favorite season! This week Kelly and Ryan are joined by Lindsay Gerner, GC's Creative Director, and Jenna Malone, GC's Art Director, to discuss how you can celebrate the autumn season in your marketing strategy. They discuss the growing popularity of Instagram reels, getting your employees involved with staff recommendations, and how you can feature fall fun for the whole family. So mix up our cocktail of the week, sit back, and enjoy our Homebuilder Happy Hour!Time StampsIntro - 00:28Pumpkin Carving Contests - 1:55Employee Recommendations for Fall - 8:03Freshen Up for Fall - 10:42Showcasing the Season in Your Homes - 14:25Friends/Thanksgiving - 16:10Fall Reels - 17:30Fall Contests - 20:50Our Favorite Fall Activies - 23:20Cocktail of the Week - Apple Cider Old Fashioned1/2 c. ice2/3 c. apple cider2 oz. whiskey2 dashes of Angostura bittersApple slices, for garnishCinnamon sticks, for garnishCombine all ingredients in glass and stir to combine. Garnish with an apple slice and cinnamon stick.Follow us on all our socials!@getcommunity on InstagramGet Community Inc. on Facebook and LinkedInVisit our website at getcommunity.comCreditsHosted by Kelly Borgen and Ryan Canton, Owners of Get Community Music Composed and Performed by: Levi Irwin Edited by: LeighErin Jass

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.Interesting digital art pieces are flooding the internet, and they can only be described as the wildly popular NFTs. From Bored Apes to CryptoPunks, and CryptoKitties, these one-of-a-kind finds are almost inescapable in popular culture. For this week's episode, Kelly and Ryan dive into the NFTs and their impact on digital marketing, digital worlds, and the future of social media platforms. Looking to become a NFT owner or just want to learn all about what's in store for the newest staple in virtual worlds? Listen here! Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.From March 14th to 16th, a few members of the Get Community team attended the Social Media Marketing World Conference by Social Media Examiner in San Diego, CA! Social marketing is changing more and more each day. If the last year has taught us anything, it's that you've got to embrace change to get ahead.For this week's episode, our team sat down to discuss their personal takeaways after spending the weekend doing workshops, networking, and reconnecting with the mutual love for digital marketing. From improving blog copy to adjusting social media content to become more personal, listen to all of the amazing information that inspired our team to be better!Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.Content creation changes with the seasons. From the rise of short form video to virtual tours on properties, digital marketing strategies and the amount of content the general public consumes has risen and been reconstructed in many ways over time.  Influencer marketing, virtual reality technology, Instagram reels, and many others are important concepts that have taken the internet by storm. What could this mean for the homebuilding industry? Get Community's Account Director, Drea, joins us to discuss the ins and outs of creating content as someone who works directly with clients, and as a consumer herself! Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Connect with Drea on LinkedIn: https://www.linkedin.com/in/andreajvillanueva/Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.The Great Resignation has hit the job market, the homebuilding industry, and the overall economy in a number of ways. Employees are seeking a flexible work environment just as employers are seeking the right people to keep their companies afloat. Kelly and Ryan reflected on their own experiences at Get Community with employee relationships and turnover rate. These have navigated creating a positive work environment through culture, flexibility, and mutually healthy relationships. Tune in to learn how to get through the trials and tribulations of shaping a solid work environment.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.The process of selling homes has had a major shift. Did you ever think we would reach a point where social media drove a person to finalize their decision to buy a home? Well, believe it! Due to limitations from the pandemic and being part of society driven by technology, social media has become the ultimate tool in putting home builders back on the map. Specifically, short form videos, such as Instagram Reels, have played a huge part in showcasing homes and capturing the attention of audiences. On today's episode, John Gilbert, the Sales and Marketing Counselor at Brandywine Homes, joined us to discuss being on the frontlines of selling homes through social media, and using Instagram Reels to their advantage. Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Connect with John Gilbert on LinkedIn: https://www.linkedin.com/in/johnwgilbertiv/Connect with Brandywine Homes: https://www.linkedin.com/company/brandywine-homes/Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.Virtual technology is the future, and with how quickly everything is changing, it can be a little hard to keep up. Facebook's change to Meta opened up a world of possibilities. More specifically, it opened up the virtual world called the Metaverse. The Metaverse is a network of 3D virtual worlds that focuses on social connection. In this episode, we discuss the evolution of technology as we knew it, and the future the Metaverse will bring to social life and owning property! Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Full YouTube Presentation: https://youtu.be/m9vcMbqiqwQFollow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.Joe Duffus and Steve Ormonde are two powerful forces in the homebuilding industry individually. Joe is the CEO of Builder's Design and a visionary in the interior design industry. For over 30 years, he has been marketing model homes and commercial spaces, and is responsible for billions of dollars in new home sales over the course of 15,000 successful design projects. His progressive approach to selling homes faster, comes from his innate entrepreneurial spirit. Joe is an Aurora Committee Member, an Education Committee Chair of the Northern Virginia BIA, a member of the NAHB 55 Plus Committee, and has been an Official Judge for over 50 industry award functions.Steve is the Founder and President of Focus 360, and Max Tipton Award for Marketing Excellence winner. His career in architecture started in 1983 as a Computer Aided Design (CAD) Coordinator after he received his Associate of Architecture Degree from Saddleback College. He developed the homebuilding industry's first “Virtual Model Home.”  Steve's company, Ormonde Presentations, which was later changed to Focus 360 in 2000, grew into an internationally recognized firm, earning more than 100 published articles and several network television appearances. They have seen the homebuilding industry evolve in many ways, and have always found or developed the tools to improve and adapt. On this episode, Kelly and Ryan dive into Steve and Joe's amazing collaboration, Boundless, and discuss the impact virtual reality technology has had on the homebuilding industry. Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Learn more about Boundless: https://www.focus360.com/boundless/Connect With Steve Ormonde: https://www.linkedin.com/in/steveormonde/Explore Focus360: https://www.focus360.com/Connect With Joe Duffus LinkedIn: https://www.linkedin.com/in/joe-duffus-m-i-r-m-9b938213/Explore Builder's Design: https://www.buildersdesign.com/Check out the first virtual model home on Focus 360's 30 Years of VMH: https://vimeo.com/352285830Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.YouTube has been around for about 17 years and has made one of the most impactful, yet controversial changes to their platform, by removing the dislike count visibility. This change was made for the sake of trying to limit bullying against creators on their platform, but there's always a question on whether this was a good move for user engagement data for the platform overall.On this episode, Get Community's Web Developer Joey Grable joined Kelly and Ryan to discuss whether this decision could be harmful or beneficial to the social media platform overall, or if it would inspire certain trends among other leading platforms.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/Resources: https://www.theverge.com/2021/11/17/22787080/youtube-dislikes-criticism-cofounder-jawed-karim-first-video-description-zoo

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.On this episode, Event Planner and Hospitality Expert Patty Gamboa joins Kelly and Ryan to talk about the ways brands and businesses, in and outside the homebuilding industry, can create a high demand for any plans they may have!Patty lives and breathes for a top tier customer experience. She founded her business, Patrician Company, in 2003 and started taking the event-planning business by storm, bringing every one of her clients' event ideas to life. Her ultimate goal with every event is to work to help clients enjoy flawless events that change hearts and minds so businesses, ideas, and individuals thrive.After starting several other businesses and becoming a seasoned expert on what needs to happen to make a business or brand successful, she has developed the ultimate guide of tips and tricks to heighten the customer experience, build strong relationships between brands and their followers, and of course create FOMO for all of your events! Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Connect with Patty Gamboa: https://www.linkedin.com/in/patricia-ann-gamboa/Enjoy a free “How To Create Event FOMO” outline from Patty Gamboa: https://getcommunity.com/podcast-episodes/s2e2-build-good-fomo/Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.On this episode, Kelly and Ryan break down Get Community's 2022 Trends Report for you. They discuss how much the past year has changed the game for both the homebuilding and digital marketing industries, and the rise of certain marketing forms that will skyrocket the success of your businesses. The four 2022 trends set to rise above and take brands and their digital marketing strategies to new heights are:The Rise of Short Form Video — Video content became a powerhouse tool in the pandemic, also became a powerful marketing tool in the homebuilding industry.Personalization — Tailoring your content such as ads, email marketing etc., can create a more personal experience for your customers/audience. Immersive Experiences — Matterports, digital walkthroughs, and 3D tours will play a huge role in people finding their dream homes. Building Community With Get Community — Providing amazing customer experiences will build trust between you and your buyers, making your business successful and building a strong community If you're looking to dive deeper into these trends, you can download the full 2022 Trends Report here: https://ss-usa.s3.amazonaws.com/c/308479099/media/286061dcaf281359744060377941921/GC_2022TrendsReport_2021-12.pdf.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.In line with keeping our listeners updated on the latest marketing trends for home builders, we have to include what's new and happening with graphic design. On today's episode, we sit down for a chat with our talented in-house Graphic Designer, Jenna, who will be sharing some of her insights on the latest trends. In the past year, we've seen nature-inspired design, geometric shapes, craft, and TikTok texts. Listen in as we take a deep dive into these aesthetics sweeping the virtual design space.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.We've talked about Reels on HBHH before in regards to how Instagram is now favoring videos, but today, we're discussing short-form videos in general, specifically TikToks (which can be made into Reels). There is a new medium of advertising sweeping across various industries and real estate and homebuilding is no exception. It's easy to dismiss TikTok as an app for kids that is an epicenter for silly trends. However, more and more older adults are making their way onto TikTok as the app caters their feed to any individual consumer's interests. In today's episode, we will be going over engagement stats, video trends, and how moving some of your content to TikTok can generate hot leads.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.Powerhouse sibling duo Lisa Parrish and Christopher Mayer are the children of Peter Mayer from Peter Mayer Productions. Peter Mayer Productions has been the homebuilding industry's most prominent national award show hosts, hosting shows including the Golden Nugget Awards, National Sales and Marketing Awards, and the MAME Awards in several states.   They are no strangers to the homebuilding industry. Lisa has been running the family company for 35 years (and currently with her husband Shane), and Chris Mayer is a prominent architectural photographer who has helped homebuilders win awards with his incredible photography.Chris and Lisa have watched all sorts of changes take place over time, one of the most important ones being technology, and we discuss how that has impacted the evolution of their work over time. In today's episode, the duo will share their individual endeavors as well as the growth they've seen in the homebuilding industry, while recapping personal experiences.  Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Connect with Lisa Parrish: https://www.linkedin.com/in/lisamparrish/Connect with Christopher Mayer: https://www.linkedin.com/in/christopher-mayer-4508229/Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.Instagram's CEO, Adam Mosseri got on Twitter to announce Instagram's shift in focus from photos to videos on June 30, and since then, digital marketers everywhere have sort of freaked out. But this isn't a bad thing, this is a new opportunity for more people to know who you are.The reality is, Instagram has been heading in this direction for a while. The app's introduction of reels, in-app shopping, and private messaging have implied their interest in online businesses. In today's episode, we're going to go over what this means for the homebuilding industry. Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.Listen in as Kelly and Teri Slavik-Tsuyuki, principal and storyteller at tst ink., talk personal branding in regards to the home building and development industry at the Women's Leadership Initiative, a global program of the Urban Land Institute. With their combined decades of experience, they provide their insight on using social media for storytelling, engagement, and making a space for yourself online. Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.We've talked about how the pandemic has further accelerated e-commerce, especially in relation to real estate. Today, we're going to talk about one of the most innovative tools driving the rising trend of online home buying: Matterport.With over 330,000 subscribers, you've probably heard of this leader in 3D Technology—but just in case you haven't, here's a bit about what they do. Matterport is an AI-powered 3D tool that transforms your product's space into an immersive experience. With this software, people can explore properties in detail and capture the essence of what could be their future homeIn this episode, we explore how Matterport can help create a virtual shopping experience and we break down the numbers for you to understand the value that it can add to your homebuilding company.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/Resources:https://www.nytimes.com/2021/02/19/realestate/house-buying-online.htmlhttps://www.baymgmtgroup.com/blog/benefits-matterport-3d-tours/https://www.hometrack.net/roi-with-your-matterport-3d-virtual-tourshttps://www.realtor.com

Welcome to Home Builder Happy Hour! Grab a drink and join our dynamic sibling duo, Kelly and Ryan, as they share the 4-1-1 on the latest marketing trends you need to know about the homebuilding industry. Tune in to hear insightful Interviews with industry professionals and get some juicy tips on how you can succeed in this competitive market!On this episode of Home Builder Happy Hour, Kelly and Ryan sit down with Eddie and Joe Font, brothers and co-founders of VisionScape Imagery, Inc. Blending art and science through digital innovation, their company brings forth illustration, simulation, animation, and presentation from a variety of homes, buildings, and properties to tell a story. Join us in getting to know where and how Eddie and Joe got their start and where they see their company heading!Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox! Find Eddie and Joe Font from VisionScape Imagery:Website: https://www.visionscapeimagery.com/Facebook: https://www.facebook.com/visionscapeimagery/Instagram: https://www.instagram.com/visionscape_imagery/LinkedIn: https://www.linkedin.com/in/joefont/   https://www.linkedin.com/in/eddiefont/Follow Get Community, Inc. on social media!Website: https://getcommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.In a time when you shop online for anything, like clothes, appliances, groceries, and even cars, it would only make sense for home buying to be a more digital experience. One of the key marketing components that make buying a home online possible is the use of drone photography and video. In this episode, Kelly and Ryan sit down with our in-house photographer, Bryan, to discuss the uses, benefits, and legalities of drone usage in home builder marketing. They will be going over: Visualization — Show off your home in detail to more people! Drone photography and video allow onlookers a more detailed view of your product which furthers the selling process.Attracting More Buyers — Unlike in-person open houses, providing an in-depth virtual tour of your home puts the home in the position to be seen by more potential buyers. When distance isn't a factor, you are more likely to have more eyes on your product.Legalities — Discover how FAA laws are managing who and how we fly today and how a professional drone pilot can simplify the experience.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/Resources: https://www.appletoncreative.com/blog/how-drones-can-elevate-your-traditional-digital-marketing-campaigns/https://www.hometrack.net/blog/drones-changing-aerial-photography-real-estatehttps://www.faa.gov/uas/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.In this episode of Home Builder Happy Hour, Ryan and Kelly share their mission for the podcast. The podcast started so that this industry duo had a place to share all that they've learned and continue to learn with others. If there's one thing 10 years in the industry has taught them, it's that they should be sharing. They are here to share their marketing expertise specifically for the home building industry.  They also hope to use this platform to learn more about what others are doing in this industry as it relates to marketing. They want to dig deeper into things like drone technology, virtual reality, design trends, and more. Lastly, they hope to collaborate and innovate to push the boundaries of what is possible, and that can only exist through these creative and insightful conversations.Tune in every Thursday at 4pm for the happiest of hours with Ryan and Kelly.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.On this episode, Kelly and Ryan break down Get Community's 2021 Trends Report for you. They discuss how much the past year has changed the game for both the homebuilding and digital marketing industries, which makes it more important than ever for your company to have its marketing game on point.Three of 2021's trends rise above the rest as the most important for homebuilders to take advantage of:The More the Merrier — focus on creating an online community from your physical community in order to stay better connected to your audience.More Than a Home — with so much of last year being spent inside, people need the rooms in their home to be versatile spaces, which can be a home office one hour and a personal gym the next.Ease of Living — simplify the homebuying process and relax the home owning experience by developing more personalized ads and emphasizing a home's self-care and eco-friendly qualities.If you're looking to dive deeper into these trends, you can download the full 2021 Trends Report at www.GetCommunity.com.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/

Welcome to Home Builder Happy Hour! It's time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community's super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.Happy hour just got happier! Ryan and Kelly are excited to introduce you to the show and get you up to speed with what you can expect from this season of Home Builder Happy Hour. You'll get information about what's relevant to the homebuilding industry, including a breakdown of this year's hottest marketing trends, information about Matterport, drones, Instagram's new direction, TikTok, and more! They also sit down with dynamic industry sibling duos such as the Font Brothers and Lisa Parrish and Christopher Mayer and discuss their impact and their journey to where they are now. Tune in every Thursday at 4pm for the happiest of hours with Ryan and Kelly.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/